How CapCut Advertises on Meta

# Ad summary This ad promotes the various features of the AutoCut app, including its AI-powered tools for photo and video editing, translation, avatar creation, captioning, and text templates. # Brand positioning AutoCut is presented as an innovative app that uses AI technology to simplify and enhance video and photo editing. The brand aims to occupy the space of user-friendly, technologically advanced creativity tools for social media and content creation. AutoCut appeals to users who value efficiency and sophisticated features, offering tools like AI-driven translations, avatar generation, auto-captioning, and text templates. By promoting the simplicity of its features, AutoCut positions itself as a forward-thinking brand that caters to both casual users and content creators, making advanced editing capabilities accessible to everyone. # Product AutoCut is an AI-powered mobile app designed for simplifying and enhancing video and photo editing. It provides tools for AI video and photo editing, AutoCut, AI Music, AI Video, AI voice, and templates. The AI Translator feature enables automatic language translation with an option to match mouth movements to the translated speech. The AI Dialogue Scene allows users to create animated dialogues using AI avatars. AutoCut also provides auto-captioning that generates animated captions with emojis, and the app offers various text templates. AutoCut aims to make video and photo editing more accessible and efficient for all users. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the app's interface and features. The editing style uses quick cuts to transition between different features and examples. The production quality is high-end, with vibrant colors and clear visuals that highlight the app's functionality. The pacing is fast, with cuts every 2-3 seconds, keeping the viewer engaged and informed. Visuals are timed to align with the features being demonstrated, creating a seamless audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad showcases the interface of the AutoCut app on a mobile device, highlighting its various features and tools. - 00:03–00:05 It transitions to demonstrating the AutoCut feature, which allows users to automatically edit videos, focusing on vlog content. - 00:06–00:08 The ad then showcases the AI Translator feature, displaying how it can translate languages and match mouth movements. - 00:09–00:11 Next, it demonstrates the AI Dialogue Scene, which creates animated dialogues using AI avatars and customizable voices. - 00:12–00:14 The ad highlights the AI Avatar feature, which allows users to create personalized avatars. - 00:15–00:17 It moves on to showcase the Auto Caption feature, which adds animated captions with emojis to videos. - 00:18–00:20 The ad then demonstrates the Text Template feature, which provides customizable text templates for videos. - 00:21–00:23 Finally, the ad shows the Effects feature, offering various visual effects to enhance videos.

# Ad summary This ad for CapCut focuses on how easy it is to create professional posters with the app, using the example of a shaker bottle. # Brand positioning CapCut is presented as a tool to create professional-looking posters easily on your phone. It positions itself as modern, innovative, and user-friendly, making graphic design accessible to everyone. The brand contrasts itself to "old-school" design methods. # Product CapCut is described as a phone app that can be used to create professional posters easily. The app simplifies the process of graphic design, enabling users to achieve professional-looking results without needing extensive skills or resources. The key benefit highlighted is its ability to transform an ordinary phone into a tool for creating high-quality visual content. # Visual style The ad has a modern and clean visual style with a blue and white color scheme, suggesting technology and innovation. The imagery is minimalist and uses digital mockups and abstract backgrounds to emphasize the app's capabilities. The overall aesthetic conveys a sense of ease and professionalism. # Hooks Headline: RIP desain old-school. # Benefits - [object Object] # Call to action Coba Sekarang # Point of view - [object Object] - [object Object] # Storyline - The top caption dismisses traditional design methods as old-school to establish that CapCut is modern and innovative. - The next line emphasizes the key benefit: combining a phone (HP) with CapCut equals professional poster creation, presented from the brand's perspective. - The black CTA button prompts the user to "Coba Sekarang", conveying an invitation from the brand to try the app now.

# Ad summary This ad by CapCut uses a before and after image to demonstrate the software's capabilities, showing a woman with and without editing. # Brand positioning CapCut is presented as a user-friendly, accessible video editing and creation app designed for mobile creators. It emphasizes ease of use and aims to empower users to create quality content, regardless of their editing experience. The brand caters to both casual and semi-professional creators, positioning itself as a tool that simplifies and enhances video editing for social media. # Product CapCut is presented as a video editing software that allows users to edit footage. It is designed for content creators of all types, from casual users to semi-professionals. The ad highlights the capability to smooth skin and remove blemishes in footage, resulting in a more polished and professional look. The software allows users to smooth skin, remove blemishes, and enhance their overall appearance. # Visual style The ad has a clean and modern design, using a soft color palette with a blue background and light accents. The visual elements are clearly arranged to highlight the before-and-after transformation. The images are well-lit and the models are naturally presented. The aesthetic is minimalist, likely designed to convey a sense of ease and accessibility. # Hooks Headline: CapCut # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by featuring the CapCut logo and the tagline "menyelamatkan footage pentingmu," which translates to "saving your important footage." This aims to set the scene and immediately present the app's core value proposition from the brand's perspective: safeguarding precious video content. - It then transitions to a side-by-side comparison of a woman before and after using CapCut's features. On the left, labeled "Sebelumnya" (Before), she has a natural look with visible freckles, while on the right, labeled "Sesudahnya" (After), her skin appears smoother and her features are enhanced. This comparison, experienced from the customer's perspective, aims to visually demonstrate the app's editing capabilities and their impact. - A dialogue box appears featuring the text "Rambut bergelombang besar, bintik-bintik dihilangkan, riasan yang menawan", translating to "Big wavy hair, freckles removed, charming makeup". It appears to showcase the key features that have been applied to achieve the 'after' look. This narrative beat is from the brand’s point of view.

# Ad summary This ad from CapCut advertises the app's capabilities, specifically its ability to emulate K-pop-style photo filters and effects. The ad features a person in four different poses arranged in a grid with a filter effect. # Brand positioning CapCut is presented as a modern, trend-focused, and accessible app designed to help users easily create engaging and visually appealing content. The brand aims to occupy the space of accessible creativity and viral trends, providing users with simple tools to participate in popular online styles. It aligns with the values of ease and user-generated content, pushing against the need for professional editing skills or expensive software. CapCut's positioning is functional, focusing on simplicity and efficiency in content creation, and emotional, by enabling users to express themselves creatively and participate in popular trends. # Product CapCut is presented as a user-friendly mobile app that allows individuals to easily create and edit videos and images. The ad specifically highlights the app's ability to emulate K-pop-style photo filters and effects. It provides a quick and easy way for users to engage with trending styles. The product is suitable for anyone interested in creating visually appealing content for social media, especially those who want to participate in viral trends. The ad's language and visuals demonstrate the ease with which users can transform their photos to match a specific aesthetic, making it accessible to a broad audience without requiring advanced skills. # Visual style The ad has a playful, scrapbook-style aesthetic with a soft color palette and vintage-inspired design elements. The production quality appears to be a blend of platform-native and lo-fi aesthetics. The image treatment includes a filter that gives the photo a slightly faded or vintage look. Typography is clean and legible, and the integration of handwritten-style text adds a personal touch. The overall style mimics platform trends while also maintaining a cohesive brand aesthetic, enhancing scannability and stop power in feed. # Hooks Headline: Gaya foto K-pop lagi viral # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The CapCut logo appears followed by text that describes the featured photo style as trending. This is meant to immediately grab attention and introduce the ad's core theme from CapCut's perspective. - The ad then showcases the transformation of a person's photo into a grid of four images. This is shown from the brand's perspective as a demonstration of the app's functionality. - The ad then shows the final photo with a vintage filter and floral accents from a customer's perspective, meant to emulate popular online styles.

# Ad summary This ad promotes CapCut as a solution for creating ID photos for school, emphasizing its convenience and cost-effectiveness compared to traditional photo studios. # Brand positioning CapCut is presented as a user-friendly and cost-effective solution for photo and video editing needs. The brand positions itself as an accessible alternative to professional studios, focusing on convenience and affordability. It targets users who need quick and easy editing tools without the high costs associated with traditional services. The brand pushes against the cost of professional photography and promotes a DIY approach. # Product CapCut is a free mobile application designed for photo and video editing. The ad specifically highlights its utility in creating ID photos for school, framing it as a life hack for students. CapCut addresses the pain point of expensive studio photos by offering a free and easy-to-use alternative. The ad implies that CapCut simplifies the process of creating ID photos, making it accessible for anyone, regardless of their editing skills or budget. # Visual style The ad has a clean, modern visual style with a pastel color palette and simple graphic elements. The use of a gradient background and white accents gives it a light and airy feel. The overall aesthetic is youthful and approachable, aligning with the target audience of students. The ad emulates a mobile-first design, making it scannable and engaging in social media feeds. # Hooks Headline: Life hack: Foto ID untuk sekolah jadi gampang. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by presenting a 'life hack' for creating school ID photos, immediately grabbing the viewer's attention by promising a useful tip. The story is told from the brand's perspective, aiming to position CapCut as an innovative and helpful tool. - The narrative then contrasts expensive photo studios with the free availability of CapCut, highlighting the cost-saving benefit of the app. This is told from the brand's perspective, reinforcing the value proposition of CapCut as an affordable alternative. - Finally, the ad visually demonstrates the transformation of a casual photo into a professional-looking ID photo using CapCut, illustrating the app's functionality and ease of use. The brand is showing the value of the app through visual example.

# Ad summary This ad promotes the AI Lab function in CapCut. It demonstrates how a user can upload a photo, type a prompt, and generate a video, showing the user interface and end result. # Brand positioning CapCut is presented as a user-friendly mobile video editing app. The ad shows off CapCut's advanced AI capabilities, making it stand out as a modern and innovative tool for creating engaging videos. It caters to users who want to leverage trending styles without requiring advanced editing skills, making it an accessible and efficient choice for content creation. # Product The featured product is the AI Lab function within the CapCut app. It is designed to generate videos from uploaded photos using AI technology. Users upload a photo, enter a text prompt describing the desired video content, and the AI Lab generates a video based on the provided input. The ad emphasizes the ease and speed of creating viral-style AI videos, addressing the barrier of needing advanced skills or time-consuming editing processes. The AI Lab feature is positioned as a way to quickly and effortlessly produce high-quality, trendy videos. # Visual style The ad has a hybrid feel, blending a polished commercial aesthetic with the raw authenticity of user-generated content. It features quick cuts to highlight the app's functionality and demonstrate its ease of use. The color grading is bright and vibrant, typical of modern mobile app ads. The pacing is fast, with numerous cuts per minute, timed to match the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by referencing viral AI videos, positioning CapCut as the tool to create these trendy videos. - 00:02–00:03 00:02–00:03 The ad transitions to showing the CapCut app interface, setting up a first-person perspective as if the viewer is navigating the app. - 00:03–00:04 00:03–00:04 The ad goes to the AI lab feature within the CapCut app. - 00:04–00:07 00:04–00:07 The ad uploads a photo to the AI lab feature, and enters a text prompt. - 00:07–00:11 00:07–00:11 The ad presents the final generated AI video. - 00:11–00:14 00:11–00:14 The ad provides a download link for CapCut, turning the end of the demonstration into a call to action.

# Ad summary This ad demonstrates how to use the CapCut app to create a filter that puts your face on a World Cup live broadcast. # Brand positioning CapCut is presented as a user-friendly mobile video editing application that allows users to easily create viral content. The ad showcases CapCut's AI capabilities, suggesting it is an innovative and accessible tool for remixing video content. # Product CapCut is showcased as a mobile video editing application that allows users to create AI-generated content. The ad specifically highlights the 'Seedance 2.0' feature, which enables users to remix their face into viral content. It promotes an easy way to insert oneself into a World Cup live broadcast. The app is designed for quick and simple use, with a clear and intuitive interface and AI-powered editing. # Visual style The ad utilizes a hybrid visual style, combining a live broadcast capture with screen recordings to demonstrate app use. The editing is quick, with frequent cuts between the woman at the game and the CapCut app interface. The production quality varies, with the live broadcast footage appearing more professional and the screen recordings having a UGC feel. The pacing is fast, around 200 BPM, designed to keep viewers engaged through rapid visual changes. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A young woman is watching a World Cup soccer game. She smiles, and is aware that she is being broadcast on the stadium's live camera. - 00:04–00:05 00:04–00:05: The perspective shifts to a screen recording of a hand selecting the CapCut app on a phone. - 00:05–00:06 00:05–00:06: The screen recording shows the user in the CapCut app, selecting the 'AI Lab' feature. - 00:06–00:08 00:06–00:08: The screen recording shows the user in the CapCut app, selecting the 'Seedance 2.0' feature. - 00:08–00:12 00:08–00:12: The screen recording shows the user in the CapCut app, uploading the image of the woman at the game. The user is creating AI-generated content by uploading a photo of themselves. - 00:12–00:15 00:12–00:15: The perspective returns to the woman watching the World Cup game. She smiles again, as if to acknowledge the viewer's efforts in replicating the moment.

# Ad summary This ad for the CapCut app aims to engage the target audience by presenting common challenges associated with finding the right style and demonstrates how CapCut can quickly generate unique designs using AI. It highlights the speed and ease of creating content through a straightforward prompt. # Brand positioning CapCut is an all-in-one video editing and graphic design platform for creating content on the go. The brand presents itself as an easily accessible tool for all users, offering advanced AI capabilities while maintaining a user-friendly interface. It aligns with the lifestyle of creators who need speed and simplicity in their design process. Rather than showcasing complex editing processes, CapCut focuses on ease and efficiency, emphasizing its AI's ability to quickly generate ideas and visuals from simple prompts. This positioning helps CapCut appeal to users who are not necessarily professional designers but still want high-quality creative output. # Product The product being advertised is the AI image generation feature within the CapCut mobile application. This feature allows users to input a text prompt, and the AI will generate images based on that prompt in seconds. The product aims to make content creation easier and faster by removing the need for manual design work. It's designed for users who want to quickly visualize their ideas without professional design skills. The key USPs highlighted are its speed, simplicity, and the ability to generate unique visuals with just a text prompt. The ad specifically addresses the pain point of struggling to find the right style and positions CapCut as a practical solution for generating content quickly. # Visual style The ad features a clean and modern aesthetic, combining real-life scenarios with digitally generated images. The editing style includes quick cuts to maintain a fast pace, especially when showcasing the AI image generation process. The production quality appears polished, blending UGC-style scenes with professional graphics. The pacing is fast, with numerous cuts per minute, which keeps the ad engaging and highlights the app's speed. The text and visuals are timed to align with the voiceover, reinforcing the message. The overall visual style leans towards a tech-forward, user-friendly presentation, suitable for a young, digitally active audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Coba CapCut sekarang. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by posing a common problem: spending too much time searching for the perfect style. The intention is to immediately grab the attention of viewers who struggle with design decisions. - 00:01–00:03 This beat shows someone scrolling through design options on a laptop, only to find the results ordinary. This emphasizes the frustration of endless searching and underscores the need for a better solution. The perspective is from the user's experience, visually represented by the chaotic 'thinking bubble' above the laptop. - 00:03–00:04 The ad introduces CapCut as the solution. The interface of the CapCut app is shown, highlighting its ease of use and accessibility. - 00:04–00:07 Next, the ad shows the AI feature where users can input their ideas with a prompt, immediately followed by visually stunning image results generated by the AI within seconds. - 00:07–00:10 The ad concludes by restating the key benefits—faster and more practical content creation. This reinforces the value proposition and encourages viewers to try CapCut.

# Ad summary The ad is a tutorial on how to make live broadcasts trend using CapCut's Seedance feature. It demonstrates how to upload an image, input a prompt, and then edit the generated video. # Brand positioning This ad promotes CapCut, a user-friendly mobile video editing app. The ad showcases the Seedance feature as a tool for creative expression, simplifying video creation and content trending. The focus is on making video editing accessible for anyone to easily create engaging content and capitalize on viral trends. # Product The ad features CapCut's Seedance, a feature that facilitates video creation from a single image and text prompt. The app helps users create videos quickly and easily with AI. By selecting the Seedance tool, uploading an image, and entering a text prompt, users can generate a trending live broadcast video. This is designed to lower the barrier to content creation and help users capitalize on viral trends. # Visual style The ad has a tutorial style with screen recording. The production quality is clean and polished. The pacing is quick, with swift transitions from one screen to another. The text on screen appears to be synched with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a shot of a woman at a baseball game, setting the stage for the tutorial. - 00:04–00:06 00:04–00:06 The ad transitions to a screen recording of a hand tapping the CapCut app icon, highlighting the first step in the tutorial. - 00:06–00:08 00:06–00:08 The hand then taps on the 'AI Lab' option within the CapCut interface, guiding users to the tool featured in this ad. - 00:08–00:10 00:08–00:10 The hand taps 'Seedance 2.0', and the screen shows the prompt input area, demonstrating how to input the text prompt. - 00:10–00:12 00:10–00:12 The hand taps the add media button and then selects the image of the woman from the baseball game, demonstrating the image upload process. - 00:12–00:15 00:12–00:15 The ad cuts back to the original shot of the woman at the baseball game.

# Ad summary This ad demonstrates CapCut's AI lab feature. The ad highlights how the app can transform a regular photo into an AI-generated video. It shows the process from uploading a photo, writing a prompt, and generating the video. # Brand positioning The ad promotes CapCut, a user-friendly, AI-driven video editing app. The brand aims to position itself as an accessible tool for creating high-quality video content. CapCut encourages users to experiment with AI to transform images into dynamic videos, empowering anyone to produce engaging content. The brand focuses on ease of use and creative possibilities, which goes against the norms of more complex video editing software. # Product The product featured in this ad is the Lab AI tool within the CapCut video editing app. It allows users to generate videos from photos using AI technology. The ad shows how to upload a photo, enter a text prompt describing the desired video style, and then generate an AI video. The app appears designed for users of all skill levels. It addresses the potential purchase barrier of technical video editing skill by providing accessible AI tools within a mobile app. # Visual style The ad has a UGC style, interspersed with screen recordings of the app. The fast cuts and screen recordings are well-suited for social media, emulating the pace of trending videos. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Ayo coba sekarang! # Point of view - [object Object] # Storyline - 00:01–00:04 The ad opens with a clip of a woman at a baseball game. - 00:02–00:04 Then a question appears, asking the user if they want to make their own KBO live broadcast video. - 00:04–00:06 The ad transitions to a screen recording of the CapCut app. The screen recording highlights the Lab AI feature within CapCut. - 00:06–00:07 A cursor taps on the Lab AI button, taking the viewer to a screen with text prompts. - 00:07–00:10 The viewer is taken to a text message screen within the app where they can generate their AI prompt. - 00:09–00:10 After creating the prompt, the AI generates a video. - 00:10–00:12 The ad returns to the clip of the woman at the baseball game. A final line of text invites the viewer to try it out now. - 00:13–00:15 The ad ends with the CapCut logo and App Store options.

# Ad summary This ad demonstrates how to create fake KBO live stream videos using CapCut AI. It shows the steps to upload a photo, type a prompt, and generate a video that looks like a realistic 4K broadcast. # Brand positioning CapCut is presented as a tool for creating viral content. The ad showcases how the app can be used to make fake KBO live stream videos, tapping into a trend to show users how to participate. CapCut's positioning is functional, emphasizing simplicity and ease of use, allowing anyone to create engaging videos quickly. # Product CapCut is a video editing app that allows users to generate AI-based videos using photos and text prompts. The ad demonstrates the AI Lab feature, where users can upload a photo, type a prompt such as "Realistic 4K KBO live broadcast shot, with natural skin texture, messy hair, and an authentic unposed look," and generate a video. The app requires credits for video generation, implying a freemium model. This functionality is presented as a way to easily participate in trending content formats without needing advanced video editing skills. # Visual style The ad has a casual, UGC-style aesthetic. It uses quick cuts and screen recordings to demonstrate the app's functionality. The production quality is relatively polished, but the focus is on demonstrating the steps rather than creating a high-end commercial. The pacing is quick, reflecting the fast-moving nature of short-form video trends. Audio-visual sync is present in that the cuts are timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by asking if the viewer has seen fake KBO live stream clips going viral. - 00:03–00:06 The creator explains that everyone is making fake baseball live stream videos now, indicating a trend. - 00:06–00:07 The creator offers to show the viewer how to make one in CapCut, transitioning into a tutorial. - 00:07–00:08 The screen shows the CapCut app interface and the creator directs the viewer to go to AI Lab. - 00:09–00:09 The creator instructs the viewer to upload a photo. - 00:09–00:11 The creator instructs the viewer to type a prompt, showing a prompt being typed. - 00:11–00:15 The creator tells the viewer to generate the video, showing the generation process and the final result. - 00:15–00:17 The ad displays the CapCut logo and directs the user to download the app.

# Ad summary This ad showcases the CapCut app and its AI image and video capabilities. It shows a young woman at a baseball game, then transitions to showing the CapCut app interface and AI editing features. # Brand positioning CapCut is presented as an easy-to-use and accessible video editing app designed to help users create professional-looking content quickly. The brand occupies a space in the market for accessible AI-powered tools that simplify video creation, making it easier for anyone to generate visually appealing videos. CapCut positions itself as a tool that simplifies the video editing process, enabling users to produce high-quality results with minimal effort, pushing against the stereotype that video editing is complex and time-consuming. The brand positioning is functional, emphasizing the product's simplicity and efficiency. # Product CapCut is a video editing app that is being advertised for its AI Image and AI Video capabilities, enabling users to easily generate unique content. The ad shows how the app can quickly turn a photo of a woman into an animation of a baseball game. The app is designed for anyone looking to create video clips for things such as sports with ease and is positioned to simplify video creation with AI technology. The AI Image and AI Video features are highlighted as key USPs, simplifying the process and lowering the barrier to entry for users. # Visual style The ad has a polished and modern aesthetic, combining UGC-style shots with clear demonstrations of app functionality. The editing style includes quick cuts and transitions to maintain a fast pace, keeping the viewer engaged. The production quality is a hybrid, blending casual, selfie-style shots with professional graphics to showcase the app’s features. The pacing is quick, with cuts timed to the music's rhythm, enhancing the overall dynamic feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Segera coba CapCut! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts with a woman in a cream-colored sweater, looking directly at the camera. - 00:01–00:03 00:01–00:03 The perspective shifts to that of someone at a baseball game, watching a woman in a baseball jersey. This creates intrigue and implies a connection between the initial scene and the baseball game, framing the woman as the focal point. - 00:03–00:06 00:03–00:06 The scene changes to a screen recording of the CapCut app interface, showcasing its AI Image and AI Video functions. This introduces the product and its capabilities, offering a solution to the need for easy video creation. The perspective shifts to the brand's official demonstration. - 00:06–00:11 00:06–00:11 The ad returns to the woman from the beginning, then to the baseball scene, emphasizing how the app can generate sports-themed videos quickly. This demonstrates the app’s functionality, showing how users can leverage it to create sports footage. The woman’s perspective is highlighted through the visual transformation. - 00:11–00:15 00:11–00:15 The ad concludes with the CapCut logo and prompts for download, encouraging users to take action and try the app for themselves. The perspective is that of the brand, urging conversion.

# Ad summary This ad showcases the CapCut app's AI Lab feature, which enables users to generate videos from photos using AI-powered prompts, demonstrated by creating a fake KBO (Korean Baseball Organization) live stream. # Brand positioning CapCut is presented as an accessible and cutting-edge video editing tool. The brand embraces ease of use and the application of AI technology for creative video generation. It aligns with a tech-forward and creative lifestyle, pushing against the complexity often associated with video editing. CapCut promotes a functional yet modern brand positioning, highlighting its simplicity and AI-driven performance to enable users to effortlessly create engaging content. # Product The featured product is CapCut's AI Lab feature, which is designed to generate videos from user-uploaded photos based on provided AI prompts. It is presented as an easy-to-use tool for anyone to create viral content. Users upload a photo to the CapCut app, enter descriptive keywords, and the AI generates a video based on the input. The ad demonstrates creating a fake KBO live stream using this process, highlighting its utility for creating shareable, engaging videos. The ad addresses the barrier of complex video editing by showcasing the simplicity and speed of AI-driven video creation. # Visual style The ad features a hybrid aesthetic, combining UGC-style footage with polished app screen recordings. The editing style is quick-cut, maintaining a consistent pace. The visual motifs include screen recordings and split-screen comparisons to showcase the app's capabilities. The production quality balances the natural look of the presenter's video with the clean UI of the app, catering to a tech-savvy audience. The pacing is consistent throughout, with cuts timed to align with the voiceover to keep viewers engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad starts with a split-screen view of a young woman in a baseball jersey in a stadium setting. The top half shows a scoreboard graphic indicating a live baseball game, while the bottom half shows the same woman reacting with surprise, suggesting an authentic experience. This is meant to catch the viewer's attention with an engaging visual. - 00:04–00:05 00:04–00:05 The perspective shifts to a woman (Female 1) speaking directly to the camera from a home setting. She asks a question about creating a viral KBO live stream video, establishing the core problem/interest that the ad addresses. Her tone is friendly and conversational, presenting her as relatable. - 00:05–00:07 00:05–00:07 The viewpoint transitions to a screen recording of the CapCut app interface, explicitly showing the simplicity of accessing the app’s functions. The screen recording continues as it shows the path from the app home page to the AI Lab function. - 00:07–00:12 00:07–00:12 As the app screen recording continues, Female 1 narrates the process: uploading a photo, typing in keywords, and generating a video. The screen recording shows the UI displaying the AI prompt "Tembakan siaran langsung KBO 4K yang realistis, dengan tekstur kulit alami, rambut berantakan, dan tampilan yang autentik tanpa pose.16:9" (Realistic 4K KBO live stream, with natural skin texture, messy hair, and an authentic look without a pose.16:9). The on-screen process is meant to illustrate how quickly the AI can create a video. - 00:12–00:16 00:12–00:16 Returning to the screen recording, the AI-generated video is shown. The same woman from the opening scene is now in the style of a KBO live stream, illustrating the application of the app.

# Ad summary This ad promotes CapCut and how it can be used to create an AI generated sports highlight video. # Brand positioning This ad promotes CapCut as an easy to use editing app. The brand is positioning itself as a technologically advanced editing tool, highlighting the app's AI capabilities. The ad promotes the app's simplicity with the tagline “CapCut memudahkan Anda”, highlighting the app as being simple for the user to use. # Product This ad promotes CapCut as an editing app that provides AI image and AI video capability to easily create sports videos. The AI program allows a user to create video that focuses on the expressions of the person watching the game, creating realistic sports video clips. # Visual style The ad uses a combination of real-life footage and screen recordings to showcase the CapCut app. Editing style is quick cuts. The production quality is polished. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Segera coba CapCut! (Try CapCut now!) # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with a young woman in a pink shirt smiling into the camera. - 00:00–00:04 00:00–00:04: The young woman is shown in a baseball jersey at a baseball game. A narrator states that CapCut makes it easy to create sports videos. - 00:04–00:07 00:04–00:07: A phone screen is shown with the CapCut app and AI features. - 00:07–00:09 00:07–00:09: The video explains to use AI image and video capabilities to create sports highlight videos. A prompt is shown that the user can enter into the app. - 00:09–00:11 00:09–00:11: The video encourages the user to try CapCut. - 00:11–00:15 00:11–00:15: The app's logo is shown with the download options.

# Ad summary This ad promotes CapCut's features by demonstrating how professional sports clips can be quickly created using AI Image and AI Video. # Brand positioning CapCut is presented as a tool for users to effortlessly create professional-quality videos. The ad emphasizes its powerful AI Agent and AI Image/Video capabilities, positioning the brand as a go-to solution for efficient and high-quality video production. It promotes simplicity and speed, encouraging users to try CapCut for quick video creation. # Product CapCut is presented as a versatile video editing tool that simplifies the creation of professional-looking content, particularly sports clips. The ad highlights the AI Agent feature, along with AI Image and AI Video capabilities, which enable users to quickly produce high-quality videos. The product is targeted towards individuals seeking an efficient way to create polished sports clips. # Visual style The ad has a clean and modern aesthetic, blending real-life video clips with a digital interface. The editing style is quick, with sharp transitions to highlight the app's functions and features. The pacing is fast to keep the viewer engaged, syncing with the voiceover and music. The overall feel is polished, reflecting the professional quality the app aims to deliver. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Ayo coba sekarang (Let's try now) # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with a split screen showcasing two clips of a young woman at different baseball games, implying these are examples of professional sports clips. - 00:00–00:04 The narrator asks if the viewer wants to have professional sports clips, suggesting a problem that the product can solve. - 00:04–00:05 The ad transitions to the CapCut interface, demonstrating that CapCut makes creating videos easier. This provides a solution to the previously stated problem. - 00:05–00:06 The ad highlights the AI agent in CapCut. - 00:06–00:11 The ad uses the AI Agent by inputting descriptive text, which then generates a video clip of a baseball game. - 00:11–00:13 The ad closes by encouraging the viewer to try CapCut now, serving as a call to action.

# Ad summary This ad demonstrates how to use the CapCut AI tool, Seedance 2.0, to create videos. It instructs the viewer to upload a video and input parameters such as "Ultra realistic, emotional, authentic, live broadcast style." # Brand positioning The brand presented is CapCut, a mobile video editing application that is positioned as an easy way to create sophisticated videos via mobile device. The product seems to be targeting a younger generation of users who are interested in AI generated video content and the brand seemingly aims to take the leading position in AI technology. # Product The product shown is Seedance 2.0, an AI tool featured inside the CapCut video editing mobile app. Seedance 2.0 allows users to generate videos using prompts to define the parameters for the AI. According to the text overlay, you can reference up to 9 images and 3 videos. Once the AI generates the video, it is ultra realistic, emotional, authentic, and in a live broadcast style. # Visual style The ad's style is clean and simple. The editing is fast-paced, with quick cuts that keep the viewer engaged. The production quality is polished. The cuts are synced to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a video of a young woman at a graduation ceremony. She smiles at the camera. - 00:04–00:06 00:04–00:06: The video transitions to a smartphone home screen, where the CapCut app is selected. This is from the point of view of someone about to create an AI video. - 00:06–00:08 00:06–00:08: Inside of the CapCut app, the user selects AI Lab, then Seedance 2.0. The red arrows point to the sections to be selected. - 00:08–00:12 00:08–00:12: The user pastes in prompts into Seedance 2.0. Then the AI generates a video from the parameters. - 00:12–00:16 00:12–00:16: The AI generated video is of the young woman from the graduation ceremony.

# Ad summary This ad demonstrates how to use the CapCut app's AI Lab feature to create a realistic-looking video of yourself at a sporting event using an uploaded picture. The ad encourages viewers to download the CapCut app and try the AI Lab feature for themselves. # Brand positioning CapCut is presented as an accessible and easy-to-use app for video editing. It promotes a user-friendly interface and highlights its AI-driven capabilities to simplify video creation. The brand positions itself as innovative by offering advanced features like AI video generation, making professional-quality video editing achievable for everyday users. CapCut is portrayed as a creative tool that anyone can use to create engaging and realistic videos, regardless of their skill level, setting it apart from more complex or expensive professional software. The tone is instructional, aiming to empower users to explore their creativity. # Product CapCut is a free mobile video editing application that allows users to create videos using various tools and features, including AI-driven functionalities. The featured product is the AI Lab feature, which generates realistic videos from user-uploaded photos. Users can upload a photo, type in a keyword or description of the desired video scenario, and the app will generate a video. This particular ad highlights the ability to create a realistic 4K video of oneself at a KBO baseball game using the AI Lab. The ad addresses the barrier of technical skills by presenting the app as simple to use, even for creating seemingly complex videos. The app is promoted as a way to create content quickly and easily. # Visual style The ad has a mixed visual style combining UGC and app-demo elements. The editing is quick, with cuts every 1-2 seconds, giving it a modern, fast-paced feel. The production quality is polished for the app demo, which is interspersed with casual, natural-looking shots of the presenter. The visuals are timed to the voiceover, enhancing the instructional aspect. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a split screen of a woman at a baseball game. - 00:05–00:06 The ad switches to a presenter addressing the viewer, asking if they'd like to make a viral KBO baseball video. - 00:06–00:07 The presenter tells viewers it's easy and shows the CapCut home screen. - 00:07–00:08 The presenter shows the process of selecting AI Lab. - 00:08–00:11 The presenter shows themselves typing in a prompt and uploading a photo. - 00:11–00:16 The presenter shows the AI tool generating a video. - 00:17–00:19 The ad ends with the CapCut logo and download prompts.

# Ad summary This ad demonstrates how to use an AI photo editing app to add World Cup broadcast-style graphics to a photo, making it look like the user was featured in a live TV shot from the game. # Brand positioning The ad features an AI-powered photo and video editing app that allows users to easily create stunning visuals. The app offers a range of features, including AI-powered enhancements, retouching tools, and the ability to generate unique images from text prompts. The brand positions itself as an innovative and accessible tool for anyone looking to elevate their content creation, regardless of their skill level. The brand ignores category norms by leaning into AI-generated content. The positioning is functional, as it focuses on the product's simplicity and performance. # Product The ad features a photo and video editing application. The app allows users to edit photos using AI-powered text prompts. For example, users can add text such as “overlay UI” to add live FIFA World Cup graphics to a photo. The app provides several options and customizations of UI, with choices on placement of live bars, scoreboard details, and stat boxes. It is compatible with photos that show the user in a crowd of people and delivers realistic results. # Visual style The ad has a modern, UGC-style aesthetic with quick cuts and vibrant visuals. The editing style is fast-paced, with jump cuts and smooth transitions between shots. The production quality feels like a hybrid of UGC and polished commercial, which helps to make the content feel both authentic and visually appealing. The pacing is quick, with numerous cuts per minute, keeping the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Comment “Live” to get the prompt # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins with a close-up of a person wearing headphones. - 00:00–00:02 00:00–00:02 The visual switches to a shot of the same person in a crowd, with a score graphic and “LIVE” banner overlaid, making it appear as though they are in a live World Cup broadcast. This is meant to pique the viewer's interest and show the end result of the app's capabilities. The perspective is from an observer’s point of view. - 00:02–00:06 00:02–00:06 Quick cuts show the same person in different crowds and wearing different jerseys, with score graphics overlaid. This montage continues to build on the initial hook, showcasing the app's versatility and how it can be used to create different broadcast scenarios. The perspective is from an observer’s point of view. - 00:06–00:13 00:06–00:13 The ad transitions to a screen recording of the AI editing app, demonstrating how to input a text prompt and apply it to a photo. This is meant to provide a behind-the-scenes look at how the effect is achieved. The perspective is from a user showing the app's interface. - 00:13–00:16 00:13–00:16 The ad returns to the World Cup broadcast shot and prompts viewers to comment “Live” to get the prompt. This is a CTA to drive engagement and make it easier for users to access the featured tool. The perspective is from an observer’s point of view.

# Ad summary This ad promotes the CapCut app. The ad opens with a woman who looks frustrated and claims that finding a style is taking too long. The ad then suggests using CapCut. The ad claims that CapCut will make the user's idea come to life in seconds. The ad ends with the CapCut logo and calls to action to download the app on the Google Play and Apple app stores. # Brand positioning CapCut is presented as an AI-powered design tool that allows creators to generate designs using text prompts quickly. It targets creatives or small business owners who feel they waste too much time scrolling and searching for ideas only to be disappointed. The brand's tone is simple and casual, cutting against the image of professional graphic design requiring specialized skills. The positioning is functional, emphasizing efficiency and ease of use to empower users. # Product CapCut is presented as a quick and easy to use application that utilizes AI technology to assist with design generation. The ad describes CapCut's ability to bring ideas to life in seconds by simply typing a text prompt. This aims to address the user's pain point of designs taking too long to create and complete. The ad highlights how CapCut is faster and more practical than traditional methods, inviting users to "try CapCut now." # Visual style The ad is edited with quick cuts to grab attention and maintain a fast pace. The production quality is polished, combining real-life footage with screen recordings and motion graphics to showcase the app's features. The visual style is modern and clean, aligning with current trends in app marketing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Coba CapCut sekarang # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman sitting at a desk looking frustrated while typing on a computer. - 00:00–00:03 This intro scene establishes the user's problem: searching for design inspiration is time-consuming and often leads to disappointing results. - 00:01–00:03 The scene quickly cuts to shots of someone scrolling through photos on a laptop, while a hand-drawn scribble animation flashes across the screen. - 00:01–00:03 This moment visually represents the frustration of scrolling and the messy process of trying to find the right design. - 00:03–00:04 The ad then shows the CapCut interface and claims that it is the solution to the problem. - 00:03–00:04 A screen recording shows the app's UI and different design tools. - 00:04–00:07 The ad shows a text prompt being typed and then demonstrates the AI generating a design based on the prompt. - 00:04–00:07 This highlights the efficiency and ease of use that CapCut offers. - 00:07–00:09 The ad then displays a variety of scenes with different generated designs, suggesting CapCut's versatility. - 00:07–00:09 The fast cuts of visually appealing images create a sense of possibility and excitement. - 00:09–00:11 The ad ends with the CapCut logo. - 00:09–00:11 This reinforces brand recognition.

# Ad summary This ad gives viewers simple instructions on how to get a shot on a live broadcast by using CapCut's Seedance 2.0 tool. # Brand positioning This ad showcases the CapCut app as a tool that allows users to easily integrate themselves into viral trends. CapCut is positioning itself as a user-friendly platform that makes it simple for anyone to become part of the current online conversation and increase their visibility through creative content. The app removes technical barriers and empowers users to insert themselves into any context or scene, fostering a sense of fun and participation. # Product This ad showcases the Seedance 2.0 tool within the CapCut app, a feature that allows users to integrate themselves into existing videos or scenes. The tool enables users to easily insert their image or video into another video, making it appear as if they are part of the original content. The primary functionality of Seedance 2.0, as demonstrated in the ad, is to give users the ability to place themselves into viral videos or trending moments in a seamless and engaging way. The tool eliminates the complexity of video editing and makes it simple for anyone to participate in trending online moments and increase their visibility. # Visual style The ad has a mixed aesthetic, combining a live broadcast clip with a screen recording of an app interface. The editing is quick and straightforward, intended to demonstrate the app's ease of use. The production quality is basic, typical of a UGC-style tutorial. The pacing is fast, with quick cuts and screen recordings to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a clip of a woman at a soccer game, smiling and covering her mouth in excitement as if she just noticed the camera. - 00:00–00:04 This scene is intended to capture attention by showing someone who is visibly thrilled to be caught on a live broadcast. The intention is to tap into the viewer's desire to also have their '15 minutes of fame' and become part of a larger cultural event. The audience experiences this from the perspective of an outside observer who is watching an exciting event and is intrigued by the woman's reaction. - 00:04–00:11 The ad cuts to a screen recording of someone using the CapCut app to create a video. - 00:04–00:11 The user selects the Seedance 2.0 feature, adds the clip of the woman in the soccer game, and types "minimal body movement. Reposition on lap or seat. Look toward the field. Keep eye contact with camera". The intent is to show how easy it is to use the app to re-create the effect from the opening scene, as the viewer experiences the process of crafting a video using the app's AI tools. - 00:11–00:15 The ad returns to the original clip of the woman at the soccer game, driving home the message that the CapCut app makes it simple to re-create the moment. This gives the audience the feeling of achieving virality and becoming part of a significant cultural event.