How Seed Advertises on Meta

# Ad summary This ad uses a customer testimonial to promote Seed's DS-01 Daily Synbiotic supplement. It focuses on the benefit of reduced flatulence and improved digestive health, suggesting a positive impact on relationships. The ad targets individuals experiencing gut issues or those whose partners are experiencing gut issues. # Brand positioning Seed positions itself as a science-backed provider of synbiotic supplements. The brand's focus appears to be on gut health and its impact on overall well-being. The brand aims to occupy a space in the consumer's mind as a high-quality, effective solution for digestive issues, supported by research and scientific rigor. Seed focuses on functional benefits related to digestive health, specifically targeting those experiencing discomfort and negative side effects. # Product The ad features Seed's DS-01 Daily Synbiotic, a supplement designed to improve gut health. The product is marketed to individuals seeking relief from digestive issues, such as bloating and irregular bowel movements. The ad highlights the unique selling proposition of this synbiotic, emphasizing its ability to reduce flatulence and improve digestive comfort. The featured testimonial addresses the purchase barrier of skepticism or previous failed attempts to resolve gut issues, positioning this product as a solution that finally delivers noticeable results. The ad suggests the product can be used daily, which is stated on the product label. # Visual style The ad features a clean and minimalist aesthetic with a focus on product placement and customer testimonial. The production quality appears to be polished, with even lighting and a neutral color palette. The visual motifs include a product-centric layout with clear typography and simple shapes. The image treatment involves subtle color grading to create a calming and trustworthy feel. The typography is integrated with large, legible fonts. The overall style feels native to social media, with a focus on scannability. # Hooks Headline: He farts less. You both win. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the headline 'He farts less. You both win,' immediately grabbing attention with a humorous and relatable problem. This sets the stage for a solution to a common digestive issue, appealing to both the individual experiencing the problem and their partner. The ad is speaking directly to the potential consumer by highlighting the positive benefit that one partner will experience. - The ad features a product shot of Seed's DS-01 Daily Synbiotic. The brand is visually showcasing the product being advertised. The clean design and placement of the product lend credibility to the brand. The brand is speaking directly to the consumer by showcasing the packaging. - A customer testimonial from 'Jennifer' is presented, sharing her husband's positive experience with the product. The customer (Jennifer) is sharing a personal story of how the product has improved her husband's gut issues and overall digestive health. By sharing this personal experience, Jennifer is adding credibility to the product. - The ad concludes with a call to action button, 'Try DS-01® Today,' encouraging immediate purchase and adoption of the product. The brand (Seed) encourages consumers to purchase its product, DS-01.

# Ad summary This ad promotes Seed's DS-01 Daily Synbiotic probiotic supplement. It emphasizes the product's science-backed formula, its ability to survive stomach acid, and its benefits for gut health, including less bloating, smoother digestion, and regularity. # Brand positioning Seed positions itself as a science-driven and innovative brand in the gut health and probiotic supplement market. The brand emphasizes the advanced research and formulation behind its products. Seed aims to occupy a space in the consumer's mind as a provider of next-generation microbiome solutions, aligning with a lifestyle of proactive health and wellness. The brand pushes against the norms of basic or less effective probiotics. It adopts a functional and scientific approach to health, focusing on performance and tangible benefits. They push against the idea of probiotics needing to be a laxative. # Product Seed’s DS-01 Daily Synbiotic is a 2-in-1 probiotic and prebiotic supplement designed for daily gut support. It contains 24 unique strains that cannot be found in fermented foods or kombucha. The supplement uses a precision delivery system engineered to protect the strains from stomach acid, ensuring they reach the colon where they are needed most. DS-01 is presented as more than just a band-aid solution, delivering sustained relief for less bloating, smoother digestion, and more regularity. # Visual style The ad has a polished and clean aesthetic, with a mix of studio-lit product shots, microscopic views, and lifestyle visuals. The editing style includes quick cuts, static shots, and smooth transitions. The production quality is high-end commercial, which supports the intended tone of scientific credibility and sophisticated wellness. The pacing is moderate. The brand color is dark green. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Seed's DS-01® today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by stating that Seed is not a laxative - 00:01–00:04 The ad clarifies that Seed is a 24-strain science-backed solution for your gut. - 00:04–00:09 Seed's DS-01 is then described as next-gen microbiome science for daily gut support. - 00:09–00:17 The ad explains that the product is a 2-in-1 probiotic and prebiotic with 24 unique strains, unlike average fermented food or kombucha. - 00:17–00:20 The speaker transitions to discuss the science of Seed and that it is a more complete solution for your gut. - 00:20–00:22 The ad then responds to the idea that most probiotics don't survive stomach acid. - 00:22–00:29 The ad states that Seed’s delivery system is engineered to protect the strains until they reach the colon. - 00:29–00:31 The ad claims that Seed isn't just a band-aid solution. - 00:31–00:36 The ad states the sustained relief and benefits of Seed are less bloating, smoother digestion, and more regularity every day. - 00:36–00:41 To add trust, the ad lists qualities such as being backed by science, recommended by doctors, and trusted by over 1 million people. - 00:41–00:44 The ad closes with the offer to upgrade your daily health routine and try Seed DS-01 today.

# Ad summary string # Brand positioning Seed is positioned as a brand dedicated to improving digestion and overall gut health in a non-drastic and approachable way. The brand's focus appears to be more functional, emphasizing the real, tangible benefits of probiotics and their positive impact on digestion, skin, and overall wellness, rather than leaning into an emotional or aspirational lifestyle. # Product The advertised product is Seed, a daily synbiotic supplement in capsule form designed to improve digestion and regularity. According to the ad, the product contains 24 strands of probiotics within the capsule and is encased in a prebiotic outer layer. The benefits of Seed include that it keeps the system regular in a very approachable way, promoting overall gut health, without causing stomach aches, bloating, or gas. It is intended for those looking for a non-drastic way to improve digestion, skin, and overall glow. The ease of swallowing the capsules is also highlighted. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The video is shot selfie-style, giving it a more personal feel. The editing style is static shots with some quick cuts. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code Betty 25 and thank me later. # Point of view - [object Object] # Storyline - 00:00–00:03 The person in the video introduces Seed as a daily synbiotic she takes two of per day. - 00:03–00:08 She states that Seed helps keep you regular. - 00:08–00:14 She shows that the product comes in an easy-to-swallow capsule. - 00:14–00:19 She describes the prebiotic outer layer of the capsule and the 24 strands of probiotics inside. - 00:19–00:26 She states that Seed is good for overall gut health, with no stomach ache, bloating, or gas. - 00:26–00:36 She explains that Seed must be taken long-term to help with skin, glow, and digestion. - 00:36–00:41 She shares her code, Bethany25, for a discount.

# Ad summary This ad presents different types of stool to the viewer and directly addresses the viewer by asking them if their stool looks like the examples in the image. It follows that by directing the viewer to purchase DS-01® Daily Synbiotic product. # Brand positioning Seed is presented as a brand offering a probiotic and prebiotic product. The tone is straightforward and aims to normalize conversations around gut health and bowel movements. The brand positions itself as a solution to gut health by promoting its DS-01® Daily Synbiotic product to consumers who may be having issues with their stool. # Product The featured product is DS-01® Daily Synbiotic. The ad suggests that the product is for people who are having unhealthy bowel movements. The ad tackles purchase barriers by offering the opportunity to try the product risk free. # Visual style The ad has a clean and modern visual style. The focus is primarily on product presentation and clear messaging. There are no fancy filters or effects, and the ad relies on an easy-to-read layout to convey information. The text is presented in a clean, legible font, ensuring that it is easily scannable in feed. # Hooks Headline: If your poop looks like this: # Benefits - [object Object] # Features - [object Object] # Call to action Try Risk Free Today # Point of view - [object Object] # Storyline - The ad opens with the question, “If your poop looks like this:”. The intention here is for the ad to address people with unhealthy looking stool and to draw them in with a question. - The image then displays several examples of unhealthy looking stool. The intention is to use these images as a way of signaling to the viewer whether or not they may need the featured product. - The ad then states “You need DS-01® Daily Synbiotic.”. The intention here is to present the featured product as the solution to the problem presented at the beginning of the ad. - Finally, the ad ends with a call to action, “Try Risk Free Today”. The intention here is to encourage the viewer to purchase the product and tackle purchase barriers by suggesting that the purchase is risk free.

# Ad summary This ad promotes Seed's DS-01 Daily Synbiotic supplement to help users have easier bowel movements. The ad features a green color scheme and product photography. # Brand positioning Seed is presented as a brand focused on gut health through its synbiotic supplement, DS-01 Daily Synbiotic. The brand aims to occupy the space of scientific wellness, offering a product that supports digestive health and overall well-being. With its minimalist design and focus on daily use, Seed aligns with a modern, health-conscious lifestyle. The brand differentiates itself by emphasizing a synbiotic approach, combining probiotics and prebiotics for optimal gut health. # Product The featured product is Seed's DS-01 Daily Synbiotic, a probiotic and prebiotic supplement designed to support digestive health. It comes in the form of green capsules contained within a dark green jar with a minimalist label. The product is intended for daily use to promote regular bowel movements. The ad highlights the benefit of easier bowel movements, suggesting a solution to common digestive discomfort. The clear capsule design offers a glimpse into the science of the product. # Visual style The ad has a clean and minimalist visual style with a focus on product photography. The production quality appears to be high, with professional lighting and attention to detail. The green color palette creates a natural and organic feel, aligning with the product's health and wellness positioning. The typography is clean and legible, contributing to the overall modern aesthetic. # Hooks Headline: Pooping every day just got easier. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a statement highlighting the benefit of the product - "Pooping every day just got easier." This grabs attention by addressing a common concern related to digestive health from the customer's perspective. - Next, the brand introduces itself with a logo, "Seed" and includes a call to action, "Try DS-01® Today" from the brand's perspective to encourages users to try the product and engage with the brand. - Finally, the product is displayed with a product label callout, "DS-01® DAILY SYNBIOTIC PROBIOTIC + PREBIOTIC SUPPLEMENT 60 CAPSULES • 30 DAY SUPPLY" to further inform the viewer about the product and emphasize its benefits from the brand's perspective.

# Ad summary Image ad for Seed DS-01 Daily Synbiotic that highlights the product's ability to reduce gut rumbling. The ad features a single bottle of Seed synbiotic and two capsules, along with a simple call to action to 'Start DS-01 Today.' # Brand positioning Seed is positioned as a science-backed brand focused on gut health through its Daily Synbiotic DS-01 product. The company places importance on clinical trials, as the product is clinically shown to reduce gut rumbling. With an emphasis on scientific validation and tangible benefits (reducing rumbling), Seed establishes itself as a modern, health-focused brand. # Product Seed DS-01 Daily Synbiotic is a probiotic and prebiotic supplement designed to reduce rumbling in the gut in just 1 week. The product comes in capsule form and is packaged in a dark green jar. This formulation delivers both probiotics and prebiotics to support gut health, with a 30-day supply provided in each container. # Visual style The ad features a minimalist and clean visual style. The color palette is limited to shades of green and white, creating a natural and health-focused aesthetic. The product is centrally positioned with clear, legible text, ensuring easy scannability. The studio shot has high production quality with soft lighting and a focus on product details. # Hooks Headline: GOODBYE GAS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Start DS-01® Today # Point of view - [object Object] # Storyline - The ad opens by addressing the problem of gas and gut rumbling. This message is conveyed by the brand to grab attention and immediately signal the product's purpose. - The ad presents the DS-01 Daily Synbiotic as a solution by stating that it's clinically shown to reduce rumbling in the gut in just one week. The brand is stating that their product can provide relief. - The ad prompts the viewer to take action by calling them to “Start DS-01® Today”. The brand is attempting to move the viewer towards conversion by prompting an immediate next step.

# Ad summary This ad features a product shot with text about bowel movements and price. # Brand positioning Seed is presented as a modern, science-backed wellness brand focused on gut health. The brand aims to occupy the space of innovative and effective probiotic and prebiotic supplements, emphasizing the importance of gut health for overall well-being. The sleek, minimalist packaging and the focus on daily synbiotics imply a brand that values simplicity, efficacy, and a science-based approach to wellness. Seed stands out by positioning itself as more than just a supplement, but as a part of a daily routine for improved digestive health. # Product The product is Seed's DS-01 Daily Synbiotic, a probiotic and prebiotic supplement designed to support gut health. The product comes in a dark green cylindrical container with minimalist branding. The container holds 60 capsules, intended as a 30-day supply. The USP is implied through the emphasis on daily use and the combination of probiotics and prebiotics into a single synbiotic supplement. The ad addresses the purchase barrier of cost by showing a discounted price ($38) compared to the original price ($50), suggesting that the product is currently on sale or available at a reduced price. # Visual style The ad has a clean, minimalist visual aesthetic with a focus on the product. The blurred background and natural lighting give it a soft, approachable feel. The typography is simple and legible. The image treatment appears to be lightly filtered with slight color grading, possibly enhancing the greens. The overall style is platform-native, fitting well within an in-feed environment. The visual style should increase scannability and stop power in-feed. # Hooks Headline: Pooping every day just got easier. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the statement "Pooping every day just got easier," speaking directly to a common consumer frustration. The message is intended to grab the viewer's attention and make them interested in the product being advertised. The brand is telling this part of the story. - The brand then presents its Seed DS-01 Daily Synbiotic and shows the price drop from $50 to $38, communicating that the product can help the viewer solve their pooping problems while highlighting the monetary incentive. The brand is showing this information from its own perspective.

# Ad summary This ad by Seed promotes their DS-01® product by directly addressing the problem of excessive flatulence. It states that DS-01® is clinically shown to reduce rumbling in the gut in just 7 days, followed by a CTA to try the product today. # Brand positioning Seed is presented as a health and wellness brand offering a clinically-backed solution for digestive issues. The tone is scientific and direct, focusing on functional benefits rather than emotional appeals. By addressing the specific (and somewhat taboo) issue of excessive flatulence, Seed positions itself as a brand that is willing to tackle uncomfortable health concerns with a straightforward, effective solution. The brand aims to occupy a space in the consumer's mind as a provider of scientifically-validated supplements for gut health, appealing to those who value research-backed products and open discussions about digestive wellness. # Product The product being advertised is Seed's DS-01®, a supplement designed to reduce rumbling in the gut in just 7 days. The ad highlights that the product is clinically shown to provide this benefit. The DS-01® pills appear as a green capsule with a transparent section containing smaller capsules. The ad directly addresses a common digestive issue and offers a solution with a quick turnaround time, as emphasized by the claim of reducing rumbling in just 7 days. This addresses a key purchase barrier by promising fast results, making the product appealing to those seeking immediate relief from digestive discomfort. # Visual style The ad has a clean and modern visual style. It features a product-focused image with bright colors and a simple layout. The visual motifs include scattered product capsules and a blurred botanical background, giving a sense of scientific backing and natural ingredients. The image treatment is polished, with good lighting and background removal to emphasize the product. The typography is large and bold, ensuring scannability in-feed. # Hooks Headline: CAN'T STOP FARTING? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] # Storyline - The ad begins by directly asking 'CAN'T STOP FARTING?', a question intended to capture the attention of individuals struggling with excessive flatulence. This serves to call out the problem and immediately draw in the target audience. - The ad transitions to the solution with 'DS-01® is clinically shown to reduce rumbling in the gut in just 7 days.' This reinforces the product's efficacy and provides a functional benefit. The brand is speaking directly, and stating the scientific support for their product. - Finally, the ad concludes with 'Try DS-01® Today,' an explicit call to action that prompts the viewer to take the next step and purchase the product. The brand is inviting the viewer to immediately try the product.

# Ad summary This ad is for Seed DS-01, a product that helps reduce rumbling in the gut. The ad calls out a common problem related to gut health and then uses a solution-based approach by showing the product and communicating its benefit of reducing gut rumbling in as little as 7 days. # Brand positioning Seed is presented as a science-backed provider of probiotics designed to promote digestive health. The brand emphasizes a clinical approach, suggesting reliability and effectiveness in addressing gut health issues. By focusing on clinically proven results, Seed aims to differentiate itself from other wellness brands through a functional, evidence-based approach that appeals to consumers seeking tangible health benefits. # Product Seed DS-01 is presented as a probiotic designed to reduce rumbling in the gut. The ad states that the product is clinically shown to reduce rumbling in as little as 7 days. The product comes in capsule form with a green tint. The product targets individuals experiencing digestive discomfort, specifically rumbling in the gut, and presents itself as a fast-acting solution with clinically proven results. The ad aims to lower the barrier to purchase by presenting a specific, rapid outcome. # Visual style The ad uses a clean, minimalist style with a bright color palette. The product is prominently featured, and the text is clear and easy to read. The lighting is soft and even, creating a professional feel. The ad aims for a balance between clinical credibility and approachable design. # Hooks Headline: CAN'T STOP FARTING? # Benefits - [object Object] # Features - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] # Storyline - The ad starts with a question about whether the viewer "CAN'T STOP FARTING?" to grab attention and highlight a relatable problem, which comes from the brand's perspective. - The ad states that "DS-01® is clinically shown to reduce rumbling in the gut in just 7 days." to convey the product's benefit, which comes from the brand's perspective. - The ad presents a "Try DS-01® Today" CTA, prompting immediate action, which comes from the brand's perspective.

# Ad summary A woman in her car talks about Seed’s DSO1 Daily Synbiotic product. She mentions she has been taking it for over a year, and she says the synbiotic is great if you are having trouble pooping or if you are on a GLP-1. She also says that the capsule has an outer layer to ensure it makes its way to your colon to do its job. # Brand positioning Seed aims to occupy the space of a premium, science-backed provider of probiotics and synbiotics that are effective and good for you. The brand promotes transparency, advanced research, and education around the microbiome. Seed sets itself apart by focusing on clinically studied strains, a patented capsule design, and a holistic approach to gut health. The brand positioning is both functional, emphasizing the product’s efficacy and scientific basis, and emotional, promoting a sense of well-being. # Product The product featured in the ad is Seed’s DSO1 Daily Synbiotic, a capsule that contains both prebiotics and probiotics. It's designed for daily use to support gut health, digestion, and overall well-being. The synbiotic is specially designed with an outer layer that ensures it makes its way to the colon to do its job, making it more effective than other supplements on the market that don't reach the colon. According to the ad, it is specifically beneficial for people who are having trouble pooping or are on a GLP-1, which can cause constipation. The ad tells the viewer that this product is worth trying because it is effective in helping with digestive issues and ensuring regular bowel movements. # Visual style The ad has a UGC feel and is filmed selfie-style in a car. The lighting is natural, and the editing is minimal with static shots. The production quality is casual, giving it an authentic and relatable feel. The pacing is moderate, with consistent shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I got a link in a code for you down below. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman in her car is talking about prebiotics and probiotics. - 00:05–00:12 The woman says she has been taking Seed’s DSO1 Daily Synbiotic for over a year now. - 00:12–00:40 She says she has stuck to Seed’s synbiotic daily because it helps her poop, especially when she was on a GLP-1. - 00:40–00:53 She explains that the product has an outer layer that helps it make it to the colon to do its job. - 00:46–00:53 She says that if you’re taking vitamins that aren’t doing their job, it’s because they aren’t reaching where they need to reach. - 00:55–01:05 She states she is going to take the rest of her vitamins, and she says she will link a code for you down below.

# Ad summary This ad highlights Seed's DS-01 Daily Synbiotic which is a probiotic and prebiotic that contains 24 unique strains. It emphasizes the product's ability to survive stomach acid through its precision delivery system, promoting benefits like less bloating, smoother digestion, and regularity. # Brand positioning Seed is positioned as a premium and scientifically advanced brand in the health and wellness market. The brand emphasizes its commitment to microbiome science and the quality of its products, suggesting a focus on innovation and efficacy. Seed is geared toward those who are interested in supporting their gut health. # Product Seed’s DS-01 Daily Synbiotic is a 2-in-1 probiotic and prebiotic supplement containing 24 unique strains that are not found in fermented food or kombucha. Seed is designed to be a solution for gut health, and the capsules use a precision delivery system to protect the strains from stomach acid. DS-01 is presented as being more than a band-aid solution, delivering sustained relief with less bloating, smoother digestion, and regularity. # Visual style The ad features a blend of clean, scientific visuals with UGC style shots, creating a polished and trustworthy tone. It incorporates diagrams, product demos, and health-conscious lifestyle visuals. The editing is relatively fast-paced to keep the viewers engaged. The cuts align with the spoken information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Seed's DS-01® today. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a text overlay that says, "This is not a laxative", with the word "not" underlined in red. The intention is to grab attention by dispelling a common misconception about gut health supplements. - 00:03–00:04 00:03–00:04 The ad continues by identifying the product as a "24-strain science-backed solution for your gut", highlighting the product's benefits and scientific backing. This transitions to a shot of the actual capsules. - 00:04–00:09 00:04–00:09 The ad then emphasizes the product's connection to next-generation microbiome science and daily gut support, underscoring its quality. This is shown with animated imagery of the gut. - 00:09–00:17 00:09–00:17 The next beat reinforces the 2-in-1 probiotic and prebiotic nature of the product with 24 unique strains, setting it apart from average fermented foods or kombucha. The intention is to position Seed’s DS-01 as a more complete solution for gut health. - 00:17–00:24 00:17–00:24 It is explained that most probiotics do not survive stomach acid, however, Seed’s DS-01 uses a precision delivery system designed to protect the strains. The intention is to address a common concern about the effectiveness of probiotics. - 00:24–00:35 00:24–00:35 The ad then shows that DS-01 is more than just a band-aid solution; it delivers sustained relief, less bloating, smoother digestion, and more regularity. The intention is to underscore the long-term benefits of the product. - 00:35–00:44 00:35–00:44 The ad highlights that the product is backed by science, recommended by doctors, and trusted by over 1 million people, providing evidence of its effectiveness and credibility. It ends with the CTA to "upgrade your daily health routine" with Seed’s DS-01.

# Ad summary This ad promotes Seed's DS-01® Daily Synbiotic, emphasizing the benefit of easier daily bowel movements. The ad features a single product shot of the green capsule against a blurred green background, accompanied by simple text overlays and a minimalist design. The ad is direct and functional, focusing on a key health benefit in a visually straightforward way. # Brand positioning Seed is presented as a modern, scientifically-backed brand focused on gut health. The brand occupies a space in the consumer's mind as a provider of high-quality, research-driven probiotics designed to improve digestive wellness and overall health. Seed aims to differentiate itself by aligning with values of scientific rigor, transparency, and a minimalist lifestyle. The brand positioning is functional, emphasizing performance and ease of use while promoting a sense of well-being. Seed stands apart from norm competitor behaviors by presenting itself with a clean, modern aesthetic and a focus on clear, direct messaging. # Product The featured product is Seed's DS-01® Daily Synbiotic, presented as a green capsule designed to make "pooping every day just got easier." The product is targeted towards individuals seeking to improve their digestive health and regularity. The ad highlights the product's USP as a solution for easier daily bowel movements. While the ad does not explicitly mention use occasions, it implies daily use for maintaining regular digestive function. The ad addresses a potential purchase barrier by directly stating the benefit of easier bowel movements, appealing to those who may experience discomfort or irregularity. # Visual style The ad's visual style is minimalist and clean, with a focus on simplicity and clarity. The editing style consists of a single static shot with smooth transitions in the text overlays. The production quality is polished, giving the impression of a high-end commercial. The pacing is slow and consistent, with a single cut. # Benefits - [object Object] # Features - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: A static shot of a single green Seed DS-01® Daily Synbiotic capsule is displayed against a blurred green background. The overlay text highlights the key benefit of easier daily bowel movements. The brand presents this benefit directly and plainly. The tonal cues are modern and clean.

# Ad summary Image ad for Seed DS-01 promoting easier daily bowel movements. The ad features a whiteboard with handwritten text stating, "Pooping Every Day Just Got Easier" and encourages viewers to "Try DS-01® Today," while a hand holds a green Seed DS-01® canister, all set against a beach backdrop. # Brand positioning Seed positions itself as a brand focused on digestive health, specifically promoting regularity and ease in bowel movements. The brand uses a playful and approachable tone, addressing a typically taboo topic in a lighthearted way. By featuring the product in a bright, natural setting (a beach), Seed potentially aims to normalize and destigmatize conversations around gut health. The focus on a single product, DS-01, suggests a specialized, science-backed approach to probiotics, setting it apart from more generic digestive health brands. The brand's positioning is functional, focusing on the tangible benefit of easier and more regular bowel movements. # Product The product featured is Seed's DS-01® Daily Synbiotic, presented in a dark green cylindrical canister with minimalist branding. The canister appears sleek and modern. The ad highlights the product's benefit of making 'pooping every day just got easier,' indicating that it supports regular bowel movements. The product is intended for individuals seeking to improve their digestive regularity and gut health. The ad directly addresses a common purchase barrier—difficulty or irregularity in bowel movements—by promising a solution for easier daily elimination. The use of the term “synbiotic” suggests that the product combines both prebiotics and probiotics. # Visual style The ad features a bright and casual visual style. The use of a whiteboard with handwritten text creates a sense of informality and approachability, contrasting with the sleek product packaging. The beach backdrop adds a natural, lifestyle element, suggesting the product can be part of a healthy, relaxed routine. The overall production quality is clean and well-lit, but not overly polished, giving it a relatable feel. The simple composition and clear messaging enhance scannability. # Hooks Headline: Pooping Every Day Just Got Easier # Benefits - [object Object] # Features - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] # Storyline - The whiteboard conveys a clear, straightforward message: 'Pooping Every Day Just Got Easier.' This statement presents the core benefit of the product in a casual, attention-grabbing way from the brand's perspective. - The call to action 'Try DS-01® Today' encourages immediate engagement and product trial. This is shared from the brand's perspective. - A hand holding the DS-01® canister reinforces the product's role in achieving easier bowel movements. This implies the customer can achieve easier bowel movements with the product, shared from the brand's perspective.

# Ad summary This image ad features a customer testimonial about Seed DS-01® Daily Synbiotic, emphasizing the noticeable difference when the product is discontinued. It highlights a 25% discount to encourage purchases. # Brand positioning Seed is presented as a brand focused on gut health, offering a daily synbiotic supplement, DS-01®, that stands out for its tangible impact. The brand emphasizes the benefits of its product through customer testimonials, highlighting its effectiveness. The brand positions itself as a science-backed, essential addition to daily health routines and clearly pushes against the common perception of gut health products being ineffective or unnoticeable, instead focusing on the value you get when you stop taking it. # Product Seed DS-01® Daily Synbiotic is a supplement presented as a daily essential for gut health. The product comes in a dark green container with 'Seed' and 'DS-01® DAILY SYNBIOTIC' printed on it (on-package label text). The supplement is for anyone looking to improve their gut health, as implied by the testimonial. The ad directly addresses a potential purchase barrier by using a testimonial that says the product is noticeably effective, reinforcing its value and worth. # Visual style The visual style is clean and minimalist, with a focus on the product and a testimonial. The layout is simple, and the color palette is limited to white, green, and clear glass, which gives a clean and clinical feel. # Hooks Headline: "I didn't fully appreciate the difference this made until I stopped taking it." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a customer testimonial from 'Vana P.' that states, 'I didn't fully appreciate the difference this made until I stopped taking it.' This testimonial is intended to convey that the product has a significant and noticeable impact, even if it's not immediately apparent while using it. The audience is experiencing the story from the customer's point of view. - The ad then presents the offer: 'Get 25% off DS-01® →', this is intended to entice the viewer to purchase, leveraging the positive testimonial. The offer is being presented from the brand's point of view.

# Ad summary This image ad uses a customer testimonial to promote Seed's DS-01® Daily Synbiotic supplement, specifically targeting bloating. The ad shows the product packaging, capsules, and a glass of water on a clean, tiled surface, emphasizing the product's impact by quoting a customer's realization after discontinuing use. # Brand positioning Seed is presented as a provider of scientifically-backed synbiotic supplements. The brand appears to prioritize functional benefits, such as reducing bloating, while also emphasizing the importance of consistent use to experience the full effects. Its positioning seems to target health-conscious individuals who appreciate tangible results and are willing to incorporate a daily supplement into their routine. # Product The product featured is Seed's DS-01® Daily Synbiotic, a supplement aimed at reducing bloating. It consists of green capsules, shown both inside a dark green jar and separately on a white surface, ready to be taken with water. The ad emphasizes the product's effectiveness in making a noticeable difference, particularly when its use is discontinued, suggesting it addresses a common issue and provides a tangible benefit. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The bright, even lighting and glossy surface create a modern and clinical feel. The color palette is limited to white, green, and clear glass, giving the ad a fresh and healthy vibe. The composition is balanced, with the product and props arranged neatly on the surface. # Hooks Headline: "I didn't fully appreciate the difference this made until I stopped taking it." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a quote from a customer named Vana P., who states, "I didn't fully appreciate the difference this made until I stopped taking it." This establishes the product's effectiveness from the customer's perspective, conveying the message that the product makes a noticeable difference in their well-being. - The ad then visually presents the Seed DS-01® Daily Synbiotic bottle, some of the capsules and a glass of water, emphasizing the daily routine aspect of taking the supplement. The product and water are shown in close proximity, subtly reinforcing the idea of consumption and ease of use. - A text overlay appears that says, "Bloat Less with DS-01®," connecting the product to a specific benefit. The use of an arrow implies further information or action, possibly directing the viewer to learn more about the product.

# Ad summary This ad features a billboard with the Seed brand and promotes the benefit of easier daily bowel movements. # Brand positioning Seed aims to occupy the space of a high-science, premium wellness brand, specifically focusing on probiotics and gut health. The brand presents itself as a straightforward and approachable solution to digestive health, avoiding overly clinical or technical jargon. It presents itself as a provider of products with a functional health outcome, specifically easier bowel movements. # Product The advertised product is Seed probiotics, designed to make daily bowel movements easier. The product itself is implied to be encapsulated in a green capsule, as depicted in the visual. The core selling point is relief from the common problem of irregular bowel movements. # Visual style The ad has a clean, minimalist style with a focus on clear messaging and product visibility. The production quality is high, resembling a professionally rendered image. The overall style is designed to be attention-grabbing and easily readable, suitable for outdoor advertising. # Hooks Headline: Pooping every day just got easier. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad grabs attention with a playful and direct message about easier bowel movements, aiming to normalize the topic and make it more approachable. The brand delivers the message, which aims to create a memorable and shareable moment, leveraging humor and a focus on a common, relatable experience.

# Ad summary This ad features Seed DS-01 Daily Synbiotic pills. The ad's headline states 'Pooping Every Day' written using scrabble tiles. The product is displayed on a white marble background. # Brand positioning The ad promotes Seed, a brand that positions itself in the wellness and health sector, specifically focusing on gut health. The brand presents itself as a provider of daily synbiotic supplements aimed at improving digestive regularity. By directly referencing and normalizing a taboo topic (pooping), Seed differentiates itself and directly speaks to customers who value straightforward discussions about personal wellness. # Product The ad features Seed's DS-01 Daily Synbiotic. The product is designed to function as a probiotic + prebiotic supplement. It is intended for daily use and is presented as a solution to promote regular bowel movements. The supplement comes in capsule form, packaged in a dark green container with minimalist branding. The ad invites potential customers to 'Try DS-01® Today'. # Visual style The ad features a clean, well-lit studio shot with a flatlay composition. The use of Scrabble tiles adds a playful, approachable touch. The product is prominently displayed against a clean marble background, enhancing the perception of health and wellness. # Hooks Headline: POOPING EVERY DAY # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] # Storyline - The ad displays the phrase 'POOPING EVERY DAY' spelled out using Scrabble tiles to catch attention with a humorous, relatable statement about gut health. The brand is speaking directly, to normalize the topic of bowel movements and create an open conversation around digestive wellness. - The Seed DS-01 Daily Synbiotic product is prominently placed to be viewed by the customer. The brand promotes its product as a solution for regular bowel movements. - A call to action, 'Try DS-01® Today' is displayed to encourage immediate engagement and purchase. The brand is inviting the viewer to try their synbiotic supplement.

# Ad summary This vertical video ad promotes Seed DS-01 Daily Synbiotic, emphasizing the benefit of easier daily bowel movements. The ad uses a visual of a Seed capsule moving through a cracked surface, followed by product shots of the bottle and capsules. Text overlays highlight the core message, and a call to action encourages viewers to try the product. # Brand positioning Seed is presented as a modern, science-backed brand focused on digestive health, particularly on making 'pooping every day just got easier.' The brand adopts a clean, minimalist aesthetic with a focus on functionality and ease of use. Seed positions itself in the market by addressing a basic, often unspoken, need with a direct and uncomplicated approach. It promotes a lifestyle of daily regularity and well-being, moving away from the traditional, complex narratives often associated with gut health products. # Product The ad features Seed DS-01 Daily Synbiotic, a product designed to facilitate easier daily bowel movements. It is presented in a dark grey, minimalist bottle. The ad shows the bottle opening, revealing capsules inside, which are also dark in color. The product is marketed to individuals who seek to improve their digestive regularity. The primary USP is its ability to simplify and improve daily bowel movements, addressing the common issue of constipation or irregularity. The product's design and branding convey a modern, scientific approach to gut health. # Visual style The ad has a polished, commercial aesthetic with clean lines and a minimalist approach. The editing style uses static shots and smooth transitions, creating a professional and uncluttered viewing experience. The production quality is high-end, supporting the brand's modern and scientific tone. The pacing is consistent at around 15 BPM, with cuts timed to subtle shifts in the music. The use of soft lighting and a simple color palette reinforces the brand’s clean and sophisticated image. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] # Storyline - 00:00–00:04 A single, black Seed capsule moves through what appears to be a cracked surface. - 00:04–00:06 The scene transitions to a close-up shot of a black Seed bottle with minimal branding. - 00:06–00:08 The bottle opens, revealing the capsules inside. - 00:08–00:12 The scene shows the bottle with a few capsules outside of it.

# Ad summary The image ad for Seed's DS-01 Daily Synbiotic starts by relating the idea of catfishing to more than just online dating. It then conveys the clinical validation for a probiotic on bloating and gas in healthy women and men. # Brand positioning Seed is presented as a science-backed, premium brand that prioritizes the health and well-being of its customers. It aligns with a lifestyle that values informed decisions about what one puts into their body, and promotes the importance of clinical validation in the supplement industry. The brand pushes against the norm of unsubstantiated health claims by emphasizing scientific research and rigorous testing, aiming to occupy the space of a trusted and reliable source of probiotics in the consumer's mind. # Product The product advertised is DS-01® Daily Synbiotic, a probiotic supplement designed for both women and men to combat bloating and gas. It is presented as clinically validated through a large clinical trial. Key details highlighted are that the clinical trial was double-blind, randomized, and placebo-controlled, which is described as the gold standard for research in human populations. The ad emphasizes the importance of this science-backed validation for anything ingested daily. It is clearly conveyed that this product is worth trying because it is not only a probiotic, but one that has undergone extensive clinical testing. # Visual style The ad has a clean and minimalist aesthetic, with a focus on product presentation and scientific messaging. It employs soft, natural lighting and a muted color palette. The composition is simple and the typography is modern and legible. The overall style is polished and professional, aligning with the brand's emphasis on science and quality. # Hooks Headline: Catfishing isn't just for online dating. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by drawing a parallel between 'catfishing' and what people ingest, with the intention of grabbing attention. This part of the story is told from the brand's perspective. - The ad then presents the idea that science matters, especially when it comes to products you are putting in your body. The intention of this message is to persuade the viewer to consider the validity of the product. This is presented from the brand's perspective. - Next, the ad goes into the specific details of the product's clinical validation, including the specifics of the trial. The intention is to demonstrate that the product has credible backing and is a legitimate solution. This is delivered from a third-person perspective as an informational message.

# Ad summary This image ad promotes Seed's DS-01 Daily Synbiotic supplement. The ad features the product packaging alongside a handwritten note and tagline. # Brand positioning Seed presents itself as a brand focused on science-backed probiotics and synbiotics, as evidenced by the focus on "daily synbiotic" and "probiotic + prebiotic supplement" on the packaging. The sleek, minimalist design of the packaging suggests a premium, modern brand that values simplicity and efficacy. Seed aims to occupy the space of a high-quality, scientifically formulated supplement, targeting health-conscious consumers. # Product The product advertised is Seed's DS-01 Daily Synbiotic, a probiotic and prebiotic supplement, designed for daily use. The product aims to make 'pooping every day just got easier'. The DS-01 Daily Synbiotic comes in a dark green container, containing 60 capsules for a 30-day supply. The ad addresses potential purchase barriers by implying that the product can improve digestive regularity. # Visual style The ad features a clean, minimalist style. The production quality appears to be high, with well-lit product photography and a simple background. The color palette is limited to dark green, white, purple, and the marbled white background, creating a visually cohesive and modern aesthetic. The handwritten note adds a touch of authenticity and approachability. # Hooks Headline: Pooping Every Day Just Got Easier # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Try DS-01® Today # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the visual of the DS-01 Daily Synbiotic container next to a handwritten note, immediately framing the product as a solution to digestive issues. The message conveys a casual, relatable tone from the perspective of a customer sharing their experience. - The inclusion of individual capsules beside the container aims to show the physical form and dosage of the product, providing a clear visual for the customer. - The ad concludes with a direct call to action, 'Try DS-01® Today', prompting the viewer to take immediate action, delivered from the brand's perspective.