How AliExpress Advertises on Meta

# Ad summary This ad promotes the refurbished Galaxy S22 Ultra sold on AliExpress, highlighting its features and affordability. # Brand positioning AliExpress is presented as an accessible online marketplace that is reliable. The tone of the ad is informative and promotional, focusing on value for money. The brand is positioning itself as a solution for consumers seeking premium products at affordable prices, pushing against the norm of expensive high-end smartphones. The brand focuses on functional, providing the Galaxy S22 Ultra at a discounted price. # Product The ad features a refurbished Samsung Galaxy S22 Ultra, available for purchase on AliExpress. The phone is presented as a high-end device now accessible at a lower price point. Key features mentioned or shown include its large screen, 120 Hz refresh rate, compatibility with Mexican phone lines (implying unlocked status), and the built-in S Pen for note-taking and signing documents. The ad addresses the potential purchase barrier of high cost, positioning the refurbished S22 Ultra as an affordable alternative to new, premium smartphones. # Visual style The ad has a clean and modern aesthetic, with a mix of close-up product shots and lifestyle visuals. The editing style includes quick cuts to maintain a fast pace, syncing actions with audio cues. The production quality is polished, giving the ad a professional commercial feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Abre la app y busca tu S22 Ultra recondicionado # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the speaker posing a question, introducing the topic of old cell phones and their comparison to a newer model. - 00:01–00:02 The speaker shares their initial belief that they couldn't afford a high-end phone. - 00:02–00:05 The speaker introduces the S22 Ultra, highlighting it as a refurbished option available on AliExpress. - 00:05–00:08 The ad emphasizes the functionality of the S22 Ultra, mentioning that it works perfectly with the speaker's Mexican phone line, implying it is unlocked. - 00:08–00:12 The ad highlights features such as the large screen, 120Hz refresh rate, and the S Pen.

# Ad summary This ad promotes a set of six lip glosses by CLEAR. A woman applies the product, demonstrating its lightweight, hydrating, and line-smoothing benefits for various occasions, emphasizing the convenience of having six shades in one set, available on AliExpress. # Brand positioning CLEAR is presented as a brand offering versatile and practical beauty solutions, with a focus on lip products. The brand emphasizes convenience and variety through its set of six lip glosses, positioned as suitable for everyday use across different settings like the office, university, or dates. The brand aligns with a lifestyle that values simplicity and efficiency, offering a functional product with emotional appeal through the promise of hydrated, smooth lips and a color for every occasion. The ad promotes accessibility by leveraging AliExpress, pushing against the traditional norm of higher-end beauty brands by offering an affordable option. # Product The advertised product is a set of six lip glosses offered by CLEAR. The lip glosses are designed to be lightweight, non-sticky, and hydrating, with the added benefit of reducing the appearance of dry lines on the lips. These glosses are versatile, suitable for various occasions such as office, university, or date settings. They are available on AliExpress, presented as an accessible and convenient set for individuals seeking a range of color options in one purchase. The ad conveys that these lip glosses are worth trying or buying due to their ease of use, hydrating benefits, and suitability for different occasions. # Visual style The ad has a casual and approachable aesthetic, resembling user-generated content. The editing style consists of quick cuts. The production quality has a hybrid feel, combining the authenticity of a UGC style with polished visuals. The pacing is brisk, estimated at around 20-25 cuts per minute, with most cuts coinciding with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Abre de nuevo la app y date este regalo # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the woman asking "Un solo labial… para TODO?" - 00:01–00:02 The woman then shows the lip gloss set, answering her own question from the prior moment, and stating that the product is six colors for everyday. - 00:02–00:06 She then applies one of the glosses while looking at the camera through her phone and stating that the lipgloss leaves lips hydrated and shiny, as well as being lightweight, non-sticky, and erasing dry lines. - 00:06–00:07 The ad shows the woman wearing the lip gloss in various settings while smiling. - 00:07–00:10 The lip gloss set is then shown on a table with the woman’s keys and phone. - 00:06–00:10 She states that the lipglosses are perfect for office, uni, or a date, and that they come in one set. This builds on the prior moments' reveal of the set and reinforces that there are six shades. - 00:10–00:12 Lastly, the woman urges viewers to return to AliExpress and treat themselves.

# Ad summary A creator is on a rooftop with a group of friends. He shows a mini speaker that he says is a great alternative to playing music from your phone. He says it was purchased from AliExpress, connects within seconds and the sound quality is great. It weighs nothing, so you can hang it anywhere for your next asado, park or beach day. # Brand positioning The brand aims to provide affordable and accessible solutions for everyday needs. This is clearly implied through the creator sourcing the featured mini speaker from AliExpress, and communicating its ability to easily connect without needing an app. The ad promotes a lifestyle where consumers can get great value for their money, specifically within the portable speaker category, positioning itself against expensive, premium competitors. The brand positioning is functional, focusing on the product's performance, ease of use, and affordability. # Product The advertised product is a compact, portable wireless speaker. It's showcased as a convenient alternative to using a phone's built-in speaker, especially in social settings like parties. The speaker is purchased from AliExpress, connects instantly via Bluetooth without the need for additional apps, and delivers strong bass and audio quality comparable to larger speakers, challenging the category norm that larger size equates to better sound. Its lightweight design allows for easy portability to various locations like a barbecue, park, or beach, and can be hung anywhere using the attached loop. The product is presented as a no-fuss, high-performance audio solution. # Visual style The visual style is casual and UGC-like, giving the ad a relatable and authentic feel. The editing is simple with static shots and a few quick cuts to highlight product features and usage. The production quality is low-fi, aligning with the creator-style content, and the pacing is moderate, allowing enough time to see the product and hear its benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is on a rooftop with friends. He asks if we are still using the cell phone volume at parties, positioning the viewer in agreement of this common inconvenience. - 00:02–00:05 00:02–00:05 The creator reveals the product is from AliExpress, quickly connects, and needs no apps. This continues the solution to the inconvenience presented in the first beat. It also sets the tone that the speaker is accessible to anyone. The viewer is being spoken to from the perspective of someone who is in the know. - 00:05–00:07 00:05–00:07 He shows the speaker in his hand and the text overlay states, "take it where ever you want". This conveys the USP of the product. The portability is emphasized. - 00:07–00:11 00:07–00:11 He highlights the speaker at the rooftop party and says that it sounds great. He says that the bass is great and it weighs nothing. He shows that it can be hung anywhere for barbecues, parks, or the beach. The setting conveys that it is easy to transport. - 00:11–00:12 00:11–00:12 The creator asks the viewer if they already have AliExpress. This implies that it's easy to purchase if you already have AliExpress or easy to download the app.

# Ad summary A woman shows the difference between her eyelashes with and without the DIYDAN Classic W Lashes. She shares how easy the lashes are to apply to add volume to her lashes. She says the lashes are W shape. # Brand positioning DIYDAN is a brand that specializes in at-home lash extension kits. The brand offers a convenient solution for users who want to enhance their lashes without salon visits or professional application. The W-shape lashes are marketed as an easy way to achieve a natural yet voluminous look. # Product The DIYDAN Classic W Lashes are individual lash clusters designed for easy at-home application. The lashes are pre-made in a "W" shape to create a natural yet voluminous look. They are sold in trays of assorted sizes, allowing users to customize the length and density of their lash extensions. The application process involves using tweezers to grab a lash cluster, applying lash glue, and attaching it to the natural lash line. The lashes are shown as lasting all day. # Visual style The ad has a clean, bright aesthetic, with simple shots that focus on the product and its application. The editing is quick, with jump cuts between different stages of the lash application and product display. The overall production quality is simple. The video has a UGC feel with natural lighting. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman shows the difference between her eyelashes with and without the brand's lashes, highlighting the instant transformation. - 00:02–00:02 She states she applied them at home, suggesting an easy do-it-yourself approach. The narrative is from the woman's perspective as she shares her personal experience. - 00:02–00:04 She shows the lashes, calling out their W shape, which she says gives a natural, voluminous look. - 00:04–00:07 She demonstrates the application process, showing how to grab a lash, place it on the lash line, and achieve a complete look in seconds. The narrative remains from the woman's POV as she walks through the steps. - 00:07–00:08 She presents her finished look and states the application takes only 5 seconds per eye. - 00:08–00:11 The ad concludes with an overview of lash styles, indicating that the brand offers options for both everyday wear and more glamorous looks.

# Ad summary A man advertises a reconditioned S22 Ultra he purchased on AliExpress, listing off all of its features. # Brand positioning The brand in this ad is AliExpress. The ad does not present AliExpress as a luxury retailer, but rather a place to find affordable tech items, specifically reconditioned smartphones. The ad targets consumers looking for performance, value, and a wide range of products, suggesting that AliExpress can meet various needs without breaking the bank. This positions AliExpress as a practical option for those seeking deals on quality electronics. # Product The advertised product is a reconditioned Samsung S22 Ultra smartphone purchased from AliExpress. The phone is presented as having a camera that functions like new, capable of recording in 8K. Additional features highlighted include the S Pen for tasks, notes, and document signing, a large screen, and a long-lasting battery. The product is intended for individuals who need a high-performance phone without the high price tag, addressing the purchase barrier of cost by offering a reconditioned model. # Visual style The ad has a polished commercial feel. The editing includes quick cuts that are timed to the music and voiceover lines. The pacing is quick. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Solo abre AliExpress y activa tu siguiente upgrade 📲 # Point of view - [object Object] # Storyline - 00:00–00:01 The creator holds up an old phone next to the reconditioned S22 Ultra. - 00:01–00:02 00:01–00:02 The creator says that he stopped suffering with his old phone, and reveals that he purchased a reconditioned S22 Ultra from AliExpress. This establishes a before-and-after comparison, introducing the product as a solution to the frustration of using an outdated device, with the creator speaking from a first-person perspective as a satisfied customer. - 00:02–00:03 00:02–00:03 The ad shows the camera in action, capturing a photo of tacos. This visual demonstration highlights the phone's camera quality, with the creator showing the audience the capabilities of the phone from the customer's perspective. - 00:03–00:04 00:03–00:04 The ad shows the camera in action again, this time capturing a photo of coffee. This repeats the previous demo, emphasizing that the phone’s camera takes high-quality photos. - 00:04–00:05 00:04–00:05 The creator uses the phone’s S Pen. The ad highlights how the pen is useful for tasks and note-taking. - 00:05–00:07 00:05–00:07 The ad shows the creator playing a video game and watching a show on the phone. It highlights the phone’s large screen. - 00:07–00:11 00:07–00:11 The phone is shown from the back, then with the S Pen placed next to it. The ad says that the phone is reconditioned and prompts the viewer to open AliExpress to upgrade.

# Ad summary This ad promotes the F9 wireless earbuds, highlighting their LED battery display, IPX7 waterproof rating, and noise cancellation features. It targets users who are frustrated with running out of battery on their earbuds and want a reliable, durable option. # Brand positioning This brand is presented as a provider of reliable and technologically advanced wireless earbuds. It positions itself as a solution to common earbud frustrations, such as running out of battery and lack of water resistance. The brand promotes a functional and convenient approach to technology, emphasizing features like the LED battery display and noise cancellation. It stands out by addressing practical needs rather than focusing solely on aesthetics or luxury. # Product The F9 wireless earbuds are highlighted as a practical solution for users frustrated with running out of battery. These earbuds feature an LED display showing the battery level, IPX7 waterproof rating, and noise cancellation. They are marketed towards individuals who need reliable earbuds for various situations, such as commuting on the metro or outdoor activities. The ad emphasizes the earbuds' durability and functionality, addressing common concerns like battery life and water damage. The ad suggests that these earbuds are worth trying due to their convenience, durability, and advanced features. # Visual style The ad has a UGC feel, with a mix of static and handheld shots. The editing style includes quick cuts to maintain a fast pace. The production quality is decent, giving it a polished yet relatable appearance. The color grading is natural. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a frustrated tone expressing disbelief about earbuds running out of battery. - 00:02–00:04 The speaker transitions to a solution-oriented approach, introducing the F9 earbuds as the answer to battery problems. - 00:04–00:06 The ad highlights the LED battery display as a key feature, emphasizing the ability to always see the battery level. - 00:06–00:08 The ad addresses concerns about water damage, showcasing the IPX7 waterproof rating. - 00:09–00:11 The noise cancellation feature is emphasized in the context of a noisy environment like the metro, showcasing the immersive audio experience. - 00:11–00:12 The speaker recommends purchasing the earbuds if you already have AliExpress.

# Ad summary This ad promotes the Pedyayon Lip Gloss, a hydrating lip gloss with a lightweight texture, available in six different colors for every mood. The presenter uses a lighthearted tone to engage with the audience. # Brand positioning The brand Pedyayon is presented as offering a range of lip glosses that cater to different moods and occasions. The brand focuses on providing accessible beauty solutions that are both functional and stylish. The brand positioning is functional, emphasizing the product's hydrating qualities and lightweight texture, while also incorporating an emotional aspect by offering colors suitable for various moods. The brand appears to align with current beauty trends and social media culture, as suggested by the product being 'viral on AliExpress'. # Product Pedyayon Lip Gloss is presented as a hydrating lip gloss with a super ligera (lightweight) texture that doesn't mark lines on the lips. It comes in six tones to match any mood. The gloss is for anyone looking to hydrate their lips and add color without heavy texture. The advertised use occasions are highlighted with labels like 'Oficina' (Office), 'Cita' (Date), and 'Fiesta' (Party), indicating the gloss is suitable for various settings and moods. The product addresses the common concern of having a limited color range that doesn't suit different looks, offering six shades to ensure there is a match for every occasion. The unique selling proposition is its hydrating and lightweight formula in a versatile range of colors. # Visual style The ad has a polished UGC feel, with bright lighting and a focus on clear product presentation. The editing style includes quick cuts to maintain a fast pace, and the transitions are smooth. The production quality is high for a user-generated content style, suggesting a deliberate effort to balance authenticity with professionalism. The color scheme is predominantly pink, which aligns with the feminine aesthetic. The pacing is consistent, with approximately 10-12 cuts per minute, enhancing engagement. The close-up shots and product actions are timed to voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman holding up five tubes of Pedyayon Lip Gloss. She asks the audience if they have only one lip gloss that never combines with their mood. The woman is speaking from the customer's perspective, presenting a common problem and introducing the product as a solution. The tone is conversational and relatable. - 00:02–00:03 00:02–00:03 The woman applies the lip gloss to her lips, showing how it looks when applied. This is a demo of the product, offering a glimpse of the application and finish. The tone is informative, highlighting the immediate visual impact. - 00:03–00:06 00:03–00:06 The woman describes the lip gloss as having a super ligera (lightweight) texture, hydrating lips, and not marking lines. She switches between shots of the product with sticky notes labeled 'Oficina' (Office) and 'Cita' (Date) to show the different tones. This section is from the brand's perspective, emphasizing product features and benefits. The tone is persuasive and informative. - 00:06–00:07 00:06–00:07 The woman is shown with the lip gloss applied, smiling at the camera. This showcases the overall look and effect of the product on the presenter, reinforcing the desired outcome. The tone is positive and confident. - 00:07–00:11 00:07–00:11 The video presents all six tones of the lip gloss displayed on a plate, followed by swatches of the gloss on a hand. The text overlay emphasizes activating the glam side. The presenter states that the product went viral on AliExpress and she doesn't use any other brands. This part serves as social proof, indicating popularity and satisfaction with the product. The tone is enthusiastic and testimonial-based.

# Ad summary This ad showcases W Lashes false eyelashes, designed as pre-made fans for easy application. The presenter applies different styles—3D for office wear and 6D for a more impactful look—demonstrating the product's convenience and versatility. # Brand positioning The brand is positioned as providing an easy solution for achieving professional-looking eyelash extensions at home. It aligns with a practical, beauty-conscious lifestyle, offering convenience and versatility through pre-made lash fans. The brand seems to push against the norm of time-consuming, individual lash application, focusing on simplicity and impactful results. The positioning is primarily functional, emphasizing the ease and speed of achieving different looks. # Product The advertised product is W Lashes, a set of false eyelashes designed as pre-made fans. These are presented as an alternative to traditional eyelash extensions, simplifying the application process. The eyelashes come in a pink storage case and are available in 3D and 6D styles, with 3D being chosen for office wear and 6D for a more dramatic, impactful look. The key selling point is their ease of use—simply pick a fan with tweezers and apply. The ad addresses the time and skill barriers often associated with applying individual false eyelashes. # Visual style The ad has a polished yet UGC feel, resembling a beauty influencer’s tutorial. It uses quick cuts and close-up shots, giving it a fast-paced rhythm suitable for platforms like Reels or TikTok. The production quality is clean but not overly staged, creating a relatable and accessible vibe. The pacing is consistent, with cuts timed to highlight key moments and product features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Si ya tienes cuenta, abre AliExpress y repite. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter covers one eye with their hand and says 'Miren esto', then reveals each eye to show the difference before and after application. - 00:01–00:04 The presenter shows a pink box full of false eyelashes and says one eye is 'un ojo sin nada' and the other is 'este con mis W Lashes'. - 00:04–00:06 The presenter explains the eyelashes are 'Son abanicos ya hechos' and says 'solo tomo uno y listo'. - 00:06–00:09 The presenter shows their eyelashes with one eye applied and one without, and explains the lashes come in different styles, saying, 'Elijo 3D para la oficina y 6D cuando quiero ojo de impacto'. - 00:09–00:12 The presenter shows the eyelashes and tells the viewer to 'abre aliexpress y repite' if they have an account.

# Ad summary This ad promotes a gaming stick from AliExpress that contains 40,000 games that can be played using two controllers. The ad states that AliExpress is running a promotion with up to 90% off. # Brand positioning The advertised brand is presented as a provider of convenient and affordable gaming solutions through AliExpress. The brand offers an extensive library of classic games in a portable format, allowing users to easily access and enjoy retro gaming experiences on their TVs. This brand caters to nostalgic gamers seeking simplicity and value, moving away from complex or expensive modern gaming setups. The brand aims to deliver accessible entertainment, positioning itself as a budget-friendly alternative that emphasizes quantity and ease of use. # Product The featured product is a gaming stick that connects to a TV via USB and provides access to 40,000 games. It includes two controllers for multiplayer gaming with friends. The gaming stick has a micro SD card which contains the games. The ad suggests that the user can also install new games. It appeals to those seeking classic gaming experiences and is sold on AliExpress. # Visual style The ad has a UGC feel, with straightforward shots. The editing rhythm is moderate with consistent pacing. The cuts are timed to align with the voiceover, which helps emphasize the ad's message. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the app now to check it out. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 Close up of a person plugging the white gaming stick into the back of a TV. - 00:01–00:03 The ad shows a person holding two white controllers, with The Addams Family displayed on the television. - 00:03–00:05 The ad shows a long list of available games. This conveys that the product offers many different games to play. - 00:05–00:07 The ad shows a person using the controller while looking at a TV screen that shows three popular anime characters. - 00:07–00:13 The ad shows gameplay footage. The ad provides a use case and demonstrates what the viewer can expect when playing the game. - 00:14–00:19 The ad shows a screen recording of someone scrolling through the AliExpress app, showing a promotion with up to 90% off. The perspective shifts to the brand, indicating that the product is on sale. The shift in perspective shows the product and where it is sold.

# Ad summary This ad promotes AliExpress as the go-to place for cheap gaming devices, specifically a wireless game controller. It highlights an ongoing promotion with discounts of up to 90% off and urges users to download the app and check it out. # Brand positioning AliExpress is presented as a cost-effective platform for discovering affordable gaming gadgets. The brand seems to occupy a space in the consumer's mind as a source for inexpensive accessories that enhance everyday tech use. The brand promotes a value-driven, deal-seeking lifestyle, appealing to budget-conscious consumers looking for affordable items. It pushes against the norm of expensive retail by offering discounted prices. The brand positioning is functional, focusing on affordability and simplicity. # Product The wireless game controller is designed for mobile gaming, allowing users to attach their smartphone to either side, transforming it into a handheld gaming console. It can take screenshots in-game and customize through the backbone app. It is presented as easy to use, not needing charging, and makes playing games much easier. It is described as super cheap. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the product and the AliExpress app interface. Editing is a combination of static shots and quick cuts, especially when showcasing the AliExpress app, to keep the pace engaging. The production quality appears to be a hybrid, with UGC feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the AliExpress app now and check it out # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showing the wireless game controller attached to a smartphone, with a racing game being played on the phone. - 00:01–00:02 The presenter expresses surprise and delight at discovering a cheap, useful gadget on AliExpress, immediately engaging the viewer and positioning themselves as a relatable peer who shares insider shopping tips, fostering trust and curiosity. - 00:03–00:04 The ad reveals the product, a 'Playstation backbone controller', presenting it as compact and easy to handle. - 00:04–00:06 The presenter asserts the product’s ease of use and enhancement of the gaming experience. - 00:06–00:07 The ad visually emphasizes the ease of use by showing a user snapping their phone into the controller. - 00:07–00:08 The ad continues to highlight the product's value by reinforcing how cheap it is. - 00:08–00:09 The ad shows how to take screenshots and customize the device. - 00:10–00:15 The ad then transitions to showcase the AliExpress app interface, highlighting discounts up to 90% to incentivize users to download the app and explore.

# Ad summary This ad promotes AliExpress by showcasing a handheld game console that can be purchased on the app. The ad lists the console's features and then encourages users to download the app to enjoy up to 90% off. # Brand positioning The AliExpress brand is presented as a discount online marketplace for all things. The ad highlights that you can enjoy up to 90% off when you download the app. The ad's language is broad in its promise of savings, indicating a huge range of products with prices slashed. This brand positions itself as the ultimate destination for consumers looking for the best deals. # Product The handheld game console is a portable device loaded with twenty thousand games. The ad highlights that it requires no internet connection, and you can play music and videos. You can also download movies and take the console with you wherever you go. # Visual style The ad has a bright, clean aesthetic with a focus on showcasing the product. The editing is simple, with static shots and minimal transitions. The production quality is high, resembling a polished commercial. The pacing is consistent and moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the AliExpress app to check it out # Point of view - [object Object] # Storyline - 00:00–00:02 The game console is introduced with bright foreground and background light. - 00:00–00:07 The narrator lists off the features of the console. - 00:08–00:14 The ad shows the AliExpress marketplace app open to the Bargain of the Day section, displaying several items with steep discounts. The ad conveys a sense of urgency to download the app and benefit from the savings.

# Ad summary This ad promotes a handheld gaming device available through AliExpress, highlighting its extensive library and potential discounts of up to 90%. # Brand positioning This ad positions AliExpress as a resource for value-conscious shoppers who want access to many goods with a wide price range. The brand promotes access and savings, and implies that users can find great deals. It presents itself as a place for bargain hunters to get good prices without mentioning any brands. # Product The product is a white, handheld video game console with two joysticks, a directional pad, and four buttons. It boasts a library of 20,000 games from 30 different console platforms, including titles like "GTA 6," "Minecraft," "911 Tower Simulator," and "Fortnite." The ad emphasizes the console’s extensive collection of games. # Visual style The ad has a casual, UGC-style aesthetic, suitable for platforms like TikTok or Reels. The video is brightly lit, the cuts are timed to the beat, and the text is simple and clean. The pacing of the video is quick, with approximately 10 cuts per minute, synced to the beat. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Download the AliExpress app to check it out. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a handheld console in front of a computer screen with the words "up to 90% off." - 00:00–00:12 00:00–00:12: The speaker shows the handheld console, naming various games, implying the product is more versatile than expected and offers wide range of games. - 00:12–00:18 00:12–00:18: The ad transitions to a mobile phone screen displaying the AliExpress app. The speaker highlights discounts of up to 90% to encourage users to download the app and explore available deals.

# Ad summary The ad promotes the AliExpress shopping platform, showcasing a plus-size creator showing off an outfit and recommending the app because it allows you to acquire cute outfits at a great price. # Brand positioning AliExpress is presented as a budget-friendly online marketplace where consumers can purchase trendy fashion pieces at super low prices. The brand aligns with a value-conscious lifestyle, promoting accessibility to stylish clothing without the need to spend a lot of money. It pushes against the norm of expensive fashion, offering an alternative for those seeking affordable options. The brand positioning is primarily functional, focusing on affordability and accessibility. # Product The product featured is the AliExpress shopping platform, highlighted for its diverse selection of fashion items available at super affordable prices. The ad targets shoppers looking for cheap clothing. It highlights the platform's special promotions, such as the offer for three items at MX$19.9. The ad showcases the benefit of saving money without compromising style. # Visual style The ad has a casual and authentic aesthetic, with a UGC feel. The editing style includes quick cuts between the creator and the app interface. The production quality gives the impression of low-budget or DIY. The pacing is fast. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Así que yo digo que descargues AliExpress # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator shows off an outfit in front of a mirror, implying she created it for little money. This is intended to capture attention through her visual appeal. It’s from the creator's perspective. - 00:07–00:11 00:07–00:11 The creator speaks directly to the camera, recommending downloading the AliExpress app and taking advantage of the promotions. She directly advocates for the product. It’s from the creator's perspective. - 00:12–00:22 00:12–00:22 The creator shows a screen recording of browsing items on the AliExpress app, highlighting prices and deals. She recommends the low prices and promotions. The perspective is from that of a user browsing the app.

# Ad summary A woman films a video showing the toys she bought on AliExpress for her daughter. # Brand positioning This ad promotes AliExpress as a convenient, affordable marketplace for a variety of trending goods. The tone is casual, homey, and relatable, suggesting the brand is a go-to for everyday needs for families. The brand aims to position itself as a value-driven online retailer that appeals to budget-conscious consumers. # Product The ad features three distinct toys purchased on AliExpress: a set of interlocking plastic building blocks, a Gabby's Dollhouse stuffed animal of Pandy Paws, and a small set of Pop It fidget toys. The building blocks consist of colorful, interlocking plastic pieces designed to be stacked and connected, providing a creative outlet and enhancing fine motor skills. The Gabby's Dollhouse Pandy Paws stuffed animal is a plush toy modeled after the popular children's show. Pop It fidget toys are small, handheld silicone pads with pushable bubbles, marketed as stress-relieving tools for anxiety and boredom. The ad highlights the affordability of purchasing these items as a bundle on AliExpress. # Visual style The ad has a raw, UGC-style aesthetic with a low-budget feel and natural lighting. The editing is minimal, consisting of basic cuts and zooms. The production quality is amateurish, reflecting a home-made video, which enhances the relatability and authenticity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The woman begins filming while her toddler plays with building blocks and indicates the child has played with the toys for three months. - 00:08–00:14 The mother picks up a Pandy Paws stuffed animal and a Pop It toy while claiming her daughter enjoys all of them. - 00:14–00:17 The woman ends the video while smiling and advertising a price of $19.99 for all of the toys on AliExpress.

# Ad summary This ad compares the longevity of two markers priced at $4 and $85 respectively. The creator covers pages in a notebook with each marker until they run out of ink, revealing that the $4 marker lasts for 12 pages. # Brand positioning The brand isn't explicitly named or positioned in the ad. However, the focus on product performance and comparison suggests a brand that values transparency and practical benefits. The use of a casual, DIY aesthetic signals a brand that aligns with authenticity over perfection, aiming to resonate with consumers who appreciate straightforward value and are skeptical of inflated claims. # Product The ad showcases two markers: a black marker priced at $85 and a pack of five multi-color markers for $17.9 from AliExpress (equating to approximately $4 per marker). The primary function demonstrated is their ability to cover paper with ink. The use case is general drawing or coloring. The key distinction is the price point and the implicit claim regarding longevity and value. The ad addresses the potential purchase barrier of higher-priced art supplies by questioning if the added expense translates to superior performance. The core message is about challenging assumptions about product quality based on price. # Visual style The ad has a casual, unpolished aesthetic with simple, static shots and minimal editing. The production quality appears to be UGC, shot in a home setting with natural lighting. The pacing is slow and deliberate, mirroring the methodical nature of the experiment. The editing is basic with no transitions between cuts, keeping the focus on the product demonstration. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator, a young man, is shown holding two markers and filling in the pages of a notebook with red ink. He poses the question: which lasts longer, a four-dollar marker or an eighty-five dollar marker? - 00:02–00:04 00:02–00:04 The creator is shown filling in the pages of a notebook with black ink. He states that he is going to see which marker will cover more pages. This beat sets up the experiment. - 00:04–00:07 00:04–00:07 The creator is shown repeatedly filling notebook pages with black marker. He notes that he has filled seven pages and that the ink is beginning to fade. - 00:07–00:09 00:07–00:09 The creator acknowledges that the black marker will soon run out of ink, adding that it's satisfying to fill the pages. This moment balances the test with a relatable user behavior. - 00:09–00:12 00:09–00:12 The creator is shown rapidly flipping through the notebook pages, confirming that the ink has stopped. The overlay announces that the black marker lasted for 12 pages. This reveals the test outcome. - 00:12–00:15 00:12–00:15 The creator picks up the $4 red marker and begins filling in the pages of the notebook. This beat begins the second test. - 00:15–00:17 00:15–00:17 The creator poses with a graphic showing the pack of markers he purchased from AliExpress, pointing out that the markers were $4 each. This justifies the price point used in the test.

# Ad summary This ad uses the UGC style to show a holiday gift exchange. A woman appears in front of a holiday balloon arrangement to show who she gave the gift to and hints at the gift before revealing the gift to be wireless earbuds. The ad shows the male recipient's reaction and confusion as to how the gift was purchased on a limited budget. The woman then appears to reveal she used the AliExpress app to buy the earbuds for a discounted price. # Brand positioning This ad positions AliExpress as a marketplace where customers can take advantage of first-time user promotions in order to buy gifts on a budget. The brand is presented as a solution to the frustration of having to buy gifts for others during the holidays, and it suggests to customers that they can stretch their dollars by using AliExpress. The brand aligns with consumers who seek value shopping and pushes against the perception of high costs during gift-giving seasons. The ad suggests that the brand embraces convenience and affordability. # Product The ad features true wireless earbuds, which are small, cordless audio devices that connect to smartphones and other devices via Bluetooth. The ad shows a male recipient in surprise and appreciation of the gift. The primary detail about the product is revealed when the woman mentions she purchased three of them for only 19.90 pesos. The earbuds are shown as being a great gift for the holidays. # Visual style The ad has a polished, but not overly-produced feel. The editing style consists of quick cuts to maintain engagement. The pacing is upbeat and matches the energetic tone of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The woman introduces the holiday gift exchange and hints that one of the participants brought a gift while wearing a hat. - 00:03–00:05 00:03–00:05: A man wearing a Christmas sweater and a Santa hat reacts in annoyance. - 00:05–00:09 00:05–00:09: The woman responds that he brought a hat. - 00:09–00:15 00:09–00:15: The woman reveals the gift and presents it to the man. - 00:15–00:22 00:15–00:22: The man is surprised that he got so much during the exchange. He is confused because they agreed that the budget was limited. - 00:22–00:36 00:22–00:36: The woman reveals that she registered as a new user on AliExpress and took advantage of a promotion where you can get three items for 19.90 pesos, especially during the Christmas season. - 00:36–00:41 00:36–00:41: The ad features an animated shopping feed that encourages the viewer to click to buy.

# Ad summary The ad uses a comparison between two 'zodiac personalities' to promote Aliexpress as a place to find affordable goods. # Brand positioning The brand AliExpress is presented as a go-to online marketplace where users can find a wide array of products. The brand's positioning is heavily centered around affordability, with the ad showcasing various items that are priced at MX$19.9 (Mexican Pesos) for 3 items and highlighting the platform’s offer for new buyers. AliExpress aligns with a value-driven, budget-conscious lifestyle, targeting consumers who seek economic solutions for their shopping needs. The brand challenges the norm that appealing products must be expensive, indicating that you can find items to make you happy at discounted prices. # Product The ad spotlights the AliExpress online marketplace as an accessible platform that offers a variety of inexpensive items. The ad particularly emphasizes the '3 for MX$19.9' deal, showcasing that for new buyers, multiple items can be purchased for a total of MX$19.9, indicating a strong value proposition. The products shown are diverse, ranging from fashion accessories and clothing to electronics and household items. The platform is presented as an option for people looking for budget-friendly options for items that make them happy. # Visual style The ad features a vibrant and colorful aesthetic with a noticeable UGC-style feel. The fast-paced editing with quick cuts is designed to mimic native social media formats, maintaining a rhythm that keeps up with the spoken content. The production quality balances between polished and raw, adding to its authenticity. The visuals are timed to the spoken words. The setting is brightly lit and busy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Obtener ahora (Get it now) # Point of view - [object Object] # Storyline - 00:00–00:08 A split-screen shows a content creator comparing "Virgo" and "Pisces" shopping habits. - 00:08–00:12 00:08–00:12: The Virgo states that Pisces' skull-shaped item must have cost them a lot. - 00:12–00:17 00:12–00:17: Pisces says that it didn't cost a lot because they got it on AliExpress for 3 for MX$19.9. This is communicated from the Pisces' point of view. - 00:17–00:21 00:17–00:21: Pisces states that there are a lot of options and that everything is economical. She asks, "In serio es tan barato?" (Is it really that cheap?)

# Ad summary This ad promotes AliExpress, a website where you can purchase a wide array of goods. The ad highlights the various deals and promotions available on the site. # Brand positioning The ad showcases AliExpress as a platform that values both saving time and money. It is implied that AliExpress offers a vast selection of products at discounted rates. The brand aims to position itself as a go-to online marketplace where consumers can find great deals, particularly for first-time buyers in Mexico, without sacrificing variety or quality. # Product The ad promotes AliExpress, an online retail service offering a wide variety of products. The ad highlights deals available, such as up to 70% off and a promotion where first-time buyers in Mexico can get three items for 19 pesos. The ad emphasizes the value and savings that AliExpress provides to its customers. The products on the site are shown on a laptop screen during the ad. # Visual style The ad has a casual, friendly aesthetic with a presenter who is likely a content creator or influencer. The editing is minimal and straightforward, with a simple zoom and a clear focus on the presenter and the laptop screen. The production quality is simple and informal, lending a sense of authenticity. The pacing is quick. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins by directly addressing the viewer. - 00:01–00:06 He then states that AliExpress has deals for up to 70% off. - 00:06–00:11 The creator then states that for people in Mexico, they can get three articles for 19 pesos on their first order.

# Ad summary A female creator with detailed makeup advertises Aliexpress. She says Aliexpress has good prices and you can get three products for 19 pesos. She encourages the viewer to download the app to take advantage of these prices. # Brand positioning This ad presents Aliexpress as a budget-friendly online shopping destination for those seeking affordable beauty and fashion items. The brand emphasizes value and savings, positioning itself as a go-to source for inexpensive makeup and accessories. By showcasing a makeup tutorial featuring products presumably sourced from Aliexpress, the ad aligns with a youthful, deal-seeking demographic interested in cost-effective ways to express themselves through beauty. # Product The ad features the Aliexpress shopping app, highlighting its accessibility and affordability as key features. It showcases the wide variety of makeup products and accessories available on the platform. The ad shows the app's user interface on a mobile screen, featuring various products available for purchase. The app promotes itself as a source for beauty items, with the ad specifically calling out the ability to get promotions where you can get three products with 19 pesos. The ad addresses the potential purchase barrier of cost by emphasizing the app's low prices and special offers. # Visual style The ad has a very colorful aesthetic. The color palette features a lot of pink and green. The creator has a full face of makeup and she is wearing a bright yellow t-shirt. The editing style includes a mix of static shots and quick cuts between the creator speaking to the screen and the screen recording. The ad feels like UGC due to the selfie-style framing and casual tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Así que si todavía no tienes la app descarga esas promociones que te acabo de mencionar y aprovéchalas. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins the video by stating she will tell the viewer where they can find beautiful and inexpensive things. - 00:06–00:09 She states she's been buying excessively from Aliexpress. - 00:10–00:14 The creator mentions Aliexpress is inexpensive. - 00:14–00:19 She states that there are promotions on the app where you can get three products for only 19 pesos. - 00:19–00:24 The creator says if the viewer does not have the app already, they should download it so they can take advantage of these promotions.

# Ad summary This ad promotes online shopping, encouraging new users to take advantage of discounts, free shipping, and easy returns. Two people are featured in the ad: The first is in front of balloons and wearing a Christmas-themed outfit, while the second person is in front of a similar holiday-themed setting. They both encourage viewers to shop for gifts. # Brand positioning The brand is presented as an online retailer offering a wide variety of products at discounted prices. The ad specifically highlights new user discounts, free shipping, and free returns, which positions the brand as user-friendly and risk-free. The brand's tone is enthusiastic and accessible, aiming to appeal to budget-conscious shoppers looking for deals and convenience. It ignores category norms by focusing on the fun and ease of shopping through the app instead of specific product details or lifestyle aspirations. # Product The product being advertised is an online shopping platform. It offers discounts for new users, free shipping, and free returns. The platform is presented as a convenient way to purchase gifts, implied by the festive holiday decor surrounding the presenters. The ad highlights the quick and easy delivery of packages. # Visual style The ad's visual style is bright and energetic, with quick cuts and a casual feel. The production quality is between UGC and a polished commercial, balancing authenticity with marketing polish. The editing rhythm is fast-paced, with the cuts timed to coincide with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins with a rapid montage of screenshots from a shopping app. - 00:05–00:09 A man in a Christmas sweater and Santa hat appears in front of a balloon display, looking at his phone and talking to the camera. He seems surprised and excited about something he found on the app, setting a tone of discovery and enthusiasm. - 00:09–00:17 Cutting to a woman dressed in a playful costume, also in front of a holiday balloon display. She speaks directly to the camera, reinforcing the previous speaker's message, and amplifying the brand's voice.