How DedCool Advertises on Meta

# Ad summary A creator is in her car and talks about how hard it is to find your signature scent, then shares the DedCool Build Your Own Sample Set. # Brand positioning DedCool is presented as a brand that acknowledges the difficulty of finding a signature scent. DedCool positions itself as the solution by offering a Build Your Own Sample Set. The brand aligns with the values of experimentation, self-discovery, and individual expression. Rather than pushing a single signature scent, DedCool empowers customers to explore and curate their own olfactory identity. DedCool addresses the functional needs of fragrance discovery with an emotional approach. # Product DedCool's Build Your Own Sample Set includes six different scents to sample and try. The sample set enables customers to discover and curate their own signature scent. The set allows customers to experiment with layering, and find the one they reach for the most. DedCool offers a 20-dollar discount on a full-size purchase after sampling. The ad highlights the convenience and value of the sample set, addressing the purchase barrier of committing to a full-size fragrance without prior testing. # Visual style The ad has a casual, UGC feel. The video appears to be shot on a phone camera with natural lighting. There are quick cuts and simple transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 Finding your own signature scent can literally be harder than dating. You think you know what you like, you like it when it's on someone else, but it's just so deeply personal and not that simple. - 00:07–00:10 00:07–00:10 This is why I am obsessed with DedCool's Build Your Own Sample Set. - 00:10–00:13 00:10–00:13 You can pick six different scents to sample and try. - 00:13–00:25 00:13–00:25 I like to pick a new one each day, take notes of how it smells at the beginning of the day versus the end of the day, then maybe combine some, see if you like to layer, and then the one that you reach for the most is usually the one that's your perfect signature scent. - 00:25–00:33 00:25–00:33 I had a feeling I would be choosing one of the Milk scents from DedCool as my favorite. I'm gonna go with Xtra Milk because it's really musky and like soft and warm. - 00:33–00:39 00:33–00:39 I honestly don't like to force anything in life, so I think that's why I love the sample pack so much. You can kind of just go with the flow. - 00:39–00:47 00:39–00:47 Oh also, if you start with the sample pack, then you find your fave, go to buy the full size, you get about 20 bucks off, which is so nice. It's just the cherry on top.

# Ad summary This image ad showcases DedCool's build your own sample pack with 6 mini spray bottles lined in front of a sample pack packaging. # Brand positioning Dedcool is presented as a modern fragrance brand offering a unique and customizable experience. The brand’s positioning emphasizes accessibility and personalization, inviting customers to "Build Your Own Sample Pack," suggesting a brand that values individual preferences and exploration within its fragrance offerings. With the use of simple and clean packaging, Dedcool distinguishes itself in a market often saturated with luxury cues, instead opting for a gender-neutral aesthetic. This approach indicates a brand that appeals to a broad audience, positioning itself outside of traditional norms by focusing on the scent experience rather than conforming to established ideals. # Product The advertised product is Dedcool's sample pack, which allows customers to customize and try a variety of fragrances. The focal point of the ad is a lineup of six mini spray bottles, each containing a different fragrance option from the brand's line. These include "XTRA MILK," "MOCHI MILK," "MILK," "FRAGRANCE 01 \"TAUNT\" # Visual style The ad has a clean and minimalist visual style, emphasizing the product with a simple gradient background and clear product placement. The production quality appears professional, with well-lit products and sharp focus. The layout is simple and easy to scan, with a clear hierarchy of text elements. The typography is clean and modern. The overall visual approach is straightforward and aims to highlight the product with no distractions. # Hooks Headline: Build Your Own Sample Pack # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the phrase "LET YOUR SCENT FOLLOW YOU EVERYWHERE," creating an aspirational feeling and setting the stage for the brand's offering. The brand is speaking directly to the viewer to introduce an idea of customizability. - Next, the image highlights the central offering with the bold text: "Build Your Own Sample Pack" along with a visual of the Dedcool sample packaging, which showcases the brand name repeated. The brand is speaking directly to the viewer to introduce an idea of customizability. - Finally, the row of individual sample fragrances reinforces the message of personalization, with a clear label and a starburst highlighting the newness of the offering. The brand is further explaining the sample pack and highlighting it is a new product.

# Ad summary This ad showcases a Dedcool sample pack with six different fragrance samples. The ad has the headline, "Build Your Own Sample Pack." # Brand positioning Dedcool is presented as a modern, minimalist fragrance brand that offers a personalized experience through its 'Build Your Own Sample Pack' concept. The brand's positioning is functional, emphasizing the simplicity and customization it offers, allowing consumers to explore and discover scents that align with their individual preferences. The overall tone is clean and contemporary, appealing to consumers who value choice and experimentation within the fragrance category. # Product The product being advertised is Dedcool's Sample Pack, which allows customers to 'Build Your Own' collection of fragrance samples. Six individual sample sizes are showcased. Each sample is housed in a clear, rectangular vial with a black spray nozzle, providing a practical way to test different scents. The ad emphasizes the variety of options available in the sample pack. The ad makes it clear that these are Eau de Parfum, with each vial labeled with its specific fragrance name and “Eau de Parfum”. The product aims to address the purchase barrier of committing to a full-sized fragrance without prior testing, offering a risk-free way to explore and discover new scents. # Visual style The ad uses a clean and minimalist visual style, employing a soft gradient background that fades from light blue to light green. The product vials are neatly arranged in a row, emphasizing their sleek design. The typography is modern and legible, contributing to an overall sense of clarity and simplicity. The production quality appears polished, with even lighting and no visible imperfections. The visual aesthetic aligns with a platform-native style, similar to ads seen on Instagram or other social media feeds. Its scannability and stop power comes from the unique arrangement of vials as well as its gradient background. # Hooks Headline: Build Your Own Sample Pack # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the brand's tagline, 'LET YOUR SCENT FOLLOW YOU EVERYWHERE,' to emphasize the personal and portable nature of their fragrances. The brand is speaking to the convenience and constant presence of their scents. - The focal point is the invitation to 'Build Your Own Sample Pack,' which is aimed at enticing customers with the idea of personalized curation and exploration of different scents. The brand is directly addressing the consumer, inviting them to engage with their product and customize their experience. - The inclusion of an asterisked '*NEW*' badge indicates that the sample pack concept is a recent addition to the Dedcool product line, which aims to generate excitement and curiosity among potential customers. The brand is announcing a new offering, positioning itself as innovative and responsive to customer interests. - The layout of the six fragrance samples conveys the range of scents available within the sample pack. The brand aims to visually reinforce the breadth of options and create a sense of abundance and choice for the customer. - The inclusion of the Dedcool logo at the bottom solidifies brand presence and recognition. This reminds the audience of the brand's name and reinforces the overall advertising message.

# Ad summary A woman shares a story of being asked what perfume she is wearing. She promotes the Dedcool Discovery Set of 12 scents, stating that you get 20% off the full-size bottle after you try the sample set. # Brand positioning Dedcool is presented as a fragrance brand offering a discovery set to allow customers to sample multiple scents before committing to a full bottle. The brand aligns with a modern, curious lifestyle, enabling scent exploration without pressure. Dedcool appears to push against the norm of purchasing fragrances based on limited exposure, and instead promotes informed decision-making. The positioning is functional, providing a practical solution for consumers to find their signature scent, and emotional, by aligning with a desire for self-expression and discovery through scent. # Product The Dedcool Discovery Set is a collection of 12 sample-size fragrances, each in a small vial, designed to let the user explore and test different scents before committing to a full-size bottle. The set is presented in a white case branded with the Dedcool logo. Each individual sample is a twist vial, with the perfume applied directly from the open vial. It addresses the barrier of buying perfumes blindly, offering a try-before-you-buy experience. It is implied for anyone looking to find their signature fragrance but unsure where to start. The ad explicitly mentions three scents within the set: "Red Dakota" (bergamot, amber, and gardenia), "Mochimilk" (marshmallow, vanilla bean), and "Madonna Lily" (spicy and floral). All can be purchased as full-size bottles. # Visual style The ad has a clean, natural aesthetic with soft lighting. The production quality has a UGC feel. The editing style features static shots, with a medium pace. # Benefits - [object Object] # Features - [object Object] # Call to action Check it out at dedcool.com # Point of view - [object Object] # Storyline - 00:00–00:17 The creator is sharing a story of an interaction she had with another person. - 00:17–00:26 The creator then transitions to explaining that she was wearing the Dedcool discovery set and sharing the product details. - 00:26–00:47 The creator shares a few of her favorite perfumes in the discovery set including their scent components. - 00:47–00:57 The creator shares the offer tied to the discovery set. This is a continuation of the previous moment.

# Ad summary This ad showcases a variety of DedCool fragrances and body products. It highlights an offer to save 15% when you buy three items. # Brand positioning DedCool is positioned as a popular and desirable fragrance brand. The ad highlights the brand as "The Internet's Favorite Fragrances," implying social proof and trendiness. The brand offers a range of products, including fragrances, body lotion, and body wash, suggesting a comprehensive approach to personal care. The overall tone is modern and clean, with a focus on minimalist design and a straightforward presentation of the products. This appeals to consumers who value simplicity and effective personal care solutions that have garnered online attention and popularity. # Product The ad features a variety of DedCool products. Three different fragrances are shown in clear bottles with black caps and labels featuring a barcode design and the brand name. There are also body lotion and body wash products, each in white bottles with pump dispensers and similar barcode-style labels. Additionally, the brand offers refills in a metal tin. The containers are rectangular with rounded edges and white screw-top caps. The product design is minimal and modern, with a focus on clean lines and simple labeling. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality appears polished, with a neutral color palette of white, gray, and black. The visual style includes a grid layout, with the products neatly arranged in rows. The image treatment uses soft lighting and background removal to highlight the products. The typography is simple and legible, contributing to the overall modern and clean feel. The design is intended to be scannable and appealing, with a focus on showcasing the products and the promotional offer. # Hooks Headline: The Internet's Favorite Fragrances # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action JOIN THE OBSESSION → # Point of view - [object Object] # Storyline - The ad opens by establishing DedCool as a top pick, with the headline "The Internet's Favorite Fragrances." This is from the brand's POV, aiming to pique the viewer's interest by showcasing the product's popularity and social validation, encouraging viewers to investigate why the brand is so well-regarded. - Next, the ad announces a promotional offer: "BUY 3, SAVE 15%." The brand is continuing to speak directly to potential buyers, incentivizing a larger purchase by highlighting a cost-saving opportunity. This moment aims to convert interest into a purchasing decision. - Finally, the ad shows the variety of DedCool products that are available. This section of the ad is intended to illustrate the breadth of DedCool's product range. The image transitions into the brand logo and a call to action, "JOIN THE OBSESSION," furthering the FOMO and reinforcing DedCool’s status as a must-have brand.

# Ad summary A woman sits in a bright living room with a brick wall and white walls. She is wearing a white t-shirt with a blue university logo, and gray sweatpants. She has long blonde hair and is wearing a ring. She presents the brand, Dead Cool, and how she's gone through an entire bottle of their perfume. She presents their new Mineral Milk scent. She sprays the perfume on her wrist and smells it. # Brand positioning Dead Cool is presented as a brand that produces high-quality fragrances that one would absolutely love. It promotes a lifestyle of liking all of their products. The brand positions itself in the space of creating fragrances with unique aromas. # Product The advertised product is Dead Cool's Mineral Milk fragrance. The fragrance notes include nectar, lavender, amber, and milk. The brand compares the scent to something floral, but not in the way of “your grandma’s floral.” The product is described as really fresh and light, with the brand mentioning that it is really fresh and light and has a coastal daydream feel. # Visual style The ad's overall aesthetic is polished. The woman is sitting in a bright living room and holding the product up to the camera. It has smooth transitions. The production quality feels like a hybrid, and this supports the intended tone or audience. There are static shots throughout the video. The pacing maintains consistency throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try to go find it, take a whiff or just trust me, take the leap, order it. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman states she has gone through an entire bottle of perfume one time in her life and that was from Dead Cool. - 00:03–00:06 The woman states that it was time to re-up and she saw that they just came out with this mineral milk scent. This is intended to show why she is making the video, and that she will be testing the mineral milk scent. - 00:06–00:14 The woman states that they are taking a risk by trying it together because there hasn’t been a thing from Dead Cool that she doesn’t absolutely love and that they have a good track record, so she can’t imagine this will be any different. - 00:15–00:18 The woman states the notes of the fragrance include nectar, lavender, amber, and milk. - 00:20–00:22 The woman smells the product. - 00:22–00:31 The woman states that this is good, that it is different than anything they've done but still has the Dead Cool 'je ne sais quoi' to it. - 00:31–00:35 The woman says the scent feels a little more like spring, and it kind of reminds her of the Outer Banks. - 00:41–00:44 The woman states that the box says, 'coastal daydream' and says that she is good at detecting this scent. - 00:47–00:53 The woman says she is picturing herself hugging someone in this and that she feels like that's going to go over really well. - 00:53–00:57 The woman tells the audience to take a whiff and that it's Rules, and that she feels like it's a perfect time to start wearing this. - 00:57–01:05 The woman states she wishes she were sitting outside with the audience, but her neighbors got a brand new puppy and it is chirping out there. The woman mentions she would be out there soaking in this musk otherwise. - 01:05–01:11 The woman states it's so good and to try to go find it, or just trust her and take the leap and order it. She ends the video saying, 'Dead Cool, I love you so much!'

# Ad summary A fragrance ad for DedCool's 'Mochi Milk' perfume, showcasing the scent's description, strength, and customer reviews with complimentary pastel backgrounds. # Brand positioning DedCool is presented as a contemporary fragrance brand that defies traditional perfume norms with its unique scent profiles and unconventional branding. The brand aims to occupy a space in the consumer's mind as an innovative and playful alternative to classic fragrances. Aligning with a fun, youthful lifestyle, DedCool pushes against typical industry behaviors by using modern, minimalist packaging and a gender-neutral approach. The brand positioning is both functional, highlighting the unique scent composition, and emotional, aiming to evoke feelings of comfort and sweetness. # Product DedCool's 'Mochi Milk' is a fragrance described as the sweetest member of the MILK family, designed to evoke a sense of comfort and sweetness. It is an Eau de Parfum with a fragrance strength leaning towards medium. The scent profile includes vanilla bean, marshmallow, and sweet rice milk, creating a gourmand fragrance experience. The product aims to break purchase barriers by highlighting its unique scent composition and long-lasting quality, as noted in a customer review that it lingers. # Visual style The ad has a clean, modern aesthetic with a focus on pastel colors and minimalist design. The editing style is smooth with static shots, creating a polished commercial feel. The pacing is consistent, with cuts timed to the music beats, enhancing the overall visual rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Experience MOCHI MILK # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a woman holding the DedCool Mochi Milk perfume, setting the stage for a personal and intimate fragrance experience. - 00:00–00:01 Text overlay highlights the scent's sweet and comforting qualities, describing it as smelling like 'sweet nothings'. This is from the brand’s perspective, aiming to establish an immediate emotional connection with the audience. - 00:01–00:02 The scene transitions to a product shot against a pastel background, further emphasizing the dreamy and comforting nature of the fragrance. - 00:01–00:02 The scene adds another descriptive layer, stating that the perfume feels like 'sleeping on a cloud'. This is communicated from the brand’s perspective to deepen the sensory experience for the viewer. - 00:02–00:04 The ad showcases the fragrance alongside its key ingredients – vanilla bean, marshmallow, and sweet rice milk, emphasizing its unique composition. - 00:02–00:04 Reinforcing the brand’s perspective, text overlay emphasizes that the fragrance is 'The sweetest member of the MILK family' to convey its sweet and comforting essence. - 00:04–00:06 The scene uses a visual graphic to indicate the fragrance strength, marking it as medium. It is communicated from the brand to provide practical information about the product's intensity. - 00:06–00:08 The ad features a customer review praising the fragrance, 'One of the most delicious-smelling fragrances I have ever put on, and it lingers.', adding a layer of social proof. - 00:06–00:08 The product is placed next to a stack of pink mochi ice cream, visually reinforcing the 'Mochi Milk' concept and enhancing the fragrance's sweet and appealing character. The inclusion of the testimonial and the mochi reinforces the trustworthiness of the product. - 00:08–00:10 The ad concludes by re-introducing the woman holding the perfume, with text overlay encouraging viewers to 'Experience MOCHI MILK By DedCool'. It reinforces the initial personal connection, now prompting action and solidifying brand recognition.

# Ad summary A man skating on a tennis court promotes a fragrance by DedCool. He sprays the fragrance, and the ad shows the brand’s logo. # Brand positioning DedCool is presented as a fragrance brand offering unique scents. The ad features a male skater using the product as he skates on a tennis court. The brand is positioning itself as unconventional, modern, and youthful. # Product The ad promotes a fragrance by DedCool. The product is packaged in a clear glass bottle with a black cap. The ad doesn’t show details of the fragrance itself. # Visual style The ad has a casual and unfiltered visual style, like that of a user-generated content (UGC) video. The camera movement is shaky. Editing is minimal with simple cuts. The pacing is moderate, matching the tempo of the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man skating and holding the camera with a selfie stick. - 00:02–00:04 00:02–00:04 He holds up the fragrance. - 00:04–00:06 00:04–00:06 He sprays the fragrance in his mouth. - 00:06–00:16 00:06–00:16 He continues skating while holding the fragrance and then sprays it on his body. - 00:16–00:20 00:16–00:20 The brand logo is shown as the man dances.

# Ad summary This ad features a woman in her car reviewing the DedCool Build Your Own Sample Set to help people find their perfect signature scent. # Brand positioning DedCool is presented as a brand that understands the struggle of finding the perfect signature scent and offers a unique solution with their Build Your Own Sample Set. The brand aligns with a lifestyle of discovery and personalization, empowering customers to experiment and find scents that truly resonate with them, rather than forcing themselves into a mold. This approach pushes against the norm of buying full-sized perfumes based on limited information and promotes a more mindful and individualistic approach to fragrance selection, which is inherently an emotional pursuit. # Product The DedCool Build Your Own Sample Set is a fragrance sampler designed to help users discover their perfect signature scent. It contains six different scents that users can choose from. The product is aimed at individuals who struggle to find a fragrance that suits them. The sampler allows users to experiment with different scents, take notes on how they smell at the beginning and end of the day, and even combine scents to find the perfect blend. By starting with a sample pack, customers can then buy the full-size version of their favorite scent and receive $20 off their purchase, which addresses the purchase barrier of investing in a full-size fragrance without knowing if they truly love it. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is consistent, with relatively static shots and smooth transitions. The focus is on the woman and the product, with minimal distractions. The video maintains a steady pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go to buy the full size # Point of view - [object Object] # Storyline - 00:00–00:07 The creator begins by stating that finding your own signature scent can be harder than dating because it is deeply personal. - 00:07–00:13 She then introduces the DedCool Build Your Own Sample Set, which allows users to pick six different scents to sample and try, as the solution to this problem. The perspective is from the creator, speaking directly to the viewer. - 00:13–00:25 The creator shares that she likes to pick a new scent each day and take notes of how it smells at the beginning versus the end of the day. She continues to describe how you can combine some scents to see if you like to layer, and then the one that you reach for the most is usually the one that's your perfect signature scent. The perspective is from the creator, speaking directly to the viewer. - 00:25–00:33 The creator shares that if she had to choose, she would be choosing one of the Milk scents from DedCool as her favorite, specifying that she's going to go with Xtra Milk because it's really musky and like soft and warm. - 00:33–00:39 She explains that she loves the sample pack so much because she doesn't like to force anything in life, so she feels that you can just go with the flow. The perspective is from the creator, speaking directly to the viewer. - 00:40–00:47 Lastly, the creator wraps up by sharing that if you start with the sample pack, then you find your fave, and go to buy the full size, you get about 20 bucks off, which is so nice. It's just the cherry on top. The perspective is from the creator, speaking directly to the viewer.

# Ad summary A woman reviews the new DedCool Mineral Milk fragrance. She describes it as a coastal scent and suggests that it pairs well with the brand's signature musk, Xtra Milk. # Brand positioning DedCool is presented as a niche fragrance brand with a modern, minimalist aesthetic. The brand aligns with a carefree, coastal lifestyle, emphasizing effortless chic. It pushes against traditional fragrance norms by offering unique scent combinations, such as Mineral Milk and Xtra Milk, which can be layered for a personalized scent experience. The brand positioning is both functional, in terms of scent layering, and emotional, evoking feelings of summer and coastal ease. # Product The featured product is DedCool's new Mineral Milk fragrance. This fragrance evokes the coast, summer, and sunshine in an effortless and chic way. It features notes of nectar, passion fruit, lavender, salt air, amber milk, and sandalwood. The product is suitable for everyday wear and gives the wearer 'a slice of the beach.' It pairs beautifully with Xtra Milk, DedCool's signature musk. Layering the products together adds depth to the scent. A spray of Xtra Milk can transform Mineral Milk from a daytime to an evening fragrance. # Visual style The ad's overall aesthetic is casual and polished. The editing style is static shots with smooth transitions. The production quality has a UGC feel, which supports the relatable tone. The pacing is consistent. There is an audio-visual sync between the cuts and voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator introduces her 'go-to scent combo,' implying that she is about to share her favorite fragrance layering technique with the audience. - 00:03–00:12 00:03–00:12 The creator introduces DedCool's Mineral Milk fragrance and describes the scent. She implies that she's responding to an implicit prompt to share her favorite scents and why she loves them. - 00:12–00:20 00:12–00:20 The creator describes the fragrance notes. This builds on the previous description and is told from the creator's perspective. - 00:20–00:26 00:20–00:26 The creator explains the benefit of wearing the Mineral Milk fragrance every day, noting that it gives her a slice of the beach. This builds on the previous notes about the scent's contents and is told from the creator's perspective. - 00:27–00:42 00:27–00:42 The creator explains how the Mineral Milk fragrance pairs with the brand's signature musk, Xtra Milk. She notes that it adds depth to the Mineral Milk fragrance. She also notes that it can switch scents from day to night. She is responding to a prompt to describe which fragrance pairings she enjoys, describing the features and benefits of the two scents.

# Ad summary This ad features a creator reviewing a gourmand pillow spray that's part of a collaboration with Brooklyn and Dead Cool. She describes her love for anything cozy or fragrant and states that the pillow spray is part of her evening ritual. She also showcases the rope that is also part of the collaboration. # Brand positioning Dead Cool is presented as a brand focused on creating high-quality and cozy lifestyle products, particularly those that enhance relaxation and bedtime routines. The brand is associated with fragrance and comfort, as showcased through its collaboration with Brooklyn Linen to create a gourmand pillow spray. The brand appears to align with a lifestyle of self-care and indulgence in pleasant sensory experiences. By creating a collaboration with Brooklyn Linen, Dead Cool is promoting a functional and emotional approach. # Product The product featured is the Sleep Mode Pillow Spray, a gourmand pillow spray created in collaboration between Dead Cool and Brooklyn Linen. The spray is described as very creamy and soothing, with notes of lavender, amber, and musk. It is designed to be sprayed on linens, PJs, pillows, robes, and other fabrics to enhance relaxation and comfort. The ad also features a plush and adorable robe, which is part of the same collaboration. The ad implies that the pillow spray is an essential part of a relaxing evening ritual, and the brand is worth trying if you enjoy cozy and fragrant items. # Visual style The ad has a polished and clean aesthetic with soft, natural lighting and a static camera. The video is shot in a medium shot, selfie-style, with a focus on the woman and the product. The editing is minimal, with mostly static shots. The production quality is high, giving off a polished commercial feel. The pacing is consistent, with the cuts timed to the woman's speech. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Shop this collaboration for a limited time at Deadcool.com # Point of view - [object Object] # Storyline - 00:00–00:03 The creator starts by setting the stage, mentioning how much people enjoy the parts of their daily routines. - 00:03–00:08 She transitions to the product and highlights that the Dead Cool and Brooklyn Linen Sleep Mode Spray has quickly become a favorite part of her nightly ritual. - 00:08–00:17 The creator continues to state that she is very into anything fragrance and cozy related, which excites her for the collaboration and product itself. - 00:17–00:22 She transitions to the product and shares the description as an absolutely incredible gourmand pillow spray called Sleep Mode. - 00:22–00:35 She mentions that the fragrance is very creamy and soothing with notes of lavender, amber, and musk and can be sprayed on things such as linens, pajamas, pillows, robes, etc. - 00:35–00:44 She concludes that if you are into things that are cozy or smell good, you can shop this collaboration for a limited time at Deadcool.com.

# Ad summary A woman shows off a pillow spray made in collaboration between DedCool and Brooklinen. She describes the key scents, including lavender for rest, amber for cozy, and musk because it's DedCool. She lays on a chair in a robe and encourages viewers to get their own Sleep Mode pillow spray, because it will sell out. # Brand positioning DedCool is presented as a brand that often makes musky fragrances. The brand is collaborating with Brooklinen to promote the new Sleep Mode pillow spray. The ad makes it clear that this collaboration is DedCool's first venture outside of the beauty space, which may suggest that the brand is expanding beyond its traditional comfort zone. # Product The ad showcases the "Sleep Mode" pillow spray, a collaboration between DedCool and Brooklinen designed to enhance nighttime rituals and promote relaxation. The pillow spray's key ingredients and their associated benefits are highlighted, with lavender for rest and amber for cozy. The inclusion of musk, a signature scent of DedCool, adds a familiar, comforting element to the fragrance blend. The product's calming properties are also emphasized to create a relaxing wind down moment. # Visual style The ad has a bright and clean aesthetic with natural lighting. The editing style is simple, with static shots and minimal transitions. The production quality has a polished commercial feel, lending a professional tone to the ad. The pacing is consistent, with slow cuts that align with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get our DedCool Brooklinen sleep mode # Point of view - [object Object] # Storyline - 00:00–00:11 A woman sits in front of the camera, holding up a boxed product. She introduces the product as a collaboration between DedCool and Brooklinen. - 00:11–00:29 The woman holds the spray bottle and describes that it is "all about your nighttime ritual." She highlights that the product contains lavender for rest, amber for cozy, and musk. She says that it creates a wind down moment. - 00:29–00:34 The woman lies on a couch in a robe and encourages viewers to "Get our DedCool Brooklinen sleep mode, because it will sell out and you will be sorry."

# Ad summary A male creator reviews DedCool's Xtra Milk fragrance, describing the scent as having notes of bergamot, amber, and white musk and asserting that it's not too loud or trying too hard. He states that fragrances are for all and that this particular one has made him happier and more confident. # Brand positioning DedCool is presented as a modern, unisex fragrance brand that challenges traditional fragrance norms by creating unique and gender-neutral scents. The brand aligns with a lifestyle that values self-expression and confidence. Their product, Xtra Milk, appeals to those seeking a subtle, sophisticated, and non-overpowering scent that enhances their personal presence without being overtly assertive. # Product DedCool's Xtra Milk is a fragrance with notes of bergamot, amber, and white musk. It is designed to be a subtle and sophisticated scent that is "not too loud" and "not trying too hard," making it suitable for everyday wear. The fragrance is intended to enhance the wearer's natural presence, creating a more confident and put-together version of themselves. Marketed as unisex, the fragrance aims to appeal to a broad audience, breaking away from traditional gendered fragrance categories. The ad addresses the purchase barrier of fragrances being overpowering by emphasizing its subtle and natural qualities. # Visual style The ad has a UGC feel, with simple selfie-style framing and natural outdoor lighting. The editing is minimal, with static shots and smooth transitions, keeping the focus on the speaker and the message. This approach suggests authenticity and aligns with the relatable, everyday vibe of the brand. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator starts by asserting his belief that smelling good leads to feeling good, establishing the importance of fragrance for well-being. - 00:04–00:07 He transitions into promoting Xtra Milk by DedCool, explicitly naming the product and brand. The statement, "Let me elaborate. I started using Xtra Milk by DedCool" functions as an intention to further detail and support the opening statement. - 00:07–00:15 The creator acknowledges the product's popularity among "Pilates girls of the internet," then contrasts it with a personal anecdote to broaden the audience and highlight his own positive experience to build credibility. - 00:16–00:20 He describes a personal transformation, moving from "walking through the world" to "floating through the world," indicating an elevated state of being as a result of the fragrance. By describing his transformation, he is further highlighting the product's positive influence. - 00:20–00:26 He details the emotional and social benefits of using Xtra Milk, stating he feels "happier" and "more confident" and receives compliments, showing the fragrance's impact on his personal well-being and social interactions. - 00:26–00:32 The creator specifies the fragrance notes of bergamot, amber, and white musk, while emphasizing that it's "not too loud" or "trying too hard," positioning it as a subtle and sophisticated scent. - 00:33–00:36 The creator delivers his closing statement by stating that "fragrances are for all," promoting inclusivity and making the product more accessible to a wider audience.

# Ad summary This ad shows how Brooklinen and DedCool can work together to give you the ultimate 'un-ready' ritual. # Brand positioning This ad highlights a collaboration between Brooklinen, known for providing high-quality, comfortable home essentials, and DedCool, a brand specializing in creating unique and luxurious scents. The ad implies that the partnership aims to provide a comprehensive sensory experience for relaxation and comfort. The collaboration suggests a lifestyle that values self-care, high-quality materials, and pleasant aromas. # Product This ad promotes a collaboration between Brooklinen and DedCool. The main products featured are a light green striped robe and a DedCool Sleep Mode Pillow Spray. The pillow spray contains notes of lavender, amber, and musk. The robe is a light green striped material, with a tie. The ad emphasizes the concept of an 'un-ready' ritual, which includes indulging in a luxurious bath followed by relaxation in comfortable clothing and the calming scent of the pillow spray. The products target individuals seeking to enhance their relaxation and bedtime routine with high-quality, sensory-rich items. # Visual style The ad has a relaxing, natural aesthetic with a focus on soft lighting and warm tones. It uses both close-up shots to highlight product details and wider shots to show the context of use. The editing style is smooth with no jump cuts, with a medium pace that aligns with the calming music. The production quality is high, giving it a polished yet accessible commercial feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of the DedCool x Brooklinen package being opened on a bathtub. - 00:02–00:07 00:02–00:07 A hand takes out a DedCool sleep mode pillow spray. - 00:07–00:09 00:07–00:09 A still shot shows the product placed on top of the green robe inside of the tub. The shot is intended to highlight both of the products. - 00:09–00:11 00:09–00:11 The robe is shown hanging on the bathroom door before the camera pans to a nighttime scene of a candle burning. - 00:11–00:15 00:11–00:15 The camera focuses on the bathtub faucet running, then shows a shot of a bath with bubbles. It then cuts to an individual's feet soaking in the tub. - 00:15–00:18 00:15–00:18 An individual in a green striped robe is then shown using a sink in the bathroom. - 00:18–00:21 00:18–00:21 The person in the robe is shown laying in bed spraying the pillow spray onto a pillow. - 00:21–00:23 00:21–00:23 The individual continues to get ready for bed and then places the sleep spray on a bedside table. - 00:23–00:29 00:23–00:29 The individual is then shown in bed reading a book.

# Ad summary This ad shows off the Brooklinen x DedCool collab. It begins with an unboxing of the two-product set. The set includes a robe and pillow spray. The ad progresses to show a woman turning on the bath tub and putting the robe aside to enjoy the bath. Once she's out, she gets in bed and sprays the pillow spray before reading and falling asleep. # Brand positioning DedCool is presented as a lifestyle brand focused on the fragrance space. The brand is closely associated with relaxation, self-care, and the wind-down experience. It’s portrayed as an accessible luxury, fitting seamlessly into a nighttime routine designed for comfort and rest. The brand aims to make its way into the consumer's mind as an essential part of the daily ritual. They are presented as following category norms by emphasizing the importance of relaxation and catering to a specific routine. # Product The ad promotes the Limited Edition Brooklinen x DedCool collaboration, featuring two products: the Brooklinen Super-Plush Robe and DedCool's Sleep Mode Pillow Spray. The robe is a plush, striped robe designed for post-bath comfort. It aims to be a soft and cozy item that completes a wind-down ritual. The Sleep Mode Pillow Spray is a lavender, amber, and musk-scented spray intended to enhance relaxation and promote better sleep. The spray can be incorporated into an existing nighttime routine to create an ultimate ritual. The ad overcomes the purchase barrier by showing the product in action, demonstrating its ease of use, and positioning it as part of a comforting, achievable routine. The products work in tandem to offer scent and comfort. By calling it a toolkit and rest duo, DedCool implies that the products have a synergistic effect that elevates the entire wind-down experience. # Visual style The ad has a polished, comfortable, and relaxed aesthetic. It feels like a hybrid of UGC and a commercial. It has smooth transitions. The pacing is slow to match the laid-back tone and to emphasize the relaxation that comes with using the product. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with the box being opened, and the pillow spray being taken out. The presenter sprays the pillow spray. This is intended to demonstrate the pillow spray's ease of use and signal the beginning of a calming ritual. It is from the brand's perspective and establishes the product as part of a wind-down routine, setting a relaxed tone through soft lighting and gentle music. - 00:07–00:09 00:07–00:09 The robe hangs from the door as a text overlay appears labeling the product as "the ultimate rest duo." This moment showcases the products, suggesting they are essential components for a restful experience. It’s from the brand's perspective, highlighting the value of the combined products in promoting relaxation. - 00:09–00:15 00:09–00:15 The sequence transitions to a shot of a candle and the pillow spray in a darkened bathroom, followed by a tub filling with water and a pair of feet in the tub. This section implies the user is using these products as part of an evening bath routine. The brand shares a perspective of relaxation, setting a cozy tone with the low lighting and warm colors. - 00:16–00:23 00:16–00:23 The woman in the robe walks around the bathroom. Then she's in her bedroom and sprays the pillow spray. This shows the continuation of the routine from the bather's perspective. This creates an intimate tone and highlights the products' role in enhancing personal comfort and creating a relaxing end-of-day routine. - 00:24–00:29 00:24–00:29 A text overlay appears stating, "Limited Edition Brooklinen x DedCool" as the woman gets into bed. This is from the brand's perspective, reinforcing the products' positioning and emphasizing the collaboration's exclusivity. It provides a visual sense of completion and luxury, and the dim lighting contributes to a peaceful tone.

# Ad summary A UGC-style ad showing a woman getting ready for bed. She sprays DedCool Brooklinen Sleep Mode pillow spray and raves about the cream lavender scent. She then puts her legs up on the headboard and plays with her dog before saying goodnight. # Brand positioning DedCool and Brooklinen have collaborated to create the Sleep Mode Duo, as stated in the ad. The brand aims to occupy the space of luxury self-care that enhances relaxation and nighttime routines. Brooklinen is known for its super-plush robes, available in limited-edition colorways. The brands focus on providing functional benefits such as deepened relaxation through luxurious and comfortable products. # Product The featured product is the Sleep Mode pillow spray from DedCool Brooklinen. It is described as having a creamy lavender and musk scent that deepens relaxation. The ad also features the Brooklinen super plush robe, which is available in a limited-edition colorway. The ad tells the viewer that the Sleep Mode pillow spray is the key to their nighttime routine and relaxation. # Visual style The ad has a casual, UGC feel with natural lighting. The production quality is high, but it is presented in a way that feels authentic and relatable. The editing style is quick cuts with static shots and smooth transitions. The pacing is consistent throughout the ad. The audio and visual elements are synced well, with cuts and product actions timed to the voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman standing near her bedside table, showing a small bottle of pillow spray. - 00:01–00:07 00:01–00:07: A woman states that DedCool and Brooklinen collaborated on the Sleep Mode duo, and it has become her whole nighttime ritual. This sets up the rest of the ad as a demonstration of the products being used in her nighttime routine. - 00:07–00:11 00:07–00:11: She then sprays the pillow spray, stating that it has a creamy lavender and musk scent that deepens relaxation, showing the benefits of the product. She states that the robe is Brooklinen's super plush style and in a limited edition color way. - 00:11–00:17 00:11–00:17: The woman then lies on the bed with her legs up on the headboard, and the dog comes to interact with her before she says goodnight. This gives the ad a personal touch by including her pet.

# Ad summary This ad for DedCool's SLEEP MODE pillow spray, in partnership with Brooklinen, uses an urgency-driven message about selling out fast. # Brand positioning DedCool, in partnership with Brooklinen, is presented as a modern and desirable lifestyle brand offering a pillow spray designed to enhance sleep quality. The brand aligns with a focus on self-care and relaxation, positioning itself as a premium product that caters to individuals seeking better sleep experiences. By partnering with Brooklinen, a brand known for high-quality home goods, DedCool reinforces its commitment to quality and luxury, setting itself apart from generic sleep aids. # Product The advertised product is DedCool's SLEEP MODE pillow spray, created in collaboration with Brooklinen. It is a pillow spray designed to enhance sleep quality. The product is presented as a simple solution to a better night's sleep, appealing to individuals who value self-care and relaxation. The on-package label mentions ingredients such as lavender, amber, and musk, highlighting the product's soothing and aromatic qualities. The ad conveys the product's worth by emphasizing its potential to transform sleep routines into luxurious experiences. The language emphasizes scarcity, addressing the purchase barrier of hesitating by creating a sense of urgency to buy before the limited product runs out. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The production quality appears to be studio-shot, featuring professional lighting and a smooth gradient background. The image treatment involves background removal and subtle color grading to create a cohesive and appealing visual. The large, bold typography integrates seamlessly, enhancing scannability. The overall style blends a platform-native feel with high-design elements, creating a visually disruptive yet easily digestible ad. # Hooks Headline: DON'T MISS IT. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an immediate declaration of urgency, stating that the product is selling out rapidly. This is designed to grab the viewer's attention and create a sense of FOMO, prompting them to act quickly. This message is delivered from a brand perspective, aiming to directly influence consumer behavior by instilling a sense of urgency. - The narrative continues with a concise command: DON'T MISS IT. This reinforces the sense of urgency, pushing the viewer to consider the immediate consequences of not acting. This directive is delivered from the brand's perspective to motivate the viewer to make a purchase. - The visual center of the ad showcases the DedCool SLEEP MODE pillow spray, clearly displaying the product in front of a gradient background. The product-centric view aims to emphasize the pillow spray’s visual appeal and highlight its branding, aiming to solidify brand recognition and desire in the viewer’s mind. The ad concludes with a collaboration mention, positioning DedCool in partnership with Brooklinen, a brand synonymous with comfort and luxury. This is from the brand's perspective, reinforcing their appeal by associating with a reputable brand.

# Ad summary This ad features a woman in a plush striped robe reclining on a stack of folded Brooklinen pillows. The text emphasizes the robe's softness and comfort. # Brand positioning Brooklinen is presented as a high-end bedding and home goods brand that emphasizes comfort and quality. The ad's focus on a plush robe and soft pillows suggests a brand dedicated to creating a relaxing and luxurious home environment. The collaboration with DedCool implies alignment with sophisticated scents and an elevated lifestyle. Brooklinen positions itself in the market as a premium provider of comfort-focused products. # Product The featured product is a "Super-Plush Robe" from Brooklinen, described as "YOUR UNIFORM FOR UNWINDING, GETTING READY OR GETTING COMFY." The robe is a light green color with white vertical stripes and is made from a soft, plush material, as suggested by the name. The ad implies it is suitable for use during relaxation, getting ready, or simply lounging at home. The collaboration with DedCool (as seen on the badge) hints at an association with high-quality, sensory experiences, suggesting a luxurious and comforting product. # Visual style The ad has a clean and inviting aesthetic, employing soft lighting and pastel colors to create a sense of relaxation and luxury. The composition is simple, with a clear focus on the product and the model's serene expression. The overall style is consistent with a brand that values comfort and quality, aiming for a sophisticated yet approachable feel. # Hooks Headline: Super-Plush Robe # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline “Super-Plush Robe,” which immediately highlights the primary feature of the product. This informs the audience about the core benefit of the product and serves to grab their attention. The brand tells the audience about the product's key feature upfront. - The subsequent text, “YOUR UNIFORM FOR UNWINDING, GETTING READY OR GETTING COMFY,” expands on the product's utility, suggesting multiple scenarios where the robe can be used. This aims to show the versatility of the product and its relevance to the customer’s daily routine. The brand provides a relatable and aspirational lifestyle narrative. - The visual of the woman in the robe, relaxing on a stack of pillows, reinforces the theme of comfort and luxury. This gives the audience a visual representation of the lifestyle the product supports. The image evokes a feeling of relaxation and ease. - The inclusion of the “LIMITED EDITION COLLAB DedCool brooklinen LIMITED EDITION COLLAB” badge signifies a special partnership, potentially adding exclusivity and perceived value to the product. This aims to highlight the unique nature of the product and appeal to consumers seeking exclusive items. The brand signals added value through the collaboration.

# Ad summary This ad features a collaborative pillow spray product from DedCool and Brooklinen. It uses a muted, soft aesthetic with a close-up product shot nestled into a folded towel to convey a sense of relaxation and comfort. The callout on limited stock aims to drive immediate purchase. # Brand positioning DedCool is presented as a modern fragrance and personal care brand that values collaboration. The brand is partnering with Brooklinen. The DedCool brand has a clean, minimalistic look in line with contemporary wellness and self-care trends, but the brand name itself is somewhat edgy, going against the norm. # Product The product advertised is the "SLEEP MODE" Pillow Spray by DedCool in collaboration with Brooklinen. The text on the label indicates that it is made with lavender, amber, and musk. The bottle is presented as a sleep aid designed for use on pillows, appealing to individuals seeking to enhance their sleep routine with a calming and luxurious product. The ad calls out the limited stock to encourage immediate purchase. # Visual style The ad has a clean, minimalistic visual style with soft lighting and a muted color palette, creating a sense of calm and relaxation. The product is centrally positioned and shot in a way that highlights its elegance. The overall aesthetic aligns with modern wellness and self-care trends. # Hooks Headline: LIMITED STOCK. GET YOURS WHILE IT LASTS. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message "LIMITED STOCK. GET YOURS WHILE IT LASTS." From the brand's perspective, this is intended to create a sense of urgency and encourage immediate action from viewers who don't want to miss out on a limited availability product. - The DedCool x Brooklinen "SLEEP MODE" Pillow Spray is nestled in a folded towel. From the brand's perspective, this visual reinforces the product's purpose in enhancing relaxation.

# Ad summary The ad features a woman in a robe with a bottle of DedCool Sleep Mode Duo on her head. The ad is advertising the DedCool and Brooklinen collaboration to provide a product that helps you get to sleep. # Brand positioning DedCool is presented as a brand that has partnered with Brooklinen to create a sleep product. The brand is understated and focuses on a niche product, which may appeal to consumers looking for targeted solutions or who appreciate collaborations between brands known for quality and comfort. # Product The product is the 'Sleep Mode Duo', a collaborative effort between DedCool and Brooklinen, designed to aid in sleep. It is packaged in a small, white spray bottle, indicating a mist or spray format. The ad doesn't specify ingredients, but the product's name implies it is intended to help users transition into 'sleep mode'. The product is meant for anyone who struggles to fall asleep and is looking for a convenient sleep aid. # Visual style The ad has a clean and modern aesthetic with a playful touch. The production quality is high, suggesting a studio shoot. The lighting is soft and diffused, creating a calming atmosphere. The color palette is pastel, further enhancing the serene mood. The image treatment includes subtle color grading and background removal. The typography is clean and legible, and the overall visual style aims for scannability and stop power in feed. # Hooks Headline: Sleep Mode Duo # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the 'Sleep Mode Duo' name, indicating that the product is designed to aid in sleep and promote relaxation. The viewer is immediately informed that the product exists and is about to be showcased by the brand. - Next, a woman is shown with the product on her head, which positions the viewer from a place of lightheartedness and demonstrates that the product can be used in moments before bed. Her facial expression and comfortable attire signal relaxation and a peaceful state of mind. - Finally, the ad ends with the brand logos, as the brands are shown promoting the product to signal that it is a reliable item to assist in sleep.