How OGEE Advertises on Meta

# Ad summary A female creator films a selfie-style review and demo of the OGEE contour collection. The video features a 50% off discount with code ICON50. She applies each product to her face, then blends it out with a brush to complete the look. # Brand positioning OGEE presents itself as a brand that offers luxurious yet affordable contour and highlighting products. The brand has a youthful and fun tone, encouraging users to embrace their beauty and show it off to the world. The brand positioning is very functional. They are a high-end beauty brand offering products that enable the consumer to feel and look confident. # Product The OGEE contour collection includes contour, blush, bronzer, and highlighter. These come in stick form inside of a box. The products are white with gold accents at the top. The collection includes copper, rose quartz, and opal. It is for anyone who wants to do contour. # Visual style The video has a casual, UGC feel. The video has quick cuts. It feels like a basic production quality. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get your OGEE crystal contour collection. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins the video holding the OGEE contour kit, telling viewers that the OGEE contour collection is 50% off. - 00:05–00:11 She opens the kit to reveal the products inside and states that it contains contour, blush, bronzer, and highlighter. - 00:11–00:17 She explains that the kit includes the colors copper, rose quartz, and opal, and then states that she will show viewers how to put them on. - 00:17–00:21 She holds up one of the rose quartz sticks, which is empty, and says that she is obsessed with the products. - 00:21–00:25 The creator states that OGEE's contour collection was the first product she ever used from the brand. - 00:25–00:35 She begins demonstrating how to apply the products, stating that she has SPF on but does not have any other foundation on. - 00:35–00:45 She applies the blush to her face and uses the opal stick to apply product all over her face. - 00:45–00:52 She comments on the highlighter, then shares that the code ICON50 will save you 50% off this collection. - 00:52–01:02 She states that if you have been wanting to get the OGEE contour collection, now is the time. - 01:02–01:15 She blends in the product on her face, then states that it is giving summertime. She then applies a bit more opal to add a little highlighter to her face and nose. - 01:15–01:27 The creator taps in the product on her face, then states that she is glowing and encourages viewers to get their OGEE crystal contour collection for 50% off using the code ICON50.

# Ad summary A woman demonstrates how to use a 3-stick contour kit. # Brand positioning OGEE Beauty is presented as a brand focused on organic, US-made makeup. The ad highlights a specific contour collection that aims to simplify the contouring process with a three-stick system. The brand is portrayed as a solution for achieving a natural, 'no-makeup makeup' look without causing breakouts, appealing to those seeking a simplified and skin-friendly beauty routine. # Product The advertised product is the OGEE Beauty contour collection, specifically the Crystal Collection. It consists of three sticks: a blush, a contouring stick, and a highlighter. The sticks are designed to be used together to create a contoured look. The products are organic, made, and shipped in the US. They are advertised as 'no makeup makeup looks' that do not cause breakouts. # Visual style The ad has a polished UGC feel, filmed in a brightly lit, modern bathroom. The editing style is mostly static shots with minimal camera movement. Pacing is conversational, aligning with the speaker's explanation of the product. The production quality is high-end with natural lighting, making it feel authentic but professional. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video begins with the creator holding three OGEE makeup sticks. The text overlay emphasizes a limited-time 50% off deal, serving as a hook to capture immediate attention. - 00:01–00:16 00:01–00:16 The creator introduces the OGEE Beauty sale and the Crystal Collection, explaining the three sticks included in the set—blush, contour, and highlighter. The creator emphasizes the set includes everything you need. - 00:17–00:30 00:17–00:30 The creator begins demonstrating how to apply each stick, starting with the blush on the cheeks and then the contour stick on the forehead, cheekbones, jawline, and nose. This provides a real-time use case and shows the product's texture and placement. - 00:30–00:40 00:30–00:40 The creator continues demonstrating how to apply the contour stick to the face. The product appears to give the person in the ad a 'snatched look'. - 00:41–00:48 00:41–00:48 The creator shares that she is 54 years old, positioning the product as suitable for mature skin. She describes the set as a favorite for achieving 'no makeup makeup looks,' adding a personal endorsement. - 00:48–00:52 00:48–00:52 The creator lists product benefits, noting that the sticks do not cause breakouts, and that they are all organic, made, and shipped from the US. This emphasizes health-conscious and domestic sourcing. - 00:55–01:08 00:55–01:08 The creator shares blending tips and demonstrates how to use the blending brush. The creator shares how the makeup makes her appear to have high cheekbones. - 01:08–01:24 01:08–01:24 The creator continues demonstrating blending tips using a blending brush. - 01:24–01:36 01:24–01:36 The creator continues demonstrating the contour stick across the forehead. - 01:37–02:08 01:37–02:08 The creator demonstrates how to apply the highlighter and says the 3-stick set is the most popular set that they sell. The creator tells the audience there is an unstated length of time the makeup is 50% off for.

# Ad summary This image ad is promoting the OGEE brand during its biggest sale of the year. # Brand positioning OGEE is presented as a luxury beauty brand, emphasizing high-quality and premium formulations. Its positioning is sophisticated and clean, opting for minimalistic design and neutral colors. The brand is focused on providing a curated selection of face products. The focus is on simple, effective beauty solutions that integrate seamlessly into a modern lifestyle. # Product The ad showcases multiple OGEE complexion sticks. Each stick features a rounded top of varying colors, indicating different shades. Each is housed within a white cylindrical container with gold accents at the top where the product emerges. The sticks promise easy application and seamless blending. The primary feature is a wide range of shades to match diverse skin tones. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation and clear messaging. The color palette is neutral, dominated by white and gold accents, which evoke a sense of luxury and sophistication. The composition is symmetrical and balanced, ensuring that the products are the focal point and the promotional text is easily readable. The overall effect is polished and professional. # Hooks Headline: STOCK UP FOR THE Biggest Sale of the Year # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing "STOCK UP FOR THE Biggest Sale of the Year", told from the brand's perspective, immediately capturing attention and setting the stage for a promotional event. This aims to build anticipation and urgency. - The brand follows up by emphasizing the size of the sale, declaring "50% Off". This is from the brand's perspective, reinforcing the value proposition and enticing the viewer to take advantage of the limited-time discount. - The products are shown at the bottom, with their packaging clearly displaying the "OGEE" brand name. The shot emphasizes the variety of shades available, from the brand's perspective, showcasing the product's versatility and appeal to a diverse audience.

# Ad summary This ad promotes makeup sticks from the brand MERIT. A woman with minimal makeup applies the makeup sticks to her face in various places before showing the finished look. # Brand positioning MERIT is presented as a brand that values simplicity and ease of use. The brand promotes a minimalist lifestyle, focusing on essential beauty products that are easy to apply and blend. This positioning suggests that MERIT is targeting consumers who prefer a natural, effortless look, without the fuss of complicated makeup routines. # Product The featured product is a range of makeup sticks designed for easy and convenient application. The ad showcases multiple shades of the stick, including a contour stick and a blush stick. The makeup sticks are intended for quick application and blending, as shown through the creator's use and demonstration. The ad does not explicitly list ingredients or design details. The primary USPs conveyed include simplicity, convenience, and blendability. The makeup sticks are used to highlight and contour the face, as well as add color to the cheeks and lips. The ad emphasizes the ease with which the makeup can be applied, suggesting that it is perfect for on-the-go touch-ups or a quick everyday makeup look. # Visual style The ad has a clean and natural aesthetic, with bright, even lighting and a focus on showcasing the simplicity of the product. The editing style features quick cuts to demonstrate the application process without lingering too long on any single step. The production quality feels like a hybrid of UGC and polished commercial, giving it an authentic yet professional look. The pacing is moderate, with cuts timed to the music beats, enhancing the rhythm and flow of the ad. The visual motif is a centered frame with close-up shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:01–00:02 The video begins with the woman holding a makeup stick and facing the camera. - 00:02–00:06 00:02–00:06: She applies the contour stick to her cheekbones, demonstrating how easily it glides on. This is to highlight the product's smooth application. - 00:06–00:11 00:06–00:11: The woman applies the contour stick to her forehead. This shows the product's versatility for different areas of the face. - 00:11–00:20 00:11–00:20: She then uses a blending brush to blend the contour makeup into her skin. This is to demonstrate how easily the product blends into the skin and creates a natural look. - 00:20–00:24 00:20–00:24: The woman holds up a blush makeup stick to the camera, showing a separate product in the brand's line. - 00:24–00:35 00:24–00:35: She applies the blush to her cheeks and lips, continuing to demonstrate the easy application of the stick. - 00:35–00:42 00:35–00:42: After the blush is applied, she blends the makeup using the blending brush. - 00:42–00:52 00:42–00:52: The woman then uses a highlighting makeup stick to apply the makeup to the corners of her eyes and on the bridge of her nose. She finishes blending the makeup, further emphasizing the natural look achieved with MERIT makeup sticks. - 00:53–00:59 00:53–00:59: She styles her hair with her hands to show the finished look.

# Ad summary A woman in her car shares her love for the OG contour collection. She applies the makeup to her face and shares that it is made with organic jojoba oil, so it is good for your skin. She also shares that when you buy the three together, you get 20% off. # Brand positioning OG makeup is presented as an organic makeup brand that is good for your skin. The brand aligns with a lifestyle that values natural ingredients and skincare benefits in makeup. It positions itself as a brand that combines makeup and skincare in one step, offering a hydrating and non-pore-clogging formula. # Product The OG contour collection is a set of makeup sticks that includes a bronzer, blush, and highlight. The products are made with organic jojoba oil, which is good for the skin. The makeup is hydrating, does not clog pores, and makes the skin softer. The products are applied directly to the skin and blended in. The collection is presented as an everyday makeup solution that melts like butter and blends flawlessly. # Visual style The ad has a UGC feel with a natural lighting and a handheld camera. The editing style includes quick cuts and smooth transitions. The production quality is polished, supporting the intended tone and audience. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go grab one while you still can. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a comment overlay asking for a makeup tutorial. The creator responds by saying she is done gatekeeping this makeup, setting the stage for a product reveal. - 00:02–00:05 00:02–00:05 The creator shares that she finally switched to organic makeup and is obsessed with OG's contour collection, introducing the product and her enthusiasm for it. - 00:05–00:13 00:05–00:13 She highlights that the makeup is made with organic jojoba oil, making it good for the skin, and positions it as makeup and skincare in one step, emphasizing the product's benefits. - 00:13–00:19 00:13–00:19 The creator applies the makeup, noting that it does not clog pores, is super hydrating, and makes her skin softer, demonstrating the product's effects. - 00:19–00:22 00:19–00:22 She shows the contour collection, which includes a bronzer, blush, and highlight, detailing the product range. - 00:22–00:30 00:22–00:30 The creator applies the blush, noting that it melts like butter and blends flawlessly, showcasing the product's ease of use and finish. - 00:30–00:39 00:30–00:39 She shares that these have become her go-to makeup for everyday and that when you buy the three together, you get 20% off, creating a sense of urgency and offering a deal.

# Ad summary This ad promotes Ogee Makeup, featuring a tutorial of a woman doing a full face of makeup using Ogee products. She applies foundation, concealer, contour, blush, and brow gel. # Brand positioning Ogee is presented as a luxury organic skincare and cosmetic brand. The ad promotes natural beauty, with a focus on enhancing one's features using gentle and good for the skin products. The brand aligns with values of health-consciousness and simplicity, suggesting that beauty routines can be both effective and environmentally friendly. Ogee distinguishes itself by being clean, cruelty-free, and organic, avoiding harsh chemicals and synthetic ingredients common in conventional cosmetics. # Product The ad features a range of Ogee makeup products designed to create a full face look. These include the Sculpted Face Stick, which is used for contouring and defining facial features with its blendable formula. A foundation that is applied with a soft blending brush. A concealer used to brighten under the eyes. A blush stick used for color on the cheeks and lips. A powder compact for setting. Finally, a brow gel is used to define the brows. All products come in sleek, minimalist white packaging with gold accents. # Visual style The ad has a clean, natural aesthetic with bright lighting and neutral backgrounds. The editing is simple and straightforward, focusing on clear demonstrations of product application. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the model facing the camera with a bare face and no makeup on. - 00:01–00:03 The model shows the Ogee foundation and puts a dab on her hand. - 00:03–00:06 The model applies the foundation all over her face. - 00:06–00:07 The model shows the foundation bottle to the camera. - 00:07–00:08 The model shows the Ogee foundation and puts a dab on her hand. - 00:08–00:11 The model applies the foundation all over her face. - 00:11–00:12 The model holds up the Ogee concealer. - 00:12–00:16 The model applies concealer under her eyes and around her nose. - 00:16–00:17 The model holds up the Ogee pressed powder duo compact. - 00:17–00:20 The model applies the pressed powder with a soft blending brush to her face. - 00:20–00:22 The model puts on a thick, white headband. - 00:22–00:23 The model holds up the Ogee contour stick. - 00:23–00:26 The model applies contour to her forehead, cheeks, jawline, and nose. - 00:26–00:32 The model blends in the contour with a soft blending brush. - 00:33–00:34 The model holds up the Ogee blush stick. - 00:34–00:38 The model applies blush to her cheeks, lips, and nose. - 00:38–00:40 The model blends in the blush with a soft blending brush. - 00:40–00:50 The model applies brow gel to her eyebrows. - 00:50–00:55 The model presents her full face of makeup to the camera.

# Ad summary This ad demonstrates how to use makeup sticks to contour, add blush, and highlight the face. # Brand positioning The brand is presented as a provider of makeup sticks that are easy to use and can be applied directly to the face. The brand aims to occupy a space in the consumer's mind as a convenient and efficient solution for makeup application. The brand aligns with a lifestyle that values simplicity and ease of use. The brand positioning is functional, focusing on the simplicity and convenience of the product. # Product The ad features makeup sticks in various shades for contouring, blush, and highlighting. The makeup sticks are packaged in white tubes with gold accents. The product is for anyone who wants to easily apply makeup directly to their face. The makeup sticks are applied directly to the face and then blended in with a brush. The ad shows the use of contour, blush, and highlight sticks. The ad addresses the purchase barrier of complicated makeup application by showing how easy the sticks are to use. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The audio-visual sync is timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 The woman removes the cap from a contour stick and applies it to her cheekbones, forehead, nose, and under her eyes. This is intended to show the ease of application of the product. - 00:11–00:15 The woman removes the cap from a blush stick and applies it to her cheeks. This is intended to show the ease of application of the product. - 00:15–00:27 The woman blends the contour and blush with a brush. This is intended to show how the product blends into the skin. - 00:27–00:37 The woman removes the cap from a highlight stick and applies it to her nose, cheeks, and under her eyes. This is intended to show the ease of application of the product. - 00:37–00:38 The woman smiles at the camera, showing the finished look. This is intended to show the positive result of using the product.

# Ad summary A woman with fair skin and dark hair demonstrates a full face of makeup using products from OGEE. She shows how to apply the tinted perfecting serum, bronzer, blush, and highlighter, and states that the ingredients are safe enough for her daughter to use. # Brand positioning OGEE is presented as a clean beauty brand with non-toxic, organic ingredients. The brand offers organic ingredients like organic beeswax, organic coconut oil, extracts, and essential oils in their products, such as the bronzer, blush, and highlighter stick set and the perfecting tinted serum. OGEE differentiates itself from other brands that use toxic ingredients, positioning itself as a safer and healthier alternative for makeup users. The brand focuses on using safe and natural ingredients, appealing to consumers who prioritize health and wellness. # Product The featured product is a line of color cosmetics from OGEE. The products include a perfecting tinted serum, a bronzer stick, a blush stick, and a highlighter stick. The tinted serum is described as acting like skincare and makeup all in one. The bronzer, blush, and highlighter sticks sculpt the face beautifully and melt into the skin. The sticks do not sit on top of fine lines like other bronzers. The products contain organic ingredients like organic beeswax, organic coconut oil, extracts, and essential oils. The products are for consumers who want to use clean beauty products that don't contain toxic ingredients. # Visual style The ad has a UGC feel, shot in a home environment with natural lighting. The editing style is quick cuts, but not too quick. The overall aesthetic is casual and approachable, appealing to everyday users who want practical makeup tips. The pacing stays consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman, who states she is 38 years old and has never used fillers, Botox, or fancy facials, begins by holding up a bottle of OGEE perfecting tinted serum. - 00:03–00:12 She squeezes some onto her hand, applies it to her face with a brush, and states that she is asking a lot of her makeup, which is why she was excited when she found this brand. - 00:12–00:18 The woman then shows bronzing sticks, applying them to her forehead, cheekbones, and nose, noting that the bronzing sticks sculpt her face beautifully. - 00:18–00:29 She taps the bronzer in with a blending brush, explaining that it melts into your skin and doesn't sit on top like some other bronzers that she's tried and it doesn't lay into your fine lines; she also adds that it's gorgeous. - 00:29–00:32 The woman explains that the stick set comes with a bronzer, a blush, and a highlighter. - 00:32–00:38 She explains that the stick set sits gorgeously over their perfecting tinted serum and that they call it a serum because it's not really a foundation. - 00:38–00:47 The woman states that it's actually acting like skincare and makeup all in one and that they use ingredients like organic beeswax, organic coconut oil, extracts, and essential oils. - 00:47–00:57 The woman states that you don't have to worry about them using toxic ingredients that are messing with your hormones and actually contributing to your face showing signs of aging. - 00:57–01:01 She claims that this brand has checked all the boxes and that it's beautiful. - 01:01–01:06 The woman applies lip color with the stick and says that the ingredients are ones that she trusts, and she would let her daughter use them. - 01:06–01:09 The woman states that if you're looking for a clean brand that works, OGEE might be your jam.

# Ad summary The ad promotes an organic makeup set, emphasizing its ease of use, non-toxic ingredients, and long-lasting quality. A woman demonstrates the application process in her bathroom, highlighting the convenience and natural look achieved with the product. She also stresses the value proposition of the set currently being on sale for an affordable price. # Brand positioning This brand promotes simplicity in the makeup routine, offering a non-toxic organic product for an easy natural look. It pushes against the norm of using makeup with chemicals and unknown ingredients and presents itself as a long lasting product, aligning with a lifestyle that values natural ingredients and time saving solutions. The brand has both functional and emotional brand positioning; simple to use and trustworthy. # Product The product featured is an organic makeup set designed for everyday use. It includes a cream based bronzer, blush, and highlighter in stick form, and are packaged in white containers with gold accents. The makeup is easy to apply and gives a natural finish. The makeup is meant for daily use for all skin types, and uses organic non-toxic makeup components, in contrast with competitor products that contain chemicals and ingredients that are hard to read or understand. The set is long-lasting and saves time while giving the user a no-makeup makeup look. # Visual style The ad has a UGC feel, shot in a brightly lit home bathroom with natural lighting. The editing consists of static shots and quick cuts, which support the tone of the ad. The pacing is consistent and conversational, with cuts timed to natural pauses in speech. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link will be provided below # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman with a black towel wrapped around her head demonstrates makeup application using the product. The message is that the makeup palette provides everything needed in one swipe for easy application. - 00:04–00:07 00:04–00:07 She holds two product sticks and states that the products are organic and non-toxic, addressing health concerns regarding conventional makeup. - 00:07–00:11 00:07–00:11 She shares that she has been using the makeup for three years and doesn’t use anything else, providing a testimonial about long-term satisfaction and product exclusivity. - 00:11–00:19 00:11–00:19 She explains why she doesn’t use other makeup with chemicals, emphasizing her preference for products with transparent ingredients. - 00:20–00:23 00:20–00:23 She holds up three of the product sticks and describes the colors available in the set, expanding on the product options. - 00:23–00:28 00:23–00:28 The woman shares her satisfaction, repeating that the whole makeup set is a dream, explaining that the formula is creamy and beautiful, further reinforcing the product’s high quality and positive user experience. - 00:28–00:42 00:28–00:42 The woman explains how she's literally in heaven because she puts it on every single day because it is beautiful and that it takes her just a few minutes to complete her makeup routine. The simple fact that she uses it every single day, and avoids make up products with chemicals gives her an increased confidence in using and promoting the product. - 00:42–00:52 00:42–00:52 The woman reiterates her previous claim about the beauty of the makeup product, and then repeats what she previously stated at the beginning of the ad; claiming it's organic and is everything she needs in a makeup product in a single swipe. She also mentions that this makes the application very easy. - 00:52–01:12 00:52–01:12 The woman repeats herself for a third time, going over all the products included in the make up set, and their application. She makes another claim that this is all you need, and claims that it's all organic. - 01:12–01:17 01:12–01:17 The woman claims the products aren't too expensive, and then repeats the product name and claims for a final time to really drive them home. - 01:17–02:05 01:17–02:05 The woman, for a 5th time, goes through the makeup product and claims all that it contains and doesn't contain, and drives in one final sales pitch about how easy and beautiful the product is. - 02:06–02:09 02:06–02:09 The woman holds the products in her hand and claims she's ready to go. - 02:09–02:17 02:09–02:17 The woman claims she doesn't even need foundation and that she feels like she has glass skin. - 02:17–02:24 02:17–02:24 The woman claims that it only took her a few minutes to do her makeup and points out that the makeup products are on sale. - 02:24–02:27 02:24–02:27 The woman claims that the makeup products that cost her an arm and a leg are now so inexpensive on TikTok and tells the audience that the link will be provided below. - 02:27–02:44 02:27–02:44 The woman claims again that she has had the products for a few years and reiterates that because she has had them for so long, that it's a simple fact that can verify the effectiveness of the products. The video ends by pointing out how great her makeup looks, thanks to the product.

# Ad summary The ad features a creator demonstrating how to apply Ogee tinted serum. She speaks about her skin concerns and preference for clean beauty products that feel weightless. She showcases the product and brush, applies makeup on camera while discussing the ingredients and how Ogee leaves her skin looking dewy and radiant. She mentions that its travel-friendly and expresses trust in the brand, while further applying other Ogee products to complete the makeup. # Brand positioning Ogee presents itself as a luxury beauty brand that prioritizes clean, high-quality ingredients and skincare benefits in their makeup products. The brand aims to occupy a space in the consumer's mind as a provider of transparent, trustworthy products that not only enhance appearance but also nourish and improve skin health. It aligns with values of health-consciousness, skincare-first approach, and a desire for a natural, "no-makeup makeup" look, promoting a lifestyle that emphasizes both inner and outer well-being. Ogee goes against the norm of traditional makeup brands that often prioritize coverage and color over skin benefits, ignoring harsh chemicals. Their products come in minimalist, elegant packaging, signaling a high-end, luxurious feel. # Product Ogee's Complexion Perfecting Tinted Serum is a lightweight makeup product designed to provide coverage while nourishing the skin. According to the ad, this product is for anyone who desires a "no-makeup makeup look" but needs a little coverage for discoloration or redness. The featured product claims to go on smoothly, feeling like another serum on the skin rather than heavy makeup. It contains ingredients such as jojoba oil to plump and nourish the skin, and Vitamin C to fight signs of sun damage and aging. A USP is its weightless feel and ability to add a healthy glow. Ogee makeup brushes are presented to pair with the product. The products combat the common barrier of makeup feeling heavy or cakey, while emphasizing clean ingredients, long-lasting use, luxurious feel, and travel-friendly design. # Visual style The ad has a polished, natural aesthetic, resembling UGC content. The lighting is soft and diffused, creating a dewy complexion. The editing style is simple, using mainly static shots and smooth transitions, with a medium pace that allows the creator's message to be clearly conveyed. The overall production quality leans towards a hybrid approach, combining the authenticity of UGC with the polished look of a commercial. The ad remains consistently well-lit, with diffused lighting that emphasizes the skin's texture and dewy appearance, enhancing the natural aesthetic. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 00:00–00:13 The creator begins by asking if anyone else feels like they look worse with foundation, then states that she loves a no-makeup makeup look but needs coverage for discoloration and wants her skin to feel glowy. This is intended to establish relatability with the audience by voicing a common frustration with traditional foundation and setting up the problem the product will solve. It's told from the perspective of a customer expressing a personal desire for better makeup. - 00:13–00:19 00:13–00:19 The creator then introduces Ogee’s Complexion Perfecting Tinted Serum as her solution. The intention is to position the product as a go-to for achieving the desired look and addressing the previously stated problem. It's delivered from the brand's perspective through the voice of a customer showcasing the product. - 00:19–00:45 00:19–00:45 The creator demonstrates the application of the tinted serum, describing how smoothly it goes on and that it feels like another serum on the skin. This conveys the product's texture and ease of use, emphasizing its weightless feel. The perspective is from a customer demonstrating product usage and highlighting the benefits. - 00:45–01:07 00:45–01:07 She explains the importance of clean products to her, listing ingredients like jojoba oil and Vitamin C, emphasizing that the product fights signs of sun damage and aging. This reinforces the brand's values and highlights the skincare benefits of the product, again from the customer’s perspective. - 01:07–01:11 01:07–01:11 She repeats that it feels like nothing on the skin and leaves a nice, glowy finish. This reiterates the key benefits and the desired outcome. It's a customer testimonial. - 01:11–01:14 01:11–01:14 Responding to the application, the creator states that the tinted serum covers up any of her red spots and the glow is amazing, showcasing a close up of the product on the face. This is designed to show the immediate effect of the serum and show what problem it solves through her tone and appearance. It's a customer demonstrating a personal experience. - 01:15–01:32 01:15–01:32 She highlights that she talks about Ogee a lot because she truly believes in their products and loves how transparent and clean they are, saying that they're as clean as they say they are, while applying other Ogee face makeup products on camera. This is designed to solidify trust in the brand by emphasizing transparency and integrity. The customer testimonial adds credibility. - 01:32–01:42 01:32–01:42 She mentions that she only takes Ogee sticks and mascara when she travels. This establishes the product as an essential, travel-friendly beauty item. The creator expresses the convenience of the Ogee products when she travels by showing her other Ogee products being applied to her face. This is from the customer's perspective, adding convenience and ease of use as a core benefit. - 01:42–01:59 01:42–01:59 She says that they leave her feeling more youthful, bounced, glowy, and more like herself but more fresh, expressing that that's what they're all reaching for anyways, while finishing the look. This promotes the product's ability to enhance natural beauty and achieve a youthful, radiant look. This reinforces the desired outcome from the perspective of a customer.

# Ad summary An ad for OGEE's Crystal Contour Collection featuring the lowest price ever. # Brand positioning OGEE is presented as a luxury brand within the beauty and cosmetics industry. The brand’s aesthetic is clean and minimal. It focuses on a natural and organic approach to beauty, reflected in the simple, high-quality packaging and the neutral color palette used in the ad. The brand's positioning appears to be a blend of accessible luxury and natural beauty, appealing to consumers who seek both high-end products and eco-conscious values. # Product The advertised product is the Crystal Contour Collection, a set of makeup sticks designed for contouring. Each stick features a different shade, as seen from the variety of colors presented in the image. They come in white tubes with a gold band near the top and the brand logo printed on the front of the tube. The collection is being promoted at a discounted price, highlighting its value and accessibility. The ad aims to overcome the price barrier that might prevent customers from purchasing the product. # Visual style The ad has a clean and minimalist aesthetic, with a focus on simplicity and elegance. The production quality appears to be high, with even lighting and crisp product photography. The overall design is uncluttered, drawing attention to the product and the offer. The typography is simple and legible, and the color palette is neutral, contributing to the sophisticated and upscale feel of the ad. This style may help the ad stand out in a busy feed by contrasting with more cluttered or visually noisy content. # Hooks Headline: The Crystal Contour Collection is now # Benefits - [object Object] # Features - [object Object] # Call to action AT THIS LINK # Point of view - [object Object] # Storyline - The ad opens with the brand name and a statement that they are offering the "LOWEST PRICE EVER", immediately grabbing attention with a special promotion. The intention is to entice viewers with the best possible deal, fostering a sense of urgency. This information is coming directly from the brand. - Next, the focal point shifts to the product itself: the Crystal Contour Collection. This beat clarifies exactly what is being offered at a reduced price, inviting the audience to consider purchasing. This announcement is coming directly from the brand. - The ad highlights the original and discounted prices, visually showcasing the significant savings available. This directly addresses a key barrier to purchase - cost - and positions the collection as a great deal. This is coming directly from the brand. - Finally, the ad ends with a clear instruction to click the provided link, guiding the viewer on how to take advantage of the offer. The intention is to make the purchasing process as smooth as possible. This is coming directly from the brand.

# Ad summary The ad features Ogee's Award Winning Contour Collection. It highlights the simplicity of achieving a contoured look with everything needed and nothing extra. An offer of $27 savings when purchasing as a set is promoted. # Brand positioning Ogee is presented as a brand focused on providing essential contouring products. The brand positions itself as offering everything you need and nothing you don't, suggesting a streamlined approach to beauty. There is an emphasis on simplicity and the elimination of unnecessary items, appealing to consumers who value efficiency and minimalism in their beauty routines. The brand is award winning, which implies quality and credibility. # Product The product being advertised is the Ogee Award Winning Contour Collection, which appears to be a set of three contour sticks. The sticks have a cylindrical shape with a white base and a gold applicator at the top. Each stick features a different shade for contouring. The ad promotes a simple approach to contouring, providing everything needed and nothing that is not needed. The offer mentions a savings of $27 when purchasing as a set. These are likely sold as part of a bundle or collection to ensure customers have a complete contouring solution. # Visual style The ad has a clean and minimalist visual style, focusing on the product within a neutral setting. The production quality appears to be high, with professional studio lighting and crisp focus on the product. The image employs a shallow depth of field, blurring the background to keep the focus on the foreground products. The composition is simple and balanced, with the product centered and the text integrated seamlessly. The use of white marble and gold accents enhances a sense of luxury and sophistication. The overall aesthetic is aligned with typical beauty brand marketing, emphasizing a clean and polished look. # Hooks Headline: Everything you need to contour. Nothing you don't. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating, “Everything you need to contour. Nothing you don't.” The intention is to present the contour collection as a streamlined and essential set, appealing to those who want simplicity in their beauty routine. The brand is telling the audience how they are the premier choice for contouring, offering all that is needed and nothing extraneous. - The ad encourages viewers to “Discover Ogee's Award Winning Contour Collection”. The intention is to encourage interest in the advertised product and highlight its acclaimed nature, which may increase the customer's confidence in the product. The brand promotes its product to highlight its unique attributes, creating a sense of urgency to explore the offering. - The ad shows a group of three product sticks with a "SAVE $27 when purchasing as a set" callout. The intention is to incentivize purchasing the entire set. The brand offers this promotion to make the purchase more enticing and provide an immediate value proposition for potential customers.

# Ad summary This ad features OGEE’s best-selling kit of the year. The ad features the products in the kit displayed on a marble surface. # Brand positioning OGEE is presented as a prestige beauty brand, implied through the use of high-quality product photography and elegant packaging. OGEE is positioned as a brand that emphasizes simple luxury and effective beauty solutions, as illustrated by the layout of the product kit. # Product The ad features OGEE’s best-selling kit, which is implied to be a set of makeup products. The ad presents the kit as a comprehensive beauty solution, making it worth buying for its perceived value and convenience. The kit includes multiple contour sticks, each featuring different shades. These shades come in tubes with gold accents. # Visual style The ad has a highly polished, studio-shot production quality, giving it a luxurious feel. The visual motif is clean and minimalist, highlighting the product against the marble background. The image treatment includes soft lighting and subtle color grading to enhance the elegance of the products. This creates a visually appealing and professional look that aims to capture attention in a platform feed. # Hooks Headline: BEST SELLING KIT OF THE YEAR # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a showcase of the OGEE’s product kit, presenting an elegant view of the products. This is from the brand’s perspective to catch the viewer’s attention with a high-quality visual of the products they're offering. - The ad transitions to showing individual tubes outside the product box, highlighting the product's features and benefits. This is from the brand’s perspective to emphasize the quality and value of the product being advertised. - The ad concludes with a text overlay promoting the product as the “best selling kit of the year,” with free shipping and free returns. This is from the brand's perspective, solidifying the product's desirability and appealing to the viewer by removing the risk of purchase.

# Ad summary This ad showcases the OGEE skincare stick product line in the bronze, highlight, and blush product offerings. The ad features the tagline "New year, new routine. And this is the easiest one yet." # Brand positioning OGEE is presented as a brand focused on providing an effortless and luxurious approach to beauty and skincare. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, simplified routines that enhance natural beauty. OGEE aligns with values of ease, elegance, and natural enhancement, promoting a lifestyle of simple luxury. The brand seems to push against the complicated, multi-step routines often associated with traditional beauty brands. Positioning is both functional, offering simplicity and ease of use, and emotional, promoting confidence and effortless beauty. # Product OGEE offers a range of stick-format skincare products, including a bronzer, highlighter, and blush. The products come in sleek, white cylindrical packaging with gold accents and feature the brand's name vertically printed on the side. The bronzer is designed to add warmth and definition to the skin. The highlighter adds luminosity to the high points of the face. The blush adds a touch of color to the cheeks. These products are designed for anyone seeking a simplified makeup routine that delivers a naturally enhanced look. The language in the ad emphasizes ease of use, addressing the purchase barrier of complicated or time-consuming beauty routines. The products are designed for daily use to create a simple beauty routine. # Visual style The ad has a polished, studio-shot production quality with a focus on highlighting the product's luxurious aesthetic. The visual motif includes clean product shots against a sparkly backdrop. The image treatment includes bright, even lighting. The typography integration is clean and legible. The ad aims for a high-design feel that is still scannable in-feed. # Hooks Headline: New year, new routine. And this is the easiest one yet. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The brand introduces the OGEE product line, showcasing the bronzer, highlighter, and blush sticks as part of a new year, new routine theme. The intention is to present the products as a solution for those looking to simplify their beauty regimen as the new year begins. The audience experiences this introduction from the brand's perspective. - The brand emphasizes that this routine is the "easiest one yet," reinforcing the concept of effortless beauty. The intent is to draw the consumer in by highlighting how simple it is to use the OGEE product line. This moment is presented from the brand's perspective, promising convenience and ease of use.

# Ad summary This ad promotes the Crystal Contour Collection, highlighting its current lowest price ever. The ad features a woman demonstrating how to apply the contour sticks and blend them in with a brush. # Brand positioning The brand is positioned as accessible luxury, offering crystal-infused beauty products. It aligns with a modern, polished aesthetic, emphasizing effortless beauty enhancement. The brand distinguishes itself by combining skincare benefits (crystals) with makeup, appealing to consumers looking for both aesthetic improvement and holistic wellness. The brand appears to ignore the functional or price competition in the mass market and focuses on unique ingredients. # Product The Crystal Contour Collection consists of contour sticks infused with crystals, designed to enhance and sculpt facial features. Each stick is packaged in a white tube with a twist-up mechanism. The collection includes multiple shades that function as blush, bronzer, and highlighter. The products are for individuals seeking an easy-to-apply, blendable contouring solution that provides both color and a radiant finish. The ad addresses the purchase barrier of price by offering the product at its "LOWEST PRICE EVER" of $63, reduced from $126. The creamy formula and easy application suggest a focus on user-friendliness and convenience. # Visual style The ad has a polished, commercial aesthetic. The editing style features quick cuts between the application and blending steps, timed to the beat of the music. Production quality is high, with clear lighting and focus. The video maintains a consistent pacing of quick cuts to match the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing the Crystal Contour Collection while a song plays in the background. - 00:01–00:03 00:01–00:03: The woman applies contour to her cheekbone. This is happening from the customer's perspective because she's demonstrating it herself while the music continues. - 00:03–00:05 00:03–00:05: She blends the contour with a makeup brush. The perspective remains with the customer, showing the ease of blending for a natural look. - 00:06–00:07 00:06–00:07: The woman then applies blush and blends it. - 00:07–00:09 00:07–00:09: The woman then applies more blush to her face and blends it. - 00:09–00:12 00:09–00:12: The finished look is shown. The music continues to play, emphasizing the final result.

# Ad summary A UGC-style ad demonstrating a multi-step makeup application process using cream-based products in stick form. # Brand positioning The brand GOOP is presented as a purveyor of makeup designed for easy, on-the-go application. The ad implies that the brand aims to simplify the makeup routine by offering color cosmetics in stick format, enabling quick and effortless application with minimal tools. The brand seems to value convenience and portability, catering to those who prioritize efficiency without sacrificing a polished look. There is no explicit claim, but the ad suggests that GOOP products are for people who want to enhance their natural beauty, but do not want to spend too much time applying makeup. # Product The ad features a range of GOOP cream-based makeup products designed for quick and easy application. The line is presented in white stick components, for on-the-go use. The components include a bronzer for contouring, a blush for adding color to the cheeks, and a highlighter for brightening the face. The products can be applied directly to the face and blended with a makeup brush or fingers. The ad emphasizes the convenience and portability of these products, suggesting they are ideal for achieving a polished makeup look without spending a lot of time. # Visual style The ad has a natural and unfiltered aesthetic with soft lighting. The production quality appears to be UGC-style with static shots. The overall aesthetic suggests an accessible and authentic tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The video opens with a woman applying dark cream makeup in distinct stripes on her cheekbones, nose, forehead, and neck. The intention is to demonstrate the application of the contouring product from the GOOP line, showcasing how it can be directly applied to the skin. - 00:06–00:15 00:06–00:15 She then uses a makeup brush to blend the product into her skin. This beat conveys the blending process, highlighting the importance of proper blending for a natural-looking contour. - 00:15–00:20 00:15–00:20 The woman applies bright pink cream makeup to her cheeks and lips. This beat is intended to demonstrate the application of the blush from the GOOP line. - 00:20–00:29 00:20–00:29 She blends the blush into her skin using a makeup brush. This beat conveys the blending process, highlighting the importance of proper blending for a natural-looking application. - 00:29–00:35 00:29–00:35 The woman applies a light cream makeup under her eyes and blends it with her fingers. The intention is to demonstrate the application of the highlighting product from the GOOP line, showcasing how it can be directly applied to the skin. - 00:35–00:46 00:35–00:46 She removes her hair clips, styles her hair, poses, and smiles to show off the final makeup look. The intention is to display the polished final look achieved using the GOOP makeup products. - 00:46–00:51 00:46–00:51 She holds up the makeup products and smiles at the camera. This final beat reinforces the ease of use and convenience of the GOOP makeup products.

# Ad summary This ad showcases the Ogee brand's Sculpted Face Sticks and Crystal Lip Luminizer, with a woman demonstrating how to apply them for a natural-looking, refreshed makeup look. # Brand positioning Ogee is presented as a brand focused on clean, organic skincare and makeup. The brand positions itself as a provider of high-quality, easy-to-use products designed for a modern, natural aesthetic. The brand promotes a lifestyle of effortless beauty, self-care, and confidence, appealing to consumers who value simplicity and efficacy in their beauty routines. The brand avoids overly complex routines and promotes multi-use products for a simplified beauty routine. # Product The ad features Ogee Sculpted Face Sticks, available in Copper, Rose Quartz, and Opal shades. These sticks are designed for contouring, adding blush, and highlighting, respectively. The sticks are presented as easy to apply directly to the skin and blend with a brush or fingers. The ad also features Ogee Crystal Lip Luminizer, a lip gloss in a berry shade that provides hydration and color, promising lips that are never wasted. The ad addresses the challenge of having limited time for makeup by showcasing how these products can quickly achieve a refreshed and luminous look. # Visual style The ad has a polished, natural look, typical of UGC content created by influencers. It is well-lit with natural lighting, creating a soft, flattering effect. The editing is simple and focuses on showcasing the product application and results. The pacing is relaxed and follows the rhythm of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator starts by stating her intention to give her face a little refresh. - 00:02–00:07 00:02–00:07 She begins contouring using the Ogee Sculpted Face Stick in Copper, applying it to her cheeks, forehead, nose, and jawline. - 00:07–00:17 00:07–00:17 She blends the contour with a brush, smoothing it into her skin for a natural look. - 00:17–00:22 00:17–00:22 The creator applies the Ogee Sculpted Face Stick in Rose Quartz to her cheeks. - 00:22–00:30 00:22–00:30 She blends the blush with a brush for a pop of color. - 00:30–00:37 00:30–00:37 The creator applies the Ogee Sculpted Face Stick in Opal to her cheeks, brow bones, and nose. - 00:37–00:43 00:37–00:43 She blends the highlighter using her finger. - 00:43–00:54 00:43–00:54 She continues blending the highlighter with her finger, emphasizing the ease of application. - 00:54–01:13 00:54–01:13 The creator applies the Ogee Crystal Lip Luminizer in a berry shade to her lips, adding color and hydration to her makeup look. - 01:13–01:23 01:13–01:23 The creator poses and gives a final look, showing off the completed, refreshed makeup achieved with Ogee products.

# Ad summary This ad promotes the Ogee Crystal Contour Collection, highlighting its 3-step contour, blush, and highlighter sticks. It emphasizes the product's ease of use (swipe, blend, done), skincare benefits (88% skincare), and versatility for use with or without foundation. The ad includes a limited-time offer of 50% off with a discount code. # Brand positioning Ogee Luxury Organics is presented as an iconic, clean beauty brand focused on products that are easy to use and beneficial for the skin. The brand positions itself in the luxury space through its packaging, with a focus on making customers feel beautiful inside and out with every wear. It differentiates itself by emphasizing skincare benefits, implying a hybrid approach where makeup nourishes the skin, setting it apart from purely cosmetic brands. # Product The Ogee Crystal Contour Collection is a 3-step makeup set designed to contour, add blush, and highlight the face. The set includes three sticks for contouring, blush (Rose Quartz), and highlighting (Opal). Each stick is formulated with 88% skincare ingredients, providing nourishment while enhancing appearance. The products are presented as easy to use: users can swipe, blend, and be done. They create a natural radiant finish and can be used with or without foundation. The ad notes that the original shades are getting a color upgrade, creating urgency to purchase the current collection at 50% off. # Visual style The ad has a polished UGC feel, balancing high production quality with the authenticity of user-generated content. It features a mix of static shots and quick cuts, with smooth transitions that keep a consistent pace. Natural lighting creates a soft, flattering look. Product actions and cuts are timed to align with voiceover lines, enhancing clarity and engagement. The overall aesthetic conveys luxury and sophistication. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Use code ICON50 at ogee.com through May 10th. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The creator addresses the viewer, teasing that the most iconic clean beauty collection she owns is about to change forever and is now 50% off, creating curiosity and a sense of urgency. - 00:06–00:10 00:06–00:10: A close-up shot shows the Ogee Crystal Contour Collection’s packaging and components inside, visually introducing the product being promoted. - 00:11–00:16 00:11–00:16: The creator holds up the three sticks (contour, blush, highlighter), identifying each and describing their function. This clarifies the product's contents and benefits. - 00:17–00:22 00:17–00:22: She reiterates the ease of use (swipe, blend, done) and emphasizes that the sticks are 88% skincare, so your skin is being nourished every time you wear it. This focuses on benefits by explaining ease of use and skincare benefits. - 00:22–00:32 00:22–00:32: A makeup demonstration shows the application of contour, blush, and highlighter on the face. This shows the user how to apply the product. - 00:32–00:35 00:32–00:35: The creator highlights the product's versatility, noting that it works beautifully with or without foundation, expanding its appeal to a wider range of makeup users. - 00:35–00:44 00:35–00:44: She shows more application of all three sticks, stating that every time I put this on, I feel beautiful from the inside out. This builds trust by emphasizing the personal positive experience and emotional benefit. - 00:44–00:47 00:44–00:47: The creator tells the user to Use code ICON50 at ogee.com through May 10th. This provides viewers with a specific, actionable CTA. - 00:47–00:50 00:47–00:50: The creator states If you’ve been curious about Ogee, this is your moment. This reinforces the offer and encourages purchase.

# Ad summary The ad showcases a trio of Ogee makeup sticks (bronzer, blush, and highlighter) and questions why organic makeup finally makes sense. # Brand positioning Ogee is presented as an organic makeup brand focused on providing high-quality, natural products. The brand aims to occupy a space in the consumer's mind as a provider of effective, organic makeup. The clean, minimalist packaging and the focus on natural ingredients suggest a brand that values simplicity and purity, aligning with a lifestyle that prioritizes health and wellness. It may push against the norm of using synthetic ingredients commonly found in traditional makeup brands by positioning itself as a natural alternative. The brand positioning seems functional by providing organic products. # Product The ad features three Ogee makeup sticks: bronzer, blush, and highlighter. Each stick consists of a solid color balm in the corresponding makeup shade. The bronzer is a brown shade, the blush is a rose shade, and the highlighter is a light shade. The products come in white tubes with gold accents. The ad suggests the convenience and ease of use with the stick format, which are suitable for on-the-go application. The focus on 'organic makeup' addresses a potential purchase barrier for customers concerned about the ingredients in their makeup. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot with soft, diffused lighting. The visual motif is a simple product showcase on a plain background. The image treatment includes background removal and color grading to enhance the product's tones. The overall style feels modern and high-design, with an emphasis on scannability in-feed. # Hooks Headline: Why organic makeup finally makes sense # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline 'Why organic makeup finally makes sense,' which piques the viewer's interest and invites them to consider the benefits of organic makeup. The intent is to introduce the concept and prompt further consideration from the viewer's perspective. - The shot focuses on a lineup of the product itself. The intention is to visually highlight the different product offerings (bronzer, blush, and highlighter) and display the format, with the brand informing the audience of the available options. - Each product is labeled in a minimal font. The intention is to provide clear identification of each product and to show the available range of products, with the product informing the audience of the product names.

# Ad summary A woman with minimal makeup demonstrates how to apply makeup sticks for contouring, bronzing, and highlighting to her face and nose, then blends with a brush or her finger. # Brand positioning The brand is presented as a simple solution for makeup application, especially for those who may not have advanced skills. It positions itself as effortless and easy to use for creating a complete contoured makeup look with minimal effort. The brand seems to be focused on a functional and simple approach, appealing to individuals who want to enhance their features without complexity. # Product The product featured is a set of makeup sticks designed for contouring, bronzing, and highlighting. These come in cylindrical tubes with white bodies and gold accents. The makeup inside each stick is a solid formula that glides onto the skin directly from the tube. The contour stick is a dark brown color, the bronzer stick is a lighter shade of brown, and the highlighter stick is a light, reflective shade. The ad implies that the product is designed for easy and effortless application, even for individuals who don't know how to contour. The ad focuses on the worth of trying or buying this product by highlighting its ease of use and simple application process for a professionally contoured look. # Visual style The ad has a UGC feel, filmed in a bathroom with natural lighting. The editing is simple with direct cuts between shots of the woman applying the makeup. The cuts are timed to the music beats. The production quality is casual and is intended to feel relatable and authentic, appealing to an audience that uses social media platforms like TikTok and Instagram. The cuts are timed to the beat of the music. The pacing is moderate. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman applies a brown contour makeup stick under her cheekbone and along her hairline. - 00:02–00:04 00:02–00:04 She applies the contour stick along both sides of her nose, then draws a line with the stick under her chin. This segment introduces the contour product and shows a range of application points. It’s from the customer’s POV, aiming to demonstrate how to use the stick on various parts of the face. - 00:04–00:06 00:04–00:06 The woman applies a pinkish-red blush stick to her cheek, responding to the prior contour product demonstration. - 00:06–00:13 00:06–00:13 She uses a makeup brush to blend the contour on her cheek, hairline and nose, responding to the makeup application, showing the blending process. - 00:13–00:15 00:13–00:15 She applies the highlight stick to her eyebrow, then responds to this with a finger to blend the highlighter onto her face. - 00:15–00:20 00:15–00:20 The woman holds up the contour, blush and highlight sticks to the camera to finish the look and review the full product line.