How Orgain Advertises on Meta

# Ad summary A man talks about the benefits of the Orgain creatine supplement, which he recommends to people who want something simple and clean. # Brand positioning Orgain is presented as a health and wellness brand that prioritizes clean and simple ingredients. It is implied that the brand caters to health-conscious individuals who value transparency and effectiveness in their supplements. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, easily accessible, and beneficial products for muscle support, recovery, and overall health. This brand positions itself as a provider of simple supplements. # Product Orgain Creatine is a micronized creatine monohydrate supplement that comes in a blue and white container. The product is for individuals looking to improve their exercise performance, muscle strength, and muscle recovery after high-intensity training. It has one ingredient. According to the presenter, the supplement dissolves easily into any drink without altering the flavor or texture. The product aims to solve the challenge of finding a simple and clean creatine supplement with no unnecessary additives. # Visual style The ad has a casual aesthetic. The production quality appears to be a hybrid between UGC and commercial. The editing style includes quick cuts and split screen shots. The pacing is consistent. There is audio-visual sync between the voiceover and the product interactions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop on Amazon below! # Point of view - [object Object] # Storyline - 00:00–00:04 The man introduces himself and implies that his target audience is people who are thinking of taking creatine but don't know where to start or what to get. - 00:04–00:08 00:04–00:08 The man shares that he's been using Orgain creatine and calls it a “game changer.” The perspective is from someone who has used and benefited from this product. The tone is confident. - 00:08–00:12 00:08–00:12 The man details the fact that the creatine is literally one ingredient: micronized creatine monohydrate. The perspective is from someone who is giving information about a product and why he loves it. The tone is excited and friendly. - 00:12–00:17 00:12–00:17 The man notes that it has helped fuel his exercise and performance gains by improving his muscle, strength, and power. The perspective is from a personal point of view, and he appears in a gym setting to validate his claim. - 00:17–00:22 00:17–00:22 The man adds that the product supports muscle recovery from strength or high-intensity training. The perspective is from someone who is giving information about a product and why he loves it. The tone is excited and friendly. - 00:22–00:27 00:22–00:27 The man notes that it dissolves super easily into whatever he is drinking without any flavor or grit. The perspective is from someone who has used and benefited from this product. - 00:28–00:32 00:28–00:32 The man recommends the product for someone who wants something simple and clean and encourages the audience to shop on Amazon below. The perspective is from someone who has used and benefited from this product. The tone is excited and friendly.

# Ad summary A creator demonstrates how to make a protein strawberry cheesecake dip using Orgain Organic Protein powder. She includes a shopping trip to Target to buy the powder. # Brand positioning Orgain is presented as an organic and plant-based protein powder option. In this ad, the brand is positioned as both healthy and delicious, implying that its products can satisfy both nutritional needs and sweet cravings. Orgain products are highlighted as fitting into a routine of meal prepping. The brand’s functional focus is on providing vegan protein, fiber, and essential amino acids. # Product Orgain Organic Plant Based Protein Powder is a vegan protein powder that comes in vanilla and chocolate flavors. It contains 21 grams of protein, 4 grams of fiber, and nine essential amino acids per serving. It is intended for use in recipes, such as the protein strawberry cheesecake dip the creator makes in the ad. The ad states that the protein powder tastes good and mixes well into recipes. # Visual style The ad has a clean, bright visual style. The video features a combination of static shots and some handheld camera work, lending it a casual UGC feel. The editing is straightforward, with simple cuts between scenes. The production quality is decent, with natural lighting in the kitchen scenes and clear shots during the store visit. The pacing is moderate, with cuts timed loosely to the voiceover. This aesthetic makes the content feel accessible and relatable. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The video begins with the creator holding a rice cake topped with protein strawberry cheesecake dip. - 00:00–00:05 She states that she has a Master's degree in nutrition and a large sweet tooth. She tells the audience that she meal preps protein strawberry cheesecake dip every week. - 00:07–00:10 As a continuation of the previous statements, the creator says she's out of protein powder. She tells the audience that she's going to take them with her to go acquire some. - 00:10–00:12 The creator is now in front of a Target. This is a continuation from the previous moment, as the camera appears to be from the creator's POV walking into the store. - 00:12–00:13 The creator stands in front of the protein powders asking herself if she wants vanilla or chocolate. - 00:13–00:16 She then states that she thinks she will go with vanilla. - 00:16–00:17 The creator scans the vanilla Orgain protein powder at self-checkout. - 00:17–00:19 The creator begins to demonstrate how to make the protein strawberry cheesecake dip, starting with plain greek yogurt. - 00:20–00:22 Next, she adds reduced fat Cool Whip. - 00:22–00:27 The creator opens the vanilla Orgain Organic Plant Based Protein Powder, stating that it is her favorite vegan protein powder. - 00:27–00:29 She states that it contains 21 grams of protein and all nine essential amino acids. - 00:29–00:33 The creator then measures out two scoops of the protein powder to add to the mix. She notes that it also has 4 grams of fiber which she loves. - 00:33–00:36 The creator emphasizes that the protein powder tastes really good and mixes well into recipes. - 00:37–00:40 She adds zero sugar cheesecake instant pudding mix into the bowl. - 00:40–00:41 Then she adds chopped strawberries. - 00:42–00:47 The creator smashes graham crackers in a bag to add to the bowl. - 00:47–00:49 The creator says that she's going to put the bowl in the fridge to thicken it up a little bit more. - 00:49–00:54 The creator says that the viewer can have the dip on its own but she likes to put it on caramel rice cakes. - 00:54–01:00 The creator then takes a bite of a rice cake topped with the strawberry cheesecake dip.

# Ad summary Ad for Orgain Organic Protein Powder in Chocolate Peanut Butter flavor, highlighting its smooth, plant-based protein content and shop CTA. # Brand positioning Orgain is presented as a provider of plant-based organic protein products. The brand appears to target health-conscious consumers who value natural and clean eating. By emphasizing the organic nature and nutritional content of its protein powder, Orgain suggests its position is geared towards those seeking a healthy lifestyle with an easy, ready-to-mix supplement that fits seamlessly into daily routines. The brand seems to push against the norms of heavily processed protein supplements, focusing instead on a simple, natural composition. # Product The Orgain Organic Protein Powder in Chocolate Peanut Butter flavor is a plant-based protein supplement designed for those seeking a nutritional boost. It contains 21g of plant protein, 160 calories, and 1g of sugar per serving. This powder form allows users to easily mix it into shakes and smoothies as shown in the ad. The product's USPs include its smooth taste, plant-based composition, and organic ingredients. The ad directly addresses purchase barriers by highlighting its delicious flavor and ease of use, suggesting it’s a convenient and tasty way to incorporate protein into the diet. # Visual style The ad has a clean, well-lit aesthetic with a focus on the product. The image treatment gives a bright and natural feel. The use of text overlays and emojis gives it a platform-native vibe, suggesting it’s designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: My current chocolate peanut butter obsession # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop here # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a personal endorsement: "My current chocolate peanut butter obsession." This is intended to grab the viewer’s attention through a casual tone and an implicit suggestion that the product is highly desirable. The perspective is from a customer who is enthusiastic about the product. - Next, the ad highlights the product's features: "Smooth, plant-based protein." This emphasizes the key benefits in a concise way, further enticing the audience. The perspective is from the brand, directly stating the product's attributes and value proposition. - Finally, the ad includes a call to action: "Shop here" along with pointing-down emojis. This prompts the viewer to take immediate action and reinforces the offer, thus completing the narrative arc from interest to purchase. The perspective is from the brand, guiding the consumer toward conversion.

# Ad summary This image ad showcases 4 beverage options featuring multi collagen. # Brand positioning The brand is presented as a provider of unique and trendy beverages with a focus on health and beauty. This is accomplished by adding collagen to the drinks. The brand wants to occupy a space in the consumer's mind as innovative, health-conscious, and trendy. # Product The ad showcases four different "Spring Drinks" each featuring multi collagen. The drinks are Blackberry Latte, Ube Cream Iced Coffee, Blueberry Lavender Matcha, and Blackberry Refresher. All are served in clear plastic cups with ice and decorated with fresh fruit or herbs depending on the flavor profile. The ad promotes these drinks as a refreshing and healthful option for the spring season. # Visual style The ad has a bright and vibrant visual style with a focus on showcasing the drinks in an appealing way. The production quality appears to be high with good lighting and clear focus on the products. The use of natural background elements creates a fresh and inviting feel. # Hooks Headline: Spring Drinks # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the concept of "Spring Drinks", setting the seasonal theme and framing the ad as a promotion of limited-time offerings. The brand is setting the stage for their latest product line, which coincides with the new season. - The ad then lists the different types of drinks offered. The brand is enticing viewers with a variety of unique flavor combinations with multi collagen.

# Ad summary This image ad features six Orgain Kids Protein drinks arranged on a white comforter. The central message suggests that the drinks can be paired with lunch plates. # Brand positioning Orgain is presented as a provider of nutritional products tailored for children, specifically emphasizing convenience and health. The brand aims to occupy a space in the consumer's mind as a reliable source of plant-based protein. The brand values align with promoting healthy eating habits in a simple and approachable manner, suggesting an easy addition to a child's diet. Positioning is functional, focusing on the product's utility as a convenient and nutritious option for parents seeking to supplement their children's diets. # Product Orgain Kids Protein is a plant-based protein drink designed for children. The packaging comes in a rectangular carton. Each carton contains a blend of plant-based protein and nutrients. The ad suggests the drink is convenient, promoting it as a complementary item to meals. The drinks are available in green and blue packaging, implying different flavors or formulations. The use case promoted is the drink's ability to be paired with food. # Visual style The ad uses a flatlay style arrangement on a white comforter. This style is simple and straightforward, with soft lighting to make the product look appealing. The overall production quality appears to be casual and clean, resembling user-generated content (UGC) to promote authenticity. # Hooks Headline: PLATES THAT PAIR NICELY WITH OUR KIDS PROTEIN # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays six Orgain Kids Protein cartons scattered on a white comforter. The goal is to showcase the product and its visual appeal in a lifestyle setting. The audience experiences this moment from the brand's perspective, introducing the product as something that fits into daily routines. - Text layered over the image states “PLATES THAT PAIR NICELY WITH OUR KIDS PROTEIN”. The goal is to highlight how the drinks can be integrated into children's meals, suggesting ease and convenience. This is shown from the brand's POV.

# Ad summary A UGC-style ad featuring a woman demonstrating how to make a high-protein, low-sugar strawberry cheesecake dip using Orgain Organic Protein powder. She shows herself purchasing the protein powder at Target, then prepares the dip, highlighting its ingredients and ease of preparation. # Brand positioning Orgain is presented as a health-conscious brand specializing in organic, plant-based protein powders. The ad positions Orgain as a go-to choice for those seeking to satisfy their sweet tooth while maintaining a focus on nutrition and fitness. The brand aligns with a lifestyle that values both indulgence and wellness, pushing against the notion that healthy eating must be restrictive or flavorless. By emphasizing the organic and plant-based nature of the protein powder, Orgain appeals to consumers who prioritize clean eating and ethical sourcing. The brand aims to occupy the space in the consumer's mind as a provider of guilt-free, delicious protein supplements. # Product The featured product is Orgain Organic Plant Based Protein Powder, specifically the Vanilla Bean flavor. It is advertised as a vegan protein powder containing 21g of protein and all nine essential amino acids, catering to health-conscious individuals looking to increase their protein intake. The ad highlights that the protein powder also contains 4g of fiber per serving. The protein powder is versatile for recipes, mixes well, and tastes good. The product aims to solve the problem of finding a healthy and tasty protein supplement, making it easier for users to enjoy treats without sacrificing nutritional value. The ad directly addresses purchase barriers by showcasing its organic, plant-based ingredients and low-sugar content, appealing to consumers wary of artificial additives. The ad illustrates how the powder can be used in a recipe, highlighting ease of use. # Visual style The ad features a blend of polished commercial and UGC aesthetics. The editing style is primarily quick cuts, with a shift to smoother transitions during product demonstration and recipe preparation. The production quality leans towards a hybrid approach, combining the authenticity of UGC with the clarity of polished commercial. The overall aesthetic is bright and inviting, with a focus on showcasing the product and recipe in an appealing manner. Pacing is relatively consistent at roughly 100 BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman with a Master's in Nutrition introduces herself and states that she has a sweet tooth, which drives her to meal prep protein strawberry cheesecake dip every week. She takes a bite of the dip served on a rice cake. - 00:06–00:11 00:06–00:11 She explains that she has run out of protein powder and will take the viewer with her to acquire more, transitioning to a shot of a Target store front. - 00:11–00:16 00:11–00:16 While in Target, the woman asks if she should choose vanilla or chocolate-flavored protein powder before ultimately choosing vanilla, which she then purchases. - 00:17–00:21 00:17–00:21 Back in the kitchen, she begins making the protein strawberry cheesecake dip, starting with plain Greek yogurt and explains she preps a large batch to have throughout the week. - 00:21–00:36 00:21–00:36 She then shows the reduced-fat Cool Whip and the Orgain Organic Plant Based Protein Powder. The woman notes that the Orgain protein powder is her favorite vegan protein powder, has 21 grams of protein, all nine essential amino acids, 4 grams of fiber, tastes good, and mixes well into recipes. - 00:36–00:40 00:36–00:40 The woman begins to add in the rest of the ingredients including zero sugar cheesecake instant pudding mix and chopped strawberries. - 00:41–00:47 00:41–00:47 Next, the woman shows graham crackers, puts them in a bag, and crushes them with a mallet. She adds the crushed graham crackers to the dip. - 00:47–00:49 00:47–00:49 She then states she will pop the dip in the fridge to thicken it a bit. - 00:49–00:54 00:49–00:54 Finally, the woman says the viewer can have the dip on its own, but she prefers to have it on top of caramel rice cakes. - 00:54–00:59 00:54–00:59 She finishes the video taking a bite of the dip on top of a rice cake and covering her face as she eats it.

# Ad summary This ad for Orgain's Colostrum Immune powder focuses on promoting its immune and gut health benefits. It features the product container, a scoop of the powder, and emphasizes the quality and sourcing of ingredients. # Brand positioning Orgain is presented as a health and wellness brand focused on providing nutritional supplements that support immune and gut health. The brand emphasizes clean ingredients, as highlighted by the 'No Additives' label and the 'Calf-First Promise,' suggesting ethical and high-quality sourcing. By focusing on 'Immune & Gut Health,' Orgain aims to occupy a space in the consumer's mind as a provider of health-conscious, trustworthy, and effective supplements. It appears the brand is positioning itself within a health and wellness category that values transparency and quality, possibly pushing against norms of competitors with less clear or ethical sourcing. # Product Orgain Colostrum Immune is a dietary supplement powder designed to support immune and gut health. The product is marketed towards health-conscious individuals looking to enhance their overall wellness. Key product details highlighted include that it is 'Sourced in the USA,' has a 'Calf-First Promise,' and contains 'No Additives.' The advertised use occasions are not explicitly shown, but the emphasis is on daily health maintenance. The purchase barriers addressed include concerns about ingredient quality and ethical sourcing, as indicated by the 'Calf-First Promise.' The ad focuses on conveying why this product is worth trying by emphasizing its clean, high-quality ingredients and its dual-action support for both immune and gut health. # Visual style The ad has a clean and modern visual style with a focus on product visibility and clear messaging. The production quality is high, with a studio-shot feel. The image treatment includes background removal and a gradient background to enhance the product's prominence. The typography is large and bold, making the key benefits easily scannable. The style aims for a balance between informative and visually appealing, likely intended to catch attention in-feed while quickly conveying the product's value. # Hooks Headline: SCOOP UP THE BENEFITS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visual of a scoop of powder to draw the viewer's eye and introduce the product format, from the brand's perspective. The purpose is to immediately showcase the supplement's powder form and begin to communicate the idea of easy consumption. - Next, the focus shifts to the product container, which highlights the brand name 'Orgain' and the product name 'Colostrum Immune.' The intention is to communicate the product's branding and its key function for immune support, from the brand's perspective, as it reinforces brand recognition and product benefits. - The ad then calls out the product's 'Immune & Gut Support' benefits, which visually explain the powder's primary advantages. This message is to clearly state what the product offers, from the brand's perspective. - Finally, the image includes icons and labels emphasizing 'Sourced in the USA,' 'Calf-First Promise,' and 'No Additives' to alleviate concerns about quality and ethics. The intention is to build trust and reassure the viewer about the product's integrity, from the brand's perspective.

# Ad summary This ad features Orgain plant-based chocolate protein powder in a kitchen setting. The text emphasizes that it tastes good, and it is smooth and not chalky. # Brand positioning Orgain is presented as a health-conscious brand that offers delicious and nutritious protein supplements. The focus on plant-based protein caters to consumers seeking vegan and health-oriented options, positioning the brand as a provider of enjoyable and beneficial products. The brand emphasizes taste and quality, directly addressing a common concern that health products often compromise on flavor. The positioning is both functional, highlighting the nutritional aspects, and emotional, promising an enjoyable experience. # Product The product is Orgain Plant Protein Complete Protein Powder in chocolate flavor. The ad emphasizes that the powder contains 30g of plant-based protein, is smooth, and not chalky. The on-package label highlights 6g of EAAs + BCAAs and 1g of sugar per serving. It caters to health-conscious individuals looking for a plant-based protein supplement that tastes good and mixes smoothly, addressing the common concern that protein powders often have an unpleasant taste or texture. The packaging also notes that it is a complete protein powder. # Visual style The ad has a clean, natural visual style with a focus on the product. The image is well-lit and features a natural color palette, emphasizing the plant-based nature of the product. The composition is simple and focuses on the Orgain product in a kitchen pantry setting, using a shallow depth of field. The image treatment is realistic and polished, avoiding heavy filters or artificial enhancements. The visual style aims for a natural, approachable aesthetic, enhancing scannability and stop power in the feed. # Hooks Headline: The chocolate protein powder I actually enjoy drinking # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tap to shop 44 # Point of view - [object Object] # Storyline - From a customer POV, the ad opens by stating that the customer actually enjoys drinking the featured chocolate protein powder. This is included to immediately grab the viewer's attention by addressing a common issue with protein powders: their often unpleasant taste. - From a brand POV, a container of Orgain protein powder is showcased in a kitchen. This is included to clearly present the product and emphasize its plant-based ingredients and smooth texture. - From a brand POV, the ad concludes with a prompt to "Tap to shop" and includes clapping hands emojis. This is intended to drive immediate action and purchase.

# Ad summary This ad promotes Orgain's Organic Protein powder, highlighting its vanilla flavor and plant-based protein. The ad uses a bright color scheme and emphasizes a discount offer to attract customers. # Brand positioning Orgain positions itself as a health and wellness brand that offers organic, plant-based protein powder. The brand emphasizes a focus on natural ingredients and health-conscious consumers. This brand exists in the health and wellness market and provides a product that supports a healthy lifestyle with simple, organic ingredients. Orgain is promoting itself as a healthy option with natural ingredients and provides a great-tasting, clean source of protein. # Product The product being advertised is Orgain Organic Protein powder in vanilla flavor. It is a plant-based protein powder that provides 21g of protein and less than 1g of sugar, with 150 calories per serving. It is USDA organic, vegan, gluten-free, and non-GMO. The protein powder is designed to be an easy and delicious way to increase protein intake and support a healthy lifestyle. The ad is trying to address potential consumer concerns about the healthiness and taste of protein powders by highlighting the product's organic, plant-based, and low-sugar attributes. # Visual style The ad features a clean, bright, and minimalist aesthetic. The background is a solid, vibrant blue which provides a high contrast to the white protein powder container. The composition is simple and product-focused. The lighting is bright and even, which highlights the product's details. # Hooks Headline: POWDER UP YOUR ROUTINE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the text "POWDER UP YOUR ROUTINE" to suggest an improvement to the viewer's daily health habits from the brand's perspective. The intention is to grab the viewer's attention and introduce the concept of incorporating protein powder into their routine. - Next, the ad showcases the Orgain Organic Protein product, highlighting key features such as "PLANT-BASED PROTEIN", "NEW CREAMIER TASTE", "150 CALORIES", "21g PLANT PROTEIN", and "<1g SUGAR" from the brand's perspective. The intention is to inform the viewer about the product's benefits and ingredients, focusing on health and taste. - The ad concludes with the offer "20% OFF YOUR FIRST ORDER*" from the brand's perspective. The intention is to incentivize the viewer to make a purchase by providing a discount, with the asterisked disclaimer that the "*DISCOUNT AUTOMATICALLY APPLIED AT CHECKOUT".

# Ad summary A woman promotes Orgain plant-based organic protein powder. She shares where to buy it, how she likes to use it, and the benefits. # Brand positioning Orgain is presented as a brand that offers good quality, tasty, organic, plant-based protein powder. The brand aligns with consumers who are health-conscious and value organic ingredients. The brand is presented as an easy way for everyday consumers to get the protein they need in a variety of ways (smoothies, overnight oats, etc.). # Product Orgain organic plant-based protein powder is advertised as a protein powder that can be used in smoothies and overnight oats without making them taste like sludge. The protein powder has 21 grams of protein per serving, is USDA-certified organic, and has less than a gram of sugar per serving. It has fiber to support digestion. The product is available in creamy chocolate fudge and vanilla bean flavors. It can be purchased at Target. The ad tells the viewer this protein powder is worth trying because it is good quality and tastes good. # Visual style The ad has a UGC feel. The editing style includes quick cuts. The production quality feels like a hybrid of UGC and polished commercial. The pacing is consistent. Many of the cuts are timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'll just leave you the link below or run to your local Target to check it out for yourself! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of Orgain protein powder on the shelf at Target, and then shows the protein powder being placed into a Target shopping basket. This is meant to show that this product is now available at Target, which may be convenient for some viewers. - 00:02–00:07 00:02–00:07 The creator shares that she has struggled to find a good-quality protein powder that actually tastes good. The intention is to create a problem for the viewer that this product can solve. This is shown from the perspective of the creator. - 00:07–00:10 00:07–00:10 The creator says that she has found the holy grail and says that it's from Orgain. The intention is to position the product as a solution to her (and potentially the viewer's) problem. This is shown from the perspective of the creator. - 00:10–00:16 00:10–00:16 The creator says that the protein powder has 21 grams of protein per serving, is USDA-certified organic, and has less than a gram of sugar per serving. The intention is to list product benefits to further persuade the viewer. This is shown from the perspective of the creator. - 00:16–00:23 00:16–00:23 The creator says that she loves adding the protein powder to her pre-workout smoothie and post-workout overnight oats without it making them taste like sludge. She adds that it has fiber to support digestion. The intention is to show how the product can be used, and the benefits of using it in these ways. This is shown from the perspective of the creator. - 00:24–00:29 00:24–00:29 The creator says that she could rave about the protein powder all day, but for now, she'll just leave the viewer the link below or they can run to their local Target to check it out for themselves. The intention is to encourage the viewer to purchase the product. This is shown from the perspective of the creator.

# Ad summary This image ad shows chocolate covered protein bites. # Brand positioning This ad doesn't explicitly mention a brand, but heavily features a product. The focus is on ease of use, so the brand is aiming to occupy the space in the consumer's mind as a convenient and enjoyable snack option. The tone is casual and relatable, suggesting the brand aligns with a lifestyle that values simple pleasures and homemade treats. The brand is pushing against the category norms by emphasizing the homemade aspect of the product. # Product The ad features protein bites, which appear to be chocolate-covered balls with a smooth, creamy filling. These bites are presented as being easy to make, with the implication that they require minimal effort to prepare. The product is likely targeted towards individuals who enjoy making their own treats. The key selling point is the ease and convenience, as highlighted by the text that they literally couldn't stop making them once they realized how easy they were. A cut protein bite is shown, revealing a smooth chocolate-colored filling. The bites are topped with sea salt. # Visual style The visual style of the ad is natural and inviting, resembling user-generated content (UGC) with its soft lighting and slightly imperfect composition. The image uses a flatlay arrangement on a wooden cutting board. The photo looks to be minimally edited with a focus on highlighting the texture of the chocolate and salt. # Hooks Headline: Once we realized how easy these were, we literally couldn't stop making them... # Call to action None used. # Point of view - [object Object] # Storyline - The image shows multiple chocolate-covered protein bites on a wooden cutting board. This sets the stage and creates a sense of homemade quality, appealing to viewers looking for convenient snack options. The perspective is from someone who has already made the snack and is sharing it. - The text overlay states, "Once we realized how easy these were, we literally couldn't stop making them..." This aims to convey the ease and addictiveness of the recipe, encouraging viewers to try it themselves. The perspective is from a satisfied maker of the recipe, which works as a testimonial for the recipe itself. - A close up of a protein bite cut in half showing the inside aims to highlight the creamy center and encourage viewers to crave the product. The perspective is from the brand.

# Ad summary This image ad for Orgain Organic Protein Powder highlights five reasons why it makes hitting protein goals easier, emphasizing its digestive health benefits, versatility, high protein content, decadent taste, and lack of artificial flavors. It is designed for in-feed scannability by using a numbered list and supporting visuals. # Brand positioning Orgain positions itself as a provider of organic, plant-based protein powder designed to make healthy nutrition effortless. The brand emphasizes clean ingredients and delicious taste, aligning with a health-conscious lifestyle while combating the perception that protein supplements are artificial or unpalatable. Orgain's focus on natural ingredients and versatility suggests a commitment to both functional performance and holistic well-being, distinguishing itself from brands that focus solely on muscle-building or performance enhancement. # Product Orgain Organic Protein Powder is a plant-based protein powder formulated to support digestive health and provide powerful nutrition. The product is designed for those looking to achieve their protein goals easily and is versatile for use in shakes, coffee, and recipes. It features 21g of protein per two scoops and contains no artificial flavors, promising an incredible tasting, real nutrition experience. The decadent chocolate flavor aims to overcome the purchase barrier of protein powders often tasting artificial or unpleasant. # Visual style The ad has a clean and vibrant aesthetic with a gradient background. The product is centrally placed and well-lit, creating a studio-shot feel. The visual elements are designed to be eye-catching and informative, suitable for a quick scan in a social media feed. # Hooks Headline: 5 Reasons Why This Protein Powder Makes Hitting Your Protein Goals Easy # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad leads with the claim, "5 Reasons Why This Protein Powder Makes Hitting Your Protein Goals Easy", which aims to grab the viewer’s attention by highlighting the product's convenience and effectiveness in meeting nutritional needs. This claim serves as the headline and is presented from the brand's perspective to position the product as a solution to the common challenge of achieving protein goals. - Next, the ad uses product callouts and supporting visuals to illustrate each of the five reasons. These are presented from the brand's perspective as direct value propositions, informing the viewer of the specific benefits of using Orgain Organic Protein: Supports Digestive Health, Versatile to use, 2 Scoops = 21g Protein, Incredible Taste, No Artificial Flavors. - The product packaging is prominently displayed amidst chocolate pieces and powder, visually reinforcing the product's decadent chocolate flavor and realness. This part of the story is being told visually by the brand to underscore product quality and ingredients.

# Ad summary This ad promotes Orgain Creatine, highlighting its availability at Walmart. The ad features a female creator who shares her experience buying and using the product, emphasizing its benefits for muscle strength, performance, and recovery. # Brand positioning Orgain is presented as a brand focused on providing clean, organic nutritional supplements, specifically creatine, that supports fitness and muscle development. The brand aligns with a health-conscious and active lifestyle, emphasizing convenience and accessibility by being available at Walmart. The positioning appears to be functional, focusing on performance and recovery benefits while also appealing to consumers who value organic and clean ingredients. # Product Orgain Creatine is a nutritional supplement designed to improve muscle strength, support strength and performance training, and aid in muscle recovery. The product is available at Walmart. The ad features the creatine powder being added to a shaker cup with liquid, suggesting it is a mixable powder for pre- or post-workout consumption. The product is for individuals who are into fitness and strength training, supporting their workout performance and recovery. # Visual style The ad has a casual and authentic aesthetic, resembling user-generated content. The editing style is quick and includes cuts synchronized to the background music, creating a sense of energy. The production quality is a blend of selfie-style shots and polished gym footage, appealing to a fitness-oriented audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A female creator walks towards the camera, stating that she heard Walmart carries Orgain creatine and she needs to restock. - 00:07–00:10 The creator then transitions into purchasing the product at Walmart, reinforcing the point that it is available there. - 00:11–00:19 The creator performs exercises at the gym showcasing the benefits of improved muscle strength, performance, and recovery with the creatine. - 00:19–00:23 The creator then prepares and drinks the creatine at home.

# Ad summary This ad promotes Orgain Organic Protein powder as an easy way to improve wellness. The ad highlights the product's benefits, such as managing hunger, supporting muscle recovery, and aiding digestion, while also emphasizing that it contains no artificial sweeteners. # Brand positioning Orgain is presented as a health and wellness brand focused on providing organic and natural protein solutions. The brand positions itself as a provider of products that support a healthy lifestyle without artificial additives. The emphasis on organic ingredients and health benefits suggests a brand that appeals to health-conscious consumers looking for clean and effective supplements. Orgain aims to occupy the space of a trusted, natural, and convenient wellness solution in the consumer's mind. # Product The product featured is Orgain Organic Protein powder, specifically vanilla flavored. It is a protein supplement designed to help manage hunger, support muscle recovery, and aid digestion. The powder contains 21 grams of protein and 1 gram of sugar per serving, with only 150 calories. A key selling point is that it contains no artificial sweeteners. The product is packaged in a white plastic jar with a green lid, and a scoop of the powder is shown next to the jar, implying ease of use and preparation. The ad highlights the product as a simple and effective way to enhance one's wellness routine. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The production quality is high, with studio-shot lighting and a simple background. The color palette is soft and inviting, with light blue and green tones. The typography is clean and legible, and the overall design is well-organized and easy to scan. The ad uses a product-focused layout with clear callouts and visual cues to highlight key benefits. # Hooks Headline: YOUR EASIEST WELLNESS WIN # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing Orgain Organic Protein powder as 'YOUR EASIEST WELLNESS WIN,' immediately positioning the product as a simple solution for improving overall health. The brand is telling the audience that incorporating this product into their routine is an easy way to achieve wellness goals. - Next, the ad highlights three key benefits of the protein powder: 'Helps manage hunger,' 'Muscle support & recovery,' and 'Supports digestion.' The brand is telling the audience about the functional advantages of the product, emphasizing its role in supporting various aspects of health. - Finally, the ad emphasizes that the protein powder contains 'No artificial sweeteners,' addressing a common concern among health-conscious consumers. The brand is telling the audience that the product is a clean and natural option, free from unwanted additives.

# Ad summary A woman discusses the benefits of Orgain organic protein powder and why she enjoys using it. She mentions it has 21 grams of protein per serving, is USDA certified organic, and has less than a gram of sugar. She incorporates it into her smoothie and overnight oats. # Brand positioning Orgain positions itself as a provider of organic protein powder and other nutritional products. The brand emphasizes its commitment to USDA-certified organic ingredients and health-conscious consumers. Orgain is presented as a reliable choice for individuals looking to boost their protein intake. The brand aligns with a healthy lifestyle, promoting wellness and nutrition. The product stands out for its commitment to being USDA certified organic and having less than a gram of sugar per serving. The brand positioning combines functional attributes (organic ingredients, high protein content) with emotional values (health-consciousness, trust in quality). # Product Orgain Organic Protein Powder is a plant-based protein supplement designed for health-conscious individuals looking to boost their protein intake. The product is presented as a versatile addition to smoothies and overnight oats. It contains 21 grams of protein per serving and is USDA certified organic. One of the key USPs is that it contains less than a gram of sugar per serving. The ad also mentions the product contains fiber to support digestion. This addresses a common purchase barrier of protein powders not tasting good, as the ad focuses on the good flavor and enjoyment of this protein powder. # Visual style The ad has a hybrid aesthetic, blending UGC-style shots of the creator preparing and using the product with more polished shots highlighting the product's packaging and features. The editing rhythm is moderate, with cuts every 1-3 seconds. The lighting appears natural in the kitchen and outdoor scenes, while the gym scene features brighter artificial lighting. The overall effect is a friendly and approachable tone. The video features some audio-visual sync. At 00:21, the woman puts the overnight oats in her mouth, and then speaks. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check it out for yourself! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a point-of-view shot in a Walmart aisle, setting the scene and capturing the viewer's attention with a relatable scenario of discovering a favorite product. - 00:02–00:06 The scene transitions to a countertop with two containers of Orgain Organic Protein Powder, one chocolate and one vanilla. The narrator introduces the problem of struggling to find a good quality protein powder that actually tastes good, setting up the product as a solution. This is from the perspective of a consumer who struggled to find a protein powder that tasted good. The problem is framed as a common one, building relatability with the audience. - 00:06–00:07 The woman shows herself preparing a shake with the protein powder. This illustrates how the protein powder works and promotes versatility. It gives the consumer a relatable point of reference, indicating that the powder is easy to incorporate into a diet. - 00:07–00:11 The narrator describes how she has used the protein powder a lot, which shows the product's popularity. - 00:11–00:16 A close-up of the container shows the protein powder contains 21 grams of protein per serving, is USDA certified organic, and has less than a gram of sugar. The ad highlights the protein powder's nutritional value and organic certification to reinforce the product's health benefits and appeal to the health-conscious consumer. - 00:17–00:24 The narrator mentions adding the protein powder to her pre-workout smoothie and post-workout overnight oats. She mentions that it doesn't taste like sludge and also has fiber to support digestion. This highlights the powder's versatility in various recipes and addresses the common issues of protein powder taste and digestibility. - 00:24–00:30 The creator emphasizes that she could rave about this protein powder all day but encourages viewers to click the link below or run to their local Walmart to check it out themselves. The perspective is that of a satisfied customer, recommending the product with enthusiasm and a clear call to action.

# Ad summary This ad promotes Orgain Organic Protein powder. The ad features a container of Orgain protein powder, a smoothie, and fresh strawberries. Text overlay invites the viewer to buy and receive 20% off their first order. # Brand positioning Orgain positions itself as a provider of plant-based protein powder. The brand emphasizes organic ingredients, catering to health-conscious consumers seeking clean and natural protein sources. The inclusion of vegan and non-GMO labels suggests the brand aligns with values related to ethical and sustainable consumption. # Product The featured product is Orgain Organic Protein powder, specifically in the vanilla bean flavor. It's a plant-based protein powder designed to provide a nutritional boost. The product label states that each serving contains 150 calories, 21 grams of plant protein, and less than 1 gram of sugar. It comes in a white plastic jar with a green lid and label accents. The ad is advertising the product as a great way to 'shake' or make a protein shake. # Visual style The ad features a clean, minimalist aesthetic with a focus on natural lighting. The composition is balanced and the color palette is soft, lending a healthy, approachable feel. The shot is studio-shot. # Hooks Headline: READY. SHAKE. RESET. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the text 'READY. SHAKE. RESET.' This text from the brand is intended to position the product as a quick and easy way to recover after a workout or reset one's diet. - The ad transitions to a visual of the Orgain Organic Protein powder container, strawberries and a protein shake. This product presentation is intended to show the consumer what the product looks like and how to use it. - The ad concludes with an offer from the brand '20% OFF YOUR FIRST ORDER' to incentivize consumers to try the product.

# Ad summary This ad promotes a 15% discount on Orgain subscriptions with free shipping on recurring orders. # Brand positioning Orgain is presented as a provider of organic protein products, positioning itself in the health and wellness market with a focus on nutrition for both adults and children. The brand emphasizes clean ingredients and convenience, offering a variety of protein sources such as collagen peptides and organic protein, available in both powder and ready-to-drink formats. Orgain promotes a healthy lifestyle with easy-to-consume options, catering to consumers who seek nutritional supplements and protein-rich foods without compromising on organic and natural ingredients. The brand aims to offer functional and accessible nutrition. # Product The ad features a range of Orgain protein products, including Orgain Organic Protein powder in vanilla and cheese caramel swirl flavors, Orgain Kids Protein nutritional shakes in chocolate and strawberry banana flavors, Orgain Organic Protein in ready-to-drink format, and Orgain Collagen Peptides. The Orgain Organic Protein powder is available in tubs, with the cheese caramel swirl flavor showing a depiction of the flavor mix. The Kids Protein shakes come in cartons with illustrations of cartoon animals. The collagen peptides are in a black jar. The protein products cater to different needs, offering options for adults seeking organic protein supplements and kids needing nutritional shakes. Each product is designed to provide a convenient source of protein, emphasizing its organic and clean ingredients. The ready-to-drink product has '20g clean protein' (on-package label text). The products are designed to appeal to health-conscious consumers and parents looking for nutritious options for their children. # Visual style The ad has a clean, polished studio-shot aesthetic with a bright, airy feel. The products are evenly lit, and the background is a consistent light blue. A grid-like layout is suggested by the symmetrical arrangement of the products in a circle. The typography is large and bold, making it easy to read. The style contrasts with platform-native content, aiming for high scannability and clear communication of the offer. # Hooks Headline: Subscribe and Save # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a display of six Orgain products arranged in a circular pattern around the central messaging. This immediately showcases the variety of protein products offered by the brand and intends to grab the viewer's attention and highlight the breadth of Orgain's product line, from the brand's perspective. - The central focus then shifts to the text "Subscribe and Save", followed by "15% Off Subscriptions" and "Free Shipping on All Recurring Orders." This communicates the main offer of the ad, encouraging viewers to subscribe to Orgain products, from the brand's perspective. This section clearly states the financial incentive for customers to commit to regular purchases. - The storyline concludes with a complete view of Orgain's product line to again reinforce the various options available. From the brand's perspective, the goal is to leave a lasting impression of Orgain's comprehensive selection of protein products and encourage potential customers to explore the different flavors, formats, and formulations that suit their needs.

# Ad summary This is a visually driven ad showcasing five reasons why the viewer should buy Orgain Organic Protein. # Brand positioning Orgain is presented as a health-focused brand offering organic protein powder. The emphasis on organic ingredients, digestive health support, and natural flavors positions it as a provider of clean and wholesome nutrition for health-conscious consumers. This brand differentiates itself by delivering powerful nutrition made effortless with incredible taste and no artificial flavors. # Product Orgain Organic Protein powder is a plant-based protein powder designed to help individuals achieve their protein goals. The product provides 21g of protein per 2 scoops and supports digestive health with prebiotics and fiber. It is a certified organic product made with hand-selected ingredients that tastes incredible with a smooth vanilla flavor and no artificial flavors. The product has a nutritional profile of 150 calories, 21g protein, and less than 1g of sugar per serving. It is worth trying for those seeking a tasty, organic, and healthy way to supplement their protein intake. # Visual style The ad uses a clean and simple visual style with a focus on product features and benefits. The product is centered and surrounded by circular callouts that are clear and easy to read. The color palette is bright and inviting. The production quality appears to be high. # Hooks Headline: 5 Reasons Why This Protein Powder Helps You Hit Your Protein Goals # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the key selling points, framing the ad with '5 Reasons Why This Protein Powder Helps You Hit Your Protein Goals.' The brand is communicating the overall value proposition to the customer. - The ad then highlights the benefits of '2 Scoops = 21g Protein' and describes it as 'Powerful nutrition made effortless'. The brand is highlighting the product features to the customer. - The ad provides details on digestive health support, organic ingredients, incredible taste, and no artificial flavors in circular callouts surrounding the product. The brand is reinforcing the value proposition to the customer.

# Ad summary This ad promotes Orgain chocolate plant-based protein powder. The ad highlights the protein powder's smooth taste and nutritional benefits, and includes a call to action to tap to shop. # Brand positioning Orgain is presented as a health-conscious brand, providing nutritional protein powder that is both plant-based and enjoyable to drink. The ad emphasizes Orgain's commitment to creating products that buck the trend of chalky protein powders, indicating a focus on taste and texture. The brand's positioning appears to be both functional, with its emphasis on plant-based protein and nutritional benefits, and emotional, by addressing the common dislike for typical protein powders and offering a tastier alternative. # Product The featured product is Orgain's 30g chocolate plant-based protein powder. It is a complete protein powder that provides 6g of fiber, 9g of EAAs and BCAAs, and 1g of sugar. The ad highlights that the protein powder is smooth, distinguishing it from typical chalky protein powders. The product is for anyone looking for a plant-based protein option that tastes good. The ad targets a purchase barrier by assuring customers of the product's enjoyable taste and smooth texture. # Visual style The ad has a UGC-style aesthetic, with a casual, shot-on-phone look and feel. The product is displayed in a home pantry setting, creating a relatable and approachable vibe. The lighting is natural, and the color grading is minimal, contributing to the authentic feel. The typography is simple and legible, and the layout is clean and straightforward, prioritizing scannability and stop power in the feed. # Hooks Headline: The chocolate protein powder I actually enjoy drinking # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Tap to shop 👆👆 # Point of view - [object Object] - [object Object] # Storyline - The customer introduces the product, noting that this is a chocolate protein powder that they actually enjoy drinking. This message intends to highlight the positive taste experience of the product, something that the customer didn't expect to find in other protein powders. - The brand highlights that the product has 30g plant-based protein and a smooth taste, not a chalky one. This communicates the benefits of the product and attempts to resolve a common paint point with protein powders. - The brand includes a call to action to tap to shop. This is intended to encourage the viewer to purchase the product.

# Ad summary This ad for Orgain Organic Protein features a hand holding a container of protein powder against a blue gradient background. The ad highlights the words "FUEL YOUR BETTER SELF" with the words "20% OFF YOUR FIRST ORDER*" displayed adjacent to the product. The ad uses persuasive tactics to engage the viewer. # Brand positioning Orgain positions itself as a provider of plant-based protein products focused on enabling customers to become better versions of themselves. The brand seeks to occupy a space in the consumer's mind as a promoter of health, wellness, and personal improvement through nutrition. Orgain differentiates itself by emphasizing plant-based ingredients, aligning with a health-conscious and potentially environmentally aware lifestyle. The brand's positioning is both functional, offering nutritional benefits, and emotional, appealing to the desire for self-improvement. # Product The advertised product is Orgain Organic Protein powder, a plant-based protein supplement. The container shows key nutritional information, noting that it contains 150 calories, 21g of protein, and less than 1g of sugar per serving. The product is vanilla flavored as evidenced by the image on the front of the container showing vanilla flavoring. The ad does not explicitly state who the product is for, but given the nutritional information and imagery, it is targeted towards health-conscious individuals looking to increase their protein intake. A USP of the product appears to be its plant-based formulation and its organic nature. The ad seeks to lower the barrier to purchase by offering a 20% discount on the customer's first order. # Visual style The ad has a clean, polished, studio-shot appearance with a focus on clear product presentation and simple messaging. The visual motifs include a bright, inviting color scheme and a clear font. Image treatment includes background blur and color grading to create a vibrant and appetizing look. The typography is large and bold, improving scannability. The overall style is native to platform advertising, aiming for a balance between visual appeal and direct communication of the product and offer. # Hooks Headline: FUEL YOUR BETTER SELF # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring 'FUEL YOUR BETTER SELF,' which communicates the brand's intention to empower self-improvement through its product. This message is told from the brand's perspective, establishing its role as an enabler of personal betterment. - The ad showcases the Orgain Organic Protein product. The brand is highlighting the visual of the product. This gives the audience the opportunity to see the product itself, including its packaging and prominent features, such as the ingredients. - The ad presents a limited-time offer of '20% OFF YOUR FIRST ORDER,' creating a sense of urgency and encouraging immediate purchase. This is told from the brand's perspective.