How Pilgrim Advertises on Meta

# Ad summary A man discusses how to deal with dandruff in the summer and recommends Pilgrim anti dandruff shampoo, highlighting its key features. He demonstrates how to use the product and shows a before and after of dandruff improvement. # Brand positioning Pilgrim is presented as a solution to dandruff issues, offering an anti-dandruff shampoo that is effective, yet gentle. The brand promotes hair care by tackling dandruff while maintaining moisture. The ad also positions Pilgrim as a brand that acknowledges and addresses the unique challenges of summer hair care, and aligns with values of efficacy and care, emphasizing that their anti-dandruff shampoo not only combats dandruff but also keeps the scalp cool and refreshed. # Product Pilgrim Anti-Dandruff Shampoo, is presented as a solution for dandruff and itchy scalp. The shampoo is designed to deep clean the scalp, prevent dandruff recurrence, and provide a cooling sensation, making it ideal for the summer months. It features key ingredients such as salicylic acid and tea tree oil, known for their anti-dandruff properties. The shampoo is highlighted as a non-drying formula that effectively removes dandruff from the first use. # Visual style The ad has a UGC feel, with the presenter speaking directly to the camera. The editing style includes quick cuts and transitions to keep the pace moving. The production quality seems to be a mix of natural lighting and controlled lighting, typical of a creator-made video. The pacing is fast, which helps maintain engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment 'cool' for Link # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the presenter alerting viewers to watch the video before buying any shampoo. - 00:03–00:07 The presenter shares his personal experience with dandruff and an itchy scalp, showing visuals of his dandruff issue. The message conveys a sense of relatability, suggesting the viewer might also be facing the same problem. - 00:07–00:13 The presenter explains that sweat during summer leads to bacteria that causes dandruff. This message is delivered from the presenter's perspective as someone who has also dealt with the issue. - 00:13–00:17 The presenter advises viewers to check their own scalp for dandruff by scratching and checking their nails. The perspective is from an informative friend sharing a useful diagnostic tip. - 00:18–00:24 The presenter introduces Pilgrim Anti-Dandruff Shampoo. The perspective shifts to that of an enthusiastic endorser of the product. - 00:25–00:33 The presenter explains why Pilgrim Anti-Dandruff Shampoo is the best, highlighting benefits such as it is non-drying, it removes dandruff in the first use, and gives a cooling feel. - 00:33–00:35 The presenter states the shampoo contains salicylic acid and tea tree oil. The messaging provides functional details about the shampoo from a brand-adjacent point of view. - 00:35–00:40 The presenter highlights the benefit of deep cleaning and preventing dandruff recurrence. This is framed as a factual benefit of the product. - 00:40–00:44 The presenter reiterates that there is nothing better than the shampoo that cleans the scalp and keeps it cool. This reinforces the claim that it is the best product. - 00:44–00:46 The presenter shares that it is the best selling product on Amazon. This is a message from the perspective of the informed customer/endorser. - 00:47–00:49 The presenter shows the product and prompts the viewer to comment 'cool' for a link to the product.

# Ad summary This ad promotes Pilgrim's Advanced Hair Growth Serum. The ad features a creator who shares her personal experience with hair loss and how this serum helped her regain hair volume. She emphasizes the brand's transparency by highlighting the clinical tests available on their website, and shows herself using the serum to encourage consistent use for visible results. # Brand positioning Pilgrim is presented as a transparent and trustworthy brand, prioritizing tangible results through science-backed solutions for hair growth. The brand emphasizes openness by posting all clinical tests on their website and builds credibility and trust. The brand offers solutions that align with modern hair care needs, with the added value of Korean black rice, integrating both scientific validation and natural ingredients in their product. # Product The Pilgrim Advanced Hair Growth Serum is a hair growth treatment that uses Korean black rice as a key ingredient, designed to combat hair loss and promote hair regrowth. It comes in three formats: roll-on, serum, and spray. The serum is highlighted for its lightweight and non-greasy formula, making it easy to incorporate into daily routines. It also includes clinically-tested ingredients such as Redensyl and Anagain. According to the presenter, consistent use of the serum for one month yields visible results, including baby hair growth and controlled hair fall. # Visual style The ad has a natural, UGC feel, with the creator filming in her home. Editing includes quick cuts to keep the pace moving, and transitions are standard cuts between scenes. The production quality is fairly polished, lending credibility to the message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment hair serum and I'll send you the link! # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the topic of Korean hair spas, piquing viewer curiosity about the final step of the treatment. - 00:02–00:05 00:02–00:05 The creator questions the viewer, focusing on a detail—that the final step involves a hair serum. This sets up a problem and highlights the element the ad will focus on. - 00:05–00:11 00:05–00:11 The creator transitions to her personal experience in Korea where she directly asked about the 'magic serum'. This adds a personal anecdote and insider knowledge, building trust. - 00:11–00:14 00:11–00:14 The creator reveals the serum is black rice-based and boosts hair growth, introducing the key ingredient and benefit. - 00:14–00:18 00:14–00:18 The creator then shares her personal hair loss experience, creating a relatable pain point for viewers experiencing similar issues. - 00:18–00:26 00:18–00:26 The creator acknowledges viewer skepticism, and addresses it by promising she only recommends products with solid proofs. - 00:26–00:32 00:26–00:32 The creator introduces Pilgrim's Advanced Hair Growth Serum, emphasizing that the brand openly posts all clinical tests on their website. - 00:32–00:37 00:32–00:37 The creator reiterates the brand's claims and availability of information, further building trust. - 00:37–00:42 00:37–00:42 The creator explains she has been using the serum because it contains Korean black rice and other ingredients, reinforcing the product's key features. - 00:42–00:46 00:42–00:46 The creator urges viewers to follow a rule: use the serum consistently for one month. - 00:46–00:50 00:46–00:50 The creator guarantees visible results, showing her own baby hair growth and controlled hair fall as evidence. - 00:50–00:56 00:50–00:56 The creator states the serum comes in three formats and highlights its lightweight and non-greasy texture, appealing to ease of use. - 00:56–00:59 00:56–00:59 The creator emphasizes that it's a sign to pay attention to your hair fall. - 00:59–01:01 00:59–01:01 The creator prompts the viewer to comment hair serum to receive the link, ending with a clear call to action.

# Ad summary A woman shows how she uses Pilgrim 10% Vitamin C serum to reduce hyperpigmentation in seven days. # Brand positioning Pilgrim is presented as a contemporary skincare brand offering scientifically backed solutions for common skin concerns like hyperpigmentation. The brand aims to occupy a space in the consumer's mind as an innovator in skincare technology, delivering effective results. It aligns with values of visible improvement and self-care. Pilgrim seemingly pushes against the norm of lengthy treatment times, promising visible results in as little as 5 days. The brand positioning is functional, emphasizing performance and tangible results. # Product Pilgrim 10% Vitamin C Face Serum is a skincare product designed to reduce hyperpigmentation and even out skin tone. The serum contains 10% Vitamin C, niacinamide, glutathione, and Australian Kakadu Plum. It is formulated with melanin-blocking technology. It is applied to the face with a dropper and massaged in. The ad shows the serum is for individuals with uneven skin tone and hyperpigmentation. The ad addresses the purchase barrier of skepticism by visually demonstrating the product's effectiveness over a 7-day period, promising glowing and brighter skin in just 5 days, and even-toned skin over the course of a week. # Visual style The ad has a UGC (user-generated content) aesthetic, with a selfie-style camera angle and simple background. The editing style uses quick cuts to transition between days. The production quality is basic, contributing to a relatable and authentic tone. The pacing is consistent and fairly quick, with new information presented every few seconds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comment for the link! # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens by highlighting the problem of skin pigmentation and uneven skin tone, setting up the need for a solution. - 00:04–00:07 00:04–00:07: The ad introduces Pilgrim 10% Vitamin C serum as the solution, marking 'Day 1' of the user's journey. The woman applies the serum, signaling the start of the treatment. - 00:08–00:11 00:08–00:11: 'Day 3' is shown, highlighting that the product is India's first Vitamin C Serum to have Glutathione, emphasizing its unique formulation. - 00:12–00:14 00:12–00:14: Moving to 'Day 5', the ad claims 'Glowing & Brighter skin in 5 days', reinforcing the product's quick action and desirable outcome. The woman reapplies the product. - 00:15–00:17 00:15–00:17: By 'Day 7', the ad explains that the serum is 'Powered with Melanin Blocking Technology to block excess melanin, reduce hyper-pigmentation and even out skin tone,' clarifying how it works. - 00:18–00:19 00:18–00:19: The result after 7 days is 'Even toned skin ✨', visually showcasing the positive impact of the product. - 00:19–00:20 00:19–00:20: A split-screen 'Before' and 'After' shot provides a direct visual comparison, reinforcing the transformation. - 00:20–00:22 00:20–00:22: The ad ends with a call to action, prompting viewers to 'comment for the link!', encouraging engagement and purchase.

# Ad summary A man creates a video demonstrating the effectiveness of Pilgrim Anti-Dandruff Shampoo. He shares that the shampoo claims to cool the scalp in 1 second and remove dandruff in one wash. He then implies these statements are true by asking the rhetorical question, 'Who does it that quickly?' # Brand positioning Pilgrim is presented as a beauty and personal care brand that offers solutions that are inspired by global beauty traditions. The ad focuses on the brand's anti-dandruff shampoo, highlighting its functional benefits, particularly its ability to cool the scalp and reduce dandruff. The brand positions itself as effective and quick-acting, pushing against the norm of lengthy treatment times for dandruff. # Product Pilgrim Anti-Dandruff Shampoo is designed to quickly cool the scalp and reduce dandruff with Australian Tea Tree and Salicylic Acid. It claims to cool the scalp in just 1 second and provide up to 100% dandruff reduction in one wash. The product is targeted towards individuals looking for fast and effective relief from dandruff and scalp irritation, particularly during the summer. The ad addresses the common purchase barrier of skepticism towards quick-acting claims by showcasing rapid results. # Visual style The ad has a hybrid visual style, blending polished commercial shots with UGC elements. The editing style includes quick cuts and transitions. The production quality is moderate. The pacing is fairly quick, with cuts timed to match the audio. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment - YES to get the link in your DM # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the Pilgrim Anti-Dandruff Shampoo, labeling it as 'nakli,' which translates to 'fake' in Hindi. The intention is to grab attention by presenting a controversial opinion and to create curiosity about the product's flaws. This part of the story is told from the creator's perspective, conveyed through direct address and a slightly provocative tone. - 00:05–00:12 00:05–00:12 The creator points out the 'Cool Menthol' label on the bottle, then shows the shampoo being used. He then indicates that the shampoo is effective in cooling the scalp in 1 second. The intention is to highlight the unexpected speed of the product's cooling effect. This part of the story is told from the creator's perspective, using a mix of product close-ups and visual demonstrations to support the claim. - 00:12–00:17 00:12–00:17 The creator questions how a product can cool the scalp so quickly, expressing disbelief. The intention is to create intrigue and set up a contrast. This section is from the creator's perspective, delivered with a hint of skepticism, using rhetorical questions to engage the audience. - 00:17–00:26 00:17–00:26 The creator points out the 'Up To 100% Dandruff Reduction' claim, then cuts to a shot of a head with dandruff before cutting to a shot of a head with zero dandruff after just one wash. The intention is to showcase the product's effectiveness and to provide a surprising result that defies expectations. This is presented from the brand's perspective, using visuals to emphasize the transformation. - 00:26–00:39 00:26–00:39 The creator questions the combination of Australian Tea Tree and Salicylic Acid, implying that it's unusual. He explains that these ingredients will remove dandruff in just one wash. The intention is to create a sense of incredulity and to set up a benefit. This part is told from the creator's perspective, using his tone of voice to convey doubt and surprise. - 00:39–00:43 00:39–00:43 The creator jokes that if you don't enjoy scratching your head, comment 'YES' to get the link in your DMs. The intention is to prompt engagement from the audience and qualify that they are looking for a solution. This part is delivered in a lighthearted, friendly tone that encourages participation.

# Ad summary This image ad promotes Pilgrim's Retinol Night Cream. It uses a product-centric approach, highlighting key ingredients and benefits against a backdrop of a night sky and water reflections, aiming to convey hydration and skin rejuvenation. # Brand positioning Pilgrim is presented as a skincare brand that offers solutions for achieving healthy, youthful skin through a blend of scientific and natural ingredients. The brand aligns with a wellness-oriented lifestyle, emphasizing effective skincare with a touch of nature, as seen through the incorporation of ingredients such as retinol, Vitamin C, and hyaluronic acid. The focus on combining these well-known ingredients to target multiple skin benefits suggests a brand aiming to simplify skincare routines while delivering noticeable results. # Product Pilgrim's Retinol Night Cream is a skincare product designed to rejuvenate the skin overnight. The cream is formulated with Retinol, Vitamin C, and Hyaluronic Acid. It aims to smooth fine lines, provide deep overnight hydration, and promote a glowing complexion upon waking. The product is suitable for all skin types and is presented as a one-step solution for anti-aging, glow, and hydration. The packaging indicates that it comes in a 50g (1.76 oz) jar. # Visual style The ad uses a polished, studio-shot aesthetic. The visual motifs include a water surface with reflections to convey hydration, and a night sky background to reinforce the 'night cream' aspect. There are also vector icons to represent key ingredients and benefits. The image has been color graded towards cool blues to enhance the night theme. The typography is clean and legible, and the layout is simple and easy to scan, enhancing its in-feed scannability. # Hooks Headline: 1 Night Cream. 3 Results. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the Pilgrim Retinol Night Cream and its primary promise: delivering 3 results with just 1 night cream. The brand is making a bold claim, positioning its product as an efficient solution for multiple skincare needs, told from the brand's perspective. - Next, the ad specifies these results as anti-aging, glow, and hydration, emphasizing the cream's multifunctional benefits in a single application. This reinforces the brand’s promise of simplicity and effectiveness, also told from the brand's perspective. - Lastly, the ad showcases the key ingredients—Retinol, Vitamin C, and Hyaluronic Acid—and how they each contribute to the promised results, providing a visual and informative breakdown of the product's formulation. This step aims to build trust by highlighting well-known and valued skincare components, told from the brand's perspective.

# Ad summary A man in a car promotes Pilgrim's Hydra Glow Gel Sunscreen. He is on camera in selfie style, and speaks in Hindi. # Brand positioning Pilgrim is presented as a brand that challenges traditional beauty norms by offering skincare products for men and women that fit into anyone's routine. The brand promotes a lifestyle where skincare is essential for everyone, regardless of gender, countering the perception that skincare is only for women. Their products, like the Hydra Glow Gel Sunscreen, are designed to protect and enhance skin health without being oily or leaving a white cast, which allows consumers to feel confident and cared for. The brand's use of Korean Rice Water highlights its commitment to innovative and effective ingredients. # Product Pilgrim's Hydra Glow Gel Sunscreen is a skincare product designed for daily use to protect the skin from sun damage, reduce dark spots, and hydrate the skin. The sunscreen contains 5% Niacinamide to minimize dark spots and Korean Rice Water to enhance skin glow. It has hyaluronic acid to keep the skin hydrated and is formulated with new-gen UV filters, offering extended protection without the need for hourly reapplication. The gel is designed to not feel oily or sticky and leaves the skin feeling like nothing is on it. The product is clinically tested, and In-Vivo & In-Vitro tested, ensuring the product will protect the user's face from UV rays. # Visual style The ad has a casual, UGC-style aesthetic, filmed selfie-style in natural lighting inside a car. The editing is simple with static shots and occasional close-ups to highlight the product. Pacing is moderate. Graphics and text overlays appear to sync with the speaker's claims. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment kar dena boy link tere DM mein pahunch jayegi. # Point of view - [object Object] # Storyline - 00:00–00:15 00:00–00:15 A man in a car addresses the audience directly, stating that if men are ashamed of using sunscreen, they are foolish. The message aims to dispel the stigma around men using skincare products, presenting the speaker's perspective as someone who advocates for skincare for all. - 00:15–00:17 00:15–00:17 The presenter introduces Pilgrim's Hydra Glow Gel Sunscreen, setting the stage to present the product as a solution to this problem. - 00:17–00:35 00:17–00:35 He applies the sunscreen to his face, emphasizing its easy application, with no oily, sticky residue. He highlights that the formula contains 5% niacinamide and protects against sun damage, as well as hydrates and brightens the face. This is from the perspective of a product reviewer, providing the audience with practical information about the sunscreen's qualities. - 00:35–00:41 00:35–00:41 The ad highlights that the product is clinically tested and made with new-gen UV filters, so you don't need to reapply every hour. This reinforces the product's credibility through scientific backing. - 00:41–00:47 00:41–00:47 He demonstrates that the sunscreen does not leave a white cast, emphasizing its transparent finish and stating that it’s as if nothing has been applied. He again points to the in-vivo testing, which supports the product's effectiveness. - 00:47–00:57 00:47–00:57 The man reiterates his initial message, warning against listening to nay-saying friends and encouraging viewers to prioritize their skin health. The ad concludes with a call to action, asking viewers to comment if they are interested, to receive a link.

# Ad summary The ad showcases Pilgrim's 10% Vitamin C Face Serum, emphasizing its ability to brighten skin, reduce pigmentation, and even out skin tone with a powerful combination of Vitamin C, Glutathione, and Niacinamide. # Brand positioning Pilgrim is presented as a brand that combines natural ingredients with scientific formulations to deliver effective skincare solutions. The brand focuses on brightening and evening skin tone, using a blend of vitamin C, glutathione, and niacinamide. It is positioned as a provider of products with a stable form of Vitamin C that is less prone to oxidation, ensuring efficacy and longevity. The brand is suitable for people looking for high-quality products with natural ingredients. # Product The Pilgrim 10% Vitamin C Face Serum is a skincare product designed to brighten the skin, reduce pigmentation, and even out skin tone. It contains 10% Vitamin C in the form of Ethyl Ascorbic Acid, which is a stable form that doesn't oxidize easily. The serum also includes 5% Glutathione, which works at a cellular level to prevent future uneven skin tone, and Niacinamide. The combination of these ingredients in one bottle provides faster results in reducing tanning, dullness, and uneven skin tone. It is suitable for nightly use after cleansing, followed by a moisturizer and sunscreen the next day. # Visual style The ad has a clean, informative, and UGC-style aesthetic. Editing includes quick cuts between the presenter, product shots, and explanatory graphics, timed to the voiceover. The production quality is polished with clear lighting and product-focused visuals, suitable for social media platforms. The pacing is fast, with cuts per minute in line with the speech. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comment for link 🔗 # Point of view - [object Object] # Storyline - 00:00–00:05 The ad starts by acknowledging that everyone knows Vitamin C is good for brightening skin, then poses the question of why no one talks about Glutathione. - 00:05–00:09 It suggests that using Glutathione and Vitamin C together leads to faster results. - 00:09–00:20 The ad explains that Vitamin C works on the surface level of the skin to reduce melanin production, while Glutathione works at the cellular level to prevent future uneven skin tone. - 00:20–00:27 It is then explained that both Vitamin C and Glutathione target the reduction of pigmentation, dullness, and uneven skin tone, but they work differently. - 00:27–00:31 The ad elaborates on how when mixed together, Vitamin C and Glutathione results in faster results. - 00:31–00:39 It then introduces the Pilgrim 10% Vitamin C Face Serum, which contains 10% Vitamin C, 5% Glutathione, and Niacinamide. - 00:39–00:54 The ad highlights that the Pilgrim serum uses Ethyl Ascorbic Acid, a stable form of Vitamin C, and includes Kakadu Plum, a concentrated source of Vitamin C. - 00:54–01:01 The ad emphasizes that all ingredients are in one bottle and the combination reduces tanning, dullness, and uneven skin tone. - 01:01–01:09 The ad demonstrates how to use the serum: apply it to the skin at night after cleansing, then follow with a moisturizer and sunscreen the next day. - 01:09–01:21 The ad concludes by reiterating the benefits and claims visible results in 5 days. The ad prompts viewers to comment for the product link.

# Ad summary This ad features four different Pilgrim sunscreens with different active ingredients and effects. The ad is designed to encourage customers to select the product that will be perfect for them. # Brand positioning Pilgrim presents itself as a modern, scientifically-backed skincare brand. It embraces the use of new generation UV filters in its sunscreen products, suggesting a commitment to innovation and advanced skincare technology. The brand's positioning is functional, focusing on efficacy and catering to customers who value reliable sun protection with additional skincare benefits. # Product The ad promotes four different Pilgrim sunscreens: Brightening Serum Sunscreen, Hydra Glow Gel Sunscreen, Korean White Lotus Tinted Sunscreen, and Korean Aloe Cooling Fluid Sunscreen. The Brightening Serum Sunscreen is enriched with Vitamin C. The Hydra Glow Gel Sunscreen has Niacinamide and Korean Rice Water. The Korean White Lotus Tinted Sunscreen contains Niacinamide. The Korean Aloe Cooling Fluid Sunscreen features Hyaluronic Acid. Each product is advertised as lightweight, SPF 50+ PA++++, and formulated with new generation UV filters. The ad addresses purchase barriers by highlighting the individual benefits of each sunscreen, encouraging consumers to choose the one that best suits their skin's needs. # Visual style The ad has a clean, modern aesthetic with a bright and airy feel. The production quality is high, with studio-shot images of the products. The visual motifs include a grid layout and flatlay product presentation. The image treatment includes background removal and soft lighting effects. The typography is clean and legible. The overall style is native to the platform, with a focus on scannability and stop power in feed. # Hooks Headline: 1 SUNSCREEN IS NOT ENOUGH. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by claiming, "1 SUNSCREEN IS NOT ENOUGH," which sets up the problem. It suggests that a single sunscreen product may not address everyone's unique skincare needs. The brand is making this statement to position themselves as having a superior breadth of products that meet a variety of needs. - Next, the ad declares, "PICK YOUR PERFECT ONE," which transitions to the solution. The brand is inviting the customer to explore its product line and choose the product that is right for them. - Finally, the ad showcases the four featured sunscreen products, highlighting their unique ingredients and benefits. The brand is showing the viewer the options available to them, reinforcing the idea that different skin types need different products.

# Ad summary This ad features a creator describing the Pilgrim Hydra Glow Gel Sunscreen. He describes the multiple benefits of the product including that it brightens and hydrates the skin, protects it from UV and blue light rays, is sweat-resistant, and contains 5% niacinamide. He also does a phone transfer test to demonstrate that it won't transfer onto your phone and that it is non-sticky. # Brand positioning Pilgrim is presented as a brand that offers multi-benefit skin care products, like the featured gel sunscreen, which combines the benefits of sunscreen, serum, and moisturizer in one product. It caters to individuals seeking simple, effective skincare solutions. The brand aligns with values of convenience, efficiency, and comprehensive protection. Pilgrim directly targets those who want to protect, brighten, and hydrate their skin with a single product that fits seamlessly into their lifestyle. # Product The Pilgrim 5% Niacinamide Hydra Glow Gel Sunscreen is a product that combines a sunscreen, serum, and moisturizer into one. It protects, brightens, and hydrates, streamlining skincare routines. The sunscreen is suitable for all skin types, especially oily skin, featuring an aqua-based, lightweight gel formula that melts into the skin without leaving a white cast. It boasts SPF 50 and PA++++, protects against both UV and blue light rays, is sweat-resistant, and made with European standard formulations. Its key ingredients include 5% niacinamide, which helps brighten skin, reduce dark spots, and control oil, as well as Korean rice water for a glass skin glow and hyaluronic acid for skin hydration. The sunscreen has undergone in vivo testing on human skin and is dermatologist-backed, ensuring it is 100% safe to use. # Visual style The ad features a polished, commercial aesthetic with natural lighting and a clean look. It combines static shots with quick cuts to maintain viewer engagement. The production quality gives a hybrid feel, blending UGC elements with commercial polish. The pacing is moderate, with consistent cuts throughout the ad that align with the music beats and voiceover, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment Sun for the link # Point of view - [object Object] # Storyline - 00:00–00:02 The male presenter applies the gel sunscreen to his face. - 00:02–00:11 00:02–00:11 The presenter introduces the Pilgrim sunscreen as a 3-in-1 product, combining sunscreen, serum, and moisturizer to protect, brighten, and hydrate the skin, sorting the entire skincare routine with just one product. The tone is enthusiastic and energetic, framing the product as a simple solution for comprehensive skin care. - 00:11–00:21 00:11–00:21 The presenter emphasizes that the sunscreen is suitable for all skin types, especially oily skin, and highlights the texture, describing it as an aqua-based sunscreen with a lightweight gel formula that melts into the skin without a white cast, offering an instant hydrated glow. The presenter leans into the product's non-sticky formula. - 00:21–00:30 00:21–00:30 The presenter sets up a phone transfer test, applying a random sunscreen on one side of his face and the Pilgrim sunscreen on the other. He then shows how the random sunscreen transfers onto his phone, but the Pilgrim sunscreen does not, highlighting its superior non-transfer formula. The demonstration directly showcases the product's advantage over other sunscreens. - 00:30–00:35 00:30–00:35 The presenter presents the Pilgrim 5% Niacinamide Hydra Glow Gel Sunscreen with SPF 50 and PA++++, emphasizing its protective qualities. He uses an upbeat, informative tone, positioning the sunscreen as both effective and beneficial. - 00:36–00:45 00:36–00:45 The presenter continues to apply the sunscreen and details that it is made with European standard formulations and contains new gen UV filters for long-lasting sun protection, protecting from UV rays and harmful blue light rays. The ad cuts between the man applying the sunscreen and graphics that communicate the benefits. - 00:45–00:54 00:45–00:54 The ad cuts to the man working on a computer, highlighting that the sunscreen protects skin even from computer screens. The presenter notes that the sunscreen leaves no white cast and doesn't sting the eyes, breaking down in the sun, making it ideal for those who are active. - 00:54–01:04 00:54–01:04 The presenter states that the sunscreen contains 5% Niacinamide, which helps brighten skin, reduce dark spots, and control oil. He adds that it also contains Korean rice water for a glass skin glow and Hyaluronic acid for skin hydration. - 01:04–01:12 01:04–01:12 The presenter offers a before-and-after comparison to demonstrate the effect of the product, followed by displaying a sunscreen efficacy certificate and claiming that the product has been tested on human skin and is backed by dermatologists, making it 100% safe to use. This builds trust and credibility. - 01:12–01:16 01:12–01:16 The presenter concludes by summarizing the benefits: brightening, hydration, and protection, all in one step, and includes a call to action to comment "Sun" for the link.

# Ad summary A male creator reviews the Advanced Hair Growth Serum from Pilgrim. He highlights that he was not confident in hair serums but that he used the featured product for 28 days to stimulate his hair follicles. He shows before-and-after shots of his hair to demonstrate the product’s effectiveness. # Brand positioning Pilgrim offers hair and skincare products that are clinically tested. Their products use scientific formulas with globally sourced ingredients like Korean Black Rice. The brand emphasizes being a transparent source for effective hair care products. # Product Pilgrim Advanced Hair Growth Serum is a hair serum made with Korean Black Rice and other ingredients that help stimulate the anagen and promote hair growth. The serum contains 3% Redensyl, 4% Anagain, and 5% Capilia Stem Cell Complex. The product’s packaging claims it is clinically tested and that it results in new hair growth after 28 days. # Visual style The ad has a UGC style. It uses several quick cuts to other videos. The editing is timed to some of the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment “HAIR” # Point of view - [object Object] # Storyline - 00:00–00:04 The male creator begins by showing a video of Hrithik Roshan at an awards show to highlight that the actor’s hair looks less dense. - 00:04–00:08 The creator juxtaposes the shot of Hrithik Roshan’s hair with a later shot of the actor with much denser hair, and the narrator questions how his hair became thicker. - 00:08–00:12 The creator states that the process of stimulating hair growth is called anagen stimulation. - 00:12–00:17 He states that most people wait for their hair to grow, but celebrities boost their hair’s growth cycle. - 00:17–00:22 He states that celebrities apply a scientifically proven formula to awaken hair follicles. - 00:23–00:27 He shares that the formula contains ingredients like Redensyl, Anagain, Capilia Stem Cells, and Rosemary. - 00:27–00:31 The creator says that his hairline was receding and that he wasn’t confident about hair serums. - 00:31–00:36 The creator states that the product packaging claims the serum results in new hair growth after 28 days. - 00:36–00:38 He shares that the serum contains all of the ingredients he previously mentioned. - 00:38–00:42 He says that he bought the hair growth serum to test it and that he applied it every day to the areas where his hair was thinning. - 00:42–00:46 He states that the results were shocking because he began seeing baby hairs growing in. - 00:47–00:49 The creator states that the viewer can check his hair density for themself. - 00:49–00:59 The creator specifies that he is not saying that users will grow long hair in 14 days, but that patience is needed. - 00:59–01:03 The creator holds the product and encourages viewers to share the video or comment “Hair” if they want the product link.

# Ad summary A woman with clear skin shares how she uses a 10% niacinamide serum from Pilgrim to help with the red bumps she gets all over her face when she travels or when the weather changes. She says it is lightweight, non-sticky, and doesn't irritate her skin. She notes that after only three days of use, the marks are less visible and after five days, her skin looks better overall. # Brand positioning Pilgrim is presented as a brand focused on gentle and effective skincare solutions. The brand aims to occupy the space of a reliable choice for sensitive skin, offering products that are clinically tested and non-irritating. Pilgrim aligns with values of skincare that addresses specific concerns without causing adverse reactions. The brand pushes against the norm of harsh chemicals and emphasizes gentle ingredients for healthy-looking skin. The brand positioning is both functional and emotional, promising visible improvements in skin health while also promoting confidence in those with sensitive skin. # Product The Pilgrim 10% Niacinamide Face Serum is designed for individuals experiencing skin concerns such as redness, bumps, tan, dark spots, and open pores. The serum contains 10% niacinamide, kojic acid, and Korean rice water. It is claimed to reduce melanin in 3 days, brighten skin in 5 days, even skin tone and reduce the appearance of pores in 14 days, and provide glass skin glow from Day 1 (15 mins onward). It is formulated to work on tan and dark spots, making the skin clean and smooth. The serum is lightweight, non-sticky, dermatologically tested, clinically tested, and non-irritant to sensitive skin. It also features rice exosome, which works on pores, and is positioned as India's first 10% niacinamide serum that also has kojic acid and Korean rice water. # Visual style The ad has a UGC feel, with a creator filming in her bedroom or bathroom with natural lighting. The editing style includes quick cuts and jump cuts, which helps maintain a fast pace. The ad's production quality is good, as the video is clear, in focus, and well-lit. The pacing is relatively consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment clear and mein iska direct link bhej dungi # Point of view - [object Object] # Storyline - 00:00–00:11 The creator begins by stating that her skin doesn’t typically react quickly and is usually clear, but she gets red bumps on her face when she travels or the weather changes. This introduces the problem she is addressing with the product. - 00:11–00:20 She states that she doesn’t experiment with skincare products at that point and always goes back to one ingredient: niacinamide. She notes that it soothes her skin the best. This introduces the key ingredient that her preferred product contains. - 00:20–00:27 She introduces Pilgrim’s 10% Niacinamide Face Serum, stating that she has recently started using it. She feels that Pilgrim has upgraded their game with this product, praising the product's effectiveness. - 00:27–00:35 She states that the serum is India’s first 10% niacinamide serum that has kojic acid and Korean rice water. She explains that it works on tan and dark spots and makes the skin super clean and smooth. This highlights unique features and benefits of the serum. - 00:35–00:41 The creator claims that after using the product, her marks looked reduced after three days and her overall skin looked better after five days. This builds credibility by showing fast results. - 00:41–00:46 She shows a before and after split screen. She states that the product removes open pores within 14 days because it has rice exosome. This adds further credibility with a visual before-and-after comparison. - 00:46–00:57 The creator states that this is the gentlest serum and is sensitive skin tested. She mentions it is super lightweight and non-sticky. She says her skin did not react at all to it. She says that whenever her skin acts up, niacinamide is her safe zone. This emphasizes gentleness and suitability for sensitive skin. - 00:57–00:59 She prompts viewers to comment "clear" so that she can send them a direct link. This gives a clear call to action, telling the viewer what to do next.

# Ad summary This ad demonstrates the effectiveness of an anti-dandruff shampoo. The ad shows a person demonstrating how to use the shampoo. It also demonstrates the build up of dandruff on the scalp and in the hair before demonstrating the results of using the shampoo. # Brand positioning This ad presents an anti-dandruff shampoo that aims to solve the problem of dry scalp and dandruff. The brand presents its shampoo as an effective solution for those struggling with dandruff. By showcasing the product's use and results, it positions itself as a reliable option in the haircare market. # Product The featured product is an anti-dandruff shampoo formulated with Australian tea tree and salicylic acid. This shampoo is designed to remove dandruff and clean the scalp, while also being free from harmful chemicals. It is for individuals who are struggling with dandruff. The shampoo comes in a bottle with a pump dispenser and creates a rich lather when used. Its USPs include its natural ingredients and its ability to provide effective dandruff control without drying out the hair. # Visual style The ad's visual style appears to be UGC and has a clean and bright aesthetic with simple transitions. The cuts are quick and consistent, creating a snappy pace. The visuals are timed to the music beats, enhancing the overall rhythm and engagement. The editing and production quality support a casual, relatable tone aimed at capturing the attention of a younger, social media-savvy audience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment any “heart emoji” for links # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a focus on dandruff removal, which serves as a visual introduction to the product's purpose. - 00:05–00:06 Following the intro, the ad transitions to a person who demonstrates having dandruff and states, "Stop doing this". The message is to discourage the behavior. - 00:06–00:08 The camera zooms in on the scalp to show dandruff. This reinforces the problem the ad is trying to solve. - 00:08–00:09 The camera zooms in on the person's fingernails to show dandruff under them. This emphasizes the severity of the problem. - 00:09–00:10 The ad transitions to the man using the product and states, "After using this shampoo". - 00:11–00:11 The product is further described as having "Australian tea tree & salicylic acid". This communicates the product's key ingredients. - 00:11–00:15 The person lathers the product in his hair with a smile. This is showing that he is having a good experience with the product. - 00:15–00:18 The camera zooms in on the scalp to show that there is no dandruff. This reinforces that the product solves the problem. - 00:18–00:22 The ad concludes with the man posing and sharing, "Comment any 'heart emoji' for links". This gives the audience a clear call to action.

# Ad summary This ad promotes Pilgrim's 10% Niacinamide Face Serum. The ad features a man who shares his experience with oily, dull skin and large open pores. He demonstrates applying the serum and highlights its key ingredients, including niacinamide, kojic acid, and Korean rice water. He claims that it reduces pore size, oil, and dark spots in just a few days, providing a long-lasting, glass-like skin glow. The ad encourages viewers to comment 'Serum' to receive a purchase link. # Brand positioning Pilgrim presents itself as a skincare brand leveraging Korean beauty secrets for effective and gentle solutions. The brand emphasizes the use of natural ingredients, such as Korean rice water and kojic acid, combined with advanced technology like fermented rice exosomes. Pilgrim aims to provide consumers with a 'glass-like skin glow' and addresses common skin concerns like acne marks, pores, and dullness, offering a blend of traditional ingredients and modern science for sensitive skin. # Product Pilgrim’s 10% Niacinamide Face Serum is highlighted as a solution for oily, dull skin with large open pores. It contains 10% niacinamide, kojic acid, and Korean rice water. The serum is lightweight, non-sticky, and non-oily, featuring fermented rice exosomes technology. It promises to reduce pore size, oil, and dark spots in as little as three days. The serum is also claimed to remove tan and is gentle and sensitive skin tested. The serum is portrayed as providing a long-lasting, glass-like glowing skin without drying it out like other serums. # Visual style The ad is shot in a casual, UGC style, with natural lighting and minimal editing. The editing rhythm is quick, with cuts timed to match the spoken words. The production quality appears to be a hybrid of UGC and polished commercial elements, aiming for an approachable yet informative tone. There is a consistent use of close-up shots and product demos. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comment "Serum " # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts by zooming into the presenter's pores and discussing the problem with oily dull skin. - 00:04–00:07 The presenter talks about the product that helped him with his oily and dull skin. He says he tried a serum and then demonstrates applying it to his face. - 00:07–00:13 After using the product, the presenter says that the product helped with the pores and dull and oily skin. After use, the presenter's skin is brighter and more radiant. - 00:13–00:16 The presenter speaks about why the product works. - 00:16–00:23 The presenter says that the serum reduces pore size, oil, and dark spots in three days and can give you long-lasting glowing skin in five days. - 00:23–00:31 The presenter highlights the technology in the product, smaller pores, and tan removal. - 00:31–00:36 The presenter mentions that the serum does not dry like other serums. He says that it is long-lasting, giving glass-like glowing skin. - 00:36–00:39 The presenter prompts viewers to comment 'Serum' for a link.

# Ad summary This ad highlights the Pilgrim Retinol Night Cream, promising three key results—anti-aging, glow, and hydration—in one step. The cream, formulated with Vitamin C and Hyaluronic Acid, aims to smooth fine lines, deeply hydrate overnight, and promote a glowing complexion. # Brand positioning Pilgrim presents itself as a provider of skincare solutions, focusing on delivering multiple benefits in a single product. The brand emphasizes simplicity and efficiency, offering products like the Retinol Night Cream to achieve anti-aging, glowing, and hydrated skin with a single application. The brand occupies a space in the market for consumers who value streamlined skincare routines, potentially competing with brands that require multi-step processes. It appeals to those seeking practical and effective skincare solutions without unnecessary complexity. # Product The ad showcases Pilgrim Retinol Night Cream, designed to deliver anti-aging, glow, and hydration benefits in one step. The cream contains Vitamin C and Hyaluronic Acid and is suitable for all skin types. The USPs emphasized in the ad are that the cream smoothes fine lines, provides deep overnight hydration, and helps to wake up glowing. This night cream is designed for use during the overnight hours. By providing three benefits in one product, the ad addresses the potential purchase barrier of lengthy and complex skincare routines, suggesting that customers can achieve multiple results with a single product. The cream is presented as a convenient solution for those looking to improve their skin's appearance while they sleep. # Visual style The ad has a polished, studio-shot appearance with a focus on highlighting the product and its benefits. The visual motifs include a gradient background, product close-up, and icon-based feature callouts. The image treatment includes lighting effects, such as rays and reflections, to enhance the product's appeal. The typography is clean and legible, with a combination of bold and regular fonts. The overall style is modern and sleek, designed to quickly convey the product's key features and benefits in a visually appealing way. # Hooks Headline: 1 Night Cream. 3 Results. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by immediately highlighting the core promise of the product: "1 Night Cream. 3 Results." This message grabs the audience's attention by emphasizing the product's efficiency and multiple benefits from the brand perspective. - Next, the ad specifies the benefits offered by the night cream: "Anti-ageing, glow & hydration in one step." This follows up on the headline by providing specific details on what the product can achieve, communicating from the brand's perspective how the product will improve the customer's skin. - The ad then showcases the product itself, Pilgrim Retinol Night Cream, along with key ingredients and benefits. The ad reinforces the benefits of the product and provides details from a product-focused brand perspective. - Finally, the ad lists out the results of using the night cream including Smoothed Fine Lines, Deep Overnight Hydration, and Wake Up Glowing, from the brand's perspective, highlighting the specific improvements customers can expect.

# Ad summary This ad features Pilgrim's Glow Power Duo, a clinically proven vitamin C skincare set for radiant skin. The image shows the face wash and face serum, highlighting their ingredients and benefits for brightening skin, fading dark spots, and boosting daily glow. # Brand positioning Pilgrim is presented as a brand focused on providing clinically proven Vitamin C skincare solutions. They emphasize natural ingredients sourced from Australia, such as Kakadu Plum, and position themselves in the beauty market as a brand that combines nature with scientific validation. The brand promotes a lifestyle of radiant and healthy skin through their products, and they follow the category norm of highlighting key ingredients and their benefits while differentiating themselves through the use of Australian ingredients. # Product The ad promotes the Glow Power Duo, which includes the Vitamin C Brightening Gel Face Wash and the 10% Vitamin C Face Serum. The face wash, formulated with Australian Kakadu Plum, is designed for daily brightness and is suitable for all skin types. It comes in a 100ml / 3.38 fl.oz size. The face serum contains 10% Vitamin C and is also formulated with Australian Kakadu Plum, promising a 'Triple Glow'. Both products aim to brighten skin and are clinically tested, addressing concerns about product efficacy. The products are designed for daily use and promise visible results in as little as 3 days. # Visual style The ad features a highly polished studio shot with bright, clean lighting. The visual motifs include a minimalist layout with a focus on product visibility and clear messaging. The image treatment involves background removal and soft gradients. The typography is large and bold, contributing to easy scannability in the feed. The overall style is designed to be clean and appealing, fitting well within standard beauty ad expectations. # Hooks Headline: The Glow Power Duo # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the 'Glow Power Duo' and highlighting the key benefit of radiant skin. The brand is telling the audience that this product set is designed to enhance their skin's radiance and overall glow. - Next, the ad showcases the two featured products, the Vitamin C Brightening Gel Face Wash and the 10% Vitamin C Face Serum. The brand is emphasizing the ingredients and what each product is formulated to do, which is important in convincing the audience about the value of this skincare set. - Finally, the ad highlights the specific benefits of the products such as brightening skin and fading dark spots, in addition to being clinically tested. The brand aims to reinforce the idea that the products are effective and will improve the user's skin condition, which can motivate the audience to consider purchasing.

# Ad summary An image ad for Pilgrim brand beauty products features four different product types displayed together in front of a beach scene. The ad attempts to draw the viewer in by offering a discount deal and highlighting the fact that the brand creates clean beauty products. # Brand positioning Pilgrim is presented as a brand of clean beauty products. The products appear to be natural and cruelty-free. The brand is presented as modern and conscious with its products, offering high-quality skin and hair care products without harmful chemicals. # Product The ad features four different beauty and skincare products. The Brightening Serum Sunscreen is lightweight fluid to protect against UV rays. The 10% Vitamin C face serum helps to brighten the skin. The Advanced Damage Repair Shampoo contains Korean Rice Water and collagen to help repair damaged hair. Finally, the Advanced Hair Growth Serum has 3% Redensyl and 3% Anagain Stem Cell Complex to promote hair growth. # Visual style The overall visual style of the ad is clean, bright, and inviting, with a beach theme that promotes a sense of relaxation. The image has high production quality, with professional lighting and clear product shots. The typography is simple and legible, and the layout is well-organized, making it easy to scan and understand the key messages. # Hooks Headline: BUY 2@799 # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an offer of getting two products for 799, which the brand is promoting as a great deal to get the viewer's attention and encourage them to purchase multiple items at once. The perspective is that of the brand trying to incentivize a purchase. - The ad features multiple products, visually showcasing the variety of options available and highlighting the product benefits to draw the viewer in and show them potential solutions. The perspective is that of the brand showcasing its range of solutions to the viewer. - The ad emphasizes that the products are clean and cruelty-free to reassure the viewer that the products are safe and ethically produced, promoting a positive brand image. The perspective is that of the brand conveying its values to the consumer.

# Ad summary This ad promotes Pilgrim 10% Vitamin C Face Serum. The content creator in the video is talking about if vitamin C does not bring a glow to your face it is not you, it is the formulation of the serum. Pilgrim with Vitamin C and niacinamide and Glutathione will improve the dark spots and un-even skin tone to give a brighter and glowing skin. The texture of the serum is lightweight and non sticky so that it absorbs quickly to the skin and also is beginner friendly as well as suitable to sensitive skin. # Brand positioning Pilgrim presents itself as a modern skincare brand that focuses on the science of skin health. The brand emphasizes effective formulations with multiple ingredients designed to work together for optimal results. Pilgrim positions itself as a provider of solutions for those dissatisfied with single-ingredient products that don't deliver a noticeable glow. They offer formulations that are lightweight, non-sticky, and suitable for sensitive skin, which signals an emphasis on gentle yet effective products. # Product Pilgrim's 10% Vitamin C Face Serum is a skincare product formulated to brighten the skin, reduce dark spots, and improve uneven skin tone. It contains 10% Vitamin C, which helps to brighten the skin. It also contains 5% niacinamide to reduce dark spots and glutathione to improve uneven skin tone. Its texture is described as lightweight and non-sticky, ensuring quick absorption and ease of use, even for beginners. The serum is also dermatologically tested and suitable for sensitive skin. The ad highlights its ability to deliver visible results in just a few days, promising fresh, bright, and visibly glowing skin. # Visual style The ad has a polished and straightforward aesthetic, combining UGC-style testimonials with product demonstrations. The editing style includes quick cuts between the speaker, close-ups of product application, and text overlays that highlight product features and benefits. The production quality is a hybrid of UGC and polished commercial elements. The pacing is moderate, with cuts timed to key messaging points. The ad maintains a consistent rhythm, with a slight increase in pace during product feature highlights. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action To is serum ke link chaiye to comment me DM type kar dena # Point of view - [object Object] # Storyline - 00:00–00:02 The man in the video emphasizes the ingredient Vitamin C. - 00:02–00:07 00:02–00:07: The presenter questions why a vitamin C serum isn't working for the viewer. He explains that the problem is not you, but the formulation. - 00:07–00:14 00:07–00:14: He states that skin needs multiple support and that it is required to have vitamin C along with niacinamide and glutathione. - 00:14–00:19 00:14–00:19: The presenter introduces Pilgrim's 10% Vitamin C Face Serum, highlighting that it contains all three ingredients. - 00:19–00:27 00:19–00:27: The presenter mentions that it contains 10% vitamin C that helps brighten the skin, 5% niacinamide to reduce dark spots and glutathione to improve uneven skin tone. - 00:27–00:31 00:27–00:31: This builds on the previous benefit-driven points with a summary of what the product can achieve: “fresh” and “visibly bright” skin. - 00:31–00:40 00:31–00:40: He notes the benefits of the serum, claiming it is lightweight, non-sticky, quickly absorbs into the skin, is beginner friendly, dermat tested and suits sensitive skin easily. - 00:40–00:48 00:40–00:48: The man in the video instructs the viewer on how to use it. It should be applied after face wash, before sunscreen, and three to five drops should be used in the morning. - 00:48–00:53 00:48–00:53: The presenter asks people who want to know more to comment or DM for links.

# Ad summary This ad promotes Pilgrim's 10% Vitamin C Face Serum, highlighting its effectiveness in brightening dull skin and removing dark spots. It uses an influencer review format, demonstrating product application and before-and-after results, and features social proof elements like ratings and clinical test results. # Brand positioning Pilgrim is presented as a skincare brand focused on scientific solutions for common skin concerns. The brand positions itself as innovative by incorporating key ingredients such as vitamin C and glutathione, to deliver visible results. It emphasizes clinical testing and social proof (high ratings, many users) to build trust and credibility. The brand seemingly ignores traditional marketing by relying on UGC influencer content and focusing on functional benefits over aspirational ideals, while promoting a scientifically proven approach to skincare. # Product Pilgrim's 10% Vitamin C Face Serum is a skincare product designed to brighten dull skin and reduce dark spots. The serum is formulated with 10% vitamin C, glutathione, and niacinamide. The serum works by penetrating the skin to brighten it, fade dark spots, boost glow, and firm the skin. It’s promoted for users seeking a solution to acne marks, dark spots, and uneven skin tone. The serum promises to deliver noticeable results in as little as 3-5 days, as supported by clinical testing and user reviews, while the product is presented as a best seller on Amazon. # Visual style The ad combines UGC-style content with polished graphics and text overlays, creating a hybrid feel. Quick cuts and dynamic transitions are used to maintain a fast pace, while before-and-after shots and product demos provide visual evidence of the serum’s benefits. The color palette is bright and clean, emphasizing the skincare focus. The pacing is consistent, with cuts timed to match the voiceover and music beats, enhancing engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMMENT “1” # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:12 The ad opens by asking if women prefer fair or dark-skinned men, highlighting the superficial beauty standards in India. - 00:12–00:17 Transitioning from that point, the ad introduces the serum as a solution to achieve brighter skin. - 00:17–00:22 The ad features before-and-after shots to demonstrate the serum's effectiveness over a 5-day period. - 00:23–00:26 Key ingredients like vitamin C and glutathione are shown with information on their benefits, reinforcing the serum’s scientific basis. - 00:26–00:28 The ad showcases how vitamin C serum works within the skin. - 00:33–00:40 Acne mark and dark spot results are shown over a 3-day period, highlighting specific improvements. - 00:43–00:46 Clinical test results are displayed, providing official proof of the serum's effectiveness. - 00:46–00:53 The ad features other users’ before and after transformations. - 00:54–00:56 The influencer highlights that the product is a best-seller. - 00:56–01:03 The influencer encourages viewers to comment to receive the product.

# Ad summary A male doctor presents information on hair thinning and promotes Pilgrim's Advanced Hair Growth Serum. # Brand positioning Pilgrim's Advanced Hair Growth Serum positions itself as a solution for hair thinning, offering a blend of science-backed ingredients and natural extracts. The brand emphasizes the serum's efficacy by highlighting the 'double hair growth boosters' compared to other market products, implying superior performance. Pilgrim aligns itself with scientific authority by leveraging a doctor's endorsement in the ad. The brand promotes its product as a lightweight and non-sticky formula, suitable for everyday use without the need for frequent hair washing. # Product Pilgrim's Advanced Hair Growth Serum is presented as a treatment for severe hair thinning, particularly when caused by stress or poor nutrition. The serum contains a blend of active ingredients, including 3% Redensyl, 4% Anagain, Rosemary, and Korean Black Rice water. The product is designed to stimulate hair growth, prevent hair fall, and improve hair density. It claims to deliver results in a relatively short period, with hair fall stopping in 14 days and new baby hairs appearing in 28 days. Described as 90% natural, water-like, lightweight, and non-sticky, the serum is intended to be easy to integrate into daily routines, without requiring frequent hair washing after use. # Visual style The ad features a hybrid visual style, combining elements of UGC with polished commercial shots. The editing style includes quick cuts and transitions to maintain a fast pace, syncing with the voiceover and on-screen text. The production quality varies, with the doctor's segments having a UGC feel and stock footage scenes appearing more polished. The overall aesthetic is casual and informative, designed to build trust through the doctor's presentation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just comment "Hair" # Point of view - [object Object] # Storyline - 00:00–00:05 The male doctor begins by asking the audience if they've ever considered whether hair falling out while combing is normal hair fall or an early sign of telogen effluvium. - 00:06–00:07 The doctor states he'll explain in 30 seconds. - 00:08–00:15 The doctor explains that stress or poor nutrition can cause hair to shift from the growth phase to the resting phase, leading to severe hair thinning. - 00:16–00:22 The doctor introduces Pilgrim's Advanced Hair Growth Serum as a solution containing active ingredients to reverse hair thinning. - 00:23–00:27 The doctor says that Pilgrim's serum has double the hair growth boosters compared to other serums on the market. - 00:28–00:31 The ad shows the product's ingredients: Redensyl, Anagain, Rosemary, and Korean Black Rice Water. - 00:32–00:37 The doctor says the formula is 90% natural, lightweight, and non-sticky, so there is no need to wash your hair the next day. - 00:38–00:43 The ad highlights the claims that hair fall stops in 14 days and new hair growth is visible in 28 days. - 00:44–00:51 The doctor claims that finding genuine serums takes a lot of time and energy, and asks viewers to comment 'Hair'. - 00:51–00:53 The doctor states that he will send a link to the serum and a discount coupon to the viewer's DMs.

# Ad summary string # Brand positioning Pilgrim is presented as a modern skincare brand providing solutions for skin concerns specific to Indian skin types. They focus on creating effective skincare products infused with globally sourced ingredients, such as Kakadu Plum from Australia. The brand directly positions itself as Amazon's best-selling serum, implying popularity and reliability. The brand aligns with the values of accessible beauty solutions, leveraging digital platforms to connect with their audience, and offering products tailored to particular demographic and skin types. # Product The advertised product is Pilgrim’s 10% Vitamin C Face Serum, designed to address tan and dark spots effectively. According to the packaging, it contains a triple glow formula with 5% Niacinamide, Glutathione, and Australian Kakadu Plum. The serum is formulated for Indian skin types. The product is presented as Amazon’s Best-Selling Serum, suggesting high popularity and customer satisfaction. Its glutathione-based formula is specifically positioned for tan removal, making it worth trying for individuals struggling with sun-induced skin damage. # Visual style The ad has a UGC feel with a natural light setting. The editing includes quick cuts to show the passage of days and product details. The production quality is relatively polished, typical of influencer-style content, designed to feel authentic while maintaining visual appeal. The pacing is moderate, with cuts timed roughly to the music's beat. Audio-visual sync is present, particularly with product actions aligned with music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment “Link” 🔗 # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a close-up of the creator's face, highlighting visible dark spots on their skin. The text overlay indicates that this skin condition resulted from the summer season, immediately establishing a problem the product aims to solve. The audience experiences this moment from the creator's personal perspective, shared through a direct, unfiltered visual. - 00:01–00:08 The scene transitions to the creator applying a serum to their face over several days, from day 1 to day 5. The timestamped text overlays clearly illustrate the duration and consistency of the product application. The narrative shows a routine being established and followed, creating a sense of commitment to a skincare regimen. - 00:08–00:12 The advertisement pivots to a close-up of the product bottle, revealing key ingredients and claims, and text overlays highlight details such as being Amazon's best-selling serum and its suitability for Indian skin types. A drop of serum is shown falling from the applicator, emphasizing the serum's consistency. This section delivers essential product information, enhancing credibility and addressing potential customer questions regarding suitability and effectiveness. - 00:12–00:14 The creator presents a split screen, showing a before-and-after comparison of their skin on Day 1 and Day 5. The ad emphasizes the positive transformation, highlighting a brighter glow after using the product. This direct before-and-after comparison aims to provide clear visual evidence of the product's efficacy, directly addressing the initial problem of dark spots. - 00:14–00:17 Closing the video, the creator applies the serum one last time, smiling and making direct eye contact with the camera. The text overlay declares it a “must-have this summer” and includes a CTA to comment “Link”. This wraps up the narrative, reinforcing the recommendation and guiding viewers to engage for more information or to purchase the product.