How Viome Advertises on Meta

# Ad summary This ad for Viome features Naveen Jain, Founder & CEO, and promotes personalized health insights based on microbiome analysis for $399. It emphasizes the uniqueness of each individual's microbiome and the brand's approach to measuring rather than guessing. Key benefits include detailed health scores and personalized food recommendations. # Brand positioning Viome is positioned as a scientific and personalized health insights company that focuses on microbiome analysis to provide tailored recommendations. It is presented as a brand that values precision and measurement over guesswork, suggesting a data-driven approach to health and wellness. Viome aims to occupy the space of personalized health solutions, appealing to individuals who seek detailed and unique insights into their body's needs. The brand aligns with values of scientific rigor, individual uniqueness, and actionable health recommendations. It pushes against generic health advice, emphasizing personalized solutions based on an individual's unique microbiome. The brand positioning is both functional (providing detailed health scores and personalized food recommendations) and emotional (offering insights into individual uniqueness and tailored health solutions). # Product Viome offers a service that analyzes an individual's microbiome to provide personalized health insights. The process involves shipping a sample to a CLIA-certified lab and receiving results within 2-3 weeks. The service provides over 50 detailed health scores and more than 370 personalized food recommendations. This product is for individuals seeking a data-driven approach to understanding their health and optimizing their diet. A key USP is the personalized aspect, driven by the brand's ability to measure an individual's unique microbiome. The service helps overcome the barrier of generic health advice by offering tailored insights and recommendations. The ad highlights the brand's scientific rigor and personalized service as reasons to try their product. # Visual style The ad has a clean and professional aesthetic, with a focus on text and simple graphics against a gradient background. The production quality is polished, resembling a static digital ad designed for social media platforms. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get personalized health insights for $399 # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a statement emphasizing the uniqueness of an individual's microbiome. - 00:02–00:03 The ad then highlights Viome's commitment to precise measurement. - 00:03–00:06 The ad shares key benefits of the product, showing detailed health scores and personalized food recommendations. - 00:06–00:08 The ad shows the founder and CEO of Viome, adding credibility. - 00:08–00:10 The ad presents a call to action to get personalized health insights.

# Ad summary This ad highlights the Viome gut intelligence product by presenting it next to a glass of spinach smoothie and a sticky note posing a question about the effects of spinach on the viewer's gut. The setup is designed to prompt the user to consider how specific foods might be negatively affecting their gut health and to consider Viome as a solution. # Brand positioning Viome positions itself as an innovator in gut health and personalized nutrition. The brand aims to occupy the space in consumers' minds as the go-to solution for understanding and optimizing gut health. Their sleek, modern packaging and the emphasis on "Gut Intelligence" suggest a technologically advanced, scientifically backed approach. By addressing the common but often misunderstood area of gut health, Viome appeals to health-conscious individuals seeking personalized, data-driven solutions to improve their well-being. # Product The ad showcases Viome's Gut Intelligence product, designed to help individuals understand their unique gut microbiome. The product is delivered in a sleek, silver box, which conveys sophistication and scientific credibility. The product aims to provide personalized insights into how specific foods affect one's gut health, as suggested by the sticky note questioning spinach consumption. By using language like "Gut Intelligence," the ad implies that the product uses advanced testing to reveal hidden connections between diet and digestive health, ultimately helping users make informed dietary choices to improve their overall well-being. The ad also addresses the purchase barrier of uncertainty by offering a way to scientifically determine the impact of foods like spinach on gut health. # Visual style The ad utilizes a clean, minimalist visual style with a focus on product presentation. The production quality is high, with clear lighting and sharp focus. The image has a platform-native feel, resembling an casually styled in-feed post with an unedited or unfiltered quality. # Hooks Headline: SPINACH MIGHT BE WRECKING YOUR GUT! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a glass of green smoothie positioned next to Viome's Gut Intelligence product. This establishes a clear connection to diet and health, immediately grounding the narrative in the everyday experience of food consumption. The intention is to capture the viewer's attention with a familiar scene and implicitly pose a question about how their diet might be affecting them. The story is being told from the brand's perspective. - The next narrative beat introduces a sticky note with a handwritten question: "SPINACH MIGHT BE WRECKING YOUR GUT!" This moment is crafted to create a sense of curiosity and concern in the viewer, prompting them to consider the potential negative impacts of even healthy foods like spinach. By highlighting a common health food, the ad makes the issue relatable and relevant. The brand is strategically using this question to lead the viewer towards considering Viome as a solution. The story is being told from a problem-focused perspective, aiming to resonate with viewers who are already health-conscious but may not be aware of personalized dietary needs. - The final beat features the Viome product packaging with the phrase "Gut Intelligence", suggesting a solution to the problem posed. This aligns the brand as a provider of personalized insights into gut health. The intention is to position Viome as the solution, encouraging viewers to seek a scientifically-backed answer to their potential dietary concerns. The brand is now directly presenting itself as the answer to the question it initially raised.

# Ad summary In a first-person narrative, a young woman shares how the Viome Full Body Intelligence Test showed her that some foods she thought were healthy for her were actually on her 'avoid' list. She expresses feeling relieved to finally know what her body needs and encourages viewers to take advantage of Viome's holiday sale. # Brand positioning Viome is presented as a personalized health and wellness brand that empowers individuals to understand their unique bodily needs through comprehensive testing and tailored solutions. It occupies a space that pushes against the 'one-size-fits-all' approach to nutrition by positioning itself as a source of individualized insights. The brand aligns with values of self-awareness, precision, and empowerment, offering a functional approach to wellness by identifying specific imbalances and providing targeted recommendations to optimize health. Viome addresses the emotional aspect of feeling stuck or confused about health by offering clarity and a sense of control over one's well-being. # Product The Viome Full Body Intelligence Test is a home-based health assessment kit designed to provide users with personalized insights into their body's unique needs. The kit includes tools to collect stool, blood, and saliva samples, which are then sent to Viome for analysis. The test analyzes various factors like gut health, nutrient absorption, inflammation, and other health markers to generate a detailed report. The report identifies foods to avoid and those that support the user's gut health. Based on these results, Viome also offers personalized supplements designed to address specific imbalances and optimize overall well-being. By addressing the challenge of uncertainty in food choices and providing clear, actionable recommendations, Viome helps users take control of their health with a tailored approach. # Visual style The ad has a casual, UGC-style aesthetic, with a natural lighting and a focus on the presenter. The editing is relatively simple, with cuts between the woman speaking and product shots. The production quality has a polished feel. The visuals are simple and not stylized. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A young woman addresses the camera, expressing her frustration that she was not told which foods were hurting her. - 00:03–00:06 00:03–00:06: The woman holds up a black Viome Full Body Intelligence box. - 00:06–00:16 00:06–00:16: The woman shares that her test results revealed almost everything she thought was healthy for her, like bananas, chickpeas, and broccoli, were on her 'avoid' list, while foods she had been avoiding were her 'superfoods.' She conveys her embarrassment and surprise at these findings, highlighting the product's ability to reveal unexpected insights. - 00:16–00:18 00:16–00:18: The woman eats food. - 00:18–00:26 00:18–00:26: Building on her prior point, the woman reveals that she failed almost every category and that everything was in the red. - 00:26–00:33 00:26–00:33: The woman holds a Viome box and explains that Viome shows you why your health is poor. The woman tells the viewer that her lactic acid production was high, that she wasn't breaking down nutrients, and that her ammonia levels were off. - 00:33–00:36 00:33–00:36: The woman shares that everything explains the bloating, fatigue, and bathroom issues. - 00:36–00:42 00:36–00:42: The woman shares that she is relieved now because she finally knows what her body needs. - 00:42–00:46 00:42–00:46: The woman shows a Viome box, shares that Viome breaks down exactly what to avoid, what's good, and what your gut thrives on. - 00:46–00:48 00:46–00:48: The woman shows the Viome app and shares that they even make supplements based on your results. - 00:48–00:58 00:48–00:56: The woman shares that if you've been feeling stuck like she was, they are doing a holiday sale right now, and you can save up to $100 on the Full Body Intelligence Test, and it is the perfect way to ring in the New Year!

# Ad summary This ad is for Viome Gut Intelligence. A green smoothie sits next to a note saying 'Spinach might be wrecking your gut!' An arrow points to the phrase 'Find out' to encourage viewers to take a gut test. # Brand positioning Viome positions itself as a modern health and wellness brand focused on digestive health through personalized nutrition plans. The brand presents an image of accessible yet advanced at-home testing, and science-backed actionable insights. The products target consumers who are proactive about their health, but don't necessarily want to visit a doctor's office to receive diagnostic tests or nutrition recommendations. The brand cuts against a 'one size fits all' approach to diet by offering a tailored approach to nutrition. # Product The Viome Gut Intelligence test is a gut health test that can be done from home. While not explicitly stated, the product is implied to be a kit that allows people to test their gut microbiome from home and receive personalized nutrition recommendations. The product aims to address a specific pain point: the possibility that seemingly healthy foods, like spinach, may be negatively affecting an individual's gut health. # Visual style The ad has a clean, clinical aesthetic, with a well-lit product display. The composition is simple, with the product taking center stage. The handwritten note adds a personal touch that stands in contrast to the otherwise sterile product display. # Hooks Headline: SPINACH MIGHT BE WRECKING YOUR GUT! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing a question about a common health food. The brand is highlighting a common assumption about healthy food while subverting expectations. This aims to intrigue the viewer by suggesting a potential problem with a well-known superfood, with the brand taking on the role of challenger to the viewer's existing beliefs. - The ad prompts the viewer to find out more through an arrow pointing to the phrase. The brand is positioning itself as a solution provider. By piquing the viewer's curiosity and offering a way to learn more, the brand aims to lead the viewer into the consideration phase, encouraging them to investigate further and potentially purchase their gut intelligence test.

# Ad summary This image ad features the Viome Full Body Intelligence Test. The ad emphasizes the importance of understanding bodily changes before symptoms appear. It highlights key aspects of the test, such as cellular-level and RNA-based analysis, to promote personalized nutrition insights based on individual health scores. # Brand positioning Viome is presented as a forward-thinking health and wellness brand focused on providing personalized health insights through advanced at-home testing. It positions itself as a provider of proactive health management, emphasizing early detection of bodily changes and personalized nutrition. The brand aims to occupy a space in the consumer's mind as a modern, scientific approach to understanding individual health needs, contrasting with traditional reactive healthcare that addresses symptoms after they appear. The brand appears to value knowledge and personalized solutions. # Product The product is the Viome Full Body Intelligence Test, an at-home health test designed to provide insights into one's body. It utilizes RNA-based analysis and offers cellular-level insights to give the user a comprehensive view of their health. The test is for anyone experiencing feelings of being "off" and wanting to understand the root cause. It helps individuals gain personalized nutrition insights by providing 50+ health scores from a single test. This helps overcome barriers to understanding personal health needs and provides a way to proactively manage wellness. # Visual style The ad has a clean, modern aesthetic with natural lighting and a lifestyle product shot on a wooden table. The production quality appears to be professional, but maintains an approachable feel. The color scheme is muted, with earth tones and soft lighting creating a sense of authenticity. The strategic use of annotations makes the information easily scannable. # Hooks Headline: Knowing is better than guessing. Your body changes before symptoms appear. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating "Knowing is better than guessing. Your body changes before symptoms appear." The brand is emphasizing the importance of proactive health monitoring and early detection to encourage viewers to understand their bodies before issues arise. - The next beat showcases the Viome Full Body Intelligence Test kit. The brand is highlighting the tangible product that enables consumers to gain health insights and take action, emphasizing its accessibility. - The ad proceeds to call out "Cellular-level insights," "RNA-based analysis," and "Personalized nutrition insights." The brand is emphasizing specific features and benefits of the test to highlight the depth and value of the analysis provided. - Finally, the ad concludes by summarizing that "Viome's Full Body Intelligence™ Test shows you why you feel off—and what to do about it. 50+ health scores. One test." The brand summarizes the solution, emphasizing that with this test consumers can understand the reason for feeling unwell and gain actional steps, solidifying the product's value proposition.

# Ad summary This ad is for Viome, a full body gut microbiome test that cuts through all the wellness noise and conflicting information that you find online. The test gives you a snapshot into what’s really going on in your body right now, at a molecular level. It then gives you personalized food and supplement recommendations based on your unique biology. # Brand positioning Viome positions itself as a cutting-edge health and wellness company providing personalized insights into one's unique biology through advanced testing and analysis. It aims to occupy the space of scientific precision in health, cutting through the noise of generic wellness advice with individualized recommendations based on cellular-level data. The brand aligns with a proactive, empowered lifestyle, promoting the idea that understanding your body at a molecular level leads to better health choices. Viome pushes against the norm of one-size-fits-all health advice, instead of following a personalized, science-driven approach to wellness. The brand's positioning is functional, focusing on the performance and precision of its testing and recommendations, while also conveying a sense of empowerment and control over one's health. # Product Viome is advertised as a comprehensive, cellular-level testing service for the gut microbiome and overall health. The Full Body Gut Microbiome test analyzes samples—blood, saliva, and stool—using RNA technology to provide a snapshot of what's happening in the body at a molecular level. It is designed for individuals seeking to understand their unique biology and optimize their health through personalized recommendations. The product provides insights into personal gut microbiome activity, oral health, and cellular health. A key USP is its ability to cut through the conflicting information often found online, offering clear, actionable insights based on individual needs. Use occasions include proactive health management, addressing unexplained symptoms, and optimizing wellness. The product addresses the purchase barrier of generic health advice by offering individualized recommendations based on scientific analysis. Viome provides personalized food and supplement recommendations based on your unique biology. # Visual style The ad has a polished, UGC feel, combining professional-grade visuals with the authenticity of user-generated content. It features natural lighting, creating a bright and inviting atmosphere. The editing style includes quick cuts and static shots, maintaining a consistent pace. The production quality is high, blending elements of a commercial and UGC content to enhance credibility. The pacing is consistent at approximately 22 cuts per minute. Cuts are timed to align with voiceover lines, and visual elements highlight product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins by showing an opened Viome box on a wooden table in front of greenery, revealing the contents inside. - 00:02–00:03 00:02–00:03 The video cuts to a woman sitting outside in front of greenery explaining that she’s going to chat about Viome. - 00:03–00:09 00:03–00:09 The woman continues introducing the product and defining it as a full body gut microbiome test that tests you at a cellular level using RNA technology. - 00:09–00:17 00:09–00:17 She elaborates that it is a test that cuts through all that wellness noise and conflicting information that you find online, which can be really, really frustrating. - 00:17–00:24 00:17–00:24 She continues saying that they use the samples that you send in for testing, to give you a snapshot into what's really going on in your body right now, at a molecular level. - 00:24–00:31 00:24–00:31 The video cuts to a screen recording of the Viome app, as the woman explains that they use that to analyze your personal gut microbiome activity along with your oral health and your cellular health. - 00:31–00:36 00:31–00:36 The screen recording continues as the woman explains that the app then gives you personalized food and supplement recommendations based on your unique biology. - 00:37–00:41 00:37–00:41 The video cuts back to the woman explaining what surprised her the most about her results was how off everything actually was. - 00:41–00:47 00:41–00:47 The video cuts to the screen recording again as she states that she leads such a clean, healthy diet, but it honestly made so much sense as to why I hadn't been feeling 100%. - 00:48–00:55 00:48–00:55 The video cuts back to the woman as she explains that she feels like she’s on the right track, and I feel really empowered to be able to help support my body from within. She then holds up the product box as text appears indicating you can get $100 off.

# Ad summary This ad promotes Viome's Full Body Intelligence Test. It uses a creator-style testimonial format, with one person introducing the product and another narrator showcasing the test components and benefits. The ad emphasizes personalized insights into gut and cellular health, providing users with data-driven recommendations to improve their overall well-being. # Brand positioning Viome is presented as a health and wellness brand focused on providing personalized insights into gut and cellular health through at-home testing. The brand positions itself as a provider of actionable recommendations based on an individual's unique microbiome, empowering customers to optimize their energy, digestion, weight, mood, and sleep. By offering detailed health scores and personalized food recommendations, Viome aims to stand out from generic wellness solutions, offering a data-driven approach to personalized health. # Product Viome’s Full Body Intelligence Test is presented as an at-home testing kit designed to analyze an individual’s gut and cellular health. The test requires the user to collect samples of their stool, saliva, and blood, which are then sent to a lab for analysis. The product promises to provide users with over 50 health scores and over 370 personalized food recommendations based on their unique microbiome. It aims to offer clear insights connecting the user’s microbiome to various aspects of their overall health, including energy, digestion, weight, mood, and sleep. The test is framed as an easy, at-home solution for understanding and improving one's health through personalized nutrition. # Visual style The ad features a blend of UGC and polished commercial styles. The initial portion with the creator has a casual, selfie-style feel, while the product demonstration and app interface shots are more professionally produced. The editing includes quick cuts to maintain a fast pace and keep the viewer engaged. The color palette is mostly neutral, with occasional pops of color in the app interface. The overall aesthetic aims to strike a balance between authenticity and credibility, appealing to viewers looking for both trustworthy information and relatable content. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The creator states his goals for the year: to be in shape, to be the healthiest he has ever been, and to eat healthy foods only. - 00:04–00:11 00:04–00:11: The creator introduces the Viome Full Body Intelligence Test. He explains that using the test requires collecting stool, saliva, and blood samples to send back to the lab. The message conveys a functional description of the product and outlines the basic steps for using it. - 00:11–00:18 00:11–00:18: A narrator showcases the contents of the test kit. They explain how the test shows how your gut and cellular health are affecting your energy, digestion, weight, mood, and sleep. This provides a brand perspective, highlighting the benefits of the test. - 00:18–00:27 00:18–00:27: The narrator highlights features of the app, like how you get 50 plus health scores and 370 plus personalized food recommendations and clear insights connecting your microbiome to your overall health. This explains the value of the product and what the customer will receive. - 00:27–00:30 00:27–00:30: The narrator highlights how the test comes in an easy at home test. The message emphasizes the convenience and simplicity of using the product.

# Ad summary The ad encourages participation in a food allergy study conducted by Viome Research Institute. Participants will receive a $50 Amazon gift card upon completion of the study, which involves providing proof of a diagnosed food allergy, collecting 10 drops of blood at home, and mailing the sample back using a prepaid shipping label. The ad emphasizes the ease, convenience, and impactfulness of participating in the study. It also assures potential participants that Viome will NOT analyze their DNA. # Brand positioning Viome Research Institute is presented as an organization dedicated to advancing personalized health through innovative research. The ad positions the brand as a modern and accessible research institution, emphasizing the ease and convenience of participating in its studies. Viome aims to occupy a space in the consumer's mind as a forward-thinking and impactful organization that values individual contributions to scientific advancement. The brand's tone is both professional and approachable, and promotes a customer-centric approach to healthcare research. # Product The product is a home-based food allergy research study kit provided by Viome Research Institute. It allows participants to contribute to food allergy research from the comfort of their own home. The kit is designed for individuals with a diagnosed food allergy. The process involves providing proof of the allergy, collecting 10 drops of blood using a simple finger prick method, and mailing the sample back using a prepaid shipping label. The kit includes all necessary collection materials, and the ad assures potential participants that the process is easy, convenient, and impactful. Participants receive a $50 Amazon gift card upon completion of the study. The ad addresses the purchase barrier related to privacy concerns by stating that Viome will NOT analyze the participant's DNA. # Visual style The ad features a clean and informative visual style, using a combination of product shots, icons, and clear text to convey its message. The layout is well-organized, with distinct sections for the offer, process explanation, and call to action. The color scheme is primarily teal and white with accents of orange, giving it a modern and trustworthy appearance. The production quality is high, with professionally designed graphics and carefully staged product photography. This creates a sense of credibility, while the inclusion of simple icons makes it easily scannable and engaging in a social feed. # Hooks Headline: DO YOU HAVE A FOOD ALLERGY? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK TO COMPLETE SURVEY # Point of view - [object Object] - [object Object] # Storyline - The ad starts by asking, "DO YOU HAVE A FOOD ALLERGY?", immediately targeting a specific audience. This question grabs the viewer's attention and encourages them to consider their own health status. The audience is experiencing this from a direct question from the brand. - Next, the ad states: "Help advance food allergy research from the comfort of your home." This statement communicates the opportunity to contribute to scientific progress without needing to leave home. The audience is experiencing this from the brand's perspective. - The ad offers an incentive: "EARN A $50 AMAZON GIFT CARD if you complete the study!" This offer motivates potential participants by providing a tangible reward. The audience is experiencing this from a financial incentive from the brand. - The ad explains "WHAT'S INVOLVED?" It lists the steps for participating in the study: providing proof of a diagnosed food allergy, collecting 10 drops of blood at home, and mailing the sample back. The audience is experiencing this from the brand's informative perspective. - The ad provides additional reassurance: "We ship you the collection kit you collect and send it back. EASY. CONVENIENT. IMPACTFUL." The audience is experiencing this from the brand's perspective. - The ad includes the value proposition "Advancing personalized health through innovative research" to highlight the company's mission. The audience is experiencing this from the brand's perspective. - The ad ends with an invitation to participate: "CLICK TO COMPLETE SURVEY It only takes a few minutes!", and a secondary prompt to email them. This encourages viewers to take immediate action. The audience is experiencing this from the brand's call to action.

# Ad summary The ad features a man discussing the Viome at-home gut test kit. He expresses initial anxiety about dietary restrictions but highlights the personalized food recommendations and supplement options based on his test results. # Brand positioning Viome is presented as a personalized nutrition and wellness brand that uses at-home microbiome testing to provide customized food recommendations and supplements. The brand aims to position itself as a solution for people who are overwhelmed by generic diet advice and want to understand their body's specific needs. The ad emphasizes ease of use and a science-based approach, suggesting a move away from generalized diet trends and towards individualized health solutions. Viome promotes a functional and personalized approach to nutrition. # Product The Viome at-home gut test kit is a product designed to analyze an individual's microbiome and provide personalized food recommendations and supplement options based on the test results. It involves registering the kit, sending in saliva and blood samples, and receiving over 300 food recommendations via the Viome app. The product offers tailored supplements catered to the individual's body, addressing nutrient gaps. The ad highlights the ease of use of the test and the personalized insights it provides, indicating the product aims to simplify complex dietary choices. The gut test is positioned as a way for people, especially those over 40, to understand exactly what's going on in their bodies and what they should or shouldn't be doing in terms of diet and supplementation. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements, such as the creator's direct-to-camera delivery and casual wardrobe. The editing style features quick cuts and frequent transitions between different locations and close-ups, maintaining a brisk pace, around 30 CPM, to keep viewers engaged. The audio-visual sync is carefully timed to match voiceover lines with product actions or text overlays. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Register your kit. Send in your samples. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator expresses anxiety about potential food restrictions that the Viome test might reveal. This sets up the common fear of restrictive diets and engages viewers who may share similar concerns. - 00:03–00:07 00:03–00:07 The creator transitions to describing the core value proposition: understanding exactly what your body needs. This reframes the narrative from restriction to empowerment and personalized knowledge. - 00:07–00:12 00:07–00:12 The creator shows himself preparing to take the at-home gut test, emphasizing the ease and accessibility of the process. This lowers the barrier to entry by showing a simple, tangible action. - 00:12–00:18 00:12–00:18 The creator highlights the benefit of receiving over 300 food recommendations based on test results, appealing to viewers seeking personalized and comprehensive dietary advice. - 00:18–00:22 00:18–00:22 The creator expresses that he is 40 years old and needs to know exactly what he should and shouldn't be doing. This introduces a personal angle and connects with viewers in a similar life stage seeking clarity about their health. - 00:22–00:27 00:22–00:27 The creator highlights that the process is super easy. This is designed to ease any concerns about the complexity of at-home health testing. - 00:27–00:31 00:27–00:31 The creator transitions to discussing the supplement side of the product, catering supplements to exactly what his body needs. - 00:31–00:35 00:31–00:35 The creator summarizes the steps to take after taking the test kit.

# Ad summary This ad showcases the Viome Full Body Intelligence Test, which takes the guesswork out of nutrition. It helps you understand what to eat, minimize, and avoid, based on your body. # Brand positioning Viome is presented as a brand that offers personalized nutrition advice through its Full Body Intelligence Test. The brand aims to take the guesswork out of nutrition by providing health scores and food recommendations based on individual body needs. The brand positions itself as a provider of personalized nutrition, contrasting with generic dietary advice, promoting a more tailored approach to health. The tone is informative and aims to resonate with people seeking specific dietary guidance. # Product The Viome Full Body Intelligence Test is a comprehensive kit designed to provide personalized nutrition recommendations. The kit includes components for collecting stool, blood, and saliva samples. Once the samples are collected, users receive over 50 health scores and over 370 personalized food recommendations through the Viome app, detailing what to eat, minimize, and avoid, tailored to their body’s specific needs. The test aims to eliminate the guesswork in nutrition, offering actionable insights based on individual health data. This addresses the problem that everyone's body is different and should be treated as such and not grouped. # Visual style The ad combines a UGC-style format with polished product shots and screen recordings. The editing involves quick cuts and smooth transitions. The initial scenes use a casual, relatable tone, while the product demonstration is more polished. The pacing is moderate, with cuts timed to key information points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Stop guessing and start testing. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 The ad opens with a man questioning the safety of water and the need to follow the dietary restrictions from his Viome test. - 00:06–00:09 This introduces the central conflict: The man's favorite foods (such as fries and ranch) are now off-limits due to the test results. - 00:09–00:13 The ad shifts to demonstrate the Viome test, showing it takes the guesswork out of nutrition. - 00:13–00:22 It highlights features of the service like 50+ health scores and 370+ personalized food recommendations, offering specific dietary guidance. - 00:22–00:25 The ad concludes by reiterating the benefit of personalized dietary advice and encouraging viewers to start testing instead of guessing.

# Ad summary This ad promotes Viome, a product that allows you to test your blood, saliva, and stool to gain over 50 health scores. Once the test results come back, the app offers over 370 personalized food recommendations based on the chemistry of your gut microbiome and mathematical equations. # Brand positioning Viome is presented as an innovative health brand focused on providing personalized diet recommendations based on an individual's unique gut microbiome. The brand positions itself at the intersection of science, nutrition, and technology, offering a way to understand and optimize one's health through testing and tailored dietary advice. By focusing on RNA-powered technology and personalized diet recommendations, Viome aims to stand out by offering a more precise and customized approach to nutrition compared to generic dietary advice. Viome is presented as a modern, science-backed brand that values precision, personalization, and empowering individuals to take control of their health through data-driven insights. # Product Viome is a service providing comprehensive at-home testing of blood, saliva, and stool to analyze the chemistry of your gut microbiome, combined with mathematical equations. This analysis results in over 50 health scores and more than 370 personalized food recommendations tailored to the individual's body. The test identifies substrates found in foods and their biochemical pathways, enabling diet recommendations based on the individual's chemistry of the gut microbiome and mathematical equations. The Viome app provides customized food lists, indicating which foods to prioritize, enjoy in moderation, or minimize. The intention of the product is to remove the guesswork from nutrition, and to help customers make informed dietary choices based on their unique biology. # Visual style The ad uses a polished, commercial aesthetic with a combination of studio-lit shots and clean product displays. The editing rhythm is moderately paced, maintaining a consistent flow with smooth transitions. The production quality is high-end, giving the impression of a professional commercial. The audio-visual sync is well-coordinated, with text and product actions aligned to the spoken dialogue. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Don't guess, test. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A man identified as Naveen Jain, Founder and CEO at Viome, is speaking. He's sitting in what appears to be an office space. He compares DNA to an alphabet and RNA to a story that you're writing. The intention is to position the brand as a novel and scientific innovation. The tone is optimistic and friendly, as he's smiling and speaking directly to the camera from the brand's point of view. - 00:03–00:11 00:03–00:11 A man identified as Momo Vuyisich, Founder and Chief Science Officer of Viome, opens boxes of different testing kits and shares that your gut microbiome will allow them to make very personalized diet recommendations. The intention is to demonstrate what comes inside the Viome testing kits. He also states that there are over 50 health scores. The tone is informative and friendly, as he's showing and speaking directly to the camera from the brand's point of view. - 00:11–00:16 00:11–00:16 An animated x-ray version of the human body is shown and the narrator states that the foods affect the biochemistry pathways that affect our physiology. This is intended to explain the science behind the Viome product and why it's important. The tone is educational and serious, as it's an authoritative explanation from the brand's point of view. - 00:16–00:22 00:16–00:22 Naveen Jain is shown again, this time with a view of a smartphone screen showcasing the food recommendations from the app, which identifies specific foods to eat and to avoid. The intention is to show what the test results look like in the app. The tone is friendly and informative, as he's explaining the app from the brand's point of view. - 00:22–00:25 00:22–00:25 The various testing kits are presented once more, and Naveen Jain encourages the audience to not guess, and instead test with Viome. The intention is to encourage the audience to try the product. The tone is encouraging and urgent, as he's speaking directly to the camera from the brand's point of view.

# Ad summary This ad promotes Viome by showing how personalized nutrition recommendations can differ from generic advice. The ad shows results from Viome that were surprising to the creator based on the report showing his health zones and food recommendations. # Brand positioning Viome is a personalized nutrition brand that empowers individuals to take control of their health. The brand distinguishes itself by using cutting-edge science and technology to analyze an individual's microbiome and provide unique dietary recommendations. It challenges the conventional one-size-fits-all approach to nutrition, emphasizing that 'healthy' varies from person to person. The brand aims to occupy a space in the consumer's mind as a science-based health and wellness partner. # Product Viome offers a comprehensive at-home gut microbiome test that analyzes an individual's gut health. It utilizes the information gathered from the microbiome test to deliver customized dietary recommendations. The product provides a personalized list of foods to prioritize (superfoods), enjoy in moderation, minimize, and avoid altogether, based on the user's unique gut health and health goals. The test results help individuals understand how different foods and supplements may affect their health. Viome helps users overcome the confusion of generic health advice and make informed decisions about their diet. # Visual style The ad utilizes a blend of UGC and app mock-up visuals. The production quality feels casual and is presented in a vertical format typical of social media content. The editing is fast-paced, with quick cuts and transitions that keep the viewer engaged. The use of app mock-ups provides a polished look, while the creator's presence gives it a personal touch. Pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator introduces the ad by saying he will share his Viome results. - 00:01–00:04 He then shows his "My Health Zones" results which indicate areas where he needs to improve or maintain. - 00:05–00:07 The ad then focuses on his foods list showing foods he should avoid and specifically points out grapefruit. - 00:07–00:13 The creator then shows why grapefruit is a food he should avoid. - 00:14–00:19 The ad concludes by showing the different food categories that the report includes.

# Ad summary This ad promotes Viome, an at-home gut test that provides food and supplement recommendations based on the user's test results. The ad features a male demonstrating the process of using the test kit and the benefits of understanding one's nutritional needs. # Brand positioning Viome is presented as a modern, science-based brand focused on personalized nutrition. The brand aims to empower consumers to understand their bodies better and make informed dietary choices through advanced gut testing and tailored recommendations. Viome positions itself as a solution to the overwhelming and often conflicting information about nutrition, offering a clear path to better health through personalized insights. The brand promotes a lifestyle of proactive health management and self-discovery, aligning with the emotional benefit of feeling in control of one's well-being. It pushes against the one-size-fits-all approach to nutrition, embracing a functional positioning that emphasizes performance and simplicity by giving the consumer direct feedback on what their body needs. # Product Viome is an at-home gut test that analyzes the user's microbiome to provide personalized food and supplement recommendations. The test aims to help individuals understand which foods and supplements are best suited for their unique body composition. The process involves taking a test at home, sending in the sample, and receiving over 300 food recommendations based on the test results. The product is designed for anyone looking to optimize their nutrition and health, particularly those who feel overwhelmed by conflicting dietary advice. Key features include: personalized food recommendations, supplement suggestions tailored to individual needs, and clear explanations of why certain foods are beneficial or should be avoided. The product addresses the purchase barrier of confusion and uncertainty around nutrition by offering a scientific, data-driven approach to dietary choices. The ad emphasizes that the process is easy and provides a way to get specific recommendations catered to your body. # Visual style The ad has a polished UGC style, with a mix of direct address, product shots, and app screen recordings. The editing is clean with smooth transitions. The production quality is high, giving it a professional yet approachable feel. The pacing is moderate, with cuts timed to coincide with voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Register your kit, send in your samples, get your results. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A man is on a treadmill, speaking into what looks like a microphone. He asks the viewer to imagine their body telling them exactly what they should and should not be eating. This opens the ad with a question to grab the audience's attention, hinting at the personalized insight the product offers. The perspective is from the man/brand, who is setting up the core concept. The tone is conversational and inviting. - 00:03–00:07 00:03–00:07 The video cuts to an overhead shot of a Viome box with various components of the kit scattered around it. The man states he is about to take an at-home gut test that's going to test his microbiome. This shows the product offering in action, providing a visual reference for what the viewer can expect to receive. The perspective is from the man/brand, now introducing the product that will solve the problem posed in the opening. The tone is informative and anticipatory. - 00:07–00:11 00:07–00:11 The video shows a scrolling screen in the Viome app, displaying various food recommendations labeled as "Superfood" or "Avoid." The man mentions he is going to get over 300 food recommendations based off of his test results. This illustrates the specific and personalized advice the app provides, reinforcing the value of the test. The perspective is from the user/brand, showcasing the tangible benefits of the product. The tone is informative and highlights the scale of personalized recommendations. - 00:11–00:14 00:11–00:14 The video shows details for spinach in the app and what to avoid. The man states he is 40 years old and needs to know exactly what's going in and what he should not be doing. This emphasizes the need for personalized nutrition as one ages, targeting an older demographic. The perspective is from the user/brand, who is conveying the personal motivation behind using the product. The tone is earnest and relatable. - 00:14–00:18 00:14–00:18 The man is outside with a Viome box. He comments that he gets very overwhelmed, but so far, everything has been super easy, which he appreciates. This addresses a potential concern about the complexity of the process, reassuring viewers that it's user-friendly. The perspective is from the user/brand, providing a testimonial about the ease of use. The tone is reassuring and appreciative. - 00:18–00:23 00:18–00:23 The man is on a treadmill. He says what he also loves is they're going to give him supplements catered exactly to my body, exactly what I need. This highlights the personalized supplement recommendations, adding another layer of value to the test. The perspective is from the user/brand, further elaborating on the benefits. The tone is enthusiastic and emphasizes the customization. - 00:23–00:27 00:23–00:27 Various Viome kits are shown. He then says to register your kit, send in your samples, get your results, that's simple. This provides a direct call to action and summarizes the ease of the process. The perspective is from the brand, giving clear instructions. The tone is straightforward and concise.

# Ad summary The image ad highlights the importance of data-driven gut health analysis to address underlying issues effectively, suggesting that the problem may not be the gut itself, but rather a lack of adequate testing and information. # Brand positioning The brand is positioned as a provider of advanced gut health testing, emphasizing the importance of data in understanding and addressing gut-related issues. They are challenging the norm of simply treating symptoms without identifying the root cause. The brand promotes a functional approach by focusing on the power of data in understanding and optimizing gut health. # Product The product being advertised is a gut health testing service that focuses on gathering the right data to understand and address gut-related issues. It is implied that the product is for people who have gut health concerns and have not found adequate solutions through conventional methods. The product's USP is its ability to provide a data-driven approach to understanding gut health, suggesting that knowing the right data is the key to resolving gut issues. The ad aims to address the purchase barrier of uncertainty by highlighting that traditional solutions may not work because they lack the necessary information to target the root cause. # Visual style The ad uses a macro photograph of fresh berries as a vibrant and relatable backdrop, connoting natural health and wellness. The image appears professionally shot. The typography is clean and legible. The ad's design is straightforward with a central message over a natural image, which is intended to be informative and engaging. # Hooks Headline: Your gut isn't the problem. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a statement that challenges a common belief, 'Your gut isn't the problem', immediately capturing attention. It is conveying the message that the issue may not be the gut itself, but a lack of proper testing. The brand is communicating this idea to reframe the problem. This is the first step in shifting the viewer's perspective from focusing on the gut to considering the quality of the data used for analysis. - The ad continues to clarify why the perceived problem persists, stating, 'You just haven't tested it for the right data.' The brand uses this follow-up statement to transition the narrative toward its data-driven solution. This reinforces the idea that the key to resolving gut issues is having access to the right information.

# Ad summary An ad for Viome, a full body intelligence test. The ad explains that spinach is not a superfood for everyone and that the Viome test can analyze your gut and tell you exactly which foods to eat, minimize, and avoid based on your biology. The ad also mentions that you get 50+ health scores and 370+ personalized recommendations. # Brand positioning Viome is positioned as a science-based solution for personalized nutrition. The brand aims to occupy a space in the consumer's mind as a provider of actionable health insights derived from comprehensive biological data. The brand promotes the idea that everyone's body is different and therefore, nutrition should be tailored to individual needs. Viome pushes against the one-size-fits-all approach to dieting and the notion of universally healthy foods by offering a service that analyzes your gut and recommends foods tailored to your biology. It has a functional brand positioning emphasizing scientific precision and personalized recommendations. # Product The Full Body Intelligence Test from Viome is a gut health analysis kit designed to tell users which foods to eat, minimize, and avoid based on their biology. The test analyzes your gut and provides over 50 health scores and over 370 personalized recommendations. The product comes in a box containing separate kits for saliva, blood, and stool collection. The product addresses the pain point that not all so-called superfoods are good for everyone. The test uses a science-based approach to provide personalized nutritional guidance. # Visual style The ad has a mixed visual style, combining footage of a speaker on stage with clean, clinical-looking visuals of cells and bacteria, shots of the Viome product packaging, and screen recordings of the Viome app. Editing is quick, with frequent cuts to maintain a fast pace and keep the viewer engaged. The production quality varies between the staged speaker segment and the more polished product shots and app demos. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad starts with a man stating that people shouldn't eat spinach, dismissing the idea that spinach is good for everyone because “Popeye was not a scientist.” - 00:06–00:12 A woman says that spinach is high in oxalates, and if the body can’t break them down properly, it's not a superfood, it’s a problem. This is communicated from the brand's perspective, highlighting the potential issue with commonly perceived healthy foods. - 00:12–00:14 The brand perspective continues with a statement that 'You don’t know until you test,' leading into the introduction of Viome's Full Body Intelligence Test. - 00:14–00:22 The ad transitions to showing the Viome Full Body Intelligence Test product. The narration states that it analyzes your gut and tells you exactly which foods to eat, minimize, and avoid, based on your biology. This section conveys the value proposition of the product. - 00:22–00:28 The brand narration continues to highlight that users will get 50+ health scores and 370+ personalized recommendations, reinforcing the depth of the analysis and the personalized guidance provided. - 00:28–00:31 The ad concludes by encouraging viewers to get answers based on science, including an offer to get $100 off, with the Viome product shown once again.

# Ad summary This ad promotes Viome Full Body Intelligence™ Test by highlighting the high cost of typical gut health maintenance compared to the advertised product. It uses a visual of a receipt to emphasize potential savings and personalized insights through the test. # Brand positioning Viome is presented as a solution for those overwhelmed and overspending on generic gut health supplements and treatments. The brand positions itself as an alternative to the typical, often ineffective, approaches to gut health. It aims to occupy the space of personalized, data-driven wellness by offering a comprehensive test that provides specific answers and actionable recommendations, cutting through the noise and expense of standard supplements and doctor visits. The brand promotes a functional approach, emphasizing clarity and efficiency in understanding one's body needs, rather than following the norms of continuous supplement consumption. # Product The Viome Full Body Intelligence™ Test is advertised as an alternative to spending money on supplements. The test provides personalized answers and clear, actionable recommendations. Its USPs lie in its ability to offer targeted insights into individual body needs, unlike the broad, untailored approach of typical gut health products. The advertised price for the test is $399. # Visual style The ad has a clean, informative visual style with a focus on clarity and direct messaging. The production quality appears to be studio-shot with simple graphics and text overlays. The layout is structured with a clear hierarchy, using color and typography to guide the viewer's eye. The receipt graphic feels slightly platform-native in the sense that it mimics document-style content, with a clean, modern design that is easily scannable in-feed. # Hooks Headline: You don't need more supplements. You need answers. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by stating, “You don’t need more supplements. You need answers.” This is from the brand's perspective, setting the stage by suggesting the ineffectiveness of current solutions and highlighting the need for something better. - Next, a receipt titled “Typical Gut Health Spend” with a list of common supplements and their costs (e.g., probiotics, greens powder, detox teas) is displayed with a red X marked over the list. This represents the customer’s perspective, showing the high costs associated with typical gut health maintenance and implying their dissatisfaction with current spending. - The brand then presents its alternative: the Viome Full Body Intelligence™ Test for $399, positioned as a solution to the expensive, scattershot approach. The brand aims to give real answers with the test. - The ad emphasizes the benefits of the test through bullet points, like “Personalized answers”, “Understand what your body needs”, and “Clear, actionable recommendations.” The brand showcases why this solution is more effective.

# Ad summary This ad highlights the frustration of spending money on various gut health products and still not getting answers, then presents the Viome Full Body Intelligence Test as the solution for personalized answers and actionable recommendations. # Brand positioning Viome is positioned as a provider of comprehensive gut health analysis through its Full Body Intelligence™ Test. The brand offers a data-driven approach to wellness, contrasting with the generalized and often ineffective methods of typical gut health spending. Viome suggests that its test provides "real answers" and personalized recommendations, moving away from the trial-and-error approach associated with common remedies. # Product The Viome Full Body Intelligence™ Test is presented as a solution to the common frustration of spending money on various gut health products without achieving desired results. The test, priced at $399, promises to deliver personalized answers, help users understand their body's needs, and provide clear, actionable recommendations. It serves as an alternative to a range of products and services, from probiotics and greens powders to doctor visits and special diets, which are often pursued without a clear understanding of individual needs. # Visual style The ad features a clean and informative visual style, resembling a digital graphic with a mix of text and icons. The design incorporates a color palette of dark teal, white, and red to draw attention to key elements. The overall production quality is polished, with crisp text and well-defined icons, conveying a sense of professionalism and reliability. The layout is well-organized and easy to scan, with a clear hierarchy of information. The composition is designed to be visually appealing and engaging, encouraging viewers to learn more about the product. # Hooks Headline: All that money... and still no answers? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question of spending "all that money... and still no answers?", highlighting the frustration of investing in various gut health solutions without seeing results. This is intended to resonate with viewers who have experienced this frustration, positioning it from the customer's perspective. - The ad presents a mock receipt of typical gut health expenses, such as probiotics, greens powder, detox teas, kombucha, gluten-free snacks, doctor visits, ACV gummies, digestive enzymes, "gut-friendly" snacks, food sensitivity tests, and clothing for comfort totaling $1,164.99. This shows the amount of spending that one might do on gut health. The brand is presenting this as an external source. - The image of a receipt with a large red "X" drawn across it and the words "NOT VIOME" stamped on top introduces the Viome Full Body Intelligence™ Test as a contrasting, effective solution. The stamp is from the brand's POV. - The ad showcases the Viome Full Body Intelligence™ Test as a means to "Get real answers", emphasizing its personalized approach and contrasting it with the generalized expenses listed above. This is presented from the brand's POV. - The ad highlights key benefits of the Viome test such as personalized answers, understanding one's body needs, and clear, actionable recommendations. These are represented through icons, which provides a quick summary of what to expect from the test, presented from the brand's POV.

# Ad summary The ad highlights the high costs and guesswork involved in typical gut health spending, positioning the Viome Full Body Intelligence™ Test as a solution to get personalized, actionable answers for a fixed price. # Brand positioning Viome is positioned as a provider of personalized gut health insights, differentiating itself from conventional approaches. The brand aims to occupy the space of scientific precision and actionable recommendations in the consumer's mind. Viome aligns with values of understanding one's unique body needs and data-driven health decisions. It pushes against the norm of generalized health advice, offering a tailored solution for gut health. The brand positioning is functional, emphasizing the reliability and personalization of its testing services. # Product The Viome Full Body Intelligence™ Test is a service that provides personalized answers for understanding what your body needs and offers clear, actionable recommendations. It is designed for individuals seeking to gain insights into their gut health and overall well-being. The test helps consumers understand their body needs and provides personalized answers. The USP is that it provides personalized, clear, and actionable recommendations. The ad addresses the purchase barrier of high costs and uncertainty associated with typical gut health spending by offering a fixed price of $399. # Visual style The ad features a clean and informative design with a focus on presenting a clear problem and solution. The production quality appears polished, with a digital invoice graphic and well-organized layout. The image treatment includes background removal and use of color blocks to highlight key information. The typography is integrated to ensure readability and emphasis, and the overall style feels native to a social media environment, designed to be easily scannable and capture attention in-feed. # Hooks Headline: You're spending $1,000+ a month and still guessing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating, from the brand's perspective, that the viewer is spending $1,000+ a month on gut health and still guessing, highlighting the frustration of ineffective spending. - A mock invoice is presented with a list of typical gut health related purchases with estimated costs. The purpose of this visual is to show the list of expenses that may be unnecessary and not effective, as perceived by the brand. - The invoice is crossed out with a large red X, with the words 'NOT VIOME' stamped across it, which is a visual metaphor that is meant to show that Viome is the better solution. - The ad transitions into the brand offering the Viome Full Body Intelligence™ Test for $399, communicating a cost-effective alternative from the brand's perspective. - Three icons with short descriptors are shown. They emphasize the product benefits of personalized answers, understanding body needs, and clear actionable recommendations, from the brand's perspective.

# Ad summary This image ad highlights the costs associated with various gut health remedies and positions the Viome Full Body Intelligence™ Test as a more effective and personalized alternative. The ad uses a visually engaging approach by presenting a crossed-out bill of typical gut health spending, emphasizing the value of Viome's test in providing real answers and understanding individual body needs. # Brand positioning Viome is presented as a health and wellness brand that offers a scientific and personalized approach to gut health. The brand positions itself as an alternative to the conventional, often costly, and less effective methods of addressing gut health issues. Viome aims to occupy the space of a reliable, intelligent, and actionable health solution, offering consumers a way to understand their unique body needs through its full body intelligence test. The brand promotes values of personalization, scientific rigor, and clear recommendations, pushing against the norms of generic health advice and costly trial-and-error approaches. # Product The featured product is the Viome Full Body Intelligence™ Test, designed to provide individuals with real answers and actionable recommendations for their unique body needs. The test is positioned as a solution to the common frustration of guessing what works for gut health, which can lead to high costs and ineffective results. The ad addresses the purchase barrier by presenting the test as a more economical alternative to the cumulative expenses of probiotics, detox teas, and other gut health products. The test offers personalized answers, helps users understand their body's specific needs, and provides clear, actionable recommendations. # Visual style The ad features a clean and informative visual style, combining a receipt graphic with clear promotional text and icons. The image is designed to be easily scannable, with a clear focus on the problem (high costs) and the solution (Viome test). The use of a red cross-out and the 'NOT VIOME' stamp adds visual emphasis. # Hooks Headline: Guessing what works is costing you more than you think. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the high costs associated with conventional gut health remedies. This message is intended to capture the audience's attention by pointing out the financial burden of guessing what works and is conveyed from the brand's perspective, framing the problem and setting the stage for their solution. - The ad presents a solution in the form of the Viome Full Body Intelligence™ Test, which offers a more personalized and effective approach to gut health. This message is conveyed from the brand's perspective, offering a direct solution to the problem of costly and ineffective gut health spending. - The ad emphasizes the benefits of the Viome test, highlighting personalized answers, understanding of body needs, and clear, actionable recommendations. This message is from the brand, focusing on the value proposition of the test and how it addresses the root causes of gut health issues.

# Ad summary This ad promotes Viome, a full body intelligence test. The ad features a woman interviewing people in a grocery store about what products or services are the biggest waste of money. Once the people mention food supplements, the woman reveals that she has a solution to that problem in the form of a service from the company Viome. # Brand positioning The ad for Viome presents itself as a modern and trustworthy brand providing a solution to the biggest waste of money in the supplement industry. Viome differentiates itself by offering personalized and actionable health insights, which it claims are more reliable than generic supplements. The brand positions itself as a provider of full body intelligence tests that help customers understand their body's unique needs and how to meet them through food, rather than unnecessary supplements. # Product Viome offers a full body intelligence test that analyzes one's health and provides personalized recommendations for food intake. The test aims to help individuals understand their body's specific needs to optimize their health and well-being through diet rather than generic supplements. It identifies areas for improvement, such as inflammatory activity, metabolic fitness, and digestive efficiency, and offers corresponding dietary suggestions. # Visual style The ad employs a natural, UGC-style aesthetic to emulate impromptu interviews. The editing rhythm features quick cuts to maintain engagement and provide variety in responses. The overall production quality has a polished feel, enhancing the credibility of the ad while retaining its authenticity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:10 A woman is interviewing people at a grocery store, asking what they believe is the biggest waste of money. This sets up the context of consumer skepticism towards certain products, specifically supplements. - 00:10–00:13 The interviewee suggests generic vitamins and supplements are a waste of money. This prompts the interviewer to ask what they do instead, creating an opportunity to introduce Viome as an alternative. - 00:13–00:18 The man reveals Viome's Full Body Intelligence Test, explaining it provides insights into one's body and how to supplement it effectively. This highlights the product's personalized approach as a better alternative to generic supplements. - 00:18–00:21 The interviewer asks how the test works, allowing the man to showcase his test results on his phone. This provides visual validation of the product's features. - 00:21–00:28 He displays the detailed health data from the app, including scores for various health metrics and personalized food recommendations. The app interface reinforces the idea of personalized health insights and dietary guidance. - 00:28–00:40 He shares his positive experience, stating that Viome has improved his gut health and made him feel more awake and alert. This conveys the product's tangible benefits and addresses common health concerns. - 00:40–00:45 The interviewer highlights that the man no longer buys supplements, emphasizing the product's effectiveness. This further reinforces the value proposition.