How Wonderskin Advertises on Meta

# Ad summary An ad promoting Wonderskin Brow Stain. A woman shares her experience with the product, demonstrating its easy application and quick results. She emphasizes the convenience of doing her eyebrows at home and saving money on salon visits, positioning the brow stain as a must-have for achieving professional-looking results without the hassle. # Brand positioning Wonderskin is presented as a brand that empowers individuals to achieve professional beauty results at home. The brand aims to occupy a space in the consumer's mind as a provider of convenient, quick, and cost-effective beauty solutions, specifically targeting those who want to save time and money on salon visits. The brand aligns with values of self-sufficiency and convenience. Rather than pushing against category norms, it follows the trend of DIY beauty, but focuses on delivering salon-quality results. The brand positioning is functional, emphasizing performance and simplicity. # Product The Wonderskin Brow Stain is a product designed to quickly and easily stain eyebrows at home. It comes in a tube with a small brush applicator, allowing for precise application. The stain is applied to the eyebrows and left on for a short period (60 seconds for a lighter stain, 2 minutes or longer for a darker stain), after which it is wiped off to reveal tinted brows. The product is for anyone who wants to save time and money by avoiding salon appointments for eyebrow tinting. It is available in the shade "Dark Brunette". The USP of the product is its quick application, lasting results, and cost-effectiveness compared to professional treatments. The product addresses the purchase barriers of time commitment and expense associated with salon visits, offering a convenient and affordable alternative. The ad highlights that the product is quick, easy to use, and saves money in the long run. # Visual style The ad has a UGC (user-generated content) feel, shot in a well-lit home setting with natural lighting. The editing style is straightforward, with mostly static shots and some jump cuts to maintain a conversational tone. The production quality is simple, supporting an authentic and relatable feel that aims to connect with the audience on a personal level. The pacing is moderate, consistent with the flow of the speaker's explanation and demonstration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm gonna pop the link below. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the creator applying the product to her brows. - 00:02–00:11 The creator holds the product, Wonderskin Brow Stain, and box and explains how quick and easy it is to use. - 00:07–00:12 The creator says that she gets asked so often where she gets her brows done and that she does them herself at home using Wonderskin. - 00:12–00:14 The creator explains that she has already done one brow, showing the audience the difference between her brows before and after the product has been applied. - 00:14–00:17 The creator explains that she applies the product and leaves it on for 60 seconds before wiping it off, but does it once a week. - 00:17–00:21 The creator further explains that if you want the stain to be darker, you can leave it on for longer and that she leaves it on for 2 minutes. - 00:21–00:29 The creator demonstrates the application of the stain on her eyebrow. - 00:29–00:33 The creator shows and states the shade of brow stain that she uses, Dark Brunette. - 00:33–00:41 The creator continues to demonstrate the application of the brow stain to her other eyebrow. - 00:41–00:44 The creator says she is going to leave the stain on for a minute and show the audience the results when she takes it off. - 00:44–00:51 The creator returns and uses a towel to wipe off the stain. - 00:51–00:55 The creator states the product is amazing and asks why everyone doesn't use it. - 00:55–01:01 The creator explains that you don't need to leave the house or make an appointment and that it saves so much money. - 01:01–01:05 The creator says that the stain will last a whole week and that she will pop the link below.

# Ad summary A UGC-style ad in which a woman with blonde hair touts the staying power of the Wander Beauty 'On the Go' eyeliner. She claims it is super pigmented, long-lasting, and stays through tears, saunas, and oceans. She demonstrates its waterproof capabilities by rubbing her eyes with a wet cotton swab, which remains clean after. # Brand positioning The ad promotes Wander Beauty, a brand seemingly positioned around high-performance, long-lasting cosmetics that simplify beauty routines, as conveyed by the "On the Go" eyeliner. The brand is positioned as reliable and effective, offering products that withstand daily life and remain intact despite environmental challenges. It challenges the norm of standard eyeliners that easily smudge or fade, especially for consumers who have dealt with 'raccoon eyes' for their entire lives. The brand's tone is functional, with an emphasis on product endurance and efficiency rather than emotional or luxurious aspirations. The brand aims to simplify beauty with products that offer maximum impact with minimal effort. # Product The ad promotes Wander Beauty’s On the Go eyeliner, a pencil eyeliner designed for its long-lasting, waterproof formula. It is described as a 'buttery Sharpie,' because of its creamy texture and high pigmentation. The eyeliner is for individuals who want a product that stays in place from morning to night, with the implication that it is suitable for any environment and use occasion. It addresses the pain point of eyeliner smudging or fading throughout the day, lasting through tears, saunas, and oceans. The ad emphasizes that the product can be applied at 6:00 AM and still look freshly applied at midnight, making it a dependable choice for those who value longevity and minimal maintenance. It implies that it stays on the eye for up to three days. # Visual style The ad features a natural, UGC-style aesthetic with a clean and straightforward presentation. The editing style includes static shots and occasional close-ups to emphasize product details. The production quality has a polished commercial feel, supporting the intended tone of authenticity and reliability. The camera is mostly stationary, and there are few to no transitions. The pacing is steady, with an estimated 30 BPM. The audio and visual elements are synchronized, with text overlays highlighting key product features and benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'll drop it here if they haven't sold out yet # Point of view - [object Object] # Storyline - 00:00–00:03 A woman introduces the video. - 00:00–00:03 She uses an eyeliner on her lower lash line. - 00:00–00:09 She tells the audience that anyone who told them their eyeliner was going to run was lying to them, as she has struggled with 'raccoon eyes' her whole life. - 00:09–00:13 She explains that after seeing a makeup artist use the eyeliner, she had to try it. - 00:13–00:17 She applies the eyeliner to her lower lash line. - 00:13–00:17 She calls the product the 'buttery Sharpie' due to how easily it glides on. - 00:17–00:21 She says that the product is super pigmented and will last through tears, saunas, and oceans. - 00:21–00:27 The creator applies a line of the eyeliner to the back of her hand to demonstrate the creamy texture and longevity. - 00:21–00:27 She says that the eyeliner can be applied at 6 AM and be in place by midnight. - 00:27–00:28 She says, 'When I say she stays, I mean she stays.' - 00:28–00:38 She rubs a wet cotton swab along her lash line, showing that there is no product on the swab afterwards. - 00:38–00:43 She vigorously rubs the eyeliner swatch on the back of her hand to further demonstrate the longevity of the eyeliner. - 00:43–00:49 The creator states that this is her second eyeliner and she is about to purchase her third because the 'Licorice' shade is never in stock, as it sells out so fast. - 00:49–00:50 The creator promises to drop a link to the eyeliner in the video if it has not sold out yet.

# Ad summary A woman demonstrates the waterproof, transfer-proof, and smudge-proof qualities of Wonderskin eyeliner by applying it to her waterline, then testing it with a cotton swab and eye drops. # Brand positioning Wonderskin is presented as a brand that offers high-performance, long-lasting makeup solutions. The brand aims to occupy a space in the consumer's mind as a provider of reliable, all-day wear products that withstand common issues like smudging, transferring, and water exposure. The brand aligns with a lifestyle that values convenience and confidence in makeup, pushing against the norm of eyeliners that easily run or smudge. The brand positioning is functional, emphasizing the performance and durability of its products. # Product The Wonderskin eyeliner is a long-wear eyeliner designed for all-day use. It is waterproof, transfer-proof, and smudge-proof, ensuring it stays in place until removed. The eyeliner is suitable for use on the waterline, addressing the common concern of eyeliner running down the face. The product is available in multiple fall colors. The ad emphasizes that this eyeliner is worth trying because it offers a reliable, long-lasting solution that withstands water, smudging, and transferring, providing confidence in makeup wear. # Visual style The ad has a polished UGC feel, with a focus on close-up shots and clear product demonstrations. The editing style is quick cuts, keeping the pace fast and engaging. The production quality is high, with good lighting and clear visuals, supporting the intended tone of a reliable and trustworthy product review. The pacing is consistent throughout the ad, with cuts timed to key moments in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab it while you can. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator applies eyeliner to her waterline. - 00:05–00:10 00:05–00:10 The creator holds up the Wonderskin eyeliner and states that if your eyeliner runs down your face, you are using the wrong eyeliner. She claims that the Wonderskin eyeliner does not move. - 00:10–00:12 00:10–00:12 The creator states that the eyeliner is not even on her bottom lash line. - 00:12–00:17 00:12–00:17 The creator holds up the eyeliner again and states that it is all-day wear, waterproof, transfer-proof, and smudge-proof. - 00:17–00:19 00:17–00:19 The creator claims that the eyeliner isn't going anywhere until you take it off. - 00:19–00:23 00:19–00:23 The creator tests the eyeliner by rubbing a cotton swab on her waterline. - 00:23–00:24 00:23–00:24 The creator shows the cotton swab, which is clean. - 00:24–00:27 00:24–00:27 The creator states that she is doing a cotton swab test because there is a cotton swab in her eye. - 00:27–00:29 00:27–00:29 The creator states that her eyes are watering, but the eyeliner is not coming out. - 00:29–00:34 00:29–00:34 The creator puts eye drops in her eye and states that her waterline is still clean because the eyeliner stays on. - 00:34–00:41 00:34–00:41 The creator states that she will link the eyeliner below so you can see all the cute fall colors, but they are selling out fast, so grab it while you can.

# Ad summary A woman applies Wonderskin eyeliner and demonstrates that it is easily removable with a cotton swab. She demonstrates the different shades of eyeliner on her hand and wipes them off to show how easily they are removed. She then holds up three eyeliners and informs the viewer that there is currently a "buy two get one free" deal. # Brand positioning Wonderskin is presented as a brand that offers makeup that is both long-lasting and easily removable. The brand aims to occupy the space in the customer's mind that allows the customer to feel beautiful while still being easy to clean up without the typical makeup-removing fuss. The brand aligns with the value of makeup being easy and fun. The brand stands out due to the makeup being easy to clean up, which is contrary to typical makeup brands, which take time and effort to remove. Wonderskin's positioning is both functional, due to the product's performance and simplicity, and emotional, in that it promotes the fun of makeup. # Product Wonderskin eyeliner is an eyeliner pencil that can easily create defined lines. The product is for makeup lovers who want to be able to easily and quickly remove their makeup at the end of the day. The product comes in multiple shades. The USPs of the product are that it is long-lasting and very easily removable. The ad features a deal where you buy two and get one free. Purchase barriers addressed in the ad include the fact that some makeup is hard to remove and takes time to do so. # Visual style The ad has a UGC feel and is filmed in the creator's house. The editing is simple and features quick cuts. The ad is very casual, indicating it is geared toward a younger audience. The pacing is consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The shot begins with a close-up of a woman applying eyeliner under her left eye. The intention is to show the product being applied. - 00:01–00:06 00:01–00:06 The camera zooms out and the woman looks directly at the camera. The intention is to show her face and the finished eyeliner. - 00:06–00:07 00:06–00:07 The woman holds the eyeliner in front of the camera and shows the product. The intention is to call out the name of the product. - 00:07–00:09 00:07–00:09 The woman swatches three different eyeliner colors on her hand. The intention is to show the different shades the product comes in. - 00:09–00:11 00:09–00:11 The woman holds the eyeliner in front of the camera and shows the product. The intention is to call out the name of the product. - 00:11–00:22 00:11–00:22 The woman rubs and wipes the eyeliner swatches off of her hand. The intention is to show how easily the eyeliner can be removed. - 00:22–00:28 00:22–00:28 The woman uses a cotton swab to wipe the eyeliner off of her face. The intention is to further emphasize how easily the eyeliner can be removed. - 00:28–00:30 00:28–00:30 The woman holds up three eyeliners. The intention is to highlight the deal where customers can buy two and get one free.

# Ad summary The ad features a woman demonstrating the Wonder Skin long-wear eyeliner in the color licorice, claiming that it is long-lasting and glides on smoothly. She responds to people who say the eyeliner doesn't work, claiming that they must buy the Wonder Skin brand for the product to work correctly. # Brand positioning The brand, Wonderskin, is presented as a solution for long-lasting and high-quality makeup. The ad shows that the brand aims to occupy the space in the consumer's mind that Wonder Skin brand eyeliner is long-lasting and easy to apply. The brand aligns with a lifestyle that values long-lasting makeup. The brand is positioned as performing against the norm of eyeliners that don't last all day and are difficult to apply. The brand positioning is functional by providing an eyeliner that stays on and is easy to apply. # Product The advertised product is the Wonder Skin long-wear eyeliner in licorice color. It is a makeup pencil that is applied to the eyelid to create a dark line. The eyeliner is for people who want a product that lasts all day and goes on smoothly. It is sharpened with a makeup pencil sharpener. The unique selling point is that it is long-lasting and smudge-proof, proven by the presenter wearing it to her daughter's birthday, where she was tearing up, but the eyeliner did not smudge. The presenter addresses the purchase barrier that people don't think the eyeliner works, claiming it only works if it is the Wonderskin brand. This product is worth buying because it lasts a long time and goes on smoothly. # Visual style The ad's overall aesthetic is that of a polished commercial. The editing style uses quick cuts and static shots. The production quality has a hybrid feel, supporting the intended tone for the audience. There are no visual motifs. The pacing is consistent. The cuts and product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I will make sure to drop the cheapest link for you down below. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter addresses viewers who say the eyeliner doesn't work and says she will break her own eyeliner to show how well it works. - 00:06–00:13 The presenter displays and opens a makeup pencil sharpener. - 00:14–00:17 The presenter sharpens the eyeliner and applies it to her eye. - 00:17–00:23 The presenter claims that the eyeliner glides on like butter and then states that she wore the eyeliner to her daughter's birthday, and it didn't come off, even when she was tearing up. - 00:23–00:32 The presenter holds the eyeliner up to the camera and states that it is from Wonder Skin, the long-wear eyeliner in the color licorice. - 00:32–00:34 The presenter says if viewers are interested, she will drop the cheapest link in the description.

# Ad summary A woman demonstrates WONDERSKIN's 24-hour, no-powder foundation. She presents the foundation as sweatproof, waterproof, transfer-proof, and hydrating. She claims that few foundations withstand heat, making WONDERSKIN's foundation ideal for tropical climates. # Brand positioning WONDERSKIN is positioned as a beauty brand focused on innovative, high-performance products that combine skincare benefits with cosmetic solutions. The brand aims to occupy a space in the consumer's mind as a provider of long-lasting, problem-solving makeup, particularly for challenging environmental conditions. The brand aligns with values of efficacy, inclusivity, and skin health, offering products that are vegan, alcohol-free, and fragrance-free. It pushes against the norm of traditional foundations that may require touch-ups or powder, focusing on long-wear and skin-like finishes. The brand positioning is both functional (sweat-proof, hydrating) and emotional (providing confidence through reliable makeup). # Product The featured product is WONDERSKIN's 24-hour, no-powder foundation. This foundation is presented as sweatproof, waterproof, transfer-proof, super hydrating, and requiring no powder or touch-ups. It's designed for all skin types, with a focus on those living in humid or tropical climates, seeking long-lasting coverage without the need for constant maintenance. The foundation is highlighted as vegan, alcohol-free, and fragrance-free, catering to individuals with sensitive skin or those preferring clean beauty products. It comes in 20 inclusive shades, ensuring a diverse range of skin tones can find a match. The ad suggests this foundation is worth trying or buying because it combines skincare benefits with makeup, offers a skin-like finish, and can withstand extreme heat, promising a reliable, low-maintenance beauty solution. # Visual style The ad has a polished UGC feel, combining natural lighting with commercial clarity. Editing includes quick cuts between product application and demonstration to showcase the product's effects. The cuts are timed with background music. The production quality is high, balancing authenticity with professional visuals to appeal to a broad audience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yours now on wonderskin.com ✨ # Point of view - [object Object] # Storyline - 00:00–00:04 The creator begins by introducing the WONDERSKIN foundation and listing its benefits. - 00:04–00:09 She then primes her face using the product. The audience experiences it from her point of view as she is demonstrating the product. - 00:09–00:11 She shows her completed look and emphasizes how impressed she is with the results. - 00:11–00:14 She further demonstrates the product by emphasizing how transfer-proof it is using a tissue. - 00:14–00:23 The woman reiterates her experience using the product as a girl who lives in the tropics and is speaking about the importance of using products that can withstand the heat. - 00:23–00:28 The woman reiterates the skincare benefits of using the foundation. - 00:28–00:37 She proceeds by listing the foundation's features and inclusivity. - 00:37–00:40 She emphasizes the comfortability of using the product and provides a call to action.

# Ad summary The ad features a female with a full face of makeup talking about her favorite lip combo, and showing her using the product. She speaks to its long wear, and swipes her finger across her lips to demonstrate that it doesn't smudge. # Brand positioning The brand is presented as a solution to the common frustration of constantly reapplying lip products throughout the day. It positions itself as a brand that values long-lasting wear and convenience, appealing to consumers who seek low-maintenance beauty solutions. The brand is presented as functional and effective for everyday use. # Product The featured product is a lip combo designed for long-lasting wear. The combo is intended for anyone who is frustrated with reapplying their lip color multiple times a day. It includes a lip liner and a lipstick which are both shown in the ad. The ad claims that the product "literally does not move", highlighting its smudge-proof quality. The product is shown being applied and tested, demonstrating its ease of use and long wear. # Visual style The ad has a casual, UGC feel with selfie-style framing and handheld camera movement. The production quality is simple. The pacing is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator begins by stating that she feels bad for anyone who has to reapply their lip color combo more than once a day, and implying that they are lucky to not have to deal with that issue. - 00:07–00:09 She swipes her finger across her lips to show the audience that it doesn't smudge. - 00:09–00:14 She reveals what products she uses, and explains how she achieves her long lasting lip combo.

# Ad summary A creator demonstrates and reviews a blue eyeliner from Wonder Skin. # Brand positioning Wonder Skin is presented as a high-quality makeup brand with an emphasis on pigmented colors. The brand appears youthful and modern, connecting with makeup enthusiasts who enjoy experimenting with bold looks and trending colors. The ad showcases a product that pushes against neutral eyeliner norms, instead favoring a nostalgic blue that is both eye-catching and expressive. The brand identity is rooted in empowerment through color and creative self-expression. # Product The Wonder Skin eyeliner being advertised is a smudge-proof eyeliner pencil, showcased in a vibrant blue color with shimmer. The eyeliner is presented as highly pigmented and easy to apply, described as "gliding on like butter." The product is for anyone looking to add a pop of color to their eye makeup, with the ad particularly highlighting how it can complement various eye colors. The ad addresses the purchase barrier of color uncertainty, as the creator initially questions whether the blue shade will suit her brown hazel eyes but is ultimately thrilled with the result. The eyeliner is presented as the best the creator has ever tried, emphasizing its quality and performance. # Visual style The ad has a polished UGC feel, with the creator filming selfie-style in her home, which has dark green walls. The editing is smooth with a consistent pace, aiming to emulate a native TikTok or Reels experience. The pacing is consistent, with about 10 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I'm just gonna drop the link for y'all. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator expresses her amazement at the eyeliner, acting as a hook to grab attention with an over-the-top reaction. The message is that the product is surprisingly impressive, making the audience curious to learn more. This is from the creator's perspective, conveyed through her tone of voice and exaggerated facial expressions. The tone is excited and playful, drawing viewers in with a sense of fun. - 00:03–00:10 00:03–00:10 The creator states the product is "making my little millennial heart scream with joy," tapping into the nostalgia of blue eyeliners from her youth, establishing a relatable connection with the audience. The brand seeks to remind millennials of their youth by referencing a once popular trend. The tone is personal and endearing. - 00:11–00:21 00:11–00:21 The creator demonstrates the ease of application, drawing the eyeliner on her lower lash line and highlighting its pigmentation and smooth glide. The ad intends to show how user-friendly the product is, breaking down any perceived skill barrier. This is from the creator's perspective, focusing on the ease of use and high-quality results. The tone is enthusiastic and impressed. - 00:21–00:48 00:21–00:48 The creator expresses disbelief at how happy she is with the eyeliner, as well as showcasing its color and shimmer. The creator's reaction seeks to reinforce the product's positive qualities and emotional impact. This is from the creator's POV, conveying genuine excitement and satisfaction. The tone is excited and playful. - 00:48–01:08 00:48–01:08 The creator re-emphasizes the shock she is in due to the color and shimmer, and expresses her initial doubts about using it due to her eye color. The creator is showing viewers how the eyeliner pleasantly surprised her after expressing initial concerns over how it would match her eyes. The tone remains excited and playful. - 01:08–01:22 01:08–01:22 The creator recommends viewers "try this" eyeliner, and also mentions she will "drop the link for y'all". The creator also notes that if her exact eyeliner color is out of stock to "double check the cart", but also expresses her infatuation for the product again at the end, wrapping up the video. The ad's goal is to encourage immediate purchase by providing direct access to the product. This is from the creator's perspective, highlighting the strong recommendation. The tone is friendly and casual.

# Ad summary A UGC-style ad promoting lip stain that stays on after wiping. # Brand positioning The brand WonderSkin aims to occupy the space of innovative and long-lasting beauty solutions, specifically in the realm of lip color. The brand aligns with a lifestyle of convenience and efficiency. The brand pushes against the norms of traditional lipsticks, which often require frequent reapplication. The brand positioning is functional, focusing on the performance and longevity of its lip stain product. # Product The WonderSkin lip stain is a long-lasting lip color that is designed to stay on the lips even after wiping. It is applied in two steps. First, a liquid in the advertised color is applied to the lips and left on for a few seconds. Next, the liquid color is wiped off using a dry paper towel, revealing the lip stain underneath. The WonderSkin lip stain is worth trying because it provides a long-lasting lip color that does not smudge or transfer. # Visual style The ad has a UGC feel with a polished commercial touch. The editing style features static shots with smooth transitions. The production quality is a hybrid of UGC and commercial aesthetics. The visuals are center-framed, and the pacing is consistent with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman is shown directly facing the camera. Her lips are colored half blue on one side and half pink on the other, which is intended to show the before stage of the product's intended use. The presenter is positioning this video for WonderSkin lipstains. The video is casual in nature and intended to get the viewer's attention. - 00:03–00:06 00:03–00:06 The woman applies blue-colored WonderSkin lipstain to her bare lips with an applicator. She is demonstrating the application of the lipstain product. The blue-colored lipstain is intended to be the first step of the advertised product. - 00:06–00:08 00:06–00:08 The woman then wipes the product off with a paper towel, which is intended to demonstrate the ease of removing the product while leaving the stain behind. This is intended to show how the stain is revealed as the product comes off. This section shows the result of the product being applied. - 00:08–00:15 00:08–00:15 The woman applies a clear gloss to her lips with an applicator. This is intended to show how the final result looks after applying a gloss. The tone is casual.

# Ad summary The image ad showcases a before and after of a woman with WONDERSKIN eyeliner, alongside a testimonial quote about how the product stays on her oily eyelids and doesn't run. # Brand positioning Wonderskin is presented as a beauty brand that delivers on its promises. The brand is focused on creating products that work, specifically by solving common makeup frustrations. The ad emphasizes the real-world effectiveness of its eyeliner, which is highlighted through a customer testimonial and side-by-side photo comparison. This demonstrates the brand's commitment to providing reliable beauty solutions. # Product The advertised product is WONDERSKIN's longwear eyeliner. The product aims to solve the common issue of eyeliner smudging or running, especially for people with oily eyelids. The eyeliner is promoted for its long-lasting formula, which is confirmed by the customer who states that their eyeliner usually runs, but not this one. This creates a sense of trust and reliability in the product's ability to stay in place. The eyeliner is presented as a go-to solution for achieving a perfect eyeliner look that lasts all day, without the need for touch-ups or fear of smudging. # Visual style The ad employs a before-and-after format. The ad uses a split-screen layout with the product held at an angle in the "after" section. The overall quality is clean and well-lit, suggesting professional or high-quality user-generated content. The typography is simple and legible, and the color scheme is minimal, primarily using neutral tones and purple as an accent color. # Hooks Headline: "I AM TRULY AMAZED" # Benefits - [object Object] # Features - [object Object] # Call to action JOIN A MILLION HAPPY CUSTOMERS AND SHOP NOW! # Point of view - [object Object] - [object Object] # Storyline - The image begins with a side-by-side before and after shot of a woman's face. The purpose is to visually demonstrate the product's impact, showing how the eyeliner enhances the user's appearance. The audience experiences this from a neutral point of view. - Below the images, a testimonial is displayed, which includes a 5-star review and a quote from a verified buyer named Cecilia M. The message is intended to build trust and credibility by sharing a customer's positive experience, specifically noting that it stays on oily eyelids and doesn't run. The story is being told from the customer's point of view. - At the bottom of the image, there is a purple bar that reads "JOIN A MILLION HAPPY CUSTOMERS AND SHOP NOW!". The message prompts the viewer to take immediate action and join a community of satisfied customers. The story is now from the brand's point of view, making a direct call to action.

# Ad summary This image ad showcases WONDERSKIN's All-Day Stay Hyper-Bond Serum Foundation, highlighting its self-priming, self-setting, and skincare-packed properties, positioning it as an all-in-one solution for a complete makeup routine. # Brand positioning WONDERSKIN is presented as a brand that offers innovative beauty solutions, aiming to simplify the makeup routine with multi-functional products. The brand positions itself as a provider of high-performance products that streamline the beauty process, eliminating the need for multiple steps. By focusing on efficiency and skincare benefits, WONDERSKIN appeals to consumers seeking convenience without compromising on quality or skin health. The brand stands out by creating all-in-one solutions, such as a foundation that primes, sets, and cares for the skin, pushing against the traditional norm of using separate products for each step. # Product The featured product is WONDERSKIN's All-Day Stay Hyper-Bond Serum Foundation, presented as a multi-functional makeup solution. It is designed for individuals seeking a simplified beauty routine. The foundation is described with three key attributes: self-priming, self-setting, and skincare-packed, suggesting it combines the benefits of a primer, setting product, and skincare serum in one. The USPs are its ability to streamline the makeup process, provide all-day wear, and deliver skincare benefits simultaneously. The ad addresses the purchase barrier of needing multiple products by offering an all-in-one solution. # Visual style The ad has a clean and minimalist visual style, using a product-focused layout. The production quality appears to be studio-shot, with soft lighting. The image treatment includes background removal to keep the focus on the product, alongside typography that is large and bold to enhance scannability. The visual style aims to be high-design, creating a contrast to the typical in-feed content and increasing stop power. # Hooks Headline: YOUR ENTIRE MAKEUP ROUTINE, SOLVED. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asserting that the brand has 'SOLVED' 'YOUR ENTIRE MAKEUP ROUTINE.' This is intended to immediately grab attention and introduce the product as a comprehensive solution to a common problem, told from the brand's perspective. - The ad then highlights three functional product attributes: 'Self-priming', 'Self-setting', and 'Skincare-packed.' The intention is to showcase the key benefits of the foundation, positioning it as a multi-functional product, told from the brand's perspective. - Finally, the ad reinforces the core product type: 'Serum foundation'. The intention is to clarify the specific type of product being offered, told from the brand's perspective.

# Ad summary A woman shows how to use the WakeUp and Makeup lip stain, demonstrating the application and wipe-off process to reveal the final, subtle lip stain color. She emphasizes the 'cool experience' and multiple shade options. # Brand positioning WakeUp and Makeup is positioned as a brand that offers a unique, almost surprising, beauty experience. The brand seems to align with a sense of fun and discovery, presenting its products as something more than just your standard makeup. By showcasing a product that initially appears to be a dark, almost intimidating color, then revealing a subtle, wearable lip stain, the brand pushes against the norm of instant-gratification beauty. The positioning seems to be focused on the emotional element of beauty, offering a fun and surprising experience. # Product The product featured is the WakeUp and Makeup all-day lip stain. It comes in a white tube with a wand applicator. The application process involves applying a dark color all over the lips and then wiping it off with a damp cloth, leaving behind a subtle, all-day lip stain. The advertised shade is 'Hush,' which the presenter describes as giving a 'brown neutral look.' The USPs include the product's ability to provide an all-day lip stain and the availability of tons of different shade options. A purchase barrier addressed is the initial dark color, which might deter some users. The ad emphasizes how this process can be a fun and exciting experience, while also emphasizing the simplicity of the application. # Visual style The ad has a raw, authentic feel, similar to UGC content. The editing style consists of quick cuts and static shots, creating a fast-paced rhythm. The production quality is casual, which supports the tone of a friendly user sharing their experience. The visual motif includes close-up shots of the product and the presenter, which helps to focus on the features and benefits. The pacing is consistent throughout the ad, with an estimated 60 cuts per minute. Audio-visual sync is not particularly emphasized; the cuts generally follow the natural flow of speech. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I'm gonna have these linked down below. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter applies a dark lip product to her lips. - 00:00–00:05 She acknowledges the initial dark color and prompts viewers to 'trust the process.' The perspective is from the presenter, sharing her experience and encouraging viewers to be open to the surprising transformation. - 00:07–00:12 She shows a damp cloth and wipes the product off her lips. - 00:07–00:12 The viewer sees a surprising change as the dark color is removed, revealing a subtle lip stain color. - 00:12–00:15 She reveals the final lip stain color and says, 'Then you're left with an all-day lip stain.' - 00:12–00:15 The overall perspective is shifted to one of satisfaction and surprise. - 00:15–00:21 The presenter holds up the product and identifies the shade as 'Hush,' describing it as a 'cool experience.' - 00:15–00:21 She's speaking from the point of view of someone who has tried the product and shares her initial reservations, which makes her overall impression sound more credible. - 00:25–00:32 She recommends the product to viewers, highlighting that there are tons of different shade options and that she will have the product linked. - 00:25–00:32 This is an endorsement from someone who has used it.

# Ad summary A woman with blonde hair applies blue lip stain and rubs it off to reveal the final color. She then promotes and raves about the lip stain. # Brand positioning The brand aims to be a high-quality, long-lasting lip stain that doesn't require a long drying time. It is marketed as quick and easy to apply for an all-day color. The brand also encourages unique and experimental colors outside of traditional lip color shades. # Product The product is a quick-drying lip stain that can be applied and removed in under a minute while lasting all day. It comes in many shades, as referenced by the creator, but the shade being promoted in the video is "Charming". The creator states that the longer the stain is left on, the darker the pigment will be after removal. The product is presented as an alternative to lip products that require lengthy dry times. # Visual style The visual style is casual, vlog-like, and has a high-end production quality. The editing style uses quick cuts and static shots that feature an up-close view of the woman applying the lip stain. The pacing is consistent and fast. The music is timed to the beats and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator applies blue lip stain to her lips. - 00:01–00:04 The creator explains that she is applying lip stain and it takes under a minute. - 00:05–00:09 The creator elaborates, stating that she doesn't let it sit for long because she doesn't want it to be too dark. - 00:09–00:11 The creator shares that she lets the lip stain sit for about 10 seconds before rubbing it off. - 00:11–00:17 As a continuation of the previous moment, the creator grabs a towel and says that she will go rub it off. - 00:17–00:25 The creator rubs off the lip stain with a towel to reveal the pigment. - 00:26–00:35 The creator holds up the lip stain and states that this is the prettiest lip stain, emphasizing how quickly you can put it on and take it off while it lasts all day. - 00:35–00:42 The creator claims that it doesn't need 20 minutes to dry and that leaving it on longer makes it darker, but she doesn't like it too dark. - 00:42–00:46 The creator states that there are many shades available and that the shade she is using is "Charming". - 00:46–00:53 The creator repeats that it is the prettiest lip stain and no one can convince her otherwise.

# Ad summary A woman demonstrates how to apply One/Size eyeliner to create a smoky eye look. She claims that the eyeliner is easy to apply and is transfer-proof. # Brand positioning One/Size is presented as a brand that creates high-quality makeup products that are easy to use and long-lasting. The brand aims to occupy a space in the consumer's mind as a reliable and innovative makeup brand that delivers on its promises. The brand aligns with a lifestyle of beauty and self-expression, promoting the idea that makeup can be used to enhance one's natural features and create a variety of looks. The brand pushes against the norm of eyeliners that claim to be black and smudge-proof but do not meet that standard. The brand positioning is functional, focusing on the performance and simplicity of its products. # Product The One/Size eyeliner is a black eyeliner pencil that is easy to apply and is transfer-proof. The eyeliner is for anyone who wants to create a smoky eye look. The eyeliner is described as being "ultra buttery" and "water-like" in its application. The eyeliner is also said to be long-lasting, lasting all night. The ad addresses the purchase barrier of eyeliners that claim to be black and smudge-proof but do not meet that standard. The ad tells the viewer that this eyeliner is worth trying because it is easy to use, long-lasting, and transfer-proof. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is quick cuts, with smooth transitions. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad. The audio-visual sync is timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If this is in your sign to run # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the video with the text overlay "Bedroom eyes in 30 seconds". - 00:02–00:04 00:02–00:04 The creator opens a jar of One/Size eyeliner and says that she knows a couple of things about doing the sexy eye. - 00:04–00:11 00:04–00:11 The creator applies the eyeliner to her lower lash line and says that she has bought every eyeliner at Ulta and Sephora and all of them say that they are black and smudge-proof, but not a single one has met that. - 00:11–00:19 00:11–00:19 The creator says that the eyeliner is from the same brand that came out with the 24-hour lip stain, so when they say transfer-proof, they mean you can literally go and rub and it will not come off. - 00:19–00:21 00:19–00:21 The creator says that the eyeliner is fully white glove. - 00:21–00:28 00:21–00:28 The creator applies the eyeliner to her upper lash line and says that it goes on so easy, almost like water, but it stays. - 00:28–00:32 00:28–00:32 The creator says that once you let it dry, it is not coming off. - 00:32–00:36 00:32–00:36 The creator says that when she says it is going to last you all night, it is. - 00:36–00:40 00:36–00:40 The creator says that the eyeliner is like an ultra buttery Sharpie and that it is like a tattoo. - 00:40–00:45 00:40–00:45 The creator says that she has always struggled so much getting this smoky eye look with other eyeliners. - 00:45–00:48 00:45–00:48 The creator says to look at the way it changed her face. - 00:48–00:51 00:48–00:51 The creator says that this is the easiest way to go from a six to a ten. - 00:51–00:53 00:51–00:53 The creator says that this is catfishing. - 00:53–01:00 00:53–01:00 The creator says that she is so bad at anything eyes, especially because she has really deep-pitted eyes, so nothing looks good on her, like the eyeliner always looks uneven. - 01:00–01:08 01:00–01:08 The creator says that if this is in your sign to run, last time a makeup artist posted about this, it sold out in seconds, so if you can see the link there and it's still on the flash sale for Black Friday, she would run.

# Ad summary This ad promotes Wonderskin eyeliners, offering a "Buy 2 Get 1 Free" deal. It emphasizes the eyeliners' high-impact, budge-proof, and waterproof qualities, promising 24-hour definition. The visual features multiple eyeliner pencils in various colors. # Brand positioning Wonderskin is presented as a beauty brand focused on high-performance, long-lasting makeup. The brand emphasizes reliability and convenience through claims of "high-impact, budge-proof & waterproof definition for 24 hours." It aims to occupy a space in the consumer's mind as a go-to solution for dependable, all-day wear. The brand promotes the value of beauty products that simplify the daily routine without sacrificing quality or longevity, catering to those who want makeup that lasts and performs under various conditions. # Product The product featured is Wonderskin eyeliner pencils, presented as providing "high-impact, budge-proof & waterproof definition for 24 hours." The ad highlights a range of colors, with multiple pencils displayed to showcase the variety. The pencils are designed for those seeking long-lasting, reliable eye makeup that withstands daily wear and environmental factors. The promotion encourages customers to buy two eyeliners and receive one free, incentivizing purchase. The ad aims to overcome purchase barriers by emphasizing the product's durability and offering a volume discount. # Visual style The ad features a clean, product-focused visual style with a bright and modern aesthetic. The production quality appears to be studio-shot, with controlled lighting. A simple color palette is used of silver, white, and the color of the product. The typography is simple and legible. The style is designed to be scannable and attention-grabbing in a social media feed, with a focus on highlighting the product and offer. # Hooks Headline: BUY 2 EYELINERS, GET 1 FREE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Don't wait! Only on wonderskin.com! # Point of view - [object Object] # Storyline - The ad begins with a brand-focused message, immediately drawing attention to Wonderskin and its limited-time offer. The brand is conveying the promotion to the audience so they know what the deal is. - Next, the ad quickly emphasizes a key value proposition for the product itself: "High-impact, budge-proof & waterproof definition for 24 hours." The brand is telling the customer what the product can do for them. - Finally, the ad concludes with a sense of urgency, prompting viewers to "Don't wait!" and visit the website to take advantage of the deal. This is being told from the brand's POV as they want to capitalize on the sale and encourage a quick purchase.

# Ad summary This ad features a UGC style demonstration of Wonderskin lip stains. A creator shows off the shades she has swatched on her arm, and emphasizes how they can easily be wiped off. # Brand positioning Wonderskin is presented as a beauty brand focused on convenience and variety. The ad highlights the lip stains' easy removal process, suggesting the brand values simplicity and ease of use. With a wide range of shades shown, Wonderskin positions itself as offering options for every style, allowing consumers to experiment. It aims to occupy a space in the consumer's mind as the go-to brand for lip stains due to its diverse color palette and hassle-free application and removal. # Product The Wonderskin lip stain is a cosmetic product designed to provide long-lasting color to the lips. The product is intended for anyone who likes lip color, and is available in a wide range of shades, including pinks, mauves, browns, and lighter tones. The Wonderskin lip stain is advertised for its convenience, including easy removal in 30 seconds to a minute. Also, the longer it is left on, the darker the color gets. The ad aims to convince viewers that this lip stain is worth trying due to its variety, longevity, and ease of use. # Visual style The ad has a UGC style with a personal touch, using a direct, casual tone. The editing is minimal, consisting of static shots and basic transitions. The visuals are intimate and direct, focusing on the product and the creator's personal experience. The pacing is moderate, with cuts timed to the creator's speech, creating a natural flow. There are not any special effects used. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 00:00–00:13 The video begins with a demonstration of the Wonderskin lip stain, and the creator lists off each shade name in order as she points to swatches on her arm. This section aims to showcase the range of shades available and give the viewer a visual reference. The creator's tone is enthusiastic and informative, positioning her as a knowledgeable fan of the brand. - 00:13–00:17 00:13–00:17 Continuing from the previous shot, the creator notes that most of the Wonderskin lip stains are shown in the swatches. The creator invites the viewer to use the video as a reference. She keeps the tone and approach similar to the opening beat. - 00:17–00:35 00:17–00:35 The creator recommends some shades based on preference (e.g., Whimsical and Charming for subtle looks, XOXO for darker lips). She categorizes them by color family (pink, mauve, brown, etc.), highlighting the many different shades to choose from, and that these lip stains do not move at all. This aims to guide viewers in selecting a shade that suits their style. The creator presents this information with a friendly, personalized tone, like a friend sharing tips. - 00:35–00:45 00:35–00:45 The creator expresses her affinity for the brand, displaying her extensive collection of Wonderskin lip stains. This serves as a form of social proof, suggesting that the brand is worth the investment. The creator's tone is one of genuine excitement and satisfaction as she describes her affection for the brand and product. - 00:45–00:49 00:45–00:49 The creator highlights that the product can easily be wiped off in 30 seconds to a minute. This aims to address a potential barrier of committing to a lip color. The tone is casual and reassuring, as if sharing a helpful tip. - 00:50–00:57 00:50–00:57 The creator continues describing the benefits of the product, sharing how the longer the stain is left on, the darker it gets. She concludes by reiterating that the lip stains are the best. This serves as a final affirmation of the product's quality. The tone is enthusiastic and confident, reinforcing the product's appeal.

# Ad summary This ad promotes Wonderskin lip stain. The ad features a woman swatching four different shades of the lip stain on her hand and then wiping them off with a facial wipe to show the resulting stain. She highlights that the stains are waterproof and smudge-proof and mentions that a couple of the shades have already sold out. She also mentions that the lip stains are on sale for Black Friday and that you'll get a free lip liner when you purchase one of the stains. She encourages viewers to grab theirs before they're gone. # Brand positioning Wonderskin is presented as a brand that offers innovative lip products, specifically lip stains that provide long-lasting color. The brand emphasizes the unique application process and the surprising color transformation after wiping off the initial layer. Wonderskin positions itself as a provider of high-quality, smudge-proof, and waterproof lip stains, catering to customers who value convenience and durability in their makeup. The brand aligns with a lifestyle that values beauty and self-expression, offering a range of shades to suit different preferences. The brand pushes against the norm of traditional lipsticks by offering a lip stain that is waterproof and smudge-proof. # Product The Wonderskin Wonder Blading All-Day Lip Stain is a lip product that provides long-lasting color. The product is applied to the lips and then wiped off, leaving behind a stain that is waterproof and smudge-proof. The ad features four different shades: Charming, Divine, Romance, and Whimsical. The product is for anyone looking for a lip color that will last all day and is on sale for Black Friday. When you purchase one of the stains, you'll get a free lip liner. The ad addresses the purchase barrier of the initial color looking scary by showing how the color transforms after wiping it off. # Visual style The ad has a polished UGC feel with bright, even lighting and a clean aesthetic. The editing style is smooth with static shots and minimal transitions. The pacing is consistent throughout the ad. The audio and visual elements are synced to emphasize key product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab yours before they sell out. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a close-up of a hand with four different shades of Wonderskin lip stain swatched on it. - 00:01–00:04 The voiceover introduces the four different shades of the Wonderskin lip stains, setting the stage for the product demonstration. - 00:05–00:08 The voiceover acknowledges that the initial color of the lip stains may look a little scary, but encourages viewers to trust the process. - 00:08–00:12 The voiceover transitions to demonstrating how the lip stains look after wiping them off with a wet cloth. - 00:16–00:22 The voiceover expresses amazement at the stain left behind and highlights that the stains are waterproof and smudge-proof. - 00:22–00:27 The voiceover notes that the stain is still visible on the hand hours later, emphasizing the product's longevity. - 00:27–00:30 The voiceover mentions that a couple of the shades have already sold out because it's on sale for Black Friday. - 00:30–00:32 The voiceover highlights that you're going to get a free lip liner when you purchase one of the stains. - 00:33–00:35 The voiceover urges viewers to grab theirs before they sell out, creating a sense of urgency. - 00:35–00:40 The voiceover shares a personal favorite shade, Charming, and mentions that there are additional shades available. - 00:40–00:42 The voiceover reiterates the urgency to grab the lip stains before they're gone and highlights the free lip liner offer.

# Ad summary This ad for Wonderskin's 1440 Longwear Eyeliner features a content creator who is applying the eyeliner and then testing it to show that it is smudge-proof, waterproof, and transfer-proof. # Brand positioning Wonderskin is presented as a cosmetic brand that creates reliable makeup that is long-lasting and transfer-proof. The brand aligns with consumers' desire to wear makeup that lasts all day without smudging or needing to be reapplied. The brand is positioning itself by providing makeup that is functional and long-lasting. # Product The Wonderskin 1440 Longwear Eyeliner is designed to last for 1440 minutes, or 24 hours, without smudging or transferring. The ad showcases the product's eyeliner pencil. The eyeliner is smudge-proof, waterproof, and transfer-proof. # Visual style The ad has a clean and bright aesthetic. The editing is quick and snappy to show the product's features and benefits. The production quality has a polished commercial feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Buy 2 Get 1 FREE now on wonderskin.com # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman applying black eyeliner along her upper eyelid, emphasizing the product's ease of application. - 00:03–00:11 00:03–00:11 The woman closes her eyes and presses her fingers firmly against her eyelids, demonstrating the product's smudge-proof and transfer-proof qualities. - 00:11–00:14 00:11–00:14 The woman sprays water on her face, highlighting that the eyeliner is waterproof. - 00:14–00:23 00:14–00:23 The woman presses her fingers on her eyelids again to re-emphasize that the product is smudge-proof and transfer-proof.

# Ad summary A woman applies Wonderskin eyeliner and shares her love for the product. # Brand positioning Wonderskin is presented as a brand that offers high-quality, must-have beauty products. The brand aims to occupy a space in the consumer's mind as a go-to for reliable and effective cosmetics. The ad's tone is enthusiastic and confident, aligning with a lifestyle that values beauty and self-expression. The brand pushes against the norm of settling for mediocre products, instead promoting the idea that their eyeliner is so good, it's indispensable. The brand positioning is both functional, highlighting the product's long wear and high-impact pigment, and emotional, suggesting that using the product will enhance the user's confidence and appearance. # Product The Wonderskin Longwear Eyeliner is a cosmetic product designed to enhance the eyes with bold definition. It is presented as a must-have item for anyone seeking all-day staying power and high-impact pigment. The eyeliner is available in multiple shades, offering users a variety of options to choose from. The ad addresses the purchase barrier of product reliability by emphasizing the eyeliner's long-lasting formula and intense color payoff. The product is showcased in a makeup routine, demonstrating its ease of application and the transformative effect it has on the user's appearance. The ad conveys that this eyeliner is worth trying or buying because of its superior quality and ability to create a striking look. # Visual style The ad has a polished UGC feel, with bright, even lighting and a handheld camera style. The editing is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional yet relatable tone. The pacing is consistent, with a moderate tempo that allows viewers to follow the product demonstration easily. The audio-visual sync is well-coordinated, with text overlays timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action head to WONDERSKIN.COM # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video begins with a close-up of a woman applying eyeliner to her upper lash line. The message conveyed is that the product is easy to apply and can be used to create a defined eye look. The audience is experiencing the ad from the customer's perspective, as she is demonstrating the product on herself. The tone is casual and relatable, as if sharing a beauty tip with a friend. This moment sets the stage for the product demonstration and establishes the user's expertise. - 00:04–00:09 00:04–00:09 The woman continues to apply the eyeliner, emphasizing its precision and ease of use. The message conveyed is that the product is user-friendly and delivers professional-looking results. The audience is still experiencing the ad from the customer's perspective, as she is demonstrating the product on herself. The tone remains casual and relatable, reinforcing the idea that anyone can achieve a defined eye look with this product. This moment builds on the previous one by showcasing the product in action and highlighting its benefits. - 00:09–00:17 00:09–00:17 The woman continues applying the eyeliner, focusing on creating a winged effect. The message conveyed is that the product is versatile and can be used to create different eye looks. The audience is still experiencing the ad from the customer's perspective, as she is demonstrating the product on herself. The tone remains casual and relatable, reinforcing the idea that anyone can achieve a defined eye look with this product. This moment builds on the previous one by showcasing the product in action and highlighting its benefits. - 00:17–00:25 00:17–00:25 The woman continues applying the eyeliner, focusing on creating a winged effect. The message conveyed is that the product is versatile and can be used to create different eye looks. The audience is still experiencing the ad from the customer's perspective, as she is demonstrating the product on herself. The tone remains casual and relatable, reinforcing the idea that anyone can achieve a defined eye look with this product. This moment builds on the previous one by showcasing the product in action and highlighting its benefits. - 00:25–00:30 00:25–00:30 The woman shows off the finished eyeliner look and encourages viewers to visit the Wonderskin website. The message conveyed is that the product delivers a stunning, professional-looking result and is available for purchase. The audience is still experiencing the ad from the customer's perspective, as she is sharing her satisfaction with the product. The tone is enthusiastic and confident, reinforcing the idea that the product is a must-have for anyone seeking a defined eye look. This moment concludes the product demonstration and provides a clear call to action.

# Ad summary This ad demonstrates Wonderskin's All-Day Lip Stain in the shade Lovely, emphasizing its smudge-proof and long-lasting qualities. The creator applies the lip stain, allows it to set for one minute, wipes it off to reveal the underlying color, and tests its transfer resistance by kissing a wine glass. # Brand positioning Wonderskin is presented as a brand focused on innovative, long-lasting beauty solutions, particularly for lip color. The brand aims to occupy a space in the consumer's mind as a go-to for smudge-proof, all-day wear. The brand aligns with a lifestyle that values convenience and low maintenance, catering to customers who want reliable and long-lasting results without constant reapplication. Wonderskin positions itself as a brand that pushes against the norm of traditional lip products that require frequent touch-ups, offering a functional benefit of all-day wear and smudge-proof application. # Product Wonderskin's All-Day Lip Stain is a lip color product designed to provide long-lasting, smudge-proof color that does not require reapplication throughout the day. The product comes in a tube with an applicator wand, similar to a lip gloss. To use the product, one must first make sure their lips are moisturized. The stain is applied like a lip liner in a thick layer, ensuring all areas are covered, and then left for one minute. After one minute, the stain is wiped off with a makeup wipe to reveal the color underneath. The All-Day Lip Stain is available in several shades, from intense bold lip to a natural looking lip color. The ad also features Wonder Skin's Lip Rehab Serum Oil in Shade Honey, which is applied after the lip stain to complete the look and add a juicy shine to the lips. A key selling point is that the lip stain is smudge-proof and doesn't transfer, proven through a demonstration of kissing a wine glass. # Visual style The ad has a polished UGC feel, with a focus on clear visuals and straightforward demonstration. The editing style involves quick cuts to keep the pace moving, maintaining a consistent rhythm throughout. The ad employs a close-up, direct-to-camera style that mirrors how beauty creators engage on social media platforms. The use of natural light and a clean background keeps the focus on the product and the presenter's face, creating a high-end yet accessible commercial feel. The pacing is consistent and timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now on wonderskin.com 💜 # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with a woman about to kiss a wine glass, showing the Wonderskin product name and asking the viewer to "Let's try Wonderskin's All-Day Lip Stain". This opening immediately draws the viewer in and previews the product benefit. - 00:01–00:05 00:01–00:05 The woman reveals that a client asked what lip liner she was wearing after a full day at work. This story sets up the product's value by showing that it can last through a long day. - 00:05–00:07 00:05–00:07 She applies the dark blue lip stain to her lips. This reveals the product form and how it is applied. - 00:07–00:13 00:07–00:13 The woman says, "Here I'm using shade Lovely, making sure your lips are moisturized before application. Apply this just like a lip liner in a thick layer." This gives usage instructions for the product. - 00:13–00:16 00:13–00:16 She continues with, "Making sure all areas were covered, I applied two layers." These are additional usage instructions for the product. - 00:16–00:20 00:16–00:20 Next, she says, "Then I soften out any harsh areas around the crease of my lips for a smooth natural result." The creator demonstrates how to smooth and blend the lip stain after application. - 00:20–00:23 00:20–00:23 She says, "All this needs is one minute to take effect, and you can go ahead and wipe this off with any makeup wipe". This sets a clear expectation for the time required and preparation for removing the product. - 00:23–00:27 00:23–00:27 The woman removes the dark blue lip stain with a makeup wipe. The presenter reveals the color underneath the lip stain by using a makeup wipe and a little bit of pressure. This showcases the product's removal process and how the stain reveals the lip color. - 00:27–00:33 00:27–00:33 She follows up with, "There are all different shades to go from an intense bold lip to a natural looking lip color. I absolutely love this shade and it's perfect my skin tone." This highlights the versatility of the range of shades available and how they can cater to different skin tones and preferences. - 00:33–00:38 00:33–00:38 The woman states, "And look at that, absolutely NO TRANSFER whatsoever. Let me just prove that one more time," and kisses a wine glass. This demonstrates the key benefit of the product by showcasing its transfer-resistance. - 00:38–00:40 00:38–00:40 She adds, "No need to reapply ALL DAY," while holding the lip stain product in her hand. This is a restatement of the value and benefit. - 00:40–00:45 00:40–00:45 The woman then applies Wonderskin's Lip Rehab Serum Oil in Shade Honey. She continues by saying, "Just to complete the look and add a juicy shine to the lips." She is adding the second part of the product, and describing the benefit of the oil. - 00:46–00:47 00:46–00:47 Ending with, "And there you have it. Perfect lips all day." and with a "Shop now" prompt. This is the product and the call to action.