How BOOM Beauty Advertises on Meta

# Ad summary This ad showcases the Boomstick Color, a lip and cheek tint by Boom! By Cindy Joseph. The ad features a variety of colors as well as materials that correspond to the colors. # Brand positioning Boom! By Cindy Joseph is presented as a beauty brand that caters to women of all ages. It aims to empower women to embrace their natural beauty and enhance their features with simple, effective products. The brand emphasizes a minimalist approach to beauty, focusing on enhancing rather than covering up natural features. It positions itself as a brand that values authenticity and self-acceptance. # Product The Boomstick Color is a multi-use tint for lips and cheeks offered by Boom! By Cindy Joseph. The product comes in a stick format. Each stick is shown with different tints on the top and packaged in a light green twist-up container. It is designed to provide a natural flush of color, enhancing the user's complexion without appearing heavy or artificial. The Boomstick Color is presented as a versatile and easy-to-use product, suitable for creating a subtle and radiant look. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product and its various shades. The editing style consists of quick cuts, transitioning smoothly between different product displays. The production quality is high-end, with well-lit shots and attention to detail in the arrangement of the visuals. The pacing is fast, maintaining a consistent rhythm that keeps the viewer engaged. The colors are vibrant and saturated, enhancing the visual appeal of the product and its corresponding materials. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Find Your Boomstick Shade at boombeauty.com # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad presents a series of close-up shots featuring the Boomstick Color product. Each shot is divided into quadrants, with the product placed in the center. The other quadrants display materials and colors that correspond to the Boomstick's tint. - 00:09–00:11 00:09–00:11 The ad displays text on a light green background encouraging viewers to "Find Your Boomstick Shade at boombeauty.com". This serves as a direct call to action. - 00:11–00:14 00:11–00:14 The ad concludes with the Boom Beauty logo on a light green background, reinforcing the brand's identity.

# Ad summary This image ad for Boomstick Trio makeup shows a mature woman with the makeup applied and promotes the product’s buildable, hydrating formula. # Brand positioning BOOM! By Cindy Joseph is presented as a beauty brand that caters to mature women, emphasizing enhancing natural beauty rather than masking it. The brand positions itself against the norm of makeup that appears good only in the bathroom mirror, and instead, promotes products that maintain a fresh look for hours. The brand promotes simplicity and ease of use, encouraging customers to embrace their age and natural appearance. The brand values align with hydration and buildable coverage, pushing back against traditional heavy, mask-like makeup. # Product The Boomstick Trio is a set of three multi-use makeup sticks designed for mature skin. The sticks are hydrating and buildable, offering a natural look that lasts throughout the day. The product aims to solve the issue of makeup peaking in the bathroom mirror but fading or appearing unflattering later. These sticks are designed to still look good hours after application. The trio is presented as a simple and effective solution for women looking to enhance their appearance without heavy or mask-like makeup. The sticks are solid balm-like makeup encased in a light teal tube with a cap. # Visual style The ad has a soft, natural, and clean aesthetic. The production quality is high, with studio lighting and a shallow depth of field that blurs the background. The overall style aligns with a beauty or skincare ad. The color palette is muted, with natural tones and soft lighting that emphasize the mature woman’s features. # Hooks Headline: Makeup That Looks Better Later # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the end result, an image of a mature woman wearing the makeup, thereby signaling the ad's target audience and aesthetic. This image serves to highlight the potential for a natural, enhanced look, showcasing the brand's product in use, as seen from the customer's point of view. - The focal point then shifts to the Boomstick Trio products. This is intended to communicate the product features. The ad emphasizes that the product is "Hydrating. Buildable. Never mask-like." This is from the brand's point of view. - The storyline ends by addressing a common concern that makeup looks good initially but fades. The Boomstick Trio is presented as a solution. It indicates the product is made to still look good hours later, from the brand's point of view.

# Ad summary This image ad for Boomstick Trio features a close-up of a woman's face after applying the makeup. The ad highlights that the makeup is hydrating, buildable, and never mask-like, emphasizing that it looks good even hours after application. # Brand positioning Boom is presented as a brand that offers makeup solutions designed to enhance natural beauty, particularly for mature skin. The brand positions itself against the norm of heavy, mask-like makeup, instead promoting a hydrating and buildable formula that improves with time. Boom aims to occupy the space of a brand that embraces aging and enhances natural features, prioritizing a fresh and radiant look over conventional standards. # Product The Boomstick Trio is a set of three makeup sticks designed to enhance and hydrate the skin. These sticks come in a solid balm format and are housed in slim, twist-up tubes. The makeup is described as hydrating, buildable, and never mask-like, indicating a natural, lightweight formula. The ad suggests that the Boomstick Trio is ideal for those who want their makeup to look good even hours after application, addressing the common concern of makeup deteriorating throughout the day. # Visual style The ad has a clean, polished aesthetic with a focus on natural beauty. The production quality is high, with soft lighting and a shallow depth of field that blurs the background to keep the focus on the woman's face and the product. The image treatment includes subtle color grading to enhance skin tones and create a radiant effect. The typography is integrated in a simple, legible font. The overall style is designed to be scannable and appealing in-feed, projecting a sense of effortless elegance and sophistication. # Hooks Headline: Makeup That Looks Better Later # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a close-up shot of a woman's face, showcasing the results of using Boom makeup. This is included to visually demonstrate the product's effect on the skin, presenting a real-life example of the makeup's ability to enhance natural beauty. The audience experiences this from the perspective of an observer, witnessing the outcome firsthand. - Next, the ad features the text 'Makeup That Looks Better Later,' along with the tagline 'Hydrating. Buildable. Never mask-like.' This is to directly communicate the unique selling points of the product, emphasizing its long-lasting and natural-looking qualities. The brand is telling the audience why this makeup is different and worth trying. - The ad concludes with a statement that, 'Some makeup peaks in the bathroom mirror. Boomstick Trio is made to still look good hours later,' along with a visual of the three Boomstick products. This reinforces the promise of enduring beauty and addresses a common frustration with traditional makeup. The brand is highlighting the longevity of its product and its suitability for everyday wear.

# Ad summary This Boom Beauty ad promotes the company's Memorial Day sale. It showcases a variety of Boom Beauty products and offers discounts of 12% off orders of $75 or more and 15% off orders of $100 or more. # Brand positioning Boom Beauty is presented as a practical beauty and skincare brand geared towards mature women. The brand is shown using products with minimal makeup, and the use of an older presenter indicates a focus on mature skin and natural beauty. The brand appears to position itself away from the trend-driven, overly cosmeticized space occupied by some other brands and instead focuses on a simple and natural approach to beauty. # Product This ad showcases various products from Boom Beauty including Boomstick Color, Boom Sun SPF 30 Daily Sunscreen, and Brightening Under Eye Cream. Boomstick Color is presented as a multi-use color stick for cheeks, lips, and eyes. Boom Sun SPF 30 Daily Sunscreen is shown as a daily sunscreen. Brightening Under Eye Cream is a product that claims to restore, firm, and hydrate the under-eye area. The products are shown with a hand interacting with the packaging or the product being applied on the face. The ad attempts to draw the viewer in to shop the sale by offering a discount. # Visual style The ad has a clean and bright aesthetic with pastel colors. The editing is simple with static shots and no transitions. The production quality is polished with a focus on clear product shots. The pacing is slow and consistent with few cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a reminder notification of the brand's Memorial Day sale. - 00:02–00:05 00:02–00:05: The ad continues by showing Boomstick Color being swatched on the back of a hand, then a woman holding it up to the camera. - 00:05–00:09 00:05–00:09: The ad then displays Boom Sun SPF 30 Daily Sunscreen in its packaging, then shows it being opened by a hand. - 00:09–00:13 00:09–00:13: Next, the ad showcases Brightening Under Eye Cream with the packaging in view and a woman applying the cream under her eye. - 00:13–00:21 00:13–00:21: The ad concludes with a text overlay showing the Memorial Day sale offer of 12% off orders of $75 or more and 15% off orders of $100 or more, ending with the Boom Beauty logo.

# Ad summary This Memorial Day ad for Boom! by Cindy Joseph features the brand's beauty products in a minimalist layout, highlighting a promotional sale for the holiday. # Brand positioning Boom! by Cindy Joseph positions itself as a brand that celebrates and caters to the beauty needs of women as they age, rather than trying to fight the natural aging process. The brand ethos is about enhancing natural beauty and embracing the changes that come with age, advocating for simplicity, authenticity, and self-acceptance. Shown in the ad is Boom!'s logo on each product, the brand focuses on providing products that help mature skin glow and feel confident. # Product The ad showcases multiple products from Boom! by Cindy Joseph. Included is the Boom Bold Mascara, designed to enhance lashes. The Boomstick Color is a multi-use makeup stick for adding color to lips, cheeks, and eyes, designed to simplify the makeup routine. Boom Nectar is a moisturizing face oil, that helps hydrate and rejuvenate mature skin. Also included is a green, cloud-shaped Gua Sha facial massage tool, intended to improve circulation and reduce puffiness. The ad presents these products as solutions for easy application, natural enhancement, and addressing the specific concerns of maturing skin. # Visual style The ad features a clean and minimalist design with a white background. The products are neatly arranged to showcase them without clutter. The lighting is soft and diffused, creating a gentle and inviting feel. The color palette is muted with soft greens and pinks, emphasizing natural beauty. The overall effect is polished and professional, without appearing overly staged, giving it a premium but accessible aesthetic. # Hooks Headline: Memorial Day Sale # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing a 'Memorial Day Sale' to immediately draw attention. The brand is telling the audience that there are savings to be had during a specific time. - The ad moves to a specific limited time promotional offer, with the brand specifying 'Take 12% OFF orders $75+ and 15% OFF orders $100+'. The intention is to provide an incentive for the viewer to purchase before the limited time is over. - The ad concludes by reinforcing the limited-time nature of the promotional offer, emphasizing the urgency to purchase. The brand is telling the audience 'now through May 21st.' which prompts immediate action.

# Ad summary This ad promotes sitewide discounts during Memorial Day, offering 12% off orders $75+ and 15% off orders $100+. # Brand positioning This ad does not explicitly showcase a brand or its products, instead focusing on a promotional sale event for Memorial Day. The brand’s identity is thus more implicit, suggesting a value-driven approach by highlighting cost savings. The ad aims to resonate with bargain hunters, or customers who are looking for cost savings while shopping. By emphasizing discounts and sitewide availability, the brand positions itself as accessible and accommodating, prioritizing customer savings during the Memorial Day holiday. # Product This ad focuses on a sitewide sale event, rather than specific products. The promotion provides two tiers of discounts: 12% off for orders of $75 or more, and 15% off for orders of $100 or more. This structured discount system is intended to incentivize larger purchases by offering greater savings to customers who spend more. The sale is highlighted as occurring 'This Memorial Day,' indicating a limited-time offer tied to the holiday. The ad addresses the purchase barrier of cost by explicitly showcasing the savings available during the promotional period. # Visual style The ad features a clean, minimalist design with a vintage-inspired aesthetic. The use of a gingham background and soft color palette evokes a sense of nostalgia. The typography is classic and legible. The overall effect is approachable and inviting, aiming to capture attention without feeling overly aggressive. # Hooks Headline: SHOP THE SALE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with 'SHOP THE SALE,' immediately signaling its intent to draw in customers looking for discounts, told from the brand's perspective. - Next, the ad presents two tiers of savings: 12% off orders $75+ and 15% off orders $100+, which explicitly highlights the financial incentives for different spending levels, told from the brand's perspective. - The ad closes with 'SITEWIDE THIS MEMORIAL DAY,' reinforcing the breadth and time-sensitivity of the offer to motivate immediate action, told from the brand's perspective.

# Ad summary This image ad features two women in a pool, advertising a Memorial Day sale. The offer is for 12% off orders of $75 or more, or 15% off orders of $100 or more. # Brand positioning The brand is positioned as offering products that enable customers to enjoy a relaxed and luxurious lifestyle. The ad's imagery of women in a pool, along with the Memorial Day Sale theme, suggests that the brand aligns with leisure, travel, and summertime enjoyment. The ad avoids any direct mention of competitor behaviors, and uses an emotional approach by associating the brand with positive experiences. # Product The ad promotes a Memorial Day sale, offering a percentage discount on orders. Customers can receive 12% off orders of $75 or more or 15% off orders of $100 or more. This offer can be used towards any products sold by this brand. This promotion aims to encourage customers to make larger purchases by providing a discount for meeting specific spending thresholds. The offer addresses the common purchase barrier of price sensitivity by providing a monetary incentive to buy during the sale period. # Visual style The ad has a clean, bright aesthetic, employing soft lighting and a cheerful color palette. The gingham background adds a touch of nostalgia, while the image of women in a pool conveys relaxation and luxury. The typography is bold and legible, ensuring easy scannability. The overall style is polished and inviting, likely designed to capture attention in a busy feed. # Hooks Headline: MEMORIAL DAY SALE # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view of a Memorial Day sale, promising discounts on purchases. The brand is telling the viewer to shop their sale and save on their order. - Two women are shown relaxing in a pool. The brand is showing the viewers how enjoyable life can be by buying their products during this Memorial Day sale.

# Ad summary This ad promotes a memorial day sale for Boom beauty products. The ad shows three boom beauty products, including the Iconic Waterproof Brow Pencil, the Boomstick Trio Rose Nude, and the Boomsilk. The ad states that customers can take 12% off of all orders $75+ and 15% off of all orders $100+. # Brand positioning The brand Boom! is presented as a curator of simple, multi-use beauty products designed to enhance natural beauty, particularly for women over 50. They push against the norm of complicated beauty routines and a focus on covering up perceived flaws, instead promoting the concept of embracing one's natural aging process and enhancing their unique features. The brand focuses on simplicity, with a minimalist aesthetic and easy-to-use products. The brand's positioning is more emotional, focusing on confidence, self-acceptance, and empowerment, rather than just functional product performance. # Product The ad showcases three Boom! beauty products. The first product is the Iconic Waterproof Brow Pencil. The Brow Pencil is designed to help define and shape the eyebrows with a waterproof formula. The second product is the Boomstick Trio Rose Nude, a set of multi-use color sticks that can be used on the lips, cheeks, and eyes to add a touch of color and radiance. The Boomstick Trio Rose Nude aims to simplify makeup routines with versatile products. The third product is the Boomsilk moisturizer. It is a hydrating moisturizer designed to nourish the skin and promote a youthful glow. # Visual style The ad has a polished, studio-shot production quality. The visual motifs used are a grid layout with symmetrical designs. The image treatment includes bright lighting and background removal. The ad appears to be platform-native because it mimics the design of an Instagram story. # Hooks Headline: Memorial Day Sale # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing a Memorial Day sale. This is included to attract attention and provide an incentive for viewers to make a purchase, which is told from the perspective of the brand. - Next, the ad highlights the specific details of the sale, offering 12% off orders of $75 or more and 15% off orders of $100 or more. This is included to further incentivize potential customers by providing specific savings details. This is told from the brand's perspective. - Finally, the ad showcases three Boom! beauty products that are included in the sale. This is included to highlight some of the available products that can be purchased during the sale, told from the perspective of the brand.

# Ad summary An image ad featuring Boom! By Cindy Joseph products being transported in a bicycle basket with tulips, lemons, and raspberries. An overlay indicates a discount offer for purchases over a certain dollar amount. # Brand positioning Boom! By Cindy Joseph is presented as a beauty brand that embraces simplicity and natural beauty, catering to an audience that values authenticity and self-acceptance, particularly women over 50. The brand positioning is emotional, focusing on empowering women to embrace their natural beauty and age gracefully. The brand is positioned as celebrating women as they are. # Product The ad showcases two Boom! By Cindy Joseph products: Boomstick Color and Boom Sun. Boomstick Color is a multi-use color stick for lips and cheeks, packaged in a slim, light green tube. Boom Sun is an SPF 30 face serum in a blue glass bottle with a dropper, intended to protect and hydrate the skin. The ad addresses the purchase barrier of sun protection and aging skin concerns by offering a skincare product that provides sun protection. # Visual style The ad has a bright, natural, and inviting visual style. The production quality is high, with a focus on natural lighting and clear imagery. The visual motifs include a flatlay style arrangement within a bicycle basket, suggesting a lifestyle-oriented approach to beauty. The image treatment features soft lighting and color grading, creating a warm and inviting atmosphere. The typography integration is minimal, with simple and clean text used for the offer. The style is intended to feel approachable and authentic. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of a bicycle basket containing beauty products, fruit, and flowers. This is intended to convey the idea of enjoying the outdoors, possibly going on a picnic, while still using and prioritizing skincare. The perspective is from the Brand, showcasing how their products can be incorporated into a leisurely and healthy lifestyle. - A pink badge in the upper right corner offers a discount, encouraging viewers to make a purchase if they buy over a certain dollar amount. The perspective is from the Brand, offering the viewer the opportunity to purchase their products.

# Ad summary This ad promotes Boom Beauty's Memorial Day sale, with different discounts on orders over $75 and $100. The ad features different products that the company sells, demonstrating an eye cream being applied. # Brand positioning Boom Beauty positions itself as a solution to help women embrace their natural beauty, particularly as they age. The brand is presented as a simple and straightforward approach to skincare and makeup, as opposed to more complex and artificial beauty regimes. It emphasizes enhancing natural features rather than masking them, with the intent to empower women to feel confident and comfortable in their own skin. By focusing on products designed for mature skin and featuring real women, the brand aligns with values of authenticity and self-acceptance. # Product The ad features several Boom Beauty products. The Boomstick Color is a multi-use color stick that can be used on lips, cheeks, and eyes. Boom Sun is a daily sunscreen with SPF 30, packaged in a blue glass bottle with a dropper for application. Brightening Under Eye Cream aims to restore, firm, and hydrate the under-eye area. # Visual style The ad features a bright and clean aesthetic, with pastel colors and close-up shots of the products. The editing style is simple with quick cuts between different products and demonstrations. The production quality is polished, giving it a professional feel. The pacing is moderate, maintaining a consistent rhythm throughout. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with a pink gingham background and a text overlay with the discount information. - 00:04–00:07 The scene transitions to a close-up of a red product, presumably the Boomstick Color. A reminder pop-up appears with the discount information. - 00:07–00:09 The scene changes to show a fair-skinned woman with nail polish on her fingers, swatching the color stick on the back of her hand. Discount badges are on the edges of the screen. - 00:09–00:11 The woman is shown again holding the product up to the camera, still at a close-up. - 00:11–00:15 The scene shows a bottle of Boom Sun sunscreen with a dropper. - 00:15–00:17 The woman opens a tube of Brightening Under Eye Cream and squeezes a small amount onto her finger. - 00:17–00:19 The woman is shown applying the under eye cream to her undereye, smiling at the camera. - 00:19–00:22 The ad ends with the Boom Beauty logo on a pink gingham background.

# Ad summary This ad showcases a limited-time offer from Boom Beauty, highlighting discounts on orders over $75 and $100. The ad features various products, including Boomstick Color, Boom Sun sunscreen, and Brightening Under Eye Cream, demonstrating their use and benefits. The creative incorporates a countdown timer and a lively music track to create urgency. # Brand positioning Boom Beauty is presented as a brand focused on providing simple and effective beauty solutions, particularly for mature skin. The brand emphasizes a minimalist approach with products like the Boomstick Color and Boom Sun sunscreen, positioning itself as a promoter of natural beauty. The brand aligns with a lifestyle that values ease and practicality, moving away from complex beauty routines. It appears to focus on functional benefits, such as hydration and sun protection, while promoting a sense of confidence and simplicity. The brand's aesthetic is clean and modern, with a touch of playfulness, seen in the packaging and visual presentation. # Product The ad features multiple Boom Beauty products. The Boomstick Color is a multi-use color stick for lips and cheeks, designed for easy application and a natural look. Boom Sun is an SPF 30 daily sunscreen in a 1.69 fl. oz. bottle, promising daily sun protection. The Brightening Under Eye Cream aims to restore, firm, and hydrate the under-eye area. All products are presented as simple to use and effective, with an emphasis on natural ingredients and practical benefits. The ad addresses the purchase barrier by offering a limited-time discount, encouraging immediate action. The focus is on conveying the products' worth through their functional attributes and ease of use, making them appealing for everyday wear. # Visual style The ad features a bright and clean aesthetic, utilizing close-up shots to highlight product details and application. The editing style includes quick cuts and static shots with smooth transitions, giving it a polished commercial feel. The color palette is soft and pastel, contributing to a light and youthful tone. The pacing is consistent, with cuts timed to the upbeat music track. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts with a close-up of a dark red product being spread with a spatula against a pink background, overlaid with a reminder notification about a Memorial Day offer. - 00:02–00:05 The scene shifts to a hand applying a green-packaged Boomstick Color to the wrist, highlighting the product's easy application. - 00:05–00:09 Next, a hand holds a blue bottle of Boom Sun SPF 30 sunscreen, with the dropper dispensing the product, emphasizing its daily sun protection benefits. - 00:09–00:12 The ad showcases multiple tubes of Brightening Under Eye Cream in green packaging, focusing on their restorative, firming, and hydrating properties. - 00:12–00:13 The Under Eye Cream is then applied to the under-eye area of a mature woman, demonstrating its use and intended benefits. - 00:13–00:22 The ad concludes with a graphic displaying the sitewide Memorial Day offer, detailing the discounts available on orders over $75 and $100, with a countdown timer adding urgency.

# Ad summary This image ad by BOOM! Beauty promotes a sitewide Memorial Day sale, offering 12% off orders of $75 or more and 15% off orders of $100 or more. The ad features a visual of beauty products inside a summer bag. # Brand positioning BOOM! Beauty is presented as a purveyor of essential beauty products, fitting seamlessly into a sun-soaked, casual lifestyle. The positioning emphasizes accessibility and seasonal relevance, suggesting the brand's products are must-haves for achieving a effortless look during summer activities. By offering sitewide discounts, the brand fosters an accessible and inclusive perception. # Product The ad features two specific BOOM! Beauty products. First, BOOM SUN SPF 30 Daily Sunscreen in a dark blue glass bottle with a dropper applicator. The second product is displayed in a light green tube featuring the “BOOM!” logo. These products are displayed as part of a curated selection of items one might find in a summer bag, suggesting they are essential for summer activities and sun protection. The ad communicates that the products are worth buying by showcasing them in a lifestyle setting. # Visual style The ad employs a clean, lifestyle-focused aesthetic with a polished yet accessible feel. The production quality seems studio-shot, featuring clear lighting and careful product placement. The visual motif centers on a summer-themed flatlay, integrating the products into a lifestyle setting. Image treatment includes background removal or color grading to achieve a cohesive and attractive appearance. The typography is large and bold, ensuring scannability. The overall style creates a native in-feed experience by blending a stylized shot with casual elements. # Hooks Headline: What's in your summer bag? # Benefits - [object Object] # Features - [object Object] # Call to action Shop The Sale # Point of view - [object Object] # Storyline - The ad opens by posing the question, "What's in your summer bag?" This is included to prompt the viewer to consider their own summer essentials, drawing them into a moment of self-reflection. The story is being told from the brand's perspective, designed to engage with viewers. - The ad highlights a Memorial Day sitewide sale: "12% off orders $75+ and 15% off orders $100+". The brand is providing an incentive to shop, aiming to increase sales during the holiday. This part of the story is told by the brand, offering a limited-time deal. - The ad visually showcases BOOM! Beauty products inside a summer bag with sunglasses, representing essential items for summer. This reinforces the ad's narrative by showing the brand's products as key components of a summer lifestyle. The imagery presents a customer’s perspective by showcasing how these products fit into a real-life scenario.

# Ad summary This ad for Boom! By Cindy Joseph, shows a grid style layout of various different products while listing the discounts available for each order total. # Brand positioning Boom! By Cindy Joseph is presented as a brand that celebrates the beauty of women over 50. The brand's tone is authentic and empowering, promoting the idea that beauty is not about chasing youth, but about embracing and enhancing natural features at any age. Boom! stands apart from typical anti-aging brands by focusing on simplicity and multi-functional products that adapt to a woman's changing skin. The brand is both functional and emotional, promising effective products and a confident, joyful aging experience. Boom! aims to occupy a space in the consumer's mind as a brand that stands by the idea that the customers should care because they deserve to feel confident and beautiful. # Product The ad showcases a range of Boom! By Cindy Joseph's beauty products, designed to enhance natural beauty and adapt to mature skin. Boom Silk is highlighted as a one-pot moisturizer. Boom Sun is shown as a serum. Also displayed are Boom trio sticks, likely used for color correcting or as lipstick. Each product is portrayed as simple to use and multi-functional, aligning with the brand's focus on effortless beauty. The ad directly tells the viewer that the products are worth trying or buying because they are designed to work with and enhance their natural features, promoting confidence and ease of use. # Visual style The ad has a polished commercial aesthetic. The editing style uses static shots with smooth transitions. The cuts per minute is slow. The audio-visual sync does not sync to any music beats or voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP THE SALE # Point of view - [object Object] # Storyline - 00:00–00:16 The ad displays images of Boom! By Cindy Joseph products, with the text overlay stating the discount codes.

# Ad summary A montage of photos and video clips of women using Boom! By Cindy Joseph products alongside a reminder notification for a sale event. # Brand positioning Boom! By Cindy Joseph is presented as a makeup and skincare brand designed for mature women. The brand's visuals feature women with grey hair, wrinkles, and other signs of aging and promote acceptance of the aging process, differing from brands that focus on anti-aging. The brand is functional, showing the actual products and their use, but also emotional because it empowers women by showing them loving themselves through their beauty. # Product Boom! By Cindy Joseph features a range of cosmetic and skincare products. The ad shows items like the Boom Awaken Brightening Under Eye Cream, designed to brighten the under-eye area. Also shown is Boom Sun SPF 30 Daily Sunscreen designed to provide daily sun protection and Boom products that enhance a woman's natural skin tone. The products aim to provide simple solutions for mature women. # Visual style The ad has a clean, polished aesthetic. The editing style combines quick cuts with static shots, smoothly transitioning between images and video clips. The production quality feels like a hybrid between a polished commercial and UGC, with natural-looking visuals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a grid of photos and videos featuring women applying various Boom! By Cindy Joseph products, alternating with product shots and application techniques. - 00:04–00:05 00:04–00:05 A reminder notification appears, advertising 12% off orders of $75+ and 15% off orders of $100+ for Memorial Day. - 00:05–00:11 00:05–00:11 The grid of photos and videos returns.

# Ad summary This Boom Beauty image ad promotes a trio of color sticks and offers a free limited-edition canvas bag while supplies last. # Brand positioning Boom Beauty is presented as a creator of simple, multi-use beauty products for older women. The products, with their minimal branding and focus on enhancing natural beauty, suggest a brand that prioritizes ease of use and a natural look over complex routines or dramatic transformations. The brand positioning is functional, focusing on simplicity and convenience, while also aligning with an emotional desire to feel confident and beautiful at any age. # Product The advertised product is a trio of Boom Beauty color sticks. Each stick is a solid balm encased in a twist-up tube with a cap. The three sticks appear to be different shades. The ad promotes the trio as a set, further incentivized by a free limited-edition canvas bag. The sticks are designed for easy, on-the-go application, suggesting a product for those who value convenience and a simplified beauty routine. This encourages the viewer to buy the trio as a set, highlighting the value of receiving a free limited-edition canvas bag. # Visual style The ad features a clean and straightforward studio shot. The composition is simple, with the product and promotional text arranged against a plain background. The lighting is soft and even, which minimizes shadows and highlights the product. The color palette is muted and earthy, lending a natural and approachable feel to the ad. # Hooks Headline: Almost Sold Out. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a sense of urgency by announcing that the featured trio is 'Almost Sold Out.' The brand hopes to provoke a quick reaction from viewers, motivating them to buy the product before it’s no longer available. - The next beat builds on that urgency, as the brand pushes viewers to 'GRAB THE TRIO BEFORE IT'S GONE.' This re-iterates the message of scarcity and encourages the viewer to act quickly. - The ad concludes by showcasing the product with a 'FREE limited edition CANVAS BAG INCLUDED'. The brand incentivizes immediate purchase by highlighting an additional value to buying now.

# Ad summary This ad promotes a bundle of Boomstick products, including Boomstick Glo, Boomstick Color, and Boomstick Glimmer, along with a free limited edition canvas bag. The ad highlights a 20% discount on the bundle and emphasizes that the offer is for new customers only and for a limited time. The ad also notes that the product is TSA friendly. # Brand positioning Boom! Beauty is presented as a brand offering simple, multi-use beauty solutions. The brand emphasizes convenience and travel-friendliness, as highlighted by the 'TSA FRIENDLY' badge. The brand's positioning is functional, focusing on providing easy-to-use products that streamline the beauty routine. The inclusion of a free canvas bag suggests a focus on providing value and a complete package to new customers. The brand aims to occupy a space in the consumer's mind as a go-to for travel-friendly and convenient beauty products. # Product The ad features a bundle of three Boomstick products: Boomstick Glo, Boomstick Color, and Boomstick Glimmer. These products appear to be multi-use makeup sticks designed for easy application and on-the-go use. The products come in a stick format with a light green tube and are designed for new customers. The bundle includes a free limited edition canvas bag, adding extra value to the purchase. The ad addresses the purchase barrier of convenience by highlighting the TSA-friendly nature of the products, making them ideal for travel. The products are presented as a simple solution for achieving a complete makeup look. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with bright, even lighting. The color palette is soft and muted, with pastel tones of pink, green, and beige. The typography is simple and legible, contributing to the overall clean aesthetic. The layout is straightforward, with the products and offer clearly displayed against a white background. This style enhances scannability and stop power in the feed by presenting a clear and concise message. # Hooks Headline: 20% OFF THIS BUNDLE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting that the product is TSA friendly, immediately addressing a common concern for travelers. This is told from the brand's perspective, aiming to attract customers who value convenience and ease of travel. - Next, the ad announces a 20% discount on the bundle of Boomstick Glo, Boomstick Color, and Boomstick Glimmer. This is presented from the brand's perspective, incentivizing potential customers with a clear offer. - The ad showcases the three Boomstick products alongside a free limited edition canvas bag. This is shown from the brand's perspective, highlighting the value and completeness of the bundle. - Finally, the ad emphasizes that the offer is a limited-time offer and is exclusively for new customers. This is communicated from the brand's perspective, creating a sense of urgency and exclusivity to encourage immediate purchase.

# Ad summary This ad promotes Boom! Beauty's makeup sticks, highlighting their hydrating and flattering qualities for mature skin. It features a discount and aims to drive immediate purchases. # Brand positioning Boom! Beauty is presented as a brand focused on creating skin-loving makeup that caters specifically to mature (50+) skin. The brand positions itself as providing hydrating and flattering products, suggesting a focus on enhancing natural beauty rather than masking it. The brand seems to push against the norm of heavy, age-concealing makeup, instead promoting a more natural and skin-friendly approach. The brand positioning is both functional (hydration, flattering) and emotional (enhancing natural beauty, confidence for mature skin). # Product The ad features three Boom! Beauty makeup sticks. These sticks are designed to hydrate, add glow, and flatter skin, specifically targeting individuals with mature (50+) skin. The sticks come in a cylindrical, light green tube with (on-package label text) "BOOM! BEAUTY" printed vertically. The ad highlights the hydrating and flattering qualities of the makeup, suggesting it enhances natural beauty. The ad addresses the purchase barrier of price by offering a 15% discount, making the set more accessible. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with soft, diffused lighting. The image treatment includes background removal and color correction to create a bright and inviting aesthetic. The typography is large and bold, ensuring scannability. The overall style is designed to be visually appealing and informative, fitting well within a typical in-feed ad environment. # Hooks Headline: All of this for # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a bundle of three Boom! Beauty makeup sticks, immediately showcasing the product being offered. This is from the brand's perspective, aiming to capture attention with the visual appeal of the products and set the stage for the offer. - Next, the ad highlights the discounted price of "$67" (original price crossed out as "$79") and a "15% OFF" badge, emphasizing the savings. This is from the brand's perspective, aiming to incentivize purchase by showcasing the value proposition. - Finally, the ad concludes with the statement "Skin-loving makeup that hydrates, glows, and flatters 50+ skin.", reinforcing the product's benefits and target audience. This is from the brand's perspective, aiming to solidify the product's appeal by highlighting its key features and benefits for mature skin.

# Ad summary This ad features a woman promoting Boom makeup products. She demonstrates how to apply the products and highlights their ease of use and natural look. # Brand positioning Boom! By Cindy Joseph is presented as a brand that encourages women to embrace their natural beauty rather than covering it up. The brand promotes a minimalist approach to makeup, focusing on enhancing natural features with simple, clean, and healthy products. The brand positions itself against the norm of heavy makeup and complex routines, advocating for ease and simplicity in beauty. The brand's tone is empowering and positive, aligning with a lifestyle that values naturalness and self-acceptance. # Product The ad features Boom makeup products, specifically the Boom Trio, which includes three multi-use sticks designed for easy application and a natural look. The products are presented as simple and clean, emphasizing enhancement over covering up. The Rose Nude stick is designed to look beautiful on every skin type and can be used on the cheeks and lips. The Glo stick is used for adding moisture to dry areas. The Glimmer Stick is used as eyeshadow to give a beautiful shine without flaking off. The products are packaged in a small, portable bag, making them convenient for on-the-go use. The ad highlights the ease of use, clean ingredients, and the ability to embrace natural beauty. # Visual style The ad has a natural, UGC feel with simple editing and static shots. The production quality is casual, supporting the authentic and relatable tone. The pacing is moderate, with cuts timed to product actions and voiceover lines. The lighting is natural, and the setting is a home environment, adding to the authenticity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I hope you'll give it a try. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman introduces the products, stating she loves them. This sets a positive tone and introduces her enthusiasm for the brand. - 00:02–00:07 00:02–00:07 She demonstrates the application process, saying "boom, boom, boom" and stating she's done. This emphasizes the speed and simplicity of the makeup routine. - 00:07–00:11 00:07–00:11 She highlights the ease of use and shows the three sticks in the bag. This reinforces the product's convenience and simplicity. - 00:11–00:18 00:11–00:18 She introduces the Rose Nude stick, emphasizing that it looks beautiful on every skin type. This addresses a potential purchase barrier by assuring inclusivity. - 00:18–00:34 00:18–00:34 She demonstrates the application of the Rose Nude stick on her cheeks and lips. This shows the product in use and highlights its multi-functional nature. - 00:34–00:47 00:34–00:47 She introduces the Glo stick, demonstrating its use for adding moisture to dry areas. She emphasizes the convenience of not needing to carry lotion bottles. - 00:47–00:50 00:47–00:50 She reiterates the simplicity and ease of using the stick. This reinforces the product's key benefit. - 00:50–01:14 00:50–01:14 She introduces the Glimmer Stick, demonstrating its use as eyeshadow. She highlights that it gives a beautiful shine without flaking off. - 01:14–01:36 01:14–01:36 She emphasizes embracing natural beauty and enhancing rather than hiding. She encourages viewers to try the products.

# Ad summary This ad features a compilation of testimonials from women who love Boomstick Trio makeup. The women share how the makeup helps them embrace a pro-aging mindset and achieve a natural, no-makeup look. # Brand positioning Boom! By Cindy Joseph is presented as a brand that embraces the pro-aging mindset. The brand aims to occupy a space in the consumer's mind that celebrates natural beauty and self-acceptance as women age. The brand pushes against the norm of covering up or concealing imperfections, instead promoting products that enhance natural features. Boom! By Cindy Joseph aligns with values of empowerment and self-love, encouraging women to embrace their age and natural beauty. The brand positioning is emotional, focusing on empowering women to feel confident and beautiful in their own skin. # Product The Boomstick Trio is a set of three makeup sticks designed to enhance natural beauty and embrace a pro-aging mindset. The sticks are not made to cover or conceal, but rather to highlight and enhance natural features. The Boomstick Trio was developed by a top New York makeup artist. The three sticks are Glo, Glimmer, and Color. # Visual style The ad has a UGC feel, with each testimonial appearing to be filmed by the customer in their own home. The production quality is polished, but not overly so, which supports the intended tone of authenticity and relatability. The editing style is quick cuts, with each testimonial lasting only a few seconds. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman with long gray hair smiles and says that the product is her favorite no-makeup makeup look. This is intended to grab the viewer's attention and introduce the product as a way to achieve a natural look. The perspective is from the customer, and the tone is enthusiastic. - 00:02–00:06 00:02–00:06 A woman with shoulder-length brown and gray hair says that using Boom products has helped her embrace the pro-aging mindset. This is intended to highlight the brand's values and connect with viewers who are looking for a more positive approach to aging. The perspective is from the customer, and the tone is sincere. - 00:07–00:11 00:07–00:11 The same woman holds up the Boomstick Trio and says that they are three sticks that you will never want to be without. This is intended to introduce the product and create a sense of desire. The perspective is from the customer, and the tone is enthusiastic. - 00:12–00:21 00:12–00:21 The woman with long gray hair holds up the Boomstick Trio and says that there is nothing in here that is made to cover or conceal who you are, and that getting behind this product is an understatement because she has been using it for ten years. This is intended to highlight the product's unique approach to makeup and build trust with viewers. The perspective is from the customer, and the tone is sincere. - 00:22–00:27 00:22–00:27 The woman with long gray hair says that what makes the Boomstick Trio so fabulous is that they were developed by a top New York makeup artist. This is intended to highlight the product's quality and expertise. The perspective is from the customer, and the tone is enthusiastic. - 00:28–00:29 00:28–00:29 A woman with short gray hair holds up the Boomstick Trio and says that these three little sticks are game changers. This is intended to create a sense of excitement and intrigue. The perspective is from the customer, and the tone is enthusiastic. - 00:30–00:31 00:30–00:31 A woman with short gray hair says that she is crazy about the product. This is intended to create a sense of excitement and intrigue. The perspective is from the customer, and the tone is enthusiastic. - 00:32–00:34 00:32–00:34 A woman with short gray hair says that you are not going to believe this, it's so amazing, three incredible Boomsticks. This is intended to create a sense of excitement and intrigue. The perspective is from the customer, and the tone is enthusiastic. - 00:35–00:37 00:35–00:37 A woman with shoulder-length dark hair holds up the Boomstick Trio and says three incredible Boomsticks. This is intended to create a sense of excitement and intrigue. The perspective is from the customer, and the tone is enthusiastic. - 00:38–00:39 00:38–00:39 A woman with short dark hair holds up the Boomstick Trio and says Glo, Glimmer, and Color. This is intended to introduce the product and create a sense of desire. The perspective is from the customer, and the tone is enthusiastic.

# Ad summary This ad promotes Boom Beauty's 5-minute, 3-stick beauty routine. The routine includes Boomstick Glo, Boomstick Color, and Glimmer. The narrator notes the products are bundled together for $79 and come with a free canvas bag. # Brand positioning Boom! aims to simplify beauty for those who don't have time for elaborate, multi-step routines. The brand positions itself as a 'pro-age' option that focuses on enhancing natural radiance rather than masking or altering one's appearance. By offering a streamlined approach with multi-use products, Boom! aligns with values of efficiency and simplicity, promoting a lifestyle where less is more when it comes to beauty. # Product Boom! offers a 5-minute, 3-stick beauty routine designed for easy, natural-looking enhancement. The kit includes Boomstick Glo, a hydrating balm intended to melt right into the skin and serve as a base; Boomstick Color, which can be swiped on the cheeks and lips for a natural, healthy-looking flush; and Glimmer, a finishing touch applied to cheekbones for a luminous, not sparkly, radiance. These products address the pain point of time-consuming, multi-step routines by offering a simplified approach that can be completed in just five minutes. The sticks come in a canvas bag and cost $79 in the bundle. # Visual style The ad has a clean, bright aesthetic with natural lighting. The editing style includes a mix of static shots and quick cuts to highlight the products and their application. The overall production quality has a polished yet accessible feel, blending elements of a commercial with a UGC style. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link below before they sell out. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the narrator holding a canvas bag with the brand name on it. She states that the brand's pro-age five-minute routine is selling out fast. This message is designed to create urgency by implying that the product is highly desirable and in limited supply, encouraging viewers to act quickly. - 00:03–00:08 The ad cuts to an image of a vanity with a large amount of makeup, and the narrator mentions that most people don't have time for a 10-step routine and our skin doesn't need it. This moment intends to resonate with viewers who feel overwhelmed by the complexity and time commitment of traditional beauty regimens, positioning the product as a convenient alternative. - 00:08–00:42 The narrator states, "Three sticks. That's it." Then the ad proceeds to demonstrate the use of each of the three sticks, one by one. This moment aims to demonstrate the ease and simplicity of the routine, emphasizing its minimalist approach. - 00:43–00:52 Finally, the narrator shares the bundle offer of $79 and the free canvas bag it comes with. This is designed to incentivize purchase by highlighting the value and additional benefit of the bundle. - 00:53–00:55 The ad ends with a call to action to click the link below before the products sell out. This moment urges viewers to take immediate action, reinforcing the sense of urgency.