How Everlywell Advertises on Meta

# Ad summary An ad for Everlywell 360 featuring a fitness coach, athlete and former bikini competitor promoting Everlywell 360's comprehensive bloodwork testing service. She highlights the benefits of using the service, detailing how it checks a wide array of biomarkers, offers easy online sign-up and quick appointments at Quest Diagnostics. She also shares her personal experience, revealing that her results showed low iron levels and she will consult with a doctor to create a plan. # Brand positioning Everlywell is presented as a health and wellness company focused on providing comprehensive and accessible at-home lab testing services. The brand positions itself as going beyond standard physicals to offer deeper insights into an individual's health through detailed biomarker analysis. By offering a comprehensive look at hormones, nutrition, inflammation, and more, Everlywell aims to empower individuals to take proactive steps toward their health. The brand promotes a functional approach, emphasizing thoroughness and convenience, while also aligning with the emotional desire for better health and family planning for the future. # Product Everlywell 360 is presented as a comprehensive health monitoring service that checks 83 biomarkers, offering a more in-depth analysis than standard physicals. The service is for individuals interested in understanding their health status, including hormone levels, nutrition, inflammation, and more. It can be particularly useful for those planning to have children. The USPs include its ability to provide a full picture of one's health, the ease of online sign-up, and the convenience of quick appointments at Quest Diagnostics. The ad addresses the purchase barrier of complexity by showing that the process is easy, from registration to consultation, and it offers personalized guidance and a well score to track progress. The service emphasizes giving users a deeper look into their health. # Visual style The ad has a UGC feel, with a mix of polished commercial shots and casual, selfie-style segments. The editing style includes quick cuts and smooth transitions, creating a consistent and engaging rhythm. The pacing is moderate and remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I highly recommend giving this a try. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the fitness coach flexing and smiling. - 00:02–00:04 The presenter pivots to establish her authority as a fitness coach, athlete, and former bikini competitor, adding credibility and demonstrating expertise in health and fitness. - 00:04–00:08 She transitions to her personal health journey, discussing her desire for a deeper understanding of her health beyond basic labs, framing the narrative around proactive health management. - 00:08–00:15 The coach transitions to discussing her wedding plans and future family, which explains why she sought more comprehensive health information, adding an emotional dimension to the health focus. - 00:15–00:19 The coach announces her partnership with Everlywell 360, establishing the brand's involvement in her quest for better health insights, providing a rationale for the product integration. - 00:19–00:23 The coach mentions seeing Everlywell on Shark Tank, building credibility by associating it with a well-known investment show. - 00:24–00:34 She highlights that Everlywell 360 checks 83 biomarkers, emphasizing the service's thoroughness and superior depth compared to standard physicals. - 00:34–00:40 The coach transitions to discuss the sign up process to show ease of use. - 00:41–00:47 The coach describes the test results she received on the app, and states her "well score", plus personalized guidance. - 00:47–00:51 The coach admits her iron levels were low, adding a relatable personal element, which gives the ad a sense of genuine experience. - 00:51–00:57 The coach details that she had a consultation with a doctor and now has a game plan to improve her health, reassuring viewers about the support and guidance provided by Everlywell. - 00:57–01:00 The coach ends with a CTA to consider Everlywell to improve your health.

# Ad summary This ad features a man promoting Everlywell's 360 blood test, highlighting his experience with the product and discussing his test results and the lifestyle changes he is making in response. # Brand positioning Everlywell is positioned as a proactive health management tool, providing comprehensive insights into one's health through at-home lab tests. The brand empowers individuals to take control of their well-being by offering easy access to biomarker data, allowing them to make informed decisions about their health. The brand promotes personalized care and actionable insights, which are designed to promote longevity and address health concerns, such as inflammation and prostate health, using convenient and accessible testing methods. # Product The Everlywell 360 Male Membership is presented as a comprehensive at-home blood test that analyzes 83 biomarkers to provide insights into various aspects of one's health. After signing up, the user schedules an in-person appointment to provide samples. The test aims to detect abnormalities in biomarkers related to heart, metabolic, hormone, male health, immune, blood cell, inflammation, autoimmunity, liver, kidney, and bladder health. By identifying potential issues, such as high sensitivity C-reactive protein or low prostate-specific antigen, Everlywell provides personalized care plans and recommendations to help users take proactive steps to improve their health and longevity. The product addresses the barrier of accessibility to thorough testing by offering a convenient testing process with quick results. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and simple editing. The production quality is a hybrid between a polished commercial and user-generated content, which supports the intended tone of a personal recommendation. The pacing is moderate, with cuts every few seconds to keep the viewer engaged. There are no apparent visual motifs. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Learn more at Everlywell.com. # Point of view - [object Object] # Storyline - 00:00–00:04 A man introduces the topic of longevity and anti-aging, which he says he is passionate about. - 00:04–00:08 He explains that he signed up for Everlywell 360 to check 83 biomarkers. - 00:08–00:15 The man is seen driving to a Quest Diagnostics lab, where he was directed to schedule an appointment after signing up for Everlywell. - 00:15–00:18 The man got his lab results back within a week through the Everlywell app. - 00:18–00:31 The man states that 78 of his biomarkers were in the normal range and reviews his results in the app, noting that his high sensitivity C-reactive protein was slightly out of range. - 00:28–00:31 He is going to ensure he takes three tablespoons of extra virgin olive oil every day to help with that biomarker. - 00:31–00:34 The man shares that his prostate specific antigen biomarker was a little low. - 00:34–00:39 Everlywell recommended that he lose 10 pounds, so he's going to diet down to 200 pounds. - 00:39–00:47 He says that prostate health is especially important to him because his dad and grandpa both had prostate cancer. - 00:47–00:50 The man encourages viewers to learn more at Everlywell.com.

# Ad summary This ad utilizes a meme format to humorously convey that test results indicate cortisol levels are high, and prompts the viewer to learn more about how cortisol affects them. # Brand positioning This ad does not explicitly showcase or position a specific brand. Instead, it broadly targets those who are aware of cortisol and its potential health implications, aiming to educate users on how cortisol may be affecting them. The implied positioning is one of health education, providing a resource for understanding the impact of cortisol on the body. # Product The product being advertised is not explicitly shown. However, the ad implicitly promotes a service or resource related to understanding cortisol levels and their effects on the body. The ad aims to address the uncertainty and potential stress associated with high cortisol levels, encouraging viewers to learn more about how this hormone may be affecting their health. The advertised service or resource could be a test, consultation, or educational material. # Visual style The ad has a meme-style aesthetic, utilizing a popular cartoon character (SpongeBob SquarePants) to humorously convey a health-related message. The image appears to be low-production quality. The ad is clearly designed for easy scannability, with a clear message and a strong CTA. # Hooks Headline: When I get my test results back and everything points to.... # Benefits - [object Object] # Features - [object Object] # Call to action See how cortisol is affecting you # Point of view - [object Object] # Storyline - The ad starts with the statement "When I get my test results back and everything points to...." This is intended to create a relatable scenario for the viewer by suggesting the moment of receiving test results. The perspective is from someone who has recently received test results. - Next, a SpongeBob SquarePants meme is shown, with the text "✨cortisol✨" overlaid on it. This is intended to illustrate the feeling someone might have upon learning that their test results indicate elevated cortisol levels. The brand is humorously relating the feeling of high cortisol to the meme. The sparkles add emphasis to the significance of cortisol. - Finally, the ad ends with the call to action button: "See how cortisol is affecting you" which prompts the viewer to learn more or take action. The brand is offering an informational resource that may help the user learn how cortisol is affecting them.

# Ad summary An ad for Everlywell, a female-focused at-home testing service, featuring a busy mom who feels she is pushing 40 and lacks clarity about her health. She partners with Everlywell to help get an 'internal snapshot' of her body and health indicators. # Brand positioning Everlywell is presented as a modern, accessible health and wellness company providing at-home health tests and insights. The brand is positioned as a simple starting point for individuals who are confused about their health or internal health. The brand aims to occupy a space in the consumer's mind as a convenient and comprehensive solution for understanding their body through biomarker checks and health scores. The brand values clarity and empowerment by providing a snapshot of one's internal health. It stands against the norm of time-consuming and confusing health check-ups. # Product Everlywell offers at-home health testing services that provide a snapshot of one's internal health. Specifically, the ad highlights the Everlywell 360 Female Membership. This membership checks 83 biomarkers, including hormones, nutrition, inflammation, and immune health, to give a full internal health snapshot. The USPs conveyed are the ease of use and the comprehensive analysis of multiple health indicators. The product is for people who want clarity on their health but don't know where to start. By providing an accessible home test and lab analysis, Everlywell addresses the barrier of complicated and time-consuming doctor visits. # Visual style The ad has a UGC feel, with shaky camera work and a handheld camera being used in multiple clips. It has quick cuts throughout the ad, but is not very fast. The editing style is consistent, with many short cuts. The production quality is a hybrid of casual and commercial, with well-lit shots. The pacing is not consistent. There is no audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action This is your sign. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator is on vacation at a beach when she says she is a Millennial, but feels GenZ. This sets the stage to imply that she looks and feels young, even though she is older. - 00:03–00:07 00:03–00:07 The creator says she is a mother of three pushing 40, running on fumes, and has no clarity on her health. This reinforces the creator's age and introduces the pain point of not having clarity on her health due to being a busy mom. - 00:08–00:11 00:08–00:11 The creator says that she partnered with Everlywell because it was a simple starting point. This begins the solution phase by presenting Everlywell as a means to gain clarity on her health. - 00:11–00:17 00:11–00:17 The creator says that Everlywell 360 checks 83 biomarkers, including hormones, nutrition, inflammation, and immune health, giving a full internal health snapshot. This highlights the comprehensiveness of the Everlywell service. - 00:18–00:21 00:18–00:21 The creator says she did a quick lab at Quest. This implies that the Everlywell test is easy to do and quick, and shows that this test is performed at a legitimate lab. - 00:21–00:26 00:21–00:26 The creator says in a few days, everything showed up in the app, including her care plan, WellScore, and biological age. This shows what the customer can expect to see after taking the test. - 00:26–00:28 00:26–00:28 The creator says that her biological age is 25 and it's wild because she feels like she's 25, showing that the test confirms how she feels. - 00:29–00:32 00:29–00:32 The creator says that she also learned that her cholesterol is a bit high, which honestly tracks with busy mom life. This creates relatability for busy moms and explains that the product makes sense. - 00:33–00:37 00:33–00:37 The creator says that now she's being more intentional with her diet and food choices. This implies that the product has helped her know what needs to be worked on and encourages her to be more intentional. - 00:37–00:39 00:37–00:39 The creator says that Everlywell turned confusion into clarity. This reiterates the value proposition of the product. - 00:39–00:43 00:39–00:43 The creator says that if you've been saying health is wealth, but haven't checked in on yours, this is your sign, which gives a clear call to action for people who have been putting off checking in on their health.

# Ad summary The ad features a creator reviewing the Everlywell 360 full-body health test, highlighting how the product dashboard enables people to monitor their health and schedule consultations with Everlywell providers to address health concerns. # Brand positioning Everlywell is presented as a proactive and comprehensive health monitoring tool for users with health anxiety. The brand aims to occupy the space of accessible and personalized health insights, promoting a lifestyle of being proactive about one's well-being. It offers a functional approach to health monitoring by providing detailed data and expert consultations. # Product The Everlywell 360 full-body test is a comprehensive health monitoring solution designed for proactive individuals concerned about their well-being. It provides a detailed dashboard with insights into six key health categories and 83 biomarkers. Users can schedule sessions with Everlywell providers to review their results and create a personalized plan. The product offers a full breakdown across six key health categories to allow for deep insights, addressing the need for proactive health monitoring and personalized care. # Visual style The ad has a casual, UGC feel with quick cuts and simple transitions. The production quality suggests a hybrid approach, blending user-generated content with polished commercial elements. The ad maintains a consistent, moderate pace. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A woman expresses her health anxiety and her history with infertility. She references her experience with infertility to make the point that it is important to be proactive about your health because you may feel fine on the surface but something may be wrong inside. - 00:08–00:12 The woman goes to the lab to get the test done. - 00:13–00:29 The woman is now describing Everlywell 360 which provides a dashboard that breaks down six key health categories. She shares that the test enables users to schedule a session with an Everlywell provider to walk through the results and create a plan. - 00:29–00:34 The woman closes out the ad by saying that Everlywell is honestly one of the best ways to start taking care of yourself.

# Ad summary This ad uses a meme format to speak to the emotion of getting test results back and finding out that cortisol levels are high. # Brand positioning Everlywell is presented as a modern health and wellness brand offering accessible at-home lab tests. The brand aims to occupy the space of convenient and informative healthcare, allowing individuals to take control of their health from the comfort of their home. This empowers customers to proactively monitor and understand their body's functions, particularly stress markers like cortisol. The brand is positioned as a straightforward, easy-to-use solution for people seeking to manage their well-being. # Product The product being promoted is Everlywell's at-home cortisol test, designed for individuals interested in monitoring their cortisol levels. The test enables users to gain insights into how stress may be affecting their body. While the specific features and workings of the test kit are not detailed in the ad, it is implied that the test is easy to use and provides important information about stress hormone levels. The ad addresses the potential barrier of difficulty or inconvenience often associated with lab testing by offering a user-friendly, at-home alternative. It emphasizes the value of understanding and addressing cortisol levels for overall health management. # Visual style The ad features a clean and simple visual style, typical of social media ads. The use of a popular meme format and cartoon imagery suggests a lighthearted and approachable tone. The background is clean and minimal, drawing focus to the SpongeBob meme. The brand logo is clean and minimal, and the CTA is clearly displayed. # Hooks Headline: When I get my test results back and everything points to.... # Benefits - [object Object] # Call to action See how cortisol is affecting you # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a scenario familiar to many: the anticipation of receiving test results. The message being conveyed is that the viewer is experiencing something common. The audience is experiencing it from the customer's perspective, and this creates a relatable hook. - The storyline progresses to the punchline of the meme, humorously revealing that 'everything points to… cortisol.' The implication is that the individual's symptoms or concerns are linked to elevated cortisol levels, setting the stage for the Everlywell product as a solution. The audience is experiencing it from the customer's perspective. - The ad transitions to a direct offer, inviting viewers to 'See how cortisol is affecting you.' The message being conveyed is that Everlywell provides a means to investigate and understand the effects of cortisol on their body. The audience is experiencing it from the brand's perspective.

# Ad summary This ad uses a screenshot of a social media post to promote Everlywell's hormone testing product. The post is from a customer with the username jackieoriles42, who shares how the product helped her discover a hormone imbalance after her lab results came back normal. # Brand positioning Everlywell is presented as a modern health and wellness brand offering accessible at-home hormone testing. The brand targets health-conscious individuals seeking deeper insights into their well-being beyond traditional lab tests. By showcasing a customer's experience of uncovering a hormone imbalance, Everlywell positions itself as a solution for those experiencing unexplained symptoms or those who want more information about their health. # Product The Everlywell 360 hormone test is a product designed to test 10 hormones and identify potential imbalances in the body. It caters to individuals who may have normal lab results but suspect underlying hormonal issues affecting their overall health. The ad promotes the product as a means to gain a more comprehensive understanding of one's hormonal health, potentially uncovering imbalances that traditional tests might miss. # Visual style The ad uses a platform-native visual style, mimicking the look of a social media post screenshot, which enhances scannability and stop power by blending in with organic content. # Hooks Headline: my labs: normal # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The post begins with the user jackieoriles42 stating that her labs came back normal, setting up the context. This is included to immediately relate to customers who have had the experience of normal labs but still feel that something may be off with their health. The audience is experiencing this from the customer's POV. - Next, the user shares her realization that the sentiment about "adulting" being difficult is true, implying she is struggling with health issues. This is included to express humor and create relatability with the audience. The audience is experiencing this from the customer's POV. - The user shares that after using Everlywell 360, she discovered a hormone imbalance after it tested 10 hormones. This is included to highlight the effectiveness of the product. The audience is experiencing this from the customer's POV.

# Ad summary An ad featuring a screenshot of a social media post from the account @wellness_jess, promoting Everlywell's women's health test. # Brand positioning Everlywell is presented as a modern health and wellness brand offering convenient at-home testing. The brand aims to empower women by giving them insight into their health. By partnering with influencers in the wellness space, they appear to be promoting a health-conscious and proactive approach to personal well-being. The brand challenges the norm of traditional, often inconvenient, lab testing by providing an easily accessible alternative. # Product Everlywell's women's health test is an at-home health test designed to provide insights into female health and well-being. The product is marketed towards women experiencing random mood swings who are looking for more concrete explanations. The test aims to alleviate the guesswork related to hormone levels by delivering "truth bombs" and clear results. # Visual style The ad has a minimalistic and clean visual style, with a direct representation of a social media post. The production quality appears to mimic user-generated content (UGC). The design is straightforward and relies on the credibility and organic look of a real social media post. # Hooks Headline: Not me blaming myself for random mood swings when it was my cortisol levels the whole time! The @everlywell women's health test dropped so many truth bombs!💣 # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The post starts with a statement from the account @wellness_jess stating “Not me blaming myself for random mood swings when it was my cortisol levels the whole time!” Here, the content creator is speaking from personal experience about a struggle with unpredictable mood swings, establishing immediate relatability with the audience and creating an entry point to the topic of the ad. - Next, the post states, "The @everlywell women's health test dropped so many truth bombs!" This highlights the advertised product as the solution, where @wellness_jess directly endorses Everlywell's women's health test for providing clarity and answers that she personally found valuable. The creator’s POV is used here to promote the product's efficacy in uncovering important health insights.

# Ad summary This ad features a screenshot of an Instagram post by the user @wellness_jess about Everlywell's women's health test. # Brand positioning Everlywell is presented as a modern, at-home health testing provider that prioritizes women's health and well-being. The brand is positioned as a source of clarity and truth in understanding personal health, particularly in addressing mood swings and cortisol levels. By partnering with a wellness influencer, Everlywell aligns with a health-conscious, informed audience seeking convenient and insightful health solutions. # Product The ad features Everlywell's Women's Health Test. The product helps women understand their hormonal health. The test provides insights that can help women understand their mood swings. It is implied the test is easy to use, discrete, and provides results that are accurate, with the ad claiming the test dropped "truth bombs". The product appears to address the frustration of being unsure about the root cause of health issues, offering a clear solution through at-home testing. # Visual style The visual style mimics a native Instagram post. The production quality is clean and minimal, resembling a screenshot taken directly from the Instagram app. The focus is on the text and the user's profile picture, creating a personal, user-generated content (UGC) feel. The typography integration is standard for Instagram, with legible and clean fonts. The overall style aims to blend seamlessly into the platform's environment, enhancing scannability and authenticity. # Hooks Headline: Not me blaming myself for random mood swings when it was my cortisol levels the whole time! The @everlywell women's health test dropped so many truth bombs! 💣 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The user @wellness_jess starts by explaining they blamed themselves for random mood swings. This is shown from the customer’s point of view and is meant to show the common frustration of not understanding hormonal mood swings. - The user shares that their cortisol levels were the real cause. The customer shares their moment of realization. This transitions the story from a personal experience to an endorsement of the product. - The user mentions Everlywell's women's health test. This shares the solution discovered by the customer and drives interest in the product. - The user states that the test dropped many “truth bombs”. This builds curiosity and highlights the value of the product as providing accurate, insightful health information.

# Ad summary This ad promotes Everlywell 360, emphasizing the importance of regular check-ins for a comprehensive view of health. It shows a series of different hormone and cell level checks with a call to action to shop. # Brand positioning Everlywell is presented as a modern, accessible healthcare company focused on providing individuals with comprehensive insights into their health through convenient at-home testing. The brand emphasizes proactive health management, positioning itself as a tool for continuous monitoring and understanding of various health metrics. It aligns with a health-conscious lifestyle, pushing against the reactive nature of traditional healthcare by encouraging regular check-ins rather than waiting for problems to arise. The brand positioning is both functional, offering specific health metrics and simplicity through at-home testing, and emotional, empowering individuals to take control of their health. # Product Everlywell 360 is presented as a comprehensive health monitoring service that allows users to regularly check in on key health metrics from the comfort of their home. The service offers insights into various hormonal levels and cell counts, providing a broad understanding of one's health status. Each test measures specific metrics such as Testosterone, Cortisol, HbA1c, Platelet Count, and Estrogen, presenting the results in an easy-to-understand format, indicating whether levels are high, low, or normal. The ad emphasizes the proactive nature of the service, framing it as a means to gain a continuous understanding of one's health. By offering at-home testing, Everlywell 360 addresses the common barriers of time and access associated with traditional lab tests, making regular health check-ins more manageable and accessible. # Visual style The ad has a clean, minimalist aesthetic with a focus on clarity and information. The editing style is static, with straightforward transitions between different metrics. The production quality is polished, conveying a professional and trustworthy tone. The pacing is moderate, allowing viewers to absorb the information presented. There is no direct audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Everlywell 360 # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a stark statement: 'A realization, not a reset,' implying the focus is on understanding and continuous monitoring rather than drastic changes. This sets the tone for proactive health management. - 00:01–00:05 The ad then presents a series of tests and corresponding levels: 'Testosterone High,' 'Cortisol Low,' 'HbA1c High,' 'Platelet Count Normal,' 'Estrogen Normal.' This showcases the breadth of health metrics Everlywell 360 offers. - 00:05–00:06 Finally, the ad concludes with a call to action: 'Shop Everlywell 360,' encouraging viewers to explore and purchase the service. This prompt follows directly from the presentation of the service and its benefits.

# Ad summary This ad is presented as a screenshot of a social media post by the user @gutcheckqueen25 about their Everlywell food sensitivity test results. The user expresses disappointment about being sensitive to coffee but accepts their new 'matcha girl era'. # Brand positioning Everlywell is positioned as a health and wellness brand that provides at-home lab tests for various health concerns, including food sensitivities. The brand aims to empower consumers to take control of their health by providing them with easy access to testing and information about their bodies. The brand aligns with a lifestyle that prioritizes health and wellness, suggesting a proactive and informed approach to personal well-being. The ad's focus on a specific food sensitivity test implies a move against general wellness advice, offering instead a data-driven and personalized experience. The brand positioning is functional, focusing on providing specific health insights through its tests. # Product The product is an Everlywell food sensitivity test, which consumers can take at home to determine their sensitivities to various foods. The test works by analyzing a sample provided by the user and providing results about their sensitivities. The product is for individuals interested in understanding how their bodies react to different foods, especially if they suspect certain foods are causing discomfort or health issues. The ad highlights the convenience of at-home testing and the detailed results that users receive, which can help them make informed dietary choices. It addresses the barrier of not knowing what foods might be causing health problems, offering a solution through accessible testing. # Visual style The ad has a platform-native style, mimicking a screenshot of a social media post. The image treatment is minimal, with a clean and bright aesthetic. The typography is simple and legible, resembling standard social media fonts. The overall effect is designed to blend seamlessly into a social media feed, increasing scannability and stop power by appearing as organic content. # Hooks Headline: I just got my @everlywell food sensitivity test results back and apparently I'm sensitive to coffee 😭 BUMMED but I guess I'm officially in my matcha girl era 🍵✨ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The story begins with a social media user, @gutcheckqueen25, sharing that they just received their Everlywell food sensitivity test results. This grabs attention by presenting the ad as a real-life experience, told from the customer's perspective, making it relatable and engaging. - Next, the user reveals their disappointment at discovering they are sensitive to coffee. This introduces a personal struggle or problem, told from the user's perspective, which can resonate with viewers who have similar dietary restrictions or health concerns, and it highlights the value of the Everlywell test in identifying these sensitivities. - The user then expresses acceptance of their new 'matcha girl era', signaling a positive attitude towards adapting their lifestyle based on the test results. This provides a sense of resolution and suggests a positive outcome of using the product, still from the customer's perspective, encouraging viewers to see the Everlywell test as a helpful tool for making informed lifestyle changes.

# Ad summary This ad for Everlywell uses user-generated content formatted to look like social media posts to advertise their at-home health tests. The ad highlights the convenience of at-home testing and receiving easy-to-understand results. # Brand positioning Everlywell is positioned as a modern healthcare brand that empowers individuals to take control of their health from the comfort of their homes. The brand aims to occupy the space of accessible and convenient health monitoring, offering a proactive approach to wellness rather than waiting for health issues to arise. Everlywell aligns with a lifestyle focused on self-care and personalized health management. It pushes against the traditional norm of in-person lab visits and lengthy wait times for results, providing a functional solution for those seeking efficient and user-friendly health information. The brand's positioning is both functional (providing health data) and emotional (offering peace of mind and control over one's health). # Product The advertised product is Everlywell's at-home health tests, which allow users to monitor various biomarkers and health indicators without needing to visit a lab in person. These tests are designed for individuals who want to proactively manage their health and understand their bodies better. The ad emphasizes that Everlywell tests are comprehensive, testing 63 biomarkers to provide a complete view of one's health. A USP is the convenience of testing from home and receiving results quickly and easily through the Everlywell platform. The ad also addresses the potential purchase barrier of complex health data by highlighting that Everlywell provides clear, easy-to-understand results. By offering at-home testing, the ad implies that Everlywell provides a convenient and accessible alternative to traditional lab tests. # Visual style The ad has a UGC aesthetic, mimicking the look and feel of organic social media content. The production quality is designed to appear casual and authentic, as if created by individual users rather than a professional studio. The editing style consists of static shots within each video post, with transitions between posts mirroring the natural flow of scrolling through a social media feed. The pacing is moderate, aligning with the typical speed of browsing on social platforms. The audio and visuals are synchronized to present each user's experience clearly and concisely. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a simulated social media feed displaying multiple posts, each seemingly from different users. - 00:00–00:02 The initial message is to mimic the experience of browsing through health-related content on social media. The intention is to create familiarity and grab attention by presenting the ad as organic content, tapping into the audience's existing online behavior. - 00:00–00:02 The perspective is from a social media user scrolling through their feed. The tone is casual, designed to feel non-intrusive and native to the platform. - 00:02–00:08 The feed then transitions to highlight specific Everlywell tests being used by different individuals. - 00:02–00:08 The message is to showcase the diversity of Everlywell's user base and the various ways their tests can be integrated into different lifestyles. The intention is to build trust through social proof by displaying genuine user experiences. - 00:02–00:08 The perspective shifts to that of different Everlywell customers, each sharing their personal experiences and results. This is conveyed through visuals mimicking user-generated content, such as casual home settings and personal testimonials. The tone remains informal and relatable.

# Ad summary This ad showcases the Everlywell Food Sensitivity Test and how it can assist in identifying foods that may be causing discomfort. The ad features the brand's testing kit along with hand-written notes covering the box, and it uses a catchy tune to keep the viewer engaged. # Brand positioning Everlywell positions itself as a provider of convenient and accessible health testing solutions. They aim to occupy a space in the consumer's mind as a modern, user-friendly way to gain insights into their health from the comfort of their home. The brand's approach is functional, offering at-home tests that provide actionable health data, and their test kits are physician-reviewed and CLIA-certified. This strategy allows the brand to stand out by offering a convenient alternative to traditional lab visits. # Product The product featured is the Everlywell Food Sensitivity Test, a home-based testing kit designed to help users learn their reactivity to 96 common foods that may be causing discomfort. This test is intended for individuals looking to identify potentially problematic foods in their current diet before they start their two-part elimination diet. The test kit is physician-reviewed and CLIA-certified. The ad conveys that the product is worth trying for those wanting to uncover hidden food sensitivities that may be affecting their well-being. # Visual style The ad has a DIY, UGC feel with a stationary camera angle and simple framing. The production quality is basic, which supports the tone of a regular person sharing a tip. The ad uses quick cuts to change the sticky notes. The cuts are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The hand places a pink sticky note on the Everlywell Food Sensitivity Test box, posing a question. - 00:03–00:06 The hand places an orange sticky note on the Everlywell Food Sensitivity Test box, this note conveys the intention of the product. - 00:06–00:09 The hand places a green sticky note on the Everlywell Food Sensitivity Test box, this note conveys when this test should be taken. - 00:09–00:12 The hand picks up all the sticky notes on the box and spins the box to show the product label.

# Ad summary This video ad features a woman who is a pilates instructor partnering with Everlywell to get a clear picture of what is going on inside of her body. The ad showcases her getting her blood drawn, her results, and the dashboard explaining her results. # Brand positioning Everlywell is a health and wellness brand that aims to occupy the space of accessible and comprehensive health insights. They provide at-home lab tests and wellness solutions that empower individuals to understand their bodies better, aligning with values of proactive health management and personalized care. Everlywell goes against the norm of traditional, often inaccessible, healthcare by offering convenient testing options and easy-to-understand results, allowing customers to monitor and improve their health from the comfort of their homes. Their positioning is both functional, offering tangible health data, and emotional, providing peace of mind and empowerment through knowledge. # Product Everlywell provides at-home lab tests to help people understand their health better from the inside out. The tests are designed for anyone interested in proactive health management, especially those in their late 20s and beyond who are increasingly conscious of wellness and family health history. The process involves ordering a test, collecting a blood sample, and sending it back for analysis. Results are delivered through a user-friendly dashboard that explains what was tested, what the results mean, and actionable steps to improve health. A key USP is the ability to get paired with a physician to go through your results so you can get a deeper understanding of what's actually happening in your body. The Everlywell service addresses purchase barriers by simplifying lab testing, providing clear explanations, and offering personalized care plans. # Visual style The ad uses a hybrid aesthetic, blending polished commercial elements with a UGC feel. Editing includes quick cuts and smooth transitions to maintain a steady pace. The production quality is high-end, lending credibility to the brand and the pilates instructor's review. Pacing is consistent throughout, with cuts timed to the music beats and voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action check it out # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a woman in a grey workout outfit doing an exercise with small hand weights. She says that movement is important, but understanding health from the inside out feels just as necessary. This is intended to convey that it is important to know what is going on inside of your body, delivered from the pilates instructor's perspective, as she does a class. - 00:04–00:07 00:04–00:07 The woman states that she thought she was just tired but it turned out to be something else. She mentions that she is very active, teaches Pilates, takes classes, is back in the gym, and is a dog mom. This is to add to the story of her overall active lifestyle and her struggle to stay on top of her health. This is from the perspective of the pilates instructor to establish her qualifications and showcase her active lifestyle. - 00:07–00:11 00:07–00:11 The video transitions to a clip of the pilates instructor outside the pilates studio, then to her in a hyperbaric chamber, then to her in a gym, then to her dogs laying down. She mentions that being in her late 20s has really shifted how she thinks about wellness, especially knowing her family's history. This highlights that she has to be even more proactive when it comes to her health. - 00:11–00:17 00:11–00:17 The woman holds up a yellow bag that says, "The Ramos Sea Moss Gummies," then she transitions to food on a plate and says that she has partnered with Everlywell to get a clearer picture of what's actually going on inside of her body, honestly. This transitions the video into the product being advertised. - 00:17–00:20 00:17–00:20 The pilates instructor is shown doing a squat and then walking up to her car outside. She says that the hardest part, which wasn't even hard, was getting her blood drawn. This continues the ad's story, leading into the next section. - 00:20–00:23 00:20–00:23 The camera follows her as she enters the laboratory and gets her blood drawn. She says that it took less than 10 minutes. This is to ease potential fears from users who don't like needles, presented from her point of view. - 00:23–00:26 00:23–00:26 The camera shows her blood work test sheet and then transitions to the pilates instructor saying that a couple of days later, her results were ready in her dashboard. She states that her overall score was 92 out of 100, which is considered "Elite Wellness". This highlights how fast she got her results and how easy they are to access. - 00:27–00:31 00:27–00:31 The video shows the Everlywell dashboard on her phone as she states that she loves how user-friendly the dashboard is and that it walks you through everything you got tested for. This is to showcase the ease of the dashboard and the brand's user-friendly approach. - 00:31–00:39 00:31–00:39 As the dashboard is shown, the pilates instructor states that if anything is off, it explains what it is and how it impacts your health. She states that there are steps that you can take in a way that actually makes sense. This is from her perspective to highlight the clarity the brand provides. - 00:39–00:45 00:39–00:45 She highlights the fact that you get paired with a physician to go through your results so you can get a deeper understanding of what is actually happening in your body. The screen is in focus on the dashboard on her phone. - 00:45–00:57 00:45–00:57 The pilates instructor says that what she really needed clarity on was her chronic fatigue. A clip of the Everlywell dashboard is in focus. She said that she was paired with a physician who, without her even saying anything, asked her if she was tired all the time just from looking at her results. She highlights that her iron and Ferritin levels were low. This continues her story to highlight the product's effectiveness in uncovering issues that may be missed. - 00:57–01:02 00:57–01:02 The screen showcases the summary of the Everlywell visit, as the pilates instructor states that they came up with a plan and she is really excited to finally start addressing something that has been affecting her for so long. She is showcasing the product as a solution. - 01:02–01:09 01:02–01:09 The pilates instructor said that there were a few things that initially felt scary, like seeing indicators of an autoimmune condition, but her physician walked her through everything and gave her so much clarity and reassurance. This showcases how reassuring the product is. - 01:09–01:23 01:09–01:23 The video shows various food and drink items, along with the pilates instructor working out and teaching Pilates. She states that, overall, the physician told her that she is doing a great job and just needs a few small tweaks to get into that peak wellness state. She ends the ad by stating that movement is important, but make sure you know what's going on inside of your body, too. She mentions that she has a link for you to check it out.

# Ad summary This ad is a screenshot of a social media post from a user talking about their experience with Everlywell's hormone testing kit. # Brand positioning Everlywell is presented as a modern health and wellness brand that empowers individuals to take control of their health through accessible at-home testing. The brand positions itself as a solution for those seeking to understand their hormone levels and address imbalances that may be affecting their well-being. By offering convenient testing options, Everlywell aims to democratize healthcare and provide consumers with valuable insights into their bodies, fostering a proactive approach to health management. # Product The Everlywell 360 hormone test is an at-home testing kit designed to measure 10 key hormones in the body. It is intended for individuals who suspect they may have hormonal imbalances and are seeking to understand the root cause of their symptoms. The test is presented as a convenient alternative to traditional lab testing, allowing users to collect samples in the comfort of their own homes. The ad highlights the test's ability to identify imbalances that may have been overlooked by conventional medical testing, suggesting that it offers a more comprehensive assessment of hormonal health. # Visual style The ad has a platform-native style, mimicking the look and feel of a social media post. The production quality is low-fi, resembling a casual screenshot rather than a professionally designed ad. The typography is simple and legible, consistent with the standard font used on the social media platform. The overall aesthetic is clean and minimalist, with a focus on the text content of the post. # Hooks Headline: my doctor's labs: fine # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The post begins with the user stating that their doctor's labs came back "fine," indicating that traditional medical testing did not reveal any issues. This is from the customer's POV and sets up the problem that the product will solve. - The user then expresses their personal experience of feeling tired and puffy, humorously attributing it to their personality. This is from the customer's POV and highlights the disconnect between their subjective experience and the objective results of medical tests. - The post transitions to the user's experience with Everlywell 360, stating that it tested 10 hormones and found an imbalance that no one was looking for. This is from the customer's POV and positions the product as a solution that provides valuable insights not found through traditional methods.

# Ad summary This ad mimics a social media post from a customer about Everlywell 360. The customer expresses frustration that her doctor's labs are normal, but she still feels unwell. She highlights that Everlywell 360 tests mood, metabolism, and energy biomarkers she didn't even know existed. # Brand positioning Everlywell is presented as a health and wellness brand that offers at-home lab tests to help individuals gain insights into their health. The brand positions itself as a solution for those who may not find answers through traditional medical routes, offering testing for biomarkers that are not typically assessed in standard lab work. By focusing on mood, metabolism, and energy, Everlywell caters to people seeking to optimize their overall well-being and address underlying health issues that may not be apparent in conventional tests. The brand aligns with a lifestyle of proactive health management, appealing to those who want more control over their health data and seek personalized insights. # Product The featured product is the Everlywell 360 at-home lab test. It is designed for individuals who feel unwell despite having normal results from standard doctor's lab tests. The test examines mood, metabolism, and energy biomarkers that are not typically part of routine medical testing. It is implied that the product provides a more comprehensive understanding of one's health by measuring biomarkers that may not be assessed in traditional settings. This can help individuals identify underlying issues affecting their well-being, even when traditional lab results appear normal. # Visual style The ad replicates a social media post, specifically aiming to mimic the look and feel of a screenshot from a social media platform. The layout is simple and clean, with a white background, making the text and profile elements stand out. There are no filters or image treatments. The typography is straightforward and mimics standard social media fonts. The style aims to look native and authentic, increasing its scannability and perceived credibility. # Hooks Headline: my doctor's labs: fine # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a username "notsonormal88" and a profile picture. This aims to convey a personal endorsement by showing what looks like a genuine social media post, creating a relatable context for the audience to engage with the content from a customer's perspective. - The customer shares that her doctor's labs came back "fine," but she still feels "garbage." This sets up the problem and highlights a common frustration of feeling unwell despite normal medical tests, all from the perspective of a customer sharing their experience. - The customer states that the Everlywell 360 test examines mood, metabolism, and energy biomarkers that she "didn't even know existed." The brand's perspective is that this offers a solution by providing more in-depth health insights beyond traditional testing.

# Ad summary The ad features user-generated content that resembles an Instagram post about the Everlywell 360 test kit. The user shares how her doctor's labs are fine and jokes about being more concerned with the loudness of her partner's chewing. The post promotes the Everlywell 360 test kit. # Brand positioning Everlywell is presented as a modern healthcare brand that empowers individuals to take control of their health through accessible at-home testing. The brand's positioning is centered around making important health information, such as hormone levels (estradiol, CRP, DHEA), easily available and understandable. It positions itself as a brand that challenges traditional healthcare norms by offering a convenient alternative to lab tests. It speaks to the modern consumer seeking proactive health management and personalized insights. # Product The ad features the Everlywell 360 test kit, described as a comprehensive at-home testing solution. The kit measures key hormone levels including estradiol, CRP, and DHEA. The product is positioned for individuals interested in gaining insights into their hormone levels. It addresses the purchase barrier of traditional lab tests being intimidating or difficult to access by offering a convenient and private alternative. The ad communicates that this product is worth trying or buying because it allows individuals to test "the stuff no one talks about". # Visual style The ad adopts a user-generated content (UGC) style, mimicking an Instagram post with a simple, clean layout. The image uses a minimalist aesthetic with a white background. There are no filters or image treatments used. The ad's typography is simple and caption-style. The style aims for a platform-native look to enhance scannability and stop power in-feed. # Hooks Headline: my doctor's labs: fine # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The story begins with a user, 'jaime_mama_45', sharing her doctor's lab results are 'fine,' seemingly implying a positive health outcome. This is included to catch the viewer's attention with a relatable health update, presented from a customer's point of view. - The user then humorously mentions being more concerned about her partner's loud chewing than her lab results. This is added to inject humor and create a relatable, light-hearted connection with the audience, from the customer's perspective. - The user transitions to promoting the Everlywell 360 test kit, mentioning it tests for estradiol, CRP, and DHEA. This is the brand's way of highlighting the product's capabilities and positioning it as a solution for understanding important hormone levels, presented from the brand's perspective.

# Ad summary This Everlywell ad emphasizes that healthy habits can change your biological age and slow down the aging process. # Brand positioning Everlywell is presented as a health and wellness company focused on empowering individuals to take control of their health through accessible at-home lab tests and personalized insights. The brand aims to occupy a space in the consumer's mind as a provider of convenient and informative health solutions, allowing individuals to understand their biological age and make informed decisions about their well-being. The brand promotes the values of proactive health management, data-driven decision-making, and personalized wellness. Everlywell pushes against the norm of passively accepting aging and encourages taking an active role in slowing down the aging process. The brand positioning is functional, emphasizing the performance and simplicity of their at-home testing services. # Product The featured product is Everlywell's Biological Age Test, an at-home lab test designed to provide insights into an individual's biological age, which may differ from their chronological age. The test is for individuals interested in understanding how their lifestyle and habits impact their aging process. The ad shows how habits can influence your biological age. The test aims to address the purchase barrier of uncertainty about the aging process by offering a tangible metric to track and improve. By measuring biological age, Everlywell offers a personalized approach to health, empowering users to make informed decisions based on their unique results. The ad tells the viewer that this product is worth trying because it provides actionable insights to slow down the aging process through lifestyle adjustments. # Visual style The ad has a polished and minimalist aesthetic, utilizing clean lines and a simple color palette. The editing style consists of static shots, allowing the viewer to focus on the data being presented. The production quality is high-end, contributing to a sense of trustworthiness and reliability. The pacing is slow and deliberate, with the numerical age slowly increasing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a visual of a graph with axes representing chronological age and biological age, conveying the concept that habits can have a greater impact than time itself. - 00:02–00:09 The numerical values of chronological and biological age are juxtaposed, illustrating the potential disparity between the two.

# Ad summary This ad features a pregnant woman, a user of Everlywell, who takes the Everlywell 360 test to keep her health on track. She explains how easy it was to set up an appointment through Quest, then shows the consultation with an Everlywell provider. She explains she knew her levels would be off due to pregnancy, but the Everlywell provider was able to give her recommendations. # Brand positioning Everlywell is presented as a company that offers at-home lab tests and virtual consultations with healthcare professionals. Everlywell aims to occupy the space of accessible and convenient healthcare, providing individuals with the means to proactively monitor and manage their health from the comfort of their homes. The brand aligns with values of self-care, personalized wellness, and informed decision-making. It differentiates itself by offering a functional and empowering alternative to traditional healthcare models, allowing users to take control of their health data and gain insights through easy-to-use tests and expert consultations. # Product The Everlywell 360 test is presented as a comprehensive at-home health monitoring solution. The test works by allowing users to collect samples in their homes and send them to Everlywell labs for analysis. The target audience includes health-conscious individuals and those seeking proactive health management. The USP of the test is its ability to provide users with a complete picture of their health, giving them access to an Everlywell provider to go over results. This product addresses the barrier of difficult access to specialized and in-person testing. The ad showcases the convenience of the test, the availability of consultations with healthcare providers, and the ability to manage and understand one's health data effectively. # Visual style The ad has a UGC feel. The editing style includes quick cuts, specifically during the phone screen recordings. The production quality is similar to a polished commercial. The ad is brightly lit with natural lighting. The pacing is consistent at 18 CPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The woman is in her car, exclaiming that she is excited to get her biomarkers tested with Everlywell. - 00:10–00:16 She expresses how easy it was to set up an appointment through Quest to get her blood drawn and wait for the results. - 00:16–00:22 She is in her home and shares that she got her results back and was able to set up a consult with an Everlywell provider. - 00:22–00:31 She explains that she is currently pregnant and knew that some of her markers would be off, but her Everlywell provider gave her some to investigate further. - 00:31–00:38 She shares that overall she is thrilled with her results and the provider said her labs looked great. She also explains her well score was an 84, but some of her markers were off because she is pregnant. - 00:38–00:52 She expresses she is super happy with the experience and got out of it exactly what she wanted. She says that the Everlywell provider consultation was a must if you want to understand your results.

# Ad summary This ad features a screenshot of a social media post by user jackieoriles42. The post starts by stating that their lab results came back normal, but then mentions that adulting must be real along with a grimacing face emoji. The post then mentions Everlywell 360, stating it tested 10 hormones and found an imbalance. # Brand positioning Everlywell is presented as a modern health and wellness brand offering at-home hormone testing. The brand positions itself as a solution for identifying hormone imbalances that may not be detected through traditional lab tests. It aligns with a proactive, data-driven approach to health, suggesting that customers should care because Everlywell can provide deeper insights into their well-being and empower them to take control of their health through accessible testing. # Product The product being advertised is Everlywell 360, an at-home hormone testing kit that analyzes 10 hormones to identify imbalances. This product is targeted towards individuals who are experiencing hormonal issues or are simply curious about their hormone levels. The ad highlights the product's unique selling proposition (USP): its ability to test 10 hormones and detect imbalances, even when traditional lab results come back normal. This suggests the product is worth trying because it offers a more comprehensive hormone assessment that may uncover underlying health concerns. # Visual style The ad employs a platform-native style, mimicking the look and feel of a social media post screenshot. The production quality is low-polish, giving it a raw, authentic feel. The visual motif is a grid layout, organizing the elements in a clear and scannable manner. The image treatment is minimal, with no apparent filters or color grading. The typography integration is caption-style, using a simple, legible font. The overall effect is to create a sense of familiarity and trustworthiness, as if the ad is simply a screenshot of a real social media post. # Hooks Headline: my labs: normal # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The social media user states their lab results came back normal, which seems like a positive outcome. This creates a sense of initial relief and satisfaction from the customer's perspective. - The user follows up by jokingly stating that adulting must be real, accompanied by a grimacing face emoji. This conveys the user's realization that despite normal lab results, they still experience negative symptoms, suggesting adulting is hard from the customer's perspective. - The post pivots to mention that the Everlywell 360 test identified a hormone imbalance. This offers a possible solution to the customer's problem, suggesting that while traditional labs may miss something, Everlywell can provide a more comprehensive assessment from the brand's perspective.