How Clarins Advertises on Meta

# Ad summary This ad for Clarins presents a close-up of some items from the new summer collection. The background and product colorways have a cooling, light blue tone. # Brand positioning Clarins positions itself as a luxury skincare and cosmetics brand. The ad language is in Swedish, but the brand has a long-standing reputation for quality ingredients and effective formulas. The brand aligns with a lifestyle of beauty and self-care, pushing against norms by combining scientific innovation with plant-based ingredients. # Product The ad showcases products from Clarins' summer collection, designed to provide a refreshing and cooling sensation. The collection includes skincare items, which may include a hydrating balm and lip product. These products are presented as essential for maintaining a healthy and revitalized appearance during the summer months. The ad's focus is on highlighting the cooling and refreshing aspects of the products, emphasizing their suitability for summer use. # Visual style The ad has a clean and modern visual style with a focus on product texture and color. The production quality is high, with studio-shot images and even lighting. The visual motif is a grid layout with close-up shots and product placement. The image treatment includes color grading to enhance the light blue tones, creating a cooling and refreshing aesthetic. The typography is minimal and modern, contributing to the overall sleek design. The style is disruptive, aiming to capture attention with its minimalist approach and platform-native look. # Hooks Headline: CLARINS SVALKANDE SOMMARKOLLEKTION # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the brand showcasing its summer collection, designed to provide a refreshing experience for the skin. The message is from the brand to draw attention to the seasonal product line and suggest an uplifting narrative around summer skincare. - The storyline then cuts to various close-up shots of the product textures. The brand continues to tell the story here, highlighting the sensorial experience and quality formulation through high-definition shots. - Finally, the product is shown in its packaging. The brand is again the storyteller here, highlighting product details and making the collection feel luxurious.

# Ad summary An ad showcasing a lip product that claims to increase lip volume and hydration. # Brand positioning The brand in the ad presents itself as scientifically advanced and focused on delivering immediate, visible results for lip enhancement. The ad aims to occupy a premium space within the lip care market, emphasizing the functional benefits of increased volume and hydration. It presents a modern, clinical aesthetic to suggest an innovative approach to lip care, possibly contrasting with brands that rely on purely cosmetic effects or traditional ingredients. The brand does not overtly align with any particular lifestyle but leans towards a functional positioning, promising tangible improvements. # Product The product featured is a lip enhancer designed to provide both immediate volume and hydration. It comes in a clear container so the light blue liquid can be seen. The product claims to deliver a 95% increase in volume and gloss immediately after use, as perceived by users. The ad focuses on the dual benefits of increased volume and hydration. The ad does not explicitly address purchase barriers but implies rapid, noticeable results as a key selling point. # Visual style The ad features a studio-shot, highly polished product image with a clean, minimalist design. The visual motifs include the use of ice and water droplets to convey freshness and hydration, as well as a bold use of typography to highlight key statistics. The image treatment involves background removal and color grading to emphasize the light blue hue of the product and the cool tones of the ice. The overall effect is a visually arresting, high-design aesthetic that aims to capture attention and convey a sense of scientific precision and efficacy. # Hooks Headline: 95% # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting a significant percentage: "95%" alongside the claim "OPLEVER EN ØJEBLIKKELIG STIGNING I VOLUMEN OG GLANS!" (experience an immediate increase in volume and gloss). This statement aims to capture attention immediately and build curiosity around the product's effectiveness. The brand is making a direct, attention-grabbing claim. - The ad then emphasizes the claim of "+62% BLØDERE LÆBER²" (softer lips) to highlight another key benefit of the product, focusing on hydration. The brand is providing a secondary quantifiable benefit. - The ad ends with footnote disclaimers "1. Forbrugertest, 112 kvinder, 14 dage. 2. Klinisk test, 31 kvinder, 14 dage" (1. Consumer test, 112 women, 14 days. 2. Clinical test, 31 women, 14 days) to build credibility for both claims. The brand is grounding its claims in data to enhance trust and confidence.

# Ad summary This ad showcases a lip product surrounded by ice, emphasizing the hydrating and plumping benefits, highlighted by claims about increased softness and fullness based on consumer studies. # Brand positioning This ad seems to position the brand in the beauty and skincare industry, specifically targeting consumers seeking immediate and noticeable results from their lip care products. It emphasizes functional benefits like increasing softness and fullness of lips, as indicated by the percentages and descriptions. The brand aligns with a scientific or clinical approach, referencing consumer and clinical studies to validate its claims. The use of ice visuals and cool tones further positions the brand with values around refreshment, hydration, and possibly an invigorating experience. It aims to provide a tangible improvement in lip appearance and texture. # Product The featured product is a lip product designed to enhance the fullness and softness of the lips. It appears to be contained in a clear, cylindrical tube with a metallic silver cap. The product itself is a light blue liquid or gel. The ad claims that 95% of users immediately noticed fuller shine and that lips are +62% softer, based on consumer and clinical studies. The USPs are immediate visible results and scientifically backed efficacy. The product is promoted for daily use, aimed at individuals seeking to improve their lip appearance and texture. The visual association with ice addresses a potential purchase barrier by implying a refreshing, hydrating experience that enhances lip softness and fullness. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif revolves around a cool, icy theme, emphasized by the use of ice cubes and water droplets. The image treatment includes color grading to enhance the cool tones and possibly background removal to focus on the product. The typography is large and bold for key statistics, making it easily scannable. The style is designed to be visually disruptive and attention-grabbing in a feed, using platform-native design with a clean, modern aesthetic. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the claim that '95% noticed instantly fuller shine'. This percentage aims to capture the viewer's attention by highlighting the product's effectiveness. The brand makes this claim to demonstrate the product's immediate appeal and benefits. - Next, the ad promotes that lips are '+62% softer'. This statistic is used to underscore a specific benefit, appealing to viewers looking for solutions to dry lips. The brand states the quantitative improvement to further emphasize the tangible, measurable benefits of the product. - The ad concludes by referencing '1. Consumer study, 112 women, 14 days. 2. Clinical study, 31 women, 14 days.' This is included to add credibility to the claims made about the product's efficacy and benefits. The brand provides the details on the research performed to support their product’s advantages.

# Ad summary The ad showcases the Clarins summer collection, focusing on cooling and refreshing aspects, with close-up visuals of the products and their textures. # Brand positioning Clarins is presented as a high-end skincare and cosmetics brand, emphasizing natural ingredients and refreshing, sensorial experiences. The brand aims to occupy a space in the consumer's mind that equates to luxury, quality, and a connection to nature, particularly through the imagery associated with summer. The brand aligns with values of self-care and indulgence, promoting a lifestyle that prioritizes both beauty and well-being. By focusing on a specific seasonal collection with refreshing benefits, Clarins leans into functional positioning, highlighting the immediate cooling effect and sensorial pleasure of its products. This deviates from competitor behaviors that may focus solely on long-term anti-aging benefits or corrective solutions, placing Clarins as a brand that enhances daily experiences and embraces seasonal skincare needs. # Product The ad showcases the Clarins summer collection, featuring skincare and cosmetic items designed to provide a refreshing and cooling effect. One prominent product is a lip balm, presented in a sleek, metallic tube with a solid, light-blue balm visible. The collection aims to address the purchase barrier of needing refreshing products during the summer. The USPs include the cooling sensation and the association with the summer season, suggesting a need for these specific products during warmer months. The products are presented as a way to enhance daily experiences with refreshing benefits. # Visual style The ad has a clean, modern visual aesthetic with a focus on showcasing the texture and color of the products. The production quality appears highly polished, with studio-shot quality. The visual motif is a grid layout or collage style, using close-up shots of the products. The image treatment includes bright, even lighting and background removal, enhancing the colors. The typography integration is clean and simple, allowing the product visuals to stand out. The style contrasts the fast pace of platform content and helps to create stop power in feed. # Hooks Headline: CLARINS AVKJØLENDE SOMMERKOLLEKSJON # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with close-up visuals of the product's textures, such as a gel-like substance being applied with a brush. This aims to convey the product's unique consistency and application experience from a brand perspective, emphasizing the sensorial aspect of the product. - The central part of the ad features a text overlay that reads "CLARINS AVKJØLENDE SOMMERKOLLEKSJON" which is intended to inform the viewer of the brand and the collection's theme. This is told from a brand perspective and serves to identify and promote the advertised products. - The ad concludes with a close-up visual of the lip balm, showcasing its packaging and color. The brand is telling the viewer that the product is travel-friendly and visually appealing. It also offers a functional benefit.

# Ad summary This image ad for Clarins features a collage of images showcasing the product, the Clarins Twist & Protect Stick SFP 50, in various settings and compositions. The ad emphasizes the product's portability, protection, and natural ingredients through its visuals and presentation. # Brand positioning Clarins is presented as a purveyor of high-end sun care. The brand positions itself as offering premium sun protection. The focus on the Clarins brand name throughout the packaging reinforces brand recognition and trust. The use of natural elements like oranges suggests a commitment to natural ingredients. # Product The featured product is the Clarins Twist & Protect Stick SFP 50, a solid sunscreen stick designed for convenient and portable sun protection. It is presented as an easy-to-use product with a twist-up mechanism, emphasizing its convenience. The stick format addresses the need for mess-free application, while the SPF 50 speaks to its effectiveness in sun protection. The inclusion of oranges in the visuals may suggest natural ingredients and a refreshing user experience, highlighting that the product offers both protection and a pleasant user experience. # Visual style The visual style is clean, bright, and modern, with a focus on minimalist product presentation and a cohesive color scheme. The images are high quality and well-lit, contributing to a premium feel. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a series of visually appealing images. The intention is to grab attention and introduce the product in an aesthetically pleasing way, establishing a high-quality image for the product. This section is told from the brand's perspective, emphasizing the product's aesthetic appeal and aligning it with a lifestyle of beauty and care. - The central focus is on highlighting the product's features and portability by showing it in different settings. The intention is to demonstrate the product's versatility and ease of use, fitting seamlessly into various lifestyle scenarios. This is shown from the customer's point of view. - The ad concludes with close-up visuals of the product. The intention is to reinforce the product's unique qualities and invite the viewer to consider purchasing it. This section is told from the brand’s perspective, focusing on driving engagement and purchase intent.

# Ad summary This image ad for a lip product highlights the product against a background of ice. The ad focuses on the claims that the product makes lips softer with increased volume and shine. # Brand positioning This ad is for a luxury lip product. The focus is on scientific backing, as evidenced by the inclusion of test results in the ad copy. The overall effect is one of high-end, scientific luxury. # Product The advertised product appears to be a lip product designed to increase volume and shine, and make lips softer. In a consumer test, 95% of women experienced an immediate increase of volume and shine, and in a clinical test, lips were 62% softer. # Visual style The ad has a clean, clinical, and modern aesthetic. The use of ice and water droplets gives a sense of freshness and hydration. The product is well-lit, and the colors are cool and muted. The overall effect is one of luxury and scientific precision. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad conveys that this lip product provides immediate benefits, increasing volume and shine. This message is communicated by the brand through the use of a statistic from a consumer test. - The ad conveys that in a clinical test the product made lips softer. This message is conveyed by the brand to provide the viewer with data-based social proof.

# Ad summary The ad features an image of lip product surrounded by ice. Text in the upper portion of the image calls out an increase in lip softness of 62%, and an immediate plumping gloss effect that is experienced by 95% of users. # Brand positioning Based on the ad's imagery and language, the brand is positioned as a premium provider of lip care solutions that deliver visible, clinically-proven results. The emphasis on immediate effects suggests a focus on instant gratification and noticeable improvements, targeting consumers who value tangible outcomes and are willing to invest in high-quality products. The brand seeks to occupy a space of scientific advancement and cosmetic enhancement, appealing to customers who want both immediate beauty and long-term lip health. # Product The advertised product is a lip gloss designed to deliver immediate plumping and enhanced softness. It is presented in a clear, squared tube with a metallic silver applicator top. The gloss itself appears to be a light, reflective blue. The advertised benefits include a +62% increase in lip softness and an immediate plumping gloss effect experienced by 95% of users. The product is being marketed as a solution to enhance lip volume and texture with quick, noticeable results. It is positioned as a cosmetic enhancement with the added benefit of improving lip softness, thus addressing concerns about lip appearance and condition. # Visual style The ad has a clean, clinical aesthetic with a focus on product efficacy. The use of ice and cool tones evokes freshness and hydration. The visual design is straightforward, highlighting key stats and product benefits with minimal distractions. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of the product encased in ice. This imagery sets a tone of freshness and refreshment. The intended message is that the product will revitalize and cool the lips, as told from the brand's perspective. - Next, the ad states "+62% Mykere Lepper²" (more soft lips), highlighting a quantifiable benefit. The intended message is that the product significantly increases lip softness based on clinical testing, as told from the brand's perspective. - Finally, the ad showcases "95% OPPLEVER UMIDDELBAR FYLDIG GLANS¹" (experience immediate full gloss), emphasizing the product's immediate plumping effect. The intended message is that the product delivers instant, visible results for the customer, as told from the brand's perspective.

# Ad summary This ad shows a split screen of three women applying a lip product. # Brand positioning The ad presents Clarins as a brand focused on enhancing natural beauty with products that are easy to use. It aligns with a lifestyle that values simplicity and effortless beauty routines. The ad pushes against the notion of complex or overdone makeup, instead focusing on subtle enhancements. The brand positioning is functional, emphasizing the ease of use and the natural look achieved with their products. # Product The featured product is a lip product designed to enhance natural lip color. It comes in a stick form with a soft, rounded applicator for easy application. The product is shown being applied directly to the lips, suggesting a smooth and effortless application process. The ad highlights the product's ability to enhance the natural lip color and create a subtle, everyday look. # Visual style The ad has a polished commercial aesthetic, featuring clean backgrounds and clear lighting. The editing style includes quick cuts and a split screen, creating a dynamic and engaging viewing experience. The pacing is moderate, with several cuts per minute, maintaining a consistent rhythm. The use of split screens and close-ups keeps the visuals focused on the products and their application. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split-screen showing three different women applying the Clarins lip product to their lips. - 00:02–00:06 The split screen continues, showcasing the lip product being applied, a woman applying bronzer with a brush, and someone else applying the lip product again. - 00:06–00:09 The split screen shifts to the lip product, a woman applying bronzer to her face, and a close up of the lip product. - 00:09–00:15 The screen shows a woman looking at the camera and smiling, and the end of a split screen demonstrating the lip product and the bronzer.

# Ad summary This ad showcases the Clarins lip product via different split-screen shots of women applying the product to their lips. Each clip is interwoven to create a fast-paced beauty ad. # Brand positioning Clarins is presented as a modern beauty brand, making products that are a delight to use. The ad features different women using the Clarins lip product, suggesting that the brand aims to occupy a space that embraces inclusivity and accessibility. The tone is playful and the brand is shown as one that follows beauty category norms. # Product The featured product is a Clarins lip product. The function of the product is to provide a tint of color while being used as a lip moisturizer. The product appears to come in different colors and works as a lip balm. # Visual style The ad's overall aesthetic is clean and polished. The production quality is high, with good lighting and clear shots. The editing style includes quick cuts and transitions to keep the pace fast and engaging. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a woman applying a lip product to her lips. - 00:03–00:04 The shot switches to a different woman applying a product to her face with a makeup brush. This signals a transition to a broader makeup routine. - 00:04–00:05 The camera cuts back to the first woman using the lip product again, reinforcing the focus on lip care. - 00:05–00:12 Text overlays appear: "SOMMAR-" and "KYLIG SOMMARNYANS" - 00:07–00:09 The ad shows various women applying makeup with a makeup brush and looking at themselves in a handheld mirror. This portrays the brand's inclusivity. - 00:10–00:12 The camera cuts back to the first woman. - 00:13–00:14 The ad ends with a clip of the first woman followed by a shot of the "CLARINS" logo.

# Ad summary The ad showcases a diverse range of models applying the Clarins lip product. The ad focuses on the application process, emphasizing the smooth texture and finish of the product. # Brand positioning Clarins is presented as a premium cosmetic brand. The focus on smooth application, diverse representation, and high-quality visuals positions Clarins as a brand that values both efficacy and inclusivity. This aligns with a customer who appreciates luxury and seeks products that enhance their natural beauty. # Product The product being advertised is a lip product by Clarins. It appears to be a lip balm or gloss, applied with a wand applicator. The ad highlights the product's smooth application and the glossy finish it provides. The product creates a light color tint on the lips and is presented as an everyday cosmetic item. # Visual style The ad has a polished and clean aesthetic. The shots are close-ups and well-lit with soft lighting. The editing is quick, with cuts timed to the music's beat. The overall production quality suggests a professionally produced commercial, designed to appeal to beauty-conscious consumers. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of lips applying a lip product. - 00:02–00:04 The scene quickly transitions to a different model applying a bronzer with a large makeup brush. - 00:04–00:08 The ad cycles through quick cuts of different models applying the lip product and bronzer. - 00:08–00:10 The final shot shows a person applying lip product and observing results in compact mirror. - 00:13–00:15 The Clarins logo appears at the end.

# Ad summary This ad showcases a woman humorously revealing multiple Clarins Lip Comfort Oils inside her designer purse. She appears to be on a phone call and remarks that she might be obsessed with the product. The ad concludes with a close up of the product bottles. # Brand positioning Clarins is presented as a luxury brand offering high-end lip comfort oils. The brand is positioned as one that encourages indulgence and self-care, evident by the woman carrying multiple lip oils and claiming she may be 'obsessed.' The tone of the ad is playful and lighthearted, suggesting that Clarins embraces a fun approach to beauty. By portraying the product as a coveted essential within a luxury context, Clarins aims to occupy the space of accessible indulgence. The brand seems to ignore category norms by showcasing such a high volume of a single product, leaning into an emotional connection. # Product Clarins Lip Comfort Oil is a tinted lip oil designed to provide comfort and nourishment to the lips. The product comes in a small, clear bottle with a silver cap and an applicator. In this ad, multiple lip oils are showcased in various shades, each offering a unique tint. The lip oil is intended for anyone who desires both color and hydration for their lips. The ad suggests that the product is worth buying because it is a coveted essential that one can become 'obsessed' with, implying a strong emotional connection and satisfaction. # Visual style The ad has a polished UGC feel, with a focus on the product and the woman's actions. The editing style consists of static shots with smooth transitions. The production quality suggests a hybrid approach, blending elements of user-generated content with professional filming. The pacing is consistent and moderate. There is an audio-visual sync where the text overlays appear as the products are revealed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman kneeling on the floor in front of a fireplace. - 00:00–00:04 She says, 'What's in my bag? Just the essentials,' while pulling items out of a brown purse. This line is delivered with a casual tone, setting the stage for a humorous reveal of the bag's contents from the customer's perspective. - 00:04–00:07 She pulls out a 'Joli Blush' compact and 'Lip Comfort Oil (obviously).' The brand is showcasing the product in the context of a lifestyle moment and a personal testimonial from the customer. - 00:07–00:07 She applies the Lip Comfort Oil to her lips. This demonstrates the product in action and shows its immediate effect, which reinforces the customer's perspective. - 00:08–00:12 She continues to pull out 'Another Lip Comfort Oil' and 'And another.' The customer's voiceover, combined with the visual of seemingly endless lip oils, creates a humorous effect. - 00:12–00:13 She states 'I might be obsessed.' This serves as a humorous punchline and implies strong satisfaction with the product from the customer's perspective. - 00:13–00:15 The woman answers her phone. The sudden interruption creates a sense of realism and spontaneity, maintaining the customer's POV. - 00:17–00:18 The camera pans up to show all the product colors and says, 'Don't judge me.' This is a direct address to the audience, reinforcing the customer's perspective.

# Ad summary This ad demonstrates Clarins lip perfector and bronzing products. # Brand positioning The ad presents Clarins as a brand with a focus on beauty and makeup products that are easy to use and can be applied quickly. The focus on the ease of use and speed of application of the makeup conveys a focus on simplicity. The brand does not directly compare itself to competitors or mention any category norms. # Product The ad features the Clarins lip perfector, which is a lip gloss product that is applied to the lips using a small brush on the end of the applicator. It also features a compact bronzer that is applied to the face using a powder brush. # Visual style The ad has a polished, high-end feel with close-up shots and split-screen editing. The editing style has quick cuts. The overall tone is clean and focused on product demonstration. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A close-up shows someone applying a lip product with a brush to their lips. - 00:02–00:03 A medium shot shows someone applying bronzer with a brush to their face. - 00:03–00:04 This cuts to a split screen showing three different people applying lip products or bronzer to their faces. - 00:05–00:06 The split screen continues to show people applying lip perfector to their lips while the text “SOM” appears on the screen. - 00:06–00:07 The split screen continues to show people applying lip perfector and bronzer while the text “SOMMER” appears on the screen. - 00:07–00:12 The split screen continues, displaying beauty product application, while “KJOLIG SOMMER-NYANSE” is displayed. - 00:12–00:15 The split screen cuts to show the brand name Clarins between shots of people applying makeup.

# Ad summary This ad features a smiling woman next to a display of three Clarins products, promoting Club Clarins membership with an offer of 15% discount and 3 free samples with every order. # Brand positioning Clarins is presented as a luxury skincare brand that offers a range of products designed to enhance beauty and well-being. The brand emphasizes exclusivity through the Club Clarins membership program, suggesting a commitment to rewarding loyal customers with discounts and free samples. The positioning is emotional, focusing on the experience of being a valued member and receiving exclusive benefits rather than purely functional performance metrics. # Product The ad features three Clarins skincare products. There is an amber-colored face oil in a clear bottle with a white cap. Next to this is the Double Serum in a red and gold pump bottle. The third product shown is the Liquid Firming Energy cream in a clear jar with an amber lid. The ad promotes these products within the context of a Club Clarins membership, highlighting the brand's commitment to enhancing beauty and well-being through premium skincare. # Visual style The ad has a clean, polished aesthetic with a focus on product presentation and a lifestyle element through the inclusion of the woman. The lighting is soft and warm, creating an inviting atmosphere. The use of a model suggests a lifestyle element to the products. # Hooks Headline: Club CLARINS # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a smiling woman positioned next to three different skincare products, creating a visually appealing display. This arrangement quickly shows the viewer the products that are available. - The ad highlights Club Clarins with a logo and text that mentions benefits that members receive.

# Ad summary This ad for Clarins promotes their Clarins Club by advertising the offer to choose 3 free samples with any order to Clarins Club members. Three product options are shown. # Brand positioning Clarins is positioned as a luxury brand, offering high-end skincare and beauty products. The brand aims to occupy a space in the consumer's mind that aligns with beauty, elegance, and exclusivity. The brand promotes a lifestyle associated with self-care and indulgence. It ignores the category norms of overly aggressive marketing tactics, instead focusing on a more sophisticated brand presentation with an exclusive Clarins Club program. It is functional in that it provides skin care, but it is mostly emotional in that it focuses on beauty and self-care rituals. # Product The ad features three Clarins products. The first is a golden colored oil product in a clear bottle with a white cap. The label indicates it is a Daily Treatment Oil. The second product shown is the Double Serum, a two-chamber bottle containing a red colored serum. The last product shown is the Liquid Energizing Emulsion, packaged in a brown jar. The ad encourages viewers to join the Clarins Club and choose three of these product samples with any Clarins order. This incentivizes customers to try various products and discover what works best for their skin, addressing the barrier of uncertainty when purchasing new skincare items. # Visual style The ad has a high-quality studio shot with a split-screen design that separates the products from the model. The image treatment includes background removal and soft lighting that emphasizes the model's complexion and the sleek packaging of the Clarins products. The typography is integrated cleanly, with a focus on legibility and brand consistency. The style is native to in-feed social media and is meant to be quickly scannable with its clear offer and visually appealing layout. # Hooks Headline: Club 💘 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a split screen of three products and a smiling woman. The intention is to catch the viewer's eye and establish the ad's visual style. The audience experiences it from the brand's perspective. - The ad then transitions to information about the Clarins Club membership. The intention is to highlight the brand's Clarins Club offer. The audience experiences it from the brand's perspective.

# Ad summary This image ad for Clarins promotes their Double Serum, Daily Treatment Oil, and Liquid Energizing Energy products, and promotes a discount and free samples for Club Clarins members. # Brand positioning Clarins positions itself as a luxury skincare and beauty brand, promoting a sense of exclusivity and premium care. The brand emphasizes its Club Clarins membership, providing an additional layer of value. By offering perks like discounts and free samples, Clarins cultivates a loyal customer base that appreciates high-quality skincare and personalized rewards. # Product The ad showcases three Clarins products. First, the Double Serum is a dual-chamber anti-aging serum designed to rejuvenate and revitalize the skin. Second, the Daily Treatment Oil aims to nourish and hydrate the skin. Third, the Liquid Energizing Energy targets tired skin with a radiant glow. These products are designed to be used in a skincare routine. The primary draw for the viewer is the exclusivity to members that provides 15% off and three free samples with each order. # Visual style The ad features a clean, bright aesthetic with warm tones. The high-quality product photography and the model's radiant appearance suggest a luxury skincare brand. The layout is simple and direct, prioritizing clarity and ease of viewing. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing a selection of Clarins skincare products: Double Serum, Daily Treatment Oil, and Liquid Energizing Energy. The brand is drawing the viewer in with their product line. - The ad transitions to highlight a radiant woman, showing the viewer the impact of using the skincare products on a person. The woman is presented in a warm, natural light, further enhancing the impression of health. - The ad closes by presenting the benefits of the Clarins Club membership, enticing the viewer with 15% off and three free samples per order. The brand is now enticing the customer into a purchase.

# Ad summary This ad features a beauty brand and showcases some of its cosmetic and skin care products. The background features ice around the products and offers a free cryo-flash mask when you buy two products from the summer collection. # Brand positioning Clarins is presented as a luxury beauty and skincare brand that aligns with a lifestyle of self-care. It emphasizes skincare as part of a beauty routine by offering cosmetic and skincare products together. The brand is aiming to position itself as a high-end brand that offers a refreshing self-care experience, especially appropriate for summertime. # Product The ad features three Clarins products. The first is a moisturizing lipstick with a light blue applicator. The second is a bronzer with a light blue compact and a light brown bronzing powder. The third is the Clarins Cryo-Flash Mask, which comes in a white squeeze tube with the brand and product name printed on the label. The ad is promoting the offer of receiving the Cryo-Flash Mask as a bonus when two or more products from the summer collection are purchased. The ad implies the products are part of a summer collection and provide a cooling or refreshing feel, which is reinforced by the visual of ice around the products. # Visual style The ad has a clean, polished, and high-end visual style. The use of ice creates a refreshing and cooling aesthetic, aligning with the theme of the summer collection. The image treatment includes background removal and soft lighting. The overall effect is modern and luxurious, fitting the positioning of the Clarins brand. # Hooks Headline: KJØP 2 PRODUKTER FRA SOMMERKOLLEKSJONEN - FÅ EN CRYO-FLASH MASK # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases three cosmetic and skincare products—lipstick, bronzer, and the Cryo-Flash Mask—to introduce the Clarins brand and its product line. This is from the brand's perspective to introduce and promote their products. - An offer is presented to get a free Cryo-Flash mask if you buy two products from the summer collection. This is from the brand's perspective, incentivizing the customer to buy two or more products from the Clarins summer collection.

# Ad summary This image ad promotes Clarins Multi-Intensive line, highlighting both day and night creams, as well as other skincare products. It uses a split-screen visual layout, combining product shots, ingredient close-ups, and a model, emphasizing the restorative and anti-aging benefits with an offer of up to 25% off. # Brand positioning Clarins is presented as a luxurious and scientifically advanced skincare brand. The brand positions itself as a provider of high-end, restorative skincare solutions targeting the visible signs of aging. With a focus on 'Multi-Intensive' formulations, Clarins aims to occupy the space of premium anti-aging treatments, aligning with a lifestyle of self-care and sophistication. The brand's positioning is functional through its claims of redensifying and targeting wrinkles, but also emotional by promoting the desired outcome of restored and rejuvenated skin. # Product The ad features several products from Clarins' Multi-Intensive line. The Super Restorative Night Cream and Super Restorative Day Cream are highlighted as redensifying and anti-wrinkle creams, designed to lift, replenish, and target wrinkles. These creams are presented as part of a regimen aimed at restoring the skin's youthful appearance. Also featured is what appears to be a serum, packaged in a glass bottle with a dropper, suggesting a concentrated treatment. The products are designed for daily use as part of a skincare routine, addressing purchase barriers through claims of effective anti-aging and visible results. # Visual style The ad utilizes a clean, high-quality aesthetic with a focus on product presentation and ingredient close-ups. The visual motifs include a split-screen collage layout and soft, diffused lighting. Image treatment involves color grading to enhance the pink tones and background removal to isolate the products. The visual style is aligned with luxury skincare brands and designed for scannability in-feed. # Hooks Headline: ОТСТЪПКА ДО -25% # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visually appealing arrangement of tulips and skincare products, establishing a connection between natural beauty and scientific skincare solutions. The intent is to capture attention and set a luxurious, high-end tone. This is from the brand's perspective, aiming to showcase the quality and aesthetic appeal of their products. - A bold pink block displays an offer of up to -25%, aiming to create a sense of urgency and incentivize purchase. This is told from the brand's perspective, attempting to convert interest into sales by providing a limited-time discount. - The bottom panels show product application and a model holding a product, emphasizing the user experience and demonstrating the ease of integration into a daily routine. This is experienced from the customer's perspective, visualizing how the product fits into their lifestyle and highlighting the potential for visible results.

# Ad summary This ad for Clarins features three of their beauty products. Two products are presented encased in ice, conveying a cooling sensation. Text offers a free Cryo-Flash Mask-Naamion with the purchase of two products from the summer collection. # Brand positioning Clarins is presented as a purveyor of high-end beauty and skincare products. The brand emphasizes its commitment to quality ingredients and advanced formulations. The ad's clean, cool aesthetic and integration of ice elements suggests a focus on refreshing, revitalizing skincare, especially suited for summer. The brand creates a feeling of luxury with minimalist packaging and a focus on product efficacy. # Product The ad features a bronzer, a lip product, and a face mist from Clarins. The bronzer comes in a circular compact with a light blue top and orange-brown bronzing powder. Its packaging has a sunburst pattern on the lid. The lip product is a light blue stick formula in sleek silver packaging. The face mist is in a tall, cylindrical silver bottle with a light blue liquid inside and a spray nozzle. Finally, a tube of Cryo-Flash Mask-Naamion is shown, with mostly white packaging and green text and design elements. These products are worth trying because they combine quality formulations with refreshing, summer-focused beauty. # Visual style The ad has a polished, studio-shot aesthetic. The visual motif centers around the use of ice to convey a cooling sensation. The image treatment includes bright, cool color grading and background removal. The typography is clean and simple. The overall visual style is modern and high-design, aiming to capture attention and present the brand as luxurious and effective. # Hooks Headline: OSTA 2 TUOTETTA KESÄKOKOELMASTA - SAAT CRYO-FLASH MASK-NAAMION # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visually striking product showcase, presenting the Clarins bronzer, lip product, and mist in ice. The brand is conveying the sense of coolness and refreshment from the product's formula. - The ad includes a textual offer to get a Cryo-Flash Mask-Naamion with the purchase of two products from the summer collection, which builds a feeling of urgency and incentivizes purchase. The brand is speaking directly to the audience, encouraging a specific action with a reward.

# Ad summary This Meta image ad for Clarins features a promotional summer offer, encouraging customers to buy two products from the summer collection to get a free Cryo-Flash Mask. The ad showcases three different products from the brand: a blue-tinted lipstick, a bronzing powder in an open compact, and a pump-top product that is also blue-tinted. The products are displayed with water and ice. # Brand positioning Clarins is positioned as a luxury skincare brand, highlighted by the pristine product photography, which features high-end packaging and visual emphasis on refreshing hydration. The brand leans into functional positioning, with an emphasis on summer skincare and associated products, while also highlighting the benefit of cooling refreshment with a focus on the summer season. The use of ice and water in the image reinforces this functional point. Overall, the brand seeks to occupy a space in the consumer's mind as a premium skincare provider that delivers practical results, particularly during the summer months. # Product This ad features a selection of Clarins summer products, including a lipstick, a bronzing powder compact, and a pump-top product, that is blue-tinted. The lipstick is a solid, light blue color. The bronzing powder is packaged in an open, circular compact with a light blue lid and a bronze-colored powder imprinted with a sunburst pattern. The pump-top product has a silver top and a blue-tinted container. The Cryo-Flash Mask is also advertised as a promotional gift with purchase. The products are advertised as part of the brand's summer collection, presumably indicating they are formulated to offer refreshing skincare during the summer months. # Visual style The ad features a clean, high-quality studio shot. The use of ice and cool tones gives it a refreshing and luxurious feel. The layout is sectioned into four quadrants to showcase different products and offers. The typography is clean and legible. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing three of Clarins' summer products: lipstick, bronzer, and a pump-top product. This introduces the product range and creates brand awareness. The ad implies that these products are designed for summer skincare routines and are effective in summer weather from the brand's perspective. - The ad then highlights a promotional offer: Buy 2 products from the summer collection and receive a free Cryo-Flash Mask. This is designed to incentivize purchases from the brand's perspective.

# Ad summary This is a square image ad divided into four quadrants. It showcases Clarins skincare products, including serum and day/night cream, alongside a visual of product application and a discount offer. # Brand positioning Clarins is presented as a luxury skincare brand specializing in anti-aging products. The brand is positioned to fight wrinkles and improve skin firmness with their Super Restorative line. The brand follows the norms of the luxury beauty category, using clean product shots and scientific language. # Product The ad features Clarins Multi-Intensive skincare products. The Super Restorative Day Cream is designed for daytime use to lift, replump, and target wrinkles. The Super Restorative Night Cream works overnight to regenerate and restore skin. The Multi-Intensive serum features a dropper application for targeted treatment. These products are for individuals seeking anti-aging skincare solutions. # Visual style The ad has a clean, bright aesthetic with a focus on product visibility and simplicity. The use of pink and white color palettes contributes to a luxurious and feminine feel. The split-screen layout enhances scannability, effectively showcasing different elements of the product and offer in a structured way. # Hooks Headline: ОТСТЪПКА ДО -25% # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action НАУЧЕТЕ ПОВЕЧЕ # Point of view - [object Object] # Storyline - The ad presents an opening offer of up to -25% discount in a pink block, which captures the viewer's attention with a cost savings message told from the brand's perspective to incentivize immediate interest in the product and promotion. - The ad showcases a serum with a dropper against a pink liquid background. This is intended to visually communicate the product's key features and brand aesthetic, with the brand conveying its product line and luxurious essence. - The ad features an up-close shot of a skincare product being applied to the face using a cleansing brush. This visual demonstration highlights the product's usage and texture, with the brand showing the practical application of their skincare offerings. - The ad includes a stack of the day and night creams in their jars on a white surface. The brand provides an informational showcase of the Clarins Multi-Intensive line, highlighting both the day and night versions, and visually presenting them as a comprehensive skincare set.