How DIME Beauty Advertises on Meta

# Ad summary In this ad, a creator promotes two Dime Beauty products: the 7 Summers fragrance and the Wonderscreen tinted sunscreen. She raves about how good they both smell, highlighting that the tinted sunscreen contains 19% zinc, doesn't leave a white cast, and is non-comedogenic. # Brand positioning Dime Beauty is presented as a brand that creates high-quality, 'clean' beauty products like fragrance and tinted sunscreen. The brand aims to make its consumers feel good in their own skin, with products that smell amazing and keep skin protected. Dime Beauty is positioned as a go-to brand for the everyday woman looking for 'clean' beauty products to use as part of their beauty routine. # Product The ad features two Dime Beauty products. The first is the Dime 7 Summers Eau de Parfum, which the creator describes as smelling like juicy pear, vanilla, and sweet coconut. The second is the Dime Wonderscreen Tinted SPF 30 sunscreen, which contains 19% zinc for sun protection, doesn't leave a white cast, and is non-comedogenic so it won't clog pores. It also contains squalene and beetroot to give skin a gorgeous dewy glow. The creator describes it as the best clean tinted sunscreen she's ever tried and the perfect base for a beach day. # Visual style The ad has a polished UGC feel, with a bright, clean aesthetic. It mixes static shots with quick cuts and smooth transitions. The pacing is consistent, with around 20 cuts per minute. The visual style is timed to the spoken audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action go grab these from Dime # Point of view - [object Object] # Storyline - 00:00–00:07 The creator begins by expressing her excitement over restocking Dime's 7 Summers fragrance and discovering the tinted sunscreen. - 00:07–00:17 She emphasizes how amazing Dime fragrances are and describes the 7 Summers fragrance as 'summer in a bottle' due to its scent of juicy pear, vanilla, and sweet coconut. - 00:17–00:25 The creator then introduces Dime's Tinted Glow Wonderscreen, expressing that it is the best clean tinted sunscreen she's ever tried. - 00:25–00:32 The ad cuts to a close up of the sunscreen being applied to a hand to demonstrate its sun protection, non-white cast, and non-comedogenic qualities. The text overlay lists the product's additional qualities. - 00:32–00:35 The creator emphasizes that the sunscreen contains squalane and beetroot to give skin a gorgeous, dewy glow. - 00:35–00:38 The creator films herself in the driver's seat of a car, holding the product next to her face to show the glow that it gives her skin. - 00:38–00:43 The video cuts back to the creator in her bathroom, where she is holding both products and encouraging the viewer to grab them from Dime.

# Ad summary The ad showcases Dime's 'Dans Les Bois' perfume, emphasizing that the brand listens to customer feedback by making the scent last longer with upgraded packaging. The video features the perfume's packaging, bottle, and application, highlighting its aesthetic appeal and the brand's responsiveness to consumer desires. # Brand positioning Dime positions itself as a responsive, customer-centric brand that values and acts on consumer feedback. By highlighting improvements to the 'Dans Les Bois' perfume, the brand suggests it is attentive to customer needs, which builds trust and loyalty. Dime is presented as a brand that combines quality with consumer-focused improvements. The brand does this by improving its products and its packaging. # Product The product featured is Dime's 'Dans Les Bois' perfume, which is described as having an improved, longer-lasting scent due to upgraded packaging. The perfume is packaged in a gray box which states that the scent is made with Red Saffron, Jasmine, and Cedarwood. The bottle is a frosted, square glass with a black sprayer top. The front of the bottle reads "DIME" and "DANS LES BOIS EAU DE PARFUM PERFUME SPRAY 1.7 FL OZ | 50 ML". The brand shows this perfume is worth buying because they listened to customer feedback and made the scent last longer with the upgraded packaging. # Visual style The ad has a clean and modern aesthetic with a focus on product presentation. The video combines quick cuts with static shots, creating a balanced rhythm. The overall feel is UGC-inspired, lending authenticity to the ad and appealing to users who value genuine reviews. The video maintains a consistent pace, enhancing the overall viewing experience. The editing is timed to the music to engage the viewer. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up shot of the perfume bottle being sprayed. This opening shot immediately introduces the product in use. The action of spraying emphasizes the product's purpose and suggests a sensory experience. The visual is from a personal perspective, creating a sense of intimacy and direct engagement with the viewer. - 00:02–00:10 00:02–00:10 The scene transitions to unboxing the perfume from its packaging. The packaging is a light grey color, stating the scent is made with Red Saffron, Jasmine, and Cedarwood. The act of unboxing creates anticipation and excitement. By showing the packaging, the brand communicates attention to detail and quality, enhancing the perceived value of the product. The perspective remains intimate, almost as if the viewer is unboxing the product themselves. - 00:10–00:12 00:10–00:12 The video then presents the perfume bottle being held by an individual. The focus is on the bottle's aesthetic and design. The way the bottle is held and displayed emphasizes its visual appeal. This perspective continues the intimate, consumer-focused viewpoint. - 00:12–00:20 00:12–00:20 Finally, the video shows the perfume bottle being held, removed, and sprayed. The viewer sees a close up shot of the spray, highlighting the ease of application. The perspective remains personal and directly engages the viewer with the product.

# Ad summary A creator promotes Dime's new 'Stay Awhile' fragrance by speaking to its gourmand scent profile, clean ingredients, and skin-safe formula. She visits the brand's pop-up, inviting viewers to join, and highlights perks like photo ops, lattes, and skincare, emphasizing its addictive and compliment-worthy scent. # Brand positioning Dime positions itself as a modern, clean beauty brand that stands for ethical, skin-safe luxury. It occupies the space of accessible indulgence, offering cruelty-free, vegan, and clean-formulated products designed by a master aesthetician, appealing to sensitive skin types. The brand pushes against industry norms by prioritizing skin safety and inclusivity, while following trends by offering experiences like pop-up events. # Product Dime's Stay Awhile is a fragrance described as a gourmand scent featuring pistachio, vanilla bean, and cashmere musk notes. It is designed for those who appreciate sweet and indulgent scents. The fragrance is formulated with skin-safe ingredients, cruelty-free, vegan, and clean, making it suitable for sensitive skin. According to the presenter, it is like 'what dreams are made of' and is an addictive, compliment-worthy scent. The perfume is available exclusively online now, and at Ulta on the 31st. # Visual style The ad has a polished, UGC feel with natural lighting. Editing includes quick cuts to maintain pace. The production quality is higher-end, reflecting a clean, beauty aesthetic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can purchase Stay Awhile exclusively online now and at Ulta on the 31st. # Point of view - [object Object] # Storyline - 00:00–00:04 A creator opens by asking what is better than being told you smell good, immediately drawing the viewer into the topic of fragrances. - 00:04–00:11 She then states that you literally get told you smell good with Dime's new fragrance, 'Stay Awhile.' She begins to describe the scent. - 00:11–00:16 She emphasizes the gourmand notes, creating an expectation of a sweet, dessert-like experience. - 00:16–00:25 Then she transitions to the 'clean' aspect of the formula, broadening appeal to the safety and ethics-driven audience. - 00:25–00:27 Returning to the benefits, she points out the fragrance is made for those with sensitive skin. - 00:27–00:31 She teases a 'field trip' to Dime's pop-up shop. - 00:31–00:45 Cutting to the event, she highlights activities such as photo ops, lattes, and skincare showcases, encouraging viewers to visit. - 00:45–00:48 She shows how even a dog enjoys being around the product, implying it's not irritating. - 00:48–00:54 She finishes by telling the viewer that if they want to smell like a compliment in a bottle, they can purchase this product.

# Ad summary The ad features a woman holding two Dime Beauty fragrances, Stay Awhile Eau de Parfum and 7 Summers Eau de Parfum. She discusses that she likes to wear fragrance based on her mood. She explains the notes of the Stay Awhile perfume: toasted pistachio, vanilla bean, and cashmere musk. She adds that the perfume is warm, cozy, creamy, soft, and comforting. She then describes the 7 Summers perfume, explaining it has notes of lavender, juicy pear, bergamot, and vanilla orchid. She finishes by noting that the Dime Beauty perfumes are clean, vegan, cruelty-free, and made with skin-safe ingredients. She ends the ad by mentioning that you can shop Dime fragrances online and in-store at Ulta Beauty. # Brand positioning Dime is presented as a brand offering a variety of fragrances designed to match the wearer's mood. The brand is positioned as consciously clean, vegan, cruelty-free, and using skin-safe ingredients, appealing to consumers who value natural and ethical beauty products. The brand aligns with a lifestyle that prioritizes feeling good and expressing oneself through fragrance. Dime aims to occupy a space in the market that caters to diverse fragrance preferences while remaining committed to safe and environmentally friendly practices. # Product Dime features two of their eau de parfum fragrances: Stay Awhile and 7 Summers. Stay Awhile is described as a warm, cozy, and soft fragrance with notes of toasted pistachio, vanilla bean, and cashmere musk. It's presented as creamy, comforting, and beautifully wearing on the skin. 7 Summers is portrayed as a flirty, airy, and fun fragrance with notes of lavender, juicy pear, bergamot, and vanilla orchid, offering a soft, effortless feel that can be worn every day. Both perfumes are clean, vegan, cruelty-free, and made with skin-safe EWG verified ingredients. Both fragrances are for anyone who enjoys consciously clean fragrances and likes to wear different fragrances based on their mood. These fragrances are available online and in-store at Ulta Beauty. # Visual style The ad has a polished feel with a clean, bright background. The editing style consists of static shots, with smooth transitions between product descriptions. The woman is always centered, creating a consistent and intimate connection with the viewer. The pacing is moderate, and the visuals are timed to match the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action and you can shop all dime fragrances online and in store at Ulta Beauty. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman holding two Dime Beauty fragrances, asking the viewer if they wear fragrance based on their mood. The message conveyed is relatable and invites engagement by asking the viewer to reflect on their own fragrance habits. The perspective is from the brand, presented by a customer sharing her personal habit. - 00:02–00:09 00:02–00:09 The woman states that Dime has been in her rotation for years because they have a fragrance for every mood. This continues the narrative by introducing Dime as a trusted and versatile brand, while she shares her positive experience. The perspective is still the brand, with a customer endorsing the versatility of Dime fragrances. - 00:09–00:17 00:09–00:17 The woman highlights the Stay Awhile fragrance, describing it as warm, cozy, and soft, perfect when she wants something warm. She highlights that the product is a new launch and how much she's used. This beat continues the narrative by showcasing a specific fragrance, and the woman's experience with the product. The perspective shifts to the brand's by sharing details about the product. - 00:17–00:26 00:17–00:26 The woman details the notes of the Stay Awhile fragrance: toasted pistachio, vanilla bean, and cashmere musk, emphasizing its creamy and comforting qualities. She explains that the fragrance wears beautifully on the skin. This beat provides a sensory description of the fragrance, building desire and interest. The perspective continues to be from the brand, with the customer giving details about the scent and her experience with the product. - 00:27–00:33 00:27–00:33 The woman transitions to the 7 Summers fragrance, stating that it is flirty, airy, and fun. This beat transitions the narrative to a different scent, showcasing the brand's variety and breadth of products. The perspective continues from the brand. - 00:33–00:39 00:33–00:39 The woman lists the notes of the 7 Summers fragrance: lavender, juicy pear, bergamot, and vanilla orchid. This provides a sensory description of the fragrance, enticing the viewer with the scent. This beat is from the brand, with the customer detailing the ingredients in the product. - 00:40–00:44 00:40–00:44 The woman shares that the 7 Summers fragrance has a soft, effortless feel that can be worn every day. This statement communicates the convenience and wearability of the fragrance. The perspective shifts to a personal perspective, making the perfume more relatable. - 00:44–00:52 00:44–00:52 The woman highlights that both fragrances are consciously clean, vegan, cruelty-free, and made with skin-safe EWG verified ingredients. This emphasizes the brand's commitment to ethical and safe products. The perspective shifts to the brand, highlighting it's values and brand positioning. - 00:53–00:57 00:53–00:57 The woman ends the video by encouraging viewers to shop all Dime fragrances online and in-store at Ulta Beauty. This beat provides a clear call to action, directing viewers to purchase the product. The perspective remains from the brand, sharing how to purchase the fragrances.

# Ad summary This ad showcases DIME Beauty's Stay Awhile perfume by associating it with comforting sensory moments and desirable products. The ad highlights the perfume's vanilla and pistachio notes by placing it alongside desserts and other products that create a calming and indulgent environment. # Brand positioning DIME Beauty is presented as a lifestyle-oriented fragrance and beauty brand that focuses on creating products that enhance everyday moments. The brand is positioned as a provider of fragrances that evoke feelings and memories. DIME aims to occupy a space in the consumer's mind as a brand that enhances personal experiences through scent, aligning with values of comfort, indulgence, and savoring life's simple pleasures. The brand ignores category norms of high-end luxury perfumeries by presenting their product as attainable and everyday, and their positioning is highly emotional by linking the fragrance to feelings of lingering and relaxation. # Product The featured product is DIME Beauty's Stay Awhile perfume, which the ad describes as having pistachio and vanilla notes. It is presented as a fragrance designed to evoke a feeling of lingering a little longer, which is clearly conveyed through its use in different relaxing scenes. The perfume comes in a simple, elegant square bottle with a contrasting black, spherical cap. The ad addresses the purchase barrier of not being able to smell the perfume in person by associating it with known scents, tastes, and experiences. # Visual style The ad has a polished aesthetic with soft, natural lighting and a focus on sensory details. The editing style is quick cuts, with each shot lasting approximately one second. The production quality is high, creating a commercial feel that supports the brand's image of affordable luxury. The visual motifs include recurring images of desserts, flowers, and cozy settings. The pacing is quick, at approximately 60 cuts per minute, maintaining a consistent rhythm throughout the ad. The cuts are timed to align with the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 00:00–00:00 The ad opens with a top-down view of the Stay Awhile perfume bottle surrounded by white flowers, establishing a connection with nature and luxury. - 00:00–00:01 00:00–00:01 A woman in a green dress holds the perfume bottle near her chest, implying personal use and association with her style and beauty. - 00:01–00:02 00:01–00:02 The perfume is placed on a plate with pistachio baklava, visually linking the scent to the flavor profile mentioned in the text overlay. - 00:02–00:03 00:02–00:03 The bottle sits on top of pistachio ice cream, reinforcing the association with a creamy, sweet scent. - 00:04–00:06 00:04–00:06 A hand holds the perfume atop an ice cream cone, continuing the dessert theme and implying a treat-like indulgence. - 00:06–00:07 00:06–00:07 The bottle is placed on an open book in a sunny outdoor setting, associating the fragrance with leisure and relaxation. - 00:07–00:08 00:07–00:08 A woman wearing a white outfit holds the perfume and a matching candle in front of green foliage, suggesting a coordinated lifestyle and sensory experience. - 00:08–00:09 00:08–00:09 The perfume is featured on a soft, textured blanket with hands gently touching it, evoking a feeling of comfort and warmth. - 00:09–00:10 00:09–00:10 Hands pull apart a pastry with pistachio filling, further emphasizing the connection between the fragrance and the pistachio scent note, and also including a cup of coffee.

# Ad summary This ad promotes DIME's new pistachio scent, Stay Awhile. A creator with curly hair and a white top highlights the perfume's notes, which include vanilla and toasted pistachio. # Brand positioning DIME is presented as a brand that creates unique and interesting scents. The brand is positioned as having a luxurious perfume that is also fun and flirty. DIME pushes against the idea that fragrances have to be overly complex and serious. The brand aligns with values of indulgence and self-care, but the positioning is primarily emotional, focusing on how the scent makes the wearer feel. # Product Stay Awhile is a new pistachio-scented perfume from DIME. The perfume has notes of toasted pistachio, cashmere musk, and vanilla bean. The scent initially has a deep, sweet vanilla fragrance and dries down to a warm, nutty scent. The product is presented for anyone who loves unique fragrances. # Visual style The ad has a polished commercial aesthetic with a UGC feel. There are quick cuts throughout the ad. The camera is stationary and there are smooth transitions. The pacing is consistent. There are no specific audio-visual sync points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A creator with curly hair introduces the DIME brand's new pistachio scent. - 00:04–00:07 The creator describes the scent as having a deep, sweet vanilla scent upon the initial spritz. - 00:07–00:11 The creator explains how the fragrance changes into a warm, nutty scent. - 00:11–00:16 The creator emphasizes her enjoyment of the fragrance, and lists its ingredients, including vanilla bean, cashmere musk, and toasted pistachio. - 00:16–00:18 The creator shows the product and then smiles as she tells the audience, “You’re welcome.”

# Ad summary This ad promotes Dime's 7 Summers perfume and Tinted Glow Wonderscreen SPF 30. A creator shares that she is traveling to Cabo in a week, and is bringing these two products with her to smell amazing and protect her skin. She notes that the perfume smells like juicy pear, vanilla, and sweet coconut, and that she is addicted to the scent. She shares that the tinted sunscreen is the best clean tinted sunscreen, has SPF 30, 19% zinc, doesn't leave a white cast, and is non-comedogenic. It also has squalane and beetroot for a dewy glow, and it's the perfect base for a beach day. # Brand positioning DIME is presented as a brand focused on high-quality, "clean" beauty and skincare products that are both effective and enjoyable to use. The brand aligns with a lifestyle that values smelling good and protecting the skin, especially during the summer. Their products are positioned as travel-friendly essentials for warm-weather destinations like Cabo. The brand offers functional products with ingredients like zinc, squalene, and beetroot. DIME's tone is friendly and approachable. # Product The ad features two DIME products: 7 Summers perfume and Tinted Glow Wonderscreen SPF 30. The 7 Summers perfume is a fragrance that smells like juicy pear, vanilla, and sweet coconut. It is presented as encapsulating summer in a bottle. The Tinted Glow Wonderscreen SPF 30 is a tinted sunscreen that provides sun protection with 19% zinc, doesn't leave a white cast, and is non-comedogenic to prevent clogging pores. It also contains squalane and beetroot, which gives the skin a gorgeous dewy glow. It is described as the perfect base for a beach day. The Wonderscreen is presented as a "clean" option, addressing the purchase barrier of finding effective sun protection without harsh chemicals. # Visual style The ad has a polished UGC feel, mimicking native content. The editing style includes quick cuts, and smooth transitions. The ad uses natural lighting, creating a warm, inviting tone. The pacing is moderate and consistent. Text and product actions are often timed to match the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go grab these from Dime. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator holds two products and shares that she's leaving for Cabo in a week and is bringing two of her favorite summer products to smell delicious and protect the skin. - 00:06–00:10 00:06–00:10 She holds up the 7 Summers perfume and claims that Dime fragrances never miss and 7 Summers is summer in a bottle. This beat conveys that the product is high-quality and invokes summer experiences. - 00:10–00:13 00:10–00:13 A close up shot of the perfume bottle is shown while the creator describes that it smells like juicy pear, vanilla, and sweet coconut. - 00:14–00:16 00:14–00:16 The creator holds the perfume bottle again and shares that she's addicted to the scent. This personal testimonial builds trust. - 00:16–00:19 00:16–00:19 The creator picks up the Tinted Glow Wonderscreen and asks where this has been all her life, conveying that the product is a game-changer. - 00:20–00:23 00:20–00:23 A close up shot of the Tinted Glow Wonderscreen bottle is shown while the creator claims it is hands down the best clean tinted sunscreen she's ever tried. - 00:23–00:30 00:23–00:30 The creator applies the product to their hand and then rubs it on their face while listing it's features and benefits. It has SPF 30, 19% zinc, no white cast, and is non-comedogenic so it won't clog up your pores. - 00:31–00:36 00:31–00:36 Back in the bathroom, the creator highlights that they also added squalene and beetroot to give your skin a gorgeous dewy glow, the perfect base for a beach day. - 00:37–00:42 00:37–00:42 The creator holds up both products again and tells viewers to go grab these from Dime to smell amazing, protect your skin, and have the best summer ever. This functions as a final CTA.

# Ad summary In a UGC-style video, a woman discusses the DIME No. 1 Cologne she bought for her fiancé. She claims the cologne has been sold out for months, but that it's finally back and now the scent lasts even longer. She shares that she cannot stop smelling her man, and that now he is asking where the cologne is any time he wants to go somewhere. She ends by saying the scent is non-toxic, subtle, woodsy, sexy, adult, and amber. # Brand positioning DIME presents itself as a brand that offers high-quality fragrances. DIME's products are nontoxic and subtle, yet still make an impression. The brand seems to defy the norm of harsh, overpowering scents by offering more refined, gender-neutral options. Its positioning is functional, focusing on safe ingredients and long-lasting scents. # Product DIME No. 1 Cologne is presented as a nontoxic, subtle fragrance for men, with a woodsy, sexy, and adult scent. It is an ambery scent with notes of dark rum, grapefruit, and rosemary sprig. The cologne is implied to be a staple fragrance, since it has been sold out for months and the creator says her man is asking where it is anytime he wants to go somewhere. # Visual style The ad has a UGC-style aesthetic, with a casual and unpolished look. The editing style consists of static shots with smooth transitions. The production quality is clean. The pacing is moderate and consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you're gonna pick his cologne, I'm telling you, pick this one. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with the creator holding a bottle of DIME No. 1 Cologne, establishing the product as the focus. The tone is enthusiastic and casual, as the creator is excitedly talking about the product. - 00:03–00:08 00:03–00:08 The creator then speaks about how she bought the cologne for her man, because she cannot stop smelling him, conveying her satisfaction with the product. This shows a personal recommendation and positions the product as highly desirable. - 00:08–00:14 00:08–00:14 The creator explains that her man is now asking where the cologne is, implying that he has become very fond of the scent. This highlights the positive reception of the product by its intended user. - 00:14–00:19 00:14–00:19 The creator states that the cologne is non-toxic and subtle, but still has a woodsy, sexy, adult scent. This provides specific details about the cologne's characteristics and benefits. - 00:19–00:23 00:19–00:23 The creator then describes the cologne as an ambery scent with notes of dark rum, grapefruit, and rosemary sprig. This expands on the scent profile and provides a detailed sensory experience. - 00:23–00:26 00:23–00:26 The creator wraps up by urging viewers to pick this cologne if they're going to pick a cologne for their man, because he'll be thanking them. This call to action encourages viewers to make a purchase. - 00:26–00:30 00:26–00:30 The video concludes with the creator holding the cologne while her fiancé smells her wrist and then embraces her, reinforcing the positive experience with the product and implying that the viewer will be thanking themselves, too.

# Ad summary This ad features a creator discussing the fragrance Dime Stay Awhile. She discusses the top notes of the fragrance, as well as packaging and ingredients, then recommends that others buy it. # Brand positioning Dime is presented as a fragrance brand with a focus on being clean, vegan, cruelty-free and well balanced. The brand aims to occupy a space in the market for consumers looking for more conscious and ethical fragrance options without compromising on scent quality or aesthetic appeal. The ad emphasizes the brand's alignment with values such as environmental responsibility and animal welfare. # Product Dime Stay Awhile fragrance is presented as a high-quality fragrance with top notes of toasted pistachio, vanilla bean, and cashmere musk. It is described as having a delicious scent profile that is both fresh and clean. It is suitable for everyday wear and can be used when looking for the warmth of spring. The fragrance is made with clean ingredients, vegan, and cruelty-free. # Visual style The ad has a polished aesthetic with bright, natural lighting. The editing style consists of mostly static shots with a few subtle zooms. The overall production quality feels like a hybrid between UGC and a polished commercial, supporting the intended tone of a relatable and trustworthy recommendation. The pacing is consistent, with an average cut every 5 seconds, timed to the speaker's pauses. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can find this exclusively online at Ulta Beauty or Dime Beauty # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator begins by saying it's wonderful to find a fragrance that you look forward to putting on every day, speaking directly to the camera while holding the product up in front of her face. This is designed to grab the viewer's attention by posing a question that many fragrance enthusiasts can relate to, implying that the product is something to look forward to. - 00:03–00:10 00:03–00:10 The creator introduces the brand and name of the product, then states that it smells delicious. This serves to introduce the product, and the creator is attempting to entice the consumer by telling them it smells delicious, leaving them wanting more. - 00:10–00:17 00:10–00:17 The creator then lists the top notes of the fragrance, which include toasted pistachio, vanilla bean, and cashmere musk. She then states that you can smell each note perfectly and that it's so well balanced. The intention here is to inform the audience about the product’s scent profile, highlighting its quality and well-balanced composition. - 00:17–00:24 00:17–00:24 The creator says the fragrance is fresh and clean and that it's made with clean ingredients, vegan, and cruelty-free. She displays her like for the product. This emphasizes the brand's commitment to ethical and sustainable practices and appeals to consumers who prioritize these values in their purchasing decisions. - 00:24–00:32 00:24–00:32 Continuing from the previous point, she mentions how she's been on the hunt for a good spring scent and that this fragrance is perfect, as it is warm and inviting. This builds on the information about the product to further emphasize its suitability for the spring season. - 00:32–00:39 00:32–00:39 Continuing on her own experience, she mentions that the scent reminded her of being outside in the spring. The purpose of this is to further build on the use case and experience of the product, while creating positive feelings associated with that experience. - 00:39–00:46 00:39–00:46 The creator states that you can find the product exclusively online at Ulta Beauty or Dime Beauty. She ends the ad by stating that she thinks she's found your new spring scent. This is a clear call to action, directing the audience to specific retailers where they can purchase the product.

# Ad summary The ad promotes DIME's 'Stay Awhile' pistachio-scented perfume. A creator shares her love for the fragrance, focusing on the deep sweet vanilla scent on first spritz, which dries down to a warm and nutty fragrance. She describes it as an everyday joy, likening it to the pleasures of a cafe, pastries, or a coffee break that you don't want to come back from. She highlights that it's a year-round gourmand fragrance, and shares that it has notes of toasted pistachio, cashmere musk, and vanilla bean. The overall message is that the perfume is a nutty cozy warmth in a bottle. # Brand positioning DIME is presented as a brand that offers fragrances that evoke everyday joys. Their products are designed to be signature scents, suitable for year-round use. The brand aims to align with a lifestyle that appreciates simple pleasures, such as a coffee break, good pastries, and a cafe. DIME focuses on creating scents that are unique and unlike any perfume tried before. Their positioning is emotional, as the ad aims to evoke feelings of warmth, coziness, and everyday happiness. # Product DIME's 'Stay Awhile' is a fragrance that features a pistachio scent. According to the ad, on the first spritz it delivers a deep, sweet vanilla scent and as it dries down, it becomes warm and nutty. The fragrance features notes of toasted pistachio, cashmere musk, and vanilla bean. This perfume is for anyone who enjoys gourmand scents and is seeking a signature scent. The ad promotes the product as a year-round gourmand, implying it is suitable for any season. The ad addresses a potential purchase barrier by highlighting its unique scent profile, positioning it as unlike any other perfume. # Visual style The ad has a natural and bright aesthetic, resembling user-generated content. The editing style features simple cuts between shots, maintaining a consistent pace throughout. The production quality is a blend of casual and polished, with the natural lighting and setting giving it a UGC feel, while the clear visuals and smooth transitions suggest some professional editing. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with the cuts aligning naturally with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins by addressing 'pistachio girlies' to capture attention. - 00:01–00:04 She introduces DIME's new pistachio scent. The creator presents the fragrance bottle and her positive reaction is shown, setting a tone of excitement. - 00:05–00:06 She reveals the name of DIME's new fragrance, Stay Awhile, as she holds up the bottle. This moment is from the creator's perspective, sharing her personal experience with the product. - 00:06–00:14 A product shot displays the perfume bottle on a green blanket, then the creator transitions to discussing everyday joys, such as cafes and pastries, creating an association between the fragrance and pleasant experiences. This moment is intended to make the perfume seem like an essential part of life's little pleasures. - 00:15–00:18 She describes the scent, emphasizing its unique quality. This moment shifts to providing information, appealing to the audience's desire to know what the product is like. - 00:18–00:24 The creator describes the scent profile, starting with the initial vanilla scent and transitioning to a warm, nutty aroma as it dries down. The narration is from the creator's perspective, sharing sensory details to further build credibility. - 00:25–00:27 She expresses her obsession with the perfume, noting that it is unlike any other she has ever tried. This is an honest moment that resonates with viewers. - 00:27–00:31 The creator lists the perfume's notes: toasted pistachio, cashmere musk, and vanilla bean. - 00:31–00:35 She describes the fragrance as a year-round gourmand and signature scent material. - 00:36–00:40 She concludes by reiterating the description of the perfume as 'nutty cozy warmth in a bottle' and reiterates the brand and perfume name. She ends on the note of welcome, as if she's the audience for sharing this information.

# Ad summary This ad features the DIME Dewy Recovery Mask and highlights its ability to provide glass-like skin and deep hydration. It demonstrates how the mask can be used as a quick 15-minute reset or an overnight treatment. # Brand positioning DIME is presented as a skincare brand focused on delivering radiant and hydrated skin through its products. The brand positions itself as a provider of effective skincare solutions, offering a 'glass skin in a jar' experience, suggesting it aims to deliver high-quality results. The brand aligns with a lifestyle that values skincare as self-care, focusing on deep hydration and achieving a radiant complexion. # Product The DIME Dewy Recovery Mask is a skincare product designed to provide deep hydration and achieve 'glass skin.' It contains NAD+, Snow Mushroom, and Vitamin C. The product can be used as a quick 15-minute reset or left on overnight for deeper hydration. It targets individuals seeking radiant and well-hydrated skin, addressing the need for effective and versatile skincare. # Visual style The ad has a polished and clean aesthetic, likely filmed with a smartphone or similar camera. The editing style is static shots. The setting is a bathroom with bright lighting. The pacing is slow. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The jar of DIME Dewy Recovery Mask is held up to the camera. Text states that the mask is ‘glass skin in a jar.’ - 00:01–00:03 00:01–00:03: A woman applies the mask to her face. This shows the product in use and highlights its ease of application. - 00:03–00:06 00:03–00:06: The mask is shown on the back of a hand, demonstrating its texture and consistency. This provides a closer look at the product's formula. - 00:06–00:09 00:06–00:09: The woman applies the mask to her shoulder. This suggests that the mask can be used on other areas of the body to hydrate and revitalize. - 00:09–00:13 00:09–00:13: The woman smiles, showcasing the results of using the mask. This aims to highlight the positive outcome of using the product.

# Ad summary This ad showcases the updated look of Dime's 'Dans Les Bois' perfume. It features an unboxing, highlights the perfume bottle's design, and shows someone spraying the perfume on their neck. # Brand positioning Dime is presented as a modern, elegant fragrance brand. The brand leans into neutral color tones and minimalist design. The packaging is simple and sleek. By implication, Dime aims to be a brand that offers sophisticated yet understated elegance. The positioning is functional, focusing on delivering a high-quality signature scent experience in a way that avoids being ostentatious. # Product The ad showcases Dime's 'Dans Les Bois' perfume. It's described as a signature scent that has been given a makeover. The perfume comes in a light gray box with a minimalist design. The bottle is a frosted glass with a black rounded cap. The bottle clearly displays the brand name DIME, the perfume name 'DANS LES BOIS', and the text EAU DE PARFUM PERFUME SPRAY 1.7 FL OZ | 50 ML. The perfume scent notes are described as Red Saffron, Jasmine, and Cedarwood. # Visual style The ad features a clean and minimalist aesthetic, with a focus on neutral tones and close-up product shots. The editing is smooth with static shots. The production quality has a polished commercial feel. The pacing is consistent. The audio is synced with the video. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showcasing the Dime perfume box. - 00:02–00:06 00:02–00:06 The box is opened, and the perfume bottle is revealed and lifted out. - 00:06–00:10 00:06–00:10 A hand holds the perfume bottle, and a person sprays the perfume on their neck, showing the perfume in use. - 00:10–00:20 00:10–00:20 The bottle is placed on a marble surface. A hand then picks it up, twists the cap, and pumps the sprayer, highlighting the product features and design.

# Ad summary This ad showcases the Dime Beauty Dans Les Bois perfume by showing the packaging and bottle, along with the application. # Brand positioning Dime Beauty is presented as a brand that offers high-quality perfumes and beauty products. The ad subtly implies that Dime's perfumes can surpass customer expectations and are a favorite within their line of scents. The brand positions itself as attentive to its customers' preferences, responding to their desires. The ad adopts a fun, playful tone. The brand's marketing style ignores conventional celebrity endorsements, opting instead for a natural and friendly approach. # Product The product being advertised is the "Dans Les Bois" perfume by Dime Beauty. It's an Eau de Parfum presented in a frosted glass bottle with a black, rounded cap and spray nozzle. The front of the bottle features the brand name and perfume name in a simple sans-serif font, along with "Eau de Parfum Perfume Spray 1.7 FL OZ | 50 ML." The perfume contains notes of Red Saffron, Jasmine, and Cedarwood. The ad addresses the barrier of potential dissatisfaction by exceeding the customer's love for the existing product line. # Visual style The ad has a clean, polished aesthetic with a UGC feel. The editing style includes quick cuts that are timed to the music. The production quality appears professional but maintains a casual and approachable tone. The visual motifs include close-up shots of the product against a solid white background, emphasizing the product's visual details and design. The pacing is fast, with cuts aligning to the music's rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens by showcasing the Dime Beauty Dans Les Bois perfume bottle being displayed in front of a white backdrop. This moment intends to introduce the product in a visually appealing way, emphasizing its sleek design. The perspective is from a potential customer/reviewer, setting a casual tone. The moment is designed to capture attention and highlight the product's visual appeal. - 00:02–00:09 00:02–00:09 The person opens the perfume's box. The shot is from a customer POV, showcasing the entire unboxing experience. - 00:09–00:12 00:09–00:12 A hand sprays the Dime Beauty perfume. The perfume is displayed in front of the wearer. This moment is about showing how easily the perfume can be used, and it showcases its placement on the body. The perspective is from a user who enjoys the product. The tone is light and friendly. - 00:12–00:19 00:12–00:19 The person places the perfume back on the bathroom counter. This moment emphasizes the sleek bottle of the perfume and highlights the brand's ability to make aesthetically-pleasing perfume. This is from the POV of the brand.

# Ad summary A content creator shares that she has been using DIME Beauty fragrances and is just discovering that the brand also has a clean skincare line. She raves about the results she has been getting from the blue facial oil, which she uses nightly as the last step in her skincare routine. # Brand positioning DIME Beauty is presented as a clean beauty brand that specializes in both fragrance and skincare. The brand is positioned to appeal to consumers who want products with safe and effective ingredients, including those with sensitive skin. The brand promotes clean ingredients that are also sensitive-skin friendly. The brand aims to occupy the space in the consumer's mind as a brand that is obsess-worthy because of their clean ingredients. # Product The DIME Beauty Blue Facial Oil is advertised as a clean skincare product designed to provide glowing, hydrated skin. It is packaged in a 1 fl oz (30 ml) matte black bottle with gold lettering and a dropper applicator. The bottle states that the oil is formulated with meadowfoam and blue tansy oil. The ad claims that the facial oil is anti-inflammatory and erases blemishes while reducing redness and providing glass skin. The suggested use is as the last step in a nighttime skincare routine. # Visual style The ad has a polished UGC feel, with a brightly lit environment, but otherwise has a low-end production quality. The editing style includes quick cuts to emphasize the points being made. The pacing is consistent and moderate throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action run and shop with them # Point of view - [object Object] # Storyline - 00:00–00:11 The content creator prefaces that she cannot express the level of her surprise at learning that DIME is both a fragrance and skincare brand. She introduces the product. - 00:11–00:18 The creator states that she got the blue facial oil after seeing it all over her FYP. She mentions she is switching to DIME for clean skincare. - 00:18–00:22 The creator shows off the results of using the facial oil. She emphasizes that her skin was never like this before. - 00:22–00:26 The creator shares how she uses the product as the last step in her skincare routine at night. - 00:27–00:34 The creator talks about how the product is anti-inflammatory, helps with blemishes and redness, and gives her glass skin. - 00:34–00:44 The creator emphasizes that if she could only have one product, this would be it. She mentions that she loves that DIME skincare has clean ingredients that are sensitive-skin friendly. - 00:44–00:49 The creator says she cannot live without DIME and that viewers should shop with them.

# Ad summary A woman shares her love for DIME Beauty's Blue Facial Oil. She mentions that she saw it on her 'for you' page, and notes how much she likes the glow that it gives her skin. She points out that she uses it as the last step in her skincare routine at night and wakes up with glowing and hydrated skin. # Brand positioning DIME Beauty is positioned as a beauty brand focused on skincare and fragrances, with a focus on clean ingredients that are sensitive skin friendly. The brand aims to occupy the space of accessible luxury in the consumer's mind. They offer products that are clean and promote healthy skin, as it pushes against norm of products that contain harmful chemicals or can damage the skin. The brand focuses on functional product benefits (e.g., glowing, hydrated skin), but with emotional connection. # Product DIME Beauty's Blue Facial Oil is a skincare product made with clean ingredients. It helps with skin redness, erasing blemishes, and giving the skin a glass-like glow. It is anti-inflammatory and suitable for sensitive skin. It should be applied as the last step in a skincare routine at night to wake up with hydrated, glowing skin. # Visual style The ad has a UGC feel, with a polished commercial look. The lighting is natural. The shots are quick cuts. The pacing stays consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Run and shop with them # Point of view - [object Object] # Storyline - 00:00–00:03 The woman is introducing DIME Beauty's skincare and stating she will be talking about their skincare. - 00:03–00:10 The woman is introducing DIME Beauty's Blue Facial Oil, stating that she saw it on her "for you" page and is switching to them for clean skincare. - 00:10–00:14 The woman is highlighting the glow that the facial oil gives her skin, stating that her skin never looked this way before. - 00:14–00:19 The woman is highlighting that she puts it on as the last step in her skincare routine at night and wakes up with glowy and hydrated skin. - 00:19–00:26 She highlights that the facial oil is anti-inflammatory, erases blemishes, gives that glass skin, and helps with redness. - 00:26–00:29 The woman states that this is the one skincare product that she would use forever. - 00:29–00:35 She states that she was already obsessed with DIME's fragrances and loves that their skincare also has clean ingredients that are sensitive skin friendly. - 00:35–00:40 The woman is wrapping up and wants viewers to shop with DIME now, because she cannot live without them.

# Ad summary A female creator shares her two favorite summer products from DIME Beauty: the 7 Summers perfume and the Tinted Glow Wonderscreen SPF 30. She highlights the features and benefits of each product and recommends grabbing them for the summer. # Brand positioning DIME Beauty is presented as a brand that offers high-quality, clean beauty products that are perfect for the summer. The brand focuses on products that make you smell good and protect your skin. DIME Beauty positions itself as a brand that uses clean ingredients and offers products that are non-comedogenic. The brand's positioning is both functional, focusing on the performance and clean ingredients of its products, and emotional, emphasizing the feeling of smelling good and having healthy, protected skin. # Product The ad features two DIME Beauty products: the 7 Summers perfume and the Tinted Glow Wonderscreen SPF 30. The 7 Summers perfume is described as "summer in a bottle" with a scent of juicy pear, vanilla, and sweet coconut. The Tinted Glow Wonderscreen SPF 30 is a clean, tinted sunscreen with 19% zinc that provides a lot of sun protection without leaving a white cast. It is non-comedogenic, meaning it won't clog pores, and contains squalane and beetroot to give the skin a gorgeous dewy glow. The wonderscreen is presented as the perfect base for beach day. # Visual style The ad has a polished, UGC feel. It combines selfie-style footage with close-up product shots against plain backgrounds. The editing style is mostly smooth with a few quick cuts to emphasize product features. The production quality appears to be high-end, with good lighting and clear visuals. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action go grab these from DIME # Point of view - [object Object] # Storyline - 00:00–00:06 The creator introduces herself and shares that she is leaving for Cabo in a week and wants to share her two favorite summer products. - 00:06–00:10 00:06–00:10 The creator introduces the DIME Beauty 7 Summers perfume, stating that DIME fragrances never miss and 7 Summers is "summer in a bottle." - 00:10–00:13 00:10–00:13 Close up shot of the DIME 7 Summers perfume bottle, then the creator continues to describe the fragrance notes. - 00:13–00:15 00:13–00:15 The creator emphasizes how addicted she is to the scent. - 00:15–00:18 00:15–00:18 The creator transitions to discussing the DIME Tinted Glow Wonderscreen. - 00:18–00:23 00:18–00:23 The creator remarks that she has been looking for this her entire life and calls it the best tinted sunscreen she has ever tried. - 00:23–00:30 00:23–00:30 The creator lists key features of the sunscreen: SPF 30, 19% zinc, no white cast, and non-comedogenic. - 00:31–00:36 00:31–00:36 The creator adds that the sunscreen contains squalane and beetroot for a dewy glow, making it the perfect base for a beach day. - 00:36–00:42 00:36–00:42 The creator encourages viewers to grab the products from DIME to smell amazing, protect their skin, and have the best summer ever.

# Ad summary A woman makes a video in her car to promote her favorite DIME skincare products from Ulta. She explains that she had to make a run to Ulta to replenish her supply of three DIME products: the Dewy Recovery Mask, Hyaluronic Acid Serum, and Dewy Day Cream. She praises each of the products and stacks them together to encourage her audience to buy them all. # Brand positioning DIME is a skincare and fragrance brand that is sold at Ulta Beauty stores. The brand seems to take an emotional positioning, with an emphasis on luxurious textures and visible results. The brand is implied to be results-driven and popular. # Product The ad features the Dewy Recovery Mask, Hyaluronic Acid Serum, and Dewy Day Cream from DIME. The Dewy Recovery Mask provides a huge hit of moisture and hydration, so the user's skin rises from the dead after use. The Hyaluronic Acid Serum leaves the user's skin plump and bouncy. The Dewy Day Cream is a perfect moisturizer that is rich but not greasy, and it leaves the user's skin soft all day long. # Visual style The ad has a UGC-style aesthetic, using handheld camera work to film the woman shopping at Ulta. The middle portion of the ad takes place in a parked car. The lighting is natural. Quick cuts are used. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go get DIME at Ulta right now. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman makes a selfie video while walking through an Ulta store, stating that she is running to Ulta because she is out of her DIME skincare. - 00:03–00:03 The woman claims she'll never use another skincare brand. This message is meant to emphasize her loyalty and the efficacy of the DIME brand. The brand is implied to be so good that she won't need any other. - 00:03–00:06 She is then shown at a DIME display in Ulta, grabbing a few of her favorite products off the shelf. This illustrates her enthusiasm for the brand and implies it is so good, she needed to grab a bunch of it. - 00:05–00:06 The woman is then shown walking out of the Ulta store with an orange Ulta bag. - 00:06–00:07 The woman is then sitting in her car, ready to share what she got at Ulta. This sets the stage for her reviews of each product. - 00:07–00:11 First, she shares that she got the Dewy Recovery Mask, which she says provides a huge hit of moisture and hydration. - 00:11–00:19 She claims there are a million masks on the market, but this one takes the cake. She feels like her skin rises from the dead after she uses it. This statement solidifies that this mask is better than any other she's ever used. - 00:19–00:28 Next, she shares that she got the Hyaluronic Acid Serum. She's tried more HA serums than she can count, but this one leaves her skin so plump and bouncy. This speaks to the effectiveness of the DIME serum over other options. She then shows a dab of it on her cheek. - 00:28–00:34 Lastly, she shares that she got the Dewy Day Cream, which she says is a perfect moisturizer. It's rich but not greasy, and it leaves her skin soft all day long. This emphasizes the quality and wearability of this particular moisturizer. - 00:34–00:39 To conclude, the woman holds all three products together and encourages her audience to go get DIME at Ulta right now.

# Ad summary A creator who loves Dime fragrances says they have switched to using Dime skincare, specifically the Dime Beauty Blue Facial Oil. She puts it on at night as the last step in her skincare routine and wakes up with hydrated, glowy skin. She claims it is anti-inflammatory and gives her glass skin. # Brand positioning Dime is presented as a clean skincare company founded by a master esthetician, offering clean, sensitive-skin-friendly ingredients across its fragrance and skincare lines. The brand positions itself as a provider of effective skincare solutions with clean ingredients. The brand's focus on clean ingredients and formulations positions it as a modern, conscious beauty brand catering to consumers who prioritize natural and non-toxic skincare options. Dime aims to occupy a space in the consumer's mind as a brand that prioritizes both efficacy and safety in skincare, aligning with values such as health, wellness, and conscious consumption. # Product The Dime Beauty Blue Facial Oil is a skincare product featuring meadowfoam and blue tansy oil. It is presented as an anti-inflammatory solution that erases blemishes, reduces redness, and gives the user a hydrated, glowy glass skin look. It is intended to be used as the last step in a nighttime skincare routine for sensitive skin and formulated with clean ingredients. The product is packaged in a black matte bottle with a dropper dispenser. # Visual style The ad has a UGC feel, with the creator filming in her own bathroom using natural lighting. The cuts are quick but static, creating a fast-paced feel while also emphasizing the information being presented. The BPM is approximately 30. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop DIME’s clean beauty products # Point of view - [object Object] # Storyline - 00:00–00:04 A woman in a white bathrobe films herself in the bathroom, stating she’s looking for clean beauty recommendations. - 00:04–00:15 A creator addresses viewers with an enthusiastic tone and says she’s going to share a skincare recommendation from Dime, a clean skincare company founded by a master esthetician, that she uses. The message is intended to convey the creator's willingness to share a useful skincare recommendation with her audience, positioning her as a helpful and trustworthy figure. - 00:15–00:22 The creator zooms in on a black bottle of Dime Blue Facial Oil. She then explains how she started using the oil after seeing it on her FYP and is switching to Dime for clean skincare. - 00:22–00:26 The creator points to her face and claims that her skin has never looked this good before. She is conveying how effective the product is, implying that the audience can achieve similar results. - 00:26–00:29 The creator demonstrates how she applies the oil as the last step in her skincare routine at night. This is meant to convey an easy incorporation into the viewer's current regime. - 00:29–00:31 The creator continues to convey the benefits of using the product. She claims the product makes her skin glowy and hydrated when she wakes up in the morning. - 00:31–00:38 The creator explains that the oil is anti-inflammatory, erases blemishes, and helps with redness. She is listing the functional qualities of the oil to further persuade the audience. - 00:38–00:42 The creator states that if she could only have one skincare product, it would be this one. Her tone is meant to convey the importance of the product. - 00:42–00:47 The creator states that she was already obsessed with Dime fragrances and loves that their skincare has clean ingredients. Her tone is meant to convey the importance of clean ingredients. - 00:48–00:53 The creator says she can’t live without Dime now and instructs the audience to shop with Dime so they can see what she means.

# Ad summary This ad features a creator reviewing the DIME Beauty 7 Summers perfume and Wonderscreen SPF 30. She describes their scents and benefits while demonstrating how to use the product. # Brand positioning DIME is presented as a modern brand for beauty and personal care products, with a focus on clean ingredients and effective results. The brand appeals to consumers looking for high-quality products that are also good for their skin, providing them with a dewy glow. DIME seems to follow category norms in that it offers a range of products. The brand aims to occupy the space of providing clean beauty solutions, with a focus on ingredients such as zinc, squalane, and beetroot, aligning with a lifestyle that values both beauty and health. # Product The ad features two main products from DIME Beauty. The first is the 7 Summers perfume, which the creator describes as "summer in a bottle" with a scent of juicy pear, vanilla, and sweet coconut. The fragrance is positioned as a must-have for the beach bag. The second product is the Tinted Glow Wonderscreen SPF 30, a clean tinted sunscreen. This sunscreen contains 19% zinc and is described as lightweight, non-comedogenic, and formulated not to leave a white cast. It also contains squalane and beetroot. Together, these products are positioned as a perfect pairing for achieving healthy, protected, and radiant skin. # Visual style The ad features a hybrid of UGC and polished commercial visuals. The creator-led segments are shot with a natural, handheld feel, while product close-ups have higher production quality. The editing style includes quick cuts to maintain a brisk pace, approximately 18 cuts per minute, and smooth transitions between scenes. The visual motifs include frequent close-ups of the products, ensuring they are clearly visible. The overall aesthetic is bright and clean, supporting a tone of friendly authenticity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop 7 Summers + Wonderscreen SPF 30 from DIME # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces two products that she believes are essential for a beach bag. - 00:04–00:08 00:04–00:08 She highlights the DIME 7 Summers perfume, stating that "DIME fragrances never miss" and "7 Summers is summer in a bottle." - 00:08–00:13 00:08–00:13 A close-up view of the perfume bottle with the brand name. The creator describes the scent, mentioning notes of juicy pear, vanilla, and sweet coconut, and shares her personal enjoyment of the product by saying, "I'm addicted to the scent you guys." - 00:13–00:18 00:13–00:18 The creator transitions to discussing the DIME Tinted Glow Wonderscreen SPF 30, expressing excitement and curiosity by asking, "Where has this been all my life?" - 00:18–00:21 00:18–00:21 The creator highlights the product as "hands down the best clean tinted sunscreen I've ever tried." - 00:21–00:29 00:21–00:29 She lists key features such as SPF 30, 19% zinc, no white cast, non-comedogenic properties, and a super lightweight feel. A product demo is shown. - 00:29–00:34 00:29–00:34 The creator shares that the product also contains squalane and beetroot, emphasizing its ability to provide a dewy glow and serve as the perfect base for a beach day. - 00:34–00:40 00:34–00:40 The creator concludes by encouraging viewers to "go grab these from DIME" and reiterating the benefits: they smell amazing, protect your skin, and help you "have the best summer ever."

# Ad summary This ad shows the Dime Beauty Blue Facial Oil being applied to a woman's face to hydrate, calm irritation, and clear blemishes. # Brand positioning Dime Beauty is presented as a brand that offers effective skincare solutions. The inclusion of specific ingredients, such as meadowfoam and blue tansy oil, and the product’s benefits (hydration, calming irritation, and clearing blemishes) indicate a focus on functional skincare. The brand seems to cater to those seeking straightforward, effective products without unnecessary frills. # Product The Dime Beauty Blue Facial Oil is presented as a skincare product designed to hydrate, calm irritation, and clear blemishes. The product comes in a black bottle with a dropper. The label mentions key ingredients such as meadowfoam and blue tansy oil. The oil is applied directly to the face from the dropper, then rubbed in with the fingertips. # Visual style The ad has a clean and polished aesthetic, typical of skincare product demonstrations. The editing style includes quick cuts to highlight different aspects of the product and its application. The overall feel is a hybrid between UGC and a polished commercial, which aims to provide a relatable yet professional presentation. Pacing is moderate, with a few cuts, but consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The product is introduced as a holy grail facial oil. - 00:04–00:10 00:04–00:10 The product is applied to the skin, highlighting the benefits it provides: hydrating, calming irritation, and clearing blemishes. This shifts the focus to the practical application and intended results of using the facial oil. - 00:11–00:12 00:11–00:12 The product is shown again.