How Boy Smells Advertises on Meta

# Ad summary This image ad for Boy Smells promotes its candles which are available at Sephora. The ad features a variety of lit and unlit candles, along with pieces of fruit. # Brand positioning Boy Smells markets genderless candles and intimate apparel. The candles have nontraditional scent combinations and packaging that appeals to a trendy, modern, and design-conscious consumer. With unique scent profiles and ingredients, the brand strives to be evocative and challenge the status quo. The candles' nontraditional packaging and monochromatic color palette, paired with minimalist labels, implies that the brand is focused on design and aesthetic. # Product Boy Smells offers candles with unique scent combinations and ingredients. The candles are available in various scents, including: Spa Water, which combines fig, coconut water, and sea salt; Sauna Wood, which combines raspberry, hinoki, and cedar; and Yuzu Zest, which features grapefruit, mandarin, and cypress. The candles are housed in glass jars with monochromatic labels. The brand name and scent are printed on the label. Each candle is made from a blend of coconut wax and beeswax. # Visual style The ad has a studio shot of the products with a light and airy feel. The composition is well-balanced, with each product clearly visible. The image employs a minimalist aesthetic, which is consistent with the brand's overall image. # Hooks Headline: Boy Smells # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces a variety of Boy Smells candles in different colors and scents. This showcases the different offerings and variety. It is told from the brand's perspective. - The ad lists Sephora as a retailer. This informs the customer of where they can buy the product. It is told from the brand's perspective.

# Ad summary A woman sits on a stool with a backdrop, holding two Boy Smells fragrance products to her ears like she is on the phone. The ad indicates that Boy Smells is available at Anthropologie. # Brand positioning Boy Smells is presented as a modern and fashionable fragrance brand that appeals to consumers who appreciate high-end products. The brand's presence in Anthropologie suggests a positioning within a curated and trend-conscious retail environment, emphasizing quality and aesthetic appeal. The brand aligns with a lifestyle that values both tradition and innovation, as well as self-expression and individuality, as seen through the model's unique style and confidence. The brand differentiates itself by curating scents that allow customers to express themselves through scent. # Product The featured product is a collection of fragrances from Boy Smells. The fragrances are presented in sleek, minimalist packaging with a focus on both the scent and aesthetic appeal. Each fragrance is crafted to evoke a unique mood or feeling, providing consumers with a sensory experience. The fragrances are available at Anthropologie, making them accessible to a wide audience who appreciate quality and curated products. The products are designed for individuals seeking unique scents that complement their personal style and preferences. The packaging is small and sleek, perfect for on-the-go. # Visual style The ad has a minimalist aesthetic with a focus on the model and the Boy Smells products. The lighting is soft and natural, creating a sense of authenticity. The color palette is neutral with pops of pink from the fragrance bottles. The overall feel is polished and sophisticated, appealing to a trend-conscious audience. The editing style features static shots that highlight the model and product, with no transitions or cuts. Pacing is slow with 1 cut per minute. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 A Black model is sitting on a stool facing the camera, holding two pink Boy Smells fragrances to her ears as if they were phones. The brand name appears in the upper left hand corner with text indicating it is available at Anthropologie. The message intends to convey that there is something new to learn about Boy Smells.

# Ad summary Image ad for Boy Smells Coco Hinoki fragrance, featuring close-up shots of a male model and the product, emphasizing its availability at Sephora. # Brand positioning Boy Smells is presented as a modern fragrance brand that defies traditional gender norms. The focus on the 'Coco Hinoki' scent suggests a blend of familiar and unique elements, appealing to consumers who seek sophisticated but unconventional scents. The brand's minimalist aesthetic and placement in Sephora indicate a mid-to-high market position, targeting customers interested in quality and modern luxury. The choice of a male model further emphasizes the brand's non-traditional approach. # Product The advertised product is Boy Smells 'Coco Hinoki,' a fragrance presented in a two-toned bottle: a seafoam green cap and top section with a translucent amber base, allowing the liquid contents to be visible. The fragrance is available at Sephora. The ad emphasizes the brand and scent name, inviting customers to discover and purchase the product. The overall presentation suggests a modern and gender-neutral appeal, breaking away from traditional fragrance advertising norms. # Visual style The ad features a clean, minimalist aesthetic with a focus on product display and a model to convey a sense of modern luxury. The use of soft, diffused lighting and a muted color palette contributes to a sophisticated and gender-neutral feel. The split-screen layout with clear typography enhances scannability in a fast-paced feed. # Hooks Headline: Boy Smells COCO HINOKI # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with an upper torso shot of a bare-chested male model holding the 'Coco Hinoki' fragrance, which immediately introduces the product and brand in a sensual context, as perceived from the brand's perspective. This creates a strong visual impact and draws the viewer's attention to the featured item. - Next, the brand presents the name of the brand and scent 'Boy Smells COCO HINOKI' in large, bold text laid over the model's chest. This emphasizes the product name, making it memorable, and reinforces brand awareness from a direct brand point of view. - The ad transitions to a close-up of the male model from the chest up holding the 'Coco Hinoki' fragrance by his shoulder, again displaying the product. This reinforces the visual connection between the model and the fragrance, emphasizing the target demographic of the product from the brand's perspective. - Finally, the brand informs the audience that the product is 'available at SEPHORA' which provides a clear and accessible purchasing option from the brand's perspective.

# Ad summary This ad provides a behind-the-scenes look at the Coco Hinoki campaign photoshoot for Boy Smells. It features various models being styled and photographed while using and showing off the product. The ad highlights the brand's unique and inclusive aesthetic. # Brand positioning Boy Smells is presented as a brand that challenges traditional gender norms in the fragrance industry. The brand embraces inclusivity and celebrates diverse expressions of identity. The ad showcases a variety of models with different gender presentations, hairstyles, and body types, suggesting that Boy Smells is for anyone who appreciates unique and unconventional scents. The brand appears to position itself as an alternative to mainstream fragrance brands, appealing to consumers who value individuality and self-expression. The brand seeks to occupy a space in the consumer's mind as a bold and inclusive brand that pushes against traditional beauty standards, aligning itself with values of diversity, self-expression, and individuality. # Product The product being advertised is Coco Hinoki by Boy Smells, a fragrance presented in a distinctively designed bottle. The bottle is two-toned, featuring a light green top and a transparent bottom, showcasing the liquid inside. The fragrance is marketed towards individuals who appreciate unconventional and inclusive beauty and fragrance brands. It is implied to be a unisex fragrance, suitable for anyone regardless of gender identity. The ad highlights the product's unique aesthetic, showcasing it as more than just a fragrance but as an accessory. The product is shown being used in various contexts, from photoshoots to personal moments, suggesting its versatility and appeal for any occasion. The ad's visuals and music further enhance the product's appeal, presenting it as a must-have item for those who want to express their individuality and stand out from the crowd. # Visual style The ad has a high-energy, fast-paced editing style with quick cuts and dynamic transitions, fitting the aesthetic of modern social media content. The production quality is polished, giving it a professional commercial feel. The visual motifs include vibrant colors, diverse models, and creative use of the product, such as spraying it on bodies to create art. The pacing is consistent, with the cuts timed to the beat of the music, creating a rhythmic audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a hand holding the perfume bottle. - 00:01–00:02 Cut to a model getting their hair styled. This continues the behind-the-scenes theme, showing the preparation for the Coco Hinoki campaign. - 00:02–00:03 A makeup artist applies makeup to a model, still emphasizing the beauty preparation and behind-the-scenes look. - 00:03–00:04 A model has a wig cap placed on their head, again showcasing the hair styling portion of the shoot. - 00:04–00:05 The finished look with a green wig is shown as the model looks into the camera. The change of looks continues to show the creativity and flexibility that the brand encapsulates. - 00:05–00:06 Editing of the photographs on a computer screen. This shows the photo shoot coming to life with the brand’s logo and name visible. - 00:06–00:07 Model posing with both colors of Coco Hinoki product. - 00:07–00:08 A grid of photo shoot still images is shown. - 00:08–00:09 Male model posing with the Coco Hinoki product during the shoot. - 00:09–00:10 Model with green hair holds the Coco Hinoki product up to the camera. - 00:10–00:11 Model with blonde hair getting their hair and makeup adjusted. - 00:11–00:12 Male model posing with the Coco Hinoki product on his shoulder. - 00:12–00:13 Someone sprays Coco Hinoki onto a lace textile. - 00:13–00:15 Someone sprays Coco Hinoki all over a male model's back, covering it in a marbled texture. - 00:15–00:16 A model sprays the fragrance towards their face. - 00:16–00:17 The Coco Hinoki spray is sprayed all over a shirtless male model. - 00:17–00:18 Two models pose with arms around each other. - 00:18–00:21 Model holds up Coco Hinoki to the camera, zooming in on the product.

# Ad summary This ad promotes a line of fragrances called "Boy Smells," highlighting their "Spa Smells" collection. The ad combines spa-like imagery with a modern aesthetic to position the product as a relaxing and gender-neutral sensory experience. # Brand positioning Boy Smells is presented as a modern fragrance brand that breaks away from traditional gender norms. The brand aims to occupy a space in the consumer's mind that is both gender-neutral and luxurious, with a focus on unique and relaxing scent experiences. It aligns with a lifestyle that values self-care, relaxation, and non-traditional beauty standards. The brand pushes against typical perfume industry stereotypes by offering unisex fragrances and challenging conventional marketing imagery. # Product The product is a line of fragrances called "Boy Smells Spa Smells," designed to evoke the feeling of a spa experience. The bottles are rectangular with a two-tone color scheme. The ad shows four distinct fragrances in stacked formation with various fruits and vegetables. The fragrances come in distinct color pairings: pink and orange, green and beige, and lavender and beige. The products are aimed at individuals who are looking for a unique and luxurious sensory experience that promotes relaxation and self-care. The ad emphasizes the fragrances' ability to transport the user to a spa-like environment, suggesting that they can provide a moment of tranquility and escape in their daily lives. # Visual style The ad has a polished and clean aesthetic with a focus on product presentation. The lighting is bright and even, creating a spa-like ambiance. The editing style is simple, with quick cuts between shots. The pacing is consistent. The repetition of different shots of the same thing is done to a beat. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A person is laying horizontally in a bathtub holding a Boy Smells fragrance. The brand and product name is displayed. - 00:01–00:02 00:01–00:02 A tower of Boy Smells products, fruits, and vegetables is shown with the brand and product name. - 00:02–00:03 00:02–00:03 The person from the beginning is shown once again laying horizontally in a bathtub holding a Boy Smells fragrance. The brand and product name is displayed. - 00:03–00:04 00:03–00:04 The tower from earlier is shown once again with the brand and product name. - 00:04–00:05 00:04–00:05 The person from the beginning is shown once again laying horizontally in a bathtub holding a Boy Smells fragrance. The brand and product name is displayed. - 00:05–00:06 00:05–00:06 The tower from earlier is shown once again with the brand and product name. - 00:06–00:07 00:06–00:07 The person from the beginning is shown once again laying horizontally in a bathtub holding a Boy Smells fragrance. The brand and product name is displayed. - 00:07–00:08 00:07–00:08 The tower from earlier is shown once again with the brand and product name.

# Ad summary This ad promotes Boy Smells' Vanilla Era fragrance using behind-the-scenes footage of a photoshoot, showcasing the model, product, and campaign imagery. It positions the fragrance as sweet, bold, and mysterious, aligning with the brand's overall aesthetic. # Brand positioning Boy Smells is presented as a modern, gender-neutral fragrance brand that embraces individuality and boldness. It positions itself as a brand that defies traditional fragrance norms by blending masculine and feminine scents and aesthetics. The brand aligns with a lifestyle that is confident, expressive, and unafraid to challenge conventions, appealing to consumers who value uniqueness and self-expression. The positioning is both functional and emotional, highlighting the unique scent combinations while also tapping into feelings of empowerment and mystery. # Product The featured product is Boy Smells' Vanilla Era fragrance, presented as a scent that embodies sweetness, boldness, and mystery. The fragrance is packaged in a unique bottle with a brown top and a light orange base. The ad showcases the product in various contexts, including behind-the-scenes photoshoot images, close-ups of the bottle, and lifestyle shots. The ad conveys that this fragrance is for anyone who wants to express themselves confidently and uniquely. # Visual style The ad features a blend of behind-the-scenes footage and polished product shots, creating a hybrid aesthetic. The editing style incorporates quick cuts, syncing to the music's beat to maintain a consistent rhythm. The production quality is fairly polished, aiming to convey a sense of brand sophistication. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with behind-the-scenes footage of a model posing during a photoshoot. - 00:04–00:09 The ad shows different visual elements, including a close-up of the fragrance bottle, the model holding the bottle, and the model's images being edited on a laptop. - 00:09–00:18 The ad transitions to more photoshoot footage and close-ups of the Vanilla Era fragrance.

# Ad summary This ad showcases the behind-the-scenes of Boy Smells COCO HINOKI campaign shoot, featuring a montage of models getting hair and makeup done, posing for photos, and the final edited photos. The ad presents an inclusive vision of beauty and is set to upbeat music. # Brand positioning Boy Smells is presented as a brand that challenges traditional gender norms in the fragrance industry. The brand champions inclusivity and self-expression, evident in the diverse range of models and unconventional campaign visuals. Boy Smells is positioned as a modern, edgy brand that promotes confidence and individuality. The brand stands out by pushing against traditional beauty standards and celebrating uniqueness, creating a space for consumers who value authenticity and are looking for products that reflect their own values. They are emotionally positioned to promote the feeling of empowerment through challenging gendered expectations of beauty standards. # Product The product being advertised is COCO HINOKI by Boy Smells, a fragrance that blends the sweet creaminess of coconut with the woodsy warmth of Hinoki. The product packaging is square-shaped with a light green cap. The ad features models in various stages of getting ready for a photoshoot and then posing with the product, to highlight its modern, non-traditional, and gender-inclusive aesthetic. The ad does not explicitly state the scent notes, but shows the product being used and enjoyed by a diverse range of people, suggesting that it is a versatile and appealing fragrance for anyone to wear, regardless of gender identity or personal style. # Visual style The ad has a raw, behind-the-scenes aesthetic, utilizing quick cuts and transitions to create a sense of energy and excitement. The production quality is a hybrid between UGC and a polished commercial, leaning towards a more authentic, unfiltered feel. The visual motifs include close-ups of models, product shots, and dynamic scenes from the photoshoot. The pacing is fast, with many cuts per minute. The audio-visual sync is tight, with cuts timed to the beats of the music, enhancing the overall rhythm and impact of the ad. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showing a hand holding a phone that is recording a monitor playing the behind the scenes footage from the COCO HINOKI campaign shoot. - 00:01–00:03 00:01–00:03: The shot transitions to the actual behind the scenes footage showing various models getting hair and makeup done. - 00:03–00:05 00:03–00:05: The ad continues with more behind the scenes footage, showing the models wearing wigs and getting their makeup done. - 00:05–00:06 00:05–00:06: The shot shifts to an image being edited on a computer, followed by a model posing with the product for a photoshoot. - 00:06–00:08 00:06–00:08: The ad continues with behind the scenes footage from the photoshoot, showing various models in different outfits and poses. - 00:08–00:09 00:08–00:09: The shot focuses on a close up of a person holding the product, showcasing the fragrance bottle. - 00:09–00:10 00:09–00:10: More footage of models is shown with their hair and makeup being adjusted by the hair stylists and makeup artists, followed by the model posing. - 00:10–00:12 00:10–00:12: The ad alternates between models posing with the product and footage of the photoshoot. - 00:12–00:14 00:12–00:14: The ad shows the product being sprayed on the body, followed by footage of male and female models showing their bodies and skin that is painted with green patterns. - 00:14–00:16 00:14–00:16: The ad shows a person spraying the fragrance in front of them, alternating with more footage of models. - 00:16–00:18 00:16–00:18: The ad shows a male model posing with green paint on his body and holding the product, followed by footage of the models posing next to each other. - 00:18–00:21 00:18–00:21: The ad concludes with a model holding the product up close to the camera, followed by the text overlay of the brand and fragrance name.

# Ad summary This ad features a creator reviewing the Vanilla Mace perfume from the brand Boy Smells. The creator is shown in front of a dark backdrop while wearing a large fuzzy hat, with the Vanilla Mace fragrance visible in her hand. She shares her love for the fragrance and the brand. # Brand positioning Boy Smells is presented as a fragrance brand known for its unique, non-traditional approach to scent. The brand pushes against typical gender norms in the fragrance industry and embraces a bold, individualistic style. It aligns with a lifestyle that values self-expression and creativity. The brand aims to occupy a space in the consumer's mind as a modern, edgy, and high-quality fragrance brand. # Product The featured product is the Vanilla Mace eau de parfum by Boy Smells. It's a fragrance designed to provide a unique and unconventional scent experience. The fragrance is for individuals who are looking to go beyond traditional or conventional fragrance profiles. The ad conveys that Vanilla Mace is a product worth trying because of its unique blend of vanilla and spice. # Visual style The ad has a raw, unpolished aesthetic, resembling UGC content. The editing style is simple, with static shots and minimal transitions. The overall production quality suggests a hybrid between UGC and commercial, supporting a casual and authentic tone. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 The ad opens with the creator in front of a dark backdrop holding the Vanilla Mace fragrance. - 00:16–00:22 The creator holds the perfume in her hand and gets close to the camera to showcase the product.

# Ad summary This ad for Boy Smells features two models with bright hair, showing off the brand's Hinoki Fantome and Coco Cream scents. The ad emphasizes a theme of 'Lucious Duality', displaying a split-screen between the models using the products and ending with a close-up that shows both people smiling into the camera. # Brand positioning Boy Smells is presented as a luxury fragrance brand that defies traditional gender norms, offering scents that appeal to a wide audience. The brand aims to occupy a space in the consumer's mind that is playful, modern, and inclusive, aligning with values of self-expression and individuality. The brand pushes against the conventional, gendered approach to fragrance marketing, instead promoting a more fluid and personal experience. The tone of the brand is fun and a little bit edgy, appealing to people who embrace their multifaceted personalities. The ad showcases different fragrances with distinct scent profiles, all maintaining the brand's overall identity of accessible luxury. # Product The ad features two Boy Smells fragrances: Hinoki Fantôme and Coco Cream. Hinoki Fantôme is implied to be an earthier scent, as it is presented in tandem with a green color scheme and plants. Coco Cream is presented alongside white and beige tones and coconuts. Both fragrances come in distinctive square bottles with simple labeling and color schemes that tie into their broader themes. The ad's visuals imply that these fragrances are for anyone who wants to express themselves through scent. The ad emphasizes the ‘Lucious Duality’ of the scents, suggesting that they offer complex and contrasting scent profiles that cater to diverse tastes and moods. The ad does not explicitly state any purchase barriers. # Visual style The ad has a polished, modern aesthetic with a touch of edginess. It mixes studio-lit shots with close-ups to highlight the products and models. The editing style includes quick cuts and smooth transitions to maintain a dynamic pace. The production quality appears high-end, aligning with the brand's positioning as accessible luxury. The pacing is consistent throughout the ad, creating a sense of rhythm and visual interest. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with alternating close-ups of the two models, one with green hair and the other with blonde hair, each holding a different Boy Smells fragrance (Hinoki Fantôme and Coco Cream, respectively). - 00:07–00:18 A text overlay appears, reading “LUCIOUS DUALITY,” as the models are shown together in split screen shots, both in matching outfits and casual poses, as well as alternating holding the two fragrances.

# Ad summary This ad highlights the Boy Smells Vanilla Era fragrance through a behind-the-scenes look at a photoshoot, incorporating aesthetic visuals and close-ups of the product. # Brand positioning Boy Smells is presented as a modern fragrance brand that defies traditional gender norms, offering unique and sophisticated scents. The brand emphasizes an aesthetic that combines luxury with a playful, artistic sensibility, as seen through the stylistic choices in the photoshoot setting, props, and overall visual presentation. The brand aims to occupy a space in the consumer's mind as innovative and expressive, aligning with values of individuality and creativity. Boy Smells pushes against conventional fragrance marketing by focusing on gender-neutral appeal and artistic expression, rather than functional benefits. # Product The featured product is Boy Smells Vanilla Era fragrance, a scent presented in a unique, rounded bottle with a two-tone color scheme, featuring a beige top and a pinkish base. The bottle prominently displays the brand name "Boy Smells" in embossed lettering, along with the fragrance name "VANILLA ERA" and "VANILLA MACE" printed in a simple font. The fragrance is showcased through close-up shots, highlighting the design of the bottle and its aesthetic appeal. The ad emphasizes the product's visual allure and stylistic integration within a broader aesthetic, suggesting it is more than just a fragrance but also a lifestyle accessory. The ad addresses potential purchase barriers by positioning the fragrance as an artful and visually pleasing product, indicating that it is worth trying for its uniqueness and aesthetic value. # Visual style The ad has a polished, aesthetic visual style, combining elements of high-end commercial production with a behind-the-scenes, almost UGC-like feel. The editing rhythm is moderate, with a mix of static shots and smooth transitions. The production quality is high, aiming for a stylized and curated aesthetic. The pacing is consistent throughout the ad, with cuts timed loosely to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a static shot of a woman lying on a brown carpet in a photo studio next to a modern chair and a table with a laptop and a coffee mug. - 00:01–00:01 00:01–00:01: The camera pans across a bottle of Boy Smells Vanilla Era perfume on a tray next to a silver cup, sugar packets, and a spoon with a white substance. - 00:01–00:03 00:01–00:03: A woman is seen holding the bottle of perfume on her head in a photo displayed on a laptop screen. This shot is taken from a medium distance, showing the laptop in the foreground with the photo on the screen slightly out of focus. - 00:03–00:04 00:03–00:04: The camera cuts back to the woman in the studio, sitting next to the table, typing on her laptop. This implies she is reviewing or managing the photoshoot remotely. - 00:04–00:06 00:04–00:06: The laptop screen shows an image carousel of photos from the photoshoot, featuring the woman in different poses and with the perfume bottle. This provides a glimpse into the creative process and the variety of shots being captured. - 00:06–00:07 00:06–00:07: A close-up of the Boy Smells Vanilla Era perfume is shown on a beige tray, accompanied by sugar packets, a silver cup, and a spoon with a white substance. - 00:07–00:08 00:07–00:08: A hand is shown clasping a gold necklace with a nameplate around a person's neck. This adds a personal touch, suggesting the perfume is part of a lifestyle. - 00:08–00:08 00:08–00:08: The camera pans across a wall covered in photographic prints of the Boy Smells Vanilla Era perfume and the woman in the photoshoot. This reinforces the brand's visual identity and aesthetic consistency. - 00:09–00:09 00:09–00:09: A rack of clothes in neutral colors is shown, indicating the fashion style associated with the brand. This suggests a curated aesthetic. - 00:10–00:11 00:10–00:11: A photographer is seen taking a photo of the woman holding the perfume bottle on her head. This gives a behind-the-scenes view of the creative process. - 00:11–00:12 00:11–00:12: The woman is shown directly addressing the camera, holding the perfume bottle and talking, although the audio is music and not her voice. This creates a personal connection with the viewer. - 00:12–00:14 00:12–00:14: A close-up shot of the Boy Smells Vanilla Era perfume bottle is shown, focusing on the embossed brand name and the details of the bottle's design. - 00:16–00:17 00:16–00:17: Someone is shown spray-painting the words "Boy Smells" inside a heart on a brown canvas, further emphasizing the brand's artistic approach and unconventional style.

# Ad summary This ad for Vanilla Era's "Boy Smells" perfume features a female creator showcasing the product in different ways, from wearing it on her head to juxtaposing it with images of art and fashion. # Brand positioning Vanilla Era is a brand that stands out by collaborating with creators, such as Vanilla Mace, to produce lifestyle content. The brand, as featured in the ad, associates itself with self-expression, particularly through bold layering and unapologetic individuality. It positions itself outside the norm of traditional fragrance brands, emphasizing uniqueness and creativity. # Product The product advertised is “Boy Smells” perfume from Vanilla Era. It is presented as a fragrance designed for individuals who are bold, layered, and unapologetic. The perfume's physical presentation includes a bottle with raised lettering and a caramel-colored liquid, giving it a distinctive and tactile feel. The ad doesn’t explicitly mention the scent profile or ingredients. It focuses on who the product is for, suggesting it’s for people who embrace individuality and aren’t afraid to express themselves through their personal style. # Visual style The ad has a hybrid aesthetic that blends polished commercial elements with a UGC feel. The editing style includes quick cuts and transitions, creating a fast-paced rhythm that matches the upbeat music. Production quality is high, with clear shots and professional lighting in studio settings, but it also incorporates casual and spontaneous moments, giving it an authentic touch. The pacing is quick, averaging around 8-10 cuts per minute. The cuts are timed with music beats, enhancing the overall synchronization and visual appeal. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of Vanilla Mace lying on a rug in what appears to be a studio setting. - 00:01–00:02 The shot transitions to a close-up of the "Boy Smells" perfume bottle, highlighting its embossed lettering. - 00:02–00:03 Vanilla Mace balances the perfume bottle on her head. - 00:03–00:04 The shot transitions to a scene of her casually posing in a studio with the product nearby. - 00:04–00:05 The frame focuses on her arm, displaying the product bottle and her tattoos, further emphasizing personal style and expression. - 00:05–00:06 The shot moves to show Vanilla Mace holding a bottle of "Boy Smells" and other items. - 00:06–00:07 The shot transitions to a close-up of a golden necklace, emphasizing the detail and style associated with the brand. - 00:07–00:08 The frame transitions to a shot of a product billboard, reinforcing brand visibility and market presence. - 00:08–00:09 The scene changes to a close-up of clothing in a closet, showcasing fashion and style. - 00:09–00:11 The ad shows Vanilla Mace posing for a photo with the perfume bottle balanced on her head. The text overlay reads: "For the bold. The layered. The unapologetic." - 00:11–00:17 The ad displays various shots of the product bottle.

# Ad summary An image ad for Boy Smells Coco Hinoki fragrance. The ad features the product placed on a wooden surface with a painting in the background and lists descriptive phrases to describe how the product smells and feels. # Brand positioning Boy Smells is presented as a brand that creates fragrances with unique and evocative scent profiles. The brand aims to occupy a space in the consumer's mind that values sensory experiences and emotional connections through scent. The brand aims to push against traditional fragrance norms by using unexpected combinations of scents, focusing on a more unisex appeal. The brand positioning is emotional, focusing on how the fragrance makes the wearer feel. # Product The featured product is Coco Hinoki fragrance by Boy Smells. The fragrance is for individuals who appreciate unique and evocative scent profiles. It is described as smelling like "coconut milk, hinoki and smoked musks," and feeling like "two worlds colliding." This product appeals to individuals seeking a unique and multi-sensory experience. # Visual style The ad has a modern and artistic aesthetic. The production quality appears to be a studio shot. There is natural lighting. The color palette is muted and earthy. The overall style is designed to feel authentic and modern. # Hooks Headline: COCO HINOKI # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand introduces the product, Coco Hinoki, setting the stage by directly naming the product and brand. This is from the brand's perspective, aiming to familiarize the audience with their offering immediately. - The brand provides descriptive sensory details, elaborating on what the fragrance smells like and feels like, which is from the brand's perspective. This creates a multi-sensory experience, encouraging the audience to imagine the scent and its impact.

# Ad summary This ad for Boy Smells Coco Hinoki promotes their gender neutral fragrances through visuals of diverse people, paired with descriptions of the scent profile. # Brand positioning Boy Smells is presented as a gender-neutral fragrance brand that challenges traditional fragrance norms by creating scents that appeal to a wide range of individuals. The brand emphasizes unique and complex scent profiles, breaking away from the typical masculine or feminine categorization. By featuring diverse models and focusing on the sensory experience of the fragrances, Boy Smells positions itself as a brand that values individuality, self-expression, and a modern approach to personal care. The brand seems to occupy a space where fragrance is not tied to gender, but rather to personal preference and identity. # Product The featured product is Coco Hinoki Eau de Parfum by Boy Smells, a fragrance designed to be gender-neutral. The ad highlights that the fragrance is “Creamy with a smoky, woody secret.” The Coco Hinoki perfume comes in a bottle that is two-toned with the top half of the bottle being an opaque light green color, and the bottom half of the bottle holding the amber colored fragrance. The bottle is square and has the brand “Boy Smells” embossed into the glass. The overall presentation of the product emphasizes a modern aesthetic and unisex appeal. The fragrance is positioned as a complex scent that defies traditional fragrance categories. The focus on the scent profile aims to create intrigue and appeal to customers looking for unique and sophisticated fragrances. # Visual style The ad has a polished commercial aesthetic with clean shots and smooth transitions. The production quality is high-end, with a focus on clear visuals and professional lighting. The editing rhythm is relatively consistent, with static shots and smooth transitions between scenes. The ad has a consistent visual theme of green and amber which matches the products. The ad runs at 60 BPM. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 - 00:00–00:04 The ad opens with different individuals spraying the perfume on themselves. The visuals and diverse representation of people are intended to showcase the brand's gender-neutral positioning and its appeal to a wide range of consumers. The ad is showing the audience that they can use this product. This is all from the brand's perspective and feels exciting. - 00:04–00:12 00:04–00:12 - 00:04–00:12 The ad transitions to a description of the perfume's scent. The message is intended to convey the fragrance’s distinctive and sophisticated nature. This is from the brand’s perspective as the descriptor is an official product description and it evokes intrigue. It gives the audience an understanding of what the fragrance smells like. - 00:12–00:18 00:12–00:18 - 00:12–00:18 The ad goes back to visuals of different individuals introducing the name of the fragrance, Coco Hinoki. The message is intended to showcase the diversity of people who enjoy the product and introduce the product. This is from the brand’s perspective and is meant to feel like an introduction.

# Ad summary This ad is for Boy Smells' Coco Hinoki fragrance. It features an aesthetic series of shots showcasing diverse models with the product. # Brand positioning Boy Smells is presented as a modern, gender-inclusive brand that challenges traditional norms in the fragrance industry. The ad uses a black and white color palette and edgy, non-traditional models to signal that the brand values boldness, individuality, and self-expression. The tone of the ad is serious and stylized, positioning the brand as a high-fashion trendsetter that embraces diversity and boundary-blurring aesthetics. Rather than focus on overt gender appeal, Boy Smells seems to be pushing for a more gender-neutral audience and product, highlighting mood and individuality as drivers. # Product The advertised product is the Coco Hinoki fragrance by Boy Smells, bottled in a light green and peach-colored container. The fragrance is presented as something that blurs traditional boundaries, as reflected in the ad’s tagline: "Sweet. Boundaries. Blurred." This suggests the fragrance is designed to be versatile and appeal to a wide audience, challenging conventional gender associations. The ad doesn’t explicitly state the fragrance's specific notes or composition but focuses more on its abstract qualities and the mood it evokes. # Visual style The ad features a polished, high-fashion aesthetic with a black and white color palette that gives it a sophisticated and edgy feel. The quick cuts and dynamic camera angles create a sense of energy and modernity, aligning with the brand's boundary-blurring message. The production quality is high-end, resembling a professional commercial or editorial shoot. The pacing is fast, with many cuts per minute, keeping the viewer engaged and emphasizing the brand's trendsetting image. The audio and visuals are synced to create a cohesive and impactful presentation. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The opening features a rapid montage of diverse individuals posing in a studio setting. - 00:00–00:06 The message conveyed is to establish the aesthetic and tone of the brand, which centers on diversity and unconventional beauty. - 00:00–00:06 The perspective is from the brand's point of view, showcasing its artistic vision and curated imagery. - 00:00–00:06 The tone is cool and fashionable, setting a sophisticated mood. - 00:07–00:16 The narrative continues with a series of models holding and interacting with a white flower, interspersed with quick shots of the Coco Hinoki fragrance bottle. - 00:07–00:16 The message conveyed is to associate the fragrance with a sense of purity, freshness, and blurring of boundaries. - 00:07–00:16 The perspective is from the brand, continuing to reinforce its aesthetic and positioning. - 00:07–00:16 The tone is sensual and edgy, emphasizing the fragrance as a tool for self-expression and boundary-pushing.

# Ad summary This ad for Boy Smells Vanilla Vice shows a creator drinking a vanilla espresso before showing off a bottle of Vanilla Vice perfume by Boy Smells. She calls the perfume 'vanilla with an edge'. # Brand positioning Boy Smells defies traditional fragrance norms by offering scents that appeal to a wide audience regardless of gender. The brand aims to occupy a space in the consumer's mind as a modern, inclusive, and daring fragrance house. Their products challenge the conventional marketing of perfumes and colognes by focusing on the scents themselves, not gendered stereotypes, which is conveyed through the neutral packaging and the brand name itself. Boy Smells positions itself as a brand for individuals who appreciate quality and creativity in their fragrances, inviting them to explore and express their unique identities through scent. # Product The featured product is Boy Smells Vanilla Vice perfume. The ad presents it as a unique twist on the classic vanilla scent, offering an edgy and modern take. The perfume is packaged in a brown bottle with stacked colors and the name of the perfume on the side. The ad highlights the fragrance's layered notes of golden amber, fresh tulips, and rich espresso, aiming to entice those who enjoy a complex and unconventional vanilla scent. The use occasions are not explicitly stated but implied as versatile for daily wear. It aims to overcome the perception of vanilla as basic by showcasing its unique blend of notes. # Visual style The ad has a polished feel with studio lighting and a clean, neutral background. The editing style includes quick cuts and occasional split-screen effects, and the shots often feature the subject centered. The overall visual rhythm is moderate, with a consistent pace that highlights different facets of the product and the user’s experience. It has a hybrid feel, leaning towards a polished commercial aesthetic while still incorporating elements of UGC. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the creator drinking a vanilla espresso. - 00:02–00:04 The creator's words and actions convey the idea that she is enjoying the vanilla espresso. - 00:04–00:06 The creator teases the audience with a peek at the product. - 00:06–00:11 The creator reveals the product. - 00:11–00:15 The creator highlights the notes of the perfume. - 00:17–00:19 The creator confirms that the perfume is 'vanilla with edge'. - 00:20–00:23 The ad ends by featuring the vanilla vice perfume and caramel flan, hinting at the sweet scent profile.

# Ad summary This ad shows a male model holding and dabbing Boy Smells Coco Hinoki perfume on his neck. The ad emphasizes that the product is available at Sephora. # Brand positioning Boy Smells positions itself as a modern fragrance brand that pushes beyond traditional gender norms. It offers sophisticated and unexpected scent combinations that are designed to appeal to individuals seeking a more nuanced and expressive approach to personal fragrance. The brand's name and product descriptions suggest a playful yet sophisticated approach to scent, challenging conventional fragrance categorizations. # Product The featured product is Boy Smells' Coco Hinoki eau de parfum. It is packaged in a rectangular bottle with a rounded, spherical cap. The bottle is half filled with the tan colored parfum and has a light green top and lid. The ad spotlights its availability at Sephora, suggesting it is a accessible luxury fragrance. The ad encourages viewers to try or purchase this particular scent. # Visual style The ad utilizes a diptych format with a split-screen design. The top half features a close-up shot, while the bottom half offers a slightly wider view. The color palette is soft and warm, with muted tones and natural lighting, creating an intimate feel. The composition directs the eye towards the product and the model's interaction with it, while the typography is clean and modern. # Hooks Headline: Boy Smells COCO HINOKI # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a torso holding a perfume bottle, immediately introducing the product and implying a sensual, personal experience. The message is to associate the fragrance with intimacy and physical presence through the brand's POV. - The ad displays the product name and brand, clarifying what is being advertised. This is delivered from the brand's POV to emphasize brand recognition and recall. - The ad transitions to a second shot of a man dabbing the perfume on his neck, reinforcing the product's use and making a direct appeal to the viewer. This is from the customer's POV, showcasing how the fragrance is applied and experienced. - The ad ends with information that the product is "available at Sephora," indicating where the audience can purchase the advertised fragrance. The brand is guiding the potential customer from consideration to purchase through this messaging using the brand's POV.

# Ad summary This ad showcases the Boy Smells Coco Cream fragrance with a close-up shot of a model holding the perfume bottle. # Brand positioning Boy Smells is presented as a modern, niche fragrance brand. The brand's unique name, coupled with the product's name "Coco Cream," suggests a playful yet sophisticated approach to scent creation. The brand appeals to consumers seeking unique and gender-neutral fragrances, defying traditional gender norms in the fragrance industry. By naming the brand Boy Smells, it evokes a sense of curiosity and exclusivity. The brand's positioning is more emotional, focusing on creating unique sensory experiences. # Product The product is the Boy Smells Coco Cream fragrance. It comes in a small, square bottle with a white top half and a translucent bottom half. The packaging design is minimalist and modern. The product is available at Sephora. The ad focuses on showcasing the fragrance itself rather than listing specific features or benefits, emphasizing its aesthetic appeal and brand association. The visual presentation suggests a luxurious and exclusive product. The product aims to offer a gender-neutral fragrance option with a unique coconut scent profile. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation and a modern, gender-neutral appeal. The image features soft lighting, a light color palette, and a close-up shot to emphasize the fragrance and model's pose. The overall effect is polished and contemporary. # Hooks Headline: COCO CREAM # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of the model holding the product. This establishes the product as the focal point of the ad, showcasing its design and form factor from the brand's perspective. - The camera focuses on the model's face as she poses with the product. This helps the audience connect the product with a lifestyle or aspirational image from the viewer's perspective. - The inclusion of text such as "Coco Cream" and "available at Sephora" provides key information about the product and where to purchase it, offering a practical element to the brand's message.

# Ad summary This image ad promotes Boy Smells Coco Hinoki fragrance. It features a smiling individual holding the product bottle, with the headline "A GROWN UP GOURMAND" suggesting a sophisticated and mature scent profile. The ad also mentions availability at Sephora, making it a convenient purchase for consumers. # Brand positioning Boy Smells aims to occupy a unique space in the fragrance market by challenging traditional gender norms and offering scents that appeal to a broader audience. The brand promotes values of inclusivity and self-expression, pushing against the conventional masculine and feminine fragrance categories. Positioning is emotional, focusing on creating unique sensory experiences that resonate with individual preferences rather than adhering to established norms. The brand seems to cater to those who appreciate sophisticated, non-traditional scents. # Product The featured product is Boy Smells Coco Hinoki, a fragrance presented in a two-toned bottle with a mint green top and a translucent reddish-brown base. The product appeals to individuals seeking a sophisticated fragrance. The ad emphasizes its unique and unconventional nature, as suggested by the headline "A GROWN UP GOURMAND." It is available at Sephora, implying accessibility and ease of purchase. The ad highlights that this fragrance is a more mature, elevated take on traditional gourmand scents, hinting at a more complex profile. # Visual style The ad has a clean, modern aesthetic with natural lighting and a simple background. The production quality appears to be studio-shot. The typography is clean and legible, and the overall style is designed to be easily scannable in a social media feed. The image treatment includes soft lighting and color grading to enhance the product's appeal. # Hooks Headline: A GROWN UP GOURMAND # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a smiling person holding a bottle of Boy Smells Coco Hinoki. This is intended to create a personal connection and highlight the product's appeal. The customer is experiencing the product firsthand. - The headline "A GROWN UP GOURMAND" appears next to the person. This aims to convey that the fragrance is a sophisticated and mature scent profile and position the brand. The brand is making the statement. - The text "available at SEPHORA" appears at the bottom of the image. This informs the audience where they can purchase the fragrance. The brand is providing key purchase information.

# Ad summary An image showcasing Boy Smells perfumes. # Brand positioning Boy Smells positions itself as a luxury fragrance brand creating unisex scents. The brand deviates from traditional gendered fragrance marketing, offering scents appealing to a broad audience that appreciates sophisticated and unique olfactory experiences. The brand promotes values of self-expression and individuality. # Product The ad showcases two Boy Smells perfumes: Coco Hinoki and Coco Cream. Coco Hinoki features a green top and dark base, while Coco Cream has a white top and light-brown base. Both perfumes are presented in a squat, rectangular bottle shape with rounded edges and a spherical cap, differing in their color schemes. The featured products are fragrances intended to appeal to a mature audience who appreciate fine, gourmand scents. The bottles are shown with a background of pear slices and coconut pieces, which may be ingredients or accords in the fragrance. # Visual style The ad features a clean and minimalistic visual style with a focus on the product. The image quality is high, suggesting a professional studio shoot. The lighting is dramatic, with strong shadows that highlight the shape and texture of the perfume bottles and ingredients. There are also background gradients and color blocks. # Hooks Headline: GROWN UP GOURMANDS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the brand, Boy Smells, which establishes credibility and brand recognition. This informs the viewer of the product's origin from the brand's perspective. - The ad proceeds with the phrase, "GROWN UP GOURMANDS," defining the target audience and style of fragrances. This copy informs the viewer the ad is focused on sophisticated scents for adults, told from the brand's perspective. - The ad visually presents the perfume bottles along with natural elements (pear slices and coconut pieces) to communicate the fragrance profiles of the Coco Hinoki and Coco Cream perfumes, highlighting key ingredients and creating an association with natural, high-quality scents. The brand is showing its product in its best light. - The inclusion of "available at SEPHORA" informs the viewer where they can purchase the products, streamlining the path to purchase. This comes from the brand's perspective.

# Ad summary This image ad showcases three different Boy Smells fragrances, each with a unique color scheme, set against a floral wallpaper background. # Brand positioning Boy Smells positions itself as a modern fragrance brand that challenges traditional gender norms. Their products combine traditionally masculine and feminine scents, aiming to appeal to a diverse audience seeking unique and expressive fragrances. The brand uses playful names and colorful packaging to break away from the often serious and exclusive image of the fragrance industry, positioning itself as accessible and creative. By focusing on innovative scent combinations and a modern aesthetic, Boy Smells aims to occupy a space in the consumer's mind as a forward-thinking and inclusive fragrance option. # Product The ad features three Boy Smells fragrances, each presented in a distinct color-blocked bottle with a spherical cap. The bottles are clear at the bottom, revealing an amber-colored liquid. Each fragrance has a different colored top: white (Coco Cream), yellow, and green (Coco Hinoki). Each fragrance is clearly labeled with the brand name and fragrance name. The unique selling proposition lies in the brand's innovative scent combinations and gender-neutral appeal, making them worth trying for individuals looking for non-traditional fragrances. The ad addresses the barrier of scent perception by visually presenting the fragrances in distinct color-coded bottles, allowing viewers to associate color with scent. # Visual style The ad features a soft and slightly desaturated color palette with a shallow depth of field, giving it a dreamy and intimate feel. The production quality appears to be studio-shot, with attention to lighting and composition. The floral wallpaper adds a touch of vintage charm, while the clean lines of the fragrance bottles give the ad a modern edge. The typography is simple and legible, allowing the focus to remain on the products and the overall aesthetic. The visual style of the ad is designed to be eye-catching and elegant, with a high scannability in feed. # Hooks Headline: LUSCIOUS DUALITY # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visually striking arrangement of three Boy Smells fragrances, set against a floral backdrop. The intention here is to grab the viewer's attention with the aesthetically pleasing color palette and unique bottle designs, introducing them to the Boy Smells brand and its unconventional approach to fragrances, told from the brand's perspective. - The ad highlights the concept of "LUSCIOUS DUALITY," suggesting the fragrances offer a complex and intriguing blend of scents. This message aims to convey the brand's commitment to innovation and its ability to create unique olfactory experiences. The perspective shifts to how the brand wants the viewer to perceive its products, emphasizing their unique and dualistic nature. - The focus then shifts to individual fragrance bottles, each differentiated by its color and name (Coco Cream, Coco Hinoki). This is intended to showcase the variety of scents available and to highlight the specific notes within each fragrance, appealing to a wider range of scent preferences, told from the brand's perspective.