How Credo Beauty Advertises on Meta

# Ad summary This image ad showcases a beauty set consisting of SPF, mascara, and lip oil, emphasizing simplicity and effectiveness in achieving a radiant look in just three steps. It highlights an exclusive offer available at Credo Beauty. # Brand positioning Saie is presented as a modern and accessible beauty brand that promotes simplicity and ease in achieving a radiant look. The brand's emphasis on creating a 'Saieglow' with just three products indicates a focus on efficiency and minimalist beauty routines. Saie aligns with values of effortless beauty and a focus on essential products rather than complex routines. By packaging its SPF, mascara, and lip oil in a chic bag, Saie positions itself as a provider of curated beauty solutions that simplify makeup application for the everyday consumer. # Product The advertised product is the 'Saieglow' set, which includes a radiant SPF, mascara, and lip oil packaged in a chic bag. The SPF is designed to impart a radiant glow while protecting the skin. The mascara enhances the eyes, while the lip oil adds a finishing touch to the lips, creating a complete, radiant look. The set is marketed for its simplicity and ease of use, allowing customers to achieve a full makeup look with just three essential products. The 'chic bag' serves as a convenient and stylish way to carry and organize these beauty essentials. # Visual style The ad features a clean and minimalistic aesthetic with a focus on natural lighting and warm tones. The products are arranged neatly against a simple wooden surface and mirror backdrop, creating a sense of authenticity and approachability. The image is well-lit, with soft shadows and highlights that accentuate the product's textures and colors. The overall visual style feels organic and inviting, emphasizing the brand's natural and effortless beauty ethos. # Hooks Headline: A Saieglow™ in 3 steps # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad begins by highlighting the product's exclusivity, stating it's 'ONLY AT CREDO BEAUTY,' establishing scarcity and driving viewers to Credo Beauty for purchase. The intention is to create urgency and immediate interest, told from the brand's perspective. - Next, the ad introduces the core offering: 'A Saieglow™ in 3 steps.' This simplifies the product's function, communicating an easy beauty routine in a few steps. This is the brand communicating the core offering to the viewer. - The ad elaborates on the contents of the set: 'With a radiant SPF, mascara & lip oil, this chic bag has all you need.' This specifies the products included and emphasizes the set's completeness for achieving a radiant look. The brand is highlighting key ingredients and benefits to entice the viewer. - The ad provides a call to action by stating 'Shop Now', leading viewers towards conversion and direct purchase of the featured product. This is the brand prompting the user to make a purchase.

# Ad summary Image ad showcasing six mini mascaras from different brands sold at Credo Beauty, with an offer for 15% off when you buy the full-size. # Brand positioning Credo Beauty is presented as a retailer offering a curated selection of beauty products. The inclusion of multiple mascara brands positions Credo as a destination for trying and discovering new products, particularly mini or trial sizes. The brand appears to focus on offering a variety of choices within the beauty sector, catering to customers interested in exploring different brands and products before committing to a full-size purchase. The brand aligns with a tone of discovery, trial, and access to multiple brands in one place. # Product The ad showcases six mini mascaras from various brands. Each mascara is in a trial or mini size, allowing customers to sample different brands and formulations. The mascaras are packaged in various containers, including clear tubes, colored tubes, and square bottles. They all include a mascara wand applicator. The main selling point is the opportunity to try multiple bestsellers, and there's an offer for 15% off when the customer buys the full-size version of any of them. This addresses the purchase barrier of committing to a full-size product without knowing if it meets the customer's needs or preferences. # Visual style The ad has a clean, studio-shot aesthetic with soft, diffused lighting and a flat lay arrangement of the product. The color palette is minimal, dominated by the product colors and a solid teal background, which contributes to a modern and organized presentation. # Hooks Headline: Meet your new favorite mascara # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad opens by inviting the viewer to "Meet your new favorite mascara." The intention is to grab the viewer's attention and introduce the idea of discovering a new preferred mascara from a variety of options. The brand is speaking directly to the customer to propose a solution to their mascara needs. - The ad continues by highlighting "6 mini bestsellers to try now, plus 15% off when you buy the full-size*." The brand is highlighting the product offering of multiple mini mascaras and offers an incentive to purchase the full-size versions. The intention is to emphasize the value of exploring options before committing to a full-size purchase. - The ad concludes with the Credo Beauty logo and a "Shop Now" call to action. The intention is for the brand to direct viewers to purchase the mascara set from their store, either online or in person.

# Ad summary This ad from Credo Beauty features a Saie makeup set that comes with a mascara, lip oil, and a Saie pouch. It highlights the simplicity of achieving a polished look with just two steps. # Brand positioning Saie, as presented in the ad, is a brand that emphasizes simplicity and effortless beauty. The brand offers curated makeup sets that combine essential products for achieving a polished look with minimal effort. The inclusion of a chic pouch suggests a focus on convenience and style, positioning the brand as a provider of elegant solutions for everyday beauty routines. Saie appears to align with a modern, streamlined approach to beauty that is both functional and fashionable. # Product The advertised product is a makeup set featuring a full-size mascara and lip oil, packaged in a chic Saie pouch. The mascara aims to enhance lashes, while the lip oil provides hydration and shine. Together, these products offer a complete solution for achieving an instant, polished look. This makeup set is designed for individuals who want a quick and easy way to enhance their appearance with high-quality, curated products. The ad copy highlights the set's ability to create a polished look, making it appealing to those seeking an effortless beauty solution. It addresses the potential purchase barrier of needing multiple products by offering a convenient, all-in-one set. # Visual style The ad has a clean and polished visual style with a focus on product presentation. The production quality appears high, with studio lighting and careful arrangement of the products. The color palette is warm, with browns, tans, and blacks dominating the scene. The typography is modern and legible, integrated seamlessly into the overall design. The visual style aims for a platform-native feel, resembling a lifestyle shot that could easily fit into an Instagram feed or other social media platform. # Hooks Headline: 2 steps. All the compliments. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad starts by presenting the makeup set, emphasizing its value at $43 ($48 VALUE), which draws viewers in with the impression of savings. The brand is telling this part of the story, with the intention of immediately grabbing the viewer's attention. - The ad continues by highlighting the product's key benefit: "2 steps. All the compliments." This illustrates how easy it is to use the products while also implying the positive social feedback one may receive. This part of the story is told from the brand's perspective to convey the key value proposition. - The ad concludes by describing the set as including "a full-size mascara & lip oil in a chic Saie pouch for instant polish." This further details the products included and their purpose, reinforcing the value and convenience of the set. This part of the story is told from the brand's perspective, aiming to close the narrative by clearly stating what the viewer will get.

# Ad summary This image ad promotes the ILIA Essentials Signature Makeup Experience, highlighting a 60-minute session led by an ILIA Beauty Expert to help customers discover their perfect clean beauty look. The ad features close-up visuals of the brand's makeup and a brush. # Brand positioning ILIA is presented as a brand focused on "clean beauty." This is emphasized by the explicit mention of the "ILIA Beauty Expert" who leads the advertised experience. The brand aims to occupy the space of providing curated guidance and personalized experiences to achieve a flawless, clean beauty look. The ad promotes a sense of expertise and trust, positioning ILIA as a leader in clean beauty solutions. It implies that the brand prioritizes a healthy, natural approach to makeup, distancing itself from brands that may use harsh chemicals or prioritize trends over wellness. The positioning is both emotional (achieving a 'perfect' look) and functional (access to expert advice). # Product The advertised product is the "ILIA Essentials Signature Makeup Experience," a new 60-minute session led by an ILIA Beauty Expert. It is designed to help customers discover their perfect clean beauty look. The use occasion is centered around personalized guidance and expert advice to achieve a specific makeup look. The advertised experience addresses the purchase barrier of knowing how to achieve the right look with makeup, and emphasizes the guidance of an expert to overcome the confusion of choices and application techniques. # Visual style The ad has a clean, minimalist visual style. The lighting is soft and even, creating a smooth texture. The image has a soft, modern aesthetic, and the product is the main focus. The use of a muted blue-green background and light-beige compacts creates a subtle color palette, emphasizing the brand's focus on clean beauty. The simplicity contributes to its scannability in a feed. # Hooks Headline: New ILIA Essentials Signature Makeup Experience # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the "New ILIA Essentials Signature Makeup Experience," communicating the event. The brand is telling the audience that there is a new event or experience available to them. - The ad highlights that customers can "Discover your perfect clean beauty look with this new 60-minute session led by an ILIA Beauty Expert," highlighting the session details and benefits. The brand tells potential customers that it offers an expert-led service to help them achieve a clean beauty look.

# Ad summary This ad for Saie promotes a mini makeup set that includes a mascara, blush, and SPF in a pouch. The ad suggests that this is a way to get started with Saie products. # Brand positioning Saie is presented as a beauty brand that focuses on effortless essentials. The ad promotes the brand as being accessible and easy to start using, particularly through the use of mini sizes. The brand aims to occupy a space in the consumer's mind as a provider of chic, simple beauty solutions in a convenient pouch. The brand values simplicity and ease of use and aims to make beauty routines more accessible. Saie pushes against the norm of complex or time-consuming beauty routines. # Product The featured product is a set of mini-sized makeup essentials from Saie, including a mini mascara, blush, and SPF. These products come together in a chic pouch. The product is designed for those who are new to Saie or looking for effortless beauty solutions. The ad promotes convenience and simplicity by offering these products in a mini format and pouch, making them easy to carry and use on the go. The product addresses the purchase barrier of committing to full-sized products by providing smaller, more accessible versions. # Visual style The ad uses a clean and minimalist visual style. The product is prominently displayed on a neutral background, with soft lighting and natural textures. The typography is simple and modern, and the overall effect is polished and sophisticated. The image has high production quality. # Hooks Headline: New to Saie? Start here. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad starts by asking, "New to Saie? Start here," which invites potential customers to try the brand. The brand is telling the audience they can get started with a set of essentials. - The ad continues by describing what makes up the mini makeup set, saying that it is "Your effortless essentials—mini mascara, blush & SPF—in a chic pouch." The brand is telling the audience about what is included in the set. - The ad presents the products and pouch together on a wooden surface to show what the set looks like. The audience is experiencing a visual look at the product in its essence.

# Ad summary This ad showcases the Saie Lash & Lip Duo Kit, available exclusively at Credo Beauty, featuring the Mascara 101 and Glossybounce Lip Gloss Oil in Dream. A makeup artist from Saie introduces the products and highlights their benefits. # Brand positioning Saie positions itself as a provider of essential beauty products focused on hydration and shine, using curated oils and universal shades suitable for all skin tones. The brand aligns with a natural, effortless beauty lifestyle. It differentiates itself by offering products with hydrating benefits and using clean ingredients, avoiding harsh chemicals or damaging effects. The brand's positioning is both functional (hydration, shine) and emotional (confidence in natural beauty). # Product The ad features the Saie Lash & Lip Duo Kit, a set containing two key products: Mascara 101 in Black and Glossybounce Lip Gloss Oil in Dream. The Mascara 101 is designed to provide length without damaging lashes. The Glossybounce Lip Gloss Oil in Dream delivers hydration and shine through curated oils, offering a beautiful berry shade that is universal for all skin tones. This kit is available exclusively at Credo Beauty, making it a special offering for customers seeking natural beauty products. # Visual style The ad has a polished commercial aesthetic with bright, warm lighting and smooth transitions. It combines direct address with product demos and close-ups to highlight features. The editing rhythm is moderate, with cuts timed to coincide with the speaker's points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now at CredoBeauty.com or on the app. # Point of view - [object Object] # Storyline - 00:00–00:06 A makeup artist from Saie introduces himself and announces he will be showcasing the Lash and Lip Duo Kit. - 00:07–00:10 The ad highlights the Mascara 101, emphasizing its ability to lengthen lashes without causing damage. This appeals to viewers who want to enhance their lashes naturally. - 00:11–00:16 The ad showcases Glossybounce Lip Gloss Oil in Dream, describing it as a Saie essential that provides hydration and shine from curated oils. This appeals to viewers looking for hydrating lip products. - 00:16–00:19 The ad emphasizes that the Dream shade is a beautiful berry shade that is universal for all skin tones, broadening its appeal. - 00:20–00:27 The makeup artist highlights that the kit is exclusively available at Credo and all products are 10% off, encouraging viewers to shop now at Credo Beauty.

# Ad summary This ad for Saie's Glow & Go Essentials Kit is hosted by Shain Kish, the brand's director of makeup artistry. He is joined by a model wearing a white top. Shain describes the kit as perfect for on-the-go use and mentions the 10% discount. He then reviews each of the products in the kit: Mascara 101 in Black, Sunvisor Broad Spectrum SPF 35, and Glossybounce Lip Gloss Oil in Kiss. He emphasizes the moisturizing benefits of each product. # Brand positioning Saie is presented as a makeup brand focused on simplicity and skincare benefits. The brand is positioned for those seeking convenience, particularly for on-the-go use, as the kit is travel-sized. It is implied that the brand focuses on moisturizing and nourishing ingredients, promoting healthy skin and lashes. Saie offers essential beauty products with the added benefit of skincare, streamlining beauty routines. # Product The ad promotes Saie's Glow & Go Essentials Kit, which is exclusive to Credo Beauty and is offered at a 10% discount. The kit includes three products: Mascara 101 in Black, which lengthens lashes without damaging them and contains conditioning ingredients; Sunvisor Broad Spectrum SPF 35, described as a slip tint shade zero that provides hydration with a non-nano zinc SPF of 35; and Glossybounce Lip Gloss Oil in Kiss, a clear shade lip oil formulated for hydration and shine from curated oils. The kit is designed for on-the-go use. # Visual style The ad has a polished, commercial aesthetic. The lighting is bright and the shots are clear. The editing style includes a mix of static shots and quick cuts that are timed to the music and voiceover. The pacing is moderate, maintaining a consistent rhythm throughout the ad. The production quality is high, giving the ad a professional feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now at CredoBeauty.com or on the app. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with Shain Kish introducing himself and the purpose of the video. - 00:04–00:07 Shain introduces Saie's Glow & Go Essentials Kit, which is offered at $77 ($86 value). - 00:07–00:13 Shain highlights the kit’s portability and mentions that it is exclusively available at this retailer with a 10% discount. - 00:13–00:22 Shain begins by reviewing Mascara 101 in Black, highlighting its lash-lengthening and conditioning benefits without damage. - 00:22–00:29 Shain moves on to Sunvisor Broad Spectrum SPF 35, describing it as a slip tint shade zero that provides hydration with a non-nano zinc SPF of 35. - 00:29–00:39 He introduces Glossybounce Lip Gloss Oil in Kiss, mentioning that it appears slightly pink in the container but applies clear, hydrating and adding shine through curated oils. - 00:39–00:46 Shain suggests the kit to Saie fans looking to expand their product collection. - 00:46–00:50 The ad concludes with a CTA to shop at Credo Beauty online or via the app.

# Ad summary The ad promotes the Effortless Essentials Kit from Saie, available at Credo Beauty. The kit includes mini versions of Saie's mascara, dew blush, and sun visor, and it is said to be perfect for travel. The presenter notes that the sun visor is similar to their slip tint, providing hydration and SPF 35. The mascara lengthens lashes without causing damage, thanks to its conditioning ingredients. The dew blush offers a glowy, hydrated look with a soft, natural flush. The ad encourages viewers to shop now at Credo Beauty's website or app. # Brand positioning Saie is presented as a brand that offers effortless essential beauty products, particularly for those new to the brand. The brand's positioning emphasizes simplicity, ease of use, and natural beauty. The mention of ingredients that condition and lengthen lashes suggests a focus on health and wellness alongside cosmetic benefits. Saie aims to occupy a space in the consumer's mind as a go-to for travel-friendly and convenient beauty solutions that are also good for the skin. # Product The Effortless Essentials Kit is a collection of mini-sized beauty products from Saie. The kit includes a mini mascara, a mini dew blush, and a mini sun visor with SPF 35. The sun visor is described as similar to Saie's slip tint shade zero, providing hydration and broad-spectrum protection. The mascara promises to lengthen lashes without causing damage, containing ingredients that condition the lashes. The dew blush gives a glowy, hydrated finish, creating a soft, natural flush. The presenter highlights that the kit is perfect for travel, suggesting a target audience that values convenience and portability. The kit is currently on offer for 10% off, with a stated value of $44 ($49 value). # Visual style The ad features a polished commercial aesthetic, using a brightly lit makeup display area. The editing style involves quick cuts to showcase product application and demonstrations. The overall feel is clean and professional, supporting the brand's intended tone of approachable expertise. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop now at Credo Beauty.com or on the app # Point of view - [object Object] # Storyline - 00:00–00:05 Credo Beauty introduces Shain Kish, the director of makeup artistry for Saie, who will be walking the audience through the Effortless Essentials Kit. - 00:05–00:09 Shain presents the Effortless Essentials Kit, emphasizing that it's an ideal way to experience Saie's products, especially for newcomers. - 00:12–00:18 Shain notes that the kit is 10% off, then previews the included items: mini mascara, mini dew blush, and a mini sun visor, noting that the kit is perfect for travel. - 00:18–00:23 Shain demonstrates applying Sunvisor, describing it as similar to the slip tint shade zero, which hydrates and provides a non-nano zinc SPF of 35. - 00:24–00:32 Shain then discusses the mascara, highlighting that it helps give the user length without damaging their lashes, thanks to its lash-conditioning ingredients. - 00:32–00:39 Shain introduces the dew blush, which is showcased in application, noting its beautiful, glowy, hydrated finish that gives a soft, natural flush. - 00:39–00:43 Shain wraps up by directing viewers to shop at Credo Beauty's website or through the app.

# Ad summary A woman books a makeup experience at Credo Beauty, using ILIA beauty products. She explains that the makeup artist walked her through the service, which was custom to her preferences. After the service, she was able to choose $50 worth of ILIA products to take home. # Brand positioning ILIA is presented as a brand that enhances and supports skin. Their products are positioned as bestsellers. The makeup is described as custom to individual preferences, implying a tailored and personalized approach to beauty. The brand appears to ignore the trend of overly complicated makeup routines, focusing on simple enhancement and skin support. The brand’s tone is personal and friendly. # Product The product featured is the ILIA Essentials Signature Makeup Experience, a service offered at Credo Beauty. The 60-minute service is a masterclass that revamps an individual’s entire makeup routine with ILIA bestsellers. The experience is described as custom and tailored to personal preferences. After the service, the customer gets to choose $50 worth of ILIA products to take home, addressing the purchase barrier of expensive beauty services. # Visual style The ad has a natural aesthetic, filmed with natural lighting. The video is filmed selfie-style. The editing pace is consistent throughout the ad. The production quality has a UGC feel, indicating that it is likely shot on a phone, but with a more polished feel than the average UGC video. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book the ILIA Essentials Signature Makeup Experience at credobeauty.com. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with a shot of the outside of the Credo Beauty store. - 00:01–00:02 00:01–00:02 The woman says she doesn’t know if she is doing her makeup right, and then booked the ILIA Essentials Signature Makeup Experience. - 00:02–00:06 00:02–00:06 The woman is shown getting foundation applied to her face, and she explains the service is only at Credo Beauty. - 00:06–00:11 00:06–00:11 The woman explains the service is a 60-minute masterclass using ILIA products and that it revamped her entire makeup routine. - 00:11–00:15 00:11–00:15 The woman’s eyes get eyeshadow applied to them and she says she loves how the products don’t just enhance the skin, but support it. - 00:15–00:21 00:15–00:21 The woman gets her eyelashes done with mascara and her lips lined. She explains that the artist made sure the experience was amazing and custom to her preferences. - 00:21–00:24 00:21–00:24 The woman shows off her makeup. - 00:24–00:27 00:24–00:27 The woman says the best part was that after the service she got to choose $50 worth of ILIA products to take home. - 00:27–00:30 00:27–00:30 The woman says to book the ILIA Essentials Signature Makeup Experience at Credo Beauty. - 00:30–00:33 00:30–00:33 The video ends with the Credo Beauty logo and their website.

# Ad summary This ad features a creator trying ILIA products for the first time, after learning how to properly apply makeup from a makeup artist at Credo Beauty. She recreates the look she was taught, showing each of the products she used and explaining how she uses them. # Brand positioning ILIA positions itself as a brand that simplifies makeup application, particularly for those who are unsure about the best ways to use makeup on their own face. In this ad, ILIA is portrayed as a solution for individuals who lack confidence in their makeup skills and seek professional guidance. The ad showcases ILIA's collaboration with Credo Beauty, emphasizing the brand's commitment to clean beauty standards. The brand aims to make makeup accessible, personalized, and effective for customers who value both product performance and ethical considerations. # Product The ad promotes several ILIA beauty products, emphasizing that these products are used by makeup artists and available at Credo Beauty. The ILIA Super Serum Skin Tint SPF 40 is presented as a product that is easily matched to an individual's skin tone, providing sun protection, coverage and skin benefits. The ad also features ILIA Soft Focus Blurring Blush in color Pulse, described as a gorgeous blush. ILIA Eye Stylus Shadow Stick, is presented as a shadow stick that the makeup artist showed her exactly how to use. ILIA Limitless Lash Mascara, is described as the best mascara for lash definition and zero clumps. ILIA Lip Sketch Hydrating Crayon, described as a product where the makeup artist helped find the exact shade match. # Visual style The ad uses a blend of polished commercial shots and UGC content, which contributes to the intended tone of authenticity and accessibility. The editing style includes quick cuts and smooth transitions, creating a visually engaging experience. The production quality is high, combining professional product shots with natural-looking footage of the creator applying makeup. The pacing is consistent throughout the ad, with cuts timed to match the music beat and voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book your service now at credobeauty.com # Point of view - [object Object] # Storyline - 00:00–00:06 The video begins with the content creator introducing her problem, which is that she never knows if she is doing her makeup right. She says that is why she went to Credo Beauty to check out ILIA's brand new Essentials Signature Makeup Experience. The intention here is to highlight the problem being solved, which is lacking confidence in one's makeup application skills. - 00:06–00:13 The video then shows a showcase of ILIA products, as the creator says that she spent 60 minutes with a makeup artist, learning about her complexion, blush placement, how to do mascara, and everything she needs to know. The intention here is to explain how Credo and ILIA are working together to provide a solution for individuals that don't know how to properly do makeup. - 00:13–00:21 The creator returns to the camera and states that she is going to try to recreate that look, with everything she learned at Credo. She also highlights that all the products are under the Credo Clean Standard and were part of the $50 that is redeemable with the service. This is meant to emphasize that Credo stands behind ILIA's products, and that the customer can get credit towards products with the service. - 00:21–00:51 Next, the video shows a sequence of the makeup artist using a variety of ILIA products on the creator's face. This helps to clarify the specific product lineup being promoted and provide social proof of the service the creator is discussing. - 00:51–00:57 The video comes back to the creator, who says this is where she gets scared and states that the makeup artist taught her exactly where to place the shadow stick. The intention is to highlight the value of professional guidance, emphasizing that makeup application can be intimidating but can be mastered with the right techniques. - 00:57–01:02 Next, the video shows the makeup artist using the Lip Sketch Hydrating Crayon on the creator's lips. The intention is to show all products being used during the service to recreate the makeup look. - 01:02–01:11 The video comes back to the creator who shows the final look, then states that she could never do this without the help of the artist at Credo Beauty and that she literally taught her how to do makeup. This emphasizes the value and usefulness of the service. - 01:11–01:15 The video ends with a split screen showing the creator with her makeup done by the artist on top and the creator who recreated that look on the bottom and a call to action to book a service at credobeauty.com, and that you will thank her later.

# Ad summary In this ad, a content creator reviews the Ilia Essentials Signature Makeup Experience at Credo Beauty. She highlights the skincare and makeup products used during the one-on-one session with a beauty expert. # Brand positioning ILIA is presented as a modern, clean beauty brand focused on enhancing natural features through skincare-infused makeup. The brand aligns with a minimalist lifestyle, offering products for a simple, yet effective beauty routine. ILIA pushes against the norm of heavy makeup, favoring lightweight formulas that provide coverage while maintaining a healthy, glowy skin appearance. The brand positioning is both functional (smooth makeup application, complexion matching) and emotional (beautiful skin tint). # Product The ad features various ILIA beauty products used in the Ilia Essentials Signature Makeup Experience, a one-on-one session led by an Ilia beauty expert. The products include skincare and makeup, such as a cleanser, moisturizer, skin tint, concealers, blush stick, and mascara. These products are designed for individuals seeking a natural, lightweight, and healthy-looking makeup application. The skin tint and concealers are shade-matched to suit individual complexions. The ad highlights the coverage and lightweight finish of the products, addressing the potential purchase barrier of heavy or cakey makeup. The use occasion shown is a professional makeup session, emphasizing the brand's commitment to personalized beauty advice. # Visual style The ad has a natural and polished aesthetic, with a blend of UGC-style footage and clean, well-lit shots. The editing style includes quick cuts to showcase different products and steps in the makeup application process. The production quality is a hybrid of UGC and commercial, which lends a sense of authenticity while maintaining a professional look. The pacing is consistent, with cuts timed to voiceover lines to keep the ad engaging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book your service now to get the ILIA look at Credo Beauty # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The content creator expresses her excitement about going to Credo Beauty to try the Ilia Essentials Signature Makeup Experience, a one-on-one makeup session led by an Ilia beauty expert, setting the stage for a beauty-focused experience. - 00:07–00:11 00:07–00:11 She shows her bare face, stating what her face is looking like before the makeup session. - 00:11–00:14 00:11–00:14 The content creator walks into the Credo store. - 00:14–00:18 00:14–00:18 She introduces the Ilia beauty expert who will be doing her session and mentions that the session starts with skincare to prep the skin. - 00:18–00:21 00:18–00:21 The expert highlights the importance of moisturizer for smooth makeup application. - 00:21–00:25 00:21–00:25 The content creator demonstrates how the beauty expert matches the complexion and tries different shades to find the perfect one. - 00:26–00:29 00:26–00:29 The content creator showcases the before and after results, emphasizing the beauty of the skin tint. - 00:29–00:33 00:29–00:33 The video shows that the beauty expert shade matched concealers. - 00:33–00:37 00:33–00:37 The content creator says that the product is so pretty. - 00:37–00:41 00:37–00:41 The content creator highlights the coverage and lightweight finish of the products. - 00:41–00:48 00:41–00:48 The content creator says that she loved how the beauty expert guided her through each step and that nothing felt overwhelming and that she learned amazing tips and tricks. - 00:48–00:51 00:48–00:51 The creator shows how the finished face looks. - 00:51–01:00 00:51–01:00 The content creator showcases the finished look and encourages viewers to book the service now to get the ILIA look at Credo Beauty, ending with a call to action to recreate the look at home.

# Ad summary A customer books the ILIA Essentials Signature Makeup Experience at Credo Beauty, which is a 60-minute service masterclass that revives the customer's entire makeup routine with ILIA bestsellers. The customer loves that the products don't just enhance the skin, but support it. The artist makes sure that the experience is amazing and custom to the customer's preferences. After the service, the customer gets to choose $50 worth of ILIA products to take home. # Brand positioning ILIA is presented as a clean beauty brand that not only enhances the skin's appearance but also supports its health. The brand positions itself as offering a holistic approach to beauty, focusing on products that are both aesthetically pleasing and beneficial for the skin. By highlighting the "ILIA Essentials Signature Makeup Experience," the brand emphasizes personalized service and expertise, setting itself apart from typical cosmetic brands. This aligns with a functional brand positioning, highlighting skin support and enhancing the skin. # Product The ILIA Essentials Signature Makeup Experience is a 60-minute in-store service offered at Credo Beauty, where a makeup artist revamps the customer's entire makeup routine using ILIA bestsellers. The service is designed to be highly personalized, catering to individual preferences and skin needs. The experience aims to provide a custom approach to makeup application. As a bonus for customers, they get to choose $50 worth of ILIA products to take home after the service. The focus is on enhancing and supporting the skin rather than just covering it up. The products are all-natural and good for the skin, ensuring a healthy and radiant look. The offer addresses the purchase barrier of uncertainty, providing a hands-on trial and expert guidance, encouraging customers to explore the ILIA range and invest in products. # Visual style The ad has a polished, commercial feel. The editing style uses quick cuts and static shots to maintain a fast-paced rhythm. The production quality suggests a hybrid approach, blending a polished commercial aesthetic with user-generated content (UGC) elements, aiming to resonate with a broad audience while maintaining authenticity. The pacing is consistent throughout the ad, with cuts timed to voiceover lines to enhance engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book the ILIA Essentials Signature Makeup Experience at credobeauty.com # Point of view - [object Object] # Storyline - 00:00–00:01 The narrator states she never knows if she is doing her makeup right. - 00:01–00:06 00:01–00:06 The narrator booked the ILIA Essentials Signature Makeup Experience only at Credo Beauty. This beat introduces the service and where to book it. The POV is from a customer who wants to improve her makeup skills. - 00:06–00:11 00:06–00:11 The narrator tells the audience that the service is a masterclass that revamped her makeup routine with ILIA bestsellers. The visuals show the artist applying various ILIA products to the narrator's face. - 00:11–00:15 00:11–00:15 The narrator says that she loves how ILIA products don't just enhance the skin, but support it. This beat emphasizes the benefits of ILIA products and their skin-supporting properties. The visuals continue to show makeup application. - 00:15–00:21 00:15–00:21 The narrator shares that the makeup artist that walked her through the service made sure the experience was amazing and felt super custom to her and her preferences. The visuals show the makeup artist applying eye makeup, mascara, and lipstick. This beat highlights the custom nature of the service and the expertise of the makeup artist. - 00:21–00:26 00:21–00:26 The narrator explains that the best part was that after the service, she got to choose $50 worth of ILIA products to take home. The visuals show her made-up face, followed by product shelves. This beat reveals a major benefit of the service: free products. - 00:26–00:33 00:26–00:33 The narrator tells the audience to book the ILIA Essentials Signature Makeup Experience at credobeauty.com. This final call to action prompts viewers to take advantage of the offer.

# Ad summary This image ad promotes a set of eight clean fragrances from Credo Beauty, encouraging users to find their signature summer scent and offering a discount on full-size purchases. # Brand positioning Credo Beauty is presented as a curator of clean beauty products, providing a curated selection of fragrances for consumers. The brand appears modern and approachable, focusing on offering access to a variety of clean options. By promoting a sample set of fragrances, Credo invites consumers to discover and explore the scents before committing to a full-size purchase. This positions Credo Beauty as a brand that values customer experience, convenience, and education within the clean beauty space. # Product The product being advertised is a set of eight 'clean' fragrances available from Credo Beauty. Each fragrance is contained within a small, clear vial with a spray applicator. The fragrances are presented as a curated selection, meant to help customers discover their signature summer scent. The vials include labels that name each specific fragrance. The product aims to address the purchase barrier of committing to a full-size fragrance without first experiencing the scent. By offering a trial set, the brand allows potential customers to sample and find their preferred scent profile. # Visual style The ad has a clean and modern aesthetic. The gradient background creates a soft, diffused lighting effect. The product vials are arranged in an organized manner, suggesting curation. The typography is simple and legible, and the overall look feels high-quality. This visual style could fit in an in-feed ad due to its easily scannable content. # Hooks Headline: Find your signature summer scent # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad opens with a clear invitation to "Find your signature summer scent," immediately orienting the audience to the ad's purpose. The brand is drawing the viewer in with a desire to discover something special and unique, framing the discovery process around a seasonal theme. - The ad states, "8 clean fragrances to try now, plus 15% off when you buy the full-size*", providing immediate value. The brand uses this value to encourage immediate action, while also incentivizing a future purchase of the full-size fragrance. - The ad visually showcases the product. The brand is using the product to highlight the variety and accessibility of scents available through Credo Beauty.

# Ad summary A female creator talks about Lona Cactus Silk oil. The product contains prickly pear and plumps the skin. The creator states the product is not greasy and the glow is undeniable. # Brand positioning Lona is positioned as a new Austin, Texas-based "Western" skincare brand. The brand seems to focus on natural ingredients and a desert-inspired aesthetic. It caters to consumers interested in skincare that utilizes ingredients like prickly pear, which the ad suggests helps the skin survive extreme heat conditions. Lona carves a niche by promoting a Western vibe that sets it apart from typical beauty brands. # Product Lona Cactus Silk is a fast-absorbing oil that plumps the skin without leaving a greasy residue. The product contains prickly pear, which is associated with surviving in extreme heat conditions, implying resilience and deep hydration. The ad emphasizes its fast absorption and non-greasy feel, suggesting it is suitable for everyday use and for use under makeup. The product is marketed as a means to achieve an undeniable glow, highlighting its ability to enhance the skin's natural radiance. # Visual style The ad has a natural, UGC-style aesthetic. The video is filmed outdoors during the day, utilizing natural light, which creates a warm glow on the creator's skin. The editing is minimal with static shots and smooth transitions, contributing to a casual and authentic feel, fitting for a product review on social media. The pacing is moderate, matching the creator's speaking pace. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop at # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins by showcasing her "glowy" skin, attributing it to a single product she used for the first time today. - 00:05–00:12 She introduces the product as Cactus Silk from Lona, a new Austin, Texas brand with a Western vibe. - 00:12–00:23 She shares that it contains prickly pear, highlighting its ability to survive extreme heat conditions and overall plump the skin. - 00:24–00:35 She emphasizes that the oil absorbs quickly, is non-greasy, and delivers an undeniable glow, making it her new go-to for products under makeup.

# Ad summary This ad promotes a free OSEA Double Cleanse Travel Set with any $125+ purchase online and in-app. # Brand positioning OSEA is presented as a clean beauty brand offering natural skincare products. The brand is positioned as aligned with those who value healthy ingredients, ocean-inspired wellness, and sustainable beauty practices. The ad’s focus on a travel set implies the brand caters to consumers seeking convenient, on-the-go skincare solutions. # Product The featured product is the OSEA Double Cleanse Travel Set, consisting of two skincare items designed for cleansing. The set is offered as a free gift with any $125+ purchase online and in-app, incentivizing customers to spend more to receive this bonus. The travel-sized format suggests portability and convenience for customers on the go. The ad aims to overcome purchase barriers by offering added value, particularly appealing to those already interested in OSEA products or new customers looking to try the brand’s offerings. # Visual style The ad has a clean and minimalist aesthetic, with bright lighting and a focus on the product. The composition is simple and the color palette is soft and natural. The high-quality product shot conveys a sense of luxury and sophistication. The flatlay arrangement contributes to a modern, Instagram-friendly look, and the typography is integrated cleanly. # Hooks Headline: Free OSEA Double Cleanse Travel Set # Benefits - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad begins by highlighting a '$42 VALUE' and 'FOR A LIMITED TIME', presented by the brand to immediately grab attention and create a sense of urgency. - The brand announces a 'Free OSEA Double Cleanse Travel Set' offer, framing the set as a desirable bonus with purchase, and is meant to create excitement and drive sales. - The brand states that the offer is 'With any $125+ purchase online and in-app,' specifying the terms of the promotion to the audience and where they can take advantage of it. - The brand offers a 'Shop Now' CTA to direct the viewer to purchase.

# Ad summary Dr. Natacha Bonjoi, a French pharmacist, introduces La Creme from Bonjoi. She emphasizes skin longevity over anti-aging and describes the cream as working at the source to support skin cellular energy with a complex of patented peptides and calendula stem cells. She highlights that it helps renew while calming inflammation and improving skin function, elasticity, and pore size. # Brand positioning Bonjoi positions itself as a brand focused on skin longevity rather than traditional anti-aging. The brand targets the source of skin issues, aiming to improve overall skin physiology through products formulated by a French pharmacist. It emphasizes natural, biocompatible ingredients like calendula, aligning with a holistic approach to skincare and promoting the graceful aging of skin rather than a focus on reversing wrinkles. # Product La Creme by Bonjoi is described as a "skin longevity crème formulated like a treatment." It works at the source to support skin cellular energy, featuring a complex of patented peptides and calendula stem cells, the latter being recognized as one of the most iconic plants in French pharmacy. It is designed to help renew the skin while calming inflammation. The product is 100% biocompatible, described as rich like a cream but absorbing like a serum. It aims to make skin function better, smoother, stronger, and more elastic, while minimizing dark spots and pore size, with the overall aim of helping skin age gracefully. It fixes the reason why wrinkles appear. # Visual style The ad has a polished, professional look with a mix of natural lighting and studio shots. Editing involves quick cuts between Dr. Bonjoi speaking and product demonstrations. Production quality is high, resembling a polished commercial with a hybrid feel of expert testimony and product showcasing. Pacing is moderate, with cuts timed to coincide with voiceover highlights. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop at credo BEAUTY # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with Dr. Natacha Bonjoi explaining a new focus on skin longevity rather than anti-aging and suggesting that aging can be changed. This is to introduce the brand's core philosophy and challenge conventional ideas about anti-aging in the beauty industry. The information is presented from Dr. Bonjoi's perspective, lending credibility to the brand's messaging. - 00:05–00:10 00:05–00:10 Dr. Bonjoi introduces La Creme as a skin longevity creme formulated like a treatment. This sets up the product and conveys its unique positioning and functionality, transitioning the narrative from broader concept to the specific solution offered. The perspective is from the brand through Dr. Bonjoi, positioning La Creme as the solution. - 00:10–00:16 00:10–00:16 Dr. Bonjoi continues explaining that the cream works at the source as an energy plus booster to support skin cellular energy. This reinforces the product's scientific approach to addressing skin health. The visuals also present close-ups of cellular structures. This message is conveyed from the brand's perspective and establishes the benefits that the product offers. - 00:16–00:25 00:16–00:25 Dr. Bonjoi describes the cream containing a complex of patented peptides and calendula stem cells, one of the most iconic plants in French pharmacy, to help renew while calming inflammation. This highlights key ingredients and adds credibility by associating with a well-regarded tradition. This information is presented from the brand's perspective, emphasizing the product's formulation and benefits. - 00:25–00:34 00:25–00:34 Dr. Bonjoi asserts that as a French pharmacist, she created a cream that works on the skin physiology, calling it an inverse emission and highlighting that it's 100% biocompatible. This builds her personal credibility and emphasizes the product's safety and effectiveness. This part of the story is told from the expert's perspective, giving the viewers confidence in the product. - 00:34–00:38 00:34–00:38 Dr. Bonjoi states that the cream is rich like a cream but absorbs like a serum. This addresses a common product attribute and distinguishes how the product delivers benefits. The visuals show women applying it to their skin. This claim is presented from the brand perspective. - 00:38–00:47 00:38–00:47 Dr. Bonjoi explains that with use, the skin will function better, smoother, stronger, more elastic, with less dark spots, minimized pores, and gracefully aged skin. This sets expectations for the product’s effects and encourages the viewers to consider the product. This message is delivered from the perspective of the brand to show how the product delivers results. - 00:47–00:52 00:47–00:52 Dr. Bonjoi clarifies that most creams try to fix wrinkles, but Bonjoi fixes the reason why they appear, differentiating the brand from other options. This highlights the brand's unique approach. This message comes from the brand to position it against its competitors. - 00:52–00:54 00:52–00:54 A screen appears with the text "Shop at Credo Beauty." This is a direct prompt from the brand for the audience to purchase the product, completing the narrative flow.

# Ad summary This ad promotes OSEA cleansers and an offer from Credo Beauty: Spend $125 and get a free exclusive OSEA gift of $42 value. # Brand positioning OSEA is presented as a brand that promotes radiant and balanced skin through the power of seaweed. The brand promotes the idea that their consumers deserve high-quality skincare products to keep their skin refreshed. The brand's tone is one of wellness and self-care. # Product OSEA is advertising their Ocean Cleansers and a deal at Credo Beauty. When one spends $125 online at Credo Beauty, they get a free exclusive OSEA gift of $42 value, which includes two cleansers, a spa headband, and a canvas pouch. One of the two cleansers is the Ocean Wave Cleanser, a bi-phase oil that dissolves waterproof SPF, makeup, and buildup, and does so without stripping or leaving residue. The other cleanser is a seaweed-powered Ocean Cleanser that purifies deeper, refines pores, and leaves skin balanced and radiant. # Visual style The ad has a UGC feel, with static shots and smooth transitions, and is brightly lit, taking place in a casual home environment. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop now at CredoBeauty.com # Point of view - [object Object] # Storyline - 00:00–00:05 The creator explains a deal at Credo Beauty. - 00:05–00:10 The creator lists the contents of the OSEA gift of $42 value, then moves into showing how to double cleanse, leading into a demonstration of the cleansing process. - 00:10–00:16 The creator demonstrates how to use the Ocean Wave Cleanser. - 00:16–00:18 The creator claims there is "no stripping, no residue." - 00:18–00:24 The creator demonstrates how to use the seaweed-powered Ocean Cleanser. - 00:24–00:28 The creator suggests the complete double cleanse is what you deserve to keep your skin refreshed for the summer. - 00:28–00:30 The creator prompts the viewer to shop now at CredoBeauty.com.

# Ad summary This ad features a UGC-style testimonial for Bonjout Beauty's Le Balm solid serum, which is shown being applied to the face. The product is described as deeply nourishing and good for repairing the skin barrier. # Brand positioning Bonjour Beauty is presented as a skincare brand with a focus on deep nourishment and skin barrier repair. The positioning implies that the brand uses high-quality ingredients and scientific development, as the product is described as a solid serum developed by a French pharmacist, Dr. Natacha Bonjout. The brand seems to lean into a functional, sophisticated and clean minimalist tone without being overly trendy. # Product The product featured in the ad is Le Balm, a solid serum by Bonjout Beauty, developed by French pharmacist Dr. Natacha Bonjout. It is formulated to deeply nourish and repair the skin barrier. The product comes in a small, refillable pot and can be applied to the face. The balm will provide a healthy glow and bring skin back to its healthy state, regardless of whether it's summer or winter. # Visual style The ad has a polished UGC style with direct address from the product user. The editing is fast-paced, with many cuts in rapid succession, and the visuals are simple and clean, with a lot of natural light. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now at Credo Beauty # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a creator applying a balm to her face. - 00:02–00:05 She declares her love for the product, and then states that she has both a refill and a back-up. - 00:05–00:11 She identifies the product as Le Balm from Bonjout Beauty and calls it a solid serum developed by a French pharmacist. - 00:11–00:14 She describes the product as a game-changer and emphasizes that it works in both summer and winter. - 00:14–00:17 She states that the product is formulated to deeply nourish and repair the skin barrier. - 00:17–00:21 She states that it feels super nourishing and brings her skin back to a healthy state. - 00:21–00:27 She states that her skin looks better than before before saying that the product is an absolute essential in her skincare routine. - 00:27–00:29 The ad concludes with the text "Shop now at Credo Beauty".

# Ad summary This ad features a woman demonstrating how to double cleanse using the Osea skincare line after applying SPF. It highlights the benefit of keeping skin refreshed for the summer. # Brand positioning Osea is presented as a brand focused on skincare solutions that are effective and refreshing, particularly for summer. The brand's association with Creto Beauty, a retailer known for clean beauty, further solidifies its focus on health and natural ingredients. By emphasizing the importance of sunscreen removal, Osea positions itself as a necessary part of a daily skincare routine, aligning with a customer base that values skincare as a non-negotiable, especially during the warmer months. The ad aims to make Osea a natural part of a modern summer beauty routine, rather than a high-end or purely clinical brand. # Product The featured products are Osea's Ocean Wave Cleanser and Ocean Cleanser, designed for a double cleanse routine. The Ocean Wave Cleanser is described as a bi-face oil that effectively dissolves waterproof SPF, makeup, and buildup without stripping or leaving residue. It prepares the skin for a deeper cleanse. The Ocean Cleanser, a seaweed-powered formula, purifies the skin deeper, refining pores and leaving the skin balanced and radiant. Together, these products are presented as a complete system for maintaining refreshed and healthy skin during the summer. The ad emphasizes that the products provide a complete double cleanse routine, helping consumers keep their skin refreshed. # Visual style The ad has a clean, bright aesthetic with a focus on natural light. The editing style features static shots and smooth transitions, contributing to a polished commercial feel. The pacing is consistent, creating a smooth flow that emphasizes the skincare routine. The audio and visual elements are synced to emphasize key product actions and benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop now at CredoBeauty.com # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a woman explaining the importance of SPF in the summer and the need to remove it thoroughly. - 00:03–00:09 She highlights that spending $125 online at Creto Beauty results in a free exclusive Osea gift valued at $42. - 00:09–00:12 She unpacks the gift bag revealing two cleansers, a spa headband, and a canvas pouch. - 00:12–00:16 The woman states the gift has everything needed to double cleanse and that the process will start with the Ocean Wave Cleanser. - 00:16–00:20 She explains the Ocean Wave Cleanser is a bi-face oil that dissolves waterproof SPF, makeup, and buildup. Then the wipes off her face to demonstrate. - 00:20–00:22 She highlights the formula will leave no stripping or residue. - 00:22–00:24 She explains next is the seaweed-powered Ocean Cleanser. - 00:24–00:28 She applies the second cleanser, explaining it's to purify deeper, refine pores and leaves skin balanced and radiant. - 00:28–00:32 The woman states that this process is the complete double cleanse you deserve to keep your skin refreshed for the summer. - 00:32–00:34 The ad concludes with a call to action to shop now at CreatableBeauty.com.

# Ad summary This image ad features an endorsement from InStyle magazine for Credo Beauty's peptide serum. The ad highlights that Gisele Bündchen, at 45, uses the serum to achieve poreless skin, and quotes shoppers who say it makes them look 20 years younger. The ad includes a Shop Now CTA with the Credo Beauty logo. # Brand positioning Credo Beauty is presented as a beauty retailer specializing in clean beauty products. The ad implies that Credo Beauty is a curator of effective and trusted products, as evidenced by the endorsement from InStyle and the inclusion of a celebrity testimonial (Gisele Bündchen) and customer reviews. The focus on a peptide serum suggests Credo Beauty positions itself as a provider of advanced skincare solutions. By featuring clean ingredients, Credo Beauty aims to occupy a space in the consumer's mind as a brand that promotes healthy and effective beauty solutions. # Product The featured product is a peptide serum from Credo Beauty, promoted for its anti-aging benefits. According to the ad, the serum is designed to help achieve 'poreless skin' and make users look '20 Years Younger', based on shopper feedback. The serum is marketed as a solution for achieving youthful, radiant skin. The language in the ad emphasizes the serum's effectiveness and user satisfaction, aiming to convince viewers that it is worth trying for its age-defying properties. # Visual style The ad has a polished, high-quality feel. The image is well-lit and professionally shot. The ad design employs a clean layout, integrating text and visuals in a balanced way. # Hooks Headline: Gisele Bündchen, 45, Achieves Poreless Skin With the Peptide Serum Shoppers Say Makes Them Look “20 Years Younger” # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad opens with an image of Gisele Bündchen, paired with the InStyle logo. This is included to grab the viewer's attention and immediately associate the product with a trusted source. The audience is experiencing this moment from the perspective of the brand, leveraging celebrity and media endorsement. - The ad transitions to text highlighting Gisele Bündchen's age (45) and her 'poreless skin', further emphasizing the product's anti-aging benefits. This messaging is designed to resonate with viewers concerned about aging. The perspective shifts to that of an external source (InStyle) and the product users, building trust through social proof. - The ad concludes with a call to action ('Shop Now') and the Credo Beauty logo, prompting immediate purchase and reinforcing the brand's identity. The audience is experiencing this moment from the brand's perspective, encouraging conversion.