How Splice Advertises on Meta

# Ad summary This ad promotes the integration of Splice and Claude using the new MCP server. The speaker explains the benefits of this integration which allows users to search and curate sounds by using video. # Brand positioning Splice is presented as an innovative audio platform, now enhanced with its integration with Claude, demonstrating a commitment to pushing the boundaries of music production technology. The brand aligns with creators who value streamlined workflows and cutting-edge tools, occupying a space in the market that prioritizes simplicity, performance, and accessibility. This approach appeals to modern music producers who require efficient solutions for finding, curating, and deploying custom sound kits in their projects, regardless of their existing setup. Splice aims to be the go-to platform for creators seeking to optimize their music creation process. # Product The ad introduces the new Splice MCP server integration with Claude, an AI-powered tool, designed to enhance the sound search and curation process for music producers. This product aims to solve the problem of finding a variety of sounds quickly and efficiently for music production. With this integration, users can ask Claude to search for specific sounds such as drum breaks, drum one-shots, bass one-shots, and effects risers, all tailored to their project needs, like starting a drum and bass track. This allows producers to deploy custom drum kits easily in their workflow, irrespective of their DAW or setup. The integration supports parallel search, allowing producers to explore a new mindset where multiple searches can be executed simultaneously, which reduces time spent searching for the right sound. Once the sounds are found by Claude, they can be previewed on Splice, selected, and then downloaded directly to the Splice app, enabling a seamless transition into a music project. # Visual style The ad uses a modern, upbeat visual style with quick cuts and direct address to the viewer. The video's production quality is polished, giving it a commercial feel with clear visuals and graphics. The overall aesthetic aims to appeal to a younger, tech-savvy audience of music producers. The cuts are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A man introduces the integration of Splice with Claude, using the new MCP server. - 00:07–00:12 The speaker describes how the integration opens up new possibilities in searching and curating by using videos to search for sounds. This is told from the brand's POV with an informative, enthusiastic tone meant to convey the product's benefits. - 00:12–00:18 He continues describing how the user can curate custom drum kits for workflow regardless of the DAW or setup they are using. The message is intended to convey the ease and flexibility of using the integration. - 00:18–00:26 As a response to the previous point, the man provides an example to convey how it works, stating that if a user is starting a drum and bass track and needs a variety of sounds, they can use the Splice integration. - 00:26–00:40 Extending the use case, the speaker elaborates further by explaining how the user can now ask Claude for drum breaks and drum one-shots. The tone is encouraging, showing the user the options they have. - 00:40–00:48 The speaker then explains that Claude will execute all searches in parallel and that parallel search is a new mindset that producers can explore. The message is intended to convey the efficiency and innovation of the integration. - 00:48–00:54 Continuing the demo, the speaker shows how the user can preview the results on Splice. This illustrates the product's functionality in real-time. - 00:54–01:05 He finishes by showing how the user can have Claude download the sounds directly to the Splice app. The message is intended to show the product's ease of use.

# Ad summary This ad for Splice highlights how their AI sample platform compensates artists for sample downloads. The ad uses a creative execution involving a receipt printer that displays details of the AI platform. # Brand positioning Splice is presented as a modern, ethical platform for music creators that values artists and fair compensation. The brand aims to occupy a unique space in the music production world, promoting collaboration and access to high-quality samples while ensuring that original creators are properly compensated. The brand emphasizes innovation, ethics, and artist empowerment, setting itself apart by its commitment to fair compensation and AI-driven tools for creative exploration. This functional positioning is rooted in a functional benefit, but tied to the emotional benefit of fair compensation. # Product Splice is a platform designed to empower music creators with tools and resources, while also prioritizing fair compensation for original artists. The Splice AI product is a music creation tool that generates variations of samples, ensuring that the original creator is compensated every time a user downloads a sample or a variation of it using Splice AI. The platform addresses the need for ethical sourcing of music samples, ensuring that artists are paid for their work, promoting the concept of 'Artist Made. Artist Paid.' # Visual style The ad has a simple, modern aesthetic with a focus on clarity and direct messaging. The use of a receipt printer adds a unique, tactile element to the visuals, making the message feel immediate and tangible. The editing is minimal, with static shots and slow reveals that allow viewers to read and process the text. The production quality is high, with clean lighting and sharp focus on the receipt printer and text. The pacing is slow and deliberate, with each line of text appearing gradually to build anticipation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A receipt printer displays the Splice logo and website. - 00:01–00:05 00:01–00:05: The receipt printer prints the phrase "THIS IS OUR FAVORITE SOUND." The message is intended to pique the viewer's curiosity and establish an emotional connection to the brand's values. The perspective is from the brand, and the tone is friendly and inviting. This sets the stage for the subsequent reveal. - 00:05–00:07 00:05–00:07: The receipt printer continues printing, now stating "IT'S THE SOUND OF ARTISTS GETTING PAID." This message reveals the emotional and ethical core of the brand's identity, emphasizing its commitment to fair compensation. The brand continues to present itself as an ally to artists, promoting its values and mission. - 00:07–00:11 00:07–00:11: The receipt printer prints, "EVERY TIME YOU DOWNLOAD A SAMPLE." Building on the previous message, this adds the line, "EVERY TIME YOU DOWNLOAD A VARIATION USING SPLICE AI". The message now specifies that every time a user downloads a sample or a variation of it using Splice AI, the original artist is compensated. The brand begins to establish the functional element of the Splice AI product. - 00:11–00:16 00:11–00:16: The receipt printer finishes printing the message, "THE ORIGINAL CREATOR IS COMPENSATED." The message serves to reinforce the brand's dedication to fair compensation and transparent artist support. It concludes by printing "THAT'S SPLICE AI. ARTIST MADE. ARTIST PAID.", driving home the core value proposition.

# Ad summary The ad presents a meme-style image contrasting being in someone's DMs versus being in their DAW, highlighting the dedication and potential frustration of music production, while humorously noting the use of Celsius energy drinks amidst the creative process. It uses a screenshot of production software and a text document to create an relatable image for music creators. # Brand positioning The ad does not feature any particular brand. It is implied that the brand is associated with music production, potentially offering tools or resources for music creators. The brand aligns with the lifestyle of digital music production, conveying a tone of authentic, insider humor by showing relatable moments from the process. The positioning is emotional, connecting with the passions, frustrations, and rituals of music creators, especially in a context where the creative process is prioritized over more superficial social interactions. # Product There are no specific products being advertised. The ad references music production, software, and an energy drink to set the scene for the lifestyle of music producers. It suggests a direct connection to the lifestyle and the common struggles and habits of the people within it. The mention of an energy drink, specifically 'a fresh Celsius,' implies the need for energy and focus during long production sessions. The ad addresses the potential purchase barrier of understanding the lifestyle. The ad does not explicitly endorse buying the products, but connects the brand and image to that lifestyle. # Visual style The ad has a UGC or meme-style aesthetic, resembling a screen capture of a music producer's desktop. The image treatment is minimal, with no obvious filters or color grading. The ad integrates typography that mimics the plain text style of a standard text editor. The overall effect is lo-fi and disruptive, contrasting the polished look of typical brand ads with a relatable and authentic visual. This could increase its scannability by feeling familiar and immediate. # Hooks Headline: You're in their DMs. I'm in their F**king DAW # Call to action None used. # Point of view - [object Object] # Storyline - The text overlay presents a humorous contrast between 'being in their DMs' and 'being in their F**king DAW'. This sets up the joke from the brand's perspective, highlighting the differing levels of commitment and priorities in relationships and creative work. - The text further develops the scenario by mentioning 'trying to keep them from having a MENTY B over choosing a kick drum.' This continues the story through the brand's perspective, underscoring the frustrations and challenges faced in music production, where technical choices can lead to creative debates and disagreements. - The line 'We're cracking a fresh Celsius. We're both crying' closes the story, creating a relatable and comical image. This concludes the scene, expressing the shared struggles, intense work sessions, and coping mechanisms of music producers while humanizing the brand through emotional understanding.

# Ad summary Lyncs, a singer/songwriter, is giving a tutorial for Splice on how she edits the vocals in her song. # Brand positioning Splice is presented as a music platform offering services to music creators. In this ad, Lyncs is doing a tutorial on how she edits her music to teach other musicians how to use Splice. # Product Splice is a music creation platform that offers a range of resources for music creators, including royalty-free samples, loops, and plugins. The ad focuses on Splice's vocal editing capabilities, as Lyncs demonstrates how she uses the platform to manipulate her vocals, adding risers and other effects to enhance her music. # Visual style The video appears to be of medium quality and gives off a UGC feel. The video consists of quick cuts between Lyncs playing and singing her song and a screen recording of Lyncs using Splice. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 Lyncs is shown in a recording studio playing and singing her song. - 00:08–00:17 00:08–00:17 Lyncs records her voice in the recording booth. - 00:17–00:27 00:17–00:27 Lyncs is back out of the booth. She says, "Hey, was it something you forgot? Did you say the things I thought?" - 00:27–00:38 00:27–00:38 Lyncs continues to perform her song. - 00:38–00:50 00:38–00:50 Lyncs says, "So I kinda want these risers to stop like on the..." while demonstrating how to edit her song on Splice. - 00:50–01:01 00:50–01:01 Lyncs resumes singing her song. - 01:01–01:11 01:01–01:11 Lyncs says, "Yes, it'll take a...thank you for the damage." while editing her song on Splice. - 01:11–01:14 01:11–01:14 Lyncs continues to sing her song. - 01:15–01:23 01:15–01:23 Lyncs says, "And that's damage, guys. Thank you so much for joining me. My name is Lyncs. Thank you so much, Splice, for having me, and I'll see you next time."

# Ad summary This image ad for Splice promotes over 2 million samples available when users start Splice for less than $5/month. The ad features a music production device in front of a wooden backdrop. # Brand positioning Splice is presented as a platform for music producers, offering a vast library of samples. The brand positions itself as accessible and affordable, with a clear message of empowering users to start creating music. Splice deviates from the perception that access to high-quality music production tools requires substantial financial investment, by offering access to over 2 million samples for less than $5 per month. The brand is trying to build a community of music creators by making the tools and soundscapes accessible for everyone. # Product The ad promotes Splice's access to over 2 million samples, available to users who start a subscription for less than $5 per month. Splice is presented as a tool for music creation, designed for individuals interested in music production. The product is being offered at an accessible price point, reducing the financial barriers to entry for aspiring music producers. The ad is clearly trying to convey that for under $5 per month, users can access over 2 million samples to aid in their music creation journey. # Visual style The ad has a natural, somewhat rustic visual style with a focus on the product. The use of a wooden background gives it a grounded feel. The lighting is even, highlighting the product details without harsh shadows. The overall effect is a straightforward presentation of the product with minimal visual distractions. The image quality is high, giving the ad a polished feel. # Hooks Headline: 2M+ Samples. Start Splice now for less than $5 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline '2M+ Samples. Start Splice now for less than $5', immediately grabbing the viewer’s attention by highlighting the vast library of samples and the low cost of entry. This opening sets the stage for the brand to communicate their offer to the viewer. - The ad then showcases a music production device alongside other music related equipment, illustrating a potential creative setup and reinforcing the product's use in music creation. The brand is showing the viewer how their product will easily integrate into the user's creative workflow. - The screen on the device reads ‘SPLICE IS UNDER $5/MO. START CREATING.’, directly prompting the viewer to engage with the product and emphasizing its affordability. This message serves as a call to action from the brand, inviting the viewer to take the next step and explore Splice's offerings.

# Ad summary This ad is a meme using two different images to make a pitch to buy Spirit Airlines. # Brand positioning This ad for Spirit Airlines uses humor to position the brand. The brand seems to be attempting to appeal to a younger audience, perhaps one that uses meme-based humor. It pokes fun at the brand's reputation by using an image of a person trying to make a profit pitch. # Product This ad appears to be an attempt to sell Spirit Airlines, although that is not explicitly stated. The image shows one of the brand's airplanes, which is yellow, flying against a blue sky. In the background there are two images: One shows a business person giving a presentation where the sign says "+spirit=profit." The other image shows people on a Spirit Airlines flight enjoying themselves while music is being played. The ad is attempting to depict the company as one that could be potentially profitable and also one that can provide a fun, enjoyable flight experience. # Visual style The ad uses a meme-like style, which attempts to appeal to a younger audience. The overall style is highly casual and informal, and attempts to make the brand relatable. # Hooks Headline: Here's our official pitch to buy Spirit Airlines* # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad states that it is the brand's official pitch to buy Spirit Airlines. The brand is making an offer. - From the brand's perspective, the company is making a pitch that Spirit Airlines is a company that would make the buyer a profit. - From the brand's perspective, the company is also making a pitch that Spirit Airlines has a fun, enjoyable, onboard experience.

# Ad summary A UGC-style advertisement showcases a creator's process of producing a song by sampling a new sound pack on Splice, a music production platform. # Brand positioning Splice is presented as a user-friendly music creation platform that allows creators to easily make high-quality tracks. It aligns with a modern, accessible, and collaborative lifestyle for music producers and challenges the traditional norm of needing expensive studio equipment. The brand's positioning is functional, focusing on performance and simplicity, as it provides the sounds needed to make a complete song. # Product Splice is a music production platform that allows users to create beats by sampling various sound packs. In this ad, the creator is shown using a new sound pack from Southside to produce a trap-style beat. The platform's USPs include the availability of high-quality sounds from well-known artists and producers, ease of use, and the ability to create tracks quickly. The ad addresses purchase barriers by showcasing how a full song can be created using only one sound pack, emphasizing the simplicity of the product. # Visual style The ad has a UGC feel, with a static camera angle and a focus on the software interface. It has a polished commercial production quality. The pacing is consistent with audio-visual sync, where cuts and text are timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TRY IT OUT FOR YOURSELF & LMK WHAT U THINK?? # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator begins by asking the viewer whether she can make a Southside-type beat using his new pack on Splice. The message is a challenge to herself and the audience to see if Splice can deliver on its promise of providing high-quality sounds. The perspective is from the creator, who is demonstrating the platform, and the tone is playful and engaging. - 00:04–00:10 00:04–00:10 The creator selects a synth sample, implying that creating a melody will be the first step. This moment is intended to build anticipation for the eventual beat, from the creator's perspective. The text overlay prompts the user to "wait for it." - 00:10–00:15 00:10–00:15 The ad showcases a drum pattern being programmed in the software. This shows that she is actively making the beat. A text overlay reads "Drum Time" as the drum pattern is being created. - 00:15–00:23 00:15–00:23 A snippet of the completed beat is played. This conveys a sense of accomplishment. The tone is inquisitive, as she asks "Let me know what you think??" - 00:23–00:27 00:23–00:27 The creator states she "only used sounds from Southside's new pack on Splice," and the ad shows the sound pack's album art. This reinforces the quality and convenience of using Splice's sound packs. The visuals reinforce the statement, from the brand's perspective. - 00:27–00:36 00:27–00:36 The creator directly asks the viewer to "TRY IT OUT FOR YOURSELF & LMK WHAT U THINK??," then adds "(link in bio)". This call to action directly encourages the viewer to engage with the product. The tone is encouraging. - 00:36–00:46 00:36–00:46 The creator continues the song and asks “WHO COULD U HEAR ON THIS??”.

# Ad summary This ad is for Splice, a music sample and creation software. It highlights the availability of over 2 million samples to use and mentions that Splice can be started for less than $5 per month. # Brand positioning Splice is presented as a leading digital resource for music creators. The ad emphasizes accessibility and affordability, suggesting that Splice aims to be an entry point for both amateur and professional musicians. By highlighting its large library of samples and low monthly cost, the brand positions itself as a valuable and cost-effective tool in the music production landscape. It seeks to occupy a space in the consumer's mind as an essential and affordable resource for music creation, diverging from potentially more expensive or complex competitor options. # Product Splice is a platform offering over 2 million samples to users for music creation. The ad shows a close-up of music production equipment, with the equipment's screen displaying "SPLICE IS UNDER $5/MO. START CREATING". The ad's focal point is the accessibility and low cost of the subscription, addressing potential purchase barriers by emphasizing its affordability. # Visual style The visual style is clean and functional, focusing on the product and its affordability. The image appears to be studio-shot, with a focus on showcasing the product in a professional context. The typography is simple and legible, and the color palette is limited to shades of grey, green, and yellow. # Hooks Headline: 2M+ Samples. Start Splice now for less than $5 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting that Splice has over 2 million samples to work with, intending to attract users with the wide variety of resources available. The brand is highlighting a key selling point for its target audience. - Next, the ad indicates that users can start using Splice for less than $5, in order to convey how accessible and affordable the service is for potential users. The brand intends to position Splice as an easy entry point for aspiring musicians. - The screen of the music equipment shows the text "SPLICE IS UNDER $5/MO. START CREATING", with the intention of reinforcing the affordability message while also inviting users to begin their creative process. The equipment is highlighting an explicit invitation for the viewer to engage with Splice.

# Ad summary This ad features a simulated instant message conversation between two coworkers discussing a project for a new beta software. The 'employee' Sarah asks if the project is a copy of another project. Alex, the 'boss', tells them it's a completely different beast with a myriad of new features. # Brand positioning The promoted brand is presented as a company with a new software in beta testing. The company is implied to be innovative, as it offers 'way more features' than competitor software such as Bridge. The brand's positioning is functional in nature. # Product The product advertised is a software in beta testing. It is intended for an audience that is already using other unnamed software such as Bridge. It is implied to have way more features than Bridge. The value of the product comes through its enhanced functionality. # Visual style The ad has a clean, minimalist visual style, mimicking a Slack-style messaging interface. The colors are muted, with a light gray background and white message bubbles. The profile images are small and circular, and the text is legible and concise. The overall effect is that of a casual, real-time conversation. This feels platform-native and makes it easy to quickly scan the message. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The chat begins with Alex asking Sarah to come up with a post for an unnamed project. This sets the scene for a collaborative task and introduces the project. This is from the boss's perspective. - Sarah agrees and asks when the project is due. This progresses the narrative by adding urgency and creating a sense of anticipation. This is from the employee's perspective. - Alex reveals the project is in beta but they want people to try it. This is from the brand's perspective and introduces the product's current stage of development. This is intended to garner excitement. - Sarah questions if the new product is just the same as an existing software called Bridge, raising a potential concern about product differentiation. This is intended to establish intrigue. This is from the employee's perspective. - Alex assures Sarah that the software has way more features, emphasizing its superiority and value. This is from the brand's perspective, aiming to alleviate concerns and highlight the product's unique selling point. - Sarah then asks when Alex needs the post done by, trying to understand the urgency of the request. This is from the employee's perspective. - Alex answers 'ASAP' which makes it clear the brand wants their product publicized as soon as possible. This emphasizes the immediate need for the task, creating a sense of urgency. This is from the boss' perspective. - Sarah completes the task and informs Alex it is complete. This is from the employee's perspective. - Alex asks Sarah for the company card, as they dropped all the cupcakes for the meeting. This is from the boss' perspective and adds a comedic element.

# Ad summary This ad showcases the Splice Sounds plugin, a new feature in Splice that allows users to easily add key and tempo-matched sounds to their beats without having to close out of their digital audio workstation (DAW). # Brand positioning Splice is presented as a cutting-edge platform that is committed to simplifying and enhancing music production. The ad highlights Splice's ability to integrate directly into digital audio workstations (DAWs), which eliminates the need for users to switch between applications. The ad promotes Splice as an innovative tool that aligns with the evolving needs of modern music producers by providing key and tempo-matched samples. The brand is positioning itself as a leader in music technology, simplifying workflows, and enhancing creative possibilities for its users. # Product The Splice Sounds plugin is presented as an innovative tool that seamlessly integrates into digital audio workstations (DAWs) to streamline the process of adding samples to music production. With the plugin, users can browse, preview, and import samples directly from Splice without leaving their DAW. The plugin automatically key and tempo matches samples, so they automatically align with the user's beat. It's marketed to music producers who want to eliminate workflow disruptions and quickly find and incorporate high-quality samples into their tracks. # Visual style The ad has a casual, UGC-style aesthetic, mirroring content made for platforms like TikTok or Instagram Reels. Editing is minimal. It features static shots with few transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action follow for more # Point of view - [object Object] # Storyline - 00:00–00:03 A creator shows his face while discussing the new change Splice made. - 00:03–00:16 The creator states he's making a beat right now and wanted to add a vocal chop from Splice. He expresses how previously he had to minimize his FL Studio screen to open the Splice app, go through the samples, download, and drag it into FL. - 00:16–00:23 The creator displays his computer screen showing the Splice plugin VST that can run as an instrument inside of the DAW and explains it's called Splice Sounds. - 00:23–00:29 He says the plugin is inside of the DAW, so you don't have to close out while going through Splice samples. - 00:29–00:41 He states the plugin is key and tempo matched. When pressing play on the beat inside the DAW, then pressing play on the sample to run through and see if it sounds good, it automatically lines up. - 00:41–00:48 He displays the vocal sample he wants to use on his computer. - 00:48–00:57 The creator explains how the beat plays solo in the plugin, but when you press play on the beat it lines up with the sample. - 00:57–01:05 He summarizes the Splice feature being a game changer, and encourages the viewer to save the video and follow for more.

# Ad summary This ad is a tutorial that demonstrates how to connect an MPC Sample device to a computer, configure the device’s settings, and use the device to record VSTs. # Brand positioning The ad presents AKAI Professional as a provider of high-quality music production equipment. The brand is positioned as innovative, offering solutions that integrate modern software with hands-on hardware. They aim to empower creators, making music production accessible and versatile, allowing musicians to seamlessly blend hardware and software workflows. The brand promotes a lifestyle centered around creativity and musical expression, facilitating new possibilities for sound creation. # Product The ad features the AKAI Professional MPC Sample, a compact sampler and sequencer designed for modern music producers. The device allows users to record Virtual Studio Technology (VST) instruments directly into the MPC Sample, combining hardware control with software sounds. The product connects to a computer via USB-C, enabling seamless integration with Digital Audio Workstations (DAWs). Key features highlighted include MIDI configuration for USB connectivity, input configuration for USB, and audio routing to the MPC Sample. The main benefit shown is the ability to use a wide variety of sounds from VST instruments with the tactile interface of the MPC Sample, broadening the creative options for music production. # Visual style The ad has a clean, polished feel with a combination of static shots and smooth transitions. It features a well-lit home studio environment, showcasing a mix of hardware and software elements. The editing rhythm is moderate, and the visuals are in sync with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a question asking if the viewer knew the MPC Sample could play and record VSTs. - 00:04–00:10 The presenter states they will demonstrate how to connect the MPC Sample to a computer. - 00:11–00:15 The ad then shows how to configure MIDI settings to USB. - 00:15–00:20 The ad then shows the settings to ensure the Digital Audio Workstation (DAW) is reading the MPC Sample as a MIDI input. - 00:21–00:28 Next, the presenter shows how to set the input configuration to USB. - 00:28–00:34 Then, the ad shows how to send the DAW audio to the MPC Sample. - 00:34–00:44 Finally, the ad shows the viewer how to monitor and record a VST from Splice, a free instrument download with a variety of sounds. - 00:44–01:03 The ad concludes with the presenter showing how to shift and sample record.

# Ad summary This ad for Splice emphasizes the affordability and accessibility of its extensive sample library. It targets music producers by showcasing the tactile interface of a drum machine or similar music production device. # Brand positioning Splice is positioned as a comprehensive resource for music creators, emphasizing its extensive library of samples and accessible pricing. The brand aims to occupy a space in the consumer's mind as an affordable and abundant source for high-quality sounds, removing barriers to entry for aspiring producers. Splice aligns with the values of creativity, innovation, and accessibility, enabling musicians to start their production journey without significant financial burden. # Product Splice offers access to over 2 million samples for music production. The ad highlights the low cost of entry, stating that users can "Start Splice now for less than $5". This subscription service is aimed at music producers and creators who need a wide variety of sounds for their projects. The product addresses the common barrier of high costs associated with acquiring professional-grade samples, making it accessible to a broader audience. # Visual style The ad has a modern and clean visual style, with a focus on the tactile interface of music production equipment. The lighting is dramatic, highlighting the pads on the drum machine. The shallow depth of field blurs the background, keeping the focus on the product. The color palette is dark with contrasting vibrant colors on the pads. The overall effect is a professional and engaging image targeted at music producers. # Hooks Headline: 2M+ Samples. Start Splice now for less than $5 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the Splice logo, establishing the brand. This is done to quickly identify the company offering the advertised service. - The ad then states, "2M+ Samples. Start Splice now for less than $5", which communicates the vastness of the sample library and the affordable entry point. The brand is highlighting the key benefits of its subscription service: extensive content and low cost. - A music producer or sound engineer is shown using a drum machine or music making device, demonstrating a potential use case. This visual element aims to connect with the target audience by showcasing a familiar and desirable workflow.

# Ad summary This ad for Splice features a close-up shot of a hand using a sample pad. The ad highlights the availability of 2M+ samples and the low starting price, appealing to music producers. # Brand positioning Splice is presented as a comprehensive resource for music producers, offering a vast library of samples to enhance their creative process. The brand positions itself as accessible and affordable, emphasizing the ability to start using Splice for less than $5. This aims to remove financial barriers, making it an attractive option for both aspiring and established producers. # Product The ad promotes Splice as a service providing access to over 2 million samples for music production. It targets individuals involved in music creation, offering an affordable entry point at less than $5 to begin using the platform. The focus is on the expansive library and the ease of getting started, suggesting that Splice can significantly enhance a user's creative possibilities and production workflow. # Visual style The ad uses a polished, studio-shot aesthetic with a focus on product demonstration. The lighting is dramatic, with the glowing sample pad buttons creating a visual focal point. The background is blurred to keep the attention on the product. The visual style is clean and modern, designed to appeal to a tech-savvy audience. # Hooks Headline: 2M+ Samples. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a hand interacting with a sample pad, immediately placing the viewer in the creative environment of a music producer. The intention is to draw in viewers with a direct visual of music creation. - The text overlay highlights the availability of "2M+ Samples" and the low starting price of "less than $5". This serves to emphasize the value and accessibility of the Splice service to potential new users.

# Ad summary This ad promotes Splice's subscription service for under $5. The ad shows a music producer using Splice on a laptop in their home studio. The ad is designed to look like a postcard from Splice to the customer, signed "Sincerely, Your Inner Producer." # Brand positioning Splice is presented as a modern and accessible platform for music creators. The brand positions itself as a tool that empowers the user's "inner producer" by offering sounds and samples that inspire creativity. The brand aims to democratize music production, as evidenced by the postcard-style ad and friendly tone. The brand's image promotes a relaxed and collaborative approach to music creation, which suggests that it welcomes creators from all backgrounds and skill levels. # Product Splice is being advertised as a service that provides music samples and sounds for under $5. The ad implies that the service helps users easily start creating music. The product is presented as being easily accessible on a laptop, making it convenient for users to produce music in their own home studio. Splice is being positioned as a tool that can inspire creativity, offering users a way to overcome creative blocks by tapping into the platform's library of sounds. # Visual style The ad has a modern, inviting visual style that blends a relaxed home studio setting with a clean, graphic postcard design. The color palette is warm, with pink, brown, and tan tones creating a cozy atmosphere. The image combines photography and graphic design elements to create a visually appealing and informative ad. # Hooks Headline: GET SPLICE FOR UNDER # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad showcases a music producer working on their laptop in a cozy studio setting. The intention is to create an authentic, relatable environment and show the product being used in a real-world scenario from the customer's perspective. - The ad presents a postcard-style message from Splice, offering access to the platform for under $5 and encouraging users to start creating today. This conveys a welcoming invitation and promotes accessibility from the brand's perspective. - The postcard message includes a playful reference to the "warm" weather and "🔥" samples, which reinforces the idea that Splice provides fresh, high-quality resources for music production, from the brand's perspective. - The postcard is signed "Sincerely, YOUR INNER PRODUCER XOXO", which emphasizes the brand's role in empowering the user's creative potential, from the brand's perspective.

# Ad summary This ad for Splice advertises 2M+ samples and subscription for less than $5. # Brand positioning Splice is presented as a user-friendly digital subscription platform offering a vast library of high-quality samples for music production. The brand is positioned as accessible and affordable, aiming to empower creators by removing financial barriers, evident in the offer of starting for less than $5. This positioning democratizes access to professional-grade resources, appealing to both amateur and professional music producers looking for a comprehensive and budget-friendly solution. # Product The advertised product is access to over 2 million samples on the Splice platform, available through a subscription starting at less than $5 per month. This offers users a vast and diverse library of audio samples for music production. The ad addresses a potential purchase barrier by highlighting its affordability and suggests that Splice is for anyone interested in creating music, emphasizing ease of access with the tagline "Start Creating". # Visual style The ad features a product shot with a clean, studio-like quality. The visuals prioritize clarity and directness, emphasizing the product and its value proposition. The high-contrast typography overlaid on the image stands out, ensuring the message is quickly scannable. The overall aesthetic is functional and focuses on conveying information effectively, suggesting a practical and straightforward approach. # Hooks Headline: 2M+ Samples. Start Splice now for less than $5 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating “2M+ Samples. Start Splice now for less than $5.” The message intends to grab the viewer's attention by emphasizing the vast library of content available through Splice and its low cost. The messaging is from the brand's perspective, directly addressing potential customers with an offer. - The main focal point is an audio production device whose screen displays the text "SPLICE IS UNDER $5/MO. START CREATING". This is from the perspective of the product, reiterating the core value proposition of Splice, and encouraging potential customers to sign up and begin making music.

# Ad summary This ad showcases Splice, a library of royalty-free, studio-grade music samples used by Grammy-winning producers, underground legends, and rising talents. The ad features dynamic shots and quick cuts set to music to demonstrate that Splice can help users find the right sound and build a beat. # Brand positioning Splice is presented as a cutting-edge platform for music creators, offering a vast library of royalty-free, studio-grade samples. The brand aims to position itself as an essential resource for both established professionals and emerging talents in the music industry. By showcasing its use among Grammy-winning producers and underground legends, Splice aims to occupy a space of credibility and quality. The brand aligns with a lifestyle of creativity, innovation, and professional music production. # Product Splice is a comprehensive platform for music creators, offering a vast library of over 2 million royalty-free, studio-grade samples. The platform is designed for musicians and producers looking to create high-quality music without the complexities of licensing or studio costs. Splice provides access to a wide array of sounds and loops, catering to various genres and styles. The platform is used by Grammy-winning producers, underground legends, and rising talents, indicating its appeal to both established and emerging artists. Splice addresses the common barriers of access to quality sounds and legal clearances, offering a cost-effective, legally compliant solution for music production. # Visual style The ad features a high-energy, visually dynamic aesthetic with a focus on modern music production. The editing style includes quick cuts, glitch effects, and dynamic camera movements that sync with the music. The production quality is polished but incorporates elements of lo-fi aesthetics, such as the glitch effects and contrasting black-and-white visuals. The pacing is fast, with approximately 200 BPM, maintaining a consistent rhythm that enhances the energy of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A figure in a white furry suit dances energetically in a black-and-white setting. - 00:01–00:02 The camera zooms in on the figure's black shoes stomping on the ground, emphasizing the sound. - 00:01–00:07 Text overlays like "Find the sound," "Lose your mind," and "Unleash your mind with Splice" flash across the screen, creating an energetic and immersive experience. - 00:07–00:09 A glimpse into the Splice platform is shown, highlighting its extensive library and user interface. - 00:09–00:10 The ad showcases the benefit of using Splice by highlighting the ability to unlock 2M+ premium samples. - 00:11–00:15 Footage of musicians and producers working in studios and home settings is interspersed, showing the platform in use by professionals. - 00:12–00:15 Text overlays such as "Grammy winning producers," "+ underground legends," and "+ rising talent" appear, emphasizing the platform's wide appeal. - 00:18–00:21 The ad transitions back to the dancing figure in the white suit, with the text "Break reality." - 00:21–00:23 The figure continues to dance, and the overlay text changes to "Build the beat." - 00:23–00:25 The ad concludes with the Splice logo.

# Ad summary This ad showcases Splice, a platform for accessing music sounds and loops. It uses a series of dynamic, black-and-white visuals combined with upbeat music to appeal to music producers and creators looking for high-quality, royalty-free sounds to enhance their music. # Brand positioning Splice is presented as a modern and accessible music creation platform, offering a vast library of royalty-free sounds, samples, loops, and plugins. The brand is positioned as an essential tool for music producers of all levels, from beginners to Grammy winners, emphasizing ease of use, affordability (under $5/month), and a commitment to eliminating creative blocks. Splice promotes creativity, accessibility, and a professional sound, positioning itself as an alternative to traditional, costly, and restrictive music licensing models. # Product Splice is a platform that provides access to over 2 million royalty-free sounds and samples, aimed at music producers and creators. It offers a wide range of sounds from various genres and artists, including underground legends and Grammy winners. Users can browse a diverse library of sounds and integrate them into their music projects. The platform is positioned as an affordable resource, costing under $5 per month, and guarantees that all sounds are royalty-free. Splice is designed to eliminate creative blocks, offering producers the necessary tools to create music. # Visual style The ad uses a high-contrast black and white color scheme, which lends a modern and slightly edgy feel. The editing style includes quick cuts and dynamic camera movements, particularly when showing the person in the furry suit. There are also static shots of the Splice software interface and music producers at work. The production quality is polished, with professional-looking shots of recording studios and software interfaces, combined with more stylized and abstract visuals. Pacing is fast, with cuts timed to the music beats, creating a rhythmic and energetic feel. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A person in a white furry suit walks up stairs. - 00:01–00:02 Text appears on screen, 'Find the sound.' - 00:02–00:03 The person in the suit dances and the text appears, 'Lose your mind.' - 00:03–00:05 The person in the suit walks down the steps and the text appears, 'Build the beat.' - 00:05–00:08 Screen shot of Splice on a computer monitor. Text appears '2 million+ sounds. Zero creative blocks.' - 00:08–00:10 A person at a keyboard wearing headphones. Text appears 'From underground legends'. - 00:10–00:12 A person working at a board. Text appears 'to GRAMMY winners.' - 00:12–00:17 Computer screen shot of a music track being produced and text appears 'Under $5/mo. Always royalty-free.' - 00:17–00:21 Person in the white suit is shown in black and white and text appears, 'Create music that takes you places.'

# Ad summary This ad for Splice presents the service as an affordable tool for producers by headlining that it's under $5. # Brand positioning Splice positions itself as a provider of royalty-free samples and creative tools tailored for music producers. It aims to occupy a space in the consumer's mind as an accessible and cost-effective resource, allowing creators to supercharge their workflow with producer-focused tools. The brand values simplicity and affordability, providing a straightforward solution for music production needs and challenging the perception that high-quality resources must come at a premium. # Product The advertised product is the Splice Creator Plan, designed to provide royalty-free samples and creative tools for music producers. This subscription plan enables users to access samples directly in their DAW (Digital Audio Workstation), streamlining their music production workflow. The Creator Plan is priced affordably at under $5, addressing a key purchase barrier for budget-conscious creators. It is tailored for producers looking to enhance their creative process with accessible and focused tools, promising a supercharged workflow. # Visual style The ad uses a lo-fi, almost meme-like aesthetic by presenting the ad message in a newspaper format. This is contrasted by the use of desaturated coloring and shallow depth of field. The aesthetic is designed to be attention-grabbing and feel authentic. # Hooks Headline: SPLICE IS UNDER $5 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a breaking news headline that "SPLICE IS UNDER $5", immediately grabbing the viewer's attention with a statement about the product's affordability. This is conveyed from the brand's perspective to hook the audience by emphasizing its value. - A subheadline clarifies that the service offers "Royalty-free samples right in your DAW", explaining the utility of the product to the consumer. The brand provides further detail about the offering to show the product's key benefit. - Finally, the ad message states "Unlock a Splice Creator Plan for under $5—supercharge your workflow with producer-focused creative tools." This acts as the call to action and outlines how the low-cost plan offers tools to enhance the audience's creative process. This is told from the brand's perspective, emphasizing the value proposition to the viewer.

# Ad summary This ad promotes Claude, a tool that helps music producers use AI to quickly find specific samples or build full stacks from Splice. It features a music producer named Syspence showing how Claude connects directly with Splice to simplify the sample selection process. He emphasizes that Claude does not create AI music, but rather speeds up the sample search and organization workflow so creators can focus on their work. The ad ends with a call to action asking viewers to share their thoughts in the comments. # Brand positioning Splice is presented as a platform that empowers music creators with access to millions of sounds, samples, and tools. It occupies a space in the consumer's mind as an innovative hub where inspiration meets cutting-edge technology, fostering a community-driven approach to music production. The brand pushes against traditional norms by offering a subscription-based model, granting users access to an extensive library of sounds without the burden of purchasing individual sample packs. Splice's positioning balances functional utility with emotional appeal. It provides tools that enhance the creative process while celebrating the artistry of music production. # Product Claude is a new connector tool that integrates directly with Splice to streamline music production. Instead of manually digging through sounds, users can simply describe what they need. For instance, one can type in "dark trap drums at 140 BPM," and Claude will find real samples from Splice matching the request. Users can also ask Claude to build a full stack—kicks, snares, hi-hats—already organized into a starting idea, then pull those sounds straight into their workflow. Claude speeds up the sample selection process, enabling music producers to focus on the work of creating music. It is emphasized that Claude is not AI making music for the user, but a tool that speeds up the sample selection process, empowering the user to stay creative. # Visual style The ad has a hybrid visual style, blending polished commercial elements with a UGC feel, featuring frequent jump cuts and quick transitions to maintain a fast-paced rhythm. The editing style includes a mix of static shots and smooth transitions, interspersed with quick cuts to emphasize key points. The production quality leans towards a polished commercial aesthetic, but still retains elements of a UGC style. The visual motif involves alternating between shots of the host, Syspence, and screen recordings of digital software. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Drop your thoughts below. # Point of view - [object Object] # Storyline - 00:00–00:04 A man stands in front of a neon "Blue House" sign and introduces a tool. - 00:04–00:05 The ad transitions to a screen recording of digital software, and the man states that the tool might change how music is made. - 00:05–00:10 The man returns to the screen and explains that you can now connect Claude directly with Splice. - 00:10–00:15 The ad returns to the screen recording and the man explains that you can simply tell the software what you want instead of digging through sounds. - 00:15–00:23 The man returns and gives the example of being able to ask the software to search for "dark trap drums at 140", then the screen recording shows the software showing multiple options. - 00:23–00:26 The man returns and states that you can tell the software to build a full-on stack. - 00:26–00:35 The screen recording displays someone pulling sounds straight into their workflow. - 00:35–00:39 The man explains that you won't have to spend hours searching for sounds. - 00:39–00:41 The screen recording returns and states "start with the inspiration, instantly". - 00:41–00:45 The man clarifies that the tool is not AI that will make music for the user. - 00:45–00:49 The ad transitions to the splice logo and the man clarifies that the sounds are real Splice sounds and that you are still the one creating the music. - 00:49–00:53 The man explains that the tool speeds up the process. - 00:53–01:00 The man tells viewers he is curious what they think about the tool and asks them to drop their thoughts below.

# Ad summary This image ad is for Splice, which advertises their service for music producers to create music for under $5. The ad features an image of a person working on music, which acts as the background, and on top is a postcard featuring the offer details. # Brand positioning The ad presents Splice as an accessible and affordable tool for aspiring music producers. It emphasizes a user-friendly, creative environment where users can experiment with readily available samples to produce music. The brand's positioning is functional, focusing on ease of use, affordability, and immediate creative gratification rather than being intimidating or exclusive. By offering a subscription for under $5, Splice is portrayed as breaking down financial barriers, opening music production to a broader audience who might be hesitant to invest heavily in software or sound libraries. The brand promotes a lifestyle of accessible creativity, positioning itself as a friendly enabler for anyone looking to explore music production. # Product The ad showcases Splice as a music production platform offering a wide array of samples accessible for under $5. Splice is designed for anyone interested in creating music, regardless of their experience level, and it works by providing users with a vast library of sounds that they can incorporate into their projects. The USPs of Splice include its affordability and its capacity to immediately empower users to begin producing music. The ad also targets the purchase barrier of high costs associated with music production tools, advertising accessibility to potential customers. # Visual style The ad adopts a casual, lifestyle-focused visual style. The background shows a realistic, lived-in studio space, suggesting authenticity and approachability, implying that users can create professional-sounding music in a home setting. The image quality is decent, but not overly polished, striking a balance between professional and accessible. The use of the postcard motif adds a personal touch, as though a friend is recommending the service. The typography is clean and modern, ensuring readability and ease of comprehension. # Hooks Headline: GET SPLICE FOR UNDER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a visual of a producer immersed in their creative workspace. The message conveyed is that the user is currently engaged in music production using Splice. The audience experiences this from the perspective of a potential user, who sees the tools and environment associated with digital music creation. - Next, a postcard graphic appears that informs the viewer that they can gain access to Splice's features for under $5 and start creating music today. This is the brand's announcement of the service and its call to action. The audience is experiencing this information from the brand's perspective as it is trying to get the user to sign up for its services. - Finally, the postcard adds a conversational note: "The weather is warm and the samples are 🔥." This injects a sense of warmth and excitement into the brand's communication. This is a message from Splice, but styled to look like it came from the user's inner producer.