How eBay Advertises on Meta

# Ad summary In this advertisement, the narrator seeks out deals on eBay live auctions, beginning with $1 auctions and later going to $1 reserve auctions to make the most of his budget. # Brand positioning This ad features eBay Live auctions. eBay is presented as a marketplace where sellers conduct live auctions of their items, fostering a real-time bidding environment. It promotes deal-hunting, and the possibility of discovering rare or hard-to-find items. The ad highlights the excitement of live auctions, where there is a competitive bidding dynamic. The brand aims to provide a diverse range of items, and provide access to items that are otherwise hard to find. # Product The featured product in this ad is eBay Live Auctions, a live, online bidding environment run by sellers. In eBay Live auctions, sellers auction off items in real-time to online buyers. The advertisement appeals to deal hunters looking for discounts and bargain prices. It also appeals to a buyer that is looking to purchase vintage items or hard-to-find items. The ad suggests that buyers can purchase items at lower prices than the seller's initial listing price. # Visual style The ad features a clean and casual aesthetic. The creator is shot indoors against a backdrop that includes collectibles, sneakers, and other memorabilia. The video uses quick cuts, and smooth transitions. The overall production quality has a polished UGC feel. The video maintains a consistent pace, featuring new cuts every 2-3 seconds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Let me know what you would pick up. # Point of view - [object Object] # Storyline - 00:00–00:03 The narrator begins by asking how far $100 can go on eBay live, then displays his phone, revealing the live auctions that are available. - 00:03–00:07 He explains that he is starting with one dollar auctions where the deals are, and that people do not realize how much is on there. - 00:07–00:10 The narrator then shares his intent to bid on a baseball card. - 00:10–00:18 He remarks that he is fighting for his life as he is outbid, before placing another bid and winning the auction. - 00:18–00:22 The narrator celebrates his first win of the day at $30. - 00:22–00:28 Next, he shares that while scrolling through the inventory of the seller that he is bidding with, he came across a 1995 World Series Braves shirt. - 00:28–00:32 He types in a bid amount of $49, before sending it to the seller. - 00:32–00:36 The narrator is then seen winning the vintage baseball shirt for $35, his second pick-up of the day. - 00:36–00:46 He notes that he has about $35 left in his budget, before deciding to try for a Stüssy shirt, after spotting a user who only sells Stüssy shirts. - 00:46–00:53 The narrator sends a message to the seller asking what mediums he has, as his bid gets placed. - 00:53–01:00 The narrator realizes he's been outbid, as text appears on the screen that "W's" is in the chat. The narrator then wins the auction for a Stüssy t-shirt. - 01:00–01:12 The narrator then concludes by stating that it was fun and that he got three solid items, adding that it is easier to track down items on eBay. - 01:12–01:13 He concludes by asking the audience what they would pick up.

# Ad summary This ad features a content creator who is selling vintage glassware on Ebay. She begins by showing her collection and saying how she likes using the site to pass along items that are ready for a new chapter. She inputs one of the glass bowls on the listing page with its price. She then shows the products again while sitting near a window. # Brand positioning Ebay is presented as a simple and convenient way for consumers to sell used or vintage items. The ad highlights the ability to easily pass along special items that are ready for a new chapter. Ebay aims to occupy a space in the consumer's mind as a user-friendly marketplace where people can find new homes for their pre-owned goods. The brand aligns with values of sustainability, practicality, and affordability, positioning itself as a platform that facilitates the circular economy. # Product The featured product is eBay's online marketplace service, allowing users to buy and sell a wide variety of items. The ad highlights the ability to easily list and sell vintage home decor items. The ad positions the service as a great place to pass along special items that are ready for a new chapter. The ad showcases the ease of using eBay to list and sell these items, implying that it is a user-friendly platform for anyone looking to declutter and find new homes for their belongings. The ad shows the creator typing "Vintage Glass Bowl" into the start a listing search bar. # Visual style The ad uses a natural, casual aesthetic with a UGC feel, resembling content typically found on social media platforms. The editing style consists of quick cuts and static shots, with smooth transitions to maintain a steady pace. The production quality has a polished but approachable look, suggesting a blend of authenticity and professionalism. The ad maintains a consistent pacing with moderate cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator holds a variety of glass vases and bowls, indicating she has collected home decor pieces and made her space feel like her own. - 00:03–00:07 The creator displays two glass bowls and states that she found them her first week, but she has never used them. - 00:07–00:10 The video cuts to a shot of a box with the Ebay logo and the creator states this is why she loves using Ebay, and states it's such a great place. - 00:10–00:14 The screen shows a search bar and the creator states it's a great place to pass along special items that are ready for a new chapter.

# Ad summary This ad showcases a man shopping for vintage sports apparel on eBay live, demonstrating how easy it is to find vintage sports apparel on eBay. The ad shows him bidding on apparel, bidding for baseball cards, and speaking to a live vendor on eBay live. He ends up spending slightly more than $100 and is very happy with his purchases. # Brand positioning This ad for eBay focuses on the vast array of items available through the company's live marketplace. The ad positions eBay as a place to find rare and vintage items that are difficult to locate elsewhere. It also promotes the brand as being a fun place to shop for rare items and apparel. # Product The eBay app is featured, showcasing eBay Live Auctions. These are live shopping events that anyone can join, and they connect buyers and sellers in real-time. The app allows users to bid on items or to have conversations with sellers in order to get better deals. # Visual style The ad has a UGC feel. The primary colors present are greens, grays, and browns. The editing style uses quick cuts, and split screens. The ad appears to have been recorded in a home setting. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by asking how far $100 will get him on eBay Live. - 00:03–00:07 He states that they should start on $1 auctions because that is where all the deals are. - 00:08–00:13 He continues by stating that baseball season has started and holds up his phone to show himself bidding on a baseball card. - 00:13–00:18 He continues to bid and ends up winning the auction. - 00:18–00:22 The creator celebrates his first win of the day, a baseball card for $30, and says it is not too bad. - 00:22–00:26 The creator states that he was scrolling through a seller's inventory and saw a vintage shirt he liked. - 00:27–00:31 He states the shirt is listed for $50, so he is going to see if he can get it for a little bit cheaper and then sends a DM offering $45. - 00:31–00:36 He states he will do it for $35 and makes the pickup for the second day. - 00:36–00:39 The creator states that he has $35 left in the budget. - 00:39–00:42 He wonders why not go for a Stussy shirt while he is at it. - 00:42–00:47 He finds an eBay Live seller who only sells Stussy shirts. - 00:48–00:53 The seller acknowledges the creator in the chat. - 00:53–00:58 The creator gets out-bid for a shirt. - 00:58–01:00 The creator gets his third win of the day. - 01:00–01:04 The creator states the $45 puts him over budget but that he is okay with that. - 01:04–01:12 The creator admits he had fun and thinks he picked up three solid items that are pretty difficult to track down.

# Ad summary This ad is meant to convey the message that, 'if you know, you eBay,' and is delivered through fast motion shots of a red-haired woman as she walks in a city setting. # Brand positioning This eBay ad suggests that if you know about eBay, you are already using the platform. The brand appears to be focused on a consumer base that is already familiar with the market place. The brand's values could be described as efficient, and the brand is presented in a practical, and functional light. # Product eBay is an online marketplace where people can buy and sell a wide variety of items. The ad does not explicitly state any features, benefits, or USPs of the product, but the assumption is that those who are already familiar with eBay will understand the value of using the platform. # Visual style The ad has a casual aesthetic with a focus on motion and visual clarity. There are quick cuts, and smooth transitions. It is filmed with a polished commercial feel, designed to support an upbeat tone. The visual style is simple, with bold text overlays and natural lighting, creating a clear and concise presentation of the brand's message. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The scene is set with a text overlay that creates a question about knowing eBay and what that means. The message is intended to pique the curiosity of the viewer and draw them in. The audience is experiencing the brand's perspective. - 00:03–00:09 00:03–00:09 As a red-haired woman exits a pizza shop, she looks up and adjusts her hair in a moment of self-appreciation. The audience is experiencing the scene from a third-person perspective. The moment is meant to show the woman in her element, confident and stylish.

# Ad summary In this ad, a man shares that eBay has a ton of great vintage pairs [of jeans], but they also have some newer ones that reference those really early styles. He states that it’s less about buying vintage; it’s more about finding the right things pre-loved for the right price. This is why his search literally always starts and ends with eBay. This time, it was these: a pair that he can’t wait to wear with basically everything else that he gets from eBay. # Brand positioning eBay is presented as an online marketplace where consumers can find a wide selection of both vintage and newer items, including pre-loved goods at affordable prices. The brand aims to occupy the space in the consumer's mind as the go-to destination for starting and ending their search for unique and stylish finds. By emphasizing the availability of vintage items alongside newer ones that reference early styles, eBay caters to individuals who appreciate both classic and contemporary fashion. The brand aligns with values of affordability, accessibility, and the joy of discovering hidden gems. It positions itself as a platform where consumers can find items pre-loved for the right price, catering to budget-conscious shoppers seeking quality and style. eBay’s positioning is functional, emphasizing simplicity and value for money. # Product The featured product in the ad is a pair of pre-loved jeans, specifically vintage or vintage-inspired styles, available for purchase on eBay. The jeans are presented as a versatile wardrobe staple that can be paired with various outfits and styles. The ad emphasizes that eBay offers a wide selection of jeans, including both vintage pairs and newer ones that reference early styles. The jeans are targeted towards individuals who appreciate both classic and contemporary fashion. The ad addresses the purchase barrier of affordability by highlighting that eBay offers pre-loved jeans at the right price. The unique selling proposition is the combination of vintage styles, newer references, and affordable prices, making it an attractive option for fashion-conscious shoppers looking for value. # Visual style The ad's overall aesthetic is casual and authentic, resembling user-generated content. The editing style is characterized by quick cuts and static shots, creating a dynamic yet straightforward presentation. The production quality is a hybrid of UGC feel and polished commercial elements, balancing authenticity with professional appeal. The pacing is moderate, maintaining a consistent rhythm throughout the ad. The audio-visual sync is well-executed, with cuts and product actions timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a man holding a stack of vintage jeans, stating that eBay has a ton of great vintage pairs, but they also have some newer ones that reference those really early styles. This message is intended to convey that eBay has a variety of styles available and the audience is experiencing it from the brand's perspective via an influencer giving his take, and it has a casual, informative tone. This beat introduces the idea that eBay has jeans for any style. - 00:04–00:08 00:04–00:08 The man says, "It’s less about buying vintage, it’s more about finding the right things pre-loved for the right price." This statement emphasizes that eBay offers affordable options that are still stylish. It is from the brand's perspective and implies that eBay offers great value. This continues the narrative by explaining the benefit of eBay. - 00:08–00:11 00:08–00:11 The man continues, saying, "That’s why my search literally always starts and ends with eBay." The man's perspective is used to highlight that eBay is a comprehensive platform for finding various products. This is from the brand's perspective, suggesting eBay is the only place you need to look. It progresses the narrative to the user saying he only shops at eBay. - 00:11–00:14 00:11–00:14 The man concludes, "And this time it was these, a pair that I can’t wait to wear with basically everything else that I get from eBay." The man expresses excitement about a specific pair of jeans, reinforcing the idea that eBay offers stylish and versatile options. It is from the man's perspective and reinforces that he only shops at eBay and the jeans can be worn with anything.

# Ad summary This ad promotes eBay Live as a place to catch the action and score the rarest finds in real time. It features close-up shots of live streams featuring collectibles such as Pokemon cards, sports cards, and luxury handbags. # Brand positioning This ad promotes eBay Live, a platform for live online auctions and sales. The brand positions itself as a place where collectors and enthusiasts can find rare and valuable items, creating a sense of excitement and urgency. It stands out as a dynamic marketplace that brings the thrill of live auctions to online shoppers. The brand aligns with a lifestyle of collecting and investment. eBay Live aims to make buying and selling more interactive and immediate than traditional online shopping. # Product The ad promotes eBay Live, a platform where users can buy and sell items in real-time through live streams. The platform caters to collectors and enthusiasts looking for rare finds. It offers a dynamic and engaging shopping experience, creating excitement and a sense of urgency. The platform addresses the pain points of traditional online shopping by offering real-time interaction and the thrill of live auctions, making it easier for sellers to attract potential buyers. # Visual style The ad has a clean and modern aesthetic with a white background and simple text overlays. The live stream snippets are framed as if they are being displayed on a phone screen, creating a sense of authenticity and immediacy. The editing style involves quick cuts and dynamic transitions between the different live stream snippets, maintaining a fast-paced rhythm. The ad is high-end quality due to the high-quality videos being displayed. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the text "Catch the action on Live." indicating the excitement and dynamic nature of eBay Live. - 00:01–00:02 Following the opening text, the text changes to "Tune in to score the rarest finds in real time." indicating that eBay Live is a place where users can find rare items in real time. - 00:02–00:11 The ad then transitions to displaying live streams of people presenting items such as sports cards, pokemon cards, and designer purses, indicating the platform has a large variety of collectibles and luxury items for sale.

# Ad summary This eBay ad features a young woman walking and posing around New York City, highlighting the brand logo and suggesting a sense of style and discovery through the platform. # Brand positioning eBay is presented as a platform for unique finds and personal style. The ad suggests that eBay caters to individuals with a keen eye for fashion and those who seek to express themselves through their clothing and accessories. eBay is positioned as a destination for finding distinctive items that reflect personal style, and the brand values individuality and self-expression. The brand ignores category norms by focusing on fashion rather than just general merchandise. The brand positioning is emotional, focusing on the joy of discovery and self-expression through fashion. # Product eBay is an online marketplace where users can buy and sell a wide variety of items. The ad focuses on eBay as a destination for fashion and accessories, highlighting its ability to offer unique and stylish finds. The ad implies that eBay helps users express their individuality. The ad does not explicitly state product details but showcases a range of fashionable items available on the platform. The ad addresses the purchase barrier of finding unique, stylish items by showcasing the variety and individuality possible through the eBay platform. # Visual style The ad has a polished, commercial aesthetic with natural lighting and clear shots. The editing style features static shots with smooth transitions. The production quality is high, aiming for a stylish and aspirational tone. The pacing is moderate, with cuts timed to maintain visual interest. Audio and visual elements are synced to create a cohesive presentation. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman walks down a city street, in front of the eBay logo. - 00:03–00:07 The woman pauses, strikes a pose, and smiles. - 00:07–00:09 She walks into a pizza shop, showing her style as she enters.

# Ad summary This ad promotes eBay Live, which allows users to tune in to score the rarest finds in real time. The ad cycles through a range of collectors items including sports cards, Pokemon cards, and designer handbags. # Brand positioning eBay is presented as a global online marketplace connecting buyers and sellers of various products, including rare and collectible items. The brand promotes real-time purchasing of luxury items and collectible items during live events, aligning with a lifestyle of being on the cutting edge of new releases. eBay positions itself as a platform that both follows category norms and caters to collector communities. The brand positioning is functional, offering access to the rarest finds. # Product eBay Live is a platform on eBay that allows users to purchase rare and collectible items in real time through live events. The product is for collectors and enthusiasts who are looking for exclusive items. Viewers can tune in to live streams to score rare finds. The ad addresses the barrier of missing out on limited-edition items by offering a real-time purchasing experience. # Visual style The ad has a clean, polished visual style, akin to a marketing promo. The use of quick cuts and modern graphics suggests the ad is catered toward a younger generation. The editing is timed to the audio cues, enhancing the overall impact. The production quality is high-end, reinforcing the brand's reliability and reputation. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A hand presents a Pokemon card, sports card, and a Chanel bag while a voice excitedly shouts. - 00:05–00:12 The items cycle through one another as text on screen promotes eBay live.

# Ad summary This image ad promotes eBay Live, suggesting that users can find rare items on the platform, including trading cards and luxury items. # Brand positioning eBay is presented as a leading online marketplace where buyers can discover a wide range of unique and rare finds through its live platform. The brand is positioned as a destination for collectors and enthusiasts looking for valuable trading card game (TCG) items, and luxury products. This is achieved through the presentation of luxury items and trading cards being featured, appealing to those who seek unique and potentially valuable items, positioning eBay as a modern and accessible platform for rare and coveted goods. # Product eBay Live is presented as a platform on eBay where users can find rare items through live sales. The platform is shown to cater to collectors and enthusiasts, particularly those interested in case breaks, TCG gems, and luxury products. The product offers a dynamic, real-time shopping experience, contrasting with traditional static online listings, and addresses the purchase barrier of authenticity and scarcity by offering unique finds and potentially high-value items, all facilitated through a live, interactive environment. It is promoted as a modern way to shop for unique items across collectibles and luxury. # Visual style The ad has a clean and modern visual style, with a strong emphasis on the featured products set against a minimalist white background. The production quality appears to be shot on a phone. The integration of bold typography for the headline and strategic use of layering with the "LIVE" stickers enhance scannability and stop power in a social media feed. # Hooks Headline: The rarest finds are on Live. # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by declaring that "The rarest finds are on Live," setting the stage to attract users seeking exclusive items. This message is delivered from eBay to immediately establish the platform's unique selling point. - The ad progresses by mentioning specific categories such as "From case breaks to TCG gems, and everything in between," to showcase the diversity of items available on eBay Live, appealing to niche interests. This segment is told from the brand's perspective to illustrate its broad range of product offerings. - The inclusion of a flame emoji serves to visually highlight the hot and trending nature of the deals and items available on the platform, adding a sense of urgency and excitement. This element is used by eBay to emphasize the dynamic, time-sensitive nature of its live auctions.

# Ad summary An influencer unboxes a vintage dress from eBay, tries it on, and encourages viewers to check out eBay for unique finds. # Brand positioning eBay is presented as a marketplace where you can find special, one-of-a-kind items that you can't live without. The brand is positioning itself as an avenue to find unique items that aren't easily available elsewhere and that match the customer's exact size or tastes. The brand aims to occupy a space in the consumer's mind as a source for curated, unique, and vintage pieces. The brand aligns with a lifestyle of individuality and appreciation for unique fashion pieces, moving away from mass-produced or trending items. # Product The product is a vintage dress sourced from eBay. The dress features a black skirt with a white top covered in black polka dots. It has short sleeves and a V-neck with buttons. The influencer received the dress in her exact size. The ad highlights eBay as a place where shoppers can find 'special, one-of-a-kind, can't live without pieces.' # Visual style The ad has a polished UGC aesthetic, with a handheld camera and natural lighting. The editing style consists of quick cuts that keep the pace moving, with smooth transitions. The overall production quality is high-end, with a focus on showcasing the dress and the influencer's personal style. The pacing is consistent, creating a dynamic and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action check eBay. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The influencer addresses the viewer, carrying a branded eBay box. She expresses excitement about a find on eBay. - 00:02–00:06 00:02–00:06 The influencer pulls a vintage dress out of the eBay box and presents it to the camera, calling it gorgeous. The influencer's tone is enthusiastic, and she focuses on the dress being unique and aesthetically pleasing. - 00:06–00:08 00:06–00:08 She is now wearing the dress. She feels like eBay is where all of the special items live. - 00:08–00:11 00:08–00:11 The ad shows a mobile screenshot of the eBay listing for the dress. This is meant to show the viewer that the dress can be purchased on eBay. - 00:11–00:14 00:11–00:14 She encourages viewers to check eBay for something unique. This moment serves as a CTA, encouraging the viewer to explore eBay for their own unique finds.

# Ad summary This Meta Reels ad for eBay features a person confidently walking down the steps of a city apartment building while an upbeat song plays and the text "If you know, you eBay." is displayed. The ad is intended to target an audience that is familiar with the eBay brand. # Brand positioning eBay is presented as a sophisticated marketplace known by a certain in-crowd. The brand uses the phrase, "If you know, you eBay," suggesting that the brand's name is synonymous with knowing where to find quality goods. The brand seems to align with the values of fashion-conscious consumers. # Product This ad presents eBay as an online marketplace for high-value luxury goods. The ad prominently features a small, light blue designer handbag, suggesting that eBay offers access to luxury fashion and accessories. # Visual style This ad has a polished aesthetic and features a static shot. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 A person walks down the steps of an apartment building while the brand's logo is shown over them.

# Ad summary This ad promotes eBay as the go-to destination for buying unique designer fashion pieces. It features a woman confidently walking down the steps of a building while showcasing her outfit and handbag, highlighting how eBay can help consumers find unique items to express their personal style. # Brand positioning eBay is positioned as a marketplace where fashion enthusiasts can find unique and designer pieces to express their individual style. The ad highlights the brand's ability to cater to customers who appreciate high-end fashion and are looking for specific, often hard-to-find items. The brand aligns with a lifestyle of creativity and individuality, pushing against the norms of mass-produced fashion by offering a platform for discovering distinctive and rare items. The brand positioning is both functional, providing access to a wide variety of products, and emotional, empowering customers to express their unique identities through fashion. # Product The advertised product is eBay as a shopping platform that enables users to find unique, designer fashion pieces. The ad emphasizes the availability of high-end items, specifically showcasing a Miu Miu handbag as an example of the kind of exclusive items one can find on eBay. The product caters to fashion enthusiasts looking to express their unique style through hard-to-find designer goods. The use occasion demonstrated in the ad is for individuals looking to add a standout piece to their wardrobe. # Visual style The ad has a polished, commercial aesthetic. The editing style is static shots with smooth transitions. The production quality is high-end. The pacing is moderate. The visuals are synced to the music beat. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 A woman confidently walks down the stairs of a building and onto the sidewalk. The message conveyed is that eBay is the destination to find unique designer items. The audience experiences this from an observer's perspective, with a focus on the woman's fashionable appearance and designer bag. This moment sets the tone for the ad, showcasing eBay as a source for high-end fashion.

# Ad summary This ad promotes eBay Live, showcasing that you can score rare finds on live. It shows various collectibles available to bid on, such as designer handbags and sports cards. # Brand positioning eBay is presented as a place to discover and purchase rare finds, premium collectibles, and exclusive drops through its live platform. The brand's positioning seems to lean into a mix of functional accessibility and aspirational desire, offering a marketplace that caters to a broad range of collectors, from trading card enthusiasts to high-end fashion aficionados. The ad avoids direct competitor comparisons, focusing instead on eBay's unique offering of live auctions, which creates an element of excitement and immediacy. # Product eBay Live is a platform that enables users to score rare finds on live auctions. The platform offers premium collectibles, elite styles, and the most exclusive drops. The ad specifically showcases collectible cards, including sports and Pokémon cards, alongside high-end luxury items like Chanel handbags. The ad implies that through eBay Live, users can find these sought-after items, thus addressing the purchase barrier of scarcity and exclusivity often associated with collectibles and luxury goods. # Visual style The ad uses a clean and modern aesthetic with a white background and clear text overlays. The editing style incorporates quick cuts to showcase different products and items available on eBay Live. The overall production quality appears polished, which aligns with the brand's positioning and the upscale items being promoted. The pacing is fast and energetic, which creates a sense of urgency and excitement. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The screen displays the words "Score rare finds on Live" with the eBay logo. - 00:00–00:02 00:00–00:02 The screen shows three different videos playing at the same time. The video on the left is a black Chanel purse, the middle video is of a Pokémon card, and the video on the right is of a sports card. - 00:01–00:12 The text overlay reads, "Premium collectibles, elite styles, and the most exclusive drops."

# Ad summary This ad promotes eBay Live, a new feature that lets users stream and shop for various collectibles. The ad shows several people who appear excited while showing off their pulls of trading cards. eBay Live offers a space for hard-to-find sets and first editions for die-hard fans to stream and shop for limited packs. # Brand positioning The ad presents eBay as a platform that is tapping into the world of rare collectibles, specifically trading cards. By showcasing the excitement of unboxing rare finds during live streams, eBay aims to position itself as a go-to destination for collectors. This deviates from the general perception of eBay as a platform for more conventional online shopping by creating a community-driven, interactive experience for niche hobbyists. # Product The advertised product is eBay Live, a new platform feature where users can stream the unboxing and sales of collectibles live. The ad highlights several features including 'hard-to-find sets', 'game-changing pulls', 'first editions', 'gold stars', 'top sellers', 'die-hard fans' and 'limited packs', which all speak to the desire for hobbyists to find unique, rare items. The ad creates a sense of community, encouraging users to both stream and shop. # Visual style The ad uses a mix of real-life shots, mostly close-up shots of hands holding collectibles. The transitions are quick, and the cuts are timed to music. The production quality has a UGC feel to it with the editing style feeling modern and optimized for social media viewing. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Stream. Shop. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with two people looking at trading cards and expressing excitement at a recent pull. - 00:03–00:05 Transitioning to a close-up of a hand holding a Pokemon card, the ad emphasizes the availability of hard-to-find sets on eBay Live. - 00:05–00:08 The ad shows several hands holding sought-after trading cards. - 00:08–00:13 The ad transitions to a black screen with graphics of collectible items laid out like a carousel of content. - 00:13–00:15 The ad comes back to life with a close-up of hands opening trading card packs. - 00:15–00:17 The ad wraps up with text on the screen.

# Ad summary The ad highlights that eBay is a place to find the rarest collectibles, fashion, and culture on their Live platform. Three collectibles are shown, all with the green 'LIVE' tag overlayed on them. The overall color theme is white, black, and red to align with the eBay brand. # Brand positioning eBay is presented as a platform where individuals can find rare and unique items across a variety of categories. The inclusion of collectibles, fashion, and culture suggests that eBay is not just a marketplace, but a place where diverse interests converge. By emphasizing the concept of 'Live,' the brand aims to create a sense of immediacy and excitement, positioning itself as a destination for real-time discovery and engagement. This pushes against the perception of traditional online shopping by offering interactive and dynamic experiences. # Product The ad is promoting eBay's "Live" platform as a destination for finding rare items across collectibles, fashion, and culture. Collectibles include a baseball card of Chicago Cubs player Imanaga and a Pokémon trading card. The fashion item appears to be a dark gray, quilted Chanel handbag with a silver turnlock closure. Each item is being held up and presented for viewing. The eBay "Live" platform helps to address the purchase barriers that come with buying rare and valuable items such as authenticity concerns and competitive bidding by allowing users to watch live auctions. # Visual style The ad has a clean and modern visual style, using a bright white background to emphasize the items being highlighted. The product images are realistic and natural, and the lighting helps to keep the image scannable. The eBay logo and cartoon flame emoji add visual interest and help to reinforce brand recognition. This visual style is suitable for use in-feed. # Hooks Headline: The rarest finds are on Live. # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that "The rarest finds are on Live," signaling that the eBay Live platform is the place to discover unique items. This acts as an attention-grabbing headline from the brand's perspective, inviting viewers to explore what the platform has to offer. - The ad elaborates by stating "Where collectibles, fashion, and culture collide," clarifying the types of rare items available on the eBay Live platform. This information helps to emphasize to viewers that there is a diverse and interesting selection of things to discover, as told from the brand's perspective. - The ad presents 3 visual examples of items that are featured on the live platform: a baseball card of Chicago Cubs player Imanaga, a Pokémon trading card, and a Chanel handbag. This section offers a glimpse into the variety of unique items sold on the eBay Live platform, shown from the perspective of the brand.

# Ad summary This ad demonstrates how to use eBay Live to find and bid on merchandise in real time. A narrator breaks down how the feature works on the eBay app. # Brand positioning eBay is presented as a go-to online marketplace for tracking down great deals on authentic goods across various categories, including vintage clothing, sneakers, trading cards, handbags, and watches. eBay Live is positioned as a user-friendly feature within the eBay app that simplifies the bidding process with interactive elements and protection measures. The brand aims to occupy a space in the consumer's mind as a trusted platform for both buyers and sellers to connect and participate in real-time auctions, emphasizing ease of use and security. # Product eBay Live is a feature within the eBay app that allows users to participate in live auctions across various product categories. The narrator focuses on how it functions for users who seek vintage clothing, sneakers, trading cards, handbags, and watches. Once in a live stream, users can bid on items in real-time by swiping at the bottom of the screen or entering a maximum bid. The feature enables interaction with sellers and other participants through a chat function. The narrator also discusses eBay's protection policies and trusted sellers, highlighting that the whole process is backed to ensure customer safety and satisfaction. Overall, eBay Live is presented as a convenient and secure way to bid on authentic pieces. # Visual style The ad has a UGC feel due to its casual setting and minimal editing, using split screens to show the narrator and eBay app screen simultaneously. The production quality leans toward polished amateur, blending casual tones with clear visuals of the app UI. The pacing is relatively consistent, with quick cuts between the narrator and the app screen. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action hop on eBay Live today and let me know what you pick up # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a person asking how eBay Live works. This is intended to grab the attention of viewers who may not be familiar with the feature. - 00:01–00:06 00:01–00:06 The narrator introduces eBay Live as a way to find great deals on authentic pieces, which is meant to make the feature sound appealing to viewers who are interested in buying and selling rare or unique items. - 00:06–00:14 00:06–00:14 The narrator shows examples of successful finds from eBay Live, such as a vintage Braves shirt and Union Fragment 1 sneakers, while emphasizing cost savings. This is intended to provide social proof and encourage viewers to try eBay Live for themselves. - 00:14–00:24 00:14–00:24 The narrator provides step-by-step instructions on how to access eBay Live through the eBay app and navigate through various categories. The intention is to make eBay Live seem accessible and easy to use. - 00:24–00:39 00:24–00:39 The narrator explains that users can save their favorite sellers and get reminders for upcoming live streams. He also goes over how to bid and the fast pace of the auctions to promote engagement and preparedness. - 00:39–00:48 00:39–00:48 The narrator describes the interactive chat feature that allows users to ask questions and get more angles of the items. This is intended to highlight the personalized experience of eBay Live. - 00:48–00:56 00:48–00:56 The narrator highlights that the whole process is backed by eBay protection and trusted sellers to convey trust and security. - 00:56–00:56 00:56–00:56 The narrator encourages viewers to hop on eBay Live today and let them know what they find, closing the loop and reinforcing a call to action.

# Ad summary The ad features a woman in front of her closet holding a Gucci handbag and saying it is time for an eBay closet refresh. She places the bag in a box and says even though it can be hard to part with pieces, eBay makes it easy to pass these pieces on to the next. The woman uses her phone to create a listing and ships out packages, and says you can start hunting down your next pre-loved obsession on eBay. # Brand positioning eBay is presented as a platform where users can easily buy and sell pre-owned items, specifically luxury fashion and accessories. The brand positions itself as a facilitator of closet refreshes, allowing users to part with items they no longer need while finding new, pre-loved pieces to obsess over. The ad emphasizes the ease of selling on eBay, contrasting it with the emotional difficulty of letting go of cherished items. The brand aligns with values of sustainability and circular fashion, promoting the idea of passing on fashion pieces to the next owner. eBay pushes against the norm of constantly buying new items by highlighting the value and desirability of pre-loved fashion. # Product eBay is an online marketplace where people can buy and sell a wide variety of new and pre-owned items. The ad focuses on the ease of selling clothing and accessories on the platform. Users can simply snap pictures of their items, create descriptions, and list them for sale. The platform boasts millions of buyers, making it likely that items will sell quickly. The ad addresses the purchase barrier of emotional attachment to items by highlighting how eBay allows users to pass their pre-loved items on to someone else who will appreciate them. The ad is telling the viewer that using eBay makes it easy to sell pre-owned items, so users can make money and find new items to buy. # Visual style The ad has a polished, UGC feel. The video is shot in a bright, natural lighting. The editing style consists of quick cuts. The ad has a casual, friendly tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman is holding a Gucci bag in front of her closet. - 00:00–00:01 She says it is time for an eBay closet refresh, framing the ad as a personal recommendation. - 00:01–00:02 Showing the bag in front of a white wall. - 00:01–00:06 She states that even though it can be hard to part with pieces, eBay makes it easy to pass these pieces onto the next, which empathizes with the viewer's potential emotional attachment to their clothes. - 00:02–00:03 The ad shows the woman taking an item of clothing out of her closet. - 00:03–00:04 The woman is placing the Gucci bag inside of an eBay box. - 00:05–00:07 She seals the box and says that eBay makes it easy to pass pieces onto the next. - 00:07–00:09 She is taking pictures of an item of clothing to sell. - 00:07–00:09 The woman says to snap some pics and create fabulous little descriptions. - 00:09–00:10 Showing the image that was just taken on a draft screen. - 00:10–00:12 She is on her phone looking at a draft listing for the bag. - 00:10–00:11 She says with millions of buyers, they're bound to sell fast. - 00:11–00:12 Showing different sizes of packages that were packed. - 00:12–00:14 She is on a laptop looking at the eBay website. - 00:12–00:14 She says so you can start hunting down your next pre-loved obsession on eBay, wrapping up the ad by inviting viewers to buy.

# Ad summary A woman describes her experience collecting home decor pieces with eBay. She explains that eBay is a great place to pass along items that are ready for a new chapter. # Brand positioning eBay is presented as a convenient online marketplace where people can buy and sell new and used items, particularly vintage items that are ready for a new chapter. It is positioned as a great place to pass along special items and make some money in the process. The brand aligns with the values of sustainability and giving items a second life, suggesting a responsible consumption lifestyle. eBay pushes against the norm of discarding items and buying new, instead encouraging users to find new homes for unwanted goods. The brand positioning is both functional, offering a platform for transactions, and emotional, appealing to the desire to find new homes for special items. # Product The product advertised is eBay, an online marketplace where users can buy and sell items. In the ad, a woman describes using eBay to sell vintage home decor pieces. She highlights how eBay allows her to pass along special items that she no longer uses so that they can find a new home. eBay is presented as a platform where users can easily list and sell their items. The ad addresses the purchase barrier of feeling guilty about discarding unused items by framing eBay as a way to give those items a second life and earn money in the process. The ad tells the viewer that eBay is worth trying because it offers a convenient and sustainable way to declutter and make money. # Visual style The ad has a bright and airy aesthetic, with natural lighting and a clean, uncluttered background. The editing style is simple, with static shots and smooth transitions. The production quality has a polished UGC feel, which supports the intended tone of authenticity and approachability. The pacing is moderate, and the audio-visual sync is well-maintained, with the text and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman introduces herself and tells the audience she's been collecting home decor pieces to make her space feel like hers. This is intended to establish her as a relatable figure who enjoys interior design. - 00:04–00:06 She shows items she found during her first week of collecting but admits she has never used them. This is meant to create a problem that eBay can solve. - 00:07–00:14 The woman states that this is why she loves using eBay, describing it as a great place to pass along special items that are ready for a new chapter. This is meant to introduce eBay as the solution to the problem of unused home decor.

# Ad summary An influencer shares that she moved into a new house and ordered some home decor items from eBay to decorate the kitchen, encouraging viewers to shop homewares on eBay. # Brand positioning eBay is presented as the go-to online marketplace for consumers seeking unique and distinctive home decor items. The brand is positioned as offering an extensive selection of homewares, making it easier for individuals to discover and acquire items that perfectly match their style and preferences, particularly those hard-to-find vintage items. # Product The ad features vintage Avon ceramic spice houses, small ceramic containers shaped like colorful houses, which the influencer purchased on eBay to decorate her kitchen. The spice houses are presented as a homeware product with a vintage aesthetic. The ad shows how easy it is to find home decor items to make your kitchen feel more homey and that eBay has a good selection of homewares. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and the influencer's personality. The editing is simple and straightforward with static shots and smooth transitions. The overall feel is polished UGC, which lends the ad a sense of authenticity and approachability. # Benefits - [object Object] # Features - [object Object] # Call to action Take this as your sign to go shop homeware on eBay. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator excitedly shares she's moved into a new house and will shop for items from eBay to decorate her kitchen. - 00:00–00:05 The creator speaks to the camera and moves her hands around expressively. - 00:01–00:06 The creator states that she ordered a gift off eBay to make her kitchen feel a little more homey. - 00:01–00:06 The creator is standing behind a box, smiling and raising a finger. - 00:06–00:11 The creator is putting Avon spice houses on the shelf while her phone screen shows multiple similar Avon spice houses on the eBay app. The creator shares her pleasant surprise about eBay’s selection of homeware. - 00:10–00:11 The audience sees the kitchen shelves, which are now decorated with Avon spice houses and a variety of glasses. - 00:11–00:15 The creator puts another Avon spice house on the shelf and says that she is obsessed with them. She encourages viewers to shop homeware on eBay.

# Ad summary An eBay ad featuring a man discussing his frequent purchases of vintage and newer-style jeans from eBay. # Brand positioning eBay positions itself as a resource for both vintage and modern items with a focus on denim. It's presented as a place to find unique pieces, offering something for everyone and every style. The brand aims to occupy a space in the consumer's mind as the starting and ending point of the search for pre-loved items at the right price. eBay aligns with the values of finding the right thing at the right price. The brand appears to be pushing against the norm of buying only new items. Its positioning is both functional (providing a marketplace for various items) and emotional (satisfaction in finding unique pieces for the right price). # Product The ad features vintage and newer-style jeans available on eBay. The jeans are for anyone looking to add unique pieces to their wardrobe, especially those interested in vintage or vintage-inspired styles. The ad emphasizes the availability of both vintage pairs and newer ones that reference early styles. A USP is finding 'pre-loved' items at the right price. The use occasion shown is general everyday wear, and the purchase barrier addressed is price, suggesting items are available at affordable prices. The ad tells the viewer that eBay offers a wide range of jeans to suit various styles and preferences, emphasizing value and uniqueness. # Visual style The ad has a casual, UGC-feel with natural lighting and simple framing. The editing style includes quick cuts between different shots of jeans and the man. The production quality is relatively polished, but still maintains a sense of authenticity. The pacing is moderate, with cuts timed loosely to the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man sitting in a chair, holding a stack of jeans, stating that eBay has a ton of great vintage and newer pairs that reference early styles. The message is to highlight the variety of jeans available on eBay, both vintage and new. The speaker is a man shown holding a stack of jeans, and his tone is casual. - 00:03–00:05 00:03–00:05 The man's hand spreads out a pair of distressed jeans on a wooden floor, followed by a close-up of a new pair of jeans with a vintage tag. The message is to visually showcase the variety available. The perspective shifts to a product-focused view, highlighting the jeans' details. - 00:05–00:09 00:05–00:09 The man states it's less about buying vintage and more about finding the right things pre-loved for the right price, while the video shows a close up of a folded pair of jeans. The message focuses on value and finding the right item. The speaker's perspective is as a satisfied customer. - 00:09–00:14 00:09–00:14 The man states that his search always starts and ends with eBay and this time, it was these jeans, that he cannot wait to wear with everything else he gets from eBay. The message conveys loyalty to eBay for fashion finds. His tone is enthusiastic, and he is speaking from personal experience.