How Snapchat Advertises on Meta

# Ad summary A man attempts a side flip off his bed after his phone gets enough charge to film it. He fails multiple times, eventually landing on his head, and then gets a notification that the phone is at 100% charge. # Brand positioning The brand is not explicitly identified, but it is implied to be a phone or mobile device brand. The positioning is functional, highlighting the phone's charging speed and battery performance. The brand seems to be targeting a younger audience with the ad's humorous tone and relatability. # Product The featured product is a mobile phone. The ad showcases the phone's rapid charging capabilities, as it quickly gains enough battery life to record a video. The focus is on the phone's ability to enable users to capture spontaneous moments. The product is for people who rely on their phones for entertainment and content creation. # Visual style The ad has a UGC feel, with basic lighting and a simple room setting. The editing is minimal, which supports the ad's humorous tone and relatable content. The video pacing matches the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video opens with a man lying in bed, looking at his phone. - 00:05–00:08 He attempts to get up and perform a side flip. - 00:08–00:12 He fails the side flip and hits his head on the bed. - 00:12–00:15 A notification appears on his phone, indicating it is fully charged.

# Ad summary A woman records a video for her sister to borrow her green jacket. She begins by sharing about a cute guy she saw, knowing her sister will not approve of her choice in men. She asks her sister to help pick out an outfit before asking to borrow her jacket. # Brand positioning This ad implies that the brand caters to people who want to borrow clothing from their siblings. The brand is not explicitly mentioned, so the brand is positioned as a fun-loving company. # Product The ad features a green jacket that is being borrowed. It is meant to look good on the woman who is borrowing it and fits her vision. # Visual style The ad has a casual and relatable aesthetic with the use of natural lighting and a simple background. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The content creator shares a story about seeing a cute guy. - 00:08–00:26 The content creator shares that she needs help picking an outfit and asks to borrow the green jacket from her sister.

# Ad summary A man asks his friend for $2.32 for gas and then proceeds to ask what tip they should leave. # Brand positioning This ad does not explicitly mention the brand. The content implies a service that utilizes tips. # Product This ad implies the use of a service that uses tips, such as a taxi or delivery service. The product allows the user to leave a tip of 15%, 20%, 25%, or customize the tip. # Visual style The ad has a casual feel due to the selfie-style camera work. It uses static shots with occasional camera movements to follow the speaker. The editing style is simple, featuring direct cuts with a moderate pace that matches the natural flow of the conversation. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The man thanks someone for a ride. - 00:01–00:10 The man asks the person he is riding with to send him $2.32. - 00:17–00:22 The man states that he will just send a request for $2.32. - 00:24–00:30 The man asks the driver what they should tip.

# Ad summary The ad shows a woman opening her refrigerator and cheering excitedly when she sees leftover food. The tone suggests happiness and excitement at the prospect of an easy meal. # Brand positioning Based on the ad, the brand is presented as one that understands the user's desire for convenience and ease, and celebrates the joy of finding a quick meal solution without having to cook. The brand aligns with a relatable, everyday lifestyle, focusing on the emotional satisfaction of avoiding cooking when possible, and positions itself as a provider of easy and accessible food options. # Product The product is takeout leftovers, specifically fried rice in a white paper container. The ad implies that the product is for anyone who appreciates the convenience of not having to cook, or wants a quick and easy meal. The ad does not mention any specific features or ingredients of the product. The main USP is the time and effort saved by opting for leftovers. The product is presented as a solution to the universal dilemma of not wanting to cook, offering a moment of celebration when the user realizes a quick meal is readily available. The ad emphasizes the joy and relief of having this readily available option. # Visual style The ad has a lo-fi, UGC feel, as if it was filmed spontaneously on a phone. The editing is minimal with quick cuts between the woman and the product, timed to the music. The overall aesthetic is casual and relatable, aiming to mirror the authentic content of a user sharing their personal experience. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a view from inside a refrigerator looking out as a woman opens the door. - 00:03–00:05 The woman reacts with extreme joy at the sight of a takeout container, implying relief at the discovery of leftovers. - 00:05–00:07 The camera angle shifts to focus on the opened takeout container, revealing fried rice. - 00:07–00:09 The woman rejoices again and the container of leftover fried rice appears again. - 00:09–00:13 The woman grabs the takeout container.

# Ad summary A person is shown passed out on a couch as an alarm is ringing from a phone on the couch next to them. They are demonstrating how deeply they can sleep, implying that it is difficult to wake them up. The solution to this problem is the advertised device, which is shown strapped to their arm in the following shot. The arm band vibrates strongly enough to wake even the deepest sleeper. # Brand positioning This ad presents a brand focused on delivering solutions for heavy sleepers who have difficulty waking up with traditional alarm clocks. It positions itself as a practical, functional alternative that addresses the core issue of sleeping through alarms. The brand adopts a relatable, slightly humorous tone, aligning with a younger demographic that values straightforward solutions to everyday challenges. # Product The product featured is an arm band designed to wake up even the deepest sleepers through vibration. It is presented as an alternative to traditional alarm clocks, addressing the problem of sleeping through alarms. The arm band is worn on the arm and vibrates strongly to wake the wearer. The USP of this product is its effectiveness in waking up heavy sleepers who do not respond to conventional alarms. The ad implies the product is easy to use, as demonstrated by the individual strapping it on their arm. The ad addresses the purchase barrier of skepticism by showcasing its capability in waking someone who sleeps through alarms, emphasizing its functional value and reliability. # Visual style The ad has a polished UGC aesthetic. It features static shots and smooth transitions. The production quality feels like a hybrid between UGC and a polished commercial, supporting a relatable and convincing tone. The ad maintains a consistent pace. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a man passed out asleep on a couch with a phone ringing on the couch next to them. - 00:00–00:04 This shows how deeply the person sleeps, that he sleeps through his alarm. - 00:04–00:08 The ad cuts to a man placing an arm band on his arm. The perspective is from the person wearing the band. - 00:04–00:08 This demonstrates how easy it is to put on the device. - 00:08–00:14 The man is again sleeping on the couch as the product vibrates and wakes him up. - 00:08–00:14 This is to show how well the product works at waking even the deepest sleeper. - 00:14–00:15 The man is giving a thumbs up to show that the product worked and he endorses the product. - 00:14–00:15 This communicates that the product is effective.

# Ad summary In this UGC-style ad, a woman shares her top five horror movies, ranking common daily annoyances and stressors to humorous effect. # Brand positioning This ad doesn't explicitly feature a brand; it has the aesthetic and feel of a typical UGC-style video. The content is centered around a personal experience (top five horror movies), and the brand's potential positioning would likely be that of a relatable and humorous observer of everyday life. This approach would aim to align the brand with authenticity and levity, differentiating it from more polished or overtly promotional content in the same category. The ad also ignores category norms by embedding the product in an entertaining way. # Product This ad doesn't feature a product, but is intended to be a UGC-style video. The overall theme centers around humor. # Visual style The ad has a casual, UGC-style aesthetic. The editing is minimal with static shots and basic transitions. The production quality is typical of a smartphone selfie video, giving it an authentic, relatable feel. The pacing is consistent. The cuts, text, and product actions are not synced to any specific musical beats or voiceover cues. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The video starts with the woman filming herself while walking outside.

# Ad summary This ad uses a series of clips to show various young women using the Tria Hair Removal Laser 4X device on their face, underarms, and bikini area. The ad opens with a question: "Texting or calling?" and quickly presents clips of young women at a party, at a nail salon, on a beach, and doing eye makeup. At the end, the ad shares that you can get salon smooth skin at home. # Brand positioning Tria is presented as a solution for achieving "salon smooth skin at home" through their laser hair removal devices. The brand is positioning itself as a convenient and effective alternative to traditional salon treatments. The ad showcases different young women using the device in various settings, emphasizing its portability and ease of use. It aims to appeal to individuals who want professional-quality results without the time commitment or expense of frequent salon visits. # Product The Tria Hair Removal Laser 4X is a handheld laser device designed for at-home use, promising salon-quality smooth skin. It targets hair follicles to inhibit hair regrowth, allowing users to achieve professional results in the comfort of their own homes. The device is demonstrated on various parts of the body including the face, underarms, and bikini area, highlighting its versatility. It addresses the purchase barrier of time and cost associated with salon treatments, positioning itself as a convenient and cost-effective alternative. # Visual style The ad has a casual, scrappy feel and is edited with quick cuts and jump cuts. The production quality is similar to UGC, and the pacing is quick to keep the viewer engaged. The audio and visual elements are in sync. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman is shown walking outside on a sunny day, looking directly at the camera. - 00:01–00:02 00:01–00:02 A woman is standing in front of a large crowd of people. - 00:02–00:03 00:02–00:03 A woman is holding two beverages in a car with a dog. - 00:03–00:05 00:03–00:05 A woman is sitting on an airplane. - 00:05–00:07 00:05–00:07 A woman is walking on a boardwalk next to a beach with her dog. - 00:07–00:09 00:07–00:09 A woman is laughing while in a car. - 00:09–00:11 00:09–00:11 A woman is at the salon getting her hair done. - 00:11–00:12 00:11–00:12 A hand is shown pulling luggage on a gray carpet. - 00:12–00:14 00:12–00:14 A woman is shown drawing extra eyes on her eyelids. - 00:14–00:16 00:14–00:16 A woman is using the Tria Hair Removal Laser 4X on her face. - 00:16–00:18 00:16–00:18 A woman is using the Tria Hair Removal Laser 4X on her underarms. - 00:18–00:20 00:18–00:20 A woman is using the Tria Hair Removal Laser 4X on her bikini area. - 00:20–00:21 00:20–00:21 The Tria Hair Removal Laser 4X is shown.

# Ad summary This Snapchat ad uses a challenge format where the speaker must choose between being an actor or a creator, choosing the latter. # Brand positioning This ad for Snapchat is tailored to appeal to both actors and creators, highlighting features and opportunities within the Snapchat platform that cater to their diverse needs and aspirations. By featuring the challenges and opportunities of actors and creators, Snapchat positions itself as a platform where both can thrive and find value. # Product The ad features the Snapchat platform, presented as a multifaceted digital space where users can express themselves, create content, and engage with others. The ad emphasizes Snapchat's versatility, catering to different creative expressions from more polished, performative work such as acting to more casual, authentic content creation. The ad highlights the opportunities available within Snapchat for actors and creators, implicitly addressing the desire for a platform that supports both professional endeavors and personal expression. # Visual style The ad has a mixed visual style, combining studio-shot close-ups with a digitally-staged bedroom and a collage aesthetic. The bedroom scene uses soft, neutral tones, creating a cozy and inviting environment. The collage is fast-paced and visually busy, incorporating diverse elements to capture the dynamic nature of online content creation. The editing style combines static shots with quick transitions and visual effects. The ad appears to be UGC and polished commercial. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with two screens showing images of people, one labeled 'Actor' and the other 'Being a Creator'. A voice asks which the speaker prefers. - 00:01–00:04 The speaker in the foreground expresses how difficult the choice is. She asks if she cannot choose both options. - 00:04–00:08 The speaker says that acting will always be a part of who she is but she chooses being a creator.

# Ad summary A man is at the gym and uses a cable machine with his phone attached to the cable instead of a weight. He uses the machine with his phone to take videos in the gym. The text says "Bro's doing 10 sets of 'here's my snap'" # Brand positioning There is no mention of a brand in the video. # Product There is no mention of any product in the video. # Visual style The video looks like it was filmed with a cell phone camera. It has a light and airy feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a man at the gym working out. He is using the cable machine. - 00:02–00:07 The man pulls the cable towards him and the camera zooms in to reveal his cell phone connected to the cable instead of a weight. - 00:07–00:09 The man shows the camera his snapchat.

# Ad summary This ad features a woman filming her friend who struggles with differentiating left from right. The ad leverages humor to engage with the audience, positioning the featured product as a potential solution to this common problem. # Brand positioning The brand is presented as a solution provider for individuals who struggle with differentiating left from right. The tone is lighthearted and humorous, suggesting the brand aims to normalize common everyday struggles while offering a practical aid. It is implied that the brand stands apart from other competitors by infusing humor and relatability into their marketing, rather than focusing solely on functional benefits. The brand aims to occupy the space of a friendly, approachable problem-solver. # Product The product is implied to be a tool or resource designed to help users differentiate between left and right. While the exact product isn't explicitly shown, its intended purpose is clear: to provide assistance for people who frequently mix up their left and right directions. The ad cleverly addresses the purchase barrier of embarrassment or reluctance by framing the issue in a humorous light, normalizing the challenge and making the product seem more approachable. The product aims to be a discreet aid for use in everyday situations. # Visual style The ad has a casual, UGC feel, mimicking content on platforms like TikTok or Instagram Reels. The editing is simple, with direct cuts and no fancy transitions. The production quality is minimal, suggesting authenticity and relatability. The pacing is quick to match the comedic timing of the content. The camera work is handheld and slightly shaky, enhancing the impromptu feel. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A woman is running down the street as the camera films her from behind. The caption introduces the premise: 'When your friend still doesn't know their left from their right.' This sets the scene, highlighting a common and relatable problem, with the camera representing the observer's POV. - 00:01–00:02 00:01–00:02: The woman asks 'Wait, which way do I go?' conveying her confusion and prompting the next beat. The audience is experiencing the ad from her friend's perspective. - 00:02–00:03 00:02–00:03: The friend off-screen tells her to go 'Right!' guiding her but also setting up the comedic irony. - 00:04–00:05 00:04–00:05: The first woman turns around and, addressing the camera, states: 'Oh, I said right!' This provides the punchline, underscoring her mistake and adding humor. The perspective shifts back to the friend filming, emphasizing the comedic situation and relatability of the mix-up.

# Ad summary This ad showcases a funny skit where a woman accidentally grabs setting spray instead of pepper spray. # Brand positioning The brand is presented as a makeup brand that sells setting spray. The ad does not explicitly state the brand's positioning or values, but it implies that the brand is fun and relatable by showcasing a comical situation related to its setting spray. The brand is positioned as a beauty essential that is similar in appearance to pepper spray. # Product The ad features a setting spray in a white bottle with a blue label. The setting spray is presented as a beauty product used to set makeup. It is shown being grabbed from a purse. The ad highlights the product's similarity in appearance to pepper spray, leading to a humorous mix-up. # Visual style The ad has a UGC-style aesthetic with natural lighting. The editing is simple with static shots. The production quality is casual, resembling a typical social media video. The pacing is consistent with a moderate tempo. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman reaches into a purse to grab what she thinks is pepper spray to protect herself from an approaching man. - 00:02–00:03 00:02–00:03 The woman sprays the man with setting spray instead of pepper spray. - 00:03–00:06 00:03–00:06 The man seems unaffected and confused as he touches his face and poses. - 00:06–00:09 00:06–00:09 The woman realizes her mistake and continues to pull the setting spray out of her purse.

# Ad summary This ad showcases the benefits of living in a place with long days of sunlight. It captures the emotion of happiness when you can enjoy the sunshine after 7:00 PM. # Brand positioning This ad does not have a specific brand or product shown. This ad promotes the emotional state you get when you are able to enjoy the day for a longer period of time. The brand aims to occupy the space in the consumer's mind of happiness. The values, tone, and lifestyle are fun and joyful, promoting the benefits of enjoying the warmth of the sun after work. The brand positioning is emotional. # Product There is no product being featured in the ad. # Visual style The aesthetic is a high-end production. The editing style is smooth transitions. The pacing is consistent. The audio-visual sync is timed to the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A person is walking outside on a sunny day and they start to dance. The message being conveyed is that the person is happy and carefree. The perspective of the audience is from an observer. The tone is cheerful. This moment progresses the narrative by introducing the visual of someone enjoying a sunny day.

# Ad summary In a comedic, slice-of-life Reel, a woman attempts to listen to her friend tell a story, but keeps interrupting with her own thoughts. # Brand positioning The brand isn't explicitly mentioned or positioned in the ad. The focus is on relatable content. # Product This is not a product advertisement. # Visual style The overall aesthetic is casual and relatable, resembling user-generated content, with static shots, natural lighting, and minimal editing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The creator sits facing forward in a chair in a living room setting. Text overlay reads, “Me trying not to interrupt my friends mid-story bc I remembered a story I needed to tell her.” She looks around the room with an antsy demeanor, occasionally stopping to listen as the audio from a friend's story plays. She covers her mouth to stop herself from interrupting and says, “What? Nothing, it’s fine. Keep going.” She seems barely able to contain her own story.

# Ad summary A creator films a quick video detailing how they drove to their boyfriend's house instead of snapping him. The video is filmed indoors and focuses on an unexpected physical act to convey affection instead of sending a snap. # Brand positioning This ad does not explicitly feature a brand or logo. The ad focuses on an interpersonal story that relies on the viewer's ability to relate or find the idea funny. # Product This ad does not feature a specific product but can be used for general branding for Meta or Instagram and Snapchat. The ad features the idea of sending a "snap" and is likely meant to promote usage of the app. # Visual style The ad uses a raw, unfiltered aesthetic, reminiscent of content made for Instagram or TikTok. The single camera angle is handheld, lending a casual, in-the-moment feel, with natural indoor lighting. The production quality aligns with a simple UGC format. The pacing is slow and easy. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with a content creator filming herself. - 00:02–00:04 The content creator walks toward the bed her boyfriend is sleeping in. - 00:04–00:06 The boyfriend wakes up as the girlfriend gets in bed.

# Ad summary The ad features a person speaking to the camera and making faces at the camera with the purpose of making the video funny. # Brand positioning This ad does not describe or mention any brands. # Product There are no products featured or described in this ad. # Visual style The ad has a casual, UGC-style aesthetic, making it seem homemade. The editing style features quick cuts and the use of transitions in the videos. The video stays consistent in terms of pacing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The person in the video says that the other person is obsessed with them. - 00:03–00:10 The person says that they might be too obsessed. - 00:11–00:12 The person asks if the other person thinks that they are dating. - 00:13–00:24 The person with a flower crown on their head then says that the other person is a unique individual, but they are not energetically aligned. - 00:25–00:28 The person with the moustache then says that they would not say that the person they are talking about is the individual. - 00:29–00:36 The person then, speaking through a gummy bear character, says that they never feel prioritized in this relationship.

# Ad summary This is a UGC-style video of a woman asking her coworkers if they want to go out together on a Monday night. They all decline. # Brand positioning There is no brand explicitly featured or promoted in the ad. # Product There is no product explicitly featured or promoted in the ad. # Visual style The ad has a UGC feel, with a stationary camera. The production quality is simple and supports the intended tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman asking her coworkers if they want to go out together tonight, like all together. This sets up the scenario and introduces the premise. - 00:02–00:08 00:02–00:08 Her coworkers emphatically respond "no," with a series of additional reasons given. This creates a humorous moment of rejection.

# Ad summary This ad shows a woman in various locations looking pensive. The ad refers to a common concern among Snapchat users that someone will screenshot their snaps. # Brand positioning There is no explicit mention of a brand in this ad. The ad focuses on a relatable problem among Snapchat users. # Product There is no product advertised in this video. # Visual style The ad has a UGC feel and uses static shots. The ad is well-lit and the editing style is simple and uses basic scene transitions. The pacing is slow. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman appears looking pensive while in her car as text overlay appears about the worries of having one's snaps screesnhotted. - 00:02–00:04 00:02–00:04 A woman looks out the window of a house as if contemplative. - 00:04–00:06 00:04–00:06 A woman looks worried while biting her nails. - 00:06–00:07 00:06–00:07 The woman continues to look worried, and her expression suggests her feelings are related to privacy concerns. - 00:07–00:09 00:07–00:09 The woman touches the glass of the window. She is looking pensive. - 00:09–00:11 00:09–00:11 The woman continues to look worried while resting her chin on her hand.

# Ad summary This ad promotes lenses by associating them with zodiac signs. The ad showcases different types of lenses a Taurus may like. # Brand positioning This ad positions lenses as an expressive way to connect with astrology. The brand clearly aligns itself with the values of creativity, self-expression, and astrology by matching different types of lenses to the zodiac sign, Taurus. The brand pushes against category norms by avoiding direct product claims or functional attributes, and instead choosing to use the product as a means of self-expression, connecting lenses to a broader lifestyle and emotional sensibility. The brand uses a personal and fun tone. # Product The ad features several lenses and lens styles. The purpose of the lenses is to alter the wearers appearance by adding a filter-like effect. The ad shows a cosmetic mask filter, which adds a periwinkle cosmetic mask and a flower to the wearer's face. It also shows a Taurus VHS filter, which adds the Taurus sign to the wearer's face and a VHS effect. Lastly, the ad shows a croissant filter, which makes the wearer's face appear like a croissant. The lens products can be used for self expression and fun. # Visual style The ad has a casual and playful aesthetic, with a slightly polished feel. It has static shots, and quick cuts, which supports the fun tone. The pacing is consistent. The audio and visuals are synced, such as the croissant filter moving along with the beat of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Let me know in the comments. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator introduces that she is picking lenses based on the zodiac sign Taurus and will show lenses that scream Taurus season. This is intended to convey the concept of the video and its association between lenses and zodiac signs, which is told from the brand perspective through the creator and expressed in a fun, informational tone. This captures the viewer's attention by associating lenses to zodiac signs. - 00:03–00:10 00:03–00:10 The creator demonstrates a cosmetic mask lens filter by showing it applied to her face and saying, "Tauruses love self care, but also on top of that the little flower, like it gives very cutesy, like this is peak Taurus energy." The message here is that this specific lens filter gives Taurus energy and is conveyed through the brand's perspective via the creator, told in a positive tone. This enhances the concept by offering a visual representation and example of the concept. - 00:11–00:17 00:11–00:17 The creator then mentions you could do something like the Taurus sign filter because you obviously have the Taurus sign. Here, the message highlights another lens product for Taurus zodiac signs, and its classic and vintage feel. This is shown via the brand perspective through the creator, and expressed in a fun tone. This is a continuation of the previous storyline. - 00:17–00:27 00:17–00:27 The creator continues to say, "I think that there's something like classic, maybe a little vintage. They, you know, they like what they like. And I feel like that matches the VHS vibe." The message here is that the lens filter matches a classic, vintage Taurus vibe. This is shown via the brand perspective through the creator, and expressed in a fun tone. This is a continuation of the previous storyline. - 00:28–00:34 00:28–00:34 The creator then showcases a croissant lens filter and states that she knows viewers are thinking "croissant, food, Taurus." She claims when she thinks of Taurus, she thinks of a foodie. This highlights a third potential lens filter, playing off the stereotype that Tauruses are foodies, which is intended to connect lenses with zodiac signs. The message here is conveyed from the brand perspective via the creator and expressed in a sarcastic, fun tone. This shows another potential type of lens Taurus zodiac signs would like. - 00:35–00:48 00:35–00:48 She continues, while wearing the croissant lens filter: "And like, yeah, I am the croissant. I am the butter, I am the flakes. I am everything that you want and more. That is a Taurus! Like, I don't know, y'all just got it. And there's nothing better than putting your face on a croissant." The message is to state that Tauruses are everything people want and more, matching the croissant lens. This is conveyed from the brand perspective via the creator, and the tone is fun and hyperbolic. This enhances the croissant lens product to the zodiac sign, Taurus. - 00:49–00:51 00:49–00:51 The creator ends the video by asking viewers if they think there is any lens that she missed, and to let her know in the comments. The message here is to get viewers engaged in the comments. This is from the brand's perspective via the creator, and the tone is fun. This provides a call to action for engagement.

# Ad summary A girl dances in her living room because her roommate left the dishes in the sink overnight. She hopes her roommate will do her dishes next time. # Brand positioning This advertisement does not feature any brands and is a clip of content recorded by a user. This content does not promote brand positioning and is simply user-generated content meant to show entertainment. # Product There are no products being advertised in this video, it is user-generated content. # Visual style The ad has a UGC aesthetic and the video is very simple. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 A girl dances in her living room

# Ad summary A man goes outside after spending the day on his phone. However, he ends up using his phone to film his surroundings instead of fully taking in the experience. # Brand positioning This ad does not explicitly focus on the brand itself, but instead uses humor to show a universal truth of modern society. The brand is aiming to occupy a space of understanding and relatability in the consumer's mind. By poking fun at the common behavior of being glued to our phones, even in beautiful outdoor settings, the brand aims to create an emotional connection with the audience. This humorous approach positions the brand as self-aware and in touch with current social trends, implying a modern and relevant appeal. # Product There is no product that the ad is showcasing. Rather, the ad is pointing out a common pain point for the target audience. # Visual style The ad has a UGC feel, with simple edits and a handheld camera style. The natural outdoor lighting and clear skies create a bright and cheerful atmosphere. The editing is straightforward, with cuts that match the beat of the music. The pacing is consistent, with the cuts timed to the rhythm of the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A text overlay says 'ME: I'VE BEEN ON MY PHONE THE WHOLE DAY. I SHOULD GO OUTSIDE.' - 00:01–00:04 The creator is on a walk through a park, but is using his phone to record the park rather than experiencing it. - 00:04–00:08 The creator uses his phone to record grass and then looks up and continues walking through the park while recording.