How Pixi Beauty Advertises on Meta

# Ad summary A woman shows off three new shades of the Pixi On-the-Glow Blush. She highlights that these tinted balm sticks hydrate the skin while giving a hint of color. She names the shades, applies each to her hand for reference, and then applies a shade to her cheeks and lips to demonstrate how it pulls the whole look together. # Brand positioning Pixi is presented as a makeup brand that focuses on creating products that are easy to use, fuss-free, and multi-purpose. Their products are designed for simplicity and efficiency, perfect for achieving a natural, radiant look with minimal effort. They embrace a playful and accessible tone, making beauty feel less intimidating. The ad highlights the brand's dedication to providing hydrating and skin-friendly makeup that caters to individuals who want a hint of color and a fresh, radiant complexion. # Product Pixi On-the-Glow Blush is a tinted balm stick designed for use on both the cheeks and lips. It provides a hint of color while hydrating the skin. The product comes in a set of three new shades: Chantilly, a soft creamy nude for a sun-kissed look; Mauve, a soft rose for an effortless everyday flush; and Cassis, a rich berry for a bolder statement. The product is presented as a quick and easy solution for pulling a look together in seconds. # Visual style The ad has a polished UGC feel, with soft, natural lighting and a clean, minimalist background. The editing style is simple with static shots and smooth transitions. The pacing is consistent, creating a relaxed and approachable vibe. The visuals are timed to complement the voiceover, emphasizing key product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Which Pixi shade are you? # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The creator holds up the Pixi On-the-Glow Blush in the Cassis shade and applies it to her lips, emphasizing that the stick can be used on both cheeks and lips. This message is conveyed with a casual, friendly tone, establishing the product's versatility and ease of use from a customer perspective. - 00:02–00:05 00:02–00:05: She holds up all three shades of the Pixi On-the-Glow Blush and introduces the new shade set. This establishes the official brand name of the set. - 00:05–00:09 00:05–00:09: She describes the product as a tinted balm stick that gives a hint of color while keeping the skin hydrated and fresh. She emphasizes the product's dual benefit of color and hydration in a conversational tone. - 00:10–00:14 00:10–00:14: She holds up the Chantilly shade, describing it as a soft creamy nude for a sun-kissed look, and applies it to the back of her hand. This establishes what the product looks like on the skin. - 00:15–00:19 00:15–00:19: She holds up the Mauve shade, describing it as a soft rose for an effortless everyday flush, and applies the Chantilly shade to the back of her hand for reference. She emphasizes the product's everyday wearability. - 00:20–00:24 00:20–00:24: She holds up the Cassis shade, describing it as a rich berry for a statement shade, and applies the shade to the back of her hand for reference. The ad is showing that the product can create a bold look if the user desires that. - 00:24–00:27 00:24–00:27: The creator swipes the product on her cheek and blends it in with her fingers. This showcases the product's ease of application and blendability. - 00:27–00:29 00:27–00:29: The creator applies the balm stick to her lips and smiles, highlighting how it pulls the whole look together. The tone is enthusiastic, emphasizing the product's impact on the overall look. - 00:29–00:31 00:29–00:31: The creator holds up the three shades again and asks the audience which Pixi shade they are. This serves as a personal appeal and a call to consider the product, encouraging engagement.

# Ad summary This ad demonstrates a 5-minute 'clean girl' makeup routine using various Pixi Beauty products. The video features a young woman with curly hair applying a series of products in a relaxed setting, followed by a quick outdoor shot showcasing the finished look. # Brand positioning Pixi Beauty is presented as a go-to brand for achieving a quick and natural 'clean girl' makeup look. The brand's positioning appears to focus on simplicity and ease of use, catering to individuals who value a minimalistic approach to beauty. By showcasing a simple 5 minute make up routine, Pixi beauty is emphasizing how easy their products are to use, and implying that people who use their products value speed and simplicity. # Product The ad features several Pixi Beauty products designed for a quick and natural 'clean girl' makeup look. Featured are the brand's eye patches, which the model applies before any makeup. In addition, a lightweight foundation is applied, followed by blush and a cream-stick highlight. Lastly, she applies the brand's lip balm and large lash mascara. Each product is presented as easy to use and capable of creating a fresh, dewy look in just 5 minutes. # Visual style The ad has a natural, unfiltered aesthetic, resembling UGC content. It features close-up shots and handheld camera work, creating a personal and relatable feel. The editing is simple with minimal transitions. The pacing is moderate, with cuts occurring every few seconds to keep the routine moving. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the model wearing green eye patches. Text on screen indicates the theme: a '5 min clean girl Makeup routine'. - 00:02–00:05 The model removes the eye patches and begins applying a light coverage foundation with her fingers. - 00:05–00:08 She blends the foundation with a lime green sponge, focusing on the cheek and jawline. - 00:08–00:12 The model then applies mascara to her top lashes with the Pixi Beauty mascara product. - 00:13–00:14 She applies a light pink lip balm to her lips. - 00:15–00:17 She applies a blush stick and blends it with the lime green sponge. - 00:17–00:22 She runs her fingers through her hair, and walks onto a balcony to show off the completed look.

# Ad summary This ad promotes Pixi LipMask. The ad showcases the product’s three shades. It also highlights the product’s moisturizing and radiant finish. # Brand positioning Pixi is presented as a brand that offers radiant skincare and makeup products. The brand values seem to align with effortless beauty, focusing on products that enhance one's natural glow. The brand's positioning appears functional, providing a simple and convenient solution for achieving glowing lips with its LipMask. # Product Pixi LipMask is a tinted lip jelly mask designed to provide instant comfort and a radiant finish. It is available in three shades: Sucre (a glowing pink highlight for a soft, radiant finish), Caliente (a juicy orange tint for a warm yet fresh jelly burst), and Amore (a sheer strawberry-red hue for an enlivened lip-effect). It comes in a small, round, mint-green container with a small applicator. The product aims to address the need for lip hydration and a touch of color in one swipe. The ad tells the viewer that this product is worth trying because it offers both comfort and a lasting glow. # Visual style The ad's visual style is clean and bright. The editing style features quick cuts to showcase various aspects of the product. The production quality is polished. The pacing is fast, with frequent cuts to maintain engagement. The cuts appear to sync with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP PIXIBEAUTY.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a split-screen showing various shades of the Pixi LipMask and a woman holding the product. - 00:02–00:05 The screen displays the available shades, including product swatches on an arm. - 00:05–00:11 The woman from the initial split-screen reappears, applying the LipMask to her lips, while the available shades are still being displayed. - 00:11–00:12 The ad concludes with the Pixi logo and website address.

# Ad summary This ad promotes the Pixi LipMask, a treatment balm that pairs glossy radiance with lasting nourishment. The ad highlights the product's jelly-blend formula and its ability to cushion lips in moisture with a hint-of-a-tint, emphasizing the comfort and soft glow it provides. # Brand positioning Pixi is presented as a brand focused on providing skincare and beauty products designed for a soft, radiant, and healthy glow. The brand positions itself as offering products that not only enhance appearance but also provide nourishment and comfort. The ad aligns the brand with a lifestyle that values self-care and gentle beauty enhancement, suggesting a simple and effective approach to achieving a naturally radiant look. # Product The Pixi LipMask is a treatment balm designed to provide glossy radiance and lasting nourishment to the lips. It features a jelly-blend formula that melts into lips, cushioning them in moisture with a hint-of-a-tint. The product is presented as offering instant comfort and a soft glow wrapped in care. The LipMask comes in a small, round, mint-green container with a matching applicator. The ad showcases multiple color tints, allowing consumers to choose their preferred shade. # Visual style The ad features a clean, polished aesthetic with bright, even lighting and a soft color palette. The editing style is straightforward with static shots and smooth transitions, creating a professional commercial feel. The pacing is moderate, allowing viewers to focus on the product and its application. Audio-visual sync is present, with text overlays timed to emphasize key product benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP PIXIBEAUTY.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad introduces the Pixi LipMask, describing it as a treatment balm that pairs glossy radiance with lasting nourishment. The intention is to immediately communicate the product's core benefits and value proposition to the viewer. The story is told from the Brand perspective, emphasizing the product's features and appeal through descriptive language. - 00:04–00:05 00:04–00:05 The ad describes the LipMask's dreamy jelly-blend formula, which melts into lips, cushioning them in moisture with a hint-of-a-tint. The intention is to highlight the product's texture and moisturizing properties, appealing to the viewer's desire for comfort and hydration. The story is told from the Brand's perspective, focusing on the product's unique formulation and its benefits. - 00:05–00:12 00:05–00:12 The ad shifts to show the LipMask being applied, emphasizing that one swipe provides instant comfort and a lasting glow and that it's a soft glow, wrapped in care. The intention is to demonstrate the product's ease of use and the radiant results it delivers. The story transitions to a user Customer perspective, showcasing the product in action and highlighting its immediate effects.

# Ad summary A woman with fair skin demonstrates Pixi On-the-Glow BASE. She applies the product to her face in swipes, and then blends it in with her fingers. She highlights that the product is perfect for on-the-go, evens skin, and reduces redness. # Brand positioning Pixi is presented as a brand focused on providing quick and easy solutions for achieving a natural, glowing complexion. The brand emphasizes convenience and simplicity, positioning itself for consumers seeking efficient beauty routines. The ad highlights Pixi's On-the-Glow BASE as a staple in everyday routines, suggesting that the brand caters to those who value time-saving products that enhance their natural beauty with minimal effort. # Product Pixi On-the-Glow BASE is a tinted moisturizer stick that evens out skin tone and provides a natural glow. It is presented as a convenient, on-the-go solution that can be applied with a simple swipe and blended with fingers. The product is available in multiple shades, including the shade "Beige" demonstrated in the ad. It claims to blur imperfections, tone down redness, and provide smooth, hydrated, and glowy skin. The product's coverage can be built up depending on the desired effect, allowing for both natural and more complete looks. It aims to provide a "your skin but better" feeling without feeling heavy. # Visual style The ad has a bright and natural aesthetic, typical of UGC content on platforms like TikTok or Instagram Reels. It has a polished UGC feel, with the creator using natural lighting and a clean background. The editing style consists of quick cuts, with a consistent pace. The audio-visual sync is timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces Pixi On-the-Glow BASE as a staple in her quick, everyday routine. - 00:04–00:07 The creator notes that she has been using Pixi's On-the-Glow BASE non-stop. - 00:08–00:12 She states that she has the shade "Beige" and describes it as a tinted moisturizer that evens out skin. - 00:13–00:24 The creator demonstrates applying the product to her face, mentioning that she has hormonal acne and redness that the product can cover with one swipe. - 00:24–00:29 The creator blends the product with her fingers, highlighting that it blends easily and tones down redness. - 00:29–00:34 The creator adds that you can build up the coverage of the product, but she usually keeps it natural. - 00:34–00:42 The creator states that her favorite thing about this product is it is perfect for on the go and gives you a "your skin but better" feeling without feeling heavy.

# Ad summary This ad promotes the PIXI Perfect Glow Kit, showcasing its various products and demonstrating their use for achieving glowing skin. The ad features a split-screen format, highlighting the product packaging and application by a woman. # Brand positioning PIXI is presented as a skincare brand focused on delivering a healthy, glowing complexion through its range of "skintreats." The brand aims to occupy a space in the market that emphasizes natural beauty enhancement with products that are easy to use and effective. PIXI seems to align with a lifestyle that values skincare and self-care, promoting the idea that radiant skin is achievable through a consistent skincare routine. The brand's positioning is functional, focusing on the performance and simplicity of its products to deliver visible results. # Product The ad features the PIXI Perfect Glow Kit, which includes several products designed to enhance skin radiance. The kit includes the Glow Mud Cleanser, a deep-purifying cleanser; Glow Tonic Cleansing Gel, an exfoliating cleanser; Peel & Polish, a resurfacing concentrate; Glow Tonic, a glycolic acid exfoliator; and Glow Mist, a hydrating facial mist. The products are showcased through demonstrations of their textures and application. The ad highlights the kit as a comprehensive skincare regimen for achieving a glowing complexion. # Visual style The ad has a clean and polished aesthetic with a hybrid feel, combining product shots and lifestyle content. The editing style employs quick cuts to maintain a brisk pace. The visual motif of showcasing the products in a split-screen format, with hands demonstrating textures and application, is consistent throughout the ad. The cuts per minute are high, creating a sense of energy and immediacy. The visual and audio sync is maintained. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP PIXIBEAUTY.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a split-screen showing the range of PIXI products from the Perfect Glow Kit, emphasizing their packaging and variety. - 00:01–00:03 00:01–00:03: The upper-left quadrant zooms in on the PIXI Glow Mud Cleanser, with a hand demonstrating the product’s creamy texture. This is to showcase what the product looks like and how it feels to the touch. - 00:03–00:05 00:03–00:05: The upper-right quadrant zooms in on a hand demonstrating the PIXI Glow Tonic Cleansing Gel on skin, highlighting its exfoliating properties. This shows the product's effectiveness and how it integrates into a skincare routine. - 00:05–00:07 00:05–00:07: The upper-left quadrant focuses on the PIXI Peel & Polish tube, with a hand demonstrating the product's texture. This aims to showcase its consistency and application method. - 00:07–00:09 00:07–00:09: The upper-right quadrant shows the PIXI Glow Tonic, with a hand demonstrating the product’s liquid texture. This emphasizes its liquid consistency and how it applies to the skin. - 00:09–00:11 00:09–00:11: The upper-left quadrant presents the PIXI Glow Tonic bottle, with a hand demonstrating how the liquid drips from the bottle. This highlights the product's texture. - 00:11–00:13 00:11–00:13: The upper-right quadrant shows the PIXI Glow Mist bottle, demonstrating the product being sprayed. This emphasizes its fine mist application and hydrating properties. - 00:13–00:15 00:13–00:15: The ad shows the woman demonstrating how the tonic works with a cotton pad on the lower-right quadrant. - 00:15–00:17 00:15–00:17: The split screen focuses on the PIXI products, showcasing the products and their names. - 00:17–00:19 00:17–00:19: The ad concludes with the brand’s logo and a call to action to shop on pixibeauty.com. This intends to drive viewers to purchase the product.

# Ad summary A woman with clear skin and minimal makeup demonstrates the Pixi Skintreats skincare routine on camera. She shows the bottles up close, applies the product with her hands and a cotton pad, and ends with glowing skin. The routine includes cleanser, tonic, spray, and lotion. # Brand positioning Pixi Skintreats presents itself as a skincare brand focused on gentle, effective products for achieving glowing skin. The brand's identity leans towards simplicity and efficacy, offering a streamlined skincare routine. It differentiates itself by focusing on key ingredients and a simple skincare ritual, rather than overwhelming the customer with too many products. The brand aligns with values of ease and visible results, suggesting an emotional benefit of confidence through healthy-looking skin. # Product The ad features several Pixi Skintreats products designed to be used together as a daily skincare routine. First, an orange-colored 'Glow Mud Cleanser' is shown as it is squeezed from the tube, worked into the face, and then rinsed off. Next, the 'Glow Tonic' is presented as it is applied to the face with a cotton pad. Then, the 'Hydrating Milky Mist' is shown as it is spritzed onto the face. Finally, 'pHenomenal Gel' is shown squeezed from the tube, and applied to the face. The brand message suggests these products work together to promote glowing skin. The routine addresses the pain point of dull or lackluster skin and simplifies the process to achieve radiant results. # Visual style The ad has a clean and simple aesthetic, with a light pink background to create a bright, inviting feel. The video is shot with static shots and quick cuts to move through the skincare routine efficiently. The production quality is high, giving it a polished commercial feel. The pacing is moderate, with cuts timed to the music, creating an engaging rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holds four Pixi Skintreats products. Then a close-up shot shows a hand opening a tube of cleanser. - 00:02–00:04 00:02–00:04 The product is squeezed from the tube, and the woman rubs it into her face. This conveys the start of the skincare routine from the customer's perspective. - 00:04–00:05 00:04–00:05 The woman wipes the cleanser off her face with a pink towel. - 00:05–00:08 00:05–00:08 Next, the hand is shown squeezing lotion from a pink tube into the other hand. The customer continues the routine. - 00:08–00:10 00:08–00:10 The woman rubs the lotion onto her face. This shows the second step in the skincare routine. - 00:10–00:12 00:10–00:12 The Pixi 'Glow Tonic' bottle is held up to the camera to show the product label. This signals the third product in the routine. - 00:12–00:14 00:12–00:14 The woman uses a cotton pad to dab the tonic onto her face. This demonstrates the tonic's application. - 00:14–00:16 00:14–00:16 The woman sprays mist onto her face. This is shown from the customer's perspective and adds to the demonstration of the routine. - 00:16–00:18 00:16–00:18 The woman rubs the lotion onto her face. This step shows how to use the last product, from the customer's POV. - 00:18–00:19 00:18–00:19 She smiles at the camera to show the finished result.

# Ad summary This ad showcases a female creator holding and applying the Pixi On-the-Glow Shield SPF 50. The ad highlights its glow, radiance, and hydration properties. # Brand positioning Pixi is presented as a brand that offers skincare products designed for on-the-go use. The brand focuses on delivering hydration, radiance, and a healthy glow with convenient formats, aligning with a lifestyle that values simplicity and effectiveness. Pixi positions itself as a solution for daily skincare needs, emphasizing ease of use and portability. # Product The Pixi On-the-Glow Shield SPF 50 is a sunscreen stick designed for easy, on-the-go application. It is marketed to provide hydration, radiance, and glow to the skin. The product comes in a pastel green container with a peach cap. It's intended for daily use and is easily portable. # Visual style The ad has a bright and clean aesthetic with a split-screen format. The editing style involves quick cuts to showcase different product features and usage. The production quality is polished, giving it a professional feel. The pacing is moderate with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP PIXIBEAUTY.COM # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a split-screen showing a creator holding and showing the product alongside product shots, while also showing the creator applying the product to their arm. This introduces the product and its intended use.

# Ad summary This ad features a content creator showcasing her Pixi brand beauty routine using a variety of products. # Brand positioning Pixi is presented as a go-to beauty brand for achieving a dewy and radiant 'glassy glow' using skincare-infused makeup. The brand aligns with a playful and youthful aesthetic, promoting a lifestyle of self-care and effortless beauty. The brand emphasizes a focus on products designed to enhance natural beauty rather than heavy or transformative makeup. Pixi aims to make high-performing, skin-loving products accessible for creating modern, sparkly looks. # Product This ad features a wide range of Pixi beauty products designed to create a 'glassy glow.' The products shown include: A green 'Antioxidant Mask,' designed to quickly address under-eye bags; a 'Vitamin C encapsulated jelly', applied for a satisfying boost; a 'Face Base' to even skin tone, used with the 'Face Base Brush'; 'Twilight Gloss,' a highlighter for the face, applied with a brush; 'Liquid Bronzer' in shade 'Summer', applied with a brush; the 'Face Base' in shade 'Honey', blended with a 'Skincare Saturator Brush'; a 'Liquid Blush' in the shade 'Pretty'; a 'Glow Blush' in shade 'Mauve,' applied by hand and blended with a brush; eyeshadow, eyeliner, mascara, and lash clusters for the eyes; and 'Siesta Peach' lip color, plus a 'pH Gloss'. The products are designed for easy application, layering, and blending to achieve a luminous, natural, and radiant finish. # Visual style The ad has a polished, UGC-style aesthetic. It is brightly lit with a shallow depth of field, focusing primarily on the face of the content creator. The editing style is quick cuts, with each product and application step shown in rapid succession. The pacing is upbeat, with around 10 cuts per minute, matching the creator's enthusiastic tone. Visuals are synced to the voiceover, with product actions aligning to product names. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator is shown with green under-eye masks, and states that she wants a 'glassy glow' with sparkly makeup. This introduces the ad's theme and intention of achieving a specific beauty look. - 00:03–00:08 00:03–00:08 The creator shows an open box of Pixi eye masks and applies one to her face. This shows the first step in her beauty routine. - 00:08–00:12 00:08–00:12 The creator shows and applies Pixi Vitamin C encapsulated jelly. This builds on the previous step to demonstrate layering Pixi products. - 00:12–00:14 00:12–00:14 The creator removes the eye mask and buffs her face with a brush. This shows the effect of the previous steps and transitions to the next stage of makeup application. - 00:14–00:26 00:14–00:26 The creator demonstrates further Pixi product application, including highlighter, bronzer, face base, and liquid blush. This progresses the routine, emphasizing the layering and blending of various products. - 00:26–00:30 00:26–00:30 The creator applies glow blush and references a tip she learned from a friend, then demonstrates chiseling effect. This adds a personal touch and highlights the product's sculpting capabilities. - 00:30–00:36 00:30–00:36 The creator applies eye makeup, including shadow, eyeliner, mascara and lash clusters. This transitions to the eye makeup portion of the routine, building on the overall look. - 00:36–00:42 00:36–00:42 The creator applies lip color and gloss. This completes the makeup application process, focusing on the final touches. - 00:42–00:49 00:42–00:49 The creator summarizes the look, calling it 'dainty,' 'modern and sparkly,' and 'glossy and glassy'. This reinforces the ad's initial theme and asks if the viewer is ready for spring, finalizing the beauty routine.

# Ad summary The ad features a creator reviewing new shades of the Pixi On-the-Glow Blush. She applies the blush sticks to her hand to show the color, as well as to her cheeks and lips to showcase the multi-use. # Brand positioning Pixi is presented as a brand that provides products that are high quality and that can elevate your makeup look. The brand's values are focused on enhancing the customer's natural beauty with minimal effort and multi-use products. Pixi is positioned as a brand that is approachable. The brand pushes against the competitor behavior of only selling single-use products. This brand positioning is functional, performance, and simplicity. # Product The Pixi On-the-Glow Blush are multi-use sticks in three new shades. The blush can be applied to cheeks and lips. According to the creator, the shades include: 'Cassis' (a rich berry), 'Chantilly' (a creamy peach nude), and 'Mauve' (a cool dusty rose). These blush sticks contain a twist-up feature. # Visual style The ad has a polished commercial aesthetic and the editing style features static shots and smooth transitions. The ad has consistent pacing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Let this be your sign # Point of view - [object Object] # Storyline - 00:00–00:02 The creator states that blush truly elevates her makeup. - 00:02–00:07 She states that Pixi Beauty just launched three new On-the-Glow shades, and that she will be trying them all to see if they live up to the hype. - 00:07–00:13 The creator picks up the 'Cassis' shade, describing the tone as 'stunning'. She does a swatch test and describes the shade as the 'perfect rich berry'. - 00:14–00:23 The creator picks up the 'Chantilly' shade, calling it a 'very girly pink' but also 'not too overpowering'. She does a swatch test, and says, 'also, can we talk about that glow?' She states this shade would make for the 'perfect no makeup makeup look'. - 00:23–00:32 The creator picks up the 'Mauve' shade. She states that she is 'so obsessed' with the twist-up feature. She does a swatch test, and describes it as a 'cool dusty rose'. The creator adds that it is the 'perfect shade for a night out', and that it feels 'elegant and classy'. She admits that this 'might be my favorite'. - 00:32–00:43 The creator states that the best part about the blush is that they are multi-use sticks. She applies it to her cheeks and lips. She concludes by saying that these are the signs to get the Pixi On-the-Glow Blush.

# Ad summary This ad features a woman outdoors in a bikini who demonstrates the use of the PIXI On-the-Glow Blush. She applies the product to her cheeks and lips, then highlights how easy it is to take with you for an “easy summer glow, on-the-go. # Brand positioning PIXI is presented as a brand that provides simple, on-the-go beauty solutions. The ad emphasizes a casual, natural aesthetic that aligns with a summery, outdoor lifestyle. With its focus on ease and portability, PIXI positions itself as a practical choice for consumers seeking convenient beauty products. The brand’s approach seems to lean towards functional benefits, providing products that are easy to apply and carry while maintaining a lighthearted tone with the background music and the influencer's presentation. # Product The featured product is the PIXI On-the-Glow Blush, a multi-use blush stick that is advertised as being perfect for summer. The product is packaged in a pink tube with a light green base. The ad demonstrates that the product can be used on both cheeks and lips for an easy summer glow, on-the-go. The featured shade is "Cassis." A key USP is its portability and ease of application. The ad addresses the need for a quick and simple makeup solution that can be easily carried and applied anywhere. # Visual style The ad has a bright, natural aesthetic with outdoor lighting. It features quick cuts and transitions, creating a fast-paced rhythm. The production quality gives it a UGC feel, with a casual, unpolished vibe that supports the friendly tone. The editing keeps pace with the background music, aligning actions with the beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a close-up shot of the woman applying the PIXI blush to her cheek, followed by her showing the product to the camera. The intention is to introduce the product and its use right away. - 00:03–00:05 00:03–00:05 The woman holds up the product and dances, then opens the product. This moment shows the product's ease of use and promotes a fun, carefree vibe. - 00:05–00:07 00:05–00:07 The woman applies the blush to her cheek. The intention is to show the product in action. - 00:07–00:12 00:07–00:12 The woman blends the blush with her fingers to show how it blends seamlessly. The intention is to demonstrate the ease of blending the blush. - 00:12–00:14 00:12–00:14 She applies the blush to her lips and shows the results. This continues to demonstrate product use and versatility. - 00:14–00:16 00:14–00:16 The woman places the product in her purse and poses, emphasizing the product's portability and suitability for on-the-go use. - 00:16–00:21 00:16–00:21 The woman shows her final makeup look, reinforcing the message that the blush is a summer essential. The intention is to leave the viewer with a positive impression and a desire to purchase the product.

# Ad summary This ad showcases the PIXI Beauty's Perfect Glow Kit. It features a woman demonstrating the use of each product in the kit in her bathroom, using a multi-split screen. # Brand positioning PIXI Beauty is presented as a skincare brand that offers simple and effective beauty solutions for everyday use. The brand promotes a lifestyle of effortless beauty, focusing on achieving a natural glow with minimal effort. The brand positions itself by providing accessible, easy-to-use products that seamlessly integrate into daily routines, appealing to those seeking quick and noticeable results. PIXI aims to occupy the space of 'everyday magic' in skincare, offering products that make consumers feel good about their skin with minimal fuss. The brand's functional positioning emphasizes simplicity and visible results. # Product The featured product is the PIXI Beauty Perfect Glow Kit, a collection of skincare essentials designed to deliver a radiant complexion. The kit includes a cleanser, a toner and a mist that work together to exfoliate, smooth, and hydrate the skin. The Peel & Polish cleanser gently exfoliates, the Glow Tonic balances and brightens, and the Glow Mist hydrates and adds a dewy finish. The USPs include their ability to seamlessly fit into any routine and provide visible results, promising 'everyday magic to every routine' and 'happy skin all season long.' The product is intended for anyone seeking a simple path to radiant, healthy-looking skin, with no specific age or skin type limitations implied. # Visual style The ad has a polished commercial aesthetic. The editing style uses quick cuts and a multi-split screen to show the skincare routine process. The production quality feels high-end and supports the intended tone. The ad is fast-paced, with cuts timed to the music beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showcasing the kit's components laid out on a bathroom counter, introducing the Pixi Perfect Glow Kit. - 00:01–00:03 00:01–00:03 The ad transitions to a vertically split screen, showing a woman applying each product from the Perfect Glow Kit. The visual format allows the audience to preview all three steps of the skincare routine at once. - 00:03–00:04 00:03–00:04 The ad continues with another multi-split screen, demonstrating the woman applying the Peel & Polish and showcases the routine's ability to seamlessly fit into any routine. - 00:05–00:06 00:05–00:06 A woman is seen applying the product to her face. This shot emphasizes the skincare results. - 00:06–00:07 00:06–00:07 The ad concludes with a shot of the product line up. The text overlay is designed to leave a positive impression and associate the brand with happiness.

# Ad summary This ad demonstrates how to use the Pixi On-the-Glow Base stick. The model applies the product in two different shades, Honey and Nutmeg. # Brand positioning Pixi is presented as a modern, trendy cosmetics brand that prioritizes ease of use and natural beauty enhancement. The brand aesthetic is clean, simple, and colorful. The packaging is vibrant, minimalist, and features sans-serif typography. Pixi offers solutions for consumers who want to achieve a natural glow and enhance their skin with minimal effort. The products are designed to be portable and easy to reapply anywhere, fitting into a lifestyle of on-the-go beauty. Pixi positions itself as a brand that follows the norm of enhancing natural beauty. # Product The Pixi On-the-Glow Base is a foundational moisture stick used to even and enhance skin tone, provide hydration, and add glow. It comes in a solid stick form with a twist-up applicator, making it easy to apply directly to the face. Two shades, Honey (base shade) and Nutmeg (warmth and dimension), are shown in the ad, and applied to enhance natural features. The product aims to provide a natural look. It is portrayed as easy to throw in your bag and reapply anywhere. The ad addresses the purchase barrier of needing multiple products to achieve a complete look by showing how a single product can hydrate, even skin tone, and add dimension. The product claims to give skin a better appearance without needing filter or filler. # Visual style The ad has a polished UGC feel with a clean and bright aesthetic. The editing style consists of quick cuts to showcase different application steps and product features. The production quality is high, giving the ad a professional yet approachable vibe. The pacing is quick and consistent, maintaining viewer engagement. Product actions are timed to some musical beats to synchronize the experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a woman applying a light-colored stick to her face. This immediately introduces the product and its application. - 00:02–00:06 The model holds up the product packaging, showing the brand and product name, before showing the actual stick, helping the audience identify the product being used. - 00:06–00:09 The model twists the product up, and applies it to her face, showing the ease of application and how the product glides on the skin. - 00:09–00:13 The model continues to apply the product in a swiping motion, further emphasizing the ease and speed of use, while text states that it evens and enhances skin in one swipe. - 00:13–00:15 The model rubs the product in and smiles at the camera, showing a quick application and happy results. - 00:15–00:17 The model holds up the product again, showing it to the camera and displaying the second shade she will be using. - 00:17–00:21 The model applies the darker stick to her cheekbones, showing how it adds warmth and dimension, while text on screen matches her movements. - 00:21–00:24 The model rubs the product in and smiles again, showing a natural but enhanced glow. Text highlights that this gives 'skin but better, no filler needed'. - 00:24–00:27 The model puts the product in a small purse to demonstrate how easy it is to take on the go, reinforcing its portability.

# Ad summary This ad features a female influencer who uses and raves about the Pixi On-the-Glow BASE. The influencer demonstrates application of the base and points out the features and benefits, highlighting the product's natural glow, buildable coverage and portability. # Brand positioning Pixi is presented as a brand that caters to individuals who appreciate a natural, effortless approach to beauty. The brand is presented through the voice of a creator who demonstrates the products in a real-world setting, focusing on ease of use and a lightweight feel, perfect for on-the-go lifestyles. Pixi aims to occupy a space in the consumer's mind as a go-to choice for achieving a healthy, glowing complexion with minimal effort, aligning with a preference for simplicity and natural beauty. # Product The Pixi On-the-Glow BASE is a skin-perfecting base in stick form designed for those seeking an instant no-makeup makeup glow. It blurs, brightens, and evens out the skin with just one swipe, maintaining a natural look. The product has buildable coverage to add more if desired, and its super light and hydrating formula ensures it doesn't feel like wearing makeup at all. Conveniently packaged for on-the-go use, allowing easy application and portability. The product aims to deliver a perfect natural glow, making it suitable for individuals who want to enhance their complexion without the heavy feel or look of traditional makeup. # Visual style The ad has a casual UGC aesthetic, with natural outdoor lighting and a handheld camera feel. The editing style includes quick cuts to emphasize product features and benefits. The overall tone is friendly and approachable, suitable for social media platforms like Reels or TikTok. Pacing is consistent with the upbeat music, and cuts sync with the audio. The production quality is polished, creating a hybrid feel that balances authenticity with professionalism. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action you need to try it! # Point of view - [object Object] # Storyline - 00:00–00:00 The video begins with the presenter showing and naming the product. - 00:01–00:07 00:01–00:07 The presenter introduces the Pixi On-the-Glow BASE product, suggesting it is perfect for no-makeup makeup lovers and those needing a quick skin refresh. She presents the product as a solution to a specific need. The tone is enthusiastic and relatable, delivered from the perspective of a user. - 00:07–00:09 00:07–00:09 The video cuts to a close-up of the product, with the text overlay, "skin perfecting base ✨." The shot focuses on the product itself, highlighting its texture and form factor. This is from the brand's perspective to highlight the product's physical characteristics. - 00:09–00:13 00:09–00:13 The presenter applies the product to her face. This demonstrates the ease of use and the immediate effect it has on the skin. - 00:13–00:22 00:13–00:22 The presenter highlights the benefits of the product, such as its buildable coverage, lightweight feel, and hydrating properties. She emphasizes that it gives a perfect natural glow. The tone is informative and enthusiastic. This builds on the previous demo by adding explicit details from the brand's voice. - 00:22–00:28 00:22–00:28 The presenter demonstrates the product's portability by placing it in her bag. She notes that it’s easy and worry-free to take on the go, reinforcing the product's convenience and portability. The tone is casual and persuasive. - 00:28–00:34 00:28–00:34 The presenter ends the video by urging viewers to try the product if they are into the glowing, natural skin look, solidifying the CTA.

# Ad summary This ad promotes LiquidGlow liquid blush. The ad consists of quick shots of various young women of different ethnicities applying the liquid blush. It uses upbeat music and text overlays to call it 'Your Liquid Blush Crush'. # Brand positioning The brand, Pixi, is presented as a modern and playful makeup brand that is known for its popular, easy-to-use liquid blush. The ad features multiple diverse young women applying and wearing the blush, implying that the brand is inclusive, fun, and trendy. It is accessible and made for a fresh and modern look. # Product The featured product is the LiquidGlow liquid blush by Pixi. It is a liquid blush packaged in a small, cylindrical tube with a light green cap and a sponge applicator. The liquid blush is applied to the cheeks and blended in, leaving a natural and dewy finish. The blush is for anyone who wants an effortless and natural glow. # Visual style The ad has a clean, bright, and polished aesthetic with a UGC feel. It uses quick cuts to show a variety of young women applying the liquid blush. The production quality is high with natural lighting and clear shots of the product and the women's faces. The pacing is upbeat and energetic, syncing with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with various young women applying liquid blush to their cheeks. - 00:02–00:04 The women rub the blush into their cheeks using their fingers to blend. - 00:04–00:06 The women continue to apply the blush to their cheeks with their fingers. - 00:06–00:08 The women stand facing forward and hold up the liquid blush to show the product. - 00:08–00:10 The women continue to apply the liquid blush to their cheeks with their fingers. - 00:10–00:12 The women hold up the liquid blush and show the applicator tip. - 00:12–00:14 The women complete the makeup application process, applying it to their cheeks and looking in the camera to smile and show off the finished look.

# Ad summary This ad showcases pixi Lip Mask product and features 3 different colors, Amore, Sucre, and the original version of the lip mask product. The ad showcases multiple up-close angles of the different product colors in their container, as well as angles that show the product being applied to lips to highlight the texture and shine. # Brand positioning Pixi is presented as a brand that delivers effective skincare solutions with a focus on natural ingredients and a cruelty-free approach. The brand's positioning emphasizes simplicity and accessibility, making beauty routines straightforward and enjoyable for everyone. Pixi aligns with values like self-care and enhances natural beauty by offering products that are easy to use and deliver visible results. This brand seems to ignore the extreme beauty standards set by some brands, and promotes a more realistic version of enhancing natural beauty, which is functional. # Product The Pixi Lip Mask is advertised as a melting jelly formula that hydrates lips with a soft tint of color and offers instant comfort and a lasting glow in each swipe. The product comes in a small, round container and includes a wand for application. Three shades of the lip mask are featured: Amore, Sucre, and the original version of the lip mask. All of the colors offer a glossy finish with a soft hint of tint. The ad addresses the purchase barriers by highlighting the mask’s ease of use, lasting comfort, and the nourishing properties that keep lips soft and hydrated, making it a practical choice for daily use. # Visual style The ad utilizes a bright, clean aesthetic with soft pastel backgrounds. The production quality feels polished with steady camera work, which supports a high-end commercial tone. The editing features quick cuts to highlight the various products and colors, and visual motifs include close-ups of the product and the application process. The pacing is consistent, and cuts are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a grid layout showcasing the Pixi Lip Mask in three different shades: Amore, Sucre, and the original version. The colors of each lip mask are displayed up close in the container. This introduction quickly familiarizes viewers with the range of options available. - 00:04–00:07 00:04–00:07: A hand is shown opening a container of Pixi Lip Mask in the 'Amore' shade. The camera zooms in to highlight the texture of the formula. Text appears below describing the product as a “LipMask: Glossy shine meets deep nourishment.” This moment aims to position the lip mask as both a cosmetic and a treatment. - 00:07–00:10 00:07–00:10: The camera focuses on lips as the lip mask is applied using an included wand. Text reads, “A Soft Glow, Wrapped in Care.” The scene transitions to a woman applying the lip mask, emphasizing its ease of application and the natural look it provides. - 00:10–00:13 00:10–00:13: The ad displays another close-up of the open container of Pixi Lip Mask, this time in a light pink color. Text appears, stating, “Melting jelly formula that hydrates lips with a soft hint of tint,” and “One swipe for instant comfort. A Glow that lingers. 💋✨” This reinforces the product’s key benefits and desired outcomes. - 00:13–00:16 00:13–00:16: The final scene shows the lip mask being applied to the lips again, with “PIXI” overlaid on the screen and a “SHOP NOW” button at the bottom. The woman's face is visible as she applies the product, emphasizing the brand name and encouraging immediate purchase.

# Ad summary This ad showcases the PIXI On-The-Glow Blush and Lip products. A woman demonstrates how to apply the products for a radiant, everyday look, highlighting the ease of application and the products' versatility. # Brand positioning PIXI is presented as a beauty brand that emphasizes a radiant, natural look achieved through effortless products. The brand aligns with values of simplicity and ease of use, promoting a lifestyle where beauty enhancement fits seamlessly into everyday routines. It focuses on functional beauty solutions that are quick and effective, moving away from complicated or time-consuming makeup routines, and aiming to occupy the space in the consumer's mind as a go-to for effortless, natural beauty enhancement. The brand's packaging features light green pastel coloring. # Product The PIXI On-The-Glow product line includes blush and lip products. Both products are packaged in a light green, circular container with a flip-top lid that features a small mirror. The lip products include red, pink, and shimmer shades of gloss. The blush products appear as creamy pigmented balms. Both products are applied with a small applicator wand included in the product casing. This on-the-go format addresses the need for quick, convenient beauty solutions. # Visual style The ad has a polished commercial aesthetic with clean, well-lit shots on a plain background. The editing style involves quick cuts to keep the video fast-paced. The production quality is high-end, supporting a tone that is both informative and visually appealing, aimed at an audience interested in refined beauty content. The background is the same shade of pastel pink in every shot. The pacing is consistent throughout the ad with quick cuts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The woman holds up various PIXI On-The-Glow Blush and Lip products. The intention is to grab the viewer's attention with the product itself and set up the ad. - 00:01–00:02 00:01–00:02 The presenter holds up a light green stick product. The intention is to introduce other products that will be used in the look. - 00:02–00:03 00:02–00:03 The woman applies a light product on her face. The intention is to demonstrate how the products will be used in a look. - 00:04–00:05 00:04–00:05 The woman holds a large brush. The intention is to introduce other products that will be used in the look. - 00:05–00:06 00:05–00:06 The woman applies blush on her face. The intention is to demonstrate how the products will be used in a look. - 00:07–00:08 00:07–00:08 The woman applies mascara on her face. The intention is to demonstrate how the products will be used in a look. - 00:09–00:13 00:09–00:13 The woman applies red lip gloss to her lips. The intention is to demonstrate how the products will be used in a look. - 00:14–00:18 00:14–00:18 The woman applies shimmer lip gloss to her lips. The intention is to demonstrate how the products will be used in a look. - 00:19–00:24 00:19–00:24 The woman applies a brighter red lip gloss to her lips. The intention is to demonstrate how the products will be used in a look.

# Ad summary This ad promotes Pixi's LiquidGlow Blush using a split-screen demo format. On one side, a woman applies the product to her cheeks, while on the other side another woman demonstrates the same application. Text overlays highlight the product's benefits, such as its serum formula and ease of blending. # Brand positioning Pixi is presented as a brand offering products that provide a natural and healthy glow. The brand aligns with a lifestyle of simplicity and ease, offering makeup that enhances natural beauty with minimal effort. The brand differentiates by focusing on providing skin benefits and treatments, as suggested by phrases like "Soft Colour. Real Treatment. Glow Reimagined." Pixi's positioning is a blend of both functional (easy application, serum formula) and emotional (enhancing natural beauty, radiant glow) appeal. # Product The featured product is Pixi LiquidGlow Blush, a blush with a serum formula designed to blend effortlessly. The product is available in several shades. It is intended for anyone looking to add a natural flush or bright burst of color to their cheeks. The ad highlights the product's key selling points: its serum formulation and the ease with which it blends, allowing for a seamless application. It suggests that the blush is easy to use, requiring just a tap and blend for a glowing look. The product is meant to provide a soft tint or a brighter burst of color, catering to different makeup preferences. # Visual style The ad has a bright and clean aesthetic with a polished commercial feel, combining user-generated content-style demonstrations with studio product shots. The editing is fast-paced with quick cuts. The cuts and transitions are synchronized to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP PIXIBEAUTY.COM # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a split screen featuring two women demonstrating Pixi's LiquidGlow Blush and product shots. Text overlay introduces the product. - 00:01–00:03 00:01–00:03 The left screen shows a woman opening a blush and dabbing some onto her hand while the right screen shows another woman dabbing the product on her nose. This conveys the texture and ease of product use. - 00:03–00:06 00:03–00:06 The women apply the blush to their cheeks. The message conveys how easy the blush is to apply. This answers the question of how to apply blush and makes it appear to be simple. - 00:06–00:09 00:06–00:09 The women blend the blush into their skin. This conveys how easily the serum formula blends and showcases the final glow. - 00:09–00:10 00:09–00:10 The end screen displays the brand name along with website. This is the concluding message intended to drive viewers to purchase the product.

# Ad summary This ad showcases multiple products from the Pixi 'Perfect Glow Kit' through a split screen format. It features brief demonstrations of the products, alongside text overlays highlighting key benefits. It concludes with a call to action to 'Shop Now'. # Brand positioning Pixi is presented as a skincare brand focused on providing products for radiant and healthy-looking skin. The brand positions itself as a provider of 'Glow' favorites that aim to enhance radiance and hydration, suitable for everyday use. Pixi aligns with a self-care lifestyle, providing shortcuts to achieve 'radiant, happy skin all season'. The brand occupies a space in the market that values simplicity and effectiveness in skincare, avoiding complex routines in favor of products designed for easy integration into daily life. # Product The advertised product is the 'Perfect Glow Kit' by Pixi, a set of skincare products designed to create radiant and hydrated skin. The kit includes the Glow Mud Cleanser, intended for deep pore cleansing; the Peel & Polish, which resurfaces for a smoother complexion; the Glow Tonic, designed to tone and brighten; and the Glow Mist, enriched with hibiscus and argan oil for hydration and radiance. These products are described as 'award-winning' and are presented for self-care moments. The ad shows the products being used in a skincare routine, demonstrating ease of use and highlighting their ability to provide 'radiant, happy skin all season'. # Visual style The ad has a clean, polished aesthetic with bright, natural lighting. The editing style is quick, with cuts between the split screens to keep the video engaging. The production quality has a commercial feel. The pacing is consistent and quick, with cuts synchronized loosely to the music. The use of split screen is a key visual motif. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 Split screen showcasing the products in the kit along with a woman holding the box, followed by multiple women demonstrating application of different products. - 00:02–00:05 00:02–00:05: The ad continues to show split-screen examples of various women using the products on their faces. - 00:05–00:07 00:05–00:07: The ad shows a hand demonstrating the texture of the peel and polish followed by another woman applying the glow mist. - 00:07–00:09 00:07–00:09: The ad displays the Pixi brand name with a 'Shop Now' CTA

# Ad summary This ad demonstrates Pixi Beauty's Vitamin-C CremeSerum. A woman applies the product to her face to achieve brighter and more hydrated skin. # Brand positioning Pixi Beauty is presented as a brand that creates innovative skincare products for achieving healthy and radiant skin. The ad focuses on the Vitamin-C CremeSerum, highlighting its unique formulation and ability to deliver "glass skin." The brand aligns with a modern, self-care-oriented lifestyle, emphasizing simplicity and effectiveness. Pixi Beauty positions itself as a solution for those seeking deep hydration and a brighter complexion, offering a functional product with visible results. # Product The advertised product is Pixi Beauty's Vitamin-C CremeSerum, a hyaluronic serum-gel with encapsulated Vitamin C moisture beads. The product is presented as a skincare solution for achieving deeply hydrated and brighter-looking skin. The product's unique selling point is its formulation, which combines a serum-gel with encapsulated Vitamin C beads. These beads are designed to deliver moisture and radiance to the skin. The product is applied using a green spatula to dab the serum on the face. The serum is massaged into the skin. This product is presented as something that can assist in achieving deep hydration, bounce, and brighter-looking skin. # Visual style The ad has a clean, minimalist aesthetic with natural lighting. The production quality appears polished, resembling a UGC-style demonstration. Quick cuts are used to transition between product views and application steps. The pacing is moderate, with edits timed to the music's rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman dabs yellow serum onto her face using a green spatula. This is an introduction to the product application process. - 00:01–00:04 00:01–00:04 A close-up shot shows the jar of creme-serum being opened to reveal encapsulated Vitamin C moisture beads in a hyaluronic serum-gel. This highlights the product's unique formulation. - 00:04–00:07 00:04–00:07 The spatula is used to scoop out the creme serum. It is then applied to the back of the hand. This shows the product texture and consistency. - 00:07–00:17 00:07–00:17 The woman applies the creme serum to her face, massaging it into her skin. The text overlay displays the product benefits: deep hydration and bounce. This demonstrates the product in use and emphasizes its key benefits. - 00:17–00:20 00:17–00:20 The woman looks at the camera, her skin appearing radiant. The text overlay reads "brighter-looking skin". This shows the visible results of using the product and reinforces its value proposition.