How Brick - Take Back Your Time Advertises on Meta

# Ad summary This ad promotes Brick, a device that helps people focus by blocking distracting apps. The ad is targeted towards students and offers a 20% discount. # Brand positioning Brick is presented as a tool to help people focus and disconnect from digital distractions. The brand is positioned as a solution for those struggling with phone addiction and the need to be more present. The brand aligns with values of productivity, mindfulness, and intentional disconnection. It pushes against the norm of constant connectivity and aims to provide a simple, functional solution to a common problem. # Product The product is a small, square device called Brick, designed to help users focus by blocking distracting apps on their phones. It is shown in a light gray color with rounded edges. The device is intended for anyone who struggles with phone addiction and wants to be more present. The ad highlights a 20% discount for students, addressing the purchase barrier of cost. The product is presented as a simple, functional solution to help users disconnect and focus on their studies. # Visual style The ad has a clean, minimalist visual style. The production quality appears to be shot on a smartphone. The image treatment includes soft lighting and a slightly desaturated color palette. The typography is simple and legible. The overall style is intended to be relatable and approachable, fitting with the brand's focus on simplicity and functionality. # Hooks Headline: STUDENTS, CLAIM YOUR 20% DISCOUNT TODAY. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Brick device in a flat lay setting with student-related items like a laptop and notebooks. This is intended to create a relatable context for the target audience. The brand is telling the story from a product-focused perspective, highlighting its relevance to students. - The ad then presents the offer of a 20% discount for students. This is intended to incentivize the target audience to purchase the product. The brand is speaking directly to students, making the offer personal and relevant.

# Ad summary This ad promotes Brick, a device designed to block distractions and encourage users to take breaks from their phones. The ad showcases the product in various settings to promote improved focus and productivity. # Brand positioning Brick is presented as a tool for digital wellness and productivity, designed to help users intentionally disconnect from their devices. The brand promotes a lifestyle that values focus, mindful breaks, and reduced screen time, pushing against the norm of constant connectivity and mindless scrolling. By offering a simple, functional product, Brick aims to empower users to reclaim their attention and mental space, positioning itself as a functional solution for those seeking to improve their work-life balance and overall well-being. # Product The product is Brick, a small, square device used to block distracting apps on smartphones. It works by physically locking certain apps to promote focused work periods and intentional breaks. The product features a sleek, minimalist design. Its USP is the ability to block distractions to provide more head-space to dream. By turning off distractions, the product addresses the purchase barrier of excessive screen time and promotes mindful usage. # Visual style The ad has a clean, modern aesthetic with a blend of indoor and outdoor shots. The editing style is smooth with simple transitions between scenes, creating a sense of calm and intention. The production quality appears polished, with natural lighting and clear focus on the product and its user. The pacing is consistent, helping to maintain engagement without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get Brick # Point of view - [object Object] # Storyline - 00:00–00:01 A small, square gray device labeled 'BRICK' is shown on top of a red notebook, with a cell phone nearby. - 00:01–00:01 00:01–00:01: A man stands near a window, with vertical blinds, suggesting that he has just woken up. This starts the narrative. - 00:01–00:02 00:01–00:02: The scene cuts to a person typing on a laptop at a desk. This is a quick, contrasting shift from waking up to working, highlighting the beginning of a productive day. - 00:02–00:03 00:02–00:03: A person walks down a tree-lined sidewalk on a sunny day. This continues the narrative, showing an intentional break from work. - 00:03–00:04 00:03–00:04: A man with glasses is shown thinking, with his finger to his temple. This is a transition back to work, illustrating the thinking process. - 00:04–00:05 00:04–00:05: A silhouette of a person working on a laptop with a scenic view of a mountain through a window is shown. This shot expands the narrative, suggesting exploration and building during focused work. - 00:05–00:07 00:05–00:07: A person leans back in an office chair, facing away from the camera. This continues the theme of taking breaks from work. - 00:07–00:08 00:07–00:08: A living room with a lit spherical lamp is shown. A hand picks up a phone. This is a transition, signaling the action of turning off distractions. - 00:08–00:09 00:08–00:09: A close-up of a phone screen displaying an app called 'BRICK', indicating that the device is blocking apps. This shows the direct result of turning off distractions. - 00:09–00:10 00:09–00:10: The small 'BRICK' device is shown again on top of the red notebook on a desk. This reinforces the product and its role in creating focused time. - 00:10–00:11 00:10–00:11: The 'BRICK' device is shown in a close-up shot on top of the red notebook, ending the narrative by emphasizing the product and its impact.

# Ad summary This ad showcases Brick, a small device that blocks distracting apps on your phone. The ad encourages viewers to take breaks from their phones to dream and focus on their goals. # Brand positioning Brick is presented as a tool to help users break free from phone distractions and cultivate intention in their daily lives. The brand aligns with values of mindfulness, productivity, and mental well-being, positioning itself against the norm of constant digital engagement. Its positioning is functional, offering a practical solution for managing screen time, but also carries an emotional undercurrent of reclaiming focus and head space in a busy world. # Product Brick is a small, physical device designed to block distracting apps on smartphones. It works by using the phone's screen time settings. The device helps users take back their head space to dream, think, build, and explore. It addresses the purchase barrier of constant digital distraction, positioning itself as a tool for reclaiming focus and intention in daily life. # Visual style The ad has a polished, modern aesthetic with natural lighting and a clean, minimalist style. The editing uses quick cuts to maintain a brisk pace, with each shot timed to emphasize the actions and messages. The overall production quality is high, lending a professional feel that supports the tone of intention and mindfulness. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get Brick # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of the Brick device on a notebook, then cuts to a person looking out a window. The message conveyed is about introducing the concept of phone distraction. - 00:01–00:03 The next few shots show scenes of unproductive phone use (scrolling) and the counter message of intention. The viewer understands the juxtaposition between mindless activity and intentional action. - 00:03–00:06 The following shots highlight activities like walking, thinking, working, and exploring—all representing intentional, screen-free pursuits. The message is that there are fulfilling activities to pursue once you break free from your phone. - 00:06–00:08 The ad demonstrates the Brick device being used to block apps on a phone, showing the time spent 'Bricked'. It shows how the product works. - 00:08–00:10 The ad ends with a close-up of the Brick device, repeating the call to 'get Brick' and 'feel the difference.' This is the final product push.

# Ad summary This image ad features a young woman holding a product while offering a student discount. # Brand positioning The brand, BRICK, positions itself as a modern and accessible option for a health-conscious consumer. The ad does not explicitly mention what the product is, it is implied that it is a healthy choice for athletes or other active people looking for an extra boost. The brand offers a 20% discount for students, suggesting an aim to appeal to younger consumers who are budget-conscious. The focus on a young, athletic woman further suggests that the brand aligns with a healthy lifestyle and fitness-oriented values, avoiding the traditional norms associated with weight loss, fat burners, or muscle gain supplements. # Product The product is held by a young woman and appears to be a small, square container. The packaging is light grey or white with the brand name "BRICK" printed on the top. The container appears to open from the top, implying that the product inside could be consumed or applied. The small size and portable packaging suggest it is designed to be convenient for on-the-go use. The ad offers a 20% discount for students, incentivizing purchase and making it more accessible for the younger target audience. # Visual style The ad has a casual, user-generated content (UGC) feel, resembling a selfie taken on a smartphone. The image is shot outdoors in natural light. The ad uses minimal editing. There is a blue block of color with text overlay to make the ad stand out. # Hooks Headline: 20% OFF # Call to action None used. # Point of view - [object Object] # Storyline - The image shows a young woman in athletic attire holding a product outdoors on a field. This provides context that it is related to athletes or fitness-oriented people and showcases a potential use case for the product from the customer's perspective. - A text overlay promotes "20% OFF for Students" to communicate an incentive to the target audience from the brand's perspective.

# Ad summary This ad promotes Brick, a device that is designed to help people stop scrolling on their phones and start their days with more intention and focus. # Brand positioning Brick positions itself as a tool that empowers individuals to regain control over their time and attention in a world saturated with digital distractions. The brand advocates for a balanced lifestyle, emphasizing the importance of mindfulness, productivity, and personal growth. By encouraging users to disconnect from their devices, Brick promotes values of intentionality, focus, and mental well-being, appealing to those who seek to cultivate a more meaningful and fulfilling daily routine. In contrast to the norms of constant connectivity and instant gratification, Brick challenges the addictive nature of technology and offers a solution for individuals seeking to prioritize their mental health and productivity. # Product Brick is a physical device and accompanying app designed to help people curb phone use and increase focus. The square device is placed on the phone and, when activated, locks the phone's screen for a specified duration set via the app. The ad highlights the device's ability to help users start their day with intention, take breaks, return to work with focus, think clearly, build habits, and explore their surroundings without digital distractions. The product addresses the challenge of constant connectivity by providing a tangible solution for disconnecting from screens. It is for anyone looking to reduce their screen time and improve their focus and productivity. # Visual style The ad has a polished and modern aesthetic, combining lifestyle shots with product-focused visuals. The editing style features quick cuts that align with the voiceover, creating a dynamic rhythm. The production quality appears to be a hybrid of UGC and commercial elements. The color palette is muted and natural, emphasizing the device's simplicity and integration into daily life. The pacing is brisk, with cuts timed to match the cadence of the voiceover, maintaining a consistent energy throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get Brick and feel the difference. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showing the Brick device on top of a notebook, next to a phone, suggesting that the device is designed to be used in conjunction with other productivity tools. - 00:01–00:01 The ad then cuts to a man looking out the window with a phone in his hand, implying that he is scrolling on his phone and not being present in the moment. This conveys the message that scrolling on your phone can distract you from enjoying your surroundings. - 00:01–00:03 Next, the ad shows a person typing on a laptop, suggesting that the device can help you focus on work or other tasks. This conveys the message that the device can help you be more productive. - 00:03–00:03 The ad cuts to a man walking down the street, suggesting that the device can help you take breaks from work or other tasks. This conveys the message that the device can help you be more mindful and present in the moment. - 00:03–00:04 The ad shows a man sitting at a desk, deep in thought, suggesting that the device can help you think more clearly. This conveys the message that the device can help you be more creative and innovative. - 00:04–00:05 The ad cuts to a silhouette of a man working with a mountain view, suggesting that the device can help you explore your surroundings. This conveys the message that the device can help you be more adventurous and curious. - 00:05–00:06 The ad continues by showing a person leaning back in an office chair, implying that the device helps disconnect from distractions. - 00:06–00:07 The ad then shows a cozy room with a lamp, suggesting that the device can help you give yourself the headspace to dream. - 00:07–00:08 The ad cuts to a hand holding a phone displaying the Brick app, highlighting its functionality in controlling phone usage. This shows the user experience of the app and reinforces the device's role in managing distractions. - 00:09–00:10 The ad ends by showing the Brick device on top of a notebook, next to a phone, reinforcing the device’s purpose and the value proposition.

# Ad summary This ad promotes Brick, a device designed to help students focus. The ad features a student discount and shows the product in a study setting. # Brand positioning Brick is presented as a modern solution to help students focus and manage distractions. The brand is positioned as a tool to enhance productivity and create a focused environment, particularly for students. The brand aligns with values of productivity, focus, and academic success, and it aims to occupy the space of a functional tool that supports students in their studies. # Product The product is a small, square device called Brick, designed to help students focus. It is shown in a light gray color with rounded edges and the brand name "BRICK" printed on top. The device is placed on top of a notebook, suggesting it is a tool used during study sessions. The ad highlights a student discount, making it more accessible for students to purchase. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and its context. The production quality appears to be high, with well-lit and clear imagery. The visual motif is a flatlay arrangement of study-related items, creating a sense of organization and focus. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is large and bold, making it easy to read and scannable. # Hooks Headline: 20% OFF BRICK FOR STUDENTS. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view of a laptop, notebooks, and the Brick device, setting the scene in a typical study environment. This is intended to show the product in a relatable context for students, from the brand's perspective. - The ad then highlights the offer of "20% OFF BRICK FOR STUDENTS," which is intended to incentivize students to purchase the product. This is from the brand's perspective, aiming to attract students with a discount.

# Ad summary This image ad is for the Brick app, which is designed to increase focus. It shows a person who is distracted by technology but is now using the app to achieve focus. # Brand positioning The Brick app aims to solve the problem of technology-driven distraction. It emphasizes simplicity and serious focus. The brand pushes against the norm of constant connectivity, positioning itself as a tool for reclaiming attention and productivity. # Product Brick is an app designed to combat technology-driven distraction. It focuses on helping users achieve serious focus. The ad addresses the frustration that flip phones, screen time limits, and willpower alone are insufficient for maintaining concentration. The ad shows that Brick offers a solution for those struggling with distractions and seeking enhanced productivity. # Visual style The ad uses a warm and intimate visual style. The lighting is soft and inviting, creating a cozy atmosphere. The composition is simple, and the photograph has high production quality. # Hooks Headline: Get Brick # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by acknowledging the limitations of conventional methods like flip phones and screen time limits in combating distractions. The brand is speaking to those who have tried these methods without success. - The ad introduces Brick as the solution to unlock serious focus, positioning the app as a way to overcome the challenges of modern distractions. The brand wants to be the solution to technology distractions.

# Ad summary Ad showcasing how Brick helps you lock back in if scrolling is your biggest enemy. # Brand positioning Brick is positioned as a tool to combat the distractions of constant scrolling, particularly for those working from home (WFH). The brand's focus is on helping users 'lock back in,' suggesting a commitment to productivity and focus. The brand emphasizes that it can combat scrolling to allow for more productivity while working from home. # Product The product being advertised is a small, square device called "Brick." It's shown sitting on a desk between a keyboard and a book. It is designed to help users to "lock back in," addressing the issue of constant scrolling, which the ad identifies as the "biggest enemy" of working from home. Its small size is emphasized in the ad. # Visual style The ad features a flatlay composition with a focus on a muted, earthy color palette. The lighting is soft and diffused, creating a calm and focused atmosphere. The image is shot from a high angle, providing a clear view of the product and its surroundings. # Hooks Headline: Scrolling is WFH's biggest enemy. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by identifying a common problem for those working from home: the temptation to constantly scroll on their devices. This is presented from the brand's point of view and aims to immediately connect with the audience by highlighting a relatable challenge. - The ad then introduces Brick as the solution to this problem, presenting it as a tool that helps users "lock back in." This part of the story is told from the brand's perspective, showcasing the product's intended benefit.

# Ad summary This ad highlights the product, Brick, as a solution for those who are constantly distracted by their phones and unable to do focused work. The ad emphasizes the ability of the product to help consumers protect their work day. # Brand positioning This ad promotes Brick as a lifestyle product designed to help people be more productive and focused while they work. The brand positions itself as a solution to the problem of being constantly distracted by one's phone, which implies that the brand targets those who value focused work and reduced screen time. # Product The featured product is Brick, a small, square device with rounded corners designed to act as a phone charging station that encourages users to disconnect from their devices. Its main selling point is to help users protect their work day. The product seems designed for anyone who wants to reduce distractions from their phone and enhance their productivity. # Visual style The ad has a natural, slightly muted aesthetic, resembling a user-generated content (UGC) style. The shot is of a workspace, which is a relatable, real-life setup that doesn't look overly staged. Lighting is dim. # Hooks Headline: Tired of your phone preventing you from doing focused work? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question, “Tired of your phone preventing you from doing focused work?” This aims to capture the attention of viewers who struggle with phone distractions and sets the stage for the product being presented as a solution. The perspective here is from the brand, identifying a common problem among its target audience. - The ad introduces the product as a solution to this problem, stating “Get Brick and protect your work day.” This communicates the product's core value proposition, emphasizing how it helps users regain control over their work schedule and focus. The perspective shifts to the brand promoting its product as a means to solve the problem of phone distractions.

# Ad summary The ad presents a conversation in iMessage format between two people discussing the problem of scrolling on your phone too much when working from home. The solution is a device that will brick your phone during work hours so there is zero scrolling. The ad shows an image of the device sitting on a desk next to a computer keyboard and mouse. # Brand positioning This ad promotes a device that will block your phone during work hours, freeing you from the distraction of scrolling. The brand appears to be geared towards people who are working from home and struggling with staying focused and productive. The product offers a functional solution to help people focus by removing the temptation to check their phones. The brand is positioning itself as a solution to the problems of digital distraction, offering a tool to help people disconnect in order to focus. # Product The featured product is a small, gray square-shaped device that is designed to brick your phone during work hours, thus helping to eliminate scrolling and boost focus. The device sits on your desk so that when you are working, there is absolutely zero scrolling. The product is geared toward people who work from home and struggle with digital distractions. The ad conveys that this product is an effective solution for anyone who wants to improve their focus and productivity while working from home. # Visual style The ad uses a realistic, unfiltered visual style with a muted color palette. The image is shot indoors in what appears to be a home office. The lighting is warm and natural, and the overall aesthetic is relaxed and unpolished. The shot is framed as a real life image to enhance trust and signal authenticity. The iMessage bubbles also contribute to a platform-native feel. # Hooks Headline: how do you work from home without SCROLLING every 5 mins??? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question from one person to another. The question is about how you can work from home without scrolling on your phone every 5 minutes. This functions as a problem statement from the perspective of someone trying to work from home. The message is set up to look like a text message in iMessage. - The second message is from the perspective of the person answering the first message. They say that it is impossible to focus and are conveying the idea that they feel this problem very acutely. - The third message offers a solution in the form of a product that you can use to brick your phone during work hours, thus eliminating scrolling. This is a product testimonial from the perspective of a satisfied customer. They say they 'absolutely' have zero scrolling and highly recommend the product.

# Ad summary This ad promotes the Brick device, which is used to help people lock in to their workday and protect their focus. # Brand positioning Brick is presented as a tool to enhance focus and productivity during the workday. The brand's positioning is functional, as it offers a simple, tap-based solution to lock in and protect focus, suggesting an understanding of the challenges of staying on task in a busy environment. The brand seems to push against the norms of constant connectivity and distractions, offering a tangible way to disconnect and concentrate on work. # Product The Brick is a small, square device with rounded corners, designed to help users lock in to their workday and protect their focus. It is a simple device with the brand name "BRICK" printed on the surface. The device appears to use a single tap as its main function. The ad emphasizes how easy it is to use, and implies that it helps users stay focused and avoid distractions. The Brick is showcased within the context of a workspace, with a phone, keyboard, and notebook in the background, suggesting that it integrates seamlessly into a typical work setup. # Visual style The ad features a studio-shot image with a focus on the product in a workspace setting. The visual motifs include a flatlay arrangement with a warm, low-key lighting that creates a sense of focus. The image treatment includes color grading to enhance the wooden textures and product's matte finish. The overall style appears intentional and polished, designed to be scannable in-feed with a clear product focus. # Hooks Headline: One tap # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the phrase "One tap is all it takes to lock in to your workday," which conveys how simple and easy it is to use the Brick device, from the brand's perspective. This is intended to grab the viewer's attention and highlight the core benefit of the product, which is that it is easy to use and effective at helping users lock in to their workday. - The ad then introduces the Brick device, showcasing it in the center of the frame, as a way of prompting the viewer to "Get Brick and protect your focus," from the brand's perspective. This is intended to give the viewer a tangible solution to their problem of staying focused, and highlight the key benefit of using the Brick device.

# Ad summary This ad showcases the Brick device, a small device that physically blocks distracting apps to help you lock in while working from home. # Brand positioning Brick is presented as a tool designed to combat digital distractions and enhance focus, particularly for individuals working from home. It positions itself as a solution to the pervasive problem of smartphone addiction by physically blocking access to distracting apps, removing the need for willpower. The brand aligns with values of productivity, mindfulness, and control over one's digital environment. It promotes a lifestyle where users can disconnect from their phones and reconnect with their work or other activities. It seeks to address the functional need for improved focus while also tapping into the emotional desire for increased productivity and reduced stress associated with constant digital stimulation. The brand pushes against the norm of constant connectivity. # Product Brick is a small, square device designed to physically block access to distracting apps on smartphones, allowing you to lock in while working from home. It's presented as a solution to help users regain focus by removing the temptation of distracting apps. The product works by utilizing a companion app on the user's phone, which can be seen turning on to lock distracting apps and then turning off to unlock the phone. It is for anyone struggling with smartphone addiction and seeking to improve focus and productivity. Its USP is its physical nature, eliminating the need for willpower and providing a tangible barrier against digital distractions. It directly addresses the purchase barrier of relying on self-control by offering an external solution. # Visual style The ad has a clean and simple aesthetic, with a focus on functionality and minimalism. The editing style is straightforward, with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is slow and consistent, with cuts timed to music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by showing a person's hands working on a desk, typing on a keyboard, and writing in a notebook. - 00:00–00:03 This is happening simultaneously as the ad explains that this is what the person does to lock in while working from home. The message is to show how this device can help you lock in and stay focused while working from home. - 00:03–00:06 The ad shows a smartphone with its screen on. The phone shows that distracting apps have been blocked. - 00:03–00:06 The message is that by physically blocking distracting apps, Brick removes the need for willpower. - 00:06–00:09 The phone screen is tapped, revealing the notification that Instagram has been turned off. - 00:09–00:13 The ad explains the device will allow you to lock in with Brick.

# Ad summary This ad demonstrates how Brick is a physical product that blocks distracting apps on your phone. The ad shows a creator working at their computer and using the product to stay focused. # Brand positioning Brick is presented as a tool to enhance focus and productivity by blocking distracting phone apps. The brand is positioned as a solution for those struggling to maintain concentration in a digital world, particularly catering to content creators who require uninterrupted time to produce high-quality work. This brand occupies the space of functional simplicity, offering a tangible aid to overcome digital distractions. By offering a physical product, Brick aligns with a lifestyle that values disconnection and intentional focus, setting itself apart from digital apps designed to manage digital distractions. # Product The advertised product, Brick, is a small, physical device that blocks distracting apps on a user's phone. Its primary function is to protect focus by physically preventing the user from accessing distracting apps. The product is designed for individuals who find themselves easily distracted by their phones, particularly during focused work. The key USP is that it blocks distractions in a fool-proof way. The Brick device is presented as a tangible tool to combat digital distractions, providing a physical barrier to habitual phone use. The ad directly addresses the purchase barrier of digital distractions hindering work and offers the Brick as a solution for more focused work. # Visual style The ad has a clean, polished aesthetic with a focus on a modern workspace. The editing style features static shots with minimal camera movement. Production quality is high, resembling a commercial-style presentation. The visual motif includes consistent top-down framing of the desk setup. The pacing is relaxed. Visuals and text are synced to emphasize key points about focus and productivity. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Try Brick and do your most focused work yet # Point of view - [object Object] # Storyline - 00:00–00:05 The scene shows a person working at a desk with a computer and other work tools. - 00:00–00:05 The on-screen text introduces the problem: phone distractions preventing focused work. - 00:06–00:07 The text transitions to showing the Brick device and explains how it helps the person focus on their work. - 00:08–00:10 The person uses the Brick device while writing in a notebook, indicating focused work. - 00:11–00:13 The screen ends with a call to action to try Brick.

# Ad summary This ad compares the user experience with the "Limit" function on iPhone to the "Brick" device. In the ad, an iPhone with the Brick application is unable to access TikTok while the non-Brick iPhone is able to access TikTok. # Brand positioning Brick is presented in this ad as a distraction-blocking app designed to combat the addictive properties of smartphones. The brand offers a functional solution, allowing users to limit their access to distracting apps and regain focus. Brick positions itself as a tool for enhanced productivity, mindfulness, and reclaiming control over screen time. # Product Brick is an app designed to restrict access to distracting apps on smartphones, promoting productivity and reducing screen time. The app is shown blocking access to the TikTok app. When TikTok is selected, the screen displays a message stating, "THIS IS A DISTRACTION. YOUR PHONE IS CURRENTLY BLOCKED TO ACCESS TIKTOK VIA YOUR BRICK." # Visual style The ad has a DIY feel, with the use of handmade props and a direct overhead shot. The editing style is simple, with static shots and minimal transitions. The production quality is low-fi, resembling user-generated content, which aligns with the goal of presenting the product in a straightforward, accessible manner. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by presenting two iPhones side-by-side: one using the iPhone’s built-in “Limit” feature to block TikTok and the other using the Brick app to block TikTok. - 00:01–00:02 00:01–00:02 The user attempts to access TikTok on the iPhone using the “Limit” feature and is given the option to ignore the limit for 15 minutes, remind them in an hour, or cancel. - 00:02–00:11 00:02–00:11 The user attempts to access TikTok on the iPhone using the Brick app. The app displays a screen stating, “THIS IS A DISTRACTION. YOUR PHONE IS CURRENTLY BLOCKED TO ACCESS TIKTOK VIA YOUR BRICK.” The user is not given an option to bypass this block.

# Ad summary The ad features a distraction blocking device called Brick. The ad addresses the pain point of being distracted by your phone while working from home and offers Brick as the solution to achieving serious work. # Brand positioning Brick is presented as a solution for the modern remote worker that struggles with distractions from their phone, helping them focus and get serious work done. This positions the brand as a provider of simple, effective tools aimed at enhancing productivity and minimizing digital distractions. Brick is designed for individuals who value focused, distraction-free work sessions and want to improve their concentration. # Product The product being advertised is the Brick, a distraction-blocking device designed to help users minimize interruptions from their phones and focus on work. The device is shown as a small, gray square with the brand name, "BRICK" printed on top, and is meant to provide focused, distraction-free work sessions. It addresses the pain point of being constantly distracted by one's phone, which is positioned as a significant barrier to productivity for those working from home. # Visual style The ad features a minimalist, lifestyle-focused visual style with a clean, muted color palette. The setting appears to be a home office setup, aiming for an authentic, relatable feel. The lighting is soft and natural, contributing to a calm and focused atmosphere. The overall impression is clean, professional, and conducive to productivity, which aligns with the product's intended use. # Hooks Headline: I used to think WFH meant being distracted by your phone all the time until I got this device. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by acknowledging the common problem of phone distractions while working from home. This sets the stage by highlighting a relatable challenge that many viewers likely experience, aiming to create an immediate connection and demonstrate an understanding of the user's perspective. - Next, the ad introduces the Brick device as a solution to the distraction problem, framing it as a tool that can help users overcome phone-related interruptions and concentrate on work. This is presented from the perspective of someone who has already used the product and found it effective. - The ad concludes with a call to action, "Try Brick and get serious work done," encouraging viewers to try the product and experience its benefits firsthand. This statement reinforces the value proposition of the device and positions it as a simple, effective solution for improving focus and productivity.

# Ad summary This ad showcases the Brick app and its physical companion. The ad features a man explaining how he used to procrastinate using his phone and then shows him using the Brick app to temporarily block access to distracting apps, so he can be more productive and focused on real life. # Brand positioning The Brick brand is presented as a tool to help users combat procrastination and digital addiction. The ad positions Brick as a simple, effective solution for those struggling to stay focused and present, promoting values of productivity, mindfulness, and control over technology's influence. It pushes against the norm of constant digital connectivity and encourages users to prioritize real-life activities over screen time. Brick aims to occupy a space in the consumer's mind as a functional and emotional support for a more balanced lifestyle, offering a tangible way to reclaim focus in a distracting world. This brand identity applies uniformly to both the app and the physical brick. # Product The advertised product is the Brick app, complemented by a physical gray square brick that can be used to lock and unlock the phone. The Brick app temporarily blocks access to distracting apps, allowing users to focus on their tasks without the constant temptation of social media or other digital diversions. The app can be controlled through the physical Brick, which uses NFC to activate or deactivate the blocking feature when tapped to the back of the phone. This combination aims to create a mindful barrier against mindless phone use, promoting productivity and focus. USPs include its ease of use, physical-digital integration, and the promise of a less distracted, more productive lifestyle. The ad highlights the use occasion as mid-day when the person wants to limit distractions. It addresses the barrier of digital addiction and mindless phone scrolling by offering a tangible and immediate solution. # Visual style The ad has a natural, UGC-style feel with a mix of static and quick cuts to show a day in the life. The production quality is simple and casual, making it feel authentic and relatable. The editing style includes quick cuts between different scenes of the man's day, giving it a fast pace of approximately 30 cuts per minute. The visuals sync with the audio to emphasize key moments in the man's day. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a man eating at a table, using his phone. He makes excuses to continue scrolling ('It's just a couple minutes,' 'It's just one scroll,' 'I'll start after this video'), showing how easily he gets distracted. - 00:05–00:07 00:05–00:07 A text overlay reading, 'So I changed one thing...' appears on a black screen, setting up the introduction of the Brick app as the solution to the man's problem. This creates a sense of anticipation and suggests a transformation. - 00:07–00:09 00:07–00:09 The man starts using the Brick app with the physical NFC brick. The app scans the Brick, and the man says he 'started bricking my phone...', introducing the product as a tool to limit phone use. - 00:09–00:12 00:09–00:12 A montage begins showing the man's morning routine, now that he's using the Brick app to lock his phone. He makes his bed and says he's not bricking his phone all day, 'just long enough to actually begin,' implying that he only blocks his phone for a limited time each day to stay focused. - 00:12–00:18 00:12–00:18 He continues the montage with shots of him making coffee and then taking a sip as he says 'the morning feels different without it... quieter... clearer... no one else's thoughts...', explaining the positive effects of limiting phone use on his mindset and focus. - 00:18–00:25 00:18–00:25 More scenes play out showing him taking a run, working at a laptop, and then at a large monitor setup. He continues to narrate, stating 'no noise before I even think... just my own pace... coffee, a run, some work, one thing into the next,' reinforcing how he's able to move from one productive task to the next without distractions. - 00:26–00:33 00:26–00:33 The man tries to reach for his phone, but it's blocked by the Brick app. The phone screen reads, 'Instagram is blocked.' He concludes with 'and when I reach for it, mid day, out of habit, it's still locked. And I go right back to what actually matters...', showing how the app helps him avoid mindless scrolling and stay focused on important tasks.

# Ad summary This ad showcases the Brick app, designed to block distracting apps and websites for focused work. Shot from an overhead perspective, it emphasizes the productivity benefits for remote workers seeking to regain control of their workday. # Brand positioning Brick is presented as a productivity tool designed to help users regain focus while working from home. The brand aligns with a lifestyle of efficiency and intentional technology use, pushing against the distractions of modern digital environments. Positioning itself as a functional solution, Brick offers a way to take back control of one's workday by blocking timewasting apps and websites. # Product Brick is a productivity app that blocks timewasting apps and websites. The ad emphasizes its ability to help users focus, especially those working from home who struggle with distractions. It is presented as a tool to "take back your workday" by eliminating access to distracting digital content. The product addresses the common barrier of digital distractions by offering a straightforward, functional solution. # Visual style The ad features a clean, minimalist aesthetic with a focus on functionality. The production quality appears polished, suggesting a professional feel. The editing rhythm is static with very few cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a view of a person working at a desk, typing on a keyboard and using a mouse. This sets the scene of a typical workday. - 00:00–00:03 Text overlays appear, noting that if the viewer is working from home and struggling to focus, they should try the advertised product. This directly addresses a common pain point and introduces the product as a potential solution. - 00:03–00:07 The ad highlights that the product blocks timewasting apps and websites. This clarifies the product's core functionality and how it combats distractions. - 00:07–00:10 The ad concludes with a call to action, encouraging viewers to take back their workday with the product. This reinforces the product's benefit and provides a clear value proposition.

# Ad summary This ad promotes Brick, a productivity device designed to minimize phone distractions during work. It showcases the product's functionality and emphasizes how it helps users regain control of their time and focus. # Brand positioning Brick is presented as a solution for individuals struggling with digital distractions, particularly from their phones, while working from home. The brand positions itself as a provider of tools that enable focus, enhance productivity, and promote a healthier relationship with technology. It appeals to those who value efficient work habits and conscious time management, effectively placing itself in the market as a functional brand for productivity. # Product Brick is a small, gray, square-shaped device designed to create a physical distance between the user and their smartphone, reducing distractions and promoting focus during work or study. The device allows users to 'take back your time' by minimizing interruptions from notifications and the urge to constantly check their phones. It serves as a physical reminder to stay present and engaged in the task at hand, appealing to those seeking to reduce digital clutter and enhance productivity. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing a well-organized workspace. The editing style features static shots with smooth transitions. The production quality leans towards a polished commercial feel, aiming to appeal to a professional audience. The pacing is moderate, with cuts timed to emphasize key actions and text overlays. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens by showcasing the Brick device held in someone's hand at a desk, introducing it as a tool for productivity. - 00:03–00:06 The ad transitions to show hands actively working at the desk, juxtaposed with text explaining that Brick helps create distance from phone distractions. - 00:06–00:09 The scene continues, showing the person alternating between typing, using the mouse, and writing in a notebook, accompanied by text encouraging the viewer to choose Brick to reclaim their time.

# Ad summary This ad showcases the Brick app, demonstrating its ability to block distracting apps on a phone, helping users stay focused on their work or tasks. # Brand positioning Brick is presented as a functional tool designed to help users regain control over their digital distractions and improve focus. The brand offers a practical solution for those struggling with the constant pull of social media and other distracting apps, positioning itself as a simple way to block distracting apps, keep the useful features, and get locked in on important tasks. It shuns the typical tech brand tone by adopting a no-frills, utilitarian approach that prioritizes utility and ease of use. # Product The Brick app is a productivity tool designed to block distracting apps on smartphones, allowing users to focus on their work or other tasks. It allows users to turn off access to distracting apps like TikTok, Instagram, and Facebook, while still keeping the ability to access useful features on their phones. The app works in conjunction with a physical Brick device that has an NFC chip that, when tapped to the phone, locks down app access, providing a simple, tactile way to control access to distracting apps and stay focused. # Visual style The ad has a clean, simple, and direct aesthetic. The video has a straightforward, no-frills style, focusing on the product and its functionality. The production quality appears to be a blend of a polished commercial and a UGC-style demo, which makes the content feel more authentic and relatable. The pacing is consistent, with static shots and minimal transitions, which gives the ad a functional, utilitarian feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get Brick and lock in # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a smartphone on a desk, with a hand holding a square, gray device labeled "BRICK." - 00:00–00:03 The phone then appears to scan the device. - 00:04–00:14 The phone is then shown accessing each of the distracting apps in turn to block them. - 00:04–00:14 Each time, an animation shows an app turning off within the Brick app.

# Ad summary A woman discusses how she is building a digital garden with Brick. She explains that she wants to research and explore online without being distracted by scrolling, and that she wants to use the Internet as a tool versus a distraction. She explains that Brick allows her to spend her time online in a way that is more tailored to her interests, which allows her to feel better about how she spends her time. # Brand positioning Brick is a brand positioning itself as a tool to enhance focus and intentionality online. It seeks to combat the distractions and endless scrolling that characterize typical internet usage, offering a way to curate a personalized and productive online experience. Brick aligns with values of mindfulness, intentionality, and reclaiming control over one's digital environment. By enabling users to use the internet as a tool rather than a distraction, Brick challenges the norm of passive consumption and promotes active engagement tailored to individual interests. The brand's positioning is both functional, in terms of enhancing productivity, and emotional, in terms of promoting a sense of empowerment and well-being in the digital realm. # Product Brick is presented as a tool to create a more intentional and less distracting online experience. It allows users to be more intentional about their time spent online and use the Internet as a tool versus a distraction. As seen on the phone screen, users can turn specific apps off so they are no longer distracted by them, which allows them to create a space online that feels way more tailored to their interests. Ultimately Brick helps users feel better about how they spend their time online. # Visual style The ad has a UGC feel, with the creator filming in her home and using natural lighting. The editing style includes quick cuts between shots, which gives the ad a sense of momentum. The production quality is relatively polished for UGC, with the creator using a high-quality camera and editing software. The pacing is fast, with cuts happening every few seconds. The audio-visual sync is tight, with cuts and product actions timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator states how she's building her digital garden with Brick, which introduces the product and topic of the ad. - 00:02–00:07 The ad defines the term 'digital garden', which is necessary to understand the value proposition of Brick. - 00:07–00:12 The creator explains that she wants to be able to research and explore without being distracted by endlessly scrolling, which highlights a problem. - 00:11–00:13 The ad shows a screen recording of someone using the Brick app, and the creator explains that she wants to be more intentional about her time spent online, which leads into a product demo. - 00:13–00:18 The creator shares that she wants to be using the internet and web spaces as a tool versus a distraction, furthering the explanation of the product's use case. - 00:18–00:21 She explains that, using Brick, she can create a space online that feels way more tailored to her interests, which introduces the product's solution. - 00:21–00:24 The creator states that after using Brick, she always feels so much better about how she spends her time online, which conveys a positive outcome. - 00:24–00:25 The creator concludes by saying that Brick lets her do that, which reinforces the product's benefits and reaffirms the value proposition.