How Intuit Advertises on Meta

# Ad summary This ad promotes the Intuit Business Credit Card. It highlights the card's key features, including no annual fee, unlimited cash back, and automated receipt uploading to QuickBooks. The ad targets small business owners who use QuickBooks, emphasizing the card's ability to save time and money. # Brand positioning Intuit is presented as a financial technology company that provides solutions for small business owners, particularly those who use QuickBooks. The brand is positioned as offering products that save customers both time and money, primarily through integration and automation. The tone is functional and straightforward, focusing on practical benefits rather than emotional appeal. Intuit positions itself as a partner to small businesses, simplifying financial management through its services. # Product The Intuit Business Credit Card is a business credit card designed for QuickBooks users. It has no annual fee and offers 2% unlimited cash back on everyday purchases. A key feature is that captured receipts are automatically uploaded to QuickBooks, saving the user time. The card is intended for small business owners who want to streamline their expense tracking and accounting processes. The credit card integrates directly with QuickBooks to provide a seamless and efficient way to manage business expenses. # Visual style The ad has a clean and modern aesthetic with a focus on product visibility and clarity. The editing style is straightforward with quick cuts between the product and a user interacting with it. The production quality appears polished, with clear visuals and professional graphics. The pacing is moderate, emphasizing key features and benefits without rushing. There is a synchronization between text overlays and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Apply today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with an image of the Intuit Business Credit Card and states that it has no annual fee. - 00:02–00:04 The ad shifts to showing a woman in a home setting looking at items she will be shipping out of her house. Text displays 'Save more for your business' and the ad says the card will save you more. - 00:04–00:07 The ad goes back to the card, and says it gives you 2% unlimited cash back on everyday purchases. - 00:07–00:10 The ad returns to the woman sitting at a table with a phone and computer. She uploads a receipt to the Intuit app. She smiles, and text indicates that receipts are successfully uploaded. - 00:11–00:14 The ad goes back to the card and says the card saves you time and money.

# Ad summary This ad promotes the Intuit Business Credit Card, highlighting its integration with QuickBooks and key financial benefits such as no annual fee, unlimited cash back, and a bonus for spending a certain amount. # Brand positioning Intuit, as presented in this ad, positions itself as a financial tool provider for small businesses, emphasizing convenience and integration with QuickBooks. The brand aims to occupy the space of a helpful, tech-forward financial partner that understands the needs of modern businesses, offering solutions to simplify financial management and reward business spending. The brand promotes values of efficiency and financial savvy, catering to business owners who want to optimize their operations and save time and money. Intuit leverages technology to streamline financial processes, such as integration with QuickBooks, distinguishing itself from traditional credit card providers. # Product The Intuit Business Credit Card is a financial tool designed for businesses that integrates with QuickBooks to simplify financial management. The card has no annual fee, offers 2% unlimited cash back, and provides a bonus of $300 after spending $3,000. It is tailored for business owners who use QuickBooks and seek to optimize their spending and financial tracking. The card's integration with QuickBooks streamlines expense tracking and reconciliation. The benefits highlighted in the ad, such as no annual fee and cash back rewards, address potential purchase barriers by offering tangible financial incentives. The focus is on the card's practical advantages for businesses looking to save time and money. # Visual style The ad features a polished, studio-shot visual style with a clean and professional aesthetic. The design employs a gradient background and clear typography to create a modern and trustworthy impression. The image treatment includes subtle lighting effects and drop shadows to add depth and visual appeal. The visual mimics a native in-feed ad format, using clear and concise messaging to quickly convey the key benefits of the credit card. # Hooks Headline: Synced with QuickBooks to save you time # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Apply now # Point of view - [object Object] # Storyline - The ad opens by highlighting the Intuit Business Credit Card, immediately establishing the product being advertised. This serves to grab the viewer's attention and set the context for the benefits to follow. This is told from the brand's perspective. - The ad emphasizes the card's integration with QuickBooks, explaining its ability to save time. This reinforces the card's utility for businesses seeking streamlined financial management and is presented from the brand's perspective. - The ad lists the card's key benefits: no annual fee, 2% unlimited cash back, and a $300 bonus for spending $3,000. This showcases the card's financial advantages and aims to incentivize potential customers. It is being told from the brand's perspective. - The ad includes a blue "Apply now" button, prompting immediate action and facilitating the application process. This CTA is intended to drive conversions and is presented from the brand's perspective. - The ad concludes by including a photo of the physical card. This aims to reinforce brand awareness and credibility while offering an appealing visual element. This is from the brand's perspective.

# Ad summary This ad promotes the support of small businesses. The ad features a blue and white hypnotic spiral background with black text that says "You want to support small businesses." # Brand positioning The ad does not explicitly mention a brand. However, it promotes the idea of supporting small businesses, implicitly suggesting that the brand aligns with values of community support, ethical consumerism, and economic empowerment. It positions the brand as one that cares about small businesses and encourages customers to support them. # Product There is no specific product being advertised. The ad promotes the concept of supporting small businesses. It does not explicitly state any specific product details, USPs, use occasions, or address any purchase barriers. The focus is on the value and importance of supporting small businesses in general. # Visual style The ad has a simple, eye-catching visual style. The use of a hypnotic spiral background is attention-grabbing and gives a sense of motion. The text is large and bold, making the message clear and easy to read. The use of contrasting colors and simple shapes gives the ad a modern and clean look. # Hooks Headline: You want to support small businesses. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a direct appeal, stating, "You want to support small businesses." The message is delivered from the brand's perspective, aiming to resonate with the audience's desire to support their local community and economy.

# Ad summary This ad promotes the Intuit Business Credit Card and highlights its key benefits, including no annual fee, unlimited cashback, and the ability to manage team spending within the Intuit platform. # Brand positioning Intuit is presented as a financial solutions provider offering tools to help businesses manage their finances. The Intuit Business Credit Card is positioned as a modern, valuable, and convenient asset, integrated with QuickBooks for simplified business expense management. The brand promotes financial savings, ease of use, and control, aligning with a functional approach to meet business owners' financial needs. # Product The Intuit Business Credit Card is presented as a business expense management tool. It offers no annual fee and 2% unlimited cashback on everyday purchases. The card is specifically designed for QuickBooks users. It allows users to invite team members and control spending. A limited-time offer is highlighted, where new cardholders can spend $3,000 and get $300 cashback. The advertised features and benefits are designed to overcome barriers related to cost and management of business expenses. # Visual style The ad has a polished and clean aesthetic, with a color scheme dominated by soft blues and white. The editing is smooth with static shots and simple transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Apply today # Point of view - [object Object] # Storyline - 00:00–00:02 The Intuit Business Credit Card is introduced. - 00:03–00:07 The ad presents the benefits of the credit card: no annual fee and 2% unlimited cashback. - 00:07–00:13 The ad presents a limited-time offer: Spend $3,000 and get $300 cashback. The ad then shows a phone screen displaying the Intuit interface. - 00:13–00:15 The ad presents the tagline: Save more with the credit card built for QuickBooks users. It prompts the viewer to apply today.

# Ad summary This ad showcases Flame Bearers, a women's sports storytelling studio aiming to provide media coverage for a diverse range of female athletes often underrepresented in mainstream sports media. The founder and CEO introduces the company's mission to create visibility and representation for women in sports, particularly those from marginalized communities. The ad features quick cuts of various female athletes participating in a variety of sports, celebrating their achievements and highlighting the importance of inclusive storytelling. # Brand positioning Flame Bearers is positioned as a women's sports storytelling studio aiming to disrupt the existing sports media landscape by focusing on underrepresented female athletes. The brand aligns with values of inclusivity, empowerment, and diversity, pushing against norms that predominantly highlight male athletes. It seeks to broaden the aperture of whose stories are being told in sports media, moving beyond traditional representations of white, able-bodied women from the global north who play soccer and basketball. This emotional brand positioning focuses on celebrating the unique identities and experiences of female athletes across different sports and backgrounds. # Product Flame Bearers is a women's sports storytelling studio that seeks to highlight the stories of diverse female athletes, including Olympians and Paralympians, from various countries and backgrounds. The company aims to provide media coverage and visibility for women who are often underrepresented in mainstream sports media, offering an alternative narrative that celebrates their unique achievements and identities. Flame Bearers works directly with the athletes to ensure their stories are told in their own words, avoiding co-option, tropes, pity, or any misrepresentation. The studio's USP is its commitment to inclusive storytelling and centering the voices of marginalized female athletes. # Visual style The ad has a polished, documentary-style aesthetic, combining high-quality footage of female athletes in action with direct-to-camera segments from the brand's founder. The editing style involves quick cuts and smooth transitions between shots, maintaining a consistent rhythm. The production quality is high, giving the ad a professional and credible feel. Visual motifs include dynamic shots of athletes performing their sports and celebratory moments on podiums. The pacing is consistent, with cuts timed to voiceover lines. The use of bright, natural lighting and crisp, clear visuals enhances the overall impact. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is trail running toward the camera with a scenic background. - 00:03–00:05 A woman does a snowboard jump with the sun behind her. - 00:05–00:07 Jamie introduces herself as founder and CEO of Flame Bearers. - 00:07–00:09 Establishing shot of a woman cross country skiing. A graphic appears that says: Come in WE'RE OPEN. The graphic changes to read: INTUIT PRESENTS Behind THE BIZ - 00:09–00:14 Woman continues the story of what the company does. - 00:21–00:27 The founder shares that 85% of sports media coverage goes to male athletes. - 00:28–00:36 The founder shares that only 15% of coverage goes to women athletes, usually white, able-bodied women from the global north who play basketball or soccer. - 00:36–00:45 The founder emphasizes a 'yes, and' opportunity to include those athletes while expanding support for others. - 00:45–00:53 The founder shares that the company does not want to co-opt the story, not fall into tropes, and not portray her with a pity brush. - 00:53–01:06 The founder shares that they have worked with over 400 olympic, paralympic, and other women athletes from 55 countries.

# Ad summary An image of a painting with text layered on top joking about starting to budget every Monday. # Brand positioning There is no brand advertised in this image. It is a meme, referencing the common problem that people have budgeting and planning their personal finances. The brand the advertisement is being run on behalf of would aim to target people who feel overwhelmed by their financial circumstances. # Product There is no product being shown in the image, it is a meme. It references the idea of starting to budget every Monday, and being unable to keep up with your budgeting goals. # Visual style The image is a painting, with text layered on top, giving it a meme-like feel. # Hooks Headline: "I'll start budgeting on Monday... every Monday." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The story is being told from the perspective of someone who is procrastinating on their financial planning. The image paired with the phrase "I'll start budgeting on Monday...every Monday" implies they have a history of delaying this task, but are constantly promising themselves to start soon.

# Ad summary This ad features Chris Higgins, a comedian, answering questions about financial advice and the word "splurge" from the perspective of someone who just got off stage. This ad is for Intuit presents: LIFE-ING. # Brand positioning Intuit presents LIFE-ING, a comedy series, to share financial advice. The brand wants to be viewed as approachable and funny and to help customers feel at ease when managing their finances. The brand ignores category norms by using a comedian instead of a financial advisor to get its message across. # Product The LIFE-ING comedy series provides financial advice. It is a series created for people who want to make smart choices about their finances and want to learn more about Intuit. # Visual style The ad has a UGC feel. It is shot indoors in a room with a brick wall and has a blue curtain. It has quick cuts. The production quality is high but meant to look as if a user is recording themselves. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 What do I think of the word splurge? This opening shot is setting the stage for the rest of the video and grabbing attention. It introduces the topic to be discussed in the video. The audience views this from the brand's perspective. - 00:01–00:02 00:01–00:02 When said alone, pretty gross. This is answering the opening question. It is a continuation from the previous line. The audience views this from the brand's perspective. - 00:02–00:05 00:02–00:05 Hey, I'm Chris Higgins. I'm a comedian, and I just got off stage. This segment introduces who is in the video and why he's qualified to talk about finances and comedy. The audience views this from the brand's perspective. - 00:07–00:12 00:07–00:12 What's too expensive these days? Mocktails. There's no booze in there. It should, it's just juice. It should be cut down by six dollars at least. The comedian shares his opinion about mocktails. The audience views this from the brand's perspective. - 00:12–00:25 00:12–00:25 Who do you splurge on? I splurge on my cat. I think I bought him like real fish, uh, like a real, like a can of food, like a can of nice fish. It was not for, it was for humans, but it's like 20 bucks. He has really healthy skin. It's a good dude. The comedian answers the question and says he buys his cat real fish. The audience views this from the brand's perspective. - 00:25–00:29 00:25–00:29 What's your favorite part of Tax Season? Um, when I press send, cross my fingers, and hope everything's cool. The comedian shares what he looks forward to. The audience views this from the brand's perspective. - 00:30–00:36 00:30–00:36 What's your favorite part of Wedding Season? Having an excuse to braid my hair, wearing all white, and drinking mimosas with all of my fellow extremely rich friends. The comedian shares his view on wedding season. The audience views this from the brand's perspective. - 00:36–00:41 00:36–00:41 What's your best financial skill? No regret. You know, just Sally forth, we'll deal with it later, if that's a skill. Could be really, really, really damaging. The comedian shares his financial skill with the audience. The audience views this from the brand's perspective. - 00:44–00:47 00:44–00:47 My worst financial advice is my answer that I just gave. The comedian shares some financial advice. The audience views this from the brand's perspective.

# Ad summary This ad features a question prompt about how people love to 'waste' money, with the intent of engaging with users and starting a discussion. # Brand positioning The brand, Money Talks, is positioned as a platform that encourages open and lighthearted conversations about spending habits and personal finance. It fosters a casual and approachable environment where users can share their 'guilty pleasures' or less conventional uses of money without judgment. The brand does not take a lecturing tone, but rather aims to normalize and explore the diverse ways people relate to their finances. # Product This ad does not feature a traditional product but instead promotes user engagement through a conversation prompt. The ad asks users to share how they love to 'waste' money, suggesting an activity of sharing personal spending habits or preferences. It is designed for anyone who uses money, particularly those willing to reflect on and share their spending choices. The USP is the opportunity for users to participate in a broader conversation about money, potentially gaining insights or validation from others' experiences. There are no explicit purchase barriers addressed because there is no product offered. # Visual style The ad features a flat, minimalist design with a two-tone color scheme (pink and blue). It is clean and modern, relying on simple shapes and gradients. The typography is bold and sans-serif, contributing to a direct and informal tone. # Hooks Headline: Tell us about one way you love to "waste" money. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand 'Money Talks' posing a direct question to the audience. The intent is to immediately capture attention and invite users to share their personal spending habits. - The question asks users about how they love to 'waste' money. This specific wording is intended to be playful and less judgmental, framing spending habits in a lighthearted way. - The narrative is visually reinforced with an image of a coin with a dollar sign on it falling into a trash bin, illustrating the concept of 'wasting' money in a straightforward manner. This visual is intended to add a memorable element to the question.

# Ad summary Ad for the Intuit Business Credit Card that offers a $0 annual fee, 2% unlimited cash back, and syncs with Quickbooks. # Brand positioning Intuit is presented as a business solution provider. The Intuit Business Credit Card is designed to power your business with tools for efficiency and savings. This positioning aligns with the brand's reputation for simplifying financial management for small businesses. # Product The featured product is the Intuit Business Credit Card, which offers a $0 annual fee and 2% unlimited cash back. The card syncs with QuickBooks to manage and track expenses. These features are presented as a way to make business finances more manageable. # Visual style The ad has a clean, corporate aesthetic with a focus on clear messaging and a modern design. The use of gradients, simple typography, and a floating product shot gives it a contemporary feel. The ad uses a platform-native look with a minimalist design that is scannable and professional. # Hooks Headline: Made to power your business # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Apply now # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the brand name "INTUIT BUSINESS CREDIT CARD" to establish context and immediately signal who is providing the solution. This is told from the brand's perspective. - Next, the text "Made to power your business" introduces the core value proposition: supporting and enhancing business operations, from the brand's perspective. - Followed by specific features are listed: “$0 annual fee”, “2% unlimited cash back”, and “Synced with QuickBooks” to highlight tangible benefits. This helps the audience see what concrete advantages the card offers. This is also from the brand's perspective. - The ad includes a blue "Apply now" button to directly encourage immediate action and capture those who are ready to commit, from the brand's perspective. - The credit card floats in the lower right corner to show the card itself. This includes branding on the card to reinforce brand recognition. - The inclusion of "Terms apply. Intuit Business Credit Cards are issued by WebBank." provides transparency and legal context, delivered from an external legal perspective.

# Ad summary This ad is part of the Stories of Success series and features a ballet dancer who discusses how perseverance has shaped her career. She highlights the importance of showing up and working hard through disappointments. The ad concludes by encouraging viewers to pursue what makes them happy. # Brand positioning The brand, Intuit, presents itself as a facilitator of success for individuals in various fields. Instead of promoting specific product features or functionalities, Intuit emphasizes that it empowers individuals to achieve their definition of success. The brand positions itself as a champion of perseverance and determination, aligning with values of self-improvement and personal fulfillment. The brand uses emotional appeal by highlighting the personal journey and achievements of individuals who have used Intuit products. # Product This ad does not explicitly describe the product but implies that it is a tool or platform that assists individuals in achieving their personal and professional goals. The product seems to be a business product but the ad does not state that. The product is meant to help make an individual's dreams a reality. # Visual style The ad is shot with a mix of medium and wide shots. The color palette is mostly soft pastels and light, airy tones. The video has smooth transitions and a polished commercial feel. The pacing is consistent throughout with slow cuts. # Benefits - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the speaker posing a question about the meaning of success. - 00:01–00:07 00:01–00:07 The speaker, who is a ballet dancer, shares that success is rooted in perseverance, regardless of challenges. The intention here is to reframe success in terms of dedication rather than outcomes or awards, told from the point of view of a professional athlete. - 00:07–00:12 00:07–00:12 She continues by defining success as consistent effort despite setbacks, specifically mentioning the disappointment of not getting the desired role. This reinforces the message of perseverance being more important than immediate achievement. - 00:12–00:18 00:12–00:18 The speaker asserts that individual paths to success vary, emphasizing that what truly matters is how one shows up for themselves to achieve their dreams. The message focuses on self-reliance and defining personal success. - 00:18–00:28 00:18–00:28 The speaker reflects on her childhood aspirations and acknowledges how far she has come, expressing peace, joy, and fulfillment. She is reinforcing the idea that success is a journey, not a destination. - 00:28–00:36 00:28–00:36 The dancer encourages viewers to pursue what makes them happy, acknowledging that life isn't perfect but that pushing through can lead to unexpected achievements. This serves as a motivational message to overcome obstacles.

# Ad summary The ad plays on a 'life goals' trend by using a meme-like post showing a dreamy forest landscape with text overlaid indicating the goal is to 'reach full moneymaxxing potential.' It's a humorous take on financial aspirations that aligns with the platform's casual content. # Brand positioning There is no brand shown or promoted in the image ad. It's a user-generated style post, not linked to a specific brand or product. Therefore, there is no brand positioning, values, or unique selling points to analyze. The focus is purely on the message itself. # Product There is no product featured or referenced in this image ad. The ad focuses on the concept of "moneymaxxing" as a life goal rather than promoting a specific product. The ad is designed to be a relatable and shareable meme, rather than a product advertisement. # Visual style The ad has a dreamy, aspirational aesthetic combined with a meme-like format. The image is likely a stock photo or digitally enhanced landscape shot, while the text overlay uses a contemporary, bold font. This blending of styles makes it feel like a user-generated post. # Hooks Headline: Life goal: reach full moneymaxxing potential # Benefits - [object Object] # Features - [object Object] # Call to action None used # Point of view - [object Object] # Storyline - The ad presents a scenic view of a forest with sunlit trees and colorful flowers in the foreground. This visual is intended to evoke a sense of peace, aspiration, and beauty, setting a positive tone. The view is from the perspective of someone standing in or near this picturesque forest scene. - Overlaid on the image is the text "Life goal: reach full moneymaxxing potential." This message connects the aspirational, idyllic scene with the desire for financial success, creating a humorous juxtaposition. The perspective is that of someone who has set financial optimization as a key life objective.

# Ad summary This ad uses an engaging montage of scenic destinations to playfully hint at the upcoming arrival of tax refunds. By suggesting that the feeling of getting a refund will be evident in subtle signs, the ad aims to create anticipation and excitement around tax season, encouraging viewers to consider how they might use their refund. # Brand positioning This ad does not explicitly showcase or promote any particular brand. The entire message revolves around the universal experience of anticipating a tax refund, suggesting a broad appeal rather than a specific brand identity. The absence of a brand focus positions the message as an empathetic and relatable observation about personal finance, potentially aiming to build goodwill without directly promoting a product or service. # Product There is no product being explicitly advertised in this ad. The focus is solely on the feeling of anticipating a tax refund, suggesting an appeal to the general consumer experience of waiting for financial returns. # Visual style The ad features a collection of bright, vibrant scenic shots of natural landscapes. The editing style uses quick cuts to transition between the different scenes, creating a sense of movement and visual interest. The production quality is high, with each shot looking polished and professionally graded. The overall aesthetic is clean and inviting, with a focus on showcasing the beauty of each location. The pacing is brisk, with cuts timed loosely to the underlying music track. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a sequence of beautiful, scenic locations accompanied by the text 'You won't know when I get my tax refund, but there will be signs.' - 00:00–00:04 The message is intended to evoke a playful sense of anticipation. It speaks from the perspective of someone expecting a tax refund and the signs of it coming are beautiful destinations. - 00:04–00:07 The series of scenic landscapes continue, each suggesting a sign or hint that the tax refund is on its way. The ad ends abruptly.

# Ad summary This is an Intuit presents The Unlock social media ad that features an employee's testimonial as she speaks to success at Intuit. # Brand positioning Intuit is presented as a service that can help customers resolve their issues, be extremely happy, and have a new path and confidence to do their books on their own. Intuit aims to occupy the space in the consumer's mind of a business who helps their customers. The brand aligns with the value of helping their customers be confident, excited, and happy. The brand positioning is more emotional, focusing on how a customer feels after resolving a problem. # Product The ad features Quickbooks Live, which is an Intuit service that allows customers to resolve their issues and to have a phone call where they are extremely happy. The product is for the customer who is lost when a phone call starts. The ad is telling the viewer that this product is worth trying because customers will gain a new path and have confidence that they can continue to do their books on their own. # Visual style The ad's overall aesthetic is somewhat polished. The editing style features static shots. The production quality is somewhere between a UGC feel and a polished commercial. The pacing is slow. There is audio-visual sync where the words align with the captions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter asks the woman what success means to her. - 00:02–00:09 The woman explains that success is being able to help a customer resolve their issues and having a phone call with them where they're extremely happy. - 00:09–00:21 She elaborates that because they were lost when the phone call started, and once we finished our conversation, they were excited and had a new pad and had confidence that they can then continue to do their books on their own.

# Ad summary The ad promotes the Intuit Business Credit Card. It highlights features like no annual fee, 2% cash back on everyday purchases, and 5% cash back on Intuit products, including QuickBooks. The ad targets QuickBooks users, offering them a way to save time and money with a credit card that syncs directly with their books. # Brand positioning Intuit is presented as a financial solutions provider tailored for business owners, especially those already using QuickBooks. The brand aligns with values of efficiency, integration, and financial savings, positioning itself as a seamless extension of existing QuickBooks workflows. It offers functional benefits such as cash back rewards and streamlined expense tracking, with the credit card designed to complement the QuickBooks software suite. # Product The Intuit Business Credit Card is a credit card designed for small business owners who use QuickBooks. It offers 2% cash back on everyday purchases and 5% cash back on Intuit products and services, including QuickBooks. There is no annual fee. The card syncs directly with QuickBooks, saving time and money by streamlining expense tracking. The card is presented as being efficient for existing QuickBooks users. # Visual style The ad has a polished, professional look with bright lighting and clear visuals. The editing style includes quick cuts and smooth transitions between shots, maintaining a consistent pace that aligns with the upbeat music. The overall feel is modern and approachable, designed to appeal to business owners. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Apply now # Point of view - [object Object] # Storyline - 00:00–00:02 An African-American woman is sitting at a table outside with a laptop, using it and her smartphone while smiling. - 00:02–00:04 The ad introduces the Intuit Business Credit Card for QuickBooks users. - 00:04–00:11 The ad highlights the cash back benefits, 2% on everyday purchases, and 5% on Intuit products and services. - 00:11–00:13 The ad returns to the African-American woman and states that users will save time and money. - 00:13–00:15 The ad reiterates that there is no annual fee, and the card syncs directly with your books, followed by a call to action.

# Ad summary This ad features Dr. Benjamin Hardy, an organizational psychologist and founder of Scaling.com, promoting a webinar he is doing in partnership with Intuit. He emphasizes the importance of partnering with the right people and having the right systems to achieve 10x scale and highlights how the webinar will cover both the strategy and system sides of scale with Intuit Enterprise Suite. # Brand positioning Scaling.com, headed by Dr. Benjamin Hardy, positions itself as an authority on achieving 10x business growth through the right people and systems. The brand aims to occupy the space of expert guidance and proven strategies for exponential growth, particularly for CEOs, CFOs, and key decision-makers. It promotes a results-oriented, strategic approach, distinguishing itself from linear, incremental growth methods. The brand aligns with values of partnership, leveraging expertise, and implementing systematic solutions to overcome scaling challenges. The brand positioning is both functional (providing scalable systems) and emotional (offering certainty and confidence in achieving ambitious growth targets). # Product The promoted product is a free webinar that will be held on June 11th, featuring Dr. Benjamin Hardy in partnership with Intuit. The webinar is aimed at CEOs, CFOs, and key decision-makers looking to scale their business and provides insights on both the strategy and systems required for 10x growth. Dr. Hardy will teach the strategy side of scale, while Intuit will cover the systems side using their new Intuit Enterprise Suite. A unique selling proposition is the combined expertise from an organizational psychologist and a leading accounting software provider, providing a comprehensive approach to scaling. This is framed as a "once and a lifetime webinar." By partnering with the right people and systems such as Intuit, the product is trying to remove the difficulty in scaling to 10x business growth. # Visual style The ad has a clean and direct aesthetic. It mixes a UGC-style, with the more polished look of professional product presentation. The editing is simple with static shots and some quick cuts. The pacing is consistent throughout at around 25 CPM, keeping the information flowing steadily. Audio cues are mostly in sync with spoken cues. The production quality is somewhere in the middle, suggesting it may have been shot on a phone or DSLR but without highly stylized lighting, color grading, or motion graphics. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up now for this free webinar on June 11th # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If you're a CEO, CFO, or key decision maker in a company, then listen up. - 00:03–00:07 00:03–00:07 Growing a business and scaling a business are two completely different games. - 00:07–00:12 00:07–00:12 Most people and most companies are growing their business by adding linearly. - 00:12–00:14 00:12–00:14 But when you commit to 10xing your business in three years or less, - 00:14–00:17 00:14–00:17 almost nothing you're doing right now will work, and that's actually a good thing because it forces you - 00:17–00:20 00:17–00:20 to find the most exponential paths. - 00:20–00:24 00:20–00:24 And the most exponential paths are always through the right people and the right systems. - 00:24–00:26 00:24–00:26 I've written some of the biggest business books over the last decade. - 00:26–00:32 00:26–00:32 I've worked with and helped thousands of companies scale. - 00:32–00:36 00:32–00:36 I'm Dr. Benjamin Hardy, organizational psychologist and founder of scaling.com. - 00:37–00:43 00:37–00:43 10x scale requires partnering with the right people and having the right systems, which is why I've partnered with Intuit to do a once in a lifetime webinar. - 00:44–00:49 00:44–00:49 I'll teach the strategy side of scale and Intuit will bring you the system side with their new Intuit Enterprise Suite. - 00:49–00:53 00:49–00:53 Sign up now for this free webinar on June 11th and don't miss this.

# Ad summary This ad promotes the Intuit Business Credit Card, highlighting its key features and benefits. The ad focuses on how the card can save business owners time and money, emphasizing its ability to sync with Quickbooks and the fact that it has no annual fee. # Brand positioning Intuit is presented as a modern financial technology brand aimed at small business owners looking for efficiency and seamless integration with their accounting software. The brand offers financial tools and services to simplify business finances, emphasizing ease of use and time-saving features. The brand positions itself as a solution that challenges the complexity of traditional financial management, offering a streamlined approach to help business owners focus on growth rather than administrative tasks. The brand positioning is primarily functional, focusing on performance and simplicity. # Product The Intuit Business Credit Card is designed for business owners seeking a seamless and efficient way to manage expenses. It is promoted as a time-saving tool that syncs directly with QuickBooks to simplify bookkeeping. The card has no annual fee, making it an accessible option for businesses of all sizes. The credit card enables users to track expenses, earn rewards, and control spending. Its key USP is the seamless integration with QuickBooks, which eliminates the need for manual data entry and provides real-time insights into business finances. The ad addresses the purchase barrier of annual fees, making it more attractive to budget-conscious business owners. The card is presented as a tool that helps business owners stay organized and in control of their finances. # Visual style The ad has a polished, modern aesthetic with clean graphics and a consistent color palette. It uses simple animations and clear text overlays to convey its message. The editing style is smooth, with static shots and gentle transitions. The overall production quality is high-end, giving the ad a professional and trustworthy feel. The pacing is consistent, with each visual element timed to the voiceover and on-screen text. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Apply now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the phrase “Tap. Earn. Sync.”, which introduces the Intuit Business Credit Card. - 00:01–00:04 The narrator highlights the time and money savings associated with the “all-new Intuit Business Credit Card”. - 00:04–00:07 The ad concludes by stating that the Intuit Business Credit Card is synced with QuickBooks and has no annual fee.

# Ad summary This ad features a stand-up comedy routine by a comedian discussing her regret about dropping out of university, as she is now broke and did not receive graduation gifts like her peers. # Brand positioning In this ad, Intuit is presented as a company that recognizes and resonates with the financial struggles of young adults, especially those who may have pursued unconventional career paths. The brand aligns with values of humor, honesty, and relatability, positioning itself as a supportive and understanding entity in the face of financial challenges. The ad normalizes the conversation around being "broke" and uses humor to soften the reality, which allows Intuit to connect with their audience on a more emotional level. Rather than focusing on the functional aspects of financial management, the brand aims to occupy a space in the consumer's mind as an ally that acknowledges and empathizes with the financial realities of modern life. # Product This ad does not focus on a specific Intuit product but rather aims to create brand awareness and positive associations by sponsoring humorous content that resonates with a particular audience. The ad seeks to connect with viewers on an emotional level by acknowledging their financial struggles, particularly if they've made unconventional career choices. By associating its brand with relatable and humorous content, Intuit aims to make itself more approachable and memorable to potential customers, fostering a sense of goodwill and connection that could translate into future product consideration or brand loyalty. The ad does not address any purchase barriers directly, but positions Intuit as a company that understands and empathizes with the financial realities of modern life. # Visual style The ad has a natural, unfiltered aesthetic, mirroring the vibe of a live comedy show. The lighting is basic and direct, typical of stage lighting, without any artificial enhancements. The editing is minimal with static shots and smooth transitions. The production quality has a polished commercial feel. The pacing is dictated by the comedian's delivery, with a consistent rhythm maintained throughout. The ad relies on the comedian's performance and the raw energy of a live show, with a focus on audio-visual sync to emphasize punchlines and comedic timing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A comedian on stage in front of a blue curtain tells the audience that she dropped out of university to do stand-up ten years ago this month. This sets up the premise for the rest of her jokes and lets the audience know what she is going to be talking about. - 00:04–00:12 00:04–00:12 The comedian jokes that she doesn't regret it and loves her life, but admits she is very broke. She reveals the punchline to the audience, that despite loving her life, choosing to drop out of college has resulted in financial struggles. - 00:13–00:20 00:13–00:20 The comedian explains that nobody told her college graduation would be the last time she got a big present. This statement reinforces the idea that dropping out of college means forgoing certain financial and material benefits. - 00:20–00:32 00:20–00:32 The comedian contrasts her experience with her friends who graduated university and received graduation gifts, while she would've stayed in school for a toe ring. This final joke highlights the sacrifices she made to become a comedian, and the financial rewards she missed out on. It is also when Intuit is revealed as the brand sponsoring the content.

# Ad summary This ad promotes the Intuit Business Credit Card by highlighting its key features, such as no annual fee, unlimited cash back, and integration with QuickBooks. # Brand positioning Intuit is presented as a business-minded brand, offering financial solutions designed to streamline business operations and provide financial advantages. The brand positions itself as a tool for business empowerment, with a focus on simplicity and efficiency through its integrated products. The brand aligns with values of financial savvy, business growth, and streamlined management. It operates within the financial services sector, specifically targeting small to medium-sized businesses. Intuit differentiates itself by offering products like the QuickBooks integration, making it a functional choice for users already within the Intuit ecosystem. # Product The Intuit Business Credit Card is a financial tool for business owners. It offers benefits that enhance business financial management, including no annual fee, 2% unlimited cash back on purchases, and seamless integration with QuickBooks. These features cater to business owners looking for accessible and efficient financial solutions. A key selling point is its ability to sync directly with QuickBooks, simplifying expense tracking and financial management. The card aims to remove financial barriers and streamline operations for businesses. # Visual style The ad features a clean and modern design with a focus on clarity and professionalism. The production quality appears high, with studio-style lighting and a polished finish. The background gradient creates a sense of depth, while the embossed card design adds a touch of sophistication. The overall look is intended to feel trustworthy and credible, suitable for a financial product. This style likely aims for easy scannability in a social media feed, relying on a simple color scheme and clear typography. # Hooks Headline: Made to power your business # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Apply now # Point of view - [object Object] # Storyline - The ad starts by stating the product being advertised: "INTUIT BUSINESS CREDIT CARD", instantly focusing the user's attention on the offering and setting a clear context for the entire visual. The brand tells this part of the story to clearly communicate what is being advertised. - The ad follows with a headline, “Made to power your business”, speaking directly to the user by highlighting a key benefit of the Intuit Business Credit Card. The brand tells this part of the story to instantly connect the product to the goal of improving business performance. - The ad lists specific features that highlight the card’s value proposition: “$0 annual fee”, “2% unlimited cash back”, “Synced with QuickBooks”. The brand provides the technical details on the card to directly and clearly show the product's advantages. - The ad includes a blue “Apply now” button, signaling a direct call to action and encouraging immediate user engagement. The brand tells the user to take the next step to acquire the card. - At the bottom, the Intuit Business Credit Card is shown. The brand visually reinforces the product being offered in the ad.

# Ad summary This ad features a list of well-known partnerships and compares them to the partnership between human experts and AI. # Brand positioning This ad does not mention a brand. The purpose of the ad is not to promote a specific product, but to emphasize the value of a partnership. The visual style is clean and simple to communicate this message. # Product This ad does not feature a product. It presents a partnership between human experts and AI. # Visual style The ad is minimalist. The background is a solid color, and the text is simple and easy to read. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad lists well-known partnerships like cookies and milk or Batman and Robin. The purpose is to illustrate how two different things complement each other. - The ad presents its own partnership between 'human experts' and 'AI', and connects the two with a handshake emoji to show their cohesiveness.

# Ad summary The ad promotes the Intuit Business Credit Card with no annual fee. The card allows QuickBooks users to earn 2% cash back on everyday purchases and 5% cash back on Intuit products. # Brand positioning Intuit is presented as a forward-thinking financial technology company offering solutions specifically for small businesses. The brand is positioned as user-friendly, accessible, and designed to save time and money for entrepreneurs. Intuit aims to occupy the space of a financial partner that seamlessly integrates with a business's existing accounting practices, particularly for those already using QuickBooks. The tone is practical and straightforward, emphasizing functional benefits like cash back and streamlined bookkeeping, aligning with a no-nonsense approach to business finance. By focusing on integration and rewards, Intuit pushes against the norms of traditional credit card providers and emphasizes user convenience and value. # Product The Intuit Business Credit Card is presented as a financial tool designed for QuickBooks users that offers several benefits and savings. The card offers 2% cash back on everyday purchases and 5% cash back on Intuit products and services, including QuickBooks. The ad addresses the need for small businesses to save time and money by providing a credit card that seamlessly syncs with their QuickBooks accounting software. The card has no annual fee. # Visual style The ad has a polished and professional aesthetic. The editing style uses quick cuts between the woman using her laptop and the product shots. The pacing is moderate with smooth transitions. The colors are bright and the lighting is soft. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman is working on a laptop outside and the ad is introducing the no annual fee Intuit Business Credit Card. - 00:04–00:10 The ad highlights that you earn 2% cash back on everyday purchases and 5% on Intuit products and services. - 00:10–00:15 The ad emphasizes saving time and money with a card that's already synced with your books.