How Hourglass Cosmetics Advertises on Meta

# Ad summary This ad features Hourglass Veil Hydrating Skin Tint. The ad uses a testimonial to highlight the product's quality and position it as the best skin tint available. # Brand positioning Hourglass is presented as a luxury beauty brand, focusing on high-quality skin products. The brand emphasizes sophistication and efficacy, positioning itself as a top-tier choice for consumers seeking premium skin tints. The brand aligns with a lifestyle of elegance and self-care, suggesting that its products are worth the investment for achieving a flawless complexion. Hourglass likely pushes against the norm of more accessible or mass-market brands, focusing on a more exclusive and high-end market segment. The brand positioning is both functional (hydration) and emotional (achieving a flawless look). # Product The featured product is Hourglass Veil Hydrating Skin Tint, a hydrating skin tint designed to provide moisture and coverage. The product is packaged in a white tube with a gold cap. The product is for individuals seeking a high-quality skin tint that offers hydration and a flawless finish. The ad highlights the product's hydrating properties and positions it as the best skin tint available, suggesting it addresses the purchase barrier of finding a reliable and effective skin tint. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product and its packaging. The image treatment includes soft lighting and subtle color grading to enhance the product's appearance. The typography is integrated in a clean and legible manner. The style contrasts with lo-fi or disruptive aesthetics, aiming for a high-design, sophisticated look that enhances scannability and stop power in the feed. # Hooks Headline: "THE BEST SKIN TINT I'VE EVER TRIED" # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a customer testimonial stating, "THE BEST SKIN TINT I'VE EVER TRIED", which aims to immediately capture the viewer's attention and establish the product's high quality from a customer's perspective. This is intended to build trust and credibility by showcasing a positive user experience. - The ad then showcases the Hourglass Veil Hydrating Skin Tint product, emphasizing its packaging and branding. This is intended to reinforce brand recognition and visually present the product as a premium offering from the brand's perspective.

# Ad summary An ad showcasing Hourglass products available in Australia. # Brand positioning Hourglass is presented as a luxury cosmetics brand offering high-end makeup and skincare products. The brand emphasizes a sophisticated, minimalist aesthetic through its packaging and product presentation. It aims to occupy a space in the consumer's mind as a premium brand that combines beauty and skincare, offering products that enhance natural radiance while also providing functional benefits. The brand promotes a lifestyle of understated elegance and self-care, targeting consumers who appreciate high-quality, effective, and beautifully packaged products. # Product The ad features three Hourglass products. On the left is the Illusion Luminous Glow Foundation, a foundation that offers sun protection with broad spectrum SPF 30. In the center is an unidentified Hourglass product inside a rectangular tube with a wand applicator. On the right is the Veil Hydrating Skin Tint (Fond De Teint Hydratant), a tinted moisturizer designed to hydrate the skin. Each product is packaged in sleek, minimalist containers with gold accents, emphasizing the brand's luxury positioning. The products are designed to enhance natural radiance and provide skincare benefits, appealing to consumers looking for high-quality and effective makeup solutions. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with a studio-shot feel. The image treatment includes soft lighting and a neutral color palette, which enhances the luxury aesthetic. The typography is simple and elegant, complementing the brand's sophisticated image. The visual style aims to create a sense of understated elegance and high quality, appealing to consumers who value refined aesthetics and premium products. The layout is balanced, with the products arranged symmetrically on the stone platform. # Hooks Headline: NOW AVAILABLE IN AUSTRALIA # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of three Hourglass products, emphasizing their elegant packaging and design. The intention is to immediately capture the viewer's attention with the brand's luxury aesthetic, from the brand's perspective. - The ad highlights that the products are now available in Australia. The intention is to inform potential customers in Australia that they can now purchase these products, from the brand's perspective. - The ad concludes with the Hourglass brand name, reinforcing brand recognition and recall. The intention is to leave a lasting impression of the brand, from the brand's perspective.

# Ad summary This ad features a woman in a train car applying Hourglass lip product and speaking to someone via voice memo on her phone. # Brand positioning Hourglass is presented as a luxury beauty brand that enhances natural beauty through thoughtfully designed and innovative products. The brand emphasizes effortless elegance and simplicity, focusing on highlighting inherent features rather than masking them. This positioning aligns with a sophisticated and understated aesthetic, catering to individuals who value quality and refinement in their beauty routines. The brand focuses on emotional outcomes, like feeling confident and put together with minimal effort. # Product The featured product is Hourglass lip product, shown being applied for subtle glam. The product is in a gold-toned tube. The specific product details and features are not explicitly stated, but the ad showcases its ability to enhance one's natural lip color and add a touch of sophistication. The focus is on the ease of application and the product's role in completing an elegant and effortless look. The ad subtly addresses the potential barrier of overdone or complicated makeup routines, positioning the product as a simple solution for achieving polished results. # Visual style The ad has a warm, vintage aesthetic with a polished, high-end feel. The editing is smooth with slow transitions, creating a relaxed and intimate atmosphere. The production quality is high, with a focus on natural lighting and soft textures. The pacing is slow, around 30 cuts per minute, which allows the viewer to soak in the visuals and the overall tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad begins with a montage of the woman sitting in a vintage train, looking contemplative, interspersed with close-ups of her face and her applying lip product. - 00:08–00:15 The woman is now shown speaking into her phone, sending a voice note, describing her feelings. - 00:15–00:16 The brand name “HOURGLASS” appears on a black screen to close out the ad.

# Ad summary This ad promotes Hourglass lip products by embedding them in a lifestyle story. A woman is telling someone a story about a man and woman who met on a train. They spent the entire night together talking and laughing, and when the sun came up they wondered how they would say goodbye. The Hourglass lip product is applied throughout the story. # Brand positioning Hourglass is positioned as a luxury beauty brand that promotes a lifestyle of spontaneity, connection, and embracing chance encounters. The brand eschews functional claims, instead aligning with an emotional narrative of shared experiences and effortless beauty. The ad does not directly address competitors, but its focus on travel and serendipitous moments suggests a desire to be seen as a brand that is part of a sophisticated and adventurous lifestyle. # Product The featured product is an Hourglass lipstick or lipgloss. The ad focuses on its role in enhancing moments of connection and discovery. The product is shown to be applied as part of a pre-event beauty routine. The sleek, high-end packaging and focus on subtle enhancement implies a user base looking for understated luxury. The ad addresses the purchase barrier of whether the product is worth the investment by associating it with an emotional experience. # Visual style The ad has a polished commercial aesthetic with warm lighting and smooth transitions. The production quality feels elevated, which aligns with the luxury positioning of the Hourglass brand. The pacing is moderate. The visuals are not timed to any audio cues. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:18 00:00–00:18 The woman begins telling a story. She says that an American guy named Jesse meets a girl from Paris called Celine on a train to Vienna, and they immediately click. - 00:18–00:27 00:18–00:27 The woman applies lip product as she continues the story. Jesse suggests that Celine get off the train with him, and she does. They walk around Vienna all night, talking and laughing. - 00:27–00:37 00:27–00:37 The woman leans on her hand and looks off-camera as she continues the story. She says they were learning each other in bits and pieces, like when you don't know a song but you're already singing all the words. - 00:37–00:43 00:37–00:43 The woman smiles as she finishes the story. She says that when the sun came up, they wondered how they were supposed to say goodbye.

# Ad summary This ad showcases Hourglass's Unreal Liquid Highlighter. The ad opens with close-ups of two different models, highlighting their highlighted cheekbones, before showing product application. Several bottles of the product are shown, each with a different color. # Brand positioning Hourglass is presented as a modern and high-end cosmetic brand. The brand aims to occupy the space of luxury beauty with an emphasis on quality and contemporary appeal. The sleek design of the product packaging and the close-up shots of models with flawless makeup convey sophistication and attention to detail. The brand aligns with values of modern beauty standards, promoting enhancement through highlighting. It positions itself to stand out with a refined image. The brand positioning is emotional, focusing on enhancing natural beauty with luxury. # Product Hourglass Unreal Liquid Highlighter is a liquid illuminator designed to give skin a highlighted glow. It is shown being applied to the cheekbones using a fan brush. The product comes in a glass bottle with a metallic gold lid and base. The label reads “UNREAL LIQUID HIGHLIGHTER” and “ILLUMINATEUR LIQUIDE.” The highlighter is shown in three different shades: a light, pearlescent shade, a pink shade, and a golden peach shade. The product aims to help users achieve a radiant, luminous complexion. Its liquid format allows for easy blending and a customizable level of intensity, addressing the need for a versatile highlighter that can be tailored to different skin tones and makeup looks. # Visual style The ad has a polished and high-end aesthetic, with smooth transitions and studio lighting. It aims for a luxurious feel, evident in the close-up shots of models with flawless makeup and the detailed display of the product. The editing style includes smooth transitions, clean cuts, and static shots, and supports the brand's sophisticated tone. The overall pacing is moderate and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a model's face, drawing attention to her cheekbones and overall complexion. - 00:02–00:03 The scene transitions to another model, highlighting the product's effectiveness on diverse skin tones. - 00:03–00:04 The product itself is presented next, showcasing the packaging and design. - 00:04–00:05 The bottle is turned upside down, showing the product coming out, signaling its smooth texture. - 00:05–00:06 The product is applied to a person's arm with a makeup brush to demonstrate the texture and payoff. - 00:06–00:08 The product is shown being applied to the model's face with a makeup brush, highlighting how it integrates into a makeup routine. - 00:08–00:09 The product is shown being applied to another model's face, emphasizing its applicability across different skin tones. - 00:09–00:11 The ad showcases the different shades of the product, giving a view of each product. - 00:11–00:12 A closer look at the skin of the model with the highlighter applied, so the viewer can see how it makes the skin look. - 00:12–00:13 The two models pose closely together, showing off their highlighted skin. - 00:13–00:14 A macro shot displays the shimmer and tone of the highlighter. - 00:15–00:16 The two models pose together, highlighting their radiant makeup. - 00:16–00:22 The ad closes with a shot of the product and the brand logo.

# Ad summary This ad for Hourglass features a photo of a woman at a table, using elegant, high-end imagery to promote its brand. # Brand positioning Hourglass is presented as a high-end beauty brand that caters to a sophisticated audience. The ad aligns with a luxury lifestyle through its imagery of the model sitting at a table with wine glasses and its clean, refined visual style. The brand emphasizes its name by displaying it prominently in white text over the image. Hourglass seeks to occupy the space of simple elegance in the consumer's mind. # Product The ad showcases the Hourglass brand itself, without explicitly featuring any individual product. The image suggests that Hourglass is a brand that represents luxury and sophistication. This is implied through the elegant setting and the model's refined appearance. The ad aims to communicate that Hourglass products are for those who appreciate high-quality beauty and a luxurious lifestyle. # Visual style The ad has a polished, editorial aesthetic with warm, diffused lighting that creates an intimate and sophisticated mood. The focus is on simple elegance, communicated through the model's natural makeup and the minimalist setting. The typography is clean and modern. The image uses shallow focus to keep the viewer's attention on the model's face and the brand name, and the overall image treatment is soft and inviting. # Hooks Headline: HOURGLASS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a medium shot of a woman at a table with stemware, creating a luxurious, intimate setting. The intention is to associate the brand with high-end lifestyle. The audience is experiencing it from an external, observational perspective. - The Hourglass brand name is displayed prominently across the center of the image in a clean sans-serif font. The intention is to create brand recognition. The audience is experiencing it from the brand's perspective.

# Ad summary An up-close image focuses on a woman applying Hourglass Phantom Volumizing Glossy Balm. The shot is set at an angle and the brand name is overlaid. # Brand positioning Hourglass is presented as a luxury makeup brand, offering a concise range of high-quality products. The brand is positioned in the luxury market, aligning with a sophisticated lifestyle and aesthetic. Hourglass emphasizes the importance of combining luxury and function and the brand is clearly focused on developing products that deliver on their claims. The brand aims to appeal to consumers who prioritize both performance and elegance in their makeup choices. # Product The featured product is Hourglass Phantom Volumizing Glossy Balm, which appears to be a hybrid between a lip balm and a lip gloss. It is for consumers looking for a product that delivers both hydration and a glossy finish. The product comes in a slim gold tube with black accents, which enhance the product's luxury appeal. The ad highlights the product's dual function of providing both volume and shine, suggesting the product is worth buying for its versatility and performance. # Visual style The ad features a highly polished, studio-shot image that exudes sophistication. The lighting is soft and warm, enhancing the luxurious feel of the product. The image is closely cropped on the woman's face to emphasize the model using the product, creating an intimate and engaging visual. The typography is clean and minimal, integrating seamlessly with the overall design. The visual style is designed to be eye-catching and refined. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image opens with a woman holding a gold tube of Hourglass Phantom Volumizing Glossy Balm, with the top retracted to reveal the lip balm. The intent here is to immediately feature the product and how it looks in its packaging. This is shown from the customer's perspective as if about to use the product. - The image shifts focus to the woman using the product on her lips. The intent here is to demonstrate the product and how it is intended to be used. This is shown from the customer's perspective. - Finally, the brand name, HOURGLASS, appears across the bottom of the image. The intent is to reinforce brand recognition. This is shown from the brand's perspective.

# Ad summary This image ad by Hourglass features a woman sitting at a table with the Hourglass logo displayed at the bottom. # Brand positioning Hourglass is presented as a luxury beauty brand that focuses on the fusion of science, beauty, and luxury. Hourglass positions itself in the high-end market, emphasizing sophistication and elegance. The brand aligns with values of luxury, artistry, and self-confidence, and promotes a lifestyle of understated beauty and refined taste, targeting consumers who seek high-quality, innovative beauty solutions. # Product The ad highlights Hourglass as a brand without specifying any particular product. The focus is on the overall brand image and aesthetic, which conveys luxury and sophistication. The ad works to create a strong impression of the Hourglass brand to associate the label with a sense of elevated beauty and exclusivity. No specific features, ingredients, or use occasions are mentioned, but the ad implies that Hourglass products are for individuals who appreciate luxury and are seeking to enhance their beauty with high-end makeup. # Visual style The ad utilizes a soft, elegant visual style with a focus on luxury and sophistication. The production quality is high, resembling a studio shot with careful attention to lighting and composition. The image treatment involves a warm color grading that enhances the model's skin tone and creates an intimate atmosphere. The typography is integrated subtly, with a clean sans-serif font that reinforces the brand's modern yet timeless appeal. This aesthetic approach aims to create a high-end feel that aligns with the brand's positioning in the luxury beauty market. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a high angle shot of a woman at a table. The intent is to establish a mood of quiet luxury and sophistication. The audience experiences it from the perspective of someone observing a moment of understated elegance. - The logo of Hourglass is displayed on the screen at the bottom, to immediately associate the visual with the brand and reinforce brand recognition. The audience is presented with this from the brand's perspective.

# Ad summary This ad showcases Hourglass' Unreal Liquid Highlighter. The ad features diverse models applying the product to their face using a highlighter brush. The ad presents the product as having a 12-hour wear that melts effortlessly into the skin to hydrate, lift, and firm. # Brand positioning Hourglass is presented as a luxury cosmetics brand specializing in high-performance makeup that combines skincare benefits with sophisticated aesthetic appeal. The brand is positioned as a purveyor of innovative beauty solutions, promising effortless application and long-lasting results. Hourglass offers high-end makeup, as demonstrated by the sleek packaging and close-up shots of smooth, glowing skin. The brand is geared toward those seeking premium products that deliver both immediate radiance and skin-enhancing properties. # Product The product featured is the Hourglass Unreal Liquid Highlighter. It is a liquid formula designed to provide a radiant glow to the skin. The ad highlights that the highlighter offers 12-hour wear and melts effortlessly into the skin, promising a long-lasting and seamless application. The product is showcased in multiple shades, including Dream, Mythic, and Evoke, to suit various skin tones and preferences. The highlighter hydrates, lifts, and firms the skin, providing skincare benefits alongside its cosmetic effect. The ad demonstrates the product being applied with the No. 16 Highlighter Brush, suggesting it is best used with a specific tool for optimal results. It encourages viewers to shake, press, and blend the product for easy application. # Visual style The ad features a polished and high-end aesthetic, typical of luxury cosmetics brands. The editing style includes quick cuts to showcase product application and results, with smooth transitions between scenes. The production quality is high, with professional lighting and clear focus on the product and models. There are recurring visual motifs, such as close-ups of radiant skin and product textures. The pacing is moderate, with cuts timed to the music. The audio-visual sync is well-coordinated, emphasizing the product's benefits and application process. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Hourglass brand name is displayed with a model's face in the background to introduce the brand. - 00:01–00:03 00:01–00:03 Three bottles of Unreal Liquid Highlighter are shown in different shades to showcase the range of options. This sets up the product being highlighted. - 00:03–00:04 00:03–00:04 The No. 16 Highlighter Brush is displayed against a plain backdrop. This introduces the tool recommended for use with the highlighter. - 00:04–00:07 00:04–00:07 The phrase "Shake. Press. Blend." is overlaid as a product demonstration begins. The steps for product application are presented. - 00:07–00:08 00:07–00:08 A close-up of the product is shown to highlight the texture and shimmer. This demonstrates the product’s visual properties. - 00:08–00:12 00:08–00:12 Close ups of diverse models using the No. 16 brush and the unreal liquid highlighter are displayed. This highlights the product is for diverse skin tones. - 00:12–00:15 00:12–00:15 The product benefits are displayed to show that it hydrates, lifts and firms. This further demonstrates the product's visual properties.

# Ad summary An ad featuring a woman holding an Hourglass foundation stick. The background is staged to look like a social gathering. # Brand positioning Hourglass is presented as a luxury cosmetics brand, focusing on creating high-end, sophisticated beauty products for a polished look. The brand aligns with a lifestyle of elegance and social engagement, promoting a high-end image through its clean visuals and sleek product presentation. The Hourglass brand seems to focus on the idea of effortless beauty. # Product The featured product is a stick foundation, packaged in a sleek, cylindrical container with a gold and off-white color scheme. It's designed for easy application, providing a convenient way to achieve a flawless base. The product is held by an influencer in a social setting, implying it's perfect for on-the-go touch-ups and maintaining a polished look while out and about. The product is presented as a must-have for anyone looking to maintain a sophisticated appearance effortlessly. # Visual style The ad has a polished and sophisticated visual style, reminiscent of a high-end magazine spread. The lighting is low and moody, which contributes to the high-end feel. The image is well-composed with a clear focus on the product and the model, while the background suggests a luxurious social environment. # Hooks Headline: HOURGLASS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing a woman in a social setting holding a Hourglass stick foundation. This sets the scene and implies that the product is suitable for use in a social environment, showing the product being used to maintain a polished look while out and about. This is from the perspective of the brand.

# Ad summary This ad for Hourglass Unreal Liquid Highlighter features people at a party enjoying themselves. One woman applies the highlighter in a compact. Text on screen indicates the product is Unreal Liquid Highlighter from Hourglass. # Brand positioning Hourglass is presented as a luxury cosmetics brand. The ad's setting at a high-end party and its focus on upscale fashion and a generally elevated aesthetic position Hourglass as a premium brand associated with glamour, sophistication, and special occasions. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a polished and radiant look, aligning with a lifestyle of elegance and exclusivity. The brand messaging is emotional, focusing on achieving an elevated and glamorous look. # Product The ad features the Hourglass Unreal Liquid Highlighter. It is shown being applied from a compact, suggesting it is a portable product for on-the-go touch-ups. The product is for individuals who desire a radiant and highlighted look, and who are interested in luxury cosmetics. The highlighter comes in a compact for simple application. # Visual style The ad has a high-end, polished aesthetic, reminiscent of a luxury brand commercial. Quick cuts and dynamic camera movements add energy. The editing rhythm is fast-paced, syncing with the upbeat music. The production quality is very polished, befitting the luxury aesthetic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with upbeat music and people dancing. - 00:06–00:09 The scene shifts to a woman applying the Hourglass Unreal Liquid Highlighter from a compact, emphasizing ease of use. - 00:09–00:11 The ad concludes with the product name and brand name on a black screen, reinforcing brand identity.

# Ad summary This is an image ad featuring Hourglass' Unreal Liquid Highlighter. The ad focuses on the product itself, showing its design and luxurious feel. # Brand positioning Hourglass is presented as a high-end, luxury cosmetics brand, as evidenced by the product's sleek packaging, the use of professional studio lighting, and the neutral color palette. The brand's positioning focuses on achieving a flawless, glowing complexion, suggesting an alignment with elegance and sophistication. By presenting its products in a refined and polished manner, Hourglass pushes against the trend of more accessible, mass-market beauty brands. The focus on 'Unreal Liquid Highlighter' implies a commitment to innovation and delivering a high-performance product that enhances natural beauty. # Product The product is the Unreal Liquid Highlighter by Hourglass, a liquid luminizer designed to impart a radiant glow to the skin. The highlighter comes in a tall, cylindrical bottle with a gold cap and base, and a clear middle section, which showcases the product's light beige shade. The packaging emphasizes the luxury feel, further supported by the gold lettering. The function of the product is underscored by the product category callout, but the ad's language also calls out the brand name, Hourglass. The visual presentation, focusing on the product's elegant design and radiant effect, aims to highlight the product's worth and luxury appeal. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on clean lines and luxurious minimalism. The visual motifs include a focus on texture and a simple, centered composition. The image treatment features subtle color grading and professional studio lighting, enhancing the product's perceived value. The typography is integrated with a clean and legible font, contributing to the brand's high-end image. The overall style is both native to and slightly elevated beyond standard platform aesthetics, enhancing stop power in the feed. # Hooks Headline: NEW UNREAL LIQUID HIGHLIGHTER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a presentation of the Hourglass Unreal Liquid Highlighter, staged against a neutral, textured background. The intent is to showcase the product's sleek design and luxurious feel. The audience experiences this from the brand's perspective, highlighting product details to establish its premium identity. - A drop of the highlighter appears to the right of the bottle. It conveys the product's intended effect, demonstrating its ability to add a subtle, pearlescent glow. The audience is meant to experience it from an external point of view.

# Ad summary Close up of Hourglass Unreal Liquid Highlighter next to a drop of the product. # Brand positioning Hourglass is presented as a prestige beauty brand focused on luxury cosmetics. The brand emphasizes high-end ingredients and performance to justify its premium pricing. The brand distinguishes itself with a focus on creating unreal illumination. # Product The featured product is Hourglass Unreal Liquid Highlighter, described as an illuminator. The product is packaged in a clear container with gold accents. The liquid highlighter is designed to give the skin an ethereal, radiant glow. The product is for those seeking a premium highlighting product to achieve an enhanced, luminous complexion. # Visual style The ad uses a high-end, polished aesthetic with a focus on lighting and texture. The color palette is muted with gold accents to convey luxury and sophistication. The image is cleanly composed to draw attention to the product. # Hooks Headline: NEW UNREAL LIQUID HIGHLIGHTER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces Hourglass' new Unreal Liquid Highlighter, positioning it as a high-end product for achieving an unreal radiant complexion. The brand aims to spark excitement and desire for its latest offering. This is from the brand's POV. - The ad showcases the product itself, as well as a small drop, implying its texture and effect. This gives the product dimension and allows it to speak for itself. This is from an objective POV.

# Ad summary This ad showcases the Phantom Blur Balm by Hourglass, highlighting its moisturizing and blurring effects. The ad features a model with a neutral expression applying the balm and showing off its blurring capabilities. The ad aims to showcase the product’s ability to nourish lips for 12 hours. # Brand positioning Hourglass is presented as a luxury beauty brand that specializes in high-performance makeup. The brand focuses on clean and sleek visuals, positioning itself as a high-end choice for consumers seeking innovative and effective beauty solutions. The brand emphasizes both functional performance (like blurring and moisturizing) and aesthetic appeal, making it suitable for those who value premium quality and a touch of luxury in their beauty routine. # Product The product featured is the Phantom Blur Balm by Hourglass, which is designed to nourish lips for 12 hours and blur lip imperfections. It is applied directly to the lips and works to create a smooth, soft, and even lip surface. The balm is suitable for anyone looking for a lip product that combines hydration with a blurring effect, providing both lip care and cosmetic benefits. The ad highlights the product's USP, emphasizing that it not only moisturizes but also blurs imperfections for a flawless look. It addresses the purchase barrier of needing both lip care and cosmetic enhancement in one product by providing a dual-action solution. # Visual style The ad has a polished and high-end aesthetic. The editing style uses static shots and smooth transitions to focus on the product. The production quality feels like a polished commercial, which supports the high-end tone. The pacing is consistent with static shots and a slow, sensual rhythm. The audio-visual sync is present, with the visual elements aligning with the voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a model with a neutral expression, showcasing her already flawless complexion and subtly enhanced lips. This immediately sets a tone of high-end beauty and perfection. - 00:02–00:04 The model opens the Hourglass Phantom Blur Balm and starts applying it to her lips. The message is that the product is user-friendly, easy to apply, and is directly from the consumer’s perspective. - 00:04–00:06 The camera focuses on the model’s lips as she applies the balm, emphasizing its smooth application and blurring effect. This is the brand’s perspective, highlighting the product’s immediate visual impact and benefit. - 00:06–00:08 The model’s now-blurred lips are showcased, reinforcing the product’s effectiveness. The perspective shifts back to the viewer, encouraging them to imagine achieving similar results. - 00:08–00:13 The camera angle emphasizes the final, flawless appearance of the lips after applying the balm. This reinforces the intended outcome: soft, blurred, and perfected lips. The tonal cue is satisfaction and a sense of achieving a desired beauty standard.

# Ad summary This ad promotes Hourglass's Unreal Liquid Highlighter, emphasizing its ability to create a radiant glow. The ad features close-up shots of diverse models showcasing the product's application and finish, highlighting its texture and multiple color options. # Brand positioning Hourglass is presented as a luxury beauty brand focused on achieving a radiant, enhanced natural look. The brand aligns with values of sophistication and modern beauty, pushing against heavy makeup trends and aiming for a refined, luminous finish. Hourglass occupies a premium space in the market, offering high-quality products for those seeking an effortlessly polished appearance. The brand's positioning is both functional, in terms of delivering effective highlighting, and emotional, appealing to the desire for a healthy, radiant glow. # Product The advertised product is the Unreal Liquid Highlighter by Hourglass, a liquid-based illuminator designed to create a radiant glow. It is shown being applied with a brush to the cheekbones. The product appears available in multiple shades to complement various skin tones. The key USP is its ability to deliver a luminous finish. The highlighter is for anyone who wants to enhance their natural radiance and achieve a polished, glowing complexion. The ad doesn't explicitly mention purchase barriers, but the focus on a natural, radiant finish suggests the product is designed to be user-friendly and avoid an overly artificial look. # Visual style The ad features a polished and luxurious aesthetic, with a focus on clean visuals and soft, diffused lighting. The editing style uses quick cuts to showcase the product and its application. The production quality is high-end commercial, which supports the brand's luxury positioning and targets an audience that appreciates sophisticated beauty products. The pacing is moderate, with cuts timed to the music, creating a seamless audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with close-up shots of diverse models. - 00:02–00:03 The scene transitions to showing the product itself in the hand of one of the models, providing a clear view of the packaging and highlighting the product's luxury aesthetic. - 00:03–00:05 It continues to demonstrate the texture of the product. - 00:05–00:09 The ad then shows a model applying the product to her face with a brush, demonstrating its use in the context of a makeup routine. - 00:09–00:11 The ad displays the product in multiple shades. - 00:11–00:13 Close-up shot showcasing the product on the model's face. - 00:13–00:16 The models are featured together. - 00:16–00:21 The ad concludes with a close-up shot of the product in a studio environment, reinforcing its luxury image.

# Ad summary This ad promotes Hourglass's Unreal Liquid Highlighter. The ad features a series of swatches of different shades on a tan skin tone. # Brand positioning Hourglass is presented as a luxury cosmetics brand focused on enhancing natural beauty through innovative and high-performance products. The brand positions itself in the premium beauty sector, emphasizing sophistication and quality. Hourglass products are designed for consumers who appreciate refined aesthetics and seek to achieve a flawless, radiant complexion without appearing artificial. The brand appears to ignore category norms around maximalist or overly trendy makeup looks, instead focusing on timeless beauty and subtle enhancements. # Product The Unreal Liquid Highlighter by Hourglass is presented as a liquid-based cosmetic product designed to impart a radiant glow to the skin. The product is available in multiple shades, including Divine, Dream, Evoke, Infinite, and Mythic. Each shade offers a slightly different tone, as showcased via a range of swatches on the back of one hand. The packaging consists of a clear cylindrical bottle with a gold cylindrical cap and base. The bottle displays the product name, 'UNREAL LIQUID HIGHLIGHTER,' along with the brand name, 'HOURGLASS.' The featured USPs include the product's ability to create a luminous and natural-looking highlight. The ad does not explicitly address any purchase barriers. # Visual style The ad has a polished, high-end aesthetic, typical of luxury cosmetic brands. The video features static shots with smooth transitions. The production quality is very high, with clean lighting and crisp focus. The pacing is slow and deliberate, emphasizing the product and its textures, around 10 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with text that introduces the new product and one of its shades, Divine. - 00:01–00:02 The shade name changes to Dream. - 00:02–00:04 The shade name changes again, this time to Evoke. - 00:04–00:05 The shade name changes to Infinite. - 00:05–00:07 Finally, the shade name is changed to Mythic. - 00:07–00:15 Different highlighter shades are swatched onto the back of a tan hand.

# Ad summary This ad showcases the Hourglass Unreal Liquid Highlighter. Throughout the ad, a woman with fair skin and blonde hair holds the product and its features are displayed on-screen. # Brand positioning Hourglass is presented as a luxury cosmetics brand, focusing on high-end makeup products that enhance natural beauty with a radiant finish. The brand positions itself as sophisticated and modern, aligning with a minimalist aesthetic and a focus on quality and performance. The brand's values center around achieving a flawless and glowing complexion, catering to consumers who seek a polished and refined look. The brand ignores trends, opting for timeless and classic beauty. # Product The Hourglass Unreal Liquid Highlighter is a makeup product designed to give the skin a radiant glow. The product comes in a cylindrical tube with a gold cap and clear body, allowing the product shade to be visible. This highlighter promises 12-hour radiant wear. It is designed to enhance the complexion, providing a smooth and luminous finish. # Visual style The ad features a polished and high-end aesthetic. The editing style consists of static shots with smooth transitions. The production quality is very high, resembling a commercial. The visual motifs include close-up shots and soft lighting. The pacing is slow and steady. The text and product actions are timed to the audio. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 00:00–00:13: The ad begins with a close-up shot of a woman holding the Hourglass Unreal Liquid Highlighter. The focus is on the product and the woman's radiant makeup. The message is to showcase the product and its radiant qualities.

# Ad summary In this ad for Hourglass Cosmetics, a woman describes the plot of the movie "Before Sunrise," intercut with close ups of her applying Hourglass lip product. # Brand positioning Hourglass is presented as a luxury cosmetics brand, and the ad implies the brand is sophisticated and high-quality. It promotes an upscale lifestyle through its use of classic movies, fancy travel, and a clean yet refined aesthetic. The brand avoids current trends, instead choosing timeless style. Overall, the brand aligns itself with a functional and emotional balance, where quality meets consumer appreciation. # Product The ad features Hourglass lip products, and shows a woman applying lipstick or lip gloss. The brand is not stated directly, but implied by the high-end packaging and application. The product appears to be hydrating and gives a glossy, natural look to the lips. The ad suggests the product enhances a woman's natural beauty, making her feel polished and put together, without being overly done. # Visual style The ad has a polished feel due to the clear images and consistent color grading. There are quick cuts timed to the beat of the music which make the ad feel fast paced. The ad evokes a sense of luxury through the setting and camera angles, and the high production quality of the video. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman on a train describes the movie "Before Sunrise." - 00:03–00:09 She says an American named Jesse meets a French girl, Celine. - 00:09–00:11 The narrator says they clicked immediately. - 00:11–00:18 The narrator states that Jesse asks Celine to get off the train with him, which she did. - 00:18–00:28 The narrator explains that they stepped off the train in Vienna and walked around all night, talking and laughing. - 00:28–00:30 The narrator continues, stating they spent the time learning about each other. - 00:30–00:37 The narrator compares this to humming along to a song you don't know. - 00:37–00:43 The narrator says that when the sun came up, they didn't know how to say goodbye. - 00:43–00:49 The woman looks pensively into the camera while the brand appears on the screen.

# Ad summary This ad showcases the Hourglass Unreal Liquid Highlighter. It highlights its features like 12-hour radiant wear and lightweight, serum-like texture, as well as its benefits such as hydrating, lifting, and firming the skin. The ad concludes with a close-up of the product and the Hourglass logo. # Brand positioning Hourglass is presented as a luxury cosmetics brand focusing on high-performance, innovative beauty products. The brand emphasizes sophistication and efficacy, positioning itself as a provider of products that not only enhance appearance but also offer skincare benefits. The ad aligns with a lifestyle of elegance and self-care, suggesting a premium, science-backed approach to beauty, ignoring the trend of overly flashy or artificial enhancements. # Product The Hourglass Unreal Liquid Highlighter is a liquid-based cosmetic product designed to provide a radiant glow to the skin for up to 12 hours. It is described as having a lightweight, serum-like texture, ensuring a comfortable wear. This highlighter also claims to hydrate, lift, and firm the skin, combining cosmetic enhancement with skincare benefits. The product is presented as a way to achieve a natural yet noticeable radiance, offering a multi-functional approach to makeup. # Visual style The ad has a polished and luxurious aesthetic with soft, diffused lighting and a neutral color palette. The editing style is smooth, with slow zooms and dissolves creating a sense of elegance. The production quality is high-end, reflecting the brand's premium positioning. The pacing is moderate, with each shot lingering just long enough to showcase the product and its effects. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a static shot of the Hourglass Unreal Liquid Highlighter bottle against a dark background. - 00:03–00:06 Text overlays appear, highlighting key features and benefits of the product. - 00:06–00:09 The ad transitions to showing the highlighter being applied to various areas of the face. The progression emphasizes the product's texture and ease of application. - 00:09–00:12 The scene shifts to showcase the radiant effect of the highlighter, illustrating its ability to provide a glowing complexion. - 00:12–00:13 The ad concludes with a shot of the product against a neutral backdrop.

# Ad summary This image ad showcases a variety of Hourglass makeup products. The image is used to announce that Hourglass is now available in New Zealand. # Brand positioning Hourglass is presented as a luxury cosmetics brand, emphasizing sophistication and innovation. The brand is positioned to appeal to consumers seeking high-end makeup products with a focus on quality and elegant packaging. The ad promotes an image of subtle luxury and refinement, suggesting Hourglass products are not just about makeup, but about enhancing natural beauty with a touch of class. The minimalist aesthetic and neutral color palette reinforce the brand's commitment to timeless elegance, setting it apart from brands that rely on bold colors or flashy trends. The brand aims to occupy the space in the consumer's mind as the premier choice for elevated makeup. The brand offers a lifestyle of understated luxury and aligns with values of quality and sophistication. # Product The ad features a range of Hourglass makeup products, including a concealer stick, a foundation, a face powder compact, a liquid blush, and a primer. Each product is packaged in sleek, minimalist containers with metallic accents, conveying a sense of luxury and sophistication. The concealer stick is designed for targeted coverage of imperfections, while the foundation provides a flawless base for makeup application. The face powder compact is intended to set makeup and reduce shine, offering a smooth, matte finish. The liquid blush is shown in a soft, natural shade, designed to add a subtle flush of color to the cheeks. The primer, packaged in a tube, prepares the skin for makeup application, creating a smooth canvas and extending wear time. The focus on multiple products highlights the brand's comprehensive approach to beauty, suggesting that customers can achieve a complete, polished look using Hourglass products. The ad encourages viewers to try Hourglass products to experience luxury and high performance. # Visual style The ad features a clean and minimalist visual style, characterized by soft lighting, neutral colors, and a focus on product presentation. The production quality is high, suggesting a studio-shot approach with careful attention to detail. The overall aesthetic conveys a sense of luxury and sophistication, aligning with the brand's positioning in the high-end cosmetics market. # Hooks Headline: NOW AVAILABLE IN NEW ZEALAND # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a simple statement that Hourglass products are now available in New Zealand, with the brand telling the audience about their expansion to new markets, creating a sense of excitement and anticipation for consumers in New Zealand. - The scene transitions to a display of Hourglass products, the brand showcasing its range of cosmetics, emphasizing the variety and availability of the products. This progression highlights the brand's commitment to providing a complete beauty solution.