How Atlassian Advertises on Meta

# Ad summary This ad is for an Atlassian "Team '26 Asia Connect" webinar on May 28th. It's about new ways for humans and AI to work together, featuring speakers from Atlassian, TITANSOFT, and other companies. # Brand positioning This ad highlights Atlassian as a leader in innovative teamwork and collaboration solutions. By partnering with TITANSOFT UnlimAx, Atlassian is demonstrating its commitment to helping teams in Asia connect and adapt to new collaborative models. The brand aligns with a forward-thinking, tech-savvy audience, emphasizing the synergy between humans and AI to drive better teamwork. The brand messaging pushes against traditional siloed work environments and emphasizes the importance of connection, collaboration, and AI integration for future success. # Product The ad promotes the "Team '26 Asia Connect" webinar, which explores new collaborative models between humans and AI. This online event features speakers from various companies, including Atlassian, TITANSOFT UnlimAx, and others, and is targeted towards professionals in Asia who are interested in learning about the future of teamwork and AI integration. The webinar is scheduled for May 28th at 10:00 and aims to provide insights and strategies for enhancing collaboration in the workplace. The event is positioned as a way to stay ahead of the curve and adapt to the evolving landscape of teamwork. # Visual style The ad uses a clean, corporate style with a modern and colorful design. It combines 3D graphics with real-life headshots to create an engaging visual experience. The color palette is bright and inviting, with a focus on green tones. The overall aesthetic is polished and professional, conveying credibility and innovation. The ad also incorporates elements of digital art, with stylized text and surreal elements. # Hooks Headline: Team '26 Asia Connect # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the "Team '26 Asia Connect" event to immediately grab the viewer's attention and clearly communicate what the ad is about, told from the brand's perspective. - The ad emphasizes that the event is about how humans and AI can collaborate in new ways, communicating the core theme and value proposition of the webinar, told from the brand's perspective. - The ad features headshots and titles of the speakers that will be at the webinar, establishing credibility and drawing viewers in to attend, told from an external source perspective. - The ad provides specific details on the webinar date, time, and online format, delivering the practical information that the viewer needs to know in order to attend, told from the brand's perspective.

# Ad summary This image ad highlights how Udemy used Atlassian's Jira to save 2,400 hours per year. The ad leverages a visual of an hourglass to reinforce the time-saving element of the product. # Brand positioning Udemy is positioned as a leading destination for online learning. By showcasing their own use of Jira, Udemy implicitly communicates a commitment to efficiency and productivity. The ad emphasizes that Udemy understands the value of streamlined operations and leverages Jira to achieve significant time savings, enhancing their ability to deliver quality education effectively. # Product Jira is a project management software designed to help teams organize, track, and manage their work more efficiently. The ad highlights Jira's ability to save time, specifically mentioning that Udemy saves 2,400 hours a year by using Jira. This is presented as a major benefit, suggesting that Jira can significantly improve productivity and streamline operations for other companies as well. # Visual style The ad utilizes a clean and minimalist design with a white background and geometric shapes. The color palette is consistent with the brand colors of both Udemy and Jira, using shades of blue, yellow, and purple. The overall style is modern and professional, suitable for a B2B audience. # Hooks Headline: Udemy saves 2,400 hours a year with Jira # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that Udemy saves 2,400 hours a year with Jira. This serves as a headline and primary selling point, immediately capturing attention with a concrete benefit from the brand's perspective. - A visual of an hourglass with sand flowing down is displayed to symbolize the concept of time being saved. The hourglass is styled with a color palette that matches both the Jira and Udemy brand identities, reinforcing the connection between the two brands. This is experienced from the brand's perspective. - The logos for Atlassian's Jira and Udemy are shown to reinforce the partnership and provide visual confirmation of the brands involved. This element is delivered from the brand's perspective.

# Ad summary The ad highlights that 125K+ teams stay connected in Jira. # Brand positioning The brand, Atlassian Jira, is presented as a tool that promotes effective teamwork by facilitating connections between team members. It occupies a space in the consumer's mind as a platform for collaboration and organization. The brand promotes values of connectivity, collaboration, and teamwork, aligning with a lifestyle of productivity and efficiency. It ignores the complexity and friction often associated with team collaboration tools, and favors functional positioning, emphasizing simplicity and practicality. # Product The product is Jira, a team collaboration platform designed to keep teams connected. The ad conveys that Jira helps teams stay connected in the workplace. The visual emphasizes connection and teamwork. # Visual style The ad has a clean and minimalist visual style. The focus is on the text and a few simple icons against a plain white background. The colors used are bright and modern, giving the ad a fresh and approachable feel. The overall style is very scannable and optimized for quick consumption in a social media feed. # Hooks Headline: 125K+ # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad is led by a statistic, "125K+" which highlights the large number of teams that use Jira to stay connected, in order to convey the wide adoption and popularity of the platform. - The brand name and logo is then displayed to reinforce brand recognition. This aims to connect the presented data point to the brand's overall image and market position.

# Ad summary The ad shows how Atlassian used dice to create a pixelated image of 2 race car drivers. # Brand positioning Atlassian presents itself as a tech company that emphasizes teamwork. This is conveyed through the dice mural, which requires a large number of people to collaborate to build a single unified image. This suggests the brand's technology tools foster creativity and can handle projects that are complex and require lots of hands to complete. It is a functional brand focused on performance and simplification. # Product The product being advertised is a unique marketing campaign that Atlassian developed to build brand awareness at a public convention. The campaign includes a mural consisting of thousands of black and white dice, each with one of six numbered sides showing, and all arranged together to form a massive pixelated image of two racecar drivers associated with the Williams Racing Formula 1 team, which is sponsored by Atlassian. The campaign also includes printed templates, which show small sections of the overall image, and specify the number to display on each dice. Members of the public are invited to collaborate and assemble the templates to create the overall mural. # Visual style The ad has a bright, clean, and professional aesthetic. The editing style is smooth, with static shots and subtle transitions. The production quality is polished, which supports the brand's intention to appeal to enterprise clients. The pacing is moderate, with cuts timed to music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of black and white dice in a box. - 00:01–00:03 00:01–00:03: Two men dump the dice onto a table. This is a low-angle shot. - 00:03–00:05 00:03–00:05: A close-up of a man using his hands to spread out the dice on the table. This shows the viewer the brand and product in more detail. - 00:05–00:10 00:05–00:10: A bird's eye view of a table with a crowd of people placing dice on the table according to a guide. - 00:10–00:29 00:10–00:29: Timelapse of people placing dice on a table according to a guide to create a mural. Many different people participate, underscoring Atlassian’s positioning around teamwork. - 00:29–00:38 00:29–00:38: Close-up of a woman finishing her section of the dice mural. - 00:38–00:56 00:38–00:56: The camera zooms out and pans across the finished mural that is composed of dice.

# Ad summary This image ad is designed to inform users about how to maximize the use of Jira Product Discovery. The ad uses a cyclical graphic to show that the user will get the most out of the product using the features. The features include a graphic representation of data and using a cursor on the interface. # Brand positioning Atlassian is presented as a learning resource for users of its Jira Product Discovery tool. The Atlassian brand offers training and educational content to help users optimize their product development workflows. Positioned as a knowledge provider, Atlassian Learning promotes user competence with the specific goal of improving productivity and effectiveness in using Jira Product Discovery. # Product Jira Product Discovery is a tool designed to help users maximize the value they derive from the Jira platform. It focuses on optimizing product discovery processes, which includes analyzing data, making informed decisions through user interaction and interface tools, and efficiently tracking product strategy. The product's USP is that it streamlines the product discovery phase by offering a comprehensive, integrated approach within the Jira ecosystem. # Visual style The visual style is clean and minimalist, with a focus on simplicity and clarity. The ad uses flat design graphics with a limited color palette to create a modern and professional look. The design is geared towards being easily scannable and immediately communicative, leveraging a clear visual hierarchy and straightforward icons to convey its message. # Hooks Headline: Get the most out of Jira Product Discovery # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a headline aiming to grab the viewer's attention by highlighting the potential benefits of Jira Product Discovery. The brand is communicating that the product will help the user get the most out of the product. - Three shield icons containing graphics that visually represent product features are arranged in a circular flow. From the brand perspective, the circular arrangement signifies a systematic, iterative process inherent in using the product. - The final element shows the Atlassian Learning logo, reinforcing the brand's role as an educational resource. The brand's logo acts as a reassurance of quality and support in learning to maximize product utility.

# Ad summary This ad promotes an Atlassian conference called Team '26 Asia Connect, focused on Human-AI Collaboration at Scale. The ad features a stylized design with the word "team" formed by people interacting with large, transparent letters, suggesting a theme of connection and innovation. # Brand positioning Atlassian is positioned as a forward-thinking partner that emphasizes human connection and innovation through collaborative digital solutions. The ad leverages its partnership status to highlight its expertise in team dynamics and collaborative tools, while aligning itself with emerging technologies like AI. By hosting the "Team '26 Asia Connect" event, Atlassian presents itself as a leader in fostering discussions around the future of work, emphasizing the importance of human-AI collaboration on a global scale, which aims to create value by addressing real-world challenges. # Product The ad promotes the 'Team '26 Asia Connect', an Atlassian event focused on Human-AI Collaboration at Scale. It is designed for professionals interested in exploring the intersection of human collaboration and artificial intelligence. The event is scheduled for Jun 3, Wed, 14:00-17:00 SGT and will be held online via Zoom. Attendees can register via the "Register Now" CTA button featured on the ad. This promises insights and discussions around how to effectively integrate AI into team environments to enhance productivity and innovation. # Visual style The ad uses a modern and clean visual style with a bright color palette and playful design elements to convey innovation and collaboration. The image features a collage-like arrangement of people interacting with large, transparent letters, creating a dynamic and engaging composition. The typography is bold and legible, enhancing scannability in the feed. Overall, the ad presents a tech-forward yet approachable aesthetic. # Hooks Headline: Team '26 Asia Connect # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Register Now # Point of view - [object Object] # Storyline - The ad begins with the Atlassian Partner logo to establish credibility and brand association with the event, signaling that this event is connected to a recognizable and reputable company in the tech and collaboration space. The brand is telling the user why they should listen and take this ad seriously because it is affiliated with Atlassian. - The ad then showcases the event name, 'Team '26 Asia Connect', to create intrigue and highlight the event's focus on future-oriented team collaboration in the Asian region. The brand is telling the user that this is the main event and focus of the ad. - The ad transitions to the event's theme, Human-AI Collaboration at Scale, underscoring the event's exploration of the intersection between technology and teamwork, thus implying innovative and cutting-edge discussions. The brand is informing the user about the event's key themes and value proposition. - The ad features an image of people interacting with oversized letters spelling out the word "team", visually representing the idea of teamwork and the event's core concept of connection and collaboration. The brand is visually telling the user that collaboration is at the heart of this event. - The ad provides the event's logistical details, including date, time, and online platform, which enables viewers to plan and attend. The brand is telling the user when and where the event will take place. - The ad concludes with a "Register Now" call-to-action button, guiding viewers to sign up for the event, which provides a clear next step for interested users and directly promotes conversion. The brand is giving the user an immediate way to participate and is explicitly asking them to take action.

# Ad summary This ad promotes Team '26 Asia Connect, which focuses on the collaborative relationship between humans and AI. The visual features people and an astronaut appearing to work together around a large stylized logo, with a date and time listed to invite signups. # Brand positioning The brand, Atlassian, positions itself as a partner for team collaboration, innovation, and future-forward solutions. It emphasizes a connection with Asia and a vision for the year 2026. The company aims to occupy a space in the consumer's mind as a forward-thinking, tech-savvy organization that values collaboration between humans and AI, pushing against traditional notions of isolated work environments. # Product The advertised product is Team '26 Asia Connect, a Webinar, which seems designed for professionals or organizations looking to explore the future of collaboration with AI. The product details include a date and time for the event, suggesting a specific occasion for learning and networking. The unique selling proposition (USP) is the focus on the collaborative relationship between humans and AI. The use occasion is attending a Webinar to learn about the future of teamwork. The ad addresses the potential barrier of technological uncertainty by highlighting the opportunity to understand and integrate AI in collaborative settings. # Visual style The ad employs a collage-style visual approach, combining realistic figures with 3D rendered text and graphic elements. The production quality is polished, with attention to lighting and composition. The image treatment includes background removal, layering, and subtle color grading to create a cohesive and futuristic feel. The typography is large and bold, enhancing scannability and stop power in the feed. The ad contrasts with typical norms by blending realistic and fantastical elements. # Hooks Headline: Team '26 Asia Connect # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by providing event details. The date and time create a sense of occasion, urging the audience to mark their calendars. This comes from the brand's perspective, who wants to generate awareness and sign-ups for the webinar. - Next, the ad displays the name of the webinar, Team '26 Asia Connect, which is a partnership with Atlassian. The brand highlights the focus of the event, promoting that this event is about human and AI collaboration. The brand is trying to set the stage for what the webinar will be about and how it relates to its audience. - Finally, the visual showcases various individuals seemingly working together to assemble the stylized brand name. This shows how people from all walks of life can collaborate, along with AI, to make an impact. The overall narrative culminates in a forward-thinking vision of collaboration.

# Ad summary This image ad for Atlassian's Jira Service Management highlights the software's ability to provide seamless ticketing. The ad features a hand holding a card representing a re-gen firmware update, suggesting the software's role in managing and resolving technical issues efficiently. # Brand positioning Atlassian's Jira Service Management is presented as a solution for businesses seeking to streamline their IT support and service operations. The brand is positioned as a provider of tools that facilitate efficient and seamless ticketing processes, suggesting a focus on improving workflow and customer satisfaction. The inclusion of 'Service Collection' implies a comprehensive suite of services, indicating a commitment to providing a full-service solution for IT management needs. The brand aims to occupy the space of a reliable and effective service management provider, emphasizing functionality and ease of use. # Product The advertised product is Jira Service Management by Atlassian, a software solution designed to facilitate seamless ticketing and IT service management. It is implied to be part of a broader 'Service Collection,' suggesting a suite of integrated tools. The product is for businesses and IT professionals who need to manage and resolve technical issues efficiently. The ad highlights the software's ability to handle tasks such as 'Re-gen firmware 2.4,' indicating its use in managing software updates and related tasks. The unique selling proposition (USP) is its ability to provide a seamless ticketing experience, which suggests ease of use and efficiency in resolving customer or internal IT issues. The ad addresses the purchase barrier of complex or inefficient IT management processes by presenting Jira Service Management as a streamlined solution. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The use of abstract geometric shapes and a limited color palette (blue, purple, yellow, black, and white) gives it a contemporary feel. The image is well-lit and professionally produced, with a focus on highlighting the product's functionality through visual cues like the hand holding the card. The overall aesthetic is corporate and tech-focused, aligning with the brand's identity. # Hooks Headline: The right software for seamless ticketing # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating, 'The right software for seamless ticketing,' immediately establishing the core value proposition of the product. This is told from the brand's perspective, setting the stage for how Jira Service Management addresses the need for efficient IT support solutions. - The visual of a hand holding a card labeled 'Re-gen firmware 2.4' and 'RBS-344' illustrates a specific use case of the software, showcasing its application in managing technical updates and issues. This is shown from the perspective of a user interacting with the software, demonstrating its practical application. - The inclusion of the Atlassian and Jira Service Management logos reinforces brand recognition and credibility, while the tagline 'Now included in Service Collection' suggests a comprehensive suite of services. This is communicated from the brand's perspective, highlighting the breadth of their offering.

# Ad summary This image ad is for Atlassian Learning, providing a guide to support Loom adoption in your organization. The ad features a man working on a laptop, alongside text that encourages viewers to unlock the guide. # Brand positioning Atlassian Learning, as presented in the ad, positions itself as a source of expertise and guidance for optimizing the use of collaborative tools like Loom within organizations. The brand aims to occupy the space of a supportive educational resource, providing best practices and practical knowledge to enhance organizational workflows and adoption rates. The brand aligns with a tone of professionalism and helpfulness, focusing on functional benefits and process improvement rather than emotional appeals. It promotes the value of strategic technology implementation and continuous learning, addressing the need for effective change management and optimization in modern workplaces. The brand doesn't appear to directly push against any category norms, but rather presents itself as a partner in helping organizations achieve greater efficiency and collaboration through leveraging the right tools and knowledge. # Product The product featured in the ad is a guide designed to support the adoption of Loom within organizations. It is intended for professionals and teams looking to maximize the use of Loom by demonstrating best practices. The guide provides insights and instructions on effectively implementing Loom, addressing potential barriers to adoption by offering practical solutions. The USP is the guide's focus on demonstrating best practices to enhance organizational workflows. The ad implies that the guide is worth trying or buying because it offers specific knowledge that helps optimize the use of Loom, leading to greater efficiency and collaboration. # Visual style The ad features a clean and professional visual aesthetic, utilizing a combination of a photo and graphic elements. The production quality appears to be high, with a focus on clarity and simplicity. A white background with monochrome elements creates a modern feel. Flat design elements such as geometric shapes and icons add a tech-savvy touch. The typography is clean and legible, enhancing scannability. The overall style is designed to be both informative and visually engaging, aligning with standard in-feed ad design. # Hooks Headline: Support Loom adoption in your org. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action UNLOCK THE GUIDE # Point of view - [object Object] # Storyline - The ad opens with the message "Support Loom adoption in your org." to grab the attention of viewers who are looking to integrate Loom into their organization. This is conveyed from the brand's perspective, setting the stage for viewers to understand the intention of the ad and to identify whether the ad is targeting them. - The ad then continues with the message "Learn how to demonstrate Loom best practices." to inform the viewer how to improve Loom practices within their organization. This is conveyed from the brand's perspective, which allows the viewer to understand the benefits that are offered. - The ad shows a man working on a laptop, to show a potential user of the product working in a real-life setting. This is from the brand's perspective, to encourage the user to see themselves as using the product in the future. - The ad finishes with a button that reads "UNLOCK THE GUIDE" to encourage viewers to take action and learn more about the guide. This is from the brand's perspective and it progresses the overall narrative by providing a clear next step for those interested.

# Ad summary Ad promoting Atlassian's Team'26 conference in Amsterdam on October 6-8, focusing on AI-powered teamwork. # Brand positioning Atlassian is presented as a modern, forward-thinking tech company that places a high value on teamwork and innovation. The brand aims to occupy the space of empowering teams to achieve their full potential, especially through leveraging the latest advancements in AI. It promotes a collaborative and technologically advanced work environment, aligning with a lifestyle of continuous improvement and cutting-edge solutions. The brand pushes against traditional, less efficient teamwork methods, emphasizing the importance of AI in enhancing productivity and collaboration. The brand positioning is both functional (providing tools for better teamwork) and emotional (unlocking potential and fostering innovation). # Product The product being advertised is the Atlassian Team'26 Europe conference, held in Amsterdam from October 6-8. The conference focuses on AI-powered teamwork, implying sessions and workshops designed to explore and implement AI solutions for enhancing team collaboration and productivity. The ad targets teams and organizations looking to leverage AI for improved performance. Key details include the conference dates and location, emphasizing its European setting. The USP is the focus on AI in teamwork, suggesting a cutting-edge approach to traditional team challenges. The conference addresses the purchase barrier of potential skepticism towards AI integration by showcasing its benefits and practical applications. # Visual style The ad employs a modern and corporate visual style with a clean layout and a strong emphasis on text. It features a high-quality photograph of a speaker or representative, set against a backdrop with geometric shapes and bold colors. The image treatment includes a slight desaturation of the speaker's image, and the typography is large and bold, enhancing readability. The overall effect is polished and professional, designed to capture attention and convey a sense of innovation and expertise. This style is likely intended to be native to in-feed platforms, balancing visual appeal with clear messaging for quick scannability. # Hooks Headline: Unlock your team's potential at the conference for AI- powered teamwork # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Atlassian brand and the conference name, Team'26 Europe, which establishes the event's identity and location. This is intended to immediately brand the ad and set the stage for what's being promoted from the brand's perspective. - Next, the ad highlights the conference dates (6-8 October) and location (Amsterdam) to provide essential logistical information to potential attendees. This is a straightforward provision of details, presented from the event organizer's perspective, to inform interested viewers. - The ad then states the core value proposition: 'Unlock your team's potential at the conference for AI-powered teamwork.' This emphasizes the transformative potential of attending the conference, promising enhanced team capabilities through AI, from the brand's perspective.

# Ad summary This ad promotes Atlassian Learning by showcasing Confluence, a team collaboration tool. The ad aims to attract users by emphasizing the platform's capability to unlock a team's potential through collaborative learning and productivity. The overall style of the ad is professional yet approachable, mixing real-life visuals with stylized doodles and design elements. # Brand positioning Atlassian Learning aims to position itself as a facilitator of team collaboration and productivity. The brand promotes a professional environment that fosters growth through teamwork and the effective use of tools like Confluence. Atlassian Learning leans into a functional brand positioning, emphasizing performance and simplicity by focusing on how their tools can directly improve team dynamics and collaborative workflows, moving beyond industry norms that might focus solely on individual productivity. # Product Confluence, by Atlassian, is presented as a key tool for unlocking a team's full potential. The product works as a collaborative platform, integrating team learning and workflow management. It is designed for teams seeking to enhance productivity and foster a more cohesive work environment. The ad uses clear and simple language to address the need for collaboration tools, positioning Confluence as a solution that enables teams to learn and grow together. # Visual style The ad employs a stylized approach that blends professional imagery with playful graphic elements. It utilizes black and white photography for the main subject to create a contrast with the colorful logos and hand-drawn doodles. The layout is clean and modern, featuring a mix of real-life interaction and brand-specific visual cues. # Hooks Headline: Unleash your team's full potential with Confluence # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand’s perspective, the ad begins by emphasizing the primary benefit of Confluence which is unlocking a team's potential. This creates an immediate appeal by highlighting the value the tool offers to collaborative teams. - The ad then shows two women working together on a laptop and phone, which implies that the product is used in collaborative team settings to improve team dynamics. - Finally, the ad features the Atlassian Learning logo, ending the story by promoting the resources available to learn more about Confluence and its collaborative capabilities.

# Ad summary The ad promotes Atlassian's Jira Product Discovery software, highlighting its ability to organize and prioritize high-impact ideas using an "Impact vs Effort" matrix. The visual features a screenshot of the software in use, with simplified user interface, customized experiences, roadmapping, CS-chatbot AI, and self-service insurance. # Brand positioning Atlassian is presented as a provider of tools designed to enhance team collaboration, project management, and product discovery. The brand positions itself as a solution for organizing and prioritizing ideas, with its Jira Product Discovery tool featured in the ad. The brand seeks to occupy the space of being an indispensable platform for efficient product development and management, streamlining the innovation process. # Product Jira Product Discovery is a software tool by Atlassian designed to help teams organize and prioritize high-impact ideas. The ad features a screenshot of the software's interface, showcasing an "Impact vs Effort" matrix where ideas can be plotted and visually assessed. The tool is for product teams looking to streamline their discovery process and focus on the most impactful projects. Key features highlighted include a simplified user interface, customizable experiences, roadmapping capabilities, CS-chatbot AI, and self-service insurance. The software addresses the pain point of scattered ideas and the challenge of prioritizing projects effectively, offering a structured approach to product development. # Visual style The ad employs a clean, corporate design aesthetic with a focus on clarity and functionality. The visuals are highly polished, resembling a studio-shot product demo. The ad integrates typography with a large and bold headline. The style presents a professional and trustworthy feel. # Hooks Headline: Organize and prioritize your high-impact ideas # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the headline, "Organize and prioritize your high-impact ideas," which introduces the core problem the product addresses. The brand is setting the stage by immediately clarifying the intent of the ad. - The second beat showcases a screenshot of the Jira Product Discovery software in use, emphasizing its "Impact vs Effort" matrix. This offers a clear visual representation of how the product works, experienced from the brand's perspective to show the software's functionality. - The final beat features the Atlassian Jira Product Discovery logo, reinforcing brand recognition and connecting the demonstrated features with the specific product offering. This reinforces the brand's offering from the company's perspective.

# Ad summary The ad highlights Reddit's successful use of Jira, emphasizing its effectiveness in elevating teamwork. # Brand positioning Jira by Atlassian is presented as a tool for efficient project management and workflow solutions. The brand is implied to cater to businesses seeking to enhance teamwork and productivity. Jira aims to occupy a space in the consumer's mind as a solution that values collaboration and streamlined processes. Its positioning appears functional, focusing on providing project management capabilities to optimize team efforts. # Product Jira by Atlassian is a project management and workflow solution. The product is positioned for teams looking to elevate their teamwork. The ad is telling the viewer that Jira is a tool worth trying if they want to take their teamwork to the next level. # Visual style The ad's visual aesthetic is minimalist and clean. The production quality is high, with a focus on clear typography and simple graphics. The image treatment involves flat design and solid color fills. The typography is integrated in a bold, sans-serif style, contributing to a modern and corporate feel. The style is intended to be easily scannable and provide stop power. # Hooks Headline: Reddit took teamwork to the next level with Jira # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that Reddit uses Jira to elevate teamwork, which functions as social proof. The intention is to showcase a recognizable brand that has successfully used Jira. The audience is experiencing it from the brand's perspective. - The storyline progresses by highlighting the Atlassian Jira logo. This shows the brand that is providing the solution. The audience is experiencing it from the brand's perspective.

# Ad summary This image promotes an event about AI, Cloud Data, and Security. It features a panel of speakers from various technology companies and offers a free trial of Rovo Dev. # Brand positioning The ad showcases multiple brands, each positioned within the technology and software sectors. Atlassian, AWS, CyCraft, and Fable Technology are highlighted, suggesting that they are leaders or significant players in their respective fields (collaboration software, cloud computing, cybersecurity, and potentially AI or creative technology). The inclusion of Titansoft, the ad's sponsor, implies a commitment to innovation and thought leadership in the tech industry. The collaboration between these brands suggests an alignment with values such as expertise, innovation, and practical solutions within the tech space. The brands collectively aim to occupy a space of authority and relevance in the minds of tech-savvy professionals and businesses seeking to leverage AI, cloud data, and security technologies. # Product The advertised product appears to be an event or webinar focused on AI, Cloud Data, and Security. It's positioned as a key to organizational transformation from construction to value. The event is scheduled for April 16th at 13:30 at BEONE Future Co-creation Base Conference Center. It seems to target professionals interested in knowledge management, cloud data, and cybersecurity governance. The inclusion of a free one-month trial of Rovo Dev (valued at US$20), described as an AI development assistant, suggests a practical, hands-on component. This addresses a potential purchase barrier by offering immediate value and a risk-free opportunity to experience the benefits of AI development tools. # Visual style The ad features a clean and corporate visual style, utilizing a grid layout to organize information. The production quality is highly polished, with professional headshots and a modern robotic hand graphic. Image treatment includes background removal for the speaker photos and subtle color accents (such as the light purple gradient behind the robotic hand and the small green and yellow triangle in the bottom right). Typography is integrated cleanly, with clear font choices and strategic emphasis. The overall style aims for a balance of professionalism and approachability, suitable for a business-oriented audience. It breaks from platform norms by adopting a very corporate tone and design, but the text is skimmable. # Hooks Headline: AI x Cloud Data × Security # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the theme: AI x Cloud Data x Security. This serves to immediately capture the attention of the audience that is interested in these topics, presented from the brand's perspective. - It then specifies that the event will be a critical component in shifting organizational types, from construction to value. This conveys the intention of positioning the event as not just informative, but transformative, and signals the brand's perspective. - The ad then lists the date, time and location of the event. This provides essential logistical information for potential attendees and is presented from the brand's perspective. - The ad then showcases the speakers and their affiliations with reputable companies, which builds credibility and provides a glimpse into the expertise that will be shared at the event. The perspective here is from an external source, highlighting the authority of the speakers and their respective companies. - The inclusion of logos from Atlassian, AWS, CyCraft, and Fable emphasizes the practical viewpoints that the event will offer. The perspective is from the brand, highlighting the value that each company brings to the event. - The ad then promotes knowledge management x data on the cloud x security governance. It emphasizes that these can be grasped with one hand and viewed from the brand's perspective. - The ad then describes an AI investment ROI as a framework to trigger thinking, from the brand's perspective. - Finally, a free trial of Rovo Dev for one month, valued at US$20, is offered. This incentivizes participation and highlights a tangible benefit, from the brand's perspective.

# Ad summary This image ad for Atlassian Jira Service Management aims to capture attention with a graphic showing clock faces and profile photos. The headline states the benefit of using the product, as well as brand name. The overall image has a modern aesthetic. # Brand positioning Atlassian Jira Service Management is presented as a modern and efficient solution for IT teams looking to optimize their time and resources. The brand is positioned as a tool that helps teams save valuable time, evidenced by the ad's claim that the Thumbtack IT team saves 250 hours every year by using Jira Service Management. By showcasing a specific and significant time-saving metric, Atlassian aims to occupy the space of being a highly effective and practical solution in the consumer's mind. The brand aligns with values of productivity and efficiency, presenting a functional approach to IT management that pushes against traditional, time-consuming methods. It aims to be a go-to tool for IT teams looking to streamline their operations and achieve tangible results. # Product The product featured is Atlassian Jira Service Management, which is presented as a service included in Service Collection. This implies it's a component or module within a broader suite of IT management tools. The ad highlights the product's ability to save IT teams a significant amount of time, evidenced by the claim that the Thumbtack IT team saves 250 hours every year. This time-saving aspect addresses the purchase barrier of IT teams often being stretched thin and needing to optimize their workload. # Visual style The ad has a clean, modern visual style with a focus on simplicity and clarity. The ad features flat graphic elements, geometric shapes, and circular portraits. The color palette is muted, using white, yellow, purple, and black. The production quality appears polished. # Hooks Headline: The Thumbtack IT team is on track to save 250 hours every year # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating a clear, quantifiable benefit: "The Thumbtack IT team is on track to save 250 hours every year." The brand uses this to immediately grab the viewer's attention and position the product as a time-saving solution. The brand is telling the story of how Atlassian benefits its users by saving them time. - The visual elements support the value proposition. Clock visuals and the inclusion of profile photos, alongside Atlassian Jira Service Management branding, reinforce the time-saving benefits. The brand uses visuals of time and people to show the product is related to saving time for teams.

# Ad summary This ad promotes Atlassian's Jira Service Management by highlighting how the Thumbtack IT team is on track to save 250 hours every year. # Brand positioning Atlassian's Jira Service Management is presented as a solution for IT teams looking to improve efficiency and save time. The brand positions itself as a tool that enables teams to achieve significant time savings, as highlighted by the Thumbtack IT team's projected 250 hours saved annually. This suggests a focus on practical benefits and improved productivity, appealing to organizations that value streamlined operations and measurable results. The brand aligns with a functional approach, emphasizing performance and tangible outcomes rather than emotional appeals or lifestyle associations. # Product The product being advertised is Atlassian's Jira Service Management, a service designed to help IT teams save time and improve efficiency. The ad highlights that the Thumbtack IT team is on track to save 250 hours every year by using this service. This suggests that Jira Service Management is a tool that enables organizations to streamline their IT operations and achieve measurable time savings. The ad focuses on the practical benefits of the product, emphasizing its ability to enhance productivity and reduce wasted time. The product is for IT teams looking to optimize their workflows and improve their overall performance. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The use of geometric shapes, such as the orange square and purple semi-circle, adds a playful touch to the design. The color palette is bright and cheerful, with a combination of white, orange, purple, green, and blue. The overall production quality is highly polished, with a focus on clean lines and crisp graphics. The ad's visual style is designed to be eye-catching and engaging, while also conveying a sense of professionalism and competence. # Hooks Headline: The Thumbtack IT team is on track to save 250 hours every year # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that "The Thumbtack IT team is on track to save 250 hours every year," immediately highlighting a key benefit of using the advertised product. This message is delivered from the brand's perspective, aiming to capture the audience's attention by showcasing a tangible outcome achieved by a real-world user. - The ad then visually reinforces this message with a clock graphic, partially obscured by a purple semi-circle and an orange square, and three headshots of people in green and blue circles. This visual representation serves to emphasize the time-saving aspect of the product and to add a human element by featuring team members. The brand is using these visuals to reinforce the message of efficiency and productivity. - Finally, the ad concludes with the Atlassian Jira Service Management logo, reinforcing the brand identity and providing a clear call to action for viewers to learn more about the product. This is from the brand's perspective, aiming to solidify brand recognition and encourage further engagement.

# Ad summary This promotional video advertises an upcoming webinar focused on the future of team collaboration with AI. # Brand positioning The ad promotes Atlassian as a cloud platform that helps businesses collaborate effectively, especially with the emergence of AI. It positions Atlassian as a leader in this space, highlighting its cloud platform and expertise in AI-driven team collaboration. The brand aligns with a modern, forward-thinking approach to teamwork, focusing on technological solutions to enhance productivity and cooperation. # Product The product being advertised is the Atlassian Cloud Platform, designed to enhance team collaboration through AI-driven solutions. It aims to provide a foundation for enterprise collaboration in the age of AI. The platform aims to harness context with Rovo to create a unified service collection for businesses. The webinar will cover the journey from traditional IT service management to AI governance, and will provide practical insights for CIOs. The core benefit is to enable better collaboration between humans and AI. # Visual style The ad has a clean, corporate aesthetic with a blue and white color scheme. The visuals are static, with each speaker displayed against a simple background. The editing is straightforward, with clear transitions between each speaker's introduction. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a title card displaying the event's name, 'Team '26 Asia Connect', promoting collaboration between humans and AI. This sets the stage for a tech-focused conference. - 00:01–00:03 00:01–00:03: The ad transitions to showcase each of the speakers who will be part of this event. The theme is the intersection of people and AI, and the message is that AI can enable true collaboration. - 00:03–00:05 00:03–00:05: The ad continues showcasing each of the speakers who will be part of this event. This section continues the theme from the previous moment and showcases the Atlassian Cloud Platform. - 00:05–00:07 00:05–00:07: The ad continues showcasing each of the speakers who will be part of this event. This section highlights AI Governance. - 00:07–00:09 00:07–00:09: The ad continues showcasing each of the speakers who will be part of this event. This section showcases harnessing context with Rovo. - 00:09–00:13 00:09–00:13: The ad continues showcasing each of the speakers who will be part of this event. This section promotes Service Collection.

# Ad summary The ad promotes Atlassian's Jira Product Discovery tool, emphasizing its ability to organize and prioritize high-impact ideas. It showcases a software interface displaying an "Impact vs. Effort" graph with various features and idea visualizations, positioning the tool as a solution for effective product planning and decision-making. # Brand positioning The ad features Atlassian's Jira Product Discovery, positioning it as a tool to help organize and prioritize high-impact ideas. The brand is presented as a solution for teams looking to enhance their product development process. The brand aligns with values of productivity, strategic planning, and collaborative decision-making. Atlassian leverages a functional approach, offering features for visualizing and scoring ideas based on impact and effort. By offering a structured and visual approach to product planning, Atlassian is aiming to make complex projects more manageable and data-driven for its users. # Product The featured product is Atlassian's Jira Product Discovery, a software tool designed to help teams organize and prioritize high-impact ideas. It uses an "Impact vs. Effort" graph, allowing users to visualize and score ideas based on these two metrics. Key features include customizable experiences, simplified user interface, biometrics, CS chatbot AI, and self-service insurance options. The tool aims to address the challenges of managing and prioritizing numerous product ideas by providing a structured and visual framework for decision-making. It emphasizes data-driven insights and collaborative planning, making it easier to identify and focus on the most impactful initiatives. # Visual style The ad utilizes a clean and corporate aesthetic, typical of software product promotions. The visual motif centers around a screenshot of a software interface. The image treatment involves clear, well-lit visuals without any filters, creating a professional and trustworthy impression. The typography is integrated in a straightforward, legible manner, aiding scannability in a feed. The overall style is consistent with platform norms for B2B software advertising, prioritizing clarity and functionality. # Hooks Headline: Organize and prioritize your high-impact ideas # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by telling the viewer about organizing and prioritizing your high-impact ideas. This is the brand explaining the core value proposition to draw in the viewer. - The ad then shows a user interface that is the Jira Product Discovery tool, with a graph plotting impact versus effort, as the brand shows off the tool's interface and functionality. - The ad continues by highlighting various features of the tool, such as simplified user interface and customized experiences, as the brand explains the product's key capabilities, enticing the viewer to explore the tool further. - The ad highlights the Atlassian and Jira Product Discovery logos, reinforcing the brand's identity and product association, as the brand is establishing its authority and recognition.

# Ad summary The image ad is designed to showcase Atlassian Learning's Jira training resources, emphasizing ease of integration and application in project management. It features a visual representation of a workflow or project board and aims to educate users on how to better utilize Jira for task management and collaboration. # Brand positioning Atlassian Learning is presented as an educational resource designed to optimize the use of Atlassian products, specifically Jira. The brand aims to position itself as an expert guide, providing the knowledge and tools necessary for users to maximize their productivity and efficiency within the Atlassian ecosystem. It projects a tone of helpfulness and expertise, focusing on practical applications and skill development rather than abstract concepts. The brand aligns with a functional approach, emphasizing simplicity and direct applicability to real-world project management scenarios. # Product The featured product is Atlassian Learning's educational resources for Jira, a project management tool. The ad visually represents how Jira can be used to organize and manage tasks within a workflow. The ad shows the ease of integrating and moving tasks within the Jira platform. The focus is on empowering users to get the most out of Jira's functionalities, with an emphasis on streamlining workflows and improving task management. # Visual style The ad features a clean, minimalist aesthetic with a focus on functional design. The production quality appears polished, with a digital illustration style that incorporates hand-drawn elements for a touch of informality. The image treatment uses a bright, white background to enhance scannability, while the color palette is limited to black, white, gray, green, blue, and purple for a cohesive and modern look. The typography is simple and legible, contributing to the overall clarity of the message. This style aims to be both informative and visually appealing, suitable for capturing attention in a digital feed. # Hooks Headline: Get the most out of Jira # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "Get the most out of Jira," setting the stage for maximizing the product's usefulness. The brand intends to draw attention to the potential benefits of their learning resources and encourage users to improve their Jira proficiency. - The visual elements show a hand interacting with a Jira project board, emphasizing the active and hands-on approach to task management. The brand is demonstrating the simplicity and ease of use when moving tasks around in Jira. - The ad concludes with the Atlassian Learning logo, reinforcing brand recognition and directing viewers to the source of Jira educational resources. The brand aims to establish itself as the go-to platform for learning and mastering Jira, promoting its learning resources to the audience.

# Ad summary This ad for Atlassian's Jira Service Management highlights the importance of connecting Dev and IT Ops teams for confident deployment. It uses a visual of puzzle pieces fitting together to represent this connection and emphasizes that the product is now included in the Service Collection. # Brand positioning Atlassian is presented as a provider of tools that facilitate collaboration and efficiency within software development and IT operations. The brand aims to occupy a space in the consumer's mind as a solution that brings together different teams, specifically Dev and IT Ops, to work more cohesively. The brand promotes values of connectivity, confidence, and streamlined workflows. By focusing on integration and ease of deployment, Atlassian positions itself as a practical and functional solution, likely pushing against the norms of siloed team structures and complex deployment processes. # Product The ad promotes Atlassian's Jira Service Management, a tool designed to connect Development (Dev) and IT Operations (Ops) teams. The product aims to enable confident deployment, suggesting it streamlines the process and reduces potential errors or complications. The ad highlights that Jira Service Management is now included in the Service Collection, implying a broader suite of integrated tools. The product is for teams looking to improve collaboration and efficiency in their software deployment workflows, addressing the potential barrier of disconnected teams and the resulting lack of confidence in deployment processes. The ad suggests that by using Jira Service Management, teams can achieve a more connected and confident approach to deploying software. # Visual style The ad has a clean and minimalist visual style with a focus on simple shapes and clear messaging. The production quality appears to be highly polished, with a flat design aesthetic. The visual motifs include the use of puzzle pieces to represent connection and integration. The image treatment involves background removal and the use of solid colors. The typography is large and bold, contributing to the ad's scannability in a feed. # Hooks Headline: Connect Dev and IT Ops to deploy with confidence # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating the core problem: the need to connect Dev and IT Ops teams. This is presented from the brand's perspective, highlighting the importance of team integration for successful software deployment. - The ad then offers a solution: using Atlassian's Jira Service Management to achieve confident deployment. This is also presented from the brand's perspective, positioning their product as the key to solving the problem of disconnected teams. - The ad concludes by emphasizing that Jira Service Management is now included in the Service Collection, suggesting added value and integration with other Atlassian tools. This is presented from the brand's perspective, reinforcing the product's benefits and its place within a broader ecosystem of solutions.