How MAKEUP BY MARIO Advertises on Meta

# Ad summary This ad showcases the byMARIO Blurring Bronzer collection, featuring swatches of all shades. # Brand positioning By Mario is presented as a luxury cosmetics brand offering a curated range of complexion-enhancing products. The brand is positioned for beauty enthusiasts seeking high-quality formulations and professional-grade results. With clean, minimalist packaging and a focus on skin-like finishes, By Mario aims to offer makeup that enhances rather than masks natural beauty. The brand avoids overly trendy or gimmicky approaches, instead emphasizing timeless elegance and sophistication. By Mario appears to target consumers who appreciate refined aesthetics and a less-is-more philosophy in their makeup routines. # Product The featured product is the By Mario Blurring Bronzer, a powder bronzer available in six shades: Light, Light Medium, Medium, Medium Dark, Dark, and Dark Deep. Each bronzer comes in a circular compact with a built-in mirror. The bronzer promises a blurring effect, suggesting it smooths skin texture while adding warmth and dimension. The product is intended for use on the face to create a sun-kissed or sculpted look. The six shades suggest the brand is focused on offering options for a wide range of skin tones. Swatches on the arm show varying intensities of color, from a subtle glow to a deeper bronze. # Visual style The ad has a clean and minimalist aesthetic with bright, even lighting and a white background. The focus is entirely on the product, with no distractions or embellishments. The editing style consists of static shots and smooth transitions. The production quality is high-end commercial, conveying a sense of luxury and sophistication. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a stack of By Mario bronzer compacts. - 00:01–00:02 00:01–00:02: The stack falls apart revealing a range of different bronzer shades in their boxes. - 00:02–00:06 00:02–00:06: A hand selects the 'Light' shade box. The brand is drawing the viewer's attention to the breadth of shades offered, as well as the aesthetic of the product packaging. - 00:06–00:09 00:06–00:09: The hand opens the 'Light' compact. The brand continues to create ASMR sounds that draw attention to its compacts. The inside product is shown. - 00:09–00:11 00:09–00:11: A finger is swatched across the bronzer. The hand is showing a finger swatch test and texture to prove the bronzer's smoothness. - 00:11–00:15 00:11–00:15: The process repeats with Medium and Medium Dark shades. The brand conveys the product's buildability and smoothness. - 00:15–00:18 00:15–00:18: The process repeats with Dark and Dark Deep. The brand highlights the product's wide range of shades that can complement a variety of skin colors. - 00:18–00:21 00:18–00:21: All compacts are put back together to create the original stack. The brand is wrapping up the demo to show all the products in unison and close the loop to the beginning of the advertisement.

# Ad summary This ad showcases the By Mario Ethereal Eyes eyeshadow palette. The ad features a demonstration of how to apply multiple eyeshadows from the palette to create an ethereal eye look. # Brand positioning MAKEUP BY MARIO is presented as a high-quality brand. The brand promotes a tone of sophistication and elegance. This is shown with the use of a clean white background, a professional makeup artist, and a clean font. # Product The ad features the Ethereal Eyes Eyeshadow Palette. It is presented as "The Original". The palette contains 12 neutral eyeshadow colors in matte and shimmer finishes. The ad highlights multiple shades from the palette in pink, brown, and silver tones. The product is presented as a way to achieve an ethereal eye makeup look. # Visual style The ad has a clean and polished visual style. The lighting is bright and even. The shots are close up and detailed. The editing style is smooth with slow camera movement. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close up of a woman's face with an ethereal eye makeup look. - 00:01–00:01 The text "ETHEREAL EYES™" appears on screen. - 00:02–00:03 The camera shows a hand opening the Ethereal Eyes eyeshadow palette. - 00:02–00:04 The text "ETHEREAL EYES™ EYESHADOW PALETTE. THE ORIGINAL" appears on screen. - 00:04–00:04 The camera zooms in on the eyeshadow palette. An eyeshadow brush is shown picking up a shimmery silver shade. - 00:05–00:06 A makeup artist is shown applying eyeshadow to the woman's eye. - 00:07–00:08 The camera shows a close up of the finished ethereal eye makeup look. - 00:08–00:09 The makeup artist is shown applying a brown eyeshadow to the woman's eye. - 00:10–00:10 The camera zooms in on the eyeshadow palette. An eyeshadow brush is shown picking up a shimmery silver shade. - 00:11–00:13 The makeup artist is shown applying eyeshadow to the woman's eye. - 00:14–00:15 The camera shows a close up of the finished ethereal eye makeup look. - 00:16–00:16 The camera zooms in on the eyeshadow palette. An eyeshadow brush is shown picking up a matte pink shade. - 00:17–00:18 The makeup artist is shown applying eyeshadow to the woman's eye. - 00:18–00:24 The camera shows a close up of the finished ethereal eye makeup look.

# Ad summary This ad demonstrates the use of the By Mario Ethereal Eyes Eyeshadow Palette. It shows the application of various eyeshadows and eyeliner to create a soft, romantic eye look. # Brand positioning By Mario is a beauty brand that seems to specialize in a luxe version of everyday, wearable beauty. The brand embraces subtle glamor with a focus on naturally enhanced features, as well as an inclusive approach to beauty, as embodied by the makeup artist himself. This brand aims to occupy the space of accessible luxury, offering a way for customers to achieve a professional makeup look with high-quality products and expert guidance. # Product The product featured is the Ethereal Eyes Eyeshadow Palette by Mario, described as "the original." The palette contains 12 eyeshadows in a range of neutral and rosy tones, including matte, shimmer, and glitter finishes. The palette is designed to create soft, romantic eye looks with a focus on subtle glamor and enhanced natural features. The palette offers a range of textures and finishes, allowing users to create a variety of looks from day to night. By providing both matte and shimmer options, the palette addresses the need for versatility in creating different eye looks. # Visual style The ad has a polished and professional aesthetic with a focus on showcasing the makeup look in detail. The lighting is soft and flattering, creating a romantic and ethereal vibe. The editing style consists of quick cuts between shots of the model, the palette, and the makeup artist applying the makeup. The production quality is high-end, and the visual motifs include close-ups of the model's eyes and the eyeshadow palette. The ad's pacing is moderate, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a model's face with a soft, shimmery pink eyeshadow look. - 00:01–00:02 The focus shifts to the model's eyes, highlighting the ethereal effect of the eyeshadow. - 00:02–00:03 The Ethereal Eyes Eyeshadow Palette is revealed, along with on-screen text identifying the product. - 00:03–00:04 A makeup artist's hands are shown picking up eyeshadow with a brush from the palette. - 00:04–00:06 The makeup artist applies the eyeshadow to the model's eyelid. - 00:06–00:07 The model's face is shown again, highlighting the completed eyeshadow look. - 00:08–00:09 The makeup artist applies another layer of dark eyeshadow to the outer corner of the model's eyelid. - 00:09–00:10 The makeup artist's hands are shown picking up eyeshadow with a brush from the palette. - 00:11–00:13 The makeup artist applies eyeliner to the model's eye. - 00:13–00:14 The model's face is shown again, highlighting the completed eyeshadow and eyeliner look. - 00:15–00:15 The model's face is shown again, highlighting the completed eyeshadow and eyeliner look. - 00:16–00:16 The makeup artist's hands are shown picking up eyeshadow with a brush from the palette. - 00:16–00:17 Close up of the makeup artist. - 00:17–00:18 The makeup artist applies another layer of dark eyeshadow to the outer corner of the model's eyelid. - 00:18–00:24 The model's face is shown again, highlighting the completed eyeshadow and eyeliner look.

# Ad summary This ad displays different eyeshadow looks. The ad is very simple, displaying the eye of a model in different shades of brown. # Brand positioning This ad does not explicitly state what the brand is or what it aims to occupy in the consumer's mind. However, the ad highlights the aesthetic of eye makeup and the different looks you can achieve. The ad promotes looking good and pushing beauty standards. The brand is presented to be very functional. # Product This ad displays different eyeshadow looks. It does not specify what brand or type of eyeshadow is used. The ad shows different shades of brown eyeshadow on different skin tones. The ad shows the many different looks you can create with a brown eyeshadow palette. # Visual style The ad has a very simple aesthetic, with the camera being very close up on a person's eye, with a small zoom in and out. The production quality is very high-end and polished. The ad has a steady pacing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:21 The ad displays different eyeshadow looks.

# Ad summary A product shot of an eyeshadow palette. # Brand positioning The By Mario brand seems to occupy a luxury, professional space, as it is named after celebrity makeup artist Mario Dedivanovic. It creates the impression of high-end products and targets consumers who are serious about makeup or those looking for a touch of professional quality in their beauty routine. The brand appears to focus on simplicity and elegance, with the monochrome color scheme further reinforcing its premium positioning. # Product The product is an eyeshadow palette called "Ethereal Eyes™ The Original" by By Mario. It features twelve square pans of eyeshadow in a range of neutral brown, beige, and taupe shades. The palette has a mirrored case and a mix of matte and shimmer finishes in the eyeshadows. The palette is for creating natural to smoky eye looks, offering versatility for everyday wear or more dramatic occasions. The product is shown with the packaging open, displaying all the eyeshadow colors and the brand's name on one of the pans. # Visual style The ad has a clean and minimalist aesthetic, likely achieved through studio lighting and careful product placement. The image treatment appears to be professionally edited to enhance the product's colors and textures, with a focus on clean lines. The typography is simple and modern, and the overall style is consistent with high-end beauty brands, suggesting a platform-native design that would fit seamlessly into a feed. # Hooks Headline: ETHEREAL EYES™ THE ORIGINAL # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases the eyeshadow palette, intending to highlight its range of neutral colors and the mix of matte and shimmer finishes.

# Ad summary This ad for Makeup By Mario and Sephora features the brand's founder, Mario Dedivanovic, and various diverse models answering makeup questions. # Brand positioning Makeup By Mario is positioned as a luxury brand, offering high-quality makeup products. The brand associates itself with celebrity makeup artist Mario Dedivanovic, who is presented as an expert in the field. The association with Sephora, a well-known beauty retailer, also elevates the brand's perceived value. The brand promotes inclusivity by featuring diverse models, suggesting it aims to cater to a wide range of customers. Makeup By Mario focuses on functional beauty, offering products that enhance natural features and are user-friendly. The brand's alignment with Mario's expertise and reputation reinforces its commitment to quality and innovation in the beauty industry. # Product The ad features an array of makeup products from the Makeup By Mario collection, which includes eyeshadow palettes with various shades, lip liners, and makeup brushes. The products are designed for makeup enthusiasts and professionals alike, providing tools to enhance natural beauty. The ad highlights the range of shades available, indicating the brand's commitment to inclusivity. The products are presented as high-quality and essential for creating a flawless makeup look. The products are shown being used by Mario and other models to create stunning looks, suggesting their effectiveness and ease of use. There is no mention of a particular pain point being addressed or barriers to purchase. # Visual style The ad has a polished, commercial aesthetic. The editing style involves quick cuts and smooth transitions. The production quality is high, reflecting a professional commercial feel. There are no obvious visual motifs. The pacing is moderate, with consistent cuts per minute, and the audio-visual sync is timed to match the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Drop all your makeup questions for Mario to answer down below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 The ad opens with various models calling into "Mario's Beauty Booth" to ask questions. - 00:07–00:10 A clapperboard signals that the ad is being filmed on set. - 00:10–00:13 The text overlay says, "Drop all your makeup questions for Mario to answer down below". - 00:13–00:22 The ad transitions to a montage of the models and Mario Dedivanovic working together to film the beauty booth content, interspersed with shots of the models taking selfies to show off the finished looks. - 00:22–00:27 Mario announces that the booth is officially open, and celebrates with another model.

# Ad summary This Makeup By Mario x Sephora ad features Mario in a phone booth speaking with different people about makeup techniques. He brings people in to show them different techniques and shades. # Brand positioning Makeup By Mario, presented in partnership with Sephora, positions itself as a brand focused on enhancing natural beauty through simple makeup techniques. The brand emphasizes accessibility and expertise by featuring its founder, Mario Dedivanovic, a world-renowned makeup artist, directly teaching and demonstrating techniques. This collaboration suggests a focus on quality and accessibility. The brand distinguishes itself by offering professional-level techniques and products that are easy to use for everyone, moving away from overly complex or intimidating beauty routines. # Product The ad showcases a range of Makeup By Mario products including an eyeshadow palette with various neutral tones, a SoftPop blush stick, and SurrealSkin foundation. These products aim to enhance natural beauty through easy application techniques. The ad highlights the importance of shade matching. The SoftPop blush stick is demonstrated being applied to the cheeks and lips, emphasizing its dual-use and convenience. The SurrealSkin foundation aims to provide a flawless shade match and enhance skin's natural appearance. These products are presented as tools to achieve a simple, yet effective makeup routine that enhances natural features rather than masking them. # Visual style The ad has a polished and clean aesthetic with bright, even lighting and a consistent white and black color scheme. The editing style combines quick cuts between different people and products with static shots. The production quality is high, resembling a professional commercial with clean lines and seamless transitions. The visuals are timed to the music and voiceover lines. The ad alternates between close-up shots of makeup application and wider shots of the speakers. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with Mario Dedivanovic in a white phone booth, playfully answering a vintage phone labeled "Mario's Beauty Booth", setting a light-hearted and accessible tone. - 00:02–00:04 00:02–00:04 A montage of diverse individuals answering the phone with "Hey, Mario" creates a sense of community and direct engagement. - 00:04–00:07 00:04–00:07 A woman on the phone asks Mario how to cover blemishes and redness, establishing a common beauty concern that the products will address. This is presented from her perspective as she seeks a solution. - 00:07–00:10 00:07–00:10 Two women talk about how they need complexion help as another woman asks Mario if they can show the audience how it’s done. The ad highlights shared experiences. - 00:10–00:13 00:10–00:13 A woman expresses her desire to join in on the fun, and Mario assures her it’s easy and invites her to meet him on set. The moment is lighthearted and emphasizes the ease of use. - 00:13–00:16 00:13–00:16 A woman praises Mario for teaching her and the world how to contour, reinforcing his authority and credibility as a makeup artist. - 00:16–00:19 00:16–00:19 Another woman asks Mario to show some of his techniques, which transitions to Mario saying he is all about enhancing natural beauty. This reinforces the brand’s core message. - 00:19–00:23 00:19-00:23 A woman says that enhancing her natural beauty is what she's here today for, and the ad transitions to her saying the little things make the biggest difference. This reinforces the brand’s core message. - 00:24–00:26 00:24–00:26 Mario is shown applying makeup to a woman, where she praises the product for the shade match. The shift in tone and visual supports the brand’s core message. - 00:27–00:28 00:27–00:28 The Makeup By Mario x Sephora logo is presented, reinforcing the brand partnership.

# Ad summary This ad features a close-up demo of a shimmery eyeshadow look. The ad emphasizes the product's intense color payoff, shimmer, and reflectiveness. # Brand positioning The ad does not explicitly mention the brand name. The brand aims to occupy the space of high-quality, high-pigment, and trendy makeup products. The ad focuses on a single product to showcase its superior quality and color. The brand promotes a beauty-focused lifestyle, aligning with current makeup trends. The brand targets users interested in creating unique and bold eye looks, differentiating itself through a highly shimmery formula. # Product The product featured is a shimmery eyeshadow. It is presented as having a high-color payoff and a highly reflective finish. The shadow can be used to create a bold eye look, as demonstrated. The single eyeshadow is applied on the eyelid and the brow bone. The ad focuses on the eyeshadow's key attributes, such as its shimmery texture and intense pigmentation. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the quality of the makeup. The editing style consists of static shots and slow zooms to highlight the product. The production quality is high-end, contributing to the luxurious feel of the ad. The pacing is slow, with static shots allowing viewers to fully appreciate the shimmer and pigment of the eyeshadow. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:21 Close up of shimmery eyeshadow.

# Ad summary The ad features a makeup artist's kit, displaying various makeup products such as lipsticks, foundations, and eyeshadows, organized by color and type. It emphasizes the diversity and organization of the makeup collection. # Brand positioning This ad does not explicitly describe the brand; it focuses on showcasing an organized and extensive collection of makeup products. The image implies the brand aims to provide a wide variety of colors and formulations to cater to different makeup needs and preferences, suggesting a focus on variety and options for makeup artists and enthusiasts. # Product The ad features multiple makeup products, including eyeshadows, lipsticks, and foundations. Eyeshadows are in white rectangular containers labeled with color categories: "MATTES", "METALLICS", "METALS", and "NEUTRALS". Lipsticks are visible through clear containers labeled with formulations like "SUPER SATIN", "ULTRA SUEDE LIPSTICK", "MOISTURE GLOW PLUMPING", and "COZY LIP + MOISTURE GLOW". Foundations are in small, cylindrical bottles with white labels indicating different shades such as "30 W", "230", "22 C", "18.5 N", "27 W", "3 W", "N11", "17 N", "26 N", "N8", "4.5 N", "0.5 N", "3.5 C", "16.5 N", "25 W", "24 N", "M9", "12 O", "11.5 N", "2N", "14O", "M6", "15 N", "28.5 N", "M9", "17.5 N", and "20 N". The ad showcases a comprehensive range of shades and formulations, addressing the need for variety and customization. # Visual style The ad has a straightforward, documentary-style aesthetic. It features a well-organized makeup collection, conveying professionalism and attention to detail. The production quality appears to be a simple, direct shot. The layout is grid-like, showcasing each product clearly. The overall style is clean and functional, emphasizing the wide range of products and shades available. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows an organized makeup kit. The intention is to demonstrate a wide variety of makeup products and shades available. The audience is experiencing it from the perspective of someone viewing a professional makeup collection.

# Ad summary This ad displays the 'By Mario' Master Mattes Eyeshadow Palette, emphasizing its color payoff and range of neutral tones. # Brand positioning By Mario is presented as a luxury cosmetics brand specializing in high-pigment, versatile eyeshadow palettes for makeup enthusiasts of all skill levels. The brand emphasizes quality and aesthetic appeal, offering a curated collection of essential colors designed to create a wide range of looks. The brand positions itself at the premium end of the market through visual cues like sleek, high-quality packaging and rich, blendable formulas, setting itself apart by focusing on timeless elegance and professional-grade performance. # Product The featured product is the Master Mattes Eyeshadow Palette by Mario, an eyeshadow palette containing 12 neutral and matte shades. It contains a variety of natural tones. The palette is packaged in a white square container with silver trim and the 'By Mario' logo is on the front. The eyeshadows are arranged in a square grid pattern and are demonstrated to have high color payoff when swatched on various skin tones. The shades appear to be buildable and suitable for creating both natural and dramatic eye looks. The eyeshadows colors are a mix of browns, creams, tans, golds, and pinks. # Visual style The ad has a polished aesthetic with clean, bright lighting and clear, close-up shots of the product and swatches. The editing style is simple and direct, with static shots and smooth transitions that showcase the eyeshadow colors and their payoff. The production quality appears high-end, supporting the brand's positioning as a luxury cosmetic product. The visuals are paced evenly, with the focus on detailed presentation rather than rapid cuts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a small By Mario eyeshadow quad. - 00:01–00:03 The shot transitions to a larger By Mario eyeshadow palette. This sets up the product introduction by expanding the view to the primary product being advertised. - 00:03–00:08 A close up shot of the palette is shown so the viewer can observe the individual shades available. - 00:08–00:19 The ad transitions to showing the colors swatched on a variety of skin tones, demonstrating their versatility and color payoff. This directly addresses the benefit of the product by highlighting its effectiveness across diverse complexions and demonstrating the colors in use.

# Ad summary Makeup by Mario is advertising their Ethereal Eyes eyeshadow palette. A makeup artist is applying eyeshadow to a model against a blurred beach scene background. # Brand positioning Makeup by Mario, helmed by celebrity makeup artist Mario Dedivanovic, positions itself as a luxury makeup brand that aims to bring high-end artistry into the everyday consumer's hands. The brand is positioned as the original creator of professional quality makeup, as the text indicates "The Original." By featuring a makeup artist applying the product on a model, the brand aligns itself with high-end artistry and aims to capture the sophisticated beauty consumer. # Product The product being advertised is the Ethereal Eyes eyeshadow palette by Makeup by Mario. The palette features twelve neutral eyeshadow shades in a square, white compact case with a mirror inside. It is being marketed for creating a soft, natural eye look, as indicated by the name “Ethereal Eyes.” The palette is being applied by a makeup artist on a model, showcasing its professional use and potential for creating a high-end look. The presence of a makeup artist implies that the product is sophisticated and effective enough for professional use, while the neutral color scheme suggests it is versatile and wearable for everyday use. # Visual style The ad presents a clean, high-end aesthetic typical of luxury beauty brands. The lighting is soft and diffused, creating a gentle, flattering look. The focus is tightly framed on the makeup application, highlighting the product and the makeup artist's technique. # Hooks Headline: ETHEREAL EYES™ THE ORIGINAL # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a makeup artist applying eyeshadow on a model. This sets the scene and shows the product in action, aligning the brand with professional makeup artistry. - The shot focuses on the eyeshadow palette in the makeup artist's hand. This highlights the specific product being advertised and shows its range of neutral shades. - The model's finished eye makeup is revealed, showcasing the effect and quality of the eyeshadow. The look suggests a soft and natural aesthetic, further conveying the brand's intended use and target audience.

# Ad summary A Makeup by Mario ad featuring the Ethereal Eyes palette, emphasizing its original formula and range of neutral tones. # Brand positioning Makeup by Mario positions itself as a prestige brand offering high-quality makeup designed by a renowned makeup artist, Mario Dedivanovic. The brand aims to occupy the space of professional-grade cosmetics accessible to both makeup artists and everyday consumers. The brand is positioned with an emphasis on artistry, quality, and authenticity, reflecting the expertise and vision of its founder. The brand does not directly push against category norms, but aligns with a functional yet high-end approach. # Product The featured product is the Makeup by Mario Ethereal Eyes palette. It is presented as "THE ORIGINAL", implying that it is the first or signature version of the product. The palette consists of twelve neutral shades in a square format. The shades range from light beige to deep brown, with matte and shimmer finishes. The colors are intended to create a range of ethereal eye looks, likely targeting consumers interested in sophisticated and versatile makeup. The ad emphasizes the palette's status as the original, reinforcing its value and desirability. # Visual style The ad has a clean and polished aesthetic, typical of high-end beauty brands. The focus is on the product, with a minimalistic background and soft lighting. The reflective surfaces add a touch of luxury. The overall effect is elegant and sophisticated. # Hooks Headline: ETHEREAL EYES™ THE ORIGINAL # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a close-up of the Makeup by Mario Ethereal Eyes palette. This serves to highlight the product itself and draw the viewer's attention to its features and colors. The brand's perspective is showcased. - The layout is minimalistic, focusing solely on the product against a soft, neutral background. This is intended to convey elegance and sophistication, aligning with the brand's positioning. The brand's perspective is at play here. - The phrase "ETHEREAL EYES™ THE ORIGINAL" is prominently displayed above the palette. This reinforces the product's identity and uniqueness, creating a sense of exclusivity. This message is delivered from the brand's perspective.

# Ad summary This ad demonstrates an eye makeup tutorial. The ad demonstrates a bronze eyeshadow look on a woman's eye using the Master Mattes Eyeshadow Palette, The Perfect Brown Eyeliner, and The Perfect Brown Mascara. # Brand positioning The ad positions the brand as a go-to for achieving sophisticated yet easy-to-recreate eye makeup looks. The brand aligns with an aesthetic that values subtle glamor and enhances natural beauty through the tutorial, using universally flattering bronze and brown tones. The ad does not make direct competitor comparisons, instead focusing on the functional application and the end result. The brand is positioned as functional, with its focus on providing easy-to-use makeup tutorials. # Product The products featured are the Master Mattes Eyeshadow Palette, The Perfect Brown Eyeliner, and The Perfect Brown Mascara. The Master Mattes Eyeshadow Palette is a set of different nude shades of powder eyeshadows ranging from light pink to dark brown in a square palette. The Perfect Brown Eyeliner is a smudgable brown eyeliner. The Perfect Brown Mascara is a dark brown mascara designed to darken and define lashes. The ad tells viewers that this product is worth buying by demonstrating how to use it to create a full eye makeup look. # Visual style The ad's overall aesthetic is polished and clean, similar to a beauty tutorial. The editing style is quick cuts, static shots, and smooth transitions. The production quality is high, supporting a polished commercial tone. The pacing is quick. The cuts and text are timed with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a finished eye makeup look. This is intended to showcase the end result that can be achieved using the products. This shot sets the aesthetic tone and overall goal for the viewer. - 00:01–00:02 00:01–00:02 Next, the ad shows a close-up of the eyeshadow palette. The purpose is to visually introduce the palette and prime the viewer for the upcoming tutorial. - 00:02–00:08 00:02–00:08 The ad demonstrates step 1 and 2 of the eye makeup look, applying the eyeshadows to the eye. The brand is showing viewers how to properly use the products. It also transitions to a closer shot of the person's eye to show the audience the placement of the eyeshadow. - 00:08–00:16 00:08–00:16 The ad continues demonstrating the steps for the makeup look by applying the bronze liner and smudging it on the waterline. It is intended to showcase how to make your eyes pop using the product. - 00:16–00:22 00:16–00:22 The ad continues demonstrating the steps for the makeup look by applying the shimmer eyeshadow and bronze liner. It is intended to showcase how to make your eyes pop using the product. - 00:23–00:30 00:23–00:30 The ad completes the eye makeup look by applying the last eyeshadow to the inner corner of the eye and applying mascara to the lashes. This completes the look for the viewers. - 00:30–00:33 00:30–00:33 Lastly, the ad ends with a close up of the finished eye makeup look. It showcases to the viewer the final look.

# Ad summary This image showcases a variety of lipsticks. The lipsticks are different shades and each one has a unique name that relates to a place or borough in New York City. # Brand positioning The brand presented in the ad is positioned as a high-end makeup brand, with a focus on lipsticks. The brand aims to occupy a space in the consumer's mind as luxurious. The brand aligns with a lifestyle of sophistication and the naming of the lipsticks suggests a connection to the stylish and iconic locations of New York City. The brand ignores the trend of bright packaging and relies on the shades to capture the consumer's attention. # Product The product featured in the ad is a lipstick with a matte finish. The lipsticks are packaged in a cylindrical shape with a silver-colored base and a cap that matches the color of the lipstick. The product is targeted towards people looking for high-end, matte lipsticks in a variety of shades. Each lipstick is named after a specific location within New York City, such as "Rockefeller," "Harlem," "Midtown," "Central Park," "Soho," "Tribeca," "Downtown Girl," "(917)," "Chelsea," "Bronx Baby," "Flatiron," "Uptown Girl," "Broadway," "South Shore," "Forest Hills," "Nolita," "Dumbo," and "West Village." The ad shows that the lipsticks have great pigmentation. # Visual style The ad uses a clean, studio-shot style with a light gray background to put the focus on the lipsticks. The grid layout shows off the full range of colors available. The typography is minimal and clean. This style is very scannable and draws the eye to the product. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases eighteen different lipstick shades, each with a unique name inspired by New York City locations. This aims to highlight the variety and the brand's connection to the city's diverse neighborhoods. The ad is told from the brand's perspective, focusing on showcasing their range of lipstick colors.

# Ad summary This ad for Makeup by Mario features a close-up shot of a model with wet hair and dewy skin, showcasing a subtle and ethereal eye makeup look. The central message emphasizes the return of the brand's iconic original ethereal eyes. # Brand positioning Makeup by Mario is positioned as a high-end makeup brand, emphasizing artistry and iconic status. The brand's name is prominently featured, associating it with the renowned makeup artist Mario Dedivanovic. The focus on "iconic" and "ethereal" suggests a commitment to timeless beauty and sophisticated, understated elegance. The brand positions itself away from heavy, overly dramatic makeup trends, and aligns with a more natural, radiant aesthetic. # Product The advertised product is eye makeup designed to create an "ethereal" look. The ad highlights the return of the brand's "iconic original" version, implying a previously successful product that is now being revived. The makeup appears subtle and luminous, emphasizing a soft, dewy effect. The ad implicitly targets users seeking a refined, understated eye look that enhances natural beauty rather than masking it. # Visual style The ad employs a high-quality, studio-shot aesthetic with a focus on natural lighting and a soft color palette. The image treatment gives the model a dewy, ethereal appearance, enhancing the product's key benefit. The overall style is clean and modern, aligning with high-end beauty trends. # Hooks Headline: THE ICONIC ORIGINAL ETHEREAL EYES IS BACK # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a model, capturing the audience's attention with a focus on her naturally radiant makeup. The intention is to showcase the effect of the brand's products, drawing viewers in with the promise of achieving a similar ethereal look, conveyed from the brand's perspective. - The text overlay emphasizes the return of the brand's "iconic" and "original" eye makeup. The intention is to build excitement and highlight the product's legacy, reinforcing trust and exclusivity from the brand's perspective.

# Ad summary This ad showcases the brand's award-winning long-wear cream eyeshadow. The image features a close-up of the product applied to a finger, highlighting its texture and coverage. # Brand positioning The brand is positioned as a high-quality, award-winning beauty provider. Winning the ELLE 2026 FIRST CLASS BEAUTY AWARD is a clear endorsement of the product's quality. By emphasizing the 'MASTER MATTES' line, the brand communicates a focus on sophisticated, matte finishes, appealing to consumers who value refined and long-lasting makeup. There is no direct mention of competitors and the brand seems to focus on quality. # Product The product featured is MASTER MATTES® LONG-WEAR CREAM EYESHADOW. The eyeshadow is presented in a cream format, applied with a wand applicator. Its long-wear formulation suggests it's designed for all-day wear without creasing or fading. The product is shown applied directly on a finger to show color payoff and texture. Its USP is its long-wear formula and award-winning status. The ad addresses the common purchase barrier of eyeshadow longevity by highlighting its durable formula. # Visual style The ad has a clean and minimalist visual style with a focus on product demonstration. It appears to be a studio shot with soft, diffused lighting that emphasizes the texture of the eyeshadow. The color palette is neutral, drawing attention to the gray tones of the product. The typography is simple and legible, contributing to the overall sleek aesthetic. The image treatment is minimal, allowing the product to take center stage. This creates a sophisticated and product-focused look, suitable for in-feed display. # Hooks Headline: ELLE 2026 FIRST CLASS BEAUTY AWARD WINNER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by immediately establishing product credibility. ELLE 2026 FIRST CLASS BEAUTY AWARD WINNER sets the stage by demonstrating the quality and prestige of the product, positioning it as a leader in its category. The brand is telling this part of the story. - The narrative then shifts focus onto the featured product. The ad highlights the product's name. The brand is telling this part of the story. - Finally, the ad shows the product on a finger and applicator, highlighting the product's texture and ease of application. The brand is telling this part of the story.

# Ad summary This ad showcases the Master Mattes Eyeshadow Palette from makeup by Mario, highlighting that it is a modern take on 90's neutrals. # Brand positioning The brand, Makeup by Mario, is presented as a modern and elevated makeup brand. The use of neutral colors and a minimalist design aesthetic imply a focus on timelessness and sophistication, positioning the brand as a curator of essential makeup staples. The emphasis on "Master Mattes" suggests that the brand specializes in high-quality matte formulations, appealing to consumers who value performance and a refined, classic look. # Product The featured product is the Master Mattes Eyeshadow Palette: The Neutrals by Makeup by Mario. It is a rectangular palette with a hinged lid, containing twelve square-pan eyeshadows in a range of neutral matte shades. The colors include light beige, warm browns, and cool grays. The eyeshadows can be applied using a brush to create various eye looks. The palette offers a curated selection of essential neutral shades, providing versatility for both everyday and more elevated makeup styles. The palette is framed as a "modern take on 90's neutrals." # Visual style The ad has a clean, minimalist visual style. The lighting is soft and diffused, creating a smooth and even illumination across the scene. The color palette is neutral, with the white palette and grey background serving to highlight the colors within the eyeshadows. The focus is on the product itself, presented in a straightforward and uncluttered manner. # Hooks Headline: A MODERN TAKE ON 90'S NEUTRALS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image begins with an overhead shot of the eyeshadow palette, opened to reveal an array of neutral shades. This draws the viewer in by immediately showcasing the product and its color range from a brand POV. - The next beat shows a hand holding a brush, gently swatching one of the eyeshadows. This demonstrates the product in action, highlighting its texture and pigmentation, from a customer POV. - Finally, the image ends by emphasizing its key selling point through text that describes the product as a "modern take on 90's neutrals". This reinforces the brand's positioning and the palette's unique appeal, from a brand POV.

# Ad summary This ad features two women with makeup applied, highlighting the 'Ethereal Eyes' product line by Makeup by Mario. # Brand positioning Makeup by Mario is positioned as a high-end cosmetics brand, led by celebrity makeup artist Mario Dedivanovic. The brand emphasizes artistry and aims to deliver professional-quality makeup accessible to consumers. The visual aesthetic and product names like 'Ethereal Eyes' suggest the brand aligns with creating elevated, sophisticated looks, pushing against the trend of more casual or low-effort makeup styles. The brand values are aligned with high-end makeup, artistry, and professional expertise, appealing to consumers who seek a touch of glamour and the techniques used by professionals. # Product The featured product is the 'Ethereal Eyes' makeup collection, implied to be designed for creating elegant and refined eye looks. The ad showcases the effects of the product applied to the two models, demonstrating its capability to deliver a polished, high-end appearance. The product is portrayed as 'THE ORIGINAL,' suggesting it is a foundational or signature item within the Makeup by Mario line. The makeup creates a subtle, refined look on the models, indicating the collection is for those who prefer understated elegance. The ad addresses the desire for professional-quality makeup by showcasing expertly applied looks, thus reducing the barrier to entry for achieving a high-end makeup look. # Visual style The ad has a high-end, polished aesthetic, typical of beauty brand promotions. The image is likely studio-shot with controlled lighting to highlight the makeup and models. The visual motif is clean and minimalist, focusing on the product and the models' faces. The image treatment includes subtle color grading to enhance skin tones and create an ethereal glow. The typography is simple and modern, contributing to the clean feel. The style aims to be high-design and visually appealing, designed to capture attention in a busy feed through its sophistication. # Hooks Headline: ETHEREAL EYES™ THE ORIGINAL # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of two models showcasing expertly applied eye makeup. This immediately draws the viewer's attention to the transformative potential of the product from the brand's perspective. - The visual then focuses on the text 'ETHEREAL EYES™ THE ORIGINAL,' highlighting the specific product line and asserting its status as a foundational offering. This is communicated from the brand's perspective to emphasize the product's importance. - The positioning of the models together creates a cohesive visual of the product in use. This provides a visual narrative that suggests the high quality and artistry associated with the Makeup by Mario brand, told from the brand's perspective.

# Ad summary This image ad features an eyeshadow palette containing nine shades of neutral brown and beige. The text in the middle square highlights that the product is one of the "2026 greatest beauty products of all time" by WWD. # Brand positioning This ad conveys the brand's commitment to quality and recognition. The brand positions itself as a curator of exceptional beauty products, earning accolades and establishing itself as a leader in the beauty industry. The brand aims to occupy a space in the consumer's mind as a beauty authority. By featuring a prestigious award, the brand aligns with the values of excellence and trustworthiness, promoting the lifestyle of informed and discerning beauty enthusiasts. The brand emphasizes its reputation for quality by highlighting external validation, leveraging its partnerships to showcase its market position and appeal to customers who seek the best in beauty. # Product The product featured in the image is an eyeshadow palette, containing nine shades of neutral colors, including various tones of brown and beige. These shades are likely designed to be universally flattering and suitable for creating a range of makeup looks, from natural to more dramatic. Each shade is displayed in a square pan within the palette. The focus of the ad is the assertion that the eyeshadow palette is one of the "2026 greatest beauty products of all time". This positions the palette as a must-have item, suggesting it stands out due to its exceptional quality. The ad addresses the potential purchase barrier of uncertainty by providing a strong endorsement, assuring potential buyers of its superior quality and value. # Visual style The ad has a clean, minimalist visual style. It features a direct shot of the eyeshadow palette with neutral colors and clear text. The composition is simple and grid-based, and utilizes professional photography and neutral color grading. # Hooks Headline: "THE 2026 GREATEST BEAUTY PRODUCTS OF ALL TIME" # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The eyeshadow palette is visually presented to the audience as it fills the frame. This communicates that the product is the primary subject of the ad and aims to draw the viewer's attention to its design and color range from the brand's perspective. - The ad transitions to a quote from WWD, stating that the eyeshadow palette is one of the "2026 Greatest Beauty Products of All Time." This communication builds trust and credibility by leveraging the authority of a well-known publication in the beauty industry from an external source's perspective.

# Ad summary A still shot of the Makeup By Mario Ethereal Eyes eyeshadow palette. The palette is opened, and the image focuses on the shades in the palette. The palette is reflective and shows a partial reflection of the shade on the surface it is sitting on. # Brand positioning Makeup By Mario positions itself as a high-end cosmetics brand, exemplified through its simple and elegant presentation. The brand leans on the reputation of its namesake makeup artist, Mario Dedivanovic, to convey expertise and quality. The brand appeals to consumers seeking professional-level makeup products. # Product The product being advertised is the Makeup By Mario Ethereal Eyes eyeshadow palette, described as "THE ORIGINAL". The palette features twelve neutral shades, including a mix of matte and shimmer finishes, in square pans within a reflective silver mirrored compact. The shades range from light beige and tan to deeper brown and taupe tones, providing options for creating a variety of eye looks. This palette caters to makeup enthusiasts looking for versatile and high-quality eyeshadows to achieve both everyday and more dramatic looks. # Visual style The ad uses a clean, minimalist visual style with a focus on product presentation. The lighting is soft and diffused, emphasizing the texture and colors of the eyeshadows and the reflective finish of the palette. The background is out of focus to draw attention to the product. The overall aesthetic is polished and high-end, aligning with the brand's positioning. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays the Makeup By Mario Ethereal Eyes eyeshadow palette. The image emphasizes the palette's color range and compact design. This is from the brand's POV.