How MoonBrew Advertises on Meta

# Ad summary This ad uses before-and-after visuals and on-screen text to promote Moonbrew Sleep + Vitamin Gummies. The ad highlights potential health benefits like improved sleep, mood, and stress reduction using ingredients like magnesium, tart cherry, apigenin, and L-theanine. # Brand positioning Moonbrew is presented as a provider of gummy supplements intended to support sleep and overall well-being. The brand emphasizes the use of magnesium, vitamins, and minerals, positioning itself as a source for natural and effective solutions. The brand's visuals include a cartoon astronaut lounging on a moon, suggesting a playful and relaxed approach to wellness. # Product Moonbrew Sleep + Vitamin Gummies are strawberry-flavored gummy supplements designed to promote better sleep, mood, recovery, and stress reduction. Each single-serving pack includes magnesium glycinate, tart cherry, apigenin, L-theanine, and 8 vitamins and minerals. According to the packaging, the gummies are melatonin-free and made with real fruit. The ad shows the gummies being consumed before bed and emphasizes the benefits of quality sleep every night. # Visual style The ad utilizes a clean, direct style with a combination of medical illustration, product shots, and on-screen text. The editing is straightforward with static shots and smooth transitions. The production quality is polished, maintaining a consistent brand aesthetic. The pacing is moderate, allowing viewers to easily read on-screen text and understand the product's benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with an image of legs with cankles, implying puffiness and bloating. - 00:00–00:05 Text overlay lists health issues such as puffy ankles, bloating, waking up puffy, and constant cravings as symptoms caused by cortisol. This sets up a problem related to cortisol levels in the body. - 00:05–00:15 The ad transitions to introduce Moonbrew Sleep + Vitamin Gummies as a solution for a 15-day cortisol cleanse. This marks the introduction of the product as the solution to the problem presented earlier. - 00:13–00:17 The ad shows single-serving packs containing Moonbrew gummies being opened. This showcases the convenient packaging and ease of use. - 00:17–00:26 The ad shows a stack of gummies and lists benefits such as melatonin-free, overall mood, deep sleep, recovery, and stress reduction. This reinforces the benefits of the product, providing viewers with reasons to try it.

# Ad summary This ad promotes Moonbrew Sleep + Vitamin Gummies, advertising a flash sale and offering a 20% discount with a subscription. The ad highlights the gummies' ingredients like magnesium and adaptogens, and suggests they help you fall asleep quickly. # Brand positioning Moonbrew is presented as a provider of sleep-enhancing gummy vitamins with a focus on natural ingredients. The brand emphasizes quality sleep, with a playful yet scientific visual style. They position themselves as a solution for people who want to fall asleep quickly and easily without relying on traditional sleep aids. Moonbrew aligns with a health-conscious lifestyle, focusing on providing essential vitamins and natural ingredients to promote a restful night's sleep. # Product Moonbrew Sleep + Vitamin Gummies are strawberry-flavored gummy supplements designed to help users fall asleep more easily. Each bag contains 25 servings, with a recommended dose of four gummies before bed. The gummies are melatonin-free and made with magnesium, containing two forms of magnesium, L-theanine, and 1800mg of adaptogens. The product is advertised as a way to achieve quality sleep every night and wake up refreshed. The gummies are positioned as an effective and natural alternative to traditional sleep aids. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and handheld camera work. Editing is minimal, with mostly static shots and simple transitions. The production quality is consistent with user-generated content, which helps convey authenticity and approachability. The pacing is moderate, with cuts timed to emphasize product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check them out. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator states that the flash sale is your sign to purchase gummies. - 00:02–00:06 The creator states that these gummies are on a flash sale right now and are super cheap. - 00:07–00:08 The creator states that the bag comes with 25 servings. - 00:09–00:11 The creator states that taking just four gummies each night will make you fall asleep fast. - 00:11–00:17 The creator states that the gummies have two forms of magnesium, L-Theanine and 1800 mg of adaptogens. - 00:17–00:19 The creator says that Moonbrew gummies are the best thing to take before bed. - 00:19–00:25 The creator encourages the viewer to stock up on the gummies because they won't be on sale like this again.

# Ad summary The ad is for a cortisol cleanser in gummy form that takes effect over time. It starts with reducing cortisol and inflammation for deeper sleep in 1 hour, then de-puffing the face and slimming the belly in 7 days, and then eliminating migraines in 15 days. # Brand positioning This brand is presented as a provider of convenient gummy supplements aimed at holistic wellness. It promotes a lifestyle centered around improved sleep, reduced inflammation, and better metabolism. The brand uses straightforward claims with specific timelines, suggesting a functional and results-oriented approach that prioritizes tangible health benefits over abstract emotional appeals. The brand positions itself as a provider of convenient wellness solutions through gummy supplements, targeting consumers looking for an easy way to manage stress and improve overall health. # Product The product is a cortisol cleanser in gummy form, intended to reduce cortisol levels and inflammation, therefore improving sleep, de-puffing the face, slimming the belly, and eliminating migraines. The gummies contain magnesium and 1878mg of adaptogens. The product is for people who want to control their cortisol levels, reduce inflammation, improve metabolism, and achieve better sleep, a slimmer face and belly, and freedom from migraines. The ad claims that the product works quickly: in 1 hour, it lowers cortisol and inflammation for deeper sleep; in 7 days, the face de-puffs, the belly slims, and eye bags fade; and in 15 days, migraines or cortisol face disappears, metabolism improves, and appetite control is achieved. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean design. The visual motif is a timeline, with text that highlights the product's benefits over time. The image treatment includes color grading to create a consistent purple tone, and lighting effects to emphasize the gummies. The typography is large and bold. The overall style is clean and informative. # Hooks Headline: CORTISOL-CLEANSER # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the product's initial impact, promising reduced cortisol and inflammation within one hour, leading to deeper sleep. The brand is telling the audience about the speed and effectiveness of the product's initial benefits, highlighting a quick solution to cortisol-related sleep issues. - The story progresses to the 7-day mark, where the ad claims the product leads to visible physical improvements such as a de-puffed face, a slimming belly, and reduced eye bags, which are noticeable to others. From the customer's point of view, this shows how the product enhances physical appearance within a week. - The narrative concludes with the long-term benefits after 15 days, claiming the product eliminates migraines and cortisol face, improves metabolism, and controls appetite. From the customer's point of view, this reinforces the product as a comprehensive solution for cortisol-related health issues, indicating lasting wellness and control over physical health.

# Ad summary This image ad promotes Moonbrew Hot Cocoa as a magnesium sleep aid. It features a limited-time offer of 20% off using the code MARCH20, emphasizing its adaptogen blend and benefits for lowering cortisol and improving sleep. # Brand positioning Moonbrew is positioned as a provider of functional beverages, specifically a magnesium sleep aid in the form of hot cocoa. The brand combines the comforting ritual of a nighttime drink with scientifically-backed ingredients to enhance sleep quality. By offering a product like hot cocoa, Moonbrew differentiates itself from traditional sleep supplements (like pills or gummies), promoting an emotional sense of relaxation and well-being alongside functional benefits. It targets consumers seeking a tasty and convenient way to improve their sleep routine without sacrificing enjoyment. # Product Moonbrew Hot Cocoa is advertised as a magnesium sleep aid, formulated to help lower cortisol levels and improve sleep. The product contains 1180mg of an adaptogen blend and includes two forms of magnesium. It comes in a purple tub with (on-package label text) 'NET WT 4.56 OZ (141G)'. The ad aims to address the purchase barrier of sleep aids not tasting great by offering a flavored hot cocoa. The product is presented as a comforting, convenient solution for those seeking better sleep, combining the functional benefits of a supplement with the enjoyable experience of a familiar beverage. # Visual style The ad features a product-focused visual style, utilizing warm brown tones and soft lighting to create a cozy and inviting atmosphere. The image employs a flat lay arrangement with scattered chocolate chunks, giving it a casual yet appealing aesthetic. The overall impression is clean and polished, aiming to highlight the product's features while maintaining a comforting and indulgent vibe. # Hooks Headline: ONCE IT SELLS OUT IT'S GONE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase “Once it sells out, it’s gone,” creating a sense of urgency and scarcity to encourage immediate action. This is from the brand’s perspective, highlighting the limited-time availability of the product. - The ad then calls out key features like '1180mg Adaptogen Blend' and '2 Forms of Magnesium' to showcase the product's unique formulation. This is communicated from the brand's perspective, emphasizing the science-backed ingredients. - Benefits of the hot cocoa are described as 'Lower Cortisol Sleep Better,' to highlight the direct positive impact on sleep quality. This message is from the brand's perspective, illustrating what the consumer can expect to achieve by using the product. - The ad presents a visual of a mug filled with hot cocoa, topped with marshmallows and chocolate drizzle, alongside the product container to create a sense of comfort and familiarity. This is from the brand's perspective, showing the pleasant experience of consuming the sleep aid. - The ad then emphasizes a limited-time offer: '20% OFF WITH MARCH20', again driving a sense of urgency and encouraging immediate purchase. This is from the brand's perspective to incentivize sales.

# Ad summary This image ad showcases the brand's popular cortisol cleanse gummies. It highlights the ingredients and key benefits, such as lowering cortisol and improving sleep. A discount is also offered. # Brand positioning This brand aims to occupy the space of providing natural supplements that address modern health concerns, positioning itself as a wellness solution for stress and sleep. The brand promotes a lifestyle of self-care and holistic health, aligning with values of natural ingredients and effective solutions. Rather than focusing solely on traditional approaches to wellness, it emphasizes addressing specific issues like cortisol levels, suggesting a modern, targeted approach to health. The brand's positioning is both functional (addressing cortisol levels) and emotional (promoting better sleep and overall well-being), making it appealing to consumers seeking tangible health benefits and emotional comfort. # Product The advertised product is a cortisol cleanse gummy supplement designed to lower cortisol levels and improve sleep quality. It is presented as a gummy format with a calming blend that contains 1,878mg per serving and incorporates two forms of magnesium. The product aims to offer a convenient and palatable way to manage stress and enhance sleep. The cortisol cleanse gummies are for individuals seeking to reduce cortisol and improve sleep. The advertisement addresses potential purchase barriers by emphasizing the effectiveness and convenience of the gummy format, making it appealing to those who may be hesitant to try traditional supplement forms. # Visual style The ad has a polished, studio-shot production quality with a clean and vibrant aesthetic. The visual motifs include a focus on product features and ingredients, with a simple layout. The image treatment features bright lighting and a subtle color grade that enhances the purple background. The typography is bold and modern, ensuring the text stands out and is easily scannable. # Hooks Headline: THE VIRAL CORTISOL CLEANSE IS ON SALE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that the viral cortisol cleanse is on sale. The intention is to grab attention by highlighting the popularity of the product and its current promotional offer. This part of the story is told from the brand's perspective. - Next, the ad highlights key features of the product, such as the 1,878mg calming blend, two forms of magnesium, and its ability to lower cortisol and improve sleep. The purpose is to educate potential customers about the benefits of the product. This part of the story is told from the brand's perspective. - The ad concludes with a 20% off offer using the code MARCH20. The goal is to incentivize immediate purchase by providing a discount. This part of the story is told from the brand's perspective.

# Ad summary This ad for Moonbrew features a person in a cartoon setting describing a dream they had after using Moonbrew. In the dream, they are riding a bike that flies over neighborhoods, waving at people. They note that the weirdest part was that there was traffic in the sky, and they had a pigeon yell at them for not using their turn signal. # Brand positioning Moonbrew is presented as "The Sleep Treat Company", positioning itself as a fun and whimsical approach to sleep aids. The ad's dreamlike, cartoonish aesthetic aligns with the brand's tone, suggesting a lighthearted and enjoyable experience to improve sleep. By sharing customer dream submissions, the brand promotes creativity and connects with a user base that values unique, imaginative content. Moonbrew clearly differentiates itself from traditional sleep brands by embracing an emotional and fantastical approach rather than focusing solely on functional or medicalized language. # Product Moonbrew is presented as a product that helps the user to have fun and unique dreams. The product is shown as purple packaging with white lettering on the basket of the bike. The product is not described any further. # Visual style The ad has a cartoon aesthetic with a pastel color palette. The editing has consistent cuts that keep the same cartoon character at the focus. The ad feels like a hybrid of a commercial and UGC due to the high quality but casual narrative approach. The pacing is consistent throughout the ad, with cuts timed to the spoken audio. # Benefits - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 The scene opens in a cartoon world with cartoon houses as a person rides a bike. The person describes their favorite dream they had after using Moonbrew. - 00:04–00:11 The person shares the details of their dream - their bike could fly but only if they pedaled really dramatically. - 00:12–00:19 The person states that they were flying over neighborhoods and waving at people and the people waved back. - 00:20–00:23 The person says that the weirdest part was that there was traffic in the sky. - 00:23–00:26 The person says that a pigeon yelled at them for not using their turn signal.

# Ad summary This ad demonstrates the effectiveness of Moonbrew's magnesium gummies through a jello and magnesium mixing experiment. The ad shows how Moonbrew gummies are more effective and less clumpy than competitors. # Brand positioning Moonbrew is presented as a provider of sleep aids, specifically melatonin-free gummies that utilize magnesium for better sleep quality. The brand positions itself as a solution for those who experience interrupted sleep, puffy faces, and bloatedness. It emphasizes the efficacy of its magnesium glycinate and taurinate formula compared to cheaper, less effective magnesium oxide found in drugstore gummies. The brand aligns with a health-conscious lifestyle, focusing on the quality and bioavailability of its ingredients to promote restful sleep and overall well-being. Moonbrew challenges the norm of low-quality, over-the-counter sleep aids by offering a product with superior absorption and effectiveness. # Product The featured product is Moonbrew Sleep + Vitamin Gummies, marketed as a melatonin-free sleep aid made with magnesium. Each serving contains magnesium glycinate and taurinate, L-theanine, tart cherry, apigenin, over 1800mg of adaptogens, plus eight vitamins and minerals. These gummies are designed to promote calmness before bed and ensure quality sleep every night. The USPs emphasized are the high bioavailability of the magnesium glycinate and the blend of additional vitamins, minerals, and adaptogens that other magnesium gummies lack. The gummies are targeted toward individuals who have trouble sleeping and are looking for a healthier, more effective alternative to traditional sleep aids. A purchase barrier addressed is the ineffectiveness of other magnesium supplements, which the ad suggests are poorly absorbed by the body. # Visual style The ad has a casual, UGC feel with natural lighting and static shots. The editing style is straightforward, with clear demonstrations and minimal transitions. The production quality is a hybrid of UGC and polished commercial, lending authenticity to the message while maintaining a clear and visually appealing presentation. The pacing is consistent, with a moderate cut rate that allows viewers to follow the experiment and explanation easily. Audio-visual sync is present, with text and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:18 The creator presents two glasses and explains that they will be doing a demonstration to show the difference between Moonbrew's magnesium gummies and competitor's magnesium supplements. - 00:18–00:22 The creator reveals that the jello represents what happens to your gut when taking a magnesium supplement. - 00:22–00:28 On one side, the creator explains that they are pouring magnesium oxide, which they describe as a cheap form of magnesium used in many drugstore gummies. - 00:28–00:41 As a follow up to the previous point, the creator mixes the magnesium oxide into the jello and explains that nothing happens. They say that the magnesium oxide is still sitting on top and not breaking down. The creator says that this is exactly what is going to happen in your gut. They state that your body absorbs less than 4% of magnesium oxide, so you are just paying to pee it out. - 00:41–00:46 The creator states that they are now pouring magnesium glycinate, the most bioavailable form of magnesium, into the jello on the other side. - 00:46–00:56 The creator mixes the magnesium glycinate into the jello, noting that it is already getting absorbed quickly and turning into a liquid. They emphasize how fast this is being absorbed by the body. - 00:56–01:08 As a continuation of the demonstration, the creator pours the jello and magnesium glycinate mixture into a glass, describing it as a smooth, liquid texture. Then, the creator pours the jello and magnesium oxide mixture into a glass, describing it as slow and clumpy. The creator says that this is exactly why your magnesium isn't working. - 01:08–01:18 The creator shares their experience of taking magnesium supplements and states that they're now sleeping through the night every single night because they are taking real magnesium glycinate. - 01:18–01:33 The creator highlights the ingredients of Moonbrew magnesium gummies. - 01:33–01:44 The creator states that people should check their supplement bottle and if it says oxide, that's why it isn't working. The creator claims that this stuff is way more powerful while holding up Moonbrew's gummy supplements.

# Ad summary A young man films a video inside his car and uses a long handled metal serving spoon as a visual aid to list out the negative things impacting his body. He then shares that all those ailments are rooted in a deeper issue related to the junk food found in America. He then pivots to sharing MoonBrew Gummies which help to lower cortisol and fully relax the body, adding that new customers get 20% off plus free shipping. He warns that the gummies have sold out twice already and that customers should get them while they are on sale. # Brand positioning MoonBrew is a brand that focuses on wellness and sleep through the use of gummy supplements. The brand aims to occupy the space in the consumer's mind as a convenient and effective way to address deeper health issues like sleep, anxiety, and inflammation through natural and vitamin-rich ingredients. The brand promotes the values of taking care of your body and prioritizing sleep, aligning with a lifestyle of self-care and holistic wellness. MoonBrew pushes against category norms by addressing a range of physical and mental health concerns, unlike competitor behaviors that often focus on sleep-related benefits alone. The brand positioning is both functional, highlighting the gummies' ability to lower cortisol levels, as well as emotional, by promising a relaxed and rejuvenated feeling. # Product MoonBrew Sleep + Vitamin Gummies are strawberry-flavored gummy supplements designed to improve sleep and overall wellness. These gummies are formulated for individuals experiencing issues such as poor sleep quality, anxiety, and inflammation. They contain eight vitamins and minerals, 1,800mg of adaptogens, two forms of magnesium, and are made from 17 real fruits. The gummies feature magnesium glycinate and taurate to lower cortisol and relax the body. They include over nine superfoods like L-theanine for anxiety and inflammation and over eight plus vitamins and minerals in every single serving. USPs highlighted are their ability to address multiple health concerns (sleep, anxiety, inflammation) in one product and their use of natural ingredients. Use occasions include taking them nightly before bed to promote relaxation and better sleep. MoonBrew addresses the purchase barrier of the high cost of buying individual supplements by providing a comprehensive blend in a single gummy. The product is presented as a convenient and cost-effective solution for those seeking to improve their sleep and overall well-being. # Visual style The ad has a UGC feel, with the content creator filming inside his car. The editing style features quick cuts, especially when highlighting different aspects of his body or showing the product's packaging. The overall production quality gives off a casual and relatable vibe. The ad maintains a consistent pacing with quick cuts. The cuts sync with the changes in topic, creating a rhythm that keeps the viewer engaged. The production quality contributes to an authentic and approachable tone, making the content relatable to the target audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So I'd go get them while they're still on sale. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The content creator sits in the driver's seat of his car and uses a long metal spoon as a prop, referring to it as a mirror. He then calls out various physical issues he seems to be having, and as he names each one, a photo of the issue appears on the screen to further enhance the idea that these are things he deals with. The intention is to grab the viewer's attention by presenting relatable struggles in a humorous manner, setting a lighthearted tone while addressing common health concerns. The perspective is from the creator's personal experience, conveyed through his tone and expressions. - 00:09–00:15 00:09–00:15 The content creator holds up a packet of MoonBrew and says that all his issues come from a much deeper issue. He explains that all of the food in America is junk. The intention here is to introduce the underlying cause of the previously mentioned problems, creating a need for a solution. The perspective is still from the creator's viewpoint, presenting his opinion as a matter-of-fact statement. - 00:15–00:24 00:15–00:24 The creator takes the packet of MoonBrew and shares that they weren't lying when they said to take these cortisol gummies for 60 days for the best results. He explains that customers are seeing this now because summer is less than 60 days away. The intention is to shift from problem to solution by introducing MoonBrew gummies as the answer to the deeper health issues. The perspective is from the creator who serves as a relatable figure who validates the gummies' effectiveness. The tone is enthusiastic and optimistic. - 00:24–00:31 00:24–00:31 He shares that he takes the gummies every single night before bed and that they taste like fruit snacks. He shares that they are packed with magnesium glycemic to lower cortisol and fully relax your body. The intention is to highlight the gummies' convenience and pleasant taste, making them an appealing addition to a nightly routine. The creator speaks from personal experience to enhance trust in the product's efficacy. - 00:31–00:38 00:31–00:38 The creator touches on some of the superfoods found in the gummies and shows the ingredients label. The intention is to provide a detailed breakdown of the gummies' health benefits, positioning them as a comprehensive solution. The creator serves as a knowledgeable guide, making the viewer feel informed and confident in the product. - 00:38–00:44 00:38–00:44 He uses the metal spoon again to convey how dumb he was by buying all of the ingredients separately and paying over $100 to do so. He then reveals that you can get all the ingredients and more in MoonBrew. The intention is to create a sense of value, positioning MoonBrew as a cost-effective alternative to buying individual supplements. The perspective is still from the creator's personal experience and his comedic tone makes the viewer feel like they are getting insider advice. - 00:44–00:54 00:44–00:54 The creator wraps up the video by adding that new customers get 20% off plus free shipping. He then warns that the gummies have already sold out twice. The intention is to create a sense of urgency by highlighting the limited availability of the product, encouraging viewers to act quickly. The perspective is from the creator, making the viewer feel like they are getting exclusive access to a sought-after deal.

# Ad summary A woman explains that Moonbrew strawberry sleep gummies taste like candy. She notes that they help you fall asleep without morning grogginess because they are made with magnesium and calming superfoods. She adds that the gummies do not contain melatonin, so you will not develop a tolerance. # Brand positioning Moonbrew aims to occupy the space of a wellness-focused, science-backed sleep aid. The brand aligns with the values of self-care and holistic health, using natural ingredients and avoiding melatonin. Moonbrew differentiates itself from competitor behaviors by focusing on quality magnesium and superfoods rather than cheaper ingredients like magnesium oxide. The brand positioning is functional, emphasizing performance and tangible benefits like better sleep and reduced morning grogginess, appealing to health-conscious consumers seeking effective, natural sleep solutions. # Product Moonbrew Sleep + Vitamin Gummies are a melatonin-free sleep aid designed to help users fall asleep by calming the mind and reducing morning grogginess. The gummies contain magnesium glycinate and taurate, described as two of the best forms of magnesium for improving sleep, unlike the “cheap oxide” used by other brands. These gummies also include nine calming superfoods like L-Theanine and apigenin to help relax before bed and lower cortisol levels. The strawberry-flavored gummies taste like candy. Because they are melatonin-free, they help you avoid developing a tolerance, ensuring long-term effectiveness. They are available in single-serving packs, allowing people to try them out. # Visual style The ad features a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style combines quick cuts with static shots, creating a dynamic yet informative rhythm. Pacing is consistent at approximately 15 cuts per minute, timed to the speaker's voice. The polished, bright visual style and clear presentation support the intended tone, aiming to convey reliability and scientific backing to an audience interested in health and wellness. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Don't miss a chance to fix your nights. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the presenter apologizing to viewers who have tried the strawberry gummies because the company lied about their taste. - 00:04–00:09 Transitioning from this opening lie, she says that Moon Brew helps people fall asleep by calming their mind and without morning grogginess. - 00:09–00:15 She then explains that the gummies contain magnesium glycinate and taurate, and these are the best forms of magnesium for improving sleep. - 00:16–00:19 She contrasts Moonbrew to other brands, which use cheap oxide ingredients. - 00:19–00:27 She says the gummies contain nine calming superfoods, like L Theanine and apigenin, to help relax before bed and lower cortisol. - 00:27–00:34 Moving on, she states that strawberry gummies taste like candy and contain zero melatonin, so the user will never build a tolerance. - 00:34–00:43 She says they can finally get the gummies into the customers' hands and offer a trial sample with just enough gummies to feel the difference. - 00:43–00:51 Finally, she claims that the strawberry gummies almost sold out the first time and are disappearing again.

# Ad summary An advertisement for MoonBrew gummies, which are meant to help people sleep. A man opens a package of the gummies and shows them to the camera. He urges the audience to get the gummies now because the sale ends at midnight that night. # Brand positioning MoonBrew is presented as a provider of sleep solutions through gummy supplements. The brand is associated with wellness and aims to deliver quality sleep. With the gummies being sold in bags and individual packets, the brand is aiming for convenience and on-the-go accessibility. The focus on natural ingredients, such as real fruit and antioxidants, implies a commitment to health-conscious consumers, making it a functional, yet health-oriented brand. # Product MoonBrew Gummies are sleep supplements designed to promote relaxation and improve sleep quality. These gummies come in a resealable bag, and they are also packaged individually. Each gummy contains a blend of sleep-promoting ingredients, including melatonin-free components, real fruit, and antioxidants. Explicitly stated ingredients are vitamins A, C, D, E, B6, B12, Iron, Magnesium, Tart Cherry Extract, L-Theanine, and Jujube Extract. The advertisement emphasizes that they are a potential aid for those who struggle to unwind and achieve restful sleep. The gummies are promoted with a limited-time offer and the risk of selling out, incentivizing immediate purchase. # Visual style The ad features a UGC style with natural lighting and minimal editing. The camera work is simple and static. The video is shot indoors. The video is paced at a moderate speed. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go get your steal right now before they're gone. # Point of view - [object Object] # Storyline - 00:00–00:01 A man opens a package filled with multiple individual packages of MoonBrew gummies. - 00:01–00:03 He shows multiple individual packages of MoonBrew gummies and then displays four individual gummies in his hand. - 00:03–00:06 The man shows a stack of gummies and points to the bag of MoonBrew gummies behind them. This implies that the stack of gummies came from that package. - 00:06–00:07 He tells the audience to use code MARCH20 at checkout to receive 20% off. This emphasizes the value of using the product. - 00:07–00:11 The man points to the bag of gummies and shows the nutritional information on the back. - 00:11–00:12 He says that the sale ends tonight at midnight, urging the audience to buy now. This is a continuation of the value and emphasizing urgency. - 00:12–00:16 The man holds a single package of the gummies and states that they sell out every time they run a sale, so they should get their steal right now before they are gone. This highlights scarcity and encourages an immediate purchase.

# Ad summary This ad is for Moonbrew Sleep + Vitamin Gummies. It presents information about the adrenal gummies and their benefits, all the while using the pain point of having cortisol related issues. # Brand positioning Moonbrew is presented as a brand offering solutions for sleep and overall well-being using cortisol cleanse. It aligns with a lifestyle focused on health and wellness, emphasizing natural ingredients. By offering gummy supplements, Moonbrew differentiates itself through enjoyable and convenient consumption, positioning itself as a modern and accessible health brand. # Product Moonbrew Sleep + Vitamin Gummies are dietary supplements designed to promote relaxation, deep sleep, recovery, and overall mood improvement. These strawberry-flavored gummies are melatonin-free and made with magnesium, featuring ingredients like magnesium glycinate, tart cherry, apigenin, and L-Theanine, along with eight additional vitamins and minerals. These gummies come in a single serving pack, and the packaging claims they are designed to promote calm before bed and support quality sleep every night, and address cortisol issues which helps eliminate muffin tops, bloating, waking up puffy, and constant cravings. # Visual style The ad has a UGC feel with straightforward shots and minimal editing. The production quality is clean, but not overly polished. The cuts are timed to music, with text and product actions synchronized to beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a POV shot focusing on a woman's midsection. As the text overlay describes issues like a muffin top, bloating, puffiness, and cravings, the underlying anatomical illustration shows excess fat deposits and tense muscles, conveying the discomfort of these issues. The text concludes that cortisol might be the reason for these symptoms, implying relief if cortisol levels are managed. - 00:05–00:12 00:05–00:12 The scene shifts to a hand holding a Moonbrew Sleep + Vitamin Gummies single-serving pack. Text overlay introduces the "15-Day Cortisol Cleanse," listing key ingredients like Magnesium Glycinate, Tart Cherry, Apigenin, L-Theanine, and eight additional vitamins and minerals. This builds on the previous pain point by presenting the product as a direct solution. - 00:13–00:26 00:13–00:26 The focus shifts to product benefits. The single-serve packaging is opened to reveal the gummies inside. Text overlay lists "Melatonin Free," "Overall Mood," "Deep Sleep," "Recovery," and "Stress" as benefits. This concludes the ad by highlighting the positive outcomes of using the product, reinforcing its value proposition.

# Ad summary This ad promotes Moonbrew sleep gummies. It begins with a humorous animated clip to grab attention before transitioning to the main focus: highlighting the gummies' ability to relax the body and mind, leading to better sleep and reduced inflammation. # Brand positioning Moonbrew is presented as a modern wellness brand focused on natural sleep enhancement through its sleep gummies. The brand positions itself in contrast to conventional sleep aids, emphasizing its gummies are a melatonin-free solution that offers a holistic 15-day cortisol cleanse, which promises reduced stress, better overall mood, deep sleep, and improved recovery. The brand aligns with a lifestyle that values natural health solutions and high-quality sleep, targeting customers who prioritize well-being. # Product The advertised product is Moonbrew sleep gummies, marketed as a melatonin-free sleep aid designed for adults. The gummies are highlighted for their key ingredients, including Magnesium Glycinate, Tart Cherry, Apigenin, and L-Theanine, plus eight vitamins and minerals, which collectively contribute to calming the body and mind before bed. The product is promoted to improve overall mood, provide deep sleep, aid in recovery, and reduce stress. The ad emphasizes that users will experience the benefits of the gummies after about two weeks, which include reduced puffiness, less inflammation, and looser-fitting clothes due to lowered cortisol levels. The gummies aim to address barriers such as waking up hungover or groggy, by providing a refreshed morning feeling. # Visual style The ad has a hybrid aesthetic. It begins with a humorous animated clip, then transitions to a more polished commercial feel, incorporating UGC elements with everyday people endorsing the product in their homes. It uses quick cuts, strategic text overlays, and is timed with the music track. The quick pacing and UGC feel align with platform native behaviors, emulating a style that would pause and engage viewers. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action grab yours now before it sells out again. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with an animated image of pirates, suggesting the negative effects of alcohol on the body. - 00:03–00:07 The ad shifts to a before-and-after scenario, presenting a man with a large belly transforming into a man with visible abs after eating the featured gummies. - 00:07–00:12 The focus shifts to the product itself, with the narrator highlighting the key ingredients such as Magnesium Glycinate, Tart Cherry, Apigenin, and L-Theanine. - 00:12–00:18 The narration continues with a first-person testimonial, detailing what consumers might experience after using the product. - 00:18–00:26 The ad lists the additional benefits of the gummies, highlighting the fact that they are Melatonin Free, while improving overall mood, improving sleep, improving recovery and reducing stress. - 00:26–00:31 The ad presents the gummies as a 15-day cortisol cleanse. - 00:31–00:44 The ad reveals that consumers can save 20% right now with the product's subscribe-and-save deal, plus get a free frother, free surprise gifts, and free shipping straight to their door, as users endorse the product.

# Ad summary This ad promotes Moonbrew Sleep + Vitamin Gummies as a solution for reducing cortisol levels to improve sleep, mood, and overall well-being. The ad uses a before-and-after concept with a visual representation of facial anatomy to highlight the benefits of the product. # Brand positioning Moonbrew is presented as a wellness brand focused on improving sleep quality and overall well-being through natural supplements. The brand positions itself as a solution to combat the negative effects of cortisol, emphasizing a holistic approach to health. The brand uses a clean and modern aesthetic with a playful, space-themed visual identity, which aligns with a lifestyle focused on self-care and natural solutions. Moonbrew differentiates itself by offering a melatonin-free alternative to traditional sleep aids, appealing to consumers seeking natural and effective solutions. # Product Moonbrew Sleep + Vitamin Gummies are designed to help reduce cortisol levels and improve sleep quality. Each gummy is formulated with Magnesium Glycinate, Tart Cherry, Apigenin, L-Theanine, and 8 essential vitamins and minerals. The gummies are melatonin-free and aim to improve overall mood, promote deep sleep, enhance recovery, and reduce stress. The product is presented as a 15-day cortisol cleanse, emphasizing a short-term commitment for noticeable results. Packaged in single-serving packs and a larger bag, these strawberry-flavored gummies are marketed as an easy and tasty way to achieve calm before bed and improve sleep quality every night. # Visual style The ad has a clean and informative aesthetic. The editing style involves quick cuts to maintain viewer engagement, especially when listing ingredients and benefits. The production quality leans toward a polished commercial feel, with clear product shots and professional-looking text overlays. Visual motifs include consistent branding through color schemes and graphics. The pacing is moderate, with several cuts per minute, and the visuals sync well with the background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a striking visual of a woman's face, overlaid with an anatomical rendering of facial fat and muscles. Text narrates the benefits of taking adrenal gummies, such as reduced double chin, minimized puffiness, absence of bloating, and disappearance of constant cravings. This section presents a first-person narrative from the perspective of someone who has experienced positive results with the product, attributing these changes to reduced cortisol levels, creating curiosity and interest. - 00:05–00:11 00:05–00:11: The ad transitions to a product demonstration, introducing the Moonbrew Sleep + Vitamin Gummies and highlighting them as a "15-Day Cortisol Cleanse." The hand of an unseen person drops individual serving packets into a larger bag of the gummies, then picks up a packet to showcase the ingredients: Magnesium Glycinate, Tart Cherry, Apigenin, L-Theanine, and 8 vitamins and minerals. This section functions as a reveal, introducing the product as the solution to the problems outlined earlier. The change in perspective from the woman's face to product imagery breaks the tension and positions Moonbrew as a remedy. - 00:11–00:17 00:11–00:17: A hand unpacks single-serving Moonbrew gummy packets, opening one to reveal the gummies inside. This visual is straightforward, focusing on the product's accessibility and ease of use. This section directly demonstrates the product's form and presentation, emphasizing its convenience and appealing appearance to reinforce a practical benefit. - 00:17–00:26 00:17–00:26: The camera focuses on a stack of Moonbrew gummies held in a hand, while a list of benefits appears on screen: Melatonin Free, Overall Mood, Deep Sleep, Recovery, and Stress. The gummies and their benefits are highlighted against the backdrop of the bag and several individual packets. The benefits are showcased to provide a concise summary of the product’s value proposition. The focus on positive outcomes reinforces the brand message and encourages the viewer to consider the product.

# Ad summary This ad promotes MoonBrew sleep and hot cocoa drink mixes. It features a creator discussing a flash sale on the products, highlighting their magnesium and adaptogen blends, ingredient benefits like magnesium glycinate and L-theanine, and the cocoa flavor. The ad emphasizes the limited-time nature of the sale and encourages viewers to stock up. # Brand positioning MoonBrew is presented as a health and wellness brand focused on improving sleep quality and reducing stress through its magnesium and adaptogen-infused drink mixes. The brand emphasizes natural ingredients and functional benefits, positioning itself as a solution for those seeking relaxation and better sleep. Its choice of ingredients and focus on benefits like lowering cortisol levels suggest a science-backed approach. The brand aligns with a lifestyle of prioritizing wellness and self-care, pushing against the norm of quick fixes. # Product MoonBrew offers drink mixes designed to improve sleep and relaxation. The ad features two main products: a Sleep Drink Mix and a Hot Cocoa mix, both containing magnesium and adaptogens. Each jar contains 25 servings and is packed with magnesium glycinate, taurate, and L-theanine, all known for their benefits in improving sleep quality, lowering cortisol levels, and promoting relaxation. The hot cocoa flavor is particularly highlighted as a favorite. The ad addresses the potential purchase barrier of cost by emphasizing the flash sale, making the products more accessible. MoonBrew's drink mixes are worth trying because they provide a convenient and tasty way to enhance sleep and reduce stress with beneficial ingredients. # Visual style The ad has a UGC feel, with handheld camera work and natural lighting. The editing is simple with static shots and a few quick cuts, maintaining a consistent pace. The overall aesthetic is casual and approachable, reflecting a creator-style video suitable for platforms like Reels or TikTok. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check them out. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by presenting two MoonBrew products and announcing a flash sale. - 00:00–00:03 This moment is intended to grab the viewer's attention by framing the ad as a 'sign' that MoonBrew is on sale. The perspective is from the creator, who is informally sharing a deal with the audience, creating a casual and approachable tone. - 00:03–00:16 The creator details the benefits of magnesium and adaptogen blends, highlighting their sleep-enhancing and stress-reducing properties. - 00:03–00:16 The intention here is to educate the viewer on the functional benefits of MoonBrew's ingredients, building trust through information and presenting the products as effective solutions. The perspective remains from the creator, now acting as an informed advocate. - 00:17–00:27 The ad highlights the 'hot cocoa flavor', then emphasizes the rarity of the current 20% discount. This builds anticipation and creates a sense of urgency. - 00:17–00:27 This moment creates FOMO (fear of missing out) by suggesting that this sale is a unique opportunity that may not come again. The creator adopts a friendly, insider tone to encourage immediate action.

# Ad summary The ad features a woman recounting her experience of seeing herself on TV and not liking the way her face looked due to stress and cortisol. She then discovers MoonBrew Cortisol Gummies and shows her face after taking them for 14 days. # Brand positioning MoonBrew is presented as a brand that acknowledges and addresses the negative effects of stress and cortisol on physical appearance and sleep quality. The brand offers a convenient and tasty solution, with their cortisol gummies that help people feel and look more rested and rejuvenated. The brand aims to normalize the experience of stress-induced physical changes and positions itself as a self-care solution that fits seamlessly into daily routines. MoonBrew's product emphasizes functional benefits (improved sleep, reduced facial puffiness) with an emotional appeal (feeling confident and rested). # Product MoonBrew offers a cortisol gummy supplement designed to combat the physical signs of stress and improve sleep. The gummies come in a strawberry flavor and are designed to be taken one hour before bed. By taking 4 gummies per day, MoonBrew can reduce puffy cheeks, eliminate chicken chin, get rid of dark circles, and get back your jawline in just 14 days. By taking these gummies, users are able to sleep through the night and wake up feeling rested. # Visual style The ad blends candid and polished visuals. The "before" shots are unflattering with natural light and minimal makeup, creating a raw and relatable feel. The "after" shots show her more polished and confident. The editing combines quick cuts with static shots, maintaining a brisk pace. The overall style aims for a relatable, testimonial-driven format. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take MoonBrew and thank me later. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator opens by recounting a moment when she saw herself on audience cam on national TV. - 00:05–00:09 She was unhappy with her appearance due to what she calls "cortisol face." - 00:09–00:14 The creator explains that she was unaware of how bad her face had gotten until she saw herself on TV. - 00:14–00:18 She decided to fix it and began taking MoonBrew cortisol gummies. - 00:18–00:23 Within 14 days, her face was completely different. - 00:23–00:30 She highlights the improvements: puffiness was gone, her jawline was back, and she was sleeping through the night. - 00:30–00:34 She reflects on how long it took her to realize that her face wasn't aging but simply affected by cortisol. - 00:34–00:39 The creator then directly promotes MoonBrew and encourages viewers to take the gummies and thank her later, showing the sleep vitamin packaging.

# Ad summary The ad demonstrates the benefits of Moonbrew sleep gummies. It first shows a before scene in which the subject is drinking and has inflammation, and an after scene in which the subject is taking Moonbrew sleep gummies. The ad then uses creators who promote the benefits of using Moonbrew. # Brand positioning Moonbrew is presented as a modern sleep solution, offering gummies packed with essential minerals and vitamins to promote calmness before bed and ensure quality sleep every night. The brand distinguishes itself by being melatonin-free and made with magnesium. It focuses on addressing multiple concerns such as overall mood, deep sleep, recovery, and stress reduction. It positions itself in the market as a doctor-approved 15-day cortisol cleanse, appealing to those seeking a natural and effective way to improve their sleep and reduce related issues without traditional sleep aids. # Product Moonbrew Sleep + Vitamin Gummies are strawberry-flavored supplements designed to promote calm before bed and enhance sleep quality. The gummies are melatonin-free and made with magnesium, containing ingredients such as magnesium glycinate, tart cherry, apigenin, and L-theanine, along with eight essential vitamins and minerals. Marketed for individuals seeking better sleep and stress reduction, these gummies aim to help users wake up refreshed without the grogginess associated with melatonin products. They also claim to reduce puffiness, inflammation, and lower cortisol levels, helping to improve mood, promote deep sleep, aid recovery, and alleviate stress. The product also addresses purchase barriers by offering a subscribe-and-save deal with a 20% discount, a free frother, surprise gifts, and free shipping. # Visual style The ad is a hybrid of polished commercial and user-generated content (UGC) feel. It begins with a high-quality animated scene, then transitions to more casual, authentic-looking shots of individuals using and promoting the product. The editing rhythm is varied, with quick cuts during the product demonstrations and more static shots during the testimonial segments. The overall aesthetic balances professional production quality with the relatability of UGC, aiming to build trust and engagement with the audience. The pacing is moderate, with cuts timed to align with voiceover lines and visual highlights. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action grab yours now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The scene opens in a crowded Viking pub where people are drinking and celebrating. A man is drinking from a large mug. - 00:03–00:07 00:03–00:07: The ad transitions to a man eating gummies by a fireplace. This implies that the man used to have a drinking problem, but is now eating the sleep gummies. - 00:07–00:12 00:07–00:12: A hand displays the bag of moonbrew gummies. This provides context on what the subject is consuming in the previous shot. - 00:12–00:17 00:12–00:17: The hand continues to open the bag to display the individual gummies inside. The purpose is to provide a closer look at the gummy. - 00:17–00:26 00:17–00:26: The hand displays the benefits of the gummy, listing reasons such as melatonin free, overall mood, deep sleep, recovery, and stress. - 00:26–00:30 00:26–00:30: The gummy is centered and states that doctors are calling this the 15-day cortisol cleanse. The purpose is to position the gummies as an important vitamin that doctors approve of. - 00:30–00:34 00:30–00:34: The man then goes on to promote that the user can save 20% right now. This is the call to action for the ad. - 00:34–00:44 00:34–00:44: Different subjects are shown eating the gummy and providing the benefits. The ad is using customer testimonials to convince the user to try the gummy.

# Ad summary An ad for MoonBrew gummies that describes the benefits of taking these gummies for sleep. It highlights that the sale is ending soon and prompts viewers to take advantage of the sale by using the provided discount code. # Brand positioning MoonBrew is presented as a provider of sleep support supplements designed to improve sleep quality. The brand is positioned as leveraging scientific ingredients to help consumers manage their cortisol levels and calm themselves before bed, thus ensuring restful sleep. Their gummy form positions the brand as approachable, convenient, and enjoyable. MoonBrew appears to be setting itself apart from traditional sleep aids with a focus on natural ingredients and ease of use, appealing to those seeking a gentle and effective way to enhance their sleep routine. # Product MoonBrew Sleep + Vitamin Gummies are strawberry-flavored supplements designed to calm before bed and ensure quality sleep every night. These gummies are melatonin-free and made with magnesium, with each bag containing 25 night packs. Available in a single-serving pack or a large bag, these gummies aim to help users manage cortisol levels and promote relaxation. The advertised features of these gummies are targeted towards individuals seeking a natural sleep aid without the use of melatonin. The advertisement addresses potential purchase barriers by highlighting the limited-time discount and the frequent sell-out rate, encouraging immediate action to secure the product. # Visual style The ad has a clean, bright, and casual visual style. It gives off a polished commercial feel and is shot in a well-lit, modern kitchen. The editing is simple with static shots, creating a straightforward presentation of the product. The pacing is consistent, and the visuals sync with the voiceover to emphasize key points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code MARCH20 at checkout # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a shot of MoonBrew gummy products and the presenter stating that it is the last day to get the cortisol gummies at a discount. - 00:03–00:11 The presenter prompts the viewer to use the code MARCH20 to get 20% off, as the sale ends tonight at midnight. - 00:11–00:16 The ad emphasizes that these gummies sell out quickly, so viewers should go get their "steal" now before they're gone.

# Ad summary A person dressed as a doctor is speaking to a patient, who has a number of health problems, such as bloating and fatigue. The doctor tells the patient that they need MoonBrew Sleep + Vitamin gummies, which has the vitamins and adaptogens like magnesium, L-Theanine, and Vitamin D to lower cortisol levels, reduce puffiness and inflammation, and relax your nervous system. # Brand positioning MoonBrew provides dietary supplements designed to help lower cortisol levels and improve sleep. The brand focuses on clinically proven ingredients such as magnesium, L-Theanine, and Vitamin D. They present their gummies as a natural and convenient way to reduce puffiness, inflammation, and nervous system issues. The brand emphasizes the high quality and bioavailability of their small-batch production process. MoonBrew directly addresses the need for a quick and easy cortisol cleanse with their sleep gummies. # Product MoonBrew Sleep + Vitamin Gummies are a dietary supplement intended to lower cortisol levels and improve sleep quality. The gummies contain adaptogens like magnesium, L-Theanine, and Vitamin D. These ingredients are clinically proven to reduce puffiness and inflammation and relax the nervous system. The product is positioned as a 15-day cortisol cleanse. The gummies are made from 17 real fruits, which means they are only made in super small batches to keep the ingredients high quality and bioavailable. The limited batch size leads to them selling out pretty fast. # Visual style The ad has a somewhat polished feel, due to the fact that it is shot indoors, and has consistent lighting. There are quick cuts to display the images and gummies, and it is intended to look like user generated content. The BPM is moderate. Text and images are often timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A person dressed in blue scrubs and gloves asks a patient, who is also the person from before but now in a hospital gown, if there is anything else they should know about. This is intended to set the scene for a doctor-patient interaction. This is from the doctor's perspective. - 00:04–00:09 00:04–00:09 The patient starts listing off their medical concerns, such as weird marks around their ankles and farts that smell like their insides are rotting. This introduces the problems that the product is meant to address. This is told from the patient's perspective and presented in a blunt manner, adding a hint of humor. - 00:10–00:12 00:10–00:12 The doctor correctly lists even more issues that the patient has, such as pit-titties and the pooch. This is intended to show the doctor's expertise. This is from the doctor's perspective. - 00:12–00:19 00:12–00:19 The patient agrees and adds that they are starting to get that bowling ball face and hip boob, and that they need caffeine to function. This expands on the patient's health issues. This is told from the patient's perspective, presented as complaints. - 00:19–00:30 00:19–00:30 The doctor says that all of those problems signal a much deeper-rooted issue, and that they had all the same problems, such as bloating from eating something as small as an onion. This shows that the doctor can relate to the patient's issues. This is from the doctor's perspective. - 00:30–00:31 00:30–00:31 The patient asks how the doctor fixed all of that. This sets up the reveal of the product. This is from the patient's perspective. - 00:31–00:40 00:31–00:40 The doctor says that they started taking four MoonBrew gummies every single night before bed, and within a couple weeks, their belly bloat was gone, their sugar cravings and mood swings were reduced, and they were sleeping much deeper during the night. This details the benefits of the product, and how easy it is to use. This is from the doctor's perspective and conveyed with a positive tone. - 00:40–00:41 00:40–00:41 The patient questions if four gummies can really do all of that. This highlights the effectiveness of the product. This is from the patient's perspective. - 00:42–00:57 00:42–00:57 The doctor claims that they pack all of your essential vitamins and adaptogens like magnesium, L-Theanine, and Vitamin D into one delicious snack pack. They also say that they are clinically proven to lower cortisol levels, reduce puffiness and inflammation, and relax your nervous system. They add that doctors call it the 15-day cortisol cleanse. This further details what is in the product, as well as the benefits and what the gummies are sometimes called. This is from the doctor's perspective. - 00:57–00:59 00:57–00:59 The patient says that it makes sense, but what's the catch. This establishes the downside of the product. This is from the patient's perspective. - 00:59–01:10 00:59–01:10 The doctor explains that they are made from 17 real fruits, which means they only get made in super small batches in order to keep the ingredients high quality and bioavailable. They also say that means they sell out pretty fast, especially for people on their second or third bag. This is meant to build trust in the product, while also creating urgency. This is from the doctor's perspective. - 01:10–01:11 01:10–01:11 The patient asks what the best way to get them is. This implies interest in trying the product. This is from the patient's perspective. - 01:12–01:14 01:12–01:14 The doctor says to click the link below for 20% off, plus free shipping. This is the final call to action and value offer. This is from the doctor's perspective.

# Ad summary A creator shares their excitement about a new Moonbrew product, Sleep + Creatine Hot Cocoa in Caramel Chocolate flavor. She mixes it into a mug using a protein shake instead of milk or water. # Brand positioning Moonbrew is presented as a brand specializing in magnesium supplements to help users sleep better. The brand offers different forms of magnesium supplements, including hot cocoa and gummies. The company stands out by adding creatine to the magnesium supplement. # Product Moonbrew Sleep + Creatine is a magnesium supplement that helps users sleep better at night. The new hot cocoa flavor in caramel chocolate is melatonin-free. The product is for anyone wanting to improve muscle growth and recovery, improve brain health and function, and improve cognitive performance. # Visual style The ad has a UGC feel with simple edits. The video is filmed in a well-lit kitchen using natural lighting. The editing is basic with static shots and jump cuts. The video is consistently paced at around 20 beats per minute. The presenter looks and sounds casual as she discusses a product she enjoys. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action If you're interested in trying the Moon Bruise Sleep Plus creatine, you can go ahead and use this code right up here, # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with the creator expressing her excitement. - 00:02–00:12 00:02–00:12 The creator tells the audience how much she loves Moonbrew. Moonbrew is the creator's favorite way to help her sleep at night. Moonbrew is a magnesium supplement. The brand has hot cocoa and gummies. - 00:12–00:20 00:12–00:20 The creator shares the brand just came out with Sleep + Creatine hot cocoa. She mentions it is magnesium and creatine. - 00:20–00:31 00:20–00:31 The creator shares that she has recently started taking creatine at the recommendation of her personal trainer. She is excited that it is built into the magnesium drink. She says let's go ahead and give it a taste. - 00:32–00:36 00:32–00:36 The creator shows how to add two scoops of Moonbrew to a cup. - 00:36–00:44 00:36–00:44 The creator tells the audience they can use milk or water. The creator uses a protein shake, that way she is getting a little extra protein. - 00:44–00:51 00:44–00:51 The creator uses a Moonbrew frother and mixes this up before putting it in the microwave. - 00:51–01:08 00:51–01:08 The creator shares how excited she is to try this because she already loves their caramel one. She knows this one is the caramel with creatine. She tastes it and says it is delicious. - 01:09–01:27 01:09–01:27 The creator shares that if the audience is interested in trying Moonbruise Sleep Plus creatine, they can use the code at the top to save a little money on their Moonbruise purchase. She shares that she absolutely loves Moonbruise, it is one of her favorite brands.

# Ad summary This ad promotes Moonbrew cortisol gummies as a sleep aid. The ad features a content creator standing in what appears to be their kitchen promoting a 20% off sale. The sale is ending at midnight, and they recommend viewers grab them before they're gone. # Brand positioning Moonbrew is presented as a health and wellness brand that offers an alternative to traditional sleep aids. The brand emphasizes the effectiveness of its cortisol gummies for inducing sleep without the use of melatonin. By offering a product that is both effective and melatonin-free, Moonbrew aims to position itself as a forward-thinking and health-conscious brand. # Product Moonbrew promotes their strawberry-flavored Sleep + Vitamin Gummies, which are designed to help users "calm before bed" and achieve "quality sleep every night." These gummies are highlighted as a melatonin-free sleep aid that can induce sleep within 30 minutes. The product packaging features an astronaut on a moon, reinforcing the sleep-related theme. The gummies are available in a large pouch or individual packs, catering to different consumer needs and preferences. The advertisement addresses the common purchase barrier of effectiveness by stating that the gummies "knock you out," and they are doing so without melatonin. # Visual style This ad has a casual, UGC-style aesthetic. The shots are simple and directly showcase the product. The editing is minimal with static shots. The production quality gives a homemade feel, with natural lighting. The pacing is relaxed, maintaining a steady rhythm with longer shots. The cuts, text, and product actions are not timed to music or voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code March 20 at checkout. # Point of view - [object Object] # Storyline - 00:00–00:05 The content creator shares that it is the last day to get the cortisol gummies for 20% off, and tells the viewer to use code March20 at checkout. - 00:05–00:10 The creator reiterates that the gummies knock the consumer out within 30 minutes, and they do so without using melatonin. - 00:10–00:15 The creator shares that the sale ends tonight at midnight and tells the viewer to grab them now before they're gone.