How Speechify Advertises on Meta

# Ad summary This ad promotes Speechify by showcasing a 21-day habit-building challenge centered around listening to popular books. The ad features book covers arranged in a grid, each labeled with a day number and a play button icon, suggesting a daily listening routine. # Brand positioning Speechify is presented as a tool for making listening a daily habit. The brand is positioned as a convenient way to consume books, fitting into a busy lifestyle by offering an alternative to traditional reading. The ad promotes the idea of self-improvement and continuous learning through accessible audio content. The brand aligns with values of productivity, personal growth, and convenience, appealing to individuals who want to maximize their time and expand their knowledge base. # Product The ad promotes Speechify, an app that allows users to listen to books. It showcases a 21-day challenge, encouraging users to make listening a daily habit. The product is for individuals interested in self-improvement, continuous learning, and maximizing their time. The ad features a variety of popular books, suggesting a wide range of content available on the platform. The ad addresses the purchase barrier of time constraints by presenting listening as a convenient alternative to reading, fitting into busy lifestyles. The ad emphasizes the ease of integrating listening into a daily routine, making it accessible and achievable for anyone. # Visual style The ad has a clean and organized visual style, with a grid layout of book covers against a light background. The production quality is high, with clear and well-lit images of the book covers. The typography is simple and legible, and the overall design is minimalist and professional. The visual style is designed to be scannable and informative, highlighting the variety of content available on Speechify. # Hooks Headline: Make listening a habit # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "Make listening a habit," setting the intention to promote Speechify as a tool for daily learning and self-improvement. This is told from the brand's perspective, aiming to establish the core message of the ad. - The ad showcases a grid of 21 book covers, each labeled with a day number and a play button icon. This visually represents a 21-day challenge, encouraging users to listen to a book each day. This is told from the brand's perspective, illustrating the variety of content available and the ease of integrating listening into a daily routine. - The ad presents a structured approach to habit-building, making the concept of listening to books more accessible and achievable. This is told from the brand's perspective, emphasizing the convenience and productivity of using Speechify.

# Ad summary This ad promotes Speechify, an application that turns text into speech. The ad showcases features like highlighting, reading speed options, and a selection of narrators. # Brand positioning Speechify is presented as an innovative solution for consuming written content in audio format. The brand aims to occupy a space in the consumer's mind as a productivity tool that makes information accessible and customizable. Its alignment with modern technology, such as the ability to speed up or slow down narration, appeals to tech-savvy users and those seeking efficiency. This brand pushes against traditional reading habits and provides a functional approach to learning and information absorption, catering to those who prefer auditory learning or need to multitask. The brand emphasizes convenience, accessibility, and personalization in content consumption, positioning itself as a modern alternative to traditional reading methods. # Product Speechify is an application that converts text into speech, allowing users to listen to written content. The app works with various types of files, including books, PDFs, emails, and textbooks. It offers features such as highlighted audiobooks, adjustable reading speeds, and a selection of over 150 narrators. It is designed for anyone who wants to consume written material hands-free or at a faster pace. The app addresses the barrier of time constraints by offering a way to listen to content while multitasking. The ad highlights that 42 million people are already using Speechify to change the way they read. This app is worth trying or buying because it allows users to "listen to anything." # Visual style The ad has a UGC feel, with natural lighting and simple camera work, giving it an authentic and accessible tone. The editing style primarily consists of static shots with quick cuts between app features and screens, creating a fast-paced rhythm that aligns with the productivity focus of the application. The pacing is consistent, maintaining a modern, streamlined feel, with visuals and text overlays timed to match the voiceover, emphasizing key features and benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Speechify Now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with someone holding a physical book called "The Psychology of Money" - 00:01–00:05 00:01–00:05: The person puts a smartphone over the book. The phone displays the Speechify app open to the content of the book, with text highlighted as it is read aloud. The voiceover introduces a problem and highlights the app's feature to speed up or slow down the reading. - 00:06–00:08 00:06–00:08: The user scrolls through the app's interface, showcasing the option to choose from over 150 narrators. This builds on the previous demo and emphasizes the variety of voice options available. - 00:08–00:13 00:08–00:13: The Speechify app reads the screen's content, and the narrator reiterates different types of content Speechify can read. The ad continues to build the feature set from the previous segment. - 00:14–00:15 00:14–00:15: The ad transitions to a black screen, featuring Speechify’s logo, and displays metrics like "500K+ 5-star Reviews," "App of The Day," and "50M+ Users." - 00:15–00:18 00:15–00:18: The ad continues to display the app open on a smartphone to showcase the speech speed options and concludes with a call to action to "Download Speechify Now."

# Ad summary This ad promotes the Speechify app, which allows users to take a photo of any text, including books, and have it read aloud. The ad features a conversation between two people, where one demonstrates how the app works. The app is shown being used in various settings, such as on a train. It highlights the app's ability to read any text, adjust the reading speed, and choose from a variety of narrators. # Brand positioning The brand, Speechify, is presented as a modern, innovative solution for accessing written content in audio form. The brand aims to occupy the space of accessible, on-the-go learning and reading. The tone of the brand is casual and tech-forward. The brand is positioned as pushing against the traditional norms of reading by offering a functional product that enables efficiency and multitasking, fitting into a busy, modern lifestyle. # Product The product is the Speechify app, designed to convert any text into audio. The app works by allowing users to take a photo of any text, such as from a book, PDF, email, or article, and then using AI to read it aloud. Key features highlighted are the ability to adjust the reading speed and the option to choose from over 150 narrators. The app addresses the barrier of time and accessibility, providing a way to consume written content while multitasking or for those who prefer auditory learning. The ad conveys that the app is easy to use and versatile, making it a worthwhile tool for anyone looking to listen to written material. # Visual style The ad has a clean, modern aesthetic with a mix of casual, UGC-style shots and polished product demos. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports a casual and relatable tone. The pacing is consistent throughout the ad. Product actions and on-screen text are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman reveals her "7-books-a-week method" to a man, and he is skeptical. - 00:04–00:09 00:04–00:09 The woman shows the man the Speechify app on her phone. She takes a photo of a book. - 00:09–00:10 00:09–00:10 On-screen text states, "This app changed my life!" - 00:10–00:13 00:10–00:13 A disembodied voice reads the text of the book from the app on a phone. - 00:13–00:16 00:13–00:16 On-screen text states, "A 'highlighted audiobook'" and shows a user adjusting the playback speed. - 00:16–00:22 00:16–00:22 On-screen text states, "Choose from 150+ narrators" and shows the options. - 00:22–00:26 00:22–00:26 On-screen text states, "NOT ONLY BOOKS, imagine PDFs emails articles anything" - 00:26–00:30 00:26–00:30 The app is being used on a train.

# Ad summary A video ad for Speechify highlights the app's ability to turn any text into audio, offering users a convenient way to listen to books, articles, and other written content. The ad features speakers who emphasize how Speechify can make you extremely intelligent and replace social media with micro-learning. Additional features highlighted include adjustable playback speed, a range of narrator voices, and offline accessibility, catering to individuals seeking efficient and accessible learning methods. # Brand positioning Speechify is presented as an innovative platform that positions itself as a solution to make content accessible to everyone, particularly for those who want to learn and absorb information efficiently. The brand emphasizes convenience and personalization, allowing users to transform any text into audio and customize their listening experience with various narrator voices and playback speeds. Speechify encourages users to replace time spent on social media with "micro-learning" through listening to books and other content. The brand aims to be both functional and empowering, enabling users to make the most of their time and expand their knowledge base easily, aligning with a lifestyle of continuous learning. # Product Speechify is an application designed to convert written text into spoken audio, allowing users to listen to any document or article. It caters to individuals who prefer auditory learning or need to multitask while consuming content. The app features adjustable playback speed and a selection of over 150 narrator voices. It can be used with books, PDFs, emails, and articles, and offers offline access. Speechify is presented as a tool for continuous learning, encouraging users to replace time spent on social media with "micro-learning." The app addresses barriers to traditional reading by offering a convenient, hands-free alternative suitable for various use cases. # Visual style The ad features a mix of presentation-style clips and UGC-style content. The editing rhythm is fairly quick-paced, with frequent cuts to maintain engagement. The presentation section is polished, with professional lighting and staging, while the UGC elements have a more casual, authentic feel. The pacing is consistent throughout the ad, maintaining a steady flow of information. Audio-visual sync is evident in the text overlays and product actions, which are timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A man stands in front of a white wall speaking directly to the camera, clarifying that the product is not an audiobook, but a personal reader. - 00:00–00:02 This is a message from a brand representative, intended to set expectations about the type of product being advertised, framed as an insider clarification using a tone of friendly authority. - 00:02–00:03 The man claims you can finish a book in a few hours. - 00:02–00:03 This statement continues from the previous one as a benefit of the product, framed in hyperbole and delivered with the same enthusiastic tone. - 00:03–00:04 A man on stage at a tech conference speaks into a microphone, encouraging viewers to “make listening a habit.” - 00:03–00:04 This segment is presented from the expert's perspective, where the tone is inspirational and authoritative, intended to promote the value of learning through audio. - 00:04–00:08 The man on stage tells viewers that listening will make them “extremely intelligent” and encourages replacing social media with “micro-learning.” - 00:04–00:08 This is a brand statement, presented in a clear and assured tone to highlight the benefits of using Speechify. The visual backing this up shows book covers as proof. - 00:08–00:14 The speaker continues, “It’s possible with this app. Speechify will read to you anywhere, anytime, even without an internet connection.” - 00:08–00:14 The message extends the features and benefits further with the tone matching the previous part to keep consistency, implying that the app is valuable for anyone. - 00:14–00:17 The speaker adds, “with the ability to choose any voice and increase the speed.” - 00:14–00:17 The message is presented from the brand’s perspective, emphasizing customization and efficiency with a confident and persuasive tone. - 00:18–00:21 The man on stage finishes with, “If you have an extra 20 minutes a day, listen to books with Speechify.” - 00:18–00:21 The statement is a call to action, intended to highlight the ease and accessibility of the product and invite viewers to incorporate Speechify into their daily routine. - 00:22–00:24 Hands hold a phone and book while a narrator reads aloud. Text overlay claims, “A new book every day, listen, don’t read.” - 00:22–00:24 This moment is from the customer's perspective, demonstrating the application in use with a casual tone, promoting the ease of listening as an alternative to reading. - 00:24–00:37 The person on screen navigates the Speechify app and a voice reads from a book. - 00:24–00:37 The app navigation is being shown to the viewer from the customer's perspective, where they are demonstrating that you can choose the speed of the audio. - 00:38–00:43 A woman listens to Speechify on her phone while on an airplane. - 00:38–00:43 This is a shot of a customer using the product in a daily life setting, demonstrating the use of Speechify in a portable setting with a casual tone.

# Ad summary This ad for Speechify features the founder, Cliff, explaining what the app does and why it's useful. He explains that Speechify reads any text to you instantly, and that studies show you double your retention by using both your eyes and your ears at the same time. He encourages viewers to stop procrastinating and start deciding what they're going to do with all the hours Speechify is saving them. # Brand positioning Speechify is presented as a productivity tool that helps users consume written content more efficiently. The brand positions itself as a solution for those who struggle with traditional reading, whether due to time constraints, learning differences, or a desire to multitask. The brand aims to occupy the space of accessible and convenient learning, aligning with a lifestyle of continuous self-improvement and maximizing productivity. Speechify pushes against the norm of traditional reading methods, offering a tech-enabled alternative that caters to modern, fast-paced lifestyles. The brand positioning is both functional (improving reading speed and retention) and emotional (reducing procrastination and freeing up time). # Product Speechify is an app that reads any text to you instantly. The app is for anyone who needs to read but wants to save time or improve retention. You can take a picture of a book, upload a PDF, or open a website, and Speechify will read it to you. The app helps you double your retention by using both your eyes and your ears at the same time. Speechify helps you stop procrastinating and start deciding what you're going to do with all those hours you're saving. # Visual style The ad has a polished yet quirky aesthetic, blending high-end production with a casual, UGC feel. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high, giving it a commercial feel, but the founder's direct-to-camera delivery and humorous tone add a personal touch. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link now to try Speechify for free # Point of view - [object Object] # Storyline - 00:00–00:02 The founder of Speechify introduces himself while standing in a pool, setting a quirky and attention-grabbing tone. - 00:02–00:06 He explains what Speechify does: it reads any text to you instantly. - 00:06–00:11 He jokingly asks if the voices are any good, then emphatically states that they are "f*cking great," adding humor and confidence. - 00:11–00:16 The ad demonstrates how Speechify works: taking a picture of a book, uploading a PDF, and opening a website, with the app reading each one. - 00:16–00:21 The founder claims that half of Stanford students use this trick to read 300 pages a week and still have time to party, implying that Speechify is a tool for high achievers. - 00:21–00:24 He asks if you like reading stuff but not remembering the details, setting up the next point about retention. - 00:24–00:29 The ad states that studies show you double your retention by using both your eyes and your ears at the same time, providing a scientific benefit. - 00:29–00:32 A person is shown reading a book while wearing headphones, visually reinforcing the concept of using both eyes and ears. - 00:32–00:37 The founder encourages viewers to stop procrastinating and start deciding what they're going to do with all the hours Speechify is saving them, ending with a call to action. - 00:37–00:43 The ad concludes with a screen displaying Speechify's features and a call to action to download now.

# Ad summary The ad promotes Speechify, an app that reads any text aloud with customizable speeds and voices. It features a woman at the gym demonstrating how she uses the app to listen to a book by scanning the pages with her phone. She highlights the app's features, including adjustable playback speed and a wide selection of voices, including celebrity voices like Snoop Dogg. # Brand positioning Speechify positions itself as a cutting-edge productivity tool for avid readers, students, and busy individuals who want to consume written content more efficiently. The brand presents itself as tech-forward and innovative by offering AI-powered text-to-speech technology with customizable features. Speechify aims to disrupt traditional reading habits by offering a modern, accessible solution that integrates seamlessly into a fast-paced lifestyle, allowing users to listen to documents and books on the go, maximizing productivity, and promoting accessible learning. # Product Speechify is an app that reads any text aloud, converting written content into spoken audio. It is designed for anyone who wants to listen to documents instead of reading them, including PDFs, emails, books, and textbooks. The app allows users to scan pages with their phone's camera, then uses OCR to convert the text into audio. Speechify offers customizable features such as adjustable playback speed and a wide selection of different voices, even celebrity voices. The app is presented as a tool to listen to anything at whatever speed and with whatever voices you want, anywhere you are. # Visual style The ad has a casual, UGC-style aesthetic, filmed with natural lighting and simple edits to mimic organic social media content. The editing is straightforward with simple cuts. The production quality feels like a hybrid of UGC and polished commercial, lending authenticity to the ad. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a flat lay of items related to working out and listening to books, specifically targeting book lovers and gym goers. This draws viewers into the topic. - 00:02–00:06 00:02–00:06 The woman takes a photo of the book using her phone's camera. This is followed by the phone displaying the scanned text of the book on Speechify. This shows how Speechify can scan physical books. - 00:06–00:17 00:06–00:17 The woman highlights the app’s functionality by increasing the speed of the narration and picking different voice options. This emphasizes the customization options. - 00:17–00:35 00:17–00:35 The woman smiles at the camera and lists different types of documents the app can read. This addresses different use cases for Speechify.

# Ad summary This ad promotes Speechify, an app that helps you to turn reading into progress by listening to books. The ad presents six books as examples of content available on the platform and invites users to try Speechify today. # Brand positioning Speechify is presented as a tool that makes it easy to make progress on your reading goals through listening. The brand is positioned as a solution for those who struggle to find the time or focus to read traditionally, offering an accessible alternative that fits into a busy lifestyle. With the tagline "Turn reading into progress," Speechify aims to redefine reading as an activity that can be integrated into various aspects of daily life, aligning with values of efficiency and continuous self-improvement. # Product Speechify is an app that allows users to listen to books and turn reading into progress, designed for individuals who want to consume literature but struggle to find the time or focus for traditional reading. The ad features six book covers including "Don Quixote," "War and Peace," "Anna Karenina," "Atomic Habits," "Deep Work," and "The 7 Habits of Highly Effective People," suggesting a wide range of available content. Speechify addresses the barriers of limited time and difficulty concentrating by offering an alternative method of engaging with books, positioning itself as a tool to build better habits every day. The ad aims to encourage potential users to try Speechify, highlighting its potential to transform reading into a more accessible and integrated part of their lives. # Visual style The ad has a clean and straightforward visual style with a focus on clarity and ease of understanding. The production quality is polished, featuring bright book covers and clear icons against a simple background. The layout is organized in a grid-like fashion with the headline at the top, followed by the book covers, benefit icons, and a call-to-action button at the bottom. The typography is simple and legible, ensuring quick scannability in-feed. The ad mimics a platform-native style with the rounded button and direct messaging. # Hooks Headline: Make listening a habit # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Try Speechify today. # Point of view - [object Object] # Storyline - The ad starts with the tagline, "Make listening a habit" to introduce the core concept of the ad, which is about integrating audio-based learning into daily routines, from the brand's perspective. - Next, book covers are shown to illustrate the types of content available on the Speechify platform. These covers include titles such as "Don Quixote," "War and Peace," and "Atomic Habits". The presence of these books conveys Speechify's diverse library from the brand's point of view. - Icons and short phrases are used to emphasize the practical benefits of using Speechify, such as the ability to "Listen anytime, anywhere," "Learn more in less time," and "Build better habits, every day". This focuses on why Speechify can seamlessly integrate into the consumer's daily routine from the brand's perspective. - Finally, the ad concludes with a call to action, "Turn reading into progress. Try Speechify today." to encourage immediate engagement with the platform from the brand's point of view.

# Ad summary This ad showcases a series of individuals who each say that they would never delete the Speechify app. It then cuts to a visual of the product in use with text overlays that highlight the apps functionality. # Brand positioning Speechify is presented as a tool that enhances productivity and accessibility by allowing users to listen to text instead of reading it. It caters to individuals who seek efficiency in consuming written content, positioning itself as a life-changing app that helps with books, emails, and PDFs. The brand aligns with values of convenience and optimized learning, pushing against the norm of traditional reading. With endorsements from various professionals like those in publishing and pilots, Speechify aims to occupy a space in the consumer's mind as an innovative solution for information consumption, suitable for anyone seeking to maximize their time and comprehension. # Product Speechify is an app that allows users to listen to any text, including books, emails, and PDFs, instead of reading it. The app is designed for anyone who wants to consume written content more efficiently, including professionals who read all day or avid readers looking to increase their reading speed. With Speechify, users can have text read to them in any voice they want at up to 3x speed. The app addresses the barrier of time constraints and the desire for increased productivity, offering a way to listen to content during other activities. It positions itself as a life-changing tool for optimized learning and information consumption. # Visual style The ad has a UGC style with quick cuts and handheld camera work. The production quality is polished but maintains a casual feel to align with user-generated content. The pacing is fast-paced with multiple cuts per minute to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Speechify now. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a man holding a microphone, asking people on the street what is the one app that they would never delete. - 00:01–00:03 00:01–00:03: A woman responds that she would never delete Speechify. The message is that Speechify is essential, and it is conveyed through the woman's tone and statement that it has changed her life. This is from the perspective of a customer. - 00:03–00:07 00:03–00:07: A man in publishing states that he reads all day, and Speechify listens for him in any voice that he wants. The message is that Speechify allows him to consume written content passively, and this is from the perspective of a customer. - 00:07–00:10 00:07–00:10: A pilot says that he does five books a week, and Speechify reads to him at 3x speed. The message is that Speechify saves the pilot time, and this is from the perspective of a customer. - 00:10–00:14 00:10–00:14: A woman states that she can listen instead of reading books, emails, and PDFs. The message is that Speechify is versatile, and this is from the perspective of a customer. - 00:15–00:21 00:15–00:21: The final scene features the app and a voiceover stating to listen to anything then download Speechify now. This is from the brand's perspective.

# Ad summary This ad demonstrates how Speechify can read any book aloud by scanning the page with your phone. It also highlights other key features of the app, like the ability to adjust the reading speed or change the reader’s voice. # Brand positioning Speechify is presented as a modern and accessible tool designed to enhance productivity and reading comprehension, especially for those who struggle with traditional reading due to learning disabilities or time constraints. The ad focuses on the app's core function of converting written text into speech, allowing users to 'listen to anything'—books, articles, emails, and PDFs—read aloud in a natural-sounding voice. # Product Speechify is a mobile app designed to convert any text into speech, enabling users to listen to content rather than read it. The ad shows how users can scan physical book pages with their phone’s camera, upload PDFs, or import text from articles and emails. It features adjustable reading speeds and a library of over 150 narrator voices, including celebrities like Snoop Dogg. Speechify addresses barriers to reading, such as time constraints, dyslexia, and other reading difficulties, by providing an alternative consumption method. # Visual style The ad has a polished and friendly aesthetic with a mix of real-world and screen-recorded visuals. The editing features quick cuts and transitions to maintain a brisk pace, syncing product actions to audio cues. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can download it on the app store. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a woman reading a physical book in a public lounge. - 00:00–00:02 A voiceover hints at showing her a better way to read, creating intrigue. - 00:04–00:05 Another woman approaches her and humorously tells her that she is 'reading wrong', framing traditional reading as inefficient. - 00:05–00:09 She puts on purple headphones. - 00:10–00:14 The demonstrator shows the woman how to use Speechify to scan a page of her book using her phone. - 00:15–00:19 The demonstrator highlights how the app can then read the scanned text aloud. - 00:23–00:28 The demonstrator shows how the reading speed can be adjusted to suit the listener’s preference. - 00:29–00:34 The demonstrator shows how different voices can be used, even celebrity voices like Snoop Dogg's. - 00:37–00:42 The listener expresses excitement, removes her glasses, and jokes that she doesn’t need them anymore. - 00:42–00:46 The demonstrator drives home the idea that the listener has been reading inefficiently all along. - 00:46–00:47 The listener asks the demonstrator what the name of the app is. - 00:48–00:50 The demonstrator identifies the name of the app as Speechify, and recommends to download it from the app store. - 00:50–00:51 The listener again expresses that the app is cool. - 00:51–00:55 The ad transitions to another person using Speechify to scan a book and have it read aloud. - 00:56–01:05 The ad highlights the options to adjust the reading speed and choose from over 150 narrators. - 01:06–01:10 The ad lists what other materials are able to be read, such as PDFs, emails, and articles. - 01:10–01:17 The ad highlights social proof points such as 500k+ 5-star reviews, being app of the day, and 50M+ users.

# Ad summary The ad features an older woman in a comfortable armchair listening to something on a pair of earbud headphones. The text encourages users to 'Listen [to] Books Instead of Reading' and lists several benefits of the Speechify product, including 'Stop Scrolling', 'Download Speechify', 'Turn any text to speech', and 'Learn more with less effort'. # Brand positioning The brand, Speechify, is presented as a tool to simplify text consumption by converting written text to speech, making it accessible and effortless. The brand appeals to a consumer base that seeks convenience and ease in accessing information, suggesting that Speechify offers a functional solution to keep up with reading material without the strain or time commitment of traditional reading. The product is positioned against the norm of spending a lot of time reading and other unproductive activities, such as endlessly scrolling through social media, offering a productive alternative to both. # Product Speechify is presented as a text-to-speech app that converts written text into spoken words. The ad indicates that the product works by allowing users to 'Turn any text to speech'. The product is positioned for anyone looking to consume textual content more efficiently or effortlessly, suggesting that it can help users 'Learn more with less effort'. The ad subtly addresses the purchase barrier of time consumption, suggesting that Speechify provides a quicker and easier alternative to traditional reading, and encourages users to 'Stop Scrolling' to 'Download Speechify'. # Visual style The ad has a clean and inviting visual style, using a warm color palette and natural lighting to create a comfortable and relaxed atmosphere. The production quality appears to be high, with a focus on showcasing the ease of the product in a natural, everyday setting. The typography is simple and legible, with a clear hierarchy that makes the key message easy to scan. The design is not highly disruptive or unconventional, instead opting for a more approachable and relatable feel. # Hooks Headline: Listen Books Instead of Reading # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of a relaxed, older woman enjoying audio on headphones at home. The purpose is to portray the relaxed ease of the product in a real-life setting from the perspective of the user. - The ad copy urges viewers to 'Listen [to] Books Instead of Reading'. The intent is to frame the product as a beneficial alternative to traditional reading methods from the brand's perspective. - The ad lists four benefits of using Speechify, including to 'Stop Scrolling', 'Download Speechify', 'Turn any text to speech', and 'Learn more with less effort'. The intention is to showcase the product's value by highlighting several key benefits for the consumer.

# Ad summary This image ad promotes a habit of listening through audio books and displays different titles that are available. # Brand positioning This ad does not focus on a single brand. Instead, it showcases a wide range of popular book titles across various genres like finance, self-help, and fiction. This implies a library or platform with a diverse selection, appealing to different interests. # Product The ad features audiobooks, highlighting a convenient and accessible way to consume books. By showcasing a curated selection, the ad implies that these titles are readily available for listening. The ad is geared towards individuals looking to integrate reading into their daily routines. # Visual style The ad features a simple, UGC-style presentation, giving it a relatable and authentic feel. The straightforward composition emphasizes the key message and audiobook selection, making it easily scannable in feed. # Hooks Headline: Make listening a habit # Call to action None used. # Point of view - [object Object] # Storyline - The image presents a variety of audiobook covers, each labeled with "DAY" followed by a number (1 through 7). The intention is to present a challenge, suggesting that users can listen to a different audiobook each day of the week. This is from the brand's perspective. - The headline reads, "Make listening a habit." The intention is to motivate viewers to integrate audiobooks into their daily lives. This is from the brand's perspective.

# Ad summary This ad features a woman in a bookstore using the Speechify app to take a picture of a book, which the app then reads aloud. The ad shows the app's features and ends with a call to download Speechify. # Brand positioning Speechify is presented as a productivity tool that allows users to listen to any text, including books, PDFs, and documents. The brand promotes accessibility and convenience, emphasizing its AI-enhanced human-like voices and ability to boost productivity by 200%. Speechify aims to occupy a space in the consumer's mind as a tool for language learning, reading assistance, and overall efficiency, aligning with a lifestyle of independence and confidence. It leverages the functional aspects of its technology to address the problem of time-consuming reading. # Product Speechify is a mobile app that uses AI to convert text from books, PDFs, documents, and other sources into speech. The app is designed for anyone who wants to listen to written content instead of reading it, whether for convenience, learning, or accessibility. Users can take a photo of a book or upload a document, and the app will read the text aloud using AI-enhanced, human-like voices. It features adjustable playback speeds and a choice of over 1,000 human voices. The app boosts productivity by 200%, enabling users to consume content more efficiently. It addresses barriers like time constraints and reading difficulties, offering a simple and effective solution to listen to anything. # Visual style The ad features a mix of natural and polished visuals. The opening scenes in the bookstore have a natural, candid feel, with natural lighting and casual camera work. The demonstration of the Speechify app is more polished, with clear, well-lit shots of the phone screen. The editing rhythm is fairly quick, with cuts timed to coincide with changes in text or voiceover. The production quality has a hybrid feel, combining UGC-style footage with professionally produced graphics. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Speechify now. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with the text overlay "O que esta avó está fazendo?" setting up the premise of the video and suggesting that the actions of the subject will be out of the ordinary. The audience is viewing her actions from an external perspective, creating curiosity. - 00:03–00:04 00:03–00:04: A voice asks, "Perdão, o que que ta fazendo?" translating to "Excuse me, what are you doing?" This question conveys curiosity and politeness, inviting the woman to explain her behavior. The tone is conversational and inquisitive, coming from someone observing her actions. - 00:05–00:08 00:05–00:08: The woman replies, "Ah, estou só tirando fotos dos livros," explaining that she is just taking photos of the books. The tone is casual and friendly, aiming to demystify her actions. This response directly answers the question, adding to the conversational tone. - 00:07–00:08 00:07–00:08: The voice asks, "Por que tira fotos dos livros?" or "Why take photos of the books?" This continues the line of questioning and seeks to clarify the purpose of taking photos. The tone is curious and slightly skeptical, probing deeper into the explanation. - 00:09–00:12 00:09–00:12: The woman answers, "Porque eu tenho o app que, se eu tirar uma foto do livro, ele pode ler pra mim," which translates to "Because I have an app that, if I take a photo of the book, it can read it to me." This response reveals the utility of Speechify. The tone is informative, and matter-of-fact, illustrating the app's function. - 00:13–00:16 00:13–00:16: The text overlay says, "Este é o aplicativo do qual ela estava falando," meaning "This is the app she was talking about." This line serves as a narrative bridge, explicitly connecting the woman's statement to the demonstration of the Speechify app. The perspective shifts to the brand showing the app in action. - 00:16–00:22 00:16–00:22: The text overlay says, "Acelere ou diminua a velocidade da reprodução," meaning "Speed up or slow down playback speed," showcasing the product feature. The tone is informative, emphasizing the app's functional capabilities and user control. - 00:23–00:27 00:23–00:27: The text overlay states, "Escolha entre mais de 1000 vozes humanas," meaning "Choose from over 1000 human voices." This builds on the app demonstration by highlighting the range of voice options available. The tone is promotional, focusing on the app's diverse and appealing voice selection. - 00:28–00:31 00:28–00:31: The text overlay states, "Não apenas livros: ouça PDFs, documentos e muito mais," meaning "Not just books: listen to PDFs, documents and much more." This extends the product's utility beyond books. The tone is informative and expansive, illustrating the versatility of the app. - 00:32–00:35 00:32–00:35: The ad concludes by highlighting Speechify's overall capabilities and encouraging download. The message is persuasive, using a straightforward and confident tone to drive action.

# Ad summary This ad features two women in a gym where one of them uses the Speechify app to listen to her PDFs. The ad highlights how the app enables users to listen to any document by uploading it and choosing a voice and speed. # Brand positioning Speechify is presented as a productivity tool that caters to busy individuals who want to consume written content hands-free. The brand is positioned as innovative and user-friendly, offering a convenient way to listen to documents and books on the go. It's designed for users who want to make the most of their time, whether they're exercising or multitasking, by turning reading into an auditory experience. # Product Speechify is an app that allows users to listen to any document. The app converts text from uploaded PDFs and reads it aloud, allowing users to listen at any voice or speed. It caters to individuals who want to multitask, enabling them to listen to emails, reports, or books while exercising or doing other activities. The ad highlights the app's flexibility and convenience, suggesting it removes barriers to reading by turning written content into an easily accessible audio format. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple cuts. The production quality suggests a hybrid approach, blending real-life gym footage with screen recordings from the app. The pacing is consistent, creating a conversational tone. The visual style supports the goal of showcasing the app's real-world usability and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Descarga Speechify ahora # Point of view - [object Object] - [object Object] # Storyline - 00:01–00:02 00:01–00:02: The ad transitions to a woman on an exercise bike at the gym. The intention is to introduce a relatable setting where the Speechify app can be used. - 00:02–00:04 00:02–00:04: The woman on the bike says "Disculpa. ¿Qué es eso?" (Excuse me. What is that?) initiating a conversation and piquing curiosity about the product. The tone is inquisitive and friendly, from the perspective of someone who's noticed something new. - 00:04–00:05 00:04–00:05: The other woman responds, "Ah, ¿esto?" (Ah, this?) in a surprised and friendly tone, acknowledging the question while holding up her phone. This sets up the reveal of what she's using. - 00:05–00:06 00:05–00:06: The first woman confirms, "Sí", and the second woman explains, "estoy escuchando" (I'm listening), offering an explanation from her personal experience. - 00:06–00:11 00:06–00:11: The woman continues, "Simplemente estoy escuchando mi PDF, simplemente utilizo esta aplicación, subo el documento en PDF y ella me lo lee." (I'm just listening to my PDF, I just use this application, I upload the document in PDF and she reads it to me). This part of the storyline explains the functionality of the app, highlighting its core use case and ease of use from her point of view. - 00:11–00:14 00:11–00:14: The screen shows the woman's phone displaying a PDF being read aloud by the app. The text is highlighted as it's being read, visualizing how the app works. - 00:14–00:18 00:14–00:18: The first woman expresses her interest and clarifies, "Espera, entonces puedes escuchar lo que sea con cualquier voz y a cualquier velocidad." (Wait, so you can listen to anything with any voice and at any speed.) This is a moment of realization and emphasizes the product's benefits. - 00:18–00:25 00:18–00:25: The woman confirms, "Sí, pues cada vez que hago ejercicio, escucho mis correos, algunos informes de trabajo, o simplemente disfruto de algunos libros." (Yes, well every time I exercise, I listen to my emails, some work reports, or I just enjoy some books.) She provides use cases from her personal experience, demonstrating the app's versatility. - 00:25–00:27 00:25–00:27: The first woman responds, "Que increíble" (That's amazing). It's a moment of enthusiasm. - 00:27–00:33 00:27–00:33: The woman asks, "¿Cómo se llama esta app?" (What's this app called?) and the other woman responds, "Se llama Speechify, tiene este aspecto, sí, y creo que lo puedes encontrar en la tienda de aplicaciones." (It's called Speechify, it looks like this, yes, and I think you can find it in the app store.) This storyline beat provides the app's name and suggests where to find it. - 00:33–00:36 00:33–00:36: The first woman says "Vale, es increíble. Muchísimas gracias" (Okay, it's amazing. Thank you very much). It is a moment of gratitude. - 00:36–00:40 00:36–00:40: The ad shows a screen recording of the Speechify app with the features "Escucha cualquier cosa" (Listen to anything) and the CTA "Descarga Speechify ahora" (Download Speechify now). The goal is to reinforce the app's value proposition and encourage immediate download.

# Ad summary This ad promotes Speechify, a platform that converts any text into audio. A woman at the gym explains that she uses Speechify to listen to emails, reports, or books while working out. The ad shows how to upload a document and increase the reading speed. It states the app can be used with PDFs, websites, Chat GPT and G Docs, and highlights the large number of narrators available. # Brand positioning Speechify is presented as a productivity tool designed to help users consume written content more efficiently. The brand positions itself as a solution for multitasking, allowing users to listen to documents, emails, reports, and books while engaged in other activities such as working out. Speechify aims to occupy the space of a convenient, user-friendly platform that maximizes productivity and minimizes wasted time. The brand values convenience and efficiency, aligning with a lifestyle that prioritizes multitasking and continuous learning. The brand does not explicitly push against any category norms or competitor behaviors but emphasizes its versatility by functioning across multiple document types and platforms, making it a functional and practical solution for busy individuals. # Product Speechify is a platform that converts text into audio, allowing users to listen to various documents, emails, reports, and books. It can be used with PDFs, websites, Chat GPT, and G Docs. Users can upload documents and adjust the listening speed. The ad states that there are 150+ narrators to choose from. It's for anyone who wants to multitask or listen to content while doing other activities. The ad is telling the viewer that this product is worth trying because of its convenience and productivity-boosting features. # Visual style The ad has a polished, modern aesthetic with a hybrid feel, blending UGC-style content with commercial-like screen recordings. The editing style includes quick cuts to show the different features of the app and the different documents that can be uploaded. The pacing is fast, with a BPM of approximately 60-70, as new shots and screens occur. Text overlays are timed to the music beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Descarga Speechify ahora # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a shot of a workout mat, a book, headphones, weights, and a drink to set the stage for the ad's theme. - 00:02–00:11 The ad cuts to a woman in a gym, who explains that she listens to emails, reports, or books while working out. - 00:09–00:11 The woman demonstrates how to upload a document to Speechify, saying that the app will read it to her. - 00:11–00:18 The ad cuts to a screen recording of the Speechify app being used on a treadmill. - 00:18–00:29 The recording shows the text being read aloud, the audio speed adjustment feature being used, and the narrator options. - 00:31–00:35 The recording shows that Speechify can be used with websites, PDFs, Chat GPT, and G Docs. - 00:35–00:40 The woman is back in the gym. The ad then shows a screen recording of customer reviews and reiterates the Speechify logo and tagline: "Escucha cualquier cosa."

# Ad summary This ad features a woman in a bookstore demonstrating an app called Speechify. She uses the app to take a picture of text from a book and then has the app read the text out loud in different voices. The ad shows the woman approaching a man who appears to be struggling with reading, and she helps him by demoing the app, which has a wide range of features, including the ability to convert any text to audio, control the playback speed, and choose from hundreds of different voices. # Brand positioning Speechify is presented as an innovative app designed to transform written content into audio, making it accessible and convenient for a broad audience. The brand aims to occupy a space in the consumer's mind as a versatile tool that enhances productivity and learning. It promotes inclusivity by enabling users to listen to emails, PDFs, articles, and books, appealing to busy individuals, those with reading difficulties, or anyone preferring auditory learning. The brand emphasizes a functional and user-friendly approach, pushing against traditional reading methods and providing a seamless, on-the-go experience. Speechify aligns with a modern, efficient lifestyle, offering a customizable experience with various voice options, including celebrity voices like Snoop Dogg, setting it apart from standard text-to-speech services. # Product Speechify is an app designed to convert any text into audio, allowing users to listen to books, PDFs, emails, articles, and more. It aims to simplify the consumption of written content for individuals who prefer auditory learning or are looking for a convenient way to multitask. The app features a speed reader function that allows users to adjust the playback speed and choose from hundreds of different voices, including celebrity narrators like Snoop Dogg. This caters to a diverse range of user preferences and ensures an engaging listening experience. Speechify addresses common purchase barriers by offering a versatile solution for various types of text, making it accessible directly from a user's mobile device. The ad conveys the app's worth by showcasing its ability to transform any text into an audiobook, providing a personalized and efficient way to access information. # Visual style The ad has a casual, UGC feel, shot with natural lighting and handheld camera work. The editing includes quick cuts, especially when showcasing the app's features, and smooth transitions to maintain a steady pace. The production quality is a blend of user-generated content and a polished commercial. The pacing is consistent, with a moderate cut rate to keep viewers engaged without overwhelming them. Actions on the phone screen sync with the voiceover to highlight different features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman in a bookstore notices a man reading a book and decides he is having a hard time. She decides to offer assistance, positioning herself as helpful and proactive. - 00:02–00:04 00:02–00:04 The woman approaches the man and tells him he is reading poorly. She offers him a pair of headphones, establishing a friendly and slightly humorous tone. - 00:04–00:07 00:04–00:07 The woman asks to see the man's book and proceeds to take a photo of the book's cover with her phone. This action is presented from her perspective, showing her intent to use an app to enhance his reading experience. - 00:07–00:12 00:07–00:12 The woman uses the Speechify app to scan the text from the book and starts playing the audio version. This showcases the app's functionality and ease of use, from the customer's POV. - 00:12–00:14 00:12–00:14 The woman adjusts the playback speed on the app, highlighting its customizability and efficiency, from the customer's POV. - 00:14–00:22 00:14–00:22 The woman shows the variety of voice options available on the app, including celebrity voices like Snoop Dogg. This is presented as a key feature that enhances the user experience. - 00:22–00:26 00:22–00:26 The woman asks the man if he would like Snoop Dogg to read his entire book, emphasizing the app's ability to convert any text into an audiobook. The man seems surprised and intrigued. - 00:26–00:30 00:26–00:30 The woman confirms that Speechify can convert anything into an audiobook. Her tone is enthusiastic and informative. - 00:30–00:38 00:30–00:38 The man asks if it's like an audiobook, and the woman clarifies that it’s not just for books but also for PDFs, emails, and articles. She highlights the app's versatility, and her tone is confident and casual. - 00:38–00:41 00:38–00:41 The woman shares the name of the app, Speechify, and mentions it can be downloaded from the App Store. She is presenting the information in a friendly and helpful manner. - 00:41–00:42 00:41–00:42 The man expresses interest, saying "Genial. Hagámoslo," indicating he is open to trying the app.

# Ad summary This ad showcases the Speechify app, which converts any text into audio, so you can listen to books, PDFs, articles, and emails. # Brand positioning Speechify is presented as an innovative app designed to make reading more accessible and efficient. The brand positions itself as a tech-forward solution that caters to modern, on-the-go lifestyles, and aims to occupy a space in the consumer's mind as a personal reading assistant that breaks traditional reading methods. The brand promotes ease of use, personalization, and convenience by allowing users to listen to all types of text. The brand appears to ignore the traditional norm of physical reading. The brand positioning is both functional and emotional, offering utility and enjoyment through a unique listening experience. # Product Speechify is an app that converts any text into audio, making it easier to listen to books, PDFs, articles, and emails. The app is for anyone who wants to consume written content on the go, or prefers listening over reading. Explicitly stated features include the ability to scan any book and have it read aloud, adjust the reading speed, and change the narrator, with celebrity voices like Snoop Dogg available. The USP is the app's versatility in handling various text formats and offering a customizable listening experience. Use occasions shown include browsing in a bookstore. The ad addresses the barrier of limited time for traditional reading by providing a way to consume content while multitasking. It allows you to listen literally anywhere. # Visual style The ad has a casual and approachable aesthetic, typical of UGC or social media content. Editing is a mix of quick cuts and static shots, with smooth transitions to maintain a brisk pace. The production quality feels like a hybrid between polished commercial and user-generated content, giving it a relatable but professional touch. The pacing is consistent, with cuts timed to voiceover cues to emphasize key product features. There are no visual motifs other than consistent product placement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Pode baixá-lo na App Store. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A person is shown reading a book in a library. - 00:00–00:02 The brand is communicating an issue by showing someone reading a book in a standard way, positioning it as old fashioned or time consuming. The audience is experiencing the ad from an external perspective. The tone is conversational. - 00:02–00:04 A person approaches and offers a solution, presenting a blue headphone device. - 00:02–00:04 This is a direct response to the previous problem, showing the product as a solution to traditional reading. The perspective shifts to the brand offering a helping hand. The tone is helpful and slightly playful. - 00:04–00:08 The app is demonstrated by scanning a book cover and reading the text aloud. - 00:04–00:08 The intention here is to display the app's basic functionality and ease of use. The perspective is a hands-on demonstration from the brand. The tone is informative and practical. - 00:08–00:12 The narrator's voice and reading speed are adjusted. - 00:08–00:12 The aim is to showcase customization options and highlight the app's versatility. The tone is user-friendly and adaptable. - 00:12–00:19 The choice of narrators is displayed including celebrities like Snoop Dogg. - 00:12–00:19 This message is that app provides unique and fun options, drawing in potential users with novelty. The tone is playful and attention-grabbing. - 00:19–00:22 The demo shows Snoop Dogg reading the book. - 00:19–00:22 The objective is to highlight the app's celebrity voice feature, making it seem more appealing and modern. The tone is humorous and engaging. - 00:23–00:24 The person tries on the headphones and listens to the app. - 00:23–00:24 The experience conveys the benefit of the app, which is easy reading while doing other things. The tone is satisfying and enjoyable. - 00:28–00:36 The narrator emphasizes additional features like listening to PDFs and articles. - 00:28–00:36 The brand is trying to clarify the app's broad utility, showcasing different use cases. The tone is informative and problem-solving. - 00:36–00:38 The person asks the narrator about the app's name. - 00:36–00:38 The intention is to directly address the viewer's potential questions, making it easy to find the product. The tone is curious and engaging. - 00:38–00:41 The narrator identifies the app as Speechify and encourages users to download it. - 00:38–00:41 This is a call to action, encouraging immediate adoption. The brand tone is direct and actionable. - 00:41–00:43 The person acknowledges the app and expresses gratitude. - 00:41–00:43 The aim is to provide a sense of satisfaction and trust by validating the product's usefulness. The tone is appreciative and agreeable.

# Ad summary An ad for Speechify, an app that turns PDF documents into audiobooks, uses a narrative format to illustrate its benefits. The ad begins with a woman at the gym working out, using Speechify to listen to a book. Another woman interrupts her to ask about the app, and she explains the benefits of using Speechify to listen to work emails, reports, and books. The ad then shows a screen recording of the app to show where to download it and ends with a person on a treadmill using the app. # Brand positioning Speechify is presented as an app designed to help users be more productive and efficient by enabling them to listen to PDFs and other documents. The brand positions itself as a solution for multitasking, allowing users to consume written content while engaging in other activities like exercising. The brand aims to occupy a space in the consumer's mind as a productivity tool that fits seamlessly into busy lifestyles, enabling users to make the most of their time. Its functional positioning prioritizes ease of use and convenience, catering to individuals seeking to optimize their daily routines. # Product Speechify is an app that allows users to listen to any PDF document. It enables users to upload documents into the app, which then reads the document aloud. The user can select different voices and speeds. The product is targeted towards busy people who are looking for ways to multitask and save time by listening to documents while doing other things like working out. The app is available in the app store and allows users to listen to emails, work reports, or enjoy some books. # Visual style The ad has a UGC feel, with natural lighting and a gym setting. The cuts are quick and timed with the background music. The production quality is high, and the ad is polished. The ad uses a mix of static shots and smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Descarga Speechify ahora. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is using a cable machine at the gym with headphones on while listening to something on her phone. - 00:02–00:04 A second woman, on an exercise bike, asks the first woman what she's doing. - 00:04–00:11 The first woman explains that she is listening to a PDF using an app. - 00:14–00:25 The second woman asks if she can listen to anything at any speed. The first woman explains she listens to emails, work reports, or books while exercising. - 00:26–00:33 The second woman asks what the app is called. The first woman shows the app on her phone. - 00:34–00:36 The second woman thanks the first woman and says it's incredible. - 00:36–00:40 A screen recording shows the Speechify interface, highlighting features such as variable playback speed and the ability to listen to any document.

# Ad summary An advertisement demonstrating how to turn any book into an audiobook using the Speechify app. # Brand positioning This ad presents Speechify as a solution for converting physical books into audiobooks, allowing users to listen to any book they own rather than purchasing it in audio format. It positions Speechify as an innovative app that bridges the gap between physical and digital media, enhancing accessibility and convenience. The focus is on Speechify's functional ability to transform reading material into audio, making it an appealing choice for avid readers seeking a hands-free reading experience. # Product The ad showcases the Speechify app, which turns physical books into audiobooks. The app's interface is displayed on a tablet, showing a digitized version of the book's text. A finger interacts with the play button at the bottom center of the tablet's screen, demonstrating its usability. Speechify eliminates the need to purchase audiobooks separately, making it ideal for individuals who prefer listening to reading. The app's main feature is its text-to-speech capability, allowing users to convert any physical book into an audiobook. # Visual style The ad uses a flatlay, showing products and hand gestures directly from above on a flat surface, with bright, soft lighting and a casual, approachable feel. # Hooks Headline: Turn any Book # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that users can turn any book into an audiobook, setting up the problem of physical books not being accessible for listening. The narrator presents this from a brand perspective, highlighting a product feature. - Next, the ad shows a tablet displaying text from a book within the Speechify app, with a finger tapping the play button. The intent is to show how easy it is to use the app. This is also narrated from the brand’s perspective, demonstrating a product feature.

# Ad summary This ad promotes Speechify, an app that reads text aloud. It features a woman in a gym who explains how she uploads a document in PDF and the app reads it to her. The ad highlights the app's ability to convert any text into audio, adjust the speed up to 4x, and choose from 150+ narrators. # Brand positioning Speechify is positioned as a tool that simplifies reading by turning any text into audio. It is promoted as an accessible and efficient alternative to traditional reading, catering to people who want to listen to PDFs, web pages, or other text-based content on the go. The brand aims to occupy the space of productivity enhancement and educational support by offering a service that makes information accessible anytime, anywhere. The brand aligns with a lifestyle of efficiency and continuous learning, fitting seamlessly into the routines of busy individuals. Speechify stands apart by transforming written content into an audible experience, catering to different learning styles and preferences. Its focus is functional, prioritizing convenience, accessibility, and productivity. # Product Speechify is an application that converts text into speech, allowing users to listen to documents, web pages, and other text-based content. The app is designed for anyone who wants to consume written information audibly, such as those with reading difficulties, busy professionals, or students. Key features include the ability to upload documents in PDF format, adjust the playback speed up to 4x, and select from over 150 different narrators. Speechify is marketed as a tool that enhances productivity by enabling users to listen to content while multitasking. It works with websites, PDFs, ChatGPT, Google Docs, and other platforms. It also offers a feature to increase productivity by up to 200%. The main barrier addressed is the time and effort required for traditional reading, offering a hands-free, ears-on alternative. # Visual style The ad uses a mix of UGC-style footage and polished demonstrations. The gym scenes have natural lighting. The overhead shots of the app on the book are more polished. The editing style includes quick cuts and smooth transitions, with a consistent pace throughout. The visual style is designed to appeal to a tech-savvy audience and emphasize the app's utility in everyday settings. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Descarga Speechify ahora. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman is working out with a cable machine at the gym. - 00:00–00:02 The text overlay says, “Estás trabajando más de lo necesario”, suggesting that there is an easier way to be productive. - 00:03–00:04 Another woman on an exercise bike turns to the camera and asks what the product is. - 00:05–00:05 The woman smiles and points to the device on her chest, which is a phone attached to a lanyard. - 00:06–00:07 She is using the device to listen to a PDF, which implies she's multitasking and remaining productive. - 00:07–00:11 She explains that she uploads a document in PDF to the app and it reads it to her. - 00:12–00:14 A hand then holds up a phone, demonstrating the app reading highlighted text. - 00:15–00:22 The app continues to read aloud while a hand is shown touching the phone screen and speeding up the narration. - 00:24–00:28 The screen shows the option of different narrators to choose from. - 00:31–00:36 The ad shows the app works with websites, PDFs, ChatGPT, and Google Docs. - 00:37–00:40 Text on screen and a voiceover promote Speechify to 'Listen to Anything'.

# Ad summary This ad promotes Speechify, an app that reads text from books, PDFs, and other sources aloud. The ad features a young man in a bookstore who is approached by a woman who introduces him to the app, showing how it can scan text from a physical book and read it with various narrator voices and speeds. The ad also highlights the app's ability to read various digital formats and features testimonials. # Brand positioning Speechify is presented as a modern and versatile reading tool designed for busy individuals seeking to optimize their time and enhance their learning. The brand positions itself as an alternative to traditional audiobooks, offering a customizable reading experience that includes not only books but also PDFs, articles, and emails. Speechify aligns with a tech-savvy lifestyle, emphasizing convenience and personalization, allowing users to listen to content at their preferred speed and with their chosen narrator. It sets itself apart from traditional audiobooks by providing a broader range of content options and greater user control, appealing to those who want to consume information efficiently and on the go. The brand's positioning is functional, focusing on productivity and accessibility. # Product Speechify is an app that reads text aloud from a variety of sources, including physical books, PDFs, articles, and emails. The app works by allowing users to scan text from physical books using their phone's camera, after which the app converts the text into speech. It allows users to listen to content at customizable speeds and with a variety of narrator voices, including celebrities like Snoop Dogg. This makes it ideal for individuals who want to consume written content more efficiently, whether they are multitasking, commuting, or simply prefer auditory learning. The app offers over 200 narrator voices, enabling users to personalize their listening experience and read anything, anywhere, at the user's preferred speed. Speechify helps address the time barrier that many people face when trying to keep up with reading material, providing a more accessible and convenient way to consume information. # Visual style The ad uses a blend of authentic and polished visuals, giving it a UGC feel while maintaining a clean and professional look. The editing rhythm is relatively quick, with cuts timed to match the pace of the voiceover and music. The transitions are smooth, and the production quality is high, with clear lighting and sharp focus. The visual motifs include close-ups of the product interface and demonstrations of its key features, paired with relatable everyday settings like a bookstore. The pacing is consistent, with a moderate cut rate that keeps the viewer engaged without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Escucha cualquier cosa, descarga Speechify ahora (Listen to anything, download Speechify now) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a young man walking outside a building while holding a yellow book, with the text overlay: “Así es como leo tanto libros” (This is how I read so many books). This establishes curiosity and positions the man as a source of insights into reading habits, creating a sense of mystery, coming from the man's perspective and presented casually. - 00:02–00:04 00:02–00:04 The scene changes to inside a bookstore, where the same man is browsing a shelf of books. A woman approaches him and says, “Disculpa, estás leyendo mal, ponte esto” (Excuse me, you’re reading wrong, put this on). This introduces a problem and suggests a solution is coming, presented from the woman's perspective, implying she will be helping the man with reading. - 00:04–00:08 00:04–00:08 The woman offers the man a pair of headphones, takes the book he is holding (Yuval Noah Harari's 'Sapiens'), and says, “Déjame ver tu libro, solo le voy a sacar una foto y ahora te lo va a leer” (Let me see your book, I’m just going to take a photo of it, and now it’s going to read it to you). This shows the woman taking a photo of the book cover using her phone, demonstrating the ease of capturing the text and suggesting a seamless process, highlighting the app's main method of scanning books and being read aloud. - 00:08–00:11 00:08–00:11 The screen shows the woman's phone displaying the text of the book. As the text appears on the screen, the text is highlighted and read aloud. This is meant to visually confirm the app's capability to read from a physical book, coming from a neutral, demonstrative perspective focused on showcasing functionality. - 00:11–00:16 00:11–00:16 The man puts on headphones, and the woman says, “Así que ahora tienes a Snoop Dogg leyéndote el libro Sapiens a doble velocidad” (So now you have Snoop Dogg reading you the book 'Sapiens' at double speed). This highlights a unique feature (celebrity narrators) and conveys the app’s ability to adjust the reading speed, which is humorous due to the unexpected pairing of Snoop Dogg with an academic book. - 00:16–00:25 00:16–00:25 The woman hands the man an AirPod and asks, “¿Esto es como un audiolibro?” (Is this like an audiobook?). He replies, “No es un audiolibro, es un lector para uso personal” (It’s not an audiobook, it’s a reader for personal use). The woman explains that the app can read PDFs, articles, and emails, and you can change the narrator and listen literally anywhere. The dialogue addresses a potential point of confusion (comparison to audiobooks) and emphasizes the app's versatility and personalization, highlighting its range of available narrator voices. - 00:25–00:31 00:25–00:31 A close-up shows the woman's hands using the app on her phone, with text overlayed reading, “Speechify es tu lector personal” (Speechify is your personal reader). She demonstrates the feature to change the speed of narration from Normal to 2.15x faster. This serves to reinforce the brand's key value proposition (personalized reading experience) and highlights user-friendly features, coming from a neutral perspective focused on product demonstration. - 00:31–00:41 00:31–00:41 Hands continue to navigate the app, cycling through the options for 200+ narrators and demonstrating the different options to read Libros (Books), PDFs, Blogs, Artículos web (Web articles), and “CUALQUIER COSA” (ANYTHING). This drives home the wide range of options that this app provides, coming from a neutral perspective focused on product demonstration. - 00:41–00:45 00:41–00:45 The ad ends with a montage of various scenes, including the man in the bookstore, text overlays for “500k+ 5-star Reviews”, “App of the Day”, and “50M+ Users”, as well as the text overlay: “Speechify, Listen to Anything”, and then the end screen where a male voice says, “Escucha cualquier cosa, descarga Speechify ahora” (Listen to anything, download Speechify now). This provides social proof and a clear call to action, ending with a motivating message.