# Ad summary
The Bangn Body ad features the brand's founder telling the story of how they began and how acne affected the founder's life. The founder notes the high number of products she had to use on her face and body and highlights how the brand serves both the face and the body by formulating products for the face first.
# Brand positioning
Bangn Body positions itself as a skincare brand born from the founder's personal struggle with hormonal acne and eczema. It aims to occupy the space of a brand that offers effective solutions for those with similar skin concerns, particularly sensitive skin. The brand aligns with values of confidence, self-acceptance, and empowering individuals to pursue their goals without being hindered by skin issues. It pushes against the norm of separate skincare routines for the face and body, instead offering products formulated for both. The brand positioning is both functional, emphasizing high-performing ingredients and dermatological testing, and emotional, focusing on confidence and sensory experience.
# Product
Bangn Body offers skincare products formulated to address concerns for both the face and body. The product is made locally in Melbourne, Australia, with dermatologically tested, vegan, cruelty-free ingredients. The products are designed with sensitive skin in mind. The products are designed to bridge the gap between face care and body care, reducing the need for multiple products. The ad implies that Bangn Body products are a one-stop solution to help users who have hormonal acne everywhere.
# Visual style
The ad has a UGC feel, utilizing natural lighting and minimal editing. The aesthetic is casual. The editing style consists of quick cuts between shots and simple transitions. The pacing is consistent.
# Benefits
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# Features
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# Call to action
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# Point of view
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# Storyline
- 00:00–00:10 The founder sits in front of a counter in what appears to be a doctor's office and says that the video will discuss the beginning of how the Bangn Body brand was created.
- 00:10–00:23 She states that it all started with her experiencing bad skin when she was young, as she struggled with hormonal acne and eczema for over 15 years. She conveys a personal, relatable tone and establishes the foundation for the brand's origin by sharing her personal experience with skin problems.
- 00:23–00:34 She says that it could be very crippling, and that she would hide away from everyone because of the skin issues she was experiencing.
- 00:34–00:44 She says that it was a journey to create products that really deliver and gives you the confidence to go after your goals and dreams.
- 00:44–01:12 She mentions her skin began with her and that she was the customer and still is, adding that her mom told her she could create something to help her skin and others going through the same thing.
- 01:12–01:18 She shares that 3 years later, the brand launched the yellow tube, and the response was, and still is, incredible.
- 01:18–01:21 She shares that if the product did not work for her, she would never have launched it.
- 01:21–01:30 She notes that the products push the boundaries beyond belief, ensure the highest efficacy, have incredible high-performing ingredients, and are made locally in Melbourne, Australia.
- 01:30–01:36 She adds that they have the best dermatologists, are suitable for sensitive skin, and are vegan and cruelty-free.
- 01:36–01:42 She concludes by saying the brand ensures its sensory experience is suitable for sensitive skin girlies and that we all deserve to smell delicious.
- 01:42–01:51 The founder is sitting on a couch in front of a Bangn Body branded sign, and she notes the desire to bridge the gap between face care and body care because she had hormonal acne everywhere.
- 01:51–01:59 She explains that because of this, she was forced to use 20 different products on her face and 10 on her body, which was a lot of product, waste, and money.
- 01:59–02:10 She concludes by saying that creating a product to service both the face and the body has been a game changer because they formulate for the face first but extend the product to service the entire body.