How fentybeauty Advertises on Meta

# Ad summary An influencer shares her views about the Fenty Beauty bronzer, noting it looks like she got back from vacation. She notes that the product is lightweight, waterproof, transfer-proof, sweat-proof, and humidity-resistant. # Brand positioning Fenty Beauty is presented as a high-quality makeup brand offering innovative beauty products that deliver a natural, blurring, long-lasting, and high-performance finish. The brand seems to prioritize quality ingredients that instantly melt into the skin, and align with individuals seeking a skin-like blurring effect. Fenty Beauty does not appear to be pushing against any competitor behaviors. This brand positioning is functional, prioritizing long-wear and a natural finish. # Product The featured product is Fenty Beauty's Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer, a lightweight, pressed mousse cream formula designed to instantly melt into the skin, providing a gorgeous blurring effect with a skin-like finish. It is suitable for those seeking a natural, sun-kissed glow, as it looks like you just got back from vacation. The product claims to be waterproof, transfer-proof, sweat-proof, and humidity-resistant, ensuring it stays all day. Also featured is Brush 185, which is optimal for seamless application. # Visual style The ad has a polished look. The editing style is smooth, with a consistent pace. The ad appears to be a hybrid, leveraging both polished commercial and UGC feels to support the intended tone or audience. The lighting is soft and natural. The visuals showcase the makeup application process and the resulting skin texture. The video maintains a consistent pace. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The video opens with the influencer speaking directly to the camera to introduce the Fenty Beauty Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer. - 00:06–00:11 She then shares how the product instantly melts into the skin for a blurring effect. - 00:11–00:18 She claims that the product stays all day and is waterproof, transfer-proof, sweat-proof, and humidity-resistant. She then says that it instantly blurs for a skin-like finish. - 00:18–00:24 The influencer raves about how Brush 185 is seamless for application, and that it looks like she just got back from vacation. - 00:24–00:26 To end, she shares that the bronzer will be a game changer for summer.

# Ad summary A woman promotes Fenty Beauty Sun Stalk'r Soufflé Cream Bronzer and says the pigment is insane. It blends in like a dream and has the best color payoff. # Brand positioning Fenty Beauty, founded by Rihanna, has disrupted the beauty industry by prioritizing inclusivity and diversity in its product range and marketing. The brand emphasizes high-performance formulas with a focus on creating versatile and easy-to-use products that cater to a wide range of skin tones and types. Fenty Beauty positions itself as a modern, edgy, and accessible luxury brand, encouraging self-expression and individuality. The brand does not adhere to the conventional norms of beauty advertising. Fenty Beauty aims to occupy the space of providing innovative, high-quality makeup that meets the needs of a diverse consumer base, promoting the idea that makeup should be fun and inclusive. # Product The Fenty Beauty Sun Stalk’r Soufflé Cream Bronzer is a pressed mousse bronzer designed to melt into the skin. The product is aimed at anyone looking for a bronzer that provides a natural, sun-kissed look with dimension and can be used on various areas of the face, including cheeks, temples, forehead, and nose. Its key features include its creamy texture that effortlessly blends into the skin, providing a beautiful and bronzed finish. The bronzer is described as having the best color payoff and can provide dimension under the chin. The woman in the ad uses the shade 'Sweet Truffle'. # Visual style The ad features a polished, UGC-style presentation. The video is brightly lit and close-up, with static shots and smooth transitions, and has a commercial feel. The pacing is consistent throughout the ad. The visual motifs include the octagon shape of the product and the Fenty Beauty bronzer compact. There are about 60 BPM. The cuts, text, and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The woman is holding a Fenty Beauty bronzer, applies it to her face, and gives the product name. - 00:09–00:16 The woman continues to apply the bronzer, demonstrating where to apply it. - 00:16–00:21 The woman reveals the after result with beautiful and bronzed skin and notes it provides dimension. - 00:21–00:26 The woman states the product has the best color payoff. - 00:26–00:29 The woman finishes the ad by saying it's all thanks to Fenty Beauty.

# Ad summary A content creator showcases Fenty Beauty's Sun Stalk'r Soufflé Cream Bronzer. The creator applies the cream bronzer and talks about how it gives the skin a blurred, airbrushed finish. The creator also highlights the packaging of the product as well as waterproof, sweat proof, and humidity proof qualities. She talks about the ease of use and finish of this product. # Brand positioning Fenty Beauty is presented as a high-quality, aesthetically pleasing cosmetics brand that prioritizes effective formulas and broad inclusivity. The brand seeks to occupy a space of both luxury and approachability, where innovative formulas meet user-friendly application. The brand's positioning is both functional, with a focus on performance and skin-like finishes, and emotional, emphasizing the confidence and radiance that their products aim to provide. Fenty Beauty seems to defy category norms by blending high-end packaging with an accessible product demonstration, positioning itself as a brand that can deliver professional results with ease. # Product Fenty Beauty's Sun Stalk'r Soufflé Cream Bronzer is a pressed mousse formula that provides a blurred and airbrushed finish to the skin. The product is designed for those seeking a natural, sun-kissed look. The cream bronzer is highlighted for its ease of blending and ability to seamlessly melt into the skin. Key features include its waterproof, transfer-resistant, fade-resistant, sweat-resistant, and humidity-resistant properties, ensuring long-lasting wear. The bronzer is available in eight shades, with the creator using shade number two, Biscotti. The product also boasts cute and appealing packaging, further adding to its desirability. # Visual style The ad's aesthetic is bright, clean, and polished with a UGC feel. The video consists of static shots and smooth transitions. The production quality is high, creating a polished commercial feel. The visual motif is a focus on the product and its application on the creator's face, which is always center-framed. The pacing is moderate, with consistent cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You guys have to try out Fenty Beauty's brand new cream bronzer. # Point of view - [object Object] # Storyline - 00:00–00:01 The content creator applies the bronzer to her face using a brush. - 00:01–00:06 The creator notes that Fancy Beauty just dropped a brand new bronzer called the Sunstalker Souffle cream bronzer. - 00:06–00:10 The creator is showing the side of her face where bronzer has been applied and exclaims at the before and after, noting that the bronzer makes her skin look airbrushed. - 00:10–00:13 The creator says that she's never seen anything like the bronzer before, but also notes how cute the packaging is. - 00:13–00:17 The creator is displaying that the product is a pressed mousse formula, and then shows the seamless cream blending brush. - 00:17–00:19 The creator dips the brush into the cream bronzer. - 00:19–00:21 The creator shows that the bronzer took no effort to blend. - 00:21–00:26 The creator continues to blend the bronzer into her skin, noting that it gives a natural skin like finish, almost like you've been kissed by the sun. - 00:26–00:31 The creator highlights that the product is waterproof, transfer and fade resistant, sweat resistant, and humidity resistant. - 00:31–00:40 The creator notes that the bronzer comes in eight shades, and she's using number two Biscotti. She mentions that she's never used a bronzer that made her skin look so blurred and airbrushed and that this will be the bronzer of the summer. She wraps up by telling viewers that they have to try out Fenty Beauty's brand new cream bronzer.

# Ad summary This ad for Fenty Beauty's Gloss Bomb showcases testimonials from customers in a collage style. It emphasizes the product's ability to provide a glowy, juicy, hydrating, and kissable look that works on any skin. # Brand positioning Fenty Beauty is presented as a high-quality makeup brand that focuses on creating products that deliver a radiant and hydrated look. The brand is positioned as one that values inclusivity and creates products suitable for a diverse range of skin tones and preferences. The brand aligns with a modern, confident, and beauty-conscious lifestyle, emphasizing the achievement of a healthy and attractive appearance through accessible and effective cosmetics. Fenty Beauty seems to follow the category norm of promoting enhanced beauty, but distinguishes itself with its emphasis on a universally flattering product. # Product The featured product is Fenty Beauty's Gloss Bomb, a lip gloss designed to provide a glowy, juicy, hydrating, and kissable look, and to impart shine. It is formulated to be universally flattering and suitable for any skin tone. The lip gloss aims to enhance the lips' natural appearance, providing hydration and a glossy finish. The ad addresses the need for a lip product that not only looks good but also provides moisturizing benefits, creating a product that is both aesthetically pleasing and functionally beneficial. The overall message conveyed is that this lip gloss is an accessible way to achieve a polished and healthy look, enhancing one's natural features with minimal effort. # Visual style The ad has a collage-style design, compiling various video testimonials into one image. The mauve color palette creates a soft and cohesive visual theme. The production quality appears to be UGC-style, with footage likely shot on smartphones. This approach aims to provide a natural and relatable feel. The platform native style mimics how user-generated content appears on social media, blending into feeds and potentially improving scannability. # Hooks Headline: What are people saying about Gloss Bomb? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by asking, 'What are people saying about Gloss Bomb?' as the brand poses the question from its point of view to introduce the customers’ opinions about the product. - Three customers give testimonials about Fenty Beauty’s Gloss Bomb: the first saying, 'It's giving glowy, juicy, hydrating, kissable,' the second saying, 'The shine is next level,' and the third saying, 'Would look good on any skin,' showing customers’ appreciation of the product from their point of view.

# Ad summary An ad for Fenty Beauty's Sun Stalk'r Soufflé Bronzer, featuring a beauty influencer showing how she uses the product to achieve a sun-kissed, beachy glow. She demonstrates the product on her face, highlighting its smooth application, blendability, blurring effect, and natural-looking finish. # Brand positioning Fenty Beauty is presented as a brand that makes it easy to achieve a golden, beachy glow. The brand is positioned to offer products that seamlessly integrate into the skin, creating a natural and effortless look. The influencer highlights the ease of blending and the blurring effect of the product, suggesting Fenty Beauty is about high-performance makeup that simplifies the beauty routine. The brand's positioning seems functional, focusing on the user's ease of use and the natural-looking results. # Product The Fenty Beauty Sun Stalk'r Soufflé Bronzer is a cream bronzer designed to blend seamlessly into the skin, providing a natural-looking, sun-kissed glow. It is presented as easy to blend, lightweight, and blurring, offering a natural finish that mimics a post-vacation tan. The influencer demonstrates application on her cheekbones, noting how the color melts into the skin and blends effortlessly. The product promises to deliver an instant sun-kissed glow, making it easy for users to achieve a golden, beachy look with minimal effort. The bronzer is presented in a compact, octagonal tortoiseshell patterned case. # Visual style The ad has a polished, UGC-style aesthetic, with natural lighting and a clean, simple background. The editing style is relatively static with very subtle zooms and cuts, with the beauty influencer as the focus. The production quality suggests a hybrid approach with the quality being good, but not overly polished to maintain an authentic feel. The pacing is moderate, keeping the viewer engaged with both speech and visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A beauty influencer holds up a Fenty Beauty bronzer and claims it will absolutely be the viewer's new favorite bronzer. - 00:03–00:06 00:03–00:06 The influencer frames her face with her hands and compares one side to another, saying one side gives "post-vacation glow" and the other looks like it is in desperate need of vitamin D. The comparison establishes the context for the bronzer's use and positions the product as a solution for achieving a sun-kissed look without sun exposure. - 00:07–00:09 00:07–00:09 She introduces the product: Fenty Beauty's new Sun Stalk'r Soufflé Bronzer. This serves to formally introduce the featured product, naming the brand and specific product line. - 00:10–00:12 00:10–00:12 The influencer states that the bronzer is supposed to blend seamlessly into the skin and says she is going to give it a go. This introduces the product's primary benefit: ease of application. - 00:12–00:14 00:12–00:14 The influencer applies the bronzer to her forehead and asks if the viewers are seeing this. This reinforces the product's efficacy by emphasizing how easily it blends. - 00:14–00:24 00:14–00:24 She applies the product to her cheekbone and raves about how the color is melting into her skin, easy to blend, lightweight and instantly blurring the skin for a natural finish. These endorsements provide further support for the bronzer's benefits. - 00:25–00:29 00:25–00:29 The influencer states that faking a golden, beachy glow that everyone wants is just too easy with this product. She reapplies the bronzer to emphasize this point. - 00:30–00:31 00:30–00:31 The influencer shows the finished look using Sun Stalk'r Soufflé. This presents the viewer with the final result. - 00:32–00:38 00:32–00:38 The influencer states that she has genuinely never looked more sun-kissed in her whole life, cannot get over how seamless the finish is, and it gave her an instant sun-kissed glow that looks so natural. This serves as a final testimonial, reinforcing the product's benefits and the influencer's endorsement.

# Ad summary This Fenty Beauty ad showcases the brand's Sun Stalk'r Souffle bronzer in various ways, drawing parallels between the bronzer and delicious desserts. The ad transitions from showcasing the product in its packaging and the different available shades to demonstrating how it is applied, emphasizing a gourmet, sun-kissed glow. # Brand positioning Fenty Beauty, founded by Rihanna, is presented as a luxury beauty brand offering high-quality makeup products. The brand establishes itself as innovative and bold, setting itself apart through its playful approach and association with gourmet desserts. Fenty Beauty promotes a lifestyle of glamour and self-expression, encouraging customers to embrace their unique beauty with a sun-kissed glow. The brand leans heavily on the emotional impact of its products, evoking feelings of indulgence and luxury through its dessert-themed presentation. # Product The Fenty Beauty Sun Stalk'r Souffle bronzer is presented as a pressed mousse cream bronzer. The product is packaged in an octagonal, tortoise-shell compact case and is marketed as providing a 'gourmet sun-kissed glow'. It is designed for all skin tones, as evidenced by its availability in 8 different shades. The ad showcases the product's versatility, demonstrating that it can be used on both the face and body, encouraging viewers to incorporate it into their beauty routines. # Visual style The ad has a polished and high-end production quality, with a clean aesthetic and smooth transitions. The editing rhythm is consistent, with quick cuts between shots to maintain a dynamic pace. The visual motifs used are close-ups of the product and its application, as well as dessert themed visuals to draw parallels between the bronzer and luxury gourmet foods. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by introducing the new Sun Stalk'r Souffle bronzer, emphasizing its status as a fresh release from Fenty Beauty. The text overlay establishes the bronzer, and the close-up shot of the bronzer in its tortoise shell packaging is meant to grab the viewer's attention. - 00:01–00:03 The ad transitions to highlight the product's texture, displaying a finger gently pressing into the pressed mousse cream bronzer to show its consistency. The text overlay defines the product as a pressed mousse cream bronzer, educating the viewer about its unique formula. - 00:03–00:05 The commercial leans into its dessert theme, illustrating how the bronzer creates a gourmet sun-kissed glow. The shot presents the bronzer covered in honey with a knife sticking out of it, mimicking the appearance of a gourmet dessert to highlight the bronzer's ability to create a sun-kissed glow. - 00:05–00:07 The ad transitions to demonstrating the bronzer's application process, showing a makeup brush being used to bounce, blend, and blur the product on the face and shoulder. The text overlay highlights key application techniques, emphasizing the ease and versatility of the product. - 00:07–00:09 The camera cycles through the 8 available shades for the product. The ad's message highlights its availability in 8 delicious shades to cater to all skin tones. - 00:09–00:15 The ad continues with its dessert theme, associating each shade with a different dessert. Shades are named Brown Butt'r, Biscotti, Sweet Truffle, and Coffee Toffee. Each shade is presented alongside its corresponding dessert to create a playful connection between the bronzer and the visual appeal of gourmet treats.

# Ad summary This ad demonstrates the application of Fenty Beauty's Sun Stalk'r Souffle Bronzer on different skin tones, emphasizing the before and after transformation. # Brand positioning Fenty Beauty is positioned as a modern and inclusive beauty brand that caters to a diverse range of skin tones. The brand aligns with a youthful, confident, and trend-conscious lifestyle. It pushes against traditional beauty norms by celebrating individuality and offering products that enhance natural beauty rather than masking it. The positioning is functional, providing high-performance makeup, and emotional, empowering users to feel confident in their own skin. # Product The Sun Stalk'r Souffle Bronzer is a makeup product designed to add warmth and dimension to the face. The bronzer comes in a tortoise shell patterned octagonal compact. It is applied with a brush to enhance the complexion and create a sun-kissed look. The bronzer is advertised as being suitable for various skin tones, as demonstrated by the before and after shots featuring diverse models. The ad addresses the purchase barrier of shade matching by showcasing its effectiveness on different complexions. The product gives the viewer a reason to try or buy this product by demonstrating how it enhances different complexions to give a sun-kissed look. # Visual style The ad features a clean and polished aesthetic with a focus on the product and models. The editing style is quick and the cuts sync to the background music. The production quality is high, creating a professional commercial feel. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of the product packaging. - 00:02–00:03 A hand opens the bronzer compact, revealing the product inside. - 00:03–00:04 A makeup brush is swirled in the bronzer. - 00:04–00:06 A before and after shot of a model with tan skin is shown, highlighting the bronzer's effect. - 00:06–00:12 Before and after shots of three additional models with different skin tones demonstrate the bronzer's versatility. - 00:12–00:13 A model smiles at the camera, showing off her bronzed complexion. - 00:13–00:14 The model then holds up the bronzer compact to the camera. - 00:15–00:15 The Fenty Beauty logo is displayed on a plain background.

# Ad summary The ad showcases different models that each hold a Fenty Beauty compact, displaying the shade names and demonstrating the diverse range of options available. The ad is promoting Fenty Beauty's powder foundation. # Brand positioning Fenty Beauty is presented as a makeup brand that focuses on providing a wide array of shades to suit diverse skin tones and types. The brand aims to occupy a space in the consumer's mind where beauty is inclusive and caters to everyone. Its positioning is functional (offering many shades) while also promoting emotional values (empowerment, inclusivity). The brand ignores industry norms that limit shade ranges, presenting itself as a leader in inclusive beauty. # Product The featured product is Fenty Beauty's powder foundation, showcased in a variety of shades. Each shade is displayed in a brown octagonal compact with the shade name printed on the product inside. The foundation promises to cater to a wide range of skin tones and is designed for everyday use. The ad emphasizes the broad spectrum of shades, reassuring customers that there's a perfect match for them. # Visual style The ad features a clean, polished aesthetic with a studio-lit environment and a simple white background. The editing style involves quick cuts to showcase a variety of models and product shades. The overall production quality is high-end, reflecting a commercial feel. The cuts are timed to match the rhythm of the background music, creating a visually engaging experience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with hands opening a Fenty Beauty compact, revealing a dark shade of powder foundation. - 00:01–00:02 00:01–00:02 The scene transitions to a model with deep skin, positioned above the same shade of foundation, identified as "Hot Fudge." - 00:02–00:03 00:02–00:03 A transition shows a model with fair skin above a lighter foundation shade, identified as "Suga Cookie." - 00:03–00:04 00:03–00:04 The ad displays a model with medium-tan skin above the "Brown Butt'r" shade. - 00:04–00:05 00:04–00:05 This shot shows a model with darker skin above the "Coffee Toffee" shade. - 00:05–00:06 00:05–00:06 A different model is shown with tan skin above the "Churro Twist" shade. - 00:06–00:07 00:06–00:07 The ad displays a model with tan skin above the "Maple Glaze" shade. - 00:07–00:08 00:07–00:08 The next shot shows a model with fair skin holding the product labeled as "Biscotti." - 00:08–00:09 00:08–00:09 A model wearing a hijab is shown above the shade "Sweet Truffle." - 00:10–00:12 00:10–00:12 The ad concludes with a model displaying Fenty Beauty branding.

# Ad summary This ad showcases Fenty Beauty's Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer. The content creator applies the cream bronzer to her face, highlighting its seamless application and blurring effect. She mentions that it is waterproof, transfer-proof, sweat-proof, and humidity-resistant. # Brand positioning Fenty Beauty is presented as a high-performance beauty brand that offers innovative and effective products. The brand aims to occupy a space in the consumer's mind that promotes effortless beauty and a vacation-like glow. It aligns with a lifestyle of ease and looking effortlessly put together. The brand pushes against the norm of requiring complicated beauty routines by offering products that are easy to use and provide a natural finish. The brand positioning is both functional (blurring effect, long-lasting wear) and emotional (giving a vacation-like glow). # Product The Fenty Beauty Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer is a lightweight bronzer with a pressed mousse cream formula. This product is designed to melt into the skin for a seamless application that gives the user a blurring effect and a natural, skin-like finish, as if they just got back from vacation. It is waterproof, transfer-proof, sweat-proof, and humidity-resistant, ensuring it stays all day. The bronzer is best applied with brush 185. # Visual style The ad has a UGC feel, with a selfie-style camera framing and a personal tone. The production quality is polished, but it still maintains a natural and relatable aesthetic. The editing style includes quick cuts and static shots. The pacing is consistent throughout the ad, with cuts timed to highlight product features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The content creator introduces Fenty Beauty's new Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer. - 00:04–00:07 The content creator describes the bronzer as a lightweight pressed mousse cream formula. - 00:07–00:10 The content creator applies the bronzer to her face and highlights its blurring effect. - 00:11–00:16 The content creator talks about the product's long-lasting, waterproof, transfer-proof, sweat-proof, and humidity-resistant properties. - 00:16–00:18 The content creator highlights how the product blurs for a skin-like finish. - 00:18–00:21 The content creator recommends using brush 185 for a seamless application. - 00:21–00:26 The content creator comments on how the product makes her look like she just got back from vacation and calls the product a game changer for summer.

# Ad summary string # Brand positioning Fenty Beauty is presented as a brand that offers products that are effortless. The brand values a carefree, vacation lifestyle, as evidenced by the reference to a "post-vacation glow". The brand seems to push against norms that suggest beauty routines should be complicated and time-consuming, instead promoting ease of use and a natural finish. The overall brand positioning leans towards the functional, promising simplicity and a natural, sun-kissed look without the need for actual sun exposure. # Product The product featured is Fenty Beauty's new Sun Stalk'r Soufflé Cream Bronzer, a makeup product designed to give the skin a seamless and natural-looking sun-kissed glow. The bronzer is intended for anyone looking to achieve a golden, beachy glow easily. The ad highlights the product's key features, including its ability to blend seamlessly into the skin, its lightweight feel, and its blurring effect for a natural finish. The product addresses the purchase barrier of difficulty in achieving a natural bronzed look, promising an easy application process and a lightweight formula that feels comfortable on the skin. # Visual style The ad has a polished UGC feel, with the creator speaking directly to the camera in a well-lit, home setting. The editing style consists of static shots with smooth transitions. The pacing is consistent and moderate, allowing the creator to clearly convey her message. The visual style supports the intended tone of authenticity and relatability, appealing to an audience that values accessible beauty routines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is holding a Fenty Beauty bronzer compact and claims it will be the viewer's new favorite. - 00:02–00:06 00:02–00:06 The creator playfully compares one side of her face (made up) to the other (not made up), joking that one side has a "post-vacation glow" while the other is "in desperate need of vitamin D," framing the product as a quick solution. - 00:06–00:09 00:06–00:09 The creator then introduces the Fenty Beauty Sun Stalk'r Soufflé Cream Bronzer, identifying the specific product she's promoting and setting up a product demo. - 00:09–00:12 00:09–00:12 She states it is supposed to blend in seamlessly, and gives it a go. - 00:12–00:24 00:12–00:24 She applies the bronzer to her face, stating she feels like the color is melting into her skin. - 00:24–00:29 00:24–00:29 The creator highlights the ease of achieving a golden, beachy glow with this product. - 00:29–00:38 00:29–00:38 The creator shows the final look. She states that she has never looked more sun-kissed and that it gave her that instant sunkissed glow, while looking natural.

# Ad summary This ad for Fenty Beauty's Gloss Bomb features real reviews from customers, showcasing the product's glowy, hydrating, and shiny qualities. The ad aims to attract potential buyers by highlighting the positive experiences of others. # Brand positioning Fenty Beauty is presented as a modern, inclusive beauty brand that values real customer experiences. The brand emphasizes creating products that deliver a high-shine, hydrating, and kissable look, positioning itself as a provider of quality beauty solutions that resonate with a diverse audience. The brand aims to occupy the space in the consumer's mind as a go-to for achieving a glowy, confident, and attractive aesthetic, aligning with a lifestyle of self-expression and embracing individuality. It distinguishes itself by focusing on authentic reviews and showcasing real user experiences. # Product The featured product is Fenty Beauty's Gloss Bomb, a lip gloss designed to provide a glowy, juicy, hydrating, and kissable look. It is presented as a product that enhances shine and takes it to the next level. The gloss is suitable for anyone looking to add a touch of radiance and hydration to their lips. The ad promotes the gloss's ability to deliver a high-shine finish and moisturizing effect, making it a desirable option for those seeking a plump and attractive pout. The Gloss Bomb is portrayed as a versatile product that can elevate any look with its lustrous and hydrating properties. # Visual style The ad has a clean and modern aesthetic with a focus on user-generated content. The muted mauve color scheme gives it a sophisticated look. The use of video stills as testimonials adds a personal touch, while the simple typography and layout enhance scannability. The visual style leans towards a platform-native look, resembling content found on social media feeds. # Hooks Headline: REAL REVIEWS, CURATED FOR YOU # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the Fenty Beauty logo, immediately establishing brand recognition and signaling the ad is from a reputable source. This grabs the viewer's attention and builds trust from the beginning from the brand's POV. - The text “REAL REVIEWS, CURATED FOR YOU” highlights the ad's focus on authentic customer feedback, which serves to build credibility and appeal to potential buyers. This messaging assures the viewers that the showcased opinions are genuine and relevant to their interests from the brand's POV. - A speech bubble appears with the question “What are people saying about Gloss Bomb?”, engaging the viewer and prompting curiosity about the product's reception. This invites the audience to discover firsthand accounts of the product's performance from the brand's POV. - Three video testimonials are shown, featuring diverse individuals sharing their positive experiences with the Gloss Bomb. Each testimonial includes a direct quote highlighting specific benefits, such as glowy, juicy, hydrating, and kissable qualities or the next-level shine, reinforcing the product’s appeal through relatable user stories from the customers' POV.

# Ad summary This ad for Fenty Beauty and Fenty Skin promotes summer skin essentials with a 20% discount and a free 3-piece gift for orders over $80. The ad features several Fenty products arranged against a light pink background, highlighting the brand's focus on beauty and skincare. # Brand positioning Fenty Beauty, along with its skincare line Fenty Skin, aims to occupy a space in the consumer's mind as a modern, inclusive, and high-quality beauty brand. The brand promotes values of confidence and self-expression through beauty. It pushes against traditional beauty norms by offering a wide range of shades and products designed to suit diverse skin tones and types, emphasizing accessibility and innovation in the beauty and skincare industries. The brand positioning is both functional, providing effective beauty and skincare solutions, and emotional, empowering individuals to feel confident and express themselves. # Product The ad showcases a range of Fenty Beauty and Fenty Skin products designed to enhance summer skincare routines. These include skincare essentials such as cleansers, lip balms, and powders. Each product is presented as a part of a comprehensive approach to achieving healthy, glowing skin during the summer months. The products are presented as being suitable for a wide range of consumers, focusing on delivering effective results and promoting skin health. The ad addresses potential purchase barriers by highlighting a 20% discount and a free 3-piece gift on orders over $80, incentivizing customers to purchase these summer skin essentials. # Visual style The ad has a clean and polished production quality with a flatlay visual motif. The image treatment includes soft lighting and consistent color grading, primarily using a light pink color palette. The typography is large and bold, ensuring high scannability. The style is designed to be native and visually appealing in-feed, likely targeting users familiar with high-end beauty brands. # Hooks Headline: 20% OFF SUMMER SKIN ESSENTIALS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by grabbing attention with a clear offer of "20% OFF SUMMER SKIN ESSENTIALS + FREE 3-PIECE GIFT ON $80+ ORDERS." This is from the brand's POV and designed to immediately attract viewers with a value proposition for summer skincare products. - Next, the ad showcases a variety of Fenty Skin and Fenty Beauty products, displaying what's available in the brand's selection. This part is from the brand's POV, providing a visual display of their product range to highlight the summer skin essentials being promoted. - Finally, the ad concludes with the Fenty Beauty logo at the bottom, reinforcing brand recognition. This is from the brand's POV and serves to anchor the brand in the viewer's mind, completing the message with a reminder of the brand identity.

# Ad summary This ad features Fenty Beauty's Sun Stalk'r Soufflé Bronzer. The ad highlights the product's key attributes: seamless blending, all-day wear, and suitability for all skin tones. # Brand positioning Fenty Beauty, as presented in the ad, positions itself as a modern and inclusive beauty brand with a focus on delivering high-quality bronzing products. The brand's image is sleek and contemporary, aligning with a consumer base that values makeup for all skin tones. The emphasis on seamless blending and long-lasting wear suggests that the brand caters to individuals seeking both convenience and quality in their beauty routines. Fenty Beauty seemingly sets itself apart by offering products that are versatile and easy to use, appealing to both makeup novices and experts. # Product The featured product is Fenty Beauty's Sun Stalk'r Soufflé Bronzer, a bronzing powder designed for all skin tones. The ad highlights that the bronzer blends seamlessly and stays all day, suggesting a long-lasting and easy-to-apply formula. The packaging is an octagonal compact, reflecting a design-conscious approach. These attributes collectively position the product as a must-have for achieving a sun-kissed glow effortlessly and universally, regardless of skin tone. # Visual style The ad features a product-focused, highly polished, studio-shot visual style. The visual motifs include a grid layout and a flatlay arrangement of the product compacts. The image treatment includes background removal and color grading to match the background to the product packaging. The typography is large and bold. Overall, the visual style is designed to be highly scannable and eye-catching in a social media feed. # Hooks Headline: NEW SUN STALK'R SOUFFLÉ BRONZER # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the brand's new Sun Stalk'r Soufflé Bronzer. This serves to immediately inform the audience about the product being promoted. The brand is communicating directly to the viewer and immediately states its new product launch to build awareness and generate curiosity. - The ad continues by listing the product's key features: 'Blends seamlessly,' 'Stays all day,' and 'For all skin tones.' From the brand's perspective, this is intended to convey the product's unique selling points and benefits, emphasizing its ease of use and suitability for a diverse range of consumers. This aims to directly address common concerns about bronzer application and wear. - The ad concludes with multiple shots of the product. From the brand’s POV, showcasing the physical product is designed to reinforce its availability and create visual appeal, allowing potential customers to imagine themselves using it. This helps to build the Fenty Beauty brand and the association with quality and inclusivity.

# Ad summary This Fenty Beauty ad showcases the Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer. It features Rihanna modeling the bronzer on her face with a dark brown background. # Brand positioning Fenty Beauty, founded by Rihanna, aims to create makeup for everyone of all skin tones. The brand is inclusive, edgy, and high-quality, as shown through the sophisticated aesthetic of the ad and through the casting of Rihanna herself. The brand ignores the traditional beauty norms of only catering to a select few by showcasing a wide range of diverse models in their marketing and offering a wide range of shades in their products. # Product The advertised product is the Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer by Fenty Beauty. It is a bronzer designed to provide a sun-kissed glow to the skin. The bronzer has a unique mousse-cream texture, and it comes in a pressed powder format. It is portrayed as a way to achieve a bronzed look with ease and comfort. # Visual style The ad has a polished, high-quality studio shot aesthetic. The visual motif is clean and minimal, with a focus on the subject and product. The image has been color graded to enhance the warm tones, and lighting is used to highlight the model's features and the product's effect. The typography is large and bold, ensuring high readability. The visual style aligns with typical beauty brand advertising, focusing on a clean and sophisticated look. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of Rihanna, the face of Fenty Beauty, modeling the product. The purpose is to immediately capture attention and associate the product with a recognizable and influential figure. The audience experiences this from the perspective of the brand, showcasing the product's effect on a celebrity face. - The text overlay introduces the "NEW Sun Stalk'r Soufflé Pressed Mousse Cream Bronzer". This informs the audience of the new product name and what type of product it is. The audience experiences this from the brand's perspective, directly communicating what the product is.

# Ad summary This ad for Fenty Beauty's Sun Stalk'r Souffle bronzer showcases the product in a way that is designed to mirror cooking or baking content. The product is presented with honey or butter being drizzled over it and also is presented with dessert items, such as cookies and truffles. Models demonstrate how the product is used to highlight and contour the face and body. The ad also demonstrates the wide variety of tones. # Brand positioning Fenty Beauty is presented as a luxury beauty brand that is designed to appeal to a wide range of skin tones and ethnicities. The brand promotes a fun, gourmet aesthetic. The brand pushes against the norm by innovating and including a diverse set of models. The brand identity is emotional and promotes the concept of fun and self-expression through makeup. # Product The product being advertised is Fenty Beauty's Sun Stalk'r Souffle bronzer. This is a pressed mousse cream bronzer. It comes in eight delicious shades. It is designed to bounce, blend, and blur onto the skin. The ad shows it can be used on the face, including the cheeks, and on the body, including the shoulders. # Visual style The visual style of the ad is very polished. It mimics the style of videos found on social media. The editing style is quick cuts with static shots. The production quality is high-end. The pacing is quick. The cuts are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The Fenty Beauty bronzer compact is shown as honey is drizzled over it. - 00:00–00:03 A finger swipes across the bronzer. The text states that it is pressed mousse cream bronzer. - 00:02–00:04 The Fenty Beauty compact is shown with a knife slicing across it. - 00:03–00:05 Text states that this is the recipe for a gourmet sun-kissed glow. - 00:04–00:05 A woman with fair skin has bronzer applied to her cheek with a pink brush. Text states to bounce. - 00:05–00:06 A close up shot of a bronzer brush. - 00:06–00:07 A woman with medium skin has bronzer applied to her shoulder with a pink brush. Text states to blur. - 00:07–00:09 The screen is split into nine sections with one of the products in the middle. Various women of different skin tones are around the product. - 00:07–00:08 Text states that the bronzer comes in eight delicious shades. - 00:09–00:10 The product is shown with brown butter that is being heated with a torch. Text states Brown Butt'r. - 00:10–00:11 The product is shown with a biscotti. Text states Biscotti. - 00:11–00:12 The product is shown with a truffle. Text states Sweet Truffle. - 00:12–00:13 The product is shown with a sugar cookie. Text states Suga Cookie. - 00:13–00:15 A woman with brown skin applies the product to her face.

# Ad summary This image features two Fenty Beauty Heat lip glosses in different shades, set against a glossy backdrop in matching tones. The composition is clean and emphasizes the product's aesthetic appeal. # Brand positioning Fenty Beauty is presented as a high-end, modern beauty brand known for its inclusive approach and trend-setting products. The brand aims to occupy a space in the consumer's mind as innovative and luxurious, yet accessible. The brand's values align with self-expression, confidence, and embracing individuality. Fenty Beauty sets itself apart by pushing against the norms of traditional beauty standards, offering a wide range of shades and products that cater to diverse skin tones and preferences. The brand positioning balances both functional performance (high-quality formulas) and emotional connection (feeling empowered and beautiful). # Product The product featured is Fenty Beauty's Heat lip gloss, available in two shades. The lip gloss comes in a clear, rectangular tube with a metallic pink cap. It is designed for anyone looking to enhance their lips with a glossy finish and a hint of color. The USPs include the glossy finish, comfortable wear, and the range of shades offered. The product aims to address the purchase barrier of finding a lip gloss that provides both shine and comfort without being sticky or heavy. Each gloss tube features the 'HEAT' label printed vertically, and the brand name 'FENTY BEAUTY' in a stylized font. The lip gloss promises to deliver a volumizing effect for fuller-looking lips with a hint of color. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motifs include a color-coordinated palette and a focus on glossy textures. The image treatment involves background removal and color grading to enhance the product's colors. The typography is clean and modern, with the brand name prominently displayed. The style aims to be high-design and visually appealing, increasing stop power in the feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases two different shades of the Fenty Beauty Heat lip gloss. This is intended to highlight the range of options available to customers, told from the brand's perspective. - The products are positioned against a glossy, color-coordinated background, enhancing the visual appeal and emphasizing the product's glossy finish. This is presented from the brand’s perspective to create an enticing visual. - The Fenty Beauty logo and product name ('HEAT') are prominently displayed on the packaging. This reinforces brand recognition and clearly identifies the product being advertised from the brand's perspective.

# Ad summary This ad features a range of Fenty Beauty products against a pink background, highlighting a summer skin essentials promotion with a discount and free gift offer. # Brand positioning Fenty Beauty positions itself as a premium beauty brand, offering high-quality, innovative products designed for diverse skin tones and types. The brand emphasizes inclusivity and self-expression, aligning with a modern, confident, and trend-conscious lifestyle. It breaks category norms by focusing on a wide spectrum of beauty solutions beyond traditional demographics, promoting a message of beauty for everyone, with a functional approach to enhancing natural features rather than masking them. # Product The ad features several Fenty Beauty products essential for summer skincare. These include a cleanser in a light purple tube with (on-package label text) 'FENTY SKIN' printed on it, a hydrating lip gloss in a clear tube with a pink tint, and a light purple stick which appears to be a toner with its top off. There's a powder foundation in both light and dark compacts, and a loose setting powder in a clear jar with a silver applicator. These products are marketed towards providing a complete skincare and makeup routine. The emphasis is on providing solutions for a fresh and protected look during the summer months. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motif is clean and minimalist, emphasizing the product through strategic lighting and a soft color palette. Image treatment includes background removal and subtle color grading to create a cohesive look. The typography is integrated in a large and bold manner for scannability. # Hooks Headline: 20% OFF SUMMER SKIN ESSENTIALS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a limited-time promotion: '20% OFF SUMMER SKIN ESSENTIALS + FREE 3-PIECE GIFT ON $80+ ORDERS,' grabbing attention with immediate value and an incentive to purchase. This is conveyed from the brand's perspective to kickstart interest and drive initial engagement with an attractive offer. - The central arrangement showcases a variety of Fenty Beauty products, from skincare to makeup essentials, visually presenting the breadth and appeal of the product line. This is presented from a brand perspective, highlighting product range and quality to support the initial offer by displaying key items that fall under the 'Summer Skin Essentials' promotion. - The FENTY BEAUTY logo at the bottom reinforces brand identity and adds a final touch of credibility to the advertised products and promotional offer. This is shown from the brand’s perspective to ensure immediate brand recognition.

# Ad summary The ad uses a mock messaging interface to present a conversation where a potential customer expresses interest in finding a foundation. The brand inquires about the customer's skin type, and then suggests Eaze Drop Skin Tint as a suitable product that provides hydration all day. # Brand positioning Fenty Beauty is presented as a direct and accessible brand, offering personalized solutions to beauty needs through a conversational approach. The brand positions itself as understanding individual customer needs by directly asking about skin type. This implies a customer-centric approach, aiming to provide tailored recommendations rather than generic solutions. The brand leverages a modern, tech-driven aesthetic by mimicking a messaging app interface. The brand's direct communication style and focus on solving immediate customer concerns suggest a positioning that balances trendiness with practical solutions. # Product The Eaze Drop Skin Tint is presented as a hydrating foundation option designed to suit individual skin types. The product is highlighted as a solution for those looking for a foundation that provides moisture and is suitable for all-day wear. The ad does not delve into specific ingredients or formulations, but the emphasis is on its suitability for everyday use and the hydration benefits it provides. The ad addresses a potential purchase barrier by immediately positioning it as a suitable product for those with dry skin, suggesting that the product is versatile enough to meet various skincare needs. # Visual style The ad employs a modern, minimalist visual style with a focus on clean lines and a soft color palette to convey a sense of simplicity and sophistication. The imitation of a messaging app interface adds a layer of relatability and directness. The use of translucent objects and subtle color gradients creates a soft and appealing aesthetic that enhances the product's perceived gentleness and hydrating properties. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a messaging interface showing a user stating, "Looking for a foundation". This aims to immediately capture viewers who are actively seeking a foundation product, framing the need from the customer's perspective. - The brand then responds by asking, "What's your skin type?". This question is designed to showcase the brand's personalized approach and understanding of different skincare needs. The POV is from the brand, positioning them as attentive and responsive to customer queries. - A user responds, "Kind of dry". This acknowledges a common skin concern, setting up the brand to offer a relevant solution. The POV is from the customer expressing a specific need. - The brand introduces "Eaze Drop Skin Tint" as a solution that is "perfect for you and hydrates all day". This serves as the core product pitch, connecting the skin tint to the user's previously stated need for hydration. The POV is from the brand, providing a product recommendation tailored to the user's concern.

# Ad summary This ad promotes Fenty Beauty's Gloss Bomb in the Wattabrat shade, highlighting its popularity and availability. # Brand positioning Fenty Beauty is presented as a trendsetting, high-demand beauty brand. The ad emphasizes the popularity of the brand's Gloss Bomb product, positioning it as a must-have item. The visual and textual elements align to create a sense of exclusivity, suggesting that Fenty Beauty products are sought after and fashionable, making the customer feel like they are staying on trend. The brand's appeal seems to focus on delivering products that are on-trend. # Product The product featured is Fenty Beauty's Gloss Bomb in the Wattabrat shade. It is a lip gloss contained in a clear, rectangular tube with a reflective silver cap. The gloss is a light, shimmering pink color. The ad implies it is a popular product by including the text "Bestseller" in a black circle graphic on the right. The overall messaging focuses on the product's desirability. # Visual style The ad has a polished, studio-shot aesthetic. The color scheme is predominantly pink, creating a monochromatic and cohesive look. The image is well-lit, with a focus on the product and its texture. The typography is clean and modern, complementing the brand's aesthetic. # Hooks Headline: GLOSS BOMB IN WATTABRAT # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring the Gloss Bomb in Wattabrat is 'HERE TO STAY', immediately establishing that this product is both popular and permanent in the Fenty Beauty lineup, signaling product success from the brand's perspective. - The ad highlights that the product is a 'Bestseller,' which is placed next to the Gloss Bomb to create desire for the product. This part of the story is told from the brand's perspective.

# Ad summary This Fenty Beauty ad showcases a montage of UGC reviews praising the Gloss Bomb lip gloss. The ad features an interactive chatbot function to obtain more personalized product recommendations. # Brand positioning Fenty Beauty, founded by Rihanna, positions itself as a modern and inclusive beauty brand, offering a wide range of high-quality makeup products for all skin tones. The brand aims to break away from traditional beauty norms by prioritizing diversity and catering to customers who seek vibrant, bold, and expressive makeup. Fenty Beauty focuses on delivering innovative formulas and on-trend products that empower individuals to feel confident and experiment with their personal style. The brand is dedicated to creating products that work for everyone, challenging the industry's limitations and offering a more inclusive and accessible approach to beauty. # Product The Fenty Beauty Gloss Bomb is a lip gloss designed to provide a high-shine, non-sticky formula that enhances lips with a hint of color. It is designed to be universally flattering, complementing all skin tones while offering a comfortable, moisturizing feel. The gloss is available in a range of shades, each formulated to deliver a smooth, even application. The USPs are its hydrating properties and its ability to make lips look fuller and more radiant. The gloss can be worn alone for a subtle glow or layered over other lip products for added intensity. The main purchase barrier addressed is the common issue of sticky or uncomfortable lip glosses, as the Gloss Bomb promises a non-sticky wear. # Visual style The ad has a polished, high-end aesthetic with a focus on product and user-generated content. The editing style includes quick cuts to maintain a fast pace. The color palette is dominated by mauve and pink tones, creating a cohesive and branded look. The production quality is high, blending professional product shots with authentic-looking user-generated content. The pacing is fast, with cuts timed to align with music beats, enhancing the rhythm and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Chat with Rose Amber for personalized product picks. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a sparkling visual background of the brand. The intent is to immediately signal a high-end beauty brand. - 00:02–00:06 The ad asks, 'What are people saying about Gloss Bomb?' and immediately cuts to three quick testimonials, which highlights customer opinions. - 00:06–00:10 The ad ends with a product shot of a drop of the lip gloss and a CTA, encouraging users to chat with 'Rose Amber' for personalized product recommendations.