How Clean Simple Eats Advertises on Meta

# Ad summary This ad features protein powder products in different flavors. # Brand positioning The brand is presented as offering a fun and flavorful way to consume protein. It emphasizes a variety of dessert-inspired flavors, suggesting a playful and enjoyable approach to nutrition, which caters to those seeking a more exciting experience with protein supplements. # Product The featured product is protein powder, showcased in multiple dessert-inspired flavors. These flavors include Peaches & Cream, Key Lime Pie, S'mores, and Cotton Candy. The product is presented as a delicious and convenient way to incorporate protein into one's diet, appealing to those looking for a more enjoyable and indulgent experience with their supplements. Each flavor is visually represented by a protein shake made using the powder. The products appeal to a broad audience looking to increase their protein intake while enjoying sweet and dessert-like tastes. The ad does not mention any purchase barriers. # Visual style The ad features a clean and colorful aesthetic, with bright pastel backgrounds and clear, close-up shots of each protein shake. The editing is simple, with static shots and straightforward transitions between flavors. The overall production quality appears polished, aiming for a commercial feel. The pacing is steady, showcasing each flavor for a sufficient duration. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens by presenting a series of protein shake images each with a unique flavor profile.

# Ad summary This vertical video ad promotes Clean Simple Eats Protein Powder, specifically highlighting that some customer-favorite flavors are back for a limited time and now come in 10-serving bags. The ad cycles through visuals of the powder in different flavors like Peaches & Cream, Key Lime Pie, S'mores, and Cotton Candy, each paired with real food ingredients that represent the flavor profile. # Brand positioning Clean Simple Eats is presented as a brand that offers protein powder in dessert-inspired flavors, emphasizing the enjoyable aspect of protein consumption. The brand positions itself as providing 'clean' and 'delicious' options. The limited-time offer and the variety of flavors cater to those who seek novelty and enjoyment without compromising on health. The brand seems to disregard the category norm of plain and basic protein powder flavors by offering interesting and indulgent tastes. The positioning is both functional (protein content, calories) and emotional (satisfying cravings, enjoyment). # Product The product featured is Clean Simple Eats Protein Powder, available in various dessert-inspired flavors. The ad highlights the return of popular flavors in 10-serving bags, suggesting a convenient trial size. Specific flavors showcased include Peaches & Cream, Key Lime Pie, S'mores, and Cotton Candy, each corresponding to the image on the product packaging. Each flavor is flavored with other natural flavors. The packaging clearly states key features like 20g of protein and approximately 90 calories per serving. The product is marketed as a dietary supplement, available in single-serving bags. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product and its corresponding flavors. The backgrounds are gradient, and change with each protein flavor. The editing style consists of quick cuts between product shots, which enhances the pacing. The high-end production quality and appetizing visuals support the brand's positioning as offering delicious and appealing protein options. The estimated pacing is quick, with roughly 10-12 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens by announcing the return of some popular flavors of Clean Simple Eats Protein Powder, now in 10-serving bags, which creates immediate interest and appeal to current customers. - 00:03–00:07 Next, the ad cycles through a series of product shots, each showcasing a different protein powder flavor and corresponding ingredients, highlighting the variety and dessert-like nature of the product.

# Ad summary This image ad promotes a new limited edition mini collection of protein powder from Clean Simple Eats. The ad features several different flavors of the protein powder available in the mini collection. # Brand positioning Clean Simple Eats is presented as a health-conscious brand focused on providing delicious and nutritious protein powder. The brand's name itself communicates a commitment to clean ingredients and straightforward recipes, implying a focus on natural and wholesome products. By offering dessert-inspired flavors like Cotton Candy, S'mores, Peaches & Cream, and Key Lime Pie, Clean Simple Eats positions itself as a brand that makes healthy eating enjoyable and accessible, contrasting with the often bland or unappetizing reputation of protein supplements. The packaging reinforces this positioning by emphasizing the deliciousness of the product while maintaining a clean and minimalist design. # Product The ad features Clean Simple Eats protein powder, highlighting a new limited edition mini collection. This collection includes four dessert-inspired flavors: Cotton Candy, S'mores, Peaches & Cream, and Key Lime Pie. Each flavor is packaged in a 10-serving bag, as indicated by the text "FLAVES YOU LOVE, NOW IN 10-SERVING BAGS!" The protein powder aims to provide a convenient and tasty way to supplement protein intake, appealing to those who enjoy dessert flavors but want to maintain a healthy lifestyle. The ad showcases the product in various settings, emphasizing its versatility and deliciousness. # Visual style The ad features a clean and bright studio shot with a focus on product presentation. The color palette is soft and inviting, with pastel backgrounds and clear lighting. The layout uses simple typography and straightforward product placement to highlight the new mini collection. The overall aesthetic is polished and professional, conveying a sense of quality and trustworthiness. # Hooks Headline: NEW! LIMITED EDITION MINI COLLECTION # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an announcement of a new limited edition mini collection. This aims to capture the viewer's attention and create a sense of urgency and exclusivity. The brand is telling the story here, promoting a new product line. - The ad highlights the available flavors, describing them as "FLAVES YOU LOVE, NOW IN 10-SERVING BAGS!" This emphasizes the appeal and convenience of the product. The brand's promise to meet flavor expectations with convenience is at the heart of this message. - The ad presents the individual protein powder bags with corresponding imagery and color accents. Each bag is arranged with relevant ingredients like marshmallows for S'mores and limes for Key Lime Pie. This reinforces the idea that these flavors are attainable and delicious. The brand is showcasing the array of products and their corresponding imagery, allowing the viewer to easily conceptualize each flavor.

# Ad summary A short, visually-driven ad showcasing the various flavors of a protein powder. Each flavor is highlighted with a distinct color palette and complementary toppings, emphasizing the variety and appeal of the product line. # Brand positioning The brand is presented as youthful and energetic, with a focus on fun and flavor variety. The brand seems to be positioning itself in the 'fun' space by taking a different approach from traditional protein brands that focus on fitness and nutrition. It does so by presenting the flavors of its protein powders after deserts, and other sweet items. The brand aims to appeal to a consumer base that values enjoyment and variety in their dietary choices, rather than strict adherence to health norms. # Product The product advertised is a line of protein powders offered in multiple dessert-inspired flavors. The ad presents flavors such as Peaches & Cream, Key Lime Pie, S'mores, and Cotton Candy. Each flavor is visually represented with a prepared shake, complete with toppings that match the flavor profile. The ad aims to showcase the fun and dessert-like flavors of the protein powder to make it a more appealing option. # Visual style The ad features a bright and clean aesthetic, with each flavor showcased against a pastel-colored background that complements the shake's color. The editing style is simple and quick, focusing on highlighting each flavor with minimal distractions. The overall feel is polished, suggesting a deliberate effort to present the product in an appealing and appetizing manner. The pacing is quick, around 8-10 cuts per minute, emphasizing the variety of flavors. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a text overlay and rotating visuals of protein shakes in different flavors.

# Ad summary This ad promotes Clean Simple Eats' new limited edition mini collection of protein powders. The image features five different flavors and text highlighting the new collection. # Brand positioning Clean Simple Eats is positioned as a brand that offers protein powders with unique and appealing flavors. The brand aims to occupy a space in the consumer's mind that suggests health-conscious indulgence and variety without sacrificing taste or enjoyment. The brand emphasizes being "Undeniably clean & 100% delicious." This brand positions itself as fun, accessible, and focused on providing protein options that are both healthy and exciting, setting it apart from more generic protein powder brands. # Product The ad showcases Clean Simple Eats Protein Powder, available in a Limited Edition Mini Collection featuring five flavors: Cotton Candy, Key Lime Pie, Peaches & Cream, S'mores, and one other (unidentified) flavor. These protein powders are packaged in flexible pouches, designed for easy storage and use. Each flavor is visually represented with imagery of the flavor (e.g., s'mores for the S'mores flavor, a slice of key lime pie for the Key Lime Pie flavor). The product is marketed towards individuals seeking delicious and convenient protein supplementation, with an emphasis on unique flavors that are both clean and enjoyable. The ad also features a 10 serving badge on the top right of the image. # Visual style The ad features a bright and clean studio shot with a pastel color palette and emphasizes the visual appeal of the protein powder flavors through artful placement and propping. The production quality appears highly polished, aiming for an eye-catching, and appetizing presentation. There is no apparent background removal, the background is a two-tone gradient of light blue on top and light cream on the bottom. The typography used is large, bold, and attention-grabbing. The overall visual style feels both native and disruptive, balancing approachability with a high-design aesthetic to stand out in a crowded feed. # Hooks Headline: NEW! LIMITED EDITION MINI COLLECTION # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing the release of Clean Simple Eats' "NEW! LIMITED EDITION MINI COLLECTION," which grabs the viewer's attention and creates excitement. The brand is the narrator in this beat. - The focus then shifts to showcasing five different protein powder flavors—Cotton Candy, Key Lime Pie, Peaches & Cream, S'mores and one other (unidentified). The brand uses the packaging to communicate the variety of flavors and the product's benefits. The product is the narrator in this beat. - The image further highlights the number of servings, specifically showing "10 Serving". The brand attempts to give more value to the product and justify the purchase in the consumer's mind. The product is the narrator in this beat.

# Ad summary This ad showcases the Clean Simple Eats limited edition mini collection of protein powders and how to make a shake using the powder. # Brand positioning Clean Simple Eats positions itself as a provider of undeniably clean and 100% delicious protein powders. The brand embraces fun and creative flavors, such as Peaches & Cream, Key Lime Pie, S'mores, and Cotton Candy, pushing against the norm of typical protein powder flavors. It offers a functional and enjoyable way to incorporate protein into one's diet, aligning with a lifestyle that values both health and indulgence. # Product Clean Simple Eats offers protein powder that is undeniably clean and 100% delicious. The protein powders come in a variety of natural flavors such as Peaches & Cream, Key Lime Pie, S'mores, and Cotton Candy. Each serving contains 20 grams of protein and 90 calories. The protein powders are designed to be easily mixed into shakes or other recipes, providing a convenient and tasty way to increase protein intake. # Visual style The ad has a clean and vibrant aesthetic, using a light blue background to make the product packaging and shakes stand out. The editing style includes smooth transitions as the frame shifts from one product to another. The production quality is polished, creating a commercial feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The ad begins by showcasing various flavors of Clean Simple Eats protein powders, highlighting the limited edition mini collection.

# Ad summary This ad features Erika Peterson, founder and CEO of Clean Simple Eats. Erika shares that the brand has updated its protein powder formula, making it even cleaner by removing ingredients based on customer feedback. She confirms she has taste-tested every flavor to ensure it has the same amazing taste. # Brand positioning Clean Simple Eats positions itself as a nutrition brand that listens to its community to develop high-quality, simple protein powders. The brand focuses on providing clean and effective products that support consumers in achieving their fitness and health goals. Clean Simple Eats aligns with a health-conscious lifestyle, emphasizing transparency and responding directly to customer needs, which pushes against the category norms of complex or artificial ingredients often found in competing products. The brand positioning is both functional (providing high-quality ingredients for muscle building and recovery) and emotional (fostering a sense of community and trust through personalized endorsements from the founder). # Product Clean Simple Eats offers a simplified protein powder formula. The protein powder does not contain xylitol or xanthan gum. The protein powders are made with high-quality grass-fed whey protein isolate, which is highly effective at building muscle, aiding in recovery, curbing cravings, and helping you hit your daily protein goals. The product aims to address concerns about unnecessary additives and caters to consumers seeking a cleaner protein option. Erika, the founder and CEO, has personally taste-tested every flavor to ensure the taste and incredible benefits are maintained. # Visual style The ad has a polished, commercial feel with natural lighting. The editing style features static shots and smooth transitions. The kitchen setting provides a clean, lifestyle-oriented background that aligns with the brand's aesthetic. The pacing is consistent, with Erika speaking clearly and deliberately throughout the video. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Erika introduces the ad by saying that the company has made the biggest change and best improvement to their protein powders. - 00:04–00:18 Erika then thanks their CSE family for inspiring them to continue to innovate and improve on their products. As founder and CEO of Clean Simple Eats, she states the community is the reason that they do what they do. - 00:18–00:24 Erika states that since customers asked for an even cleaner protein powder, Clean Simple Eats listened. - 00:24–00:31 Erika claims that the brand's new simplified protein powder formula contains everything you want and nothing you don't, and that it is clean and simple. - 00:31–00:39 Erika says that she has personally taste tested every flavor and that it still has the same amazing taste and incredible benefits. - 00:39–00:48 Erika states that the protein powder is made with the highest quality grass-fed whey protein isolate that's highly effective at building muscle, aiding in recovery, curbing cravings, and helping you hit your daily protein goals. - 00:48–00:51 Erika finishes the ad by saying that she hopes the customers love the new simplified formula as much as they do.

# Ad summary This ad promotes Clean Simple Eats protein powder, advertising their variety pack. The ad features a top-down view of all flavors and their correlating emojis. Upbeat music is playing to convey excitement. # Brand positioning Clean Simple Eats aims to occupy a space in the consumer's mind of health and well-being. The brand's values promote a lifestyle that is simple and clean. CSE follows category norms by showcasing their flavors and packaging to grab consumer's attention. The brand positioning is functional in that the protein powder is meant to be healthy. # Product The product is Clean Simple Eats protein powder. It comes in 12 different flavors that all have approximately 20 grams of protein per serving. The flavors include cookies and cream, chocolate brownie, coconut cream, cake batter, salted caramel, peanut butter, strawberry cheesecake, and more. The product is for people who enjoy protein powder and want to try a variety of flavors. It comes in single-serve packaging, and the ad encourages consumers to try 6 different flavors in their variety pack. # Visual style This ad has a polished aesthetic. The shot is well-lit, and the product is center-framed. There is upbeat music in the background. The editing style is static, and the production quality is high. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a flat lay of Clean Simple Eats protein powder flavors. Text is presented on the screen to convey the ad's intention.

# Ad summary This ad showcases the Clean Simple Eats Clear Protein Powder in Strawberry Pina Colada flavor. The video demonstrates how to prepare a protein strawberry pina colada using the powder, other liquids, and chopped strawberries. # Brand positioning Clean Simple Eats presents itself as a health-conscious brand focused on providing protein supplements and products with natural flavors. The brand emphasizes a light and juicy taste, avoiding the chalky or artificial flavors often associated with protein powders. With a bright and playful aesthetic, Clean Simple Eats aligns with a lifestyle that values both health and enjoyment. The brand doesn't position itself against specific competitors, but rather aims to stand out by offering naturally flavored protein powders that makes you feel good about what you’re putting into your body. # Product The advertised product is Clean Simple Eats Clear Protein Powder in Strawberry Pina Colada flavor. This protein powder is designed to mix easily into drinks, offering a light and juicy taste with natural flavors. The powder aims to provide a refreshing, non-chalky protein boost for those looking to enhance their protein intake. The ad visually demonstrates its use in creating a Strawberry Pina Colada by mixing the powder with ice, liquids, and fresh strawberries. It highlights that the product is versatile and can be used to create delicious, health-conscious beverages. The product is aimed at individuals who want to enjoy a fruity, refreshing drink while also getting the benefits of added protein. # Visual style The ad has a bright, clean, and inviting aesthetic, with a focus on showing how to make a visually appealing drink. The video maintains a high-quality, polished commercial feel while retaining elements of user-generated content. The editing style features quick cuts and static shots, paced to the music. This gives the video a modern, upbeat feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a close-up view of two decorated cups containing a light pink liquid, each with a straw, set against a backdrop featuring a bag of Clean Simple Eats Clear Protein Powder in Strawberry Pina Colada flavor. - 00:01–00:11 00:01–00:11 An arm reaches into the frame holding a small glass of light pink liquid, and pours it into one of the cups which is filled with ice, followed by a clear carbonated liquid and then a white liquid. Finally, diced strawberries are spooned into the beverage. This series of actions are presented from a third person perspective in order to showcase the various stages of drink preperation. - 00:11–00:13 00:11–00:13 A hand stirs the beverage with a straw, mixing the strawberry pieces into the light pink liquid. This close up shot allows the viewer to clearly see all the ingredients. - 00:13–00:15 00:13–00:15 The video concludes with a static wide shot showing both finished beverages against the same backdrop. This allows the view to see what the finished product looks like, and encourages them to re-create the drink for themselves.

# Ad summary This image ad is for Clean Simple Eats protein soda, touting its availability at Costco. # Brand positioning Clean Simple Eats is presented as a brand that offers nutritious and convenient options without sacrificing taste. The brand targets health-conscious consumers seeking guilt-free indulgence with its focus on clean ingredients, protein content, and zero sugar. By offering flavorful protein-infused sodas, Clean Simple Eats caters to individuals looking for a refreshing and health-oriented alternative to traditional sodas, positioning itself in the market as a provider of better-for-you beverages that align with a balanced lifestyle. # Product Clean Simple Eats Clear Protein Soda is a flavored protein soda that combines the refreshment of soda with the nutritional benefits of protein. This particular flavor is Frosted Lemonade. It contains 20g of protein per can and is formulated with zero sugar. The product targets health-conscious individuals who want to enjoy a soda-like beverage without compromising their dietary goals. Its unique selling points (USPs) are its high protein content and sugar-free formulation, making it a guilt-free alternative to regular sodas. The product is shown being surrounded by sliced lemons and water droplets, suggesting it's best enjoyed as a refreshing, thirst-quenching beverage. The packaging highlights key features like "Nothing Artificial" and "Grass-Fed Whey Isolate." # Visual style The ad has a clean and vibrant aesthetic with a focus on highlighting the product and its key features. The production quality appears to be highly polished with studio-shot style. The overall color scheme is bright and inviting, with a focus on yellow and white, which evokes a sense of freshness and cleanliness. The typography is bold and legible, drawing attention to the product name and key selling points. # Hooks Headline: NOW AVAIL AT COSTCO! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that Clean Simple Eats is now available at Costco. This aims to immediately grab the attention of Costco shoppers and Clean Simple Eats fans. The brand is making this announcement. - The ad continues by encouraging the viewer to stock up on soda with bubbly benefits. This reinforces the product's key selling points (protein and low sugar) and positions the brand as health-conscious. The brand is making this announcement. - The ad showcases the Clean Simple Eats Frosted Lemonade Clear Protein Soda can in the center of the image with sliced lemons and water droplets surrounding the can. This draws attention to the product and highlights its refreshing flavor profile. The viewer is experiencing it from the brand's perspective.

# Ad summary This ad promotes a protein powder brand's 'build your own variety pack' offering. The image shows multiple bags of protein powder in a variety of flavors. The ad's central message encourages customers to mix and match their own selection of flavors. # Brand positioning Clean Simple Eats positions itself as a brand that offers crave-worthy flavors in a healthy protein powder. The brand emphasizes clean eating and provides an alternative to bland or artificial-tasting protein supplements. Clean Simple Eats focuses on health and taste, allowing customers to enjoy their protein while adhering to dietary and wellness goals. The products aim to simplify nutrition without sacrificing flavor, aligning with a lifestyle of balanced indulgence. # Product Clean Simple Eats offers protein powder in various flavors, each packaged in a flexible, single-serving bag. The protein powder contains 20g of protein per serving and is made with grass-fed whey. The protein powders come in flavors like White Chocolate Peppermint, Coconut Cream, Cookies 'N Cream, Strawberry Cheesecake, Mint Chocolate Cookie, Cake Batter, Simply Vanilla, Chocolate Brownie Batter, and Caramel Toffee. Each flavor includes an image of what the flavor is (cookies, cake, etc). The main selling point is the ability to create a variety pack, allowing customers to mix and match six different flavors to suit their preferences. This variety addresses the common problem of flavor fatigue, enabling customers to enjoy different tastes while maintaining their protein intake. # Visual style The ad uses a flat lay composition with a bright, clean aesthetic to showcase the protein powder flavors. The image is well-lit, with natural-looking lighting that emphasizes the product's packaging and associated ingredients. The layout is organized to highlight both the variety of flavors and the ability to create a custom variety pack, using an overlay to draw attention to the main offer. The image style appears optimized for social media platforms, with clear and inviting visuals. # Hooks Headline: BUILD YOUR OWN PROTEIN VARIETY PACK # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand presents a wide assortment of protein powder flavor options, suggesting a broad appeal to various taste preferences. The brand uses the text overlay to emphasize the customization option of building a variety pack and invites the customer to indulge in multiple crave-worthy flavors.

# Ad summary This ad promotes Clean Simple Eats protein powder and shows the variety of flavors. # Brand positioning Clean Simple Eats is a health-conscious brand that specializes in providing nutritious and delicious protein powders. The brand focuses on creating products with clean ingredients and avoids artificial additives. Clean Simple Eats seems to value convenience and variety, offering a range of flavors to cater to different taste preferences. They aim to make healthy eating enjoyable and accessible, aligning with a lifestyle that prioritizes both taste and nutritional benefits. # Product Clean Simple Eats offers a range of protein powders, available in various flavors such as Simply Vanilla, Snickerdoodle, Strawberry Cheesecake, Cake Batter, Caramel Toffee, Chocolate Peanut Butter, Coconut Cream, Cookies 'N Cream, Mint Chocolate Cookie, White Chocolate Peppermint, and Chocolate Brownie Batter. The protein powders come in individual pouches, each containing 20g of whey protein and no artificial ingredients. These powders are designed for individuals looking for a convenient and tasty way to supplement their protein intake, emphasizing both nutritional benefits and enjoyable flavors. The brand highlights the option to create a variety pack, allowing customers to mix and match their favorite flavors, catering to those who appreciate customization and variety in their protein consumption. # Visual style The ad has a bright and clean aesthetic with a peach background. The product packaging is visually appealing, with clear images of each flavor. The editing style includes quick cuts to showcase the variety of flavors. The production quality is polished, creating a professional commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The ad showcases multiple pouches of Clean Simple Eats protein powder.

# Ad summary This mobile-first social media ad promotes Clean Simple Eats protein powder and their build-your-own variety pack. The ad showcases the different flavors available, emphasizing the ability to mix and match. The ad is visually appealing and uses text overlays to highlight key selling points. # Brand positioning Clean Simple Eats positions itself as a provider of delicious and nutritious protein powders. The brand offers a variety of dessert-inspired flavors, appealing to consumers who want to enjoy their protein intake without sacrificing taste. The emphasis on 'clean' implies a focus on quality ingredients and health-conscious formulations, contrasting with traditional protein powders that may be perceived as bland or artificial. The brand cultivates a fun and indulgent tone. CSE occupies a space in the market that values both health and flavor, making it a desirable option for consumers seeking a guilt-free treat. # Product The advertised product is Clean Simple Eats protein powder, available in a variety of dessert-inspired flavors such as 'Chocolate Peanut Butter,' 'Simply Vanilla,' and 'Cake Batter.' The powders are packaged in individual serving pouches. A key selling point is the 'Build Your Own Protein Variety Pack,' which allows customers to mix and match six different flavors. Each serving contains 20g of protein, derived from whey, and is designed as a dietary supplement. The product addresses the purchase barrier of flavor fatigue by offering variety and also appeals to customers wanting to indulge in dessert flavors while maintaining a healthy lifestyle. The ad conveys that these protein powders are a delicious and convenient way to increase protein intake. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clean graphics. The editing style is simple with static shots and smooth transitions. The color palette is soft and inviting, and the overall production quality is high-end, which supports the brand's image of quality and deliciousness. The pacing is slow and consistent, allowing viewers to take in the variety of flavors offered. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a static display of Clean Simple Eats protein powder packets arranged in a grid. - 00:02–00:08 The camera zooms in and out, showcasing each different flavor of protein powder available in the build-your-own variety pack.

# Ad summary This ad for Clean Simple Eats promotes the ability to customize your own protein variety pack and highlights the different flavor options available. # Brand positioning Clean Simple Eats presents itself as a health-conscious brand, promoting clean eating through its range of protein powders. The brand emphasizes simple ingredients and crave-worthy flavors, appealing to those seeking a balance between health and enjoyment. Its approach pushes against the norm of bland or artificial-tasting protein supplements, opting instead for functional yet delicious products. The brand positions itself in the consumer's mind as a go-to choice for those unwilling to compromise on taste or quality in their fitness journey, aligning with a lifestyle that values both health and satisfaction. # Product The advertised product is Clean Simple Eats Protein Powder, available in various dessert-inspired flavors. Each serving contains 20 grams of whey protein and is formulated without artificial ingredients. The protein powders are designed to be mixed and matched in a custom variety pack, allowing customers to choose up to six different flavors. The ad showcases flavors like Simply Vanilla, Snickerdoodle, Strawberry Cheesecake, Cake Batter, Caramel Toffee, Chocolate Peanut Butter, Coconut Cream, Cookies 'N Cream, Mint Chocolate Cookie, White Chocolate Peppermint, and Chocolate Brownie Batter. Each flavor is visually represented on the packaging with an image of the corresponding dessert or flavor profile. This offering addresses the purchase barrier of flavor commitment by allowing consumers to sample multiple options and caters to individuals seeking a variety of protein sources. # Visual style The ad features a clean and colorful aesthetic, with a focus on showcasing the variety of flavors offered. The editing style is smooth, with static shots and slow pans to display the protein powder options. The production quality appears polished, resembling a typical commercial ad. The pacing is consistent, allowing viewers to see each flavor clearly. The product actions are timed to coincide with the music beat, creating an audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The ad opens with a text overlay displaying the brand name and advertising the protein variety pack. Different flavors of protein powder are showcased.

# Ad summary The ad showcases the creator making protein S'more pudding cups. # Brand positioning The brand positions itself as a provider of protein-rich treats that can be enjoyed every day without guilt. It aligns with a healthy and active lifestyle, promoting the idea that indulging in sweets doesn't have to be off-limits. The brand appears to push against the norm of traditional high-calorie desserts by offering a functional alternative. The overall positioning is functional by offering healthy, delicious snacks. # Product The product is a protein S'more pudding cup, designed as a healthy alternative to traditional s'mores. It is created by mixing protein powder (S'more flavor), yogurt, honey, and other ingredients such as bananas and whipped cream. The ad highlights that this treat can be enjoyed every day. The product aims to address the purchase barrier of guilt associated with eating desserts, by offering a protein-rich, guilt-free option. The ingredients and preparation are simple and quick, making it an accessible treat for anyone to make at home. # Visual style The ad has a polished, bright aesthetic with a clean, modern kitchen setting. The editing style includes quick cuts to maintain a fast pace. The production quality is high, lending a commercial feel while retaining a personal touch through the creator's direct address and home setting. The pacing is consistent at a moderately fast tempo, with cuts timed to the music, enhancing the ad's rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator doing a dance in a kitchen, implying excitement and energy. This introduction is intended to grab the viewer's attention and set a positive, fun tone. The creator's confident demeanor conveys a sense of authenticity. - 00:01–00:07 00:01–00:07 The creator then starts making the pudding cups. This segment shows the step-by-step process of mixing protein powder, yogurt, and honey in a bowl. This sequence aims to demonstrate the simplicity and ease of preparing the treat, encouraging viewers to try it themselves. The visual style is straightforward, focusing on the process. - 00:07–00:18 00:07–00:18 The creator layers the mixture with other ingredients in a cup, adding whipped cream and banana slices. This sequence continues to illustrate the creation of the pudding cup, emphasizing the delicious and appealing nature of the ingredients and final product. - 00:18–00:27 00:18–00:27 The creator presents the finished pudding cup to the camera, takes a bite, and shows obvious satisfaction. The facial expression and gestures communicate the treat's deliciousness and the creator's enjoyment of it. This is intended to entice the viewer to want to try the product. - 00:27–00:33 00:27–00:33 The creator continues to dance and enjoy the pudding cup, reinforcing the idea that this is a fun and guilt-free treat. The continued enthusiasm and energy serve to further persuade the viewer of the product's appeal.

# Ad summary This ad showcases Clean Simple Eats protein powder and variety packs available at Walmart. Happy customers are seen holding and interacting with the products in the store, emphasizing the convenience and availability of the brand at Walmart. # Brand positioning Clean Simple Eats is presented as a brand focused on providing "the best tasting clean protein" that is now conveniently available at Walmart. The brand promotes a healthy lifestyle with emphasis on providing easy-to-shop, clean protein options, implying a focus on simple, wholesome ingredients. The brand's positioning seems to target consumers who value health and convenience, making it easier to maintain their dietary goals. # Product The ad features Clean Simple Eats protein powder and protein variety packs. The protein powder is highlighted as "the best tasting clean protein," available in various flavors. The variety packs offer an assortment of flavors, catering to those who want to sample different options. Both products are emphasized as being available at Walmart, addressing the purchase barrier of accessibility and making them more convenient to acquire. # Visual style The ad has a bright and cheerful aesthetic with clean, well-lit shots. It combines static shots with quick cuts to maintain a brisk pace. The production quality appears polished, lending a commercial feel. The visual motif is based around showcasing the products in a retail environment, highlighting their availability and integration into everyday shopping routines. The pacing is consistent, with cuts timed to coincide with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a shot of Clean Simple Eats protein powder and variety packs being held up in front of a Walmart storefront. - 00:03–00:05 A shot of a couple in a Walmart aisle, smiling and holding the protein powder and variety packs, emphasizes the availability of the product in-store. - 00:05–00:06 A woman is shown sitting in a shopping cart in a Walmart aisle, holding the products and smiling, highlighting the fun and accessible shopping experience. - 00:06–00:08 The ad repeats the initial shot of the protein powder and variety packs in front of the Walmart storefront. - 00:08–00:10 The ad repeats the shot of the couple in the Walmart aisle. - 00:10–00:11 The ad repeats the shot of the woman in the shopping cart.

# Ad summary This ad shows how to make an iced s'mores protein coffee using Clean Simple Eats S'mores flavored protein powder. # Brand positioning Clean Simple Eats is presented as a health and wellness brand specializing in protein powders. The ad promotes the use of protein powder as a way to elevate and customize coffee drinks without sacrificing nutrition. The brand is positioning itself as being able to bring fun and flavor to health and wellness by creating tasty protein powders. # Product The product featured in the ad is Clean Simple Eats S'mores flavored protein powder. It is advertised as a way to create an iced s'mores "proffee." The product is packaged in a bag that shows it has 20g of protein, whey protein isolate, and 90 calories. # Visual style The visual style of the ad is clean and bright with a focus on the product and the process of making the drink. The editing style is quick cuts that keep the viewer engaged. The production quality is high, with clear shots and good lighting. The pacing is fast, with a cut about every second. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A person makes an iced s'mores proffee using protein powder. - 00:03–00:05 The person spoons vanilla cream along the sides of an empty glass. - 00:05–00:06 The person fills the glass with ice. - 00:06–00:07 The person puts a scoop of s'mores protein powder into a shaker. - 00:07–00:08 The person pours liquid from the shaker into the glass. - 00:08–00:10 The person stirs chocolate syrup. - 00:10–00:11 The person pours the chocolate syrup into the glass. - 00:11–00:13 The person makes vanilla cream with the protein powder. - 00:13–00:14 The person pours the vanilla cream into the glass. - 00:14–00:16 The person mixes the ingredients in the glass.

# Ad summary A creator shows how to make a protein-powder-boosted tiramisu using Clean Simple Eats protein powder. # Brand positioning Clean Simple Eats is presented as a better-for-you brand in the health and wellness space, offering protein powder that is formulated to be easy on digestion and contains added digestive enzymes. In this ad, it is explicitly positioned as a tasty and efficient way to boost the protein content of a classic dessert. The brand aligns with a lifestyle that values health, wellness, and mindful eating, offering a convenient way to enjoy treats without compromising nutritional goals. It positions itself as a modern option by using a creator to showcase its products and ignoring the competitor behaviors that use overly technical jargon. # Product Clean Simple Eats offers a variety pack of protein powders in single-serving packets. Each flavor is designed to be easy to digest, with added digestive enzymes and whey protein. In this ad, the creator shows how to use the protein powder to make a tiramisu that contains 310 calories and 38 grams of protein, making it a convenient and guilt-free treat. Clean Simple Eats protein powder is presented as a functional and easy addition to your diet. The purchase barrier is addressed by saying the product is easily digested. # Visual style The ad is filmed in a bright and modern kitchen with natural lighting, creating a casual and approachable aesthetic. The editing style is smooth with quick cuts to show each ingredient and step. The overall production quality has a polished UGC feel, supporting the tone and attracting a health-conscious audience. The pacing is upbeat, matching the energy of the presenter, and the cuts are timed to highlight product actions. # Benefits - [object Object] # Features - [object Object] # Call to action You can use my discount code SMALLERSAM, all caps, no space to save at cleansimpleeats.com. # Point of view - [object Object] # Storyline - 00:00–00:15 The creator displays a bowl of tiramisu and explains that she is about to catch up on reality tv, and then says, "Let me show you how to make it." - 00:16–00:20 The creator shows how to make the tiramisu by first adding instant espresso to a glass, stating that Nescafe Gold is the best. - 00:20–00:32 She adds some sugar-free sweetener in the butter pecan flavor and then shows the 0% plain Greek yogurt that will be used. - 00:35–00:46 The creator shows the Clean Simple Eats variety pack of protein powder and is thinking about using the snickerdoodle or vanilla flavor. She decides on using the simply vanilla flavor packet. - 00:46–01:04 The creator pours the protein powder into the bowl with the Greek yogurt and mixes it up. She states that Clean Simple Eats is formulated to be easy on digestion with added digestive enzymes, and it will thin it out when added to Greek yogurt. She ends by saying you can use the discount code SMALLERSAM to save money on the product. - 01:04–01:18 The creator adds 2 tablespoons of sugar-free cheesecake Jell-O pudding mix and a splash of vanilla. - 01:18–01:30 She states that mini Nilla cookies are her favorite hack and that they're only 140 calories for 20 wafers. Then she shows the espresso, and she plans on dipping 10 cookies in it to make it more tiramisu-y. - 01:30–01:41 The creator dips the wafers in the protein powder and yogurt mixture, then sprinkles cocoa powder on top. - 01:42–01:49 The tiramisu is complete, and she tastes it, raving about how good it is.

# Ad summary An influencer creates a healthy, high-protein version of sour candy grapes. First, she shows what frozen sour candy grapes are like, then she shows how to make high-protein grapes with lemon juice, sour candy watermelon clear protein powder, and zero sugar strawberry Jell-O mix. # Brand positioning Clean Simple Eats is presented as a healthy alternative to traditional snack food, offering a Sour Candy Watermelon flavored clear protein powder that's low in calories and high in protein. The brand's positioning is functional, focusing on health and wellness by providing clean eating options. The ad shows that the brand is pushing against the norm of traditional candy by offering protein-infused replacements. The brand positions itself as a provider of simple solutions for health-conscious consumers. # Product The featured product is Clean Simple Eats Sour Candy Watermelon clear protein powder. It contains 90 calories and 20 grams of protein per scoop. It's used to enhance the nutritional value of a grape snack while adding sour watermelon flavor. The clear protein aspect implies it mixes without cloudiness or chalkiness. The product can be used to make a high protein version of the sour candy grapes that are highlighted at the beginning of the video. The ad is designed to show that the product helps make a dessert that is healthy but still enjoyable. # Visual style The ad has a UGC feel, shot selfie-style in the influencer's car. The editing is straightforward with minimal transitions. The video has a natural, unfiltered aesthetic, with consistent pacing maintained throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action use 'SMALLERSAM' to save # Point of view - [object Object] # Storyline - 00:00–00:04 A woman shows frozen sour candy grapes. - 00:02–00:04 She comments that they're the perfect high protein snack. - 00:05–00:07 She shows the grapes without any of the ingredients. - 00:11–00:17 She squeezes lemon juice into a bowl of grapes. - 00:18–00:22 She continues, stating that they are already washed. - 00:26–00:36 She holds a container of the protein powder. - 00:41–00:56 She pours two scoops into the bowl. - 00:56–01:04 She then shows a box of strawberry Jell-O mix and adds a tablespoon to the grapes. - 01:05–01:08 She puts the lid on and shakes the bowl. - 01:09–01:12 She states that the grapes are 'fruit riot whoo'. - 01:12–01:18 She tastes and comments on the grapes.

# Ad summary This ad features three flavors of Clean Simple Eats protein powder: Cake Batter, Simply Vanilla, and Caramel Toffee. A hand pours protein powder from a blender into a glass. # Brand positioning Clean Simple Eats is presented as a health-conscious brand focused on providing convenient and nutritious options for a healthy lifestyle. The ad highlights key product attributes such as high protein content (20g), zero added sugar, and low calorie count (90 calories), suggesting the brand aims to occupy the space of guilt-free indulgence and efficient nutrition. Clean Simple Eats aims to simplify healthy eating habits, appealing to individuals seeking quick and delicious solutions without compromising on their wellness goals. The brand positions itself as a modern and accessible option, emphasizing both taste and health benefits. It appears to ignore the traditional norms of overly processed or artificially sweetened protein products. # Product The product featured in the ad is Clean Simple Eats Protein Powder, available in three flavors: Cake Batter, Simply Vanilla, and Caramel Toffee. Each flavor is designed to provide 20g of protein with zero added sugar and only 90 calories per serving, emphasizing its health benefits. The protein powder is aimed at health-conscious individuals looking for a convenient way to increase their protein intake without added sugar or excess calories. The ad showcases a use case where the protein powder is blended into a drink, suggesting it is easy to prepare and consume. By highlighting flavors like Cake Batter, the product aims to overcome the common perception that protein powders are bland or unappetizing, making it more appealing and accessible to a wider audience. This presentation is geared to encourage the customer that this product tastes delicious and is beneficial to their health. # Visual style The ad has a clean, polished visual style. The production quality appears high, with studio-shot lighting and a focus on showcasing the product in an appealing way. The ad uses a flatlay-style composition with a soft color palette, enhancing the visual appeal and making it easy to scan in a social media feed. The typography is large and bold, making it easy to read. # Hooks Headline: 20g PROTEIN ZERO ADDED SUGAR 90 CALORIES # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting key nutritional information about the product, including 20g of protein, zero added sugar, and 90 calories. The intention here is to capture the viewer's attention with the product's health benefits upfront. This is told from the brand's perspective. - A hand pours protein powder from a blender into a glass. The intention is to demonstrate how the protein powder can be used to make a shake, showing it is easy to use and create a delicious beverage, told from the brand's perspective. - The ad also features three different flavors of Clean Simple Eats protein powder, including Cake Batter, Simply Vanilla, and Caramel Toffee. The intention is to emphasize the variety of options and flavor appeal, communicated from the brand's perspective.