How Coco & Eve Advertises on Meta

# Ad summary This ad promotes Coco & Eve's Sunny Honey Highlighter Body SPF50. It begins by showing the production of the product and ends with a woman applying it. Text overlays highlight the product's key features, such as its shimmery appearance, serum-like feel, SPF 50 protection, non-greasy and non-sticky formula, and fast absorption. The ad emphasizes the product's mango paradise scent and overall enhances the skin's appearance with shimmer and sun protection. # Brand positioning Coco & Eve presents itself as a brand that listens to its customers and innovates based on their requests. The brand focuses on combining beauty with functionality, as seen by the product being a shimmering SPF. It emphasizes indulgence and sensory experience with the "mango paradise" scent, positioning itself as a lifestyle brand that enhances everyday routines into moments of pleasure. They value development of high quality products, as it took them over two years to perfect the formula. This suggests that Coco & Eve aims to occupy a space in the consumer's mind as a brand that cares about both effectiveness and enjoyment, setting itself apart from typical SPF brands. # Product Coco & Eve’s Sunny Honey Highlighter Body SPF50 is a shimmery sunscreen designed to give the skin a radiant glow while providing broad spectrum SPF50 protection. The product is formulated to have a serum-like feel, absorbing quickly into the skin without leaving a greasy or sticky residue. It caters to individuals seeking sun protection and a cosmetic enhancement, offering a non-comedogenic formula. The ad suggests it’s suitable for occasions where one desires sun protection with an added shimmer. Its notable feature is the mango paradise scent, enhancing the user experience beyond basic sun care. # Visual style The ad uses a blend of manufacturing and UGC-style footage to showcase the product. The editing features quick cuts, keeping a fast pace. The production quality is polished, giving a commercial feel while maintaining an approachable, user-generated vibe. The natural lighting contributes to a summery and vibrant aesthetic, aligning with the product's intended use. The visuals and text are synced to the beat of the music, enhancing the overall viewing experience. The cuts are quick and snappy, averaging about 4 cuts per second. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by addressing a request from the audience to the brand. - 00:02–00:04 It proceeds by presenting the amount of development and attention to detail the brand put into making the product. - 00:04–00:05 The ad highlights the shimmer that the product provides. - 00:06–00:07 The serum-like feel of the product is highlighted as the model is applying it. - 00:07–00:08 The ad highlights that the product is SPF 50 as the model is applying it to her body. - 00:08–00:11 It follows by focusing on the non-greasy and non-sticky feeling as the model is rubbing it into her body. - 00:11–00:12 The ad then highlights how fast-absorbing the product is. - 00:12–00:15 The ad wraps up by showcasing the mango paradise scent of the product.

# Ad summary This ad promotes Coco & Eve's Bronzing Face Drops. The ad features a woman demonstrating the product and sharing her positive experience. She highlights the natural-looking tan and beautiful glow the product provides after about 6 hours of wear. The ad includes a before-and-after comparison and close-ups of the product packaging. # Brand positioning Coco & Eve is positioned as a brand that delivers a radiant, natural-looking tan without the harmful effects of the sun. The brand promotes a healthy and glowing complexion with its bronzing face drops. The brand's focus is on easy to use at-home products that provide a beautiful, natural glow. # Product Coco & Eve Bronzing Face Drops are tanning drops designed to provide a natural-looking tan and a beautiful glow to the skin. The product is available in multiple shades, including dark, as mentioned in the ad. The user mixes drops into their skincare, and then waits about 6 hours for the tan to develop. The product gives the user a natural-looking tan and glow. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The cuts are relatively quick. The production quality is decent, giving it a polished but authentic vibe. The pacing is consistent, with regular cuts to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman expresses excitement about a new product she has discovered. - 00:02–00:05 She identifies the product as Coco & Eve bronzing face drops, which she uses in the dark shade. - 00:05–00:07 The woman applies the product to her face, emphasizing how it gives so much glow to the skin. - 00:07–00:09 The ad displays a before-and-after split screen to show the result. - 00:09–00:18 She explains that waiting about 6 hours results in a gorgeous, natural-looking tan, emphasizing the beautiful glow it provides.

# Ad summary This ad features a young woman showcasing Bali Bronzing Foam self-tanner. She demonstrates the product's application using a tanning mitt, highlights its key benefits like no streaks, no orange tone, and no nasty smell, and expresses her obsession with the product. # Brand positioning The brand, Bali Body, aims to occupy a space in the consumer's mind as a provider of easy-to-use self-tanning solutions that deliver a natural-looking tan without the common drawbacks of traditional self-tanners. The brand promotes a lifestyle of effortless beauty and confidence, aligning with the values of convenience and achieving a sun-kissed glow without the harmful effects of the sun. The brand seemingly pushes against category norms by emphasizing the absence of streaks, orange tones, and unpleasant smells, positioning itself as a superior alternative to competitor products. The brand positioning is both functional (providing a streak-free, natural tan) and emotional (promoting confidence and effortless beauty). # Product The product being advertised is Bali Bronzing Foam, a self-tanner designed to provide a natural-looking tan without streaks, orange tones, or unpleasant smells. The product is applied using a tanning mitt, ensuring even distribution and a flawless finish. The foam formulation is designed for easy application and absorption, leaving the skin with a sun-kissed glow. It is for individuals seeking a convenient and mess-free self-tanning solution that delivers professional-looking results at home. The ad focuses on the product's ability to eliminate common self-tanning issues such as streaks, unnatural color, and bad odors, making it a desirable option for those seeking a hassle-free and effective self-tanning experience. The ad does not state any additional ingredients or design details. # Visual style The ad has a casual, UGC feel with natural lighting. The editing style includes quick cuts to showcase the product and its benefits. The production quality is polished, giving it a hybrid feel between UGC and a commercial. The pacing is consistent with the music, around 120 BPM. The audio and visual elements are synced to the beat of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A young woman poses and gestures to the camera, winking to convey a fun, confident vibe. - 00:03–00:05 The presenter grabs a tanning mitt and pumps Bali Bronzing Foam onto it. - 00:05–00:08 The woman applies the self-tanner to her arm using the mitt, demonstrating the application process. - 00:08–00:12 She shows off her tan, highlighting the absence of streaks, orange tone, and unpleasant smell. - 00:12–00:15 The woman holds up the Bali Bronzing Foam product, expressing her obsession with it.

# Ad summary This ad for Coco & Eve's Like A Virgin Hair Masque demonstrates how the hair mask can change your hair health in just one wash. It highlights hair concerns like dry hair, breakage, and frizz that the product can help with. # Brand positioning Coco & Eve is presented as a brand that offers super nourishing coconut and fig hair masques that can transform dry, damaged hair into healthy, shiny, and frizz-free hair in just one wash. The brand aligns with a lifestyle focused on beauty and self-care. The brand seeks to take up the market by storm with functional products with effective hair repair. Its marketing is playful with bright colors, emojis, and modern styling. # Product Coco & Eve's Like A Virgin Hair Masque is a super nourishing coconut and fig hair masque designed to transform hair health in just one wash. The masque addresses common hair concerns such as dry hair, breakage, and frizz, promising to leave hair healthy and shiny. This product is for anyone struggling with hair damage, frizz, or dryness. The main selling point of the hair masque is its ability to deliver noticeable improvements in hair health after just one use. # Visual style The ad has a polished UGC feel with a fast editing rhythm. It combines quick cuts of hair close-ups with product shots. The pacing is upbeat, with cuts timed to the music's rhythm. The overall tone is bright and positive, typical of beauty and self-care content on platforms like Instagram and TikTok. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of the Coco & Eve hair masque. - 00:01–00:04 00:01–00:04 The ad transitions to show different people with various hair types experiencing common issues such as dry hair, breakage, and frizz. The message conveys a sense of relatability to hair problems and a setup for a solution. - 00:04–00:10 00:04–00:10 Next, the ad shows a woman applying the hair masque, followed by scenes of hair being washed and styled. The ad implies a transformation from damaged to healthy hair in a single wash. - 00:10–00:13 00:10–00:13 The ad ends with a shot of the Coco & Eve hair masque packaging, reinforcing the product's branding.

# Ad summary A woman shows the before and after results of using the Coco & Eve Like A Virgin Hair Masque on her dry and frizzy curly hair. The ad demonstrates how the product works by applying it, leaving it in, and rinsing with water to see the results. # Brand positioning Coco & Eve is presented as a brand that caters to those seeking effective hair care solutions. The brand is positioned as a go-to for individuals looking to deeply condition and revitalize their hair, particularly those with dry and frizzy curls. The brand aligns with values of rejuvenation and self-care. There are no explicit claims about competitors; instead, the brand focuses on functional benefits, emphasizing its ability to deeply condition and transform hair through a unique hair mask product. # Product Coco & Eve Like A Virgin Hair Masque is a deep-conditioning hair treatment designed for individuals with dry and frizzy curls. The masque works by deeply penetrating the hair shaft to provide intense hydration and repair damage. Key features include its ability to deep condition curls, addressing the common pain point of dryness and frizz. The masque is applied to the hair, left on for ten minutes, and then rinsed out with water. The ad showcases a woman demonstrating the product's use and the visibly transformed results, emphasizing that the product is worth trying for its rejuvenating and revitalizing effects on curly hair. # Visual style The ad has a polished, commercial aesthetic with a clean, bright environment. The editing is smooth with static shots. The production quality is high, making it feel like a professional commercial. There are no specific visual motifs, and the pacing is consistent. The product actions are timed to some music beats, enhancing the viewing experience. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins by showing the back of a woman with long, dry, and frizzy curly hair. The text overlay reads, “POV: Your found the BEST hair mask for dry & frizzy curls”. This is intended to grab the viewer’s attention by presenting a relatable hair problem. - 00:03–00:04 00:03–00:04 The woman dips the length of her hair into a bowl of water. This is from the customer's POV, showcasing the process of preparing the hair before the mask application. - 00:04–00:09 00:04–00:09 The woman holds up a jar of Coco & Eve Like A Virgin Hair Masque and applies the product to her hair. The text overlay reads, “Like A Virgin Hair Masque to deep condition curls.” This moment is from the brand's POV, as it introduces the product and its key benefit. - 00:09–00:11 00:09–00:11 The text overlay states, “Leave on for 10 mins”. The woman dips her hair again in the bowl of water. - 00:11–00:14 00:11–00:14 The woman dips her hair again in the bowl of water, presumably rinsing the product out, to show how the product works to cleanse hair. - 00:14–00:16 00:14–00:16 The text overlay reads “+ seaweed hair”. The woman stretches her hair, displaying the length and texture and implying the end results. - 00:16–00:22 00:16–00:22 The woman shakes her hair and the text overlay reads, “AFTER 💘”. This is from the customer's POV, showing the transformation after using the product and is intended to inspire confidence in the product's effectiveness.

# Ad summary This ad showcases Coco & Eve's Bali Bronzing Foam through a first-person perspective, demonstrating its application and highlighting its natural-looking results, smooth application, and streak-free finish. The ad builds trust through visual proof and positions the product as a solution for achieving a Bali-worthy bronze at home. # Brand positioning Coco & Eve is presented as a brand that delivers salon-quality tanning results at home. The ad emphasizes natural-looking tans, positioning the brand as a provider of realistic, sun-kissed bronze without the need for travel or sun exposure. The brand aligns with a lifestyle of beauty and self-care, catering to consumers who seek convenient, high-quality solutions. The brand's name implies tropical beauty. # Product The featured product is Coco & Eve's Bali Bronzing Foam, a self-tanning product designed to give users a natural-looking, streak-free tan. The product is applied with a pink applicator mitt. It is available in different levels, including medium, dark, and ultra dark. The ad claims the product is easy to use, providing a smooth finish that mimics a tan acquired from a Bali vacation. The ad addresses purchase barriers by highlighting the natural appearance and ease of application, suggesting it's a user-friendly option for achieving a professional-looking tan at home. # Visual style The ad has a bright and clean aesthetic, consistent with beauty and lifestyle content. The production quality is polished, with clear shots and smooth transitions, creating a professional yet accessible feel. The pacing is quick, with frequent cuts to maintain engagement, typical of social media video formats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a person's legs, one tanned and one with a visible line of tan, next to a swimming pool. The person begins applying the Coco & Eve's Bali Bronzing Foam to the untanned leg. This moment aims to grab the viewer's attention by introducing a visible before-and-after contrast that piques interest. - 00:01–00:02 The ad shows a close-up of the Coco & Eve Bali Bronzing Foam product. This is done to familiarize the audience with the product being featured, making it recognizable for future purchase. - 00:02–00:03 The person continues to apply the product to their leg. This visual reinforces the product’s application and shows how simple the product is to use. - 00:03–00:05 The ad shows the end result, which is both legs now tanned. The tan looks smooth. This serves as a visual payoff, demonstrating the product's effectiveness in creating an even tan. - 00:05–00:08 The text overlay highlights that the tan is "smooth, streak-free, and gives that just-got-back-from-Bali bronze." This reinforces the benefits of the product. - 00:08–00:10 The person reapplies more of the product on their leg. This further emphasizes that the tan looks natural. - 00:10–00:14 The person is holding the product again. The person highlights that they are "obsessed."

# Ad summary A creator gifts her sister the Coco & Eve Bond Therapy Pro Bond Hair Mask because she bleached her hair and her hair feels dry. She was so happy with the comparison after using it. She asks her sister to send videos after she uses the product. Her sister loves it and her hair feels so soft. This product is clinically proven to reduce 50% of split ends. # Brand positioning Coco & Eve is a brand that offers hair products that transforms harsh damage into high shine and helps major hair density. The brand promotes products that are clinically proven to help with damaged hair. # Product Coco & Eve Bond Therapy Pro Bond Hair Mask is for people who have bleached hair and their hair feels dry. It not only strengthens hair over time but it also makes it feel soft immediately. It is clinically proven to reduce 50% of split ends. # Visual style The visual style of the ad is a polished commercial. There are quick cuts throughout and smooth transitions. The production quality is very polished and high-end. The pacing is fast. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 The creator starts in her car and explains that her sister bleached her hair and came to her because her hair feels dry. - 00:05–00:09 00:05–00:09 The creator goes to Ulta to give her sister a bonder repair mask that she has been loving lately. The creator’s perspective is being conveyed and the tone is helpful and friendly. - 00:09–00:14 The creator explains that she has been using this one on her own hair. It stands out to her because it not only strengthens your hair over time but it makes it feel soft immediately. - 00:14–00:16 00:14–00:16 There is a before and after hair comparison shown. It conveys a positive emotion. It’s from the brand’s perspective. - 00:16–00:20 The creator mentions that she was shocked by the comparison after using the product. She was excited for her sister to try it so she asked her to send some videos. - 00:20–00:24 00:20–00:24 The creator is happy that her sister has been loving the product. After the first time using it, it’s clinically proven to reduce 50% of split ends. It’s the customer’s perspective that is being conveyed. - 00:24–00:28 00:24–00:28 The creator is back in her car and she definitely recommends the product. It’s the brand’s perspective.

# Ad summary This ad is for Coco & Eve's Antioxidant Face Tanning Micromist. A woman sprays the product on her face and the screen cuts to a before and after of the woman's face where she is noticeably more tan. # Brand positioning Coco & Eve aims to be a youthful, fun brand with an emphasis on bronzed and glowing skin. The brand aligns itself with values of beauty and a sun-kissed lifestyle. They follow the category norms with their product format but push against the norm by making a face tanner in a quick and easy spray bottle. Their brand positioning is mostly emotional with an emphasis on fun and joy. # Product Coco & Eve's Antioxidant Face Tanning Micromist is a tanning product that gives you an even, sun-kissed glow. It is for anyone who wants a quick and easy tan, and it can be used in a variety of locations. The product is in a purple spray bottle and the ad states that you simply spray and wait 30 seconds for it to absorb. The ad shows a before and after to show the product's effectiveness. # Visual style The ad's overall aesthetic is polished and clean. The editing style consists of quick cuts and smooth transitions. The production quality is very high end. There are no visual motifs. The pacing is consistent throughout the ad. The cuts are timed to the beat of the music in the background. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a shot of the product and text overlay stating 'Bronzed, glowy, I'm obsessed'. - 00:01–00:04 Then, a woman appears on the screen spraying the product on her face. Text overlay states: 'This is Coco & Eve's antioxidant face tanning micromist. It gives you an even, sun-kissed glow'. - 00:04–00:06 The woman looks at her watch while the text overlay states 'Just spray, and wait 30 seconds to absorb!'. - 00:06–00:08 The camera focuses on the bottle while text overlay states 'The difference is actually insane'. - 00:08–00:14 The woman appears on screen again. The text overlay states 'I went from this...to this!' while the video cuts to a 'before' and 'after' of the tanning product.

# Ad summary A video ad for Coco & Eve's SPF 50 Highlighter Body. The ad shows a woman in a bikini top applying the product, highlighting its ability to catch the light while providing sun protection. # Brand positioning Coco & Eve is presented as a brand that offers products that combine skincare with a touch of glamour. The ad emphasizes sun protection (SPF 50) but also highlights the product's ability to enhance the skin's appearance by catching the light. The brand positions itself in the market by offering functional beauty products that cater to consumers who want both safety and aesthetic appeal, aligning with a lifestyle that values both health and looking good. # Product The featured product is Coco & Eve's Highlighter Body SPF 50, a sunscreen designed to protect the skin from the sun while providing a radiant glow. The product comes in a bottle and is applied directly to the skin. The ad explicitly states that it is an SPF 50 product that catches the light, acting as both a sunscreen and a highlighter. It appears to be targeted towards individuals who want sun protection without sacrificing a luminous, attractive look. # Visual style The ad has a bright and polished aesthetic with natural lighting. The editing includes quick cuts between shots to maintain a brisk pace. The production quality is high, giving it a commercial feel that aims to appeal to a beauty-conscious audience. The cuts appear to be timed to the music track. # Benefits - [object Object] # Features - [object Object] # Call to action Shop Highlighter Body SPF 50 today! # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman is standing outside in a blue and green strapless top with the sun shining on her. - 00:01–00:02 00:01–00:02 Cut to a bottle of Coco & Eve Sunny Honey SPF 50 Highlighter Body with product being poured on it. - 00:02–00:09 00:02–00:09 The woman applies the product to her chest and shoulder. She rubs it in. - 00:09–00:11 00:09–00:11 The woman holds up the product bottle to the camera. Then she purses her lips and blows a kiss to the camera.

# Ad summary An ad for Coco & Eve's Coconut Milk SPF 50, which highlights the product's formula designed for dark skin tones. The ad opens with a close up of dark skin while sunscreen is being applied to it, along with the text overlay 'Spring break rule: No chalky SPF allowed'. The ad then shows the results of the application, which include high protection, fast absorption, weightless coconut milk texture, and glow-from-within finish. # Brand positioning Coco & Eve is presented as a modern, high-performing suncare brand with a focus on lightweight formulas that blend seamlessly on all skin tones. The brand aims to occupy a space in the consumer's mind as an inclusive option that pushes against the norm of chalky SPF, which can leave a white cast on darker skin. It aligns with values of achieving a natural, healthy glow while offering high sun protection. With its vibrant packaging and emphasis on a weightless coconut milk texture, the brand differentiates itself from typical sunscreens and promotes an enjoyable suncare experience. # Product Coco & Eve's Coconut Milk SPF 50 is a high-protection sunscreen designed for all skin tones, especially dark skin, to avoid the chalky residue often left by traditional sunscreens. The formula is presented as fast-absorbing and features a weightless coconut milk texture that provides a 'glow-from-within finish'. The product's USP is its ability to offer high SPF 50 protection without leaving a white cast, addressing the common issue of chalkiness in sunscreens and it's lightweight texture. It's shown for use during sun exposure, and the ad highlights that this product is worth buying because of its ability to keep skin protected and glowing. # Visual style The ad features a polished, bright aesthetic with a focus on natural light and vibrant colors. The editing style includes quick cuts and static shots that highlight the product and its application. The overall production quality is high, giving the ad a commercial feel. The cuts sync to the beat of the music, enhancing the visual appeal. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Coconut Milk SPF 50 today! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of dark-skinned legs on a sandy beach. A white blob of sunscreen is applied, and the hand begins rubbing it in. The message is that the product works on dark skin. The audience sees the product from the customer's point of view. - 00:01–00:04 00:01–00:04 A woman in a white bikini applies sunscreen to her arm. Text overlay mentions the product being high protection, SPF 50, and fast absorbing. The message is that the product has high SPF and is fast absorbing. The audience sees the product from the customer's point of view. - 00:04–00:08 00:04–00:08 The woman continues applying sunscreen. Text overlay mentions a weightless coconut milk texture, and then a glow-from-within finish. The message is that the product is a high quality sunscreen that leaves skin glowing and healthy, from the customer's point of view. - 00:08–00:13 00:08–00:13 The woman holds the product up to the camera while a text overlay encourages the customer to shop the product. The message is that the customer should purchase the product. The product is shown from the brand's point of view.

# Ad summary This is a video ad for Coco & Eve bronzing face drops. A young woman with long hair and red nail polish demonstrates the product application and displays before and after results. She applies a few drops of tanning serum and lets it set for 6 hours, after which her skin looks tan and glowy. # Brand positioning Coco & Eve is a brand that specializes in beauty and self-tanning products with ingredients like HA and fruit extracts. The brand values a natural-looking glow for the skin. Coco & Eve positions itself as a solution to provide a beautiful glow and natural-looking tan with its products. # Product The featured product is Coco & Eve Bronzing Face Drops in dark tan shade, a self-tanning serum for the face. The product contains HA and fruit extracts. The serum is applied directly to the face using a dropper and left on for 6 hours. After 6 hours, the serum creates a 'gorgeous, natural-looking tan' and leaves you 'with such a beautiful glow.' # Visual style The ad has a UGC feel, likely created with a phone camera and natural light. The editing includes quick cuts to show product application and before/after results. The pacing is moderate, with some static shots and selfie-style framing. The overall tone is casual and conversational. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a woman holding a bottle of Coco & Eve bronzing face drops. She shares that she has found a new product that she is obsessed with. The intention is to grab the viewer's attention by introducing a new and exciting beauty product. The audience experiences the story from the perspective of a creator sharing her excitement about the product. The tone is enthusiastic. - 00:02–00:07 The woman applies a few drops of the bronzing serum on her hands and then massages it into her face. This shows the usage and application of the product. The perspective is still of the creator demonstrating the product. The tone is informative and helpful. - 00:07–00:09 The video displays a split-screen of before and after results of the woman using the product. This gives visual proof of the product's effectiveness. The audience experiences the story from the perspective of the creator showing off the result. The tone is persuasive. - 00:09–00:18 The woman, now with a tan, tells the audience to wait about 6 hours. The woman shares that after 6 hours, it turns into a gorgeous, natural-looking tan that leaves you with such a beautiful glow. The creator is sharing the long-term benefits of the product. The tone is testimonial and persuasive.

# Ad summary string # Brand positioning Coco & Eve is presented as a brand that focuses on skincare that is natural, hydrating, and effective. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a radiant, bronzed complexion without compromising skin health. The values of the brand align with the pursuit of natural beauty and wellness, and they push against the norm of using harsh chemicals in self-tanning products. The brand's positioning is both functional, as it provides bronzing and hydrating benefits, and emotional, as it aims to make users feel confident and like themselves again. # Product The product being advertised is Coco & Eve Bronzing Face Drops, specifically in the shade Dark. These drops are designed to be mixed with a moisturizer and applied to the face and neck to gradually build up a natural-looking tan. The product is suitable for those who want a bronzed and radiant complexion. It is highlighted that the face drops contain five types of hyaluronic acid for hydration and are alcohol-free, ensuring the skin feels plump and soft. The unique selling points are its hydrating properties, natural appearance, and ability to melt into the skin like skincare. # Visual style The ad's visual style is polished and uses smooth transitions. The production quality is more of a hybrid commercial style. The pacing of the ad is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of the Coco & Eve bronzing face drops. - 00:00–00:01 The speaker, a woman, expresses her obsession with the product. - 00:01–00:03 The ad transitions to show a before-and-after split screen, showcasing the difference in the speaker's skin tone and radiance. - 00:03–00:05 The speaker expresses that the product makes her feel like herself again. - 00:05–00:07 The speaker introduces the product as Coco & Eve Bronzing Face Drops in the shade Dark. - 00:07–00:09 She then explains that she has been building up the color daily. - 00:09–00:11 The ad cuts to a shot of the speaker's face, highlighting the result after three days of use. - 00:12–00:15 The speaker shares that she mixes three drops with her moisturizer and applies it all over her face and neck. - 00:15–00:17 The speaker describes how the product melts into the skin like skincare. - 00:17–00:19 She then adds that it looks so natural and pretty. - 00:19–00:24 The speaker highlights the hydrating properties of the product and mentions that it contains five types of hyaluronic acid and is alcohol-free. - 00:24–00:26 She ends by stating that the product makes her skin feel plump and soft. - 00:26–00:29 The ad concludes with a shot of the Coco & Eve bronzing face drops product.

# Ad summary This ad showcases Coco & Eve's Sunny Honey Bali Bronzing Face Tan Optimizer. It features a person holding the bottle in front of a blue sky with clouds, while text bubbles point out the product's benefits: protecting skin aging, accelerating natural tan, and reducing sun rash and redness. # Brand positioning Coco & Eve is presented as a brand focused on sun protection and natural tanning. The focus on 'natural tan' implies a preference for enhancing one's own skin rather than artificial alternatives, and they offer products for accelerating it. The emphasis on skin aging protection and reducing sun rash positions the brand as concerned with skin health. This targets consumers who want a tan without compromising skin safety. The brand aligns with a lifestyle that values both beauty and skin wellness. # Product The Coco & Eve Sunny Honey Bali Bronzing Face Tan Optimizer is a skincare product designed to protect against skin aging, accelerate a natural tan, and reduce sun rash and redness. It comes in a clear bottle with a pink spray nozzle. The product is for individuals seeking a sun-kissed glow while prioritizing skin health, specifically addressing the concerns of aging, uneven tanning, and sun sensitivity. The benefits are highlighted as the reason why this product is worth buying. # Visual style The ad has a clean, bright, and airy visual style, typical of beauty and skincare product promotions. The production quality appears to be high, with careful attention to lighting and composition. The sky-blue background evokes a sense of summer and outdoor activity, aligning with the product's tanning properties. The typography is simple and legible. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used # Point of view - [object Object] # Storyline - The ad opens by presenting the Coco & Eve Sunny Honey Bali Bronzing Face Tan Optimizer against a bright blue sky, immediately associating the product with sunny weather and the outdoors. The brand wants to convey the setting that the product is meant for. - Next, bubbles appear to highlight three key benefits: 'Protects skin aging', 'Accelerates your natural tan', and 'Reduces sun rash and redness'. These bullet points are meant to inform the consumer of the core features of the product, with the brand sharing this information. - The person in the background holds the product. It gives the audience the experience of seeing the product in someone's hands, showcasing its real-world application and size. The brand is demonstrating how the product can be used.

# Ad summary A woman showcases her hair transformation in four weeks by using a hair growth product by Coco and Eve. She first shows the parts of her hair with thinning, then applies the product and highlights its features, and concludes by showing her improved hair and stating she's never seen this much growth in such a short amount of time. # Brand positioning Coco and Eve is presented as a brand that offers fuss-free, fast-acting solutions for achieving thicker, denser-looking hair. The brand emphasizes simplicity and effectiveness, positioning itself as a provider of easy-to-use, lightweight hair care products that deliver noticeable results. By focusing on ingredients like Redensyl and Procapil, Coco and Eve positions itself as science-backed without being overly clinical. # Product Coco and Eve's hair growth product is a fuss-free, fast-acting solution designed to promote denser, thicker-looking hair. This lightweight, water-based formula contains Redensyl, which stimulates stem cells in hair follicles to promote growth, and Procapil, which fortifies and rejuvenates hair follicles to prevent hair loss. The product is applied directly to problem areas daily using a dropper, promising visible results in a short amount of time. The ad emphasizes the ease of use and the significant hair growth achieved with regular application. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, minimalist aesthetic. The editing style includes quick cuts and transitions to maintain a consistent pace. The visuals are simple and clear, focusing on the product and the woman's hair transformation, with text overlays highlighting key features and benefits. The production quality is high, creating a professional yet relatable vibe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a text overlay stating, "Them: You were born with thick hair," creating a narrative tension around the perception of naturally thick hair. - 00:02–00:04 The video cuts to show the woman's scalp with thinning hair in a before shot, labeled as "Me 4 weeks ago:", highlighting the contrast and establishing the problem. - 00:04–00:05 The woman presents the Coco and Eve product as her "holy grail for denser, thicker-looking hair," transitioning to the solution phase. - 00:05–00:09 She demonstrates the product application, emphasizing the key ingredients Redensyl and Procapil and their benefits for hair growth and prevention of hair loss. - 00:09–00:12 The woman highlights the product's features, describing it as fuss-free, lightweight, water-based, and fast-acting, reinforcing its appeal. - 00:12–00:13 A split-screen displays before-and-after photos, visually showcasing the hair growth transformation achieved with the product. - 00:13–00:16 The woman expresses her satisfaction, stating, "I've never seen this much growth in such a short amount of time," providing a personal testimonial. - 00:16–00:17 She shows the product again to reinforce the brand.

# Ad summary This ad showcases Coco & Eve's Sunny Honey Tan Boosting Anti-Aging Body Oil SPF 30. It highlights the product's three key functions: protecting skin, boosting tans, and fighting aging. The ad features a woman applying the product on a beach, emphasizing its luminous, non-greasy finish and suitability for tanning. # Brand positioning Coco & Eve is presented as a brand offering innovative sun care that goes beyond basic SPF protection. The ad positions the brand's Sunny Honey Tan Boosting Anti-Aging Body Oil SPF 30 as a triple-action product that not only protects the skin but also enhances tanning and combats aging. This approach likely appeals to consumers seeking multifunctional beauty products that offer both immediate and long-term benefits. The brand leans into a luxurious, beach-lifestyle aesthetic. # Product The advertised product is Coco & Eve's Sunny Honey Tan Boosting Anti-Aging Body Oil SPF 30. The product is a body oil with SPF 30 designed to protect, enhance tans, and fight aging. It has a luminous, non-greasy finish. The product is suitable for use at the beach and promotes a tanned look while providing sun protection and anti-aging benefits. # Visual style The ad has a bright, summery aesthetic with a polished commercial feel. The editing features quick cuts to highlight product application and results, with a focus on creating an aspirational, beach-lifestyle vibe. The pacing is upbeat, syncing with the tempo of the music, and the visuals emphasize glowing skin and sunny environments. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of Coco & Eve's Sunny Honey Body Oil bottle, held in someone's hands to set up the product. - 00:01–00:03 00:01–00:03: A woman sprays the body oil onto her legs while on the beach. The message here is to show where the product can be used. - 00:03–00:05 00:03–00:05: Text overlays highlight the key benefits of the oil: protection, tan boosting, and anti-aging, as the woman continues to apply the product. The ad lists 3 key benefits of using the product. - 00:06–00:07 00:06–00:07: The camera focuses on the woman's glowing tanned legs, reinforcing the luminous and non-greasy finish of the product and its SPF 30 protection. The benefits are reinforced, adding credibility to the product. - 00:08–00:09 00:08–00:09: The woman is now shown smiling, lying on a towel, emphasizing the happy and confident feeling after using the product. This serves to create an emotional connection to the product and associate it with positive feelings. - 00:09–00:12 00:09–00:12: The ad concludes by showcasing the product bottle again, reinforcing the brand name and product details. This provides a clear product shot for memorability.

# Ad summary A video ad for Coco & Eve's Sunny Honey Protect Collection features a young woman at the beach promoting the Coco & Eve Highlighter Body SPF 50. She demonstrates the product, highlighting its luminous glow, lightweight feel, SPF 50 protection, and appealing tropical scent, positioning it as an essential for a spring break vacation. The ad concludes with a call to shop the collection at Ulta Beauty online. # Brand positioning Coco & Eve is presented as a beauty brand focused on providing high-quality, sun-safe, and sensorial products that enhance the user's natural glow and protect their skin. The brand aligns with a lifestyle of tropical beach vacations and fresh, fruity scents, positioning itself as an essential for spring break. It emphasizes both functional aspects like SPF 50 protection and emotional aspects like the scent evoking a beach vacation. The brand seems to ignore category norms that focus solely on sun protection, instead emphasizing the luminous and shimmery glow provided by the highlighter body oil. # Product The Coco & Eve Highlighter Body SPF 50 is a body oil designed to provide a natural luminous glow while also offering SPF 50 sun protection. The product is formulated to be lightweight on the skin. The highlighter is shimmery and gives a radiant glow in the sun. It has a tropical, fruity scent intended to evoke the feeling of a beach vacation. It is positioned as an essential for spring break vacations. It addresses the purchase barrier of needing sun protection while also wanting to enhance the skin's appearance with a shimmery glow. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clear focus on the product and the speaker. The editing style is simple, with mostly static shots and smooth transitions. The pacing is consistent. The video has a clean, sunny aesthetic that aligns with the product's tropical and summery theme. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop the Sunny Honey Protect Collection at Old Beach Online store. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by introducing a new favorite Spring Break product from Coco & Eve. - 00:03–00:10 The creator shares that she loves that the product gives a natural luminous glow, while also staying lightweight. - 00:10–00:17 She shows the shimmer of the product on her arm in the sun, then shares that the product is SPF 50. - 00:17–00:27 The creator describes her obsession with the tropical, fruity smell of the product. - 00:27–00:31 She concludes that this product is definitely an essential for spring break vacations. - 00:31–00:34 The creator recommends shopping the Sunny Honey Protect Collection at Ulta Beauty online.

# Ad summary This ad showcases Coco & Eve's Sunny Honey Bali Bronzing Foam. The ad features a woman applying the self-tanner to her legs using a brush, highlighting the smooth application and natural-looking tan. It emphasizes the absence of orange tones and bad smells, ending with a call to action to shop now. # Brand positioning Coco & Eve is presented as a brand focused on providing high-quality self-tanning solutions that deliver a natural-looking tan without the common drawbacks of traditional self-tanners. The brand emphasizes ease of use and a pleasant experience, addressing concerns like orange tones and unpleasant smells. Coco & Eve positions itself as a solution for achieving a sun-kissed glow without the harmful effects of the sun, aligning with a lifestyle that values both beauty and health. The brand aims to occupy a space in the consumer's mind as a reliable and innovative provider of self-tanning products. # Product The featured product is Coco & Eve's Sunny Honey Bali Bronzing Foam, a self-tanning foam designed to provide a natural-looking tan. The product is applied using a brush for a smooth and even application. It is formulated to avoid orange tones and unpleasant smells, addressing common issues with self-tanners. The foam is shown being applied to the legs, demonstrating its ease of use and the immediate color payoff. The ad highlights the product's ability to deliver a perfect tan, making it suitable for anyone looking to achieve a sun-kissed glow without sun exposure. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and its results. The editing style includes quick cuts to highlight the application process and the before-and-after transformation. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to the music beats. The overall visual style supports the intended tone of showcasing an effective and easy-to-use self-tanning product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a woman's leg with a dollop of green-tinted self-tanner on it. The text overlay reads, "POV: you're pasty." This sets up the problem the product aims to solve: pale skin. - 00:01–00:03 00:01–00:03 The scene transitions to the same leg now evenly tanned, with a brush applying more product. The text overlay states, "Sunny Honey is the best self-tanner I've ever tried." This introduces the product as a solution and provides a testimonial. - 00:03–00:04 00:03–00:04 A hand holds the Coco & Eve Sunny Honey Bali Bronzing Foam bottle and a brush. This shot emphasizes the product and its application tool. - 00:04–00:07 00:04–00:07 The ad shows a split screen of two legs, one pale and the other tanned. The product is applied to both legs using brushes. The text overlay asks, "Can we talk about this SMOOTH application?" This highlights the ease and quality of the application process. - 00:07–00:08 00:07–00:08 A close-up of the legs shows the stark difference between the tanned and untanned leg. The text overlay reads, "Perfection!" This emphasizes the desired outcome of using the product. - 00:08–00:10 00:08–00:10 The product bottle is held up next to the tanned leg. The text overlay states, "No orange tones, or bad tan smells!" This addresses common concerns about self-tanners. - 00:10–00:14 00:10–00:14 The ad concludes with a product shot against a gradient background, with the text "Sunny Honey Self-tan" and a "SHOP NOW" button. This provides a clear call to action.

# Ad summary This ad for Coco & Eve promotes a 10% off sale on their haircare sets. The focus is on the brand's shampoo, conditioner, and leave-in conditioner, positioned on a reflective pink surface with floral accents. # Brand positioning Coco & Eve presents itself as a premium haircare brand focused on hair health and hydration. The visual and product names, such as "Like a Virgin," suggest a brand narrative around hair renewal and restoration to a healthy, natural state. The pastel color scheme and floral accents support a feminine and luxurious aesthetic, indicating a higher price point and a focus on the sensory experience of hair care. There are no explicit competitor comparisons, but the emphasis on hydration and natural ingredients could be a subtle nod towards brands that prioritize harsh chemicals or temporary cosmetic effects. # Product The ad features three Coco & Eve "Like A Virgin" haircare products: a Super Hydrating Shampoo, a Super Hydrating Cream Conditioner, and a leave-in conditioner. The shampoo and conditioner are presented in matching pink bottles with dark green lids and promise hydrating and conditioning benefits for all hair types. The leave-in conditioner comes in a similarly colored bottle with a silver pump. These products aim to address dry, damaged hair, offering a solution for those seeking intense hydration and restoration. The repeated emphasis on hydration and "virgin" hair suggests that these products aim to return hair to a healthy, undamaged state. # Visual style The ad features a highly polished, studio-shot image with a soft, feminine aesthetic. The visual motif centers around a clean product showcase with a monochromatic pink color scheme and floral accents. The image treatment includes a soft focus and subtle lighting effects to enhance the products' visual appeal. The visual style is likely designed to catch the eye in-feed, employing a clean and visually appealing aesthetic to stand out. # Hooks Headline: Save 10% on Haircare Sets # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a promotional headline, "Save 10% on Haircare Sets," presented from the brand's perspective. This immediately communicates a monetary incentive for the viewer to consider purchasing Coco & Eve products, potentially driving immediate conversions. - Next, the image showcases the Coco & Eve product lineup, including the Super Hydrating Shampoo, Conditioner, and Leave-In Conditioner, from the brand's perspective. This shows what products are part of the set and provides a visual representation of the products offered in the deal.

# Ad summary This ad promotes Coco & Eve's self-tan sets by showcasing the tanning mitt, brush, and tanning foam. The ad features a 10% off offer on these sets. # Brand positioning Coco & Eve presents itself as a modern, beauty and self-care brand focused on delivering high-quality tanning products. The brand appears to be focused on creating products that deliver a sunless tanning experience that is both effective and enjoyable. The inclusion of fruit slices with the product indicates a focus on natural or skin-friendly ingredients. The brand has a playful and modern aesthetic. # Product The ad features a self-tanning set from Coco & Eve, which includes a tanning mitt, application brush, and bottle of self-tanning foam. The tanning mitt is made of a pink material with the brand name featured on the wristband. The application brush has black bristles and a pink handle, designed for applying the tanning product. The bottle contains 'COCO & EVE Sunny Honey' self-tanning foam, which appears to be the central product in the set. The products are designed to give users a sun-kissed glow without sun exposure, addressing the purchase barrier of tanning outdoors. # Visual style The ad features a highly polished, studio-shot image with a clean and vibrant aesthetic. The visual motifs include a gradient background, product placement on props, and bright, contrasting colors. The image treatment involves background removal, color grading to enhance the pink and orange tones, and drop shadows to add depth. The typography is large and bold, making the headline easily scannable. The style is clean and modern, designed to have strong stop power in the feed. # Hooks Headline: Save 10% on Self-tan Sets # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline 'Save 10% on Self-tan Sets' to immediately draw the viewer in with a promotional offer, from the brand's perspective. This serves as an initial hook to capture the viewer's attention and provide a reason to consider the product. - The shot then showcases the self-tanning products: the tanning mitt, brush and self-tanning foam from Coco & Eve, artfully arranged on a stack of orange slices, from the brand's perspective. This highlights the key components of the set and creates an appealing visual that suggests natural ingredients and an even application.

# Ad summary This image ad promotes Coco & Eve self-tan sets with a 10% discount. The ad features a pink drawstring bag with self-tanning products floating above it, set against a bright blue sky and a bicycle with flowers. # Brand positioning Coco & Eve is presented as a brand focused on self-tanning products. The brand is positioned as offering convenient and effective solutions for achieving a sun-kissed glow without the harmful effects of the sun. The brand aligns with a lifestyle that values beauty and self-care, offering products that are easy to use and deliver professional-looking results at home. The brand seems to ignore the category norm of promoting sun-tanning, and instead focuses on sunless tanning. The brand positioning is functional, emphasizing the effectiveness and ease of use of its products. # Product The ad features Coco & Eve self-tan sets, which include a tanning mousse, applicator mitt, and a kabuki brush. The tanning mousse is designed to provide a natural-looking tan without the need for sun exposure. The applicator mitt ensures even application, while the kabuki brush is used for blending the product into the skin. The products are packaged in pink bottles and containers, reflecting the brand's aesthetic. The ad highlights the convenience and effectiveness of the self-tan sets, suggesting that they are worth trying for those seeking a sun-kissed glow without the risks associated with sun exposure. The ad also addresses the purchase barrier of price by offering a 10% discount. # Visual style The ad has a bright and cheerful visual style, with a focus on showcasing the products in an appealing manner. The production quality is high, with studio-shot lighting and a clean background. The visual motifs include a flatlay arrangement of the products and a summery color palette. The image treatment includes background removal and color grading to enhance the vibrancy of the colors. The typography is large and bold, making it easy to read. The ad contrasts with platform norms by using a highly polished and professional aesthetic, which may help it stand out in the feed. # Hooks Headline: Save 10% on Self-tan Sets # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline stating "Save 10% on Self-tan Sets," immediately grabbing the viewer's attention with a discount offer. The brand is telling the audience that they can save money on the product. - The ad then showcases the Coco & Eve self-tan sets, including the tanning mousse, applicator mitt, and kabuki brush, visually demonstrating the products included in the set. The brand is showing the audience what they will get if they purchase the product. - The products are arranged in a visually appealing manner, floating above a pink drawstring bag, creating a sense of fun and excitement. The brand is trying to create a sense of excitement around the product. - The background features a bright blue sky and a bicycle with flowers, evoking a summery and carefree vibe. The brand is trying to associate the product with a summery and carefree lifestyle.