How rem beauty Advertises on Meta

# Ad summary An ad for the new R.E.M. Beauty plumping lip gloss featuring a light-skinned woman with brown hair applying the lip gloss. # Brand positioning R.E.M. Beauty is presented as a brand that embraces perfection and simplicity in beauty. The brand seems to position itself as a high-quality brand. The brand aligns with a fun, expressive, and confident lifestyle. # Product The R.E.M. Beauty plumping lip gloss is designed to enhance the fullness of lips while providing a glossy finish. The product comes in a small, portable tube with a wand applicator. The ad emphasizes its quality, presenting it as a product that achieves perfection in lip care. The focus is on the immediate visual impact of plump, glossy lips. This product is for anyone who wants perfect lips. # Visual style The ad features a polished, commercial aesthetic with a focus on clear visuals. The editing style involves static shots. The ad maintains a consistent pacing with the video synced to the beat of the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad opens with a woman applying R.E.M. Beauty lip gloss while facing the camera.

# Ad summary A beauty creator showcases how to create an everyday glam eye look in under 60 seconds using the new R.E.M. Beauty eyeshadow quad in the shade Baby Doll. She applies eyeshadows from the palette and finishes the look with mascara. # Brand positioning R.E.M. Beauty presents itself as a brand that simplifies beauty routines and makes them more accessible. The brand emphasizes efficiency without compromising on quality, suggesting that consumers can achieve a glamorous everyday look quickly and easily. R.E.M. Beauty is positioned as a solution for those who find makeup application complicated or time-consuming, offering easy-to-use, high-quality products for everyday beauty. # Product The featured product is the R.E.M. Beauty eyeshadow quad in the shade Baby Doll. This eyeshadow palette consists of four coordinated shades, including matte and shimmer finishes. The creator highlights that the shadows are pigmented, buildable, talc-free, blendable, and velvety soft. The palette is designed for quick and easy application, with the tutorial demonstrating how to create a full eye look in under 60 seconds. The product claims to offer a simple and effective solution for achieving everyday glam with minimal effort. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style includes quick cuts to showcase the makeup application process. The pacing is consistent throughout the ad, with a focus on demonstrating each step clearly. The audio-visual sync is well-coordinated, with cuts and product actions timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Let me know if you want to see a tutorial using them both. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 - 00:00–00:07 The creator introduces the video by stating that she will create an everyday glam look in under 60 seconds using one eyeshadow palette. The message is that eyeshadow application doesn't have to take long or be complicated. The audience is experiencing this from the creator's perspective, conveyed through her direct address and promise of simplicity. The tone is enthusiastic and reassuring, setting up the tutorial. - 00:08–00:11 00:08–00:11 - 00:08–00:11 The creator introduces the new R.E.M. Beauty eyeshadow quad in the shade Baby Doll. The message is to showcase the specific product being used for the tutorial. The audience experiences this from the creator's perspective, highlighting the product and its availability. The tone is informative and positive, presenting the product as the key to achieving the promised look. - 00:12–00:16 00:12–00:16 - 00:12–00:16 The creator applies the shade "Sweetheart" all over the eye area as a base. The message is to start with a base color to prepare the eyelid. The audience experiences this from the creator's perspective, showing the first step in the makeup application process. The tone is instructional and practical, guiding the viewer through the steps. - 00:16–00:20 00:16–00:20 - 00:16–00:20 The creator adds the shade "Cookie" in the crease as a transition shade. The message is to define the eye crease for dimension. The audience experiences this from the creator's perspective, continuing the application process. The tone is instructional, providing further detail on how to build the eye look. - 00:21–00:37 00:21–00:37 - 00:21–00:37 The creator pauses to state that the eyeshadows are pigmented and buildable. The message is to highlight the quality and features of the eyeshadows. The audience experiences this from the creator's perspective, endorsing the product's performance. The tone is enthusiastic and testimonial, conveying satisfaction with the product. - 00:24–00:30 00:24–00:30 - 00:24–00:30 The creator applies the shade "Cold Brew" on the outer corner of the eye to add dimension and describes the texture of the shadows. The message is to create depth and highlight the smooth texture. The audience experiences this from the creator's perspective, demonstrating a technique for a more complex look and describing how the product feels. The tone is instructional and sensorial, emphasizing the makeup's feel on the skin. - 00:38–00:47 00:38–00:47 - 00:38–00:47 The creator applies the shade "Wink" on the eyelid using her finger. The message is to add a shimmer shade to complete the eye look. The audience experiences this from the creator's perspective, showcasing her preferred method of application. The tone is excited and personal, sharing a favorite step in the process. - 00:48–00:49 00:48–00:49 - 00:48–00:49 The creator finishes the look with mascara. The message is to complete the eye makeup with a final touch. The audience experiences this from the creator's perspective, demonstrating the full makeup routine. The tone is conclusive, showing the last step for the look. - 00:50–00:57 00:50–00:57 - 00:50–00:57 The creator displays the final eye look and asks for viewers' opinions and showcases another eyeshadow quad. The message is to gather feedback and promote other products. The audience experiences this from the creator's perspective, encouraging engagement and further purchases. The tone is friendly and promotional, opening up a conversation with the audience.

# Ad summary This ad showcases a close-up of a woman's face as she applies r.e.m. beauty's plumping lip gloss in the shade Fembot. # Brand positioning r.e.m. beauty, by Ariana Grande, is presented as a modern and innovative beauty brand. The brand aims to occupy a space in the consumer's mind that aligns with youthful trends and high-glam beauty standards. The brand uses a clean visual style and focuses on individual product benefits. The brand identity appears primarily functional, aiming to deliver immediate aesthetic results. # Product The featured product is r.e.m. beauty plumping lip gloss in the shade Fembot. It is a lip product that is applied directly to the lips with a wand applicator. The lip gloss itself appears shiny and has a visible shimmer. The product is explicitly "back in stock," suggesting high demand and limited availability, which may encourage a purchase. # Visual style The ad features a highly polished, close-up studio shot. The focus is on the product, with a clear emphasis on visual appeal and immediate impact. The style is designed to be attention-grabbing and to showcase the product's benefits clearly, which should work well on platforms like Instagram or TikTok. # Hooks Headline: back in stock # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a person's face, focusing on their lips, which are already coated in lip gloss. This is intended to immediately capture the viewer's attention with the product's visual effect, and the audience experiences the product's immediate aesthetic appeal from the customer's perspective. - Next, the lip gloss applicator is shown applying more product to the lips. The purpose is to highlight the product's application and texture, as seen from the customer's perspective. This is designed to showcase the ease of use and enhance the visual appeal of the product. - The ad concludes with text overlay indicating the product is "back in stock." This creates a sense of urgency, and the brand is speaking to the viewer, communicating the availability of a highly sought-after item, thereby encouraging immediate purchase.

# Ad summary A woman reviews the R.E.M. Beauty Starlet Lustrous Liquid Eyeshadow in the shade 'fembot,' demonstrating how it looks on her skin and how easy it is to apply and blend. She describes it as having a glossy lavender shimmer with a comfortable, crease-free, long-lasting, silky, and buildable formula. # Brand positioning R.E.M. Beauty, seemingly positioned as an accessible yet high-quality cosmetic brand, aligns with the aesthetic and values of its founder, Ariana Grande. This positioning suggests a youthful, contemporary, and inclusive beauty ethos. The focus on ease of application and comfortable wear pushes against the norm of complex or heavy makeup routines. The brand aims to capture the consumer's attention with products designed for both everyday use and more expressive looks, emphasizing a balance of functionality and emotional satisfaction. # Product The R.E.M. Beauty Starlet Lustrous Liquid Eyeshadow is a liquid-gel hybrid formula designed for easy application and comfortable wear. It is available in the best-selling shade 'fembot,' which features a glossy lavender shimmer. The eyeshadow is described as crease-free, long-lasting, silky, and buildable, making it suitable for all-day wear. This eyeshadow is for anyone who wants to achieve a shimmering eye look with minimal effort. # Visual style The ad has a natural, UGC-style aesthetic, with the model demonstrating the product in what appears to be a casual, home setting. The editing style is simple, with static shots and smooth transitions. The pacing is consistent, supporting the conversational and informative tone. The use of natural lighting enhances the product's shimmer and overall appearance. The R.E.M. Beauty logo appears at the end, reinforcing the brand's identity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action shop now at rembeauty.com # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a close-up shot of the product being swatched on the back of a hand. This visual introduction quickly establishes the product type and color. - 00:02–00:05 00:02–00:05 A close-up shot of the eyeshadow applied on the model's eyelids. This shot shows the visual effect of the eyeshadow. - 00:05–00:13 00:05–00:13 The model applies the eyeshadow to her eyelid using the applicator, followed by blending with her finger. This shot highlights the ease of application and blending. - 00:13–00:26 00:13–00:26 The model applies the eyeshadow to her other eyelid using the applicator and blending with her finger. This shot emphasizes product features, such as the liquid-gel hybrid formula, comfortable wear, crease-free, long-lasting, silky, and buildable. - 00:26–00:32 00:26–00:32 A final shot of the model with the finished eyeshadow, the R.E.M. Beauty logo appears with the tagline "shop now at rembeauty.com", followed by a shot of the product in her hand. The model recommends the product.

# Ad summary A creator demonstrates the application of R.E.M. Beauty's blush and highlighter stick in the shade Spicy. She emphasizes its blendability and buildable formula, describing it as a convenient option for everyday wear, travel, and on-the-go touch-ups. # Brand positioning R.E.M. Beauty aims to occupy a space in the consumer's mind as a brand that offers versatile and easy-to-use beauty products. The brand aligns with a lifestyle that values convenience and effortless radiance. The positioning is functional, emphasizing simplicity and ease of use. # Product R.E.M. Beauty's blush and highlighter stick, specifically in the shade Spicy, is a dual-purpose product designed for easy application and a radiant finish. It is a buildable formula for a sun-kissed effect in seconds and blends seamlessly into the skin. The product is for makeup users of any skill level looking for a convenient blush and highlighter option for everyday wear, travel, and on-the-go touch-ups. Its easy blendability eliminates the need for a brush. The product is available in six shades. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style uses quick cuts and smooth transitions. The pacing is consistent at around 30 cuts per minute. The audio and visuals are in sync, with the transitions and product actions timed to music and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop them now # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator shows off her radiant makeup look, then presents the blush and highlighter product. - 00:02–00:07 00:02–00:07 The creator applies the blush and highlighter stick to her cheek. - 00:07–00:23 00:07–00:23 The creator blends the blush and highlighter stick with her fingers, showing its seamless application and highlighting its radiant effect. - 00:23–00:27 00:23–00:27 The creator highlights the sun-kissed effect of the product. - 00:27–00:31 00:27–00:31 The creator applies more of the product to her cheek and continues to blend it with her finger. She describes it as having a buildable formula and shows the effect. - 00:31–00:36 00:31–00:36 The creator identifies the shade being used as 'Spicy', emphasizing its ability to bring life and color back into the face. - 00:36–00:41 00:36–00:41 The creator blends the blush and highlighter stick, noting how seamlessly it blends into the skin and how easy it is to work with, regardless of skill level. - 00:41–00:44 00:41–00:44 The creator says the product is perfect for everyday wear, travel, and on the go. She briefly fixes her hair to show how the blush looks with her hair styled down. - 00:44–00:47 00:44–00:47 The creator lists the product's convenience, such as not needing a brush, and showcases the end results by tossing her hair. - 00:47–00:52 00:47–00:52 The creator says the product comes in 6 gorgeous shades and tells the viewer to shop now.

# Ad summary A beauty influencer showcases r.e.m. beauty's Starlet Lustrous Liquid Eyeshadow in "Fembot." She raves about the glossy lavender shimmer and easy blendability, demonstrating the simple application process. # Brand positioning r.e.m. beauty, presumably from Ariana Grande, is presented as a modern cosmetics brand offering high-quality, easy-to-use makeup. The brand emphasizes both aesthetics and comfort, promoting products with a silky, buildable formula that lasts all day. The brand aims to occupy a space in the consumer's mind as a go-to for effortless, glamorous looks. # Product The r.e.m. beauty Starlet Lustrous Liquid Eyeshadow is a liquid-gel hybrid formula that delivers a glossy lavender shimmer. It is designed for easy application and blending, with a silky, buildable texture that is crease-free and lasts all day. The eyeshadow is comfortable on the eye and comes in the best-selling shade, "Fembot." # Visual style The ad has a polished UGC feel with natural lighting and a clean background. The editing style includes static shots, giving a calm and approachable vibe. The ad maintains a consistent pacing throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Add this to your cart # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by showcasing the r.e.m. beauty liquid eyeshadow in the shade "Fembot," while claiming that it's the prettiest eyeshadow she's ever used. The intention is to immediately grab the viewer's attention and establish the product's appeal. - 00:03–00:06 The creator opens the eyeshadow and applies some to the back of her hand to show the shade and shimmer. This is meant to give a closer look at the product's color and texture. - 00:06–00:10 The creator showcases the eyeshadow applied on her eye to show viewers what it looks like when it's fully applied. - 00:10–00:15 The creator applies the product to her eyelid directly from the applicator. The messaging highlights ease of use. - 00:15–00:18 The creator blends the eyeshadow with her finger, emphasizing how little effort it takes to blend. The tone is casual and friendly, positioning the product as fuss-free. - 00:18–00:26 The creator applies more of the eyeshadow and blends it with her finger. The additional application is meant to emphasize the buildability and ease of application. - 00:26–00:31 The creator adds more of the product to her eye to emphasize its buildable nature. She shares product features such as "silky" and "buildable" to add to the product's appeal. - 00:31–00:36 The creator ends by recommending the product while showing the r.e.m. beauty logo and URL on screen. The intention is to drive the viewers to add this product to their cart.

# Ad summary A woman with long, wavy hair demonstrates the multi-use capabilities of the Rumbie & Co Eclipse Blush and Lipstick. She emphasizes the hydrating ingredients of the product and the monochromatic look it creates. # Brand positioning Rumbie & Co is presented as a makeup brand that offers multi-use products that work as both blush and lipstick. It emphasizes simplicity by offering a two-in-one product for a monochromatic makeup look. The brand pushes against category norms of needing separate products and multiple steps in order to complete a makeup look. # Product The Rumbie & Co Eclipse Blush and Lipstick is a two-in-one product that functions as both a blush and a lipstick. It is described as super pigmented, long-wearing, and effortlessly blendable. It can be applied directly to the cheeks and blended with fingers or warmed up in the hand and applied with a brush. For the lips, it can be tapped on for a little color or swiped on for a bold look. The product is infused with jojoba, grape, and cocoa seed extract, making it super hydrating on the skin. # Visual style The ad has a casual aesthetic with natural lighting. The video appears to be shot with a smartphone camera. The editing style uses quick cuts between each shot. The cuts are not timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now and get your own Rumbie & Co Eclipse blush and lipstick. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter highlights that if a blush doubles as a lipstick, you're missing out. - 00:02–00:08 She then presents the Rumbie & Co Eclipse Blush and Lipstick and claims it's super pigmented, long wearing, and blendable. - 00:08–00:14 She explains different ways of using the product on the cheeks: swipe the product directly on your cheeks and blend with your fingers, warm it up in your hand and apply with a brush. - 00:14–00:18 She explains different ways of using the product on the lips: tap it on for a little color or swipe it on for a bold look. - 00:18–00:23 She explains that the product is infused with jojoba, grape, and cocoa seed extract, making it super hydrating on the skin. - 00:23–00:26 The presenter states that she loves the two in one because it makes for a beautiful monochromatic look. - 00:26–00:29 The presenter includes a call to action to shop now and get your own Rumbie & Co Eclipse Blush and Lipstick.

# Ad summary This image ad for r.e.m. beauty showcases their 'Love Spell' pigment, highlighting its long-wearing and playful nature for both day and night looks. The ad features a close-up of a model's face with the product applied, emphasizing its pigment and versatility. # Brand positioning r.e.m. beauty, by Ariana Grande, positions itself as a modern, playful makeup brand, aiming to create products that are versatile enough for both day and night looks. The brand seems to cater to a youthful demographic, likely those who admire Ariana Grande's style and are looking for makeup that is fun and easy to use. It occupies a space in the market that combines celebrity influence with accessible beauty, focusing on providing long-wearing, playful pigments that fit into the user's lifestyle. The brand aligns with values of self-expression and experimentation with makeup, breaking away from more traditional, overly serious beauty brands. # Product The featured product is a pigment from r.e.m. beauty, specifically the 'Love Spell' shade. This pigment is designed to be long-wearing and versatile, suitable for transitioning from day to night looks. It is intended for anyone looking to add a touch of playful color to their makeup routine, with the ad focusing on the pigment's usability and vibrancy. The ad addresses potential purchase barriers by highlighting its longevity and adaptability, suggesting it's a practical addition to any makeup collection. The pigment is shown applied to the model's face, indicating it can be used as a blush or eyeshadow. # Visual style The ad has a polished, professional quality, with a focus on showcasing the makeup product. The color palette is soft and romantic, dominated by pinks and golds. The close-up shot emphasizes the model's skin and the product's texture. The lighting is soft and diffused, creating a flattering effect. The layout is simple and clean, with text layered over the image in a clear and legible font. Overall, the visual style is designed to be eye-catching and appealing, drawing the viewer's attention to the product and its features. # Hooks Headline: long-wearing playful pigment to go from day to night # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the r.e.m. beauty brand and the 'Love Spell' product name, setting the stage for what's being advertised. The brand is introducing their product. The perspective is from the brand. - The ad then transitions to a close-up of a person's face, showing the 'Love Spell' pigment applied, demonstrating how it looks on the skin. The ad highlights the pigment's vibrancy and how it enhances the model's features. The perspective is from the customer. - The ad highlights the key features of the product. The brand is telling the customer what the product features are to persuade them to make a purchase. The perspective is from the brand.

# Ad summary The ad showcases a young woman applying r.e.m. beauty products to her face inside a vehicle, demonstrating the brand's blush and lip gloss. # Brand positioning r.e.m. beauty is positioned as a makeup brand that is accessible and easy to use, as demonstrated by the simple product applications shown in the ad. The brand aligns with a modern and youthful lifestyle. The ad focuses on creating a natural look while on-the-go, ignoring the norms of highly curated, studio-lit beauty content. The brand is both functional (providing makeup products) and emotional (enhancing beauty and confidence with minimal effort). # Product The ad features two r.e.m. beauty products: the blush stick and lip gloss. The blush stick is shown as a compact, easy-to-apply product with a twist-up applicator. The lip gloss comes in a clear tube with a wand applicator, designed to add shine and color to the lips. Both products are for anyone looking for a quick, easy way to enhance their natural beauty. The ad implies these products are worth trying because they are convenient and can be used anywhere, like in the car, allowing for effortless touch-ups. # Visual style The ad has a casual, UGC feel, as if it was filmed on a phone in natural light. The editing is quick and uses jump cuts, maintaining a fast pace that matches the music. This style makes the ad feel authentic and relatable, as though a friend is sharing a quick beauty tip. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The woman applies blush to her cheek using a blush stick. - 00:01–00:07 The woman holds up the r.e.m. beauty products, displaying the blush stick and lip gloss. - 00:07–00:15 The woman applies more blush to her face and blends it in with her fingers. - 00:17–00:27 The woman then blends more of the product in with a brush and applies to the forehead and nose. - 00:27–00:50 The woman is shown with a layer of blush on her face and then applies the r.e.m. beauty lip gloss to her lips. - 00:50–00:59 The woman smiles and shows off her finished look.

# Ad summary A woman with medium-dark skin demonstrates how to use a Rems Beauty cheek and lip stick. She applies the product to her cheeks with the stick, and then blends it with a brush. Next, she uses the same brush to dab product on the tip of her nose and then uses her finger to dab product on her lips. # Brand positioning Rems Beauty presents itself as a makeup brand that values simplicity and convenience. The brand offers multi-use products, allowing customers to achieve a full makeup look with fewer items. It aligns with a modern, minimalist aesthetic, focusing on essential products that can be used for multiple purposes. Rems Beauty appears to be pushing against the norm of complex, multi-step makeup routines, offering a functional solution for those who seek efficiency and effortless beauty. # Product The Rems Beauty Eclipse Cheek and Lipstick is a multi-use product designed for adding color to the face. It is available in the shade Broadway Baby. The product comes in stick form, with a small round ball of pigment at the top. The product is designed to be swiped on and then blended. It can be used on the cheeks for blush, on the nose for a touch of color, and on the lips as a lipstick. The product is described as super pigmented and super blendable. The ad conveys that it is a convenient way to achieve an effortless makeup look. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style consists of quick cuts, keeping the pace consistent throughout. The production quality is high-end, aiming for a professional yet relatable tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with a woman holding a cheek and lip stick. - 00:03–00:04 The woman applies the product to her cheek. - 00:04–00:12 The woman blends the product in with a makeup brush. - 00:12–00:16 The woman applies the product to her nose and lip using the same makeup brush.

# Ad summary A woman demonstrates how to apply r.e.m. beauty Starlet Lustrous Liquid Eyeshadow in best-selling shade fembot. She applies it, blends it with her finger, and describes the product’s qualities. She encourages viewers to add it to their cart. # Brand positioning R.E.M. Beauty is presented as an accessible, high-quality makeup brand that emphasizes ease of use and comfort. The brand aligns with modern beauty trends and caters to individuals seeking effortless glam. It appears to push against overly complicated makeup routines, positioning itself as a go-to for simple yet effective products. # Product The featured product is r.e.m. beauty Starlet Lustrous Liquid Eyeshadow, specifically in the best-selling shade “fembot.” It is a shimmery lavender eyeshadow with a glossy finish, formulated as a liquid-gel hybrid. The liquid eyeshadow is said to be easy to apply and blend. It is meant to be comfortable on the eyes, crease-free, silky, buildable, and long-lasting for all-day wear. # Visual style The ad features a bright, clean, and polished aesthetic. It has a UGC feel due to the selfie-style, but the lighting and makeup are professionally done. The editing is smooth with static shots, and the pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action add this to your cart # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a close-up of the product already applied to the eye. - 00:03–00:08 00:03–00:08 The woman applies the product to her eyelid using the applicator, while emphasizing that it is easy to apply. This is from the customer’s perspective, showing first-hand how simple the product is to use. - 00:08–00:10 00:08–00:10 She blends the product using her finger, highlighting that it takes no effort to blend, demonstrating ease of use from the user’s point of view. - 00:11–00:22 00:11–00:22 She applies more of the product to her eye, emphasizing its liquid gel hybrid formula and stating that it is comfortable, crease-free, silky, buildable, and will last all day. This part of the ad is from the brand’s perspective through the voice of an influencer, highlighting the product's quality and long-lasting effect. - 00:23–00:29 00:23–00:29 She urges the viewers to add the product to their cart, signaling a direct call to action from the brand’s perspective.

# Ad summary This ad features a woman in a car applying different shades of R.E.M. Beauty lip gloss. She applies the lip gloss and poses with it for the camera. # Brand positioning R.E.M. Beauty appears to be positioned in the market as a modern makeup brand. The brand offers a range of lip glosses with various shimmery shades. The brand does not appear to be pushing against or ignoring any category norms. # Product The product featured in this ad is the R.E.M. Beauty lip gloss. This product is a shimmery lip gloss that comes in four shades of pink, clear/white, purple, and red. The lip gloss comes in a clear plastic tube with a silver twist cap. The R.E.M. Beauty logo is on the front of the tube. # Visual style The ad has a UGC feel and a quick editing rhythm. The production quality appears to be filmed with a smartphone camera. The pacing is consistent. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holds four tubes of lip gloss up to the camera. The camera zooms in so the audience can see the shades. - 00:02–00:07 00:02–00:07 The woman is shown applying the pink R.E.M. Beauty lip gloss to her lips. She holds the product up to the camera to show the audience. - 00:08–00:14 00:08–00:14 The woman is shown applying the white/clear R.E.M. Beauty lip gloss to her lips. She holds the product up to the camera to show the audience. - 00:15–00:21 00:15–00:21 The woman is shown applying the pink R.E.M. Beauty lip gloss to her lips. She holds the product up to the camera to show the audience. - 00:21–00:27 00:21–00:27 The woman is shown applying the purple R.E.M. Beauty lip gloss to her lips. She holds the product up to the camera to show the audience. - 00:27–00:29 00:27–00:29 The woman holds up all four tubes of lip gloss and smiles at the camera.

# Ad summary An advertisement for About-Face makeup's pearl eye paint. A woman shows off the product, applies it to her eyelid, and then blends it in with her finger. The woman continues the process with white paint on her lower lash line. # Brand positioning About-Face is presented as a modern and innovative makeup brand that encourages creative self-expression. The brand appears to target beauty enthusiasts who enjoy experimenting with bold and unique looks. By showcasing a product like pearl eye paint, the brand aligns itself with artistic makeup trends, positioning itself in the market as a go-to for individuals seeking to stand out and express themselves through makeup. # Product About-Face's Pearl Eye Paint is a creamy, iridescent eye color designed for creative makeup looks. The product comes in a small, clear tube with a white cap and applicator wand. Its USP is its ability to be applied directly and blended with a finger, allowing for easy and precise application. Shown in the ad are a shimmery lavender and a matte white paint, both of which can be worn on the eyelid, lower lash line, or inner corner of the eye. The ad addresses the purchase barrier by demonstrating the easy application process, making the product appear accessible to makeup novices as well as experts. # Visual style The ad has a UGC feel, filmed with natural lighting. The editing features quick cuts that emphasize the pace. The production quality is simple, giving it a casual tone. The visuals are consistently center-framed, which keeps the focus on the woman and the product. The pacing is consistent, with cuts timed to the music beats, creating a rhythmic feel. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a woman holding up an About-Face Pearl Eye Paint product to the camera. - 00:01–00:02 The woman opens the product and pulls out the applicator. - 00:02–00:03 The woman applies the pearl eye paint to her eyelid. - 00:03–00:05 The woman blends the paint onto her eyelid with her finger. This moment conveys the paint's easy application and blendability. - 00:05–00:07 The woman applies the white eye paint to her lower lash line. - 00:07–00:09 The woman blends the white eye paint in with her finger. - 00:09–00:13 The woman holds the product up to the camera again and smiles, showing the viewer the final look she achieved. The angle shifts to showcase her face and demonstrate the final look.

# Ad summary A woman with neutral makeup and short dark hair applies a glittery liquid eyeshadow product to her eyelids while speaking directly to the camera. She recommends the product and demonstrates how to use it. # Brand positioning R.E.M. Beauty is presented as a brand that empowers its customers to express themselves through makeup and beauty products. The brand seems to position itself with a focus on high-quality products, with innovative liquid eyeshadows, and is geared towards consumers who seek a touch of glamour and self-expression in their makeup routine. # Product The advertised product is R.E.M. Beauty's liquid eyeshadow, specifically the "Horoscope" shade, described as one of the most beautiful eyeshadows ever seen. It’s designed to be easy to apply with just a finger for tapping it onto the eyelids. The liquid eyeshadow is presented as having a mesmerizing, glittery, iridescent effect that stays all day. The product is portrayed as being highly pigmented, allowing for buildable intensity with a second layer. # Visual style The ad has a casual, selfie-style aesthetic, giving it a UGC feel. It appears to be shot in natural light, emphasizing authenticity over polished commercial production. Editing is minimal with static shots. The overall pacing is relaxed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Seriously, don't walk, run for you to get one of these too. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator applies a glittery liquid eyeshadow product to her eyelids. - 00:04–00:09 00:04–00:09 The creator says that the shade is "Horoscope" one of the liquid eyeshadows from R.E.M. Beauty. - 00:09–00:16 00:09–00:16 The creator applies the eyeshadow to her eye and says that she has no words to describe how pretty it is. - 00:16–00:26 00:16–00:26 The creator says that the product is easy to apply and you just need your finger to tap all over your eyelids. She says that it's so easy. - 00:26–00:35 00:26–00:35 The creator states that she loves glitter and applies a second layer of eyeshadow. She emphasizes that it doesn't increase at all, and she is obsessed. - 00:35–00:47 00:35–00:47 The creator states that Ariana doesn't play with pigment. She shares that the iridescent top shade takes a few seconds to dry but will stay all day. - 00:47–00:58 00:47–00:58 The creator holds up the liquid eyeshadow product and asks how this doesn't convince you to get right away. She states that if you love this shade as much as she did, imagine when you see all the shades they have. She tells the audience to run to get one of these too.

# Ad summary This ad promotes r.e.m. Beauty Starlight Liquid Eyeshadows through a demo showcasing two shades, highlighting their pigmentation, blendability, longevity, and shimmer. # Brand positioning r.e.m. Beauty is presented as a brand that creates innovative and high-quality makeup products. The brand is positioned as desirable, trend-focused, and focused on ease of use. The ad promotes the liquid eyeshadows, implying that the brand focuses on delivering eye makeup that is easy to apply, highly pigmented, and long-lasting. The brand aligns with the current consumer trend of high-performing makeup. # Product The r.e.m. Beauty Starlight Liquid Eyeshadows are presented as a liquid-gel hybrid eyeshadow. They are marketed toward makeup users who want a highly pigmented, blendable, and long-lasting eyeshadow. Key features highlighted are the eyeshadows' gorgeous velvet texture, super pigmentation, blendability, and all-day wear. The ad addresses the purchase barrier of eyeshadow creasing or transferring, emphasizing that these eyeshadows do not crease or transfer. The eyeshadows come in a small glass bottle with a white cap and applicator. The demonstrator displays the shade "Horoscope," describing it as stunning. # Visual style The ad has a polished, UGC-feel with natural lighting. The editing style includes quick cuts between shots of the product and the person applying it. The production quality suggests a hybrid approach, combining elements of a polished commercial with a user-generated content feel. The pacing is moderate, with cuts timed to the music. The colors are light and airy. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If you haven't tried out this eyeshadow yet, you absolutely need to. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a shot of the creator applying eyeshadow on her eyelid with a brush. This aims to draw the viewer in by showing how the product looks when applied. - 00:01–00:05 00:01–00:05: The creator presents two bottles of r.e.m. Beauty Starlight Liquid Eyeshadows and states that they are her latest hyperfixation. Then, she shows a bottle up close. This highlights the product and introduces it to the viewer. - 00:05–00:09 00:05–00:09: The creator applies the eyeshadow to her eyelid using the applicator. This step is intended to demonstrate how easy the product is to apply and blend. - 00:09–00:14 00:09–00:14: The creator displays another shade of eyeshadow and states that it is her favorite, calling it "stunning". This emphasizes the quality and appeal of the product and encourages the viewer to want it. - 00:14–00:18 00:14–00:18: The creator demonstrates applying the second shade of eyeshadow to her eye. This reinforces the ease of application. - 00:18–00:22 00:18–00:22: The creator compliments the shimmer of the product on her eye. This highlights the desired outcome of the eyeshadow. - 00:22–00:25 00:22–00:25: The creator states that the eyeshadow does not crease or transfer and lasts all day. She poses with the product, smiling, to demonstrate the quality and encourage viewers to try the product. - 00:25–00:28 00:25–00:28: The creator directly addresses the viewer, stating that if they have not tried this eyeshadow, they absolutely need to. This ends the ad with a clear call to action.

# Ad summary A woman with pink eyeshadow, blush and lipstick shows how she goes from pink eyeshadow to shimmery pink eyeshadow using R.E.M. Beauty Starlet Liquid Eyeshadow in the color Siren. # Brand positioning R.E.M. Beauty is presented as a brand that creates easy-to-use makeup products that are high-performing. The brand offers products that are accessible, quick to apply, and effective, and that elevate a person's makeup look. The brand seems to value simplicity and efficiency in makeup application, pushing against the norm of complicated or time-consuming routines. # Product The featured product is the Starlet Liquid Eyeshadow from R.E.M. Beauty in the shade Siren. It is a liquid eyeshadow with shimmer. It is designed for easy application and can be applied using the applicator and then blended with fingers. It provides full pigment in just one swipe. According to the ad, it is a liquid eyeshadow that is easy to apply and provides full pigment. # Visual style The ad has a polished commercial aesthetic with a focus on showcasing the makeup application process in detail. It features close-up shots, smooth transitions, and a clear focus on the product. The pacing is moderate, with cuts timed to highlight key steps in the makeup routine. The lighting is bright and even, providing clear visibility of the product and the woman's features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins by showing her face with pink eyeshadow on. - 00:01–00:06 She introduces the product she uses to create the elevated look she is about to show. - 00:06–00:09 The creator demonstrates how to apply the liquid eyeshadow to her eyelid and blend it with her finger. - 00:09–00:10 The creator emphasizes how easy the product is to use. - 00:10–00:14 The creator re-applies the product to the other eye and blends it with her finger. - 00:14–00:17 The creator emphasizes that the product is worth trying.

# Ad summary A woman demonstrates the R.E.M. Beauty liquid eyeshadow in the shade Horiscope, showing how easy it is to apply and blend. She highlights that the product lasts all day and has no fallout. # Brand positioning R.E.M. Beauty aims to position itself as a high-performing, easy-to-use makeup brand. The brand appeals to beauty enthusiasts who value both quality and convenience in their makeup routine. The brand does not push against any competitor behavior and is functional in its product design. # Product R.E.M. Beauty's liquid eyeshadow is a shimmery, pigmented eyeshadow designed for easy application and blending. The featured shade, Horiscope, is described as a favorite shade. The product is formulated to be long-lasting with no fallout. Its USP is its ease of use and long-lasting wear, allowing for a simple yet effective eyeshadow look. The product is for those who struggle to do eyeshadow, and it is used for a quick application. # Visual style The ad has a polished, commercial feel, with a focus on showcasing the product and its application. It uses natural lighting and has smooth transitions. The pacing is moderate, with cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Find your perfect shade at rembeauty.com # Point of view - [object Object] # Storyline - 00:00–00:07 The creator shows the R.E.M. Beauty liquid eyeshadow product and states she will show the viewer how to achieve her eye look. - 00:07–00:10 00:07–00:10 The creator applies the product swatch on her hand to show the shade and pigment. This builds on the previous moment by visibly demonstrating the specific shade being used. - 00:10–00:17 00:10–00:17 The creator applies the product directly to her eyelid, blends it in, and explains how the formula sets nicely and lasts all day. This builds on the previous demonstration by showing the viewer how to use the product and what the results are. - 00:17–00:22 00:17–00:22 The creator highlights the benefit of no fallout and encourages viewers to find their perfect shade on rembeauty.com. The moment progresses by wrapping up the demonstration and telling the viewer how and where to purchase.

# Ad summary A creator demonstrates how to apply the Labcoat gloss topper to her eyelids to create a shimmery eyeshadow look. # Brand positioning The ad presents Labcoat as a creator-friendly brand that is breaking makeup category norms by making their product multi-purpose. The brand is positioned as offering beauty products that allow customers to experiment and take advantage of the high-quality ingredients offered. # Product The Labcoat gloss topper is a translucent gloss with silver shimmer specks designed for use as a lip or eye product. The applicator is a short, flat paddle for even application and precise placement. The glass bottle is clear with a white lid. # Visual style This ad has a clean and polished aesthetic with a UGC feel. It is shot in natural light with minimal editing. The pace is slow and steady, with no quick cuts. The visuals are synced with the soft and simple music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator holds the product and displays it in front of her face. - 00:05–00:08 The creator removes the applicator from the tube and applies it to the back of her hand to show the product's texture. - 00:08–00:12 The creator applies the gloss topper to her eyelid. - 00:12–00:14 The creator blends the product into her eyelid with her finger. - 00:15–00:17 The creator applies more gloss to her eye. - 00:17–00:19 The creator blends the product into her eyelid with her finger. - 00:19–00:23 The creator applies the product to her other eyelid and blends it in with her finger. - 00:23–00:28 The creator holds the product and displays it in front of her face.

# Ad summary This ad features a woman showcasing Auri's Beauty Starlite liquid eyeshadow, highlighting its stunning, glossy, and easy-to-blend qualities. # Brand positioning Auri's Beauty is positioned as a brand offering accessible luxury in the beauty space, with products like the Starlite liquid eyeshadow designed to be both stunning and easy to use. The brand values simplicity and comfort, providing high-quality cosmetics that fit seamlessly into the daily routine of beauty enthusiasts. The brand is focused on products that enhance natural beauty with a touch of shimmer and gloss without requiring extensive effort or expertise. This positioning leans into emotional benefits, promising to make users feel beautiful and confident through effortless application and long-lasting wear. # Product The Auri's Beauty Starlite liquid eyeshadow in the shade Famba is a liquid gel hybrid formula designed for easy application and comfortable wear. It features a glossy lavender shimmer that enhances the eyes with a touch of color and shine. The eyeshadow is marketed for its ease of blending, crease-free formula, and long-lasting wear, promising all-day comfort and beauty. It’s portrayed as silky, buildable, and suitable for anyone looking for a quick and effortless way to add shimmer to their look, with a key USP being its user-friendly application process. # Visual style The ad has a polished, natural aesthetic with a focus on showcasing the product in a clear and appealing way. The lighting is natural, and the editing is smooth with quick cuts to maintain a steady pace. The production quality is high, giving it a commercial feel, and the cuts align with the voiceover to emphasize key points. The cuts per minute are approximately 20. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Add this to your cart. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman shows her finished eye makeup look. - 00:03–00:05 The woman presents the eyeshadow and says that she needs to show it to the viewer. - 00:06–00:09 The woman states the brand, Auri's Beauty, the product name, Starlite Liquid Eyeshadow, and the shade name, Famba. - 00:10–00:13 The woman describes the eyeshadow as having a glossy lavender shimmer to it. - 00:13–00:21 The woman applies the eyeshadow to her eye. She says that it's really easy to apply and blend. - 00:21–00:27 The woman reapplies the eyeshadow to her eye. She says that it has a liquid gel hybrid formula and that it's really comfortable and crease free. - 00:29–00:33 The woman reapplies the eyeshadow to her eye. She says that it's silky and buildable. - 00:33–00:39 The woman emphasizes adding this product to the viewer's cart.

# Ad summary A creator is showing off her lip combo with the R.E.M. Beauty Glossy Balm in the shade Cotton Candy and in the shade Fambot. # Brand positioning REM Beauty is presented as a brand specializing in high-quality lip products. The focus is on the unique Glossy Balm, emphasizing its hydrating, non-sticky formula and high-shine finish. The brand highlights its ability to provide a perfect pink color that complements individual pH levels, adding a personalized touch. By showcasing limited availability and high demand, REM Beauty positions itself as a trendy and coveted brand, appealing to consumers seeking both functional and aesthetic benefits in their lip products. # Product The featured product is the REM Beauty Glossy Balm, specifically in the Cotton Candy shade, which the creator mentions has been sold out in stores and on TikTok for months. The Glossy Balm is described as hydrating and non-sticky, providing a high-shine glossy finish. The Cotton Candy shade goes on as a pale blue but adapts to the pH of the body to create a perfect pink color. Additionally, the creator tops the Cotton Candy shade with the Fambot shade, noting how gorgeous the lip combo is together. It smells and tastes like cotton candy. The product is for consumers looking for hydrating, non-sticky lip glosses with a customizable pink color and a cotton candy flavor. # Visual style The ad has a polished commercial style. There are quick cuts and smooth transitions. The aesthetic is clean and bright with natural lighting. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab it before it's gone again. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator announces that R.E.M. Beauty Glossy Balm in the shade Cotton Candy is back in stock and mentions it has been sold out for months. - 00:08–00:16 She applies the product, showcasing its pale blue color, and explains it adapts to the pH of the body for a perfect pink color. - 00:17–00:26 She highlights that the Glossy Bombs are hydrating and non-sticky while providing a high-shine finish, and describes the Cotton Candy scent and flavor. - 00:27–00:36 She tops it with another shade and says how gorgeous the lip combo is together. - 00:36–00:41 She urges viewers to grab it before it sells out again and loves how the combo looks.