How Cult Beauty Advertises on Meta

# Ad summary Image showcases two Allies of Skin products along with a silver cosmetic bag from Cult Beauty. The bag has embossed text stating, "Good Skin Is In The Bag." # Brand positioning Allies of Skin is presented as a provider of advanced skincare solutions that are effective and efficient, fitting into a fast-paced lifestyle. The brand focuses on high-performance ingredients like peptides and growth factors to address various skin concerns. The overall tone is scientific and luxurious, targeting consumers who want sophisticated skincare with visible results. The brand focuses on delivering effective formulas that integrate into a daily routine, simplifying skincare while maximizing its benefits. # Product The ad features two Allies of Skin products: Molecular Silk Amino Hydrating Cleanser and Multi Peptides & GF Advanced Lifting Serum. The cleanser is designed to hydrate and cleanse the skin, containing ingredients like amino acids and antioxidants. It comes in a silver tube. The lifting serum is designed to lift and rejuvenate the skin using peptides and growth factors. It is packaged in a teal bottle with a pump. Both products are designed for daily use, fitting into a simple yet effective skincare routine. The inclusion of the Cult Beauty silver bag as a gift with purchase enhances the appeal, suggesting luxury and added value. # Visual style The ad features a clean, minimalistic studio shot with a focus on product presentation. The lighting is soft and even, highlighting the textures and shapes of the products and cosmetic bag. The composition is balanced, with the products neatly arranged and the cosmetic bag positioned prominently. The color palette is primarily silver and teal against a neutral gray backdrop, creating a sophisticated and modern aesthetic. The overall impression is polished and high-end, aligning with the brand's image of advanced skincare. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image introduces Allies of Skin products, showcasing the Molecular Silk Amino Hydrating Cleanser and the Multi Peptides & GF Advanced Lifting Serum, communicating the brand's range of skincare solutions. The brand is conveying this message to introduce its product range to its customers. - A Cult Beauty silver cosmetic bag is featured, subtly branded with embossed text that reads, "Good Skin Is In The Bag," promoting the idea of comprehensive skincare. The brand is emphasizing the value and benefits of good skincare to its audience. - The products and the bag are arranged in a visually appealing composition, implying a complete skincare regimen and an offer of a gift with purchase. The brand's POV aims to entice potential customers with a curated product set and an added bonus to drive sales.

# Ad summary This ad displays the Hourglass Ambient Lighting Edit Unlocked palette. It showcases the shades of blush and demonstrates how they look when swatched on the skin. # Brand positioning Hourglass is presented as a luxury beauty brand, focusing on high-end cosmetics. The ad emphasizes the brand's association with 'cult beauty', positioning it as a coveted and desirable brand among beauty enthusiasts. The brand aims to occupy a space in the consumer's mind that values quality, exclusivity, and prestige. # Product The Hourglass Ambient Lighting Edit Unlocked is a face palette featuring four blush shades: Luminous Glow, Brilliant Nude, Coral Haze, and Mood Exposure. The blushes are designed with a marbled effect and come in a reflective, rose gold compact. The blushes can be applied with a makeup brush, and each shade offers a different color payoff. The palette offers a way to achieve a variety of looks. # Visual style The ad features a clean and polished aesthetic, resembling a high-end commercial. The editing style is simple with static shots and smooth transitions. The production quality is high, with diffused lighting and close-up shots of the product. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The camera zooms in on an open Hourglass Ambient Lighting Edit Unlocked palette with four blush shades. This is to introduce the product and showcase its different colors. - 00:05–00:12 00:05–00:12 The camera focuses on each individual blush shade within the palette. This highlights the specific colors and marbling effect of each blush. - 00:12–00:14 00:12–00:14 A makeup brush is swirled into one of the blush shades in the palette. This shows how the product is used and picked up by a brush. - 00:14–00:17 00:14–00:17 The camera pans over swatches of the four blush shades on a white surface, positioned next to the palette. This allows the viewer to see the color payoff and texture of each shade when applied.

# Ad summary This image ad from Cult Beauty promotes Allies of Skin products. The ad features the brand's Copper Tripeptide & Lectoin Advanced Repair Serum, Molecular Silk Amino Hydrating Cleanser, and Allies End-Acid Pro Solution Advanced Clearing Serum. The products are artfully arranged on a reflective surface. # Brand positioning Allies of Skin is presented as a skincare brand available through Cult Beauty's curated 'Cult Residency' program. The brand positions itself in the advanced skincare category, emphasizing scientifically-backed ingredients and formulations designed to repair, hydrate, and lift the skin. The brand does not obviously push against or ignore category norms. The brand's positioning is primarily functional, highlighting specific ingredients and their effects on the skin. # Product The image features three products from Allies of Skin. The first product is the Copper Tripeptide & Lectoin Advanced Repair Serum, which aims to repair skin. The second product is the Molecular Silk Amino Hydrating Cleanser, which works to hydrate and cleanse the skin with ingredients such as silk amino acids and omega oils. The third product is the Multi Peptides & GF Advanced Lifting Serum, which aims to lift the skin. All three products are shown together to emphasize the brand's range and comprehensive skincare approach. All three products appear to share a commonality, the brand name, and a minimalist aesthetic. # Visual style The overall visual style is clean and clinical. The lighting is bright and even, creating a sense of professionalism and trustworthiness. The composition is balanced and symmetrical, conveying stability and reliability. # Hooks Headline: ALLIES OF SKIN # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Cult Beauty brand, followed by the name of the campaign "The Cult Residency ALLIES OF SKIN" suggesting a collaboration or feature of Allies of Skin by Cult Beauty. The brand is introducing a partnership and establishing credibility through the Cult Beauty platform. - The image then transitions to displaying several Allies of Skin products, each designed to address specific skincare concerns. This is the brand showing their product range and demonstrating their expertise in skincare solutions. - The products are arranged to emphasize their advanced formulations and intended benefits, conveyed from the brand's perspective. This suggests a focus on efficacy and quality.

# Ad summary The ad features an Allies of Skin cosmetics bag that is unzipped to reveal several products. A hand reaches into the bag to highlight the products inside. The advertisement is a simple product showcase. # Brand positioning Allies of Skin is presented as a skincare brand that values simplicity and effectiveness in its product range. The products are displayed in a makeup bag, suggesting they are essential for a comprehensive skincare routine. The brand's logo and product packaging, featuring clean lines and minimalist design, reinforce a functional and modern aesthetic. There are no direct mentions of competitors, but the focus on advanced treatments and ingredients positions the brand as a provider of high-performance skincare solutions. The brand aims to occupy a space in the consumer's mind that aligns with simplicity and effective skincare solutions. # Product The ad showcases a range of Allies of Skin products, all packaged in sleek, minimalist containers. Featured products include the Molecular Saviour Probiotics Treatment Mist, a product designed to hydrate and balance the skin’s microbiome; The One Invisible Sunscreen Gel SPF 50, designed to protect the skin from sun damage while remaining invisible; an Antioxidant Advanced Firming Daily Treatment intended to firm and protect the skin; and a Vitamin C 23% & Retinol 1% Supercharged Serum designed to brighten and rejuvenate. Each product contains specific active ingredients such as probiotics, vitamin C, retinol, and antioxidants. The products are displayed together, suggesting a comprehensive skincare routine. The ad highlights the variety of products available, encouraging viewers to explore Allies of Skin's offerings and find solutions for their specific skin concerns. # Visual style The ad has a clean and polished aesthetic, likely intended to convey the effectiveness of the products. The lighting is bright and even, which allows the products to pop. The video features static shots with minimal camera movement, keeping the focus on the products. The editing is simple with smooth transitions. The overall visual style is consistent with a high-end commercial, emphasizing the brand's professional image. Pacing is relaxed. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 The ad starts with a closed, silver makeup bag. - 00:00–00:13 The bag is unzipped and opened, revealing the Allies of Skin logo and a range of products, mostly teal and silver. The camera highlights each product individually as a hand takes them out of the bag. - 00:00–00:13 The hand arranges all of the products back in the bag.

# Ad summary A split-screen ad demonstrating the Dyson Airstrait on textured hair. # Brand positioning Cult Beauty positions itself as a purveyor of highly desirable and innovative beauty products. By stocking brands like Dyson, it aligns with cutting-edge technology and luxury experiences. The brand seems to push against simply following trends, instead curating what it deems the best beauty 'cult' products, thereby attracting customers seeking top-tier items. # Product The Dyson Airstrait is a hair styling tool designed to straighten hair using air, without hot plates. The product caters to individuals looking for a gentler method of straightening hair. It is used to smooth and straighten textured hair, providing a sleek finish. The device addresses potential damage from traditional heat-based straighteners, offering a less harsh alternative to achieving straight hair. # Visual style The ad features a clean and polished aesthetic with a focus on showcasing the product and its results. The editing is straightforward with clear transitions between shots. The overall production quality is high, contributing to a sophisticated tone. Pacing is moderate, allowing the viewer to see the product in action. Cuts are timed with music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split-screen showing two views of a Black woman. The top half shows her with a large afro, while the bottom shows her with her hair braided close to her head. This contrast sets up the 'before and after' transformation. - 00:03–00:12 00:03–00:12 The ad transitions to hands operating the Dyson Airstrait on a section of textured hair. This demonstrates the product's use and how it can transform the hair from textured to straight. - 00:12–00:14 00:12–00:14 The split-screen returns, with the upper part now featuring the model with straightened hair, while the bottom shows her initial braided style. The shift highlights the transformative result.

# Ad summary This image ad for Kayali promotes two new fruity fragrances joining the Eden Collection: Sweet Peach and Plush Pear. A selection of perfume bottles are posed alongside a pink cosmetics bag. # Brand positioning Kayali, advertised through Cult Beauty, is presented as a new entrant to the world of fruity fragrances, positioning itself within the Eden Collection. The brand aims to capture attention with its introduction of Sweet Peach and Plush Pear scents, implying a focus on fresh, vibrant, and modern aromas. By being featured on Cult Beauty, it implies the brand is a trendsetting fragrance brand. # Product The advertised products are two new fruity fragrances from Kayali’s Eden Collection: Sweet Peach and Plush Pear. These are presented as additions to the existing line. The fragrances are contained in rectangular glass bottles with faceted crystal-like caps and feature the Kayali logo prominently on the front. These fragrances aim to appeal to those who enjoy sweet, fruity scents, offering a modern twist on traditional floral fragrances. The scents are lightweight and ideal for everyday wear. # Visual style The ad features a bright, clean studio shot with a focus on product presentation. The visual motifs include a coordinated color scheme, flatlay product arrangement, and transparent components to highlight the product's texture and contents. The image treatment involves bright, even lighting and color grading to enhance the peach and pink tones, creating a visually appealing and modern aesthetic. # Hooks Headline: KAYALI # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - Cult Beauty, as the brand, announces the arrival of new fruity fragrances, setting the stage for the brand's product reveal. This functions to quickly orient the audience and grab their attention. - Kayali is introduced with the text "TWO NEW FRUITY FRAGRANCES JOIN THE EDEN COLLECTION: SWEET PEACH AND PLUSH PEAR." This is said from the brand’s perspective, showcasing the new offerings and their relationship to the existing Eden Collection. This provides context and invites consumers to explore the new additions. - An arranged composition is showcased featuring multiple bottles of Kayali perfume, including the new scents, and a pink cosmetic bag. This allows the viewer to see the product, its packaging, and its presentation, enhancing its appeal and providing tangible information about what is being offered.

# Ad summary This ad showcases the new KAYALI fruity fragrances, Sweet Peach and Plush Pear, which have joined the Eden Collection. The ad features an array of fragrance bottles and a travel bag, all presented against a peach-colored background. The ad is promoting the new fragrances from KAYALI. # Brand positioning KAYALI, featured in this ad, positions itself as a brand within the fragrance and beauty sector. The brand emphasizes fruity and playful scents, as showcased by the highlighted "Sweet Peach and Plush Pear" fragrances. The inclusion of the Eden Collection name further suggests that the brand aims to create diverse fragrance families, each designed to evoke a specific mood or aesthetic. The brand seems to push against the more traditional fragrance market by focusing on youthful, approachable, and sweet-scented profiles. # Product The ad spotlights two new fruity fragrances, Sweet Peach and Plush Pear, that have been added to the KAYALI Eden Collection. These fragrances are presented in faceted glass bottles with crystal-like caps, which are displayed alongside a matching travel bag. The fragrances are designed for those who enjoy sweet and fruity scents and are described as additions to the Eden Collection, expanding the range of available scent profiles. The products come with a travel bag, an ideal purchase for those who want to try the new perfumes and carry them easily. The ad seeks to overcome purchase barriers by presenting a collection-based purchase opportunity. # Visual style The ad features a clean, studio-shot production quality with a product-focused flatlay arrangement. The visual motifs include a unified color scheme using peach and coral tones, creating a visually appealing and cohesive presentation. The image treatment involves soft lighting to enhance the product's appeal and a background color that complements the fragrance bottles. The typography integration uses a mix of bold and simple fonts to highlight key information. The style is designed to be scannable, drawing attention to the product and brand, enhancing stop power in-feed through its aesthetic appeal and clear messaging. # Hooks Headline: KAYALI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting the CULT BEAUTY brand, signaling to the viewer where the product is available for purchase and building credibility by associating the product with a known retailer. This is told from the perspective of an external source to build trust and inform the viewer of the product's availability and authenticity. - The next message announces the launch of KAYALI fragrances, framing the brand as new and noteworthy. This is from the brand's perspective, designed to generate excitement and position the product as a fresh offering in the market. - The ad highlights the expansion of the Eden Collection with two new fruity fragrances: Sweet Peach and Plush Pear. From the brand's perspective, this communicates the specific scents available, enticing the viewer with an invitation to experience the latest additions to their fragrance line.

# Ad summary Image ad that celebrates the 18th anniversary of Cult Beauty, inviting viewers to download the app. # Brand positioning Cult Beauty is presented as a brand that has achieved a significant milestone of 18 years, emphasizing its legacy and history. The brand appears to occupy a space of established authority and longevity in the beauty market, suggested by the birthday cake and celebratory elements. Its core values focus on achievement, legacy, and a forward-thinking approach, highlighted by the phrase 'A LEGACY OF FIRSTS.' By celebrating its anniversary, the brand aligns with a sense of tradition and trust, suggesting to customers that it is a reliable and pioneering choice in the beauty industry. The brand promotes an emotional connection by celebrating a landmark moment and sharing it with its audience. # Product The ad promotes the Cult Beauty app. It is a platform for customers to download on their phone for access to shop beauty products. The ad emphasizes the app by including the logos of the Apple App Store and Google Play Store, allowing customers to easily download the app. The inclusion of the app download buttons aims to remove purchase barriers by providing immediate access to Cult Beauty's products and services. # Visual style The ad features a clean and bright visual style. The use of a pastel pink background and white props gives it a soft, inviting feel. The photography is well-lit, and the image quality is high, suggesting professional production. The layout is simple and balanced, with the cake as the central focal point. The typography is modern and easy to read, with a clear hierarchy of information. The overall effect is a polished and celebratory aesthetic that aligns with the brand's image. # Hooks Headline: Cult Beauty Turns 18 # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with the brand name and a headline announcing Cult Beauty's 18th anniversary. This establishes the context of the ad, celebrating a significant milestone for the brand, and intends to inform viewers of Cult Beauty's longevity and success from the brand's perspective. By declaring the Cult Beauty anniversary, the ad progresses the narrative by creating a sense of celebration and accomplishment, setting a positive and commemorative tone for the rest of the advertisement. - The image then shows a decorated cake and celebratory confetti on a pink surface, visually emphasizing the birthday theme. This is designed to reinforce the anniversary announcement and draw viewers in with a festive and attractive image from the brand's perspective. The cake and confetti progress the narrative by creating a visual representation of the birthday celebration, evoking feelings of joy and celebration. - The ad concludes with app store download options at the bottom, offering viewers a direct way to engage with the brand. This is from the brand's perspective and aims to prompt immediate action, encouraging viewers to download the Cult Beauty app. These app download buttons progress the narrative by providing a clear call to action, guiding viewers to the next step of interacting with the brand by downloading the app.

# Ad summary The ad is to celebrate Cult Beauty turning 18 years old. # Brand positioning Cult Beauty is presented as a brand that has been around for 18 years, and is celebrating its anniversary. The brand is positioned as having a legacy of firsts, suggesting that it is an innovative and trendsetting brand. The pink color scheme and celebratory elements like the cake and confetti give the brand a fun, celebratory, and youthful tone. # Product There are no specific beauty products featured in the ad. The ad features a cake covered in rainbow sprinkles on a white plate. The cake is small and round with white frosting on top. The main focus is to celebrate 18 years of Cult Beauty. # Visual style The ad has a bright and celebratory visual style. The pink background and colorful confetti give the ad a fun and youthful vibe. The overall production quality looks highly polished, suggesting a professionally shot image. # Hooks Headline: A LEGACY OF FIRSTS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by showcasing the Cult Beauty logo and text that establishes the occasion: Cult Beauty's 18th birthday. This is intended to immediately inform the viewer of the brand's anniversary from the brand's perspective. - The ad then highlights a legacy of firsts, building a narrative around innovation and the brand's pioneering spirit, as told by the brand itself. - The ad transitions to a celebratory visual element—a birthday cake surrounded by confetti. This is from a neutral, observational perspective, reinforcing the festive atmosphere and the brand's milestone.

# Ad summary This ad promotes Ole Henriksen's Pout Preserve Peptide Lip Treatment Chillers. The ad showcases the lip treatment in three different flavors: Guava Chiller, Melon Chiller, and Coco Lime Chiller. It features close-up shots of the product packaging, texture, and application on the skin. The ad emphasizes the new and exclusive nature of the lip treatment. # Brand positioning Ole Henriksen is presented as a brand offering skincare solutions designed to promote confidence and radiance. The brand’s positioning is implied through its focus on combining efficacious ingredients with a sensorial experience, as suggested by the colorful tropical fruit theming and the term 'chillers.' This positions the brand as one that combines skincare efficacy with a fun, accessible aesthetic. The brand aims to occupy a space in the consumer's mind as both effective and enjoyable to use, appealing to those who want skincare that feels like self-care. The lip treatments leverage functional ingredients like peptides and kokum butter. # Product The Ole Henriksen Pout Preserve Peptide Lip Treatment Chillers are lip treatments designed to hydrate and nourish the lips. The lip treatment is available in three flavors: Guava Chiller, Melon Chiller, and Coco Lime Chiller. Each lip treatment is packaged in a 12ML tube. The ad explicitly states that each treatment contains 'Kokum butter, acai sterols, and peptides.' The product is showcased as being new and exclusive, with each of the three variants sharing the same core benefits but offering distinct tropical flavors. The textures of each flavor are demonstrated on the hand. # Visual style The ad has a clean, bright, and polished aesthetic. The lighting is even and well-distributed, highlighting the product’s colors and textures. The editing style is characterized by quick cuts and smooth transitions, maintaining a consistent and engaging pace. The production quality suggests a professional commercial, with attention to detail in the product presentation. The overall visual style is designed to appeal to a beauty-conscious audience seeking a fun and effective skincare product. The pacing is moderate, with cuts timed to coincide with key product reveals and action. There are approximately 8 cuts per minute. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showcasing the product in its packaging, which is three different fruit-themed tubes. - 00:02–00:04 The ad then transitions to a shot of the tubes in a bed of ice with fruit, highlighting the 'chiller' aspect of the product. - 00:04–00:06 The camera zooms in on the applicator tips of each tube, showing the product’s texture and color variations. - 00:06–00:09 The ad then shows the product being applied to the back of a hand, showcasing the texture and color of each flavor. - 00:09–00:12 The ad concludes by showing a close up of the tube of product with ice and a lime.

# Ad summary This ad promotes various beauty products from Cult Beauty. The ad features an influencer who creates a get-ready-with-me video showcasing her favorite products for a bronzed glowing makeup routine. # Brand positioning Cult Beauty is presented as a high-end retailer of must-have beauty and skincare products. The brand is promoted as a destination for holy grail items, featuring a curated selection of products favored by influencers and beauty enthusiasts alike. The ad leverages the influencer's personal endorsement to position Cult Beauty as the place to discover premium products and achieve a coveted, bronzed summer glow. By partnering with a trusted influencer, Cult Beauty aims to create credibility and align with a sophisticated, beauty-conscious audience that values expert recommendations and elevated skincare and makeup routines. # Product The ad showcases a range of beauty and skincare products from Cult Beauty. The products include: the Perricone MD Vitamin C Ester Citrus Brightening Cleanser, a cleanser for skincare, the By Terry Hyaluronic Global Serum, the Perricone MD Instant Blur Priming Eye Cream, a primer for the eyes, the Perricone MD Photo-Brightening Moisturizer SPF 30, a moisturizer with sunscreen, the Vieve Skin Nova Primer, the Charlotte Tilbury Beautiful Skin Foundation, the Kosas Concealer, the Charlotte Tilbury Eyeshadow Palette, the Anastasia Beverly Hills Brow Pomade, the Westman Atelier Bronzer Contour Stick, the Charlotte Tilbury Bronzer, the Patrick Ta blush, the Makeup Forever Lip Liner in the shade Wherever Walnut, and the Charlotte Tilbury Lip Gloss in the shade Pillow Talk. The products are presented as essential components of a bronzed summer makeup routine, designed for those who take skincare seriously. The ad emphasizes key features such as Vitamin C, hydration, and the ability to create an airbrush finish, appealing to viewers seeking high-quality products for achieving a flawless, sun-kissed look. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the makeup application process in a clear and appealing way. The editing style is quick, with frequent cuts between product displays and application shots, maintaining a fast pace. The production quality feels like a hybrid between UGC and a polished commercial, giving it a relatable yet professional feel. The lighting is bright and natural, enhancing the colors and textures of the makeup products. The cuts are often timed to the voiceover, creating a seamless audio-visual sync. The visual motifs include close-ups of product textures and application techniques, highlighting the quality and effectiveness of the featured items. The overall pacing is fast, averaging several cuts per minute, which helps to keep the viewer engaged and informed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use my code Emily CB to shop online at Cult Beauty # Point of view - [object Object] # Storyline - 00:00–00:03 The influencer, facing the camera, applies makeup while speaking. - 00:03–00:05 00:03–00:05: The influencer displays a makeup bag and applies skincare to her face. The message is to introduce the beginning of a skincare routine from the brand, presented from the influencer's perspective with a casual and informative tone. - 00:05–00:13 00:05–00:13: The influencer presents different skincare products to the camera and applies them to her face. The message is to showcase skincare products that contain Vitamin C and lots of hydration, presented from the influencer's perspective with a casual and informative tone. - 00:13–00:19 00:13–00:19: The influencer displays different products to the camera and applies them to her face. The message is to show her favorite makeup base, which includes the Vieve Skin Nova Primer and the Charlotte Tilbury Beautiful Skin Foundation, presented from the influencer's perspective with a casual and informative tone. - 00:19–00:24 00:19–00:24: The influencer displays different products to the camera and applies them to her face. The message is to emphasize that she gets compliments on her skin from the Charlotte Tilbury eyeshadow palettes and this brow pomade, presented from the influencer's perspective with a casual and informative tone. - 00:24–00:35 00:24–00:35: The influencer displays different products to the camera and applies them to her face. The message is that nothing melts into your skin and blends better than the Westman Atelier bronzer contour stick and Patrick Ta blushes, presented from the influencer's perspective with a casual and informative tone. - 00:35–00:45 00:35–00:45: The influencer displays different lip products to the camera and applies them to her lips, along with additional setting powder. The message is to use the Makeup Forever lip liner, the Charlotte Tilbury lip gloss, and the By Terry setting powder to give a beautiful skin-like finish, presented from the influencer's perspective with a casual and informative tone.

# Ad summary This ad promotes Cult Beauty makeup and beauty products. It features a fast-paced series of close-up shots of models applying blush, lipstick, and mascara, overlaid with the brand's tagline, "The Now. The New. The Next," and a call to action to shop now. # Brand positioning Cult Beauty positions itself as a curator of top-tier beauty products, focusing on delivering what's current, innovative, and forward-thinking in the beauty industry. The brand embraces both functional and emotional aspects of beauty, featuring high-end products that promise not just aesthetic enhancements, but also align with a modern, trend-conscious lifestyle. The ad avoids direct comparisons to competitors and instead, concentrates on showcasing a diverse range of beauty products and models, reinforcing the brand’s commitment to innovation and inclusivity in beauty. # Product The ad features a variety of makeup products available from Cult Beauty. These include lipstick, blush, and mascara, showcased through close-up shots of models applying them. The products are presented as high-quality essentials for achieving a contemporary and stylish look, in line with the brand's tagline, "The Now. The New. The Next." The ad demonstrates the products in action, emphasizing ease of use and visible results. By showcasing the application process, the ad addresses potential purchase barriers by illustrating how effectively and easily the products can be integrated into a beauty routine, encouraging viewers to explore the range of products available at Cult Beauty. # Visual style The ad features a fast-paced editing style with quick cuts, creating a dynamic and modern feel. The production quality is polished, resembling a high-end commercial, which supports the brand's image of sophistication and quality. There are no recurring visual motifs other than the consistent use of close-up shots. The estimated pacing is around 300 BPM or more, with cuts timed to the energetic music track. The audio and visual elements are synchronized, emphasizing the modern and energetic style. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with various close-up shots of makeup being applied, immediately drawing the viewer into the beauty application process. - 00:00–00:02 The focus is on showing the application of lipstick, mascara, and blush, highlighting the products and their textures. The intention is to capture attention with striking visuals of makeup application and emphasize the tactile experience of using the products, setting a visually engaging tone. - 00:00–00:02 The perspective is from the brand, showcasing its products in an appealing light. The rapid cuts and close-ups contribute to an energetic and modern feel. - 00:02–00:04 Next, the ad transitions to models displaying finished makeup looks, reinforcing the visual appeal and the end result of using the featured products. - 00:02–00:04 This segment aims to demonstrate the variety of looks achievable with Cult Beauty products, adding a layer of aspiration and inspiration to the ad. - 00:02–00:04 The perspective remains from the brand, presenting the products as tools for achieving fashionable and trendy looks. This creates a desire for the viewer to emulate the looks shown. - 00:02–00:04 Culminating with on-screen text that reads, "The Now. The New. The Next," emphasizing the brand's commitment to cutting-edge beauty trends. - 00:02–00:04 This tagline reinforces Cult Beauty's brand positioning as a trendsetter in the beauty industry. It suggests that their products are not only current but also innovative and future-oriented. - 00:02–00:04 The brand continues to speak from its official voice, using the tagline to align its products with a forward-thinking consumer base. - 00:04–00:05 The ad concludes with a final shot of a model and a "Shop Now" CTA, explicitly prompting viewers to make a purchase. - 00:04–00:05 This final call to action aims to convert interest generated from the previous visuals and taglines into immediate sales, making it clear how viewers can engage further with the brand. - 00:04–00:05 This part is from the brand, wrapping up the ad with a direct encouragement to shop, reinforcing the commercial intention.

# Ad summary A woman showcases Huda Beauty products in a casual, everyday setting. She displays the blush filter palette and a liquid lip, placing the lip on top of a green drink. # Brand positioning Huda Beauty is presented as a modern, accessible beauty brand that aligns with current trends and values. The brand aims to occupy a space in the consumer's mind as a go-to for trendy makeup. It is associated with a lifestyle that includes health-conscious choices, as hinted by the green drink. The brand follows the category norm of showcasing makeup products in everyday life but pushes against the notion of overly formal or unattainable beauty standards. # Product The ad features a blush filter palette and a liquid lip from Huda Beauty. The blush palette is a compact with four different shades of blush. The liquid lip is shown as a small, travel-friendly container. The product is for anyone interested in enhancing their everyday look with trendy makeup. The ad emphasizes the ease of incorporating Huda Beauty products into a daily routine, highlighting its accessibility and relevance for modern lifestyles. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The video has quick cuts, with consistent pacing throughout. The audio and visual elements are synced. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman showcases the blush filter palette and a liquid lip. - 00:02–00:05 The woman is seen drinking a green drink with the liquid lip on the lid. - 00:05–00:07 The woman showcases the blush filter palette and a liquid lip again.

# Ad summary This ad showcases the Dew Skin 2.0 product by showing close-up shots of models with dewy skin. It features a vintage camera visual at the start and incorporates trending audio. # Brand positioning The brand is presented as a modern skincare brand that focuses on natural-looking, dewy skin. The brand aligns with a minimalist, effortless beauty aesthetic. The focus is on enhancing natural beauty rather than heavy makeup. The brand positioning seems to be functional (achieving a specific skin look) and emotional (promoting confidence and a natural aesthetic). # Product The advertised product is Dew Skin 2.0. It's implied to be a skincare or makeup product designed to give the skin a dewy, hydrated, and radiant appearance. The models in the ad are shown with visibly dewy skin, suggesting that the product delivers on its promise of creating this effect. The ad targets individuals seeking a natural, glowing complexion and simplifies their skincare routine. # Visual style The ad has a clean and minimalist aesthetic with polished commercial quality. The editing style includes static shots and smooth transitions. The pacing is relatively slow, with each shot held for a few seconds. The focus is on showcasing the dewy skin effect in a visually appealing way. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a view through a vintage digital camera screen showing a model with glowing skin. - 00:02–00:03 The scene cuts to a close-up of a model with dewy skin, showcasing the product's effect. This highlights the brand's name as well as the product itself. - 00:03–00:05 Another model is seen gently touching her face, also showcasing dewy-looking skin. This shows another model to highlight the effect of the product on different faces. - 00:05–00:06 The ad ends with a call to action to shop now at Cult Beauty.

# Ad summary This ad features a woman with dark skin and long dark hair with no makeup on her face. She's advertising a product called Sunday Riley Tidal deep hydration plumping serum. She describes how the product is a serum that is supposed to give skin a glow. She applies the serum to her face. She says the serum works in 15 minutes and that it contains five hyaluronic acids, plumping peptides, and vegan mucin. # Brand positioning The brand Sunday Riley is presented as a skincare brand focused on providing effective solutions for achieving hydrated and plump skin. The ad highlights the brand's commitment to using potent ingredients like hyaluronic acid and vegan mucin, suggesting a blend of science-backed and natural approaches to skincare. By featuring a product that promises visible results in a short time frame, Sunday Riley positions itself as a go-to brand for quick and effective skincare solutions. The brand leans on functional benefits, emphasizing hydration and plumping for a healthy, radiant complexion. # Product The featured product is Sunday Riley's Tidal Deep Hydration Plumping Serum. It is described as a serum designed to provide intense hydration and plumpness to the skin, working in as little as 15 minutes. The serum contains five types of hyaluronic acids, plumping peptides, and vegan mucin, which are highlighted as key ingredients contributing to its effectiveness. It's suitable for anyone whose skin is looking dull and dehydrated. The serum addresses the common concern of lackluster skin by promising a quick and visible transformation, delivering a hydrated and radiant complexion. # Visual style The ad has a polished, commercial feel, giving it a high-end production quality. The video uses smooth transitions and static shots. The pacing is consistent, and audio-visual sync is maintained throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the content creator showing off her bare skin, while speaking directly to the camera. - 00:02–00:04 She grabs the product, a blue and white bottle of Tidal Deep Hydration Plumping Serum by Sunday Riley, while lamenting that her skin has been dull and dehydrated lately. - 00:04–00:07 She holds the product in her hands, while explaining the need for Sunday Riley Tidal Deep Hydration Plumping Serum. - 00:07–00:09 She demonstrates the texture of the serum, squeezing the product onto her hand. - 00:09–00:12 She applies the serum to her face while explaining how it makes her skin look extra juicy and plump. - 00:12–00:13 She explains that it works in 15 minutes. - 00:13–00:15 She squeezes more product on her face to demonstrate. - 00:15–00:18 She continues to apply the serum to her face, explaining the ingredients. She notes that the product contains five hyaluronic acids, plumping peptides, and vegan mucin. She smiles, demonstrating how happy she is with the product. - 00:18–00:20 She touches her face to show off how hydrated it is. - 00:20–00:23 She picks up the product bottle again to show it off. She reminds the viewer what hydrated skin is supposed to look like.

# Ad summary This image promotes Ole Henriksen's Pout Preserve Peptide Lip Treatment, which claims to act as chillers for the lips, giving them a cooling sensation. The ad features closeups of two tubes of the lip treatment. These are surrounded by fresh fruit, like watermelons, limes, and guavas, evoking a sense of refreshment. The tubes of lip treatment are also covered in something that looks like frost, emphasizing the cooling effect. # Brand positioning Ole Henriksen is presented as a brand that prioritizes skincare with a refreshing and natural feel. The brand utilizes fresh ingredients and fruit extracts, positioning itself in the beauty and skincare market as a provider of vibrant and rejuvenating products. The overall aesthetic of the brand aims to evoke feelings of refreshment and wellness. # Product The product featured is Ole Henriksen's Pout Preserve Peptide Lip Treatment, which is designed to act as a chiller for the lips. The product comes in tube packaging, available in various shades. The tube features the brand name Ole Henriksen. The lip treatment is for anyone looking to enhance and preserve the natural pout of their lips with a refreshing sensation. # Visual style The ad has a bright, clean, and refreshing visual style. The production quality is high, with a studio-shot image that focuses on vivid colors and close-up details. The image treatment includes a slight frosted effect on the products and fruits, enhancing the 'chilled' theme. The overall layout is designed to be eye-catching and easily scannable, making it suitable for social media feeds. # Hooks Headline: Pout Preserve Chillers # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image showcases the Ole Henriksen Pout Preserve Peptide Lip Treatment alongside a variety of fresh fruits. This imagery immediately sets the stage for a product that is natural and refreshing from the brand's POV. - A closer look at the lip treatments shows them covered in something resembling frost. This detail emphasizes the cooling and refreshing experience that the product provides to the customer. - The composition of the tubes with the fruit creates a visually cohesive story for the viewer, highlighting the natural ingredients and the refreshing sensation of the lip treatment.

# Ad summary This ad is promoting an SPF collection from Cult Beauty featuring multiple SPF products. The ad emphasizes protecting your skin with expertly edited SPFs in various formats such as creams, sticks, and hybrids. # Brand positioning Cult Beauty is presented as a curator of expertly edited beauty products, specifically focusing on sun protection in this ad. The brand positions itself as offering a carefully selected range of SPFs, implying a focus on quality and efficacy. By highlighting the variety of formats available (creams, sticks, and hybrids), Cult Beauty caters to different preferences and needs, suggesting that it stays up-to-date with category innovations, while simplifying the consumer's shopping experience by only offering expert approved items. # Product The ad features a curated collection of SPF products from various brands, each offering unique features and formats. The products include: a clear sunscreen stick in a transparent tube with a yellow base for effortless application; a CC cream in a beige tube with a pump for color correction and sun protection; a light blue cream in a white tube with a blue twist-off cap; and a fluid sunscreen in a white bottle with an orange label, offering ultra-long UVA protection. These products cater to individuals seeking sun protection solutions that fit seamlessly into their skincare routines, providing various textures, coverage levels, and application methods. The products work to eliminate the consumer's purchase barriers by providing SPFs in various formats so there's something for everyone. # Visual style The ad features a clean, minimalist studio shot with soft lighting and a neutral backdrop. The products are arranged in an organized flat lay, emphasizing their textures and packaging. The overall style is polished and curated, giving a high-end feel. # Hooks Headline: PROTECT YOUR CANVAS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP THE SPF CURATION # Point of view - [object Object] # Storyline - The ad opens by highlighting the importance of sun protection by saying 'PROTECT YOUR CANVAS'. This is intended to grab the viewer's attention and frame sun protection as essential for overall skin health, from the brand's perspective. - The ad elaborates on the product offering with 'Shield Your Skin With Expertly Edited SPFs, From Invisible Creams To Effortless Sticks And Hybrids.' This is to showcase the variety and quality of the SPFs available, from the brand's perspective. - The ad closes with a call to action to 'SHOP THE SPF CURATION', encouraging viewers to explore and purchase the featured products, from the brand's perspective.

# Ad summary This ad from Cult Beauty promotes a curated selection of SPF products for skin protection. It highlights various SPF formats like creams, sticks, and hybrids, emphasizing the importance of shielding the skin. # Brand positioning Cult Beauty is presented as a curator of expertly edited beauty products. The brand positions itself as a destination for discovering high-quality SPFs, offering a range of options from invisible creams to effortless sticks and hybrids. Cult Beauty aims to simplify the customer's search for effective sun protection by providing a curated selection of products, reflecting a sophisticated and informed approach to beauty. # Product The ad features a variety of SPF products designed to protect the skin from sun damage. These include: An unnamed SPF product in a white and light-blue tube, a Supergoop! sunscreen stick, an IT Cosmetics CC+ cream with SPF 50, and a La Roche-Posay Anthelios UVMUNE 400 fluid. The ad highlights different formats, such as invisible creams, effortless sticks, and hybrids, catering to various preferences and needs. All four products are focused on providing sun protection in various forms, with SPFs acting as the primary selling point. The La Roche-Posay product highlights 'ultra long-UVA protection'. # Visual style The ad features a clean, product-focused visual style with a studio shot of various SPF products arranged on a neutral, textured surface. The color palette is soft and muted, creating a sophisticated, approachable feel. The typography is modern and legible, enhancing scannability. The overall design is highly polished, aiming to capture attention in a visually appealing manner. # Hooks Headline: PROTECT YOUR CANVAS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP THE SPF CURATION # Point of view - [object Object] # Storyline - The ad opens with the headline 'PROTECT YOUR CANVAS', immediately framing skin as something precious that needs protection. The brand is speaking directly to the audience, grabbing their attention with a need that they should know about. - The ad copy then elaborates on the variety of SPFs available, highlighting the brand's curated selection of 'Expertly Edited SPFs, From Invisible Creams To Effortless Sticks And Hybrids.' The brand is telling the audience that there is a solution for everyone in their curated selection. - A product shot featuring the range of featured SPFs reinforces the variety of SPF options. The brand is visually showcasing all the SPFs mentioned in the previous storyline beat. - The Apple App Store and Google Play Store download buttons encourage users to shop for SPFs. The brand is telling the audience the simple and easy steps to purchasing the featured products.

# Ad summary This ad showcases the Ole Henriksen Passport to Chill set available at Cult Beauty. The product is presented with stylized imagery and copy. # Brand positioning Cult Beauty is presented as a retailer of beauty products. The brand is positioned as a destination for discovering new products and brands. The ad highlights that Cult Beauty offers a curated selection of beauty products from various brands. # Product The product featured is the Ole Henriksen Passport to Chill set. It is a set of four skincare products, each packaged in a small tube. The set is presented as a collection of products to help customers relax and take care of their skin. The tubes come in different colors, each related to the ingredients of that specific product. The ad encourages customers to try the set and experience the benefits of the products for themselves. # Visual style The visual style of the ad is clean and minimalistic. The background is a solid color, and the product is well-lit. The fruits add a touch of color and freshness to the image. The typography is simple and easy to read. The overall effect is one of luxury and sophistication. # Hooks Headline: New OLE HENRIKSEN # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Cult Beauty logo, which is shown to highlight where the product is being sold. The intention is to build brand recognition with the customer from the brand's POV. - Next, the Ole Henriksen Passport to Chill set is introduced along with the word 'New' to entice the customer and present the product as new and exciting from the brand's POV. - The ad then shows a still life of the product with various fruits that relate to the skincare ingredients to intrigue the customer from the brand's POV.

# Ad summary This ad from Cult Beauty is advertising a seasonal reset sale of up to 20% off makeup. # Brand positioning Cult Beauty positions itself as a curated purveyor of high-quality beauty and skincare products. The brand aims to be a go-to destination for beauty enthusiasts seeking the latest and most sought-after items. With a focus on quality over quantity, Cult Beauty differentiates itself by carefully selecting products that meet high standards, offering consumers a simplified shopping experience. The ad uses a clean aesthetic, with a clear emphasis on promoting and highlighting the variety of products in the makeup category. # Product The ad features an assortment of makeup products from various brands available at Cult Beauty. The products include items for face, eyes, and lips, ranging from foundation and concealer to eyeshadow palettes, mascara, and brow pencils. Each product is selected for its quality, efficacy, and trendiness. The ad creates a comprehensive makeup collection to cater to various beauty needs, and highlights each makeup category with Cult Beauty’s seasonal reset sale of up to 20% off. This curated approach aims to make it easy for customers to discover new favorites and update their beauty routines. # Visual style The ad showcases a clean and polished studio shot of various makeup products arranged against a solid, light pink backdrop. The setup appears intentional and well-organized, with each product carefully positioned to highlight its features. The production quality is high, suggesting a focus on creating a visually appealing and professional image. The overall aesthetic is modern and minimalist, aimed at drawing attention to the products themselves without unnecessary distractions. # Hooks Headline: Seasonal RESET # Benefits - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with the Cult Beauty logo and the headline "Seasonal Reset," immediately signaling a theme of renewal and change to the customer. This introduces the concept of refreshing one's makeup collection in line with the changing seasons from a brand perspective, implying the importance of staying up-to-date with beauty trends and products. - The copy, “Up to 20% off makeup," offers a compelling incentive for customers to shop and upgrade their makeup inventory. By showcasing this offer, the brand is inviting the customer to take advantage of a limited-time opportunity to acquire their favorite makeup products at a reduced price. - The ad presents a curated arrangement of makeup products from various brands, neatly displayed against a pink backdrop. This visual aims to inspire viewers with the latest trends and premium quality products available at Cult Beauty. It also positions the makeup as essential items for the season. - A "Shop Now" button encourages viewers to take immediate action and explore the makeup selection on the Cult Beauty website. The brand urges the viewer to capitalize on the opportunity to buy the products from the ad.