How Olive & June Advertises on Meta

# Ad summary This ad showcases Olive & June's collaboration with "The Mandalorian & Grogu," displaying the nail polish collection and its availability. # Brand positioning Olive & June is presented as a modern, collaborative beauty brand offering unique nail polish collections. Their association with pop culture franchises, such as "The Mandalorian & Grogu," aims to position the brand as current and appealing to a broad audience. The brand's identity is rooted in providing high-quality, visually appealing products that align with current trends, creating a fun and engaging user experience. # Product The advertised product is the Olive & June nail polish collection in collaboration with "The Mandalorian & Grogu." The collection includes eight distinct nail polish shades, each in cylindrical glass bottles with white caps and the Olive & June logo. Each shade has a unique color, as indicated from left to right: a light green, dark blue, orange, dark green, light pink, lime green, bright pink, and light purple. The polishes are presented as long-lasting and are intended for fans of nail art and the "Star Wars" franchise. The ad focuses on the visual appeal and collectibility of the nail polishes, highlighting their availability and collaboration with a popular film franchise to remove the barrier to purchase. # Visual style The ad has a polished, high-end commercial aesthetic. The lighting is dramatic, shifting from dim, moody blues to bright, clear tones to showcase the product. The editing is simple and static, with long shots that highlight the nail polish bottles. The production quality is high, with clean visuals and a focus on brand recognition. The pacing is slow and steady, with no quick cuts, creating a sense of anticipation and sophistication. # Benefits - [object Object] # Features - [object Object] # Call to action AVAILABLE NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a visually striking arrangement of nail polish bottles, arranged in a pyramid shape, set against a dark backdrop and lit with neon blue lights. - 00:02–00:05 As the music builds, the lighting shifts to reveal the full colors of the "Olive & June" nail polish collection. This dramatic reveal is intended to capture attention and highlight the variety of colors available. - 00:05–00:14 The screen displays the "Olive & June" logo alongside "The Mandalorian & Grogu" title, explicitly showcasing the collaboration, before ending with the words "Available Now," which encourages immediate purchase.

# Ad summary A person displays a limited edition Olive & June nail kit collaboration with the Star Wars series, The Mandalorian, featuring Grogu. The ad showcases the kit's contents, which include nail polish, cuticle serum, and tools. # Brand positioning Olive & June aims to occupy the space of providing accessible and high-quality nail care products for everyone. The brand promotes a lifestyle of self-care and creativity through nail art, partnering with popular franchises and offering a wide range of colors and tools. Olive & June pushes against the norm of expensive and time-consuming salon manicures, positioning itself as a convenient and affordable alternative for achieving beautiful nails at home. The brand positioning is both functional, offering long-lasting and salon-quality results, and emotional, empowering customers to express themselves through nail art. # Product The featured product is the Olive & June Limited Edition Star Wars Mandalorian Grogu nail kit. It includes multiple items for at-home manicures, including nail polish in various colors (Razor Crest Refresh, Grogu Green, Sublight Shimmer, Navarro Glaze, Neon Streets Haze, Beskar Chrome, Signet Pink, and Holo Glitter), a long-lasting top coat, an acetone-free polish remover pot, a salon-quality nail buffer, a straight-edge nail clipper, a dual-grit nail file, and award-winning cuticle serum. Unique selling points include the collaboration with the Star Wars franchise, the range of colors inspired by the series, and the inclusion of salon-quality tools for a professional manicure at home. The kit also features limited edition novelty poppys shaped like characters and ships from the Mandalorian series. The ad promotes the idea that this kit is worth buying for Star Wars fans and nail art enthusiasts. # Visual style The ad has a clean, polished aesthetic. The editing style consists of static shots with smooth transitions between each product. The production quality appears to be a hybrid between UGC and a polished commercial, maintaining a casual yet professional feel. The visual motif is showcasing each item in the kit against the backdrop of the complete set. The pacing is moderate, with cuts approximately every 2-3 seconds, maintaining a consistent rhythm throughout the ad. There is no direct audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video begins with a close-up shot of a poster featuring The Mandalorian and Grogu, then transitions to reveal the Olive & June x Star Wars Mandalorian Grogu nail kit. The intention is to introduce the collaboration between the two brands and highlight the product being advertised. The perspective is from the brand showcasing the product. The tone is exciting and inviting, signaling a special release. - 00:01–00:12 00:01–00:12 A hand with light green nail polish reaches into the kit and picks up each item, one at a time: a cuticle pusher/cleaner, a container of polish remover, a nail buffer, a nail clipper, a nail file, and cuticle serum. The goal is to showcase the various components of the kit. The perspective is from someone interested in the product, seeing each tool up close. The tone is informative and focuses on the quality of each tool. - 00:12–00:24 00:12–00:24 Continuing from the previous moment, the hand shows each nail polish color, including the long-lasting top coat. This is intended to highlight the range of colors available in the kit. The perspective is from someone interested in the product, focusing on the unique color palette. The tone is vibrant and emphasizes the variety of the collection. - 00:24–00:27 00:24–00:27 The hand displays limited edition novelty "poppys" which are decorative pieces resembling the Mandalorian's helmet, the Razor Crest ship, and Grogu. This serves to showcase the unique collector's items included in the limited edition kit. The perspective is from the brand, emphasizing the special collaboration. The tone is playful and promotes the collectible aspect. - 00:27–00:33 00:27–00:33 The video returns to an overview shot of the contents of the nail kit followed by the poster for The Mandalorian and Grogu, reinforcing the product and the collaboration. The intention is to create a final visual impression of the complete kit. The perspective is from the brand, showing the entire package. The tone is conclusive and aims to leave a lasting impression.

# Ad summary This ad features Olive & June products in an at-home manicure setting. The ad promotes the at-home manicure system as an option for self-care. # Brand positioning Olive and June is presented as a brand focused on providing salon-quality manicures from the comfort of your own home. The brand is visually associated with a playful and feminine aesthetic through the consistent use of pastel pink. The brand positions itself as a modern alternative to traditional nail salons, emphasizing convenience and self-care without sacrificing quality. Olive and June aims to occupy the space in the consumer's mind where beauty meets ease, providing a solution that is both functional and emotionally fulfilling. # Product The Olive and June manicure system is an at-home nail care set designed to provide a salon-quality manicure experience. The kit includes a variety of products, such as nail polish in multiple colors, top coat, cuticle serum, a nail file, a cleanup brush, and a manicure tool. The star of the set is The Poppy, a universal polish bottle handle that makes painting easier, steadier, and more comfortable. The ad highlights the convenience of using the kit at home, framing the process as a form of self-care and a way to reclaim personal time. This combats the purchase barrier of salon appointments that take time out of one's schedule. # Visual style The ad's aesthetic is bright, feminine, and inviting, largely due to the consistent use of pastel pink and natural lighting. The production quality appears to be a hybrid of UGC and polished commercial styles. The editing includes quick cuts to show the various stages of the manicure. The cuts per minute are estimated at 20-30. The audio-visual sync is noticeable during the manicure application. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the shot of an Olive and June kit on a striped blanket. - 00:01–00:05 00:01–00:05 The kit is opened, revealing its contents, and the camera pans across a table set up for an at-home manicure. This establishes the at-home manicure context and sets the tone for a self-care experience. - 00:05–00:12 00:05–00:12 The ad transitions into the process of a manicure. The ad shows the user filing their nails, which highlights the practical application of the kit and emphasizes ease of use. - 00:12–00:16 00:12–00:16 Applying base coat is the next step shown, with a close-up of the hand carefully painting each nail. This emphasizes the precision and quality of the products. - 00:16–00:26 00:16–00:26 Nail polish is applied, followed by a quick session under a nail lamp. The ad is visually showing the ease and speed of the process. - 00:26–00:33 00:26–00:33 The ad shows a glossy, finished manicure and the application of the cuticle serum, as the final step. The ad presents the quality of the manicure and highlights the self-care nature of the products. - 00:33–00:42 00:33–00:42 The hands are shown once again getting the UV light and cuticle serum treatment. The ad reinforces the routine. This emphasizes the self-care experience and reinforces the ease of use and professional-looking results achievable at home.

# Ad summary This ad showcases the Olive and June Mani System as a solution for convenient and effective at-home manicures. It emphasizes self-care and affordability. The ad uses a first-person perspective, showing the viewer all of the tools that are needed to perform an at-home manicure. # Brand positioning Olive and June is positioned as a brand that empowers individuals to achieve salon-quality manicures in the comfort of their own homes. The brand emphasizes self-care by providing a convenient and cost-effective alternative to traditional nail salons. Olive and June aligns with a lifestyle that values efficiency and accessible luxury. The brand stands out by demystifying the manicure process, providing all the necessary tools and guidance in a user-friendly format. Olive and June promotes a functional benefit (salon-quality nails) while reinforcing an emotional connection (self-care at home). # Product The Olive and June Mani System is a comprehensive kit designed for easy at-home gel manicures. It includes a variety of tools and products such as nail polish in various colors, top coat, base coat, cuticle serum, a nail file, a buffer, and a clean-up brush. It also comes with The Poppy, a universal polish bottle handle that makes painting nails easier. The system includes a LED drying lamp for curing the polish. This product is ideal for individuals who want to achieve salon-quality nails at home, saving time and money. The system addresses the purchase barriers of convenience and cost, by providing an all-in-one solution. The ad emphasizes its easy application and professional results. # Visual style The ad has a bright and airy aesthetic with natural lighting, creating a relaxed, UGC-like feel. The editing is smooth with static shots, emphasizing the step-by-step manicure process. The production quality gives a hybrid feel, balancing the polished presentation of the product with the relatability of a user-generated tutorial. The pacing is moderate with consistent cuts to highlight different steps in the manicure process. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up of a woman's hands, showcasing her freshly manicured nails, coated in a lavender polish, as she claps. - 00:02–00:04 00:02–00:04 The camera pans out to reveal the Olive and June Mani System kit, including tools and a pink LED lamp. - 00:04–00:08 00:04–00:08 The woman is shown filing her nails. - 00:08–00:12 00:08–00:12 She uses an Olive and June product to clean around her cuticle. - 00:12–00:16 00:12–00:16 The woman applies a base coat nail polish. - 00:16–00:23 00:16–00:23 The woman is shown using a bottle of polish with The Poppy applicator and applies the first coat of the actual polish, then puts her hands in the lamp. - 00:23–00:35 00:23–00:35 The woman applies a top coat, and cleans around the edges of her nail with the cuticle serum pen.

# Ad summary This ad demonstrates the Olive & June nail care system. It showcases how to use the various products in the kit to give yourself a mani at home. # Brand positioning Olive & June aims to provide salon-quality manicures at home. The brand focuses on ease of use and convenience, offering a complete system with tools and polish designed to make the process accessible to everyone. The brand aligns with a lifestyle of self-care and personal grooming, positioning itself as a user-friendly option that challenges the need for frequent salon visits. The brand's positioning is both functional (easy application, long-lasting results) and emotional (confidence in one's ability to achieve a professional-looking manicure). # Product The advertised product is the Olive & June complete nail care system, which includes all the tools and products needed for an at-home manicure. This includes nail clippers, a nail file, a nail buffer, an acetone-free nail polish remover pot, a nail brightener, quick-dry nail polish, a cleanup brush, quick dry top coat and a cuticle serum. The kit is designed for anyone who wants to achieve salon-quality nails at home without the cost or time commitment of professional manicures. The ad addresses the barrier of difficulty by showcasing the ease of use of the products and tools. # Visual style The ad has a polished, commercial aesthetic with a bright and clean look. The editing style uses quick cuts to highlight each step in the manicure process, timed to the beat of the music. The production quality is high-end, which supports the brand's positioning as a provider of salon-quality manicures at home. The overall visual motif is consistent with the brand's color scheme, with pink and white tones dominating the visuals. The pacing is upbeat and consistent throughout the ad, making the video feel engaging. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The shot begins with an Olive & June manicure kit. The person featured in the ad opens the kit and holds up a pink booklet with the words "The Olive & June Guide to YOUR BEST NAILS EVER." The intention is to introduce the brand and hint at the easy-to-follow instructions that the kit provides. The story is being told from the brand's perspective, setting the stage for a positive user experience. - 00:02–00:04 The ad moves to show the use of nail clippers on the nails. This demonstrates one of the first steps in the manicure process. This is from the user's perspective, making it easier for the audience to imagine themselves using the product. - 00:04–00:07 The use of the nail file is shown. This highlights another key tool in the kit and a step in the process. The shot also shows the #LIVEYOURMANI text printed on the file. This is from the user's perspective, guiding the viewer through the process. - 00:07–00:09 The ad shows how to use the nail polish remover pot to remove the existing nail polish. This focuses on the user's perspective and makes nail polish removal look easy. The tone is functional. - 00:09–00:12 The ad moves to the user using a nail buffer to smooth out their nails, adding another step to the manicure process. This continues to educate the viewer on how to use the products and the steps it takes to complete a manicure. This is told from the user's perspective, maintaining a tutorial-like tone. - 00:15–00:17 The ad shows the user using nail clippers on their nails again, but this time it is on unpolished nails. This reiterates the early steps in the process for the user. - 00:18–00:19 The ad shows the use of nail polish remover again, following the nail clipping. The tone is now instructional. - 00:20–00:22 The ad moves to show the user applying the nail brightener. This highlights another product in the kit and a key part of the at-home manicure process. The tone is now more focused on the desired outcome of polished looking nails. - 00:23–00:31 The ad shows the user applying nail polish and the cleanup brush to fix mistakes. This showcases the brand's polish and clean up tool and is intended to build confidence in achieving a perfect manicure. This is from the user's perspective. - 00:32–00:37 The ad moves to show the user applying the quick dry top coat to seal in their nail polish and extend the length of their manicure. It shows the user using a tool called "The Poppy" to easily hold and grip the polish bottle. - 00:37–00:41 The ad shows the user applying the cuticle serum to hydrate the cuticles. The purpose of this is to show how the system cares for the nails and cuticles. This is from the user's perspective, maintaining a positive tone. - 00:41–00:46 The ad ends with the user showing off their completed, salon-quality manicure. This emphasizes the overall result. The story is told from the brand's perspective, aiming to promote satisfaction.

# Ad summary This ad shows how to do a gel manicure at home using Olive and June products. # Brand positioning Olive and June is presented as a user-friendly brand offering at-home manicure solutions. The brand provides a full suite of products for an elevated, salon-quality experience, including clippers, files, cuticle care, polish, and a special tool for easy application. The pink color and simple design conveys a playful, trendy, and approachable vibe. # Product The Olive and June Gel Mani System is presented as an at-home gel manicure system that simplifies the process and delivers professional-looking results. It includes a nail clipper, file, cuticle remover, nail polish remover, peel-off base coat, gel base coat, gel polish, gel top coat, clean up brush, and cuticle serum. The peel-off base coat allows easy removal of the polish without damage. The ad emphasizes the importance of using a gel base coat and cleaning up around the edges before curing each coat. The featured gel color is "Field Day", a new gel color from Olive and June. # Visual style The ad has a clean, bright aesthetic with a focus on the product itself. The video is shot in a well-lit setting with a wooden tabletop as the background. The video is shot selfie-style. The editing is straightforward with direct cuts and close-ups. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman stating, "Let's do a gel mani together." This introduces the purpose of the video: to show viewers how to do a gel manicure. - 00:02–00:06 00:02–00:06 She says, "Gonna start with shaping with our clipper and our nail file and move on to cuticles." This segment demonstrates the initial steps of shaping the nails and preparing the cuticles, providing a step-by-step guide to viewers. - 00:06–00:11 00:06–00:11 The creator massages cuticle remover into the nails, pushes everything back, and buffs it. She says, "Massage it in and then you just push everything back and buff it away," continuing the step-by-step. - 00:11–00:16 00:11–00:16 The narrator then dips her fingers into the acetone remover, and states, "Dip every nail in that acetone remover pot to get it nice and dehydrated," continuing the process. - 00:16–00:23 00:16–00:23 The creator applies the peel-off base coat. The creator provides a helpful tip, stating, "The trick is to wipe literally everything off the brush before you start, and then you only apply it just to the center, and it dries in air, just like that, no longer glossy." - 00:23–00:32 00:23–00:32 The narrator emphasizes the importance of gel base coat, stating, "Base coat. Yes, you need to use gel base coat after you use peel off base coat. Gel base coat is not optional," and then cures the gel. - 00:32–00:37 00:32–00:37 The narrator states, "Now we're going in with our color. This is Field Day, a new gel color we just launched," and proceeds to apply it. - 00:37–00:47 00:37–00:47 The creator states, "Clean up before you cure with every coat of gel, always, always," and applies another coat, which is then cured. - 00:47–00:55 00:47–00:55 Lastly, the narrator applies top coat, cleans up the edges, and states, "Last step. Top coat. Nice and thin coats, cleaning up as always. Final cure." - 00:55–00:58 00:55–00:58 To end the tutorial, the narrator applies cuticle serum and says, "And because everything is nice and dry already, we can go in with the cuticle serum and we are done," showing the completed gel manicure.

# Ad summary This ad promotes Olive & June's The Mandalorian Grogu collection of nail polishes. The ad showcases four different colors from the collection, demonstrating the application process and the final result on a hand. The ad also features the Star Wars Mandalorian Grogu logo. # Brand positioning Olive & June is presented as a brand offering high-quality gel nail polishes with a focus on trendy and unique colors, as seen with their collaboration with The Mandalorian Grogu. The brand positions itself in the beauty market by collaborating with a well known brand. This collab can attract fans of the Star Wars series and the color selection shows the brand follows trends. # Product The ad features Olive & June gel nail polishes from The Mandalorian Grogu collection. The polishes are shown in four different colors: Grogu Green, Sublight Shimmer, Signet Pink, and Beskar Chrome. These colors are each showcased by applying them to nails, demonstrating their appearance and finish. The polishes are designed to provide a salon-quality gel manicure at home. The ad focuses on the unique and fashionable colors and their smooth application. # Visual style The ad has a clean and polished aesthetic. The editing style is quick cuts, and the production quality is high. The shots are well-lit, with a focus on showcasing the product colors and application process. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up shot of a bottle of Olive & June's Grogu Green gel polish and shows the brush being pulled out. The ad is trying to draw viewers in with the product's color and design, aligning it with a trendy aesthetic. - 00:01–00:03 00:01–00:03: The brush is used to apply the polish to a fingernail, showcasing the application process and the color payoff. The intention is to demonstrate the ease of use and the quality of the polish. - 00:03–00:04 00:03–00:04: A hand with all nails painted in the Grogu Green color is shown next to the bottle. This shows the final result and allows viewers to see how the polish looks when fully applied. - 00:04–00:06 00:04–00:06: The process is repeated with the Sublight Shimmer polish. This reinforces the product line by showing another color option. - 00:06–00:08 00:06–00:08: The Sublight Shimmer polish is applied to a fingernail. The ad continues to showcase the application and color payoff. - 00:08–00:09 00:08–00:09: The process is repeated with the Signet Pink polish. The ad continues to showcase the application and color payoff. - 00:09–00:11 00:09–00:11: The Signet Pink polish is applied to a fingernail. The ad continues to showcase the application and color payoff. - 00:11–00:13 00:11–00:13: A hand with all nails painted in the Signet Pink color is shown next to the bottle. This shows the final result and allows viewers to see how the polish looks when fully applied. - 00:13–00:14 00:13–00:14: The process is repeated with the Beskar Chrome polish. This reinforces the product line by showing another color option. - 00:14–00:16 00:14–00:16: The Beskar Chrome polish is applied to a fingernail. The ad continues to showcase the application and color payoff. - 00:16–00:17 00:16–00:17: A hand with all nails painted in the Beskar Chrome color is shown next to the bottle. This shows the final result and allows viewers to see how the polish looks when fully applied.

# Ad summary This ad shows the process of using the brand's nail polish system, featuring the nail polish, cleanup brush, and polish remover. # Brand positioning The ad presents a brand of nail polish and associated products (clean up brush, polish remover) for at-home manicures, suggesting convenience and professional-looking results. The brand has a modern, youthful feel through its product design and color palette. The brand leans into a more functional brand positioning. # Product The ad features a line of nail polish products. It includes traditional nail polish in various colors, a brush for cleaning up around the edges of the nail, and a nail polish remover system. The nail polish remover is in a pink jar with a sponge insert at the top. The brush is pressed into the sponge, which is saturated with nail polish remover, and then used to clean up the edges of the nail. The ad shows how all the components together make for a quick and easy at-home manicure. # Visual style The ad has a clean, polished aesthetic, with bright, even lighting and a neutral background. The editing is smooth and rhythmic, with quick cuts that keep the video moving at a steady pace. The production quality is high-end, giving the ad a professional feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showing a hand applying light purple nail polish to a nail. The intention is to highlight the smooth application and color of the nail polish. - 00:02–00:09 00:02–00:09 The shot changes to show the hand using the cleanup brush around the edges of the nail. The perspective is from a third-person perspective. The tone is satisfying and relaxing. This moment builds on the previous one by highlighting the tools used to create a salon-style manicure.

# Ad summary The ad showcases a range of Olive & June nail products being used, including nail polish, top coat, cuticle serum, and a nail polish bottle holder. The ad takes the viewer through the process of painting their nails and caring for their cuticles, using Olive & June products. # Brand positioning Olive & June is presented as a brand that seeks to bring the salon experience into the home, making manicures accessible and enjoyable for everyone. The brand promotes self-care, creativity, and a sense of accomplishment through its easy-to-use nail products and tools. The brand pushes against the traditional, expensive salon visit, by empowering users to achieve professional-quality results themselves, in a comfortable and convenient setting. The brand positioning is both functional (providing the tools and products needed) and emotional (encouraging self-expression and confidence). # Product The ad features a range of Olive & June nail care products designed for home manicures. These include nail polish in a bright red shade, a top coat for sealing and protecting the polish, a cuticle serum pen to hydrate and nourish the cuticles, a nail file for shaping, and a nail polish bottle holder called the "Poppy." The nail polish bottle holder stabilizes the bottle, allowing for easier application. The cuticle serum pen is designed for convenient and targeted hydration. The overall impression is of a comprehensive system that makes achieving a professional-looking manicure at home both accessible and enjoyable. # Visual style The ad has a clean, bright, and modern aesthetic with a focus on the products and their ease of use. The editing style is simple, using mostly static shots with natural lighting. The production quality appears polished, enhancing the brand's image as reliable and professional. The pacing is consistent, maintaining a relaxed rhythm that allows viewers to follow the manicure process easily. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a shot of a pink box containing Olive & June nail care products. - 00:02–00:03 The person in the video holds up a pink nail file with the Olive & June logo, showcasing a tool from the manicure set. - 00:03–00:07 The person takes a red nail polish bottle and a white nail polish bottle holder. They attach the bottle holder to the polish bottle. - 00:07–00:14 The person applies red nail polish to their nails, using the nail polish bottle holder to keep the bottle steady and to create easier application. - 00:14–00:17 The person applies the top coat to their nails for sealing and protection. - 00:17–00:19 The person applies cuticle serum with a pen-like applicator to moisturize their cuticles. - 00:19–00:20 The person holds up their hands to display a fully-painted, red manicure.

# Ad summary This ad showcases a variety of nail polish designs inspired by The Mandalorian and Grogu, promoting the new movie release. Each design is presented with a close-up view of the hand, emphasizing the intricate details and unique color schemes. The ad's visual style is colorful and vibrant, appealing to fans of the Star Wars franchise and nail art enthusiasts alike. # Brand positioning The brand, though unnamed in the ad, is presented as trend-focused and collaborative, aligning itself with the cultural phenomenon of Star Wars, particularly The Mandalorian and Grogu. The brand positions itself as relevant and timely, capitalizing on the anticipation surrounding the new movie release. By showcasing themed nail polish designs, the brand targets fans seeking to express their fandom through beauty products. This positioning is more emotional than functional, aiming to evoke excitement and a sense of connection with the franchise. # Product The product being advertised is nail polish, specifically a range of colors and designs inspired by The Mandalorian and Grogu. Each showcased design features intricate details and unique color schemes, such as 'Grogu Green,' 'Blue Celestial Chrome,' 'Blue Chrome Grogu French,' 'Dark Saber Holographic Chrome,' 'The Mandalorian Creed,' and 'Nom Nom Orange Chrome.' The nail polish aims to offer fans a way to express their fandom through creative nail art. The designs shown cater to different tastes, from minimalist chrome finishes to detailed character art. The ad highlights the versatility of the product, showcasing various application styles and design possibilities. The ad is designed to encourage viewers to try these unique designs to celebrate the movie release. # Visual style The ad features a polished, clean visual style with vibrant colors and crisp focus. The editing consists of static shots with smooth transitions, emphasizing the intricate details of the nail polish designs. The production quality is high-end commercial, lending a professional feel to the overall presentation. The pacing is moderate, with a consistent rhythm that showcases each design effectively. The cuts are timed to coincide with subtle audio cues, enhancing the sensory experience. Each nail design is showcased in isolation, against simple, uncluttered backgrounds that do not distract the viewer from the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up shot of a hand displaying 'Grogu Green' nail polish. - 00:00–00:02 The hand is held against a backdrop of an outdoor environment, possibly within a theme park, to convey an immersive brand connection. - 00:01–00:02 The shot transitions to show the same hand in a different pose to further emphasize the nail design. - 00:02–00:06 Next, the ad transitions to another hand showcasing 'Blue Celestial Chrome' nail polish with star designs. - 00:02–00:06 The hand is positioned against a blurred background, maintaining focus on the nail art. The intention is to exhibit the design's intricacy and visual appeal, enhancing the brand's relevance. - 00:06–00:10 The ad cuts to a hand displaying 'Blue Chrome Grogu French' nail polish, a variant of the French manicure style with Grogu-themed accents. - 00:06–00:10 The hand is shown against a light background to make the nail design stand out. The objective is to demonstrate variety and appeal to a broad audience. - 00:10–00:15 The ad shifts to another hand, presenting 'Dark Saber Holographic Chrome' nail polish with a reflective, metallic finish. - 00:10–00:15 The camera focuses closely on the hand, enhancing the holographic effect of the chrome. The intention is to showcase the product's innovative features and visual interest to capture the audience. - 00:15–00:18 The ad presents another hand displaying 'The Mandalorian Creed' nail design, which incorporates character art on a black background. - 00:15–00:18 The hand is shown against a lush green background, providing contrast and emphasizing the theme. - 00:19–00:23 The ad shows another hand displaying 'Nom Nom Orange Chrome' nail polish, featuring character art and star accents on a pale orange chrome base. - 00:19–00:23 The camera focuses on the nail art, showing the intricate details of the characters. The ad closes by highlighting the various styles and options to appeal to different tastes.

# Ad summary This ad showcases several different nail polish colors inspired by the Star Wars: The Mandalorian and Grogu film, set to release May 22, 2026. # Brand positioning This ad presents a promotional partnership between the film "Star Wars: The Mandalorian and Grogu", and a nail polish brand that is not named in the ad. The brand is positioned as one that aligns with current trends and popular culture by creating themed nail polish that is inspired by the film's characters and aesthetic. This positions the brand as one that is topical and that appeals to consumers who enjoy both nail polish and the Star Wars franchise. The consumer should care because the brand is offering an opportunity to express one's fandom through a beauty product. # Product The product being advertised is a nail polish inspired by the movie "Star Wars: The Mandalorian and Grogu." The ad showcases several colors including: 'Grogu Green', a pastel green; 'Blue Celestial Chrome', a deep blue with white star designs; 'Blue Chrome Grogu French', a pale neutral base with a light blue chrome French tip; 'Dark Saber Holographic Chrome', a silver holographic polish; 'The Mandalorian Creed', a black polish with white decal art; and 'Nom Nom Orange Chrome', a light beige chrome with small white star designs and decals of Grogu. The ad is telling the viewer that there is a range of colors to choose from. # Visual style The ad has a handheld, UGC feel. The colors are vibrant and the lighting is natural. The editing style is fast cuts to showcase the nail polish designs. The pace is quick, at roughly 150 BPM. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showing a hand with light green nails against an outdoor background. The nail polish color is labeled 'Grogu Green'. - 00:02–00:06 The hand with dark blue nails and white star designs is shown with the on-screen text overlay 'Blue Celestial Chrome'. - 00:06–00:10 The hand with pale neutral nails and light blue chrome French tips is shown with the on-screen text overlay 'Blue Chrome Grogu French'. - 00:10–00:15 The hand with silver holographic nails is shown with the on-screen text overlay 'Dark Saber Holographic Chrome'. - 00:15–00:19 The hand with black nails and white decals is shown with the on-screen text overlay 'The Mandalorian Creed'. - 00:19–00:23 The hand with light beige chrome nails with white star decals and decals of Grogu is shown with the on-screen text overlay 'Nom Nom Orange Chrome'.

# Ad summary This ad for Olive & June's foot care products features a variety of products that are part of the Pedi System. The ad begins with products in a bin and scattered on a desk. As the ad continues, more items are pulled in, and the completed foot care kit is presented. # Brand positioning Olive & June is presented as a brand that cares about foot health. All products are styled in a cohesive pastel color story, with the brand promising customers an at-home pedicure system that cares for their feet and provides a salon-quality pedicure. # Product The product in the ad is the Olive & June Pedi System, a complete set of tools and products for an at-home pedicure experience. The kit includes a foot file, nail clipper, nail file, buffer cube, cuticle pusher, toe separators, foot serum, heel balm, cuticle serum, polish remover pot, and a long-lasting polish. # Visual style The visual style of this ad is clean and bright, with a focus on showcasing the product in a well-lit environment. The editing is simple, with static shots and minimal transitions, giving it a polished commercial feel. The pacing is slow and steady, allowing viewers to take in the details of each product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A container of various Olive & June pedicure items sits next to other scattered products. - 00:03–00:06 Various pedicure products begin appearing on the desk next to the container, starting with the foot file. - 00:06–00:08 The pedicure items continue to gather next to the bin.

# Ad summary This ad promotes the Olive & June Mandalorian Grogu nail polish collection. The ad shows close-ups of the packaging and contents of the nail polish kit, including the variety of colors and tools for a salon-quality manicure at home. # Brand positioning Olive & June is presented as a brand that democratizes the experience of professional manicures, providing tools and polishes for beautiful nails for everyone at home. The brand emphasizes quality and ease of use, suggesting that its products enable users to achieve salon-worthy results without professional training or expensive visits. With the collaboration with The Mandalorian Grogu, Olive & June merges nail care with pop culture appeal, attracting fans of the series who are also interested in beauty and self-care. The brand aligns with a lifestyle that values both self-expression through nail art and the convenience of at-home beauty routines. # Product The product featured is the Olive & June Mandalorian Grogu nail polish collection, a limited edition set designed for at-home manicures. The kit includes multiple nail polish colors with names like "Razor Crest Refresh," "Grogu Green," "Sublight Shimmer," "Navarro Glaze," "Neon Streets Haze," "Beskar Chrome," "Signet Pink," and "Holo Glitter." In addition to polishes, the kit also contains a "Limited Edition Galaxy Poppy," an "Acetone-free Polish Remover Pot," a "Salon-quality Nail Buffer," a "Straight-edge Nail Clipper," a "Dual-grit Nail File," an "Award-winning Cuticle Serum," a "Mani-perfecting Clean Up Brush," a "Long-lasting Top Coat", and limited edition novelty poppy's which are small figures of Star Wars ships and characters. The products included aim to provide a complete, salon-quality manicure experience, with an emphasis on long-lasting and high-quality results. The nail polishes are presented as long-lasting, and the tools and accessories cater to both beginners and experienced users. # Visual style The ad features bright, direct lighting and close-up shots to showcase the products. The editing style includes clean cuts and transitions, presenting a polished commercial feel that highlights the nail polish collection. The pacing is moderate, allowing viewers to see all of the components of the set. The visuals match the products that are being described. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of the Olive & June Star Wars Mandalorian Grogu nail polish collection box, showing the brands logo and the Star Wars Mandalorian Grogu collaboration. - 00:02–00:03 00:02–00:03 A hand is reaching into the open Olive & June Star Wars Mandalorian Grogu nail polish collection box to grab the poppy. - 00:03–00:12 00:03–00:12 The hand then shows other components of the collection: Limited Edition Galaxy Poppy, Acetone-free Polish Remover Pot, Salon-quality Nail Buffer, Straight-edge Nail Clipper, Dual-grit Nail File, and Award-winning Cuticle Serum. - 00:12–00:23 00:12–00:23 The hand showcases the nail polish collection and then grabs the Mani-perfecting Clean Up Brush, Razor Crest Refresh, Grogu Green, Sublight Shimmer, Navarro Glaze, Neon Streets Haze, Beskar Chrome, Signet Pink, Holo Glitter, and Long-lasting Top Coat. - 00:23–00:28 00:23–00:28 The hand is now shown grabbing the Limited Edition Novelty Poppy's which include the Mandalorian's helmet, the ship, and Grogu. - 00:28–00:34 00:28–00:34 The Olive & June Star Wars Mandalorian Grogu nail polish collection box is shown once more.

# Ad summary An advertisement for Olive and June's Gel Mani System. The presenter showcases the contents of the Mani System box, going over each product and its benefits. # Brand positioning Olive and June is presented as a brand that simplifies the salon experience by providing customers with all the tools and products needed to achieve a salon-quality gel manicure at home. They offer a convenient and accessible way to maintain well-groomed nails without the need for professional appointments or expensive salon services. The brand aligns with a lifestyle focused on self-care and convenience, offering a functional solution for nail care. # Product The Olive and June Gel Mani System is presented as a comprehensive kit for achieving a salon-perfect gel manicure at home. The presenter details the contents of the kit, including a built-in workstation within the box for easy setup and organization, clean up brush, buffer, pusher, nail file, poppy, cuticle serum, nail clipper, cuticle remover, gel polish top coat, peel off base coat, classic base coat, acetone remover pot, five-finger lamp, and the option to add on the Salon Speed Soak-Off System removal kit. This system caters to individuals who want to maintain well-groomed nails without the inconvenience or expense of regular salon visits, offering a convenient and complete solution for at-home gel manicures. # Visual style The ad features a bright and colorful aesthetic with a focus on pink hues to match the Olive and June brand. The video has a polished, commercial feel with smooth transitions and clear visuals. The editing style includes quick cuts to showcase each product in the kit. The overall tone is upbeat and enthusiastic, aimed at capturing the viewer's attention and highlighting the convenience and completeness of the Olive and June Gel Mani System. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The presenter introduces the Olive and June Gel Mani System and its promise of salon-perfect gel manicures at home. The message conveyed is convenience and professional results. The perspective is from the brand representative who is enthusiastically introducing the product. - 00:07–00:11 The presenter begins to open the Mani System, revealing its built-in workstation. The message conveyed is ease of use and organization. The perspective is from the brand representative who is demonstrating the product's features. - 00:11–00:16 The presenter expresses surprise at the workstation storage feature and announces a walkthrough of the products included in the Mani System. The message conveyed is excitement and anticipation for the product demonstration. The perspective is from the brand representative who is guiding the viewer through the product contents. - 00:16–00:32 The presenter showcases each product in the Mani System, including the cleanup brush, buffer, pusher, nail file, poppy, cuticle serum, nail clipper, cuticle remover, gel polish top coat, peel off base coat, and classic base coat. The message conveyed is the completeness of the kit and the variety of tools included for a full manicure. The perspective is from the brand representative who is demonstrating each product. - 00:32–00:38 The presenter shows the Acetone Remover Pot and the pink hand lamp. The message conveyed is the product's utility and aesthetic appeal. The perspective is from the brand representative who is highlighting the features of the products. - 00:38–00:58 The presenter mentions the option to add on the Salon Speed Soak-Off System removal kit. The message conveyed is the availability of additional products to enhance the manicure experience. The perspective is from the brand representative who is presenting the product's benefits.

# Ad summary This ad promotes the Olive & June Gel Mani system as an at-home solution for achieving healthy and strong nails. The ad features a creator who shares her personal story about being turned away from a nail salon due to her nail-biting habit. She highlights how the Olive & June system has transformed her nails, making them strong and healthy. The creator emphasizes the convenience of the system, noting it includes everything needed for a salon-quality manicure at home. # Brand positioning Olive & June is presented as a brand focused on empowering individuals to achieve salon-quality manicures at home. The brand aligns with a lifestyle of self-care and personal empowerment, promoting the idea that anyone can have healthy, strong, and beautiful nails. Olive & June directly addresses the norm of relying on professional nail salons by offering a convenient and accessible alternative. The brand positioning is both functional, providing tools and products for nail care, and emotional, fostering a sense of confidence and self-sufficiency in its customers. # Product The Olive & June Gel Mani system is an at-home manicure kit designed for individuals who want to achieve salon-quality gel manicures in the comfort of their own home. The system is portrayed as a comprehensive solution, containing all the necessary tools and products for a complete manicure. It includes gel polishes, base and top coats, a nail file, a buffer, a cuticle pusher, a clean-up brush, and a LED curing lamp. It is marketed toward individuals who want to maintain healthy and strong nails. The ad addresses the barrier of time and cost associated with traditional nail salon visits, positioning the Gel Mani system as a convenient and cost-effective alternative. # Visual style The ad has a polished and clean aesthetic, using natural lighting and soft color palettes. The editing style is quick and efficient, with cuts timed to the speaker’s voice to maintain a consistent flow. The production quality is high-end, creating a professional and trustworthy feel. The visual motifs include close-ups of the product being used and the final results, emphasizing the ease and effectiveness of the Olive & June Gel Mani system. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator shows close up of her hands with short bitten nails, then introduces a story about going to the nail salon. This aims to capture attention by presenting a relatable personal experience and sets the stage for the story that unfolds. The audience experiences the creator’s perspective through her direct address and casual tone. - 00:03–00:09 00:03–00:09 The creator sets the scene by stating that she went to nail salon with friends in high school. This provides background information and context, establishing the creator’s past struggles with nail care. The audience experiences the story from the creator’s perspective through her first-person narrative. - 00:09–00:13 00:09–00:13 The creator then mentions that she was an avid nail-biter and wanted to try acrylics to keep herself from nail biting. This reinforces her credibility, building relatability by acknowledging her past struggles with nail biting. The audience experiences the story from the creator’s perspective through her first-person narrative. - 00:13–00:18 00:13–00:18 The creator then reveals that they turned her away, and she’s never gone back since. This moment emphasizes her decision to find an alternative solution. The audience experiences the story from the creator’s perspective through her first-person narrative. - 00:18–00:23 00:18–00:23 The creator says she doesn’t blame them for turning her away, and thanks the nail salon for pushing her to do her own nails and changing her life. This conveys a turning point in her nail care journey and emphasizes the positive impact of finding an alternative solution. The audience experiences the story from the creator’s perspective through her first-person narrative. - 00:23–00:33 00:23–00:33 The creator showcases the Olive & June gel mani system. This begins the product endorsement section of the ad. The audience experiences the ad from the creator’s perspective through her first-person narrative. - 00:33–00:39 00:33–00:39 The creator shows her manicured nails and states that her nails are strong and healthy. This emphasizes the positive outcomes of using the product and further establishes the creator’s credibility. The audience experiences the ad from the creator’s perspective through her first-person narrative.

# Ad summary A young woman with blond hair creates a nail check in video to describe the Olive and June polish she uses to paint her nails at home. She describes the color that she used and claims that her yellow polish lasted for four weeks. # Brand positioning Olive and June is presented as a brand for consumers seeking salon-quality manicures in the comfort of their homes. The ad highlights the ease and affordability of achieving professional-looking nails without going to a salon. The brand is presented as a go-to solution for long-lasting, trendy nail looks. The brand positions itself by offering a DIY nail solution that doesn't compromise on quality or trendiness. The brand promotes the tone of achieving a salon-quality finish at home with ease and affordability. # Product The Olive and June gel polish in the shade 'Soft Tint' is presented as a light pink nail polish with a shimmer sparkle, offering a fun and trendy alternative to plain nude shades. In addition to the featured color, the Olive and June Clear Builder gel polish is mentioned as a base coat. This builder gel acts as a base coat that allows the color polish to last for up to four weeks. The product addresses the pain point of chipping or quickly fading nail polish. # Visual style The ad has a polished look and feel that is well lit. The video consists of static shots and smooth transitions, allowing for an easy-to-follow story. The production quality leans into a casual vlog style. The pacing remains consistent throughout the ad with an estimate of 30 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins the video by presenting her newly painted nails to the camera. - 00:02–00:04 The creator shares the numerous questions she's gotten about doing her nails at home, including how long they last, and what she's using. - 00:05–00:06 The creator states that she's going to do a nail check in. - 00:06–00:12 The creator shares that the color she chose will go with everything because it works for her Coachella nails, new job nails, and stage coach nails. - 00:12–00:16 The creator presents the Olive and June gel polish in the shade soft tint. - 00:17–00:21 The creator describes the shade as a light pink with shimmer and sparkle. - 00:21–00:22 The creator states that people also ask her what she uses for her base coat. - 00:22–00:27 The creator presents the Olive and June clear builder gel polish that she uses as a base, followed by the color, followed by a top coat. - 00:27–00:29 The creator shares that the product lasts so good that her yellow shade lasted for four weeks. - 00:30–00:36 The creator claims that the color lasts really well but during orientation she ripped a nail off because she was a little bit anxious. - 00:36–00:42 The creator states that she loves this color so much and wants to do it pretty much every time before sharing her nail check in.

# Ad summary This ad promotes the brand of self-adhesive press-on nails, highlighting how easy and customizable they are. The ad uses the trending audio to capture the viewer's attention while showcasing the convenience and fashion aspect of the product. # Brand positioning The brand is presented as a convenient and trendy alternative to traditional nail polish. It is geared towards people who want to express their creativity and personal style through their nails but may not have the time or skills for complicated nail art. It promotes self-expression with an emphasis on convenience and customization. The brand positions itself as a tool for quick and easy nail transformations, without requiring professional salon visits. Overall the brand seems to aim for an emotional positioning of fun and creative freedom. # Product The product is self-adhesive press-on nails. The nails come in a variety of colors, designs, and shapes. They are designed for easy application and removal. The product is targeted towards individuals who want to have fashionable nails without the time, effort, or expense of traditional nail salons. The nails are customizable, allowing the user to mix and match designs to create their own unique nail art. The ad highlights the convenience and speed of the application process, suggesting that it's a quick and easy way to change up your style. # Visual style The ad has a casual and trendy aesthetic, with a UGC feel. It is shot in natural light and edited with quick cuts to showcase the transformation. The production quality is low to moderate, fitting the style of content typically found on TikTok or Reels. The pacing is consistent with the music, and the editing is timed to the beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The user starts by holding their hands in front of the camera to show off their bare nails. - 00:02–00:05 The user transitions to showing their hands with the finished press on nails on. - 00:05–00:09 The user moves their body to demonstrate the full outfit and look. - 00:09–00:13 The user ends by holding their hands in front of the camera to show off the finished press on nails again.

# Ad summary This ad demonstrates the Olive & June Gel Mani System. It shows how to prep the nails and how to apply the base coat, the color gel polish, and the top coat. It also shows the additional tools the kit contains. # Brand positioning Olive & June is presented as a brand that empowers customers to achieve salon-quality gel manicures in the comfort of their own homes. The brand promotes a lifestyle of convenience and self-care, emphasizing the ease and accessibility of their gel mani system. Olive & June positions itself against the traditional salon experience by offering a DIY solution. The brand's focus is on functional benefits like achieving a perfect gel manicure at home. # Product The Olive & June Gel Mani System is a comprehensive kit designed for at-home gel manicures. It includes all the tools and products needed to prep, polish, and finish a gel manicure. The system includes nail clippers, a file, a buffer, a cuticle pusher, a cuticle serum, an acetone remover pot, a cleanup brush, base coat, color gel polish, and top coat. Also included in the system is the Poppy tool, which is used to help paint your non-dominant hand. The system is designed to address the pain points of traditional salon manicures, like the cost, time commitment, and inconvenience. The product helps you “create the perfect gel nails at home.” # Visual style The ad has a polished, clean aesthetic with bright lighting and a focus on the product. The editing style includes quick cuts to show the different steps of the manicure process. The production quality is high, with clear visuals and professional presentation. The pacing is consistent, and the visuals are timed to the voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video opens with a pink box. The narrator states that “it's so easy to do gel nails at home with the Olive & June Gel Mani System.” The message is to convey the ease and accessibility of the product. The perspective is from the creator, promoting the product benefits. - 00:03–00:06 00:03–00:06 The narrator states that “you want to start by prepping your nails before you apply any polish.” The message conveys the necessary first step. The perspective is from the creator, instructing the viewer. - 00:06–00:14 00:06–00:14 The narrator explains the next steps, “Here I'm just shaping them, pushing back my cuticles, and lightly buffing them before dipping them into my acetone remover pot.” The intention is to show how to prep the nails. The perspective is from the creator, showing their process. - 00:15–00:17 00:15–00:17 The narrator says, “now I can start applying the gel polish.” The intention is to begin showing the user how to apply the gel polish. The perspective is from the creator, showing their process. - 00:17–00:21 00:17–00:21 The narrator explains “step one is to apply a thin layer of base coat and cure for one minute.” The intention is to instruct the user. The perspective is from the creator, instructing the viewer. - 00:22–00:26 00:22–00:26 The narrator explains “step 2 is to apply a thin layer of your color gel polish cure for two minutes and repeat.” The intention is to instruct the user. The perspective is from the creator, instructing the viewer. - 00:27–00:29 00:27–00:29 The narrator explains “you can clean up any mistakes with the clean up brush.” The intention is to instruct the user. The perspective is from the creator, instructing the viewer. - 00:30–00:32 00:30–00:32 The narrator explains “and paint your non-dominant hand with the Poppy tool.” The intention is to instruct the user. The perspective is from the creator, instructing the viewer. - 00:33–00:36 00:33–00:36 The narrator explains “step 3 is to apply a thin layer of your top coat and cure for one minute.” The intention is to instruct the user. The perspective is from the creator, instructing the viewer. - 00:37–00:39 00:37–00:39 The narrator explains “to finish I love applying my cuticle serum.” The intention is to instruct the user. The perspective is from the creator, instructing the viewer. - 00:40–00:45 00:40–00:45 The narrator states “I'm so happy with how my nails turned out, this really has everything you need to create the perfect gel nails at home.” The intention is to show the result and benefits of using the system. The perspective is from the creator, showing the result.

# Ad summary This ad promotes Olive & June's gel manicure system, showcasing a woman who's excited about the product despite having previously sworn off gel manicures. She applies the products on camera, highlighting the ease and speed of the process. # Brand positioning Olive & June is presented as a brand that understands consumer hesitation towards gel manicures, possibly due to past negative experiences or perceived difficulty. The brand aims to overcome these concerns by offering a gel manicure system that is easy to use and provides a salon-quality experience at home. The brand's positioning seems to be focused on accessibility and convenience, simplifying the gel manicure process for everyday consumers. # Product Olive & June's Gel Mani System is a collection of products designed to allow users to achieve gel manicures at home quickly and easily. The system includes a range of gel nail polishes in various colors, a top coat, a base coat, a LED curing lamp, and other application and removal accessories. The product is presented as a solution for those who have avoided gel manicures in the past. The ad highlights the system's ease of use and speed, positioning it as a convenient alternative to salon visits. # Visual style The ad features a bright and cheerful aesthetic with a clean, modern feel. The editing style uses quick cuts to maintain a fast pace. The production quality has a UGC feel, which makes the ad seem relatable and authentic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins by introducing the woman's previous aversion to gel manicures due to negative experiences from gel. - 00:07–00:11 She expresses her excitement about Olive & June's new gel manicure system, implying that it has changed her mind. - 00:11–00:21 The ad transitions into demonstrating the ease of applying the polish. - 00:21–00:27 She shows herself curing her nails with the Olive & June LED lamp. - 00:27–00:30 The ad shows the final result of her completed Olive & June gel manicure.

# Ad summary This ad features a woman discussing a question she was asked about where she gets her nails done. She reveals that she uses Olive and June press-on nails, and talks about how inexpensive and quick they are to apply. # Brand positioning Olive & June is presented as an accessible, DIY-friendly brand for achieving salon-quality manicures at home. The brand empowers customers to take control of their nail care routine and express their personal style through a wide variety of press-on nail designs. The brand ethos seems focused on empowering individuals to achieve salon-quality results themselves, rather than relying on professional manicurists. # Product Olive & June press-on nails are designed for easy application and offer a cost-effective alternative to salon manicures. The press-on nails are available in a range of designs, allowing for frequent style changes. Each set costs $10 and can be applied in just 30 minutes, enabling users to switch up their manicures weekly. The product is for women who want stylish manicures without the expense or time commitment of regular salon visits. # Visual style The ad has a casual, UGC feel. The video is shot in a well-lit space with a neutral backdrop, which keeps the focus on the creator and the product. The editing rhythm is fairly static with minimal cuts. The production quality is simple, suggesting the ad was filmed with a phone camera. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman begins by telling the audience she got called out today. - 00:02–00:05 00:02–00:05 She says the audience knows she has nothing to hide. - 00:06–00:12 00:06–00:12 She recounts a coworker complimenting her nails and asking where she gets them done. - 00:12–00:16 00:12–00:16 She replies that they all know where she gets her nails done, gesturing to a display of Olive & June press-on nails. - 00:16–00:22 00:16–00:22 The woman promotes the Olive & June press on nails, showing the packaging and then displaying her nails. - 00:22–00:31 00:22–00:31 She states that the nails only cost $10 and took 30 minutes to do, which is why she likes to stock up on them. She adds that she changes her nails once a week. - 00:31–00:34 00:31–00:34 She says that this is one of her favorite sets so far, calling the nails a little commotion.