How Rare Beauty Advertises on Meta

# Ad summary This ad highlights the Rare Beauty foundation, emphasizing its self-priming and setting properties, and buildable coverage for a natural matte finish. # Brand positioning Rare Beauty is presented as a brand focused on delivering natural-looking makeup that enhances the user's true self. It promotes simplicity and ease of use with products like the True to Myself Natural Matte Longwear Foundation, which offers self-priming and setting features. The brand aims to occupy a space that values authenticity and effortless beauty, potentially pushing against the norms of complex, multi-step makeup routines. # Product The advertised product is Rare Beauty's True to Myself Natural Matte Longwear Foundation, designed for individuals seeking a natural matte finish with buildable medium to full coverage. It is highlighted as being self-priming and self-setting, streamlining the makeup application process. The foundation appears to cater to those who desire long-wearing makeup that simplifies their routine, addressing the purchase barrier of time-consuming application processes. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and minimal design. The visual motifs include a focus on product close-ups and clear typography integration. The image treatment includes soft lighting and background removal, enhancing the product's visibility and scannability in-feed. This creates a high-design, native feel that is intended to capture attention and communicate quality. # Hooks Headline: NEW TRUE TO MYSELF NATURAL MATTE LONGWEAR FOUNDATION # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of two bottles of Rare Beauty foundation, immediately introducing the product being advertised. This aims to capture the viewer's attention and highlight the product's packaging and form factor from the brand's POV. - The ad follows up by listing the foundation's features: self-priming, buildable medium to full coverage, and self-setting. This list serves to convey the product's benefits and convenience in the voice of the brand. - The ad ends with the 'Rare Beauty' brand name at the bottom of the frame on the lower half of each bottle. This reinforces brand recognition and product association in the brand's POV.

# Ad summary An ad for Rare Beauty's NEW True to Myself Natural Matte Longwear Foundation. The ad features Selena Gomez applying the foundation to her face with a brush, and a close-up shot of the product. # Brand positioning Rare Beauty is positioned as an inclusive and accessible beauty brand. The brand promotes authenticity, natural beauty, and self-acceptance through its product offerings and messaging. Rare Beauty seems to ignore the norm of heavy makeup and promotes a more natural look. # Product The featured product is Rare Beauty's NEW True to Myself Natural Matte Longwear Foundation. The product is designed to provide a natural matte finish with long-lasting wear. The foundation is for anyone looking for a natural look. # Visual style The ad has a clean and polished aesthetic. The lighting is soft and diffused. The color palette is neutral and calming. # Hooks Headline: NEW TRUE TO MYSELF NATURAL MATTE LONGWEAR FOUNDATION # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand name and product name to showcase the release of a new product. The intention is to make the audience aware of the new product release from a brand that they may already recognize. - The next beat features a celebrity applying the product to her face. This serves to demonstrate the product's ease of use. The audience is seeing it from the perspective of someone using the product. - The final beat shows a close-up of the product to showcase the product and brand. The brand is speaking directly to the audience and encouraging them to make a purchase.

# Ad summary Selena Gomez talks about the Rare Beauty foundation and its 3-in-1 formula that primes, sets, and makes getting ready so much easier. # Brand positioning Rare Beauty, founded by Selena Gomez, aims to disrupt the beauty industry by promoting self-acceptance and challenging unrealistic standards of perfection. The brand seeks to occupy a space in the consumer's mind that values individuality and inner beauty over external validation. Rare Beauty aligns with values of inclusivity, authenticity, and social consciousness. It rejects the notion that makeup is about covering up flaws, instead positioning it as a tool for self-expression and enhancing one's natural features. The brand emphasizes functional performance, comfort, and simplicity, creating products that feel good to wear all day. # Product The Rare Beauty foundation is presented as a 3-in-1 formula that primes, sets, and acts as a foundation. Selena Gomez describes it as lightweight, comfortable, and long-lasting, designed to make getting ready easier. The foundation is meant for those who want makeup that gets better as the day goes on, not heavier or patchy. It aims to provide a natural, comfortable feel throughout the day. # Visual style The ad has a polished, commercial feel with natural lighting. It is shot selfie-style, which adds a personal and authentic touch. The editing is minimal with static shots, creating a clean and straightforward presentation. The pacing is consistent, matching the conversational tone of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Selena Gomez starts the video by holding the Rare Beauty foundation and introducing the product. - 00:01–00:07 She explains that she wanted to create a foundation you actually feel good wearing all day, and explains that it's lightweight, comfortable and long lasting. - 00:08–00:13 Selena states she loves makeup that gets better as the day goes on, not heavier or patchy. - 00:13–00:18 Selena notes that's why they made this 3-in-1 formula that primes itself, sets itself and makes getting ready easier. - 00:19–00:23 She states she can't wait for the viewers to try the foundation, because it's what she is wearing. Selena ends the video by telling the viewers it's so nice.

# Ad summary This ad promotes Rare Beauty's brow gel. The ad features a woman who shares that she saw Selena Gomez using the brow gel and immediately ran to Sephora to purchase it. She demonstrates how to use the product and shares that it keeps her brows in place all day long and never gets crunchy or flaky. # Brand positioning Rare Beauty is presented as a celebrity-endorsed makeup brand, specifically associated with Selena Gomez. The brand aims to occupy a space in the consumer's mind as a go-to for trendy, high-performance beauty products. The brand aligns with a modern, youthful, and beauty-conscious lifestyle. The brand's positioning is both functional, promising long-lasting hold and a non-flaky formula, and emotional, leveraging the aspirational appeal of Selena Gomez. # Product The Rare Beauty brow gel is a makeup product designed to keep eyebrows in place all day long. It is applied using a small brush applicator. The product is for anyone looking to maintain well-groomed eyebrows without the product becoming crunchy or flaky. The ad highlights that the product keeps brows in place all day long and never gets crunchy or flaky. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a split screen of the creator and Selena Gomez. The creator states that she saw Selena Gomez use the brow gel and immediately ran to Sephora to purchase it. This is intended to grab the viewer's attention by leveraging the popularity of Selena Gomez and creating a sense of urgency and FOMO. The perspective is from the creator, sharing her initial reaction and motivation for buying the product. The tone is enthusiastic and relatable. - 00:05–00:12 00:05–00:12: The creator demonstrates how to use the brow gel, applying it to her eyebrows. She states that it literally keeps her brows in place all day long. This is intended to show the product in action and highlight its key benefit of long-lasting hold. The perspective is from the creator, demonstrating the product's ease of use and effectiveness. The tone is informative and practical. - 00:12–00:14 00:12–00:14: The creator shows a before and after of her eyebrows, highlighting the difference the product makes. This is intended to visually demonstrate the product's effectiveness and create a sense of desire. The perspective is from the creator, showcasing the transformation and results. The tone is excited and impressed. - 00:14–00:20 00:14–00:20: The creator applies the brow gel again and states that the best part is that it never gets crunchy or flaky. She then runs her fingers through her hair to show that it does not flake. This is intended to address a common pain point with brow gels and further emphasize the product's benefits. The perspective is from the creator, providing a solution to a common problem and reinforcing the product's value. The tone is reassuring and confident.

# Ad summary This ad promotes Rare Beauty's Soft Pinch blush in the shade 'Grateful' by highlighting its long-lasting value and minimal product usage. A creator shares her personal experience of using the blush daily for over two years, emphasizing its affordability and the small amount needed for each application. She humorously admits to using more product than necessary due to 'blush blindness'. # Brand positioning Rare Beauty, as presented in the ad, positions itself as a brand offering high-value, long-lasting makeup products. It aligns with a practical, value-driven consumer who appreciates products that offer extended use and affordability. The brand seemingly pushes against the norm of frequently repurchasing makeup by highlighting how a single product can last for an extended period. This suggests a focus on simplicity and cost-effectiveness rather than fleeting trends or extravagance. # Product The Rare Beauty Soft Pinch blush is a liquid blush, specifically in the shade 'Grateful'. The ad highlights that only one or two dots are needed for each application, emphasizing its concentrated formula and the product's overall long-lasting value. The product comes in a small bottle with a rounded silver top and a doe-foot applicator. The ad states the product's longevity by noting it is suitable for daily use for more than 2 years, which equates to 730 days. The ad addresses the purchase barrier of cost by suggesting the product usage breaks down to about 3 cents a day, suggesting it is 'basically free'. # Visual style The ad has a UGC feel with polished elements. The editing is a mix of quick cuts and static shots. The production quality is high, but maintains a casual, relatable tone. The color palette is soft, with pink and red hues dominating. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video starts by showing the product bottle being held up close. - 00:00–00:03 The narrator introduces the topic by stating she finally finished a bottle of Rare Beauty Soft Pinch blush in the shade 'Grateful', setting the stage to discuss her experience with the product. The narrative is told from the creator's perspective, with a casual and excited tone. - 00:03–00:07 The ad transitions to a clip of the creator applying the blush to her cheeks, illustrating its use. The perspective shifts to a demonstration of the product, highlighting its application and appearance. - 00:03–00:09 The narrator emphasizes her long-term use of the product (more than two years) and then states it breaks down to only 3 cents a day, reinforcing its value proposition by quantifying its affordability. - 00:09–00:11 The narrator jokingly comments the product is basically free. It reinforces the value message with a humorous tone, making the product seem like a no-brainer purchase. - 00:11–00:16 The ad shows the product bottle up close again, with the narrator commenting one or two dots is all you need, but that she has 'blush blindness' and always uses more, humorously acknowledging a common over-application tendency. This reinforces the small amount of product required per use while still being relatable by the narrator admitting to over-application.

# Ad summary This ad promotes Rare Beauty's New True to Myself Natural Matte Longwear Foundation. The ad features close-up shots of models with different skin tones as they present the foundation. # Brand positioning Rare Beauty is presented as a brand that values natural beauty and inclusivity. The brand emphasizes authenticity and self-expression, positioning itself as a champion for individuals to embrace their true selves. The brand aligns with values of confidence, self-acceptance, and celebrating diversity. Rare Beauty challenges the norms of traditional beauty brands that often promote unrealistic standards and prioritize flawless appearances. Instead, Rare Beauty offers functional product benefits while also connecting on an emotional level by encouraging users to feel comfortable and confident in their own skin. # Product The product featured is the New True to Myself Natural Matte Longwear Foundation by Rare Beauty. The foundation is designed to provide a natural matte finish that lasts all day. It is formulated to be self-priming and self-setting, streamlining the makeup routine and ensuring fresh, long-lasting wear. The foundation is presented for anyone looking for a foundation that enhances their natural complexion while providing long-lasting matte coverage. A key selling point is the product's ability to simplify the makeup process by combining priming and setting into one step, saving time and effort. # Visual style The ad has a clean and polished aesthetic, typical of beauty brand commercials. It uses close-up shots and soft, diffused lighting to highlight the models. The editing is static with smooth transitions and a consistent pace. The production quality is high-end, aligning with the intended tone of sophistication and inclusivity. The focus remains on showcasing the product and the models. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 Close up shots of models holding foundation.

# Ad summary This ad showcases Rare Beauty's new bronzer with Selena Gomez, who is also the founder of the brand. The ad features a close-up of her face to show the bronzer application. # Brand positioning Rare Beauty, founded by Selena Gomez, positions itself as a modern makeup brand focused on celebrating individuality and promoting self-acceptance. The brand steers clear of the conventional, often unattainable, beauty standards promoted by other beauty brands. Rare Beauty focuses on creating high-quality, accessible products that enhance natural beauty rather than mask it. The brand aligns with a more inclusive and body positive lifestyle. # Product The featured product is the 'NEW WARM WISHES SOFT MATTE POWDER BRONZER' by Rare Beauty. This powder bronzer is designed to provide a soft, matte finish. The product is packaged in a circular compact with a reflective gold rim. It is designed for everyday use, appealing to anyone who wants to add subtle warmth and definition to their complexion. The ad focuses on showcasing the product's texture and color payoff. # Visual style The ad features a clean, close-up shot with a focus on the model and product. The ad is highly polished and well-lit. It uses a soft color palette to create a warm, inviting feel, contributing to a premium beauty aesthetic. It appears native to in-feed social media placements, using direct, focused visuals with clear product labeling for quick comprehension. # Hooks Headline: Rare Beauty # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of Selena Gomez, the founder of Rare Beauty. The intention is to immediately establish the brand's identity and associate it with its celebrity founder, leveraging her personal brand to build trust and recognition. The audience is experiencing the shot from the brand's POV. - The camera focuses on the Rare Beauty powder bronzer in Selena's hand, highlighting the product itself. The intention is to showcase the new product and draw attention to its features, format, and packaging. The audience is experiencing the shot from the brand's POV. - The product name, 'NEW WARM WISHES SOFT MATTE POWDER BRONZER', is revealed as on-screen text. The intention is to clearly state the product being advertised and reinforce its key attributes. The audience is experiencing the shot from the brand's POV.

# Ad summary This ad features a daughter and mother showcasing their shared love for Avon's Rare Eau de Parfum. The daughter highlights how they both enjoy the same scent, emphasizing the routines and moments they share, from getting ready together to celebrating significant life events. The ad emphasizes the connection between the mother and daughter. # Brand positioning Avon is presented as a brand that promotes connection and shared experiences, particularly between family members. The brand aims to occupy a space in the consumer's mind that emphasizes sentimental value, shared routines, and the creation of lasting memories. It promotes a lifestyle that values family bonds and small moments of connection. The brand appears to follow category norms by focusing on the emotional connection to a fragrance but also pushes against them by highlighting mother-daughter relationships. The brand positioning is emotional, focusing on love, family, and shared experiences. # Product The advertised product is Avon's Rare Eau de Parfum, a fragrance that is shared between a mother and a daughter. It is available in two formats: a full-size bottle for everyday use and a travel-size spray for on-the-go application. The full-size bottle is described as something grounding and familiar, while the travel spray is for the daughter's daily routine before heading to class. The product's USP is its ability to create and strengthen emotional connections through shared routines and experiences, rather than the scent alone. The ad showcases moments of use, such as the mother applying the full-size bottle in the morning and the daughter using the travel spray before class, as well as bigger shared moments like races and concerts. There are no purchase barriers explicitly addressed in the ad. # Visual style The ad has a polished UGC feel, blending selfie-style shots with close-ups of the product. The production quality is a hybrid of authentic, casual moments and product shots, supporting a tone that is personal and relatable. The editing style includes quick cuts, creating a dynamic pace. The pacing is consistent throughout the ad, with approximately 15-20 cuts per minute. The audio-visual sync is present in some instances, with text and actions timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the daughter stating that people say she's just like her mom and admits that she likes that. - 00:03–00:05 She continues by explaining that it's not just the way they look but in the little things that they do together. This conveys the message that their bond is deeper than just physical resemblance. - 00:05–00:08 The daughter provides examples of the "little things" they do together, such as getting ready together and sharing routines. She then introduces the scent that they both reach for, transitioning the narrative to the product being advertised and implying that the scent is a part of their shared routine. - 00:08–00:11 The ad shows the mother using the full-size perfume bottle, highlighting it as something grounding and familiar, emphasizing its role in her daily routine and personal comfort. - 00:11–00:16 The daughter explains that she uses the travel spray as part of her daily routine before heading to class, highlighting its practicality and integration into her active lifestyle. - 00:16–00:21 The ad shifts to showing big moments that the mother and daughter share, like crossing the finish line and attending the mother's favorite concert. The intention is to portray the perfume as a constant presence in their lives, accompanying them through various shared experiences. - 00:21–00:25 The daughter summarizes that it's the same scent, but it moves with them, indicating that while the scent remains constant, it adapts to their different moments. She concludes that they are always connected despite the different moments, reinforcing the emotional bond and shared experiences that the fragrance represents.

# Ad summary This ad features an extreme close up of a woman applying Rare Beauty mascara. The ad promotes the brown shade of the new Perfect Strokes Volumizing Mascara. # Brand positioning Rare Beauty is presented as a brand that focuses on enhancing natural beauty rather than masking it. The brand aligns with values of inclusivity and authenticity, promoting a lifestyle that emphasizes self-acceptance and inner confidence. Rare Beauty defies traditional beauty category norms by focusing on creating products that enhance natural features and celebrate individuality, rather than adhering to conventional standards of perfection. The brand positioning is more emotional, aiming to empower individuals to embrace their unique beauty and feel comfortable in their own skin. # Product The advertised product is the New Perfect Strokes Volumizing Mascara from Rare Beauty, specifically in the brown shade. This mascara is designed to volumize and define the lashes. The ad showcases the mascara being applied to the model's lashes, highlighting its ability to enhance natural beauty. The mascara is presented as a way to achieve voluminous lashes, that are also enhanced with a natural brown color. This color enhancement can address the pain point of those looking for a mascara shade that is more subtle and natural looking, than a black mascara. # Visual style The ad has a polished, studio-shot aesthetic with a focus on natural beauty. The visual motif is a close-up product demo, emphasizing the application and effect of the mascara. The image treatment includes soft lighting and subtle color grading to enhance skin tones and create a natural, fresh look. The typography integration is clean and legible, complementing the overall minimalist style. The image aims to maintain a native feel while delivering high-design quality, which can enhance scannability and stop power in the feed. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up of a woman's face, focusing on her eye as she applies mascara. This image is designed to immediately demonstrate the product's application and effect. The audience experiences the product from the customer's perspective, seeing firsthand how it is used and the immediate results. - The brand's name and product details are displayed in the top portion of the image, giving the audience the information they need about what is being advertised. This progresses the narrative by transitioning from product usage to brand identification.

# Ad summary A UGC-style ad demonstrating the application and all-day wear of Rare Beauty's new foundation. The ad follows the content creator throughout a typical day, starting in the morning and ending in the evening, to showcase the product's performance and longevity. # Brand positioning Rare Beauty is presented as a modern and accessible beauty brand that emphasizes real-world wearability and functional performance. The brand aligns with the lifestyle of a young, busy individual who juggles various daily activities but values a polished and smooth makeup look throughout the day. The ad demonstrates that Rare Beauty products can keep up with an active schedule without sacrificing quality, promoting an effortless yet effective approach to beauty. The brand positions itself as a go-to for everyday beauty needs, fitting seamlessly into the routine of a practical, on-the-go consumer. # Product The featured product is Rare Beauty's new 3-in-1 foundation, designed to prime, cover, and set the skin in one application. It is formulated to provide buildable, smoothing coverage with a natural matte finish. The product melts perfectly with other products, offering a versatile base for a complete makeup look. The foundation is presented as a time-saving solution for individuals with busy lifestyles, addressing the need for long-lasting, reliable makeup that withstands the demands of a full day of activities. The ad underscores the product's ability to maintain a smooth appearance, even after hours of wear. # Visual style The ad has a casual, UGC-style aesthetic, simulating content made by a typical customer. The editing style includes quick cuts and jump cuts to maintain a fast pace and engage the viewer. The production quality is a hybrid, combining polished commercial elements (clear product shots, makeup application) with the raw, unfiltered feel of user-generated content (slightly shaky camera work, natural settings). The pacing is brisk, with approximately 15 cuts per minute, contributing to a sense of energy and immediacy. Text overlays are timed to the music beats and product actions, creating an audio-visual sync that enhances the ad's flow. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the content creator stating she's doing an "all-day wear test" of the new Rare Beauty foundation, setting the stage for a real-world trial. The creator's tone is enthusiastic and relatable, inviting viewers to follow along as she tests the product's longevity. This hook is designed to draw in viewers who are interested in long-wear makeup solutions and enjoy watching personal experiences with products. - 00:02–00:11 00:02–00:11: The creator demonstrates the application of the foundation, highlighting its 3-in-1 functionality (primes, covers, and sets). The visuals emphasize the buildable and smoothing coverage, as well as the natural matte finish. She also mentions that the product melts perfectly with other products. This provides a visual explanation of the product’s key features and is designed to show its versatility and ease of use. - 00:11–00:12 00:11–00:12: A quick cut transitions to the statement, "time to put it to the test", signaling the start of the all-day wear segment. This creates anticipation and sets up the upcoming showcase of the product's performance under various conditions. - 00:12–00:29 00:12–00:29: The ad presents a montage of the creator going about her day, showing the foundation's wear at different times (9:30 AM, 12:30 PM, 1:00 PM, 2:00 PM, 5:30 PM). These scenes include her at a lecture, walking outside, in an elevator, at a store, and in a lab setting. These segments show the foundation in various real-world scenarios, implicitly demonstrating its ability to withstand different environments and activities. The timestamps overlaid on the screen highlight the product's longevity and stability throughout the day. - 00:29–00:36 00:29–00:36: The creator shows her makeup at 7:00 PM, noting that it is "still so smooth hours later", emphasizing the product's long-lasting effect. This is reinforced by her holding up the foundation and concluding that "this formula ateee", demonstrating satisfaction with the product's performance. This reinforces the product's benefit, leaving the viewer with a clear message about the foundation's wearability.

# Ad summary An advertisement for Rare Beauty's new True to Myself Natural Matte Longwear Foundation. The ad features Selena Gomez applying the product with a brush. The ad focuses on showing the product in use. # Brand positioning Rare Beauty is presented as a beauty brand that focuses on natural-looking makeup. The brand is positioned as one that wants you to be your true self. The brand seems to promote simplicity with its focus on a natural matte finish. # Product The product featured is Rare Beauty's new True to Myself Natural Matte Longwear Foundation. It is for people who want a natural-looking matte finish that lasts. The foundation comes in a cylindrical bottle with a rounded white pump top. The packaging is a muted beige color. # Visual style The ad has a clean and minimalist aesthetic. The production quality is high, with soft lighting and professional makeup. The image treatment is natural, with minimal filters or color grading. # Hooks Headline: NEW TRUE TO MYSELF NATURAL MATTE LONGWEAR FOUNDATION # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Rare Beauty logo, then introduces the brand's new True to Myself Natural Matte Longwear Foundation. The brand is telling viewers that it has a new product. - The image shifts to Selena Gomez applying the foundation to her face with a makeup brush. This is from the brand's POV, showing how the product is used.

# Ad summary Selena Gomez, founder of Rare Beauty, demonstrates the before and after effects of using her new brown mascara. She does not speak but overlays text to communicate the product benefits. # Brand positioning Rare Beauty is positioned as Selena Gomez's own beauty brand, leveraging her celebrity status to promote its products. The brand presents itself as trendy and relevant with its latest mascara launch, aligning with current beauty interests and trends. The brand aims to occupy the consumer's mind by offering products that deliver noticeable results, as clearly demonstrated in the ad. With simple packaging and a focus on quality, Rare Beauty targets consumers who seek effective and stylish beauty solutions. This brand positioning combines functional performance with emotional satisfaction, encouraging customers to feel confident and beautiful while using their products. # Product The Rare Beauty product is a new brown mascara aimed at enhancing eyelashes. The ad focuses on demonstrating the visible before-and-after effects of the product, highlighting the noticeable enhancement it provides to the lashes. The mascara is showcased as easy to apply and effective in creating a striking difference in lash appearance. The target audience is likely makeup enthusiasts who want to achieve a natural yet enhanced lash look. The main USP seems to be the significant impact the brown mascara has on the lashes, providing a noticeable improvement. The ad emphasizes the effectiveness of the mascara by showing the application process and the final result, implying that the product delivers on its promise of enhanced lashes. The product comes in a simple, all white tube. There is a very small amount of product information written on the tube. The ad is telling the viewer that this mascara is worth trying because it delivers noticeable and impressive results, making it a must-have for achieving beautiful and defined lashes. # Visual style The ad has a clean and polished aesthetic. It has quick cuts and a polished commercial feel. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with Selena Gomez holding and showing Rare Beauty's new brown mascara. - 00:03–00:06 The video cuts to her applying it to her upper lashes. - 00:06–00:12 The video cuts to showing the difference between one eye with mascara and one without, and then back to applying the product to the other side. - 00:12–00:13 The video ends with her holding and showing the tube of mascara once again.

# Ad summary The ad features a woman showing how she uses Rare Beauty products to complete her everyday makeup look. She starts by mentioning that these products are necessary for her routine. # Brand positioning Rare Beauty is presented as a makeup brand essential for everyday use, as the speaker implies she relies on the products for her daily routine. The tone is casual and relatable, aligning with the idea that these products seamlessly fit into a simple lifestyle. The brand pushes against the notion of complex, time-consuming routines, instead promoting a simpler, more practical approach to beauty. The brand positioning is both functional, highlighting the products' efficacy, and emotional, suggesting confidence and self-assurance through everyday beauty. # Product The ad features several Rare Beauty products used to create an everyday makeup look. First is an unidentified face spray to prep skin, followed by Positive Light Tinted Moisturizer, which she dots around her face prior to blending with a brush. Next is the eyebrow gel. The ad then showcases the Soft Pinch Liquid Blush, which is applied to the cheeks with a brush. Each product is presented as an indispensable part of her daily routine, suggesting they are easy to use and provide effortless results. # Visual style The ad has a polished UGC feel, using natural lighting. It has a straightforward approach with medium-paced cuts, emphasizing the relatability and ease of using the products. The camera framing is face forward with a neutral background, keeping the focus on the presenter and the products. The editing is timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman expresses how necessary her makeup routine is. - 00:03–00:05 She pulls out a Rare Beauty makeup bag, hinting that this is the secret. - 00:06–00:48 She presents each product from the makeup bag and applies it to her face. - 00:48–00:50 She shows off the completed makeup look, reinforcing how important the Rare Beauty products are for the final effect.

# Ad summary This ad features a woman reviewing Rare Beauty foundation. She applies the foundation to her face using a brush and a blending sponge, speaking about how it provides full coverage without emphasizing the texture of her acne scars. # Brand positioning Rare Beauty is presented as a beauty brand focusing on products that offer coverage and buildability. The brand seems to value addressing the specific needs and concerns of those with acne-prone skin. In a crowded cosmetics market, Rare Beauty differentiates itself by providing solutions that cater to skin texture issues and buildable coverage without cakeyness. This functional positioning aims to empower individuals to achieve a confident look while caring for their skin’s health. # Product Rare Beauty foundation is highlighted as a solution for people with acne-prone and textured skin. It offers full coverage without sitting heavily on textured scars or pores. The product is designed to sit nicely on the skin, providing the coverage needed while maintaining a natural look. The foundation is buildable, allowing users to customize the level of coverage they desire. Its finish is described as velvety and soft matte, avoiding a dry or cakey appearance. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is casual, aligning with the style of content often found on platforms like TikTok or Instagram Reels. The video features quick cuts and transitions to maintain engagement. The overall aesthetic is clean and approachable, emphasizing the product’s effects on natural skin. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins by stating her acne made her hate foundation. - 00:01–00:03 The creator introduces a Rare Beauty foundation that she says has won her over, despite her dislike of other foundations. - 00:03–00:07 She explains that other foundations with good coverage did not sit well on her textured scarring. - 00:08–00:16 She praises Rare Beauty for their foundation because it sits nicely on her skin, gives her the coverage she needs, and doesn’t emphasize her texture or pores. - 00:16–00:24 She mentions the foundation is buildable and the finish is velvety and soft matte without being drying or cakey. She says, as an acne-prone girl, she is impressed.

# Ad summary This ad showcases Rare Beauty's True to Myself Natural Matte Longwear Foundation. The ad highlights key product features such as self-priming and buildable coverage, emphasizing a natural matte finish. The layout is clean and product-focused, aiming to highlight the quality and benefits of the foundation. # Brand positioning Rare Beauty, founded by Selena Gomez, aims to challenge unrealistic beauty standards by promoting self-acceptance and individuality. The brand emphasizes mental health and inclusivity within the beauty industry. With a focus on creating natural-looking makeup, Rare Beauty seeks to empower individuals to feel comfortable and confident in their own skin, pushing against the norms of heavy, transformative makeup often seen in the beauty market. The brand offers products that enhance natural features rather than conceal them, promoting a message of authenticity and self-love. # Product The featured product is Rare Beauty's True to Myself Natural Matte Longwear Foundation, designed to provide a natural matte finish with long-lasting wear. It is formulated to be self-priming, reducing the need for additional base products, and offers buildable medium to full coverage, catering to a range of skin needs and preferences. The foundation aims to address the purchase barriers associated with finding a reliable, versatile foundation that offers both coverage and a natural look. It is suitable for everyday use, promising ease of application and a comfortable wear throughout the day. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility and clear messaging. The production quality appears to be high, with studio-shot lighting and a cohesive color palette. The visual motifs include a product-focused layout with clear typography and soft color grading. This style is designed to be easily scannable in-feed, with the bold headline and product features serving as strong visual cues to capture attention. # Hooks Headline: NEW TRUE TO MYSELF NATURAL MATTE LONGWEAR FOUNDATION # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Rare Beauty brand name, setting the stage for a promotion of their latest product. This serves to immediately identify the brand and draw in viewers already familiar with Rare Beauty. The brand is telling this part of the story to establish the product's origin and quality. - Next, the ad highlights the product's key attributes: "NEW TRUE TO MYSELF NATURAL MATTE LONGWEAR FOUNDATION," followed by features like "SELF-PRIMING," "BUILDABLE MEDIUM TO FULL COVERAGE," and "SELF-SETTING." These features are meant to inform the audience about the functional benefits of the foundation, emphasizing its convenience and versatility. The brand is clearly laying out what makes this product stand out. - Finally, the ad presents a visual of the product packaging, featuring two bottles of the foundation in different shades. This allows the audience to see the physical product and its branding, reinforcing the product's identity and making it tangible. The brand is trying to solidify the product in the viewer's mind with a clear, direct visual.

# Ad summary A woman with acne demonstrates how well Rare Beauty foundation covers her skin and doesn't sit on top of textured scarring. # Brand positioning Rare Beauty is presented as a modern makeup brand catering to younger consumers, offering an effortless aesthetic with an emphasis on simple application and natural-looking results. The brand appears to position itself against the norm of heavy, pore-clogging foundations that are not suitable for acne-prone skin, instead prioritizing the feel and appearance of the skin itself. It aims to occupy a space in the consumer's mind as an inclusive brand that caters to imperfections and promotes a natural, effortless approach to beauty. # Product The Rare Beauty foundation is described as a product that provides good coverage without sitting on textured scarring, a common issue with other foundations. It offers a solution for individuals who have acne and have been disappointed by other foundations. It is described as sitting nicely on the skin, providing the necessary coverage, and not emphasizing texture or pores. The foundation is buildable, allowing users to achieve the exact coverage they need. The ad claims that the finish is velvety and soft matte without being drying or cakey, catering to consumers who seek both coverage and a natural finish. The product's delivery is communicated through the language and visuals to promote the idea that it is both gentle and effective, creating a seamless blend. # Visual style The ad has a UGC feel, with a natural light and unpolished look. The editing style includes quick cuts to show the application process, as well as before and after shots. The pacing is quick, keeping the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman states that her acne made her hate foundation. - 00:02–00:04 The woman says that this foundation from Rare Beauty has won her over. This implies the foundation is something special and contrasts with her previous experiences with foundations. - 00:04–00:15 She explains that other foundations she's tried had good coverage but still didn't sit well on her textured scarring. She hands it to the Rare Beauty team for this one, because this foundation sits so nicely on her skin, giving her the coverage she needs, and doesn't emphasize her texture or pores. - 00:15–00:21 She continues by stating that it's super buildable so you can get coverage exactly where you need it, and the finish is so velvety and soft matte without being drying or cakey. - 00:22–00:24 The woman says that, as an acne-prone girl, she is super impressed.

# Ad summary A creator reviews Rare Beauty bronzer and blush. She applies both to her face and shows how they blend together. She says the blush in the color Hope is her go to perfect everyday pink that wakes up your whole face. She also says that it lasts all day long without doing anything and it provides an effortless clean matte look. # Brand positioning Rare Beauty is presented as a brand that creates makeup products which are easy to blend. The brand aims to occupy a space in the consumer's mind as a provider of natural looking makeup that enhances your features in an effortless, clean, and effective way. Rare Beauty pushes against the norm of makeup that sits on top of the skin with products that appear seamless and blend into the skin. The brand positioning is both functional (easy to blend, seamless) and emotional (effortless, clean). # Product The ad features Rare Beauty Warm Wishes Bronzer, a matte bronzer advertised as providing a soft, blurred warmth that is never patchy or muddy. It's designed to melt into the skin instead of sitting on top, providing a natural, skin-like warmth. The ad also features Rare Beauty Matte Bouncy Blush, described as a cushiony, cream-to-powder formula that gives the dreamiest finish. The creator emphasizes that these products blend seamlessly and that the blush in the color Hope is her "go-to perfect everyday pink that just wakes up your whole face." She also adds that it lasts all day long without doing anything and it provides an effortless clean matte look. The ad addresses the purchase barrier of makeup looking too powdery or sitting on top of the skin. # Visual style The ad has a polished commercial aesthetic with a focus on natural lighting. The editing style features quick cuts and smooth transitions to maintain a consistent pace. The cuts and product actions are timed with the voiceover. Overall, the visual style supports the intended tone of an informative and friendly review. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator asks, "Are you seeing the blur?" - 00:01–00:03 00:01–00:03 The creator states that she has been wearing the Rare Beauty bronzer and blush non-stop. This serves as an introduction to the products she will be demoing. - 00:03–00:06 00:03–00:06 The creator shows the Rare Beauty bronzer, commenting on it and highlighting its qualities. This introduces the first product. - 00:06–00:10 00:06–00:10 The creator applies the bronzer to her face, noting that it gives the softest, blurred warmth and is never patchy or muddy. This shows the product in action and its benefits. - 00:11–00:14 00:11–00:14 The creator continues applying the bronzer, noting that even though it's matte, it melts into the skin and doesn't sit on top. This reinforces the product's benefits. - 00:14–00:19 00:14–00:19 The creator states that she hates when products look too powdery, continuing to apply bronzer to her face, and that the Rare Beauty bronzer is just a natural skin-like warmth. This reinforces the product's benefits. - 00:20–00:21 00:20–00:21 The creator introduces the Rare Beauty Matte Bouncy Blush, preparing to show it being applied. This introduces the second product. - 00:21–00:25 00:21–00:25 The creator applies the blush, mentioning that it is a cushiony, cream-to-powder formula that gives the dreamiest finish. This shows the product in action and its benefits. - 00:25–00:29 00:25–00:29 The creator applies blush, noting that the soft, blurred matte finish is unmatched and that the best part of this combination is how seamlessly they blend together. This reinforces the product's benefits and combination. - 00:30–00:34 00:30–00:34 The creator mentions that the color Hope is her go-to perfect everyday pink that wakes up your whole face, continuing to apply blush. This reinforces the product's benefits. - 00:35–00:38 00:35–00:38 The creator concludes by saying that it lasts all day long without her doing anything and that the combination provides an effortless, clean matte look. This summarizes the product's benefits and reinforces the overall message.

# Ad summary This ad showcases Rare Beauty's Warm Wishes Bronzer and Matte Bouncy Blush, emphasizing their seamless blending, natural finish, and long-lasting wear. The ad aims to demonstrate how these products can create an effortless, clean matte look. # Brand positioning Rare Beauty is presented as a brand that focuses on creating makeup that enhances natural beauty with an effortless, skin-like finish. The brand aims to occupy a space in the consumer's mind as a go-to for easy-to-use products that provide a natural, everyday look. The tone is casual and friendly, aligning with a lifestyle that values simplicity and clean aesthetics. Rare Beauty pushes against the norm of heavy, cakey makeup by promoting products that melt into the skin for a seamless, blended effect. The brand positioning is both functional, highlighting the products' performance and simplicity, and emotional, promising an effortless and natural appearance. # Product The ad features two Rare Beauty products: the Warm Wishes Bronzer and the Matte Bouncy Blush. The Warm Wishes Bronzer is presented as a matte bronzer that provides a soft, blurred warmth to the skin without appearing patchy or muddy. It is designed to melt into the skin, avoiding a powdery or cakey appearance. The Matte Bouncy Blush is a cream-to-powder formula that gives a dreamy, soft-blurred matte finish. The ad highlights that the color Hope is a go-to perfect everyday pink that wakes up your whole face and lasts all day long. Together, these products seamlessly blend to create an effortless, clean matte look. The ad aims to convince viewers that these products are worth trying because of their natural finish, ease of use, and long-lasting wear. # Visual style The ad has a polished yet casual aesthetic, resembling a UGC video. It features static shots with smooth transitions, creating a clean and simple look. The production quality is high, similar to a commercial, enhancing the credibility of the creator. The lighting appears natural, and the pacing is consistent, maintaining a steady rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins by asking if the viewer sees the blur. - 00:01–00:03 00:01–00:03 She states that she has been wearing the two products featured non-stop. - 00:03–00:06 00:03–00:06 The creator introduces the Warm Wishes Bronzer. She states, "Just look at this." - 00:06–00:10 00:06–00:10 The creator explains that it gives the softest, blurred warmth, never patchy, never muddy, just smooth and seamless, as she applies the bronzer. - 00:11–00:15 00:11–00:15 She applies the bronzer and states that even though it's matte, it melts into the skin and doesn't sit on top. - 00:15–00:19 00:15–00:19 She states that it has a natural, skin-like warmth while she is still applying the bronzer. - 00:20–00:21 00:20–00:21 The creator introduces the Matte Bouncy Blush and states, "Then I top it with the Matte Bouncy Blush." - 00:22–00:25 00:22–00:25 As she applies the blush, the creator describes it as a cushiony, cream-to-powder formula that gives the dreamiest finish. - 00:25–00:31 00:25–00:31 The creator states the finish is a soft blurred matte finish, that is unmatched and that this combination blends seamlessly. - 00:32–00:34 00:32–00:34 She mentions that the color "Hope" is her go-to perfect everyday pink that just wakes up your whole face. - 00:35–00:39 00:35–00:39 She ends the video with the line, "Such an effortless, clean, matte look!"

# Ad summary This ad showcases the Rare Beauty Warm Wishes Soft Matte Powder Bronzer in a variety of shades, highlighting the range of colors available. # Brand positioning Rare Beauty is presented as a modern and inclusive beauty brand. The brand seems to occupy a space in the market that emphasizes accessibility and caters to a wide range of skin tones, as evidenced by the display of multiple bronzer shades. The brand's positioning is functional, in that the product is straightforward and designed to deliver a soft matte finish. The aesthetic of the ad, with its clean backdrop and minimalist product presentation, indicates a brand that values simplicity and elegance in its approach to beauty. # Product The product being advertised is the Rare Beauty Warm Wishes Soft Matte Powder Bronzer. It is a pressed powder bronzer designed to provide a soft, matte finish. The bronzer is packaged in a round compact with a mirrored lid. It is available in a range of shades to suit different skin tones. The product appears to be for anyone who wants to add warmth and dimension to their complexion. The ad showcases the bronzer's different shades, implying that there's a perfect match for everyone. # Visual style The visual style of the ad is clean and minimalist, with a focus on showcasing the product in a simple and elegant manner. The soft lighting and neutral background create a sense of sophistication and highlight the product's features. # Hooks Headline: Rare Beauty # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image presents multiple compacts of Rare Beauty bronzer in varying shades. The purpose is to highlight the range of shades available and showcase the product. This is from the brand's perspective, showing the variety and inclusivity of their product line.

# Ad summary This image ad features a collection of Rare Beauty complexion products artfully arranged on a pale yellow background, showcasing a range of tones and formats. The brand name is prominently displayed above the products. # Brand positioning Rare Beauty is presented as a modern, inclusive beauty brand with a focus on complexion products. The array of shades suggests a commitment to catering to a wide range of skin tones. The brand positions itself as a curator of essential base products, offering an approachable and versatile range for creating a natural, perfected look. The overall aesthetic is soft and inviting, with clean lines and minimalist packaging, which is designed to appeal to consumers who value simplicity and efficacy in their beauty routine. # Product The featured products are a range of Rare Beauty complexion enhancers in a variety of formats and shades, all presented in the brand's signature minimalist packaging. There are two compacts that appear to be blushes, each in a circular compact with a rounded top. Next is a bronzer stick, which is a cylindrical balm stick with a rounded tan top. There is a liquid bronzer, which is housed in a rectangular bottle with a rounded, doe foot applicator. Additionally, there are three pump bottles, one of which has a matte finish and two of which have a glossy finish; all three contain what appears to be a complexion product. The overall presentation emphasizes the range of shades available, with options that range from fair to deep. # Visual style The ad uses a clean, minimalist aesthetic with soft, diffused lighting to highlight the product's textures and colors. The arrangement of products creates a visually pleasing composition, suggesting a curated and cohesive brand image. The color palette is consistent with the brand's identity, using muted tones to convey a sense of sophistication and approachability. # Hooks Headline: Rare Beauty # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Rare Beauty logo is prominently displayed at the top of the ad, introducing the brand and setting the stage for what's to come. This is told from the brand's perspective to quickly establish brand recognition. - Next, an assortment of Rare Beauty complexion products is displayed, inviting the viewer to explore the brand's range of shades and formats. This part of the story is being told from the brand's perspective, showing the variety of complexion products available.