How Haus Labs Advertises on Meta

# Ad summary The ad features a woman demonstrating the Haus Labs Atomic Shake Lip Lacquer. She applies the product and shows viewers two different color options. # Brand positioning Haus Labs is presented as a beauty brand that is associated with a modern, trendy look. The brand pushes against the norm through its unique product names, aligning with a lifestyle of beauty and self-expression. This brand appears to focus on emotional needs of its customer by providing fun, innovative, and aesthetically pleasing products. # Product Haus Labs' Atomic Shake Lip Lacquer is a liquid lip product that comes in clear packaging. The product must be shaken before application. The ad shows two different color options: Sheer Sienna and Maroon. The product is applied to the lips with a traditional lip applicator. # Visual style The ad has a UGC feel, but the model and product presentation are polished. The lighting is natural, and the shots are simple. The video uses quick cuts, and the actions are synced to the beat of the music. The pacing is quick. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman holds a clear glass filled with liquid up to her lips, implying she is taking a drink. She then brings the Haus Labs Atomic Shake Lip Lacquer into frame, implying that the product looks like a fun drink. - 00:02–00:14 00:02–00:14 The woman applies the Atomic Shake Lip Lacquer to her lips, showing how it looks when applied. - 00:14–00:16 00:14–00:16 The woman takes the lip product and applies it to her hand, demonstrating what it looks like swatched. - 00:16–00:23 00:16–00:23 The woman applies a different color of the lip lacquer to her hand, demonstrating a variety of options for consumers.

# Ad summary This ad features a woman applying Haus Labs lip gloss and drinking coffee. It uses portrait framing to show a close-up view of the product and the finished look. # Brand positioning Haus Labs is presented as a beauty brand that promotes self-expression and individuality through makeup. The brand aligns with a modern, confident lifestyle, ignoring the traditional makeup industry norms by prioritizing inclusivity and innovative formulations. This positioning is primarily emotional, focusing on enhancing natural beauty and empowering self-confidence rather than solely on functional performance. # Product The advertised product is a lip gloss by Haus Labs. It is shown being applied to the lips, giving them a glossy, plump appearance with a rich, deep color. The lip gloss is presented as a way to enhance one's natural lip color and add a touch of sophistication to any look. The ad demonstrates its easy application and highlights its versatility. The product is for anyone looking to add a polished finish to their look with minimal effort, and addresses potential purchase barriers by showing how it can be easily incorporated into a daily routine. It appears to be transfer-resistant, as it does not come off when the model drinks coffee. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the product and the model’s natural beauty. The editing is smooth and simple, with static shots and no jump cuts. The production quality is polished, giving it a commercial feel without appearing overly staged. The ad maintains a consistent pace with medium-length shots. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman holding a tube of lip gloss. - 00:02–00:04 She applies the lip gloss to her lips. - 00:04–00:06 The woman takes a sip of coffee to demonstrate that the lip gloss is transfer-resistant. - 00:06–00:07 The woman looks at the camera, showing off the finished look, while the brand name appears on the screen.

# Ad summary A UGC-style ad featuring a woman demonstrating the Haus Labs Atomic Shake Lip Lacquer, highlighting its high shine, transfer-proof, waterproof, and feather-proof qualities. The ad emphasizes the product's long-lasting color and lip-enhancing effects. # Brand positioning Haus Labs, founded by Lady Gaga, is presented as a modern, innovative, and high-performance beauty brand. The brand aligns with a lifestyle of self-expression and bold glamour. Haus Labs challenges traditional beauty norms by offering high-tech formulas that deliver high impact color and long-lasting wear. The brand's positioning is both functional (long-wear, transfer-proof) and emotional (confidence, bold expression). # Product The featured product is the Haus Labs Atomic Shake Lip Lacquer, a lip color designed to provide up to 8 hours of high shine. The product is designed for anyone looking for long-lasting, transfer-proof, waterproof, and feather-proof lip color. The application involves shaking the product vigorously, applying one layer, allowing it to set for about 30 seconds, and then applying another layer. The ad highlights the intense shine and the product's ability to make lips look fuller, as well as not transferring when drinking from a glass. # Visual style The ad has a polished UGC feel, with bright lighting and a clean background. The editing style includes quick cuts to maintain a fast pace, enhancing the energy and excitement around the product. The production quality is high, giving it a commercial feel while still maintaining an authentic, user-generated perspective. The pacing is quick, with about 10 cuts per minute, and is timed to align with the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holds up two Haus Labs lip products, showing them to the camera. She mentions that the lip product replaced everything in her bag, establishing the product's importance. - 00:02–00:04 00:02–00:04 The woman holds up one of the lip products, showing it closely to the camera. She reveals the product is from Haus Labs and is called Atomic Shake Lip Lacquer, introducing the brand and product name. - 00:05–00:07 00:05–00:07 The woman holds the product again and unscrews the top, pulling out the applicator wand. She states that you first shake it, like actually shake it, emphasizing a key preparation step. - 00:07–00:09 00:07–00:09 The woman applies the lip lacquer to her lips in one layer, demonstrating its use. She states to apply it on one layer. - 00:09–00:12 00:09–00:12 The woman holds the product again to the camera. She advises to keep your lips apart for about 30 seconds to let it set, then apply another layer, explaining the setting process. - 00:12–00:17 00:12–00:17 The woman reapplies the lip lacquer, highlighting its shine. She emphasizes that the shine is actually insane, like nothing I've ever tried, positioning the shine as a key benefit. - 00:17–00:22 00:17–00:22 The woman gestures to her lips and face, highlighting the makeup on her face. She lists features such as it gives you up to eight hours of high shine color that's completely transfer-proof, waterproof, featherproof, and actually makes your lips look fuller, summarizing key benefits. - 00:23–00:27 00:23–00:27 The woman drinks water from a glass, showing that the lip product does not transfer. She states, Don't believe me? Watch this. Nothing. Literally nothing transferred, providing a visual demonstration to support product claims.

# Ad summary This ad showcases Haus Labs Atomic Shake Lip Lacquers. A creator is showing and trying on the lip laquer and highlighting that it is glossy without making her lips dry, is waterproof, and transfer proof. # Brand positioning Haus Labs is presented as a brand that knows what it's doing and produces high-quality lip products. The brand is focused on lip products that offer a glossy look while avoiding dryness, setting it apart from typical matte or drying lipsticks. The brand focuses on lip color that provides a long lasting, waterproof and transfer proof look. The brand aligns with a modern, beauty-conscious lifestyle, offering reliable and trendy cosmetic solutions. # Product The Haus Labs Atomic Shake Lip Lacquers are lip colors that provide a glossy look. The product works by providing a glossy color to the lips that dries almost instantly. The product is for anyone who wants a long lasting lip color and look. Key features include a perfect color, glossy look, application, it's waterproof, and transfer-proof. The color is for all day long wear. A purchase barrier addressed is that the product gives a glossy look without making the lips look dry. # Visual style The ad uses a polished commercial style with bright and natural lighting. The editing style employs quick cuts to maintain a brisk pace. The production quality is high, indicative of a professional commercial intended to appeal to beauty enthusiasts. The pacing is fast with frequent cuts that highlight different aspects of the product and the user's reactions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by saying Haus Labs knows exactly what they're doing, immediately establishing confidence in the brand. This captures attention and sets a positive tone for the rest of the review, implying expertise and quality. The audience hears directly from someone who endorses the brand. - 00:02–00:06 The creator introduces the Atomic Shake Lip Lacquers as her favorite, expressing personal enthusiasm. This builds trust and positions the product as a top choice, enhancing its appeal to potential customers. The audience is viewing the product from the POV of a customer. - 00:06–00:10 The creator announces she is trying the product in the shade "Sheer Blush", creating anticipation and curiosity about the color. This sets up a product demo, highlighting specific features and benefits, positioning the product from the perspective of a user sharing their experience and building intrigue around the outcome of the color on the user's lips. The tone is conversational and excited. - 00:10–00:15 The creator applies the lip lacquer while looking in a mirror, followed by an immediate positive reaction showing the product's effect. This creates an emotional connection through the experience of using the product, establishing the product's visual appeal and the user's satisfaction. The tone is enthusiastic and surprised. - 00:15–00:17 The creator highlights that the lip lacquer provides a glossy look without drying out the lips, reinforcing a key benefit. This alleviates a common concern, making the product more appealing to those who value hydration and comfort. The user is reassuring viewers about the benefits of the product. - 00:18–00:22 The creator exclaims "This color is everything" and mentions that it dried almost instantly, summarizing the product's appeal and quick-drying nature. This reinforces the product's desirability and efficiency, making it a practical choice for daily use. The tone is very enthusiastic and obsessed. - 00:22–00:25 The creator expresses obsession with the product and praises its application, emphasizing its ease of use and overall satisfaction. This reiterates the user-friendly aspect and likability of the product. The POV is that of a creator that highly enjoys the product. - 00:25–00:28 The creator highlights that the lip lacquer is waterproof and transfer-proof, adding value and practicality. This addresses common concerns about lip color longevity and wear, positioning the product as a reliable choice, appealing to potential customers. - 00:28–00:32 The creator concludes by expressing love for the color and the long-lasting lip look, reinforcing satisfaction and reliability. This final endorsement seals the product's appeal, encouraging viewers to consider it as a durable and worthwhile option. The POV is from a creator using and endorsing the product.

# Ad summary A woman with blonde wavy hair showcases Haus Labs' Atomic Shake Lip Lacquer in the shade Sheer Blush. She highlights its glassy look without drying the lips, its long-lasting wear, and waterproof and transfer-proof qualities. # Brand positioning Haus Labs, founded by Lady Gaga, presents itself as a high-end beauty brand focused on innovation and performance. The ad positions the brand as understanding consumer desires perfectly, evident through their superior products. The brand aligns with a modern, glamorous aesthetic, emphasizing bold colors, high-shine finishes, and long-lasting wear, likely targeting makeup enthusiasts who want quality and trendsetting products. # Product The featured product is the Atomic Shake Lip Lacquer by Haus Labs, specifically in the shade Sheer Blush. It is presented as a lip color that provides a perfectly glossy look without drying the lips. The product dries almost instantly upon application and is waterproof and transfer-proof. It is intended to give the user a color and lip look that will last all day long. The shade Sheer Blush is described by the user as her 'perfect color'. # Visual style The ad has a polished UGC feel, with the influencer using natural lighting in what appears to be her home. The editing style consists of static shots and smooth transitions. The production quality appears to be professionally done, with clear focus and soft lighting. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holds a lip lacquer, stating, 'Haus Labs knows exactly what they're doing.' This opens from the customer's perspective, showcasing the brand's expertise and setting a positive tone. - 00:02–00:06 00:02–00:06 The woman identifies the product, 'The Atomic Shake Lip Lacquers are officially my favorite, and I'm gonna need her in every color'. This continues the customer's perspective, expressing strong affinity for the product and signaling its desirability. - 00:06–00:10 00:06–00:10 She states, 'I'm trying her in the shade Sheer Blush, which I feel like is gonna be my perfect color.' This maintains the customer's point of view, highlighting the specific shade being tested and building anticipation. - 00:10–00:15 00:10–00:15 The woman applies the lip lacquer, reacting with 'Oh wow' and 'I love that it gives like a perfectly glassy look'. This continues from the customer's perspective, showcasing the application process and expressing immediate satisfaction with the product's appearance. - 00:15–00:17 00:15–00:17 She adds, 'without like making my lips look dry', addressing a potential concern and reinforcing the product's moisturizing benefit. This keeps the customer's point of view, providing reassurance. - 00:18–00:22 00:18–00:22 The woman comments, 'This color is everything. And that dried almost instantly', emphasizing the color payoff and quick-drying aspect. This comes from the customer's perspective, solidifying the product's appeal with immediate results. - 00:22–00:25 00:22–00:25 She concludes, 'I think I'm obsessed. Already right off the bat, I love the application of it'. This ends with the customer expressing strong satisfaction with the product and its usability. - 00:25–00:32 00:25–00:32 The woman highlights key features saying, 'I'm also obsessed with the fact that it's waterproof and transfer-proof. I just love knowing that I have a color and a lip look that will last me all day long.' This serves as a recap of key benefits, reinforcing the product's value proposition.

# Ad summary This ad showcases Haus Labs' new Atomic Shake Lip Lacquer. The video features a content creator who shakes the product like a cocktail, then applies it to her lips and hand, revealing the colors of the product. # Brand positioning Haus Labs, founded by Lady Gaga, aims to disrupt the beauty industry with innovative and inclusive products. The brand positions itself as bold and avant-garde, challenging traditional beauty norms and encouraging self-expression through makeup. The brand's values are centered around creativity, inclusivity, and empowerment, aligning with a lifestyle that embraces individuality and artistic experimentation. # Product The advertised product is the new Atomic Shake Lip Lacquer by Haus Labs. This lip product comes in various shades, including Sheer Sienna and Maroon. It's applied using a small applicator brush, delivering color and shine. The product is showcased on the lips and wrist, demonstrating its color payoff and texture. The unique selling point (USP) is likely its innovative 'shake' activation method, differentiating it from traditional lipsticks or glosses. # Visual style The ad has a polished commercial aesthetic with a focus on clear product display. The editing style includes quick cuts to maintain engagement. The pacing is moderately fast, with cuts timed to the music beats. The video is shot in natural light with a focus on showcasing the product's texture and color. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A content creator shows the product. - 00:02–00:04 00:02–00:04 - 00:05–00:13 The content creator applies the lip product to her lips. - 00:13–00:16 The content creator applies the product to her wrist to show off color and swatch. - 00:16–00:20 The content creator lip syncs while holding a martini glass. - 00:21–00:24 The content creator swatches lip lacquer in a dark shade on her wrist.

# Ad summary This ad showcases the Haus Labs Atomic Shake Lip Lacquer, emphasizing its high-shine, comfortable, transfer-proof formula that lasts up to 8 hours. The ad features a model applying two different shades of the lip lacquer to demonstrate the product's color payoff and longevity. # Brand positioning Haus Labs positions itself as a brand that stands out in the cosmetic industry through innovation and high performance. The brand ethos appears to be about empowering self-expression through makeup with cutting edge formulas. The brand is presented as luxurious and high-quality, with an emphasis on long-lasting wear and comfort. This suggests a focus on both functional and emotional benefits, appealing to customers who want makeup that performs well and makes them feel confident. # Product The advertised product is the Haus Labs Atomic Shake Lip Lacquer, a lip color product designed for a high-shine finish and long-lasting wear. The lip lacquer promises to last up to 8 hours and has a weightless, comfortable feel on the lips. It is formulated to be transfer-proof. The ad showcases the product in multiple shades, demonstrating the color payoff and finish. The ad conveys that this product is worth trying or buying because it offers both high performance and comfort, addressing common concerns about long-wear lip products. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product's application and results. The editing style includes quick cuts and transitions to keep the pace engaging. The production quality is high-end, supporting the brand's luxurious tone. There are multiple split screen shots and a close up of the product with water dripping on it. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of the model holding the Haus Labs Atomic Shake Lip Lacquer product, highlighting its packaging. - 00:02–00:05 The model applies the lip lacquer to her lips, showcasing the application process and color. - 00:05–00:09 The ad cuts to a close-up of the model's lips, emphasizing the high-shine finish. - 00:09–00:11 The model touches her lips to show how they look with the product applied. - 00:11–00:12 The model holds the product again, reiterating the brand and product name. - 00:12–00:13 The ad cuts to a shot of two product tubes next to each other with water on them. - 00:13–00:16 The model holds the product up. - 00:16–00:19 The model applies a red color of the product to her lips. - 00:19–00:22 The model touches her lips to show how they look with the product applied. - 00:22–00:26 The model drinks water from a glass, demonstrating that the product is transfer proof. - 00:26–00:27 The model holds the product up one last time, emphasizing the brand and product.

# Ad summary This ad for Haus Labs Atomic Shake Lip Lacquer features a woman applying the product in a variety of shades. The ad highlights the product's high-shine finish, comfortable feel, and transfer-proof formula. # Brand positioning Haus Labs is presented as a luxury beauty brand, offering innovative and high-performance makeup products that cater to consumers seeking quality and sophistication. The brand aims to occupy a space in the consumer's mind as forward-thinking and luxurious, aligning with values of self-expression and high-end aesthetics. The brand appears to follow category norms for high end beauty brands. # Product The ad features Haus Labs Atomic Shake Lip Lacquer. It is a lip product designed to deliver a high-shine finish with long-lasting wear, up to 8 hours. The formula is weightless and comfortable to wear, as well as transfer-proof. The product is available in multiple shades, as shown in the ad. # Visual style The ad has a clean, polished aesthetic with soft, natural lighting. The editing features quick cuts and static shots, enhancing the focus on the product and its application. The production quality appears high-end, resembling a professional commercial, which aligns with the brand's positioning as a luxury beauty brand. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a woman holding Haus Labs lip lacquer, introducing the product. - 00:03–00:05 The woman applies the lip lacquer, showcasing its application and color. - 00:05–00:10 Close-up shots emphasize the high-shine finish and the product's appearance on the lips, while on-screen text highlights its key benefits. - 00:11–00:16 The ad shows the lip lacquer in a different shade, while the text highlights the formula's weightless and comfortable feel. - 00:16–00:18 The woman applies the lip lacquer in the new shade. - 00:19–00:21 More shots showcase the product on the lips, with the text now highlighting the transfer-proof formula. - 00:22–00:25 The woman drinks from a glass to show that the lip laquer is transfer-proof. - 00:25–00:27 The ad concludes with a final shot of the woman holding the lip lacquer, reinforcing the product's branding.

# Ad summary This Haus Labs advertisement promotes the brand's lip products. Close up shots showcase different models applying and wearing different shades of the brand's lip gloss, highlighting the product's shine and application. # Brand positioning Haus Labs is presented as a high-end makeup brand, particularly focused on lip products. The ad showcases diverse models, suggesting inclusivity and appealing to a broad audience. The brand appears to align with values of beauty, diversity, and self-expression. Rather than conforming to category norms, Haus Labs positions itself as a modern and inclusive brand that celebrates individuality. The brand leans into emotional positioning through its emphasis on enhancing beauty and confidence through expressive makeup. # Product The ad features Haus Labs lip products, presented in a range of colors and finishes. The product is applied using an applicator wand directly to the lips, resulting in a glossy and vibrant finish. The lip products are shown in various use occasions, with models drinking from straws and glasses without smudging, suggesting the product is long-lasting. The product is portrayed as high-quality and easy to use, catering to individuals who seek an elevated makeup experience. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product's textures and colors. The editing style uses quick cuts to maintain a fast pace, and the production quality is high, with well-lit shots and professional makeup. The pacing is consistent and quick, keeping the viewer engaged. The cuts, text, and product actions are timed to the music beats, enhancing the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with diverse models holding the Haus Labs lip product and applying it to their lips. - 00:02–00:09 00:02–00:09 The models are seen fully made up and wearing the product. The viewer experiences the product being applied from the model's perspectives, highlighting their satisfaction and excitement. - 00:09–00:15 00:09–00:15 The models are shown drinking from straws and glasses to display the product's transfer resistant qualities.

# Ad summary This ad showcases Haus Labs' Atomic Shake lip product, emphasizing its innovative application process and the features of extreme shine and hold. The ad employs a modern aesthetic with clean visuals and focuses on the three-step application: shake, set, and shine. # Brand positioning Haus Labs is presented as a beauty innovator focused on providing extreme shine and long-lasting hold for its lip products. The brand is positioned as a creator of beauty solutions in just three steps. The brand aims to occupy a space in the consumer's mind as cutting edge and simplifies beauty routines, offering high-impact results with minimal effort. The brand aligns with a modern, effortless beauty aesthetic, promoting products that deliver on both look and performance. Haus Labs pushes against the norm of complex, multi-step lip routines. The brand positioning is both functional, focusing on simplicity, and emotional, highlighting the allure of irresistible lips. # Product The featured product is the Atomic Shake lip product by Haus Labs, designed for creating irresistible lips in just three steps. This innovative lip product is applied by shaking the bottle, setting the color, and then achieving a shiny finish. The product is available in multiple shades as demonstrated in the ad. The key USPs are its extreme shine and hold, which promise a long-lasting, high-impact look. The ad demonstrates the product's use in various settings, all of which highlight the user's beauty. The three-step process is presented as quick and easy, addressing the purchase barrier of time-consuming beauty routines. The ad tells the viewer that this product is worth trying because it offers a simple, effective way to achieve standout lips with lasting shine and hold. # Visual style The ad features a polished, high-end production quality, utilizing bright, clean visuals against a predominantly white background. The editing style employs quick cuts, particularly during the demonstration of the three-step application process, creating a sense of pace and dynamism. Visual motifs include close-up shots of the product and the model's lips, emphasizing shine and color payoff. The pacing is relatively quick, with an estimated 40-50 cuts per minute, maintaining consistent energy throughout the ad. Audio-visual sync is evident, with text overlays and product actions timed to coincide with voiceover lines and music beats, enhancing the ad's memorability and impact. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A hand holds a red tube of Haus Labs' Atomic Shake lipstick against a white background. - 00:01–00:05 00:01–00:05 The ad introduces Haus Labs' Atomic Shake as a lip innovation in three steps, immediately framing the product as advanced and straightforward. This part of the story is told from the brand's perspective, emphasizing product innovation and ease of use, with a confident and enthusiastic tone. - 00:05–00:07 00:05–00:07 A close-up shot of a woman's lips with the red lipstick, followed by the text 'Step one' fading in. The visual and textual cues combine to highlight simplicity. This builds on the previous introduction of the product's purpose. The perspective shifts to providing direct instructions to the viewer, creating an engaging, educational tone. - 00:07–00:08 00:07–00:08 A woman shakes her head, implying she is shaking the lip product, followed by the text overlay 'Shake'. This step is a direct action to the consumer. This builds on the previous step. The brand perspective conveys the product usage instructions through direct visual action and text. - 00:08–00:09 00:08–00:09 A woman applies the lip product to her lips. The next step, 'Step two', fades in. This step builds on the previous one. The brand's perspective continues to emphasize the ease of application. - 00:09–00:10 00:09–00:10 The woman sets her lip and moves her head, implying that she is setting the lip color on her lips, accompanied by the text overlay 'Set'. The brand's perspective uses visual and textual cues to keep with the instructions in the previous step. - 00:11–00:14 00:11–00:14 The woman does a hair flip. The final step, 'Step three', fades in. The tone of the ad then takes on more a stylistic vibe. Then, the text overlay 'Shine' appears. - 00:14–00:17 00:14–00:17 Close-up shots of lips with different shades of the lip product, highlighting their shine. Text overlays reading 'Extreme shine' and 'Extreme hold' reinforce the product's benefits. This section elaborates on the earlier claim of an innovative product. The brand is using a close-up to highlight the product's attributes. - 00:17–00:19 00:17–00:19 The woman is presented, then the text overlay 'For lips that have never been more irresistible' appears. - 00:19–00:20 00:19–00:20 A text overlay that reads 'HAUS LABS AVAILABLE AT SEPHORA' appears to conclude the ad.

# Ad summary A woman promotes Haus Labs Atomic Shake Lip Lacquer by showcasing the lip product, how to apply the product, and how it does not transfer. She also states the product gives you up to eight hours of high shine color and makes your lips look fuller. # Brand positioning Haus Labs presents itself as a brand innovating in the beauty space, with a focus on high-performance cosmetics. The brand aims to offer consumers makeup that not only enhances their appearance but also provides long-lasting wear and transfer resistance. The packaging is modern and sleek, emphasizing a premium feel. By focusing on waterproof and featherproof qualities, Haus Labs aligns with a lifestyle where makeup needs to withstand daily activities without constant touch-ups. This positions the brand as a provider of reliable, high-quality products, appealing to those who value both beauty and functionality. # Product Haus Labs Atomic Shake Lip Lacquer is a liquid lip product designed to provide up to eight hours of high-shine color. The product requires shaking before application to activate its formula. Once shaken, it is applied in two layers, with a 30-second interval between each layer to allow the product to set. It is completely transfer-proof, waterproof, and featherproof. The product is designed to make your lips look fuller. # Visual style The ad has a polished, clean aesthetic with natural lighting. It mimics a UGC-style video, with a frame focusing on the content creator. Quick cuts are used, with the camera focusing on the face and lip product. The overall tone is casual and inviting. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins the video by saying the lip product has replaced everything else in her bag, then identifies the product as Haus Labs Atomic Shake Lip Lacquer, grabbing the audience's attention by highlighting the product's importance and setting up the product reveal. - 00:05–00:12 The creator provides application instructions, first shaking the product, then applying one layer, separating lips for 30 seconds, and then applying another layer, creating trust and portraying the product as easy to use. - 00:12–00:22 The creator highlights the benefits of using the lip product, speaking to the shine, color, and transfer-proof, waterproof, featherproof qualities of the product, encouraging belief in the product, increasing desire and building value. - 00:22–00:27 The creator shares a demonstration by drinking from a glass without the product transferring, closing with the statement, "I'm obsessed," to reinforce product desirability and drive home the point of the product's benefits and value.

# Ad summary This ad shows a woman applying HAUS LABS Color Fuse Glassy Balm Blush to her lips, drinking from a paper cup, and showing the end result. # Brand positioning HAUS LABS is presented as a modern and innovative beauty brand, offering products that provide a glossy, high-shine finish. The ad focuses on a specific product, emphasizing its ability to create a luscious, dewy look. The brand is positioned as trendy and current, aligning with the current beauty aesthetic focused on high shine and a dewy complexion. By showcasing the product's effect and ease of use, the brand promotes a lifestyle of effortless beauty, suggesting that its products can enhance natural radiance without extensive effort. The brand ignores category norms that focus on matte finish or full coverage. Instead, it pushes against these norms by promoting a dewy, shiny look. # Product The ad features HAUS LABS Color Fuse Glassy Balm Blush in a dark berry shade. The product is a lip gloss that provides a shiny, glossy finish. The ad demonstrates how the product can be applied directly to the lips using its applicator. It is portrayed as a product that enhances the lips with color and shine, creating a dewy, plumped look. The product is intended for anyone seeking to achieve a modern, glossy makeup look. The ad highlights the product's unique selling point (USP) of providing a vibrant color and a high-shine finish, differentiating it from matte or shimmer lipsticks. The ad shows the user applying the product and then engaging in everyday activities, such as drinking from a paper cup, suggesting that the product is suitable for everyday use and maintains its effect despite regular activities. The ad addresses the purchase barrier of whether the product will stay on the lips. # Visual style The ad features a clean and modern aesthetic. The editing style consists of static shots with smooth transitions. The production quality is polished, giving off a commercial feel. The pacing is slow and steady. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds a HAUS LABS lip gloss compact up to the camera. - 00:02–00:04 00:02–00:04 The woman applies the lip gloss to her lips, showing the application process. The intention is to demonstrate how easily the product can be applied and the immediate effect it has on her lips. The perspective is from the viewer, who is seeing how simple it is to use the lip gloss, with a cool and casual tone. - 00:04–00:06 00:04–00:06 The woman drinks from a paper cup, and the intention is to show the viewer the lip gloss holds up. The perspective is from the viewer, who is seeing the product's effect, with a cool and casual tone. - 00:06–00:07 00:06–00:07 The text overlay of the brand name "HAUS LABS" is displayed. The intention is to promote brand recognition and awareness. The perspective is from the brand.

# Ad summary Close up of the Haus Labs Atomic Shake lip product being applied to lips. # Brand positioning Haus Labs is a cosmetic brand that focuses on providing innovative and highly pigmented beauty products. The brand pushes against traditional beauty norms by providing makeup that inspires self-expression and creativity. The brand places itself in the high-performance beauty category with products like long-lasting lip lacquer. Haus Labs promotes values of individuality and experimentation through their product range and marketing, encouraging customers to embrace bold and unique looks. # Product The product being advertised is the Atomic Shake long-lasting lip lacquer from Haus Labs. It is a liquid lip color that delivers high pigment with a long-lasting formula. The product is applied using an included applicator. The ad showcases the rich color payoff and glossy finish of the lacquer, implying that the product provides both intense color and comfortable wear. The product comes in various shades, and provides a comfortable weightless feel. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on close-up details. The image treatment includes color grading to enhance the vibrancy of the red lip product and create a glossy effect. The typography is clean and modern, integrated seamlessly into the visual. This high-design approach aims to capture attention in the feed through striking visuals and professional presentation. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a person's face, focusing on their lips as they apply the lip product. This immediately captures the viewer's attention and showcases the product in action, highlighting its color and texture from the brand's perspective. - The person uses the applicator to precisely apply the lip lacquer to their lower lip. This demonstrates the product's ease of use and emphasizes the precision possible with the applicator, highlighting its key features from the customer's perspective. - The shot zooms out slightly to show both lips fully coated in the vibrant lip color. This allows the viewer to fully appreciate the finished look, showcasing the high pigment and glossy finish of the product and demonstrating the desired outcome from the brand's perspective.

# Ad summary A close-up of a woman's face as she applies red lipstick with a wand, emphasizing the transfer-proof and long-lasting nature of the product. # Brand positioning This brand promotes luxury cosmetics focused on high performance and bold color. It aims to occupy the space of high-end beauty, with a focus on makeup that lasts and makes a statement. It values quality, efficacy, and bold aesthetics, aligning with a lifestyle that embraces confidence and expressiveness through makeup. The brand pushes against the norm of frequent reapplication and instead focuses on long-wear makeup. The brand positioning is both functional, as it emphasizes the product's performance, and emotional, as it empowers the user to feel confident and bold. # Product The advertised product is a vibrant red lipstick called "Atomic Shake." It is applied with a wand applicator. The product is designed for those seeking a long-lasting, transfer-proof lip color that maintains its bold appearance for up to 8 hours. This addresses the common issue of lipstick fading or transferring throughout the day. The ad highlights the lipstick's efficacy and long-lasting wear, positioning it as a reliable choice for any occasion. # Visual style The ad has a highly polished, studio-shot quality. The image treatment is clean and bright, with a focus on showcasing the product's color and texture. The close-up shot and bold typography contribute to a high-impact, scannable aesthetic that stands out in a feed. # Hooks Headline: Transfer-proof. 8 hours. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The camera zooms in closely on a woman's face as she applies red lipstick. The perspective is that of the brand showing the product in action and highlighting the smooth application. - Text appears indicating that the lipstick is transfer-proof and lasts for 8 hours. This is the brand explicitly stating the key benefits and features of the lipstick. - The product name, Atomic Shake, is displayed beneath the claim, reinforcing brand recognition and product identification. This is the brand further highlighting the identity of the product.

# Ad summary The ad showcases Haus Labs Color Fuse Glassy Balm, a high-shine, long-lasting lip product. Multiple models of various skin tones are shown applying the lip balm, drinking from cups with straws, and talking, while still maintaining the lip color. # Brand positioning Haus Labs is presented as a modern and inclusive beauty brand. The brand emphasizes high-performance, long-lasting makeup with a focus on lip color, as demonstrated in the ad. The brand values diversity and caters to a broad spectrum of consumers. # Product The featured product is the Color Fuse Glassy Balm by Haus Labs, a lip product designed to provide a high-shine finish with long-lasting color. The ad emphasizes that the product remains intact even after activities such as drinking. The lip balm is demonstrated by multiple models and in different colors, showcasing its range and appeal to diverse consumers. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product on diverse models. The editing is quick, with short cuts emphasizing the application and lasting effect of the lip balm. The lighting is bright and even, highlighting the texture and shine of the product. The production quality is high, similar to a commercial. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A model holds and displays the Haus Labs Color Fuse Glassy Balm product. - 00:03–00:07 Models of various skin tones are shown applying the balm to their lips. - 00:07–00:09 Each model is shown after application with the product on their lips. - 00:09–00:11 The model with the light brown lip color drinks from a clear glass with water, demonstrating that the lip color does not come off. - 00:11–00:13 The model holding the product is shown again. - 00:13–00:14 A closeup of the brown lip color applied. - 00:14–00:15 The model with the red lip color drinks from a straw, again demonstrating no color coming off.

# Ad summary An extreme close up of a person applying vibrant red lip product using a doe foot applicator. Features transfer-proof messaging. # Brand positioning This ad for a vibrant, statement lipstick suggests the brand occupies a space of confidence and bold expression. By explicitly stating a transfer-proof formula, the brand positions itself as a solution for those who want long-lasting, worry-free color without the common drawback of smudging or fading. The ad steers clear of the conventional pursuit of subtle, natural beauty, instead championing high-impact color for a daring, modern look. The focus on lasting power addresses a functional need while promoting a lifestyle where beauty doesn't require constant touch-ups, fitting seamlessly into a dynamic, active life. # Product The product featured is a high-pigment liquid lipstick, specifically the "Atomic Shake" shade. It is applied with a doe foot applicator, delivering a smooth, even coat of vibrant red color. The formula is highlighted as "Transfer-proof," promising a long-lasting, smudge-resistant finish for up to "8 hours." This product is presented as ideal for anyone seeking a bold lip look without the need for frequent reapplication, combining intense color payoff with practical, all-day wear. # Visual style The visual style is clean and high-impact, with a focus on hyper-realistic product presentation. The extreme close-up and shallow depth of field create a sense of intimacy and immediacy. The use of a bright, saturated red against a stark white backdrop ensures maximum visual contrast and stop power. The overall aesthetic is modern and polished, avoiding filters or heavy editing in favor of showcasing the product's true color and texture. # Hooks Headline: Transfer-proof. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an extreme close-up of bright red lip product being applied to lips with a doe foot applicator. This visual demonstration immediately showcases the product's vibrant color and easy application, capturing attention and drawing the viewer into the experience from the perspective of someone applying lipstick. - Next, the ad overlays text highlighting the key benefit of the product: "Transfer-proof. 8 hours. Atomic Shake". By explicitly stating the product's transfer-resistance and longevity, the ad addresses a common pain point of lipstick wearers and reinforces the value proposition of a long-lasting, worry-free lip color. The brand is telling the audience why this lip product is better from the perspective of a product feature description.

# Ad summary This ad showcases the Haus Labs Atomic Shake Lip Lacquer through close-up shots of the product, followed by a user demonstration. The ad emphasizes the product's high shine and long-lasting color. # Brand positioning Haus Labs is presented as a high-shine, long-lasting makeup brand. The brand's name is prominently displayed on the product. The brand aims to occupy a space of providing makeup with high-impact color and long-wear performance. The brand appeals to consumers looking for makeup that stands out and lasts throughout the day. The positioning seems functional, emphasizing performance. # Product The Haus Labs Atomic Shake Lip Lacquer is a liquid lipstick designed to provide high shine and long-lasting color. The product requires shaking before application to activate its formula. It is intended for individuals looking for a lip color that offers both intense shine and extended wear. The lip lacquer comes in a bold color and is packaged in a modern, angular container with the brand's name displayed vertically. The ad presents it as a solution for those seeking a vibrant, long-lasting lip color. # Visual style The ad has a polished commercial aesthetic with clean, bright lighting and a focus on product close-ups. The editing style is simple, with static shots and smooth transitions. The pacing is moderate, highlighting key moments such as shaking the product and application. The visual style aligns with the brand's image of high-quality makeup. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A close-up shot of the Haus Labs Atomic Shake Lip Lacquer bottle and applicator is displayed. The product name and tagline "Shine all day" are overlaid on the screen. This aims to grab attention and introduce the product's key benefit. - 00:03–00:07 00:03–00:07: A hand is shown shaking the lip lacquer bottle. The sound of the shaker ball inside is audible. This conveys the product's unique preparation method. - 00:07–00:12 00:07–00:12: A woman applies the lip lacquer to her lips, and the camera focuses on the application and the immediate shine. This showcases the product in action and demonstrates the shine effect.

# Ad summary The ad features a woman applying Haus Labs lip gloss. She drinks a beverage with a straw to prove that the lip gloss is transfer proof. # Brand positioning Haus Labs, founded by Lady Gaga, positions itself as a modern makeup brand, with high-quality ingredients. In this ad, Haus Labs is presented as a brand that prioritizes both glamour and practicality. The focus on a bold lip color and high-shine finish implies a desire for self-expression and confidence, while the demonstration of transfer resistance suggests an understanding of real-world needs. # Product The advertised product is a lip gloss from Haus Labs. The lip gloss is a vibrant red color with a glossy finish. The ad explicitly showcases the lip gloss's transfer-resistant quality, implying a long-wear formula that won't easily smudge or fade. # Visual style The ad has a polished, high-end commercial aesthetic, using clean, crisp visuals. The editing style is characterized by quick cuts and dynamic close-ups that keep the viewer engaged. The consistent pacing, combined with the close-up shots and product focus, contributes to a glamorous yet practical feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a close-up of a model’s face as she applies the featured red lip gloss. This showcases the product in use, highlighting its color, texture, and application process from the user's perspective. - 00:06–00:08 00:06–00:08 The model drinks a soda through a striped straw. This visually demonstrates that the lip gloss doesn't transfer, thereby proving its long-wearing and transfer-proof qualities.

# Ad summary This image ad showcases the Haus Labs Atomic Shake lip gloss in action, highlighting its application and the resulting vibrant, glossy finish on the model's lips. # Brand positioning Haus Labs, by Lady Gaga, is presented as a bold, innovative, and high-fashion beauty brand. The ad emphasizes a daring aesthetic through the use of vibrant colors and a close-up shot, focusing intensely on the product's transformative effect. Haus Labs positions itself as a brand that encourages self-expression and confidence through makeup. The brand seems to ignore category norms that focus on natural or understated beauty, instead championing a more dramatic, expressive look. The brand positioning is strongly emotional, aligning with self-empowerment and artistic freedom, rather than focusing on purely functional attributes. # Product The featured product is the Haus Labs Atomic Shake lip gloss, presented as a high-shine, intensely pigmented lip product. The ad shows its application, demonstrating how it creates a bold, glossy lip look. The product appears to be designed for those who want to make a statement with their makeup. The close-up shot emphasizes the product's texture and vibrant color payoff, suggesting a USP of intense color and high shine. The moment of use is during application, capturing the transformation from bare lips to a glossy, bold finish. There are no purchase barriers explicitly addressed in the ad, which focuses more on the aesthetic outcome. # Visual style The ad features a high-fashion, studio-shot aesthetic with a focus on bold color and extreme close-up details. The production quality is highly polished, with clear lighting and sharp focus on the product and its application. The overall design is simple and direct, prioritizing visual impact and brand recognition. Typography is large, bold, and clean, ensuring high scannability. The visual style mimics high-end beauty ads, using close-ups to draw the viewer's attention and create a sense of luxury and precision. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a person's lips as they apply a vibrant red lip gloss. This immediately captures attention and introduces the product's primary use, experienced from the viewer's perspective. - The focus then shifts to the application process itself, highlighting the product's texture and color payoff as it is applied to the lips. This is intended to demonstrate the product's quality and transformative effect from the product's point of view. - Finally, the ad concludes by showcasing the brand and product names prominently, reinforcing brand recognition. This step is from the brand's perspective, ensuring the viewer knows who makes the product.

# Ad summary This ad is for Haus Labs Atomic Shake Lip Lacquer. It is displayed by a woman in her mid-twenties. She applies the product and emphasizes its long-lasting shine. # Brand positioning Haus Labs is positioned as a modern, high-end cosmetic brand focused on innovation and bold expression. The brand uses sleek, minimalist packaging and a bold color palette to convey sophistication. The ad highlights the high-shine finish and vibrant color payoff of the lip lacquer, suggesting a brand that values both performance and eye-catching aesthetics. Haus Labs aims to occupy a space in the consumer's mind as a provider of high-impact cosmetics that enhance personal expression through color and shine. # Product The featured product is Haus Labs Atomic Shake Lip Lacquer. The ad highlights its high-shine finish and vibrant color payoff. The product is designed to deliver long-lasting shine, as emphasized throughout the ad. It is presented as a liquid lip color that can be applied easily. The lacquer is ideal for anyone seeking to add a bold, shiny, and long-lasting pop of color to their lips. There are no purchase barriers addressed in the ad. # Visual style The ad has a clean and polished aesthetic, typical of beauty product commercials. It features quick cuts between product shots and the woman demonstrating the product. The production quality is high-end, with bright lighting and a focus on the glossy texture of the lip lacquer. The pacing is consistent, maintaining a rhythm that keeps the viewer engaged. The cuts and product actions are timed to the music beats, enhancing the overall visual appeal. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A close-up of the Haus Labs Atomic Shake Lip Lacquer in a deep red shade is shown. - 00:01–00:02 00:01–00:02 The shade of the lip lacquer is changed. - 00:02–00:03 00:02–00:03 The shade of the lip lacquer is changed again. - 00:03–00:07 00:03–00:07 A woman appears and applies the Haus Labs Atomic Shake Lip Lacquer. The woman's face is in full glam. She seems happy with the product and how it looks on her. - 00:07–00:10 00:07–00:10 The woman reappears and is rubbing her lips together to ensure the product is evenly distributed. - 00:10–00:13 00:10–00:13 The woman is smiling as she is clearly satisfied with how the product looks on her. - 00:13–00:16 00:13–00:16 The woman's face is shown and she is talking about the product. The scene zooms into her lips to emphasize the lip lacquer. - 00:16–00:18 00:16–00:18 The woman nods as she has the product on. - 00:18–00:20 00:18–00:20 The woman reappears and is smiling while wearing the Haus Labs Atomic Shake Lip Lacquer.