How Kosas Advertises on Meta

# Ad summary In this UGC-style ad, a young woman demonstrates how she uses two Kosas concealers as part of her everyday makeup routine to cover up her dark circles due to fatigue and stress. She praises the concealers for their skin-like finish, hydrating qualities, and ability to make her look more awake. # Brand positioning Kosas is presented as a brand that promotes beauty through skincare-infused makeup. It emphasizes a functional approach by enhancing natural beauty and skin health through its ingredients, rather than simply covering up perceived flaws. It presents itself as a solution to common concerns like under-eye circles and discoloration while addressing a more conscious consumer who wants makeup that actively improves the skin. Kosas aims to occupy a space in the consumer's mind as a brand that integrates seamlessly into a healthy lifestyle and prioritizes both aesthetics and skincare. # Product The ad features two Kosas concealers designed to brighten and conceal imperfections. The first, Kosas Revealer Extra Bright Concealer, acts as a color corrector to reduce the blue/purple tint under the eyes. It contains hyaluronic acid and caffeine to reduce puffiness and fight against saggy skin. The second product, Kosas Revealer Concealer, further conceals discoloration anywhere on the face. Both concealers are hydrating, creamy, and act as an eye cream, designed to make eyes look better and better over time. Their skin-like finish is best applied using a finger. # Visual style The ad has a polished UGC feel with natural lighting, suggesting authenticity. Quick cuts and static shots are used to maintain a fast pace, with the presenter often looking directly at the camera, creating a personal connection. The overall tone is casual and friendly, making the ad feel like a recommendation from a trusted source. The editing style supports the intended tone by providing a raw, unfiltered look at the product in action. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator addresses the viewer, saying she's been tired recently and not getting enough sleep due to stress. She indicates the dark circles under her eyes as proof of her fatigue, setting up the need for a solution. - 00:05–00:14 00:05–00:14 The creator introduces the Kosas concealers as the products she's been reaching for to conceal her under-eye circles, implying these products are her go-to solution. She displays the two concealers, building anticipation for their application. - 00:14–00:28 00:14–00:28 The creator applies the Kosas Revealer Extra Bright Concealer under one eye, describing it as a color corrector that removes blue/purple tints. She mentions that she calls Kosas her skincare makeup, positioning the brand as beneficial for the skin. - 00:28–00:37 00:28–00:37 The creator applies the Kosas Revealer Concealer under the same eye. She states that she takes this everywhere wherever she has discoloration or just wants to conceal. - 00:37–00:46 00:37–00:46 She blends both concealers with her finger, stating that using her finger gives the most skin-like finish. She highlights that both concealers are hydrating and creamy and act as an eye cream, designed to make eyes look better and better over time, reinforcing the skin-enhancing qualities. - 00:46–00:49 00:46–00:49 The creator says she needs to match the other eye, implying that the concealers are effective and necessary for a complete look. - 00:50–00:54 00:50–00:54 She applies Kosas Cloud Set Setting Powder with a large brush, communicating that the powder will set the look in place. - 00:54–01:01 00:54–01:01 She applies a Kosas bronzer and blush, suggesting the brand can be used for an entire routine. She also states that she has to finish applying her makeup once she starts, indicating the concealers have become a crucial part of her beauty routine. - 01:01–01:08 01:01–01:08 The creator presents the final look, claiming that a little bit of product can go a long way, making her look more awake, even though she only got five hours of sleep last night.

# Ad summary The ad features a man applying Kosas lip plumper and the ad transitions to a woman saying she's jealous of the man using the product, but she's been influenced by Kosas' lip plumper. She applies a clear Kosas lip plumper and says it gives her lips competition. Next she uses Kosas' pink lip plumper and says it makes her lips plump and hydrated. # Brand positioning Kosas is presented as a brand focused on creating lip products that are inclusive for all genders. They offer a glossy lip plumper that is natural-looking and hydrating. The brand positions itself as an alternative to traditional makeup brands, appealing to a demographic that appreciates makeup campaigns for men and inclusive beauty. # Product The product is Kosas' Lip Pulse, an ultimate glossy lip plumper. It is applied on the lips and gives the wearer a cooling, warming sensation. The clear lip plumper looks natural and is non-painful. The pink lip plumper looks nice and makes the lips plump, hydrated, and is hard to find with lip plumpers. # Visual style The ad has a polished look and transitions to each person speaking with simple jump cuts. The ad uses bright lighting and has a modern feel, supporting the intended tone and audience. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man with light skin and curly brown hair is sitting on a block wearing an unbuttoned light-colored button-down shirt and brown pants in front of a grey background. - 00:01–00:02 00:01–00:02: A hand pushes a clear tube of Kosas lip plumper toward the camera. This implies the man featured is interested in using lip plumper to create a natural makeup look. - 00:02–00:07 00:02–00:07: The camera zooms in on the man’s face as he applies a clear lip plumper to his lips. The delivery implies that the tingle sensation means the product is working. - 00:07–00:11 00:07–00:11: A woman with long blonde wavy hair is standing in front of a room with a disco ball hanging from the ceiling and says she is jealous of the man taking all of the girlies makeup campaigns. This conveys that the product is not just for women. - 00:11–00:17 00:11–00:17: The woman says to leave the makeup campaigns to her. She then says that she’s been influenced but not by the man, but by Kosas. The speaker claims she has been influenced by Kosas, suggesting that the brand's campaigns have resonated with her more than others. - 00:17–00:23 00:17–00:23: The woman holds a Kosas box with six tubes of Kosas lip plumper. She then says that Kosas just dropped the lip pulse, their ultimate glossy lip plumper, which implies that Kosas is inclusive. - 00:23–00:26 00:23–00:26: The woman says that the man should take a seat and let her be the main character for once, conveying that she is jealous of him. The woman comically demands that the man step aside, emphasizing her desire to be the center of attention and a star. - 00:26–00:38 00:26–00:38: The woman holds the clear lip plumper and says that she's convinced her lips will look better than the man's and tries the product. This conveys that the product will look good on everyone. - 00:38–00:47 00:38–00:47: The woman says that she absolutely loves the clear lip plumper because it's giving natural but is also a plumper and she's not feeling like she's in pain. She says it's a cooling and warming sensation, implying that the product is a natural lip plumper. - 00:47–00:52 00:47–00:52: The woman shows her plump glossy lips and then grabs the pink Kosas lip plumper, saying she loves a nice pink lippy. This shows that Kosas offers a color and clear lip plumper. - 00:52–01:08 00:52–01:08: The woman applies the pink Kosas lip plumper and says that her lips are so plump but they also feel hydrated, implying that Kosas lip plumper provides plump and hydrated lips. She says she can thank the man and Kosas for putting her on because this is her new lip combo.

# Ad summary The ad features a young woman demonstrating her technique for applying loose setting powder to maintain a glowy, skin-like finish. # Brand positioning The brand, Kosas, is presented as offering products that enable a natural, glowy makeup look. The featured powder is described as talc-free and buildable, indicating a focus on skin health and customizable coverage. The brand is positioning itself as a provider of makeup that enhances rather than masks the skin's natural radiance. # Product The featured product is Kosas Cloud Set Loose Powder. The presenter states that it is talc-free, making it looser than normal setting powders. This allows for buildable coverage while maintaining a natural, glowy look. The product is designed to set makeup without eliminating shine. The presenter demonstrates using the product under the eyes and on the T-zone to absorb oil, while still allowing the skin's natural glow to shine through. This particular powder does not crease under the eyes. # Visual style The ad has a clean, well-lit aesthetic typical of beauty content. The editing is simple, with static shots and minimal transitions. The production quality is polished, suggesting a deliberate, brand-aware approach. The pacing is moderate, allowing the presenter to clearly demonstrate her technique and explain the product's benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter starts by asking if the viewer hates when their makeup loses its shine after powder application. - 00:04–00:07 She introduces her solution, involving Kosas Cloud Set Loose Powder. - 00:07–00:12 She dabs the powder onto a makeup puff and transfers it to the back of her hand to evenly coat the puff. - 00:12–00:18 She lightly dabs the powder under her eyes. - 00:20–00:28 She highlights the benefit of the powder being talc-free and loose, emphasizing its buildable quality. - 00:31–00:38 She dusts the powder on her T-zone with a fluffy brush. - 00:38–00:41 She explains that the skin absorbs the powder, ensuring a natural and glowy look throughout the day. - 00:42–00:47 She directly compares one side of her face, which has the powder, to the other side that doesn't. - 00:47–00:50 She concludes by stating that the powder prevents creasing under the eyes.

# Ad summary A woman records a selfie-style video in which she tries Kosas' lip plumper, saying that the effect is similar to getting lip filler. She notes that it tingles in the best way. # Brand positioning Kosas is presented as a cosmetic brand offering a lip plumper. The ad implies that Kosas can provide a comparable result to getting lip filler from a medical professional. # Product Kosas is advertising their clear lip plumper product, which comes in a small, clear tube with a light blue cap and detail at the bottom. The advertised benefit of this product is that it makes it appear that someone has had lip filler injected. The feeling upon applying the product is described as a 'burn' and 'tingle.' # Visual style The ad has a clean and casual visual style, with simple, direct framing, natural light, and unedited presentation. The video is shot selfie-style with a stationary camera, giving it a personal and authentic feel. The pacing is consistent with a single shot lasting the entire video. The audio and visual elements are synced to create a cohesive and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman speaks to the camera, holding up the product. She says she just put on the new Kosas lip plumper. This is how the product and brand are introduced to the viewer. - 00:03–00:07 00:03–00:07 She says the plumper looks like she got an entire syringe of filler. She is expressing the cosmetic benefit of using the product: the illusion of having lip injections. - 00:09–00:12 00:09–00:12 She says it burns and tingles in the best way. She is describing the sensation of using the lip plumper, likely a desirable sensation, to the audience.

# Ad summary A beauty creator demonstrates how to use Kosas color-correcting and brightening products to conceal dark circles and brighten the under-eye area. She applies color-correcting concealers with pink and peach undertones, then sets the look with Kosas pressed and loose powder. # Brand positioning Kosas is presented as a brand focused on enhancing natural beauty through strategic use of color. Their products are designed with color theory in mind, allowing users to counteract skin concerns like dark circles with minimal product. Kosas prioritizes a natural look, advocating for less makeup and more targeted solutions. With a wide color range available, the brand suggests inclusivity and personalization for individual skin needs. Positioning as a natural makeup brand, their messaging suggests a beauty minimalist approach. # Product The Kosas Revealer Concealer and Cloud Set powders are featured in the ad. The Revealer Concealer is a color-correcting concealer offered in a variety of undertones to help counteract different causes of dark circles, such as blue or green tinges. When used, it reduces the need for heavier coverage from traditional concealers. The Cloud Set Baked Powder is a pressed powder created from a baked liquid formula that provides medium coverage. The Cloud Set Loose Powder is a translucent powder available in color-correcting undertones. Both powders set the under-eye area. Each is suited for different skin types, with pressed powder recommended for drier skin and loose powder for oilier skin. # Visual style The ad has a clean, polished aesthetic that resembles typical beauty content on Reels and TikTok. The video is brightly lit with natural-looking lighting, and the editing style features quick cuts to maintain a fast pace. The creator is framed in a close-up shot. The high production quality and styling aim to provide a trusted, high-end impression. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The creator explains that a common mistake in makeup application is not choosing the right undertones or products to achieve the desired look. This introduces the problem the ad will address: improper color correction. - 00:04–00:08 00:04–00:08: The creator introduces her favorite Kosas color correctors and setting powders, announcing that she will show how to use them for the desired look. This previews the ad's product-focused demonstration. - 00:08–00:16 00:08–00:16: The creator introduces Kosas Revealer Concealer, saying she will first use shade Illusion, noting that her dark circles lean a little bit blue-green. She then shows and names the shade Magic, saying it works for dark circles that lean more blue. This beat directly responds to the problem introduced earlier, providing the color-correction solution. - 00:16–00:20 00:16–00:20: The creator applies Magic to her under-eye area and presses it in with her finger, demonstrating the application. She claims that dark circles will immediately disappear. This emphasizes immediate results. - 00:20–00:27 00:20–00:27: The creator continues to press the concealer in. She shares that minimal product is needed, as the color theory in the product cancels out the dark circles. This showcases the efficacy of color theory in these products. - 00:27–00:30 00:27–00:30: The creator recommends using a tiny bit of Kosas instead of “pounds and pounds of regular concealer”. This reinforces the brand's positioning for makeup minimalists. - 00:30–00:34 00:30–00:34: The creator compares both of her under-eyes, one with shade Magic and one without. She acknowledges that Magic is “arguably…a little bit more brighter” but “doesn’t look as natural”. This responds to her previous statement, emphasizing Magic for those who prefer a more natural look. - 00:34–00:41 00:34–00:41: The creator introduces Kosas Cloud Set Baked Powder in the shade Breezy. She shares that “these products… used to be a liquid and then it’s baked to give you this consistency”. This emphasizes the unique product development. - 00:41–00:46 00:41–00:46: Continuing the demonstration, the creator sets the concealer with the pressed powder. She notes that Kosas products have a wide color range and that the color will show up in these products. This reinforces product personalization through color-theory-based cosmetics. - 00:46–00:50 00:46–00:50: The creator states that Kosas baked powder is great for dry skin or people who want more coverage. This promotes personalization based on skin needs. - 00:50–00:57 00:50–00:57: Next, the creator shows Kosas Cloud Set Loose Powder, stating that it is translucent with a pink undertone from shade Candy. This continues the demonstration of personalized options. - 00:57–01:00 00:57–01:00: The creator applies the loose powder to her under-eye area, saying that it uses color theory to counteract dark circles. This reinforces the strategic use of color in Kosas cosmetics. - 01:00–01:07 01:00–01:07: The creator states that there isn’t a “right or wrong product,” and the best choice depends on individual skin type and desired result. The creator shows her final bright and flawless under-eye look achieved with Kosas products. This reinforces the personalized experience. - 01:07–01:10 01:07–01:10: She finishes with the statement that you don’t have to use that much makeup—you “just have to use the right makeup”. This final recommendation reinforces the brand's positioning for makeup minimalists.

# Ad summary This ad features a person with dark curly hair showcasing the Kosas lip plumper product. They apply it to their lips, with close-up shots emphasizing the immediate plumping effect. The visuals are simple and direct, focusing on the product and its results. # Brand positioning Kosas is presented as a modern beauty brand that focuses on simple, effective products. The brand aligns with a minimalist aesthetic, prioritizing the product's performance and immediate results. It aims to occupy a space in the consumer's mind that values practical beauty solutions over complex routines. Kosas promotes a lifestyle that is straightforward and focused on enhancing natural features. The brand ignores the traditional norms of heavily styled or filtered beauty presentations, opting for a raw and realistic portrayal of its product. # Product The featured product is Kosas Lip Plumper. It is presented as a clear gloss designed to plump the lips immediately. The product comes in a small, transparent tube with a light blue applicator tip. The primary USP is the immediate plumping effect, visibly demonstrated in close-up shots. The product is showcased in a casual setting, emphasizing ease of use and quick results. The ad addresses the purchase barrier of skepticism by visually showcasing the product's effectiveness on a person's lips, thereby encouraging the viewer to try the product. # Visual style The ad has a raw, unfiltered aesthetic with soft lighting and close-up shots to highlight details. The editing style includes quick cuts to maintain a fast pace, and the production quality feels like UGC content. The pacing is steady at roughly 40 cuts per minute, and no audio-visual sync is apparent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a finger touching a Kosas lip plumper tube. - 00:01–00:02 The scene transitions to a close-up of a person’s face, establishing the subject of the ad. - 00:02–00:04 The camera focuses on the person's chest area with an unbuttoned shirt, showing a silver chain and bracelet. - 00:04–00:05 The person opens the Kosas lip plumper tube. - 00:05–00:06 The product is then shown being squeezed onto the person's chest, implying a playful, non-traditional use of the product. - 00:06–00:07 The individual proceeds to apply the lip plumper on their lips, showcasing the product in its intended use. - 00:07–00:09 Following the application, the camera zooms in on the lips to highlight the immediate plumping effect. - 00:09–00:11 The person presents a red rose, adding a romantic and playful touch to the scene. - 00:11–00:11 Finally, a close-up on the lips again and the person says "Hey" - 00:11–00:12 The camera then focuses on the person's eye, adding a sense of intimacy and connection with the viewer. - 00:12–00:15 The Kosas logo appears against a black background, reinforcing brand recognition.

# Ad summary This ad features a light-skinned male advertising Kosas lip fuel. # Brand positioning Kosas is presented as a brand that makes simple beauty products. The products shown appear to be easy-to-use and convenient for on-the-go application. The brand aims to occupy a space in the consumer's mind that values a quick and easy beauty routine that is functional and not too complicated. # Product Kosas Lip Fuel is a tinted lip product, described as "plumping lip fuel." It comes in a clear tube with a light blue twist-off cap. It appears to be small and compact, suitable for carrying in a pocket. The ad shows it being applied casually and quickly, indicating it is for everyday use. The ad conveys that this product is worth buying due to its plumping effect and easy portability. # Visual style The ad has a polished aesthetic with quick cuts. The production quality is high-end commercial. The pacing is consistent throughout. # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a blurred shot of the person from the chest down. - 00:01–00:02 00:01–00:02 A hand is seen grabbing the product. - 00:02–00:03 00:02–00:03 The ad transitions to a close up of the person's face. - 00:03–00:04 00:03–00:04 The ad returns to a view of the hand holding the lip product. - 00:04–00:05 00:04–00:05 The ad zooms out to show a white jacket. - 00:05–00:06 00:05–00:06 The camera focuses again on the hand holding the Kosas product. - 00:06–00:07 00:06–00:07 The ad zooms out again to show a white jacket. - 00:07–00:08 00:07–00:08 The ad transitions to a close up of the person's face. - 00:08–00:09 00:08–00:09 The ad returns to a view of the hand holding the lip product. - 00:09–00:10 00:09–00:10 The ad zooms out to show a white jacket. - 00:10–00:11 00:10–00:11 The camera focuses again on the hand holding the Kosas product. - 00:11–00:12 00:11–00:12 The ad zooms out again to show a white jacket. - 00:12–00:14 00:12–00:14 The screen blurs out to a white background.

# Ad summary This ad features a content creator reviewing Kosas lip products. She starts by expressing her opinion that lip product recommendations from influencers with lip fillers should not be trusted. She then tests Kosas lip products, focusing on their lip liner in the shade Infinite, and their glassy lip plumper. She applies the products and gives a review, explaining that while the lip plumper's formula is thinner than she expected, it is still effective at plumping her lips and making them look glossy. She states she could see herself adding the product to her purse and asks the viewers what they think of the products in the comments. # Brand positioning Kosas is presented as a beauty brand that creates lip products that are accessible to everyday consumers, even those without lip filler. The brand is positioned as a trustworthy option that will help the customer achieve a super glossy shine. The brand also aligns with a minimalist lifestyle, as the content creator states she can see herself adding the products to her purse. # Product The ad features Kosas lip liner and lip plumper. The lip liner is in the shade Infinite, which the content creator describes as a pinky brown color that is one of her top five lip liners. The glassy lip plumper is described as a clean lip plumper that is clinically proven to plump, hydrate, and smooth lips. It is also described as having a super glossy shine that's not sticky, and it doesn't strip or dry out lips. It contains a custom plumping complex with ingredients that boost blood flow, warm and tingle, and cool and refresh. # Visual style The ad has a polished aesthetic and looks like it was filmed with natural light. The editing style consists of quick cuts, and there are no transitions. The pacing is fast and consistent. The audio and visuals are in sync when she applies the lip gloss. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Let me know what you guys think in the comments. # Point of view - [object Object] # Storyline - 00:00–00:07 The video begins with the content creator stating that the viewer should stop trusting lip combo recommendations from influencers with lip fillers. - 00:07–00:13 She then transitions to stating that she will try new lip products that hit the market and today she's going over Kosas' new lip plumping gloss. - 00:14–00:25 To put Kosas to the test, she will use their lip liner in the shade Infinite. She says she's already used the lip liner and loves it, stating it's one of her top five lip liners because it's the perfect pinky brown color. She applies the lip liner and says they are going to overlign their lips and asks what the viewer is going to do about it. - 00:25–00:34 She then states that if the glosses suck, at least the liner is good. She shows the five shades of the glosses and notes she's seen reviews of the pink glossy one, but wants to try a baby pink color, stating it would be an everyday gloss. - 00:34–00:50 She states that it's a super glossy shine that's not sticky, then applies the gloss. After application, she says it's a thinner formula than she expected, which is sometimes scary for her because she doesn't have lip filler. She continues by stating that after first application, the gloss looks promising and it's not sticky. - 00:50–01:01 She shows a piece of cardboard describing the product as a clean lip plumper and that she will have it on the screen for viewers to read the ingredients. She adds that it's like a natural plumper, so it's not going to hurt as bad as the chemical plumpers. She explains that it's more of a tingling sensation. - 01:02–01:17 She states that it's been a couple minutes and, although the formula is on the thinner side, it's been doing a good job at filling in her lip lines and making her lips look plump. She finishes by saying there is a super glossy, almost glass-like shine which is really nice. She expresses that she is liking the product and asks what the viewer thinks in the comments. She concludes by stating she could see herself throwing it in her purse already.

# Ad summary This ad features a creator demonstrating the application of two Kosas concealers. She highlights how the products make her eyes look awake, alive, depuffed, and refreshed. # Brand positioning Kosas is presented as a brand with a focus on incorporating skincare benefits into its makeup products. The brand is positioning itself as a solution for consumers who want to enhance their appearance while also caring for their skin. The creator mentions that Kosas concealers contain skincare ingredients, catering to those who prefer a natural look. Kosas provides a product that makes the consumer look alive, depuffed and refreshed. # Product The ad features two Kosas concealers: Revealer Extra Bright and Super Creamy + Brightening Concealer. The Revealer Extra Bright is described as a serum-powered color corrector. The creator uses shade Magic. She says with just a thin small layer, skin looks like skin. The other product is described as super creamy and is layered on top of the Revealer Extra Bright. The combination of the products is presented as an easy, two-step routine that provides a bright, smooth, hydrated under-eye with no discoloration or puffiness. # Visual style The ad has a natural, UGC-style aesthetic. It features static shots and minimal editing. The production quality has a polished commercial feel. The pacing is consistent throughout the ad with steady cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator begins by talking about how she thought that her viewers were her friends. - 00:04–00:08 She expresses her disbelief that her viewers didn't tell her Kosas has skincare in their concealers. - 00:08–00:17 She states that she doesn't like to wear a full face of makeup before she works out but likes her eyes to look awake, alive, depuffed and refreshed. - 00:17–00:23 She says she will apply the Kosas Revealer Extra Bright to her face. - 00:23–00:27 She says she is wearing shade Magic and applies it with a small yellow sponge. - 00:27–00:32 She says with just one thin, small layer her skin will look like skin. - 00:33–00:40 She then applies the Super Creamy + Brightening Concealer on top of the Revealer Extra Bright and blends it in. - 00:40–00:45 She showcases how smooth and bright her under-eye is with both products compared to the eye with nothing applied to it. - 00:45–00:52 She states that she has finished both eyes and the products give a bright, smooth, and hydrated result with no discoloration or puffiness. - 00:52–00:58 She says this is the easiest two-step routine to add to your morning and that she will not retry anything else besides the Kosas products. - 00:58–01:01 She finishes by showing a before and after photo of her eye with the Kosas products applied.

# Ad summary A woman demonstrates the lengthening and lash-boosting properties of Kosas Soulgazer mascara, which contains a peptide serum that supports longer, fuller lashes in 6–8 weeks. # Brand positioning Kosas is presented as a brand that combines makeup with skincare benefits. The ad highlights the brand's innovative approach by featuring a mascara that not only enhances lash length and volume but also contains a lash-boosting peptide serum. This positions Kosas as a brand that cares about the health and appearance of lashes, offering a product that provides both immediate cosmetic results and long-term lash improvement. The brand aligns with a lifestyle that values beauty and self-care, appealing to consumers who seek products that offer multiple benefits in one. # Product The Kosas Soulgazer mascara is a lengthening mascara with a lash-boosting peptide serum in one. It is designed for individuals looking to enhance the length and fullness of their lashes. The mascara wand is designed to grip every lash easily, and the formula is buildable. The serum in the mascara supports longer, fuller lashes in 6–8 weeks. The product aims to address the desire for both immediate lash enhancement and long-term lash health. # Visual style The ad has a polished UGC feel, with natural lighting and a selfie-style camera. The editing is smooth with static shots. The pacing is consistent. The production quality is high, giving it a commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the Kosas Soulgazer mascara as the "mascara of the day." - 00:03–00:09 The creator states that the mascara is not just any regular mascara, but a lengthening mascara with a lash-boosting peptide serum in one. - 00:09–00:14 The creator explains that the wand makes it easy to grip every lash and that the formula is very buildable. - 00:15–00:25 The creator states that the serum in the mascara supports longer, fuller lashes in 6–8 weeks, giving lashes a glow-up every day it is worn. - 00:25–00:27 The creator shows the final result and says she loves it.

# Ad summary Sheena, the founder of Kosas, shares how she covers her dark circles using the brand new Revealer Extra Bright, which comes in five shades. She explains that, according to color theory, these shades cancel out the blues, greens, and purples that give you dark circles. She also notes that the product's skincare ingredients are designed specifically to target dark circles under your eyes. # Brand positioning Kosas is presented as a brand that embraces color theory to target the root causes of skin concerns, specifically dark circles. By focusing on the science behind color correction, Kosas positions itself as a functional brand that offers effective solutions. The founder's direct involvement in the ad humanizes the brand and creates a sense of trust and expertise. Kosas pushes against the norm of simply covering imperfections, instead aiming to create the illusion of the under-eye actually coming forward. The brand aligns with a lifestyle that values both makeup and skincare, promoting a combination of beauty and wellness. # Product Revealer Extra Bright is presented as a color-correcting makeup product designed to cover dark circles. It comes in five shades based on color theory, each formulated to cancel out the blue, green, and purple tones that cause dark circles. It contains skincare ingredients specifically designed to target dark circles under the eyes and two different peptides to combat bags, circles, and sagging. The product has twice as much caffeine as Revealer Concealer, which helps to instantly shrink those blood vessels and make the under-eye look brighter right away. Revealer Extra Bright is designed to be layered underneath Revealer Concealer, with Extra Bright doing all the color canceling and Revealer doing all the covering. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high-end, which supports the brand's premium image. There are no visual motifs or recurring stylistic patterns, and the pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The founder of Kosas introduces herself and states that she will show how she covers dark circles using the brand new Revealer Extra Bright. She displays four tubes of the product. - 00:08–00:13 00:08–00:13 She states that Revealer Extra Bright comes in five shades, which cancel out the blues, greens, and purples that give you dark circles. - 00:13–00:22 00:13–00:22 The founder applies the product under her eye with a makeup sponge. She explains that the skincare ingredients are designed specifically to target dark circles under your eyes and uses two different peptides to combat bags. - 00:22–00:32 00:22–00:32 She says Revealer Extra Bright has twice as much caffeine as Revealer Concealer, which helps to instantly shrink blood vessels and make the under-eye look brighter right away. - 00:32–00:42 00:32–00:42 She says Revealer Extra Bright isn’t meant to replace Revealer Concealer but to be layered underneath. She applies the product with a wand applicator. - 00:42–00:54 00:42–00:54 Once the product is blended, she sets it with a little Cloud Set. She explains that using color theory creates the illusion that your under-eye is actually coming forward. - 00:54–00:58 00:54–00:58 She touches her bare under eye on one side and the under eye with the product on the other.

# Ad summary This ad features a UGC demo of Kosas lip products. The creator begins by showcasing a Kosas lip liner, then applies different shades of Kosas Lip Pulse plumping gloss to achieve full and hydrated lips. # Brand positioning Kosas is presented as a modern beauty brand offering clean, skin-loving makeup for a minimalist aesthetic. The brand is positioned as a solution for those seeking both style and substance, emphasizing ease of use and a natural, healthy look. It values simplicity, comfort, and enhancing natural beauty. Kosas opposes the trend of overdone or artificial makeup, aiming instead to provide products that are good for the skin and easy to incorporate into an everyday routine. The featured product is the Lip Pulse gloss, which aligns with the brand's ethos of fun, natural and high-quality cosmetics. # Product The Kosas Lip Pulse is a glossy lip plumper designed to hydrate and enhance the natural lip shape without needles. The product is presented as non-sticky, comfortable, and suitable for reapplication. It is demonstrated with three different shades. Hotliner is a lip liner that is used to shape and enhance what's already there. Lip Pulse is described as glassy. The clear gloss is a clear sheer, the mahogany gloss is a sheer mahogany, and the pink gloss is an iridescent pink shimmer. Kosas is telling the viewer that this product is worth trying because it is not sticky or drying and feels hydrating and comfortable on the lips. # Visual style The ad has a polished aesthetic with a focus on natural light. The editing style is quick, with smooth transitions, aiming for a modern, clean feel. The production quality is high, resembling a professional commercial. The ad maintains a consistent pace of about 15 cuts per minute, syncing some text overlays with the music beats to reinforce the tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a focus on the Kosas Lip Pulse product, presenting different shades and promising fuller lips without the need for needles. - 00:01–00:05 The creator shifts to demonstrate Kosas Hotliner, emphasizing its purpose to shape and enhance what's already there. - 00:05–00:09 The creator applies a Kosas clear Lip Pulse, describing it as smooth and glassy and noting the cooling tingle that starts within a minute. - 00:09–00:12 The ad reveals the plumped and hydrated lips that the clear gloss gives. - 00:12–00:14 Then, the ad showcases a second shade of Kosas Lip Pulse, which is a sheer mahogany. - 00:14–00:17 The creator applies the sheer mahogany color of Kosas Lip Pulse, highlighting its non-sticky, hydrating, and comfortable feel on the lips. - 00:17–00:19 The ad focuses on the color payoff. - 00:19–00:21 The ad showcases a third shade of Kosas Lip Pulse, which is iridescent pink shimmer. - 00:21–00:26 The creator applies iridescent pink shimmer Kosas Lip Pulse, describing it as re-applicable without feeling too heavy. - 00:27–00:31 The creator displays all of the Lip Pulse tubes, asking the viewer, "Which will be yours?"

# Ad summary A man teases using Kosas Lip Pulse lip gloss. # Brand positioning This Kosas ad presents the brand as one that is comfortable pushing gender boundaries in the beauty space. The brand's choice to feature a man as the primary user for a lip product explicitly targets an audience that feels beauty products aren't exclusively feminine. The ad is suggestive, implying that its customer cares less about functional benefits like hydration than about sensual experiences. The brand pushes against gender norms by marketing this product to men. # Product The product advertised is Kosas Lip Pulse, a clear, hydrating lip gloss. The ad uses suggestive visuals and language to appeal to the audience's senses and to promote a feeling of anticipation. The primary USP is that it gives the user a never-before-felt experience. The ad does not focus on the benefits of lip gloss and aims to get the viewer to try it by focusing on how fun and different it feels to use. # Visual style The ad is high production quality with a very clean and polished look. The editing style uses quick cuts and many extreme close-ups. The ad is timed with the music. The editing rhythm appears to be around 80 BPM. The focus is on creating a hyper-sensory experience for the viewer. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The male presenter sits on a white block and introduces the idea of tension in relation to the product. The tone is conversational, like a friendly suggestion of something exciting. His tone implies he is curious and willing to explore sensations. - 00:01–00:02 00:01–00:02 The presenter's hand is shown as he grabs a clear tube with a light blue applicator and twists it open. The focus on his hands and the ASMR quality of the twisting action suggest a sensual experience. - 00:02–00:03 00:02–00:03 A close-up shot of the presenter's eyes expresses excitement. This continues from the prior beat's implication of sensual experience. - 00:04–00:05 00:04–00:05 The presenter leans into the camera and says that he likes the push. His tone is suggestive and implies that he enjoys this feeling. This beat pushes the narrative toward excitement and discovery. - 00:07–00:07 00:07–00:07 The presenter says that he likes the pull. His tone is suggestive and implies that he enjoys this feeling. This is a continuation of the previous push. - 00:09–00:10 00:09–00:10 The presenter displays the product and says that he likes the anticipation. He suggests the audience feels that he likes the anticipation. He's adding to the list of sensations he appreciates. - 00:11–00:12 00:11–00:12 The presenter quickly unbuttons his shirt. This visually indicates the physical, sensual pleasure he is implying. - 00:17–00:18 00:17–00:18 The presenter closes his eyes and says that he has never felt something like this. His tone conveys how different and unexpected this product is. This beat emphasizes how different and special the product is. - 00:21–00:22 00:21–00:22 The presenter applies the product to his lips and states that it is "lip pulse". He's defining and naming the feeling, making it clear to the audience what it is they should expect.

# Ad summary This ad features a woman demonstrating her 3-step under eye routine using Kosas products. She highlights the benefits of using a color corrector, concealer, and setting powder to achieve a bright and beautiful under eye look. # Brand positioning Kosas is presented as a brand that offers makeup products designed to enhance natural beauty and provide skincare benefits. The brand emphasizes the use of gentle, serum-like formulas that offer coverage without creasing or cakiness. Kosas aims to occupy a space in the consumer's mind as a brand that combines makeup and skincare, promoting a healthy and radiant complexion. The brand aligns with a lifestyle that values simplicity and effectiveness in beauty routines, pushing against the norm of heavy, cakey makeup. The brand positioning is both functional (providing coverage and brightening) and emotional (enhancing confidence and radiance). # Product The ad features three Kosas products for an under eye routine. First, the Kosas Revealer Extra Bright Concealer in the shade Magic, a baby pink color corrector that brightens the under eye area and contains a depuffing serum. Second, the Kosas Revealer Concealer in the shade 3.5W, a thin, serum-like formula that provides extra coverage without creasing or cakiness. The woman in the ad applies two layers of this concealer. Finally, the Kosas Cloud Set Translucent Candy Ultra Transparent Setting Powder, a baby pink setting powder that sweeps away shine and oil while keeping the glow. The ad highlights that these products work together to create a bright and beautiful under eye look without creasing or cakiness. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is simple, with static shots and smooth transitions. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with text and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Let me know if you end up trying any of these in the comments. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a woman introducing her 3-step under eye routine, claiming it's the perfect routine and makes her look like she got 15 hours of sleep. - 00:04–00:06 She states that she only uses three products and will break down the routine. - 00:06–00:12 She introduces the first step, color correcting, and shows the Kosas Revealer Extra Bright Concealer in the shade Magic, describing it as a baby pink color that brightens the under eye. - 00:12–00:18 She applies the color corrector to the darkest part of her under eye circle and blends it in with a brush. - 00:16–00:20 She states that she never went back after discovering pink toned color correctors and uses them every day. - 00:19–00:24 She highlights how the color corrector woke up her under eyes and mentions that she likes this one because she has puffy under eyes and it has a depuffing serum. - 00:24–00:27 She introduces the second product, the Kosas Revealer Concealer in the shade 3.5W. - 00:27–00:31 She applies the concealer in the same spot as the color corrector and blends it out on top. - 00:31–00:34 She states that after this layer of concealer, her under eyes are still bright but more neutralized with the rest of her skin. - 00:34–00:37 She mentions that she puts on two layers of concealer because she likes the extra coverage. - 00:37–00:41 She states that she likes the Kosas concealer because it's a very thin serum-like formula. - 00:41–00:45 She highlights that even though she put on three layers of concealer, there's no creasing or cakiness. - 00:45–00:52 She introduces the last step, setting powder, and shows the Kosas Cloud Set Translucent Candy Ultra Transparent Setting Powder. - 00:47–00:49 She states that she's using a baby pink setting powder to keep the bright eye vibe going. - 00:53–00:58 She explains that this setting powder is different from her full beat setting powders because it sweeps away the shine and oil but keeps the glow. - 00:58–01:02 She applies the setting powder as close to her waterline as possible to prevent creasing throughout the day. - 01:02–01:07 She asks the viewer to look at how bright and beautiful her under eyes are and to let her know if they end up trying any of these products in the comments.

# Ad summary An influencer tests out the new Kosas Lip Plumper in the shade Love Potion, showing how it looks and sharing her thoughts on the product. # Brand positioning Kosas is presented as a modern beauty brand. The brand's tone is casual and fun. The brand appears to be following beauty industry norms by focusing on product performance, specifically with this lip plumping product. # Product The product being advertised is the Kosas Lip Pulse Glossy Lip Plumper in the shade Love Potion. This is a lip plumper gloss, which is clear and light pink in color. The influencer states that the product is lightweight and glides onto the lips nicely. It gives the perfect "clean girl lip" and is not sticky or tacky. The lips look like the user just drank a gallon of water. It is the perfect everyday lip product. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style features mostly static shots with a few quick cuts. The production quality feels like a hybrid between UGC and a polished commercial, which works to make the influencer seem relatable. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action What shade will you be getting? Let me know. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a close-up shot of the influencer's lips after she has already applied the lip plumper. She observes that her lips are plumped. - 00:02–00:12 The influencer holds up the Kosas lip plumper to the camera, and she says they will be trying it out. She states that the shade is Love Potion. - 00:12–00:15 The influencer says she will start by applying the lip plumper to the first half of her lip, so she can see how well it works. She applies it to her top lip. - 00:15–00:31 The influencer says that the product already feels nice and lightweight, and it glides on nicely. She notices it is starting to get spicy, but she likes it because it is manageable. She states that some lip plumpers put her lips on fire, with no results. - 00:31–00:36 The influencer says, "Okay, yeah, that's plumped." She applies the lip plumper to the rest of her lips to even it out. - 00:36–00:48 The influencer states that it's a lot better now. She says it gives the perfect "clean girl lip," and it is not sticky or tacky. She notes that her lips look like she just drank a gallon of water, and it is the perfect everyday lip. She says she needs to get the other shades. - 00:48–00:55 The influencer asks what shade the viewer will be getting.

# Ad summary A young woman creates a video reviewing the Kosas 2-in-1 Soul Gazer Mascara, and shows off the lengthening effect it has on her eyelashes. She also demonstrates how it is smudge proof. # Brand positioning Kosas is presented as a modern beauty brand offering high-quality cosmetics that combine makeup and skincare. The brand focuses on providing products that not only enhance appearance but also nourish and improve skin and lashes. This is seen in the advertisement of a mascara that is also a peptide serum and can grow eyelashes in 6-8 weeks. The brand pushes against the norm of typical makeup, promoting products that are better for you. # Product The featured product is the Kosas 2-in-1 Soul Gazer Mascara plus Peptide Serum. It is designed for anyone seeking longer and fuller eyelashes. The mascara has a wand shape that catches the end and inner corner of the eyelashes. The inclusion of peptide serum in the formula ensures that it doesn't irritate the eyes. It goes on smoothly. A key selling point is its ability to grow eyelashes in 6 to 8 weeks. The mascara is promoted as being long-lasting and smudge-proof. # Visual style The ad has a natural, unfiltered aesthetic, giving it a relatable UGC feel. The lighting is soft and the camera work is simple. The pace of the ad is medium, with the creator talking directly to the camera at a normal pace. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If you're in the area, definitely come check out the new mascara. # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins with the creator stating that the difference in her eyelashes is insane, and she will show what she used to achieve the look. - 00:04–00:09 The creator introduces the Kosas 2-in-1 Soul Gazer Mascara plus Peptide Serum, mentioning she wanted to try it while getting ready. - 00:10–00:17 The creator highlights her appreciation for the shape of the wand, explaining how it catches both the ends and inner corners of the lashes. - 00:17–00:20 The creator tests the mascara on one eye to show the difference. - 00:20–00:27 The creator notes that the mascara contains peptide serum, which is beneficial because lash serums tend to irritate her eyes. - 00:27–00:31 The creator points out the length the mascara gives to her lashes. - 00:31–00:37 The creator then applies the mascara to her other eye, commenting on how smoothly it goes on. - 00:37–00:42 The creator expresses that she has never had a mascara like this before, emphasizing its ability to grow eyelashes in 6-8 weeks. - 00:42–00:52 The creator mentions that the mascara is long-lasting and smudge-proof, proceeding to test its smudge-proof quality. - 00:52–00:57 The creator confirms that the mascara is indeed smudge-proof, indicating that she swiped a few times. - 00:57–01:11 The creator announces that Kosas is coming to Florida State University's campus on September 8th to 9th and encourages those in the area to try the new mascara, noting free goodies. - 01:11–01:17 The creator concludes by stating the mascara will be her new go-to and asks the audience to share their thoughts if they try it.

# Ad summary This ad for KOCOSTAR shows a woman demonstrating how to use the brand's products to create the ultimate filter effect. First, she applies pink and neutral shade powders to her face with a sponge applicator. Then, she sprays KOCOSTAR Cloud Set Setting and Smoothing Mist onto her face and neck. She explains that the powder melts into the skin and sets makeup, resulting in smooth skin and makeup that lasts for 12 hours. # Brand positioning KOCOSTAR aims to provide quality skincare that delivers on both function and experience. The brand encourages a lifestyle of self-care. KOCOSTAR prioritizes ease of use, as well as efficacy. The brand emphasizes fun and accessibility, offering products that transform the mundane task of skincare into a joyful daily ritual. They push against the category norm of complex, time-consuming routines by focusing on simplified solutions. # Product KOCOSTAR promotes three products in this ad: a stack of pink and neutral powder compacts and Cloud Set Setting and Smoothing Mist. The powders are presented as a way to create the ultimate filter effect, with a reverse contour look by applying pink and neutral shades under the eyes and cheekbones to brighten and add definition. The powders are left on the face for a minute or two before the Cloud Set Setting and Smoothing Mist is applied. The setting spray is designed to melt the powder into the skin and set makeup for 12 hours, ensuring a smooth and long-lasting finish. # Visual style The ad has a polished, bright aesthetic with natural lighting, creating a clean and inviting feel. The editing style includes quick cuts that keep the pace lively and engaging, along with smooth transitions between shots. The production quality is high-end commercial, which lends a professional and trustworthy vibe. The pacing is consistent, with cuts timed to music cues, creating a harmonious audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins the video by misting her face with a product. - 00:02–00:05 She then introduces the products she will be using to create the ultimate filter effect and offers to show the audience how she does it. This is meant to introduce the tutorial concept and set audience expectations for a how-to video. - 00:06–00:17 The creator demonstrates how to use the powders, beginning with a pink shade under the eyes to brighten, followed by a shade closer to her neck under her cheekbone to create a reverse contour. She shares her perspective and process in a friendly tone, creating a persona that is relatable and educational. - 00:18–00:25 She shows the final product, Cloud Set Setting and Smoothing Mist, and mists it on top of the applied powder. - 00:26–00:34 The creator explains that the powder melts into her skin once the mist has been sprayed and that her makeup will be set for 12 hours. By framing it as a statement of fact, she seeks to assure the viewer that the product is effective and long-lasting.

# Ad summary This ad features a creator demonstrating the KOSAS cream blush and lip multi-use stick. She applies the product to her cheeks and lips, noting how natural it looks on her skin. # Brand positioning KOSAS is presented as a brand that offers products to achieve a natural makeup look. The presenter notes that their products are very similar to skin care. # Product The ad features the KOSAS Impressionist Multi-Use Stick, a cream blush and lip color in stick form. The presenter focuses on dusty, rosy, nude-ish colors that give a beautiful, natural flush to the skin. She states that the product does not pull orange. She uses the shade Nuance, which she describes as a rosy beige. She says that they glide on really smoothly and blend out. It is also used as a lip color. # Visual style The ad is a vertical video with a UGC feel. The video is brightly lit and has medium-paced editing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop them at Sephora if you want to try them yourself # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter holds three KOSAS Impressionist Multi-Use Sticks in her hand. - 00:04–00:08 She picks one of the sticks up and describes the product as a KOSAS Impressionist Multi-Use Stick, which is a cream blush and lip color. - 00:08–00:18 She shows the colors of the products in her hand and lists their attributes as being dusty, rosy, and nude-ish. - 00:18–00:23 She holds up and names the shade Nuance, showing it on her hand, describing it as a rosy beige, and applying it to her cheek. - 00:23–00:24 She states that the product glides on really smooth and blends out nicely. - 00:24–00:30 She picks up a makeup brush and blends the product on her cheek, showing the natural and soft finish. - 00:30–00:44 She reapplies the product onto the brush and blends it into her cheek and eyelid, noting that it is very skin-care like. - 00:44–00:48 The presenter then puts the product on her lips. - 00:48–00:52 She finishes the makeup look and shows all the product colors, stating that they can be shopped at Sephora.

# Ad summary An ad for Kosas's 'Glassy Lip Plumper' featuring a woman applying it to her lips and demonstrating the results in real time. # Brand positioning Kosas is presented as a trendy and innovative cosmetics brand, offering a new take on traditional lip products with its 'Glassy Lip Plumper'. The brand positions itself as a provider of lip products that go beyond basic gloss, aligning with current beauty trends of natural enhancements. The ad's tone is casual and conversational, promoting a sense of authenticity and accessibility. # Product The 'Glassy Lip Plumper' by Kosas is a lip product designed to enhance lip volume and color. It is for individuals seeking a bee-stung effect and flush to their lips without traditional lip filler. The product claims to impart a fuller appearance and a natural flush through an easy application and a glossy finish. The ad visually and verbally focuses on the instant plumping and color-enhancing effects, addressing concerns about achieving a fuller lip look without invasive measures. # Visual style The ad has a casual, UGC-style aesthetic, giving it an authentic and relatable feel. It is shot in a selfie-style with natural lighting, which creates a sense of immediacy and transparency. The editing is straightforward with simple cuts. The pacing is conversational, mirroring the speaker's candid reactions and experiences with the product, maintaining a consistent rhythm that aligns with her speech. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The video begins with the speaker applying the 'Glassy Lip Plumper' to half of her lip. - 00:07–00:11 00:07–00:11 The speaker notes the starting point on her bare lip and prepares for the product's effects. - 00:12–00:21 00:12–00:21 The speaker describes physical sensations of the product working (tingling and flushing), which prompts visible excitement. - 00:21–00:35 00:21–00:35 The speaker continues describing physical sensations of the product working (tingling and flushing), then highlights the visible difference with a finger. - 00:35–00:42 00:35–00:42 The speaker reinforces the demonstrated results and the need to apply the product to both sides. - 00:43–00:55 00:43–00:55 The speaker applies the lip plumper to the other side of her lip while discussing how it brings a flush and blood rush to the lip, like a bee sting. - 00:55–01:14 00:55–01:14 The speaker notes that while gloss generally makes lips look fuller, this lip plumper is something else. The speaker further emphasizes the product's effectiveness and shares how excited she is about Kosas's new product. - 01:17–01:20 01:17–01:20 The speaker concludes by calling the product 'nuts'.

# Ad summary A close-up of Kosas's Impressionist Multistick, demonstrating that it is both a blush and a lipstick in one product. # Brand positioning Kosas is presented as a modern and versatile beauty brand, streamlining makeup routines with multi-use products. The brand's products promote simplicity and ease, allowing users to achieve a complete look with fewer items. The aesthetic leans into a natural, blended style rather than sharp or dramatic makeup. # Product The featured product is Kosas's New Impressionist Multistick, a cream formula designed for both cheek and lip color. Packaged in a sleek, silver-tone tube with a lavender twist-up base, the multi-stick offers a convenient, on-the-go solution for adding color to the face. Its creamy texture allows for easy blending and layering, creating a natural and seamless finish for various skin tones and makeup styles. # Visual style The ad features a studio shot with soft lighting and a clean, minimalist aesthetic. The focus is on the product itself, set against a blurred backdrop that hints at the blush and lipstick functions. The colors are muted and natural, contributing to a high-end but approachable feel. # Hooks Headline: Blush stick meets lipstick. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand introduces their multistick and its hybrid function, conveyed through the headline “Blush stick meets lipstick.” This opening aims to immediately grab the viewer's attention by highlighting the product's convenience as a 2-in-1 solution. - The ad shows a close-up of the product, focusing on its texture and color. This presentation highlights the product's creamy consistency and how the product is used on different areas of the face, showing it from the product's point of view. This allows potential customers to visualize the product's application and versatility, while also promoting the New Impressionist Multistick name.