How Huda Beauty Advertises on Meta

# Ad summary A woman shares the benefits of using setting powder to set your face. # Brand positioning Huda Beauty is a makeup brand that sells setting powder. The brand aims to encourage users to improve their makeup process for best results. The ad presents makeup residue on tissue as an undesirable result of not using setting powder. They aim to encourage setting your face so that your makeup does not transfer. # Product Huda Beauty is selling setting powder that sets your makeup so that it doesn't transfer to whatever your face touches. This keeps your phone screen clean and your makeup looking like a filter. It controls shine and makes your makeup last longer and stay crease-proof. # Visual style This ad has a polished aesthetic with natural lighting. It looks like a UGC demo. The editing style includes static shots with smooth transitions. The pacing is relatively consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The creator presents that some people do not like to set their face and proceeds to unfold a tissue with makeup residue to show the viewer what happens when one does not use setting powder. - 00:09–00:17 00:09–00:17 The video shows the Huda Beauty setting powder being tapped with a powder puff, presumably to load it with powder. - 00:17–00:25 00:17–00:25 The creator pats the puff against her face, as the voiceover lists the benefits of setting powder: transfer-proof makeup, shine control, long-lasting makeup, and crease-proof makeup. - 00:26–00:33 00:26–00:33 The creator holds up a clean tissue to her face to demonstrate the transfer-proof nature of setting powder. - 00:33–00:39 00:33–00:39 The video calls out that setting your makeup can prevent smudges on your phone screen. - 00:39–00:45 00:39–00:45 The video states that using setting powder can create a filter-like finish for one's makeup. - 00:45–00:49 00:45–00:49 The video ends with a final shot of the Huda Beauty powder and an endorsement for the brand.

# Ad summary This ad features Huda Kattan reviewing the new Easy Bake Intense fragrance, describing the rich, decadent, floral scent and specific top, middle, and base notes. # Brand positioning Huda Beauty is presented as a luxury brand known for expertise in beauty products, now expanding into the fragrance market. The brand positions itself as not 'coming to play' when it comes to fragrance, implying a serious and dedicated approach, emphasizing richness, decadence, and complexity. This suggests the brand aims to occupy a high-end space in the fragrance category, appealing to customers who appreciate sophisticated and long-lasting scents. # Product The product advertised is the new Easy Bake Intense Eau de Parfum fragrance, available in 50ml and 10ml bottles. It is described as an 'addictive' scent with floral and gourmand notes. The top note is wild cherry, the middle notes are white flower, cinnamon bark, and caramel milk, and the base note is vanilla bourbon. These elements combine to create a rich and decadent scent that is meant to be irresistible, addressing a potential purchase barrier by emphasizing the unique blend and the overall luxurious experience it offers. # Visual style The ad has a polished, commercial aesthetic with a focus on high production quality. It combines selfie-style shots with professional close-ups of ingredients. The editing style includes quick cuts between Huda and the product visuals, timed to the rhythm of her speech and the music. The pacing is consistent, creating a sense of excitement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of Huda Kattan, implying an intimate and personal experience as she presents the product. - 00:01–00:03 00:01–00:03 She holds up the fragrance bottle and exclaims that it smells so good. The message is that the scent is immediately appealing and enjoyable, drawing the audience in with a sensory experience. - 00:03–00:06 00:03–00:06 Huda states that if she had to describe the fragrance, she would say it is addictive. This emphasizes the compelling and irresistible nature of the scent, building on the earlier sensory reaction. - 00:06–00:10 00:06–00:10 Huda introduces the product as the new Easy Bake Intense fragrance. The message is about what the product is, creating product awareness. - 00:10–00:13 00:10–00:13 Huda says that they did not come to play when it comes to fragrance, communicating the brand's seriousness about creating a high-quality fragrance. - 00:13–00:17 00:13–00:17 Huda says the fragrance is rich, decadent, and floral, providing sensory details to further characterize the fragrance. - 00:17–00:23 00:17–00:23 The ad cuts to close-up shots of wild cherries, white flowers, cinnamon bark, and caramel milk, listing these as the top and middle notes of the fragrance. This gives the audience a detailed breakdown of the components that make up the overall scent profile, adding credibility. - 00:23–00:27 00:23–00:27 The ad cuts to a close-up shot of vanilla bourbon beans and explains that it is the base note of the fragrance, stating that it brings everything together. This reinforces the idea of a complete and harmonious fragrance composition. - 00:28–00:31 00:28–00:31 Huda restates the fragrance's addictiveness and states that the viewer cannot stop spraying it, reinforcing the compelling nature of the scent and product. - 00:32–00:37 00:32–00:36 Huda informs viewers that the fragrance is available in both 50ml and 10ml bottles. This concludes with another quick sensory hook of stating that it smells so good.

# Ad summary An image ad for Huda Beauty's Easy Bake Intense Eau de Parfum. The ad features a model sitting atop a frosted glass perfume bottle against a pink backdrop. # Brand positioning Huda Beauty aims to carve out a space in the consumer's mind as a high-fashion, luxury brand. The brand's identity promotes glamour and sophistication through its use of bright pink hues, sultry model poses, and jewelry. # Product The product being advertised is Huda Beauty's Easy Bake Intense Eau de Parfum. The fragrance is for those who desire an alluring, luxurious scent. The product comes in a frosted glass bottle. The front of the bottle reads "NEW EASY BAKE intense EAU DE PARFUM". # Visual style The ad has a highly polished, studio-shot quality. It features a bright, monochromatic color scheme with pink as the dominant color. The typography is clean and legible. The image is designed to capture attention with a visually striking image and communicate a sense of luxury and high fashion. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view of the Huda Beauty brand logo, immediately establishing the brand behind the product. This orients the viewer and sets expectations about the brand's aesthetic and quality from the brand's perspective. - Next, the viewer is presented with a model in a striking pose, sitting on top of a perfume bottle that mirrors the ad's pink color scheme. This is intended to grab attention and create a high-fashion, luxury aesthetic from the brand's perspective. - Finally, the viewer sees a close-up view of the product itself, with the name and product type prominently displayed. This reinforces what the product is and what makes it special, from the brand's perspective.

# Ad summary A creator demonstrates the lasting power of a lip stain from the Strawberry Latte collection. She eats a slice of pizza with garlic sauce and wipes her mouth with a napkin, but the lip stain stays intact. # Brand positioning The brand is positioning itself as a provider of long-lasting lip makeup. This is a functional position as it demonstrates the product's ability to stay on the lips, even after eating messy food. The brand encourages the consumer to enjoy their food without having to worry about reapplying their lip makeup. # Product The featured product is a lip stain from the brand's Strawberry Latte collection. The lip stain is designed to stay on the lips, even after eating messy foods like pizza. The creator also applies a lip sealer after applying the lip stain to add extra protection and hydration to the lips. # Visual style The ad has a polished commercial aesthetic. The editing style is quick cuts with audio-visual sync. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator shows off her lips with the lip stain from the brand's Strawberry Latte collection on. - 00:04–00:07 00:04–00:07 She grabs a slice of pizza to test the staying power of the lip stain. - 00:07–00:09 00:07–00:09 The creator eats the pizza. - 00:10–00:16 00:10–00:16 The creator pours garlic sauce on the pizza and eats it. - 00:16–00:22 00:16–00:22 She wipes her mouth with a napkin to demonstrate that the lip stain does not come off. - 00:23–00:26 00:23–00:26 The creator reiterates that the lip stain will not come off. - 00:26–00:33 00:26–00:33 The creator applies lip sealer on top of the lip stain to complete the look. - 00:34–00:36 00:34–00:36 The creator says goodbye to the viewers.

# Ad summary This image ad promotes Huda Beauty's Easy Blur Primer, offering a free primer with a minimum spend, and it's for a limited time only. # Brand positioning Huda Beauty is presented as a modern and accessible luxury brand, focusing on high-performance beauty products that deliver visible results. The brand promotes the idea of effortless beauty solutions, particularly for achieving a smooth, blurred complexion. It appears to be positioned in the market to appeal to a younger demographic with its trendy offerings and emphasis on a product being 'easy'. # Product Huda Beauty's Easy Blur Primer is a smoothing primer designed to create a smooth base. The product comes in a black squeeze tube and is marketed as being silicone-free. The packaging indicates that the primer is suitable for smoothing skin, and it comes in a 30ml / 1 fl oz size. The ad highlights the ‘easy’ aspect of the product, suggesting it simplifies the makeup routine, and promotes the blurring effect as a key USP, addressing the pain point of uneven skin texture. The ad's primary goal is to attract customers to try this primer to achieve a flawless makeup base. # Visual style The ad has a polished and clean visual style. The image uses a soft, diffused lighting, contributing to the product's smoothing and blurring effect. The consistent color palette and minimal design elements reinforce the brand's modern aesthetic. # Hooks Headline: FREE PRIMER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold claim of a 'FREE PRIMER' offered by Huda Beauty, immediately capturing attention and sparking interest through a promotional deal. This is told from the brand's POV. - The ad clarifies that the free primer is available 'With a minimum spend', setting conditions for the offer, while still enticing the viewer to explore further. This is also told from the brand's POV. - The image focuses on the Huda Beauty Easy Blur Primer product itself, highlighting its name and key features with its black and pink packaging against a pink textured background, encouraging viewers to visualize the product in their own beauty routine. This is told from the brand's POV. - A badge announces 'LIMITED TIME ONLY,' creating a sense of urgency and prompting immediate action to take advantage of the offer. This is told from the brand's POV.

# Ad summary A makeup artist demonstrates how to make your lip combination stay on all day. She applies two lip contours and a lip sealer. # Brand positioning The ad showcases the brand's commitment to creating long-lasting lip products. It aims to occupy a space in the consumer's mind as a brand that prioritizes high-quality, reliable cosmetics that withstand daily activities like eating pizza. The brand aligns with a lifestyle of beauty and self-expression, empowering individuals to maintain their desired look without constant touch-ups. The brand pushes against the norm of lip products that fade easily, positioning itself as a solution for consumers seeking long-lasting performance. The brand positioning is functional, emphasizing the product's durability and reliability for all-day wear. # Product The ad features a lip combination consisting of Lip Contours and a LightCealer. The Lip Contours are available in two shades: Rich Brown and Soft Nude. The product is for individuals looking for lip makeup that will stay on all day. The lip contours are stain-based, so the presenter recommends applying directly to the skin and removing makeup before application. The product aims to address the purchase barrier of lip makeup fading away. It showcases how to prevent the applicator from clogging with makeup. The advertised products are worth trying or buying for their long-lasting wear, ensuring that lips stay looking perfect throughout the day without the need for frequent touch-ups. # Visual style The overall aesthetic of the ad is polished and high-end. The editing style features static shots with smooth transitions and is produced as a polished commercial. The pacing is consistent throughout the ad, maintaining a steady rhythm that keeps viewers engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a close-up of a woman with a full face of makeup admiring her glossy lips. - 00:01–00:04 She points to her lip line and states, "I love this lip, and the best part about this lip is not moving anywhere. This is going to be on all day long." - 00:04–00:08 The woman tells the audience she is going to show them one of her favorite lip combinations. - 00:08–00:12 She holds up three lip liners and states that she is going to use two, but can't decide which ones to use. - 00:12–00:14 The woman holds up the LightCealer. - 00:14–00:22 She holds up a wipe and the LightCealer. She mentions that makeup can clog the applicator, so you want to make sure to remove your makeup. Because it's a stain, it needs to go directly on your skin. - 00:22–00:24 She states she is going to grab Rich Brown and holds the lip liner up to the camera. - 00:24–00:31 She applies lip liner to the outer perimeter of her lips. - 00:31–00:47 She states she is using the shade Soft Nude and applies it directly on top of the lip. - 00:48–00:50 She states she is going to blend in the center using a Q-tip. - 00:50–00:59 She blends the shades on her lips together with a Q-tip. - 00:59–01:02 She picks up the LightCealer and states, "Now for the magic." She tests the tip of the applicator with her hand. - 01:02–01:04 She applies LightCealer to the center of her lips. - 01:04–01:10 She states that it was easy and that she is going to eat pizza, so she will see how the combination lasts. - 01:10–01:15 The woman applies more LightCealer to the center of her lips. - 01:15–01:18 She states, "So sexy," and poses. - 01:18–01:20 She states that we're going to get pizza and see how this lasts.

# Ad summary A video ad for Huda Beauty's Easy Bake Pressed Powder. The ad features Huda Kattan applying the product and showing the results. She mentions that the product was made in response to customer feedback and that the product gives an airbrushed look. # Brand positioning Huda Beauty is presented as a brand that listens to its customers. The ad promotes the idea that the brand values customer feedback and uses it to improve its products. The brand seems to occupy a space in the market where it strives to create high-quality, effective makeup products, and the customer should care because the brand takes their feedback seriously when creating products. # Product The product featured is Huda Beauty's Easy Bake Pressed Powder. The ad demonstrates the application of the powder, showing it being pressed onto the skin with a sponge applicator. The product is for anyone looking to achieve a smooth, airbrushed finish on their makeup. The USP highlighted is that it provides an 'airbrush made easy' effect. Use occasions include any time someone wants to achieve a flawless, filtered look without actually using a filter. The ad addresses purchase barriers by showing how easy it is to use and the instant results that are achieved. # Visual style The ad has a polished, commercial aesthetic. The editing style includes quick cuts and static shots. The production quality feels high-end, with clear visuals and professional makeup application. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 Huda applies pressed powder to her face using a sponge applicator. - 00:03–00:09 Huda explains that the product was created based on customer feedback. - 00:11–00:13 She then states that the viewer can see for themself. - 00:13–00:15 A split screen is shown with a before and after using the product. - 00:15–00:17 Huda states that the product gives an 'airbrush made easy' effect. - 00:17–00:31 Huda shows the packaging for the pressed powder and applies the product to her face again. - 00:31–00:33 Huda smiles, showcasing the final look.

# Ad summary This ad by ONE/SIZE features a creator demonstrating a 'do this, not that' approach to applying product. # Brand positioning ONE/SIZE is presented as a brand that challenges traditional makeup application techniques, positioning itself as a source of modern and effective methods. The brand aims to occupy a space in the consumer's mind as an innovative and authoritative voice in the beauty industry. It aligns with a tone of playful expertise, educating viewers on optimal product usage. ONE/SIZE pushes against the norms of standard application practices by offering revised, more efficient alternatives. # Product The ad features multiple ONE/SIZE makeup products. The first product is a concealer, applied under the eyes. The ad presents the proper way to apply this product is to use a beauty sponge to blend the concealer after application, which will make the application look smooth. The ad also features a setting powder that is used with a beauty sponge, to achieve a smooth look. The ad is telling the viewer that using the ONE/SIZE products, paired with a beauty sponge will give them a smoother application. # Visual style The ad features a polished, commercial aesthetic with static shots and smooth transitions, creating a clean and professional look. The production quality is high-end, indicating a deliberate effort to appeal to a beauty-conscious audience. The pacing remains consistent throughout the ad, with audio-visual sync aligning product actions and voiceover lines. The ad is well-lit. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator applies concealer in a traditional manner, and states 'Don't do this' to indicate that this method is incorrect. - 00:01–00:02 The creator applies concealer with a beauty sponge and says 'Do this' to indicate that this method is correct. - 00:02–00:02 The creator states 'and then do this' while blending the concealer with a beauty sponge. - 00:03–00:04 The creator uses a makeup brush to apply blush and states, 'Don't do this' to indicate the method is incorrect. - 00:04–00:05 The creator uses blush with a beauty sponge and states, 'Do this' to indicate the method is correct. - 00:05–00:06 The creator states 'and then you can do this' while blending the blush with a beauty sponge. - 00:07–00:08 The creator uses a makeup brush to apply setting powder and states, 'And don't do this' to indicate the method is incorrect. - 00:08–00:09 The creator takes setting powder and applies it to a beauty sponge and states, 'Use this'. - 00:09–00:10 The creator states 'and then do this' as he begins blending the setting powder with a beauty sponge. - 00:10–00:11 The creator states 'and then you can do this' while finishing blending the setting powder. - 00:12–00:13 The creator finishes the makeup look and states 'Mhm. I know you see that', highlighting the positive result of using the beauty sponge. - 00:13–00:14 The creator uses a makeup brush to apply blush and states, 'Don't do this'. - 00:15–00:15 The creator uses blush with a beauty sponge and states, 'Do this'. - 00:16–00:16 The creator states 'and then do this' as he begins blending the blush. - 00:17–00:17 The creator states 'Don't do this' while applying foundation with a beauty sponge. - 00:18–00:18 The creator states 'Do this' while applying the product with a beauty sponge. - 00:19–00:19 The creator states 'and then do this' while blending the product with a beauty sponge. - 00:20–00:20 The creator states 'And don't do this' while applying blush with a brush. - 00:21–00:21 The creator states 'Do this' while applying with a beauty sponge. - 00:22–00:23 The creator mimes spraying setting spray on his face, reacting negatively, stating, 'And don't do this'. - 00:24–00:24 The creator sprays the beauty sponge with setting spray and states 'Do this'. - 00:25–00:26 The creator states 'then do this' while applying the setting spray with a beauty sponge. - 00:26–00:27 The creator states 'and then do this' while blending the product with a beauty sponge. - 00:27–00:29 The creator is happy with the results and states, 'It really doesn't get smoother than this' to emphasize the product's superior blending quality. - 00:29–00:32 The creator tells the viewer, 'I'm telling you, just try it out and tell me I didn't tell you so. You're welcome' as a concluding remark, reinforcing his recommendation.

# Ad summary A woman demonstrates the blurring ability of Easy Bake Pressed powder. # Brand positioning Huda Beauty is presented as a high-end cosmetic brand that caters to customers seeking effective and innovative products. The ad positions the brand as responsive to customer feedback, creating products that address specific needs and preferences. Huda Beauty aims to occupy a space in the consumer's mind as a brand that combines luxury with practicality. This is conveyed through the brand's name, the makeup artist's high-glam look, the product's sleek packaging, and the brand's commitment to delivering products that meet consumer demand. This brand pushes against the norm of traditional cosmetics by being responsive to customer feedback and by focusing on creating products that are effective and easy to use. # Product The advertised product is Huda Beauty's Easy Bake Pressed powder, a pressed powder designed to blur imperfections and provide an airbrushed finish. It caters to individuals seeking a seamless makeup look. The ad highlights that the product is made in response to user feedback, emphasizing its importance in delivering the actual Easy Bake Pressed powder that customers desired. It can be applied with the Easy Bake Loose powder. The product is meant to address the need for an easy-to-use product that delivers an airbrushed effect. # Visual style The ad has a polished, UGC feel, blending a casual, selfie-style presentation with high-end makeup application. The editing style features quick cuts between shots, maintaining a consistent, energetic pace. The production quality is high, with bright lighting and clear visuals that enhance the user's high-glam look. The pacing is quick, with around 12 cuts per minute, keeping the viewer engaged and focused on the product demonstration. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman expressing disbelief at the blurring effect of a product. The message conveyed is one of surprise and intrigue, drawing the audience in with the promise of a highly effective makeup product. The story is told from the perspective of a user, creating an authentic and relatable tone. - 00:03–00:07 00:03–00:07 The woman holds up the Easy Bake Pressed powder compact and a black applicator, showcasing the product. This introduces the product and its application method. The woman is speaking from her own perspective as a user. - 00:07–00:11 00:07–00:11 The woman applies the powder to her face, first on her forehead then on her cheek. This provides a visual demonstration of how the product is applied and its immediate effect. She expresses being amazed, showing excitement. - 00:11–00:20 00:11–00:20 The woman uses Easy Bake Loose powder with the applicator on her face and then speaks about the importance of delivering the actual Easy Bake Pressed powder because she heard feedback. She is speaking from her own perspective as a user, to say the product is responsive to user feedback. - 00:20–00:26 00:20–00:26 The woman continues applying powder to her face and is happy that the audience has feedback. This reinforces the message that the product is responsive to user feedback. She concludes this section by telling the audience they can see for themselves, encouraging them to check the product for themselves. - 00:26–00:29 00:26–00:29 A split screen is shown with 'After' on the left and 'Before' on the right side of the woman's face, visually highlighting the difference in skin texture and blur. This serves to emphasize the immediate transformation achieved with the product. The split screen is told from an outside perspective. - 00:29–00:31 00:29–00:31 The woman appears on screen to say, "Now that is airbrush made easy." This delivers the overall message that the product makes airbrush easy. The tone is confident and assured, conveying a promise of ease and effectiveness.

# Ad summary This ad showcases the power of the ERA Foundation in creating an airbrushed look with ease. The creator applies the product to her face using the included sponge, resulting in a flawless finish. Her reaction conveys how much she loves the product. # Brand positioning The ERA brand aims to occupy a space in the consumer's mind as the premier provider for easy airbrushing. The values of the brand align with ease and perfection in makeup. The ad pushes against the perception that airbrushing is hard and time-consuming, offering a simpler solution. The brand positioning is functional, focusing on the product's performance and simplicity. # Product The ERA Foundation is a makeup product designed to give the user an airbrushed look with ease. It includes a compact containing the foundation and a sponge for application. The product is for anyone who wants a flawless makeup finish. The ad demonstrates how easy it is to apply the product, addressing the barrier of airbrushing being difficult or time-consuming. The ad conveys that this product is worth trying because it provides an airbrushed look in an easy way. # Visual style The ad has a UGC feel, with a focus on showcasing the product in a realistic setting. The editing is simple, with straightforward cuts that keep the focus on the product demonstration. The visuals are clear and well-lit, allowing viewers to see the makeup application process clearly. The ad maintains a consistent pace, with cuts timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a side-by-side split screen of the creator's face, showing a before-and-after comparison. The intention is to immediately demonstrate the product's effectiveness and impact. - 00:01–00:03 The perspective shifts to a close-up of the creator holding the ERA Foundation compact. This emphasizes the product itself. The focus is on what the product is. - 00:04–00:11 The creator demonstrates the application of the foundation to her forehead and face using the provided sponge. This step aims to show how easy the product is to apply. - 00:11–00:13 The creator touches her fingers to her lips and smiles. This conveys that she loves how her skin looks after the product is applied. - 00:13–00:15 The creator re-applies the foundation under her jawline to demonstrate the ease of use.

# Ad summary This ad promotes Easy Bake's Strawberry Latte lip stain. The creator applies the product, then tests it by eating a piece of pizza with garlic sauce on it. She wipes her mouth off to show that the stain does not come off, and then reapplies lip sealer to finish the look. # Brand positioning Easy Bake is presented as a brand that empowers individuals to embrace their love for food without compromising their makeup looks. The brand pushes against the norm of sacrificing indulgence for the sake of maintaining a perfect appearance, offering a solution that allows customers to enjoy their favorite foods without worrying about lipstick smudges. It aligns with a lifestyle that values both beauty and indulgence, and its positioning is both emotional and functional, offering a sense of liberation and confidence alongside practical benefits like long-lasting color. # Product Easy Bake promotes their Strawberry Latte lip stain as a long-lasting makeup product designed for individuals who want to enjoy their favorite foods without worrying about their lipstick smudging. The lip stain is easy to apply and claims to stay put even after eating greasy foods, such as pizza with garlic sauce, as seen in the ad. It is part of the Strawberry Latte collection and the ad also shows a lip sealer product used at the end to moisturize. The lip stain is intended for people who do not want to be afraid of their favorite foods and want makeup that will stay in place through everyday activities. # Visual style The ad has a UGC feel. The creator appears to be filming from a phone camera with natural lighting. The shots are all medium close-ups of the woman and are static with some occasional slight shaking from being handheld. The editing rhythm is paced to align with the creator's speech. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator says she is going to put her lip liner stains to the test while pouring garlic sauce on a slice of pizza. - 00:03–00:11 The creator says they just got to Za Za's in the parking lot and will be going inside, but first, she's going to reapply a little bit of lip gloss, but not lip liner. - 00:11–00:18 The creator applies lip gloss, then states that she is not afraid of a greasy pizza or a paratha burger, so she is not afraid to eat anything. - 00:18–00:24 The creator introduces a slice of pizza and says she will see if the stain will pass the pizza test. - 00:24–00:31 The creator says she has a really greasy piece of pizza, that they are doing an activation at Za Za's because it's the best pizza in Dubai, and she is wearing the Strawberry Latte collection. - 00:31–00:36 The creator says that she is going to put her lip to the test and starts eating the pizza. - 00:36–00:41 After eating the pizza, the creator states, "I have no fear", and says they are putting garlic sauce on the pizza. - 00:41–00:47 The creator pours garlic sauce on the pizza and takes another bite. - 00:47–00:52 The creator cleans off the pizza grease with a wipe and states that her complexion isn't moving, thanks to Easy Bake. - 00:52–01:01 The creator takes another bite, then wipes off her lips again, and says that the only thing you will be afraid of is things in your teeth. - 01:01–01:16 The creator points at her lips, states there is nothing that is going to make this lip stain come off, and reapplies her LipCealer.

# Ad summary The ad features a woman promoting a lip liner product that is long-lasting and doesn't run, even after eating a burger and reapplying only lip gloss. She uses the lip liner, eats a burger, wipes it off, reapplies lip gloss, and shows that the lip liner didn't move or run. # Brand positioning Huda Beauty is a makeup brand known for its high-quality and long-lasting lip products, as demonstrated in the ad. The brand aims to occupy the space of reliable, high-performance cosmetics that can withstand everyday activities like eating. It aligns with a lifestyle that values beauty and glamour but also practicality, suggesting that users shouldn't have to compromise on their look due to normal activities. Huda Beauty defies the norm that lip products need constant reapplication by showcasing a lip liner that stays put. The brand positioning is functional, emphasizing the performance and longevity of the lip liner. # Product The featured product is the Huda Beauty Lip Liner Stain in Soft Nude, a lip liner designed to be long-lasting and resistant to running or smudging. It is intended for makeup users who want a lip product that stays in place throughout the day, even after eating or other activities. The lip liner is applied to line the lips, then blended with a foundation brush and topped with concealer and gloss. The ad highlights the product's USP as its ability to last through eating a greasy burger, requiring only lip gloss reapplication to maintain the look. The ad addresses the purchase barrier of lip products needing constant reapplication by demonstrating that this lip liner stays put. This product is worth trying or buying because it offers a convenient and long-lasting solution for maintaining a perfect lip look without constant touch-ups. # Visual style The ad has a polished, commercial aesthetic, similar to content produced by beauty influencers. The editing style includes quick cuts to highlight product application and the burger-eating scenes. The production quality is high-end, which supports the brand's premium positioning. The pacing is moderate, with several cuts per minute, and remains consistent throughout the ad. The audio-visual sync is primarily focused on aligning voiceover lines with product actions, such as applying the lip liner or eating the burger. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman begins the video by introducing the Huda Beauty Lip Liner Stain, saying, "It's insane!" She emphasizes its long-lasting nature and showcases its ability to withstand anything. - 00:02–00:05 She eats the "greasiest burger" to test the lip liner. - 00:06–00:16 The woman preps her lips by applying the Huda Beauty Lip Liner Stain in Soft Nude to her lips and blending it with a foundation brush. - 00:17–00:20 She applies Huda Beauty Light Cealer to her lips for her self-proclaimed concealer lip. - 00:21–00:24 She grabs a burger to take a bite. - 00:24–00:30 She takes several bites into the burger. - 00:31–00:33 She wipes off her lips to showcase the remaining lip liner. - 00:33–00:36 She reapplies concealer lip. - 00:37–00:42 She reapplies lip gloss to complete her look and mentions how all she does is apply lip gloss. - 00:42–00:47 She states that the Huda Beauty Lip Liner Stain is "exactly what I'm looking for when it comes to a lip liner" because it doesn't run or move right away. - 00:48–00:51 She loves that these lip liner stains last all day long and through everything before saying, "Obsessed."

# Ad summary string # Brand positioning Huda Beauty is presented as a high-end cosmetics brand specializing in long-lasting, high-performance lip products designed to withstand everyday activities, including eating greasy foods. The brand emphasizes the durability and reliability of its lip liners, positioning them as a solution for those who want their lip makeup to stay put all day. Huda Beauty aligns with a lifestyle that values both beauty and practicality, suggesting that its customers want to look polished without constant touch-ups. The brand pushes against the norm of lip products that easily smudge or fade, offering a functional benefit (long wear) with an emotional payoff (confidence in one's appearance). The promoted products fit into a cohesive brand identity focused on quality and performance. # Product The featured product is Huda Beauty's Lip Liner Stain in Soft Nude. This lip liner is designed for long-lasting wear, even through activities like eating greasy foods. The product is applied by first lining the lips, then blending with a brush. A concealer is added for a specific look. The primary USP is its staying power, explicitly stated as lasting 'all day long and through everything.' The use occasion demonstrated is eating a burger, highlighting the product's resistance to common makeup challenges. The ad addresses the purchase barrier of lip liners that easily run or move, promising a product that stays in place. The ad is telling the viewer that this lip liner is worth buying because it provides reliable, long-lasting color and definition, allowing the wearer to maintain a polished look throughout the day without constant reapplication. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the presenter's makeup. The editing style consists of quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high-end, with clear lighting and sharp focus on the presenter and the products. There are no recurring visual motifs. The ad's pacing is consistent, with cuts timed to the music beats and voiceover lines to create audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter introduces the product and claims that her lip liner can last through anything. - 00:02–00:04 00:02–00:04 A close up of the presenter is shown eating a burger. This is to demonstrate the point that the product can last through anything. - 00:05–00:12 00:05-00:12 The presenter states that she is grabbing the lip liner stain and starts to line her lips. - 00:12–00:17 00:12–00:17 The presenter notes that she will show how her lips last through a burger. - 00:17–00:23 00:17-00:23 The presenter then says she is going to blend her lips, and touches her face to the camera. - 00:24–00:32 00:24–00:32 The presenter takes a foundation brush and applies it to her lips. - 00:32–00:46 00:32–00:46 The presenter then states that she just loves a concealer lip, and applies the concealer to her lips. She gives a shout out to an amazing local business, Clay, and shows the paratha burger that she is about to bite into. - 00:46–00:53 00:46-00:53 The presenter takes a bite out of the burger, and states that it is very good. - 00:53–01:14 00:53-01:14 The presenter wipes her lips off, reapplies her concealer lip, and states that she ate the burger and only had to apply lip gloss. She loves that the lip liner stains last all day long.

# Ad summary This ad features a woman demonstrating how to use Huda Beauty Easy Bake setting powder. She applies the powder to her face with a makeup sponge, focusing on the under-eye area, and praises the product for its airbrushed look and long-lasting wear. # Brand positioning Huda Beauty is presented as a high-quality makeup brand that offers a wide range of shades to suit diverse skin tones. The brand aims to occupy a space in the consumer's mind as a provider of professional-grade makeup that is accessible and easy to use. The brand aligns with values of confidence and beauty, promoting a lifestyle where makeup enhances natural features. Huda Beauty pushes against the norm of limited shade ranges, offering ten shades of setting powder to ensure customers can find their perfect match. The brand positioning is both functional, emphasizing the product's performance, and emotional, promoting confidence in finding the right shade. # Product The featured product is Huda Beauty Easy Bake setting powder, designed to set makeup and provide an airbrushed finish. It is for anyone who wants their makeup to last all day. The product comes in ten shades, ensuring a match for various skin tones. The USP is its ability to create an airbrushed look and its long-lasting wear. The ad shows the product being applied all over the face, with extra focus on the under-eye area. The ad addresses the purchase barrier of finding the right shade by offering a wide range of options. The ad tells the viewer that this product is worth trying because it provides a flawless, long-lasting finish. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting the intended tone of expertise and quality. The pacing is consistent throughout the ad. The cuts and text are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action GET YOUR EASY BAKE NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The woman introduces the Huda Beauty Easy Bake setting powder and asks if it can bake or break your glam. - 00:02–00:08 She highlights that the product comes in ten shades, ensuring that everyone can find their perfect match. This is conveyed from the brand's perspective, emphasizing inclusivity and confidence in finding the right shade. - 00:08–00:16 The woman demonstrates how to apply the setting powder all over the face, with extra focus on the under-eye area. This is from the brand's perspective, showing the product in action and highlighting its versatility. - 00:16–00:20 She praises the product for its airbrushed look and long-lasting wear, encouraging viewers to get their Easy Bake now. This is from the brand's perspective, emphasizing the product's benefits and urging viewers to purchase.

# Ad summary This ad demonstrates Huda Beauty's three-step under-eye routine consisting of corrector, concealer, and baking powder, promising a solution for those with "no sleep". # Brand positioning Huda Beauty is presented as a high-end cosmetics brand specializing in high-performance makeup that delivers striking transformations. The brand aligns with a glamorous, polished lifestyle and promotes confidence through makeup. The ad positions Huda Beauty against the market of tired-looking, sleepless eyes. The brand stands out by offering a solution that delivers a rejuvenated look with minimal effort. # Product The Huda Beauty under-eye routine includes three distinct products: a color corrector, concealer, and baking powder. The color corrector comes in a small, blush-colored bottle with a doe foot applicator and is designed to neutralize dark circles. The concealer also comes in a bottle with a doe foot applicator to brighten and smooth the under-eye area. The baking powder, part of the Easy Bake line, is a loose powder used to set the concealer and prevent creasing, providing a long-lasting, flawless finish. This product is designed for individuals seeking to conceal dark circles and achieve a bright, refreshed appearance, even when lacking sleep. # Visual style The ad has a polished UGC style. The editing consists of quick cuts that match the creator's pace. The production quality is high, with clean lighting and clear visuals, giving it a commercial feel. The pacing is quick, around 30 cuts per minute, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator addresses the audience and claims that "no sleep" is "no problem". - 00:01–00:02 In response to the initial claim, an audio clip of a man exclaims, "This is insane!" - 00:02–00:04 The creator states that she will demonstrate "the three things that you need". - 00:04–00:05 The creator applies color corrector under her eye. - 00:06–00:07 The creator applies concealer under her eye. - 00:07–00:10 The creator applies baking powder under her eye using a sponge. - 00:10–00:11 The creator points to her under eye area and repeats the audio clip: "This is insane". - 00:11–00:14 A graphic displays the brand name and three products in the routine: color corrector, concealer, and baking powder.

# Ad summary Huda Beauty promotes its products by showing how to use corrector and baking powder to brighten and snatch the under eyes. # Brand positioning Huda Beauty is presented as a high-end makeup brand. The ad demonstrates a specific makeup technique – the "corrector sandwich" – with the brand's products. This positions Huda Beauty as a source of expertise and innovation in makeup application, suggesting consumers should care because the brand offers unique solutions to achieve a flawless, on-trend look. # Product The ad features a collection of Huda Beauty face makeup products. First, a corrector is applied with a brush. The ad highlights a shade named "Sugar Biscuit" and applies this with a brush, followed by applying a hint of corrector on top and blending with a brush. Then, using a pink powder puff, the creator uses "Cherry Pie" baking powder from Huda Beauty and bakes the under eye area. These products are advertised for their ability to brighten and snatch the under-eye area, providing a warm, flawless finish. # Visual style The ad has a polished, commercial aesthetic. The lighting is bright, and the focus is sharp, with smooth transitions. It has a UGC feel due to the selfie style which supports the creator's tone and resonates with the target audience. The pace is steady, with cuts timed to music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make sure you grab these. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by showing off a fully made-up face and describing how beautiful the makeup looks, setting the stage for the product demonstration. - 00:03–00:05 00:03–00:05 The ad cuts to the application of Huda Beauty corrector under the eye with the on-screen text overlay: "HUDA HACK CORRECTOR SANDWICH", immediately highlighting a key product and technique. - 00:06–00:08 00:06–00:08 The creator picks up another product called "Sugar Biscuit" to add to the undereye, providing a more detailed look at each step in the process. - 00:08–00:11 00:08–00:11 The next step is shown as the "corrector on top" of the undereye, continuing to showcase the multi-step application process from the brand's perspective. - 00:12–00:15 00:12–00:15 Next, the creator provides a mid-application check-in with the viewing audience to note how the corrector sandwich gives "this little bit of warmth", ensuring the consumer understands how the product works from their perspective. - 00:15–00:18 00:15–00:18 The application continues with a Huda Beauty baking powder from the brand's perspective. - 00:18–00:22 00:18–00:22 Finally, the end result is revealed of bright and snatched undereyes. The creator ends with a CTA to grab the product.

# Ad summary An image ad promoting Huda Beauty's Easy Bake Intense Eau de Parfum. The ad features a pair of gloved hands holding the perfume bottle against a pink background, emphasizing the product's luxurious presentation. # Brand positioning Huda Beauty positions itself as a luxury beauty brand, known for its high-quality, innovative, and trend-setting products. The brand aligns with a lifestyle of glamour and self-expression. This ad reinforces the brand's association with high-end beauty and luxury, emphasizing sophistication and indulgence. The brand seems to ignore the category norms that encourage affordability, accessibility and realistic beauty standards, opting for aspirational and exclusive presentation. # Product The featured product is Huda Beauty's Easy Bake Intense Eau de Parfum. The fragrance is presented as a luxurious addition to the brand's Easy Bake line. The advertisement focuses on the Eau de Parfum aspect, implying it's a new and intense version of the original Easy Bake scent. The product is visually highlighted as a sophisticated, high-end fragrance, appealing to users who want to make a statement with their scent. # Visual style The ad has a highly polished, studio-shot quality, with controlled lighting and a clean background. The visual motif is centered around a luxurious presentation, emphasized by the diamond rings and satin gloves. The image treatment includes background removal and color grading to maintain a consistent pink theme. The typography is integrated cleanly, with a focus on legibility and modern aesthetics. The style mimics high-end beauty ads and is designed to have strong stop power in the feed. # Hooks Headline: EASY BAKE intense # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a direct, elevated product shot designed to showcase the new perfume. This serves as the opening statement, highlighting luxury cues via the presentation and design.

# Ad summary This ad promotes One/Size setting powder. The ad features a woman applying the setting powder and demonstrating how to use it. # Brand positioning One/Size is presented as a brand focused on providing products that deliver flawless makeup finishes. The brand is positioned as a go-to choice for achieving high-quality makeup results, suggesting a blend of professional-grade effectiveness and accessibility for everyday users. # Product The One/Size setting powder is a makeup product designed to provide a flawless finish. In the ad, the powder is applied using a pink sponge, and the demonstrator states that it is her "go-to." The container is a black square with the words One/Size written on the top and sides. # Visual style The ad has a polished aesthetic. It features static shots. The production quality is high-end. The pacing is slow. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a woman pointing to either side of her face, which has shiny makeup. - 00:02–00:04 The woman holds the One/Size setting powder container and blows air on the pink powder puff inside the container. This is to demonstrate that the product is a powder. - 00:04–00:07 The woman applies the setting powder to one side of her face. - 00:07–00:09 The woman points to either side of her face, which now has matte makeup. - 00:09–00:13 The woman applies the setting powder to the other side of her face. - 00:13–00:15 The woman stares directly at the camera, presumably demonstrating the completed look.

# Ad summary This ad features a makeup tutorial of the Huda Beauty under eye products. It features an overlay listing the three steps in the application: correct, conceal, and bake. # Brand positioning Huda Beauty aims to occupy the space of a high-end cosmetics brand offering high-quality makeup products. The brand's use of a professional makeup artist in the ad implies expertise and quality. The packaging, which is prominently displayed, is sleek and modern, further reinforcing the brand's premium positioning. Huda Beauty positions itself as a go-to brand for achieving a flawless, professionally-done makeup look. # Product The ad features a set of Huda Beauty under-eye products designed to correct, conceal, and bake for a flawless finish. First, the 'Correct' product is a pale pink liquid used to correct discoloration under the eyes. Second, the 'Conceal' product is a light beige concealer applied to brighten the under-eye area. Finally, the 'Bake' product is a pressed powder used to set the concealer, creating a smooth, long-lasting finish. The products are presented as an easy-to-use, three-step system for achieving a professional makeup look. # Visual style The ad has a polished, high-end commercial aesthetic. It features close-up shots and smooth transitions. The editing rhythm is consistent with a medium pace, around 25 cuts per minute. The audio-visual sync is timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the creator showing her face and pointing to her under eye. - 00:01–00:02 A split screen comes up, emphasizing the difference between the area she will show the process on and the already finished side. - 00:02–00:03 She lists the three steps she will show. - 00:03–00:08 The creator begins the makeup tutorial with the first product. - 00:08–00:13 The creator begins the makeup tutorial with the second product. - 00:14–00:19 The creator begins the makeup tutorial with the third product. - 00:20–00:21 She shows off the finished look. - 00:22–00:24 The ad concludes with all three products lined up on a white background with the brand name.

# Ad summary A woman creates a makeup video in which she puts Huda Beauty lip stains to the test. She applies three different shades of lip stain, as well as a Huda Beauty lip oil, and tests to see if it is transfer-proof by applying the lips to a mirror. Next, she eats a burger to test if the lip stain can stay on even while eating a greasy meal. She states that Huda Beauty literally ate with this. # Brand positioning Huda Beauty is presented as a high-end beauty brand offering innovative lip products that meet the demands of modern consumers. The brand positions itself as a solution for long-lasting, transfer-proof lip color through its lip stains and lip oil. The brand clearly prioritizes lip products that are both trendy and functional, promising that their products can withstand real-world challenges. The brand stands apart by offering products that deliver both bold color and reliable performance, allowing customers to maintain a flawless look. # Product The featured product is Huda Beauty lip stains and Faux Filler Jelly Oil. Huda Beauty lip stains are described as transfer-proof, providing long-lasting color. Three different shades of lip stain are used; Warm Brown, Toasty Brown, and Rosewood. These lip stains are designed for everyday wear, especially for those who don't want to have to reapply their lipstick. The Faux Filler Jelly Oil is a lip oil that provides a glossy finish. According to the creator, it maintains the stain's transfer-proof qualities. The lip oil is clear and adds a shiny, plumping effect. # Visual style The ad has a polished aesthetic with a beauty creator in her home studio. The editing style includes quick cuts and transitions that are timed with audio. The production quality is high and feels like a hybrid between UGC and a polished commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by questioning if the Huda Beauty lip stains are grease-proof. - 00:00–00:02 She claims that Huda Beauty lip stains are transfer-proof but that she will be the judge of that. - 00:02–00:07 The creator puts on Huda Beauty lip stains in various shades, including Warm Brown, Toasty Brown, and Rosewood. - 00:07–00:11 Next, she applies the Huda Beauty Faux Filler Jelly Oil and asks if it will still be transfer-proof. - 00:11–00:13 The creator applies her lips to a mirror to see if it is transfer-proof. She notes that it is completely transfer-proof. - 00:13–00:16 The creator then performs the 'burger test'. She eats a bite of a burger. - 00:16–00:19 She states that there is no transfer in sight and that she fears that Huda Beauty literally ate with the lip stain.