How Typeform Advertises on Meta

# Ad summary This ad promotes Typeform as a tool to create forms that collect up to 3.5x more data. The ad features a form being filled out on a mobile device. # Brand positioning Typeform is presented as a modern and efficient solution for data collection through online forms. The brand aims to occupy the space of user-friendly and effective form creation, emphasizing a seamless and engaging experience for both the form creator and the respondent. The brand aligns with values of simplicity, efficiency, and user-centric design, pushing against the norms of complex and cumbersome traditional form systems. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to create a positive and engaging user experience. # Product The product being advertised is Typeform, a platform for creating online forms designed to collect data more effectively. It is implied that the product is for businesses, educators, or anyone who needs to gather information from an audience. The ad highlights that forms created with Typeform can collect up to 3.5x more data, suggesting a higher engagement rate and better completion rates compared to traditional forms. The ad addresses the purchase barrier of low data collection rates by showcasing the product's ability to significantly improve data capture. The ad shows a form being filled out on a mobile device, indicating a use case for mobile users. # Visual style The ad has a clean and modern visual aesthetic with a focus on simplicity and clarity. The production quality appears to be highly polished, with a studio-shot feel. The visual motif is a grid layout with rounded corners. The image treatment includes background removal and subtle color grading. The typography is large and bold, integrated seamlessly into the design. The style contrasts with platform-native content, aiming for a high-design look that stands out in the feed. # Hooks Headline: Create forms that collect up to 3.5x more data # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline that states, "Create forms that collect up to 3.5x more data," immediately conveying the key benefit of using Typeform. The brand is telling the audience that their platform is more effective at data collection, aiming to grab the viewer's attention with a clear value proposition. - The ad then shows a visual representation of a form being filled out on a mobile device. The brand is demonstrating the user experience and ease of use, showing how respondents interact with Typeform's forms. This progresses the narrative by providing a visual example of the product in action. - The ad includes the Typeform logo in the upper right corner, reinforcing brand recognition. The brand is reminding the viewer of their identity and associating the visual elements with their brand, further solidifying the brand's presence in the viewer's mind.

# Ad summary This ad showcases Typeform's AI capabilities through the use of forms in various languages and for a number of use cases. # Brand positioning Typeform is presented as a versatile and user-friendly platform for creating engaging forms that cater to businesses of all sizes looking to elevate their data collection process. The ad emphasizes Typeform's ability to 'keep them talking' through personalized interactions, offering a fresh and innovative approach to form creation by leveraging AI, which can revolutionize how businesses connect with their audience. By showcasing multilingual capabilities and automated follow-ups, Typeform aims to position itself as a global and efficient solution, appealing to companies that seek to streamline their communication processes and enhance customer engagement. Typeform is an emotionally functional brand that seeks to empower users by providing an intuitive interface. # Product Typeform is an online platform that specializes in creating interactive and visually appealing forms for data collection and customer engagement. The product leverages AI to personalize the user experience, asking the right questions, speaking any language, and automating follow-ups. It caters to a broad audience, from small businesses to larger enterprises, seeking to enhance their data collection and communication processes. Typeform's key features include its AI-driven personalization, multilingual support, seamless integration with other business tools, and user-friendly interface, which together create a unique selling proposition that helps businesses connect with their audience more effectively and efficiently. # Visual style The ad has a clean and minimalist aesthetic, utilizing flat design principles with cartoon illustrations and a focus on showcasing the Typeform platform in action. The ad uses smooth transitions between scenes, with a consistent color palette of white and purple to enhance brand recognition. The pacing is moderate, with cuts timed to coincide with voiceover lines and product actions, creating a seamless audio-visual experience. The production quality is polished and professional, reflecting the brand's commitment to quality and user-friendliness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a text overlay stating, 'Keep them talking with Typeform AI.' - 00:01–00:02 A form is presented that is asking the user to describe their hair type. The user can select the option 'dry and brittle'. The message is that Typeform is able to ask the right questions. - 00:02–00:03 A form is presented in Spanish that is asking the user, 'Te importa la velocidad?' The user can select between 'Si' or 'No'. The message is that Typeform can speak any language. - 00:03–00:04 The same form is presented in French. The message is that Typeform can speak any language. - 00:04–00:05 The ad showcases the platform's ability to automate follow-ups with other common business platforms. This is conveyed by a woman pulling on a rope that is attached to the various logos. - 00:05–00:06 The ad ends with a purple screen that promotes Typeform with a 'Sign up' CTA.

# Ad summary This ad showcases Typeform AI's ability to streamline surveys, with a focus on asking the right questions, supporting multiple languages, and automating follow-ups. # Brand positioning Typeform is positioned as a modern and versatile platform for creating engaging online forms and surveys. The brand emphasizes user-friendliness and the ability to tailor interactions to various audiences and languages, suggesting a global reach. The brand aims to occupy the space of a simple but sophisticated tool. The focus on AI suggests that Typeform is leveraging new technology to enhance user experience and efficiency, setting it apart from competitors by offering intelligent features. The brand's tone is professional and forward-thinking, aligning with a lifestyle of productivity and streamlined workflows. # Product Typeform AI is a platform designed to create interactive and adaptable surveys. It emphasizes the ability to ask the right questions, support multiple languages, and automate follow-ups. The product is intended for businesses and individuals looking to engage their audience effectively, collect data seamlessly, and automate communication processes. USPs include its AI-driven capabilities, which help in tailoring survey questions, its multilingual support to cater to diverse audiences, and its automation features for efficient follow-ups. The platform addresses the purchase barrier of tedious manual survey creation and follow-up processes by offering AI and automation. The ad promotes Typeform AI as a solution worth trying for those seeking a streamlined, intelligent, and effective way to gather information and engage with their audience. # Visual style The ad features a clean and minimalist aesthetic with a white background, simple graphics, and clear typography. The production quality is polished and professional, creating a modern and user-friendly impression. The editing style is smooth, using static shots and straightforward transitions. The pace is steady and consistent, with each visual element timed to match the voiceover lines, creating a cohesive and engaging flow. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign up # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by addressing the universal need to engage with an audience, regardless of who they are, immediately establishing relevance for a broad spectrum of viewers. It uses text overlay to convey the message and a series of diverse people to visualize the audience, creating an inclusive tone. - 00:03–00:05 Building on this, the ad transitions to highlighting how Typeform AI can maintain audience engagement, focusing on the 'keeping them talking' benefit. The messaging is delivered through a text overlay. It aims to position Typeform AI as a solution for sustained audience interest. - 00:06–00:09 The storyline then shifts to showcasing specific features. It begins with 'Ask the right questions,' which is supported visually by displaying an example of a survey question within a Typeform interface. The shift aims to demonstrate the platform's intelligence and ability to generate relevant questions. - 00:10–00:13 The storyline continues by emphasizing Typeform AI's multilingual capabilities. It highlights the ability to support any language with visual examples of surveys in Spanish, French, and English. This underscores the platform's versatility and global reach. - 00:14–00:18 The ad progresses to 'Automate follow-ups', visually demonstrating the process of collecting email addresses and integrating with other applications. It aims to show how Typeform AI simplifies and automates subsequent engagement. - 00:20–00:24 The ad wraps up by reiterating the overall value proposition: turning every contact into action. It ends with a clear CTA to sign up, visually presented with the Typeform logo and a clickable button. This reinforces the platform's utility and invites immediate user engagement.

# Ad summary This ad promotes Typeform, a platform for creating online forms. The ad highlights the benefit of using Typeform to get up to 3.5x more data, and it showcases various form types and features through visual examples. # Brand positioning Typeform is presented as a modern and effective solution for creating online forms. The brand positions itself as a tool that helps users gather more data, suggesting a focus on improving data collection and analysis. The brand's visual identity, with its clean design and use of color, conveys a sense of simplicity and user-friendliness. Typeform aims to occupy the space of a user-friendly and efficient form creation platform, contrasting with potentially more complex or less visually appealing alternatives. The brand aligns with values of data-driven decision-making and streamlined processes, promoting a lifestyle of efficiency and informed action. # Product Typeform is an online platform that allows users to create various types of forms, including surveys, questionnaires, and data collection forms. The product is designed for anyone who needs to gather information from an audience, whether for business, research, or personal use. The ad showcases different form examples, such as a customer satisfaction survey, a webinar feedback form, and a subscription preference form. The USPs of Typeform include its ability to increase data collection by up to 3.5x and its user-friendly interface. The ad addresses the purchase barrier of potentially complex or ineffective form creation tools by presenting Typeform as a simple and efficient alternative. The ad highlights the value of Typeform by showing how it can help users gather more data and gain insights from their audience. # Visual style The ad has a clean and modern visual style, using rounded rectangles and soft color palettes to create a user-friendly and approachable aesthetic. The production quality is high, with crisp graphics and well-composed layouts. The visual motifs include the use of rounded shapes, pastel colors, and simple icons. The image treatment is minimal, with a focus on clarity and readability. The typography is clean and legible, contributing to the overall sense of simplicity and user-friendliness. # Hooks Headline: Create forms that get up to 3.5x more data # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that Typeform helps users "Create forms that get up to 3.5x more data," immediately highlighting the key benefit of using the platform. This is told from the brand's perspective, aiming to grab the viewer's attention with a compelling value proposition. - The ad then showcases various examples of forms created with Typeform, including a graph showing increased responses, a customer satisfaction survey, and a webinar feedback form. This is shown from the brand's perspective, demonstrating the versatility and user-friendliness of the platform. - The ad concludes with the Typeform logo, reinforcing brand recognition and providing a clear visual identifier for the platform. This is from the brand's perspective, solidifying its presence and message.

# Ad summary This ad promotes Typeform AI, emphasizing its ability to enhance customer interactions and automate follow-ups. The ad showcases Typeform's features, such as asking the right questions in any language and integrating with various platforms, aiming to streamline form creation and data collection. # Brand positioning Typeform is presented as a modern, AI-driven solution for creating engaging and effective forms. The brand aims to occupy the space of innovative, user-friendly data collection that simplifies communication and follow-up processes. It aligns with values of efficiency, intelligence, and global reach by offering multilingual support. It pushes against traditional, static form designs by offering interactive AI-powered experiences. The brand positioning is both functional, through its automation and AI capabilities, and emotional, by promising better customer engagement and smoother workflows. # Product Typeform AI is a platform that enables users to create interactive and intelligent forms. It works by using AI to ask the right questions, automate follow-ups, and speak any language. The product is designed for businesses and individuals looking to enhance customer engagement and streamline data collection. Key features include AI-powered question generation, multilingual support, and integration with platforms like Google Sheets, Canva, Slack, Shopify, and Hubspot. The ad addresses the purchase barrier of complex and time-consuming form creation by offering an AI-driven, easy-to-use solution. Typeform AI helps users gather insights and improve customer interactions with ease and efficiency. # Visual style The ad has a clean, modern aesthetic with bright backgrounds and minimalist graphics. The editing style uses smooth transitions between static shots. The production quality is polished, giving a commercial feel. The pacing is moderate with cuts every one to two seconds. The visuals are synced to the voiceover lines, emphasizing key points and features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a clean, modern design showcasing the Typeform logo and tagline. - 00:01–00:02 It transitions to demonstrating the platform's ability to ask relevant questions and provide helpful responses, such as describing hair types. - 00:02–00:04 The ad shows the multilingual feature with questions and answers in Spanish and French, highlighting Typeform AI's global reach. - 00:04–00:05 It demonstrates the automation of follow-ups with integrations to popular platforms. - 00:05–00:06 The ad concludes with a clear call to action to sign up, using a clean and branded visual.

# Ad summary This ad for Typeform shows a testimonial from a Senior UX Researcher at Calm, explaining the value of using Typeform in their organization. # Brand positioning Typeform is presented as a versatile platform for gathering user data and feedback, essential for businesses aiming to build the right products and stay attuned to evolving customer needs. The brand positions itself in the B2B tech space, emphasizing its ability to help companies 'keep a pulse on what has changed' and build 'the right things for real problems'. Typeform aligns with a functional positioning focused on simplicity and performance, offering a practical solution to complex data collection and analysis. It is a brand that pushes against the norm of complex or rigid survey tools, promoting an easier, more adaptable way to understand user needs. # Product Typeform is a versatile platform designed for creating and distributing online forms, surveys, and quizzes. The product is aimed at businesses needing to collect and analyze user data, as demonstrated by the use case shown from Calm, 'the #1 meditation and sleep app'. The core function is to help organizations gather feedback to ensure they are 'building the right things for real problems and just keeping a pulse on what has changed'. The USP is the ability to collect user feedback, exemplified by gathering data from Calm app users. It addresses the potential barrier of building products or strategies on assumptions, offering a data-driven approach. It’s a product worth buying for its ability to inform decisions and keep businesses aligned with user needs. # Visual style The ad has a clean and minimalist aesthetic, focusing on clear text and simple transitions. The editing style is static, with no camera movement or complex transitions. Production quality is polished, and the pacing is slow and deliberate, emphasizing readability. The visual motif is the use of text on plain backgrounds, ensuring the message is the focal point. # Benefits - [object Object] # Features - [object Object] # Call to action See what Typeform can do for you. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with the question "We asked our customers... why Typeform?", immediately establishing a customer-centric approach and implying that the ad will share direct user feedback about the product. This aims to pique the viewer's interest by suggesting valuable insights are coming from real users, told from the brand's perspective. - 00:03–00:05 Building directly on the previous moment, the ad transitions to "Here's what they said at Calm... (the #1 meditation and sleep app)", specifying a recognizable and reputable brand as the source of the feedback. This is designed to enhance credibility and relevance by associating Typeform with a well-known company, with the ad focusing on the brand, Typeform. - 00:06–00:11 The ad shows a quote from Chase Clark, Senior UX Researcher at Calm: “We need to know that we're building the right things for real problems and just keeping a pulse on what has changed.” The quote highlights the critical role of user feedback in product development and strategy, implying that Typeform is essential for staying relevant. Told from the expert's perspective. - 00:12–00:14 The ad closes with the line "See what Typeform can do for you," directly addressing the viewer and inviting them to explore the product's potential benefits for their own needs. It reinforces the value proposition by promising tangible solutions to their data collection challenges, which is conveyed from the brand's perspective.

# Ad summary This ad showcases Typeform's AI feature, which allows users to build forms by simply entering a prompt. It demonstrates how a user can quickly create a product recommendation quiz for an online haircare business using Typeform's AI, highlighting the efficiency and ease of use of the platform. # Brand positioning Typeform is presented as an innovative, user-friendly platform that simplifies form creation through AI technology. It positions itself as a modern solution for businesses seeking to streamline their data collection process. The brand emphasizes efficiency and ease of use, appealing to users who want to save time and effort in creating forms and quizzes. Typeform pushes against the traditional, more complex methods of form creation by offering an AI-powered alternative, focusing on a functional and straightforward approach. # Product The advertised product is Typeform AI, an AI-powered feature within the Typeform platform that allows users to generate forms and quizzes by simply entering a prompt. The AI technology handles the form creation process, automating what would otherwise be a time-consuming task. The product is designed for businesses and individuals who need to create forms or quizzes quickly and efficiently. A key USP is its ability to generate forms from a simple prompt, eliminating the need for manual design and setup. The ad demonstrates how the product can be used to create a product recommendation quiz for an online haircare business, showcasing its versatility and practical application. Purchase barriers are addressed by highlighting the ease of use and time-saving benefits of the AI feature. # Visual style The ad has a clean, modern aesthetic with a polished commercial feel. The editing style features smooth transitions between scenes, creating a seamless flow. The use of simulated phone and tablet screens gives it a tech-forward appearance, aligning with the product's AI focus. The pacing is consistent, with each scene timed to highlight a specific feature or benefit. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Typeform AI today # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a text overlay stating, "Build forms at the drop of a prompt," establishing the product's key benefit: quick and easy form creation. This sets the stage for showcasing the AI-powered feature. - 00:01–00:04 A text input field appears, and the prompt "Create a product recommendation quiz for an online haircare business called Glossy Locks" is typed in, demonstrating the user's initial action to generate a form. The perspective is from the brand, showcasing how easy it is to get started. - 00:05–00:08 The screen transitions to a simulated interface of a form being created for "Glossy Locks," showing the quiz questions, answer options, and branding. This beat highlights the automatic form generation and quiz functionality of Typeform AI. The brand is showcasing how easy it is to create a custom quiz. - 00:08–00:12 The ad displays the quiz results, product recommendations, and checkout process, emphasizing the seamless user experience. The perspective is from the brand, showing how user-friendly the forms look when completed. - 00:12–00:14 The ad concludes with a call to action: "Try Typeform AI today," encouraging viewers to sign up and experience the product themselves. This end card reinforces the primary message and provides a clear next step for potential users.

# Ad summary This ad showcases Typeform AI and its features. It highlights how the platform helps users engage with their audience and automate follow-ups. # Brand positioning Typeform is presented as a versatile platform designed to enhance user engagement and streamline data collection through AI-driven solutions. The brand aims to occupy a space in the consumer's mind as innovative and user-friendly, providing tools that make interactions smoother and more effective. Typeform aligns with a modern, efficient, and tech-forward lifestyle, catering to businesses that value time and quality interaction. It pushes against traditional, rigid forms, offering a more conversational and adaptive approach. The brand positioning is both functional (providing tools for automation and customization) and emotional (aiming to create better experiences for both the business and the customer). # Product Typeform AI is an innovative platform designed to help businesses engage with their audience more effectively. It allows users to ask the right questions, speak any language, and automate follow-ups. The platform can be used to create tailored questionnaires and surveys, as well as to collect and analyze data. A key feature highlighted is its ability to automate follow-ups, saving time and ensuring no lead is missed. Typeform AI is worth trying for its ability to make every contact more actionable, improving customer interaction and data collection efficiency. The AI is designed to speak any language and tailor questions to the specific audience. # Visual style The ad has a clean and minimalist aesthetic, using a white background and simple cutout images. The text is displayed in a classic serif font, giving it a professional and polished look. The editing style includes quick cuts and smooth transitions between text and visual elements. The production quality feels polished and modern, with a focus on clarity and simplicity. The pacing is consistent and moderately fast, with cuts timed to align with the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign up # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad opens with the text "Whoever your audience is..." along with small images of people. - 00:00–00:05 00:00–00:05: The ad continues with the text "Keep them talking with Typeform AI", emphasizing the product's purpose of maintaining audience engagement. - 00:05–00:09 00:05–00:09: The ad transitions to the text "Ask the right questions", showing an example of the platform in use with a survey question from a fictional brand called "Glossy Locks". - 00:09–00:13 00:09–00:13: The ad continues to highlight features such as language selection, and how the AI is customizable to fit any business need. - 00:13–00:19 00:13–00:19: The ad proceeds to showcase how Typeform AI automates follow-ups, demonstrating a process where a user enters their email and receives notifications. - 00:19–00:24 00:19–00:24: The ad concludes with the text "Turn every contact into action" and a call to action to "Sign up."

# Ad summary The ad highlights Typeform AI and prompts the viewer to imagine what they can do with the brand's technology. # Brand positioning Typeform is presented as a modern and innovative tech company offering AI-powered solutions. The brand seems to align with a professional, tech-savvy audience, emphasizing efficiency and forward-thinking capabilities. It is positioned as a tool to help businesses or individuals create better forms using the power of artificial intelligence. # Product The ad features Typeform AI, an artificial intelligence tool designed to create forms more efficiently. The ad hints at its transformative capabilities by prompting the viewer to imagine the possibilities with this new AI tool. This may address barriers for users who find form creation tedious or time-consuming, suggesting that Typeform AI can streamline the process and enhance productivity. # Visual style The ad has a clean, modern visual style with a focus on the text message. The gradient background adds depth, while the simple font ensures clarity. The overall aesthetic is polished and professional, aiming to communicate trustworthiness and innovation. # Hooks Headline: With Typeform AI you can... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Typeform logo and brand name, establishing the brand identity and signaling the ad is from Typeform. - The core message, "With Typeform AI you can...", appears in the center of the frame. This poses a question and invites the audience to consider the possibilities and improvements Typeform AI can bring.

# Ad summary This ad uses a screenshot of a Typeform survey overlaid on a real life image of a person to highlight how the product works. # Brand positioning Typeform is presented as a modern and user-friendly platform for creating surveys and forms. The brand aims to occupy a space in the consumer's mind as an efficient and engaging alternative to traditional data collection methods. The platform enables you to create lead scores. # Product Typeform is a platform used for creating surveys and forms. The image highlights how the user can create a form to determine budget, and suggests that the product also allows for generating lead scores. The product works by allowing users to create forms and surveys with customizable options such as multiple choice questions. The product is for people or businesses who want to collect information in an engaging and efficient way. # Visual style The ad has a clean and modern aesthetic. It uses a real-life image as a background with overlaid digital elements, creating a visually engaging effect. The color palette is soft and muted, and the overall production quality looks polished. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a laptop screen displaying a Typeform survey interface, immediately signaling that this is about a digital product. The brand is telling the story of how its product can be used for data collection and lead generation. - The screenshot focuses on a 'What's your budget?' question with multiple-choice options (Less than 50). This is meant to be the Typeform user's experience, demonstrating a key feature of the platform which is the ability to collect important data from the lead. - The fact that it is overlaid onto a photo of a person using a laptop personalizes the platform and it also shows that this digital experience is something a real person would use.

# Ad summary This ad promotes Typeform, a platform that helps users create forms that get up to 3.5x more data. The ad features a woman working on a laptop, with the text "Create forms that get up to 3.5x more data" displayed prominently. # Brand positioning Typeform is presented as a modern and efficient solution for creating forms that maximize data collection. The brand aims to occupy the space of user-friendly and effective form creation, emphasizing the value of increased data capture. The brand aligns with a functional approach, focusing on performance and simplicity, and positions itself as a tool that helps users gather more data effectively. # Product Typeform is a platform designed to help users create forms that can collect up to 3.5 times more data. The product is for individuals or businesses looking to improve their data collection process through more engaging and efficient forms. The ad highlights the USP of increased data collection, suggesting that Typeform's forms are more effective than traditional methods. The ad addresses the potential purchase barrier of ineffective data collection by promising a significant improvement in data capture rates. # Visual style The ad has a modern and clean visual style, with a focus on simplicity and clarity. The production quality appears to be high, with a well-lit and professionally shot image. The visual motifs include a rounded rectangular frame and a clean typography integration. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Create forms that get up to 3.5x more data # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman working on a laptop, creating the impression that she is using Typeform. This is included to show the product in use and to create a relatable scenario for the audience. The audience experiences this from the perspective of a potential user seeing the product in action. - The text "Create forms that get up to 3.5x more data" is displayed prominently, conveying the message that Typeform helps users collect more data. This is included to highlight the key benefit of using Typeform. The audience experiences this from the brand's perspective, as it is a direct statement of the product's value.

# Ad summary This ad promotes Typeform, a platform that helps users create forms that get up to 3.5x more data. The ad features a variety of form examples and a video testimonial. # Brand positioning Typeform is presented as a modern and efficient solution for creating online forms. The brand aims to occupy the space of a user-friendly and effective tool that helps businesses and individuals collect data more successfully. The brand aligns with values of simplicity, effectiveness, and modern design, pushing against the norms of complex and clunky form-building platforms. The brand positioning is both functional, focusing on performance and data collection, and emotional, emphasizing ease of use and a positive user experience. # Product Typeform is an online platform that allows users to create interactive and visually appealing forms, surveys, and quizzes. The product is designed for anyone who needs to collect data, from businesses conducting market research to individuals creating event registration forms. The ad highlights the product's ability to help users "create forms that get up to 3.5x more data." The platform offers a variety of form types, including rating scales, multiple-choice questions, and video testimonials. The ad addresses the purchase barrier of low data collection rates by promising a significant increase in data capture. # Visual style The ad features a clean and modern visual style with a pastel color palette. The design incorporates rounded shapes and minimalist graphics to create a user-friendly and approachable aesthetic. The production quality is highly polished, with a focus on clear visuals and easy-to-read text. The ad uses a grid layout to organize the different elements, creating a sense of balance and structure. # Hooks Headline: Create forms that get up to 3.5x more data # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating the core value proposition: "Create forms that get up to 3.5x more data." This message is conveyed from the brand's perspective, immediately highlighting the key benefit of using Typeform. This is included to grab the viewer's attention and set the stage for how Typeform can improve data collection. - The ad then showcases various examples of forms created with Typeform, including a graph showing responses, a multiple-choice question, an average rating scale, and a video testimonial. This is presented from the brand's perspective, demonstrating the versatility and visual appeal of the platform. This is included to illustrate the different ways Typeform can be used and to provide visual proof of its capabilities. - The ad includes a video testimonial from a user, adding a personal touch and building trust. This is presented from the customer's perspective, offering a real-world endorsement of the product. This is included to provide social proof and to show how Typeform has helped others achieve their data collection goals.

# Ad summary This ad demonstrates how easy it is to collect data using Typeform. # Brand positioning Typeform is presented as a user-friendly data collection tool that simplifies the process of gathering information through forms. The brand aims to occupy a space in the consumer's mind as intuitive and easy to use, focusing on a functional approach to data collection. Typeform aligns with a modern, clean aesthetic and positions itself against traditional, complicated form-building processes. The ad emphasizes simplicity and ease of use, appealing to those who value efficiency and user-friendly design. The ad emphasizes that data collection has never been easier, and anyone can create conversational forms that people want to fill out. # Product Typeform is a data collection tool that simplifies form creation and enhances user engagement. It works by providing various form templates and design options, enabling users to create intuitive and conversational forms. Typeform is for businesses and individuals aiming to collect data efficiently, such as customer feedback, booking information, and employment details. Key features include customizable templates, drag-and-drop interface, and the ability to create conversational forms that encourage higher response rates. The ad highlights the tool's intuitiveness and ease of use. The product is worth trying or buying because it helps users connect to their audience and streamline data collection through engaging form experiences. The primary benefit is creating forms that people actively want to fill out, improving data gathering efficiency. # Visual style The ad has a clean and modern aesthetic with a focus on demonstrating the user interface of Typeform. The editing style consists of quick cuts and static shots, with smooth transitions to showcase different features of the platform. The production quality is polished, resembling a commercial with a focus on UI clarity and visual simplicity. The pacing is consistent, maintaining a steady rhythm to highlight various functionalities. Actions are timed to voiceover lines to enhance clarity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a statement that data collection has never been this easy. - 00:02–00:04 The screen then shows how to navigate the Typeform interface to find feedback forms. This provides a functional demonstration of the product's features and accessibility. - 00:04–00:06 The ad continues by demonstrating the intuitive design of the forms. - 00:08–00:11 Next, the ad promotes how to create conversational forms. - 00:13–00:14 The ad concludes with the message to connect with your audience with Typeform.

# Ad summary This ad for Typeform highlights the product's ability to collect up to 3.5x more data through the use of forms. The ad features a form with a rating system. # Brand positioning Typeform is presented as a solution for businesses looking to enhance their data collection through user-friendly forms. The brand positions itself as a tool that significantly increases data collection rates, suggesting it outperforms traditional methods. By focusing on ease of use and efficiency, Typeform aims to occupy a space in the consumer's mind as a modern, effective alternative to standard form creation platforms. The brand aligns with values of innovation and data-driven decision-making, pushing against the norms of cumbersome and ineffective data collection processes. # Product Typeform is an online platform that allows users to create and distribute forms for data collection. The ad highlights the product's ability to collect up to 3.5x more data, suggesting a significant improvement in data collection rates compared to other methods. The product is for businesses and individuals looking to gather information efficiently and effectively. The ad features a form with a rating system, where users can rate their class by selecting a number of stars. The USP is the increased data collection rate, addressing the purchase barrier of ineffective data collection methods. The ad shows a use case of rating a class, demonstrating the product's versatility in gathering feedback. # Visual style The ad has a clean and modern visual style, with a minimalist design and a focus on simplicity. The use of a light green color palette and abstract shapes gives the ad a fresh and contemporary feel. The inset images add a touch of realism and show the product in use. The overall visual style is designed to be eye-catching and engaging, while also conveying a sense of professionalism and trustworthiness. # Hooks Headline: Create forms that collect up to 3.5x more data # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating that Typeform can help users create forms that collect up to 3.5x more data. This is intended to grab the viewer's attention by highlighting a key benefit of using Typeform, which is the increased efficiency in data collection. The brand is telling the audience about the product's capabilities and its potential impact on their data collection efforts. - The ad then shows an example of a form created with Typeform, featuring a rating system where users can rate their class by selecting a number of stars. This is intended to demonstrate the product's user-friendly interface and versatility in creating different types of forms. The brand is showing the audience a practical application of the product and how it can be used to gather feedback.

# Ad summary The ad shows a man working on a laptop while sitting on a couch. Overlaid on the screen is a Typeform that asks 'What's your budget?' and allows users to select an option. # Brand positioning Typeform is presented as a modern solution for generating leads and collecting data from customers. The brand is efficient and customer-friendly, making data collection an enjoyable experience. Typeform's product is designed for the business user, taking a functional approach to problem-solving. # Product Typeform is a software that can be used to generate leads. The ad shows how the software can be used to ask the user what their budget is through an easy-to-use form on a laptop. The form includes options like 'Less than 50'. The product includes lead scores, which helps the user to focus on the most promising leads. # Visual style The ad has a clean, modern look. The color palette is neutral with soft lighting. The focus is on the laptop screen and the Typeform interface. # Hooks Headline: Generating lead scores... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - A man is sitting on a couch with his laptop open, and the audience is seeing this from an eye-level perspective. This shows a moment of a person using a laptop in an everyday setting. - A Typeform interface is displayed on the screen with a question of 'What's your budget?' is presented. This is a visual example of the form process for lead generating.

# Ad summary This image ad showcases Typeform, a platform for creating online forms, with the use case being a feedback form for an online hair care brand. The ad features a mock-up of the platform's interface, highlighting its capability to create forms quickly and easily through text or video. # Brand positioning Typeform is presented as a user-friendly, versatile platform for creating online forms. The brand appears modern and design-oriented, with a focus on simplicity and ease of use. It aims to occupy the space of accessible professionalism, where creating complex digital documents can be intuitive and fast. Typeform positions itself as a tool that values aesthetics and user experience, making it appealing to users who want their forms to look as good as they function. # Product Typeform is an online platform for creating and designing forms, surveys, and questionnaires. The ad highlights its ability to quickly generate a feedback form for an online hair care brand. The platform offers multiple input options, including video and text, making it user-friendly and versatile. The visual layout mimics a sleek, modern interface, focusing on a clear and efficient user experience. The ad suggests that Typeform addresses the pain point of creating complex digital forms by offering a simple, intuitive solution that can be used for various purposes. # Visual style The ad has a modern, clean visual style with a focus on simplicity and clarity. The production quality is polished, with attention to detail in the mock-up UI and image selection. The gradient background and frosted glass effect add a touch of contemporary design. The typography is clean and legible, enhancing the overall user-friendly aesthetic. The style aims to be visually scannable in feed, using recognizable UI elements to quickly communicate the product's function. # Hooks Headline: Create a feedback form for an online hair care brand | # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the Typeform logo to immediately establish the brand. The intention is to create instant brand recognition and set the stage for showcasing the product's capabilities. The audience experiences this from the brand's perspective, introducing what the ad is about to demonstrate. - The core narrative beat shows a mock-up of Typeform's interface, displaying a text prompt: "Create a feedback form for an online hair care brand." This shows how the tool can be used in a practical business scenario. The viewer experiences this moment from a user's POV, seeing how effortlessly they can generate a specific type of form. - The inclusion of video and text input options within the form interface demonstrates the platform's versatility, offering users multiple ways to collect information. The intended message is to communicate that Typeform is adaptable to various needs and preferences. The audience experiences this from the product's POV, emphasizing its range of capabilities.

# Ad summary This ad promotes Typeform AI, a tool designed to help users create forms tailored to their specific goals. The ad features a female creator who explains how Typeform AI allows her to easily gather insights on her audience's needs, enabling her to serve them better without building anything from scratch. She emphasizes the tool's ability to turn hours of work into minutes, positioning it as a game-changer for better data and decision-making. # Brand positioning Typeform AI aims to occupy the space of a user-friendly, efficient, and intelligent tool for creating tailored forms and gathering audience insights. The brand promotes a tone of empowerment and simplicity, allowing users to easily understand their customers and make informed decisions. Typeform AI pushes against the traditional norm of building forms from scratch, offering a functional solution that saves time and effort. The brand's positioning is both functional (efficiency, simplicity) and emotional (empowerment). # Product Typeform AI is an AI-powered tool that enables users to create forms tailored to their specific goals. It works by allowing the user to type or say what they need, and it instantly generates a form. It also provides real insights on who the audience is, what they need, and how to serve them better without the need to build anything from scratch. The tool is designed to turn hours of work into minutes. It helps users obtain better data and make better decisions. Typeform AI offers features to create lead qualification forms, product recommendation quizzes, and personalized quizzes. # Visual style The ad has a UGC feel with a mix of selfie-style and over-the-shoulder shots. The production quality is polished but maintains a casual tone. The editing includes quick cuts to showcase the Typeform AI interface and smooth transitions between the creator and the product demo. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman smiles at the camera while sitting at her desk in front of a computer. - 00:00–00:03 00:00–00:03: The woman says she stopped guessing what her customers want and started asking them properly. This sets up the problem Typeform AI solves. - 00:03–00:08 00:03–00:08: The creator shows the Typeform AI interface on a laptop screen, demonstrating how the tool instantly creates a form tailored to a user's goal. This serves as a product demo from the creator's perspective. - 00:08–00:14 00:08–00:14: The creator continues showcasing the Typeform AI interface on a laptop screen, highlighting its ability to provide insights on audience needs and enable better service without building anything from scratch. This reinforces the product benefits from the brand's perspective. - 00:14–00:17 00:14–00:17: The creator continues showcasing the Typeform AI interface on a laptop screen, highlighting how it turns hours of work into minutes. This reinforces the product benefits from the brand's perspective. - 00:17–00:21 00:17–00:21: The creator is seen typing on her pink keyboard at her desk. She states that the tool is a game changer for better data and decisions. This serves as a customer testimonial. - 00:21–00:22 00:21–00:22: The woman smiles at the camera while sitting at her desk in front of a computer.

# Ad summary This ad showcases Typeform as a versatile tool that enables users to create product match quizzes. It features a digital interface displaying a partially completed Typeform design for a bike company's quiz, highlighting the platform's ease of use and customization. # Brand positioning Typeform is presented as a versatile and user-friendly platform that empowers businesses to create engaging and interactive online forms, quizzes, and surveys. The brand aims to occupy the space of accessible, customizable digital solutions, allowing users to gather information and interact with their audience in a dynamic way. Typeform aligns with values of innovation, simplicity, and effective communication, setting itself apart by pushing against traditional, static forms and surveys. The brand positioning is both functional (providing tools for data collection) and emotional (offering a creative and engaging user experience). # Product The product featured is Typeform, a digital platform for creating interactive online forms, quizzes, and surveys. It is depicted through a screenshot of its user interface, showcasing a work-in-progress product match quiz tailored for a bike company. The interface demonstrates the platform's features, including options to add video and text elements, and illustrates how users can customize their forms to meet specific needs. Typeform's unique selling point (USP) is its ability to create engaging and interactive experiences for users, making data collection more dynamic and user-friendly. The ad highlights Typeform's applicability in scenarios where businesses seek to gather information or engage their audience in a creative and personalized manner. The visual hints at a simplified design process. # Visual style The ad has a clean, modern aesthetic with a digital UI focus. The production quality is polished, resembling a studio shot. The visual motif centers around a digital interface, presented on a tablet screen with a purple gradient background. The image treatment involves soft lighting effects, and color blocking to separate the screen elements. The typography appears clean and legible, typical of UI design. # Hooks Headline: Create a product match quiz for a bike company | # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a view of the Typeform interface, immediately communicating its digital nature and branding, which serves to introduce the brand as a tech-forward service. The POV is from the brand, demonstrating its platform's environment. - A speech bubble appears, showcasing the specific application of Typeform for creating a 'product match quiz for a bike company,' indicating the platform's versatility and relevance to businesses. The POV is from a user giving the type of form to create. - The interface displays options to add video and text elements, as well as an image of a bike, underscoring the customization options available within the platform. The brand is showcasing its platform capabilities.

# Ad summary This ad promotes Typeform, highlighting its ability to gather customer data through engaging forms and quizzes. It emphasizes the value of this data for improving business decisions and tailoring customer experiences. # Brand positioning Typeform is presented as a data collection solution that helps businesses acquire insights about their customer preferences through quizzes, surveys, and forms. The brand promotes itself as modern and professional by utilizing clean designs and direct language. It seeks to occupy the space of a user-friendly, yet impactful data insights solution that makes it easy for businesses to understand and connect with their customers. # Product Typeform is a software tool that allows businesses to create visually engaging forms, quizzes, and surveys to collect customer data. It's designed to make data collection more interactive and less tedious for customers. The platform collects data through various interactive elements, such as image-based questions and direct questions, that make the process more engaging. It allows businesses to "collect the data you need to make your next move", helping them to get up to "3.5x more data about your customers". # Visual style The ad maintains a polished, professional aesthetic with its clean design, simple animations, and neutral color palette. The editing is smooth and deliberate, aligning with the brand's emphasis on user-friendly design and accessible data collection solutions. The pacing is moderate, allowing viewers to easily digest the information presented. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Find out more # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a clean, minimalistic screen showcasing the Typeform logo. - 00:01–00:05 It then directly states that Typeform allows you to get up to 3.5x more data about customers. - 00:01–00:05 The screen shows an example of a Typeform survey collecting information about customers. - 00:05–00:06 The ad transitions to a call to action, prompting viewers to collect the data needed to "make your next move" with Typeform. - 00:06–00:06 The ad concludes with a "Find out more" CTA button, encouraging viewers to further explore the platform's offerings.

# Ad summary This ad demonstrates how Typeform's AI feature can be used to build online forms. The ad prompts the user to type a description of the type of form they need. In this case, the user asks to create a product recommendation quiz. The ad then shows how the AI creates the form using branded imagery, product recommendations, and custom questions. # Brand positioning Typeform is an AI platform that allows users to create online forms, quizzes, and surveys using natural language prompts. The brand aims to position itself as a tool that allows anyone to quickly build custom forms, even without technical skills. The brand appears modern, approachable, and user-friendly, which aligns with its functional and simple UI design. Typeform is positioned as a tool for businesses of all sizes. # Product Typeform is a platform that allows users to create interactive online forms using AI. The platform allows users to generate branded forms, quizzes, and surveys through short written prompts. The AI uses the prompt to generate custom questions and product recommendations. It streamlines the process of generating branded marketing materials for businesses of all sizes. The ad shows the speed, ease, and efficiency of using AI to build online forms. # Visual style The ad features a clean, modern aesthetic with a flat design style. The color palette is primarily purple and white, with pops of green and pink. The use of floating interface elements adds a sense of depth and visual interest. The editing is smooth and seamless, with simple transitions between shots. The production quality is polished and professional, which enhances the overall tone. The ad has an editing rhythm of 2 second cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign up # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a textual statement about the product. - 00:01–00:04 00:01–00:04 The perspective shifts to a close-up of a text box, implying a first-person experience as the user types a prompt to create a product recommendation quiz for a haircare brand called Glossy Locks. The background includes floating, blurred visuals of a serum product and a webpage featuring models with styled hair, suggesting the type of form that will be generated. - 00:04–00:06 00:04–00:06 A card is displayed on the screen with the Glossy Locks branding, promoting its quiz that helps customers find their perfect haircare product. The brand aims to appeal to customers by making finding products easier. - 00:06–00:08 00:06–00:08 The perspective switches to a shot of an example question from the quiz, with photos of various hairstyles. This signals to viewers how their experience will look. - 00:08–00:11 00:08–00:11 The form recommends “The Serum” and offers the customer the option to buy now. - 00:11–00:13 00:11–00:13 The form confirms the purchase with a thank you message and encourages the customer to continue shopping. - 00:13–00:15 00:13–00:15 The ad concludes with a call to action to try Typeform AI today, encouraging viewers to sign up.