How FENTY SKIN Advertises on Meta

# Ad summary This image ad for Fenty Skin highlights three of its hydration-focused skincare products: the Dew N Plump Glow Serum, the Dew N Plump Face Mist, and the Dew N Plump Slushie Mask. The ad showcases each product's name, key features, and usage instructions against a background that evokes a sense of dewy hydration. # Brand positioning Fenty Skin is presented as a modern and inclusive skincare brand with a focus on delivering effective hydration. The brand aligns with a youthful, beauty-conscious demographic seeking accessible luxury and high-performance skincare solutions. Positioning focuses on simplicity and ease of use, and the brand pushes against the complicated routines or intimidating messaging often associated with skincare, and promotes a lifestyle of self-care and radiant skin. # Product The ad showcases three products from Fenty Skin's 'Dew N Plump' line, all focused on hydration. The Dew N Plump Glow Serum is a 3-in-1 daily gel serum, designed to be used every day for an instant glow. The Dew N Plump Face Mist is an ultra-fine mist intended for use anytime, anywhere, to provide extra hydration and refresh skin. Lastly, the Dew N Plump Slushie Mask is a leave-on gel mask, recommended for nightly use to deliver intense hydration and lock in moisture. All three products share a focus on hydration and ease of integration into a daily skincare routine. # Visual style The ad features a clean, product-focused visual style with a high production quality. The background uses soft gradients and water ripple effects to convey a sense of hydration. Typography is clean and legible, and the image treatment is bright and airy. The style is native to social media platforms, emphasizing clear product presentation and benefit-driven messaging for quick scannability in-feed. # Hooks Headline: HYDRATION TO THE MAX # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the title 'Hydration to the max' to instantly convey the central theme and primary benefit of the featured products. The brand is setting the expectation for intense moisturization right from the start. - The ad presents the Dew N Plump Glow Serum. With product claims (3-in-1 daily gel serum) and usage instructions (use every day for an instant glow), the brand aims to inform and encourage regular use. - Next, the ad presents the Dew N Plump Face Mist. With the product claims (ultra-fine face mist) and usage instructions (use anytime, anywhere for extra hydration to refresh skin), the brand aims to inform and encourage regular use. - Finally, the ad presents the Dew N Plump Slushie Mask. With the product claims (leave-on gel mask) and usage instructions (use every night for intense hydration to lock in moisture), the brand informs the viewer and encourages nightly use.

# Ad summary A UGC-style demo ad for Fenty Skin Jumbo Butta Drop Whipped Oil Body Cream featuring a content creator showcasing the Vanilla Dream scented cream. She applies the body cream, highlighting its moisturizing effect, lack of shimmer, and limited-edition status. The ad emphasizes the 'glossy sheen' and moisturizing quality, showing a before and after comparison of the cream. # Brand positioning Fenty Skin is presented as a modern, viral skincare brand focused on creating indulgent, enjoyable self-care experiences. The brand clearly positions itself as a provider of high-quality, luxurious body care products with a focus on sensorial appeal, offering products with delicious scents and a non-sticky feel. They push against the norms of traditional, clinical skincare by focusing on the emotional experience of using their products. The brand occupies a space that blends skincare with a lifestyle focus, aligning with consumers who seek both functional benefits and emotional gratification in their routines. # Product The Fenty Skin Jumbo Butta Drop Whipped Oil Body Cream Vanilla Dream is a limited-edition body moisturizer designed to leave skin glossy, hydrated, and non-sticky. It is formulated with a blend of vanilla, pink sugar, and coconut, giving it a "so dreamy and so delicious" scent. The whipped oil contains seven conditioning essential oils and provides a glossy sheen that lasts all day. The body cream does not contain shimmer. It addresses the purchase barrier of a sticky or greasy feel, promising that the product melts into the skin. # Visual style The ad has a polished UGC feel, with a clean background and well-lit environment. The editing style is simple with mostly static shots. The production quality is high, resembling a professional commercial. The pacing is consistent at around 19 CPM, creating a smooth viewing experience. Audio and visual elements are synced to emphasize key product features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator presents the Fenty Skin Jumbo Butta Drop. - 00:02–00:06 She mentions that they're bringing back the vanilla dream scent but in jumbo size, appealing to those who are already fans of the product. - 00:06–00:15 She emphasizes the delicious scent and its moisturizing qualities, stating it gives a glossy sheen. - 00:15–00:18 She mentions the cream is limited edition and shows a before and after. - 00:18–00:21 She says it melts into the skin so you'll never feel sticky. This is a direct response to potential user concerns about the feel of body oil. - 00:21–00:24 She mentions that the cream has a blend of seven conditioning essential oils.

# Ad summary This ad promotes Fenty Beauty's Hydra Vizor Huez tinted moisturizer and SPF using a humorous, tongue-in-cheek approach. It highlights the product's moisturizing and sun-protecting properties, as well as its ability to even out skin tone. The ad features models at a backyard barbecue, presenting the product as a fun and essential addition to any summer routine. # Brand positioning Fenty Beauty is presented as a fun, inclusive beauty brand that caters to a diverse range of skin tones. The brand emphasizes both the functional and aesthetic aspects of its products. Fenty Beauty takes a playful approach to beauty, demonstrated by the ad's humorous tone and barbecue theme. The brand directly addresses a common beauty frustration with uneven skin tone. Fenty Beauty positions itself as a solution for achieving a flawless, protected complexion. # Product The Fenty Beauty Hydra Vizor Huez is a tinted moisturizer and SPF product designed to hydrate, smooth, condition, and protect the skin. It is formulated with aloe, hyaluronic acid, niacinamide, and Kalahari melon. The product offers sun protection through mineral SPF. Available in ten shades, the formula is designed to leave no white cast. The Hydra Vizor Huez aims to simplify the beauty routine by providing coverage. It is intended to leave skin looking glowy and radiant. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style uses quick cuts to maintain a fast pace. The visuals are brightly lit, with a focus on vibrant colors and textures. The barbecue theme is a recurring visual motif. The visuals are timed to the music beats, with product actions syncing with the rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yours now. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with three women in swimsuits standing behind a table set up as a backyard barbeque. - 00:00–00:06 The woman in the center addresses the audience, asking if they are tired of looking uneven and unprotected, and invites them to the "barbeque". This sets up the ad as a humorous infomercial. - 00:07–00:21 The ad transitions to show the product packaging, and the central woman provides details about the product's features and benefits, including hydration, skin smoothing, conditioning, and sun protection. The woman speaks from the brand perspective. - 00:22–00:26 Returning to the "barbeque" table, the woman emphasizes the product's coverage and ability to simplify a 10-step makeup routine. She shifts into a more playful tone, promising a more efficient and effective solution. - 00:27–00:29 The ad shows the three women standing in front of a giant chess board. - 00:30–00:33 The ad highlights the shade range of the product and the absence of white cast, continuing to promote the brand's inclusivity. - 00:34–00:40 The woman states that the Fenty Hydra Vizor Huez is all you need when on the run and will keep you protected under the sun. The ad concludes with a call to action.

# Ad summary This image ad features Rihanna in a bathtub surrounded by flowers, implying the use of beauty products within a self care routine. # Brand positioning This ad presents Fenty Beauty as a luxury brand that focuses on self-care and beauty. It aligns with values of indulgence and natural beauty. The brand distinguishes itself by promoting a high-end lifestyle, as seen through its association with its celebrity founder, Rihanna, and the opulent setting of the ad. It aims to occupy a space in the consumer's mind as a high-end beauty brand that enhances a luxurious lifestyle. # Product The ad features unspecified bath and body care products that are alluded to by the presence of Rihanna soaking in a bathtub full of flowers. The product is targeted toward individuals who are interested in luxury beauty routines. The product's unique selling proposition is the creation of an indulgent, spa-like experience in the comfort of one's home, emphasizing self-care and relaxation. The ad addresses the purchase barrier of accessibility to luxury beauty by showcasing how a celebrity such as Rihanna integrates these products into her routine, making it seem attainable. # Visual style The ad utilizes a high-polish, studio-shot production quality. The visual motifs include a lush, floral arrangement creating a spa-like atmosphere. The image treatment involves soft lighting and possible color grading to enhance the skin tones and floral colors. The style might impact scannability in the feed due to the lack of explicit product focus but could increase stop power due to the celebrity appearance and visually appealing setting. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image captures Rihanna in a floral-filled bath, which gives viewers a glimpse into a serene, high-end self-care routine, aiming to align the product with a lifestyle of luxury and personal well-being, from Rihanna's perspective.

# Ad summary This ad for Fenty Skin features Rihanna in a lush, floral-filled bath, promoting the brand's image as luxurious and rejuvenating. The ad emphasizes natural beauty and a spa-like experience, inviting viewers to indulge in self-care. # Brand positioning Fenty Skin, helmed by Rihanna, positions itself as a luxury skincare brand that embraces inclusivity and celebrates natural beauty. The brand steers clear of complex or clinical aesthetics, instead opting for a lifestyle-focused approach that blends effortlessly into the consumer's daily routine. Fenty Skin seeks to create an emotional connection with its audience, positioning itself as an essential part of a self-care ritual. # Product The product featured is from Fenty Skin, designed to enhance the user's natural beauty routine by bringing the spa experience to your home. Its main benefits focus on providing an indulgent self-care experience. The ad highlights this aspect, emphasizing how the product helps users to relax and feel pampered at home. # Visual style The ad features a highly polished, studio-shot image with a lush, spa-like aesthetic. The image utilizes soft lighting and a rich color palette to create an aspirational and inviting mood. The overall visual style positions Fenty Skin as a luxury self-care brand. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The scene opens with Rihanna in a bath filled with flowers, creating a lush, intimate atmosphere. From the brand's point of view, this presents Fenty Skin as an integral part of a luxurious and relaxing self-care routine.

# Ad summary This ad showcases the Fenty Skin Butta Drop body cream and body milk, emphasizing the return of its viral-favorite vanilla dream scent. The composition focuses on the products, with callouts to highlight each one. # Brand positioning Fenty Skin, by Rihanna, is presented as a luxury skincare brand with a focus on body care. The ad highlights the brand's commitment to creating high-quality, desirable products with unique scents. With language like "viral-fave scent," Fenty Skin positions itself as a trendsetting brand that resonates with consumers, generating significant social buzz and demand. The brand emphasizes moisturizing and hydrating products in appealing scents. # Product The ad features Fenty Skin's Butta Drop body cream and body milk in the vanilla dream scent. The Butta Drop is a hydrating body cream, packaged in a deep pink jar with a screw-top lid. The body milk is packaged in a tall, white bottle with a pink pump. The vanilla dream scent is emphasized as a "viral-fave" scent, highlighting its popularity and appeal. Both products aim to provide hydration and moisturization. The ad focuses on the sensory experience, suggesting a luxurious and pampering routine. # Visual style The ad has a clean, polished aesthetic, typical of beauty product advertising. It features soft lighting and a minimalist background to draw attention to the products. The reflective surface and gradient background enhance the sense of luxury. The composition is carefully arranged to showcase the products and their ingredients, with the coconut and vanilla beans subtly reinforcing the vanilla scent. The overall effect is modern and sophisticated, aligning with Fenty Skin's brand image. # Hooks Headline: THE VIRAL-FAVE SCENT IS BACK BUTTA DROP IN VANILLA DREAM # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing that the brand’s popular scent is back, immediately creating excitement and anticipation for those already familiar with the product. This builds on prior awareness and fandom, and the message comes from the brand's perspective. - The visual showcases both the Butta Drop body cream and a new body milk, highlighting the range of options available in the popular scent. This informs the audience of the specific products being advertised, which are from the brand's perspective. - The ad features product callouts, pointing out the "Body Cream" and the "NEW Body Milk", which emphasizes key features and guides the viewer's attention. This part of the story serves to clarify the product lineup from the brand's perspective.

# Ad summary This ad promotes Fenty Skin's Hydra Vizor moisturizer + invisible SPF 30. It presents the product's features and benefits through close-up shots and text overlays. The product is shown in a clean and aesthetically pleasing manner. # Brand positioning Fenty Skin, by Rihanna, is presented as a modern and inclusive skincare brand focused on effective and streamlined solutions. The brand stands out with its sleek, minimalist packaging. Fenty Skin offers products that integrate seamlessly into daily routines, simplifying skincare. The brand emphasizes both functional and aesthetic appeal, suggesting a lifestyle choice that values efficiency and contemporary style. # Product The Fenty Skin Hydra Vizor is a moisturizer with SPF 30. This lightweight product offers hydration and sun protection in a single step, and its key features include hydration, brightening, smoothing, and protection against sun damage. Its refillable design addresses sustainability concerns by reducing waste and encouraging eco-conscious consumption. This product is designed for daily use, fitting into any skincare routine. # Visual style The ad has a clean and polished aesthetic. The lighting is soft and diffused, creating a gentle, contemporary mood. The video employs smooth transitions. The color palette is soft with pale pink and purple, enhancing the visual appeal. The pacing is consistent and well-timed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by displaying two Fenty Skin Hydra Vizor products. - 00:01–00:02 The ad zooms in on one of the products as a pink fluid pours over the product and pools around it. - 00:02–00:03 The product floats upwards as text appears reading, "YOUR ONE 'N DONE MOISTURIZER." - 00:03–00:04 The product is shown outside of its container and text appears reading, "HYDRA VIZOR." - 00:04–00:07 The inner product is placed back into the container. - 00:07–00:09 The product pumps out pink moisturizer. - 00:09–00:10 The product pumps out pink moisturizer again. - 00:10–00:12 Pink fluid pours over the product and the text reads, "SMOOTHS," then the text changes to "PROTECTS." - 00:12–00:14 The product floats upwards and the text reads, "REFILLABLE."

# Ad summary This ad promotes the Fenty Skin body line, highlighting the vanilla flowers scent. The ad features a person using the body wash and allover body mist in the shower and on their body, emphasizing a luxurious and refreshing experience. # Brand positioning Fenty Skin, founded by Rihanna, is presented as a modern, inclusive skincare brand that challenges traditional norms. The brand aligns with a lifestyle of self-care and luxury, positioning itself as a premium option for individuals seeking high-quality body care. Fenty Skin emphasizes functional simplicity with a focus on an emotional connection, offering products that enhance the user's experience through scent and texture. # Product The ad features two products from the Fenty Skin body line: the "Big Drippy" body wash and the allover body mist. Both products are scented with vanilla flowers. The body wash is shown being lathered on the skin in the shower, creating a rich, bubbly foam. The allover body mist is presented as a light, refreshing spray to be used after showering. Both products come in sleek, minimalist packaging and are designed for daily use, offering a luxurious and sensorial experience. The ad conveys the idea that these products are worth trying for their unique scent and the indulgent experience they provide. # Visual style The ad features a polished, high-end aesthetic with smooth transitions and a clean, minimalist style. The production quality is professional, creating a luxurious and sophisticated feel. The pacing is consistent, with cuts timed to the music beats, enhancing the overall visual and auditory experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A hand with light pink nails holds a brown, translucent bottle of Fenty Skin Vanilla Flowers Allover Body Mist against a bright white background. - 00:01–00:02 The perspective switches to the silhouette of a person flexing their arm against a bright white background, highlighting body positivity. - 00:02–00:03 The scene transforms, revealing Fenty Skin's body line and the brand's logo. - 00:03–00:07 The hand places the bottle down, transitioning to a scene of a person washing their body with a soapy cleanser. - 00:07–00:08 The camera zooms in on the soapy lather, emphasizing its texture and richness, highlighting the product's quality and luxurious feel. - 00:08–00:10 The bottle is shown against a white background with a vanilla bean and flower, reinforcing the vanilla flowers scent. - 00:11–00:12 A transition leads to a person holding a bottle of Fenty Skin body wash in the shower, showcasing the product's packaging and usage in a wet environment. - 00:12–00:13 The body is washed with water, displaying the product’s cleansing action and refreshing quality. - 00:13–00:14 The scene transitions to the person holding the Fenty Skin Allover Body Mist, preparing to apply it, emphasizing the post-shower use. - 00:14–00:15 The camera closes up on the Fenty Skin Allover Body Mist with water droplets, highlighting the refreshing and hydrating nature of the product.

# Ad summary This ad is for Fenty Skin's Dew N Plump Face Mist. The ad features various models using the product and highlighting the glowing results. # Brand positioning Fenty Skin is presented as a modern, inclusive, and accessible skincare brand founded by Rihanna. The brand emphasizes a clean and minimalist aesthetic, focusing on effective and straightforward skincare solutions. The overall tone promotes a youthful, radiant appearance while appealing to a diverse audience through its inclusive representation. Fenty Skin aims to occupy a space in the consumer's mind as a go-to for achieving healthy, glowing skin with simple, effective products. The brand aligns with values of inclusivity and contemporary beauty standards. The brand's image reflects an effortless approach to skincare that is both functional and aspirational. # Product The featured product is Fenty Skin's Dew N Plump Soothing Nectar Face Mist, a hydrating face mist designed to refresh and rejuvenate the skin. It is packaged in a sleek, silver cylindrical bottle with a spray nozzle. The product promises to leave skin with a dewy, plump appearance. The mist is suitable for application throughout the day to maintain hydration and a fresh look. The ad addresses purchase barriers by visually demonstrating the ease of application and the immediate improvement in skin's radiance. # Visual style The ad has a clean and polished aesthetic, with bright and even lighting. The editing style consists of quick cuts between product shots and close-ups of models showcasing their dewy skin. The production quality is high-end, giving a luxurious commercial feel. The ad uses static shots and smooth transitions to maintain a focus on the product and its effects. The pacing is moderate, with cuts timed to the music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a model presenting the Fenty Skin face mist to the camera. - 00:02–00:05 A hand displays the silver Fenty Skin bottle against a solid light purple background. - 00:05–00:08 A close-up of a model with a dark skin tone gently dabs the face mist onto her skin with her finger, with her eyes closed and a slight smile. - 00:08–00:09 The model opens her eyes and looks directly at the camera, showcasing her glowing skin. - 00:09–00:11 The camera zooms in on the bottle, displaying the product name: 'DEW N PLUMP - SOOTHING NECTAR FACE MIST'. - 00:11–00:13 Another model with light skin and wet hair dabs the face mist onto her cheek, smiling at the camera to show the immediate hydrating effect. - 00:13–00:15 The ad returns to the first model spraying the mist on her face. - 00:15–00:17 The camera zooms in extremely close to the model's eye area, showcasing the dewy skin. - 00:17–00:21 The ad closes with a hand holding the product, followed by the brand and product name displayed on screen.

# Ad summary An image ad for Fenty Skin Dew N Plump hydrating nectar face serum. The serum bottle is surrounded by fruit and botanical ingredients of the serum, which are identified via text labels and lines. # Brand positioning Fenty Skin is presented as a skincare brand focused on hydration and natural ingredients. The visuals in the ad emphasize fresh botanical ingredients, which aligns with the brand's value of using natural components for skin health. The inclusion of terms like 'juice complex' suggests a positioning that moves away from traditional clinical skincare, instead favoring a more approachable and refreshing take on skincare. It aims to occupy a space in the consumer's mind as a provider of simple, effective, and naturally-derived skincare solutions. The brand tone is playful and leans into more emotional/experiential benefits like hydration and plumping, rather than corrective or clinical promises. # Product The Fenty Skin Dew N Plump hydrating nectar face serum is designed to replenish, revive, and plump skin with hydration. The product contains a Superquench Juice Complex, aloe juice to replenish and refresh skin, polyglutamic and hyaluronic acids that are mega-plumpers to help hydrate and bind moisture to the skin, and betaine and glycerin to bind moisture to the skin and improve the moisture barrier. It is formulated to hydrate the skin and improve skin's moisture barrier. # Visual style The ad features a clean, studio-shot aesthetic with a focus on highlighting natural ingredients. The production quality is highly polished. The visual motif is a flatlay with ingredient callouts. The image treatment includes background removal and drop shadows. The typography is clean and legible. The style is native and high-design, increasing scannability and stop power in feed. # Hooks Headline: MADE WITH # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Fenty Skin Dew N Plump hydrating nectar face serum alongside its core ingredients. This serves to visually and textually highlight the product's natural composition and hydrating properties, conveying a message about the brand's commitment to wholesome skincare from the brand's perspective. - The ad then proceeds to detail the specific ingredients and their benefits, such as the Superquench Juice Complex and hyaluronic acids, which replenish, revive, and plump the skin. By explicitly listing ingredients and their hydrating effects, the brand aims to build trust and provide tangible reasons for consumers to choose their product, as seen from the brand's perspective. - Finally, the ad concludes by highlighting the serum's ability to bind moisture and improve the skin's moisture barrier through components like betaine and glycerin. This reinforces the serum's central promise of deep and lasting hydration, emphasizing the functional benefits and positioning the product as a reliable solution for dry skin, as stated by the brand.

# Ad summary This ad promotes the Fenty Skin Jumbo Butta Drop body moisturizer in Vanilla Dream. The ad features a model applying the lotion to her body, emphasizing its scent and moisturizing effect. # Brand positioning Fenty Skin is presented as a luxury skincare brand that emphasizes sensory experiences and indulgent self-care. The brand aligns with values of feeling good in your skin and offers products that are back by popular demand. The brand's positioning is emotional, focusing on scent and experience in addition to the functional benefit of moisturization. # Product The product advertised is the Jumbo Butta Drop by Fenty Skin in the Vanilla Dream scent. It is a body moisturizer designed to give users 2.5x more product for their body. The product is highlighted for its vanilla, pink sugar, and coconut scent. # Visual style The ad has a polished, high-end commercial aesthetic. The lighting is bright and creates a glossy sheen on the model's skin, enhancing the perceived moisturizing effects of the product. The video is edited with smooth transitions. The pacing is consistent throughout, with a moderate number of cuts per minute synchronized with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now at FENTY SKIN.COM # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A jar of Fenty Skin Butta Drop in Vanilla Dream is presented. - 00:02–00:06 00:02–00:06 A hand reaches for the product. The lid is opened and product is applied to the model's body. - 00:06–00:11 00:06–00:11 The lotion is rubbed into the model's arm, and text appears noting the 'viral scent' is Vanilla, Pink Sugar, and Coconut. The audience sees and hears the glistening of the lotion being applied to her body. - 00:11–00:18 00:11–00:18 The lotion is rubbed into the model's legs, and text appears emphasizing that you 'get 2.5x MORE BUTTA FOR YOUR BODY'. - 00:18–00:24 00:18–00:24 The model rubs lotion into her shoulder. The camera focuses on the model holding the product, and text states to 'SHOP NOW AT FENTYSKIN.COM'.

# Ad summary string # Brand positioning Fenty Skin is presented as a fun and efficacious brand that prioritizes sun protection and makeup prep. The brand emphasizes simplicity and effectiveness, as a product that works just as hard as you do. It defies norms by promoting sun protection as a crucial step in the everyday beauty routine, not just for beach days. The brand positioning is both functional, highlighting its 2-in-1 SPF and moisturizing benefits, and emotional, aligning with a lifestyle of confidence and simplicity. # Product The featured product is Fenty Skin Hydra Vizor, a moisturizer plus invisible SPF 30, designed to protect the skin from sun damage while providing essential hydration. This 2-in-1 product is suitable for anyone looking to simplify their skincare routine, combining two crucial steps into one. It contains hyaluronic acid and aloe to double skin's hydration. It is made with niacinamide, reducing the look of pores and brighten skin. The product addresses the purchase barriers of complicated skincare routines by offering an effective and easy-to-use solution, making it the perfect makeup prep and ensuring no overcooked buns. # Visual style The ad has a polished and vibrant visual style, combining natural outdoor settings with studio-lit close-ups. The editing style employs quick cuts to maintain a fast pace and energy. The production quality is high, with clear shots, smooth transitions, and attention to detail in lighting and color grading. This supports a modern and aspirational tone, appealing to a beauty-conscious audience. The ad's pacing is consistent, with cuts timed to the upbeat music, enhancing the overall rhythm and engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yours now # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with upbeat music and dynamic shots of the model. - 00:05–00:08 The model introduces the Fenty Skin Hydro Vizor while preparing food outdoors, suggesting that sun protection is important even during everyday activities. - 00:08–00:11 The model demonstrates applying the Hydro Vizor, highlighting its dual function as a moisturizer and SPF 30 sunscreen. - 00:11–00:16 The model elaborates on the product's benefits, stating it doubles skin hydration and contains ingredients like hyaluronic acid and aloe. - 00:16–00:20 The ad highlights the addition of niacinamide in the formula and its properties, such as reducing the look of pores and brightening the skin. - 00:20–00:26 The ad emphasizes the product’s simplicity and its suitability as a makeup prep. - 00:26–00:29 The model promotes the product's high performance. - 00:29–00:35 The ad returns to the theme of grilling, while continuing to highlight how it protects. - 00:35–00:38 The ad concludes with a call to action to purchase Fenty Skin Hydro Vizor.

# Ad summary A UGC-style demo showcasing Fenty Skin's Butta Drop Body Cream in Vanilla Dream. The creator highlights its hydrating properties, luxurious ingredients, and suitability for everyday wear, emphasizing the jumbo size and current promotional price. # Brand positioning Fenty Skin positions itself as a high-quality, effective skincare brand with a focus on luxurious ingredients and visible results. The brand aligns with a lifestyle of self-care and indulgence, pushing against the norm of basic skincare by emphasizing the sensory experience and skin-enhancing effects of their products. Positioning leans emotional (enjoyment, confidence) rather than purely functional, emphasizing the pampering and glowing results. # Product The product featured is Fenty Skin's Butta Drop Body Cream in Vanilla Dream. It is a body moisturizer formulated to provide intense hydration and a luscious glow. The cream contains mango butter, shea butter, and a blend of seven luxe essential oils. It's available in a jumbo size and is marketed as suitable for everyday wear due to its lack of shimmer. The product addresses the pain point of dry skin, promising to leave the body moisturized and glowing. According to the ad, the body butter is the best smelling cream. # Visual style The ad uses a polished UGC style with a clean, well-lit setting and close-up shots to highlight the product and its effects. The editing is smooth with clear transitions, lending a professional feel while maintaining a personal touch. Pacing is moderate, keeping the viewer engaged without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the sound of containers opening, drawing the viewer in with the familiar sound of self-care practices. - 00:01–00:09 00:01–00:09 The creator expresses her excitement and surprise when she learned that Fenty Skin brought back their limited edition Butta Drop Body Cream in Vanilla Dream. This is conveyed through her enthusiastic tone and the text overlay, building anticipation. - 00:09–00:11 00:09–00:11 The creator highlights that the product is now available in a jumbo size, piquing interest by showcasing the increased value and abundance. - 00:11–00:21 00:11–00:21 She states her personal opinion that Vanilla Dream is the best-smelling Butta Drop body cream and emphasizes the product's hydrating properties, using confident and persuasive language. - 00:21–00:27 00:21–00:27 The creator transitions to a demo context, stating she is fresh out of the shower and will show the product's hydrating abilities, signaling a real-time and relatable experience. - 00:27–00:35 00:27–00:35 She details the ingredients (mango butter, shea butter, seven luxe essential oils) and shows the application, highlighting the luminous glow and sheen it imparts. The "before & after" comparison visually reinforces the product's effectiveness. - 00:35–00:38 00:35–00:38 She points out how moisturized her skin looks after application, inviting the viewer to witness the tangible results. - 00:38–00:43 00:38–00:43 The creator highlights that the formula contains no shimmer for great daily wear. - 00:43–00:47 00:43–00:47 Finally, the creator reveals that the product is valued at $112 but can be purchased for $79, which is "such a steal", adding a call to action.

# Ad summary This ad features Rihanna applying Fenty Skin Butta Drop Whipped Oil Body Cream to her body after showering. # Brand positioning Fenty Skin is presented as a luxury skincare brand that is inclusive and accessible. The brand aligns with a lifestyle of self-care and indulgence, promoting the idea that everyone deserves to feel pampered and confident in their skin. The brand pushes against the norm of overly complicated skincare routines, offering simple yet effective products that deliver visible results. The brand positioning is both functional, providing effective skincare solutions, and emotional, promoting self-love and confidence. # Product The Fenty Skin Butta Drop Whipped Oil Body Cream is a body moisturizer. The product is packaged in a white bottle with a lavender pump. The cream is applied to the body after showering to hydrate and nourish the skin. The ad shows Rihanna applying the cream to her arms, shoulders, and chest, demonstrating how to use the product. The product is presented as a solution for dry skin, providing deep hydration and leaving the skin feeling soft and smooth. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style consists of quick cuts and static shots. The production quality is high-end, supporting the intended tone of luxury and indulgence. The pacing is moderate, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW AT FENTYSKIN.COM # Point of view - [object Object] # Storyline - 00:00–00:02 Rihanna is shown pumping the Fenty Skin Butta Drop Whipped Oil Body Cream. This moment is intended to showcase the product and its packaging. The audience is experiencing this moment from the perspective of someone watching Rihanna use the product. The tone is casual and intimate. - 00:02–00:16 Rihanna applies the cream to her body, focusing on her arms, shoulders, and chest. This moment is intended to demonstrate how to use the product and highlight its moisturizing effects. The audience is experiencing this moment from the perspective of someone watching Rihanna use the product. The tone is relaxed and indulgent.

# Ad summary A product shot for Fenty Skin's Jumbo Butta Drop in Vanilla Dream. It emphasizes the product's scent and the fact that it's back by popular demand. # Brand positioning Fenty Skin is presented as a brand that is highly sought after and in demand, as highlighted by the 'back by popular demand' messaging. The brand is also shown to be viral-focused and scent-centric. Its positioning seems to lean into trends to capture consumer attention and stay relevant, particularly among younger consumers who are influenced by social media trends and virality. The choice of the words like 'Butta Drop' and 'Vanilla Dream' also help create a sense of luxury and indulgence. # Product The product being advertised is the Fenty Skin Butta Drop Whipped Oil Body Cream in Vanilla Dream. It's presented in a jumbo size, as highlighted in the text. The ad also emphasizes its scent, as highlighted by the 'viral-fave scent' badge in the upper left. The packaging is a solid light-purple jar with a screw-top lid. The cream inside is white, smooth, and thick. # Visual style The visual style is clean, polished, and product-focused. The image has a bright and cheerful aesthetic, owing to the soft pink background. The lighting is soft and diffused. The arrangement of the product and props feels carefully curated to highlight the product's quality and vanilla scent. # Hooks Headline: JUMBO BUTTA DROP # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the brand letting the audience know that the Jumbo Butta Drop in Vanilla Dream is 'Back By Popular Demand,' a detail likely meant to build a sense of urgency and excitement. - The ad presents a visual of the product. The packaging, product, and props are all arranged to showcase the product's quality and scent. - The 'Viral-Fave Scent' badge highlights a key selling point. This likely serves to draw the viewer's attention and suggest that the product is trendy and well-loved.

# Ad summary A woman highlights the benefits of Fenty Skin Butta Drop Vanilla Dream moisturizing body butter and its ingredients for giving the skin a luscious glow and shine. She mentions its valued at $112 and offered at $79. # Brand positioning Fenty Skin emphasizes effective and luxurious skincare, positioning itself as a brand that delivers high-quality products with a focus on hydration and radiance. It appeals to consumers seeking a premium experience. The brand stands out by creating hydrating products without shimmer for everyday wear, blending functional benefits with a touch of luxury. The brand positioning is both functional (hydration) and emotional (feeling luscious and radiant). # Product Fenty Skin Butta Drop Vanilla Dream is a moisturizing body butter designed to hydrate the skin and provide a luscious glow and sheen. Formulated with ingredients like mango butter, shea butter, and a blend of seven luxe essential oils, this cream aims to leave the skin moisturized. The body butter is non-shimmering, which makes it ideal for day-to-day wear. The advertised jumbo-sized edition is valued at $112, but you can get it for $79, as stated in the ad. # Visual style This ad has a polished UGC feel with a blend of static shots and quick cuts. The production quality is high, which supports the intended tone. The pacing is consistent. The visuals are timed to the voice-over. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 - 00:01–00:01 The creator opens a stack of various sizes of Fenty Skin cream containers and expresses excitement. - 00:01–00:11 00:01–00:11 - 00:11–00:11 She announces that Fenty Skin has brought back their limited-edition Butta Drop body cream in vanilla dream, which is now jumbo-sized. - 00:11–00:26 00:11–00:26 - 00:26–00:26 She asserts that Vanilla Dream is the best-smelling body butter in her opinion and states that she's fresh out of the shower, making it the perfect time to demonstrate how hydrating the body butter is. - 00:26–00:35 00:26–00:35 - 00:35–00:35 The video cuts to a close-up of the Butta Drop, and the creator lists ingredients like mango butter, shea butter, and a blend of seven luxe essential oils. She applies the cream to her arm and shows the luscious glow and shine it provides. - 00:35–00:38 00:35–00:38 - 00:38–00:38 She highlights that the skin is now moisturized. - 00:38–00:42 00:38–00:42 - 00:42–00:42 She notes that the Butta Drop contains no shimmer, making it ideal for day-to-day wear. - 00:42–00:47 00:42–00:47 - 00:47–00:47 She states the value of the product is $112, but it is being offered at $79, which is a steal.

# Ad summary This Fenty Skin ad showcases their Jumbo Butta Drop Whipped Oil Body Cream in Vanilla Dream. The image focuses on the product jar, alongside vanilla and melon elements, highlighting the scent and luxurious feel. The ad emphasizes the product's popularity and viral status. # Brand positioning Fenty Skin, as presented in the ad, is a brand that positions itself in the luxury skincare market with a focus on high-quality ingredients and a sensorial experience. The brand aligns with values of indulgence, effectiveness, and trendsetting status. It stands out by emphasizing its products' unique formulations and popular demand, suggesting a departure from more traditional or clinical skincare brands. The brand positioning is both emotional and functional, promising not only effective skincare but also a luxurious, enjoyable experience. # Product The featured product is the Jumbo Butta Drop Whipped Oil Body Cream in Vanilla Dream. This body cream is designed to provide deep hydration and a luxurious feel. The product is for anyone seeking a premium body care experience. It is a whipped oil formulation, offering a rich texture and moisturizing benefits. The ad highlights its vanilla dream scent, indicating a focus on fragrance and sensorial pleasure. A key selling point is its "viral-fave scent," emphasizing its popularity. The jumbo size addresses the potential barrier of running out quickly. The product is presented as a solution for those seeking a high-quality, indulgent body cream that is both effective and enjoyable to use. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motifs include a focus on product and ingredient presentation in a clean, minimalist style. Image treatment involves bright, even lighting, color grading to enhance the product's pink hue, and background removal to isolate the elements. The typography is large and bold. The style aims to be visually appealing and high-design, designed to catch the eye in-feed. # Hooks Headline: JUMBO BUTTA DROP # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text "BACK BY POPULAR DEMAND JUMBO BUTTA DROP IN VANILLA DREAM", which introduces the return of a highly requested product, implying its prior success and popularity. This is from the brand's POV, as it highlights their product's desirability and availability. - The focal point then shifts to the product itself, the Fenty Skin Jumbo Butta Drop, visually showcasing the jar and its creamy contents, alongside associated ingredients like vanilla and melon. This part of the story is told from the brand's POV, emphasizing the product's key features and sensorial appeal. - A circular badge stating "VIRAL-FAVE SCENT" is included, further reinforcing the product's popularity and appeal. This also reflects the brand's POV, highlighting a key feature that has resonated with consumers.

# Ad summary A woman showcases the Fenty Skin Butta Drop Whipped Oil Body Cream Vanilla Dream. She applies some of the body cream to her legs and shares her results. She states that if her mom, who has dry skin and needs good lotion, likes the product, it is for real. # Brand positioning Fenty Skin is presented as a high-quality, luxurious brand that prioritizes effective skincare. The brand appeals to customers who value moisturizing products with a pleasant scent. The ad promotes the brand's commitment to providing solutions for dry skin, positioning itself as a go-to choice for those seeking smooth and soft skin. Fenty Skin sets itself apart from other body creams through its unique jumbo size. # Product The Fenty Skin Butta Drop Whipped Oil Body Cream Vanilla Dream is described as a rich, moisturizing body cream designed to provide a lasting glow and leave skin feeling smooth and soft. The product comes in a jumbo-sized container. It has seven conditioning oils that melt right into your skin. The cream has a vanilla, coconut, and pink sugar scent. # Visual style The ad has a polished, UGC feel with natural lighting. It is shot selfie-style with quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A woman states that she and her mom are the biggest fans of Fenty Butter Drop and her mom is a fan of lotion because her skin is dry. - 00:08–00:15 The woman introduces the OG one that she and her mom are both obsessed with. She says that Fenty was sold out of their vanilla dream set for so long and they just got it back. - 00:15–00:19 She introduces the Jumbo Butter Drop Whipped Oil Body Cream. - 00:19–00:24 The woman applies the lotion to her body. - 00:24–00:30 She shows how much glowier her leg is and mentions that she smells like a vanilla coconut pink sugar angel baby. - 00:30–00:37 She ends by saying if you're in the market for a new lotion, Fenty Skin has got it all figured out and will leave you so smooth and soft.

# Ad summary This image ad promotes Fenty Skin's Jumbo Butta Drop in Vanilla Dream, highlighting its popularity and appealing scent. The ad features a close-up of the product with a coconut and floral elements against a pink background. # Brand positioning Fenty Skin, presented by Rihanna, positions itself as a brand that delivers effective skincare with a focus on sensory experience, such as pleasant scents. The brand leverages its viral popularity and aims to be seen as a coveted and desirable skincare option. The positioning implies a modern and trendy brand that consumers desire due to hype and social media attention, going against the norm of traditional marketing strategies. # Product The product being advertised is the Jumbo Butta Drop in Vanilla Dream by Fenty Skin, a body moisturizer in a large size. It is presented as a product that has a 'viral-fave scent', addressing potential purchase barriers by emphasizing its appealing fragrance. The packaging is a round, pink jar with a matching lid, containing a white, creamy product. The name 'Butta Drop' implies a rich, hydrating formula for the skin. The ad emphasizes the product's jumbo size and popularity, suggesting it is a sought-after item. # Visual style The ad features a highly polished, studio-shot image with a flatlay arrangement. The visual motifs include a focus on product texture and ingredient cues. Image treatment involves background removal and soft lighting. The typography is clean and legible. The overall style is modern and visually appealing, designed for in-feed scannability. # Hooks Headline: JUMBO BUTTA DROP # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the return of the Jumbo Butta Drop in Vanilla Dream, creating excitement for its comeback and emphasizing its popularity from the brand's perspective. This communicates that the product is highly desired and in demand. - The ad highlights the product's "viral-fave scent", appealing to consumers who are influenced by trending products and popular opinions, from the brand's perspective. This intends to associate the product with a positive sensory experience. - The ad visually showcases the product alongside a coconut and floral elements, reinforcing the Vanilla Dream scent and associating the product with natural, pleasant aromas, from the brand's perspective. This intends to create a desire for the product and communicate its key features. - The ad features the Fenty Skin logo, reinforcing brand recognition and associating the product with Rihanna's trusted and popular brand, from the brand's perspective. This serves to increase trust and credibility in the product.

# Ad summary This ad promotes Fenty Skin's Jumbo Butta Drop in Vanilla Dream. It presents a montage of comments raving about the product's scent, before highlighting a woman applying the body moisturizer on her arms and legs. The advertisement emphasizes the value of receiving 2.5 times more Butta for your body. # Brand positioning Fenty Skin aims to occupy a space in the consumer's mind as a high-quality skincare brand that caters to a diverse range of skin tones. The brand aligns with a lifestyle of luxury, beauty, and inclusivity, promoting the idea that everyone deserves to feel pampered and confident in their skin. In this ad, Fenty Skin ignores the category norms around clinical or minimalist beauty, emphasizing its products' sensorial appeal and viral demand. The brand's positioning is both emotional (feeling pampered) and functional (body moisturizer). # Product Fenty Skin's Jumbo Butta Drop in Vanilla Dream is a body moisturizer that provides 2.5 times more product, addressing the desire for a larger quantity of the popular formula. It is presented for anyone looking for a luxurious body moisturizer with a vanilla, pink sugar, and coconut scent. The ad emphasizes that the jumbo size allows users to "Get 2.5x more butta for your body." The ad also addresses the purchase barrier of running out of the product by presenting the jumbo size. # Visual style The ad has a polished, commercial aesthetic with a focus on vibrant pink tones. The editing style is quick-cut, keeping the pace engaging. The production quality is high-end, which supports the brand's luxury positioning. The visuals are timed to the music beats, creating a rhythmic audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW AT FENTYSKIN.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a collection of comments demanding the return of Fenty Skin's Vanilla Dream product. - 00:02–00:05 00:02–00:05 The ad showcases the Jumbo Butta Drop in Vanilla Dream, emphasizing the product's name and scent profile. This introduces the product that will fulfill the consumers' desire for the return of the vanilla scent. - 00:05–00:11 00:05–00:11 The ad features a woman applying the Butta Drop to her skin, visually demonstrating its moisturizing properties. This reinforces the value of the product by demonstrating how it is used. - 00:11–00:14 00:11–00:14 The ad ends with a call to action to shop at FentySkin.com, encouraging viewers to purchase the featured product. This wraps up the story by providing a clear path to buy.