How ILIA Beauty Advertises on Meta

# Ad summary A woman shares her experience with Ilia Beauty's Face Milk, mentioning that it's on sale for 20% off. She highlights its benefits for dry and sensitive skin, its smoothing effect under makeup, and its ability to reduce redness and balance skin. # Brand positioning Ilia Beauty is presented as a brand that rarely offers sales, positioning itself as a premium or exclusive brand in the beauty market. The brand's products are implied to be effective and high-quality, as the presenter highlights the Face Milk as one of her go-to morning products. The brand seems to align with a lifestyle of skincare and beauty, focusing on natural-looking results and addressing specific skin concerns. By offering the product on sale, it indicates that the brand seeks to encourage new customers to try their products and become loyal consumers. # Product The product being advertised is the Ilia Beauty Face Milk. It is presented as a skincare product used as a first step beneath makeup. The product is for people who have dry and sensitive skin, especially when traveling. It helps to smooth the skin and give it a fresher look beneath foundation. It helps to calm redness and balance skin. A little goes a long way. # Visual style The ad has a casual, UGC feel. It is shot in natural lighting, giving it a realistic look. The editing is simple, with cuts between shots of the woman talking and applying the product. The pacing is moderate, with around 4-5 cuts per minute, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Head to iliabeauty.com before the sale ends. # Point of view - [object Object] # Storyline - 00:00–00:11 The presenter introduces the Ilia Beauty sale and promotes the Base Face Milk, which she uses every morning. - 00:11–00:22 She applies it before her makeup to give a smoother, fresher look, and explains that it is especially good for dry and sensitive skin. - 00:22–00:29 She notes that it calms redness and balances her skin. She says a little goes a long way. - 00:29–00:34 She invites viewers to try Ilia Beauty products and visit the website while the sale lasts.

# Ad summary A creator with oily skin promotes the Sun Radiance Mineral Sunscreen Serum SPF 30 from Ilia. She is wearing the product and says that for "no makeup makeup girls with sensitive skin," this is the last step in your skincare routine because you don't even need to wear makeup. # Brand positioning Ilia is presented as a beauty brand that is sensitive to their customers' needs, offering products that are compatible with oily and sensitive skin. The brand is positioned as the choice for the "no makeup makeup girls," suggesting that their products are designed to enhance natural beauty rather than mask it. Ilia's products also promote skin health as a priority, allowing for a minimalist beauty routine that avoids heavy makeup. # Product The featured product is Ilia's Sun Radiance Mineral Sunscreen Serum SPF 30. The product is a tinted sunscreen serum, as implied by the color of the product when dispensed. It is formulated for oily skin, especially the T-zone, which typically tends to become extra oily. It has a "water burst texture" that controls shine and never leaves you looking greasy. According to the user, after applying it, you don't even need to wear makeup. The user is wearing shade "medium-deep." # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content, and uses a medium-paced editing style with standard transitions. The shots are brightly lit, with minimal staging and a clean background, creating an authentic tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go to iliabeauty.com. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator applies product and says she tends to be picky about sunscreen because she has oily skin, especially in her T-zone. This introduces the problem the product is meant to solve. - 00:04–00:08 00:04–00:08 She states that she doesn't want to be more oily, then introduces the product, saying that Ilia just launched a new sunscreen. This offers the advertised product as the solution to the problem. - 00:08–00:10 00:08–00:10 She says that Ilia is having a site-wide sale, so she had to try it. This adds urgency and social validation by implying that others are also interested in this offer. - 00:10–00:16 00:10–00:16 She shows herself applying the product, and mentions that she's using shade medium-deep. This establishes the product’s format, performance, and available shades. - 00:16–00:21 00:16–00:21 She calls the product's texture "water burst," and claims it controls shine and never leaves you looking greasy. This highlights the product's qualities. - 00:21–00:31 00:21–00:31 She says that for "no makeup makeup girls with sensitive skin," this product is the last step in your skincare routine because you don't even need to wear makeup. This offers a vision of the desired outcome.

# Ad summary This ad for Ilia Beauty promotes the brand's friends and family sale. The ad features Ilia beauty products and highlights a sale with discounts like 20% off sitewide, vips only 25% off sitewide and a free mini with any order. # Brand positioning Ilia is presented as a brand that is currently running a friends and family sale, making it a great time to purchase their products. The brand is subtly presented as high-quality through the product photography and clean design. There is an emphasis on exclusivity by offering VIPs 25% off sitewide. The ad promotes a sense of generosity by offering a free mini with any order. # Product The ad features multiple skincare products from Ilia Beauty. The products include a jar of 'RADIUS ANTI-ACNE WATER GEL', a bottle of 'THE BASE FACE MILK + STRETCHING SERUM', and a tube of 'BRIGHT START TINTED EYE CREAM CRÈME CONTOUR DES YEUX ACTIVE'. The ad focuses on current promotional offers such as 20% off sitewide, a VIP offer of 25% off sitewide, and a free mini with any order. The ad also directs the viewer to ILIAbeauty.com for more details. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with studio-shot product photography. The image treatment includes soft lighting and background removal to focus on the products. The typography is clean and legible, and the color palette is limited to whites, grays, and pinks. The overall effect is polished and modern, designed to appeal to a sophisticated audience. # Hooks Headline: SALE SALE SALE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing Ilia's friends + family sale, which aims to excite viewers about potential savings on their products. The perspective is from the brand, Ilia, as they are communicating information about their own promotional event. - The ad highlights three distinct offers: 20% off sitewide, an exclusive 25% off for VIPs, and a free mini with any order, intending to create a sense of urgency and incentivize immediate purchases. The perspective is from the brand, Ilia, to inform customers about the various ways they can save during the sale. - The ad showcases three of Ilia's beauty products to visually represent what is on offer during the sale, which aims to prompt viewers to consider specific items they might want to purchase. This part of the story is from Ilia's brand perspective, spotlighting its product range to encourage engagement and sales. - The ad concludes by directing the viewer to 'ILIAbeauty.com for details', which encourages the viewer to take the next step in exploring the sale and making a purchase. The perspective shifts slightly towards a customer service announcement, offering guidance for those interested in learning more or participating in the sale.

# Ad summary The ad features a makeup artist demonstrating the ILIA Beauty eye stylist shadow stick in the color 'Divine'. She applies the product to her eyelid, highlighting its smooth application and the 'antique gold' color. She states that it lasts a minimum of 12 hours and mentions that it is currently on sale at ILIABeauty.com for 20% off, encouraging viewers to check it out. # Brand positioning ILIA Beauty is presented as a brand favored by professional makeup artists for high-profile events such as red carpet appearances, indicating a positioning in the prestige beauty market. The brand aligns with values of ease-of-use and long-lasting performance, given the eyeshadow stick format and the claim of 12-hour wear. ILIA Beauty appears to go against the norm of difficult or time-consuming eyeshadow application, offering a convenient alternative. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promising a glamorous and long-lasting look. # Product The ILIA Beauty Eye Stylist Shadow Stick is a creamy eyeshadow in stick format that is designed for easy and smooth application. It is presented as a product suitable for anyone who wants long-lasting eyeshadow, given its 12-hour wear claim. The featured shade is 'Divine,' described as an 'antique gold' color. The ad highlights the product's USP as gliding on beautifully without tugging at the eyelid. It's marketed as a go-to product for creating a glamorous look quickly and easily. The ad addresses the purchase barrier of uncertainty by showcasing how smoothly the shadow stick can be applied and by noting the limited-time sale. # Visual style The ad has a clean and bright aesthetic, using natural light. The editing style includes static shots, with smooth transitions, making it appear polished but approachable. The pacing is moderate, allowing viewers to focus on the speaker and the product demonstration. There is no distinct audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop the sale at ILIABeauty.com # Point of view - [object Object] # Storyline - 00:00–00:07 The makeup artist applies the shadow stick to her eyelid. - 00:00–00:09 The speaker states she likes to use this on her clients for the red carpet and that if viewers have been considering this, this is their sign to get it. - 00:09–00:13 The makeup artist continues applying the eyeshadow stick to her eyelid, showing its smooth application. - 00:09–00:19 The speaker talks about how the eyeshadow glides on beautifully, does not tug, and the color is 'Divine'. - 00:19–00:22 The makeup artist tells the viewers the eyeshadow lasts for a minimum of 12 hours. - 00:22–00:31 The speaker says it is one of her must have go-to products and that it is on sale at ILIABeauty.com for 20% off, encouraging viewers to go check it out.

# Ad summary The ad showcases the ILIA Super Serum Skin Tint SPF 30 and claims that 90% of people reported a reduction in wrinkles and fine lines after using the product. The product is held in someone's hand and displayed against a blue sky background. # Brand positioning ILIA is presented as a brand focused on providing skincare with the added benefit of sun protection. The brand positions itself in the skincare and cosmetics market by offering products like tinted serums with SPF, combining makeup and skincare into one. The brand aims to align with a lifestyle that values simplicity and convenience by offering products that streamline the beauty routine. The brand is positioned as modern and effective by focusing on consumer study statistics. # Product The product featured is ILIA Super Serum Skin Tint SPF 30. It is a tinted serum formulated with Niacinamide, Squalane, and Hyaluronic Acid. The product is presented as a skincare and makeup hybrid designed to reduce the appearance of wrinkles and fine lines while providing sun protection with SPF 30. It comes in a bottle with a dropper for easy application. The ad highlights the results from a consumer perception study, stating that 90% of participants reported a reduction in wrinkles and fine lines after using the serum. # Visual style The ad features a clean, minimalist visual style with a focus on natural light. The product is the central focus, held against a bright blue sky background. The image appears to be professionally shot, with attention to detail in the product presentation and lighting. # Hooks Headline: 90% said wrinkles + fine lines were reduced.* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a striking statistic: "90% said wrinkles + fine lines were reduced.*" This immediately grabs the viewer's attention and implies that the product is effective in addressing common signs of aging. The story is being told from the brand's perspective, highlighting the positive results of their product based on consumer feedback. - Next, the ad introduces the product as "SUPER SERUM SKIN TINT SPF 30", clearly identifying what is being advertised. This continues from the brand's perspective, specifying the exact item being promoted and its key features, such as its serum form, tinted coverage, and sun protection. - Finally, a disclaimer at the bottom provides context for the statistic: "*In a 28-day consumer perception study of 52 people." This adds a layer of transparency by the brand, clarifying that the claim is based on a specific study with a limited sample size. This also helps build credibility by citing the study.

# Ad summary A creator shows how to apply ILIA Super Serum Skin Tint SPF 40 on her face to even out her skin tone. She shares that it is a makeup and skin care hybrid with mineral SPF 40. She mentions that it's perfect for sensitive skin. She describes and shows the before and after of applying the skin tint and mentions that she loves the natural finish. The ad ends with a call to get yours at iliabeauty.com or in stores at Sephora. # Brand positioning ILIA is a brand that produces makeup and skincare hybrid products. The brand focuses on producing products that are safe to use for people with sensitive skin and have a natural finish. # Product The product featured in the ad is ILIA Super Serum Skin Tint SPF 40. It is described as a makeup and skincare hybrid with mineral SPF 40. The product is suggested for people with sensitive skin because it is a skin tint. The product gives skin a natural finish. # Visual style The ad has a bright and clean visual style. The editing style is simple with static shots. The production quality appears to be a hybrid of UGC and polished commercial. The pacing is moderate and consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You can get yours at iliabeauty.com or in stores at Sephora. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator applies a skin tint to her face and shares that it's a makeup and skin care hybrid with mineral SPF 40. The intent is to introduce the product and state its key features. The information is from the creator's perspective. - 00:05–00:08 The creator shares that it is the perfect skin tint for sensitive skin. The intention is to highlight who the product is for and why. The information is from the creator's perspective. - 00:08–00:17 The creator applies the product to her face and shares that it is the ILIA Super Serum Skin Tint SPF 40. She points to her skin and mentions the before and after and that she loves the natural finish. The intention is to show the before and after of using the product. The information is from the creator's perspective. - 00:17–00:21 The creator suggests getting the product at iliabeauty.com or in stores at Sephora. The intention is to end with a call to action. The information is from the creator's perspective.

# Ad summary The ad promotes Ilia's Super Serum Skin Tint SPF 40, focusing on its ability to minimize the appearance of pores. The ad includes a quote stating that 100% of people said the look of pores was minimized, while visually emphasizing the product and its sleek packaging. # Brand positioning ILIA is presented as a modern, clinical skincare-infused makeup brand, prioritizing natural ingredients and visible results. The brand positions itself as a provider of products that are both effective and good for the skin, demonstrated through claims such as minimizing the look of pores. The visual emphasis on sleek, minimalist packaging conveys sophistication and trustworthiness, appealing to consumers who value both aesthetic appeal and functional performance. ILIA aligns with the clean beauty movement, pushing against the norms of traditional makeup brands that may prioritize aesthetics over skin health. # Product ILIA's Super Serum Skin Tint SPF 40 is a lightweight makeup and skincare hybrid designed for daily use. It combines sun protection with skin-enhancing ingredients like hyaluronic acid, squalane, and niacinamide, offering a blend of cosmetic and dermatological benefits. The product aims to minimize the appearance of pores and provide a natural tint while protecting the skin from sun damage. It comes in a small, sleek bottle with a dropper for easy application. This product caters to those seeking a simple, effective routine that addresses both immediate cosmetic needs and long-term skin health. # Visual style The ad features a clean and minimalist aesthetic with soft lighting and neutral tones. The production quality appears highly polished with studio-shot imagery. The visual motifs include the repetition of product bottles and the use of a soft fabric backdrop to create depth and texture. The image treatment involves subtle color grading to enhance the overall softness. The typography integration is clean and legible, complementing the product's branding. # Hooks Headline: 100% SAID THE LOOK OF PORES WAS MINIMIZED.* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the statistic "100% SAID THE LOOK OF PORES WAS MINIMIZED.*" This is included to immediately grab the viewer's attention with a powerful claim, suggesting near-universal satisfaction with the product's ability to improve skin appearance. The brand tells the story here. - Next, the ad highlights the product itself, ILIA Super Serum Skin Tint SPF 40, showcasing its packaging and design. This is intended to reinforce brand recognition and visually communicate the product's features. The brand tells the story here. - Finally, the ad includes a disclaimer in small print: "*in a 28-day clinical study of 52 people." This is included to add a layer of scientific credibility to the earlier claim, while also being transparent about the study's parameters. The brand tells the story here.

# Ad summary This image ad promotes the ILIA beauty brand, specifically advertising a sale on their products. The ad features a photo of a woman holding an ILIA product, and the image is stylized to resemble a Polaroid photo. Text overlay announces the sale, including discounts and special offers. # Brand positioning ILIA is presented as a modern beauty brand, given the clean and minimal aesthetic of the product packaging, with a focus on skincare-infused makeup, as implied by the dropper bottle. The brand seems to occupy the space of clean beauty, with a focus on simplicity, elegance, and natural beauty. The brand is positioned as a go-to for those who appreciate beauty that is both effective and aligned with a conscious lifestyle, suggesting a target audience that values quality ingredients and effortless style. The "friends + family sale" messaging aims to promote a sense of community and exclusivity. # Product The featured product is an ILIA-branded skincare or makeup product packaged in a clear dropper bottle with a white label and cap. It's held by a woman with manicured nails. The product is presented in the context of a sitewide sale event, which is prominently highlighted. The ad mentions specific offers such as "20% off sitewide", a VIP exclusive discount of "25% off sitewide", and a "free mini w/ any order". The sale event is positioned as an opportunity to purchase the product and other ILIA offerings at a discounted rate or with added incentives, thus reducing purchase barriers. # Visual style The ad adopts a polished and clean aesthetic, with a slight vintage touch from the Polaroid-style framing. The lighting is soft, enhancing the product's presentation. The image uses a collage-style approach, with the layering of photographs adding depth and visual interest. Typography is clean and legible, contrasting with the warm tones of the photography. # Hooks Headline: SALE SALE SALE SALE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with an announcement of "the friends + family sale" (Brand), immediately signaling an exclusive event to the audience. This is likely intended to capture the attention of viewers and suggest that the current promotion is not always available. - Next, the phrase "SALE SALE SALE SALE" (Brand) repeats in large, bold letters, emphasizing the event and creating a sense of urgency. This is included to ensure the viewer understands the main point of the ad: there is a sale happening now. - Three circular badges (Brand) appear with tiered offers: "20% off sitewide," "vips only 25% off sitewide," and "free mini w/ any order". These are included to provide explicit benefits of the sale, creating a hierarchy of incentives. - The ad presents a woman (Customer) holding an ILIA product, establishing visual appeal and indicating product interaction or use. The brand places the model in the foreground to draw attention to the product and its association with real people. - Finally, a small footnote reads "See ILIAbeauty.com for d" (Brand). This directs users to the website for more information or to take action. It is included to guide the customer towards conversion.

# Ad summary The ad is for Ilia Beauty, promoting a sale of 20% off their bestselling beauty products. The ad shows the mascara and packaging on a blue crayon drawing background. # Brand positioning ILIA is presented as a high-quality beauty brand, specifically focusing on makeup. The ad highlights that the promoted beauty item is a bestseller, implying popularity and effectiveness. The brand also presents itself as currently accessible due to the time-limited promotional sale event. # Product The product is a mascara by Ilia. The ad features the product packaging, a white tube with the brand name "ILIA" printed in a large, sans-serif dark font, as well as a view of the mascara wand. The ad is promoting a limited-time sale event of 20% off their bestselling beauty products. # Visual style The ad has a playful, DIY aesthetic. The background looks like a blue crayon drawing, which adds a childlike and informal vibe. The product itself is cleanly shot and well-lit, which contrasts with the rough background. This juxtaposition creates a visually interesting image that is both polished and approachable. # Hooks Headline: bestselling beauty is now 20% off* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing a limited-time sale event for a bestselling beauty product, to immediately attract the viewer's attention, as told from the brand's perspective.

# Ad summary This ad features a woman doing a tutorial for the Ilia Skin Blur Serum Concealer while letting the audience know that Ilia is currently having a 20% off sale. # Brand positioning Ilia is presented as a brand that does not often have sales. They are seen as a brand that is guaranteed to help you find the correct shade for your skin tone, and if you don't they will exchange it for free. The brand pushes against the norm by having a concealer that is self setting, meaning that you do not have to use powder on top. # Product The Ilia Skin Blur Serum Concealer is presented as a lightweight concealer that has a skin-like finish. It is self setting, meaning that no powder is needed on top. This product works well under the eye area, but it is also great for covering redness. The shade match is guaranteed, so if you don't find your perfect shade, you can exchange it for free. # Visual style The ad has a UGC feel to it. The lighting is natural, and the background is a simple wall. The cuts are smooth, and the production quality is polished. The cuts are not timed to any music beats or voiceover lines. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman begins by letting the audience know that Ilia is having a 20% off sale, which is uncommon for the brand. - 00:03–00:06 She says if you are going to try anything, she would go for their concealer. - 00:06–00:12 She says this is the Skin Blur Serum Concealer and that it is incredibly lightweight with a skin like finish. - 00:12–00:16 She says that the best thing about the concealer is that it is self setting, so you put it on and you do not need powder on top. - 00:17–00:24 She says that another great thing about the concealer is that it works beautifully under the eye area, but it is also great for covering redness. - 00:24–00:29 The woman states that the shade match is guaranteed, so that means if you don't find your perfect shade you can exchange it for free. - 00:29–00:31 She ends by letting the audience know that the sale is now on at Ilia Beauty.

# Ad summary A woman shows the Ilia in-blur concealer and shares that it is part of the brand's 20% off sale. She applies the product to her face and shares that it's lightweight, self-setting, contains caffeine, and is perfect for her sensitive skin. # Brand positioning Ilia is presented as a beauty brand that rarely has sales, which makes the current promotion noteworthy. The brand aims to appeal to customers with sensitive skin, offering products that are gentle and effective. Ilia is positioned as a brand that cares about its customers' skin health while also offering high-quality makeup. This positions Ilia as a considerate brand that is aware of consumers' needs. # Product The Ilia in-blur concealer is a makeup product designed to conceal imperfections while being lightweight and gentle on the skin. It is formulated with caffeine to help depuff the skin. It also is designed to be self-setting to the warmth of the skin, preventing creasing. It is designed for users with sensitive skin. The product is presented as a solution for those who have struggled with concealers that crease or feel heavy, highlighting its unique self-setting ability and skin-friendly ingredients. The product is part of the brand's 20% off sale. # Visual style The ad has a natural, unfiltered aesthetic, typical of UGC content. The production quality is simple, relying on natural lighting and minimal editing. The editing pace is moderate, with smooth transitions that keep the focus on the speaker and her application of the product. The overall feel is authentic and relatable, aligning with the trend of creator-driven content on social media. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You have to shop this before the sale end. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman speaks directly to the camera, informing the audience that Ilia is having a rare sale and their new in-blur concealer is included. This opening aims to grab attention by highlighting the rarity of an Ilia sale and introduces the featured product. - 00:04–00:10 00:04–00:10 The woman begins applying the concealer to her face and shares that everything is 20% off. She notes that the texture is featherweight and melts right in. This segment is intended to showcase the concealer's texture and ease of application, along with the key offer. - 00:10–00:18 00:10–00:18 The woman continues applying and blending the concealer and shares her experience with concealers creasing and that this concealer is self-setting. This addresses a common pain point of concealer users and positions the product as a solution. - 00:18–00:24 00:18–00:24 The woman finishes blending the concealer on her face and shares that it stays put without feeling heavy, that it has caffeine to visibly help depuff, and is perfect for her sensitive skin. This highlights additional benefits of the concealer, such as its comfortable wear, de-puffing properties, and suitability for sensitive skin, to persuade viewers of its value. - 00:24–00:30 00:24–00:30 The woman suggests a shade match quiz on iliabeauty.com and encourages viewers to shop before the sale ends. This provides a call to action to encourage immediate purchase.

# Ad summary This ad promotes Ilia's Limitless Lash Mascara, highlighting its ability to lift and separate lashes without clumping. The ad features a creator applying the mascara and discussing its dual-sided brush, customization options, and current sale. The overall message encourages viewers to stock up at Iliabeauty.com while the 20% or 25% off sale is available. # Brand positioning ILIA is presented as a beauty brand that focuses on natural-looking results with high-performing products. The brand embraces customization through the use of its mascara, which features a dual-sided brush for different lash looks. ILIA also takes advantage of deals and promotions to make itself accessible to a wider market, reinforcing a message of quality combined with value. The brand positioning leans towards a functional approach by focusing on the performance and usability of its products, all while maintaining a modern and clean aesthetic that appeals to consumers looking for sophisticated, effortless beauty. # Product The Ilia Limitless Lash Mascara is presented as a product designed to lift and separate lashes without clumping. It features a dual-sided brush, allowing users to customize their lash look. The mascara is shown in use, demonstrating its ability to define and enhance lashes. It addresses the common issue of clumping and emphasizes its ability to create different lash styles with the dual-sided brush. The ad highlights the product's functional benefits and offers viewers a solution for achieving customized and defined lashes, promoting it as a must-have for anyone looking to enhance their natural beauty. # Visual style The ad has a polished UGC feel, with clean, neutral backgrounds and well-lit shots. The editing style is smooth with some cuts timed to highlight product features. The pacing is moderate, allowing viewers to see the application and results clearly. The visual style supports the tone by showcasing a simple beauty routine. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Definitely stock up at Iliabeauty.com. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator begins by introducing Ilia's Limitless Lash Mascara and sets the expectation that she's about to demo the product. - 00:02–00:05 00:02–00:05 The creator shows the dual-sided brush as she applies the mascara. The ad highlights the mascara's ability to lift and separate lashes, showcasing the product's functional benefits. - 00:05–00:09 00:05–00:09 The creator states there are no clumps and demos applying the product to her lashes. This emphasizes its ease of use and high-quality results. - 00:09–00:12 00:09–00:12 Responding to the benefits, the creator reiterates the brush is dual-sided to customize lashes. The ad promotes the mascara as a versatile tool for achieving different looks. - 00:12–00:18 00:12–00:18 As a call to action, the creator announces a current 20% off site-wide sale, with 25% off for VIPs. This prompts viewers to buy the mascara.

# Ad summary This image ad highlights the Ilia Super Serum Skin Tint SPF 30. It promotes the product as a combination of coverage, skincare, and SPF in one step. The ad features four different tinted serum samples, each displayed in a clear glass vial with serum overflowing to demonstrate the range of shades available. # Brand positioning Ilia is presented as a brand that streamlines beauty routines by combining multiple benefits into a single product. The ad emphasizes simplicity and efficiency by highlighting that the Super Serum Skin Tint SPF 30 offers coverage, skincare, and SPF in one step. The brand positions itself as a provider of multi-functional products that cater to consumers looking to simplify their beauty regimen without compromising on quality or effectiveness. The positioning is functional by focusing on simplicity and efficiency. # Product The advertised product is Ilia's Super Serum Skin Tint SPF 30, a combination of coverage, skincare, and sun protection in one step. It aims to simplify the user's routine by delivering multiple benefits in a single product. The product is presented as a tinted serum with SPF 30. The ad showcases four different shades of the serum, demonstrating the range of coverage options available. The serum is for those seeking coverage, skincare, and sun protection in a single step. The ad conveys that the product is worth trying or buying by emphasizing its multi-functional nature and the convenience it offers. # Visual style The ad features a clean and minimalist visual style with a focus on showcasing the product's texture and shades. The production quality appears to be highly polished, with studio-shot lighting and a neutral color palette. The visual motif emphasizes a grid layout with the products arranged in a neat row. The image treatment includes soft lighting and background removal to isolate the product. The typography is clean and legible, contributing to the overall modern aesthetic. This style creates a sense of sophistication and product focus that may enhance the scannability and stop power in feed. # Hooks Headline: coverage + skincare + SPF -all in one step # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the benefits of the product: coverage, skincare, and SPF. The intention is to immediately capture the audience's attention by showcasing the multi-functional nature of the product. The brand is communicating this benefit. - The ad emphasizes the simplicity and convenience of the product by stating that it combines these benefits in one step. The brand is underscoring the product's efficiency. - Finally, the ad visually presents the product in multiple shades, showcasing its texture and form factor. The brand offers visual proof of the product itself.

# Ad summary This ad showcases the Ilia Super Serum Skin Tint SPF 40. It highlights the product's key features, presenting it as a combination of coverage, skincare, and sun protection. # Brand positioning Ilia is presented as a brand that simplifies beauty by offering multi-functional products. It aims to occupy the space in the consumer's mind as a provider of efficient and effective skincare and makeup solutions that combine coverage, skincare, and sun protection into one step. The brand emphasizes simplicity and convenience, positioning itself as a go-to for those seeking an all-in-one solution that streamlines their beauty routine. # Product The advertised product is the Ilia Super Serum Skin Tint SPF 40, which combines coverage, skincare, and sun protection in one step. It is designed for individuals seeking a simplified beauty routine without sacrificing quality or protection. The product aims to provide coverage while also delivering skincare benefits and SPF 40 protection. It addresses the purchase barrier of needing multiple products for a complete skincare and makeup routine by offering an all-in-one solution. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. It appears to be studio-shot with soft lighting. The image treatment includes background blurring to emphasize the product and color grading to enhance the product's tones. The typography is clean and legible, and the layout is simple and direct, making it easy to scan and understand. # Hooks Headline: coverage + skincare + SPF—all in one step # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Ilia Super Serum Skin Tint SPF 40, immediately establishing the product as the focal point. The message is to present the product upfront and center. This is from the brand's perspective, aiming to introduce the product and its features directly to the audience. - The ad highlights that the product provides 'coverage + skincare + SPF—all in one step', aiming to communicate the product's key benefits and unique selling points. This is conveyed from the brand's perspective, emphasizing the product's multi-functional nature and convenience.

# Ad summary This image ad for a "clean mascara" highlights key ingredients and product benefits. The ad uses a split-screen approach to showcase the product and its components, and the text emphasizes the mascara's serum-like qualities. # Brand positioning The brand positions itself as a provider of clean beauty products, specifically mascara. The ad emphasizes the brand's commitment to ethical sourcing and natural ingredients, focusing on the nourishing and defining qualities of their products. This suggests a brand that values both cosmetic enhancement and environmental responsibility, targeting consumers who want high-performing products without compromising their values. # Product The featured product is a mascara described as a 'clean mascara' that functions like a lash serum. The mascara contains ethically sourced beeswax, which nourishes and defines lashes without clumping. It also contains arginine and biotin to help strengthen and fortify lashes for a healthier look. Additionally, the formula includes organic shea butter, which weightlessly conditions lashes and adds a soft, flexible feel. This mascara appears to be targeted towards people who want a mascara that not only enhances their lashes but also cares for them using natural and ethically sourced ingredients. # Visual style The ad employs a clean and minimalist visual style, using a split-screen layout to highlight ingredients and product details. The high-quality product shots and ingredient close-ups aim to convey transparency and effectiveness. The typography is simple and legible, adding to the overall polished and informative aesthetic. # Hooks Headline: Clean Mascara That Works Like a Lash Serum # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The brand introduces the mascara as a 'clean mascara that works like a lash serum,' immediately establishing the core selling point, while grabbing attention with its unique benefit. - From the brand's POV, the ad highlights arginine and biotin, emphasizing their ability to strengthen and fortify lashes for a healthier look, showcasing the functional benefits. - From the brand's POV, the ad points out the ethically sourced beeswax, explaining that it nourishes and defines lashes without clumping, which promotes the brand’s values. - From the brand's POV, the ad introduces organic shea butter to weightlessly condition and add a soft, flexible feel, further expanding on the benefits of the product.

# Ad summary This is a static image ad announcing a 20% off sitewide sale for Ilia Beauty. It features a range of Ilia's makeup products, presented in a clean, minimalist style. # Brand positioning Ilia Beauty is presented as a clean beauty brand, emphasizing natural and skin-friendly ingredients. The brand aims to occupy the space of providing high-quality makeup that is also good for the skin and environmentally conscious. The minimalist packaging and focus on a sitewide sale signals accessibility and value, while the 'clean beauty news' header positions Ilia as a leader and innovator in the clean beauty market. The brand’s tone is modern, simple, and trustworthy, aligning with a lifestyle that values health, wellness, and conscious consumption. Ilia carves out a unique space by focusing on both makeup and skincare, creating hybrid products that enhance beauty while nourishing the skin. # Product The ad features a range of Ilia Beauty makeup products, each designed with a minimalist aesthetic and focus on clean ingredients. The specific products shown include a mascara, a lip or cheek balm stick, and a serum foundation. The mascara promises to enhance lashes with a natural, clean formula. The balm stick provides a touch of color for both lips and cheeks, offering a versatile and easy-to-use product. The serum foundation is a hybrid product, combining the benefits of skincare with the coverage of makeup, featuring SPF 40 and ingredients like Niacinamide and Squalane, addressing the purchase barrier of needing multiple products by offering a 2-in-1 solution. # Visual style The ad features a clean, minimalist aesthetic with soft, diffused lighting. The products are the central focus, set against a neutral background. The overall impression is modern, simple, and elegant, highlighting the brand's focus on clean beauty and natural ingredients. # Hooks Headline: ILIA Just Dropped a 20% off Sitewide Sale* # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a 'Clean Beauty News' banner, immediately establishing a context of industry awareness and trendy product reviews. This message is delivered from the brand's POV, positioning Ilia as a frontrunner in the clean beauty market. - The headline announces 'ILIA Just Dropped a 20% off Sitewide Sale*', which is a direct promotional message intended to capture attention and create a sense of urgency. This is delivered from the brand's POV, aiming to drive immediate sales by emphasizing the discount. - A sub-headline notes 'This only happens once a year,' furthering the urgency and FOMO and encouraging viewers to take advantage of the limited-time offer. This is delivered from the brand's POV, reinforcing the exclusive nature of the sale. - The visual showcase of Ilia products aims to highlight their aesthetic appeal and versatility, subtly demonstrating the range and quality of the brand's offerings. This image is displayed from an objective observer to let the product sell itself. - The asterisked footnote '*See ILIAbeauty.com for details' directs viewers to the brand's website, encouraging them to explore the sale and make a purchase. This message is delivered from the brand's POV, providing a clear and actionable next step for interested customers.

# Ad summary This ad for ILIA features their serum skin tint and promotes a limited-time sale sitewide and a free gift with purchase. # Brand positioning ILIA is presented as a modern, high-end beauty brand that focuses on skincare-infused makeup. The emphasis on ingredients like Niacinamide, Squalane, and Hyaluronic Acid, along with the mention of SPF 40, positions the brand as one that values both beauty and skin health. The brand's approach seems to blend the gap between makeup and skincare, promoting a routine where makeup enhances skin rather than just covering it. The clean, minimalist packaging and the brand's focus on 'friends and family' sales imply a friendly, inclusive, and customer-centric approach, distinguishing it from brands that might focus solely on luxury or exclusivity. # Product The product featured is ILIA's Serum Skin Tint SPF 40, a lightweight tinted serum that combines makeup and skincare. It contains Niacinamide, Squalane, and Hyaluronic Acid, all ingredients known for their hydrating and skin-enhancing properties. The tint provides SPF 40 sun protection, making it suitable for daily use and offering both coverage and protection in one step. This product appears to be for those who want a natural, dewy look while also prioritizing skin health. By including skincare ingredients, the product addresses the purchase barrier of makeup potentially harming the skin, instead promoting it as beneficial. # Visual style The ad has a clean and modern visual style, with a focus on minimalism and soft colors. The product is highlighted against a monochromatic background, creating a sense of sophistication and simplicity. The typography is clean and legible, with a mix of font weights used to create visual hierarchy. The overall aesthetic is visually appealing and easy to scan. # Hooks Headline: the friends + family sale 20% OFF SITEWIDE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the ILIA Serum Skin Tint bottle, immediately grabbing attention with a close-up shot that emphasizes the product itself. The intention is to familiarize viewers with the product and establish it as the focal point of the ad. The perspective is from the brand, introducing and highlighting its key offering. - Next, the ad highlights the 'friends + family sale' offering 20% off sitewide, with a separate offer for ILIA VIP members to save 25%. The intention is to incentivize purchases by creating a sense of urgency and value. The perspective shifts to a customer-centric promotional message. - The ad concludes by offering a free mini with any order, further sweetening the deal and encouraging immediate action. This acts as a final push to convert interest into sales. The offer is presented from the brand's perspective, increasing the immediate value of the purchase.

# Ad summary This image ad promotes a 20% off sitewide sale from Ilia Beauty. The ad features a selection of Ilia's makeup products, including mascara, serum skin tint, and multi-use pigment. The ad emphasizes the limited-time nature of the sale, stating that it only happens once a year. # Brand positioning Ilia Beauty is presented as a brand focused on clean beauty. The emphasis on a 'Sitewide Sale' positions Ilia as accessible, while the 'Clean Beauty News' banner suggests a commitment to natural and healthy ingredients. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, clean, and accessible beauty products. The overall tone is modern and straightforward, aligning with a lifestyle that values both beauty and wellness. Ilia is pushing against the norms of traditional beauty brands that may not prioritize clean ingredients or transparency. # Product The ad features a range of Ilia Beauty products. There is the lengthening mascara, the Super Serum Skin Tint SPF, and the Multi-Stick pigment. The Super Serum Skin Tint SPF is highlighted with key ingredients such as niacinamide, squalane, and hyaluronic acid. The products are displayed in minimalist packaging. The ad communicates that these products are worth trying or buying because they are part of a limited-time sale event, making them more accessible. # Visual style The ad has a clean and minimalist visual style. The products are neatly arranged against a soft, neutral background, creating a sense of calm and sophistication. The lighting is soft and diffused, highlighting the products without harsh shadows. The overall effect is polished and professional, aligning with the brand's positioning as a high-quality, clean beauty brand. # Hooks Headline: ILIA Just Dropped a 20% off Sitewide Sale* # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a notification of a 'Clean Beauty News' update, immediately signaling to the audience that this is a noteworthy announcement within the clean beauty space. The brand is telling the viewer to pay attention because there is something new and important to know. - The central focus is the announcement of 'ILIA Just Dropped a 20% off Sitewide Sale,' creating a sense of excitement and urgency. The brand is telling the viewer that there is a limited time opportunity to get the brand's products for a discounted price. - The text 'This only happens once a year' reinforces the limited-time offer, emphasizing the urgency and exclusivity of the sale. The brand is telling the viewer to act fast because this is a rare opportunity that doesn't come around often. - A curated arrangement of the brand's key products follows, visually showcasing the quality and aesthetic of the brand. The products are telling the viewer that these are the products on offer, enticing them to buy during the sale. - The ad concludes with a disclaimer, '*See ILIAbeauty.com for details,' directing the audience to the brand's website for more information and to make a purchase. The brand is telling the viewer where to go to take advantage of the sale, offering an easy next step.

# Ad summary This image ad promotes Ilia Beauty's Friends + Family Sale, offering up to 40% off. The ad features a close-up of an Ilia Color Haze Multi-Use Pigment tube against a light pink background, drawing attention to the product while highlighting the sale. # Brand positioning ILIA is presented as a beauty brand offering multi-use products, such as pigments for various applications. The brand aligns with simplicity and functionality, focusing on providing versatile beauty solutions. The inclusion of a Friends + Family Sale suggests a community-oriented approach, making customers feel valued and exclusive. ILIA's positioning leans towards functional beauty with the featured product being a multi-use pigment. # Product The product is the ILIA Color Haze Multi-Use Pigment, designed for various applications. The packaging is a squeeze tube with on-package labeling indicating it is for multi-use. Its main selling point is its versatility as a pigment applicable in multiple ways. The ad does not explicitly mention purchase barriers, but the sale offer provides an incentive to purchase. The primary reason for buying is the product's multi-use functionality, combined with the discounted price during the Friends + Family Sale. # Visual style The ad has a minimalist and clean visual style with a focus on the product. The production quality appears to be studio-shot with careful attention to lighting and composition. The image treatment includes background removal to isolate the product on a solid color backdrop. The typography integration is simple and legible, with a clear emphasis on the sale details. The overall aesthetic is modern and approachable, which enhances scannability in a feed environment. # Hooks Headline: UP TO **40%** OFF SALE* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces ILIA's Friends + Family Sale, inviting viewers to take advantage of the promotion. The brand is conveying that they are offering a limited-time discount to their loyal customers, which enhances the feeling of exclusivity and encourages immediate action. This is the first hook to get users to engage further with the content. - The ad features the ILIA Color Haze Multi-Use Pigment, showcasing one of their products available during the sale. The brand is highlighting one specific product from their range to visually represent the quality and type of items included in the sale. This encourages the viewer to imagine owning and using the product, piquing their interest. - The ad emphasizes the "UP TO 40% OFF SALE*" offer, creating a sense of urgency and excitement. The brand wants viewers to understand the substantial savings they can achieve during the sale, enticing them to explore the offer and make a purchase. This is a clear call to action to drive conversions. - The ad includes a disclaimer "*See ILIAbeauty.com for details," directing viewers to the website for more information. The brand is ensuring transparency and providing a resource for customers to learn more about the terms and conditions of the sale. This adds credibility and trust.

# Ad summary This image ad from ILIA promotes their Super Serum Skin Tint SPF 40 and advertises the brand's Friends + Family sale, offering 20% off sitewide and a free mini with any order. It also mentions the opportunity to join ILIA VIP for free and save 25%. # Brand positioning ILIA is presented as a brand offering beauty products, specifically a Super Serum Skin Tint SPF 40, that combines skincare and makeup. The inclusion of "Friends + Family sale" suggests a sense of community and exclusivity. The brand also offers a VIP program and promotional offers, which positions them as a customer-centric brand that values its customers by giving rewards such as exclusive discounts and free products. With the combination of skin tint and skincare, ILIA occupies a space that focuses on effortless beauty with beneficial ingredients. # Product The product featured is the ILIA Super Serum Skin Tint SPF 40. According to the packaging, it contains ingredients such as Niacinamide, Squalane, and Hyaluronic Acid. The product aims to provide sun protection (SPF 40) and skincare benefits while offering a tinted serum for light coverage. The packaging indicates that it contains 1 fl oz / 30 ml of product. The advertisement highlights its benefits and provides an incentive to purchase by offering promotions and discounts, such as 20% off sitewide and a free mini with any order. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and promotional offers. The product is presented as a cutout, which gives it a unique and eye-catching appearance. The use of a blue color for the text and badge creates a contrast against the off-white background. The overall visual style is simple and straightforward, aiming to communicate the key information quickly and effectively. # Hooks Headline: the friends + family sale # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the ILIA product, showcasing the Super Serum Skin Tint SPF 40, giving the audience an immediate visual of what is being promoted. This is told from the brand's perspective to grab attention with the physical product itself. - Next, the ad highlights the "Friends + Family sale," offering 20% off sitewide and a free mini with any order. This is communicated from the brand's perspective, enticing potential customers with an immediate incentive to purchase. - The ad further promotes joining ILIA VIP for free to save 25%, told from the brand's perspective to encourage customer loyalty through an exclusive deal.