How Ra Optics Advertises on Meta

# Ad summary A male creator reviews Raw Optics daylight lenses, claiming that their use can greatly improve a user's energy and eliminate midday slumps caused by blue light from screens. The glasses he is advertising are the Yogananda frames. # Brand positioning Raw Optics is a brand of eyewear. This ad positions the brand as a solution to the problems caused by exposure to blue light emitted from screens. The brand speaks to the modern consumer, one who spends a lot of time on screens and is concerned about the negative effects of technology on their health and wellness. The brand aims to occupy the space of stylish, effective eyewear designed for a modern, digital lifestyle. The brand promotes a lifestyle of health, energy, and productivity, pushing back against the idea that screen time and its associated effects are unavoidable. The positioning is both functional (protecting against blue light, improving energy) and emotional (feeling better, being more productive). # Product The Raw Optics product advertised is a pair of daylight lenses in the Yogananda frames. The lenses are designed to combat the harmful effects of blue light from screens, which the ad claims can ruin your eyes and sleep. The product is for people who spend a lot of time on computers and want to protect themselves from the negative effects of blue light. The glasses are described as improving energy and stopping midday slumps. The ad addresses the barrier that many people are unaware of the harmful effects of blue light and provides a solution for those who want to mitigate these effects. # Visual style The ad has a UGC feel with a bright and clean aesthetic. The editing style is simple with static shots and minimal transitions. The production quality is good, with clear lighting and a focus on the creator's face. The pacing is consistent with the creator's speech. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go get yourself some Raw Optics. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces Raw Optics daylight lenses, specifically the Yogananda frames. - 00:04–00:08 He mentions his friends compliment him on these glasses because he wears them all the time, implying they are stylish and versatile. - 00:08–00:13 The creator warns that blue light from screens is ruining viewers' eyes and sleep, highlighting the problem the product aims to solve. - 00:13–00:18 The creator empathizes with the viewer, acknowledging that many people are on computers a lot, implying that this problem is both common and urgent. - 00:18–00:26 He claims that wearing these Raw Optics glasses throughout the day can greatly improve energy and stop midday slumps, showcasing the benefits of the product. - 00:26–00:32 The creator encourages viewers to get themselves some Raw Optics, expressing confidence that they will notice a difference and concluding with a call to action.

# Ad summary A woman tries on blue-light-blocking glasses and raves about how they improve the color and clarity of her screen while she works from home. # Brand positioning RA Optics is a company focused on manufacturing blue-light-blocking eyewear. The brand presents itself as a modern, cutting-edge eyewear solution, specifically targeting individuals who spend extended periods in front of screens. The brand emphasizes the functional benefits of reduced eye strain and improved visual clarity, positioning itself as a practical solution for digital-age problems. It aligns with a lifestyle centered around digital comfort and well-being, ignoring fashion norms in eyewear and highlighting health and functionality. # Product The product featured is a pair of yellow-tinted, aviator-style blue-light-blocking glasses from RA Optics. These glasses are specifically designed to filter out harmful blue light emitted from digital screens, with the primary benefit being reduced eye strain and enhanced visual comfort for extended screen use. The glasses enhance color and clarity. These glasses are ideal for those who spend eight or more hours daily in front of screens, particularly professionals working from home or digital content consumers. The glasses address the potential purchase barrier of discomfort and eye fatigue caused by prolonged screen exposure. The product claims to protect the eyes while enhancing clarity and comfort, making it worthwhile for users. # Visual style The ad has a bright, clean aesthetic with a high-end production quality. The editing style features quick cuts and smooth transitions to maintain a brisk pace. The cuts, text, and product actions are timed to match the voiceover lines, enhancing the rhythm. This polished commercial style lends credibility and helps engage the viewer, catering to an audience accustomed to high-quality content. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The woman comically adjusts the sunglasses on her face, reacting to the new tint. - 00:05–00:07 The woman looks into the camera and shares that she can see the difference in the lighting with the glasses on. - 00:07–00:12 The woman explains that she works from home and stares at a screen for eight-plus hours a day, so the glasses are great for her. - 00:13–00:16 She looks into the camera and says the glasses look good, too, and that she loves them.

# Ad summary An influencer promotes blue light glasses to help strengthen her circadian rhythm and allow her to feel well-rested in the morning. # Brand positioning The brand positions itself as a provider of blue light glasses that help strengthen circadian rhythms, improve sleep, and combat the effects of screen time. The brand aligns with values of health, wellness, and restorative practices. The brand pushes against the norm of accepting the negative effects of blue light and promotes a proactive approach to managing them. The brand positioning is functional, emphasizing the performance and health benefits of its products. # Product The advertised product is blue light glasses designed to block harmful blue light emitted from screens. According to the ad, these glasses help to strengthen the wearer's circadian rhythm, improve sleep quality, and ensure the wearer feels more rested in the morning. The glasses are intended for those who spend a lot of time on screens, addressing the potential negative impacts of blue light exposure on sleep and overall well-being. The key selling point is that wearing these glasses can counteract the adverse effects of screen time, leading to better sleep and a more refreshed feeling upon waking. # Visual style The ad has a polished UGC feel with a clean, modern setting. The editing style is straightforward, with static shots and minimal transitions. The production quality suggests a well-lit, professional setup, contributing to a casual yet credible tone. The pacing is consistent, aligning with the speaker’s natural rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator states that she loves the product because it's strengthening her circadian rhythm, and sleep is important to her. - 00:05–00:06 The creator continues and says she is on screens all day. - 00:06–00:13 The creator shows the glasses and states that if she wasn't wearing them to block the harmful blue light, she would just be off. - 00:13–00:16 The creator concludes and says that she wouldn't feel as rested in the morning without the glasses, so they have totally changed her life.

# Ad summary A man talks about how much he is on his computer and the effects it has had on his eyes and sleep. He then highlights his RAW Optics glasses and how they help him to mitigate those issues. # Brand positioning The brand RAW Optics aims to occupy a space in the consumer's mind as a protector of eye health in the digital age. Aligning with values of productivity, focus, and overall well-being, the brand promotes a lifestyle where individuals can work on screens for extended periods without experiencing negative side effects like eye strain or sleep disturbances. It challenges the norm of accepting these discomforts as inevitable consequences of modern digital life. The brand focuses on functional benefits such as improved focus and energy, positioning itself as a solution for those seeking to optimize their performance while safeguarding their eye health. # Product RAW Optics glasses are designed to protect users from the harmful blue light emitted by screens, which can cause eye strain, headaches, and sleep disturbances. The glasses are for individuals who spend extended hours in front of digital devices, particularly those who work on computers daily. By filtering out blue light, RAW Optics glasses aim to enhance focus, boost energy levels, and eliminate the adverse effects of prolonged screen exposure. The glasses can be worn throughout the day while typing or performing other computer-based tasks, creating a barrier against blue light and promoting overall well-being. # Visual style The ad has a UGC feel with a casual tone and natural lighting. The editing style is straightforward with simple cuts. The production quality is good but not overly polished, giving it an authentic vibe. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action You should get yourself a pair right now. # Point of view - [object Object] # Storyline - 00:00–00:04 The man sits on a couch with his laptop, explaining that he spends six to eight hours on it daily. - 00:05–00:08 He discusses the side effects he is experiencing, like eye strain, headaches, and sleep disturbances, to create a relatable problem. - 00:09–00:16 He talks about how his RAW Optics glasses have been a solution to help with his energy and focus. - 00:16–00:26 He says that he wears them all day and doesn't feel the effects of the screen. - 00:27–00:30 He says if you get them, you will have similar benefits and to get yourself a pair.

# Ad summary A blonde woman is sitting in a sauna, wearing blue light blocking glasses and describing how they have made a positive impact on her life. She mentions that they help her fall asleep easier after using screens before bed. A split-screen shows her outside on her laptop also wearing blue light blocking glasses. She encourages viewers to purchase the glasses and mentions that there is currently an offer running. # Brand positioning Raw Optics is presented as a high-quality and well-engineered eyewear brand focused on eye protection and nervous system support, specifically for modern digital lifestyles. The brand aims to occupy a space in the consumer's mind as a provider of functional eyewear that supports overall well-being. Raw Optics aligns with values of health, wellness, and a balanced lifestyle, pushing against norms that ignore the impact of digital screen exposure on the nervous system and sleep quality. The brand positioning is both functional, emphasizing the protective and regulatory aspects of the glasses, and emotional, promoting restful sleep and a regulated nervous system. # Product Raw Optics glasses are designed to protect the eyes and support the nervous system by blocking harmful blue light emitted from digital screens. The glasses are designed for individuals who use screens regularly, especially at night. The glasses are high-quality, and well-engineered. They protect the eyes, support the nervous system, regulate sunlight, and help to support the body's natural need for darkness at night. The glasses help users fall asleep more easily and achieve more restful sleep. The ad addresses the purchase barrier of potential ineffectiveness by sharing the user's personal experience of improved sleep and eye comfort after using the product. Two types of Raw Optics glasses are shown. The first pair has yellow lenses for nighttime wear, and the other pair has orange lenses for daytime wear. # Visual style The ad has a UGC aesthetic, with natural lighting. The content creator is speaking directly to the camera in a casual tone. The video includes quick cuts, a split screen visual, and the pacing is conversational and consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The content creator explains that she falls asleep quickly now, even after using screens before bed. - 00:04–00:16 00:04–00:16 The content creator explains that she previously struggled to fall asleep easily when she used screens at night before bed. - 00:16–00:21 00:16–00:21 The content creator states that she now wears Raw Optics glasses when using screens at night. - 00:21–00:27 00:21–00:27 A split screen shows the content creator working on her laptop outside, wearing sunglasses. The content creator explains that during the day, her eyes no longer get tired from computer use, and her eyes feel protected. - 00:27–00:34 00:27–00:34 The content creator continues to speak about her positive experience with the glasses, and says that her nervous system is regulated. - 00:34–00:43 00:34–00:43 The content creator says that Raw Optics glasses are high-quality and engineered to protect eyes and support the nervous system. - 00:43–00:53 00:43–00:53 The content creator explains the current offers running, which include 15% off the first pair, and 20% off the second pair, as well as two day free shipping. - 00:53–00:54 00:53–00:54 The content creator states that the glasses will make the perfect gift.

# Ad summary This ad promotes blue light glasses for adults and children. The female creator states that the glasses would make a great stocking stuffer. # Brand positioning The ad presents the brand, RA Optics, as a source of glasses for protecting against blue light exposure. It positions itself as a practical, health-conscious choice for individuals and families who are frequently exposed to screens or fluorescent lighting. The brand's appeal lies in addressing the functional need for eye protection in a modern, tech-heavy environment, while also offering prescription options for those who require them. The focus is on providing a simple solution to a common problem, positioning the brand as both functional and family-oriented. # Product The product being advertised is blue light glasses from RA Optics. These glasses are designed to protect the eyes from the harmful effects of blue light emitted by screens and fluorescent lighting. The ad mentions that the glasses are suitable for a wide range of people, including those who spend a lot of time on screens, work late, travel frequently, are exposed to fluorescent lighting, or have children who watch screens. The ad also addresses the barrier of vision correction by stating that the glasses are available in prescription options. The creator notes that her whole family uses them and she keeps a dedicated drawer for them. The USPs are the broad applicability across different lifestyles and age groups, the prescription availability, and the family-oriented angle. # Visual style The ad has a casual, UGC aesthetic, with a selfie-style camera angle and natural lighting. The editing style is simple, with direct cuts between shots. The overall production quality has a natural, authentic feel, lending credibility to the creator's testimonial. Pacing is moderate, with a few cuts per second, maintaining a conversational rhythm. The cuts are timed with the speaker's inflections and pauses, creating smooth audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The female creator sits in a wooden sauna setting, directly addressing the viewer with a question. - 00:04–00:12 She lists different people who could benefit from the glasses. This creates relevance and identifies potential customers. - 00:12–00:15 Transitioning to a close-up shot of a drawer full of glasses, she highlights that they make a great stocking stuffer. - 00:15–00:19 She states that her family has a specific drawer for all of their glasses. This social proof enhances trustworthiness and relatability. - 00:19–00:21 Returning to the sauna, she states they have prescription options. This provides assurance and removes a potential barrier to purchase. - 00:21–00:23 She concludes that the glasses make the perfect gift.

# Ad summary This ad promotes Ra Optics blue light blocking glasses, emphasizing their benefit for sleep quality and showcasing their stylish design. # Brand positioning Ra Optics is presented as a premium brand in the sleep and wellness space, focused on optimizing sleep quality in a society saturated with artificial light. The brand aligns with a lifestyle that prioritizes health, performance, and proactive self-care. Ra Optics is portrayed as a market leader, contrasting the norm of sacrificing sleep due to modern tech use. The brand positioning is both functional (blue light blocking) and emotional (better sleep, self-optimization, looking cool). # Product Ra Optics glasses are advertised as a tool to block blue light emitted from screens (phones, computers) to improve sleep quality. They are presented as a stylish accessory that can be worn at night. The key USP is their ability to support melatonin release by blocking artificial light, which not only aids sleep but improves sleep quality. The ad addresses the purchase barrier of prioritizing convenience over sleep health. It's portrayed as an investment in products that support better sleep and overall well-being. # Visual style The ad features a hybrid visual style, combining a polished commercial feel with UGC elements. It has a natural lighting and is mid-fi production. The editing style consists of quick cuts and static shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator in a selfie-style shot, wearing the glasses, states that besides looking cool, good sleep is also important to him. - 00:05–00:09 The creator shares his view as someone who prioritizes sleep more than others in the society. - 00:09–00:12 Cut to a shot of the creator doing heavy sled pushes in an outdoor workout facility, implying he's also focused on fitness. - 00:12–00:13 Cut to a close-up of a phone showing blue light, emphasizing the reliance on technology in modern society. - 00:13–00:18 The creator expresses a desire to set himself up for success, highlighting the glasses as a way to block blue light and improve sleep. - 00:18–00:22 The creator puts on the blue light glasses. - 00:22–00:26 The creator, laying in bed and looking at his phone, states that the product helps get better quality sleep. - 00:26–00:30 The creator wants to invest in his well being by investing in products that support quality sleep. - 00:30–00:35 The creator states that artificial light is blocking melatonin. - 00:35–00:42 The creator says Ra Optics is the best in the game.

# Ad summary A creator is advertising the benefits of Raw Optics blue light blocking glasses. She discusses her past attempts using other brands of blue light glasses, then transitions to the product benefits of Raw Optics blue light glasses for daytime and sunset. # Brand positioning Raw Optics positions itself as a premium provider of effective blue-light-blocking eyewear. The brand differentiates itself from competitors by offering glasses with intensely colored lenses (yellow and red) that filter different types of artificial light. The brand embraces scientific authority by claiming that its lenses filter out more blue light than other clear lens options. The brand promotes a lifestyle of health-conscious digital users who prioritize better sleep by blocking blue light from screens in the evening. # Product Raw Optics is a brand of blue-light-blocking glasses that come in two versions: daylight glasses and sunset glasses. The Daylight glasses have clear frames and bright yellow lenses, intended for daytime use. The Sunset glasses have black frames and red lenses, intended for use in the evening, when the sun goes down, or while traveling. Both glasses are designed to block all blue light emitted from screens and artificial lighting, which the presenter implies has been shown to cause sleep problems. She suggests that Raw Optics glasses can help users fall right to sleep after screen use. # Visual style The ad has a casual, personal feel with a hint of polished quality. The creator is shot in selfie style or from a stationary tripod. The editing is simple and natural, with a medium pace that keeps the viewer engaged without feeling rushed. The wooden backgrounds have a natural feel, while the product shots of the eyewear and cases have an elevated polished feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator introduces the topic of holiday gifts and pivots to explaining how she has become a fan of Raw Optics glasses. - 00:06–00:14 The creator transitions from the Raw Optics glasses to discussing how other brands of blue light glasses that she has purchased from Amazon have not worked and did literally nothing. She says that she thought the blue blocker industry, if you will, was kind of a scam because she felt no actual difference. - 00:15–00:24 The creator transitions to discussing Raw Optics glasses. She claims that she got the Raw Optics daylight and sunset glasses, and I am blown away. She finishes by saying that she has become such a huge fan that she cannot get enough of them. - 00:24–00:28 The creator claims that if your blue blocker glasses are clear, they aren't doing anything. She states that this is something that the founder Matt talks about. - 00:28–00:41 The creator explains that the Raw Optics brand has sunset glasses for evening time if you are on a screen or you are traveling in the evening when the sun goes down. She says that it blocks all the blue, I mean all the blue, and I can fall right to sleep afterwards if I watch a movie with my husband.

# Ad summary A male presenter shares his experience with Raw Optics blue light blocking glasses, sharing the benefits of the product. # Brand positioning Raw Optics is presented as a brand focused on eye health and wellness. Their glasses are positioned as a solution to combat the harmful effects of blue light, which is portrayed as detrimental to overall health and wellness. The brand emphasizes the importance of protecting the eyes and brain from negative blue energy, aligning with a health-conscious lifestyle. # Product Raw Optics glasses are designed with special lenses that block out negative blue energy. The glasses are for anyone concerned about the harmful effects of blue light on their eyes, brain, and overall body wellness. They help prevent sleep disruption and reduce cortisol levels, offering a practical solution for those exposed to screens. The ad highlights the value of protecting against blue light's negative impacts. # Visual style The ad features natural lighting and a casual setting, creating a UGC feel. The video consists of static shots with a moderate editing pace to allow the presenter to share detailed information. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man holds up a pair of sunglasses. - 00:01–00:02 00:01–00:02: He puts the sunglasses on. - 00:02–00:12 00:02–00:12: The man explains that these glasses are Raw Optics and the lenses block out negative blue energy that is harmful to retinas, the brain, and overall body wellness. This explains what the product is and why it is useful. - 00:12–00:19 00:12–00:19: He shares how blue light disrupts sleep and increases cortisol. This is an explanation of the problem the glasses solve.

# Ad summary An influencer talks about the importance of blocking blue light to improve sleep quality. He recommends Ra Optics red lens glasses as a solution. He highlights that the red lens is essential. # Brand positioning Ra Optics is presented as a functional solution to a modern problem: blue light exposure from screens impacting sleep quality. The brand aligns with a tone of self-care and informed wellness, pushing against the norm of uninhibited screen use before bed. It positions itself as a performance-driven brand focused on improving sleep through specialized eyewear. # Product Ra Optics blue light blocking glasses are presented as a sleep aid that blocks 100% of blue light emitted from screens. The product is explicitly for people who look at screens at night. The glasses feature red lenses, which the ad specifies are necessary for optimal blue light blocking, unlike clear lenses. A key selling point is that by wearing the glasses, users can maintain the production of melatonin and improve their sleep quality. The ad addresses the purchase barrier of blue light glasses not being effective if they don't have a red tint. The red lens is conveyed as a superior format for blocking blue light. # Visual style The ad has a UGC feel with a single static shot. The production quality is simple, and the tone is casual and friendly. The pacing is consistent, and the text is synced with the spoken words. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The influencer, lying in bed and looking at his phone, smiles and acknowledges that he too is guilty of looking at screens at night. - 00:04–00:09 He normalizes this behavior by saying it's okay and not a bad thing, but what's important is to understand how it impacts our sleep. - 00:09–00:15 He explains that blue light from screens blocks the production of melatonin, which directly impacts sleep quality. - 00:15–00:26 He introduces blue light blockers from Ra Optics as the best investment to help block blue light. - 00:26–00:32 He states the glasses block 100% of all the blue light that is impacting our sleep. - 00:32–00:41 He highly recommends the glasses and makes sure to emphasize that you need to get the lens that is red. - 00:37–00:41 He warns that clear lenses do not block the light as strong or as good as the red-tinted glasses.

# Ad summary A content creator who works in the medical field shares his experience with Raw Optics blue light glasses and how they have helped him feel more calm, collected, and rejuvenated after a long shift. # Brand positioning Raw Optics is presented as a brand offering blue light glasses that address eye strain, irritation, and mental clarity. The brand's glasses are positioned as a solution for those seeking improved mood, and calm, collected feelings. The brand promotes a lifestyle of wellness and clarity, helping customers feel more rejuvenated. # Product The featured product is Raw Optics blue light glasses, designed to cut out wavelengths that cause eye strain and irritation. The glasses are marketed for individuals seeking relief from the effects of prolonged screen exposure and the ability to remain calm and collected. These glasses are ideal for people who work long hours or are exposed to blue light for extended periods, offering a solution to maintain mental clarity and improve overall mood, helping them go home after a long shift still feeling rejuvenated. # Visual style The ad features a UGC style with a casual, selfie-style camera framing. The production quality is simple and functional, creating a relatable feel. The pacing is consistent with natural pauses in speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The content creator introduces something that has completely changed his life. - 00:02–00:06 He presents Raw Optics blue light glasses as the solution. - 00:06–00:15 The creator explains that the glasses cut out wavelengths that cause eye strain and irritation leading to an overall better mood and mental clarity. - 00:15–00:22 The creator shares that Raw Optics allows him to go home after a long 12-hour shift feeling calm, collected, and rejuvenated.

# Ad summary A woman shares her experience with Raw Optics blue light glasses, saying they have reduced her eye strain, headaches, and fatigue. # Brand positioning Raw Optics is presented as a provider of blue light glasses that effectively reduce eye strain, headaches, and fatigue caused by prolonged screen time. The brand is positioned as a solution for those who spend a significant amount of time on phones and computers. The ad promotes the brand by highlighting that their glasses stand out in a saturated market of similar products because they are both functional and stylish. # Product Raw Optics blue light glasses are designed to protect the eyes from the harmful effects of blue light emitted from screens. The glasses feature a clear frame and yellow lenses. According to the ad, they alleviate eye strain, headaches, and fatigue caused by prolonged screen time. They are presented as a stylish option for individuals who spend a lot of time on their phones and computers, offering both functionality and fashion. The glasses are presented as a game-changer for improving productivity and overall comfort while working on screens. # Visual style The ad has a polished UGC feel with a clean, modern aesthetic. The editing style consists of static shots. The visuals are well-lit and feature natural colors. The pacing is moderate, aligning with the spoken dialogue. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action You guys have got to check them out today # Point of view - [object Object] # Storyline - 00:00–00:03 The woman addresses the viewer, stating that if they are on their phone or computer all day like her, they need a pair of Raw Optics. - 00:03–00:08 The woman shares her experience of trying different blue light glasses and eye protection products. - 00:08–00:18 The woman indicates that the Raw Optics glasses have helped her with eye strain, headaches, and productivity. - 00:18–00:21 The woman closes by saying that the glasses are stylish and that viewers should check them out.

# Ad summary This ad features a content creator promoting Raw Optics blue light glasses. He speaks about the disruption of blue light from screens and how Raw Optics is the solution. # Brand positioning Raw Optics is presented as a stylish and high-quality provider of blue light glasses that protect against the harmful effects of screens on sleep. The brand is positioned as offering the 'highest quality lenses' to ensure customers are protected from blue light. They aim to occupy the space of a protective and fashionable choice for those concerned about the impact of screen time on their health. The brand aligns with a lifestyle that values both health and style. They push against the norm of unaddressed blue light exposure from devices, positioning themselves as a solution for consumers. # Product Raw Optics offers blue light glasses designed to block harmful blue light emitted from screens such as TVs and phones. The product is designed for anyone using screens who are concerned about the potential disruption to their sleep and circadian rhythms. The glasses feature high-quality lenses that filter out blue light, allowing users to watch TV or work at night without worrying about negative impacts on sleep. The promoted USPs include being stylish, protective, and made with the 'highest quality lenses on the market'. The glasses are shown in a casual, everyday setting, implying easy integration into daily routines. This helps to address the purchase barrier that blue light is disrupting. # Visual style The ad has a casual, UGC feel. It is shot in a selfie style, with a stationary camera and natural lighting. The editing style is simple, with static shots. The production quality is relatively polished, suitable for social media platforms. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Go check them out, Raw Optics. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces the problem of blue light exposure from screens. - 00:08–00:14 The creator switches to a positive tone, presenting Raw Optics glasses as a solution. - 00:14–00:19 The creator explains the benefit of using Raw Optics glasses, stating that they remove blue light, allowing him to work and watch TV without sleep disruption. - 00:20–00:30 The creator highlights Raw Optics' lens quality and product style.

# Ad summary A male creator promotes RAW Optics daylight lenses as a biohacking tool that blocks artificial blue light. He highlights the health benefits, as well as the social benefits of looking good in the glasses. # Brand positioning RAW Optics positions itself as a lifestyle biohacking brand, offering tools to optimize health. The brand targets consumers seeking to improve their well-being through cutting-edge products. RAW Optics opposes the norm of harmful artificial light exposure by offering glasses that block blue light to promote health and wellness. The brand adopts a functional yet stylish approach, emphasizing both the health benefits and aesthetic appeal of its products. # Product RAW Optics daylight lenses are presented as a biohacking tool designed to block artificial blue light and improve overall well-being. Specifically featured are the "Yoganada" frames. The lenses block 99% of artificial blue light, as stated by the presenter, making them suitable for indoor use under fluorescent lights and while working on computers. These lenses offer health benefits and aesthetic appeal, making them a stylish choice for everyday wear. The ad addresses the concern about the negative effects of blue light on health, offering a solution that is both functional and fashionable. # Visual style The ad has a casual, unfiltered visual style. The setting is simple and domestic, suggesting a UGC feel. The video is shot with static framing, creating a straightforward, conversational tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You should get yourself a pair today. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator introduces RAW Optics daylight lenses as his new favorite biohacking tool and mentions that he has been wearing them for the past month. - 00:06–00:19 He explains that the lenses block blue light and wears them all day, whether indoors under fluorescent lights or when working on the computer. - 00:21–00:31 He highlights the impact on how he feels and says that another benefit of the glasses is that everyone loves them and he gets so many compliments on them. - 00:31–00:47 He says that you get health benefits and look good while wearing them, encouraging viewers to get a pair of RAW Optics daylight lenses today.

# Ad summary A UGC style ad featuring a woman sitting in bed demonstrating how blue light blocking glasses improve sleep by testing the light in the room with a spectrometer before and after wearing the glasses. # Brand positioning Ra Optics is presented as a brand that provides effective blue light blocking glasses that help consumers to get better sleep. The ad emphasizes a functional and performance-based approach, showing objective measurement results to support its claims. The brand positions itself as a solution to the problem of poor sleep quality caused by artificial light, specifically the blue light that disrupts sleep patterns. The brand stands out by using the 'science experiment' approach, which implies authority and trust in product functionality and the health implications of blue light. # Product Ra Optics Sunset glasses are presented as a tool to improve sleep by eliminating harmful blue light. The glasses are worn every night before bed to eliminate artificial light that causes poor sleep. The ad features a science experiment using a spectrometer to measure blue light and demonstrate how the glasses block that light. The ad uses real time results to convince the viewer to buy the product. The product is for anyone getting poor sleep who wants to block artificial light from screens to achieve better sleep and feel more rested. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing style is simple and direct, with clear visuals and no unnecessary frills. The overall aesthetic is casual and approachable, suggesting authenticity and trustworthiness. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with the creator in a bedroom setting to present a test. - 00:03–00:08 The creator introduces a spectrometer to measure the light present in the room. - 00:08–00:14 The creator introduces the knock off amazon blue light glasses to test on the spectrometer to analyze the light in the room. - 00:14–00:22 The creator shares there's still a lot of blue light and explains the desire to eliminate before bed. - 00:22–00:28 The creator then uses Ra Optics Sunset glasses to present her method to eliminate blue light from her routine. - 00:28–00:37 The creator demonstrates the Ra Optics Sunset glasses on the spectrometer, which eliminates the blue light. - 00:37–00:50 The creator re-emphasizes how the glasses eliminate the harmful light, helping improve sleep and gives a personal recommendation to get them.

# Ad summary This ad features a woman, who is a nurse and doctor, talking about how using blue light blocking glasses have improved her sleep and her skin. She claims that she used to have trouble falling asleep and always had to take melatonin, but these blue light glasses are natural melatonin. # Brand positioning This ad presents the brand as a solution for those who have trouble sleeping due to blue light exposure. The brand aligns itself with the values of health and wellness by providing a natural alternative to melatonin. It pushes against the norm of taking sleep aids by offering a non-pharmaceutical solution. The brand positioning is functional, focusing on the performance of the glasses in blocking blue light and improving sleep. # Product The product is blue light blocking glasses designed to block 90% of blue and green light. The ad claims that they help the user sleep better and feel more ready to face the day. The glasses are presented as a natural alternative to melatonin, addressing the purchase barrier of reliance on sleep aids. The product is suitable for anyone struggling with sleep due to blue light exposure from screens, offering a way to improve sleep quality and overall well-being. # Visual style The ad has a polished, commercial aesthetic with static shots. The production quality is high, supporting a professional tone. The pacing is slow and consistent with one cut during the duration of the ad. The audio and visual are synced to match the speaker and product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The woman states that she is a nurse and doctor and helps patients feel good about their skin. - 00:04–00:07 00:04–00:07 She states that when you are not getting good sleep, it will show on your skin. This highlights the connection between sleep and skin health. - 00:08–00:13 00:08–00:13 She says this is why she loves these glasses because they block 90% of blue and green light. This introduces the product as a solution to the problem of poor sleep affecting the skin. - 00:14–00:19 00:14–00:19 The woman states that every time she wears these, she sleeps really well and the next day she feels like she can conquer the world. This highlights the benefit of the product as improved sleep and increased energy and confidence. - 00:20–00:27 00:20–00:27 She mentions that before the glasses, it was hard for her to fall asleep and had to take melatonin, but that these are literally natural melatonin. This highlights a personal struggle and positions the glasses as a healthier alternative. - 00:28–00:34 00:28–00:34 She states that she sleeps good every night, and wakes up so ready for whatever the day throws at her. This summarizes the overall positive impact of the glasses on her sleep and daily life.

# Ad summary This ad features a creator discussing the benefits of Raw Optics blue light glasses. She discusses how wearing the blue light glasses has helped with eye strain and fatigue and has made her feel more energized and productive throughout the day. She recommends that anyone who is on screens all day should purchase a pair. # Brand positioning Raw Optics positions itself as a provider of blue light glasses, offering a solution for individuals who experience eye strain and fatigue from prolonged screen exposure. The brand is presented as a facilitator of enhanced productivity and energy, positioning itself as essential for those who spend extensive time in front of screens, promoting the idea that their glasses are not just a nighttime accessory, but an all-day productivity tool. # Product Raw Optics blue light glasses are designed to mitigate eye strain and fatigue for individuals who spend a significant amount of time in front of screens. These glasses are explicitly positioned as more than just a nighttime aid, instead promoted as essential for all-day productivity and energy. The glasses work by filtering blue light, which the creator says has alleviated her headaches, eye strain, and fatigue, while also making her feel more energized and productive. They are presented as a simple solution for anyone who uses screens regularly and wants to improve their comfort and focus. # Visual style The ad is filmed in a casual, selfie-style, giving it a UGC feel. The lighting is natural, and the editing consists of static shots with no transitions. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You got to get yourself a pair of glasses from Raw Optics. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator opens by stating a common misconception about blue light glasses, clarifying that many people assume they are only meant to be used at night. - 00:02–00:09 The creator states that once she found these glasses from Raw Optics, she realized that they have been a game changer for her productivity throughout the day. - 00:09–00:13 The creator goes on to say that she is on her screen, whether it is her phone or laptop, all day every day. - 00:13–00:23 The creator discusses that prior to wearing Raw Optics glasses, she used to get eye strain and fatigue, but now she no longer gets headaches and feels more productive and energized. - 00:23–00:28 The creator concludes the ad by stating that if you're like her and on your screen all day, you've got to get yourself a pair of glasses from Raw Optics.

# Ad summary Aesthetic product showcase of two pairs of sunglasses with red and yellow lenses, with a case. The lenses' colors may suggest use for colorblindness. # Brand positioning This ad showcases a brand that positions itself in the eyewear market with a focus on style and design. The brand aligns itself with a modern, sophisticated lifestyle. Its approach seems to ignore the mass-market trends of basic eyewear, instead opting for unique designs and bold colors. The brand positioning is primarily emotional, appealing to customers who value aesthetics and want to express themselves through unique eyewear. # Product The ad features two pairs of sunglasses. One pair features red lenses with a black frame. The second pair has yellow lenses and a clear frame. Each pair comes with a unique case that has a gold logo design. These sunglasses are designed for everyday wear and may also serve as color correction tools for individuals with color vision deficiency. The ad highlights the aesthetic appeal of the glasses, suggesting they are a stylish accessory for anyone looking to enhance their personal style. # Visual style The ad features a polished aesthetic with a focus on showcasing the product in a visually appealing manner. The editing style consists of static shots to highlight the details of the sunglasses and their design. The production quality is high, giving off a commercial feel that emphasizes the sophistication and style of the brand. The pacing is slow and steady, allowing viewers to take in each visual element without feeling rushed. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a product shot featuring sunglasses in an outdoor setting.

# Ad summary A blonde woman wearing red sunglasses and a brown sweater sits on a white couch and explains the benefits of wearing blue-light-blocking glasses. She says that she enjoys scrolling on her phone before bed, but that it keeps her awake at night. She recommends Raw Optics glasses as a way to block out the blue light and ensure better sleep. # Brand positioning Raw Optics is presented as a functional solution for mitigating the harmful effects of blue light from screens, positioned for individuals who want to maintain their screen time habits without sacrificing sleep quality. The brand caters to those who are aware of the potential negative impacts of blue light and seek a simple, effective way to address it. It pushes against the norm of simply reducing screen time, instead offering a way to 'have it all'—enjoying digital entertainment while protecting sleep, and seems to be emotionally positioned, with a focus on ease of use and the resulting sense of well-being. # Product Raw Optics is a brand of glasses designed to block harmful blue light rays emitted from electronic devices, such as phones. These glasses, when worn while using screens, help prevent the user from staying awake at night, thus improving sleep quality. As stated in the ad, the glasses are specifically intended for individuals who struggle with insomnia or who simply want to avoid the sleep-disrupting effects of screen time before bed. The glasses are presented as a straightforward solution, allowing users to maintain their screen habits without taking the risk of disrupted sleep. The ad emphasizes the functional benefit of blue light blocking. # Visual style The ad has a casual and approachable aesthetic, resembling user-generated content. It's filmed in a brightly lit room, giving it a clean but informal feel. The editing is simple with static shots and no transitions, emphasizing the directness of the message. The production quality appears to be a blend of polished and raw, which aligns with the testimonial-style format. The pacing is consistent, reflecting the natural rhythm of the speaker's delivery. # Benefits - [object Object] # Features - [object Object] # Call to action Get Raw Optics # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman in sunglasses on a couch, admitting she scrolls in bed, attempting to create immediate relatability. - 00:01–00:08 She acknowledges the common desire to stay connected while also highlighting the problem of blue light from screens disrupting sleep. This sets up the problem that the product will solve. - 00:08–00:14 The woman introduces Raw Optics as the solution to her problem of staying awake at night from screen use, positioning the brand as a savior. - 00:14–00:20 As someone who struggles with insomnia, the woman shares her personal use case, emphasizing the importance of sleep for her and her reliance on Raw Optics to mitigate risk. This adds a layer of trust. - 00:20–00:22 She restates the desire to maintain her habit, reinforces the idea that the viewer can 'have it all'. - 00:22–00:25 The ad concludes with a call to action and a promise that Raw Optics will change the viewer's life, creating a sense of urgency and excitement.

# Ad summary A woman shares a natural health tip about getting sunlight during the day and blocking harmful artificial blue light at night. She encourages viewers to read the caption to learn more. # Brand positioning The brand is not explicitly named or shown in this ad. However, it is implied that the brand promotes natural health and wellness through simple lifestyle adjustments. The brand aligns with values of natural living and holistic well-being, pushing against reliance on artificial solutions and encouraging a return to natural rhythms. This positioning is functional, focusing on the practical benefits of sunlight exposure and blue light reduction for overall health. # Product The ad focuses on promoting blue light glasses that block harmful artificial blue light at night. The product is for individuals who want to improve their sleep and overall health by reducing exposure to blue light from screens. The glasses are implied to have red lenses, as seen in the visual. A USP is that they help block harmful blue light, which is explicitly stated as a benefit. The use occasion is at night while using electronic devices. The ad addresses the purchase barrier by encouraging viewers to read the caption to learn more about why blocking blue light is beneficial. # Visual style The ad has a natural, slightly unfiltered aesthetic. The editing style is simple with basic cuts between scenes. The production quality has a UGC feel, aligning with a casual and relatable tone. The pacing is slow and deliberate, allowing the message to sink in. There's no specific audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Read the caption to learn why # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A woman sits outside surrounded by plants and shares a natural health tip about receiving sunlight during the day. - 00:04–00:07 00:04–00:07: The woman is seen sitting on her bed at night, using a laptop and wearing blue light blocking glasses. The voiceover states that blocking harmful artificial blue light is important. - 00:07–00:08 00:07–00:08: She places the laptop on the nightstand. She encourages the viewer to read the caption to learn why.