How Klaviyo Advertises on Meta

# Ad summary This ad is for Klaviyo, a CRM B2C. The ad shows graphics of floating headshots and emphasizes the benefit of using Klaviyo to get closer to clients. # Brand positioning Klaviyo is presented as a B2C CRM platform designed to help businesses get closer to their customers. The brand positions itself as an essential tool for understanding and engaging with clients effectively. The ad emphasizes the value of customer relationships, suggesting that Klaviyo helps businesses maintain and nurture these connections. Klaviyo positions itself as a modern CRM solution focused on building strong customer relationships, differing from more traditional CRM systems that may focus solely on sales and data management. # Product Klaviyo is a B2C CRM platform that helps businesses build and strengthen relationships with their customers. The product works by providing tools and features that enable businesses to better understand their customers, personalize their communications, and engage with them more effectively. By using Klaviyo, businesses can gain insights into customer behavior, preferences, and needs, allowing them to create more targeted and relevant marketing campaigns. Ultimately, Klaviyo aims to help businesses improve customer loyalty, increase sales, and drive overall growth by fostering stronger connections with their customers. # Visual style The ad has a clean and modern aesthetic, with a focus on bright colors and bold typography. The floating headshots add a dynamic element to the visuals. The editing is simple and straightforward, with static shots and minimal transitions. The overall production quality is polished and professional. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with upbeat music and the Klaviyo logo, setting a positive tone. - 00:01–00:03 The text overlay states "VOUS RAPPROCHE", which is French for "Brings you closer." - 00:03–00:05 Floating headshots of diverse people appear on a bright yellow background, accompanied by the text "DE VOS CLIENTS" which translates to "OF YOUR CLIENTS," - 00:05–00:05 The ad ends by displaying the Klaviyo logo along with the tagline "Le CRM B2C autonome," which translates to "The autonomous B2C CRM,".

# Ad summary This ad is a case study for the marketing company Klaviyo. The company Half Magic used Klaviyo automations and saw a 110% increase in revenue. # Brand positioning Klaviyo is a marketing platform that provides automations to increase revenue. Klaviyo aims to occupy the space of being a tool that helps companies automate their marketing efforts, leading to increased revenue. The tone of the brand is functional and professional, focusing on delivering results and value to its clients. # Product Klaviyo is a marketing platform that provides automations to help brands increase revenue. The ad references a case study that shows Half Magic using Klaviyo to drive a 110% increase in revenue with automations. The main goal of the case study is to show how Klaviyo can help other businesses achieve similar results. # Visual style The ad has a clean and modern visual style, with a split layout that combines text and imagery. The top section features a minimalist design with white background and black text. The bottom section uses a vibrant color and a photograph to draw attention. The overall look is polished and professional, with a focus on clear communication and visual appeal. # Hooks Headline: See how Half Magic drove 110% more revenue with automations # Benefits - [object Object] # Features - [object Object] # Call to action Read case study # Point of view - [object Object] # Storyline - The ad opens by highlighting the collaboration between Klaviyo and Half Magic, two distinct brands, and that are immediately presented together. This is designed to introduce the case study and show the partnership. The POV is from the ad itself, showcasing the relationship between the two companies. - The ad highlights that Half Magic drove 110% more revenue with automations. This emphasizes the impact of using Klaviyo's platform and aims to grab the viewer's attention with a compelling statistic. This part of the story is from the Klaviyo brand, highlighting the benefit of using their product. - The ad ends with a call to action to read the case study. This is intended to encourage the viewer to learn more about the specific strategies and results achieved by Half Magic using Klaviyo. The POV here is from the Klaviyo brand, directing the viewer to engage further with their content.

# Ad summary This ad promotes Klaviyo by showcasing how Daily Harvest used Klaviyo to shrink tech costs by 18%. # Brand positioning Klaviyo positions itself as a tech solution for businesses looking to optimize their operations and reduce costs. The ad highlights Klaviyo's effectiveness in helping Daily Harvest, a well-known brand in the healthy food sector, achieve significant cost savings, suggesting that Klaviyo can deliver tangible, positive financial outcomes for its clients. The focus on reducing tech costs appeals to businesses that are keen on improving their bottom line and efficiency through smart technology investments. The brand appears to align with values of efficiency, cost-effectiveness, and data-driven results. # Product Klaviyo is presented as a tech solution that enables businesses to reduce their tech costs. The ad specifically features Daily Harvest, a popular brand in the healthy food sector, as a case study to demonstrate Klaviyo's effectiveness. The product helps Daily Harvest shrank tech costs by 18%. # Visual style The ad uses a clean and corporate visual style with a focus on showcasing quantifiable results and a customer testimonial. The design balances negative space with a vibrant, branded color, and incorporates a professional product shot. The layout is simple and direct, prioritizing scannability in feed. # Hooks Headline: See how Daily Harvest shrank tech costs by 18% # Benefits - [object Object] # Features - [object Object] # Call to action Read case study # Point of view - [object Object] # Storyline - The ad opens by stating that Daily Harvest shrank their tech costs by 18% by using Klaviyo. This is meant to grab the attention of other businesses who are seeking to cut their own tech costs. The brand is communicating this information. - The ad then includes a button to 'Read case study'. This provides a call to action for the viewer to take to learn more about how Daily Harvest achieved these savings by using Klaviyo. The brand is prompting the viewer to read more. - The bottom of the ad shows an image of a smiling woman holding a Daily Harvest smoothie with the words "DAILY HARVEST" overlaid. This shows an example of one of Klaviyo's clients. Daily Harvest is featured in this portion of the ad.

# Ad summary string # Brand positioning Klaviyo positions itself as a B2C customer relationship management (CRM) platform that empowers businesses to deeply connect with their customers. The brand emphasizes its autonomous nature, suggesting it offers a self-sufficient and streamlined approach to CRM. Klaviyo aligns with values of efficiency, data-driven decision-making, and improved customer experiences. The platform sets itself apart by centralizing marketing, customer service, data, and analytics onto a single platform. This unified approach pushes against the norm of using disparate tools and promotes the idea of a strategic advantage through comprehensive customer insights. Klaviyo's positioning is functional, focusing on performance and simplicity for businesses aiming to enhance customer relationships. # Product Klaviyo is a B2C CRM platform designed to centralize marketing, customer service, data, and analytics. It helps businesses create durable customer relationships by improving customer experiences across various channels. The platform serves 196,000 brands, offering features for marketing campaign creation, customer service helpdesk management, data analysis, and overall customer relationship management. The core USP is its ability to consolidate all these functions onto a single platform, eliminating the need for multiple tools and providing a unified view of customer interactions. Klaviyo emphasizes its ability to enhance customer experiences on every channel, helping businesses create lasting customer relationships and improve customer experiences across every channel. # Visual style The ad features a dynamic and colorful visual style, using bright and contrasting backgrounds to highlight text overlays and product features. The editing is quick, with frequent cuts and transitions to maintain a fast pace. The production quality is polished, combining clean graphics, simulated user interfaces, and modern text animations. The overall aesthetic is modern and energetic, designed to capture attention and convey key information efficiently. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the Klaviyo logo centered on a dark gray background. - 00:02–00:03 The ad highlights the key value proposition of the brand, which is to bring brands closer to their customers. - 00:03–00:06 A series of animated text and images appear to emphasize Klaviyo’s positioning as a B2C CRM platform. - 00:07–00:10 The ad visually presents various company logos. This conveys the scale of brands that Klaviyo works with. - 00:10–00:15 The ad presents the different features that the platform offers such as marketing, customer service, data, and analysis. - 00:15–00:18 The ad highlights the ability of the platform to work across multiple different channels to enhance customer experiences. - 00:18–00:28 The ad emphasizes the main value propositions that Klaviyo offers to customers such as improved experiences for customers.

# Ad summary This ad promotes Klaviyo as a tool to help businesses strengthen their customer relationships. It uses upbeat music and quick cuts to showcase the software's ability to create personalized experiences and drive growth. The ad emphasizes the importance of data-driven decisions and highlights Klaviyo's autonomous features. # Brand positioning Klaviyo positions itself as a leading B2C CRM (Customer Relationship Management) platform that empowers businesses to build stronger relationships with their customers. The brand aims to occupy the space of an autonomous, data-driven solution for creating personalized marketing experiences. Klaviyo aligns with values of growth, efficiency, and customer-centricity, offering a more sophisticated alternative to traditional marketing automation tools. The brand champions the importance of using data to make smarter decisions, enabling businesses to create more meaningful connections and drive revenue. # Product Klaviyo is an autonomous B2C CRM designed to help businesses get closer to their customers. The platform enables users to create personalized experiences through data-driven insights and automation. Klaviyo offers tools for email marketing, SMS, and other channels. The product is for businesses looking to improve customer engagement and drive growth. Klaviyo offers features such as autonomous segmentation, personalized messaging, and predictive analytics. Klaviyo aims to break down barriers to effective customer relationship management by automating key processes and providing actionable insights, so users can make data-driven decisions, personalize experiences, and foster stronger customer relationships. # Visual style The ad has a modern and energetic aesthetic, using bright colors and glitch effects. The editing is fast-paced with quick cuts and dynamic transitions, creating a sense of urgency and excitement. The overall production quality is polished, reflecting a professional and technologically advanced brand. The visual motifs include the repeated use of the Klaviyo logo, bold text overlays, and diverse imagery of people. The pacing is fast with an estimated BPM of 120, maintaining a consistent rhythm throughout the ad. The cuts are synced with the music beats and voiceover lines, enhancing the overall impact. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The Klaviyo logo appears with the tagline "Klaviyo brings you closer." - 00:03–00:04 The text changes to "To your customers" with images of diverse individuals shown in separate squares. - 00:04–00:05 The Klaviyo logo reappears with the tagline "The Autonomous B2C CRM."

# Ad summary This image ad for Klaviyo features an AI Consumer Personas Playbook. The ad is designed in Klaviyo's signature brand colors and contains a shot of the playbook. The ad asks "Which AI tactics actually pay off?" and directs the user to "Get the playbook." # Brand positioning Klaviyo presents itself as a knowledgeable and accessible brand, offering users the opportunity to learn about AI consumer personas and how to engage each one. This suggests a brand that is forward-thinking and interested in helping its customers stay ahead of the curve in the rapidly evolving world of AI. It provides a playbook which can be seen as a shortcut that saves the client time and effort. # Product The advertised product is the "AI Consumer Personas Playbook", which contains "new research on the 4 AI consumer personas and learn how to engage each one." This playbook aims to provide valuable insights into AI consumer personas and practical strategies for engaging with them effectively. The ad is designed to address the purchase barrier of uncertainty by offering actionable advice and guidance. # Visual style The ad features a clean and modern visual style. The brand colors, particularly the red gradient and white text, create a visually appealing contrast. The use of a playbook as the primary visual element adds a sense of credibility. The gradient background and minimalist design give the ad a contemporary look. # Hooks Headline: Which AI tactics actually pay off? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get the playbook # Point of view - [object Object] - [object Object] # Storyline - The Klaviyo logo is presented in the upper portion of the frame, instantly associating the ad with the brand and creating a sense of familiarity for those who already know the brand. It also allows the audience to attribute expertise to the information presented in the rest of the ad. This part of the story is told from the Brand's perspective. - The ad presents a view of the AI Consumer Personas Playbook, which has images and text that add visual appeal and convey the content of the document. The visible page titles include "AI Skeptic", "AI Enthusiast", "AI Holdout", and "AI Evaluator", hinting at the diverse range of consumer personas covered in the playbook. This part of the story is told from the Brand's perspective. - The ad transitions to a question: "Which AI tactics actually pay off?" This question is posed from the Customer's perspective, directly addressing their curiosity and need for effective strategies. The language implies the benefit is tangible, with a positive ROI for the client's tactics. - The ad concludes with a CTA: "Get the playbook", guiding the audience to take immediate action. This is from the Brand's perspective, making it clear what the next step should be.

# Ad summary This ad promotes Klaviyo, a B2C CRM platform. It emphasizes the platform's ability to centralize marketing, customer service, data, and analytics in one place, helping businesses connect with their customers more effectively. # Brand positioning Klaviyo is presented as a B2C CRM platform that empowers businesses to get closer to their customers by centralizing key functions like marketing, customer service, data analysis, and overall analytics. The brand is positioned as modern and autonomous, providing a comprehensive solution for businesses seeking to streamline their operations and better understand their customer base. The tone is functional and informative, highlighting the efficiency and integration capabilities of the platform. Klaviyo appears to push against fragmented systems that scatter resources across different platforms, instead offering an all-in-one solution. The brand aligns with values of efficiency and comprehensive insights, aimed at businesses that prioritize customer relationships and data-driven strategies. # Product Klaviyo is a B2C CRM platform designed to centralize various business functions, including marketing, customer service, data management, and analytics. It appears to work by integrating different tools and data sources into a single platform, allowing businesses to manage their customer relationships and gain insights more efficiently. The product is for businesses looking to streamline operations, improve customer relationships, and leverage data-driven strategies. USPs include its all-in-one platform, autonomous operation, and ability to centralize essential functions, giving business valuable insights. The ad does not explicitly mention specific features, ingredients, or design details of Klaviyo. The ad emphasizes the value of having all these capabilities in a single platform, simplifying the management and enhancement of customer relationships. The ad does not present any purchase barriers. # Visual style The ad has a modern, clean aesthetic with bright, solid color backgrounds and minimalist text overlays. The editing style features quick cuts and static shots, with smooth transitions between scenes. The production quality is polished, resembling a professional commercial. The visual motif involves the repeated use of tablets displaying different interfaces, which are timed to match the rhythm of the background music. The pacing is fast, with a high cut rate to match the tempo of the electronic music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Klaviyo logo, immediately establishing the brand identity. - 00:01–00:02 A series of rapidly changing words and images appear, flashing terms like 'CRM' and 'B2C' alongside visual elements related to modern e-commerce, hinting at the brand's focus and market. - 00:02–00:03 The ad then highlights a specific functionality of the CRM tool with the words, 'LE CRM B2C AUTONOME'. - 00:03–00:04 Building on the concept, the ad showcases 'QUI CENTRALISE', suggesting the platform consolidates essential business functions. - 00:04–00:09 The ad continues with an array of core business functions (Marketing, Customer Service, Data, Analytics, etc.), displayed with tablet screens showing interfaces related to each area, emphasizing the breadth of Klaviyo's capabilities. - 00:09–00:13 The narrative culminates with the key benefit: the platform centralizes the functionality on a single platform, and the tagline appears that Klaviyo brings you closer to your customers.

# Ad summary This ad for Klaviyo promotes the platform's ability to increase ROI for SMS marketing by showcasing Thirdlove as a client with demonstrable success. # Brand positioning Klaviyo is presented as a marketing automation platform that empowers e-commerce brands to drive growth through personalized customer experiences. The brand highlights its ability to help businesses optimize their marketing strategies, specifically in SMS marketing, leading to substantial returns on investment. Klaviyo aims to occupy a space in the consumer's mind as a data-driven solution for enhancing customer engagement and maximizing marketing ROI. The brand promotes a functional positioning by focusing on performance and tangible results for its clients. # Product Klaviyo is a marketing automation platform designed to help e-commerce businesses enhance their marketing strategies. The platform specializes in personalized customer experiences and SMS marketing, enabling brands to optimize customer engagement and maximize their return on investment. The ad specifically highlights how Klaviyo drives a 15x SMS ROI for its clients. Klaviyo addresses purchase barriers by demonstrating clear and measurable results, showcasing its effectiveness in improving marketing outcomes for businesses. # Visual style The ad uses a clean, minimalist aesthetic with a focus on clear typography and a simple color palette. The production quality appears highly polished. A gradient coral background is used to visually anchor the image, and the angled Thirdlove image adds a dynamic quality. The typography is large and bold, making it easily scannable, while the overall design feels modern and professional. # Hooks Headline: Thirdlove drives 15x SMS ROI # Benefits - [object Object] # Features - [object Object] # Call to action Sign up # Point of view - [object Object] # Storyline - The ad starts by showcasing the Klaviyo logo to establish brand recognition. The intention is to immediately identify the source of the message for the audience and set the context for the rest of the ad. The brand is presenting this part of the story. - Next, the ad states "Thirdlove drives 15x SMS ROI", highlighting a specific quantifiable benefit achieved by a client using Klaviyo. The intention is to capture attention and immediately demonstrate the value and effectiveness of Klaviyo's platform in driving SMS marketing success. The brand is presenting this part of the story. - A "Sign up" button is displayed, prompting viewers to take immediate action and engage with the platform. The intention is to convert interest into direct engagement by encouraging users to explore Klaviyo's offerings. The brand is presenting this part of the story. - The ad showcases an image of a Thirdlove model, reinforcing the brand's association with successful e-commerce businesses. The intention is to create visual appeal and provide a relatable context by featuring a well-known brand that utilizes Klaviyo. The brand is presenting this part of the story.

# Ad summary This ad for Klaviyo uses vibrant colors and quick cuts to highlight the brand's focus on customer connections. It presents various people in photo cards, suggesting diverse clientele. # Brand positioning Klaviyo is presented as a CRM B2C (business-to-consumer) platform focused on enhancing customer relationships. The brand positions itself as helping businesses get closer to their customers by using tools that are autonomous and presumably easy to use. The brand identity is modern and professional. # Product Klaviyo is presented as an autonomous CRM B2C (business-to-consumer) platform that allows businesses to get closer to their clients. The ad does not go into specific details about features. The underlying message is that Klaviyo will improve customer connections. This is aimed at businesses looking to improve their customer relationship management without needing constant oversight. # Visual style The ad has a modern and clean aesthetic with bold colors like bright yellow and dark gray. The editing is quick, with static shots and simple transitions. The production quality is polished, suitable for a tech brand. The visual motif includes floating photo cards and a focus on diversity. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The Klaviyo logo appears on a dark gray background, accompanied by a modern techno-style musical track. - 00:01–00:03 00:01–00:03: White text appears on a bright yellow background, spelling out "VOUS RAPPROCHE DE VOS CLIENTS" (Get closer to your clients). The text is surrounded by small photo cards of different people, suggesting a diverse customer base. This serves as the main message of the ad, focusing on customer relationships. - 00:04–00:05 00:04–00:05: The Klaviyo logo reappears, with the tagline "Le CRM B2C autonome" (The autonomous CRM B2C). This reinforces the brand identity and value proposition of autonomous CRM.

# Ad summary This ad showcases Klaviyo's features in French. It emphasizes Klaviyo as a CRM B2C platform that facilitates marketing, customer service, data, and analytics, all on a single platform. The ad highlights its benefits in improving customer experience and creating lasting client relationships. # Brand positioning Klaviyo is presented as a CRM B2C platform designed to bring businesses closer to their customers. The brand positions itself as an autonomous solution empowering businesses to manage marketing, customer service, data, and analytics in one place. Klaviyo promotes a data-driven approach to enhance customer experiences and build lasting relationships. It targets businesses looking for a unified platform to streamline their customer relationship management, offering a strategic advantage by centralizing various functions. The brand's positioning is functional, focusing on performance and simplicity for effective customer engagement. # Product Klaviyo is advertised as an autonomous CRM B2C platform that centralizes marketing, customer service, data, and analytics. It aims to help businesses continuously improve customer experiences across all channels. The platform provides tools for managing marketing campaigns, customer service inquiries, and data analysis, all in one place. Klaviyo's unique selling proposition is its ability to integrate these functions, offering a strategic advantage to businesses. The ad addresses potential purchase barriers by highlighting the platform's ease of use and comprehensive features. The ad showcases Klaviyo as a tool for creating lasting client relationships and enhancing customer experiences, making it worth trying for businesses seeking efficient CRM solutions. # Visual style The ad features a dynamic and modern aesthetic with bright, contrasting colors and bold typography. The editing style uses quick cuts and animated text overlays to maintain a fast pace, averaging about 3 cuts per second. The production quality is polished, with clean graphics and professional-looking interfaces. The visual motifs include blocks of color, animated text, and interface mockups. The pacing is consistent throughout the ad, and the visual elements are synced with the music, creating a cohesive and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the Klaviyo logo on a dark gray background, immediately establishing the brand identity. - 00:02–00:03 The screen transitions to bold, white text that reads, “VOUS RAPPROCHE DE VOS CLIENTS,” translated to “BRING YOU CLOSER TO YOUR CLIENTS”, emphasizing the brand's core mission of connecting businesses with their customers. - 00:03–00:04 The ad presents a visual metaphor using blocks of text reading "CRM B2C" alongside images such as sneakers, laptops, and phones to demonstrate the intersection of customer relationship management and consumer-facing businesses. - 00:04–00:05 The screen shows the text “LE CRM B2C AUTONOME”, translated to "THE AUTONOMOUS CRM B2C", introducing the product as an autonomous customer relationship management platform for B2C companies. - 00:05–00:06 This transitions into “AU SERVICE DE”, translated to “AT THE SERVICE OF”, indicating the brand’s commitment to serving its clients. - 00:06–00:07 The statistic "196 000 MARQUES”, translated to “196,000 BRANDS", is displayed, conveying the scale of Klaviyo's user base and market presence. - 00:07–00:09 A rapid montage of brand logos, including "glow", "MESHKI", "GOZNEY", "THE BODY SHOP", "Paul Smith", "WILKINSON SWORD", "dermatologica", “manicurist PARIS”, “AROMA-ZONE”, “CABAIA”, “JACQUEMUS”, “Unilever”, “TWININGS”, “le coq sportif”, “VANS”, “PAYOT”, “FIORUCCI”, “Glossier.”, “MALONGO”, “COTY since 1904”, showcases the diversity and prestige of brands using Klaviyo. - 00:09–00:10 The words “QUI CENTRALISE”, translated to "WHO CENTRALIZES", are displayed, highlighting the platform’s ability to consolidate various business functions. - 00:10–00:11 The ad proceeds to showcase key features of the platform with corresponding visuals, starting with “MARKETING”, displaying a tablet interface for campaign management. - 00:11–00:12 This is followed by “SERVICE CLIENT”, translated to "CUSTOMER SERVICE", depicting an interface for customer support tickets and management. - 00:12–00:13 The feature “DONNÉES”, translated to "DATA", is shown, featuring a dashboard with A/B testing results, emphasizing data-driven decision-making. - 00:13–00:14 “ANALYSES”, translated to "ANALYSIS", is presented, visualizing the platform’s analytical capabilities through charts and graphs. - 00:14–00:16 The text “SUR UNE SEULE PLATEFORME”, translated to “ON A SINGLE PLATFORM", reiterates the key benefit of having all these features unified in one place. - 00:16–00:17 The words “VOS CANAUX”, translated to “YOUR CHANNELS", appear next, emphasizing the platform’s support for managing multiple channels. - 00:17–00:18 The words “VOTRE”, translated to “YOUR”, appear. - 00:18–00:20 “AVANTAGE STRATÉGIQUE”, translated to “STRATEGIC ADVANTAGE", is shown, positioning Klaviyo as a tool that provides a competitive edge. - 00:20–00:22 This flows into “UN MOTEUR DE CROISSANCE”, translated to “AN ENGINE OF GROWTH”, highlighting Klaviyo’s role in driving business expansion. - 00:22–00:23 The screen shows the words “EN CONTINU”, translated to “CONTINUOUSLY” emphasizing the platform’s ability to improve. - 00:23–00:24 “POUR AMÉLIORER”, translated to “TO IMPROVE”, the ad moves towards emphasizing customer experience enhancement. - 00:24–00:25 The phrase “CHAQUE EXPÉRIENCE CLIENT”, translated to “EVERY CUSTOMER EXPERIENCE", reinforces the focus on enhancing individual customer interactions. - 00:25–00:26 Finally, the ad concludes with “SUR CHAQUE CANAL”, translated to “ON EVERY CHANNEL”, again emphasizing the platform’s broad reach across various channels. - 00:26–00:29 The ad closes with “CRÉEZ UNE RELATION CLIENT DURABLE”, translated to “CREATE A LASTING CLIENT RELATIONSHIP”, the final message underscores the value of building long-term customer relationships with “Klaviyo, Le CRM B2C autonome” at the bottom.

# Ad summary This ad announces the partnership between Klaviyo and Anthropic, highlighting that Claude is now fluent in Klaviyo data. It showcases insights, audits, and drafts as benefits, encouraging users to 'See what's possible'. # Brand positioning Klaviyo is presented as a data-centric platform focused on providing insights, audits, and drafts, positioning itself as a tool that enhances data fluency through its partnership with Anthropic. It aims to occupy the space of data empowerment and actionable intelligence, aligning with a professional, analytical, and forward-thinking tone. The brand pushes against the norm of data complexity, offering a simplified, fluent approach, emphasizing functional positioning centered around performance and data accessibility. # Product The advertised product is the integration of Claude AI with Klaviyo data, designed to make data insights more accessible and fluent. It works by providing insights, audits, and drafts directly within the Klaviyo platform, intended for Klaviyo users who want to leverage their data more effectively. The ad addresses the purchase barrier of data complexity by highlighting the fluency now available, making the data more actionable and understandable. It emphasizes that 'Claude is now fluent in your Klaviyo data,' suggesting a seamless integration and enhanced user experience. # Visual style The ad features a minimalist and modern design with a dark background and contrasting white text and graphics. The production quality appears highly polished with clean lines and a focus on readability. The layout is straightforward and organized, making it easy to scan. The typography is bold and clear, enhancing the ad's scannability and stop power in a feed. # Hooks Headline: Claude is now fluent in your Klaviyo data # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action See what's possible # Point of view - [object Object] # Storyline - The ad starts with a header displaying a collaboration between Klaviyo and Anthropic, suggesting a new development or partnership that enhances the capabilities of Klaviyo. The brand is conveying the message of innovation and collaboration. The audience experiences it from the brand's point of view, emphasizing that they are at the forefront of new technology. - The ad introduces the concept that 'Claude is now fluent in your Klaviyo data,' highlighting a key benefit or feature resulting from the partnership. It is designed to capture attention and create interest by illustrating the increased usability and accessibility of data within the Klaviyo platform. The customer is experiencing this from the brand's point of view, as the ad is communicating a unique value proposition. - The ad mentions specific applications such as 'Insights, audits, drafts & more,' illustrating the practical benefits of this new integration. It aims to provide concrete examples of how users can utilize the enhanced capabilities. The customer is experiencing this from the brand's point of view, as the ad is detailing specific use cases and demonstrating value. - The ad includes the line 'Keep going, with Claude,' encouraging continued engagement and exploration of the new features. It reinforces the idea of ease and continuity in using the updated platform. The customer is experiencing this from the brand's point of view, as the brand reinforces the benefits of the new integration. - The ad concludes with a call to action, 'See what's possible,' prompting users to explore the enhanced features and potential outcomes. It serves to drive engagement and encourage further interaction with the platform. The customer is experiencing this from the brand's point of view, as the brand invites exploration and discovery of the updated capabilities.

# Ad summary This image ad contrasts the approaches of Millennial and Gen Z marketing teams. The Millennial side focuses on traditional marketing values such as customer relationships and AI-driven growth, while the Gen Z side emphasizes modern, trendy concepts like AI, Klaviyo, free stuff, and e-commerce brands, all associated with a sense of enthusiasm indicated by the repeated 'hallelujah'. The ad promotes K:BOS 2026, suggesting it's an event or platform that caters to both generations of marketers. # Brand positioning K:BOS is presented as a forward-thinking platform or event that brings marketers together to explore the future of customer relationships and the use of AI in driving growth. The brand aims to bridge the gap between traditional marketing values and modern, trendy approaches favored by different generations of marketers. It positions itself as a space where marketers can exchange ideas and learn how leading brands leverage AI, suggesting a commitment to innovation and education. The brand embraces a functional positioning, focusing on providing practical knowledge and insights to help marketers succeed in a rapidly evolving landscape. # Product The featured product is K:BOS 2026, likely a marketing event or platform designed for marketers to exchange ideas and learn about the future of customer relationships and AI-driven growth. It caters to both Millennial and Gen Z marketing teams, acknowledging the differences in their approaches and values. The product aims to address the challenges of staying current with marketing trends and technologies, particularly AI. By positioning itself as a space for learning and collaboration, K:BOS 2026 offers marketers the opportunity to gain insights and strategies for driving growth in their respective fields. # Visual style The ad uses a clean, minimalist design with a focus on text and simple graphic elements. The production quality appears to be digitally created, with a clear and legible typeface. The layout is straightforward, dividing the content into two distinct sections for easy comparison. The use of emojis in the 'Gen Z Social Media Team' section adds a touch of visual flair and aligns with platform-native styles. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the concept of two distinct marketing teams: Millennial Marketing Team and Gen Z Social Media Team. This sets the stage for a comparison of their approaches. The brand is conveying that there are different approaches to marketing based on generational perspectives. - The Millennial Marketing Team section describes K:BOS as a place where marketers come together to exchange ideas, explore the future of customer relationships, and learn how leading brands are using AI to drive growth. This is from the brand's perspective, highlighting the platform's focus on traditional marketing values and AI-driven growth, appealing to a more established marketing mindset. - The Gen Z Social Media Team section lists trendy concepts like AI, Klaviyo roadmap, free stuff, and e-commerce brands, all associated with a sense of enthusiasm indicated by the repeated 'hallelujah'. This is from the brand's perspective, showcasing the platform's relevance to a younger, more digitally-focused audience and emphasizing modern marketing approaches. - The ad concludes with the K:BOS 2026 logo, reinforcing the brand's identity and promoting its upcoming event or platform. This is from the brand's perspective, serving as a call to action and inviting viewers to learn more about K:BOS 2026.

# Ad summary This ad showcases Klaviyo as the autonomous B2C CRM by highlighting different screens within the platform to show its features. # Brand positioning Klaviyo is presented as "The Autonomous B2C CRM," positioning itself as a cutting-edge solution that empowers businesses to get closer to their customers. The brand promotes a data-driven approach to improving every customer experience across every channel. This suggests that Klaviyo aims to be the go-to platform for businesses seeking a functional and unified approach to customer relationship management, by offering features like marketing automation, service management, data analytics, and personalized customer communication. # Product Klaviyo is "The Autonomous B2C CRM" (customer relationship management) platform. It is designed to bring marketing, service, data, and analytics into one unified platform. It enhances communication through all channels and gives brands the "edge." Klaviyo helps to improve every customer experience across every channel and helps businesses "get closer to your customers." # Visual style The ad has a bright, colorful, and modern aesthetic. It uses a fast-paced editing style with quick cuts and dynamic text overlays to maintain viewer engagement. The production quality is polished, giving it a commercial feel. The frequent use of text overlays, bold colors, and simple animations create a sense of energy and innovation, aligning with the brand’s positioning as a cutting-edge B2C CRM platform. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the Klaviyo logo against a dark grey background. - 00:02–00:03 The slogan "BRINGS YOU CLOSER" is revealed in white text against the same background. The message is clear and concise, setting the tone for how Klaviyo aims to improve customer relationships. - 00:03–00:04 Flashing blocks of text appear, alternating between "B2C" and "CRM" with changing visual styles. - 00:04–00:05 The ad introduces Klaviyo as "THE AUTONOMOUS B2C CRM" in white text on a red background. This beat establishes the brand's core offering and positioning. - 00:05–00:09 The ad highlights its impact by stating that it is "POWERING OVER 196,000 BRANDS WORLDWIDE." This emphasizes the platform's reach and credibility in the market. - 00:10–00:15 The ad showcases how Klaviyo is "BRINGING TOGETHER MARKETING, SERVICE, DATA, & ANALYTICS," illustrating the integration of various business functions within the platform. - 00:16–00:17 The ad shows it delivers results across "YOUR CHANNELS," visually presenting mobile interfaces that users engage with. This emphasizes Klaviyo's versatility and reach across various customer touchpoints. - 00:20–00:29 The ad concludes by affirming, "IT’S YOUR ALWAYS ON GROWTH ENGINE," highlighting Klaviyo's role in driving continuous growth and customer engagement.

# Ad summary This ad promotes a guide containing proven marketing moves from 11 top brands. The ad features a laptop displaying the title of the guide and highlights its value to marketers. # Brand positioning Klaviyo is presented as an expert authority in the marketing space. By offering a guide with proven marketing moves from top brands, Klaviyo positions itself as a resource for marketers looking to improve their strategies. The brand emphasizes practical insights and actionable advice, aligning with a functional positioning that focuses on providing tangible value to its customers. # Product The product is a guide titled "BEHIND THE BRANDS 2026 EDITION," which offers 11 use cases to inspire marketing strategies. The guide is presented as a resource filled with proven marketing moves from 11 top brands, targeting marketers looking for actionable insights and inspiration. The ad addresses the challenge of staying current and effective in marketing by providing real-world examples from successful brands, suggesting that readers can learn and adapt these strategies for their own businesses. # Visual style The ad has a clean, minimalist visual style with a focus on clarity and scannability. The laptop and text are prominently displayed against a neutral background, emphasizing the product and its value proposition. The image appears to be professionally produced, with attention to detail in the laptop presentation and text layout. The visual elements are designed to quickly convey the key message and drive engagement. # Hooks Headline: Proven marketing moves from 11 top brands # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get the guide # Point of view - [object Object] - [object Object] # Storyline - The image shows a laptop displaying a guide titled "BEHIND THE BRANDS 2026 EDITION." This immediately introduces the core offering and its relevance to current marketing trends. The brand is highlighting its latest insights. - Text below the laptop emphasizes that the guide contains proven marketing moves from 11 top brands. The brand is using this claim to establish the value and credibility of the guide, promising actionable strategies from successful companies. - A call-to-action button invites viewers to "Get the guide." The brand is prompting immediate engagement and encouraging viewers to download the resource, driving conversions.

# Ad summary This ad is for Klaviyo and promotes their AI consumer trends playbook by posing the question of which AI tactics pay off, with a view of a laptop displaying the company website with a related article on AI consumer trends. The call to action prompts the viewer to get the playbook. # Brand positioning Klaviyo is presented as a tech-forward company offering expertise and resources for businesses looking to leverage AI. The brand aims to occupy the space of a trusted advisor in marketing technology, particularly for e-commerce businesses exploring AI solutions. The brand aligns with values of innovation and data-driven decision-making, and appears to push against the uncertainty surrounding AI implementation by offering a practical playbook. The brand positioning is both functional, offering tools and knowledge, and aspirational, suggesting businesses can gain a competitive edge. # Product The ad promotes Klaviyo's AI consumer trends playbook, which is a resource designed to help businesses understand and implement effective AI strategies. The playbook addresses the challenges marketers face in navigating the complex landscape of AI, offering actionable insights into which tactics will provide a return on investment. The target audience includes e-commerce businesses and marketing professionals who are looking to leverage AI to improve their strategies and stay ahead of consumer trends. The playbook's USP is to provide clarity and direction in a space filled with uncertainty, promising to reveal the AI tactics that 'actually pay off.' The ad addresses the purchase barrier of not knowing where to start with AI by providing a clear, actionable guide. # Visual style The ad features a clean and professional aesthetic with a focus on direct messaging. The production quality is high, with a well-lit studio shot of a person interacting with a laptop. The ad utilizes a bright and neutral color palette to keep the focus on the product and messaging. The typography is modern and legible, and the layout is simple and easy to scan. # Hooks Headline: Which AI tactics actually pay off? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get the playbook # Point of view - [object Object] # Storyline - The Klaviyo logo is prominently displayed at the top to establish brand recognition and signal that the content comes from a reliable source. The brand is telling the audience where the information is originating from. - The ad presents the question, 'Which AI tactics actually pay off?' to highlight the problem of uncertainty in the adoption of AI technologies. This question is framed from the brand’s perspective, with the intention of capturing the viewer's attention and implying the brand has the solution. - The ad presents a laptop showing an article on AI consumer trends. The brand is showing a preview of their website and offering proof that they have resources on this topic. - The 'Get the playbook' call-to-action button prompts the audience to take the next step and engage with Klaviyo's resource, driving action and lead generation. The brand is telling the audience what they should do next.

# Ad summary This image promotes a guide from Klaviyo featuring marketing tips from 11 top brands. The ad features an image of the ebook cover on a gradient red background. It aims to capture marketers' interest by offering a guide to proven strategies. # Brand positioning Klaviyo positions itself as a leader in marketing automation, particularly within the email and SMS sectors. The brand offers solutions tailored for e-commerce businesses and is implied to empower marketers with actionable insights to enhance their strategies, as underscored by the free ebook that is being offered. # Product The advertised product is a free ebook titled "Behind the Brands 2024 Edition," a guide containing 11 use cases to inspire marketing and service strategy. It is designed for marketers seeking proven marketing moves and strategies from top brands. The ebook aims to provide actionable insights and inspiration to enhance their marketing efforts. # Visual style The ad has a clean and professional visual style with a gradient red background. The book cover has a collage of images. The text is simple and clear, making it easy to read and understand the message. # Hooks Headline: Proven marketing moves from 11 top brands # Call to action Get the guide # Point of view - [object Object] # Storyline - The image opens with a bright brand color and title to grab the viewer's attention and introduce the offer. The Klaviyo brand tells its viewer to engage by using bright colors and simple verbiage. - The ad shows a product offering to reinforce the concept of the ad and provide credibility to the offer. The book cover and design are being used to show legitimacy.

# Ad summary This ad for Klaviyo promotes their service for SMS marketing by highlighting the success that Thirdlove has had using the platform. The ad highlights the ROI that Thirdlove has seen by using Klaviyo. # Brand positioning Klaviyo is presented as a marketing platform that helps brands optimize their SMS marketing and see a high ROI. The brand is positioned as a tool that empowers businesses to drive growth through strategic SMS campaigns. Klaviyo offers a data-driven approach to customer communication, offering tools that allow businesses to personalize their marketing efforts and increase conversions. Klaviyo positions itself in the market as an essential tool for any company looking to enhance their marketing strategy and achieve significant results. # Product The product being advertised is Klaviyo's SMS marketing service, which allows businesses to drive significant return on investment. The service is marketed to brands looking to improve their marketing strategy and achieve tangible results. While no specific features are listed, the ad highlights the service's capacity to generate substantial ROI. The ad presents Klaviyo as a means to overcome the challenge of ineffective marketing efforts by providing a platform that enhances customer engagement and conversion rates. # Visual style The ad uses a clean and modern visual style, with a balance of white space and vibrant colors to draw attention. The design appears highly polished, with a focus on typography and minimalist graphics. The gradient background and geometric shapes give a modern, tech-forward feel. The inclusion of a lifestyle image featuring a model wearing Thirdlove apparel adds a touch of relatability and aspirational appeal. The overall aesthetic aims to be eye-catching and professional, suitable for a B2B audience. # Hooks Headline: See how Thirdlove drives 15x SMS ROI # Benefits - [object Object] # Call to action Read case study # Point of view - [object Object] # Storyline - The ad opens by highlighting Klaviyo as the sponsor, signaling the brand's association with success stories in SMS marketing and its platform's ability to drive results. The brand is telling this part of the story. - Next, the ad references a specific instance of success, noting that Thirdlove drives 15x SMS ROI using Klaviyo. This is included to highlight the platform's effectiveness and the potential for substantial returns, told from Klaviyo's perspective. - Finally, the ad ends with a call to action to read a case study, inviting the viewer to learn more about the specific strategies and results achieved by Thirdlove. This serves to promote further engagement and build credibility through tangible evidence, told from the brand's perspective.

# Ad summary This image ad features a partnership between Klaviyo and Half Magic, highlighting a 110% revenue increase achieved through automation. The ad shows a woman applying lip gloss, linking beauty with data-driven success. # Brand positioning Klaviyo is presented as a powerful marketing automation platform that helps businesses drive revenue. The brand aligns with data-driven success, showing that it values quantifiable results for its clients. By partnering with a brand like Half Magic, Klaviyo positions itself as a tool for both tech-savvy and creatively focused businesses, appealing to a broad range of industries and business types, and ignores the norm of stuffy, boring enterprise software. The brand positioning is functional, focusing on performance and ROI. # Product The featured product is Klaviyo's marketing automation platform, designed to help businesses increase revenue through automated marketing efforts. The ad highlights a specific use case with Half Magic, implying that the platform is particularly effective for e-commerce brands. The product details include a proven ability to drive a 110% revenue increase, addressing a potential purchase barrier related to ROI. The ad emphasizes the platform's functionality in enabling automation, suggesting that it simplifies complex marketing tasks. # Visual style The ad has a clean and modern visual aesthetic, combining a white background with bold typography. The use of a geometric background and product-in-use shot adds a dynamic, lifestyle-oriented element. The production quality appears highly polished, with a focus on clear imagery and contrast. The style integrates typography in a large and bold manner to ensure scannability, contrasting with the more casual, lifestyle imagery below, creating a balanced and attention-grabbing effect in the feed. # Hooks Headline: Half Magic drove 110% more revenue with automations # Benefits - [object Object] # Features - [object Object] # Call to action Sign up # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a partnership announcement between Klaviyo and Half Magic. This sets the stage for a success story, framed from Klaviyo's POV. - The ad then highlights that Half Magic drove 110% more revenue with automations, showcasing the tangible benefits of using Klaviyo. This shifts the POV to the brand's claim of success and quantifiable results. - A 'Sign up' button encourages immediate action, from the brand's POV, inviting the audience to explore the platform and replicate Half Magic's success. - The visual element shows a woman applying lip gloss, which visually highlights the use of Half Magic's products. The customer is experiencing the product in real time, making the impact and use of Klaviyo's software more apparent through the success of Half Magic's sales.

# Ad summary This ad by Klaviyo highlights the potential problem of SMS marketing messages being ignored, particularly the risk of 'getting left on read'. It introduces a guide as a solution to help improve SMS marketing performance, aiming to turn read messages into conversions. # Brand positioning Klaviyo positions itself as a leading platform for email, SMS, and AI-powered marketing automation. It aims to empower businesses by providing tools and data to enhance their communication strategies across multiple channels. The brand caters to e-commerce and other industries, offering solutions that drive performance through a deep understanding of customer data. Klaviyo aims to occupy a space in the consumer's mind as an innovative solution that helps businesses optimize their marketing efforts to create personalized experiences and achieve better results. # Product The product being advertised is Klaviyo's 'Omnichannel Benchmark Report', a guide designed to improve email, text, and AI performance across various industries. The report provides performance data from over 110,000 Klaviyo customers. It aims to help users understand and optimize their marketing strategies, specifically addressing potential challenges in SMS marketing, such as messages 'getting left on read'. The guide addresses purchase barriers by offering insights and data-driven strategies to enhance engagement and conversion rates, making it a valuable resource for marketers seeking to improve their omnichannel performance. # Visual style The ad uses a clean and modern visual style with a focus on the product—the Klaviyo benchmark report—showcased on a laptop screen. The image combines a studio-shot aesthetic with a platform-native feel, resembling a high-quality in-feed post. The color palette is minimal, with the dominant colors being white, black, and red, creating a visually scannable and professional look. The typography is integrated cleanly, and the overall design is simple and direct, aiming for high stop power in a social feed. # Hooks Headline: SMS marketing getting left on read? # Benefits - [object Object] # Call to action Get the guide # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a laptop screen displaying Klaviyo's 'Omnichannel Benchmark Report' for the year 2026. This sets the context for the guide being advertised and establishes Klaviyo's authority in providing up-to-date, data-driven insights. The perspective is from the brand, showcasing its offering as a valuable resource for understanding marketing trends and performance. It aims to pique the viewer's interest in Klaviyo's expertise and the relevance of the report for their business strategy. - The focus shifts to a challenge faced in SMS marketing: 'SMS marketing getting left on read?'. This question directly addresses a pain point experienced by marketers, creating an immediate connection with the viewer. This is told from the perspective of the customer. By framing the issue as a common problem, the ad grabs attention and positions Klaviyo's guide as a potential solution, encouraging the viewer to seek more information. - The ad concludes with a clear call to action, 'Get the guide', presented as a button. This prompt serves to convert the viewer's interest into action by encouraging them to download and explore the Klaviyo resource. The perspective here is the brand, guiding the viewer toward a specific action that benefits both the customer and Klaviyo.

# Ad summary This ad promotes Klaviyo as a B2C CRM that helps businesses scale by connecting channels. The ad features a smartphone screen displaying a message thread with a brand, showcasing personalized communication. # Brand positioning Klaviyo is presented as a B2C CRM platform designed to help businesses grow by connecting various communication channels. The brand positions itself as a tool for scaling operations, emphasizing a focus on continuous growth. The brand aims to occupy the space of a growth-oriented, technologically advanced solution for businesses looking to enhance their customer relationship management. The brand aligns with values of efficiency, connectivity, and scalability, promoting a lifestyle of continuous improvement and business expansion. Klaviyo pushes against the norms of disconnected marketing efforts by offering a unified platform. The brand positioning is both functional, offering specific tools for CRM, and emotional, promising growth and success. # Product Klaviyo is a B2C CRM platform that connects various channels to help businesses scale and achieve continuous growth. The product is for businesses looking to enhance their customer relationship management and marketing efforts through personalized communication. The ad showcases a smartphone screen displaying a message thread with a brand, highlighting personalized communication. The USPs include connected channels and the promise of continuous growth. The ad shows a use case of personalized communication via a messaging app, suggesting the product can be used to engage customers in a tailored manner. The ad addresses the purchase barrier of disconnected marketing efforts by offering a unified platform. # Visual style The ad has a clean and modern visual style with a split-color background and simple icons. The production quality is high, with a focus on showcasing the product in a visually appealing way. The image treatment includes background removal and color grading to create a cohesive look. The ad mimics a platform-native style, resembling a smartphone screen with a messaging app interface, which enhances scannability and stop power in feed. # Hooks Headline: Verknüpfte Kanäle. Stetiges Wachstum. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Jetzt skalieren # Point of view - [object Object] - [object Object] # Storyline - The ad starts by introducing Klaviyo as a B2C CRM, setting the stage for what the product is and its intended audience. This is told from the brand's perspective to establish its identity and purpose. - The ad then highlights the key benefits of using Klaviyo, which are 'Verknüpfte Kanäle. Stetiges Wachstum.' (Connected Channels. Continuous Growth.). This is told from the brand's perspective to emphasize the value proposition of the product. - The ad includes a visual of a smartphone screen displaying a message thread with a brand, showcasing personalized communication. This is shown from the customer's perspective to demonstrate how the product works in a real-world scenario. - The ad ends with a call to action, 'Jetzt skalieren' (Scale now), encouraging viewers to take the next step. This is told from the brand's perspective to drive engagement and conversion.