How Estrid Advertises on Meta

# Ad summary The ad shows Estrid's 'soft surf scent' is back in stock. # Brand positioning Estrid is presented as a brand that focuses on self-care products. The brand targets consumers who appreciate a touch of luxury in their daily routines. The brand is positioned as a provider of high-quality, thoughtfully designed personal care items, with a focus on delivering a sensory experience through unique scents. The sleek, minimalist packaging and soft color palette contribute to the brand's identity, suggesting a modern, elegant approach to personal care that stands out in a crowded market. # Product The product is Estrid's 'soft surf scent' deodorant. It is packaged in a sleek, minimalist off-white container with a light blue label. The deodorant is designed for daily use to keep users fresh and confident. The 'soft surf' scent is highlighted as a unique selling point, implying a fresh, clean aroma that differentiates it from competitors. The product's packaging and description create a sense of understated luxury, appealing to consumers who value both efficacy and aesthetic appeal in their personal care products. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is high, resembling a studio shot. The image treatment includes soft lighting and color grading to enhance the product's aesthetic. The typography is integrated subtly, and the overall style is modern and platform-native. # Hooks Headline: we know you've been waiting for this restock... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by acknowledging that the audience has been waiting for the product to be restocked, which conveys that the product is highly desirable. This message is conveyed from the brand's perspective to make customers feel like they're in the know. - The ad then highlights that the 'soft surf scent' is back in stock, reinforcing the idea that the product is now available after a period of unavailability. This part of the story is told from the brand's perspective to create a sense of excitement for the customer. - The visual showcases the product itself, focusing on its packaging and design, to reinforce the brand's aesthetic. This perspective is from the brand, showcasing its product.

# Ad summary This image ad promotes Estrid's 'bloom deo' deodorant, emphasizing its color and aesthetic appeal alongside a peony flower. # Brand positioning Estrid is presented as a brand that focuses on creating aesthetically pleasing and color-conscious personal care products, evident from the sleek design and the matching color of the deodorant to the floral arrangement. The brand is seemingly aligned with a minimalist lifestyle, emphasizing beauty in simplicity and carefully chosen colors, as hinted by the name 'bloom deo.' Estrid appears to be moving away from the conventional focus on functionality in deodorant advertising, instead focusing on the aesthetic appeal and color coordination of the product, targeting consumers who value the visual harmony of their personal care items. # Product The product being advertised is Estrid's 'bloom deo' deodorant. The ad highlights the color of the deodorant, aligning it with the brand's focus on aesthetics. The product comes in a cylindrical container, matching the color of a pink peony flower placed next to it. The brand name 'ESTRID' is embossed vertically on the container. The ad seems to target consumers who appreciate color coordination and aesthetic appeal in their personal care products, suggesting that the product goes beyond just being a functional deodorant but also a stylish accessory. # Visual style The ad has a clean, studio-shot aesthetic with a focus on color coordination. The image is well-lit, highlighting the texture and shape of the products. The overall style suggests a modern and minimalist approach, emphasizing the visual appeal of the product. The positioning of the product alongside the flower suggests a lifestyle focus. # Hooks Headline: the colour you've been asking for... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image focuses on the product's color and aesthetic qualities, positioning it as a desirable item for those who value visual harmony. The brand is telling this part of the story. - The image positions the deodorant beside a peony to visually emphasize the color match and overall aesthetic. The brand is telling this part of the story.

# Ad summary This ad for Estrid features razors in different colors arranged in a grid with an offer for 33% off the starter kit if you subscribe. # Brand positioning Estrid presents itself as a brand focused on providing high-quality, aesthetically pleasing razors through a subscription service. The brand's positioning seems to focus on both function and design, offering razors in a variety of stylish colors. The brand aims to occupy a space in the consumer's mind as a provider of accessible luxury in the personal care market. Estrid’s approach to beauty seems functional, and inclusive. Their use of a subscription model hints at a commitment to convenience and ongoing care, while the variety of color options suggests personalization. # Product The product featured is a metal handle razor with a blade cartridge and a matching-colored adhesive wall mount. The razor consists of a long, slender handle that connects to a pivoting head, which holds a multi-blade cartridge. The razor is designed for hair removal and is marketed through a subscription starter kit. The razors are available in a variety of colors. The included wall mount is designed for convenient storage in the shower and is an implicit solution to the problem of storing razors in the shower. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The razors are displayed in a grid layout against a neutral background. The image treatment appears to have balanced lighting, with a focus on showcasing the colors of the razors. The overall style is modern and simple, with a focus on scannability. # Hooks Headline: 33% OFF STARTER KIT # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays a grid of razors in different colors. The intention is to showcase the variety of color options available, from the brand's perspective. - The ad then draws attention to the offer of "33% OFF STARTER KIT" when you subscribe. The intention here is to incentivize subscription by providing a discount, from the brand's perspective. - Finally, the ad includes the brand name, Estrid. The intention is to reinforce brand recognition, from the brand's perspective.

# Ad summary This ad promotes a deodorant that smells like luxury perfume. It features a woman applying the deodorant and smelling it, emphasizing its fragrance. # Brand positioning The brand aims to position itself in the market as offering deodorant that doubles as a luxury fragrance. The product provides the functional benefit of odor protection while also delivering an enjoyable, high-end scent experience. The brand aligns with values of luxury and simplicity, pushing against the norm of typical deodorant scents by offering premium fragrances. The brand positioning is both functional (odor protection) and emotional (luxury fragrance experience). # Product The advertised product is a deodorant that smells like luxury perfume. It is packaged in a light blue container with a white rollerball. The product is targeted towards individuals who want the odor protection of a deodorant with the luxurious scent of a perfume. The USP is its unique fragrance profile, designed to mimic luxury perfumes, offering both functionality and a high-end sensory experience. The ad shows the product being applied directly to the underarm and then the user smelling the application site. A purchase barrier addressed is the perception that deodorants only offer basic odor protection, not fragrance. # Visual style The ad has a UGC feel, with natural lighting and handheld camera work. The editing is simple, with quick cuts between shots. The production quality is casual and approachable, suiting the tone and target audience. There are no major visual motifs. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman applies deodorant to her underarm, and the view shifts to the product in the basket. The message is to promote the product as a functional item that the user can carry on their daily routines. The ad conveys this from the perspective of a user demonstrating the product. - 00:02–00:04 00:02–00:04 The woman holds the deodorant and sniffs it. The message is to demonstrate the product's pleasant smell. The ad conveys this from the perspective of a user showing off the product. - 00:04–00:05 00:04–00:05 The woman applies deodorant to her underarm again. The message is to show a woman applying deodorant while outside, further reinforcing the product as functional and for daily use. The ad conveys this from the perspective of a user demonstrating the product.

# Ad summary This ad showcases the Estrid spring set which includes a razor and deo case. The ad showcases a 25% discount available with purchase. # Brand positioning Estrid is presented as a modern, aesthetically-driven brand focused on enhancing the everyday self-care routine. The ad highlights the brand's commitment to stylish design, as seen in its matching color sets and sleek product designs. Estrid aims to occupy a space in the consumer's mind as a brand that elevates personal care through thoughtful design and functional products. The emphasis on "matching sets" and the overall clean, minimalist aesthetic suggests a brand that aligns with a lifestyle of intentionality and attention to detail, pushing against the category norm of purely functional or disposable personal care items. Estrid appears to promote a functional yet emotional connection with its products, aiming to make the user feel pampered and stylish. # Product The ad promotes the Estrid "Stay Fresh Spring Set" featuring two main products: a razor and a deo case. The razor is described as a bestselling razor in solid steel and comes with a travel case in a matching color. The deo case is described as glossy steel and is designed to hold a deodorant refill that "smells like your favorite perfume." The ad highlights that the "Stay Fresh Spring Set" is available today with 25% off, positioning the set as a limited-time offer and emphasizing its aesthetic appeal through matching colors and sleek designs. The razor is for everyday use and the deo case offers a luxurious way to carry your deodorant. Both products are packaged with intention and create a compelling reason to buy. # Visual style The ad has a polished, UGC-feel, with soft, natural lighting and a consistent aesthetic. The editing style uses quick cuts to transition between product demonstrations, maintaining a smooth flow. The production quality is high, giving off a modern, clean vibe, that aligns with the brand's image. The pacing is consistent at around 4 cuts per minute. The visuals are closely synced with the text overlays, highlighting product features and offers. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a close-up of a hand holding the Estrid razor and its case. - 00:01–00:04 The camera rotates the products, providing a full view of the razor and case. - 00:02–00:03 The razor is removed from its case, demonstrating the matching color and design. - 00:04–00:06 The ad transitions to a shot of the deo case. - 00:06–00:06 The deo case is opened to reveal a deodorant refill, showcasing its design. - 00:07–00:07 Two deodorant refills are shown, emphasizing the "smells like your favourite perfume" aspect. - 00:07–00:09 The deodorant refill is removed from its packaging, displaying its components. - 00:09–00:11 The deodorant refill is placed inside the deo case, demonstrating its functionality. - 00:11–00:12 The deodorant is swiped on the demonstrator's arm to show it in use. - 00:12–00:15 The ad concludes with a shot of the deo case, reiterating the limited-time 25% off offer for the "Stay Fresh Spring Set".

# Ad summary This ad shows a receipt listing the Estrid deo product line and its features. The ad intends to convey that Estrid's new and improved deo comes with a glossy steel case, and a scent of your choice is free. # Brand positioning Estrid is presented as a brand that offers personal care products, specifically a new and improved deodorant. The brand's positioning seems to focus on accessible luxury or premium quality, given the mention of a "Glossy Steel Case," suggesting a higher-end aesthetic compared to standard deodorant packaging. The overall impression is that Estrid aims to occupy a space in the market where design and quality meet affordability, making it appealing to consumers who appreciate both. # Product The featured product is Estrid's new, improved deodorant. It comes with a "Glossy Steel Case", which implies a sleek, durable, and visually appealing design. It is available in the scent of your choice. The ad directly addresses the purchase barrier of price by highlighting that the scent is free. The overall message conveyed is that this deodorant offers a premium experience with a touch of personalization, all while remaining accessible in terms of cost, as indicated by the total price of £12.95 including the case and free shipping. # Visual style The ad features a clean and minimalist visual style, mimicking the appearance of a store receipt. The production quality appears to be highly polished, with crisp product photography and precise typography. The image treatment focuses on clean lighting and subtle drop shadows to give the impression of depth. The ad mimics the platform native style, with text overlayed on a visually simple layout, enhancing scannability and stop power. # Hooks Headline: The new, improved, Estrid deo # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a receipt-style layout listing items, creating a sense of transaction and value. This is presented from the brand's perspective and is intended to highlight the product's features and their costs (or lack thereof) in a clear, itemized manner. - The story progresses to show the glossy steel case being offered at £12.95 and a free scent of choice. This is designed to emphasize the product's features and value from the brand’s perspective, further detailing what the consumer gets for the listed price. - The final storyline beat itemizes the subtotal, shipping, and total, reinforcing transparency and value for money to the customer. By showing shipping is free, the brand attempts to remove an obstacle from purchase.

# Ad summary An ad for Estrid deodorant that uses a TikTok-style demo to highlight the scents and show the product in use. # Brand positioning Estrid is presented as a brand that positions its deodorant as having premium and elevated fragrances, rather than just basic scents. The ad emphasizes the sophisticated and complex nature of their fragrances, appealing to consumers who seek a more refined and enjoyable scent experience. The brand is aligned with a lifestyle that appreciates quality ingredients, aesthetic appeal, and an elevated personal care routine. # Product Estrid deodorant is showcased as a premium fragrance deodorant, emphasizing its sophisticated scent profile. The deodorant is described as having three layers of fragrance notes: lush leaf, juicy green fig, and a touch of amber. It is applied to the underarm in a roll-on fashion. The packaging is a minimalist white bottle with the brand name debossed. The ad aims to convince viewers that this deodorant is a worthy purchase by emphasizing its unique fragrance notes and the overall experience of using a high-quality product. # Visual style The ad has a curated and aesthetic visual style, reminiscent of TikTok or Instagram Reels. The production quality is a hybrid, combining UGC-style shots with polished close-ups. The editing rhythm is fast-paced with quick cuts. The cuts, text, and product actions are timed to the music beats. The ad is centered around displaying curated visuals with an organic feel. # Benefits - [object Object] # Features - [object Object] # Call to action try it yourself # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a question about what type of deodorant someone wears. - 00:01–00:02 Next, the ad visually answers the question by showcasing images that represent the scent of the deodorant: lush leaf, juicy green fig, and a touch of amber. - 00:02–00:03 Then, the ad showcases a person holding the deodorant and its packaging. - 00:03–00:04 The ad moves on to show the product in use, applying the deodorant to their underarm. - 00:05–00:07 The ad then features a close up of the deodorant bottle. - 00:07–00:09 Finally, the ad ends with the brand logo and a call to action to "try it yourself."

# Ad summary This ad introduces Estrid's Bloom deodorant, highlighting its glossy, sleek, and refillable design and contrasting it with the user's old deodorant. # Brand positioning Estrid is presented as a modern, design-conscious brand focused on creating aesthetically pleasing and functional personal care products. The brand is positioned as an innovator, expanding beyond its successful razor line into deodorants, emphasizing sleek design and refillable features to appeal to environmentally conscious consumers. Estrid aims to occupy a space in the consumer's mind as a stylish and eco-friendly choice in the personal care market, pushing against the norms of disposable and less visually appealing deodorant options. The brand’s positioning is both functional, due to its refillable and practical design, and emotional, appealing to consumers who value aesthetics and sustainability. # Product The featured product is Estrid’s Bloom deodorant, presented in a sleek, glossy, and refillable container. The ad highlights the product’s unique design, showcasing how it opens to allow for easy refills. The deodorant is targeted towards users who value both aesthetics and sustainability in their personal care products. A key selling point is that it is refillable, addressing the purchase barrier of constant replacement associated with traditional deodorants. The ad emphasizes the product’s modern design and ease of use, positioning it as a superior alternative to older, less stylish deodorants. The container is a light purple and has a twist-off cap. # Visual style The ad has a clean and polished aesthetic, with soft, natural lighting and a focus on showcasing the product in detail. The editing style is simple and straightforward, with static shots and smooth transitions that maintain a consistent pace. The production quality has a UGC feel but still feels polished and intentional, which supports the intended tone of a credible review from a real customer. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the unboxing of a product. - 00:01–00:02 The unboxing introduces a new deodorant by Estrid, implying a brand extension from their popular razor line. - 00:02–00:06 A close-up shot of the deodorant highlights its features. - 00:06–00:07 The user demonstrates the refillable function, emphasizing its unique selling point. - 00:07–00:08 The ad contrasts Bloom with the user's old deodorant, implying Bloom is a superior choice. - 00:08–00:11 The ad concludes with a final look at the deodorant, reintroducing the product by name.

# Ad summary The ad showcases Estrid's deodorant, highlighting its appealing scent, effective protection without yellow stains, and attractive packaging. # Brand positioning Estrid positions itself as a modern and design-conscious brand that challenges conventional beauty norms. The brand focuses on combining functionality and aesthetic appeal. Estrid aims to occupy a space in the consumer's mind as a provider of personal care products, emphasizing both their effectiveness and their visually pleasing presentation, aligning with a lifestyle that values both performance and aesthetic. # Product The featured product is Estrid's deodorant, presented as a blend of aesthetic appeal and functionality. The ad highlights its scent, described as "blushed roses, kissed with cassis," suggesting a sophisticated and pleasant fragrance. A key selling point is its "life-proof protection without yellow stains," addressing a common concern with deodorants. The deodorant comes in attractive pink packaging with the brand's name embossed on the side, emphasizing its visual appeal. The ad underscores the product's dual nature, as it is "pretty outside. powerful inside." # Visual style The ad features a clean and minimalist aesthetic, with a focus on the product and its packaging. The editing style is simple and direct, with static shots and smooth transitions. The production quality has a polished feel, akin to a commercial, emphasizing the visual appeal of the deodorant. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with hands unpacking an Estrid deodorant from its box. - 00:00–00:01 The unpacked deodorant is held up, showcasing its pale pink packaging, as the narrator states, "you won't love this deo..." - 00:01–00:04 The shot continues as the narrator pivots their statement, clarifying, "...unless you want to smell gorgeous all day." - 00:04–00:04 The cap is removed to reveal the deodorant's applicator. - 00:05–00:06 The hand dispenses a gel onto the other wrist. The hand then rubs the gel in. - 00:07–00:09 The product is shown being capped, as the narrator clarifies, "life-proof protection without yellow stains". - 00:09–00:12 The product is rotated to show the logo, as the narrator finishes the ad, saying, "pretty outside. powerful inside."

# Ad summary This image ad for Estrid features their new deo product. It is presented in a soft pink palette with floating flower petals. # Brand positioning Estrid is presented as a beloved brand with a large customer base that favors its razors. The brand is extending its product line with a new deodorant, suggesting reliability and quality that customers already trust. Positioning the deodorant as a natural extension of their existing popular product line reinforces the brand's commitment to meeting customer needs and maintaining a consistent brand experience. Estrid aims to occupy a space in the consumer's mind as a trusted provider of high-quality personal care products. # Product The featured product is Estrid's new deodorant, referred to as "deo." It is packaged in a pastel pink, cylindrical container with the brand name subtly embossed on the side. The deodorant has a white, roll-on applicator at the top and a matching pink cap. The ad invites customers to "meet bloom", implying a fresh, floral scent or a skin-nourishing formula. This deodorant is presented as a natural extension of Estrid's popular razors, aimed at customers who already trust and love the brand. # Visual style The ad has a clean, minimalist aesthetic with a soft, pastel pink color palette. The composition is simple, focusing on the product with a few decorative elements. The lighting is soft and diffused, creating a gentle, inviting mood. The overall effect is polished and modern, aligning with a brand image of understated elegance and care. # Hooks Headline: 3m+ customers loved her as a razor. now she's a deo, too. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating "3m+ customers loved her as a razor." This message intends to leverage the brand's success with razors to introduce a new product. The brand is telling this part of the story. - Next, the ad announces, "now she's a deo, too." The intention here is to show the brand expanding its product line into deodorants, suggesting versatility and customer care. The brand is still telling the story at this point. - Finally, the ad includes the text, "meet bloom." This aims to personalize the product and hint at its unique qualities or scent. The brand continues to communicate the story's progression, inviting customers to explore the new offering.

# Ad summary This ad showcases Estrid's bestselling 'blushing dew' scent, urging viewers to 'get her now' before it potentially disappears again. # Brand positioning Estrid is presented as a brand that emphasizes accessibility and limited-time offers, creating a sense of urgency and exclusivity. The brand aligns with a modern, minimalist aesthetic. Estrid may appeal to customers seeking trendy but essential beauty products. By focusing on a 'bestselling scent' and implying its fleeting availability, the brand positions itself as responsive to customer demand while employing scarcity to drive sales. # Product The product is a roll-on deodorant in the 'blushing dew' scent. It is packaged in a matte, cylindrical container with a roll-on applicator at the top. The product features a label with the 'blushing dew' scent name, and the packaging is minimalist with the brand name 'ESTRID' vertically embossed on the lower half. The USP appears to be the limited-time availability of a popular scent. # Visual style The ad features a clean and minimalist aesthetic with a focus on the product. The product is centrally positioned with simple text and a button that highlights the call to action. The color palette is soft and muted, with neutral tones and a light pink accent on the deodorant label. The overall style is contemporary and designed for easy readability in a social media feed. # Hooks Headline: the bestselling scent is back (probably not for long) # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action get her now # Point of view - [object Object] # Storyline - The product's cylindrical container with the roll-on applicator is the focus, conveying to the audience the product's form factor. - The ad uses the phrase "the bestselling scent is back (probably not for long)", conveying to the audience that the product is popular and creates a sense of urgency to purchase it. - The ad includes a 'get her now' call to action, encouraging the audience to purchase the product immediately.

# Ad summary This image ad for Estrid promotes 'The Fresh Spring Set' with 25% off. The ad uses a visually appealing composition with Estrid products surrounded by green leaves against a bright sky. # Brand positioning Estrid is presented as a modern and eco-conscious brand in the personal care space, specifically focused on shaving and body care products. It promotes values of freshness and simplicity, as indicated by the ad's title, 'The Fresh Spring Set.' The brand seems to be positioned as an affordable luxury that prioritizes both the customer's experience and environmental awareness, without taking itself too seriously. Estrid creates an emotional attachment with their branding by using soft imagery and simple colors. # Product The ad features a collection of Estrid products. The first product is the Estrid razor, which is light blue with a white razor head. Next is a light blue 'sky travel case' with the word 'ESTRID' vertically printed on the front. Also included is a 'lush leaf scent' cartridge refill. Lastly, is a light blue 'sky deo case' with the word 'ESTRID' vertically printed on the front. All products are featured in the light blue 'sky' color way and the fresh 'lush leaf' scent, suggesting a cohesive seasonal theme. The products together create a spring set. The primary selling point is the availability of a limited time offer, incentivizing immediate action. The visual presentation emphasizes the aesthetic appeal of the products, with a focus on simple colors. # Visual style The ad has a highly polished, studio-shot quality with soft, diffused lighting that emphasizes the clean lines and pastel colors of the products. The visual motif is a natural setting with the products surrounded by lush green leaves, creating a sense of freshness and spring. The image treatment includes subtle color grading to enhance the pastel tones and add a cohesive aesthetic. The typography is clean and legible, integrated seamlessly into the image without overpowering the visuals. The overall style is designed to be visually appealing and scannable, fitting well within the aesthetic norms of Instagram and other visually-driven platforms. # Hooks Headline: The Fresh Spring Set # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action get the limited offer # Point of view - [object Object] # Storyline - From the brand’s perspective, the ad begins by announcing 'The Fresh Spring Set', setting a seasonal theme and hinting at a collection of related products. The intention is to immediately capture the viewer's attention with a promise of freshness and seasonal relevance. - The ad story progresses with an offer to 'step into spring and bundle up with 25% off', presented from the brand's perspective. This gives the audience a clear incentive to purchase, framing the set as a way to welcome the new season while saving money. - The offer continues with the call to action to 'get the limited offer' which is intended to drive immediate action by creating a sense of urgency and exclusivity. This is from the brand's perspective and it further motivates viewers to make a purchase before the deal expires.

# Ad summary An image showcasing Estrid's blushing dew deo, indicating it's back in stock, with a focus on attracting customers who have been waiting for its return. # Brand positioning Estrid is positioned as a brand that caters to consumers who value simplicity and effectiveness in their personal care routine. The focus on a specific product being restocked suggests a popular, in-demand item, emphasizing the brand's ability to create sought-after products. The muted, minimalist aesthetic and absence of overt functional claims imply a focus on subtle enhancements to daily life, rather than aggressive performance or transformation. This suggests a brand that aligns with a lifestyle that values understated quality and convenience. # Product The advertised product is Estrid's "blushing dew deo," presented as a deodorant. The product comes in two forms: a solid stick housed in a dark-red cylindrical container with the brand name 'ESTRID' vertically embossed on the side, and a roll-on version in a rectangular white bottle with a beige label. The roll-on deodorant is labeled with "blushing dew" and additional text too small to read. The ad highlights the restock of this product, suggesting its previous unavailability and high demand. The key message is that the product is now 'WIEDER AUF LAGER,' making it available for purchase once again. # Visual style The ad features a minimalist and clean visual style. The production quality appears to be studio-shot, with soft, diffused lighting and a focus on the product. The image treatment includes a muted color palette with a focus on neutral and pastel tones. The typography integration is clean and legible. # Hooks Headline: du hast auf diesen restock gewartet... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by addressing the audience directly, telling them, 'du hast auf diesen restock gewartet…' This immediately suggests that the product being advertised has been out of stock, creating anticipation for its return from the customer's perspective. The message seeks to resonate with customers who have been eagerly awaiting the product’s availability. - The ad reveals the product is Estrid's 'blushing dew deo' which is ‘WIEDER AUF LAGER’. This beat confirms that the product is back in stock and available for purchase, delivering the long-awaited news to interested customers from the brand's perspective. The overall message is designed to drive immediate action by those who have been waiting.

# Ad summary This ad showcases Estrid's Bloom deodorant stick with a clean, minimalist aesthetic, emphasizing the product's arrival with a brief and playful headline. The water splash effect adds a touch of freshness, aligning with the brand's modern, eco-conscious appeal. # Brand positioning Estrid positions itself as a modern, approachable personal care brand, particularly for body care. The brand emphasizes simplicity and mindful living, offering products that are designed for everyday use with a focus on both efficacy and environmental consciousness. The aesthetic is clean and minimalist, signaling a departure from overly complex or intimidating beauty regimes. Estrid seeks to occupy a space in the consumer's mind as a go-to brand for essential, well-designed self-care products that integrate seamlessly into a contemporary lifestyle. # Product Estrid's Bloom deodorant is a deodorant stick presented in minimalist packaging. The container is a light pink cylinder, suggesting a gentle formulation. The brand name, 'ESTRID,' is vertically embossed on the side of the stick. The product is showcased with water droplets on the packaging and a splash effect around it, implying a fresh and clean experience. The advertisement does not mention specific ingredients or features, but the overall presentation suggests a focus on simplicity, hydration, and effective odor protection. # Visual style The ad uses a minimalist and clean aesthetic. The production quality appears highly polished with studio-shot lighting. The image treatment includes subtle color grading to enhance the soft pink and grey tones. The layout is simple, focusing on a central product shot. The ad mimics a platform-native style with its vertical format and simple text overlay, potentially aligning with Instagram Stories or similar platforms. The typography is clean and legible, enhancing scannability. # Hooks Headline: she has arrived. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text 'she has arrived,' creating an element of intrigue and anticipation. The purpose is to capture attention and suggest the introduction of a new, noteworthy product. The POV is from the brand, announcing the arrival of something significant. - The phrase 'meet bloom deo' is presented in a rounded white box, introducing the product by name and inviting the audience to get acquainted. The purpose is to clarify what has 'arrived' and to pique interest in the specific product. The POV is from the brand, directly addressing the audience and guiding them to the product. - The focal point then shifts to a product shot of the deodorant stick amidst a splash of water, highlighting its form and suggesting its freshness. The purpose is to visually showcase the product and create a sensory impression of cleanliness and invigoration. The POV is from an external observer, presenting the product in an appealing and dynamic context. - The ad concludes with the brand name 'ESTRID' at the bottom, reinforcing brand recognition and solidifying the product's association with the brand. The purpose is to ensure the audience remembers the brand behind the product. The POV is from the brand, reiterating its identity and ownership of the showcased product.

# Ad summary This ad for Estrid deodorant features a woman showing off the product in her bathroom. She opens the container, swipes the deodorant on her hand, and then shows the product again. Text on screen indicates that the viewer should click the link below. # Brand positioning Estrid is presented as a brand that focuses on high-end, aesthetically pleasing personal care products. The brand's positioning leans towards a lifestyle that values self-care and indulgence, with a clean, modern aesthetic. Estrid seems to be following the category norms of promoting personal care through visually appealing content, but pushes against the idea that effective personal care can't also be aesthetically pleasing or luxurious. The brand positioning is primarily emotional, focusing on how the product can enhance the user's personal care routine and make them feel more confident and stylish. # Product The advertised product is Estrid deodorant, designed for daily use. It comes in a sleek, minimalist white container, fitting into a modern bathroom aesthetic. The deodorant is a solid stick formulation, applied by removing the cap and swiping the product onto the skin. The ad presents the deodorant as an upgrade to the user's bathroom shelf, implying a focus on design and presentation alongside functionality. It addresses a purchase barrier by showcasing its aesthetic appeal and suggesting it's a stylish addition to a personal care routine. # Visual style The ad has a polished aesthetic with a clean, modern feel. The editing is static, with mostly static shots. The production quality is high, giving off a commercial vibe. The setting is brightly lit and well-organized. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action click the link below # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a woman's hands disassembling the Estrid deodorant container over a bathroom sink. - 00:02–00:04 The woman tests the deodorant on the back of her hand, demonstrating how it's applied. - 00:04–00:06 The woman reassembles the Estrid deodorant container over a bathroom sink. - 00:06–00:07 The ad concludes with the complete Estrid deodorant, along with a call to action.

# Ad summary This ad showcases Estrid deodorant in an aesthetic way. The ad highlights the premium feel and skincare-like qualities of the deodorant through close-up shots and simple messaging. # Brand positioning Estrid is presented as a modern and aesthetically focused brand that aims to elevate everyday essentials into skincare-like experiences. The brand pushes against the category norms of basic, functional deodorant by emphasizing the visual and tactile appeal of its products. The brand positions itself as a fusion of functional protection and premium feel, suggesting a focus on both efficacy and the sensory experience of personal care. The different colors of deodorant shown imply the products are functionally the same but allow users to select one based on personal taste. # Product The featured product is Estrid deodorant, a roll-on deodorant designed to look and feel like skincare. The deodorant comes in a glossy case and offers a premium feel. Its appearance resembles skincare products, setting it apart from typical deodorants. The product delivers protection. Estrid deodorant offers an elevated experience through its design. # Visual style The ad features a polished UGC style, with a focus on aesthetic visuals and clean presentation. The editing is smooth, with static shots and seamless transitions. The production quality is high, with attention to lighting and composition, creating a premium feel. The pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a hand reaching into a pink and white checkered makeup bag to pull out Estrid deodorant. This suggests a moment of everyday routine and curiosity about the product. - 00:02–00:04 00:02–00:04 The scene shifts to a hand holding a deodorant in a burgundy glossy case. The text overlay states, "Glossy case," highlighting a key feature of the product. This serves to emphasize the premium feel of the packaging. - 00:04–00:06 00:04–00:06 The ad shows a person applying the deodorant in a light blue container to their underarm. The text overlays say, "Glossy case. Premium feel," reinforcing the luxurious aspects of the product. - 00:06–00:08 00:06–00:08 The camera focuses on a hand opening the container. The text overlay states, "Looks like skincare," emphasizing the product's aesthetic. - 00:08–00:10 00:08–00:10 The camera focuses on a woman applying the white deodorant to her underarm. The text overlay states, "Looks like skincare. Works like protection," reinforcing its dual function. - 00:10–00:15 00:10–00:15 The ad concludes by showing two different colors of the deodorant containers. The text overlay says, "Yes, it’s this cute," emphasizing the aesthetic appeal of the product.

# Ad summary This ad promotes Estrid's deodorant now in a bloom case, using an AirDrop theme. # Brand positioning Estrid positions itself as a modern, tech-savvy brand offering personal care products. The brand is presented as desirable and innovative, aligning with values of convenience and style. The AirDrop interface suggests that Estrid products are something you'd want to share with friends, implying that the brand aims to occupy a space in the consumer's mind as trendy and connected. # Product The product featured is Estrid's deodorant, specifically highlighted as being "now comes in a bloom case." This implies a new or limited edition packaging option. The ad showcases the roll-on deodorant in a light pink container, presented as a desirable item. The product is shown with its cap off, emphasizing its ready-to-use nature. The USP seems to be the bloom case, likely a design upgrade or a unique feature of the packaging. # Visual style The ad has a clean, modern aesthetic with a minimalist color palette. The visual motifs include platform mimicry (AirDrop interface) and a focus on product presentation. The image treatment features soft lighting and background removal. The typography is simple and legible, contributing to the overall scannability and stop power in feed. # Hooks Headline: Estrid Would Like To Share A New Product With You # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an AirDrop notification from Estrid. The intention is to grab the viewer's attention by mimicking a familiar interface and implying that Estrid is sharing something exclusive or new with them. The audience experiences this from a customer's POV. - Next, the ad presents an image of the deodorant in its bloom case, showcasing its design. This intends to highlight the product's aesthetic appeal and attract those interested in stylish personal care items. The viewer experiences this from a Brand POV. - The ad concludes by mentioning that "you're favourite deo now comes in a bloom case." This line reinforces the product's existing appeal and encourages users to check out the new packaging option. The viewer experiences this from a Brand POV.

# Ad summary This ad features a young woman showing off the Blushing Dew scented deodorant, emphasizing its elegant, floral scent. The ad conveys that this product is a luxurious, everyday essential. # Brand positioning The brand is presented as a purveyor of high-quality, luxurious everyday products. The focus on a 'bestselling scent' implies popularity and exclusivity. The brand aligns with a lifestyle that values elegance and beauty in everyday routines. It pushes against the norm of functional, utilitarian deodorants, instead positioning its deodorant as a scent experience. The brand positioning leans towards emotional appeal, emphasizing how the product makes the user feel rather than just its functional benefits. # Product The featured product is the 'bestselling scent' Blushing Dew deodorant. It is described as 'the deo that smells like blushing dew scent.' The ad suggests that the deodorant is for individuals who appreciate a refined and floral fragrance in their personal care routine. The deodorant is packaged in a minimalist white container. A key USP is the luxurious scent experience, differentiating it from standard deodorants that focus solely on odor protection. The use occasion is for everyday use, implied through its placement in a handbag and the casual, on-the-go presentation. The ad addresses the purchase barrier of scent skepticism by visually linking the deodorant to a variety of flowers. # Visual style The ad has a UGC feel with a polished presentation, aiming for a natural aesthetic. It uses quick cuts and smooth transitions. The production quality is mid-range, balancing casualness with visual appeal. The pacing is moderate, around 20 BPM. Visuals and text are timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action get yours now # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A young woman retrieves the Blushing Dew deodorant from her handbag. - 00:02–00:04 00:02–00:04 The focus shifts to the deodorant itself, emphasizing its 'blushing dew scent' by displaying a collage of floral images. - 00:04–00:06 00:04–00:06 The woman displays the product again and prompts viewers to get theirs now.

# Ad summary This ad showcases Estrid's refillable deodorant. The ad features vibrant visuals and text overlays highlighting the scents. The ad encourages the viewer to subscribe now. # Brand positioning Estrid is presented as a brand that is focused on creating high-quality personal care products, specifically refillable deodorant, designed to be stylish and effective. The brand is positioned to be aesthetically pleasing as well as focused on being environmentally conscious. The refillable design of the deodorant is a clear push against the norm of disposable personal care products, offering an eco-friendly alternative. This brand also focuses on the visual aspect of the products, creating visually engaging and trendy personal care. # Product The ad showcases Estrid's refillable deodorant, which comes in a variety of colors, including light blue, white, and dark pink. The deodorant is designed with a twistable base to dispense the product. The product is designed to be refilled. The ad emphasizes its appealing aesthetic with a text overlay, “Looks hot, smells hotter” that implies the product's stylish design and pleasant fragrance. The USP highlights the stylish design and refillable function. # Visual style The ad has a polished, clean aesthetic with a focus on product presentation and visual appeal. The editing style is simple with static shots and direct cuts. The production quality appears high, with attention to lighting and product placement. The pacing is moderate with cuts timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Subscribe now # Point of view - [object Object] # Storyline - 00:00–00:02 The shot opens with a closed light blue Estrid deodorant laying on a weathered wooden surface, while text overlay says, "You won't smell fresh." - 00:02–00:03 A shot of the white Estrid deodorant with the cap off. The text overlay reads, "You'll smell gorgeous." - 00:03–00:05 A close-up shot of the white Estrid deodorant laying on a cement surface. The text overlay reads, "Looks hot, smells hotter." - 00:05–00:08 The shot shows all three colors of the Estrid deodorant laying on a surface as a person's hand grabs the white deodorant. The text overlay says, "Try the Estrid refillable deo." - 00:08–00:09 The screen shows the text overlay, "Subscribe now." - 00:09–00:10 The screen shows the Estrid logo.

# Ad summary This ad promotes Estrid's refillable deodorant and cute razors for flawless shaves and smooth skin on autopilot, showing a woman performing her skincare routine. # Brand positioning Estrid is presented as a modern brand focused on elevating self-care routines. The brand emphasizes simplicity and effectiveness. Its products include refillable deodorants and cute razors. Estrid aims to make users feel fresh and smooth, allowing them to enjoy the rest of their evening. # Product The ad showcases Estrid's refillable deodorant, described as smelling like perfume, and the brand's cute razor, which promises a flawless shave. The refillable aspect of the deodorant highlights sustainability and long-term use, while the perfume scent elevates the product beyond basic hygiene. The razor's design and promise of a flawless shave suggest a focus on aesthetics and effective hair removal. Together, these products position Estrid as a brand that merges functionality with a touch of luxury in everyday self-care routines. They promise the user "smooth skin on autopilot". # Visual style The ad features a clean and bright aesthetic, with a focus on the products and the user's self-care routine. The editing style includes quick cuts to highlight different products and moments of use. The production quality feels polished, with a UGC feel. The pacing is moderate, with cuts timed to match the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a person holding a package from Estrid. - 00:01–00:02 The ad then shows the product, a refillable deodorant. - 00:02–00:03 The person applies the deodorant to their underarm. - 00:03–00:04 The ad then shows the brand's razor and its case. - 00:04–00:05 The ad shows the person touching their face with a skincare face mask on, emphasizing the outcome of smooth skin. - 00:05–00:07 The person is shown holding and flipping through the pages of an Estrid magazine. - 00:07–00:10 The ad ends with a text overlay: "Smooth skin on autopilot", followed by the brand's name.