How Boulevard Advertises on Meta

# Ad summary This ad from Boulevard is targeting salon owners who are looking for online booking software that works. The ad emphasizes the software's ability to handle both single and multi-location salons by showcasing the UI. # Brand positioning Boulevard is presented as a solution for salon owners, positioning itself as a provider of effective online booking software tailored to the specific needs of the salon industry. The brand emphasizes reliability and scalability, catering to both single-location businesses and larger enterprises with multiple locations. It aims to occupy the space of a dependable and versatile software provider that understands the nuances of salon management, setting itself apart by offering a booking solution that "actually works," implying that other solutions in the market may be inadequate or unreliable. # Product The advertised product is an online booking software designed for salon owners. The software facilitates online bookings and is adaptable for salons with one location or ten, suggesting it scales to meet various business sizes. The software's key selling point is its functionality, promising a booking system that "actually works," which seeks to address the frustration that salon owners might face with less effective booking systems. The software interface is shown on a computer screen and appears to display features such as a calendar, staff scheduling, client management, and resource allocation, demonstrating its comprehensive capabilities for managing a salon's daily operations. # Visual style The ad has a clean and professional visual style. The black background provides a stark contrast, making the white text and brightly lit software interface stand out. The focus is on showcasing the software's functionality and ease of use, with a direct and straightforward approach. # Hooks Headline: Salon Owners: Online booking that actually works, for 1 location or 10 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by addressing "Salon Owners:" to immediately identify the target audience, signaling that the following message is tailored to their needs. This targets the viewer to pay attention by explicitly stating the product is for them. - The ad states the value proposition, which is "Online booking that actually works, for 1 location or 10." This message is being conveyed from the brand's perspective. It emphasizes the software's reliability and scalability, promising a solution that is effective regardless of the salon's size. The ad grabs the viewer's attention and tells them why they should keep watching. - The ad displays the software's user interface on a computer screen, providing a visual demo of the software. This comes from the brand's perspective and shows that the software has an easy-to-use calendar and other useful features to grab the viewer's attention and encourage them to buy.

# Ad summary A customer testimonial ad for Boulevard, featuring Veda, Director of Guest Relations at Salon on 30th. She talks about how switching to Boulevard has helped with note-taking, client experience, customization options, and reporting. The ad features shots inside the salon and ends with a call to action to get a demo and grow your self-care business. # Brand positioning Boulevard is presented as a modern software solution designed for self-care businesses, specifically salons. The brand positions itself as an upgrade from outdated software systems, offering a comprehensive package that improves note-taking, client experience, customization options, and reporting. The brand values efficiency and a seamless experience for both the business and its clients. Boulevard aims to occupy the space of a functional tool that supports the daily operations of salons, allowing guest relations teams to stay on the same page and enhance overall client satisfaction. The brand pushes against the idea of outdated software, positioning itself as a forward-thinking solution that addresses the needs of modern salons. # Product Boulevard is presented as a comprehensive software solution tailored for self-care businesses, particularly salons. It is designed to streamline operations and enhance the client experience. The software supports note-taking, allowing guest relations teams to stay on the same page. Boulevard offers customization options and reporting features, encompassing everything into one package. The product is targeted at salons looking to upgrade from outdated software systems. The software is user-friendly, making it easy for teams to integrate it into their daily routines. Boulevard is worth buying because it improves efficiency, enhances client satisfaction, and provides a modern solution for managing salon operations. # Visual style The ad has a polished, professional aesthetic with a blend of documentary-style footage and direct-to-camera testimonials. The editing style includes quick cuts between different shots, creating a dynamic and engaging viewing experience. The production quality is high-end, with clear visuals and well-lit scenes. The pacing is moderate, with cuts timed to coincide with changes in the speaker's message. The overall feel is informative and trustworthy, aiming to convey the benefits of Boulevard through real-world examples and testimonials. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get a demo. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of the exterior of Salon on 30th, introducing the setting and context for the testimonial. - 00:01–00:04 00:01–00:04: Veda mentions that Salon on 30th switched to Boulevard because their previous software system was outdated. The setting then transitions to an interior shot of the salon, showing the reception area and clients being served. The speaker's intention is to introduce the reason for adopting Boulevard and to set up the pain point of using an outdated system. The audience experiences the story from Veda's perspective, Director of Guest Relations at Salon on 30th, which is conveyed through her direct address. - 00:04–00:09 00:04–00:09: Veda states that her biggest concern was ensuring that Boulevard would support note-taking and improve the client experience. The visual shows staff using Boulevard at the reception desk. The speaker’s intention is to highlight the initial expectations and key benefits sought from the software. The audience experiences the story from Veda's perspective. The tone is informative and confident. - 00:09–00:13 00:09–00:13: Veda continues to discuss that Boulevard makes sure the guest relations team is on the same page, showing them working on computers. The intention is to emphasize the collaborative benefits of using Boulevard. The audience experiences the story from Veda's perspective. - 00:13–00:17 00:13–00:17: Veda shares that they learned Boulevard offered so much more, including customization options and reporting. The visuals show an employee typing on a laptop with a chart on the screen, followed by an iPad displaying a welcome message. The speaker's intention is to highlight the additional benefits and comprehensive features of Boulevard. The audience experiences the story from Veda's perspective. - 00:17–00:22 00:17–00:22: Veda explains that everything is encompassed into one package, which is what made them switch to Boulevard. The visual shows employees preparing the space for a customer, including washing and shampooing hair. The speaker's intention is to reinforce the value proposition of Boulevard. The audience experiences the story from Veda's perspective. - 00:22–00:25 00:22–00:25: Veda concludes by expressing her happiness with Boulevard every day. The speaker's intention is to leave a positive impression and reinforce the satisfaction derived from using the software. The audience experiences the story from Veda's perspective. - 00:25–00:29 00:25–00:29: The ad ends with a black screen displaying the Boulevard logo and a call to action to get a demo and grow your self-care business.

# Ad summary Ad features a painting of two women who seem to be working in the 17th century or earlier. One woman states, 'Running a spa is the opposite of glamorous,' while the other says, 'We should have switched to Boulevard.' The ad is for Boulevard, a business management software. # Brand positioning Boulevard is presented as a modern solution to the challenges of running a spa, salon, or other appointment-based business. The brand positions itself as a superior alternative to traditional methods or outdated software by implying the business operations can be difficult and unglamorous without it. By featuring a historical painting, Boulevard suggests its value proposition is timeless—offering a solution that any business owner would want, regardless of the era. # Product The product is Boulevard, a business management software designed for salons, spas, and other appointment-based businesses. The ad positions Boulevard as a solution to the unglamorous aspects of running a spa, implying it simplifies operations and reduces the burden on owners and staff. By stating, “We should have switched to Boulevard,” the ad suggests that the software offers significant advantages over competitors or traditional methods. This hints at ease of use and efficiency and addresses the pain point of tedious administrative tasks. # Visual style The ad uses a classical fine art aesthetic juxtaposed with modern marketing elements. The base image is a high-resolution reproduction of a painting, giving it an old-world, refined feel. The addition of speech bubbles and a stark black background with sans-serif typography creates a humorous contrast between the old and the new. The lighting is soft, mimicking natural light from the painting itself. The image treatment gives the impression of platform mimicry through its integration of speech bubbles. # Hooks Headline: Running a spa is the opposite of glamorous # Call to action DISCOVER BOULEVARD # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad presents a scene of two women in what appears to be the 17th century, working in a spa. This is intended to highlight the timeless nature of the challenges in running such a business, while creating humor through an unexpected juxtaposition of past and present. The viewer is experiencing it from an external perspective, observing the scene as a tableau. - One of the women remarks that, 'Running a spa is the opposite of glamorous.' This highlights the pain point the product addresses and invites the audience to identify with that sentiment. The audience is experiencing this from the customer's point of view, expressing dissatisfaction with the realities of spa management. - The second woman responds, 'We should have switched to Boulevard,' revealing the product as the solution to the previously mentioned problem. This serves as an endorsement of the software's benefits in streamlining spa operations. The audience is experiencing this from the brand’s point of view, showcasing its product as the ideal solution.

# Ad summary This ad promotes Boulevard, an online booking platform for salon owners. The ad highlights the platform's ability to streamline scheduling and client management, emphasizing its user-friendly interface and comprehensive features. # Brand positioning Boulevard is presented as a modern, efficient solution for salon owners seeking to streamline their business operations. The brand positions itself as a reliable and effective alternative to traditional booking methods, emphasizing its ability to simplify scheduling, client management, and overall business administration. Boulevard aligns with values of efficiency, organization, and technological advancement, aiming to occupy the space of a user-friendly, all-in-one platform that empowers salon owners to focus on their core services while automating administrative tasks. The brand pushes against the norms of manual scheduling and outdated software, offering a comprehensive, intuitive solution that enhances productivity and client satisfaction. # Product Boulevard is an online booking platform designed for salon owners to efficiently manage their appointments, clients, and business operations. The platform offers a user-friendly interface with features such as calendar scheduling, client profiles, and reporting tools. It is designed for salon owners and staff who need a comprehensive solution to streamline their daily tasks and improve overall business management. The platform's USPs include its intuitive design, comprehensive feature set, and ability to automate administrative tasks, allowing salon owners to focus on providing services. The ad addresses the purchase barrier of complex software by showcasing Boulevard's simplicity and ease of use, emphasizing its ability to simplify salon management and enhance productivity. # Visual style The ad features a clean and professional aesthetic, with a focus on showcasing the Boulevard platform's user interface. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, reflecting a professional commercial feel. The pacing is consistent, with a focus on conveying information clearly and efficiently. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Boulevard logo and the text "Salon Owners:", immediately targeting the intended audience. - 00:01–00:03 The ad introduces Boulevard as "The online booking platform that actually works!", positioning it as a reliable solution to common problems with other platforms. - 00:03–00:06 The ad transitions to a screen recording of the Boulevard platform, showcasing its calendar and scheduling features. - 00:06–00:09 The ad highlights the platform's ability to manage appointments and client information efficiently. - 00:09–00:12 The ad emphasizes the platform's user-friendly interface and comprehensive features, reinforcing its value proposition.

# Ad summary An image ad for Boulevard software that calls out the problem of empty chairs for salon owners, then offers a solution of smarter booking tools. # Brand positioning Boulevard software positions itself as a solution for salon owners looking to optimize their business. The brand clearly understands the day-to-day challenges faced by these business owners. Boulevard presents itself as a technologically advanced solution, contrasting with traditional methods. # Product Boulevard is a software solution designed to help salon owners fill empty chairs in their salons with smarter booking tools. It focuses on improving scheduling and resource allocation within the salon environment. The implication is that Boulevard uses technology to optimize appointment scheduling and improve salon profitability by ensuring that salon resources, specifically the chairs used by stylists, are fully utilized. # Visual style The ad has a professional, clean aesthetic, using a realistic setting rather than overly polished visuals. The neutral color palette and soft lighting give it a modern, sophisticated look. The font choice is simple and direct, typical of in-feed ads. The focus is on clarity and readability, not flashy design. # Hooks Headline: Empty chairs across locations? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by directly addressing "Salon owners:" This establishes that the content is specifically for them and immediately sets up the audience for the message. The POV is from the brand. - The ad asks "Empty chairs across locations?" This highlights a common problem in the salon business: unfilled appointment slots, which results in lost revenue. The brand asks a question from their POV. - The ad states "Fill them with smarter booking tools." This presents Boulevard's software as the solution to this problem, implying that its booking tools are more efficient and effective than traditional methods. The brand tells the audience the solution.

# Ad summary This ad is a testimonial by a business owner who owns a luxury wellness lounge, and uses Boulevard software to schedule and book appointments. # Brand positioning Boulevard is presented as an integrated software solution specifically designed to streamline operations for beauty and wellness businesses. Positioned as a tool that enhances efficiency and convenience, Boulevard aims to simplify the scheduling process, thereby improving both customer and staff experiences. The brand targets salon and spa owners and employees by promoting ease of use and improved customer satisfaction. # Product Boulevard is presented as a software solution designed to manage scheduling and booking for beauty and wellness businesses. The software offers an integrated platform for customers to easily book online, manage appointments, and access necessary services. The ad highlights that scheduling is easy for customers. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, combining direct testimonials with shots of the location. The editing style includes quick cuts, maintaining a consistent pace of around 15 cuts per minute. There's no clear audio-visual sync. The ad uses natural lighting to support the intended tone. # Benefits - [object Object] # Features - [object Object] # Call to action Get a demo. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an interior shot of a sauna facility. - 00:01–00:07 00:01–00:07: A man in a black shirt and baseball cap introduces himself as a user of Boulevard, explaining that he owns a luxury wellness lounge that offers services like infrared sauna and facials. This sets the stage by establishing the man's credibility as a business owner in the wellness industry and introducing the type of business that uses Boulevard. - 00:07–00:17 00:07–00:17: The man explains that he likes the integration of Boulevard, because the scheduling makes it easy for customers to book online and get the services they need. The message aims to highlight the convenience and efficiency of Boulevard for customers. - 00:17–00:20 00:17–00:20: The ad ends with a prompt to get a demo and grow your beauty business, and the website joinblvd.com.

# Ad summary This ad targets salon owners and promotes the Boulevard software, which helps manage and fill salon appointments across multiple locations. The visual is a screenshot of the software in use. # Brand positioning Boulevard is presented as a software solution designed specifically for salon owners to optimize their business operations. The brand positions itself as a tool to maximize appointment bookings and efficiently manage multiple locations. The use of a digital interface suggests a modern, tech-forward approach that contrasts with traditional manual scheduling systems. Boulevard emphasizes functionality and tangible benefits for salon businesses, aligning with a performance-oriented brand positioning focused on solving logistical challenges in the beauty and wellness industry. # Product The advertised product is Boulevard, a software platform tailored for salon businesses. It's presented as an all-in-one solution for appointment scheduling, staff management, and multi-location oversight. The software features a color-coded calendar interface that visually represents appointment bookings and staff availability. It is designed to help salon owners fill every chair and manage operations across every location. By digitizing and streamlining salon management tasks, Boulevard addresses common pain points such as scheduling conflicts, inefficient resource allocation, and difficulties in tracking performance across multiple business locations. The software's intuitive design and focus on maximizing appointment bookings suggest it's a tool worth trying for salon owners aiming to boost efficiency and revenue. # Visual style The ad features a clean, professional visual style that emphasizes the functionality and efficiency of the Boulevard software. The production quality is high, with a focus on clear presentation and ease of understanding. The color-coded elements and interface are clearly visible. The use of the software's user interface as the main visual element is intended to visually demonstrate its capabilities. # Hooks Headline: Fill every chair. Across every location. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by addressing "Salon Owners:" with the message "Fill every chair. Across every location." This top line quickly grabs the viewer's attention and immediately highlights the core benefit of using Boulevard. The brand is speaking directly to salon owners and promising a solution to their common problem of maximizing occupancy and managing multiple locations. - The ad then shows a screenshot of the Boulevard software interface, which visually demonstrates how the platform manages scheduling and appointments across different time slots. This section shows the user interface which offers the viewer a practical understanding of the software's functionality. The brand is visually showing how the software can help manage a salon's resources and appointments efficiently.

# Ad summary This ad targets salon owners, highlighting the problem of empty chairs across multiple locations and offering a solution with smarter booking tools provided by Boulevard. # Brand positioning Boulevard presents itself as a provider of sophisticated booking solutions tailored for salons operating across multiple locations. The brand aims to position itself as an essential partner for modern salon management, emphasizing efficiency and optimization. By focusing on 'smarter booking tools,' Boulevard implies that it is challenging the norms of traditional salon management systems, pushing for a more streamlined, tech-driven approach. The positioning is functional, focusing on performance and simplicity, promising to solve the very tangible problem of empty chairs in salons. # Product The product being advertised is 'smarter booking tools' designed for salon owners with multiple locations. These tools aim to solve the problem of 'empty chairs across locations' by helping salon owners fill those chairs more effectively. While the ad does not list specific features or design details, it strongly implies that these booking tools offer a superior, more intelligent approach to managing salon appointments and resources, leading to increased efficiency and revenue. # Visual style The ad uses a minimalist visual style with a black background and a salon chair as the primary visual element. The production quality appears to be studio-shot, with a focus on clean lines and a modern aesthetic. The typography is simple and legible, ensuring scannability in feed. The style mimics a native in-feed ad with a direct and uncomplicated message. # Hooks Headline: Empty chairs across locations? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by addressing salon owners, aiming to immediately capture the attention of the target audience and signal relevance. The message is delivered from Boulevard's perspective, establishing direct communication with potential clients. - The storyline then poses the question: 'Empty chairs across locations?' This highlights a common pain point for salon owners with multiple locations, which is managing occupancy and ensuring maximum utilization of resources. The question is from Boulevard's perspective, aiming to empathize with the salon owners' challenge and setting the stage for the solution. - The ad concludes by offering a direct solution: 'Fill them with smarter booking tools.' This provides the product's core value proposition, promising to solve the highlighted problem efficiently. This is the brand's perspective, promising that its product helps salon owners address the pain point of underutilized salon space.

# Ad summary This ad for Boulevard for spas uses a split screen design to visually show how the featured software improves scheduling and organization. # Brand positioning Boulevard is presented as a comprehensive software solution designed to streamline operations for spas. The brand aims to occupy a space in the market that positions it as a modern and efficient alternative to traditional scheduling and management methods. It promotes values of organization, accessibility, and enhanced productivity, aligning with a lifestyle of streamlined business operations. By offering solutions like CRM, forms, POS, and booking functionalities, Boulevard pushes against the disorganization and complexity often associated with managing a spa, presenting itself as a functional upgrade that simplifies day-to-day tasks and enhances overall efficiency. # Product Boulevard is a software solution designed to streamline the operations of spas by providing a suite of tools that facilitate various aspects of business management. The software provides features such as CRM, form management, POS (point of sale) system, and booking capabilities. The software is designed for spas that need to manage appointments, client information, and payment processing. It works by providing a centralized platform accessible via computer that integrates all essential functions necessary for running a spa, offering a modern solution to the potential disorganization of traditional management methods. The ad presents Boulevard as a solution to common management challenges such as disorganized schedules and payment issues, ultimately worth buying due to its ability to make operations organized and efficient. # Visual style The ad uses a clean, split-screen format to create a stark contrast between disorganization and efficiency. The production quality appears polished, with well-defined app icons and a professional-looking computer screen display. The color scheme is minimal, consisting of light grey, black, and tan, which enhances the visual clarity. The typography is straightforward and legible, ensuring that the key messages are easily readable. Overall, the visual style is designed to convey a sense of order and simplicity, highlighting Boulevard's ability to streamline spa operations. # Hooks Headline: What my days used to look like... # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action DISCOVER BOULEVARD FOR SPAS # Point of view - [object Object] # Storyline - The ad opens with a split-screen visual. On the left, disorganized app icons and overdue reminders convey the chaotic scheduling and administrative tasks associated with the businesses Boulevard aims to serve. On the right, a streamlined calendar interface within the Boulevard software provides a clear visual comparison, suggesting a more organized and efficient way to manage operations. The viewer is experiencing this from the perspective of a potential user who is struggling with disorganization, showing them a before-and-after scenario that promotes the software's capabilities and benefits. - The ad highlights specific features of Boulevard, such as CRM, Forms, POS, and Booking, showcasing how the software provides an all-in-one solution for managing different aspects of a spa business. These features are meant to illustrate the comprehensive capabilities of the software, reinforcing its value proposition as a tool for efficient management. The brand voice is the one describing each feature, as each one is mentioned as part of a solution to a more simplified business. - The ad concludes with a call to action, inviting viewers to discover Boulevard for spas. The message aims to prompt potential customers to explore the software further, seeking to convert interest into engagement. This final beat provides a clear next step for those intrigued by the ad's visual demonstration of Boulevard's capabilities. The brand voice is used as it is a call to action directed to discover Boulevard.

# Ad summary This ad features the founder and CEO of Shop/Good Store + Wellness Spa, Leah Kirpalani, who shares her experience using Boulevard's booking platform. She highlights the platform's ability to simplify operations and focus on the client experience. # Brand positioning Boulevard is presented as a seamless booking platform designed for businesses with multiple locations. The brand aims to occupy the space of a reliable and efficient solution that simplifies operational processes, allowing businesses to focus on enhancing the client experience. The brand aligns with values of simplicity, customization, and operational ease, pushing against the complexity often associated with managing multiple locations and marketing efforts. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, highlighting the ability to focus on client experience. # Product Boulevard is a booking platform designed to streamline operations for businesses, particularly those with multiple locations. It offers the ability to set up and customize the platform, then let it go, simplifying the process at the operational level. The platform's marketing capabilities are highlighted as exceeding expectations, enabling businesses to focus on enhancing the client experience. Boulevard is presented as a solution that simplifies complex processes, allowing businesses to concentrate on their clients. # Visual style The ad has a polished and professional aesthetic, with bright lighting and smooth transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent, with quick cuts that keep the viewer engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get a demo. Grow your self-care business. joinblvd.com # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a sign that says "Good Things Inside" and then transitions to Leah Kirpalani, the Founder + CEO of Shop/Good Store + Wellness Spa, standing outside her business. She states that she has had experience with multiple booking platforms. - 00:02–00:04 00:02–00:04 The ad transitions to a shot of the interior of Shop/Good Store + Wellness Spa. The message is that the business owner has experience with booking platforms. - 00:04–00:08 00:04–00:08 Leah states that when they started looking at Boulevard, what they were really looking for was a seamless operation. - 00:08–00:11 00:08–00:11 The ad transitions to a shot of the interior of Shop/Good Store + Wellness Spa. Leah states that Boulevard's marketing capabilities surpassed her expectations. - 00:11–00:17 00:11–00:17 Leah states that the ability to set it, customize it, and then let it go is a key feature of Boulevard. - 00:17–00:25 00:17–00:25 Leah states that thanks to Boulevard, they've been able to simplify the process so much at the operational level to ensure that they can really focus on the client experience.

# Ad summary This ad targets salon owners, highlighting the problem of empty chairs across multiple locations. It promotes a solution by offering smarter booking tools, implying that these tools can efficiently fill those empty appointments. # Brand positioning Boulevard is presented as a brand focused on providing solutions for salon owners. The brand aims to occupy the space of being an innovator that uses technology for smarter booking tools. The ad implies that Boulevard aligns with efficiency and optimization in the salon business. The brand positions itself as a solution to common problems (empty chairs) and offers technologically advanced tools. # Product The product is described as 'smarter booking tools' designed to help salon owners fill empty appointment slots across multiple locations. The ad shows a glimpse of the tool's interface, displaying appointment times and highlighting an 'Optimal' scheduling feature. The booking tool works to remove the struggle of managing multiple locations and empty appointment times. The tool is worth trying or buying because it solves the problem of revenue loss from empty chairs and promises smarter, more efficient scheduling. # Visual style The ad has a clean and modern visual style. It features a dark background with clear, legible typography. The layout is simple and focuses on a single element (the scheduling app interface). The visual treatment is minimal with no filters or effects. This style may impact scannability by creating contrast in feed due to its minimalist presentation. # Hooks Headline: Empty chairs across locations? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by addressing salon owners directly, immediately establishing the target audience. The intention is to grab the attention of salon owners who might be facing challenges with managing multiple locations and empty appointment slots. The audience is experiencing this from the brand's point of view. - The ad highlights the problem of empty chairs across multiple locations, seeking to resonate with the pain points of salon owners struggling with filling appointments. The intention is to create an emotional connection by identifying the salon owner's problem. The audience is experiencing this from the brand's point of view. - The ad offers a solution by promoting smarter booking tools. The intention is to position the booking tools as the remedy for the problem that was presented. The audience is experiencing this from the brand's point of view.

# Ad summary This ad showcases a user testimonial for Boulevard, a detailed booking system. The user expresses satisfaction with the product's customization options for both clients and stylists, highlighting its positive impact on their daily workflow. # Brand positioning Boulevard is presented as a sophisticated and customizable booking system designed to cater to the specific needs of beauty businesses, particularly hair salons. The brand aims to occupy a space in the market that values customization and efficiency, offering a solution that allows individual stylists and clients to tailor their experiences. Boulevard's positioning is functional, emphasizing performance by offering solutions for timing and pricing customizations. The ad suggests that Boulevard pushes against the one-size-fits-all approach often found in booking systems, giving individual stylists freedom behind the chair. # Product Boulevard is a detailed booking system for beauty businesses. It's presented as a highly customizable solution tailored to the needs of stylists and clients. The key features of Boulevard are its customization options, allowing for client-by-client and stylist-by-stylist adjustments in timing and pricing. Boulevard enables beauty professionals to customize their operations to fit their specific requirements, ultimately making their work behind the chair a lot easier. The ad focuses on its customizability as a USP. # Visual style The ad features a polished aesthetic with a well-lit salon setting. The editing style includes quick cuts between scenes, creating a dynamic feel. The production quality is high, with a clean and professional look. The pacing is moderately fast, with cuts aligning with voiceover lines, creating audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get a demo # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a wide shot of the Fox & Jane salon, establishing the setting and introducing the brand. - 00:02–00:05 A stylist from Fox & Jane introduces herself and states that the location is a place with good vibes. - 00:05–00:09 The stylist describes Boulevard as the most detailed booking system she's ever worked with. This introduces the product being advertised. - 00:09–00:14 The ad transitions to showing the booking system being used during various parts of the salon experience, such as cutting hair and washing hair. - 00:14–00:17 The stylist returns to express how the customization options for clients and stylists have made life easier behind the chair. - 00:17–00:21 The ad concludes with a text overlay with the Boulevard logo, plus copy that presents the offer and a URL.

# Ad summary This social media ad for Boulevard, a business solutions platform, shows how Sauna House, a Nordic spa, increased appointments by 57% after switching to the platform. # Brand positioning Boulevard is presented as a transformative solution for businesses, particularly in the spa or wellness sector. The brand is positioned as a catalyst for growth and efficiency, demonstrated through a tangible increase in appointments for a client. By highlighting a real-world success story, Boulevard aims to occupy a space in the consumer's mind as a results-oriented platform, proving its value through measurable improvements rather than just promises. The brand aligns with values of success, modernization, and client satisfaction, appealing to businesses looking to optimize their operations. It pushes against the norms of generic business solutions by showcasing specific, quantifiable results. # Product The product being advertised is Boulevard, a business solutions platform designed to optimize operations and drive growth for businesses, specifically in the spa or wellness industry. The ad emphasizes the platform's ability to increase appointments by 57%, indicating its effectiveness in streamlining scheduling and attracting more clients. The advertisement is targeted towards business owners and managers looking to improve efficiency and boost revenue. A key selling point of Boulevard is its proven track record, demonstrated through the success of Sauna House, positioning it as a reliable choice for businesses seeking measurable improvements. # Visual style The ad features a minimalist, text-based design with a focus on clear messaging and brand recognition. The background is plain with the main text taking center stage. The design is polished and professional, without filters or modifications. # Hooks Headline: Since switching to Boulevard... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the positive results of switching to Boulevard. This is designed to immediately capture attention and showcase the potential benefits of the platform. The brand voice is telling the story, emphasizing the effectiveness and value of their product. - The ad follows by explicitly stating that Sauna House increased appointments by 57% after adopting Boulevard. The message intends to provide concrete evidence of the platform's effectiveness and reassure potential clients of its value. This part of the story is being told from the brand's perspective, showcasing a successful use case.

# Ad summary This ad is for Boulevard, a platform for medspa owners. The ad highlights the different features of the platform, including CRM, booking, forms, and POS. # Brand positioning Boulevard is presented as a comprehensive, all-in-one platform designed specifically for medspa owners. The brand aims to occupy the space of a business solution that simplifies and streamlines operations by integrating various essential functions into a single system. The brand promotes efficiency and convenience, positioning itself as a tool that empowers medspa owners to manage their businesses more effectively. By offering a unified platform, Boulevard pushes against the norm of using multiple disparate systems, providing a more cohesive and user-friendly experience. The brand positioning is functional, focusing on the practical benefits of its integrated features. # Product Boulevard is an all-in-one platform designed for medspa owners to manage various aspects of their business. The platform integrates several key functions, including CRM (Customer Relationship Management), booking, forms, and POS (Point of Sale) systems. Each function is accessible through a digital interface, displayed on devices such as tablets, computers, and smartphones. The platform is designed to streamline operations by consolidating these essential tools into a single, unified system. The ad highlights the convenience and efficiency of having all these features in one place, making it easier for medspa owners to manage their business. The platform addresses the pain point of juggling multiple systems, offering a more cohesive and user-friendly solution. # Visual style The ad features a clean, modern design with a focus on showcasing the digital interfaces of the Boulevard platform. The production quality is high, with studio-shot images of the devices and interfaces. The visual motif is a product demo, highlighting the key features of the platform. The image treatment includes background removal and subtle color grading to create a cohesive look. The typography is large and bold, making the text easily scannable. The overall style is professional and functional, designed to convey the platform's capabilities and benefits. # Hooks Headline: Medspa Owners: One platform. All the things. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by addressing medspa owners directly, immediately establishing the target audience. This message is conveyed from the brand's perspective, setting the stage for the product offering. - The ad highlights that Boulevard is 'One platform,' emphasizing the consolidation of multiple business functions into a single system. This is a key value proposition from the brand, aimed at simplifying business management for medspa owners. - The ad concludes by stating that Boulevard offers 'All the things,' reinforcing the comprehensive nature of the platform and its ability to handle various aspects of medspa operations. This message is from the brand, reiterating the completeness of their solution.

# Ad summary An ad for Boulevard software, which is designed to help salons, spas, and medspas grow. The ad shows the question, 'See how top salons, spas & medspas are growing in 2026?' # Brand positioning Boulevard is presented as a software solution for salons, spas, and medspas. The brand aims to occupy the space of a business growth facilitator for businesses in the beauty and wellness industry. By focusing on growth into the future, Boulevard positions itself as forward-thinking and essential for businesses looking to remain competitive and successful. The brand aligns with values of progress, innovation, and strategic planning. The focus is functional, emphasizing performance and future-proofing for businesses in the beauty and wellness sector. # Product Boulevard is presented as a software solution designed to help salons, spas, and medspas grow. The ad's language suggests that it provides insights or tools for strategic growth. It is for business owners and managers in the beauty and wellness industry, looking to improve and expand their operations into the future. The ad addresses the potential purchase barrier of uncertainty about future business growth and offers Boulevard as a means to achieve it. # Visual style The ad has a clean and minimal aesthetic. The production quality appears to be high, with a focus on clear typography and a simple color scheme. The visual style is corporate. # Hooks Headline: See how top salons, spas & medspas are growing in 2026. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a question intended to make the viewer curious. The question invites the viewer to learn how top salons, spas, and medspas are growing in 2026. This is told from the brand's perspective as a leading business solution.

# Ad summary This ad for Boulevard positions the brand as a solution for finding beauty services and managing appointments by providing the best experiences. # Brand positioning Boulevard positions itself as a solution for beauty and wellness appointment booking that provides the best experiences by connecting customers with top beauty and wellness professionals. The brand highlights its partnerships with well-known salons and spas, positioning itself as a curator of quality beauty services. Boulevard is presented as a brand that stands for convenience and quality in the beauty and wellness space, focusing on providing a seamless booking experience while partnering with top service providers. # Product Boulevard is a platform designed to streamline the process of discovering and booking beauty and wellness appointments. It connects users with top-tier salons and spas, offering a curated selection of services and experiences. The platform is presented as a solution for managing beauty appointments in a convenient and efficient manner. Boulevard aims to eliminate the hassle of traditional booking methods, providing a seamless experience for both customers and businesses. # Visual style The ad has a clean and minimalist aesthetic. The editing style involves smooth transitions and static shots, with a focus on showcasing text and logos. The production quality is polished. The pacing is consistent with a moderate rhythm, and the audio-visual sync is maintained with the transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 00:00–00:11 The ad opens with text stating, "Beauty's best run on Boulevard," presenting Boulevard as the go-to platform for premium beauty experiences. This establishes Boulevard as a brand associated with quality and excellence in beauty services. - 00:01–00:18 00:01–00:18 Logos of various beauty businesses appear one after another on the screen. This conveys the message that Boulevard is partnered with other beauty businesses.

# Ad summary This ad is for Boulevard and it mentions that it is trusted by the best in the beauty business, and it shows logos of brands that use their services. # Brand positioning Boulevard positions itself as a trusted software solution within the beauty and wellness industry. The brand emphasizes its credibility by stating it's "Trusted by the best in the beauty business," suggesting it caters to high-end or established businesses. By focusing on business operations and not consumer-facing benefits, Boulevard aligns with functional positioning, targeting efficiency and reliability for its clients. # Product Boulevard is business management software for salons, spas, and other beauty and wellness businesses. The software helps manage appointments, customer relationships, payments, and other business operations. The ad focuses on establishing Boulevard's credibility by showcasing its popularity among well-known brands in the beauty industry. # Visual style The ad has a clean, minimalist aesthetic with a black background and white text, focusing on a high-end, polished feel through simple text and strategic logo placement to show their services are used by high-end companies. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The screen displays "Trusted by the best in the beauty business. Make the switch." - 00:02–00:20 The logos of various brands are displayed at the bottom of the screen.

# Ad summary This ad promotes Boulevard, a HIPAA-compliant software designed for luxury medspas. The ad highlights key features such as ePrescribe, Charting Suite, Memberships, and Precision Scheduling, aiming to attract medspas looking for comprehensive and compliant software solutions. # Brand positioning Boulevard is presented as a premium software solution specifically designed for luxury medspas. The brand aims to occupy a space of sophistication and compliance within the medspa software market. By emphasizing its HIPAA-compliant nature and its ability to enhance the luxury experience, Boulevard positions itself as a tool that not only meets regulatory requirements but also elevates the overall quality and efficiency of high-end medspa operations. The brand promotes a blend of functionality and elegance, appealing to medspas that prioritize both regulatory adherence and exceptional customer service. # Product The advertised product is Boulevard, a HIPAA-compliant software solution tailored for luxury medspas. It offers a range of features including ePrescribe, which allows for electronic prescription management; Charting Suite, for comprehensive client record-keeping; Memberships, for managing client loyalty programs; and Precision Scheduling™, for optimizing appointment scheduling. These features are designed to streamline operations, ensure compliance, and enhance the overall client experience. Boulevard addresses common pain points in medspa management by providing a unified platform that simplifies administrative tasks and improves service delivery, making it a worthwhile investment for medspas focused on luxury and efficiency. # Visual style The ad features a clean and modern visual style with a gradient background and minimalist design. It uses clear typography and simple graphics to convey its message. The overall look is polished and professional, aligning with the luxury experience the software aims to provide. The strategic use of a gradient background adds depth and visual interest without being distracting. This approach enhances scannability by keeping the focus on the key features and brand identity. # Hooks Headline: HIPAA-compliant software, built for a luxury experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing a question to the viewer, querying if they manage multiple medspas, which serves as a relatable entry point for the target audience. This is from the perspective of the brand, to engage the viewer and draw them in with a question tailored to their potential needs. - Next, the brand provides a solution by stating that they have HIPAA-compliant software, built for a luxury experience. The intention is to establish trust and highlight a key benefit that addresses a critical concern for medspas—regulatory compliance—while also appealing to their desire for providing a premium service. - The brand then lists key features of the software using bullet points with checkmarks, highlighting the specific functionalities that make it valuable. The intention is to showcase the software's capabilities and provide concrete reasons why it is a superior choice for medspas. - The ad concludes by displaying the Boulevard logo, reinforcing brand recognition and providing a clear visual anchor. The intention is to leave a lasting impression of the brand and its offering.

# Ad summary This ad for Boulevard, promotes that 1 in 5 medspas use their services. The ad uses a dark background and gold text to convey a sense of elegance and luxury. # Brand positioning Boulevard is presented as a widely adopted and respected brand within the medspa industry, offering a solution so effective that a significant portion of medspas have integrated it into their business operations. The brand leverages a statistic indicating high adoption to showcase its popularity and reliability. The ad's design, with its dark background and gold lettering, evokes a sense of sophistication and luxury, aligning Boulevard with high-end establishments and suggesting it is a premium choice for medspas looking to enhance their operational efficiency and client experience. # Product Boulevard is implied to be a comprehensive solution used by medspas, with this ad suggesting that it may be software designed to streamline and optimize various aspects of a medspa's operations. The ad highlights the prevalence of Boulevard among medspas, indicating it is a tool that is effective and widely trusted. This adoption rate acts as a compelling reason for other medspas to consider integrating Boulevard into their business, promising enhanced efficiency and success. The statistic of "1 in 5" serves as a clear selling point, positioning Boulevard as a smart choice for medspas looking to stay competitive and efficient. # Visual style The ad has a clean, minimalist design with a dark background and contrasting white and gold text. The design has a polished and professional look, suggesting high production quality. The visual motif is a simple text-based layout, relying on a statistic to communicate the brand's value. The typography is large and bold, emphasizing the key message. The overall style is modern and sophisticated, aiming to convey trust and reliability. The contrast between the dark background and bright text enhances scannability, making it easy to grasp the core message in a quick glance. # Hooks Headline: 1 in 5 medspas use Boulevard. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showing the statistic that "1 in 5 medspas use Boulevard.". This is included to immediately capture the viewer's attention by highlighting the brand's widespread adoption among medspas and to position Boulevard as a trusted and frequently used solution in the industry. The story is being told from the brand's perspective.

# Ad summary This ad for Boulevard software targets medspas with front desks and full schedules, presenting the software as the solution for their business needs. # Brand positioning Boulevard is positioned as the go-to software solution for medspas that are already established and busy, indicated by the mention of a "front desk and a full schedule". This targets medspas that likely need efficient management tools to handle their operations. The brand aims to occupy a space in the consumer's mind as a practical solution for organization for medspa businesses. The brand presents as functional and focused on established and busy businesses. # Product The ad promotes Boulevard software, designed for medspas with a front desk and a full schedule. The software is positioned as the essential tool to manage and streamline operations for busy medspas. The software addresses the challenges of managing appointments and client information efficiently. The ad subtly communicates that if a medspa fits the criteria of having a front desk and a full schedule, Boulevard software is specifically tailored to meet their needs. The product is presented as a solution for medspas seeking to improve their scheduling and management. # Visual style The ad has a minimalist and clean visual style. The production quality appears polished, with simple typography and a dark background. The image treatment includes clear font and a single color highlight. This style is simple and easy to scan. # Hooks Headline: If your medspa has a front desk and a full schedule, this is your software. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by targeting medspas that have a physical front desk and a busy appointment schedule. The intention is to call out the target audience the product is designed for, spoken from the brand's perspective. - The ad closes by stating that if a medspa fits the description, Boulevard software is the ideal solution. The intention is to position the software as the go-to solution for established medspas, spoken from the brand's perspective.