How ColourPop Advertises on Meta

# Ad summary This ColourPop ad showcases their Fresh Kiss Glossy Lip Balm with a range of colors and emphasis on it being hydrating and infused with peptides. # Brand positioning ColourPop is presented as a fun and accessible beauty brand specializing in lip products. The brand occupies a space in the beauty market that is youthful, trendy, and cruelty-free. ColourPop's positioning is functional by providing products that are hydrating and nourishing, while aligning with the emotional values of being yummy, glossy, and fresh. The brand is also cruelty-free, as shown in the ad. # Product The ColourPop Fresh Kiss Glossy Lip Balm is advertised as a hydrating and nourishing lip product infused with peptides. It is shown being applied to the lips and swatched on the arm to demonstrate the product's texture and range of colors. The lip balm is positioned as a 'new fav lippie.' The product comes in multiple colors and the brand clearly emphasizes its hydrating and glossy finish. # Visual style The ad has a bright and glossy aesthetic, with a focus on close-ups of the product. The background is a consistent light pink color, which helps to highlight the product. The editing style includes quick cuts to showcase the different shades and textures of the lip balm. The production quality is polished, with clear visuals and attention to detail. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab the new fav lippie 💖 # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up shot of a pink lip balm being applied to lips. - 00:02–00:04 The scene transitions to a display of various shades of the lip balm and the text overlay reads: 'Fresh Kiss Glossy Lip Balm'. - 00:04–00:05 The ad continues with close-up shots of the lip balm applicators, with the text overlay: 'Infused with Peptides'. - 00:05–00:07 The lip balms are swatched on an arm, with the text overlay: 'Infused with Peptides'. - 00:07–00:08 The ad shows close-ups of the lip balm applicators again, accompanied by the text overlay: 'Hydrates & nourishes'. - 00:08–00:09 The lip balms are swatched on an arm again, with the text overlay: 'Hydrates & nourishes'. - 00:09–00:10 The ad shows close-ups of the lip balm applicators again, accompanied by the text overlay: 'Yummy.'. - 00:10–00:11 The ad shows close-ups of the lip balm applicators again, accompanied by the text overlay: 'Glossy.'. - 00:11–00:12 The lip balms are swatched on an arm again, with the text overlay: 'Glossy.'. - 00:12–00:13 The lip balms are swatched on an arm again, with the text overlay: 'Hydrating.'. - 00:13–00:14 The ad transitions to the text overlay: 'Grab the new fav lippie'. - 00:14–00:17 The ad concludes by showing the range of lip balms, and ends with the ColourPop brand name over a shot of swatched lip balms.

# Ad summary This ad showcases a makeup tutorial using ColourPop's Toy Story eyeshadow palette and lip gloss. The creator applies the eyeshadow in bright, contrasting colors, and finishes the look with a glossy lip. The ad highlights the fun and playful nature of the collection. # Brand positioning ColourPop is presented as a fun and accessible brand, known for its collaborations and playful themes, like this 'Toy Story' collection. The brand clearly targets makeup enthusiasts who enjoy experimenting with color and expressing their creativity. ColourPop stands out for its affordable pricing and trendy products, differentiating it from more exclusive or serious brands. The brand positioning is emotional, focusing on fun and nostalgia. # Product The ad features two ColourPop products from the 'Toy Story' collection. The first is an eyeshadow palette with a variety of bright and neutral shades, each named after characters or themes from the 'Toy Story' movies. The second product is an Ultra Glossy Lip, presented in packaging featuring a 'Toy Story' character, and is in a shiny purple shade. The ad highlights the fun colors and thematic connection to 'Toy Story,' suggesting the products are perfect for creating bold and playful makeup looks. The products are designed for those who enjoy experimenting with makeup and expressing their personality. # Visual style The ad has a polished UGC feel, with bright, even lighting and clear close-ups. The editing style is straightforward, with simple cuts to show product application. The pacing is moderate. The video maintains a consistent visual style, focusing on clear product presentation and the creator's makeup skills. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator presenting a fully made-up face with brightly colored eyeshadow and glossy lips. - 00:01–00:03 00:01–00:03: The creator showcases the ColourPop 'Toy Story' eyeshadow palette, emphasizing its packaging and design. This is intended to introduce the product and appeal to fans of 'Toy Story'. - 00:03–00:10 00:03–00:10: The creator applies various shades from the eyeshadow palette to create a vibrant, multi-colored eye look. This demonstrates the product's use and shows off the color payoff and blendability. - 00:10–00:12 00:10–00:12: The creator presents the ColourPop 'Toy Story' Ultra Glossy Lip, showing the packaging and the product itself. This highlights the lip gloss as the next product in the routine. - 00:12–00:13 00:12–00:13: The creator applies the lip gloss, showcasing its shine and color on the lips. This completes the makeup look and emphasizes the final touch. - 00:13–00:15 00:13–00:15: The creator displays the finished makeup look, showing off the completed eyeshadow and glossy lip combination. This provides a final impression of the look and its overall effect.

# Ad summary This ad showcases the ColourPop Shrek collaboration lip glosses, highlighting their application and glossy finish. # Brand positioning ColourPop is a brand presented as trendy and playful, collaborating with pop culture icons like Shrek to appeal to younger consumers. The brand emphasizes fun, vibrant colors and inclusive marketing, positioning itself as an accessible and relevant choice in the broader beauty market. ColourPop sets itself apart by ignoring norms of exclusivity and embracing a more lighthearted, humorous approach. The brand positioning has both functional elements (quality makeup, vibrant colors) and emotional elements (fun, nostalgia). # Product The featured product is ColourPop's Ultra Glossy Lip, a lip gloss offered in a variety of shades. It is showcased being applied smoothly to the lips, resulting in a shiny, glossy finish. Each lip gloss is packaged in a small, clear tube with a light green cap, featuring an image of a different Shrek character on the front. The ad focuses on the aesthetic appeal and trendy nature of the product, highlighting its glossy finish and fun character-themed packaging. The product aims to provide a high-shine look. # Visual style The ad has a polished, commercial aesthetic with bright lighting and close-up shots to emphasize the glossy texture of the lip products. The editing style uses static shots. The overall production quality is high-end, aimed at showcasing the product's appeal. The pacing is slow and steady, with cuts happening at a rate of around 15 BPM. The cuts and product actions are synced to the underlying music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The hand of a woman with dark red polished nails presents four different bottles of ColourPop Ultra Glossy Lip from the Shrek collection. The products are held close to the camera. - 00:01–00:05 00:01–00:05 A close-up shot shows a woman applying a clear, shimmery lip gloss to her lips using the applicator. The focus is on the glossy texture and smooth application. - 00:05–00:06 00:05–00:06 A hand with dark red polished nails holds a bottle of ColourPop Ultra Glossy Lip, featuring Princess Fiona on the label. - 00:06–00:11 00:06–00:11 A close-up shot shows a woman applying a pink lip gloss to her lips using the applicator. The focus is on the glossy texture and smooth application. - 00:11–00:12 00:11–00:12 The close-up of the gloss application continues. - 00:12–00:18 00:12–00:18 A hand with dark red polished nails holds a bottle of ColourPop Ultra Glossy Lip, featuring Lord Farquaad on the label. - 00:18–00:23 00:18–00:23 A close-up shot shows a woman applying a red lip gloss to her lips using the applicator. The focus is on the glossy texture and smooth application.

# Ad summary This image ad showcases the new ColourPop x Shrek makeup collection. The products are displayed in a natural, swamp-like setting, reminiscent of Shrek's swamp. The ad highlights the limited edition nature of the collection. # Brand positioning ColourPop is presented as a fun, collaborative brand that partners with popular franchises like DreamWorks' Shrek to create limited-edition makeup collections. The brand aims to occupy a space in the consumer's mind as trendy and accessible, offering unique and playful products that stand out from typical beauty offerings. ColourPop aligns with a youthful, pop-culture-driven lifestyle, pushing against the norms of traditional, serious beauty brands by embracing humor and nostalgia. The brand positioning is emotional, focusing on the excitement and joy of collecting and expressing oneself through makeup. # Product The ad features the ColourPop x Shrek collection, a limited-edition makeup line inspired by the Shrek movie franchise. The collection includes a variety of products such as lip glosses, an eyeshadow palette, lip liner, lipstick, and a face and body glitter. The lip glosses come in small, clear tubes with green caps and feature images of Shrek characters. The eyeshadow palette contains a range of green, brown, and neutral shades. The lip liner and lipstick are both a deep red color. The face and body glitter is a fine, shimmering powder in a clear jar with a green lid. The collection is presented as a fun and playful way to express oneself through makeup, appealing to fans of the Shrek franchise and those looking for unique and collectible beauty products. The limited-edition nature of the collection addresses the purchase barrier of hesitation, encouraging immediate action to avoid missing out. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a product-in-setting flatlay, with the products arranged on a mossy surface to mimic Shrek's swamp. The image treatment includes background blurring and color grading to enhance the swampy aesthetic. The typography is integrated with large, bold fonts for the headline. The style contrasts with platform-native content, creating a high-design feel that aims to capture attention in the feed. # Hooks Headline: LIMITED EDITION! # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the new ColourPop x Shrek collection, immediately grabbing attention with a well-known and beloved franchise. This is told from the brand's perspective to generate excitement and anticipation for the collaboration. - The ad then showcases the various products within the collection, highlighting the range of colors and items available. This is told from the brand's perspective to demonstrate the breadth of the collection and entice viewers to explore the different offerings. - The ad emphasizes the limited edition nature of the collection, creating a sense of urgency and exclusivity. This is told from the brand's perspective to encourage immediate purchase and prevent viewers from missing out on the opportunity to own the collection.

# Ad summary A POV ad shows the Fresk Beauty glossy lip balm in a variety of shades. The hand holding the lip balm is demonstrated on an arm with pre-existing lip balm swatches of similar colors. The ad highlights the shine, hydration, and glossy look of the product. # Brand positioning Fresk Beauty is presented as a brand focused on lip care, specifically glossy lip balms that provide hydration and a wet look. The brand offers a range of shades to complement different skin tones, emphasizing both functionality and aesthetics. The brand aligns with a lifestyle that values both beauty and lip health. The brand stands out by offering a moisturizing lip product with a high-shine finish, differentiating it from traditional lip balms that focus solely on hydration or glosses that may not provide as much care. # Product The Fresk Beauty glossy lip balm is designed to hydrate lips while providing a wet, glossy look that lasts all day. The product is showcased in multiple shades, each offering a distinct color payoff. The lip balm comes in a squeezable tube with a rounded applicator tip for smooth application. Key features highlighted are the product's hydrating properties and its ability to deliver a long-lasting glossy finish. The product addresses the need for a lip product that combines the benefits of a hydrating balm with the aesthetic appeal of a high-shine gloss. The product is presented as a convenient solution for achieving moisturized and glossy lips in one step. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the glossy texture of the lip balm. The editing style features quick cuts between product close-ups and swatch demonstrations, creating a dynamic and engaging viewing experience. The production quality is polished, giving the ad a professional feel. The pacing is quick, with cuts timed to the music, enhancing the ad's overall energy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the text overlay “POV: you found a lip balm that actually hydrates AND gives you that wet glossy look all day”. - 00:00–00:02 The focus of the ad starts on the hand holding the lip balm with swatches on the arm. This beat serves as an introduction to the product and its key benefits, setting the tone for the rest of the ad. - 00:01–00:02 The ad transitions to a close-up of the lip balm applicator. This beat emphasizes the ease of application and highlights the glossy texture of the lip balm. - 00:02–00:03 The ad goes back to the swatch demonstration on the arm. - 00:03–00:04 The shot transitions to a close up of the lip balm applicator in different shades. - 00:05–00:06 The ad goes back to swatching the arm with lip balm of different shades. - 00:06–00:07 The shot transitions to a close up of the lip balm applicator in different shades. - 00:07–00:08 The ad goes back to swatching the arm with lip balm of different shades. - 00:08–00:10 The shot transitions to a close up of the lip balm applicator in different shades.

# Ad summary This is an image ad for ColourPop's Blush Stix. The ad features a model with blush applied to her cheekbones. The text overlay advertises the new formula and shades available. # Brand positioning ColourPop is presented as a modern, accessible beauty brand focused on providing trendy and approachable makeup solutions. The brand emphasizes current beauty trends and a wide array of shades, positioning itself as a go-to for individuals looking to experiment with color and achieve a fresh, contemporary look without breaking the bank. # Product The product featured is ColourPop's Blush Stix, a blush product in stick format designed for easy and precise application. The ad highlights that the product has a new formula and is available in new shades. The packaging is not visible. The product is presented as a convenient way to add color to the cheeks, with a creamy texture that blends seamlessly into the skin. # Visual style The ad uses a close-up beauty shot with a focus on product application and skin texture. The image has a polished and professional quality, with soft lighting and a light color palette. The typography is modern and clean, enhancing the product's appeal. The overall style is visually engaging, aiming to capture attention and convey the product's quality and ease of use. # Hooks Headline: blush STIX # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a model's face, highlighting the brand’s product on her cheekbones. The intention is to draw the viewer's attention to the flawless makeup application, which implies that the model’s look is achievable by using the brand's blush. This is presented from the brand's POV. - The brand emphasizes the availability of a new formula and new shades. The intention is to entice the viewer with the promise of improved product features and a wider range of options to choose from. This is presented from the brand's POV.

# Ad summary This ad by ColourPop showcases their 9-pan eyeshadow palettes. Various women are shown applying the eyeshadow to create colorful looks. # Brand positioning ColourPop is a cosmetics brand that is presented as accessible and trendy. The ad features bright, vibrant colors that are meant to appeal to younger consumers who enjoy experimenting with their look. The brand offers a range of products that are suitable for everyday or dramatic looks, with a focus on creativity and self-expression. The overall tone is playful and inviting, aligning with the brand's positioning as a fun and affordable option in the cosmetics market. # Product The featured product is ColourPop's 9-pan eyeshadow palette, a compact palette containing nine different eyeshadow colors. The palette includes both matte and metallic finishes, allowing for versatile looks ranging from smoky to everyday. The formula is long-lasting and blends easily, making it suitable for both makeup beginners and experienced users. The palettes come in various color stories, including purple and green, catering to different preferences and styles. The ad emphasizes the product's ability to create a wide range of looks, highlighting its versatility and ease of use. # Visual style The ad has a bright and clean aesthetic, characteristic of many cosmetics ads on social media platforms. It mixes close-up shots of makeup application with clear visuals of the products. The overall production quality is polished, giving it a professional commercial feel while maintaining a UGC-style that is common on platforms like Reels and TikTok. The editing is quick, with cuts timed to the background music. The visuals and text are in sync, emphasizing key product features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a close-up shot of an eye with pink eyeshadow, along with the text overlay "This is your sign to try a new palette," which serves as a hook to capture the viewer's attention. - 00:01–00:04 The scene transitions to another close-up of an eye, with an individual applying bright green eyeshadow. This visually prompts the viewer to consider trying out new eyeshadow colors. - 00:04–00:05 The perspective shifts to a woman holding a purple-toned 9-pan palette. The text overlay introduces "Meet our 9-Pans" followed by her using the product. - 00:05–00:06 Another woman is seen applying a purple shade from an eyeshadow palette, highlighting the product's long-lasting formula with the text overlay “Long-lasting formula”. - 00:06–00:07 The woman is then seen blending the eyeshadow on her eye. A text overlay states that it “Blends like a dream”. - 00:07–00:09 The scene shows the woman applying more eyeshadow, emphasizing the finishes available in matte and metallic, which is overlaid on the screen. - 00:09–00:10 The scene then shifts to the woman’s full face. A text overlay says “Create looks from smokey to everyday”. - 00:10–00:11 The ad transitions back to the first woman seen in the ad, who showcases her full eye makeup look. A text overlay again prompts “Create looks from smokey to everyday”. - 00:11–00:12 The ad concludes with a woman wearing a green eye makeup look and lip color. The brand name "COLOURPOP" is written across her face.

# Ad summary This ad is for the ColourPop Disney Tangled Collection. It showcases a variety of the products included in the line, such as the eyeshadow palette, lip gloss, compact mirror and glitter pot. The background features a purple hue with floating lanterns, a reference to the movie Tangled. # Brand positioning ColourPop is presented as a brand that thrives on collaboration, partnering with Disney to create a makeup collection inspired by the movie Tangled. The brand leans into fun and nostalgia, appealing to customers who grew up with Disney films and appreciate themed makeup. This collaboration positions ColourPop as a brand that is playful, whimsical, and capable of capturing the magic of Disney through its products, while remaining accessible in terms of pricing and availability. By aligning with a beloved franchise, ColourPop seeks to evoke positive emotions and memories associated with Disney, enhancing the appeal of its makeup collection. # Product The ad features the ColourPop Disney Tangled Collection, a makeup line inspired by the animated movie Tangled. The collection includes an eyeshadow palette with a variety of shades like golds, purples, and pinks; lip glosses in matching colors; a compact mirror with a Pascal (the chameleon) design; and a glitter pot. The products are designed for fans of the movie Tangled, who enjoy themed makeup and want to incorporate a bit of Disney magic into their beauty routine. The ad highlights the collection's vibrant colors and packaging, playing on the visual elements of the movie, such as the floating lanterns. The products appeal to those seeking a fun and nostalgic makeup experience, allowing them to express their love for the Disney film through their makeup choices. # Visual style The ad's visual style is highly polished and studio-shot, with a focus on showcasing the product range and theme. The layout is clean and organized, making it easy to identify the key elements. The image treatment involves color grading to enhance the purple and gold tones, creating a cohesive and magical atmosphere. The typography is integrated seamlessly, complementing the Disney theme without overwhelming the visual elements. This style seeks to create a sense of wonder and nostalgia, appealing to fans of the Tangled movie. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases the ColourPop Disney Tangled Collection products against a purple backdrop with floating lanterns. This establishes the theme and immediately connects the products to the Disney movie Tangled, setting the stage for a magical and whimsical product presentation. This part of the story is told from the brand's POV. - Close-ups and varied angles of the eyeshadow palette, lip glosses, compact mirror, and glitter pot are displayed. This highlights the details, colors, and packaging of each product, informing the audience about the range and quality of the collection. This section is from the brand's perspective, inviting the audience to explore the makeup items. - The overall arrangement of the products, along with the movie-themed backdrop, aims to evoke a sense of nostalgia and magic, encouraging viewers to associate the products with positive emotions linked to the Disney film. This emotional connection is intended to make the products more appealing and memorable to potential customers, especially those who are fans of Disney and Tangled. The story is crafted from the brand's perspective.

# Ad summary This ad features three ColourPop Fresh Kiss Glossy Lip Balms in different shades, emphasizing the product's glossy finish, hydrating properties, and irresistible flavors. The ad aims to capture attention with a treat-like experience while providing the benefits of a lip balm. # Brand positioning ColourPop is presented as a brand that merges the indulgent experience of treats with the functional benefits of beauty products. The brand aims to occupy a space in the consumer's mind where beauty is fun, accessible, and doesn't compromise on performance. ColourPop promotes a playful and enjoyable lifestyle, aligning with trends and offering products that are both effective and enjoyable to use. The brand embraces category norms around flavor and hydration but pushes against the idea that lip care must be strictly utilitarian, instead offering an emotional and sensory experience. ColourPop is positioned as both functional and emotional, combining performance and pleasure. # Product The featured product is ColourPop's Fresh Kiss Glossy Lip Balm, designed to provide a glossy finish while hydrating the lips. This lip balm is for anyone seeking a treat-like experience with the functional benefits of a lip care product. The product is explicitly stated to be 'glossy, hydrating, and irresistibly flavored.' The ad highlights these key aspects, creating a compelling reason for customers to try or buy the lip balm. The brand focuses on what the lip balm offers in terms of taste and texture, making it a worthwhile addition to a beauty routine. # Visual style The ad has a clean and polished visual style, with studio-quality lighting and a soft color gradient background. The layout is simple, focusing on product presentation and clear text. The typography is integrated well, with bold and legible fonts. The style is modern and on-trend, suitable for platform behaviors. # Hooks Headline: tastes like a treat. works like a balm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by capturing attention with the phrase 'tastes like a treat. works like a balm', conveying that the product combines pleasure with functionality. This message intends to intrigue the viewer with the product's dual benefits from the brand's perspective. - The ad lists product qualities like 'Glossy,' 'Hydrating,' and 'Irresistibly flavored,' emphasizing the lip balm's key attributes. This is the brand communicating what makes their product desirable. - The ad showcases the product itself, displaying three different shades of the ColourPop Fresh Kiss Glossy Lip Balm, which aims to visually reinforce the featured claims from the brand's perspective.

# Ad summary This ad features the ColourPop eyeshadow palettes. In this ad, the brand is showing off the palettes by showing off the matte and metallic finishes. # Brand positioning ColourPop is presented as a trend-forward brand that allows for creativity and bold expression. The brand aims to occupy a space in the consumer's mind where makeup is seen as a tool for self-expression and fun. ColourPop aligns with the values of individuality, experimentation, and playfulness. The brand pushes against the norm of traditional, neutral makeup looks by showcasing bold, colorful eyeshadows and encouraging viewers to create unique looks. The brand's positioning is emotional, focusing on empowerment and fun, by highlighting the versatility and high-quality of its products. # Product The featured product is ColourPop's eyeshadow palettes, specifically the 9-pan palettes. The product is for anyone who enjoys makeup and wants to experiment with different looks. The eyeshadow palettes come in both matte and metallic finishes, allowing for a range of different looks. The eyeshadows are long-lasting and blend like a dream, making them easy to work with. The palettes are versatile and can be used to create looks from smokey to everyday. The ad addresses the purchase barrier of not knowing how to use eyeshadow by showing examples of different looks that can be created with the palettes, highlighting the versatility and user-friendliness of the product. # Visual style The ad has a bright and colorful aesthetic, with a mix of close-up shots and medium shots. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is polished, with a clean and professional look. The visual motif is close-up shots of eyeshadow application and finished looks. The pacing is fast, with approximately 10 cuts per minute. The cuts are timed to the music beats, creating a sense of energy and excitement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a close-up shot of an eye with pink eyeshadow already applied. The message is to grab attention and showcase the potential of the brand's eyeshadows and make the viewers care about this brand. The perspective is from the brand, showcasing the product's potential through visual demonstration. The tone is vibrant and creative. - 00:03–00:04 The ad continues with the application of green eyeshadow on another eye. The message is to grab attention and showcase the potential of the brand's eyeshadows and make the viewers care about this brand. The perspective is from the brand, showcasing the product's potential through visual demonstration. The tone is vibrant and creative, building on the previous moment's energy. - 00:04–00:05 The ad shows a person holding a purple eyeshadow palette. The message is to introduce the 9-pan palette. The perspective is from the brand, presenting the product and its features. The tone is informative. - 00:05–00:06 The ad transitions to another person holding a pink eyeshadow palette. The message is to highlight the long-lasting formula of the eyeshadows. The perspective is from the brand, showcasing the product's benefits. The tone is informative and assuring. - 00:06–00:07 The ad shows the application of eyeshadow with a focus on blending. The message is to emphasize how well the eyeshadows blend, making them easy to work with. The perspective is from the brand, showcasing a key product feature. The tone is informative and positive. - 00:07–00:10 The ad shows a person applying eyeshadow, highlighting the matte and metallic finishes available. The message is to show the different finishes that the eyeshadows come in, providing versatility. The perspective is from the brand, showcasing product options. The tone is informative and versatile. - 00:10–00:12 The ad shows different people with various eyeshadow looks. The message is to show that the palette allows you to create looks from smokey to everyday. The perspective is from the brand, demonstrating the product's versatility. The tone is aspirational and encouraging.

# Ad summary This ad promotes the ColourPop Lilo & Stitch limited edition collection, showcasing various makeup products in a visually appealing beach-themed setting. # Brand positioning ColourPop is presented as a fun, trendy, and collaborative brand, as evidenced by their partnership with Disney's Lilo & Stitch. The brand is positioned to align with pop culture. The collaboration gives the brand a playful and youthful appeal, and aligns with the lifestyle of makeup enthusiasts who enjoy incorporating whimsical and nostalgic elements into their beauty routine. The brand continues to follow category norms by releasing limited edition collections, yet pushes against competitor behavior through the collaborations. # Product The ad features the ColourPop Lilo & Stitch Limited Edition Collection, showcasing a range of makeup products including eyeshadow palettes, lip products, and accessories. The eyeshadow palettes feature a variety of shades from neutral to colorful, catering to a range of makeup preferences. The lip products appear to be lip glosses, possibly with a themed design on the packaging. The packaging of all products features imagery of Stitch in a tropical setting, reinforcing the collaboration's theme. These products are intended for makeup lovers. The ad shows that these products are a limited edition collection. # Visual style The ad has a bright, playful aesthetic, featuring vibrant colors and a beach-themed backdrop to emphasize the Lilo & Stitch collaboration. The production quality is high, with studio-shot product placement and clear, crisp visuals. The image treatment includes background removal, and a flatlay style product placement on a sandy surface. The typography is clean and legible. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a vibrant display of the ColourPop Lilo & Stitch collection products. This aims to capture the audience's attention with the visually appealing presentation of the makeup items, immediately showcasing the collaboration and the range of products available. This is shown from the brand's perspective. - The ad then transitions to highlight the beach-themed packaging and color schemes of the collection, aligning with the Lilo & Stitch theme. This serves to create a sense of tropical fun and nostalgia, appealing to fans of the movie and those seeking a playful makeup experience. This is shown from the brand's perspective. - The ad concludes by emphasizing the limited edition nature of the collection, urging viewers to purchase before it's gone. This serves to create a sense of urgency and exclusivity, enticing customers to act quickly to secure their favorite products from the collaboration. This is shown from the brand's perspective.

# Ad summary This ad promotes ColourPop's Fresh Kiss Glossy Lip Balm. The ad showcases a close-up shot of glossy lips next to a cherry, suggesting a sweet and luscious look. It emphasizes the glossy, pearl finish and trending flavors of the lip balm, highlighting its ability to create irresistibly sweet lips. # Brand positioning ColourPop is presented as a brand that offers trendy and flavorful lip products. The brand aligns itself with a fun, youthful lifestyle, and its positioning is primarily emotional, focusing on the sensorial experience of sweet flavors and glossy finishes. The brand appears to follow current beauty trends, as highlighted by the mention of 'trending flavors,' without challenging any particular category norms. # Product The Fresh Kiss Glossy Lip Balm is a lip product designed to impart a glossy, pearl finish with a hint of sheer color. It comes in a squeeze tube with an angled applicator tip. It's for anyone seeking a trending lip look. The lip balm aims to address the potential dryness or lack of dimension in bare lips by providing a glossy, pearl finish. The ad highlights that the product is available 'now in trending flavors,' encouraging immediate purchase to stay current with trends. The ad focuses on why the product is worth trying: its trendy appeal and luscious look. # Visual style The ad has a highly polished, studio-shot aesthetic. The use of a matching color palette and glossy textures creates a cohesive and appealing visual experience. The overall impression is modern and trendy. # Hooks Headline: as irresistible as your fave sweet treat # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a close-up shot of glossy lips next to a cherry with a drop, immediately drawing attention to the mouth and a sense of sweetness. The intent is to visually convey the desirable outcome of using the product. This is told from the brand's perspective, setting the stage for the product reveal. - The ad then introduces the tagline 'as irresistible as your fave sweet treat,' directly linking the glossy lips to the product's appeal. This is intended to create an emotional connection by comparing the lip balm to a beloved indulgence. This section is told from the brand's perspective, framing the product as something irresistible. - Finally, the ad presents the Fresh Kiss Glossy Lip Balm product range, emphasizing its 'glossy pearl finish + hint of sheer colour. now in trending flavors.' This provides specific details about the product's features and availability. This section is from the brand's perspective, providing the audience with product details to drive consideration.

# Ad summary The ad promotes ColourPop's Fresh Kiss Glossy Lip Balm, showcasing the product's different shades and benefits. # Brand positioning ColourPop is presented as a fun, accessible brand offering a variety of colorful and cruelty-free lip balms. The brand emphasizes providing high-quality products at an affordable price point. The brand aligns itself with a playful and youthful lifestyle and aesthetic, pushing against the idea that effective beauty has to be expensive. The ad focuses on an emotional appeal, highlighting the enjoyable and aesthetically pleasing aspects of using the lip balms. # Product The ColourPop Fresh Kiss Glossy Lip Balm is a lip moisturizer that comes in a variety of tinted shades. The balm is formulated with peptides to hydrate and nourish the lips while leaving a glossy finish. The product is designed for everyday use and is suitable for those seeking both hydration and a touch of color. The product comes in a convenient tube, designed for on-the-go application. The advertisement communicates that the lip balm is a simple and effective way to keep lips looking and feeling their best. # Visual style The ad's overall aesthetic is bright, clean, and highly polished, aligning with typical beauty product advertisements seen on social media platforms. The video features a mixture of close-up shots, product arrangements, and swatch demonstrations. Quick cuts are used to maintain a fast pace, showing a variety of product shades and textures. The production quality is high, with clear lighting and sharp focus. There is no visual motif. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of the lip balm being applied to lips. - 00:02–00:07 The ad then transitions to showcasing the variety of different shades available for the lip balm. - 00:07–00:16 The ad continues to showcase swatches of the product on someone's arm.

# Ad summary A short video showcasing the multiple eyeshadow palettes offered by Colourpop. The video highlights that a multitude of looks can be created using the palettes. # Brand positioning Colourpop is presented as a versatile and trend-conscious brand catering to makeup enthusiasts seeking vibrant and high-performing eyeshadow palettes. The brand positions itself as offering a wide range of shades and finishes, from matte to metallic, enabling users to create diverse looks. The brand emphasizes the accessibility and ease of use of its palettes, aligning with a functional, yet playful approach to makeup, appealing to both everyday wear and more expressive, artistic styles. # Product The featured products are Colourpop's 9-pan eyeshadow palettes, compact collections of complementary colors designed to create a variety of eye looks. Each palette contains nine shades, available in both matte and metallic finishes, with a long-lasting formula that blends like a dream. The palettes are for anyone seeking versatile eyeshadow options for creating looks ranging from smokey to everyday styles. They provide accessible solutions for both beginners and experienced makeup users, emphasizing the creation of custom eyeshadow looks. The ad focuses on the palette's ability to create a spectrum of looks using a single product. # Visual style The ad uses a bright, upbeat aesthetic with close-up shots that highlight the application of eyeshadow and completed looks. The video has a UGC feel, which lends it an authentic tone. The editing features quick cuts and smooth transitions, creating a fast-paced rhythm that keeps the viewer engaged. The pacing remains consistent throughout the ad, maintaining a high level of energy. The visuals are timed to the music beats, syncing the cuts and product actions to the rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a close-up of an eye that already has pink eyeshadow applied. The intention is to catch the viewer's attention with a colorful eyeshadow look. - 00:02–00:03 Building on the previous shot, the video transitions into a shot of a brush applying green eyeshadow to the eye. The intention is to demonstrate the shadow application process. - 00:03–00:05 The video cuts to a woman holding up a pink and purple eyeshadow palette. The intention is to introduce the 9-pan palette. - 00:05–00:06 Building on the previous shot, the video cuts to a woman holding up a different pink and purple eyeshadow palette. The intention is to introduce another 9-pan palette. - 00:06–00:08 Building on the previous shot, the woman is applying the eyeshadow. The intention is to highlight the user experience. - 00:08–00:09 Building on the previous shot, the woman is applying another shade of eyeshadow. The intention is to highlight the user experience. - 00:09–00:11 The video cuts to show the woman with a finished eyeshadow look. The intention is to demonstrate how an eyeshadow look can be created using the product. - 00:11–00:13 Building on the previous shot, the video cuts to a different woman who has a completed, different eyeshadow look. The intention is to demonstrate how the palettes can be used to create a multitude of different looks.

# Ad summary An ad for Colourpop Blush Stix. The image features two blush stix in different colors with text labels highlighting their benefits. # Brand positioning Colourpop is presented as a fun, trendy, and accessible beauty brand. The brand promotes a youthful, playful, and approachable image, contrasting with more exclusive or serious beauty brands. The focus on 'blush stix' and the mention of 'new shades' suggests a commitment to staying current and offering a variety of options for consumers. The overall tone is lighthearted, encouraging makeup experimentation and self-expression. # Product The product being advertised is Colourpop's blush stix, designed for easy and on-the-go application. The ad highlights its buildable and blendable nature, catering to those who seek versatile and customizable makeup options. Its hydrating formula and dewy, glowy finish appeal to those who want a healthy, radiant complexion. The product is portrayed as travel-friendly and suitable for touch-ups, addressing the need for convenient and portable makeup. The blush stix come in new shades, suggesting the product is up-to-date with current beauty trends. # Visual style The ad has a clean, modern, and vibrant visual style. The production quality appears to be high, with studio-shot lighting and a soft, color-graded aesthetic. The visual motifs include a flatlay-style product arrangement with clear, legible typography. The image treatment involves background removal and subtle lighting effects to highlight the product's texture and finish. The overall effect is polished and professional, designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: why you'll love it # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand and product name, 'COLOURPOP blush STIX', immediately establishing what is being advertised. This sets the stage for the rest of the ad, telling the audience which product they are looking at from the Brand's perspective. - The next beat builds intrigue by posing a question, 'why you'll love it', which captures the audience's attention and prompts them to consider the product's benefits from the Brand's perspective. - The ad highlights key product features, such as 'BUILDABLE & BLENDABLE,' 'NEW HYDRATING FORMULA,' 'DEWY, GLOWY FINISH,' and 'TRAVEL OR TOUCH UP,' which explain why the audience will love the product. This progresses the narrative by providing specific selling points from the Brand's perspective. - A callout highlights the new formula and shades of the blush stix. This suggests the product is up-to-date with current beauty trends. This reinforces the product's appeal from the Brand's perspective.

# Ad summary This image promotes Colourpop's Multichrome Highlighter as part of the Disney's The Little Mermaid collection. The model is wearing the makeup and holding the product. # Brand positioning Colourpop presents itself as a trendy makeup brand, with colorful, vibrant products. The brand is clearly collaborating with Disney's The Little Mermaid, signaling a fun, creative, youthful, and playful tone. They appear to align with competitor behaviors through makeup and product demonstrations. The brand positioning is clearly emotional. # Product The ad features a Multichrome Highlighter from the Disney's The Little Mermaid collection. The product comes in a circular, clear compact case, and the powder itself has a geometric, diamond-like pattern. The color worn by the model is identified as 'Soft Shell'. This product is for beauty enthusiasts who enjoy makeup with a shimmer, in particular with the 'wet look' finish. The product is worth buying because it adds shimmer and dimension to the wearer's skin. # Visual style The ad has a polished, studio-shot quality. The visual motifs include a color gradient and platform-native text placement. The image treatment involves background removal and selective use of highlights. The typography is clean and legible. The style might impact scannability by blending in with in-feed content, but the bold makeup look and recognizable brand may draw attention. # Hooks Headline: NEW # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a model wearing the Colourpop Multichrome Highlighter. This captures the viewer's attention with a visually striking image and showcases the product's effect. The perspective is from the brand, highlighting the immediate impact and aesthetic appeal of the product. - The model holds the Multichrome Highlighter compact up close to the camera. This highlights a specific product from a new collection. The brand is inviting the viewer to explore and learn more about the product and other products from the new Disney collab. - The brand ends by showing the name of the product, reiterating the name of the brand, and providing the collaboration title. The perspective is from the brand. This solidifies brand recognition and product awareness, reinforcing the brand's message.

# Ad summary This ad showcases ColourPop's limited edition Disney Pixar Toy Story makeup collection with an image featuring the eyeshadow palette, lip glosses, and other products from the collaboration against a light blue background with star accents. # Brand positioning ColourPop is presented as a collaborative, trendy, and playful makeup brand that taps into nostalgia by partnering with Disney Pixar's Toy Story. The brand aligns with a fun and youthful lifestyle. It positions itself within the market as an affordable, accessible makeup brand, pushing against the idea that quality makeup needs to be expensive by offering limited-edition collections that appeal to a wide audience. # Product The ad features a limited-edition ColourPop makeup collection in collaboration with Disney Pixar's Toy Story. The collection includes an eyeshadow palette featuring 15 shades in a range of neutrals and bright colors, each with a different finish. The palette packaging includes an image of the Toy Story characters. Also included are several lip glosses in small, clear bottles with themed caps featuring different characters and colors like glittery gold, purple, pink, and red. Round pots of shimmery eyeshadow are also included. Completing the set is a green mascara in a matching green tube. # Visual style The ad has a clean, studio-shot appearance with soft lighting and a consistent light blue color scheme. The image is flatlay-style, showcasing all the products from above. The typography is simple and clean, and the overall style is youthful and playful, aligning with both the ColourPop brand and the Toy Story theme. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the ColourPop and Toy Story branding to instantly capture attention and set the stage for a collaborative collection; the brand is announcing its identity and affiliation to draw in existing fans of both brands. - The brand highlights the 'Limited Edition' status, creating a sense of urgency and exclusivity, urging viewers to act quickly to obtain the product; the brand is promoting the uniqueness and short availability of the offering. - The ad showcases the makeup collection, including the eyeshadow palette, lip glosses, and mascara, visually demonstrating the range of products available and appealing to the viewer's aesthetic interests; the brand is showing the full range of products in the collection, enticing viewers with variety and visual appeal. - The image concludes with the copyright for Disney/Pixar, giving credit to the animation studio whose characters are represented in the makeup collection; the brand is legally recognizing the property of Disney/Pixar.

# Ad summary This ad for 9-pan eyeshadow palettes features a beauty shot of a model wearing blue eyeshadow. The ad highlights the palettes' pigmentation, blendability, and long-lasting wear. # Brand positioning This brand is presented as a provider of cute, compact, and versatile eyeshadow palettes. The brand positions itself as offering products that are accessible and easy to use for creating any look. The brand's positioning is functional, focusing on the convenience and versatility of its products. # Product The product being advertised is a 9-pan eyeshadow palette. The palettes are presented as cute, compact, and ready for any look. The ad highlights that the eyeshadows are ultra-pigmented, buildable, blendable, and long-lasting. The ad encourages viewers to shop the 9-pan palettes, suggesting that they are worth trying or buying due to their quality and convenience. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product and its potential results. The use of soft lighting and a simple background helps to highlight the product and the model's makeup. The overall aesthetic is feminine and youthful. # Hooks Headline: The Palettes Everyone Loves. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP 9-PAN PALETTES # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing multiple 9-pan eyeshadow palettes in various color schemes. This is intended to grab the viewer's attention and introduce the product range from the brand's perspective. - The ad then highlights the key features of the eyeshadow palettes, emphasizing that they are ultra-pigmented, buildable, blendable, and long-lasting. This is from the brand's perspective, aiming to persuade the viewer of the product's quality and benefits. - The ad concludes with a beauty shot of a model wearing blue eyeshadow, showcasing the potential results of using the product. This is from the customer's perspective, demonstrating how the product can enhance their appearance.

# Ad summary This ad showcases two eyeshadow palettes, highlighting their blendability, pigmentation, and long-lasting wear. It emphasizes the variety of shades available in each palette, targeting makeup enthusiasts looking for high-quality eyeshadows. # Brand positioning The brand is presented as a provider of high-quality, versatile eyeshadow palettes. The brand aims to occupy a space in the consumer's mind as a go-to for creating a variety of eye looks with a single product. The brand aligns with values of self-expression and creativity through makeup. The brand positioning is functional, focusing on the performance and versatility of its eyeshadow palettes. # Product The ad features two eyeshadow palettes. The first palette has a beige case with the brand name "DEJA" and the product name "Of Course" printed on the case. The second palette has a silver case with the brand name "GONE" and the product name "Girl" printed on the case. Each palette contains nine shades. The eyeshadows are described as ultra-pigmented and long-lasting. The ad emphasizes that each palette offers a variety of shades for creating different eye looks. The ad addresses the purchase barrier of needing multiple products by highlighting that each palette contains a range of shades. # Visual style The ad has a clean and polished visual style. The production quality is high, with professional lighting and makeup. The image treatment includes color grading to enhance the colors of the eyeshadows. The typography is clean and legible. The overall style is modern and appealing. # Hooks Headline: 9 Shades. 1 Palette. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a close-up of a woman's face with eyeshadow applied, showcasing the product in use. This is included to demonstrate the product's visual impact and how it looks on the skin, from the customer's perspective. - The ad then transitions to a close-up of the woman's eye with the eyeshadow applied, highlighting the blendability and color payoff of the product. This is included to showcase the product's quality and performance, from the brand's perspective. - The ad then displays the two eyeshadow palettes, emphasizing the variety of shades available in each palette. This is included to highlight the product's features and benefits, from the brand's perspective.

# Ad summary This image ad showcases a makeup collection from ColourPop inspired by the Twilight Saga: Eclipse. The ad highlights several products from the collection, emphasizing the limited edition nature of the line. # Brand positioning ColourPop is presented as a brand that creates trendy and visually striking makeup collections, often tapping into pop culture themes. The brand aligns with a youthful and beauty-conscious audience, promoting self-expression through colorful and themed makeup. They push against the norms of more traditional, less adventurous beauty brands by collaborating with popular media franchises to create limited edition collections, focusing on emotional appeal through nostalgia and fan culture. # Product The ad features the "the twilight saga eclipse COLLECTION" by ColourPop, a makeup line inspired by the film Eclipse. The collection includes an eyeshadow palette featuring 15 shades, a pressed powder compact, a lip gloss in a sleek, teardrop-shaped container, and three lip pencils. The eyeshadow palette contains a range of colors from neutrals to deep reds and blacks, with some shades featuring glitter finishes. The pressed powder appears to have a moon design pressed into the powder. The packaging for the entire collection is themed with imagery and the logo from the Eclipse movie, catering to fans of the series. The products aim to capture the essence and mood of the film through color stories and branding, offering consumers a themed makeup experience. # Visual style The ad utilizes a cinematic, studio-shot aesthetic, leveraging the dark, moody color palette associated with the Twilight saga. The visual motifs include a prominent display of the makeup collection against a blurred, atmospheric background of trees and a red-tinged sky. The image treatment involves background blurring, likely to emulate the movie, color grading, and sharp product focus. The typography is clean and modern, while the overall style contrasts with platform-native trends, creating a high-design look that aims to capture attention and convey the premium nature of the collaboration. # Hooks Headline: LIMITED EDITION # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a full display of the ColourPop x Twilight Eclipse makeup collection, showcasing the entire range of products, from the eyeshadow palette to the lip products. This is intended to draw the viewer in with a comprehensive view of what's available, told from the brand's point of view. - The camera zooms in on the details of each product, such as the color scheme of the eyeshadow palette and the packaging details of the lip gloss and lip pencils. This is meant to highlight the unique design elements and encourage the viewer to appreciate the thematic details, presented from the brand's perspective. - The ad concludes with a prominent display of the Twilight Eclipse branding, reinforcing the collaboration and the limited edition nature of the collection. This aims to build excitement and a sense of urgency, communicating that this is a special opportunity for fans of both ColourPop and the Twilight saga, told from the brand's point of view.