# Ad summary
The ad promotes the Live Tinted brand and features a woman showing viewers her go-to products for a quick and easy everyday makeup routine. She uses the Hueguard Tint SPF 50 and the Highlighting Drops. She highlights the benefits of the products, including the coverage, SPF protection, and effortless application.
# Brand positioning
Live Tinted is a makeup brand that aims to simplify beauty routines for busy people. The brand focuses on creating multitasking products that save time and effort while still delivering high-quality results. Live Tinted products are presented as effortless and easy to use, promoting the idea of a simplified yet effective beauty routine. This aligns with a lifestyle of busy individuals who want to look put-together without spending hours on makeup. The brand positions itself as a solution for those seeking simplicity and efficiency in their beauty regimen, pushing against the norm of complex, time-consuming makeup routines often seen in the beauty industry. Brand positioning is functional (simplicity) and lifestyle-based (convenience).
# Product
The ad features two Live Tinted products. The first is the Hueguard Tint SPF 50, a skin tint with lightweight coverage and built-in SPF 50 protection. It is intended for anyone who wants coverage and sun protection without feeling like they are wearing heavy makeup. The ad highlights that the product makes the skin look like glass. The second product featured is the Highlighting Drops. These are described as super effortless to apply. Both products are positioned as part of a quick and easy everyday makeup routine suitable for busy people. These products address the purchase barriers of time-consuming makeup routines and the desire for lightweight coverage with sun protection.
# Visual style
The ad has a UGC feel with simple cuts, and smooth transitions. The production quality gives the impression of a natural, everyday makeup routine. The pacing stays consistent throughout the ad.
# Benefits
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# Features
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# Call to action
None used.
# Point of view
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# Storyline
- 00:00–00:02 00:00–00:02 The creator is in a bathroom, facing the camera, and holds up an orange Ulta bag to show viewers that she picked up a few products at Ulta. She expresses a tone of excitement about sharing her finds.
- 00:02–00:05 00:02–00:05 She pulls out a Live Tinted product in orange packaging and says, "We got our Live Tinted Hueguard Tint SPF 50." She speaks directly to the camera, adopting a friendly, casual tone.
- 00:05–00:11 00:05–00:11 The creator shares that she loves finding products that give her coverage and SPF protection without feeling like she is wearing makeup. She puts the product on her face and begins to rub it in, showing its application in real-time, which emphasizes the product's ease of use. She sounds friendly and conversational as she describes her preferences.
- 00:11–00:13 00:11–00:13 She uses a makeup applicator to blend the product on her forehead, continuing the demonstration. The message conveyed is about the product’s blendability and finish.
- 00:13–00:14 00:13–00:14 She picks up the next product and says, "And I also picked up the Live Tinted Highlighter Drops." She continues with the routine demonstration, maintaining the same friendly, casual tone.
- 00:14–00:18 00:14–00:18 The creator places the highlighting drops on her face and blends them in with a makeup applicator. She then says the product is super effortless to apply. She continues with the routine demonstration, maintaining the same friendly, casual tone.
- 00:18–00:23 00:18–00:23 She then says, "As a busy mom on the go, I think it's so important to have a quick and easy everyday makeup routine." Her tone remains casual and relatable, as she identifies the audience and underscores the need for efficiency.
- 00:23–00:24 00:23–00:24 The creator sprays her face with a setting spray, demonstrating the final step in her routine.
- 00:24–00:28 00:24–00:28 The creator expresses the outcome of the makeup routine. She gestures to her face and says, "Look at how clear, smooth, and hydrated my skin looks." Her tone is enthusiastic and inviting, as she gestures to her own face.