How IL MAKIAGE Advertises on Meta

# Ad summary This ad promotes IL MAKIAGE's Woke Up Like This foundation, highlighting its ability to match various skin tones and undertones. It addresses the common frustration of finding the right foundation shade and offers a solution through an online AI quiz. The ad emphasizes the product's buildable, lightweight formula that looks like real skin, not heavy makeup. It also showcases the brand's offer to try a full-size bottle for 14 days and return it if not satisfied, along with social proof of 650,000 five-star reviews. # Brand positioning IL MAKIAGE is presented as a modern, tech-forward beauty brand that prioritizes inclusivity and customer satisfaction. The brand aims to occupy the space of personalized beauty solutions, leveraging AI technology to match customers with their perfect foundation shade. It promotes a hassle-free experience by allowing customers to try a full-size product before committing to a purchase. The brand positions itself against the traditional beauty industry's limitations in shade matching and the inconvenience of sample sizes, offering a risk-free trial and a wide range of 50 undertones. The brand's positioning is both functional (AI-powered shade matching, buildable formula) and emotional (confidence in finding the perfect match, satisfaction guarantee). # Product The featured product is IL MAKIAGE's Woke Up Like This foundation, a liquid foundation designed to provide a natural, lightweight, and buildable coverage that looks like real skin. It is formulated to avoid common issues like caking, creasing, and incorrect undertones. The foundation is for anyone seeking a perfect shade match, regardless of skin type, undertone, or texture. The ad highlights that the brand offers 50 shades of undertones. A key USP is the brand's offer to try a full-size bottle at home for 14 days before committing to a purchase, addressing the purchase barrier of uncertainty in shade matching. The ad emphasizes that it is a full-size bottle, not a sample size. The ad tells the viewer that this product is worth trying because it eliminates the risk of buying the wrong shade and provides a natural, flawless look. # Visual style The ad has a polished UGC feel, combining user-generated content with professionally shot product displays. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is a hybrid of UGC and commercial, lending authenticity while maintaining a clean aesthetic. The pacing is consistent, with cuts timed to the voiceover and music beats. The visual motif includes close-ups of diverse women showcasing their flawless skin after using the foundation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click now to take the quiz and see why everyone's obsessed. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman with foundation swatches on her face asks if she can try the foundation before buying it. - 00:02–00:06 The ad transitions to a shot of the IL MAKIAGE foundation bottle surrounded by other makeup products, questioning if the brand can actually match the perfect foundation shade. - 00:06–00:13 The ad reveals that IL MAKIAGE allows customers to try a full-size bottle of their viral Woke Up Like This foundation at home for 14 days before buying. - 00:13–00:15 The ad emphasizes that it is a full-size bottle, not a sample size. - 00:15–00:21 The ad shows the IL MAKIAGE website, highlighting the online AI quiz that helps customers find their perfect match based on undertone, skin type, and texture. - 00:21–00:24 The ad showcases diverse women with flawless skin, claiming the foundation prevents caking, creasing, and wrong undertones. - 00:24–00:28 The ad highlights the foundation's buildable, lightweight formula that looks like real skin, not heavy makeup. - 00:29–00:34 The ad presents social proof with 650,000 five-star reviews from women who found a foundation that matches their undertone. - 00:34–00:40 The ad reiterates the 50 shade options and the try-before-you-buy offer: If you love it, you keep it; if not, send it back. - 00:40–00:43 The ad concludes with a call to action to click now to take the quiz and see why everyone's obsessed.

# Ad summary This ad features a woman in her early forties showcasing her use of and satisfaction with makeup. She praises the product for its lightweight feel and natural-looking coverage, emphasizing its suitability for busy moms who want to appear well-rested. The ad also highlights a "Try Before You Buy" guarantee to encourage potential customers to try the product with low risk. # Brand positioning The brand is presented as a solution for women, particularly moms in their early forties, who want a natural makeup look that is easy to apply and provides a glowy finish. It directly addresses the common issues of cakey and heavy makeup that feels noticeable on the skin. The brand aligns with values of simplicity and time-saving convenience, as well as a desire to look good without appearing overly made-up or as if trying too hard to hide imperfections. It positions itself against traditional makeup norms where heavy coverage and obvious attempts to conceal flaws are common. # Product The featured product is a foundation designed to provide a natural, glowy finish while concealing imperfections. According to the ad, the foundation is easy to apply and blends seamlessly into the skin. The woman speaking in the ad emphasizes that the formula is lightweight, so that the user doesn't even feel it on their skin, and doesn't look like they're trying to hide anything. It is especially suited for women, particularly moms, who want to look like they've had a full night's sleep even when they haven't. A notable USP is the "Try Before You Buy" guarantee, which allows customers to try the foundation for 14 days and return it if they don't like it, addressing the purchase barrier of uncertainty about product suitability. # Visual style The ad has a casual, authentic aesthetic with natural lighting and a simple background, suggesting a UGC or testimonial style video. The editing consists of static shots with minimal transitions, which keeps the focus on the woman and the product demo. The production quality seems to lean towards a UGC feel, with less of a polished commercial vibe. There are no visual motifs. The pacing is moderate, with a consistent tempo and a clear focus on the woman's testimonial. There is no prominent audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator applies foundation to her face using a brush. - 00:03–00:07 The creator describes the shade as the perfect color. - 00:07–00:15 Continuing the application, the creator mentions that the formula melts into her skin while hiding imperfections. - 00:16–00:21 Transitioning from describing the formula, the creator states she finds most foundations she's tried in the past to be cakey and heavy. - 00:21–00:23 She continues her review, noting that with the current product, she doesn't feel it. - 00:23–00:28 The creator claims she's embarrassed by her chin acne in her early forties. - 00:29–00:37 The creator expresses that the foundation doesn't make it look like she's trying to hide anything, and leaves a nice glow. - 00:37–00:43 The creator states the product is for "the mom who has been up since 5AM," implying that it provides a solution for women who may be exhausted and need a reliable, fast makeup routine. - 00:43–00:50 The creator finishes applying mascara, then touts that the brand has a "Try Before You Buy" guarantee, meaning you can try it for 14 days before returning it.

# Ad summary This ad is for a foundation product. It displays three blocks showing different shades of foundation and offers the user to take a quiz to find their match. # Brand positioning The brand is presented as one that understands the difficulty in finding the right foundation coverage. It aims to position itself as a solution by offering a quiz to help customers find their perfect match. The brand promotes simplicity and ease in the makeup selection process, contrasting the common frustration of choosing the right foundation. The brand's approach is functional, focusing on solving a practical problem for its customers. # Product The product being advertised is foundation, shown in three different coverage levels: light, medium, and full. Each coverage level is represented by a swatch of the foundation, demonstrating the varying degrees of opacity and color intensity. The foundation is presented as a solution to the common problem of finding the right coverage, with the ad encouraging users to take a quiz to find their perfect match. The product is for anyone who uses foundation and struggles to find the right coverage level for their needs. The ad addresses the purchase barrier of uncertainty by offering a personalized recommendation through the quiz. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with studio-shot lighting and consistent color grading. The visual motif is a grid layout, with the three foundation swatches neatly arranged in a row. The image treatment includes background removal and subtle color adjustments. The typography is simple and legible. The style aims for a platform-native feel, fitting seamlessly into a feed with its clean design and clear messaging, enhancing scannability. # Hooks Headline: Finding the right foundation coverage shouldn't be hard # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Take the quiz to find your match → # Point of view - [object Object] # Storyline - The ad starts by highlighting a common problem: finding the right foundation coverage can be difficult. This is intended to grab the audience's attention by acknowledging a shared frustration, told from the perspective of the brand as an empathetic narrator. - The ad then presents three options - light, medium, and full coverage - visually represented by swatches of foundation. The intent is to show the range of choices available and suggest that there's a suitable option for everyone, as observed from the brand's objective view. - The ad ends with a call to action to "Take the quiz to find your match". This encourages engagement and offers a solution to the initial problem, told from the brand's perspective, directing the audience towards a personalized recommendation.

# Ad summary This ad showcases the IL Makiage foundation and its blurring technology, while also highlighting that it's powered by hyaluronic acid, and the brand offers a try before you buy model. # Brand positioning IL Makiage is presented as a modern and innovative makeup brand. The brand occupies a space in the market that values performance, hydration, and advanced technology, as shown by features like hyaluronic acid and blurring technology. The brand promotes a customer-centric approach by offering a 'try before you buy' option, indicating a desire to build confidence and trust. This approach positions the brand as confident in its product's performance and suitability for customers. # Product The product featured is IL Makiage's foundation, which is designed for those seeking hydrated, smooth, and covered skin. The foundation has blurring technology and is powered by hyaluronic acid. The ad addresses the need for a foundation that can provide coverage while maintaining skin hydration and a smooth finish, using just one pump. It caters to those seeking a flawless look while using skincare ingredients. The 'try before you buy' offer reduces the purchase barrier, allowing customers to experience the product before committing to a purchase. # Visual style The ad has a polished commercial aesthetic with a focus on clear product demonstration. The editing style involves quick cuts and transitions to maintain a fast pace. The production quality feels modern and high-end, supporting the brand's positioning. The pacing is upbeat with a cut every 1-2 seconds. The cuts and text are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TRY BEFORE YOU BUY # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with the application of foundation on the right side of the model's face. - 00:00–00:03 It uses a whimsical countdown from one to four, framing the application of the product as a countdown to a dramatic reveal, creating a sense of anticipation and fun. - 00:04–00:05 The video cuts to a close-up of a foundation pump dispensing foundation onto a brush, emphasizing the product's use. - 00:06–00:10 The model continues to apply foundation to the right side of her face, reinforcing the product's practical application. - 00:11–00:12 The camera zooms out to show a split-screen effect, highlighting the side of the face with foundation versus the side without. This serves as a visual before-and-after comparison that underscores the product's effectiveness and creates a moment of satisfaction and relief. - 00:13–00:17 The model continues to apply foundation to the right side of her face, as the ad returns to the application, while emphasizing key ingredients and features to reassure the audience that the product delivers on its promises, providing a sense of confidence and trust. - 00:18–00:20 The model is now shown with complete makeup while holding the product and a text overlay, reinforcing the product's brand and a call to action, inviting the audience to participate and try the product.

# Ad summary This ad for Il Makiage foundation promotes a 14 day free trial, showing before and after results. # Brand positioning IL MAKIAGE is positioned as a makeup brand that prioritizes personalized experiences and customer satisfaction. The ad promotes a free trial for a full-size bottle of foundation, demonstrating confidence in its product and aiming to overcome purchase hesitancy. The brand aims to occupy a space in the consumer's mind as one that is confident in its products. This positioning is functional because it focuses on the trial period rather than emotional appeal. # Product The product featured is IL MAKIAGE foundation, packaged in a clear glass bottle with a black cap. The ad highlights a 14-day trial period for a full-size bottle. The ad addresses the purchase barrier of uncertainty by allowing potential customers to try the product risk-free. This product is for people who want to try a new foundation before committing to a purchase. # Visual style The ad has a clean and simple visual style, focusing on product and results. The use of a sticky note gives it a casual, approachable feel, while the before-and-after split-screen provides clear evidence of the product's effectiveness. The lighting is bright, and the image is well-composed, making it visually appealing and easy to understand. The style feels like it would fit well in-feed on platforms like Instagram or TikTok. # Hooks Headline: Try a full size bottle for 14 days # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the presentation of a full-size IL MAKIAGE foundation bottle held next to a yellow sticky note that explains how the customer can try a full size bottle for 14 days. The brand is telling the consumer about a new way to try the foundation and overcome purchase hesitancy. - The ad transitions to a split-screen showcasing before-and-after results of using the foundation. The customer is showing how the foundation can cover up dark undereye circles and even out skin tone.

# Ad summary An ad for IL MAKIAGE foundation. It features an expert talking about how the brand is a game changer and that their PowerMatch Quiz is easy, accurate, and customized. A testimonial of a woman who used the product and expresses how it is a perfect match. Another person applies the foundation and says this stuff is magic. The ad ends with the text overlay 'Take the quiz to find your shade'. # Brand positioning IL MAKIAGE is positioned as a brand solving the common problem of mismatched foundation due to incorrect undertones. They stand out from traditional makeup brands by offering an AI-powered PowerMatch Quiz, promising an easy, accurate, and customized shade-matching experience. This approach emphasizes a functional benefit – a perfect color match – while also generating emotional appeal through the convenience and personalization it offers. The brand taps into the consumer desire for ease and accuracy, pushing against the norms of traditional foundation shopping where color matching often relies on guesswork and in-store trials. # Product The featured product is IL MAKIAGE foundation, designed to provide a perfect color match using the brand's AI-powered PowerMatch Quiz. This quiz analyzes individual skin undertones to ensure users avoid wearing the wrong foundation, a common mistake highlighted in the ad. The product's key USP is its ability to deliver a customized shade, demonstrated by the PowerMatch Quiz that is promoted as easy, accurate, and customized. The foundation can be tried in a full size for 14 days before purchase, addressing the purchase barrier of uncertainty in online makeup buying. The foundation is presented as a solution to the frustrating process of finding the right shade. The ad shows a woman applying shade #60. # Visual style The ad has a mixed aesthetic, blending polished commercial elements with UGC style testimonials. The editing alternates between quick cuts during testimonials and more static shots with the professional makeup artist. The production quality varies, with some segments having a polished, professional look while others have a more raw, UGC feel. Pacing is moderate, with cuts happening every 2-3 seconds during testimonial segments and less frequently during expert commentary. Cuts are sometimes synced to the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Take the quiz to find your shade # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts with the question “If your foundation still doesn't match in 2026…”, setting up the problem of wearing the wrong foundation. - 00:02–00:08 The ad continues by stating, "You're wearing the wrong foundation," which is followed by, "Most people don't know their undertone is warm, cool, or neutral." - 00:08–00:12 The ad pivots to credibility with a professional makeup artist who claims, "As a professional makeup artist, the most common mistake is wearing the wrong undertone." The tonal shift creates a sense of authority that lends credibility to the brand. - 00:12–00:16 The expert then introduces IL MAKIAGE as a game changer, "IL MAKIAGE is a game changer," she states while holding the product. - 00:16–00:19 The brand's PowerMatch Quiz is presented as easy, accurate, and customized and can be done on a phone app. - 00:19–00:21 Next, the shade number of the product is shown. - 00:21–00:24 The ad proceeds with a testimonial and applying the foundation on the right side of the face. The narrator remarks, "Is that not like the perfect match?" - 00:24–00:26 The narrator follows up with the statement, "AI nailed my color match!" - 00:26–00:31 Next, the expert says "I don't know how they did it, so I recommend it to all my clients and friends." - 00:31–00:35 The brand incentivizes with the statement, "The best part is you can try a full size of your match for 14 days before you buy." - 00:35–00:45 The ad showcases more customer testimonials and their reactions to the product, like “This is unreal! Oh my gosh! This literally matched me perfectly. This stuff? She’s magic." - 00:45–00:49 The expert confirms the testimonials with the statement, "The PowerMatch Quiz absolutely nails your shade accurately." - 00:49–00:50 The expert concludes with the statement that the hype is real. - 00:50–00:53 The ad ends with a black screen with the text, "Try before you buy. Take the quiz to find your shade."

# Ad summary This ad suggests that finding the right foundation coverage should not be hard. The ad highlights the different coverage options available and prompts the viewer to take a quiz to find their match. # Brand positioning The brand in this ad aims to simplify the customer's buying journey by offering a quiz to match the customer with the right foundation coverage. The brand attempts to streamline the foundation-selection process and create a more user-friendly experience by telling the customer that finding the right foundation doesn't need to be hard. # Product This ad features foundation, which is a makeup product applied to the face to create an even skin tone. The product is available in three coverage options: light, medium, and full. The ad addresses the purchase barrier of not knowing which coverage is right for the customer by including a call to action to take a quiz and find the right match. # Visual style The ad uses a clean and simple visual style with a focus on showcasing the range of foundation coverage options. The background and cards use soft neutral colors that create a calm and approachable aesthetic. The overall design emphasizes ease and simplicity, likely to reduce the feeling of being overwhelmed by the foundation selection process. The quiz call to action is highly visible, which is intended to increase the likelihood of engagement. # Hooks Headline: Finding the right foundation coverage shouldn't be hard # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Take the quiz to find your match → # Point of view - [object Object] # Storyline - The ad opens by highlighting that finding the right foundation coverage should not be hard, which is intended to set the tone of a simplified customer experience. This messaging is told from the brand's perspective. - Next, the ad shows swatches of three foundation colors, with each labeled by their coverage type: light, medium, and full. This is intended to show the customer the range of options available to them, from the brand's perspective. - Finally, the ad prompts the viewer to take a quiz to find their match, which is designed to resolve the customer's specific coverage needs. This messaging is told from the brand's perspective.

# Ad summary This ad showcases the IL Makiage foundation through multiple UGC demos. Several diverse women provide testimonials that focus on how the product feels on their skin, the appearance it gives, and the benefit of using a quiz to determine their correct shade. Each testimonial culminates in a call to action that encourages viewers to try the product themselves. # Brand positioning IL Makiage is presented as a modern, innovative cosmetics brand with a focus on technology and personalization. The brand aims to occupy the space of accessible luxury. It targets consumers who seek high-quality, effective makeup solutions that are also convenient to purchase. The brand is positioned as a company that addresses the common problem of finding the right foundation shade by using AI and a quiz, allowing customers to "try before you buy," indicating a functional and customer-centric approach. # Product The IL Makiage foundation is highlighted as a product that provides a gorgeous, radiant look while feeling super weightless. It contains Hyaluronic Acid and Vitamin E to plump and hydrate the skin. It is designed to feel natural and lightweight, avoiding a cakey feel. The product is offered in full-size bottles, encouraging customers to try the product before committing to a purchase. The brand uses AI to accurately match foundation to skin tones. # Visual style The ad has a UGC aesthetic with a polished feel. The editing style includes quick cuts and transitions between different women applying the foundation. The production quality is a hybrid of UGC and commercial, which supports the tone of authenticity while maintaining a professional look. The ad does not have any recurring visual motifs. The pacing is moderate. Most cuts and actions are synced to the beat of the music or the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try a full-size bottle before buying. # Point of view - [object Object] # Storyline - 00:00–00:05 Female 1 is applying foundation with a brush on her face. - 00:05–00:10 Female 1 continues to apply foundation with a brush on her forehead. - 00:10–00:15 Female 1 is applying foundation with a brush on her face. - 00:15–00:18 The product and brush are shown. They are sitting on top of a LOEWE scented candle. - 00:18–00:21 Female 1 holds the product and brush and presents them to the camera while smiling. - 00:21–00:27 Female 2 is applying foundation with a brush on her face. - 00:27–00:31 Female 3 is applying foundation with a brush on her face. - 00:31–00:36 Female 3 is applying foundation with a brush on her face. - 00:36–00:44 Female 4 is applying foundation with a brush on her face. - 00:44–00:49 Female 5 is applying foundation with a brush on her face. - 00:49–00:56 Female 6 is applying foundation with a brush on her face. - 00:56–00:58 The text overlay "TRY BEFORE YOU BUY" appears. - 00:58–00:59 The text overlay "TAKE THE QUIZ TO FIND YOUR SHADE" appears.

# Ad summary This ad promotes IL Makiage foundation and speaks to the difficulty of finding the right shade when selecting foundation, especially when considering undertones. The ad features various people using the product, with testimonials about the foundation and its PowerMatch quiz. # Brand positioning IL Makiage is presented as a makeup brand that understands the common struggle of finding the perfect foundation shade, particularly when undertones are involved. The brand offers a solution through its PowerMatch quiz, an AI-driven tool designed to accurately match customers with their ideal foundation shade. IL Makiage aims to occupy the space of a brand that offers customized, accurate shade-matching that traditional in-store or online shade selections fail to achieve, which makes the brand innovative and customer-centric. The brand positions itself as a game-changer in the makeup industry, offering a convenient and effective way for customers to find the right foundation match. # Product The product is IL Makiage foundation, a makeup base designed for all skin tones and types. The foundation aims to provide a seamless and natural match through its unique PowerMatch quiz, which uses AI technology to find the perfect shade based on individual skin characteristics and undertones. The PowerMatch quiz is described as easy, accurate, and customized. A key USP of the foundation is the "try before you buy" offer, which allows customers to test a full-size product for 14 days. The ad emphasizes that the foundation eliminates the frustration of mismatched foundation shades, ensuring a flawless finish. The ad features foundation shade #60. # Visual style The ad has a UGC feel, and features a variety of people with different aesthetics. There are quick cuts between each speaker, and cuts timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins by highlighting the common problem of foundation not matching skin tone. - 00:01–00:03 The ad continues by explaining the importance of undertones in choosing the right foundation. - 00:03–00:07 The ad explains that most people don't know their undertone. - 00:07–00:15 A professional makeup artist vouches for IL Makiage as a solution to finding the right undertone. - 00:15–00:19 The ad shows the brand's PowerMatch quiz. - 00:19–00:23 A woman then displays and comments on IL Makiage foundation, noting it is shade #60. - 00:24–00:28 The woman praises IL Makiage foundation for being a great color match. - 00:28–00:30 The ad continues with a professional makeup artist vouching for the product. - 00:30–00:35 The ad moves to show that you can "try before you buy". - 00:35–00:50 The ad shows three different women using IL Makiage foundation, and commenting on how well it matches their skin. - 00:50–00:53 The ad ends with the brand's logo and the words "Try Before You Buy" and "Take the quiz to find your shade".

# Ad summary This ad promotes IL MAKIAGE foundation through user-generated content (UGC) featuring several diverse women applying and reviewing the product. They highlight the seamless blend, color match, lightweight feel, and beneficial ingredients like hyaluronic acid and Vitamin E. The ad also promotes a "PowerMatch Quiz" to help viewers find their perfect shade and offers a "try before you buy" incentive, sending a full-size bottle for a two-week trial. # Brand positioning IL MAKIAGE presents itself as a modern, New York-based makeup brand focused on achieving a flawless, natural look. The brand values inclusivity, as evidenced by the diverse range of women featured, and promotes a seamless, almost undetectable finish with its foundation. The brand pushes against the norm of heavy, cakey makeup by positioning its foundation as lightweight and natural-looking. The brand’s positioning is both functional, focusing on the foundation's color-matching ability and skincare ingredients, and emotional, aiming for a "woke up like this" effortless beauty. # Product The advertised product is IL MAKIAGE's "Woke Up Like This" foundation, presented as a lightweight, seamless solution for achieving a natural, flawless complexion. The foundation is suitable for a wide range of skin tones and types, as demonstrated by the diverse group of women in the ad, including a 45-year-old reviewer. Key features include its seamless blend, perfect color match (achieved through a "PowerMatch Quiz"), lightweight feel, and inclusion of beneficial ingredients like Hyaluronic Acid and Vitamin E. The ad addresses the common purchase barrier of shade matching by offering a unique "try before you buy" option, where customers receive a full-size bottle to test for two weeks before committing to the purchase. The foundation provides coverage that looks like "my skin but better." # Visual style The ad has a polished UGC aesthetic, combining selfie-style videos with clear lighting. The editing style features quick cuts between different women, maintaining a brisk pace. The production quality is high, contributing to a professional yet approachable tone. The cuts sync to the beat of a subtle, upbeat music track. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You guys got to try this! # Point of view - [object Object] # Storyline - 00:00–00:17 A woman with short blonde hair is shown applying the foundation to her face using her fingers before blending in with a brush. - 00:07–00:20 The woman is impressed with the shade match and seamlessness of the foundation, conveying that she can barely tell she’s wearing foundation. - 00:20–00:30 A woman with braided hair is shown applying the foundation to her face with a blending brush. - 00:22–00:26 The woman raves about the coverage and finish. - 00:28–00:33 She emphasizes the full-sized bottle they send to try out for 2 weeks. - 00:33–00:42 A woman with brown hair is shown applying the foundation to her face using a brush. - 00:34–00:42 She explains the product contains Hyaluronic Acid and Vitamin E which is good for 45 year old skin like hers. - 00:42–00:52 A woman with long black hair is shown applying the foundation to her face with a brush. - 00:44–00:57 The woman confirms how the product blends perfectly into her skin, stating, "There is a PowerMatch Quiz you can take." - 00:56–01:01 The woman explains, "It's only 90 seconds long and that's how I got this amazing color match." - 01:01–01:07 A woman with braided hair is shown applying the foundation to her face with a pink beauty blender. - 01:01–01:07 The woman is emphasizing the lightweight, seamless finish. She is curious about what is in the bottle. - 01:07–01:12 A woman with long brown hair is shown applying the foundation to her face with a brush. - 01:07–01:12 She raves about the flawless color match and blend. - 01:12–01:16 A woman with long black hair is seen outside, speaking to the camera. - 01:13–01:16 She proclaims how it is the best color match she has ever had, while holding the foundation bottle. - 01:16–01:19 A woman with braided hair is standing outside in the sun. - 01:16–01:19 She raves, "IL MAKIAGE, Woke Up Like This Foundation. You guys got to try this!" - 01:20–01:22 Text overlay displays, "TRY BEFORE YOU BUY." - 01:22–01:25 Text overlay displays, "TAKE THE QUIZ TO FIND YOUR SHADE." - 01:25–01:29 The ad shows a product shot of lipsticks. - 01:26–01:29 Brand logo card.

# Ad summary This ad showcases the IL Makiage foundation. A woman shows her day in the life using the product. # Brand positioning IL Makiage is presented as a high-quality, long-lasting makeup brand that provides a flawless look. The brand aligns with an active, stylish lifestyle, fitting seamlessly into a busy day from morning routines to evening workouts. The ad suggests the brand offers functional benefits like long wear and a smooth finish, emphasizing the emotional payoff of confidence in one's appearance throughout the day. The brand positions itself as a go-to choice for those seeking reliable, all-day makeup solutions. # Product The product featured is IL Makiage foundation, designed to provide a flawless complexion that lasts throughout the day. The foundation is highlighted for its ability to stay put during various activities, from work meetings to outdoor lunches and even workouts. The ad implies the foundation is suitable for those with busy lifestyles who need makeup that doesn't require constant touch-ups. It is shown being applied in the morning and highlighted as still looking perfect at the end of the day. The key selling point is its long-lasting wear, ensuring the user maintains a polished appearance from morning to night, addressing the purchase barrier of makeup that fades or smudges easily. # Visual style The ad has a polished UGC feel, resembling content created by a beauty influencer. The editing style involves quick cuts and transitions to showcase different moments of the day. The production quality is high-end, with clear shots and good lighting, aimed at appealing to a sophisticated audience interested in beauty and makeup. The pacing is moderate, aligning with the rhythm of the background music. The cuts and text overlays are often timed to the music beats, creating a synchronized audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Seriously, you need to try this foundation # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with a view of the woman in her bathroom. - 00:05–00:18 The woman then puts on the IL Makiage foundation. - 00:19–00:23 The woman is then at a team meeting, where someone complimented her makeup. - 00:23–00:27 Later in the day the woman is at an outdoor lunch, where the foundation has not budged. - 00:27–00:30 The woman is then walking home with perfect skin. - 00:30–00:34 The woman is then working out, where her makeup is still looking good. - 00:34–00:38 The ad ends with the woman saying that you need to try this foundation.

# Ad summary This ad uses UGC from influencers to promote Il Makiage foundation. It shows women of varying ages and skin tones blending the foundation into their skin using makeup brushes. The influencers highlight that it covers redness, breakouts, and dark spots, while also being lightweight, easy to blend, and color-matched. They promote the brand's trial policy for 2 weeks before purchase. # Brand positioning Il Makiage is presented as a makeup brand focusing on high-quality, effective solutions for everyday cosmetic needs. The brand targets busy women and mothers who require easy-to-use products that deliver a natural yet polished look with minimal effort. The brand emphasizes accessibility and customer confidence with its 'try before you buy' approach, allowing consumers to test the product at home before committing to a purchase. Il Makiage positions itself as a brand that simplifies beauty routines, providing functional benefits such as coverage and skin-friendly ingredients like hyaluronic acid and Vitamin E. # Product The featured product is Il Makiage foundation, designed to provide coverage for tired eyes, stress breakouts, redness, and dark spots. The foundation is formulated to be lightweight and easy to blend, leaving skin looking naturally awake and cake-free. It is available in a wide range of shades to ensure a perfect color match that blends seamlessly into the skin. The foundation includes beneficial ingredients like Hyaluronic Acid and Vitamin E. A key unique selling proposition is the brand's 'try before you buy' offering, allowing customers to try a full-size bottle for two weeks before committing to the purchase. # Visual style The ad features a raw, unfiltered aesthetic that relies on natural lighting and selfie-style framing. The editing style is simple, featuring quick cuts between different women applying the makeup with steady, tripod shots of them in selfie mode. The production quality has a UGC feel, with a focus on authenticity over polish, which supports a tone of genuine user experience and accessibility. The ad relies on raw footage from its customers who filmed themselves in selfie mode without any additional effects. The pacing is moderate, matching the rhythm of the voiceovers to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take the quiz to find your shade # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman in her car, lamenting about being too busy to get ready in the morning. - 00:02–00:06 She introduces Il Makiage foundation as her go-to product when she has zero time. - 00:06–00:17 The woman demonstrates applying the foundation with a brush, highlighting its ability to cover tired eyes, breakouts, redness, and dark spots, while blending easily and feeling light on the skin. - 00:17–00:22 She emphasizes that the foundation is mom-friendly and effective, even with minimal sleep. - 00:23–00:53 The ad transitions to additional women demonstrating and highlighting the same features. - 00:53–00:56 The ad concludes with the call to action to find the right shade.

# Ad summary This ad promotes makeup application techniques by demonstrating which methods to emulate vs. which to avoid. An on-screen creator presents a series of paired comparisons, labeled 'Don't do this' and 'Do this,' to show viewers how to achieve a more polished and flattering effect with their makeup. # Brand positioning This ad does not explicitly name the brand or products used, it presents the brand as an educational resource for the consumer by demonstrating professional-grade techniques used to achieve polished makeup looks. The brand aligns with a customer seeking high-quality makeup skills. # Product The ad features a collection of makeup products and tools used to create a finished face of makeup. The products that are explicitly shown are concealer, contour in stick and powder forms, blush in stick and powder form, lip liner, and blending sponges and brushes. The ad emphasizes strategic makeup application techniques. # Visual style The ad has a polished feel with warm lighting. The wardrobe behind the content creator is in focus, but slightly blurry. The creator is the focus, in front of a neutral background. The editing has quick cuts to highlight each technique the creator demonstrates. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator stands in front of the camera to introduce the topic: Makeup do's and don'ts - 00:02–00:04 00:02–00:04 The creator applies contour to her face in two different ways, labeling one as a mistake and the other as the right way to do it. - 00:04–00:08 00:04–00:08 The creator applies blush to her face in two different ways, labeling one as a mistake and the other as the right way to do it. - 00:09–00:17 00:09–00:17 The creator applies concealer to her face in two different ways, labeling one as a mistake and the other as the right way to do it. - 00:18–00:23 00:18–00:23 The creator applies contour to her forehead in two different ways, labeling one as a mistake and the other as the right way to do it. - 00:24–00:31 00:24–00:31 The creator blends product using a blending sponge in two different ways, labeling one as a mistake and the other as the right way to do it. - 00:35–00:42 00:35–00:42 The creator applies lip liner to her lips in two different ways, labeling one as a mistake and the other as the right way to do it. - 00:43–00:47 00:43–00:47 The creator demonstrates different methods of sculpting the face with her hands, and recommends which one to use.

# Ad summary This ad promotes IL MAKIAGE foundation as a quick and easy beauty solution for busy moms who need to quickly pull themselves together and get out the door. The ad features multiple women of different ages and races who are featured applying the foundation. # Brand positioning IL MAKIAGE is presented as a solution for anyone who wants to look their best without spending a lot of time or effort. The brand aims to occupy a space in the consumer's mind as an accessible luxury that provides high-quality results. The brand positions itself as a modern, inclusive makeup brand that understands the needs of busy people, particularly moms, who still want to look good. It goes against the norm of complicated beauty routines, instead promoting simplicity and ease of use. # Product The advertised product is IL MAKIAGE foundation, designed to provide coverage for tired eyes, stress breakouts, redness, and dark spots. It is formulated to blend easily and feel light on the skin, giving the appearance of being awake and put-together without feeling cakey. It is promoted as mom-friendly, implying it is quick and easy to use. It contains Hyaluronic Acid and Vitamin E. A key USP is the ability to try a full-size bottle for two whole weeks, addressing the purchase barrier of uncertainty about shade match and product performance. # Visual style The ad uses a UGC style, with each woman appearing to record their testimonial on their own. The style appears scrappy and authentic. The shots are closely framed on the face. The editing style is quick cuts between the different women. The pacing is quick with an average of 80 BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TAKE THE QUIZ TO FIND YOUR SHADE # Point of view - [object Object] # Storyline - 00:00–00:01 A woman applies lipstick in her car while looking into the camera. - 00:01–00:02 She acknowledges busy women who are trying to get ready and welcomes the viewer to "mom life." - 00:02–00:06 She pulls a bottle of IL MAKIAGE foundation from her purse and calls it the foundation she uses when she's busy and has zero time. - 00:06–00:11 She applies the foundation with a brush. - 00:06–00:11 She says it covers her tired eyes, stress breakouts, redness, and dark spots. - 00:11–00:17 She continues applying the foundation. - 00:11–00:17 She highlights that it blends easily, feels light on the skin, and gives an "I'm awake" look without being cakey. - 00:17–00:22 She states that it's mom-friendly, and even with three hours of sleep, she looks put together. - 00:22–00:27 The scene cuts to a different woman applying foundation with a brush. - 00:23–00:29 She says the coverage and the finish alone look truly like her skin, but better. - 00:29–00:33 The scene cuts to a different woman applying the foundation. - 00:30–00:34 She says that they send a full size bottle to try for two whole weeks. - 00:34–00:35 The woman is now finished applying the foundation and looks directly at the camera. - 00:34–00:35 She states that the viewer can't beat that. - 00:35–00:44 The scene cuts to a different woman applying the foundation. - 00:35–00:44 She notes that it has Hyaluronic Acid and Vitamin E, which she says is the best combination for her 45-year-old skin. - 00:44–00:52 The scene cuts to another woman applying the foundation. - 00:46–00:53 She states that you can really see how perfectly the color match just blends into her skin. - 00:53–00:55 The screen displays, "IL MAKIAGE NEW YORK, TRY BEFORE YOU BUY." - 00:55–00:57 The screen displays, "IL MAKIAGE NEW YORK, TAKE THE QUIZ TO FIND YOUR SHADE."

# Ad summary This ad features a woman applying makeup. She uses blush, eye shadow, and mascara to create her final look. # Brand positioning The brand aims to provide a range of makeup products that allow individuals to express their creativity and enhance their natural beauty. The brand is presented as high-end and trendy, pushing against the norm of less luxurious makeup brands. The brand aims to occupy the space of providing makeup that aligns with the current lifestyle and trends of its consumers. The tone is playful and fun while remaining grounded in function and performance. The brand values individuality and confidence. # Product The ad showcases several makeup products. There is a round blush in a black compact with a clear lid and the brand's logo on the blush itself. There is also an eyeshadow palette with four different shades. Finally, the ad shows a tube of black mascara with the brand's logo on the front. The products are presented as essential makeup items that help enhance one's look and features. # Visual style The ad has a polished and professional aesthetic, with bright and even lighting. The editing style features quick cuts between shots, keeping the pace fast and engaging. The production quality is high, giving the ad a commercial feel. The cuts are timed to the beat of the music, creating audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad starts with a close-up of a round blush compact. A woman then dips a makeup brush into the blush and applies it to her cheeks. This introduces the product and shows it in use, from the perspective of the brand demonstrating how the product works. - 00:03–00:04 00:03–00:04: The woman turns her head to the side and purses her lips for the camera, displaying the finished blush application. This shows the end result and encourages viewers to see themselves achieving the same look. This is told from the perspective of the woman, demonstrating how she sees herself looking in the finished product. - 00:04–00:06 00:04–00:06: The woman holds up a four-shade eyeshadow palette and opens it for the camera. This shifts to another product, setting it up for use. This is from the brand's perspective, showcasing additional products available in their makeup line. - 00:06–00:12 00:06–00:12: The woman applies different shades of eyeshadow to her eyelid using a makeup brush, demonstrating how the product can be used to create a full look. This is from the brand's perspective, showing the application process of another makeup product in their line. - 00:12–00:13 00:12–00:13: The woman applies black mascara to her eyelashes, showing the application of another makeup item. This is from the brand's perspective, highlighting another product in the line. - 00:13–00:16 00:13–00:16: The woman uses the eyeshadow palette again to apply a dark shade under her bottom lash line, completing the eye makeup look. This is from the brand's perspective, showcasing more of the palette in use. - 00:16–00:18 00:16–00:18: The woman runs her fingers through her hair and poses for the camera, showing off the full makeup look. This reinforces the final result and aims to inspire viewers to achieve the same look, from the perspective of the woman showing off her finished product.

# Ad summary This ad features multiple creators using and reviewing IL Makiage foundation. The ad highlights the PowerMatch Quiz, which helps customers find their perfect shade. The creators share their positive experiences with the foundation, emphasizing its natural feel, lightweight texture, and ability to cover imperfections. # Brand positioning IL Makiage is presented as a modern, technologically advanced beauty brand that prioritizes personalized experiences. The brand aims to occupy the space of high-quality, accessible makeup, particularly through its innovative PowerMatch Quiz, which uses AI to match customers with their perfect foundation shade. The brand aligns with a lifestyle of confidence and self-expression, promoting the idea that everyone can achieve flawless-looking skin with the right products. IL Makiage pushes against the traditional norms of makeup shopping by offering a try-before-you-buy option, addressing the common frustration of shade matching and product suitability. # Product The featured product is IL Makiage foundation, a makeup product designed to provide a natural, lightweight, and flawless finish. The foundation is highlighted for its ability to cover imperfections such as age spots and fine lines without feeling cakey. A key feature is the PowerMatch Quiz, an AI-driven tool that helps customers find their perfect shade match. The foundation is suitable for a wide range of skin tones and ages, as demonstrated by the diverse group of creators using it. The ad addresses the purchase barrier of finding the right shade by emphasizing the accuracy and convenience of the PowerMatch Quiz, ensuring customers can confidently select a foundation that suits their skin. # Visual style The ad has a polished UGC feel, combining selfie-style footage with clear, direct testimonials. The editing style includes quick cuts between different creators and product shots, maintaining a consistent pace. The production quality is high, with good lighting and clear visuals, which supports the intended tone of authenticity and reliability. The pacing is moderate, with cuts timed to the music and voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go get your hands on this. # Point of view - [object Object] # Storyline - 00:00–00:06 A creator is at a bar, showing off her makeup. - 00:00–00:06 The creator states that the makeup is legendary and that her face looks good after being out for a few hours. This is from the customer's perspective, conveyed through a casual tone and selfie-style video, aiming to show real-world wear and durability. - 00:06–00:08 The ad transitions to a different creator who is about to put the foundation to the test. - 00:08–00:14 The creator applies the foundation, emphasizing how amazing it is and how well the PowerMatch Quiz matched her shade in a short period of time. This is from the customer's perspective, conveyed through a casual tone and selfie-style video, aiming to show real-world wear and durability. - 00:14–00:24 The creator expresses confidence that her makeup will last all night, calling the foundation the best on the market and encouraging viewers to get their hands on it. This is from the customer's perspective, conveyed through a casual tone and selfie-style video, aiming to show real-world wear and durability. - 00:24–00:31 The ad transitions to another creator who is applying the foundation and is impressed with the shade match. - 00:24–00:31 The creator states that the shade matching is magic. This is from the customer's perspective, conveyed through a casual tone and selfie-style video, aiming to show real-world wear and durability. - 00:31–00:41 The ad transitions to another creator who is applying the foundation and is impressed with how natural it feels. - 00:31–00:41 The creator states that the foundation feels natural, lightweight, and not cakey. This is from the customer's perspective, conveyed through a casual tone and selfie-style video, aiming to show real-world wear and durability. - 00:41–00:50 The ad transitions to another creator who is applying the foundation and is impressed with how it covered her age spot. - 00:41–00:50 The creator states that the foundation covered her age spot, has a beautiful finish, and doesn't settle into fine lines. This is from the customer's perspective, conveyed through a casual tone and selfie-style video, aiming to show real-world wear and durability. - 00:50–00:55 The ad transitions to another creator who took the PowerMatch Quiz to find her foundation. - 00:50–00:55 The creator states that the foundation is her skin in a bottle. This is from the customer's perspective, conveyed through a casual tone and selfie-style video, aiming to show real-world wear and durability. - 00:55–00:59 The ad ends with a call to action to try before you buy and take the quiz to find your shade.

# Ad summary This ad features a testimonial about IL MAKIAGE's online quiz matching users with the right foundation shade. The ad shows five bottles of foundation in different shades, along with corresponding swatches. # Brand positioning IL MAKIAGE is presented as a modern beauty brand that leverages technology to provide personalized makeup solutions. The brand aims to solve the common frustration of finding the right foundation shade by offering an online quiz that matches customers with their perfect shade, eliminating the need to visit physical stores. This positions the brand as innovative and customer-centric, focusing on convenience and accuracy in shade matching. # Product The featured product is IL MAKIAGE foundation, presented in five different shades. The foundation is packaged in clear, square glass bottles with black caps. The ad highlights the brand's online quiz, which aims to match customers with their ideal foundation shade. The primary selling point is the convenience and accuracy of finding the right shade without needing to test products in a store. The ad addresses the common purchase barrier of shade matching by offering a personalized, risk-free solution. # Visual style The ad has a clean and modern aesthetic. The product lineup and swatches are neatly arranged on a white background, creating a visually appealing and informative display. The lighting is bright and even, highlighting the different shades of the foundation. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: “This quiz matched me better than in stores.” # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a quote from a customer, Sarah C., who states, "This quiz matched me better than in stores." This testimonial aims to immediately establish trust and highlight the effectiveness of the brand's online shade-matching quiz from the customer's perspective. - The ad then showcases five bottles of IL MAKIAGE foundation in various shades, along with corresponding swatches. This visual demonstration reinforces the brand's claim of providing a wide range of shades to match different skin tones, from the brand's perspective.

# Ad summary A woman uses IL MAKIAGE foundation. The ad features close-up shots of the woman applying the foundation and showcasing the product packaging. It encourages viewers to take a quiz to find their perfect shade. # Brand positioning IL MAKIAGE is presented as a modern beauty brand focused on providing personalized makeup solutions. The brand aims to occupy the space of customized beauty, offering a foundation that matches the individual's skin tone through an online quiz. This positioning pushes against the traditional norm of purchasing foundation based on in-store swatching and guesswork, promising a more accurate and convenient experience. The brand aligns with the values of personalization and technology-driven solutions, appealing to consumers who seek tailored products and a simplified beauty routine. It positions itself as a functional brand that emphasizes performance through shade matching and ease of use. # Product The featured product is IL MAKIAGE foundation, specifically shade #55. The foundation is presented in a clear glass bottle with a black cap and the brand's name prominently displayed in bold black letters. The ad emphasizes that the foundation shade can be accurately matched to the user's skin tone through an online quiz, addressing the common purchase barrier of finding the right shade. The foundation is applied using a brush. The brand is telling the viewer that this product is worth trying because it can be perfectly matched to their skin and is presented in a convenient quiz format. # Visual style The ad has a natural, unfiltered aesthetic with a UGC feel. The editing style consists of quick cuts and static shots. The production quality appears to be a hybrid of polished commercial and user-generated content. The pacing is consistent. There are no specific audio-visual syncs that are noticeable. # Benefits - [object Object] # Features - [object Object] # Call to action take the quiz # Point of view - [object Object] # Storyline - 00:00–00:15 A woman applies foundation to her face with a brush. - 00:15–00:21 The foundation bottle is displayed.

# Ad summary A creator showcases the IL Makiage foundation and demonstrates how easy it is to blend it into her face. The ad highlights that she only has 5 minutes to get ready and the foundation provides good coverage for a natural look. The product demonstration is followed by a 'final fit check' to show how cute and comfy she is and that she is ready to take on the day. # Brand positioning IL Makiage is presented as a brand that caters to the modern woman who values efficiency and simplicity in her beauty routine. The ad suggests that the brand aims to occupy a space in the consumer's mind as a go-to for high-quality makeup that is easy and quick to apply, perfectly fitting into a busy lifestyle. The brand aligns with values of convenience, natural beauty, and a no-fuss approach to makeup. The brand pushes against the norm of complicated, time-consuming beauty routines, instead promoting a functional approach that is both accessible and effective. The tone is casual and relatable, making the brand seem approachable and in touch with the needs of its target audience. IL Makiage positions itself as the ideal choice for women who want to look effortlessly put-together without spending excessive time or effort on their makeup. # Product IL Makiage foundation is presented as a versatile product suitable for anyone needing a quick and natural makeup solution. The foundation is designed to be applied with minimal effort, as demonstrated by the creator using a brush for quick blending. Explicit product details mentioned include its buildable coverage and easy application, addressing the purchase barriers of time and complexity often associated with full makeup routines. The foundation caters to the need for a natural look without requiring a full face of makeup, making it ideal for busy individuals who still want to look presentable. The ad tells the viewer that this foundation is worth trying because it is a time-saving, easy-to-use product that provides excellent coverage for a natural, effortless look, streamlining the makeup routine into a quick and manageable process. # Visual style The ad has a polished UGC feel, blending elements of casual, everyday content with commercial quality. The editing style features quick cuts and static shots, creating a sense of immediacy and authenticity. The pacing is consistent, maintaining a steady rhythm throughout. The audio-visual sync is noticeable, with cuts and product actions timed to the voiceover. The production quality is high, giving the ad a polished yet relatable vibe. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator states that she only has 5 minutes to get ready, which is pretty much everyday and calls the IL Makiage foundation her secret weapon. This opens the ad with a relatable hook of a busy lifestyle and positions the product as a solution for quick makeup routines. The story is told from the creator's perspective, conveying a sense of authenticity and shared experience. - 00:06–00:08 00:06–00:08 A child says that school is starting soon. The creator responds that she knows and only needs one minute. The mom-child interaction conveys a relatable scenario of a busy parent trying to balance their routine with family obligations. This adds a touch of authenticity and humor to the narrative. - 00:08–00:14 00:08–00:14 The creator mentions an incident of learning not to put stickers on the wall. She states that it only takes minimal time to apply the foundation. This anecdote adds a personal, relatable element and transitions back to the product's time-saving benefits, reinforcing its value for busy individuals. - 00:14–00:22 00:14–00:22 The creator uses a makeup brush to blend the foundation into her face. She comments on how pretty it is and shows the difference between one side of her face with makeup and the other without. This part of the story demonstrates the product in action, highlighting its effectiveness and the natural-looking coverage it provides. The creator's perspective allows viewers to see the immediate results and visual impact. - 00:22–00:36 00:22–00:36 The creator mentions that her child was talking to her while she was blending the makeup. She states she is happy with the product and that the coverage is nice, buildable, easy, and natural. This builds on the authenticity of her experience, emphasizing the convenience and natural results. This part of the story comes from the creator's POV. - 00:37–00:43 00:37–00:43 The creator performs a 'final fit check' and notes that she looks cute and comfy, ready to take on the day. This reinforces the theme of effortless beauty and readiness, connecting the product to a positive and confident outcome. The story is told from the creator's perspective as she assesses her overall look and feel. - 00:43–00:49 00:43–00:49 The child says that they have to go because they are going to be late for school. The creator responds that she will be right there and states that she has to go. This interaction adds urgency, showing the time-saving value prop of the product. The story comes full circle, reinforcing the initial hook of a busy morning routine and the product's role in simplifying it.

# Ad summary This ad features a woman showing the before and after of using IL MAKIAGE foundation. She showcases how the product is able to cover acne and redness on her face. She claims that she did not believe the ads for this product before using it, but now she's been converted. # Brand positioning IL MAKIAGE is presented as a modern, innovative makeup brand, particularly focused on catering to individual skin needs through technology. The brand offers a 'PowerMatch Quiz' online to help customers find their perfect shade, suggesting a personalized and customer-centric approach. IL MAKIAGE pushes against the norm of generic makeup solutions by positioning itself as a brand that uses a shade-match quiz to find a shade that is perfect for the customer. The brand focuses on matching each customer with their perfect shade, and they push this with personalized service to help the customer make the decision. # Product The featured product is IL MAKIAGE foundation, formulated to be hydrating, skin-friendly and for people struggling with acne. It includes ingredients like hyaluronic acid and vitamin E. This foundation is designed to provide coverage for skin conditions like acne and redness, creating an even skin tone and a fuller appearance. The product is intended for individuals seeking to improve their skin's appearance and achieve a more even complexion. # Visual style The ad has a polished UGC feel, with a casual and relatable tone. The editing includes jump cuts and static shots, creating a sense of authenticity. The pacing is moderate and consistent throughout the video. The ad uses a split screen at the beginning and end of the video to have both the speaker and the product on screen at once. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman applies foundation to her face with a makeup brush in a split-screen video. She mentions she feels like everyone has seen the ads for this foundation. - 00:05–00:10 00:05–00:10 The woman transitions to a full screen view, standing in front of a laptop. She mentions that she took the PowerMatch Quiz online, and that this is the shade match she got. - 00:10–00:19 00:10–00:19 The woman applies a streak of foundation below her right eye and blends it with a makeup brush. She says this is for anyone with skin like hers, who struggles with acne, and needs something to cover it. - 00:19–00:22 00:19–00:22 The woman notes that the foundation just looks really pretty, and she got distracted. - 00:22–00:27 00:22–00:27 She applies foundation to the right side of her face and shows the unevenness of her skin and redness. - 00:27–00:35 00:27–00:35 She applies foundation to the left side of her face and shares that the foundation has hyaluronic acid and vitamin E in it. - 00:35–00:39 00:35–00:39 She explains the foundation is hydrating and makes your skin look fuller. - 00:39–00:47 00:39–00:47 The woman with completed makeup shows the product and expresses that she did not believe the ads for the product before using, but she has now been converted. She asks the brand not to stop selling the product. - 00:47–00:50 00:47–00:50 The IL MAKIAGE logo appears with the slogan "TRY BEFORE YOU BUY" and "TAKE THE QUIZ TO FIND YOUR SHADE."