How Perplexity AI Advertises on Meta

# Ad summary The Perplexity AI computer dashboard helps you quickly determine the profitability of rental property. # Brand positioning Perplexity Computer offers an AI-driven platform that simplifies complex data analysis, specifically in the real estate sector. It challenges the traditional method of using spreadsheets by providing a user-friendly dashboard that delivers real-time calculations and easy-to-read insights. The brand is positioned as a time-saving tool for real estate investors who want to efficiently manage and assess the financial aspects of their properties. Perplexity's functional positioning is around simplifying financial analysis, removing the need for manual spreadsheet creation, and promoting a convenient, streamlined experience for real estate professionals. # Product Perplexity Computer is a user-friendly dashboard designed to simplify financial analysis for real estate investments. It helps real estate investors assess the profitability and performance of their properties without the need for spreadsheets. The dashboard allows users to toggle various parameters such as occupancy rates to see instant recalculations and insights. With Perplexity Computer, users can create a dashboard that is easy to read and convenient, making the analysis process quick and efficient. The dashboard is designed to save time, providing results in minutes that would otherwise take hours using traditional spreadsheets. The tool is for real estate investors who want an efficient way to manage and analyze their property financials, offering a streamlined solution for those who dislike or want to avoid manual data entry and calculations. # Visual style The ad combines a polished commercial feel with elements of user-generated content (UGC). The editing style includes both quick cuts and static shots to balance between showing the property and providing information. The production quality is high, with clear visuals, good lighting, and seamless transitions. The pacing is moderate, and the visual elements sync with the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment "COMPUTER" # Point of view - [object Object] # Storyline - 00:00–00:07 The video begins with a shot of a house worth over $2.5 million, highlighting its unique feature of having an underground bunker connected by a tunnel, setting the stage for a discussion on how to make money with such a property. - 00:11–00:17 The speaker transitions to his dislike for spreadsheets but acknowledges their importance in business, introducing Perplexity's computer as a solution to avoid manual spreadsheet work and run numbers efficiently. - 00:18–00:34 The speaker elaborates on the convenience of the Perplexity Computer dashboard, emphasizing its ease of use and real-time recalculation capabilities, enabling quick adjustments to occupancy rates and performance analysis. - 00:34–00:39 Concluding the video, the speaker encourages viewers to comment "COMPUTER" if they are interested in seeing the dashboard, promising to send it to them, creating a direct call to action.

# Ad summary This ad promotes Computervision, an AI platform designed to help creators streamline content creation. The ad features a creator explaining how Computervision can handle multiple tasks like strategy, trend research, video generation, and content analysis. The creator elaborates how the product functions like a full content team. He provides examples of the product’s capabilities by showing transcripts of conversations and thumbnails of the content created. The ad ends with a call to try the product. # Brand positioning Computervision presents itself as an innovative AI solution for content creators who struggle with the multifaceted demands of their work. The brand positions itself as an all-in-one platform that can handle tasks like strategy, trend research, video generation, and content analysis. The brand aims to occupy a space in the creator's mind as a comprehensive tool that can replace multiple AI subscriptions and function as a full content team, thereby saving creators time and resources. # Product Computervision is presented as an AI platform designed for content creators. It is described as running twenty different specialized models, covering areas like strategy, trend research, video generation, and content analysis. The product is meant to provide the equivalent of hiring a full content team, including tasks such as pulling out the best ideas, drafting scripts, and mocking up thumbnails. It is meant to save creators time by transcribing voice memos in seconds and extracting the most post-worthy ideas. # Visual style The ad has a natural, UGC feel, with simple cuts and transitions. The production quality is good, but it doesn't feel overly polished or staged. The pacing is moderate, with consistent cuts to match the speaker. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So try Computer today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the creator addressing viewers who juggle multiple roles, immediately drawing in content creators who often wear many hats. - 00:02–00:02 He tells viewers to watch this, building curiosity and setting the stage for introducing a solution to the challenge of managing multiple tasks. - 00:02–00:05 He highlights the inefficiency of paying for numerous AI subscriptions, framing the problem that Computervision solves. - 00:05–00:07 The creator introduces Computervision as a platform that runs twenty different specialized models, positioning it as a comprehensive alternative to multiple subscriptions. - 00:07–00:08 He likens Computervision to hiring a full content team, emphasizing its ability to handle a wide range of content creation tasks, making the product's value proposition clear. - 00:08–00:10 The creator shows himself talking to his phone during a morning walk, showing how the platform helps him generate content. - 00:11–00:16 He shares how Computervision transcribes the recording quickly, and then extracts key points for content ideas. - 00:16–00:18 The creator summarizes all the ways that the product can create content, solidifying the full-service function. - 00:20–00:21 He encourages viewers to try Computervision, providing a call to action to engage with the product.

# Ad summary A man creates YouTube videos for his channel using an AI computer that takes the manual work out of the video-making process. # Brand positioning The brand is presented as a futuristic solution for creating content on YouTube. It aims to occupy the space of an innovative assistant to content creators that can take tedious manual labor out of their hands. The brand aligns with the tone of efficiency, modern technology, and increased income generation. The brand pushes against category norms that require manual labor to create digital content. The brand's positioning is functional in that it's fast and increases performance. # Product The product is Perplexity Computer, an AI computer that automates the entire YouTube video creation process, and it is designed for anyone looking to make money via a faceless YouTube channel. The AI computer is comprised of over 20 AI models that use specialized sub-agents to post, collect data, create voiceovers, find ideas, and B-roll. A prompt is given to the computer that directs it to create content for the channel. The USPs are that it makes passive income and it takes no effort. It's useful in that it takes the need of having to be at the keyboard. The product addresses the time barrier of needing to manually make videos. # Visual style The overall aesthetic is well-lit and edited with quick cuts. The production quality is a hybrid between UGC and a polished commercial. The pacing is quick. Cuts are timed with audio cues. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The man on camera asks the computer to build a faceless YouTube channel that brings in $10,000 a month. - 00:04–00:09 The man says that millions of people are watching videos and making money from YouTube. - 00:09–00:13 The man states that he runs the full workflow on the computer with a prompt. - 00:13–00:17 The man explains that the prompt tells the computer to do everything from scripting to posting the video. - 00:17–00:21 The man explains that the computer taps into over 20 AI models and uses specialized sub-agents to make the video. - 00:21–00:26 The man states that the AI finds ideas, does voiceovers, and B-roll. - 00:26–00:29 The man states that the computer connects to YouTube, posts, and collects data. - 00:29–00:32 The man says that the process used to take 10 subscriptions and the whole day to complete. - 00:32–00:34 The man states that he can complete the process without even needing to be at the keyboard.

# Ad summary An ad for Perplexity AI that features a female presenter who explains and demonstrates the platform and its AI talent management feature. # Brand positioning Perplexity AI is presented as an innovative tool designed to streamline the workflow of creators, particularly in managing brand deals. The ad positions it as a solution for those who want to automate and optimize their outreach, research, and negotiation processes. The brand aligns with a modern, tech-forward lifestyle, offering a functional solution that pushes against the traditional, manual methods of talent management. The brand offers tools to maximize efficiency and effectiveness in securing brand partnerships. # Product Perplexity AI is a platform that uses artificial intelligence to help creators manage their brand deals. It offers a suite of features designed to automate various aspects of the deal-making process, including email management, brand research, and personalized pitching. The platform aims to streamline the workflow of creators by providing tools to efficiently identify and secure brand partnerships. Key features include an AI system that evaluates inbound emails, conducts brand research to assess fit and legitimacy, and an outbound agent that finds better brand opportunities. It also organizes the entire deal process. The ad highlights the platform's ability to analyze data, suggest optimal outreach strategies, and integrate with other tools. This makes it easier for creators to manage and improve the system over time. It allows creators to focus on content creation while the AI handles the logistics of brand management. The ad suggests that this tool is worth buying because it offers a comprehensive, automated solution that saves time, improves outreach effectiveness, and ultimately boosts the creator's earning potential. # Visual style The ad has a UGC feel, with the presenter filming in her home. The production quality is relatively polished, with clear shots and simple editing. The editing style includes quick cuts to highlight different features and integrations. The pacing is moderate, with a mix of static shots and dynamic cuts to maintain interest. Text and product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman states she is an AI talent manager that finds and pitches her brand deals. - 00:03–00:04 She introduces Perplexity AI Computer, and says she is going to show how it works. - 00:04–00:07 The woman types in the task she needs done: building a brand deal system. - 00:07–00:09 She states that the platform came back with 7 AI employees. - 00:11–00:12 She explains what the system does. - 00:12–00:14 The AI goes through her emails and researches brands. - 00:14–00:16 The system determines whether the brands fit her niche and are worth replying to. - 00:16–00:18 The woman states that the outbound agent is a 'game changer.' - 00:18–00:22 The outbound agent looks at brands that are already reaching out and finds better ones in the same category. - 00:22–00:25 She says she now has a talent manager that runs itself. - 00:25–00:28 The talent manager tells her who to reply to, who to pitch, and exactly what to say. - 00:28–00:34 The system helps improve negotiation history, scripts, and content ideas. - 00:35–00:40 The woman states, 'you do not rise to the level of your goals, you fall to the level of your systems.'

# Ad summary The ad promotes perplexity, a computer that helps users build pricing models, negotiate, and review industry benchmarks. # Brand positioning Perplexity is presented as an innovative and efficient tool for business professionals. The brand is positioned in the space of AI-driven solutions that provide actionable business insights. It promotes a value of data-driven decision-making and efficient problem-solving. Perplexity pushes against the norm of relying on traditional chatbots, offering a more sophisticated solution. The brand positioning is functional, emphasizing performance and efficiency. # Product Perplexity is a computer that utilizes AI to help users with tasks such as building pricing models, negotiation, and industry benchmarking. The product is for business professionals who need to optimize their pricing strategies and stay competitive. It helps users build a pricing model that considers industry benchmarks, different client types, and all services. One USP is that it isn't just one model, but breaks down the job into pieces and sends each piece to what's best for it. Gemini pulls what people in my niche charge, Opus turns that into a clean pricing dashboard, and GPT picks my starting prices and drafts my negotiation email. The product addresses the purchase barrier of outdated pricing information and lack of negotiation support. # Visual style The ad has a polished and professional aesthetic. The editing style includes quick cuts to transition between the speaker and the screens being referenced. The production quality is high, with clean visuals and professional lighting. The pacing is consistent, maintaining a steady flow of information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The speaker addresses the audience and proposes a solution to anyone who is unsure of their pricing. - 00:02–00:05 The speaker states that he uses the product to rebuild his pricing every month. - 00:05–00:10 The speaker shows the prompt he inputs into the computer. - 00:10–00:17 The speaker states that this process is better than using a normal chatbot because it pulls fresh benchmark data and helps with negotiation. - 00:17–00:31 The speaker introduces the computer and lists the AI that it uses. - 00:31–00:36 The speaker highlights how the computer completes a specialized workload, then stitches it together. - 00:36–00:40 The speaker reveals that the product helped him realize that he was underpricing himself by 8%. - 00:40–00:43 The speaker concludes by stating that his pricing is now optimized without working more.

# Ad summary The ad promotes Perplexity Computer, an AI-powered search tool designed to help freelancers and creators rebuild their pricing models by using multiple AI interfaces to provide better benchmark data. The ad features a man explaining how he uses the tool to optimize his pricing, enabling him to get paid what he's worth without working more hours. # Brand positioning Perplexity Computer is presented as an AI tool designed for freelancers and creators who want to optimize their pricing and negotiation strategies. The brand aims to occupy a space in the consumer's mind as a tool that provides fresh benchmark data by pulling in multiple AI systems to give creators the best chance of charging what they are worth. The tone is functional, providing an accessible way for independent workers to make more money without overworking. # Product Perplexity Computer is an AI-powered search tool that helps freelancers and creators rebuild their pricing models. It works by breaking down the task into smaller pieces and sending each piece to the AI system that is best suited for it. Gemini is used to gather data on what others in a given niche charge, Opus turns this data into a clean pricing dashboard, and GPT picks starting prices and drafts negotiation emails. In essence, Perplexity Computer uses multiple AI models to take raw information and make it actionable for the user. # Visual style The ad has a polished commercial aesthetic with static shots and smooth transitions. The production quality is high, creating a clean and professional look. The background is simple and uncluttered, with a focus on the person speaking directly to the camera. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The man in the video introduces the workflow. - 00:02–00:05 00:02–00:05: He states that every month, he uses Perplexity Computer to rebuild his pricing. - 00:05–00:11 00:05–00:11: The man says that he types in one prompt into the computer to build him a pricing model that looks at industry benchmarks, different client types, and all his services. - 00:11–00:17 00:11–00:17: The man states that if he were to use a normal chatbot, he would only get a generic rate card and it wouldn't pull fresh benchmark data or help him negotiate. - 00:17–00:23 00:17–00:23: The man explains that the best part of Computer is that it breaks the job down into pieces, and sends each piece to what's best for it. - 00:23–00:31 00:23–00:31: The man shares how each model helps. Gemini pulls what people in the niche charge, Opus turns that into a pricing dashboard, and GPT picks starting prices and drafts the negotiation emails. - 00:31–00:36 00:31–00:36: The man conveys that while it feels like one prompt does everything, Computer is doing all the specialized work and stitching it together. - 00:36–00:40 00:36–00:40: He shares that the first time he used Computer, he realized he was underpricing himself by about 8%. - 00:40–00:43 00:40–00:43: He concludes that now his pricing is optimized without him working more.

# Ad summary In this ad for Perplexity Computer, a male creator explains how he can use the product's AI to negotiate deals with brands for a higher amount. He claims that using Perplexity Computer helped him negotiate a deal for $3,000 instead of $1,000 with the exact same scope and level of work. # Brand positioning Perplexity Computer is presented as a cutting-edge tool designed to streamline workflows by leveraging multiple AI models. Positioned as a solution for creators who want to optimize their productivity, the brand emphasizes its ability to automate tasks and extract maximum value from their services. The product targets users who are already familiar with AI and seek a more sophisticated and efficient way to manage their creative projects and brand deals. # Product Perplexity Computer is an AI-powered workflow tool designed to split user requests across various AI models. This process allows users to create an entire pricing studio with one simple prompt. The tool claims it can help its users negotiate better brand deals, like negotiating a deal from $1,000 to $3,000 for the same scope of work. It is designed to help its user realize that they may have been undervaluing their services and is for users who want to optimize their productivity and use AI efficiently. # Visual style The ad has a UGC feel, with a single creator speaking directly to the camera. The creator is in a dimly lit room which adds to the informal feel of the ad. The editing includes quick cuts to screen recordings and graphics, timed to the music and voiceover. The ad appears to be a polished commercial, with a clean aesthetic and clear messaging, striking a balance between authenticity and professionalism. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link below and get started with Computer. # Point of view - [object Object] # Storyline - 00:00–00:09 The creator states that the difference between a $1,000 brand deal and a $3,000 brand deal could be just one prompt, suggesting Perplexity Computer can significantly impact earnings. He states that he has built an entire pricing studio in Perplexity Computer with one simple prompt, piquing the viewer's curiosity. - 00:09–00:14 The creator explains that whenever a new pitch arrives in his inbox, he runs it through his studio, which immediately helps him build his counteroffer. This showcases the efficiency and time-saving benefits of the product. - 00:14–00:21 The creator mentions that he used to do this with Claude, which is great at reading a contract, but it's just one model locked in a chat. He then transitions to how Computer is a completely different experience. This draws a comparison and positions Perplexity Computer as a superior, more versatile tool compared to existing solutions. - 00:21–00:35 The creator elaborates that the Perplexity Computer workflow splits requests across all the different AI models and claims it feels like one prompt to the user. He explains that Computer actually splits the task into specialized needs and then finds the right model to do that request. - 00:35–00:48 The creator shares that just last month, he used this exact process to negotiate a deal from $1,000 to $3,000. The creator clarifies that it was the exact same brand and the exact same scope. He claims that the only difference was running it through this process and realizing that he may have been undervaluing his services, driving home the value proposition of the product. - 00:48–00:52 The creator states that if Perplexity Computer could help the viewer, they should click the link below and get started with Computer, providing a direct call to action.

# Ad summary This ad promotes Perplexity Computer, an AI tool that automates the process of creating and posting videos on YouTube. The presenter explains how the tool uses specialized sub-agents to find ideas, create voiceovers, and generate B-roll footage, streamlining the entire workflow. # Brand positioning The brand, Perplexity Computer, is presented as a cutting-edge AI tool designed to automate and streamline the entire video creation and posting process on YouTube. It positions itself as a solution for creators looking to minimize effort and maximize efficiency in content production. The brand aligns with values of technological innovation and convenience, appealing to a tech-savvy audience seeking to leverage AI for creative tasks. It also promotes a lifestyle of ease and productivity by indicating that its users do not even need to be at the keyboard. By offering a comprehensive, AI-driven solution, the brand pushes against the traditional, labor-intensive norms of video creation, aiming to occupy the space of a hassle-free, technologically advanced content creation platform. # Product Perplexity Computer is presented as an AI tool designed to automate the entire workflow of creating and posting videos on YouTube. It works by using a prompt to handle everything from scripting to posting the video. The tool taps into over 20 AI models and uses specialized sub-agents, such as those for finding ideas (Claude), creating voiceovers (Eleven Labs), and generating B-roll (Veo). The tool also connects to YouTube to post videos and analyze data, allowing users to learn from their content's performance. It is designed for individuals looking to streamline their video creation process and minimize the time and effort required. The ad implies the product's USP is its ability to automate tasks without the need for manual keyboard input, significantly reducing the workload and making video creation more accessible and efficient. # Visual style The ad has a polished UGC feel, with the presenter speaking directly to the camera in a casual setting. The editing style includes quick cuts to screen recordings and graphics. The production quality is a hybrid of commercial and UGC, giving it a relatable yet professional tone. The pacing is fast, with cuts timed to the music beats. The overall aesthetic is modern and tech-focused. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the ad by describing how to make money with the least amount of effort possible using YouTube. - 00:03–00:06 The creator shows examples of viral content. - 00:06–00:08 The creator displays a graph of revenue generated from YouTube. - 00:08–00:12 The creator introduces the AI tool that takes care of the full workflow. - 00:12–00:15 The ad describes the capabilities of the product, which include scripting and posting videos. - 00:15–00:19 The ad describes how the tool connects to other AI models. - 00:19–00:24 The ad presents how it can be used for several purposes like finding ideas, voice overs, and b-roll. - 00:24–00:27 The ad shows how the tool can connect to YouTube to check data. - 00:27–00:34 The creator summarizes the time and effort saved when using this tool.

# Ad summary This ad promotes Computer, an AI-based content creation tool to help creators manage strategy, trend research, copywriting, and visuals. It features a creator discussing each function. # Brand positioning Computer is presented as a tool for creators to systemize and scale their content creation. The ad emphasizes efficiency through AI models handling strategy, trend research, copywriting, and visuals. This positioning aims to make the brand top-of-mind for creators looking to offload time-consuming tasks and improve content performance. The brand aligns with values of productivity and efficiency, pushing against the norm of individual creators handling all aspects of content creation themselves. # Product Computer is a tool that uses AI models to help content creators with various aspects of their business. It is designed for creators who are doing everything themselves. The tool features 20+ specialized AI models, that each play to its own strength. These models include assistance with strategy, trend research, copywriting, and visuals. The tool aims to provide viral content analyzers, client outreach systems, and content calendar planners. # Visual style The ad has a UGC feel with quick cuts and relatively polished editing. The production quality is high enough to convey professionalism, but still feels authentic due to the creator being the sole person in the video. The pacing is consistent at about 12 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You need to try it out! # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the topic of the ad. He explains that if creators are still doing everything themselves, they need to see Computer. - 00:04–00:11 00:04–00:11 The creator explains how the AI-based tool, Computer, can use over 20 different specialized AI models, where each model plays to its own strength. - 00:11–00:19 00:11–00:19 The creator explains each of the programs and what they do in the tool. He mentions that the tool provides assistance with strategy, trend research, copywriting, and visuals. - 00:19–00:26 00:19–00:26 The creator restates the name of the tool, and explains what it helps build. He mentions it helps build viral content analyzers, client outreach systems, and content calendar planners. - 00:26–00:31 00:26–00:31 The creator emphasizes the importance of using the tool and encourages viewers to try it out.

# Ad summary This ad showcases how Perplexity AI Computer helps to determine the best rates in every deal that you sign. With just one prompt, a user can build a pricing model that looks at industry benchmarks, different client types, and all of your services. The AI breaks the job down and sends each piece to what's best for it. # Brand positioning Perplexity is presented as an AI-driven search engine that helps users make more informed decisions. The brand aligns with values of efficiency, accuracy, and staying ahead of the curve. It aims to disrupt category norms by offering more comprehensive and specific insights compared to generic chatbots. The brand positioning appears to be functional, emphasizing performance and data-driven results. # Product The product featured in this ad is Perplexity AI's "Computer" feature, designed to provide more detailed, industry-specific insights and pricing models. It claims to outperform standard chatbots by pulling fresh benchmark data and assisting in negotiations. The "Computer" feature breaks down tasks into smaller components and directs each component to the most suitable AI model. These different AI models includes Gemini, Opus, and GPT. This approach results in a clear pricing dashboard along with a negotiation email. The ad highlights the practical benefits of optimized pricing without needing to do extra work. # Visual style The ad is a hybrid of UGC and polished commercial elements. The creator is delivering the content in a natural and straightforward style. The editing rhythm is moderate, and cuts and product actions are sometimes timed to voiceover lines. The production quality leans towards a polished commercial feel, with clear visuals and professional framing. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by showing the Perplexity website on a desktop computer. - 00:03–00:06 A man appears and describes using AI to get the best rates on every deal. - 00:06–00:11 The man states that, every month, he has Perplexity "Computer" rebuild his pricing with a single prompt. - 00:07–00:11 Continuing, he shows an example prompt: "Build me a pricing model that looks at industry benchmarks, different client types, and all my services." - 00:11–00:17 The man then contrasts the product with other chatbot programs, asserting that they only provide generic rate cards and would not pull fresh benchmark data or negotiate on the user's behalf. - 00:17–00:23 The narrator states the best part about "Computer" is that it isn't just one model. It breaks the job down into pieces and sends each piece to what's best for it. - 00:24–00:31 He describes how Gemini pulls what people in his niche charge, Opus turns that into a clean pricing dashboard, and GPT picks his starting prices and drafts his negotiation emails. - 00:31–00:37 The narrator continues, stating that what feels like one prompt does everything. He further describes how "Computer" does all the specialized work and stitches it together. - 00:37–00:43 The ad closes with the man saying the first time he ran it, he realized that he was underpricing himself by about 8%, but now, his pricing is optimized without him working more.

# Ad summary A man creates an ad claiming that Perplexity Computer allows one to make up to $30k on YouTube without showing their face. He shares how he runs the full workflow in Perplexity Computer, which allows him to do everything from scripting to posting the video. He mentions that two months ago this process would have taken the whole day, but now can be done without needing to be at the keyboard. # Brand positioning The brand Perplexity Computer is presented as a productivity tool that allows people to make money on YouTube without even showing their face. The ad leans into the emotional need of making money in a faster, more efficient way with the help of AI and its various sub agents. The brand is positioned as a modern solution that enables users to increase their productivity and optimize their workflow. The brand pushes against category norms by offering AI tools that are designed to feel accessible. # Product Perplexity Computer is presented as a tool that allows one to make money on YouTube without showing their face. Perplexity Computer runs the full workflow from scripting to posting the video by tapping into over 20 AI models and uses specialized sub agents. The AI finds ideas, does voice overs, and B-roll, then connects to YouTube to post and check the data to learn. Perplexity Computer enables users to perform activities like this without needing to be at the keyboard. It is suggested that this product is worth buying if you want to increase productivity and optimize your workflow. # Visual style The ad has a UGC feel. The editing style uses quick cuts and a static shot, with smooth transitions. The production quality is a hybrid between UGC and commercial, and this supports the tone of accessibility and ease of use. The pacing is relatively consistent at about 15 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The video opens with the speaker, standing in front of his desk, holding a phone with a chart displayed. - 00:00–00:04 He presents the idea that you can make 30k on YouTube without showing your face. - 00:04–00:07 He holds his phone in front of the camera, which plays a compilation of random videos. - 00:04–00:09 He says that people are getting millions of views from these kinds of videos and making legit money from YouTube. - 00:09–00:12 The camera is pointed at the speaker's laptop, with his hand gesturing at the laptop screen as he says he runs the full workflow in Perplexity Computer with this prompt. - 00:12–00:16 As he says that it basically tells the computer to do everything from scripting to posting the video, the screen on the laptop changes from a document to a video. - 00:16–00:20 The speaker explains that Computer taps into over 20 AI models and uses specialized sub agents. - 00:20–00:25 The screen transitions to show an app screen that states that Cloud finds ideas, Eleven Labs does voice over, and Veo is on the B-roll. - 00:25–00:28 The screen transitions to show the connector menu on Perplexity Computer, and the speaker states that then it will connect to YouTube to post and check the data to learn. - 00:28–00:32 He stands in front of his laptop to say that 2 months ago this would have taken 10 subscriptions and the whole day. - 00:32–00:34 To close the video, he says that now he can do this without even needing to be at the keyboard.

# Ad summary This ad promotes Perplexity Computer, an AI tool that handles all steps in the content creation process, including research, voiceover, and analytics. # Brand positioning Perplexity is presented as a high-end solution for content creators aiming to automate and optimize their workflow. Positioned in the market as a tool to streamline content creation, it enables users to focus on strategy rather than tedious tasks. The brand focuses on simplicity and efficiency, offering an all-in-one AI solution that promises to replace multiple subscriptions and manual effort. # Product Perplexity Computer is an AI-driven tool designed to automate content creation across platforms like YouTube and Instagram. It uses over 20 different AI models, including Claude for topic research, Eleven Labs for voiceover, and Veo for generating B-roll footage. The product is intended for content creators who want to streamline their workflow and reduce the time and resources required for content production. It handles everything from research to posting and performance analysis, aiming to replace multiple subscriptions and manual tasks. A key USP is its ability to automate tasks that previously took an entire day and required multiple subscriptions, now consolidated into one platform. # Visual style The ad has a polished, professional look with a mix of static shots and quick cuts. The production quality is high, giving it a commercial feel. The editing rhythm is moderate, with cuts timed to key points in the voiceover, enhancing the audio-visual sync. There is a consistent use of close-up shots and medium shots to highlight both the speaker and the product interface, which supports the ad's intention to educate and persuade. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the speaker introducing himself and stating that he is running an entire YouTube business using AI. - 00:02–00:05 The speaker shows viewers the potential of AI-generated content by showing videos with millions of views. - 00:05–00:12 The speaker then relays that he had tried using AI three months ago and that it was a nightmare. He explains that scripting, voiceovers, editing, and analytics took forever. - 00:12–00:17 The speaker introduces Perplexity Computer and states that it handles literally everything from research to posting. - 00:17–00:26 He notes that computer uses over 20 different AI models to handle trending topics, voiceover, and generating B-roll. It then connects to YouTube to post and analyze the performance. - 00:26–00:31 The speaker closes by reiterating what used to take an entire day and 10 different subscriptions now runs on autopilot.

# Ad summary This ad promotes Perplexity Computer, an AI tool that splits requests across different AI models. The creator shares how he uses it to negotiate deals, increasing one from $1,000 to $3,000 by running it through the AI-driven process. # Brand positioning Perplexity Computer is presented as an AI tool that enhances professional workflows by leveraging multiple AI models to complete specific tasks. The brand positions itself against single-model AI chat tools by highlighting the advantage of its multi-agent system for complex project management. The brand aims to simplify complex tasks through AI automation. # Product Perplexity Computer is an AI-driven tool that assists in professional workflows by dividing tasks across multiple specialized AI models to complete requests more efficiently. It contrasts with single-model AI chats by providing a comprehensive approach that integrates with other apps and manages workflows, such as splitting tasks into specialized needs and finding the right AI model to handle each part of the request. It is designed for professionals, particularly those in creative fields, who need assistance in managing complex projects and pricing negotiations. The tool can review contracts, build counteroffers, and potentially increase deal values, as demonstrated by one user negotiating from $1,000 to $3,000 for the same scope of work. # Visual style The ad has a UGC feel with direct address to the camera. It uses a split-screen format to show both the speaker and the software interface simultaneously. Quick cuts are used to keep the pace moving. The lighting is natural, and the production quality is polished, making it feel like a hybrid between UGC and commercial. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action click the link below and get started with computer. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with the creator stating he built a pricing studio with Perplexity Computer. - 00:03–00:09 He shows how a new pitch coming into his inbox is run through his studio, immediately helping him build a counteroffer. - 00:09–00:14 He contrasts Perplexity Computer with Claude, mentioning that while Claude is great at reading contracts, it's just one model locked in a chat. - 00:14–00:22 Switching to Computer is a completely different experience, splitting requests across different AI models. - 00:22–00:30 Computer feels like one prompt but splits the task into specialized needs and finds the right model for each request. - 00:30–00:38 He shares that he used this process to negotiate a deal from $1,000 to $3,000 for the same brand and scope. - 00:38–00:43 Running it through the process allowed him to realize he may have been undervaluing his services. - 00:43–00:46 If Perplexity Computer could help you, click the link below and get started.

# Ad summary This ad promotes Perplexity AI, highlighting its ability to scale a content business without needing a team. The creator details how using Perplexity AI enables access to specialized AI models that contribute to strategy, trend research, copywriting, and visuals, ultimately streamlining content creation. # Brand positioning Perplexity AI positions itself as an advanced AI solution designed for content creators and businesses aiming to scale their operations without the traditional overhead of a large team. The brand aligns with innovation, efficiency, and empowerment, offering access to a suite of specialized AI models that automate various aspects of content creation, including strategy, trend research, copywriting, and visual content. By offering a functional solution, Perplexity AI appeals to those seeking to streamline their processes and maximize productivity in the digital content space. # Product Perplexity AI is presented as a platform that gives content creators and businesses access to over 20 different specialized AI models. These models are designed to handle various aspects of content creation. Specific AI models mentioned include: Claude Opus for strategy, Grok for trend research, GPT for copywriting, and Nono Banana for visuals. The tool helps automate and streamline the content creation process, addressing the challenges of scaling a content business without a large team. By utilizing these specialized AI models, users can access tools for viral content analyzers, client outreach systems, and content calendar planners. # Visual style The ad has a casual, UGC feel, with a mix of direct address and screen recordings. The editing style includes quick cuts and text overlays synced to the audio. The production quality is clean but not overly polished, which supports the authentic, user-generated tone. The pacing is relatively quick, with cuts timed to the voiceover, creating a sense of energy and momentum. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it out! # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the topic of how to scale a content business without a team, capturing immediate attention by addressing a common challenge for content creators. - 00:03–00:04 The ad transitions to introduce the solution: Perplexity Computer, creating intrigue by unveiling the tool that makes the scaling possible. - 00:04–00:10 The creator explains the features of Perplexity AI and how it provides access to over 20 different specialized AI models, each playing to its own strengths. This highlights the depth and breadth of the tool's capabilities. - 00:10–00:18 The creator lists specific AI models used, like Claude Opus for strategy, Grok for trend research, GPT for copywriting, and Nono Banana for visuals. This clarifies the specific functions and tasks the tool can handle, making it more concrete. - 00:18–00:25 The ad demonstrates the functionality of Perplexity AI through different features, such as viral content analyzers, client outreach systems, content calendar planners, and showcasing existing content. This proves how the tool can build viral content, analyze content, and create client outreach. - 00:26–00:30 The creator urges viewers to try out Perplexity AI, reinforcing the call to action by highlighting the value proposition that if they’re not using Computer in their content business, they should be.

# Ad summary A creator rates the quality of different AI models, listing them in a tier list. The creator ranks Perplexity Pro at S-Tier, since it integrates other AI models. # Brand positioning Perplexity is positioned as a highly accurate AI model that is fast. The brand offers a Pro version that integrates other AI models, like Chat-GPT, Claude, and Gemini. # Product Perplexity Pro is an AI model that builds on the foundation of the basic Perplexity model by integrating a suite of other AI technologies, like Chat-GPT, Claude, and Gemini. With Perplexity Pro, users can access a variety of AI models faster and more accurately. The value proposition is that this model gives you access to multiple programs within one. # Visual style This ad has a podcast or youtube video feel, since it shows two people talking at their mics in their respective recording setups. The cuts are timed to their speech, and text graphics showing a tier list are displayed to visually represent their discussion. The overall video quality is polished. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 Female 1 introduces the video and asks where ChatGPT falls in a tier list. - 00:01–00:03 00:01–00:03 Male 1 responds, and Female 1 continues by asking about Claude and Gemini. - 00:03–00:09 00:03–00:09 Male 1 places ChatGPT in C-Tier, saying it's good, but doesn't specialize like other models. - 00:10–00:12 00:10–00:12 The conversation continues as Female 1 asks about Claude and Gemini. - 00:12–00:19 00:12–00:19 Male 1 places Gemini and Claude in B-Tier, stating Gemini is good for design and image workflows, while Claude is good for coding. - 00:19–00:20 00:19–00:20 Female 1 then asks about A-Tier. - 00:20–00:25 00:20–00:25 Male 1 places Perplexity in A-Tier, saying that it is the fastest and most accurate. - 00:26–00:28 00:26–00:28 Finally, Male 1 places Perplexity Pro in S-Tier. - 00:29–00:37 00:29–00:37 Male 1 concludes that the paid version gives you access to other AI models, increasing speed and accuracy.

# Ad summary This ad features a man approaching a woman in New York City and asking her what she does for work. The woman says she works in tech, and the man then asks her to rank a variety of AI platforms from C tier to S tier. The ad then transitions to showcasing Perplexity Pro. # Brand positioning The brand Perplexity is presented as a fast and accurate AI model. The ad highlights the platform’s AI offerings as better than competitor platforms, as it gives users access to GPT, Claude, and Gemini models, all in one place. The brand is positioned as the best AI tool for professional use. # Product The ad showcases Perplexity Pro, an AI platform that allows users to get fast and accurate information. The platform allows users to access many different AI models in one place, and integrates GPT, Claude, and Gemini, all in one platform. # Visual style The ad is polished and feels like a high-end commercial. The editing style uses a mix of static shots and jump cuts. The pacing is consistent throughout the ad, with cuts that sync with the speaker. The audio-visual sync is consistent, with cuts that are timed to the speaker’s lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A man approaches a woman on the street, stops her, and asks her what she does for work. This is intended to introduce the ad from the perspective of an interviewer, as the man is carrying a mic. - 00:03–00:06 The woman says she works in tech, and the man asks if she uses AI for her company. This is intended to highlight her as an expert, as someone who understands AI and has professional experience using it. - 00:07–00:11 The man asks if she would rank a list of AI platforms from C tier to S tier. This is intended to set up the ad for an expert review, as the woman ranks each AI platform and provides her reasoning. - 00:11–00:24 The woman ranks ChatGPT as C tier, Claude and Gemini as B tier, and Perplexity as A tier. This is intended to show that Perplexity is a better platform than some of the leading AI brands. - 00:24–00:28 The woman then ranks Perplexity Pro at S tier. This is intended to be a direct product pitch, showing what product the woman believes to be the best on the market. - 00:28–00:29 The man asks why she ranks Perplexity Pro at S tier. This is intended to transition the ad to direct product details, as the woman begins to list the features and benefits of the Pro platform. - 00:30–00:37 The woman says that with Perplexity Pro, you get all the models in one place, including GPT, Claude, and Gemini. This is intended to be a key selling point, that users don’t need multiple different AI tools when using Perplexity Pro. - 00:37–00:41 The man is impressed and thanks the woman for her time. This is intended to conclude the story by showcasing that Perplexity Pro is a desirable platform.

# Ad summary This ad shows two men having a discussion about using the AI models GPT, Gemini, and Claude for trading. One man asks the other if he sees better returns on GPT or Claude and the second man replies that he uses GPT and Gemini for research but Claude for timing buys and sells. # Brand positioning This ad does not feature any brands. Rather, it features specific AI models that people use for trading and finance. The ad implies that there are differences in performance and utility across AI models, which might lead customers to consider different AI models based on specific needs or strategies, such as timing buys and sells. # Product This ad references the AI models GPT, Gemini, and Claude. The ad functions as a testimonial or discussion about using these AI models for research and timing buys and sells. It presents Claude as the AI model that users should use when timing buys and sells. # Visual style The ad has a casual, conversational style with a split screen format. The lighting is soft and the backgrounds are simple. The overall look resembles a real-life video call or interview setup. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question from one man asking the other whether he sees better returns on GPT or Claude. This is included to grab the audience's attention and create curiosity around the topic of AI model utility. This is told from the perspective of one of the men in the conversation. - The second man responds that he uses GPT and Gemini for research, but Claude for timing buys and sells. This is included to specify which model to use in which scenario. This is told from the perspective of an expert or experienced user of these AI models.

# Ad summary In a podcast setting, a man and a woman rank different AIs including ChatGPT, Gemini, Claude, and Perplexity. The paid version of Perplexity ranks highest because it allows access to all the other models. # Brand positioning Perplexity, and Perplexity Pro, are presented as an AI search engine. The brand offers the fastest and most accurate AI experience. Perplexity Pro stands out by providing users with access to multiple AI models, including GPT, Claude, and Gemini, positioning it as the ultimate choice for users seeking versatility and speed in their AI interactions. # Product The ad highlights Perplexity Pro, an AI search engine that gives users access to multiple AI models. It is fast and accurate and gives users access to GPT, Claude, and Gemini. Access to these models are given when you pay for Perplexity Pro. # Visual style The ad has a podcast-style feel with static, mid-shot framing and straightforward cuts. The production quality is clean and simple, suitable for social media platforms. The pacing is consistent with edits timed to key points in the dialogue. Overlays are present, such as AI logos and tier list graphics, as well as captions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A female asks a male co-host of a podcast where ChatGPT ranks on a tier list. - 00:01–00:08 00:01–00:08 The male host determines that ChatGPT ranks in C tier because, while good, it doesn't specialize in anything like the other models. - 00:08–00:10 00:08–00:10 The female podcast host then asks about Claude and Gemini. - 00:10–00:18 00:10–00:18 The male host replies that Gemini is really good for design and image workflows. He then says Claude is good for coding. He determines that both rank in B tier. - 00:18–00:27 00:18–00:27 The female asks what ranks in A tier and the male host puts Perplexity in A tier, then he puts Perplexity Pro in S tier. - 00:27–00:36 00:27–00:36 The host explains that when you pay for Perplexity Pro, you get access to all the AI models and that makes all those other models faster and more accurate.

# Ad summary The ad starts with a man approaching a man on the street and asking him which AI software he uses and how he would rank each on the scale. # Brand positioning Perplexity positions itself as a superior AI solution in the market, directly contrasting itself against established players like ChatGPT. The brand emphasizes its technology's speed, accuracy, and comprehensive integration of various AI models like GPT, Claude, and Gemini. This functional positioning aims to appeal to users who demand more efficient and accurate AI performance. Perplexity aims to be the leading AI tool by offering a single platform that integrates multiple models. # Product Perplexity Pro is presented as an AI tool that integrates various AI models such as GPT, Claude, and Gemini, claiming to provide users with faster and more accurate results. The ad targets professionals and tech-savvy individuals who require AI for their work. The product aims to address the frustrations of slow or inaccurate AI performance by offering a comprehensive solution that combines multiple models into one platform. Perplexity Pro's key selling points are its speed, accuracy, and the ability to access multiple AI models within a single tool, making it a superior choice over other AI platforms. # Visual style The ad utilizes a hybrid aesthetic that blends elements of UGC and polished commercial production. It begins with raw, handheld footage on a city sidewalk, giving it an authentic, on-the-street feel. As the ad progresses, graphics and product shots are overlaid, adding a layer of polish and information. The editing style combines quick cuts with static shots, maintaining a steady pace of about 15-20 cuts per minute. The pacing remains consistent, with cuts timed to align with voiceover lines and music beats, enhancing the overall audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 The ad begins with the interviewer approaching a man on the street to ask for his opinion. - 00:07–00:10 00:07–00:10 The interviewer pivots to the main part of the ad, where the interviewer holds up his phone to conduct a tier ranking of the AI software. - 00:11–00:28 00:11–00:28 The interviewee begins ranking ChatGPT to C-tier and Perplexity Pro to S-tier. - 00:30–00:38 00:30–00:38 The ad concludes with the interviewee highlighting how all the other models are built in. - 00:38–00:41 00:38–00:41 The ad concludes with a thank you to the interviewee.

# Ad summary This ad features a tier list ranking of AI chatbot technologies, Perplexity Pro, Perplexity, Claude, Gemini, and ChatGPT. # Brand positioning The ad presents Perplexity Pro and Perplexity as leading-edge AI search tools, positioning them against popular alternatives like ChatGPT. The brand emphasizes speed, accuracy, and comprehensiveness, suggesting they cater to users seeking advanced research capabilities. Perplexity Pro is positioned as the superior option, offering access to multiple AI models, thereby enhancing the search experience. # Product The ad highlights Perplexity Pro as a premium AI search tool that combines speed and accuracy. It features an interface where users can select the best available model, including GPT, Claude, and Gemini, all within the Perplexity Pro platform. The product is for individuals seeking a comprehensive research tool that leverages multiple AI models to deliver faster and more accurate results. Perplexity Pro addresses the barrier of model limitations by providing access to multiple AI models in one place. It serves as a tool that enhances the capabilities of each model. # Visual style The ad has a polished aesthetic, with a podcast-style setup. Editing includes quick cuts between speakers and screen recordings to highlight features. The pacing is moderate, with cuts timed to the dialogue, creating a conversational flow. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 Two individuals are recording a podcast and discussing AI programs. - 00:03–00:08 The male podcaster states that ChatGPT would rank in the C tier of programs because it is not as specialized as other programs. - 00:08–00:10 The female podcaster asks what would rank higher. - 00:10–00:16 The male podcaster places Claude and Gemini into the B tier because Claude is good for coding and Gemini is good for image and design workflows. - 00:16–00:17 The female podcaster asks what is in the A tier. - 00:17–00:25 The male podcaster states that Perplexity is in A tier, because it is the fastest and most accurate program. Perplexity Pro is in S tier because it uses all of the models. - 00:25–00:25 The female podcaster asks why Perplexity Pro would rank the highest. - 00:25–00:33 The male podcaster clarifies that Perplexity Pro gives the user access to all of the different AI models, and shows the software menu on screen. - 00:33–00:34 The male podcaster states that Perplexity Pro makes all of the models faster and more accurate. - 00:34–00:37 The female podcaster responds that she didn't know that Perplexity Pro was that beneficial.