How Slack Advertises on Meta

# Ad summary This ad promotes Slack as more than just a chat platform by highlighting its measurable productivity benefits, specifically team productivity gains of up to 47%. It features a screenshot of the Slack interface displaying a summarization of 53 Nachrichten in the project-fiktion channel, and includes a 'Jetzt loslegen' CTA. # Brand positioning Slack is positioned as a professional communication and collaboration platform designed to enhance team productivity. By highlighting measurable productivity gains, Slack aims to occupy the space of a results-driven tool. The brand aligns with a values-driven, efficient, and modern work environment. The functional positioning focuses on performance and measurable results, rather than emotional appeals or lifestyle associations. # Product The ad features Slack, a communication and collaboration platform for teams, promoting its ability to enhance productivity. The ad claims users can achieve up to 47% higher team productivity. The product is likely intended for professional teams who want to improve their measurable output by streamlining communications. A key feature highlighted is the platform's ability to summarize messages, as shown in the screenshot where 53 messages are summarized in the #projekt-fiktion channel. This feature is presented as a solution to the problem of information overload and a means to make collaboration more productive. # Visual style The ad has a clean and modern visual style, using a flat design aesthetic with simple shapes and clear typography. The production quality is high, resembling a studio-shot graphic. The visual motifs include a prominent display of the software interface and a focus on functional elements. The image treatment includes background removal and the use of solid color blocks to create contrast. The typography is large and bold. The style contrasts with platform-native content. # Hooks Headline: Nicht nur Chats, sondern messbare Produktivität. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt loslegen # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the Slack logo to establish brand recognition. This is from the brand's point of view and serves to identify the product being advertised. - The ad's headline highlights that Slack is 'Nicht nur Chats, sondern messbare Produktivität' to shift the perception of Slack from being merely a chat platform to a tool that delivers measurable productivity gains. The brand is telling the audience that Slack provides more than just chat functionality. - The ad states 'Bis zu 47% höhere Teamproduktivität,' emphasizing the quantifiable benefits of using Slack for team collaboration. The brand is making a claim about the product's effectiveness, providing data-driven support for their message. - The ad includes a call to action, 'Jetzt loslegen,' to encourage viewers to start using Slack. The brand is directly prompting the audience to take immediate action. - The ad shows a screenshot of Slack Al, showcasing a feature where '53 Nachrichten werden in #projekt-fiktion zusammengefasst' to illustrate the product's AI-powered message summarization capability. The customer gets a first-hand look at one of Slack's features.

# Ad summary This ad demonstrates how the communication platform Slack can save your company time by replacing lengthy meetings with efficient workflows. # Brand positioning Slack is presented as a modern communication platform designed to improve efficiency and productivity in the workplace. The brand aims to occupy the space of a time-saving and effective communication tool for businesses. Its tone is functional, professional, and forward-thinking, aligning with values of productivity and streamlined workflows. It pushes against the norm of long, unnecessary meetings, offering a solution for efficient communication and collaboration. # Product Slack is a communication platform designed to streamline workplace collaboration and reduce the need for lengthy meetings. It allows teams to share information and updates directly, enabling quicker decision-making and more efficient workflows. The product works by providing a central hub for communication, file sharing, and task management. It addresses the pain point of time wasted in unnecessary meetings by offering a way to share updates and make decisions efficiently. The ad emphasizes that using Slack can turn an hour-long meeting into a 5-minute task, saving valuable time. # Visual style The ad has a polished, corporate aesthetic with a focus on clean visuals and clear messaging. The editing style combines static shots with simple animations and transitions to illustrate the benefits of using Slack. The production quality is high, lending a professional tone to the ad. The pacing is moderate, with cuts timed to match the rhythm of the voiceover, creating a smooth and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt loslegen → # Point of view - [object Object] # Storyline - 00:00–00:04 The Chief Marketing Officer of HER ONE introduces the concept of meetings, implying most people would prefer fewer of them. - 00:04–00:06 00:04–00:06: A shot of a laptop. The narrative illustrates that traditional meetings can take up a significant portion of the workday. - 00:06–00:09 00:06–00:09: We see a shot of a calendar to demonstrate how traditional meetings can take up a significant portion of the workday. - 00:09–00:15 00:09–00:15: A Slack notification pops up. The voiceover indicates that many meetings could easily be replaced by a Slack message. This introduces Slack as a solution to reduce meeting times and increase productivity. - 00:15–00:22 00:15–00:22: This continues the previous point. The CMO explains that instead of holding meetings for specific updates and alignment, they share the most important information directly via Slack, emphasizing its role in efficient communication. - 00:22–00:29 00:22–00:29: The voiceover states that time is the most valuable asset, and Slack helps reduce meeting times, turning hour-long meetings into 5-minute tasks. - 00:29–00:30 00:29–00:30: The ad concludes with the call to action, showing the phrase: "Arbeit findet in Slack statt" along with a CTA button to get started.

# Ad summary This ad for Slack features the founders of HER ONE, an e-commerce brand, discussing how they use Slack to stay agile, communicate with vendors, and respond to customers quickly. # Brand positioning HER ONE is presented as a modern e-commerce brand offering beauty and wellness products (implied through product visuals) focused on inner beauty. The brand emphasizes quick and agile business practices, working with partners who also value streamlined communication. The brand embraces a functional and efficient approach, prioritizing tools that enable fast responses and problem-solving, particularly regarding customer inquiries and shipping updates. They appear to avoid traditional communication methods like long emails or phone calls, presenting a contemporary and tech-forward image. # Product The ad does not explicitly describe the HER ONE products. However, the ad does reference HER ONE's use of Slack, a business communication platform that enables teams to collaborate and communicate efficiently. The ad highlights Slack's features, particularly the ability to connect with vendors through Slack Connect for quick and agile communication. It is implied that Slack helps HER ONE quickly respond to customer inquiries, such as package tracking updates, without the need for long emails or phone calls. # Visual style The ad has a clean and professional aesthetic, balancing polished commercial elements with natural-looking office environments. The editing style includes quick cuts between speakers and screen recordings to maintain a fast pace. The production quality is high, creating a credible and trustworthy image. Visual motifs include consistent branding colors, especially purple and pink, and clear shots of the Slack interface. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Jetzt loslegen → # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The founder of HER ONE sits on a pink couch and introduces her company. - 00:01–00:07 00:01–00:07: The founder explains that as an e-commerce company, it's very important to have fulfillment partners who use Slack, enabling HER ONE to communicate quickly and agilely. - 00:07–00:11 00:07–00:11: Hands pack HER ONE products into a box, then the camera shows a laptop with Slack being used in what appears to be a warehouse. This visually emphasizes the efficiency of Slack in the shipping and fulfillment process. - 00:11–00:16 00:11–00:16: Another member of the HER ONE team explains that customers don't need to write long emails or call to find out where their packages are. The perspective shifts to the HER ONE team member typing on a laptop. - 00:16–00:22 00:16–00:22: The team member continues, explaining that they write directly to the fulfillment center in the Slack channel, and they get an answer in minutes. The screen shows a Slack channel with the order information on it. - 00:22–00:25 00:22–00:25: Various people in the HER ONE office collaborate on laptops. This showcases the versatility of Slack in different work environments. - 00:25–00:28 00:25–00:28: The founder of HER ONE reiterates that they need partners and tools that are quick and agile, and she can't imagine a company without Slack. - 00:28–00:29 00:28–00:29: The Slack logo appears with a call to action to 'Jetzt loslegen' (Start now). This is the concluding point, transitioning to the call to action after establishing how the brand relies on Slack.

# Ad summary This image ad features a testimonial from Georgina Kirkup, Customer & Brand Experience Manager at Wolf & Badger, about how automating tasks in Slack saves her at least an hour a day. The ad is designed in a vertical format with a purple background, a photo of Georgina, and the Slack logo at the bottom. # Brand positioning Slack positions itself as a productivity-enhancing tool for businesses. This is clearly implied through the Wolf & Badger employee testimonial and the claim of saving at least an hour a day by automating tasks. By showcasing real-world benefits experienced by employees at other companies, Slack emphasizes its effectiveness in optimizing workflows and boosting efficiency, appealing to businesses seeking tangible improvements in their daily operations. Slack is presented as an essential platform for businesses aiming to streamline operations and achieve greater productivity. # Product Slack is presented as a platform that helps users automate tasks, resulting in time savings of at least one hour per day. The ad conveys that Slack enhances productivity and streamlines workflows, with the testimonial indicating that automating tasks within the platform is the key benefit. This tool is for professionals and teams who need to optimize their work processes and improve overall efficiency. By automating tasks, Slack addresses the pain point of time management and manual efforts in daily workflows, making it an appealing solution for those seeking to maximize productivity and focus on more strategic activities. # Visual style The ad has a polished, professional look with a clean layout and simple design. The use of a testimonial quote and a high-quality headshot give it a personal touch. The color scheme is consistent, using a soft purple background and a white logo. The typography is clean and legible. The overall effect is modern and trustworthy. # Hooks Headline: By automating tasks in Slack, I'm saving at least an hour a day.” # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a quote from Georgina Kirkup, Customer & Brand Experience Manager at Wolf & Badger, who states that by automating tasks in Slack, she's saving at least an hour a day. This quote is designed to immediately capture the viewer's attention and highlight the tangible benefits of using Slack for task automation. It sets the stage for the rest of the ad, focusing on how Slack can save time and increase productivity. The story is being told from Georgina's perspective. - Below the quote, Georgina Kirkup's name and title are displayed, along with the company she works for, Wolf & Badger. This inclusion aims to add credibility to the testimonial by providing context about the person giving the quote and her professional background. It suggests that the testimonial is coming from an authoritative source, enhancing trust in the claims made. The story is being told from Georgina's perspective. - The ad concludes with the Slack logo, reinforcing the brand identity and product being promoted. By placing the logo at the bottom, the ad ensures that viewers associate the testimonial with the Slack platform, further emphasizing Slack as the solution for task automation and time-saving benefits. The story is being told from Slack's perspective.

# Ad summary This ad promotes Slackbot, an AI agent to help you prioritize tasks. The presenter explains how Slackbot surfaces the relevant context so you have the space to think. # Brand positioning The ad presents Slack as a cutting-edge platform enhancing efficiency by leveraging AI. Slackbot's all-new personal AI agent is always available to facilitate work. By positioning itself against the notion of robots solely replacing humans, Slack aims to occupy a space where AI augments human capabilities, promoting a future of work focused on creative thinking, decision-making, and judgment. This approach resonates with a modern, forward-thinking audience that values innovation and partnership between humans and AI. # Product This ad showcases Slackbot, an AI agent designed to optimize workflows and enhance productivity. The ad claims that Slackbot can sift through multiple channels and threads to identify critical information. Designed for professionals grappling with information overload and inefficient task management, Slackbot proactively summarizes discussions, delivers vital updates, and anticipates briefing requirements, especially useful when returning from time off. It connects to your company’s information to surface the relevant context, empowering users to focus on core cognitive tasks and strategic decision-making. The product is also portrayed as intuitive and user-friendly, simplifying communication and task prioritization within the Slack platform. # Visual style This ad utilizes a hybrid visual style, blending polished commercial elements with user-generated content (UGC) aesthetics. The editing features quick cuts to emphasize key points and maintain a brisk pace. The presenter is filmed in a standard indoor setting and uses hand gestures. This setup creates an approachable, credible tone, resembling authentic endorsements. Emojis and on-screen text are timed with the presenter. Together, these create an informative yet relatable presentation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action GIVE SLACKBOT A TRY. slack.com/meetslackbot # Point of view - [object Object] # Storyline - 00:00–00:05 Slackbot launch - 00:00–00:05 00:00–00:05 The ad begins with a woman introducing the new Slackbot launch, framing it as the embodiment of the future of work, not just robots replacing people, but human thinking. - 00:05–00:14 Skills needed by 2030 - 00:05–00:14 00:05–00:14 The woman states that by 2030 skills such as decision-making, judgement, and creative thinking will matter most. These skills cannot just be checked off a to-do list. - 00:14–00:25 Mental bandwidth - 00:14–00:25 00:14–00:25 The presenter states that so much mental bandwidth goes to figuring out what needs to be done, using the example of having to catch up on 100 unread messages after time off. - 00:26–00:34 Benefits of Slackbot - 00:26–00:34 00:26–00:34 The woman segues into the benefit of Slackbot by saying, “Imagine you had it all, the second you needed it.” The speaker then shares what Slackbot looks like in practice. - 00:34–00:39 Slackbot Demo 1 - 00:34–00:39 00:34–00:39 A demo of Slackbot is shown in which the user asks Slackbot what needs their input, showing how Slackbot checks your recent activity. - 00:39–00:44 Slackbot Demo 2 - 00:39–00:44 00:39–00:44 Another example is given of requesting Slackbot to find the link to a YouTube visual strategy. - 00:44–00:49 Slackbot Demo 3 - 00:44–00:49 00:44–00:49 Another use of Slackbot is shown in which context across channels is pulled to brief the user on a conversation. - 00:49–00:56 AI thinking - 00:49–00:56 00:49–00:56 The woman states that “this is how we should be using AI at work,” continuing with “not to replace your thinking, but by surfacing the relevant context that gives you the space to do it.” - 00:56–01:00 CTA - 00:56–01:00 00:56–01:00 The ad ends with a call to action to give Slackbot a try and a URL.

# Ad summary The ad shows a persona called Zoe using the Slackbot product. The features shown include getting conversation point suggestions before a meeting, creating canvases for team projects, and sharing canvases into channels. The ad promotes Slackbot as a tool that helps manage workflow. # Brand positioning Slack is a workplace communication tool designed to foster collaboration and organization. It aims to be more than just a messaging app, offering features like file sharing and canvas creation to streamline project management. By positioning Slackbot as a teammate rather than a mere tool, the brand seeks to integrate itself into the daily workflow and culture of modern teams. # Product The ad features Slackbot, an AI assistant within the Slack platform designed to streamline workflow and enhance productivity. It helps users prepare for meetings by providing relevant talking points and documents, as well as information about colleagues. Slackbot is shown creating project canvases that include project overview, team members, files, and checklists, which can be easily shared within Slack channels. The ad addresses the challenges of disorganized project management and inefficient communication by presenting Slackbot as a comprehensive solution that keeps everything in one place, making it easier to manage projects and collaborate with team members. # Visual style The ad has a clean and corporate aesthetic, with a focus on showcasing the Slack platform's interface and features. The editing style is efficient, using quick cuts and smooth transitions to maintain a steady pace. The production quality is polished, with clear graphics and a modern design. The cuts, text, and product actions are often timed to the music. The ad incorporates motion graphics to highlight key features and benefits, creating a user-friendly and informative experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the text, "Slackbot isn't just any AI assistant" to distinguish it from general AI assistants, conveying that it's specifically tailored for workplace needs. - 00:02–00:04 The message continues with the line, "Slackbot knows what's important to you" in order to personalize the assistant and making it relevant to the viewer's work life. The tone is confident and assuring, aiming to build trust. - 00:06–00:07 The message continues with the line, "It knows how you work," which continues building the previous sentiment of personalization and relevance. The tone remains confident and the perspective is from the brand, emphasizing its understanding of user needs. - 00:07–00:12 The scene shows an interaction between Zoe and Slackbot within Slack, where Slackbot provides talking points for Zoe's meeting with the CEO. The tone is helpful and efficient, positioning Slackbot as a supportive tool for professional tasks. - 00:12–00:14 Following the meeting example, the ad shows the line, "Everything you're working on" to showcase the platform's ability to manage multiple projects. The tone is organized and comprehensive. - 00:14–00:22 Slackbot creates a canvas for "Project Acme," where the bot uses the feature to create project overview, team member list, file storage, and task checklist. The tone is efficient, highlighting the platform's ability to streamline project management. - 00:20–00:21 The ad transitions to showing how canvases can be shared easily in Slack channels with the line, "And how you communicate." The purpose is to demonstrate the platform's central role in workplace communication. - 00:24–00:25 The screen shows Zoe sharing the canvas in the Slack channel. The message is, "All within Slack," reinforcing the idea that all these functions are integrated into one platform. - 00:25–00:30 User posts in the Slack channel are then shown. The ad transitions to the line, "And that context turns Slackbot from a tool into a teammate," in order to suggest the product's supportive role. The tone is encouraging, intending to create a sense of connection.

# Ad summary This ad highlights the various ways Slackbot knows what's important to you in your role at work. It focuses on how it knows how you work and everything you're working on. This AI assistant helps you get ready for your 1:1 with the CEO by providing talking points and documents. # Brand positioning Slack is presented as a workspace platform with integrated AI capabilities through its Slackbot. The brand occupies the space of providing a personalized assistant that understands individual work patterns and projects, offering tailored support and reminders. This positioning pushes against the norm of generic AI assistants by highlighting Slackbot's unique ability to integrate deeply into the user's workflow within the Slack environment. The brand promotes values of efficiency, personalization, and support, aligning with a professional lifestyle. The positioning is primarily functional, focusing on performance and simplicity in improving the user's workday. # Product Slackbot is an AI assistant integrated within the Slack platform, designed to personalize support and improve work efficiency. It understands how you work and everything you're working on. The product is designed for professionals who use Slack as their primary workspace, offering assistance with tasks, reminders, and information relevant to their role and projects. Key features include providing talking points for meetings and accessing relevant documents, streamlining workflow and preparation. A USP is its personalization. It addresses the purchase barrier of AI assistants feeling impersonal or irrelevant, by offering a tailored experience within the Slack environment. # Visual style The ad uses a clean, modern aesthetic with a mix of animated graphics and UI simulations. The editing style is quick and snappy, featuring quick cuts and smooth transitions to maintain a fast-paced rhythm. The production quality leans towards a polished commercial feel, with a clean design and clear presentation of the product's interface. The visual motifs include recurring animations of the Slackbot logo and bright, contrasting colors against a clean background. The pacing is quick with roughly 8 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins by introducing Slackbot as more than just an ordinary AI assistant. - 00:01–00:04 It highlights Slackbot's unique ability to understand what matters to the user. - 00:04–00:06 The ad shifts to a visual demo of Slackbot within the platform, showcasing its personalized interface with a 'Good morning' message. - 00:06–00:07 The ad emphasizes that Slackbot knows how you work. - 00:07–00:11 The demo shows Zoe requesting Slackbot's help to prepare for a meeting with the CEO, and Slackbot responds with relevant talking points, documents, and even a personal note. - 00:09–00:11 The ad states that it knows everything you are working on. - 00:11–00:12 Slackbot encourages the user by saying, "We got this, Zoe!" - 00:13–00:14 The ad shows the product logo. It emphasizes that all of these features are accessible from within the Slack platform.

# Ad summary This ad features the founders of HER ONE, a beauty brand, discussing how they use Slack Connect to communicate with their fulfillment partner. They highlight the speed and agility of Slack, noting that they can quickly get updates on orders and resolve customer inquiries without long email chains or phone calls. # Brand positioning HER ONE is presented as a modern e-commerce beauty brand focused on inner beauty and wellness. The brand aligns with a lifestyle that values efficiency and agility, particularly in communication and customer service. It positions itself as a brand that requires quick and agile tools to meet customer needs, emphasizing the importance of fast responses and seamless communication with partners. The brand's positioning is both functional (efficient communication) and emotional (customer satisfaction). # Product The ad focuses on Slack Connect, a feature within the Slack communication platform that allows businesses to communicate directly with external partners, such as fulfillment centers. It is designed for businesses that need to quickly and efficiently communicate with their partners to resolve issues, track orders, and provide timely customer service. The ad highlights the USP of Slack Connect as enabling fast and agile communication, eliminating the need for long email chains or phone calls. The use occasion shown is for order tracking and customer service inquiries. The ad addresses the purchase barrier of slow communication and inefficient problem-solving by showcasing how Slack Connect streamlines these processes. # Visual style The ad has a polished, professional aesthetic with a mix of static shots and quick cuts. The production quality is high, giving it a commercial feel. The editing rhythm is moderate, with cuts timed to voiceover lines and music beats. The visual motifs include shots of people working on computers, Slack interfaces, and HER ONE products. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt loslegen → (Button) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 Chanyu Xu, Founder & CEO of HER ONE, introduces the importance of having a fulfillment partner who uses Slack. - 00:01–00:06 00:01–00:06 The ad transitions to show employees working in an office setting, using Slack on their computers to communicate about product photos and updates. This illustrates the internal use of Slack within HER ONE. - 00:06–00:11 00:06–00:11 The ad shows a person scanning a package and then transitions to a person using Slack on a laptop in a warehouse setting. This demonstrates how Slack Connect enables communication between HER ONE and their fulfillment partner. - 00:11–00:16 00:11–00:16 Charlotte Küppers, Founder's Associate at HER ONE, explains that customers don't have to write long emails or call to find out where their package is. - 00:16–00:22 00:16–00:22 The ad shows a Slack channel where a HER ONE employee asks Zip Freight for an update on an order, and a Zip Freight employee responds that the order is packed and ready for pickup. This illustrates the direct and quick communication facilitated by Slack Connect. - 00:22–00:25 00:22–00:25 The ad shows employees working together and using Slack on their computers, emphasizing the speed and agility of the tools. This reinforces the idea that HER ONE needs partners and tools that are fast and agile. - 00:26–00:28 00:26–00:28 Chanyu Xu concludes by stating that she cannot imagine a company without Slack, reinforcing the importance of Slack for HER ONE's operations.

# Ad summary The ad features the Head of Beast Games Marketing, Sinan, discussing how Slackbot is saving him an hour and a half a day, as well as saving the company time and money. He presents Slackbot as a powerful AI tool that helps him manage his meetings, creates canvases, and keeps him informed about his next steps. The ad showcases Slackbot's capabilities through screen recordings and direct testimonials. # Brand positioning Slack is presented as a technologically advanced business communication platform that leverages AI to streamline workflows and enhance productivity. The brand positions itself as a solution for professionals seeking to optimize their time and resources, particularly those involved in managing complex projects and coordinating with teams. The ad emphasizes functional benefits such as efficiency and cost savings, appealing to a pragmatic audience focused on tangible improvements in their daily operations. # Product The product featured is Slackbot, an AI-powered tool within the Slack platform designed to automate tasks and enhance workflow efficiency. Slackbot creates meeting canvases detailing all updates and next steps, allowing users to save time and money. The ad is targeted towards professionals looking to streamline their project management and team coordination processes. A key USP is its ability to reduce time spent on administrative tasks, such as organizing meeting information and tracking project status. The ad addresses the pain point of managing multiple tasks and coordinating with team members by demonstrating how Slackbot can quickly create canvases for meetings and keep users informed about their next steps. # Visual style The ad features a blend of polished commercial shots and screen recordings, giving it a hybrid feel. The editing style includes quick cuts to keep the pace moving, combined with static shots of the speaker. The production quality is high, aiming for a professional tone while incorporating elements of user-generated content (UGC) to maintain authenticity. The pacing is consistent, with cuts timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit slack.com to learn more # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a man walking through an office setting, talking about running the largest competition series in the world and the marketing campaign behind it. The man's perspective is conveyed through his direct address to the camera, and his tone is conversational and slightly stressed, implying a need for more time in the day to manage his workload. - 00:07–00:12 00:07–00:12 The man states that Slackbot is saving him, at a bare minimum, an hour and a half a day. The perspective shifts to the user of Slackbot, highlighting the product's benefit of saving time. The tone becomes more positive as he emphasizes the efficiency gained. - 00:12–00:23 00:12–00:23 The man demonstrates how he uses Slackbot to create a canvas for a meeting, showcasing the product's functionality. The perspective shifts to a demonstration of Slackbot in action, showing how it efficiently organizes meeting details and next steps. The tone is informative and practical, illustrating how the product simplifies complex tasks. - 00:23–00:28 00:23–00:28 The man states that Slackbot saves time and money, calling it the most powerful AI tool they use. His perspective is one of a satisfied user, reinforcing the product's value and impact on his work. The tone is confident and enthusiastic. - 00:28–00:30 00:28–00:30 The ad concludes with a call to action to visit Slack.com to learn more. The perspective is from the brand, urging the audience to explore the product further. The tone is direct and inviting.

# Ad summary A woman sits at her desk and claims that the new Slackbot is life-changing. She explains that it's built directly into Slack and can get users all the context they need within their chat box. She explains that she uses Slackbot to pull together a weekly agenda and that it uses past messages, shared docs, and even ongoing Slack threads to get her what she needs. She says it works within the enterprise security boundaries and uses only what the user wants it to have access to. She recommends that viewers visit the provided URL to get their work life changed. # Brand positioning Slack is presented as a modern communication and collaboration platform for businesses of all sizes. The brand aims to occupy the space of being an essential tool for team coordination, communication, and productivity. It promotes values of efficiency, convenience, and seamless integration with existing workflows, aligning with a lifestyle of productivity and streamlined work processes. Slack differentiates itself by offering a user-friendly interface and features like Slackbot, which centralize context and information, addressing the common pain point of scattered data across multiple digital services. The brand positioning is functional, emphasizing performance and simplicity. # Product Slackbot is an integrated feature within Slack designed to enhance productivity by centralizing context and information within the user's chatbox. It works by automatically pulling together weekly agendas using past messages, shared documents, and ongoing Slack threads, enabling users to access the information they need quickly and efficiently. Designed for busy professionals and teams who struggle with fragmented information across digital services, Slackbot addresses the challenge of context switching and information overload. It operates within enterprise security boundaries, ensuring data privacy and control by only accessing information the user permits. This makes Slackbot a valuable tool for streamlining workflow and fostering better team collaboration, saving time and reducing chaos. # Visual style The ad has a polished look with natural lighting. The editing style uses quick cuts and static shots. The ad has a UGC feel, which helps support the tone. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out Slackbot and come join me on this side of getting your work life changed. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman sits at her desk and claims that the new Slackbot is life-changing. - 00:04–00:07 She acknowledges she is being a little dramatic, but still believes in its impact. - 00:07–00:14 She explains that she is a founder and entrepreneur, and Slackbot has changed the way she coordinates, communicates, and gets stuff done with her team. - 00:14–00:19 She states that the issue with most day jobs is that context lives everywhere across our digital services. - 00:20–00:25 She continues that the needed information is never where you need it when you need it, but Slackbot solved that problem. - 00:25–00:31 She describes that Slackbot is built directly into Slack to get users all the context they need within their chat box. - 00:31–00:39 She explains that she uses Slackbot to pull together a weekly agenda and that it uses past messages, shared docs, and even ongoing Slack threads to get her what she needs. - 00:40–00:45 She states that there is no chaos, and that Slackbot works within your enterprise security boundaries and uses only what you want it to have access to. - 00:45–00:50 She recommends that viewers visit the provided URL to get their work life changed.

# Ad summary This ad promotes Slackbot, framing it as the ideal personal AI agent for increasing productivity and maintaining focus, especially for individuals juggling multiple commitments like internships and school. The ad highlights Slackbot's unique ability to draw information directly from a user's workspace, distinguishing it from other AI tools that rely on broader internet data. It underscores Slackbot's capability to take actions with and for the user, simplifying tasks such as meeting preparation. The ad concludes with a call to action, inviting viewers to visit Slack's website to learn more. # Brand positioning Slack is presented as a forward-thinking platform integrating AI to enhance productivity within workspaces. It positions itself as an essential tool for professionals and students managing multiple projects and teams, emphasizing its AI's ability to work with the user's existing work environment for more relevant and actionable assistance. This brand aims to be seen as innovative and functional, pushing against generic AI that pulls information from general internet sources and offering a more personalized, workspace-specific solution for productivity and organization. # Product Slackbot is advertised as a personal AI agent integrated directly into Slack workspaces, offering a solution for professionals and students who juggle multiple responsibilities. It learns from a user's team history and files to provide relevant answers, making it ideal for individuals seeking to enhance productivity. Unlike other AI tools that use generic internet information, Slackbot utilizes the user's data within Slack communities, eliminating the need for training. It actively assists users with tasks like preparing for meetings, positioning itself as a practical, efficient tool for workplace management and collaboration. # Visual style The ad has a casual, UGC aesthetic, created in an informal home setting with natural lighting and relaxed camera angles. The editing style includes quick cuts and superimposition of screen recordings over the speaker. The visual motif includes the speaker standing in the same room, holding the same small device. The pacing is consistent throughout the ad, with cuts timed to the spoken dialogue. Overall, the visual style aims to feel authentic and accessible. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit slack.com/meetslackbot to learn more. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman in a casual setting introduces the claim that personal AI will be a must-have by 2026, immediately framing the ad's subject as both future-forward and essential, immediately setting the stage for the introduction of a solution. - 00:03–00:06 She announces a partnership with Slack to introduce Slackbot as the "perfect personal AI agent", presenting the product as a solution to the earlier claim and establishing credibility through brand association. - 00:06–00:12 She shows her own Slack interface with multiple workspaces, conveying how essential Slack is to her life, implying to the audience that she is extremely busy and productive and they can be as well. - 00:12–00:22 She states she loves to use AI for productivity, then highlights the problems with most AI (that it pulls information from unknown sources on the internet), implying the solution is that Slackbot only uses information from within the team's workspaces. - 00:22–00:27 She says Slackbot is different, because it is built into the team's workspaces, and shows the app interface. - 00:36–00:39 She explains that Slackbot takes actions for her, for example, to help her prepare for meetings. - 00:40–00:46 She urges viewers to learn about Slackbot, promising increased productivity and focus, then shares a website address.

# Ad summary This ad promotes the security benefits of Slack's Slackbot feature. It features a Creative Supervisor at Mr. Beast who explains how Slackbot allows him to securely access information within Slack, which provides him with greater security than using a typical chat app. # Brand positioning Slack, now under Salesforce, is presented as a collaboration tool geared towards modern workplaces, with an emphasis on efficient workflow and security. The ad implies that Slack aims to position itself as the secure and intelligent collaboration tool, going beyond the capabilities of traditional chat apps. The use case of a Creative Supervisor at Mr. Beast implies a focus on brands and companies who want to protect company information in a fast-paced, collaborative work environment. The tone of the ad is confident and tech-forward, suggesting that Slack aligns with values of innovation and security. # Product The product advertised is Slackbot, which is a smart assistant integrated into the Slack platform. It offers users the ability to quickly and securely access information within their Slack workspace. The ad specifies that Slackbot's specificity in searching and securing internal conversations sets it apart from general AI tools. This secure access feature makes users feel safer when sharing sensitive data within the Slack workspace. It's implied that Slackbot is for professionals and teams that want to improve communication, workflow and security while protecting sensitive data, specifically in fast-paced environments where work happens in many channels. # Visual style The ad has a modern and upbeat aesthetic, with a mix of polished commercial shots and more casual, UGC-style visuals to convey authenticity. The editing is fast-paced, with frequent cuts and transitions to keep the viewer engaged. The production quality appears high, combining studio-lit shots with real-world settings to create a dynamic viewing experience. The ad incorporates split screens and text overlays timed to the music to emphasize the key features of Slackbot. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started → # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the Slack logo and a shot of framed artwork on a wall. - 00:01–00:05 00:01–00:05: The scene shifts to a vast studio filled with people working on a project. A Creative Supervisor, Spencer, is introduced, speaking about how protective Mr. Beast is of the work done inside their studio. This sets the stage by highlighting the importance of security in the organization's internal communications and project management. - 00:05–00:07 00:05–00:07: Spencer highlights that Slackbot's specificity is what sets it apart. He is shown using the Slack app on his phone and a split screen shows the Slackbot interface. - 00:08–00:11 00:08–00:11: Spencer is walking down stairs looking at his phone while Slackbot searches and skims messages. - 00:11–00:14 00:11–00:14: The ad highlights how Slackbot can create a plan outlining next steps based on conversations in various channels and DMs. Spencer continues to interact with the app on his phone. - 00:15–00:19 00:15–00:19: Spencer elaborates on how he knows every message that he has access to is also accessible to Slackbot. - 00:19–00:25 00:19–00:25: He says it makes him feel a lot safer because Slackbot can't be accessed externally, which makes him feel safer than typing something into a traditional chat app. A shot of a woman using Slackbot on her laptop is shown. - 00:26–00:29 00:26–00:29: The woman types, "Slackbot request or person requested in the general chat". Spencer continues walking in the studio. - 00:29–00:30 00:29–00:30: The ad concludes with an offer of 50% off Slack Business+ and a call to action to get started.

# Ad summary In this ad, a man identified as Alasdair Bradley, Customer Support Supervisor at Wolf & Badger, explains why his company utilizes Slack. Alasdair notes that security is paramount, as they handle a lot of sensitive customer data. He then states that with Slack, they know that their data is encrypted, and no one can simply push their way through the door and start looking at their channels. He concludes by stating that they know it’s all secure, before the ad ends with a shot of an offer for 50% off Slack Business+. # Brand positioning Wolf & Badger is presented as a modern online marketplace for independent brands. The company is positioned as needing to keep up with sensitive customer data and security concerns. They are portrayed as a business prioritizing the privacy and protection of customer information, aligning with the growing consumer awareness of data security. By featuring a real employee and workplace setting, the brand aims to foster a sense of trust and reliability with potential customers. # Product Slack is presented as a secure communication and collaboration platform for businesses. It is designed for teams working on sensitive data and needing to ensure the privacy of their communications. The ad highlights Slack's encryption capabilities as a key feature, assuring users that their data is protected from unauthorized access. It is portrayed as a tool that prevents unauthorized individuals from accessing channels and sensitive information, addressing potential security concerns for businesses handling customer data. The product is depicted as a solution for businesses looking to safeguard their communications and data, emphasizing security and privacy as essential aspects of their workflow. # Visual style The ad has a polished and professional aesthetic. The editing style includes a mix of quick cuts and static shots, with smooth transitions between scenes. The production quality is high, giving it a commercial feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. The use of screen recordings of the Slack interface and animated graphics is timed to match the voiceover, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started → # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the Slack logo, immediately establishing the product being advertised. - 00:01–00:02 00:01–00:02 Shots of products sold by Wolf & Badger. This visual context positions Slack as a tool for businesses in the e-commerce or retail sector. - 00:02–00:03 00:02–00:03 Alasdair Bradley, Customer Support Supervisor at Wolf & Badger, is introduced, lending a credible voice to the testimonial. The tone is conversational and confident. - 00:03–00:06 00:03–00:06 Alasdair explains that security is paramount at Wolf & Badger because they handle sensitive customer data. This establishes the problem that Slack is presented as solving, while the tone is serious and professional to emphasize the importance of data protection. - 00:06–00:09 00:06–00:09 An animated visual depicts an unlocked padlock being surrounded by several app icons, before the padlock locks. This reinforces the message of data encryption and security within Slack. - 00:09–00:12 00:09–00:12 Alasdair expands on the security benefits of Slack, stating that with Slack, they know that their data is encrypted, and no one can simply push their way through the door and start looking at their channels. The tone is reassuring, reinforcing trust in the platform. - 00:12–00:13 00:12–00:13 Alasdair concludes by stating that they know it’s all secure. The tone is confident, further solidifying the message of data security. - 00:13–00:15 00:13–00:15 A final screen displays an offer for 50% off Slack Business+. The tone shifts to promotional, incentivizing viewers to take action.

# Ad summary This image ad uses a quote from a customer support supervisor at Wolf & Badger who highlights Slack's GDPR compliance due to storing data in the UK. # Brand positioning Slack aims to position itself as a secure and compliant communication and collaboration tool for businesses. By highlighting GDPR compliance and data storage within the UK, Slack emphasizes its commitment to data privacy and security. The brand aligns with values of trust, transparency, and regulatory adherence. The brand differentiates itself by meeting stricter data protection standards. The positioning is both functional and emotional, as it assures users of Slack's reliability and instills confidence in their data handling practices. # Product Slack is a communication platform that helps teams collaborate and stay connected. The ad highlights Slack's data storage location, emphasizing that user data is stored in the UK, making it GDPR compliant. This feature is particularly beneficial for businesses operating in the UK or dealing with European customer data, as it addresses concerns about data privacy and regulatory compliance. The ad demonstrates the value Slack places on data protection and its commitment to meeting stringent regulatory requirements. # Visual style The ad employs a clean and corporate aesthetic, using a testimonial format to convey trust and compliance. The layout is simple and direct, with a focus on legibility and brand recognition. The color scheme is modern and professional, with soft purple and neutral tones. The image is well-lit and has a polished feel. # Hooks Headline: “Slack stores our data in the UK, so it's GDPR compliant.” # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a customer testimonial, featuring a quote about Slack's GDPR compliance due to storing data in the UK. This is intended to immediately establish credibility and address potential data privacy concerns, told from the customer's POV. - The ad shows the name, title, and company of the person who gave the testimonial, adding validation to the endorsement. This information helps build trust with the viewer, as it provides context to the source of the quote, from an external source. - The ad shows the Slack logo, reinforcing brand recognition and associating the testimonial with the platform. This is intended to strengthen the connection between the positive feedback and the brand's identity, from the brand's POV. - The ad includes a headshot of the individual who gave the testimonial. This is to add a personal touch to the message, making it relatable for the viewer, from the customer's POV.

# Ad summary A man who is the head of marketing for Beast Games talks about how Slackbot saves him an hour and a half a day. He asks Slackbot to create a canvas for him for an upcoming meeting, and Slackbot creates it in 17 seconds. He says that it tells him what his next steps are. # Brand positioning Slack, from Salesforce, is presented as a time-saving business communication platform that employs artificial intelligence through Slackbot. The brand aims to occupy a space in the consumer's mind as an innovative and powerful AI tool that helps with productivity. The brand promotes the value of time-saving and efficiency, suggesting that it aligns with a lifestyle of busy professionals who need to stay organized. By highlighting the AI capabilities of Slackbot, the brand pushes against traditional organizational methods and promotes a more streamlined approach to project management. The brand positioning leans towards functional benefits, emphasizing performance and simplicity. # Product The ad features Slackbot, an AI-powered assistant within the Slack communication platform. Slackbot is depicted as a tool that saves users time, specifically "an hour and a half a day," by creating meeting canvases with next steps in just 17 seconds. It is designed for busy professionals who need to stay organized and efficient. The ad demonstrates how Slackbot can quickly compile project statuses and updates for meetings. The USP of Slackbot is its ability to automate tasks and provide essential information in a fraction of the time it would take to do manually. This addresses the purchase barrier of time management and offers a solution that enhances productivity. The ad encourages viewers to try Slackbot by showcasing its efficiency and time-saving capabilities. # Visual style The ad has a polished and professional aesthetic, blending clean product demos with behind-the-scenes footage to feel authentic. Editing includes quick cuts to maintain a brisk pace and to transition between different aspects of the product and user experience. The production quality is high-end commercial, with good lighting, clear visuals, and a modern look. The ad’s pacing is fast, with many cuts timed to the beat of the background music track. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started → # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins by introducing the speaker, who is walking around in a colorful office space. - 00:05–00:07 The speaker is identified as Sinan, the Head of Beast Games Marketing. - 00:01–00:08 He explains his need for more time in the day due to running the largest competition series in the world. - 00:08–00:12 Sinan reveals that Slackbot is saving him at least an hour and a half each day. - 00:12–00:16 He demonstrates how he uses Slackbot to create a canvas for a meeting with a colleague, requesting it to show the project status. - 00:16–00:19 The ad visually shows Slackbot searching through messages and channels to fulfill Sinan's request. - 00:19–00:23 Sinan then shows the canvas created by Slackbot in just 17 seconds, which includes production updates and next steps. - 00:23–00:28 Sinan emphasizes that Slackbot is saving him time and money, and is the most powerful AI tool they use. - 00:28–00:30 The ad concludes with a call to action to get 50% off Slack Business+.

# Ad summary This ad uses a testimonial from Dane Macbeth, Partner and Executive Creative Director at Roger TV, to promote Slack as a tool that helps him stay in the loop on projects without getting bogged down in the details. The ad features a quote from Macbeth, his name and title, and the Slack logo. # Brand positioning Slack is presented as a tool for businesses and teams to stay connected and organized. The brand aims to occupy the space of a communication and collaboration hub, offering a solution to the challenges of managing multiple projects and staying informed without getting overwhelmed. The brand aligns with values of efficiency, connectivity, and streamlined communication, positioning itself as a modern solution for workplace collaboration. Slack pushes against the norms of traditional, cluttered communication methods like email, offering a more focused and organized approach. The brand positioning is both functional, providing tools for efficient communication, and emotional, offering a sense of control and clarity in a busy work environment. # Product Slack is presented as a communication and collaboration platform designed to help teams stay connected and organized. The product helps users stay in the loop on projects without getting bogged down in the details. The ad highlights Slack's ability to streamline communication and provide a clear overview of ongoing projects. The product is for professionals and teams who need to manage multiple projects and stay informed without getting overwhelmed. The ad addresses the purchase barrier of feeling overwhelmed by too much information, positioning Slack as a solution to this problem. The ad tells the viewer that Slack is worth trying because it helps them stay connected and organized without getting bogged down in the details. # Visual style The ad has a clean, modern visual style with a focus on simplicity and clarity. The production quality is highly polished, with a professional headshot and a clean layout. The visual motif is a grid layout, with the testimonial on the left and the headshot on the right. The image treatment includes background removal and a clean color palette. The typography is large and bold, making it easy to read. The style is native to the platform, with a clean and professional look that is designed to be scannable in feed. # Hooks Headline: We have so many projects going on, I can't be involved in all of them. Slack helps me stay in the loop, without having to get in the weeds. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a quote from Dane Macbeth, Partner and Executive Creative Director at Roger TV, who states, "We have so many projects going on, I can't be involved in all of them. Slack helps me stay in the loop, without having to get in the weeds." This is included to highlight a common pain point of professionals and teams who need to manage multiple projects and stay informed. The audience is experiencing this from the customer's perspective. - The ad then identifies Dane Macbeth by name and title, reinforcing the credibility of the testimonial. The audience is experiencing this from an external source. - The ad concludes with the Slack logo, reinforcing the brand and product being promoted. The audience is experiencing this from the brand's perspective.

# Ad summary This ad for Slack features Charlotte Küppers, Founder’s Associate for the brand HER ONE, sharing how Slack helped her optimize and automate workflow. The ad showcases HER ONE products and explains how Slack is used to track the inventory. It ends with a CTA to start using Slack. # Brand positioning HER ONE is presented as a brand focused on holistic beauty and wellness solutions designed for women. The brand aims to occupy the space of high-quality, inner and outer beauty products that are both effective and convenient. The tone is modern, feminine, and empowering, aligning with a lifestyle of self-care and optimization. HER ONE pushes against the norm of complicated beauty routines by offering all-in-one products that simplify and enhance daily life. The brand positioning is both functional (providing essential nutrients and beauty enhancements) and emotional (promoting confidence and well-being). Products include supplements and beauty elixirs. # Product HER ONE offers a range of beauty and wellness products designed to simplify and enhance daily routines. The products include: Inner Beauty supplements, described as all-in-one capsules; Liquid Beauty supplements, available in liquid form in individual sachets; and a large bottle of the brand's supplement drink. These products are designed for women who seek a convenient and effective way to support their inner and outer beauty. The products contain essential nutrients and ingredients that enhance beauty and well-being. A key USP is their all-in-one formulation, which addresses the purchase barrier of complicated beauty routines. The products are intended for daily use, fitting seamlessly into a busy lifestyle. The ad emphasizes that these products are worth trying because they optimize and simplify the beauty and wellness regimen, providing a convenient solution for achieving radiant skin and overall well-being. # Visual style The ad has a polished commercial aesthetic with bright lighting and clean visuals. The editing style includes quick cuts to maintain a fast pace, especially during product displays and workflow demonstrations. The production quality appears high-end, creating a professional and trustworthy tone. The pacing is consistent, with cuts timed to coincide with voiceover lines and music beats, enhancing the overall impact. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt loslegen → (button) # Point of view - [object Object] # Storyline - 00:00–00:03 Charlotte is shown working on a laptop in a well-lit, modern office setting. She looks up and addresses the camera directly, stating that HER ONE can’t function without Slack. - 00:03–00:06 The ad cuts to shots of HER ONE products, highlighting the Inner Beauty supplements and Liquid Beauty sachets, along with hands mixing the liquid supplement in a bottle. The visuals emphasize the ease of use and the focus on beauty and wellness. - 00:06–00:08 Charlotte reappears in a different setting and outfit, explaining that HER ONE tries to optimize and automate tasks. The visuals show her and a colleague working in their office, along with boxes of HER ONE products stacked on a table. - 00:08–00:13 An animated graphic of a product tracker is displayed. The graphic emphasizes the need to be alerted to when the stock of a product is low. - 00:13–00:20 Charlotte explains that the previous workflow went through Excel, and she describes how they now receive an automated message on Slack when inventory is low. - 00:20–00:23 The ad shows two women working at a computer, with one of them smiling as she sees the Slack notification. The visual emphasizes the ease and efficiency gained by using Slack. - 00:23–00:28 Charlotte elaborates on the pain points of a manual system, explaining that it requires switching between tools. She emphasizes how Slack makes the work less complicated. - 00:28–00:29 The ad ends with text on a white background: “Arbeit findet in Slack statt,” followed by the Slack logo and a button that says “Jetzt loslegen →.”

# Ad summary This ad features a testimonial from Aida Ansah-Palmer, Senior Product Manager at Wolf & Badger, stating that Slack canvases are the ultimate time-saver. The ad includes the Slack and Wolf & Badger logos, along with a headshot of Aida, all set against a light purple background. # Brand positioning Slack is presented as a professional collaboration tool, emphasizing its utility for teams to streamline workflows and save time. The affiliation with Salesforce underscores its position as a robust and scalable solution. The ad aligns with a functional brand positioning, focusing on efficiency and productivity, rather than emotional appeal. # Product The ad promotes Slack canvases, a feature within the Slack platform, designed to help teams save time. Although the functionality of canvases is not explicitly described, the ad implies that canvases are a key component to Slack's offering, providing efficiency and enhancing productivity. The implied user is a business professional or team leader looking to improve workflow and collaboration within their organization. The main selling point is that Slack canvases serve as 'the ultimate time-saver,' suggesting they address the common pain point of wasted time in collaborative projects. # Visual style The ad features a clean, corporate aesthetic with a focus on presenting information clearly and efficiently. The use of a light purple background, along with the Slack logo’s vibrant colors, adds a touch of modernity. The overall style leans toward professionalism and trustworthiness, designed to appeal to a business-oriented audience. The layout is simple and easy to scan, with a clear hierarchy that emphasizes the testimonial quote. # Hooks Headline: “Slack canvases are the ultimate time-saver.” # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a quote from Aida Ansah-Palmer, Senior Product Manager at Wolf & Badger, stating, 'Slack canvases are the ultimate time-saver.' The story begins with a testimonial from an external source, setting the scene with a positive customer experience. This moment aims to establish credibility and immediately highlight the key benefit of using Slack canvases, from the customer's perspective. - The ad then introduces Aida Ansah-Palmer's name and title, further solidifying the legitimacy of the testimonial. Sharing the source of the quote provides context and builds trust with the audience, which comes from the brand's perspective. - The ad features the Wolf & Badger logo and a headshot of Aida, visually associating her with the company and reinforcing the credibility of the testimonial. This element is presented from the perspective of the Wolf & Badger company, showcasing a satisfied, credible, real-world customer. - Finally, the ad concludes with the Slack logo accompanied by 'from Salesforce,' clearly displaying the promoted product and its parent company. This moment serves to anchor the brand and its association with a well-known enterprise platform, which comes from the brand itself.

# Ad summary The ad promotes Slack as a solution for people who are too busy with busywork. The ad uses the Slack application as a visual to explain how users can schedule reminders within the app. # Brand positioning Slack is portrayed as a productivity and collaboration tool that aims to streamline workflows and reduce unnecessary "busywork." The brand positions itself as a solution to the common problem of being overwhelmed by tasks, offering a way to automate and simplify processes. It aligns with values of efficiency and time-saving, suggesting a modern, tech-savvy approach to workplace organization. Slack aims to occupy the space of a versatile, user-friendly platform that empowers users to manage their work more effectively, contrasting with more complex or cumbersome enterprise software solutions. # Product The product being advertised is Slack, specifically highlighting its workflow automation feature. Slack is presented as a platform to streamline tasks and reduce the amount of time spent on repetitive activities. The advertisement shows a screen within Slack where users can set up automated reminders. These reminders can be scheduled to occur at regular intervals, such as every Monday at 10:00 AM, and can be directed to specific channels to share progress updates. Slack helps to alleviate the issue of being too busy with busywork. # Visual style The ad has a clean and modern visual style with a focus on showcasing the Slack app interface. It utilizes a combination of white space and a purple accent color to create a simple yet eye-catching design. The smartphone mockup with the Slack app UI is the main focus, providing a clear visual demonstration of the product in action. The overall look is polished and professional, with a tech-focused aesthetic. # Hooks Headline: Way too busy with busywork? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started # Point of view - [object Object] # Storyline - The ad opens by addressing the viewer's potential problem: being "Way too busy with busywork?" This messaging intends to grab the viewer's attention by directly acknowledging their pain point. The brand is speaking directly to the customer in an effort to identify with them. - The ad tells the viewer that "Slack can help." to position Slack as a solution to the viewer's problem of feeling overwhelmed by the amount of tasks on their plate. Slack, the brand, is offering itself as a solution. - The ad highlights the "Workflow" and "Reminder" automation feature and how users can customize their reminder frequency (e.g., "Every Monday"), timing (e.g., "10:00 AM"), and recipients (e.g., sharing progress in #weekly-status-updates)." This shows the user how simple it is to set up automations in Slack. The customer is experiencing the feature from a phone screen.

# Ad summary This ad highlights the team productivity benefit offered by Slack, using a visual of the project list tool to showcase the product's features. # Brand positioning Slack, from Salesforce, is presented as a productivity-focused communication and collaboration platform. The brand positions itself as a solution to increase team productivity, emphasizing efficiency and task completion. It pushes against the norm of simply discussing work by showing how Slack can lead to actually getting work done. The brand positioning is both functional, focusing on productivity, and emotional, aiming to provide a sense of accomplishment and efficiency. # Product The featured product is the Slack platform, specifically its project list feature. The project list tool organizes team tasks and priorities. The tool allows teams to track the status of tasks with labels like "Fertig" (Finished), "In Bearbeitung" (In Progress), and "Nicht gestartet" (Not Started). The product is for teams and individuals seeking to enhance productivity and streamline their workflow. A unique selling point is its ability to help teams achieve up to 47% higher productivity. The ad aims to address the purchase barrier of perceived complexity or lack of tangible benefits by showcasing a clear and organized project management feature. # Visual style The ad has a clean, corporate style with a focus on functionality. The visual motifs include a screen shot of a mobile app page in a task-management style interface. The image treatment includes color grading to match the Slack brand. The typography is large and bold, and the ad features a simple and straightforward design. # Hooks Headline: In Slack wird Arbeit nicht nur besprochen, sondern erledigt. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Jetzt loslegen # Point of view - [object Object] - [object Object] # Storyline - The ad starts by asserting that in Slack, work is not just discussed, but actually completed. This message is told from the brand's perspective, setting the stage to address the common frustration of endless discussions without tangible outcomes, and promoting a value proposition of real productivity. - The ad continues by highlighting that Slack can help teams achieve up to 47% higher team productivity. This message is told from the brand's perspective, using a data-driven claim to reinforce the product's value proposition and underscore the benefits of using Slack. - The ad shows the Slack interface, specifically a project list tool, displaying various tasks with their respective statuses and priorities. This message is told from the customer's perspective, visualizing how Slack organizes and manages tasks, demonstrating the product's practicality and ease of use in real-world scenarios.