How Meroda Cosmetics Advertises on Meta

# Ad summary The ad promotes Meroda's Essential Duo set, offering a convenient makeup solution for women over 40 who want a quick and easy routine. It showcases the Changing Foundation and Shimmer stick, along with the additional free gifts of a brush, mascara, and liquid blush. The ad emphasizes achieving a radiant, fresh look in just 10 minutes. # Brand positioning Meroda is presented as a brand catering to women over 40, focusing on simplicity and efficiency in makeup routines. The brand aims to simplify beauty for women who don't want to spend a lot of time on their makeup. Meroda offers easy-to-use, multi-purpose products to create a fresh and radiant look quickly. The brand positions itself by providing essential makeup items, combined into sets with additional gifts, emphasizing accessibility and convenience. # Product The featured product is Meroda's Essential Duo set, designed for women over 40 looking for a quick and easy makeup routine. The set includes the Shimmer stick and Changing Foundation SPF 15. The Changing Foundation aims to provide coverage while also feeling soft on the skin. The Shimmer stick is a multi-purpose product that can be used above the eyes or on the cheeks for a glow. When purchasing the Essential Duo set, customers receive three additional products for free: a blending brush, mascara, and Vibrant Cheeks liquid blush Mini. # Visual style The ad has a polished UGC feel, with clear shots and consistent lighting. The editing style includes quick cuts to showcase products and application, maintaining a moderate pace. The visual motif of the woman showing and using the products creates a tutorial-like vibe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Deze actie willen jullie niet missen. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a close-up shot of a makeup bag filled with various products. The narrator expresses that she doesn't want to spend a long time on her makeup routine. This introduces the problem of time-consuming makeup routines and positions the upcoming solution. - 00:03–00:07 The narrator introduces Meroda's Essential Duo, consisting of the Shimmer stick and Changing Foundation. The narrator introduces the product offering as a solution. - 00:07–00:09 The narrator mentions that customers will receive three additional products for free. The addition of free products adds value to the offer. - 00:09–00:15 The narrator showcases the free gifts: a blending brush, mascara, and liquid blush. This continues to illustrate the value of the offer. - 00:15–00:19 The narrator puts the Changing Foundation on the blending brush. This shows how to use the product to achieve a soft skin. - 00:19–00:21 The narrator applies the Changing Foundation to her face. She demonstrates how the skin feels soft. - 00:21–00:25 The narrator applies the blush with the brush to her cheek. She demonstrates how the liquid blush blends with the foundation. - 00:25–00:32 The narrator presents the Shimmer stick. She explains you can use it over your eyes or on your cheeks. - 00:32–00:36 The narrator applies the shimmer stick above her eye. She says that she does it for a fresh, open look and a bit of glow. - 00:36–00:44 The narrator talks about the mascara. She says that she loves the product because it makes your lashes long and full of volume. - 00:44–00:47 The narrator states that with the help of the Meroda products, you can get a radiant, fresh look within 10 minutes. This emphasizes how quickly the products work. - 00:47–00:57 The narrator encourages viewers not to miss the promotion, mentioning that with Meroda, the Changing Foundation and shimmer stick full size come with a Liquid Mini, mascara, and brush as a gift.

# Ad summary This image ad for MERODA features three eye makeup pencils alongside swatches of the makeup on a cream background. The ad calls out that the product is for the eyes after skin has been done. # Brand positioning MERODA is presented as a modern, high-fashion makeup brand. It is positioned as a brand for those who want to look their best and stay on top of the latest trends. The inclusion of 'GRAZIA', 'COSMOPOLITAN', 'ELLE', and 'VOGUE' as seen in icons at the bottom of the ad, showcases how the brand is seen in the broader market. The sleek and simplistic packaging of the product also adds to the brand's appeal. # Product The ad features an eye makeup pencil used to create different eye looks. The pencil is encased in gold packaging with the brand name printed on the side. The product is for those who want to enhance their eyes with different makeup looks. The pencil appears to be used to create swatches of the makeup on the skin. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The use of a cream background and gold accents gives the ad a luxurious feel. The overall design is simple and elegant, which aligns with the brand's image. # Hooks Headline: Skin Done. Eyes Next. # Call to action None used. # Point of view - [object Object] # Storyline - The ad first grabs the viewer's attention by emphasizing the sequence of makeup application, suggesting that skin makeup should be applied first, followed by eye makeup. The brand is suggesting that its eye pencils are the next step once the skin is perfected. - The brand then showcases its eye makeup pencils by arranging them in a visually appealing manner, each paired with a corresponding swatch of makeup. This visual presentation provides a glimpse of the product's colors and textures, inviting the viewer to explore the range of options available. - Finally, the ad builds credibility and trust by featuring the logos of well-known fashion magazines. This implies that the brand is recognized and endorsed by reputable sources in the industry, reinforcing its position in the market.

# Ad summary This image ad showcases Meroda's eyeshadow sticks. The ad has a minimalist aesthetic and includes different shades of eyeshadow smudged on the background. # Brand positioning Meroda is presented as a brand focused on eye makeup, expanding beyond their initial launch of skin products. The brand positions itself in the beauty market by transitioning from complexion products to eye products, suggesting a full-face approach to makeup. The brand is presented as high-end, as evidenced by the product design and minimalistic ad layout. The brand is further validated by the inclusion of logos for magazines such as Vogue, Grazia, Elle, and Cosmopolitan. # Product The ad features Meroda eyeshadow sticks, which are retractable crayon style eyeshadows. The eyeshadow sticks have a two-toned design with a gold component at the base that reads "MERODA" and a black component at the end. The advertised shades of eyeshadow include a brown shade, a nude shade, and a tan shade. The products are for anyone who wants to apply eyeshadow quickly and easily. The ad highlights how the brand is expanding beyond "skin" and moving to "eyes". # Visual style The ad has a minimalist aesthetic with muted, natural tones. The production quality of the ad is highly polished. The ad has a flatlay style in which the products are arranged horizontally. The ad uses basic typography and minimal visual effects. This visual style suggests that the ad would be easily scannable. # Hooks Headline: Skin Done. Eyes Next. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the main headline that says "Skin Done. Eyes Next." The brand is signaling to customers that they're expanding their line from complexion products to eye products. - The ad features three different shades of Meroda eyeshadow sticks with swatches of eyeshadow. This is to show the customer the different available shades and how they look on the skin. - The ad includes the logos for publications like Vogue, Grazia, Elle, and Cosmopolitan. This is included to signal social proof to the consumer.

# Ad summary This ad for Meroda foundation features a split screen before and after of a woman applying the product. The founder of the brand explains that the brand's philosophy is to create a product that helps women look and feel good. She explains that makeup should be quick, easy, and still look good. She also mentions that the foundation has great ingredients and is versatile and easy to use. She ends the ad by encouraging viewers to try the foundation risk-free with a 30-day money-back guarantee. # Brand positioning Meroda is presented as a brand that values simplicity and ease of use in makeup. The brand aims to occupy a space in the consumer's mind as a provider of versatile and easy-to-use makeup products with great ingredients. The brand aligns with the values of looking and feeling good without the need for complicated routines. Meroda pushes against the norm of complex makeup routines, offering a single product solution. The brand positioning is both functional (simplicity, ease of use) and emotional (feeling good). # Product The featured product is Meroda's foundation, described as a versatile and easy-to-use makeup product with great ingredients. It is designed for women who want to look and feel good without the need for a complicated routine. The foundation is presented as a single product solution that is quick, easy, and still provides a good-looking result. The ad addresses the purchase barrier of uncertainty by offering a 30-day money-back guarantee, allowing customers to try the foundation risk-free. The ad emphasizes that the foundation is versatile, super easy to apply, and contains great ingredients, making it worth trying or buying for those seeking a simple yet effective makeup solution. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of sophistication and quality. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Probiere die magische Foundation risikofrei aus. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a split screen showing a woman's face before and after applying makeup. - 00:00–00:02 The woman states that makeup should look like you're not wearing any. - 00:02–00:07 The founder of Meroda explains that the brand's philosophy is to create a product that helps women look and feel good. - 00:04–00:06 The ad shows a close-up of the foundation being mixed. - 00:07–00:13 The founder states that everyone has a full schedule, so makeup needs to be quick, easy, good-looking, and pleasant. - 00:14–00:18 The founder states that you don't need a complicated routine, just one product with great ingredients. - 00:16–00:19 The ad shows the woman removing her makeup with a cotton pad. - 00:18–00:21 The founder states that the product is versatile and super easy to use. - 00:21–00:25 The founder states that this has always been the core of what Meroda does and why people love the brand. - 00:26–00:30 The founder encourages viewers to try the foundation risk-free with a 30-day money-back guarantee.

# Ad summary This image ad showcases Meroda's Changing Foundation SPF 30, emphasizing its lightweight feel and natural glow finish. The ad targets consumers seeking a foundation that feels like wearing nothing while providing sun protection and a natural look, and offers a risk-free trial. # Brand positioning Meroda positions itself as a provider of makeup that feels weightless. The brand focuses on delivering a natural look and the feeling of wearing "nothing". The brand seems to ignore the category norm of heavy makeup, and aligns with the value of simplicity. The positioning is primarily functional, focusing on comfort and a natural finish rather than dramatic transformation. # Product The advertised product is Meroda Changing Foundation SPF 30, a lightweight foundation designed to feel like wearing nothing at all, according to the ad. It adapts to the wearer's skin and provides a natural glow, as well as sun protection with LSF15. The foundation is intended for those seeking a barely-there makeup experience with the added benefit of sun protection. A key selling point highlighted in the ad is the offer of a risk-free trial, addressing the purchase barrier of uncertainty about product suitability. # Visual style The ad has a clean and minimalist aesthetic, with a focus on the product and its key features. The color palette is soft and neutral, with a light cream background and gold accents, creating a sense of luxury and sophistication. The overall impression is polished and professional, with a focus on simplicity and elegance. # Hooks Headline: Die “ich trage eigentlich nichts” Foundation. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action JETZT RISIKOFREI TESTEN # Point of view - [object Object] # Storyline - The ad starts by highlighting the product, the Meroda Changing Foundation SPF 30, showcasing its packaging and branding. This grabs the viewer's attention and introduces the product. The brand's perspective is being conveyed by showing their product. - The ad then emphasizes the foundation's key benefits: it feels like wearing nothing, adapts to your skin, is lightweight, and offers SPF15 and a natural glow. This builds interest by focusing on the product's main features. The brand is speaking directly to the audience to get them interested. - Finally, the ad includes a call to action, encouraging viewers to try the product risk-free. This drives immediate action and incentivizes purchase by reducing perceived risk. The brand is directly encouraging viewers to try their product.

# Ad summary The ad promotes MERODA Changing Foundation SPF 30. It highlights the product's features such as matching skin tone, lightness, buildability, and SPF 15 protection. It includes a five-star rating and claims to have over 16,000 reviews, aiming to build trust and credibility. # Brand positioning MERODA presents itself as a beauty brand focused on providing practical and versatile solutions for busy individuals, particularly mothers. The brand emphasizes functional benefits such as matching skin tones and providing sun protection, positioning itself as a convenient and reliable option. The brand seems to be following category norms by offering SPF protection and complexion enhancement while also pushing against the norm by focusing on simplicity and ease of use. # Product The advertised product is MERODA Changing Foundation SPF 30. It is presented as a versatile foundation that matches skin tones, feels light on the skin, and is buildable for desired coverage. It also provides SPF 15 sun protection. The foundation is designed for daily use, especially for those seeking quick and easy makeup solutions. The ad highlights the foundation's ability to adapt to the user's skin tone and provide sun protection, emphasizing its practicality and convenience for everyday wear. # Visual style The ad uses a clean and minimalist visual style with a focus on showcasing the product and its key features. The production quality appears to be studio-shot. The background is a neutral color, allowing the product and text to stand out. The overall image is well-lit and polished, giving it a professional and trustworthy appearance. There is a focus on a soft and approachable visual aesthetic, likely aimed at a mainstream audience. # Hooks Headline: Gemaakt voor mama's die geen tijd hebben # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the product as being 'Gemaakt voor mama's die geen tijd hebben,' which translates to Made for moms who have no time. The intention is to immediately resonate with busy mothers and position the product as a time-saving solution. The brand is directly addressing this target audience, positioning itself as understanding their needs and offering a relevant product. - The ad then lists product benefits such as 'Past bij jouw huidskleur' (Matches your skin tone), 'Licht' (Light), 'Opbouwbaar' (Buildable), and 'SPF 15'. The intention is to communicate the key features of the foundation, emphasizing its versatility and convenience. The brand provides specific details about the product's formulation and functionality. - Finally, the ad includes a five-star rating and claims of '16.000+ beoordelingen' (16,000+ reviews). The intention is to build trust and credibility by showcasing positive feedback and popularity. This external validation is meant to assure potential customers of the product's quality and effectiveness.

# Ad summary This ad for Meroda demonstrates a full makeup look in under 5 minutes using only 5 products. The ad uses split-screen visuals to show the before and after as the speaker applies the makeup. # Brand positioning Meroda is presented as a brand that prioritizes efficiency and ease of use in makeup application, offering products that enable a full makeup look in a very short time. The brand seems to focus on a natural, dewy finish. It caters to those who want to achieve a polished, put-together appearance without spending a lot of time on makeup. The overall tone is enthusiastic and confident, promoting the simplicity and effectiveness of its products. Meroda differentiates itself by offering products like a color-changing foundation that simplifies matching skin tones. # Product The ad features five key products from Meroda. First, the Velvet Skin Primer, which is described as the best way to make makeup sit really lovely on the skin. Next is the color-changing foundation, that comes out white but perfectly matches your skin tone, providing hydrating full coverage without cakiness. This is followed by a gorgeous blush, that blends in and instantly brings the makeup together. A shimmer eyeshadow stick provides a natural glow to the eyelids, making eyes look alive, and finally, the look is completed with their favorite mascara, which does not clump or flake, and the Velvet Dream lipstick. These products are intended for everyday use to achieve a full, natural look quickly. # Visual style The ad has a polished, UGC-style aesthetic. It is filmed in a bright setting, likely using natural light. The editing style includes quick cuts to show each product and step, with smooth transitions. The pacing is moderate, aligning with the speaker's tempo. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by stating that the demonstrated look can be achieved with just 5 products, used in less than five minutes. - 00:03–00:12 The creator begins by showcasing the Velvet Skin Primer from Meroda, which she loves and claims is the best way to make makeup sit really lovely on your skin. - 00:12–00:26 Next, she features the color-changing foundation, explaining that it comes out white and matches your skin tone with hydrating, full coverage without cakiness. - 00:26–00:36 The creator applies the blush, commenting on how gorgeous they blend in, instantly bringing the makeup together with a natural look. - 00:36–00:47 Next, she uses the shimmer eyeshadow stick, noting that it gives such a natural glow to the eyelids and instantly makes your eyes look alive. - 00:47–00:51 She applies her favorite mascara, noting that it does not clump or flake. - 00:51–00:58 Finally, she finishes the look with the gorgeous lipstick in the shade Velvet Dream. - 00:58–01:05 She concludes by stating that the full look can be achieved in less than five minutes and describes it as super hydrated, gorgeous, and dewy.

# Ad summary This ad promotes Meroda's Shimmer Stick as a superior alternative to foundation. The ad uses a chat interface to suggest the Shimmer Stick as the next product for "Changing Foundation customers", implying it's a better option, and encourages customers not to return to foundation after trying it. The ad presents the product as a solution for people who are looking for an alternative to foundation. # Brand positioning Meroda is presented as a brand offering alternatives to conventional makeup products, specifically targeting individuals who may be dissatisfied with traditional foundation. The brand positions itself as a go-to for customers looking to switch to something better, implying innovation and customer satisfaction. The focus is on transitioning customers away from existing products towards Meroda's offerings, indicating a functional positioning that emphasizes improvement and a break from the norm. # Product The featured product is Meroda's Shimmer Stick, positioned as an alternative to foundation for "Changing Foundation customers". The ad's primary message is that customers should "Discover the Shimmer Stick next" and "And don't go back" to foundation. The product is visually presented through several swatch samples showing a range of shades. The ad implicitly suggests that the Shimmer Stick addresses the pain points associated with traditional foundation, providing a better alternative. # Visual style The ad uses a platform-native style, designed to mimic an iMessage conversation. This includes elements like chat bubbles, the iMessage text input bar, and phone interface components. The production quality is clean and simple, resembling a screenshot from a mobile device. The overall aesthetic is minimalist, with a focus on clear communication and product visibility. # Hooks Headline: Changing Foundation customers # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by addressing "Changing Foundation customers," indicating that some customers are seeking an alternative to foundation. This is intended to grab the attention of those dissatisfied with their current foundation and introduce the brand as a possible solution from the brand's perspective. - Next, the message pivots to "Discover the Shimmer Stick next," which serves as an introduction to the advertised product and invites the audience to explore a new option from the brand's perspective. - Finally, the statement "And don't go back" reinforces the idea that the Shimmer Stick is a superior alternative to foundation and that users will not want to return to using foundation once they've tried it, from the brand's perspective.

# Ad summary This ad showcases MERODA's Changing Foundation with SPF 15. The foundation adapts to the user's exact skin tone. The ad features multiple women using the product. # Brand positioning MERODA is presented as a brand that offers innovative and adaptable beauty solutions. The ad promotes the idea of effortless beauty with a focus on simplicity and effectiveness. MERODA challenges the norm of traditional foundation shopping by offering a single formula that adjusts to individual skin tones. The brand positions itself as functional, offering SPF protection and a natural look. # Product The featured product is MERODA's Changing Foundation with SPF 15, a unique foundation formula designed to adapt to each user's exact skin tone. The foundation is presented as a solution for achieving a natural look without the need for filters, offering a perfect match on contact. It comes in a white frosted glass bottle with a gold pump and lid, emphasizing a simple yet elegant design. The product's USP lies in its color-changing capability, eliminating the hassle of finding the right shade. The foundation is shown being applied with a brush for a smooth, even finish. # Visual style The ad has a clean, polished aesthetic with a focus on natural lighting and smooth transitions. The production quality is high, resembling a professional commercial with a UGC feel. The editing style includes quick cuts and static shots, with a consistent pacing that enhances the rhythm of the ad. The overall feel is bright and inviting, aligning with the brand's message of effortless beauty. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tap below to try it yourself # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a woman applying foundation with a brush. - 00:01–00:02 The focus shifts to the woman's face after application, highlighting the natural look achieved with the foundation. - 00:02–00:04 The ad reveals the product, MERODA Changing Foundation SPF 15, emphasizing it as the secret to the woman's flawless complexion. - 00:04–00:05 The product is demonstrated with one drop being applied to a brush, showcasing its ease of use. - 00:05–00:07 Another woman applies the foundation, demonstrating how it blends perfectly with her skin tone. - 00:09–00:12 The foundation is applied by a different woman, showing how it gives a natural look. - 00:13–00:15 The ad reinforces the color-adjusting feature of the product by showing a woman applying it. - 00:16–00:17 Multiple foundation bottles are presented. - 00:18–00:19 The ad shows a shot of the bottle. - 00:19–00:25 The ad concludes with a grid of various users showcasing the MERODA Changing Foundation SPF 15.

# Ad summary This ad for Meroda's Changing Foundation SPF 30 promotes a lightweight foundation that adapts to your skin tone and gives a natural glow. It features the product bottle and the logos of Grazia, Cosmopolitan, Elle, and Vogue. # Brand positioning Meroda is presented as a modern beauty brand that prioritizes a natural, barely-there makeup experience. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective makeup solutions that enhance natural beauty without feeling heavy or artificial. The brand promotes a lifestyle of effortless beauty, aligning with values of simplicity and natural enhancement. By emphasizing the 'I'm not wearing anything' feel, Meroda pushes against the norm of heavy, cakey foundations, instead focusing on a lightweight, breathable product. The brand positioning is both emotional, with the promise of feeling like you're not wearing makeup, and functional, with the product offering SPF15 and adapting to the user's unique skin tone. # Product Meroda Changing Foundation SPF 30 is a lightweight foundation designed to adapt to your unique skin tone, providing a natural glow. The foundation comes in a frosted glass bottle with a gold cap. It is suitable for medium skin tones. The ad highlights its lightweight texture, SPF15, and ability to adapt to the wearer's skin tone for a natural look. The advertised USP is that it is lightweight and gives the effect of 'I'm not wearing anything' foundation. This addresses the purchase barrier of heavy, cakey foundations that feel uncomfortable on the skin, suggesting a more breathable, natural alternative. The ad promotes the foundation as a risk-free option. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and its key benefits. The use of a frosted glass bottle, gold accents, and a neutral background conveys a sense of luxury and sophistication. The layout is simple and easy to read, with clear typography and a focus on key information. The overall aesthetic is modern and polished, aimed at appealing to a discerning audience. # Hooks Headline: The “I'm not wearing anything” foundation. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Meroda foundation, emphasizing its 'I'm not wearing anything' feel to immediately capture the viewer's attention and set the stage for a natural, lightweight makeup experience. This is told from the brand's POV, introducing its core offering. - The ad then highlights the foundation's key features – that it adapts to you, is lightweight with SPF15, and provides a natural glow – to convey the product's benefits and address potential customer needs in a succinct manner. This is told from the brand's POV, informing the viewer about the product's advantages. - The ad concludes with a 'TRY IT RISK-FREE' offer, encouraging potential customers to try the product without hesitation, reassuring them of its quality and effectiveness. This is told from the brand's POV, reinforcing the value proposition and incentivizing immediate action.

# Ad summary This image ad for Meroda Changing Foundation is targeted towards moms who are short on time. It highlights product features and showcases numerous positive reviews. # Brand positioning Meroda is presented as a practical beauty solution for busy mothers. The brand positions itself by directly addressing the time constraints of its target audience and offers a product that adapts to the user's skin tone. By emphasizing features like lightweight feel, buildable coverage, and SPF 15, the brand promotes functional benefits. The brand's identity appears to focus on providing an accessible beauty routine that aligns with the needs of busy moms. # Product The featured product is Meroda Changing Foundation SPF 30. This foundation adapts to the skin tone, and its key features include being lightweight, buildable, and having SPF 15. It aims to simplify the makeup routine for busy individuals. The product is presented as a solution for those who don't have much time but still want to achieve a polished look. The foundation is packaged in a rectangular bottle with a gold lid. The bottle has (on-package label text) "MERODA" and (on-package label text) "CHANGING FOUNDATION SPF 30 MATCHES FAIR TO MEDIUM SKIN TONES". # Visual style The ad has a clean and minimalist aesthetic. The product is presented against a neutral background, with soft lighting and a focus on the product's form. The visuals are highly polished, suggesting a studio-shot production quality. The typography is clean and legible, contributing to a modern feel. The design appears intended for in-feed placement and is designed to be quickly scannable. # Hooks Headline: Made for moms who have zero time # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by targeting busy moms with the opening text, “Made for moms who have zero time.” This statement conveys an understanding of the target audience's lifestyle and positions the brand as a solution for their needs from the brand's perspective. - The ad then showcases product features such as adapting to skin tone, lightweight feel, buildable coverage, and SPF 15. This highlights the benefits of the product from the brand's perspective. - The ad incorporates social proof by displaying a 5-star rating and mentions "16.000+ reviews," indicating high customer satisfaction from the customer's perspective.

# Ad summary A woman shows how a foundation applies to mature skin. # Brand positioning The brand aims to occupy a space in the consumer's mind for women over 40 who don't want heavier makeup but want better skin. The brand aligns with values that promote healthy, glowing, and even skin without looking like heavy foundation. # Product This is a foundation designed for more mature skin that works with the skin. It goes on white, is easy to blend in, and adapts to skin tone. It does not sit in any fine lines, crease, and makes the skin look healthy. It is easy to apply in literally two minutes. # Visual style The ad's aesthetic is UGC and is medium-polished. It looks like it was filmed on a phone and the transitions are smooth. The pacing is normal. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 If you have more mature skin and you want a product that doesn't just sit on the skin but actually works with your skin, this is the foundation for you. This introduction sets up the ad for women with mature skin who want a foundation that works with their skin. - 00:06–00:16 00:06–00:16 The woman states she is going to show one side of the face, and that it goes on white. The woman is intending to show how the product applies. - 00:16–00:34 00:16–00:34 The woman states what she loves about the product, that it blends in so beautifully, doesn't sit in any fine lines, doesn't crease, and makes the skin look healthy. The intention is to show all the benefits and the selling points. - 00:34–00:48 00:34–00:48 The woman states the product took no time to blend in, and wants to show the difference by pointing to both sides of her face. The intention is to show the difference between the two sides. - 00:48–00:57 00:48–00:57 The woman points out she has the product on both sides of the face and that her skin looks healthy, glowing, even, and beautiful. The intention is to show how good the product looks.

# Ad summary This ad for Meroda foundation features a woman showing off the product in a selfie-style video with text annotations describing the product's features. # Brand positioning Meroda is presented as a brand that offers convenient and effective beauty solutions. The ad emphasizes ease of use, speed, and effectiveness, particularly for busy individuals. It promotes the idea of a makeup product that seamlessly integrates into a fast-paced lifestyle, addressing concerns about time consumption and product performance. With a focus on skin health and sun protection (SPF 15), Meroda positions itself as a brand that combines beauty and practicality, catering to the needs of those who seek quick, reliable, and skin-friendly makeup options. # Product The featured product is Meroda Changing Foundation SPF 15. It is a foundation product designed to match fair to medium skin tones. The ad highlights several key features of the foundation, including its long-lasting wear from morning until school pick-up, its adaptability during application, and its quick application time of just two minutes. The foundation is presented as a fuss-free solution for achieving a flawless complexion, with SPF 15 for added sun protection. The ad also includes a satisfaction guarantee: "100% niet goed, geld terug" implying a money-back guarantee, addressing purchase barriers and instilling confidence in potential buyers. # Visual style The ad has a selfie-style, with a woman showing off the product and its benefits. It's well-lit, with a clean and modern aesthetic, and features text annotations that highlight the product's key features. # Hooks Headline: Bleef zitten van ochtend tot de schoolhaal # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of a woman holding the Meroda foundation bottle up to the camera, showing it off. This shows the viewer the product itself and makes the brand the focus of attention. - Text annotations appear onscreen describing the product benefits and features. These are presented from the brand's POV, making the benefits easier for the viewer to process. - The woman turns toward the camera and smiles, showing that she uses the product herself and likes the finished result. This lets the viewer see an example of the product in use. - The ad closes on a claim that the product comes with a 100% money-back guarantee. This reinforces the brand's faith in its product from the brand POV.

# Ad summary A woman demonstrates Meroda Changing Foundation in her car. She shows how the white foundation changes to match her skin tone as she blends it in. She states that the foundation leaves the skin looking even, fresh, and glowy and does not sit in any fine lines. # Brand positioning Meroda is presented as a brand that provides a quick and easy solution for those with mature skin to have a lovely, fresh look. The foundation is presented as light-weight and does not sit on top of the skin, but blends with your skin tone. The language used throughout the ad is informal, making the brand feel accessible. # Product The featured product is Meroda Changing Foundation, which goes on white and then blends into the user's skin tone. It is applied with a brush and is advertised to be quick and easy to use, leaving the skin looking lovely, fresh, even, and glowy without sitting in any fine lines. The changing foundation is presented for more mature skin and described as not sitting on top of the skin. The foundation comes in a tall square pump bottle. # Visual style The ad has a natural, UGC feel with natural lighting and a simple background. The editing style is conversational, with quick cuts between shots. There are no special effects. The pace is medium, with about one cut per second. The cuts are timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the product while holding it up to the camera. - 00:06–00:09 The creator applies a couple of pumps of the product onto a makeup brush. - 00:09–00:20 The creator then puts the foundation in areas on her face and blends it in. The intention is to show how easy it is to use and that the white foundation blends into her skin tone. - 00:20–00:31 The creator continues to blend the foundation into her skin, highlighting that the skin looks even and doesn't sit in any fine lines. This is to persuade the viewer that they will also achieve these same results by using this product. - 00:31–00:46 The creator summarizes the ease of use, quick application time, and beautiful-looking skin, and states that the product is great for mature skin.

# Ad summary This is a user-generated content ad featuring a woman in a car who is demonstrating and promoting MERODA foundation. She shares that she never wanted to use foundation again until she discovered MERODA. She applies MERODA foundation with a brush to her face and discusses how beautiful the foundation looks. She finishes off the ad by packing the link for MERODA down below, her absolute product. # Brand positioning MERODA is a brand that positions itself as providing a solution to achieving a beautiful finish on the skin without looking cakey. It offers a convenient, time-saving solution for busy women who don't have much time for a 10 step foundation makeup routine. MERODA offers a simple, effective, and heart-felt approach to enhancing your look. MERODA promotes the beauty of a glowy and built-up skin, without looking zugeschmiert or kleistert. # Product The advertised product is MERODA Changing Foundation SPF 15, a makeup product designed to provide a beautiful finish, suitable for up to 16 hours of wear, while seamlessly blending with the skin. The foundation comes in a bottle with a pump. This product is for women who want a quick and easy makeup routine, taking only two minutes to apply, with a glowing finish that doesn't look cakey or overdone. It addresses the pain point of time-consuming, multi-step makeup routines by offering a simple application process that delivers a natural yet enhanced look. # Visual style The ad has a polished, UGC feel, with natural lighting and static shots. The editing style is simple, with smooth transitions between shots. The pacing is consistent, creating a relaxed and informative tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Ich packe euch den Link nochmal hier unten rein zu Meroda # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter starts by expressing her dislike for foundation until she discovered this particular product. - 00:03–00:11 She points out how this foundation can be worn for up to 16 hours and blends into the skin, giving you a really nice finish. She's speaking as a product user who is making a claim. - 00:11–00:17 She shows how to apply the product on the brush and demonstrates on the face. - 00:17–00:22 She states that she only uses this product because she likes the way it looks. - 00:22–00:27 She speaks about how happy she is with the perfect glow and that it doesn't make the skin cakey. She is expressing how the product makes her feel. - 00:27–00:39 She emphasizes that if you buy this product, you don't need that many steps in your makeup routine; you can just do two minutes and add a couple of things from your beauty bag. - 00:39–00:48 She reiterates how the skin is glowing and built up, but doesn't look zugeschmiert or kleistert. - 00:48–00:57 She then states that it's an absolute must-have and will pack the link to Meroda down below, her absolute product.

# Ad summary This ad features a collection of cosmetic products in a kit marketed towards busy mothers. The ad highlights the convenience and value of the kit, including essential makeup items along with several free gifts. # Brand positioning The brand, MERODA, is presented as a provider of essential beauty solutions. Positioned for busy mothers, the brand emphasizes convenience and value by offering bundled kits with necessary items and additional free gifts. The brand aims to simplify the beauty routine for busy individuals, offering an all-in-one solution. # Product The featured product is the "BUSY-MAMA-KIT ESSENTIAL DUO," which includes two bestsellers along with three free gifts (3 GESCHENKE). The kit consists of the CHANGING FOUNDATION with SPF 15, designed to provide coverage and sun protection. Additionally, the kit includes an EYE PERFECTING SHIMMER STICK, VIBRANT CHEEKS LIQUID BLUSH, MINI PRIMER, and THE PRECISION BROW GEL, with the last three items labeled as "GRATIS" (free). These products are for consumers looking for a simplified makeup routine that includes foundation, shimmer stick, blush, primer, and brow gel. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, with studio-shot images that emphasize the textures and colors of the products. The layout is organized into clear horizontal sections, guiding the viewer's eye through the different elements. The color palette is neutral, with white backgrounds and gold accents, lending a sense of luxury and sophistication. # Hooks Headline: BUSY-MAMA-KIT # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the "BUSY-MAMA-KIT ESSENTIAL DUO," immediately targeting busy mothers and conveying the message that this kit is tailored for them. This is communicated from the brand's perspective to establish the core offering. - Next, the ad highlights that the kit includes "2 BESTSELLERS + 3 GESCHENKE," emphasizing the value and appeal of the kit. The intention is to showcase the comprehensive nature of the kit. The messaging is communicated by the brand. - The ad then showcases each individual product: the CHANGING FOUNDATION, EYE PERFECTING SHIMMER STICK, MINI PRIMER GRATIS, VIBRANT CHEEKS LIQUID BLUSH GRATIS, and THE PRECISION BROW GEL GRATIS. This provides a detailed overview of what the kit offers, with the word "GRATIS" (free) visually emphasizing the additional value. The ad intends to inform the viewer about the components of the kit. This is presented from the brand's perspective to detail the product offerings.

# Ad summary This ad promotes Meroda's Changing Foundation, featuring a makeup artist who has tested foundations for 30 years. She expresses skepticism about color-changing foundations but is impressed by Meroda's product, which adapts to skin tone, covers redness and blemishes, and feels lightweight. The ad includes testimonials and emphasizes the foundation's natural, radiant finish. # Brand positioning Meroda is presented as a brand that challenges the norms of traditional foundations, which often settle into lines, oxidize, or create a mask-like effect. The brand positions itself as innovative, offering a white foundation that adapts to individual skin tones, providing a natural, radiant finish. The brand aligns with a lifestyle that values simplicity and effective beauty solutions, appealing to those who are skeptical of conventional makeup products. # Product The featured product is Meroda's Changing Foundation, a white foundation that adapts to the user's skin tone upon application. It is designed for individuals seeking a natural, radiant finish without the common issues of traditional foundations, such as settling into fine lines, oxidizing, or creating a mask-like effect. The foundation is presented as a solution for covering redness and pigment spots effortlessly while maintaining a lightweight feel. It is suitable for all skin types and tones, eliminating the need for guessing or mixing shades. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit shots and natural lighting. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action probier diese hier aus # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a makeup artist applying foundation to her face, stating she has tested foundations for 30 years, but her daughter found one that surpasses them all. This introduces the product and sets up the expert's skepticism. - 00:05–00:17 00:05–00:17 The makeup artist explains that she has tried every foundation, from expensive to drugstore brands, but most settle into lines, oxidize, or look like a mask. This highlights the common frustrations with traditional foundations. - 00:17–00:22 00:17–00:22 The makeup artist shares that her daughter surprised her with Meroda's white foundation for Christmas. This introduces the product as a gift and a potential solution. - 00:22–00:32 00:22–00:32 The makeup artist mentions her daughter saw the foundation on TikTok and recommended it, saying it adapts to skin tone. This adds social proof and emphasizes the product's unique feature. - 00:32–00:41 00:32–00:41 The makeup artist admits she was skeptical as a makeup artist who has seen many color-changing foundations that don't work. This reinforces her expertise and sets up her surprise. - 00:41–00:47 00:41–00:47 The makeup artist states she was honestly impressed when she tried it. This highlights the product's effectiveness and her genuine reaction. - 00:47–00:52 00:47–00:52 The makeup artist explains that the Meroda Changing Foundation blends with the skin and adapts to the skin tone in seconds. This emphasizes the product's key benefits and ease of use. - 00:52–01:02 00:52–01:02 The makeup artist states that there is no guessing, mixing, or mask effect. The finish is natural, smooth, and radiant, which is what mature skin deserves. This reinforces the product's benefits and target audience. - 01:02–01:06 01:02–01:06 The makeup artist concludes that her daughter was right, and this foundation is different. This reinforces the product's uniqueness and effectiveness. - 01:06–01:13 01:06–01:13 The makeup artist encourages viewers who are disappointed with traditional foundations to try this one and understand why over 500,000 women love it. This provides a call to action and social proof.

# Ad summary In a selfie-style video, a woman with blonde hair shares her secret for achieving a perfect 'office look' in just two minutes. She introduces the Meroda Changing Foundation and 2-in-1 Foundation Brush, demonstrating how the white foundation adapts to her skin tone seamlessly, resulting in a fresh, even, and light finish. # Brand positioning Meroda is presented as a time-saving solution for busy women who want to look good effortlessly. The brand aligns with a lifestyle of efficiency and practicality, offering products that simplify the makeup routine. It positions itself against the norm of lengthy and complicated makeup processes, providing a functional benefit of speed and ease of use, while also promoting a fresh and natural look. The brand aims to occupy the space of quick and effective beauty for the modern, time-conscious woman. # Product The featured products are the Meroda Changing Foundation and the 2-in-1 Foundation Brush. The Changing Foundation is a white foundation that adapts to the user's skin tone in seconds, providing a fresh, even, and light finish without caking, even after 8 hours in the office. It is designed for those who don't have much time but still want to look good. The 2-in-1 Foundation Brush is a tool designed to work in tandem with the foundation, facilitating a smooth and quick application. These products are presented as a solution for busy individuals seeking a fast and reliable way to achieve a natural-looking complexion. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, bright aesthetic. The editing style is smooth, with static shots and minimal transitions. The production quality is high, creating a commercial-like appearance. The pacing is consistent, maintaining a steady rhythm throughout the video. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Den Link findet ihr hier unten. (The link can be found here below.) # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The presenter introduces herself and states that she only has two minutes for makeup in the morning, presenting the Meroda foundation as her secret. - 00:04–00:09 00:04–00:09 She introduces the Changing Foundation and the 2-in-1 Foundation Brush from Meroda. This informs the viewer of the specific products being promoted. - 00:09–00:14 00:09–00:14 She applies the foundation, emphasizing how it adapts to her skin tone in seconds. This demonstrates the product's ease of use and key benefit. - 00:14–00:19 00:14–00:19 She highlights the foundation's qualities of not causing edges or caking, even after 8 hours. This emphasizes the long-lasting and natural finish of the product. - 00:20–00:23 00:20–00:23 She describes the result as fresh, even, light, and looking like natural skin, emphasizing the outcome of using the foundation. - 00:24–00:34 00:24–00:34 She adds blush and lipstick to complete her 'office look', showing the viewer how the foundation fits into a quick, everyday makeup routine. - 00:36–00:41 00:36–00:41 She concludes by stating that the product is for those who don't have time but still want to look good, and directs viewers to the link below, reinforcing the product's purpose and providing a call to action.

# Ad summary This ad promotes Meroda foundation, which matches to any skin tone. Women of different skin tones use the product and are pleased with the coverage, the fact that it covers and is also light, and that it makes their skin shine. # Brand positioning Meroda is presented as a brand offering makeup that is innovative and accessible. The brand positions itself as a solution for those who struggle to find the right foundation shade, offering a product that adapts to individual skin tones. The brand values inclusivity and simplicity, catering to a wide range of consumers without the need for multiple shade options. This functional approach emphasizes the ease and effectiveness of the product, setting it apart from traditional makeup brands that require extensive shade matching. # Product The Meroda foundation is presented as a color-changing foundation that adapts to all skin tones. The foundation starts as white and blends into the user's skin to perfectly match their complexion. It provides good coverage, but is still lightweight and doesn't settle into creases on the face. The product features SPF 15, and can be used as both a summer and winter foundation. The product addresses the pain point of finding the right foundation shade, claiming it is effective for all consumers. # Visual style The ad has a casual, UGC-style aesthetic, with a mix of close-up shots and wider shots. The editing is relatively quick, with jump cuts and transitions to maintain a lively pace. The lighting is natural and the production quality is high enough to showcase the product effectively, but not so polished that it feels overly commercial. The pacing remains consistent, at around 15 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman applies white foundation to her face with a brush. She explains that it starts white, then adapts to match the user's skin, which conveys that the product is easy to use. - 00:04–00:08 00:04–00:08 The woman expresses her surprise and excitement about the color-changing effect. She says it looks good and natural, which creates a sense of trustworthiness from a first-person perspective. - 00:08–00:12 00:08–00:12 The voiceover explains how the product can be applied. The woman demonstrating the product is shown still blending the foundation in, and then states that the foundation matches her skin perfectly, conveying that the product adapts to her skin. - 00:12–00:21 00:12–00:21 A woman approaches three others on the street and introduces them to the Meroda foundation. She asks if they want to test the product, which conveys how quick and easy it is to get coverage. - 00:21–00:24 00:21–00:24 A montage features women of various skin tones, who have all tested the foundation, followed by the text "ONE FOUNDATION, MANY SKIN TONES. IS THIS GOING TO WORK?" which conveys that the product is inclusive. - 00:24–00:31 00:24–00:31 Multiple women are shown applying the foundation. They state that it really matches their skin, creating a sense of trustworthiness. - 00:31–00:35 00:31–00:35 A woman explains the difference between the made-up side of her face and the bare side of her face, further reinforcing how the foundation matches her skin. - 00:35–00:41 00:35–00:41 Women continue to show how easy it is to apply, and that it makes their skin look good. - 00:41–00:51 00:41–00:51 A woman is shown testing the product, followed by the statement from another woman that it covers very well, it feels light, and it doesn't settle into creases, further conveying the product's benefits. - 00:51–01:04 00:51–01:04 The women continue stating that the foundation matches their skin perfectly. One woman states that the product can be used as both a summer and a winter foundation, plus that it includes SPF-15. This highlights the product's versatility. - 01:04–01:14 01:04–01:14 The text states, "Never the WRONG foundation again" and women state that the product matched their skin perfectly and will now be in their makeup bags, further creating trust.

# Ad summary The ad features a white-haired woman with fair skin describing the makeup struggles women over 40 face when trying to find the right foundation. The ad is for Meroda foundation. # Brand positioning Meroda is presented as a brand that understands the unique makeup struggles of women over 40, particularly the difficulty of finding a foundation that looks natural and doesn't accentuate fine lines. The brand aims to position itself as a solution that offers a natural look that enhances skin quality without making users look younger but simply like themselves with good skin. Meroda pushes against the norm of foundations that settle into fine lines and look unnatural, promoting itself as a brand that prioritizes looking like yourself. # Product The product is a foundation in a white bottle with a gold cap, designed to provide a natural look for women over 40. The foundation is white, but the product claims the formula blends with the skin to avoid sitting on top of it or settling into fine lines. The ad aims to convey that Meroda Foundation will help users look like themselves but with better skin and no stress of constantly touching up. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and clear shots. The editing style includes a mix of static shots and quick cuts to maintain a steady pace and keep the viewer engaged. The production quality is high, lending a professional feel to the ad. The cuts, text, and product actions are timed to the voiceover lines. The overall aesthetic aligns with a modern, consumer-friendly presentation, suggesting a focus on relatability and trust. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a woman covering half her face with her hand, posing the question of the biggest makeup struggle after 40. - 00:02–00:02 The ad states the problem, foundation, implying that finding a suitable foundation is a common challenge for women in this age group. - 00:03–00:05 A woman with white hair, fair skin, and wearing a black t-shirt with the brand name "MERODA" speaks directly to the camera, introducing the topic of how difficult it is to find foundation after 40. - 00:03–00:05 The woman's perspective is conveyed through her direct address, casual tone, and relatable expression. - 00:05–00:07 The scene shows a woman in a store holding two bottles of foundation, highlighting the difficulty of choosing the right product. - 00:05–00:07 It highlights the overwhelming options and the difficulty of finding a suitable product. - 00:08–00:08 The woman from before elaborates on the difficulty, stating that choosing a foundation feels like choosing between two evils. - 00:08–00:11 The ad lists the two negative outcomes that follow, showing women applying foundation, highlighting the accentuation of fine lines. - 00:12–00:13 The ad states the other possible negative outcome, a woman covering her face, feeling less confident. - 00:14–00:19 The woman shares that she stopped wearing foundation entirely because it didn't look natural anymore. - 00:20–00:21 The woman introduces a product by Meroda, presenting it as a solution. - 00:22–00:24 The ad states that the product is white but not to be scared. - 00:24–00:27 A woman is shown applying the white foundation to her face, and then she smiles to show the foundation blended to her face. - 00:28–00:30 The woman details the solution's benefits: it doesn't sit on top of the skin or settle into fine lines. - 00:31–00:33 A woman with blonde hair is shown smiling, stating, "No touching up" and showing other women smiling, and saying there is "no stress." - 00:34–00:37 The woman summarizes that it's not about looking younger but about looking like yourself. - 00:37–00:39 A split screen shows a before-and-after comparison, highlighting the improvement in skin quality.